Shows
The Hard Corps Marketing ShowAI Can’t Save Your Strategy but YOU Still Can ft Ardath Albee | Hard Corps Marketing Show | Ep 439Is AI ruining your content strategy or enhancing it?In this episode of The Hard Corps Marketing Show, I sat down with Ardath Albee, a B2B marketing strategist and the CEO of Marketing Interactions. With decades of experience helping brands deliver meaningful content that resonates, Ardath brings a sharp and timely perspective to the conversation on AI, authenticity, and how marketers can preserve originality in an increasingly automated world.Ardath shares why content should never be treated as filler or formulaic, especially when trust and credibility are on...
2025-06-2646 min
Welcome to HorrorEp 226 The MummyGrab your bandages and have a good sarcophagus - we’re watching Universal’s original 1932 version of “The Mummy”.
A film in which Zita Johann attempts to break the record for the number of 6’s you can put on your forehead; Edward Van Sloan returns as Van Helsing… er… plays the entirely new character of Dr Muller; and Jack Pierce bakes Boris Karloff for 8 hours at Gas Mark 5.
Having hit gold with their adaptations of Dracula and Frankenstein, Universal decided to add another monster to their roster, and turned to Egypt for inspiration. Returning star Karloff cements his reputation with his baleful po...
2025-06-2234 min
Growth DriverThe 7 Steps of the Content Life-Cycle with Ardath AlbeeAs revenue leaders, we spend the majority of our time working on strategy, processes, and metrics... And we should. But when you step back and look at how our customers and prospects actually get to know us, what they really interact with, it’s our content. Content is the heartbeat of B2B growth—yet, let's face it, much of it is uninspired and forgettable. B2B content is often generic, jargony, and timid. And it’s not a stretch to say you could swap logos on the content in most categories and not even tell the dif...
2024-10-1556 min
AI in Marketing: UnpackedOutthink Your Competition: AI in Marketing StrategyHave you ever found yourself overwhelmed with data and wondered how you could turn it into meaningful insights to outsmart your competition? Well, today's episode of 'AI in Marketing: Unpacked' is just for you. We’re diving deep into the revolutionary world of AI-enhanced strategic thinking. Imagine having a thought partner that never tires, always has the latest insights, and helps you see gaps you never knew existed. This is what AI can bring to your marketing strategy, and here to guide us through this fascinating journey is Sunny Hunt. Sunny is a seasoned marketing consultant who has helped B2B...
2024-10-0543 min
AI for Solopreneurs: The AI Hat PodcastOutthink Your Competition: AI in Marketing Strategy with Sunny HuntHave you ever found yourself overwhelmed with data and wondered how you could turn it into meaningful insights to outsmart your competition? Well, today's episode of 'AI in Marketing: Unpacked' is just for you. We’re diving deep into the revolutionary world of AI-enhanced strategic thinking.Imagine having a thought partner that never tires, always has the latest insights, and helps you see gaps you never knew existed. This is what AI can bring to your marketing strategy, and here to guide us through this fascinating journey is Sunny Hunt....
2024-10-0543 min
Social Pulse Podcast: B2B EditionSurviving Tough Times: The Case Against Marketing Budgets CutsAre you grappling with the pressures of budget cuts in your marketing department? Do you find yourself in a situation where the first instinct during tough times is to slash marketing spend? While it might seem like a quick way to save money, have you ever questioned the long-term impact of these cuts? How do companies deal with the aftermath of reduced marketing budgets and the challenge of re-establishing lost momentum?Let's face it: cutting marketing budgets can seem logical when immediate cost savings are needed. But what happens when the momentum is lost...
2024-09-1238 min
Becoming A ProfessionalBecoming A Professional: LIVE ft. Peter OlintoCheck out our first episode with a LIVE AUDIENCE at the Annual Meeting! Mangala is joined by fellow BAP board member, Chad Kelsey; Alumni Taskforce Chair, Amber Young; and the podcast's first returning guest who needs no further introduction, PETER OLINTOOOOOO!
The group got to answer questions off the cuff as we had members of the audience hop on the mic and ask about work-life balance, career transitions, investing in yourself, and so much more!
Huge shout out to UWorld for sponsoring the episode. Professional Partner contact info and...
2024-08-281h 03
Unwind With a Free AudiobookSoul Blade Audiobook by Aaron HodgesListen to this audiobook in full for free onhttps://hotaudiobook.com/freeID: 809716
Title: Soul Blade
Author: Aaron Hodges
Narrator: David Stifel
Format: Unabridged
Length: 09:36:15
Language: English
Release date: 08-05-24
Publisher: Findaway Voices
Genres: Science Fiction & Fantasy, Teen, Sci-Fi & Fantasy, Epic Fantasy
Summary:
The Three Nations are crumbling.
Darkness is gathering.
Only one remains to stand against it.
Eric stumbles through the wilderness, searching, hunting desperate for sign of his sister. But the girl is gone, stolen away by the power of the Soul Blade. With each passing hour its hold on her tightens, her spirit fading before the onslaught...
2024-08-059h 36
WIC-Ed Podcast“I’m Tired. Again:” Survivorship and Queer Communities of Care, with Nealob KakarHappy Pride Month! This month’s episode of the WIC-Ed podcast features Nealob Kakar, talking to public educator Cindy McMann about queer communities of care, transformational change and why the word resilience makes us suspicious and tired.Resources:Building Accountable Communities video series, Barnard Center for Research on Women Care Work: Dreaming Disability Justice, Leah Lakshmi Piepzna-Samarasinha Mutual Aid: Building Solidarity During This Crisis (and the Next), Dean Spade Abolition. Feminism. Now., Angela Y. Davis, Gina Dent, Erica R. Meiners, and Beth E. Richie Insurgent Love: Abolition an...
2024-06-1748 min
AI in Marketing: UnpackedFilling the Void: How AI Identifies and Closes Content Gaps with Andy CrestodinaHave you ever wondered why some of your content just doesn’t perform as expected, no matter how much effort you put into it? Identification and management of content gaps often elude even the most experienced marketers, leading to wasted resources and missed opportunities. Traditionally, pinpointing these gaps has been a substantial challenge, requiring extensive analysis and sometimes leading to imprecise conclusions. Enter the power of Artificial Intelligence. AI isn't just transforming industries; it's revolutionizing how we analyze and optimize our marketing strategies, making it a critical tool for any marketer aiming for precision and effectiveness in their content planning. Th...
2024-06-0840 min
AI for Solopreneurs: The AI Hat PodcastFilling the Void: How AI Identifies and Closes Content Gaps with Andy CrestodinaHave you ever wondered why some of your content just doesn’t perform as expected, no matter how much effort you put into it?Identification and management of content gaps often elude even the most experienced marketers, leading to wasted resources and missed opportunities. Traditionally, pinpointing these gaps has been a substantial challenge, requiring extensive analysis and sometimes leading to imprecise conclusions.Enter the power of Artificial Intelligence. AI isn't just transforming industries; it's revolutionizing how we analyze and optimize our marketing strategies, making it a critical tool for any marketer aiming for precision and ef...
2024-06-0841 min
Marketing Leadership Podcast: Strategies From Wise D2C & B2B MarketersGive Power to the People and Get Power for Your Brand Growth with Ardath AlbeeDots Oyebolu welcomes Ardath Albee, CEO and B2B Marketing Strategist of Marketing Interactions. On this episode, Ardath shares her extensive expertise in B2B marketing, buyer personas and the evolving landscape of marketing interactions.Key Takeaways:(02:12) Ardath discusses her marketing background.(05:56) The importance of conducting thorough research for creating effective buyer personas.(11:09) Marketers must focus on relevant, buyer-driven storytelling instead of disjointed content campaigns.(15:50) Align content strategy with executive demands by framing each piece as part of a larger narrative.(25:14...
2024-01-0548 min
Classic Audiobook CollectionArdath by Marie Corelli ~ Full AudiobookArdath by Marie Corelli audiobook. Victorian-era writer Marie Corelli’s epic work Ardath, The Story of a Dead Self, is filled with supernatural and gothic themes. We meet Theos Alwyn, an atheist poet who is lost and disconsolate with life. He begins his journey by seeking out a monastery in the Caucasus mountains; his spiritual quest then takes him to the mythical field of Ardath, which becomes a door into a dream of another version of his self that transcends space and time. Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-11-0810h 05
Mercenary Star PodcastMercenary Star Podcast - Ep 10 - McCarron's Armored CavalryA Battletech podcast highlighting the storied mercenary units of the Inner Sphere that are highlighted in the 2023 Mercenaries Kickstarter and exploring the news and products surrounding it. In episode 10 we are looking at the McCarron's Armored Cavalry!!!Special thanks to Derek, co-host of the On the Origin of BattleMechs podcast! Check out our sponsor: Fortress Miniatures & Games!https://www.fortressminiaturesandgames.com/Follow the Mercenary Star Podcast on Twitter: @MercStarPodcastFollow the Mercenary Star Podcast on Instagram: Mercenary Star PodcastFollow Seth on twitter: @WhiteFoxSG Check out the other awesome Battletech Podcasters & Creators in the Valhalla Club discord! https://discord.gg/NjMqnXqPYsEmail...
2023-10-3052 min
Agents of Change | B2B Agencies Best PracticesTargeting Beyond the Buyer: Effective Content Strategies for B2B Influencers and Decision-MakersJoin this insightful session led by a renowned B2B marketing strategist as she shares her innovative approach to persona development and content marketing.
Discover:
✔️How to build persona storylines that capture the attention and curiosity of your target audience
✔️ How to leverage the power of Q&A-style conversations
✔️ How to align your content strategy with the buyer's journey, create momentum, and deliver the right content to the right personas at the right time
______
CONNECT with us at:
Website: https://leadtail.com/
Leadtail TV: https://www.leadtailtv.com/
LinkedIn: https://www.linkedin.com...
2023-07-1333 min
Building your house on the word from GodYield to the Holy Spirit and do and say what HE gives you and that will be of GodJesus Ministries, Joan Boney ...
Romans 8:14 For as many as are led by the Spirit of God, they are the sons of God.
💥💥💥
The Holy Spirit of God brings to our mind a Word to show us what to do as we are faced with a problem of this world and insurrection of people of this world, and we do that which the Spirit of God shows us and say what HE shows us to say in the conflict, exalting HIM rather than ourselves.
And when we speak, we learn to yield to that which the Holy Spirit brings to our mind.
One day...
2023-07-0606 min
Sandy and Nora talk politicsSN on Vacation - Nora x Ardath WhynachtAn episode from the Thirtywood Podcast. Hosted on Acast. See acast.com/privacy for more information.
2023-05-2338 min
The B2B Marketing Results ClubFrom Buyer Personas to Successful Campaigns: Ardath Albee’s Expert Advice”Join us for an engaging interview with Ardath Albee, a B2B marketing strategist and CEO of Marketing Interactions. In this episode, Ardath shares her extensive knowledge and experience in the field of marketing, including how she got started in the industry and some of the typical challenges faced by enterprise marketers. Listeners will also hear about a client challenge that Ardath helped resolve, and how her approach led to successful outcomes. She also offers valuable advice on how businesses can develop effective buyer personas and why it's crucial for B2B companies to focus on the needs and...
2023-03-0213 min
Big Sky Astrology Podcast167 | A Venus-Jupiter Boost and Saturn’s HouseworkThis week, the First Quarter Moon in Gemini spurs us on to action; Venus and Jupiter meet in a fortunate and energizing (if combustible!) conjunction; Mercury receives Saturn’s commendation for its work in Aquarius, then enters Pisces for a little dreamtime. And the second of April’s three mini-lessons on Saturn in Pisces takes a look at Saturn through the houses of the birth chart. Plus: A podcast milestone, a failed detonation, and a tricky time to do your taxes!
Read a full transcript of this episode.
Have a question you’d like answered on the...
2023-02-2730 min
ThirtywoodArdath WhynachtEpisode featuring the author of Insurgent Love, Ardath Whynacht Hosted on Acast. See acast.com/privacy for more information.
2023-02-1538 min
Spaghat' Boulettes#4. Tribunal stalinien spécialisé en violences sexuellesAprès deux semaines à s'en remettre, on revient brièvement sur les élections. On s'en va ensuite en Voyage, Voyage à travers la planète pour discuter de nouvelles internationales avant de revenir bien chez nous pour discuter de la situation des violences sexuelles, avec une intervention particulièrement pertinente d'un.e chroniqueur.e du fameux Journal de Montréal.
Nous sommes @SpaghatBoulette sur Twitter et Insta. Nagi est @themetalviper sur Twitter et Cath préserve sa santé mentale en l'évitant.
Suivez Seamus Malekalfzali pour plus de nouvelles sur le Moyen-Orient. Et on vous recommande Insurgent Lo...
2022-10-211h 21
Prison Radio ShowFull Show August 11, 2022This episode features a long interview with Ardath Whynacht. Ardath teaches at Mount Allison University and wrote the book Insurgent Love: Abolition and Domestic Homicide. In the interview, we took a deep dive into questions the book brings up such as what is the difference between intimate terrorism and other kinds of intimate partner violence, what role could disarmament play in the fight against both police violence and intimate terrorism, and how does Ardath commemorate Prisoner Justice Day. Content warning: the book and therefore, the interview, are about violence in intimate relationships, including murder and murder-suicide.
2022-08-1259 min
The Business Of MarketingB2B Digital Marketing Strategy and Content with Ardath AlbeeIn this episode, Ardath Albee and A. Lee Judge discuss the importance of a B2B digital marketing strategy and content.Ardath Albee discusses her business management and marketing experience in helping B2B companies use digital marketing strategies and compelling content to turn prospects into buyers.In this episode of the Business of Marketing podcast, Ardath Albee and I chat about how B2B organizations should think about personas, the type of content B2B companies need to create, and how they can be more relatable through strategic content.Conversation points:...
2022-06-3050 min
Thinking Out Loud with Sheldon MacLeodRethinking policing and incarcerationIt's not just academic. She served for five years as a Victim Service's worker with Halifax Police. Dr. Ardath Whynacht is an activist and writer who works for and with survivors of state and family violence. She teaches sociology at Mount Allison University and has spent time with people convicted of murder as well as those who are affected by violence. Her book "Insurgent Love - Abolition and Domestic Homicide" was recently given the Atlantic Book Award for Scholarly Writing. She argues that police-loving cultures cause mass shootings and domestic homicide. The work was started prior to the events in...
2022-06-1016 min
The Copernican ShiftWhy Buyer-Driven is Better Than Customer-Centric, with Ardath AlbeeB2B buyers are overwhelmed. According to Gartner, 77% of B2B buyers said their latest purchase was complex or difficult. And, sadly, we’re not doing enough to make the process easier. B2B marketing strategist Ardath Albee joins me with insights on what we can do improve the buying process, close more deals, and make our customers happier. You can follow Ardath on LinkedIn.
2022-03-1847 min
Impact WinterThicker Than WaterAs the dust settles, Darcy and Hope realize they have one more threat to neutralize, but this time, it’s one of their own."Thicker Than Water," episode 12 of Impact Winter, starred Holliday Grainger as Darcy, Esme Creed-Miles as Hope, David Gyasi as Rook, Himesh Patel as Felix and Liam Cunningham as Jepson Belgrave. Also appearing were Bella Ramsey as Whisper, Caroline Ford as Penelope Chambers, Michael Culkin as Dr. Clive Ardath. Various voices were contributed by Danny Stokes and Lesley Ann Acheson. It was written, directed and executive produced by Travis Beacham....
2022-03-0754 min
Impact WinterThe Devil Doesn’t KnockAs the castle is overrun by Kallistrata’s army, everyone is forced to pull together in order to survive. Elsewhere, Jepson is determined to find and eliminate Darcy. “The Devil Doesn't Knock," episode 10 of Impact Winter, starred Esme Creed-Miles as Hope, Himesh atel as Felix and LIam Cunningham as Jepson Belgrave. Also appearing were Bella Ramsey as Whisper, Caroline Ford as Penelope Chambers, Chloe Pirrie as Dr. Gussie Blackwod, Michael Culkin as Dr. Clive Ardath, Danny Stokes as Rhys and Indira Varma as Kallistrata. It was written, directed and executive produced by Travis Beacham."Razr" was w...
2022-03-0718 min
Impact WinterA Name or a PromiseBeset by guilt, Hope joins Felix and Jepson in the search for Darcy, and none are prepared for what they find."A Name or a Promise," episode 6 of Impact Winter starred Esme Creed-Miles as Hope, Himesh Patel as Felix and Liam Cunningham as Jepson Belgrave. Also appearing were Caroline Ford as Penelope Chambers, Chloe Pirrie as Dr. Gussie BLackwood, Danny Stokes as Rhys and Michael Culkin as Dr. Clive Ardath. It was written, directed and executive produced by Travis Beacham. “LOOKING FOR KNIVES” was written by Alexis Marsh and performed by DYAN and appears courtesy of W...
2022-03-0722 min
Impact WinterSome Strange ShadowHope starts a tentative new friendship, and Darcy’s reaction pits them against one another.“Some Strange Shadow," episode 3 of Impact Winter starred Holliday Grainger as Darcy, Esme Creed- Miles as Hope, Himesh Patel as Felix and Liam Cunningham as Jepson Belgrave. Also appearing were Caroline Ford as Penelope Chambers, Freddy Carter as Jory Hobbes, Michael Culkin as Dr. Clive Ardath, Rodney Gooden as Bash Farrier and Lesley Ann Acheson as Zanaa Baptiste. It was written, directed and executive produced by Travis Beacham."Darcy 4 Ever" was written by Bonnie Bloomgarden and performed by the Death Vall...
2022-03-0724 min
Impact WinterThe Truth UnsaidCastle security questions the new visitors and Darcy struggles to protect Hope from her sister’s own reckless behavior.Starring Holliday Grainger as Darcy, Esme Creed-Miles as Hope, David Gyasi as Rook, and Liam Cunningham as Jepson Belgrave. Also appearing were Caroline Ford as Penelope Chambers, Chloe Pirrie as Dr. Gussie Blackwood, Owain Rhys Davies as Anton, Rodney Gooden as Bash and Michael Culkin as Dr. Clive Ardath. The episode was written, directed and executive produced by Travis Beacham.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/pr...
2022-03-0721 min
The ChangemakersThe B2B marketing content conundrum: Ardath Albee, Marketing InteractionsArdath is CEO & B2B Marketing Strategist at Marketing Interactions. She is a titan in the B2B marketing world with over 30 years of experience in business management and marketing as well the author of two books. It’s a journey that took her from starting as a consultant for her sister's marketing tech platform to now working with enterprise tech companies like Gong, Cisco Meraki and Dell Secureworks.Ardath helps them with the thorny issue of content marketing, specifically with the goal of creating something that resonates. She argues that technology has wrestled back the power of...
2022-02-2337 min
Pretty Heady StuffArdath Whynacht advocates insurgent love & indicts the carceral system that colonialism builtArdath Whynacht is an activist and writer who works for and with survivors of state and family violence. She’s also a professor of sociology at Mount Allison University and the author of a new book called Insurgent Love: Abolition and Domestic Homicide (https://fernwoodpublishing.ca/book/insurgent-love).
The radical, utopian and absolutely necessary prospect of abolition is on people’s minds. As Angela Davis, Gina Dent, Erica R. Meiners, and Beth Richie argue in the new book Abolition. Feminism. Now: It would be “Inconceivable to many even ten years ago, [that] jail closure, the elimination of money bond, clemency, and ‘c...
2022-02-071h 00
Pretty Heady StuffJeanne Sarson & Linda MacDonald refuse to abandon victims to a vicious worldJeanne Sarson and Linda MacDonald have spent decades developing ways of offering care and protection to women who desperately need it. As the description for their new book Women Unsilenced points out, they’ve made it their goal to break the silence, the tyranny of silence by which gender-based violence persists. They explain in this conversation that they developed a network of care for women in these circumstances because they couldn’t just passively take in the information, they needed to intervene.
And while I don’t agree with every single one of the claims that they make in Women Unsile...
2022-02-0353 minThe Copernican ShiftThe Secret to Successful B2B MarketingWe’re taking a quick break from our Modern Marketing Plan series to talk about a fascinating article I recently read: “The Blandscape of B2B Marketing Content Needs a Bit of Emotion,” written by Ardath Albee. It’s an insightful look at ways to address the complexity of B2B selling, and more than worthy of a Unified-CXM episode. You can take a look at Ardath Albee’s article here: https://customerthink.com/the-blandscape-of-b2b-marketing-content-needs-a-bit-of-emotion/
2022-01-2116 min
WyomingPBS PodcastsMark and Ardath Junge - Cycling with COPDMark Junge, with the support of his wife Ardath, has not let a COPD diagnosis slow him down. In fact, he is believed to be the first person to bike cross-country while on oxygen and has taken more than a dozen cycling trips all over the country since his 2002 diagnosis.
2022-01-1826 minPrison Radio ShowFull Show December 9, 2021 Today we are featuring audio from a talk that happened in Montreal on Sunday December 5th. The talk was called Insurgent Love: Abolition and Domestic Homicide. The talk featured Montreal based Black feminist community organizers and researchers Marlihan Lopez and Nathalie Batraville interviewing white feminist writer and organizer Ardath Whynacht. The call-out for the event described it as follows: How do we deal with dangerous forms of intimate violence in a post-carceral future? How can abolitionist frameworks help us tackle the most dangerous forms of intimate partner and family violence that can lead to homicide? How do we engage...
2021-12-2059 min
Talking Radical RadioPrison abolition and responding to the worst forms of genedered violenceIn episode #441 of Talking Radical Radio, Scott Neigh interviews Ardath Whynacht, an activist, writer, and scholar who lives in Mi'kmaq territory and teaches sociology at Mount Allison University in New Brunswick. She is also the author of Insurgent Love: Abolition and Domestic Homicide (Fernwood Publishing, Nov 2021), which she describes as "a book about how we can think through abolition and defunding police while also being attentive to high risk intimate partner violence that leads to domestic homicide."
For a more detailed description of this episode, go here: https://talkingradical.ca/2021/10/12/radio-prison-abolition-and-how-we-respond-to-the-worst-forms-of-gendered-violence/
2021-10-1228 minBig Sky Astrology Podcast091 | Virgo Season & Mercury Enters Libra: What the (Bleep)?April and Jen gear up for an action-packed (expletive deleted) two weeks! The Sun moves into meticulous Virgo, marking the midpoint between eclipse seasons, while Mercury enters genteel Libra (and not a moment too soon). Double your Moonwatch pleasure with an(other) Aquarius Full Moon and the Gemini Last Quarter, and stand back as unpredictable Uranus turns retrograde. Also: Mercury and Mars initiate a new dance to Neptune’s dreamy tune, the Sun and Jupiter size each other up, and there are more trines than you can shake a stick at! Plus: our second annual Podathon, bossy podpets, and ro...
2021-08-1632 min
Prepper GuyWhy do we always think Aliens will be Nice to us?We don't know what they will do or how they will act but hey let's talk about it anyway. Here are all the books I mention in this Podcast.One Second After Audible by William R. ForstchenColumbus Day: Expeditionary Force, Book 1 by Craig AlansonEarth Abides by George R. StewartThe World Ends in Hickory Hollow by Ardath MayharAll these books are Audiobooks from Audible, GET 2 FREE, Click the link below The Cure fo...
2021-05-1345 min
In Pursuit of Growth — Building Connections To Simplify SuccessE1: Jay Baer + Ardath Albee - 3 Ideas Revenue Leaders Can Use TodayWhat do sales enablement, customer engagement, tequila and rabbit holes have to do with your success? Join podcast host Alice Heiman, and her guests Jay Baer and Ardath Albee, as they launch the In Pursuit of Growth monthly podcast—sponsored by Modus. These business growth experts will be discussing how sales and marketing leaders can look at revenue operations in a new light.
2021-03-2633 min
Paperback WarriorEpisode 83: Paperback SexOn Episode 83 of the Paperback Warrior Podcast, we discuss the evolution of sexual content in genre paperbacks. Also discussed: Carter Brown, Adult Westerns, Ardath Mayhar, John Kildeer, Frank Cannon, Sam Spade, Wade Miller, Lawrence Block, Donald Westlake, Jonathan Craig and much more! Listen on your favorite podcast app, at paperbackwarrior.com or download directly here: https://bit.ly/3cziXF7 (Music by Ben Sound)
2021-03-2244 min
B2B Marketing ExchangeThe Keys to Creating Emotive Content ExperiencesIn the B2B world, we talk about how complex the decision-making process is. Buying cycles are getting longer, more people are involved and new channels and methods need to be used to convey value. But for Ardath Albee, one key thing is missing from this narrative: how emotional the decision-making process is for our buyers. Consider how daunting it is to research all your options, compare them and whittle down options based on specific criteria. Then, think about how arduous it is to validate the investment, go through the implementation process and measure success. At each st...
2021-02-1032 min
Positive Power LadyMusic Heals the SoulGuest: Ardath Belzer
Ardath Belzer is a full time Professional Violist of 28 years. In 2008 she was recruited by the Philadelphia School District and became a classroom music teacher. She discovered she had a knack with kids, tough kids, and thinks they're wonderful!
2020-11-3029 min
CMO InsightsArdath Albee, CEO of Marketing Interactions. In this episode of CMO Insights, Jeff Pedowitz sits down with Ardath Albee, CEO of Marketing Interactions.talks about:
Texting – a new trend for her company in 2018 – and how it contributes to big data
The importance of personas in Account Based Marketing
Learning the language of the business
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-09-2114 min
Science of CXThe Keys to Writing Great Personas for CX with Ardath AlbeeIn this new episode, Steve and Angela discuss all of the aspects of researching and developing better personas for your CX Initiatives.
2020-08-1937 min
If You MarketSimple B2B Persona Execution, with Ardath AlbeeArdath Albee comes on the show and teaches us all about creating and executing B2B marketing personas. So practical it's a must listen, all about creating the persona so you can execute the right content to the right audience. Ardath Albee is CEO and B2B Marketing Strategist of her firm, Marketing Interactions. She helps companies with complex sales develop personas and persona-driven content marketing strategies to turn prospects into buyers and convince customers to stay. Learn more about your ad choices. Visit megaphone.fm/adchoices
2020-04-141h 08
Sales Process Excellence PodcastArdath Albee | The Gap in the MiddleMichael Webb: Hello everyone. This is Michael Webb with the Sales Process Excellence Podcast. I am excited to introduce you today to someone I have followed for a long time. Her name is Ardath Albee. And she is the author of two revolutionary books in marketing. The first one, eMarketing Strategies for the Complex Sale. And the second one is a book called Digital Relevance: Developing Marketing Content and Strategies That Drive Results. So Ardath, welcome to the podcast. I really am glad you're here.Ardath Albee: Thank you, Michael. It's a pleasure to join you.Michael Webb: ...
2020-03-2533 min
Fix the Convince- Marketing OptimizationContent Marketing Strategies for B2B Firms. Building Trust Generates Leads.Content marketing strategy. If you're a B2B firm and wondering how important content is to attracting quality leads and closing deals, then listen to this podcast. My guest is Ardath Albee and we discuss the high level strategy of planning and implementing content that builds trust.
Ardath Albee is a B2B Marketing Strategist and CEO of her firm, Marketing Interactions, Inc. She helps companies with complex sales turn prospects into buyers and convince customers to stay with personas and persona-driven content marketing strategies. Ardath is the author of Digital Relevance: Developing Marketing Content and Strategies t...
2020-03-1332 min
B2B Growth#H2H 10: Humanizing B2B Marketing w/ Ardath AlbeeThe B2B buying landscape has changed and today's buyer is wanting a more personalized, relevant and overall human experience. Unfortunately, many B2B brands are still just creating content without a deep understanding of what makes their buyers tick. In this #H2H segment, Carlos Hidalgo speaks with Ardath Albee who is one of the leading experts in how to humanize B2B content and gets brands closer to the human side of their buyers. This interview dives into the creation and changes of personas across a customer lifecycle, why brands are struggling and...
2020-01-2800 min
Marketing Results Club (B2B)How Ardath Albee Helped a Client Create Buyer Personas to Sell $26MM Products 30% FasterArdath Albee is Founder of Marketing Interactions. Her firm helps B2B companies with complex sales create buyer personas and compelling digital marketing strategies that engage prospects across the entire buying process. In this interview she describes how she helped a client create buyer personas and then use them to inform strategy and content for exemplar results.
2019-12-0806 min
The Hard Corps Marketing ShowCreating Buyer Personas that Drive Content Strategy - Ardath Albee - Hard Corps Marketing Show #102Is your company creating content based on what they like? Who are you creating your content for? Do you know your buyers? Are you basing your buyer personas on data alone?
An Author, Speaker, and the CEO and B2B Marketing Strategist of Marketing Interactions, Ardath Albee, challenges marketers to put in the hard work of creating buyer personas. Do you not have the resources for multiple personas? Then start with one. Listen to this episode and find out how just the one makes a difference.
Takeaways:
A p...
2019-10-211h 13
The Content Marketing LoungeNathan’s Notes from Content Marketing World 2019Nathan gives Katie a rundown of his favorite notes from Content Marketing World 2019, including advice from marketers Ardath Albee, Joe Pulizzi, Marcus Sheridan, and Scott Stratten, as well as content producers Mindy Kaling and Henry Rollins. Find out more at https://www.contentmarketingworld.com/. More helpful links: Website: https://contentmarketinglounge.com/ Courses: https://contentmarketinglounge.thinkific.com/ Facebook: https://www.facebook.com/groups/contentmarketinglounge/
2019-10-041h 15
Prog à PartProg à Part - Décembre 2015 (HQ)XIIth NIGHT / Collectors Item (GB-1991)The ZOMBIES / Odessey & Oracle (GB-1968)The ZOMBIES / Still Got That Hunger (GB-2015)EYES OF BLUE / In Fields of Ardath (GB-1969)Al STEWART / Orange (GB-1972)BEGGAR's OPERA / Waters of Change (GB-1971)FUCHSIA / Same (GB-1971)KHATSATURJAN / Beast, Machine & Man (FIN-2015)CLOUD OVER JUPITER / Jupiter Rising (USA-2015)OSSICLES / Same (NOR-2015)Bruce SOORD / Same (GB-2015)TOXIC SMILE / Farewell (D-2015)ARCHIVE / You All Look the Same to Me (GB-2002)
2019-09-122h 03
The Three HoarsemenBetween the CoversYour Intrepid Heroes, Jeff Patterson and Fred Kiesche, discuss books. So many books!
With a hat tip to our mentor of erudite tomes, John Stevens.
Books!
Fred Kiesche, John E.O. Stevens and Jeff Patterson
Show Notes & Links
Links from Jeff Patterson
Chuck Wendig: Wanderers—A Novel
Book Nook, Decatur GA
McKay’s Books, Chattanooga TN
Remembering Johnson’s Bookstore, Springfield MA
Ada Hoffmann: The Outside
Lisa Yaszek (editor): The Future is Female
The Fu...
2019-07-1746 min
Three HoarsemenBetween the CoversYour Intrepid Heroes, Jeff Patterson and Fred Kiesche, discuss books. So many books!
With a hat tip to our mentor of erudite tomes, John Stevens.
Books!
Fred Kiesche, John E.O. Stevens and Jeff Patterson
Show Notes & Links
Links from Jeff Patterson
Chuck Wendig: Wanderers—A Novel
Book Nook, Decatur GA
McKay’s Books, Chattanooga TN
Remembering Johnson’s Bookstore, Springfield MA
Ada Hoffmann: The Outside
Lisa Yaszek (editor): The Future is Female
The Fu...
2019-07-1746 min
Bonus Track en Radio287 - Fede Ghazarossian | 50'ROck: Eyes of BlueCharlamos con Federico Gazharossian, bajista de Acorazado Potemkin, fue bajista de Don Cornelio y La Zona, Los Visitantes. Contrabajista en Me Darás Mil Hijos.
En la sección 50'ROck repasamos el disco de 1969 In Fields Of Ardath
Y una gran sorpresa que nos llevamos sobre el final
Track List:
Acorazado Potemkin / Algo |
Acorazado Potemkin / A lo mejor |
Acorazado Potemkin / Cerca del Sol |
Acorazado Potemkin / El Rosarino |
#50'ROcks
Banda: Eyes Of Blue |
Disco: In fields of Adath |
* The Light We See |
*Ardath |
* Little Bird |
* Merry Go Round |
The Doors / Redhouse blues |
2019-03-212h 04
Marketer-to-Marketer - #M2MClearing the Air on Personas, ABM, Analytics, and SEO with Ardath Albee and Andy CrestodinaArdath Albee of Marketing Interactions and Andy Crestodina of Orbit Media delve into the content marketing bottom-line in this week’s episode of Marketer-to-Marketer.Ardath, an evangelist for quality and empathy, points out the importance of knowing where to invest resources in developing strategic content: “Most of the investment is the front end. So, [you invest in building] the personas to develop the right content marketing strategy and then the story line, and developing all that content that creates the initial engagement that you can then build off of. Most of my clients already have the technology they just...
2017-12-2131 min
The Magnificent Marketing PodcastArdath Albee: How To Help Your B2B Sales Team Use Your ContentIn this interview, we sat down with Ardath Albee, CEO of Marketing Interactions INC., to discuss how your B2B sales team can leverage the content you already have.Looking for Magnificent Marketing?www.Magnificent.com
2017-07-0145 min
Enterprise Marketer Podcast - ConferenceGetting Good Personas with Ardath Albee and Guest Host Pamela MuldoonBuyers personas today are missing two things: depth and context. Ardath Albee dives deep into the complexities of building usable personas developing engaging content.http://emktr.co/EMPC54BiographyArdath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions, Inc. She applies over 28 years of business management and marketing experience to help companies with complex sales create eMarketing strategies that use contagious content platforms to turn prospects into buyers.Social Media Links:LinkedIn: https://www.linkedin.com/in/ardathalbeeTwitter: https://twitter.com...
2017-06-2929 min
Talking Radical RadioTRR ep. 192 (Nov. 2/2016): LGBTQ+ organizing against racism and pinkwashing in Nova ScotiaIn episode #192 of Talking Radical Radio (November 2, 2016), Scott Neigh speaks with Ardath Whynacht and Dee Morse. Both are on the board of the Nova Scotia Rainbow Action Project (NSRAP), the only province-wide group fighting for queer and trans rights in Nova Scotia. They talk with me about NSRAP's work, about pinkwashing and the fight against it in Halifax, and about how NSRAP hopes to move forward from here with its commitment to political work centred on practical wins for the most marginal queer, trans, and two-spirit people in Nova Scotia.
For a more detailed description of this episode, go here...
2017-03-0128 min
Enterprise Marketer Podcast - ConferenceArdath Albee on Creating Valuable ContentAs 2016 concludes, the biggest conversation that continues to occur is quality vs. quantity in content marketing. We need to continue to scale our content, but as Ardath says, “it isn’t about scaling content, it’s about scaling outcomes.”In this show, Ardath and I continue the conversation we started at Content Marketing World 2016 about what makes content great. I love how Ardath makes the point that scaling your content efforts isn’t about more, it is about performance. To come to that conclusion, you must think beyond the marketing department. With 30 years of experience in business management, Ardath exp...
2016-12-0538 min
Matchcast | Digital Marketing PodcastB2B Buyer Personas and Jospeh Campbell's Hero's Journey: Ardath Albee - Matchcast 11.0B2B Buyer Personas and Jospeh Campbell's Hero's Journey: Ardath Albee - Matchcast 11.0 by Matchnode Digital Marketing
2016-10-1329 min
Enterprise Marketer Podcast - ConferenceArdath Albee on Persona Development in Content Marketing at CM WorldArdath Albee is my favorite resource when it comes to persona development and the customer journey. The main reason is her depth of knowledge on the subject, but I like her, give it to you straight, approach to education. In this show, Ardath and I talk about the need for personas and how marketers can start creating effective personas for their content marketing efforts. Ardath gives some great examples of how to build content that is engaging with your personas and how to measure where the customer is in the journey, based on a comprehensive plan of attack.
2016-09-2626 min
Business of Story#25: How to Create Customer Personas for Your B2B MarketingArdath Albee, B2B Marketing Strategist and CEO of Marketing Interactions, joins the Business of Story Podcast to discuss the importance of knowing your customers in a godlike way and the shift brands need to make to become relevant to their audiences. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per...
2016-02-0355 min
Download Top 100 Full Audiobooks in Fiction, HorrorCrazy Quilt Audiobook by Ardath MayharPlease open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.
Title: Crazy Quilt
Subtitle: The Best Short Stories of Ardath Mayhar
Author: Ardath Mayhar
Narrator: Julie Hoverson
Format: Unabridged
Length: 11 hrs and 11 mins
Language: English
Release date: 12-30-15
Publisher: Wildside Press LLC
Genres: Fiction, Horror
Publisher's Summary:
"Ardath Mayhar is a neglected writer, and that is criminal. She is one of those born storytellers and natural writers who has done so much so well that it is easy to take her for granted. Trust me...
2015-12-3011h 11Engage Free Audiobook in Fiction, HorrorCrazy Quilt by Ardath Mayhar | Free AudiobookListen to full audiobooks for free on :https://hotaudiobook.com/freeTitle: Crazy QuiltAuthor: Ardath MayharNarrator: Julie HoversonFormat: UnabridgedLength: 11 hrs and 11 minsLanguage: EnglishRelease date: 12-30-15Publisher: Wildside Press LLCGenres: Fiction, HorrorSummary:"Ardath Mayhar is a neglected writer, and that is criminal. She is one of those born storytellers and natural writers who has done so much so well that it is easy to take her for granted. Trust me, as the spider said to the fly: read...
2015-12-3011h 11
The Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 148 What's In It For the Audience? Ardath Albee On Creative StorytellingThe best marketing comes from adopting a Whats-in-it-for-the-audience attitude. Learn from Ardath Albee how to help your audience and grow your business using narrative and creative storytelling. ThinkLikeAJournalist.com
See the show notes.
2015-08-1934 min
The Marketing Book Podcast013 Digital Relevance by Ardath AlbeeDigital Relevance: Developing Marketing Content and Strategies that Drive Results by Ardith Albee https://www.salesartillery.com/marketing-book-podcast/digital-relevance-ardath-albee
2015-04-1030 min
Dare to be Authentic PodcastIt's Never to Late to live Authentically with Ardath MichaelMy special guest today at 72 years old, is living proof that it's never too late to begin living the authentic and unlimited abundant life. Her name is Ardath Michael and they call her the "Happy Coach". She successfully coaches others to freely "dare to share" their dream and to easily EXCEED all their personal and professional goals. We are going to talk about the struggles she has faced and how she discovered that living authentically or from the inside out as she calls it, has brought joy, health peace and more into here life.
2015-01-2829 min
Content Marketing 360Developing Buyer PersonasHost Pamela Muldoon talks with Ardath Albee, Marketing Interactions.
2013-01-1654 min
How to Download Free Audiobook in Kids, Ages 8-10The Door in the Hill: A Tale of the Turnipins by Ardath Mayhar | Free AudiobookListen to full audiobooks for free on :https://hotaudiobook.com/freeTitle: The Door in the Hill: A Tale of the Turnipins
Author: Ardath Mayhar
Narrator: Tom Picasso
Format: Unabridged
Length: 3 hrs and 9 mins
Language: English
Release date: 01-03-13
Publisher: Audible Studios
Genres: Kids, Ages 8-10
Summary:
American twins Bud and Lindy move to England when their father's transferred there. When their English grandmother becomes ill, the twins stay with their Aunt Edythe and Uncle Clifford. Uncle Clifford writes and illustrates a series of children's books about the little people called the Turnipins. Much to the children's surprise, they find...
2013-01-033h 09
Engage Full Audiobook in Fiction, HorrorEwerton Death Trip: A Walk Through the Dark Side of Town by A. R. Morlan | Free AudiobookListen to full audiobooks for free on :https://hotaudiobook.com/freeTitle: Ewerton Death Trip: A Walk Through the Dark Side of Town
Author: A. R. Morlan
Narrator: Arika Escalona
Format: Unabridged
Length: 16 hrs and 9 mins
Language: English
Release date: 12-07-12
Publisher: Audible Studios
Genres: Fiction, Horror
Summary:
The cursed village of Ewerton, Wisconsin is one of the great "bad places" in weird literature: a town that's just thoroughly bad to the bone - evil and dark and full of human suffering. And now A. R. Morlan returns to the scene of her classic horror novels, The Amulet and Dark...
2012-12-074h 09
Discover Free Audiobook in Sci-Fi & Fantasy, Sci-Fi: ContemporaryThe World Ends in Hickory Hollow by Ardath Mayhar | Free AudiobookListen to full audiobooks for free on :https://hotaudiobook.com/freeTitle: The World Ends in Hickory Hollow
Author: Ardath Mayhar
Narrator: Dennis Holland
Format: Unabridged
Length: 6 hrs and 4 mins
Language: English
Release date: 02-28-12
Publisher: Audible Studios
Genres: Sci-Fi & Fantasy, Sci-Fi: Contemporary
Summary:
When the bombs fell and Western civilization ended, the residents of Hickory Hollow, Texas, scarcely noticed the difference. They were already used to fending for themselves - growing their own food, helping their neighbors survive, keeping their rural life going, much as before. But when the Ungers - a band of renegade thieves, murderers, and ne'er-do-wells-began...
2012-02-286h 04
Experience Free Audiobook in Mysteries & Thrillers, Modern DetectiveDeath in the Square by Ardath Mayhar | Free AudiobookListen to full audiobooks for free on :https://hotaudiobook.com/freeTitle: Death in the Square
Author: Ardath Mayhar
Narrator: Dorian Missick
Format: Unabridged
Length: 6 hrs and 18 mins
Language: English
Release date: 02-27-12
Publisher: Audible Studios
Genres: Mysteries & Thrillers, Modern Detective
Summary:
The upper-class inhabitants of the locked-gate community called Holroyd Square in Templeton, Texas, are used to their sedate, private lives - and the equally private secrets that each of them keeps hidden from the others. But when a vicious blackmailer rudely interrupts their existence, and then is found murdered in the Square, the police must be called, and...
2012-02-276h 18
Unlock Full Audiobook in Fiction, HistoricalPeople of the Mesa: A Novel of Native America by Ardath Mayhar | Free AudiobookListen to full audiobooks for free on :https://hotaudiobook.com/freeTitle: People of the Mesa: A Novel of Native America
Author: Ardath Mayhar
Narrator: Erik Davies
Format: Unabridged
Length: 7 hrs and 12 mins
Language: English
Release date: 02-23-12
Publisher: Audible Studios
Genres: Fiction, Historical
Summary:
Chosen in his youth to be the "One Who Smells the Wind" for his Anasazi clan, Uhtatse becomes a part of every element on the mesa where his people have built their pueblos. As he meets with traders from distant lands, he learns of their unusual ways of living, and begins sending his mind outward...
2012-02-237h 12
IT Market Buzz - Audio onlyMB5 – Transform Prospects into Buyers with Contagious Content – Ardath Albee(Part Two) Turn your random white papers, articles and blogs into a solid, revenue-generating machine. Guest expert Ardath Albee shares her proven techniques for creating buyer-focused, contagious content.
Part 2 – The Contagious Content Formula: What Marketers Get Wrong and How to Get . . . → Read More: MB5 – Transform Prospects into Buyers with Contagious Content – Ardath Albee
2010-08-0600 minIT Market Buzz - Audio onlyMB4 – Transform Prospects into Buyers with Contagious Content – Ardath AlbeeTurn your random white papers, articles and blogs into a solid, revenue-generating machine. Guest expert Ardath Albee shares her proven techniques for creating buyer-focused, contagious content.
Part 1 – What You Should Know about Buyers…and Common . . . → Read More: MB4 – Transform Prospects into Buyers with Contagious Content – Ardath Albee
2010-08-0500 min