Shows
The Sales MachineAI Just Made Half Your Sales Team Obsolete - Here's What Smart CEOs Are DoingEpisode Summary:
The AI revolution isn't coming to sales—it's already here, and it's brutal. Justin Shriber, CEO of Terret, reveals how artificial intelligence is fundamentally reshaping sales teams right now. As a leader at the forefront of AI-powered sales transformation, Justin has seen firsthand which companies are thriving and which are dying in this new landscape. In this raw, no-BS conversation, Justin exposes which sales roles are disappearing, which are becoming more valuable, and the counterintuitive moves top CEOs are making to dominate. If you're still running sales the old way, you're already behind.
Key Takeaways:
Th...
2025-12-0342 min
The CRO Spotlight PodcastEnterprise Revenue Models and AI-Driven Efficient Growth with Justin ShriberIn this episode of CRO Spotlight, host Warren Zenna welcomes Justin Shriber, CEO of BoostUp.ai, for a deep dive into the evolution of sales technology and enterprise revenue strategies. Justin recounts his journey from early days at Siebel to his leadership roles at Oracle and BoostUp.ai, sharing insights on how traditional models are being reimagined for today’s dynamic market.Justin explains how shifting customer expectations and new revenue models demand more than legacy CRM systems. He outlines how AI agents can analyze critical signals, automate follow-up actions, and streamline the sales process. This discussion em...
2025-03-1244 min
Pipeline VisionariesPart 5: Top CMOs Share Their Most Uncuttable Demand Gen Budget ItemsFind parts one, two, three & four------Episode Timestamps: Part five of this special mini-series features 12 CMOs and marketing leaders from some of the world's fastest-growing companies, including:*(4:00) - Amanda Malko, CMO, G2*(7:40) - Raj Khera, Head of Growth, SalesIntel.io*(9:05) - Katrina Wong, VP Product Marketing and Demand Gen, Segment*(11:11) - Morgan Norman, CMO, Dialpad*(12:30) - Kady Srinivasan, SVP Global Head of Marketing, Klaviyo*(13:55) - Joy Corso, CMO, Vonage*(15:05) - Justin Shriber, CMO, People.ai*(18:40) - S...
2021-11-1627 minPipeline VisionariesAn SEO Masterclass with Justin Shriber, CMO of People.ai“The danger of the website is that you can attempt to make it all things to all people. We're very focused on two priorities for our website: First and foremost, it is a lead gen tool for us. And secondly, it is a platform for our thought leadership.” — Justin Shriber------------Episode Timestamps:*(2:20) - How Justin got into demand gen*(3:30) - What People.ai does*(4:30) - The Trust Tree*(17:20) The Playbook - Justin’s most uncuttable budget items*(19:00) - A deeper conversation on SEO*(28:3...
2021-10-0553 min
The Copernican ShiftThe Legendary Appeal of Podcasts, with Justin ShriberToday we go full meta, with a podcast about... podcasts. Justin Shriber, CMO at People.ai, joins me to talk about how their Legends of Sales and Marketing podcast drives lead generation and creates personal connections with industry leaders. From there we explore the most important attributes of a sales leader, and finish up with a life lesson derived from a Steven Spielberg movie quote. You can find Justin at: www.linkedin.com/in/justinshriber/ www.people.ai www.people.ai/legends
2021-09-1521 min
Sales Strategy & Enablement by Revenue.ioThe Sales Leader Playbook, with Justin ShriberJustin Shriber is the Chief Marketing Officer at People.ai. He is also the host of Legends of Sales and Marketing podcast. In today's episode we talk about a playbook for sales leaders that their company came up with. We get into why sales leaders need to invest more in deepening their understanding of how each of their sellers is performing. And how it's only with that understanding that a leader can deliver effective coaching. We then dive into how sales leaders can better use data to truly analyze the potential of their sellers....
2021-08-1043 min
Mimeo's Talk of the TradeBold From the Start: Characteristics of CRO and CMO LegendsWe sit down with Justin Shriber, Chief Marketing Officer at https://people.ai/ (People.ai) and Host of https://people.ai/legends/ (The Legends of Sales and Marketing) podcast, with a burning question: what makes someone a C-suite legend?
After all, every year, thousands of eager, smart people start their careers as business development reps or marketing assistants. Only a few of them make it to the top of ladder. Even fewer of those are legends within their industries. Since Justin interviews those people on a regular basis for his podcast, we wanted to know his take on how someone...
2021-07-2644 min
Mimeo's Talk of the TradeBold From the Start: Characteristics of CRO and CMO LegendsWe sit down with Justin Shriber, Chief Marketing Officer at People.ai and Host of The Legends of Sales and Marketing podcast, with a burning question: what makes someone a C-suite legend?After all, every year, thousands of eager, smart people start their careers as business development reps or marketing assistants. Only a few of them make it to the top of ladder. Even fewer of those are legends within their industries. Since Justin interviews those people on a regular basis for his podcast, we wanted to know his take on how someone beco...
2021-07-261h 29
Rocketship.fmWorkplace Confessions with Justin Shriber, CMO at People.ai: "I hide things from our sales team" & "We have fake advisors at our startup"Today on the show we welcome Justin Shriber, the CMO at People.ai, to the show to help us work through two new confessions "I hide things from our sales team" & "We have fake advisors at our startup"***This episode is brought to you by:NetSuite: NetSuite by Oracle is a scalable solution to run all of your key back office operations. Go to netsuite.com/rocketship today.Blinkist: Rocketship.fm is now on Blinkist! Listen to 12 minute episodes with no ads! Get seven days free when you...
2021-06-2424 min
Problem SolversSolving the Top 3 Marketing Mistakes People.ai CMO Justin Shriber, host of the "Legends of Sales and Marketing" podcast, walks us through the top three marketing mistakes he sees entrepreneurs make — and explains how to fix them.
2021-06-2124 min
Problem SolversSolving the Top 3 Marketing Mistakes People.ai CMO Justin Shriber, host of the "Legends of Sales and Marketing" podcast, walks us through the top three marketing mistakes he sees entrepreneurs make — and explains how to fix them. Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-06-2125 min
Lead Balloon - Public Relations, Marketing and Strategic Communications StoriesHip-Hop Mogul Russell Simmons Hijacks the Mainstage at LinkedIn's Sales Summit, with Justin ShriberWhen Justin Shriber was the Vice President of Marketing for LinkedIn Sales and Marketing Solutions, he was charged with emceeing the social media juggernaut's Sales Leaders Summit mainstage.And with hip-hop legend and business magnate Russell Simmons lined up to serve as headliner, the hall was packed with people eager to hear Simmons's stories from the early days of hip-hop and his entrepreneurial awakening.Instead, what they got was a strange tirade from an uncooperative guest in front of an increasingly uncomfortable live audience, made even stranger by the fact that, within a few months...
2021-06-0144 min
Marketing TrendsWhere A.I. Fits into your Marketing Strategy, with People.ai CMO, Justin ShriberROI no longer just means return on investment. Today, it also stands for revenue operations intelligence, which is all about how insights meet education and algorithms are used to help marketers target key personas in order to get ahead of the competition. It’s a game-changer, and People.ai CMO, Justin Shriber describes it as the ultimate tool for marketers.“It's the needle and the haystack problem, and we now have metal detectors that make it a lot easier.”People.ai is an intelligence platform designed to help enterprises align their sales and marketing goals throug...
2021-04-0947 min
Sales Pipeline RadioBusiness Activity vs Lead Generation – Where True Demand Comes From
This week's show is called "Business Activity vs Lead Generation – Where True Demand Comes From” with Justin Shriber, CMO at people.ai. We're talking about signals and trigger events you can pull out of your consolidated information to have better contextual conversations with your prospects.
We have complex buying journeys that not only take a long period of time, but also sit across multiple members of the buying committee. We also have multiple people on the selling team. So if you have an insight, it's not as binary as saying, "Well, let's put that into an em...
2021-02-2725 min
Legends of Sales and MarketingSeason 2 Coming January 5thThe Legends of Sales and Marketing Podcast is a weekly interview show where People.ai CMO Justin Shriber speaks to business executives about the bold thinking and renegade tactics they use to transform their companies into sales and marketing powerhouses.Season 2 will begin publishing on Tuesday, January 5th.Learn more at people.ai/legends
2020-12-1501 min
Marketing TrendsSales and Marketing Convergence with Justin ShriberThis episode of Marketing Trends features an interview with Justin Shriber (Linkedin: /justinshriber | Twitter: @jshriber). Justin is the Vice President of Marketing for LinkedIn Sales and Marketing Solutions. On this episode, Justin discusses how sales and marketing are starting to converge, and what that means for marketers. He also talks about how to build trust and create engaging content for your audience. For full notes and show notes click here. Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you rea...
2019-02-2538 min
AMPUP Your Digital MarketingJustin Shriber on Integrating Marketing and Sales Across All ChannelsOn this episode, Glenn Gaudet sits down with Justin Shriber. Justin is Vice President of Marketing for LinkedIn Sales and Marketing solutions, where he helps buyers, sellers and marketers connect via the world's largest professional network. For the past two decades, Justin has focused on helping companies accelerate growth and profitability by delivering solutions that align marketing, sales and service with the needs of the customer. Prior to joining LinkedIn, Justin led Product, Sales and Marketing organizations at both start ups and large companies such as Siebel and Oracle. Listen in as Justin and Glenn breakdown the gap between...
2018-10-1621 min
AMPUP Your Digital MarketingJustin Shriber on Integrating Marketing and Sales Across All ChannelsOn this episode, Glenn Gaudet sits down with Justin Shriber. Justin is Vice President of Marketing for LinkedIn Sales and Marketing solutions, where he helps buyers, sellers and marketers connect via the world’s largest professional network. For the past two decades, Justin has focused on helping companies accelerate growth and profitability by delivering solutions that align marketing, sales and service with the needs of the customer. Prior to joining LinkedIn, Justin led Product, Sales and Marketing organizations at both start ups and large companies such as Siebel and Oracle. Listen in as Justin and Glenn breakdown the gap be...
2018-10-1621 min
The Alignment PodcastEp. 08 - Customer Experience Is The Future of B2B w/ Justin ShriberThis episode I speak with Justin Shriber - VP of Marketing at Linkedin. He has over 20 decades of experience in software as well as having roles in both sales and marketing. He helps us see and understand the future of Marketing and Sales Alignment. What you'll learn from our conversation: >The importance of language and how it can cause conflict between Sales and Marketing >Netflix has totally changed the game on how we should see Alignment and Customer Experience (CX) >What the future of Sales and Marketing Alignment looks like Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
2018-05-2323 min
The Tao of Sports Podcast – The DefinitiEp. 570 - Lindsey Boggs (VP, etailinsights)Lindsey Boggs has started to blaze a trail in the sales world, through her early adoption of LinkedIn as a social selling tool. On the LinkedIn platform, Boggs has a 99% Social Selling Index (SSI), and has trained three teams to generate more leads, convert more prospects into sales, using her system of connecting through the Sales Navigator system. LinkedIn's head of marketing Justin Shriber calls Boggs a “Legend in the Realm of Social Selling” and someone who “knows how to sell”. Boggs talks about her beginnings in social selling, coming from a background as a classically-trained Opera singer, into a situatio...
2015-11-1328 min
Tao of Sports PodcastEp. 570 - Lindsey Boggs (VP, etailinsights)Lindsey Boggs has started to blaze a trail in the sales world, through her early adoption of LinkedIn as a social selling tool. On the LinkedIn platform, Boggs has a 99% Social Selling Index (SSI), and has trained three teams to generate more leads, convert more prospects into sales, using her system of connecting through the Sales Navigator system. LinkedIn's head of marketing Justin Shriber calls Boggs a “Legend in the Realm of Social Selling” and someone who “knows how to sell”. Boggs talks about her beginnings in social selling, coming from a background as a classically-trained Opera singer, into a situat...
2015-11-1328 min