Shows
The Copernican ShiftBrand Authenticity in the Age of Technology, with Rob HarlesYour brand is not what you say it is. Your brand is what your customers think it is. And that’s built on experiences, including purchasing, support, and customer care. In part 2 of my discussion with Rob Harles we talk about our unhealthy obsession with scale, and why we need to spend more time listening, engaging, and communicating with our brand communities. Rob Harles is the Global Lead for Modern & Emerging Channels for Accenture Interactive. You can find him on LinkedIn https://www.linkedin.com/in/robharles/ or Twitter https://twitter.com/robharles2021-08-0424 minThe Copernican ShiftHow to Humanize the Customer Experience, with Rob HarlesHave we lost sight of why we’re focused on the customer experience in the first place? In today’s episode, Rob Harles and I take a walk in our customers’ shoes to discover how to make the customer experience human again. Rob Harles is the Global Lead for Modern & Emerging Channels for Accenture Interactive. You can find him on LinkedIn https://www.linkedin.com/in/robharles/ or Twitter https://twitter.com/robharles2021-08-0227 min
All Business with Jeffrey HayzlettSocial Media Essentials Your Business Needs To KnowToday, every company knows they need to be on social media. However, there is still a fundamental challenge to find the appropriate media mix and the real ROI of social media. Rob Harles, the head of social business and collaboration at Accenture, understands those challenges and how to manage them. Accenture is the leading global professional services company, providing clients a broad range of services and solutions in strategy, consulting, digital, technology and operations. Learn more about your ad choices. Visit megaphone.fm/adchoices2016-06-3037 min