Shows
APAC's B2B Growth PodcastGrowth Colony AnnouncementWe'll be going on a 4-week break!
For 5 years it's been go, go, go, so this break will allow us to take a step back and create more awesome content for you.
But whether you're an OG follower or new to the party, here are 3 episodes we think you should check out.
Unlocking Company Growth in the B2B Landscape with Sean EllisHow to Think Remarkable in B2B Marketing with Guy KawasakiStrategies to Achieve More with Less
Is there someone you'd love for us to interview? Or, have a topic that you...
2025-04-2904 min
APAC's B2B Growth PodcastFrom Hospitality to Marketing: What B2C Can Teach Us About B2BVinnie chats with a marketer who didnât start her professional career in marketing but in hospitality. Now Marketing Manager at Logicalis, Morgan Wilkinson, shares with us her hospitality experiences that have shaped her entire approach to B2B.
đ„ Prefer to watch the conversation?
We've got a link for you: https://youtu.be/iY1yaAORv-Y
From navigating customer complaints to helping a guest land a job (thanks to an emergency hotel tie!), this episode also covers...
What fear has to do with campaign strategyHow understanding the customerâs âworst pos...
2025-04-2336 min
APAC's B2B Growth PodcastHow to Market to the Mining SectorHow do you market to someone who doesnât even know what theyâre looking for yet?
Thatâs the challenge with the mining industry, and weâre unpacking it all in this episode with Alex Lloyd, Head of Marketing for Advanced Navigation.
đ„ Prefer to watch the conversation?
We've got a link for you: https://youtu.be/bm3QGZPpfRc
From focusing on storytelling, to navigating complex stakeholder networks, and building account-level influence in one of the toughest B2B sectors out there, this episode also covers...
Moving from...
2025-04-1643 min
APAC's B2B Growth PodcastREBROADCAST | EP #175: Implementing Brand Experience Into ABM ProgramsShahin chats with Christine Law, Director & Head of ABM, Asia Pacific & Japan at ServiceNow, about bringing brand experience and ABM together.
The episode covers the following:
What is brand experience?How to define ABMThe mistakes marketers makeFinding the balance between strategy and uplifting the strategy
Christine has worked at some of the world's most innovative and open companies, including ServiceNow, Google, Red Hat, and IBM. She and her team established and spearheaded marketing strategies and execution for these companies' top strategic accounts and fuelled multi-million pipeline and revenue growth for the Asia Pacific...
2025-04-0932 min
APAC's B2B Growth PodcastAI, Alignment & Innovation: The B2B Strategy Behind Twilioâs Regional Success with Nicholas Kontopoulos"Innovation isnât about shiny campaigns. It starts with people, process, and purpose."
Joining us for a second time on the podcast is Nicholas Kontopoulos, VP of Marketing APJ at Twilio. We explored what real innovation looks like, how to align marketing and sales in global teams, and how Nicholas uses AI.
đ„ Prefer to watch the conversation?
We've got a link for you: https://youtu.be/9btCAubJnT0
This episode covers...
How Twilioâs APJ team is shaping their global strategyNicholasâ formula: OP + NT = EOPWhat it means to be âAI...
2025-04-021h 09
APAC's B2B Growth PodcastMark Ritson on Personal Branding, B2B Marketing and His Journey with Mini MBAJoining Shahin and Vinnie is marketing legend, Mark Ritson, Founder of the Mini MBA.
From almost buying Kylie Minogue's house, to consulting, and building a global brand, Mark shares with us the journey of his Mini MBA.
đ„ Prefer to watch the conversation?
We've got a link for you: https://youtu.be/FEVkez18g44
This episode also covers...
Why small brands struggleWhy "trust" doesn't actually matter for strong brandingHow pricing is the real key to profit (not revenue)The 95-5 ruleWhy salespeople should not create content (and who...
2025-03-2659 min
APAC's B2B Growth PodcastPredicting the Unpredictable: AI and the Future of Risk ManagementEvery day, the macro environment continues to shift. Geopolitical conflicts disrupt supply chains, economic shifts shake industries, and new business pressures emerge overnight.Â
So we spoke with General Manager of Factiva, Traci Mabrey, who shared how AI is transforming risk management.
đ„ Prefer to watch the conversation?
We've got a link for you: https://youtu.be/9gwL9GMrqKI
This episode covers...
The biggest risks businesses should be tracking right nowHow predictive AI is helping companies see risk before it happensA real-world example of how an oil company avoi...
2025-03-1937 min
APAC's B2B Growth PodcastWhat You Need to Know About Brand Crisis ManagementWhat does a brand crisis look like? In an ever-changing industry, anything can happen, so it helps to be prepared for whatever, whenever. So that's why we sat down with CMO of Packserv Australia, Julia Casey, to chat about how businesses can effectively manage their brand to prepare for, and rise from, a brand crisis.
This episode covers...
What can cause a brand crisis?What businesses have risen from a brand crisis, and how did they do it?What does proactive crisis management look like?Marketingâs role in crisis management
About Ju...
2025-03-1228 min
APAC's B2B Growth PodcastHow AI Can Close a Complex B2B Deal with Amanda Kahlow"What buyer actually wants to talk to a salesperson?" That's what Amanda Kahlow, CEO & Founder of 1mind, asked Shahin in this AI versus Sales chat. Find out how Amanda closed a $200,000 deal with the help of AI and why she thinks AI can completely take over the sales cycles with no human involved.
đ„ Prefer to watch the conversation?
We've got a link for you: https://youtu.be/WflyXGLcjz0
This episode covers...
Why AI Agents that do the small, simple tasks don't move the needle.What jobs will be obs...
2025-03-0532 min
APAC's B2B Growth PodcastStand Out in B2B Marketing With Get Different's Mike MichalowiczStanding out isn't just about being "the best" - it's about being different. And no one knows how to "Get Different" than no other than bestselling author and marketing guru, Mike Michalowicz.
đ„ Prefer to watch the conversation?
We've got a link for you: https://youtu.be/4zPDm1f4gVE
This episode covers...
From finding out why he wrote his book, Get Different, to tactics on how you can stand out, we also dived into...
How to use his DAD framework for marketing - Different, Attractive, and Dir...
2025-02-2624 min
APAC's B2B Growth PodcastHow ABM Can Help With Sales and Marketing AlignmentJoin Vinnie and his chat with Head of Marketing for ANZ, and ESG Specialist of OneAdvanced, Brynne Beetge, to uncover how ABM can bridge the gap between Sales and Marketing.
This episode also covers...
The importance of relationship building in all rolesHow to deal with rejection as a salesperson and marketerWhy Environmental, Social & Governance (ESG) is important
About Brynn...
Brynn Beetge is the Head of Marketing for Australia and New Zealand and an ESG Specialist, with over a decade of leading marketing across consulting services, SaaS, financial services, commercial...
2025-02-1250 min
APAC's B2B Growth PodcastBuilding a Bulletproof Digital Marketing PlanShahin is joined by CEO of VOLTAGE, Corey Morris, to discuss his book, The Digital Marketing Success Plan and the creation of Corey's START framework.
This episode covers...
How to avoid misalignmentsLarge Language Models (LLM) and SEOHow to build a solid strategy for your tactics to actually workImpostor syndrome and the future of AI
About Corey...
Corey is author and founder of Digital Marketing Success Planâą and the President/CEO of VOLTAGE digital agency. He has spent 20 years working in strategic and leadership roles focused on growing national and lo...
2025-02-0539 min
APAC's B2B Growth PodcastComposable Stacks and AI Agents: Whatâs Next for B2B Marketers? with Scott BrinkerShahin is joined by VP of Platform Ecosystem at HubSpot and the man behind the MarTech 5000 supergraphic, the Godfather of MarTech, Scott Brinker.
This episode covers...
Composable tech stacksThe role of AI Agents in workflowsâService as a Softwareâ (not your usual SaaS model)And the future for marketers in this space
About Scott...
Scott Brinker, dubbed the "Godfather of MarTech" by AdAge, has been analysing marketing technology and its impact on marketing organisations for more than 16 years as the editor of the chiefmartec.com blog.
He serv...
2025-01-2244 min
APAC's B2B Growth PodcastBalancing Sales and Marketing for Growth in the APAC RegionShahin is joined by ANZ Regional VP of LogicMonitor, Caerl Murray, to chat about the nuances of developing a go-to-market strategy in ANZ as well as how to approach building a strong, successful team.
This episode also covers...
How to achieve messaging alignment between marketing and sales teamsHow to stand out to your customersAnd how team sport can help you approach business resilience and motivation
About Caerl...
Caerl Murray is an accomplished technology leader with over 20 years of experience in IT operations, cloud computing, and sales management across various...
2025-01-0835 min
APAC's B2B Growth PodcastRebroadcast | EP #204 Jay Baer: How to Accelerate B2B SuccessLegendary author of The Time to Win, and business growth advisor, Jay Baer, joins Shahin in this chat about how speed sells.
People value their time more than ever which means that there is value to being fast in this industry. Whether it's replying to a client or even getting a project completed earlier than expected, every effort that can be completed sooner rather than later will always prevail. Learn all the tips and tricks on accelerating your B2B success in this 50-minute episode.
About Jay
A 7th-generation entrepreneur, Jay...
2025-01-0149 min
APAC's B2B Growth PodcastRebroadcast | EP #201 Marc Washbourne: How to Acquire Enterprise & Move Up MarketShahin is joined by CEO of ReadyTech, Marc Washbourne, as they chat about the origins of ReadyTech and how you can move up your market too!
What to expect in the episode...
The challenges you face when you growThe transition strategies you can implementThe team dynamics to make it in the enterprise marketReadyTechâs brand evolution
Marc Washbourne is the Co-Founder and CEO of ReadyTech (ASX:RDY), a global vertical SaaS powerhouse that has achieved remarkable growth since its inception in 1999.
With over 25 years of leadership in business and technology, Marc is...
2024-12-3053 min
APAC's B2B Growth PodcastRebroadcast | EP #207 Guy Kawasaki: How to Think RemarkableRemarkable human, Guy Kawasaki, joins Shahin to tell us about his new book, Think Remarkable, and how Guy's findings can be implemented in not only marketing but in your own life too.
About Guy
Guy Kawasaki is the chief evangelist of Canva, author of Think Remarkable, host of the Remarkable People podcast, and adjunct professor of the University of California, Santa Cruz. He was the chief evangelist of Apple, Mercedes Benz brand ambassador, and trustee of the Wikimedia Foundation. He has also written The Art of the Start 2.0, The Art of Social Media...
2024-12-2557 min
APAC's B2B Growth PodcastRebroadcast | EP #196 Joerg Klueckmann: Stop Being Just a Data-Driven MarketingHead of Marketing of Finastra, Joerg Klueckmann, joins Shahin to chat about finding the balance between being a creative and data-driven marketer in the B2B space.
What to expect in the episode...
How to sell creative to leadershipHow to build a great creative teamUsing AI as a co-pilot
With more than 20 years of leadership experience, Joerg transformed global marketing organisations across the B2B software industry to become integrated, high performing and digital-first.
He believes in focus, simplicity and the courage to be different.
Joerg enjoys a good...
2024-12-2330 min
APAC's B2B Growth PodcastRebroadcast | EP #209 Stephanie McCredie: How to Use AI in Your ABM StrategyStephanie McCredie, Senior Director for Top Accounts & Account-Based Marketing, Asia Pacific at Salesforce, joins Shahin in the episode to chat about AI in ABM.
With AI being all the rage at this time, you've probably been using generative AI in your strategies and projects.
But are you using AI to its full potential?
This episode also covers...
How to use AI for account selectionIncluding AI in the customer journeyRefining messaging and offers using AIWhere AI won't play a role
About Stephanie...
Stephanie is proud to...
2024-12-1842 min
APAC's B2B Growth PodcastIf AI had the answer, whatâs your question? With Thomas BartaJoin Vinnie and marketing leadership expert, Thomas Barta, as they chat about the role of AI in marketing, and whether AI is just a trendy distraction or a genuine game-changer in the industry.
This episode also covers...
Fundamentals of marketingCEO and customer expectationsCreative opportunities
About Thomas...
Thomas Barta is the worldâs premier expert, author, and speaker on marketing leadership.
A âCMO-turned McKinsey partner-turned organisational psychologistâ, Thomas conducts research, including the worldâs largest study - involving over 68,000 assessments - on what makes for a successful marketer.
Th...
2024-12-1147 min
APAC's B2B Growth PodcastWhy Marketers Should Lean Into CreativityJoining Shahin and Vinnie is Marketing Director (ANZ) at HP, Ruben Ahmed. They got to chat about all things creativity and efficiency in marketing, and what marketers should be doing to stand out.
This episode also covers...
Long-term vs short-term marketing focusCultivating a nicheThe importance of understanding P&LHow to build trust in your teams and with customers
About Ruben...
Ruben Ahmed is an award-winning marketer, speaker and the Director of Marketing for HP Australia & New Zealand, he oversees all areas across Consumer and Commercial divisions.
With...
2024-12-0452 min
APAC's B2B Growth PodcastNavigating Business Growth: The hipages StoryJoining Shahin on the podcast is CEO & Founder of hipages, Roby Sharon-Zipser. He spoke about the journey of this Aussie company; from the origin story, to getting through the COVID-period, and to where they are now, hipages continues to smash their growth targets.
This episode also covers...
The role and evolution of being a CEOHow to adapt to consumer behaviour and technology developmentBuilding company strategyThe importance of company values and pillars
About Roby...
Roby is an entrepreneur who creates and invests in thriving and durable businesses that challenge the...
2024-11-2756 min
APAC's B2B Growth PodcastHow to Build a Marketing Team in APACDirector of Marketing (APJ) of Smartsheet, Laura Jenkins, shares with us her experience of being a one-woman marketing band in the Asia-Pacific region, and where her journey has led her today with the company.
This episode also covers...
Regional differences with campaignsHow to navigate working in a sales-led organisationHow to deal with HQ being in a different regionCollaboration and budget management
About Laura...
Laura Jenkins is an award-winning senior B2B marketing professional with 20 years of experience across technology, media, and professional services. She specialises in developing and executing...
2024-11-2037 min
APAC's B2B Growth PodcastHow to Become a Board Member as a MarketerHow does a Marketer get on the board? Well, Anne Massey from the CEO Institute and chair of a collective group of organisations joins Shahin to delve into how you can get a seat at the table.
This episode also covers...
Why itâs so important for marketing to be on the boardThe doâs and donâts of getting on the boardYour relationship with the CEO and building internal networksThe evolution in the market with AI
About Anne...
With extensive global experience spanning hospitality, market research, technology software, and so...
2024-11-1339 min
APAC's B2B Growth PodcastGrowth Through Acquisition: The efex Story told by Nick SheehanFor his third appearance on the show, CEO of efex, Nick Sheehan joins Shahin in sharing the story of efex and how they've used mergers and acquisitions to grow their business into the national name it is today.
This episode also covers...
The realisation that M&A can be a great growth channelThe evolution of leadershipMistakes and fearBalancing life and a business
About Nick...
Nick Sheehan is the founder and CEO of efex, one of Australia's leading & fastest growing MSP's.
Under Nick's leadership, efex has grown exponentially...
2024-11-0657 min
APAC's B2B Growth PodcastB2B Influencer Marketing at SendosoOn this episode, we chat to Kris Rudeegraap, Co-CEO & Co-Founder of Sendoso about approaching Influencer Marketing in the B2B space.
This episode also covers...
How Sendoso built their influencer communityHow to balance transparency and professionalismThe strategies and tactics of building a communityThe future of Sendoso
About Kris...
Kris has more than two decades of Go-To-Market expertise as an individual seller, sales leader, and CEO. Kris started Sendoso in 2016 out of a problem he faced first-hand.
Sendoso is backed by $150M+ in venture funding and has seen $250...
2024-10-3038 min
APAC's B2B Growth PodcastWhat does it mean to be a Thought Leader?Join Vinnie and Ashley Faus, Head of Lifecycle Marketing at Atlassian, on their chat about what makes someone a Thought Leader and how you can be one.
This episode also covers...
How to be a Thought LeaderThe difference between a Thought Leader, a Subject Matter Expert, and an InfluencerAshley's Thought Leader model and pillars
About Ashley...
Marketer, writer, speaker by day... singer, actor, fitness fiend by night!
Ashley has handled all aspects of marketing strategy and execution, from product marketing, to demand-gen, to content and events. She...
2024-10-2357 min
APAC's B2B Growth PodcastMarketing Research in B2BVinnie is joined by Lyssna's Director of Marketing, Claire Brown, to chat about the importance of approaching marketing research in the B2B space.
This episode also covers...
the cost-effective methods of marketing researchhow marketing research can help you stay ahead of the curvepractical insights for startups to refine their marketing approaches
About Claire...
Claire is a seasoned marketing executive with over 15 years of experience across various industries, including technology, financial services, education, and fashion, working with companies in the US, Dubai, the UK, and Australia.
Now...
2024-10-1636 min
APAC's B2B Growth PodcastHow B2B Marketing is MisrepresentedVinnie chats with Sobia Mughal from Workday, about the eye-opening misconceptions of B2B marketing. The duo delve into why B2B is overshadowed by B2C marketing and what we can do to minimise this.
This episode also covers...
Tertiary education and their approach to teaching marketingThe key actions to close the gap between B2B and B2CHow to build a strong brand
About Sobia...
Sobia is a seasoned marketing expert with over 15 years of experience in B2C and B2B sectors, spanning higher education, FMCG...
2024-10-0943 min
APAC's B2B Growth PodcastHow is AI going to impact your role?As AI continues to be added into the way we work in many industries, it's no surprise if you've thought about how AI will affect your job. We spoke with Aaron McEwan, VP of Research and Advisory at Gartner to talk about the future of AI in the marketing workplace.
This episode also covers...
Gartnerâs hype cycleWhat roles are going to be impacted by AI the most?AI and revenue generationDecision-making with AI
About Aaron...
As a strategic advisor to Heads of HR and senior executives, Aaron appreciates ho...
2024-10-0239 min
APAC's B2B Growth PodcastMarket Leader vs Challenger Brand: The Differences in GTMLearn the differences between working in a Market Leader company versus a Challenger brand, with Co-Founder and CEO of Truescope, John Croll AM.
This episode also covers...
Transitioning from Market Leader to ChallengerHow to differentiate yourself in the marketHow to have effective brand awareness
About John...
John is the current Co-Founder and CEO of Truescope, a global Media Intelligence company serving corporate and government clients in a number of countries. Previously, John was appointed CEO of Media Monitors Pty Limited in 1999. John led Media Monitors and subsequently Isentia, through p...
2024-09-1827 min
APAC's B2B Growth PodcastThe Power of P2P in B2B MarketingWhat do you know about Person-to-Person Communication (P2P)? Well, Vinnie sat down with Fern Canning to find out more on how P2P can help with your B2B strategies.
This episode also covers...
How to build brand trustThe importance of employee advocacyHow to approach personal branding for executivesÂ
About Fern...
Fern is a distinguished marketing communications leader with over 20 years of experience, renowned for her expertise in growing, evolving and safeguarding some of the world's largest brands across diverse industries including technology, FMCG, wellness, retail and automotive. He...
2024-09-0446 min
APAC's B2B Growth PodcastMake Your Mark in B2B Marketing with Growth Tribe CEO David ArnouxThis episode is all about how YOU can make YOUR mark in the B2B Market! Growth Tribe's very own, David Arnoux, shares an amazing list of Gen AI tools and a number of growth strategies and tactics that can help you stand out in the B2B space.
This episode also covers...
How Growth Tribe got to where they are nowWhat key tactics are important within your growth strategyThe importance of experimentationHow to leverage AI for your business
About David...
David Arnoux is the co-founder and CEO of...
2024-08-2146 min
APAC's B2B Growth PodcastHow to be a Modern B2B MarketerTo chat about being a modern marketer with a focus on brand and team alignment is Lara (Vandersluis) Barnett, Head of Marketing at Logicalis. She joins host, Vinnie Romano, in finding the true importance of sales and marketing alignment...
This episode also covers...
How marketers can understand salesHow brand health surveys can help with market researchWhat are marketing development funds (MDF)?
About Lara...
Lara is a senior B2B marketing leader with extensive experience rolling out full-scale marketing programs in the technology and IT services sector across APAC.
2024-08-0751 min
APAC's B2B Growth PodcastWhat You Can Learn From Macquarie Telecomâs CX JourneyChief Marketing Officer of Macquarie Technology Group, Anthony Emmanouil, joins Shahin on the pod to chat about Macquarie Telecom's successful customer experience program.
This episode also covers...
The beginning of Macquarie TelecomThe importance of brutal transparencyHow to attract the right teamWhere to start on a CX journey
About Tony...
Anthony is a veteran of the Australian IT&T sector, having held leadership positions in sales and marketing over the last 25 years.Â
With a career spanning cloud services, cybersecurity, software, networks, and AI, he has worked with world-leading i...
2024-07-241h 08
APAC's B2B Growth PodcastHow to Use AI in Your ABM Strategy with Stephanie McCredie from SalesforceStephanie McCredie, Senior Director for Top Accounts & Account-Based Marketing, Asia Pacific at Salesforce, joins Shahin in the episode to chat about AI in ABM.
With AI being all the rage at this time, you've probably been using generative AI in your strategies and projects.
But are you using AI to its full potential?
This episode also covers...
How to use AI for account selectionIncluding AI in the customer journeyRefining messaging and offers using AIWhere AI won't play a role
About Stephanie...
Stephanie is proud to...
2024-07-1042 min
APAC's B2B Growth PodcastHow to Approach Digital Personalisation in B2B MarketingCEO of Trendemon, Avishai Sharon, joins Shahin on the episode to chat about optimising digital experiences in B2B marketing.
Learn about what's working in the digital experience space and how you can connect with your audience better.
This episode also covers...
Tactics and strategies for building meaningful digital experiences for your audienceGated vs Ungated contentContent creation with LLMs
About Avishai...
Avishai Sharon, the Co-founder and CEO of Trendemon, brings over 20 years of experience in marketing and sales technology.
Prior to Trendemon, which is transforming...
2024-06-2637 min
APAC's B2B Growth PodcastGuy Kawasaki on How to Think Remarkable in B2B MarketingRemarkable human, Guy Kawasaki, joins Shahin to tell us about his new book, Think Remarkable, and how Guy's findings can be implemented in not only marketing but in your own life too.
About Guy
Guy Kawasaki is the chief evangelist of Canva, author of Think Remarkable, host of the Remarkable People podcast, and adjunct professor of the University of California, Santa Cruz. He was the chief evangelist of Apple, Mercedes Benz brand ambassador, and trustee of the Wikimedia Foundation. He has also written The Art of the Start 2.0, The Art of Social Media...
2024-06-1258 min
APAC's B2B Growth PodcastHow to Use Customer Engagement in Your ABM StrategyIn this episode, Shahin chats with Gabrielle Pirzad, Director of ABM Strategy & Global Programs at Cloud Software Group.
Customer engagement is a crucial part of your Account-Based Marketing strategy, allowing you to figure out what's working and what's not.
This episode also covers...
How to measure customer engagement in your ABM strategyHow to make those segmentation decisionsHow to evaluate the success of your targeted ABM campaigns
About Gabrielle...
With over 15 years of experience in B2B marketing, Gabrielle is a leader who thrives on innovation, collaboration, and cu...
2024-05-2935 min
APAC's B2B Growth PodcastHow to Gamify Your Enterprise GTM StrategyLearn how to gamify your goal setting and behavioural management to build a successful go-to-market strategy with co-founders, Steve Claydon & Darcy Smyth, from Outbound Game.
What to expect in the episode...
What Gamification isSuccessful examples of GamificationsHow effort can impact outcome
Resources mentioned in this episode:
Predatory Thinking - Dave TrottOversubscribed - Daniel PriestleyTextExpanderTo Kill a Mockingbird - Harper Lee
_________________
đŻ Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/
Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.
W...
2024-05-1543 min
APAC's B2B Growth PodcastHow to Accelerate B2B Success with Jay BaerLegendary author of The Time to Win, and business growth advisor, Jay Baer, joins Shahin in this chat about how speed sells.
People value their time more than ever which means that there is value to being fast in this industry. Whether it's replying to a client or even getting a project completed earlier than expected, every effort that can be completed sooner rather than later will always prevail. Learn all the tips and tricks on accelerating your B2B success in this 50-minute episode.
About Jay
A 7th-generation entrepreneur, Jay...
2024-05-0151 min
APAC's B2B Growth PodcastHow to Lead Your Marketing Team Through ChangeWhen your company makes some changes, abrupt or even planned, it can feel like it may stunt any progress or growth on your team or projects.
This is where William Hasko comes in, Director, Small Business Marketing, APJ of Dell Technologies. He chats with Shahin on how to be a good leader during times of change.
What to expect in the episode...
How to adjust marketing strategies during changeWhat projects you should be prioritisingManaging your team during changeHow to be innovative with the budget you've got
William Hasko has been working...
2024-04-1731 min
APAC's B2B Growth PodcastManaging Your Brand Through a Merger or AcquisitionHear all about the journey and challenges of an M&A as Shahin is joined by Reapit's (ANZ) Global Director of Marketing Operations & Campaigns, Courtney Scales.Â
Listen in on how your company can manage through a merger or acquisition.
What to expect in the episode...
How to keep your brand's objectives alignedManaging expectations during changeHow to adapt to the strategies from start-up to growth phases post-M&AHow to create brands that have longevity
Courtney is a marketing expert, accomplished in scaling growth teams for success.Â
Working with brands across a...
2024-04-0328 min
APAC's B2B Growth Podcast2024 State of ABM in APAC: Live Q&A and Insights UnveiledJoin us to unpack the results from our recent State of Account-Based Marketing in APAC report.
âWe briefly overview the report findings before moving into the Q&A.
âIn this session, we aimed to answer as many of your questions about ABM and the specific challenges of running ABM in APAC as possible.
Get your copy of the ABM in APAC report here: https://abm.xgrowth.com.au/2023-report/
âThe report provides valuable and engaging information for B2B industry professionals seeking greater insight and understanding of how ABM is currently run in...
2024-03-2558 min
APAC's B2B Growth PodcastAcquiring Enterprise & Moving Up Market with Marc WashbourneShahin is joined by CEO of ReadyTech, Marc Washbourne, as they chat about the origins of ReadyTech and how you can move up your market too!
What to expect in the episode...
The challenges you face when you growThe transition strategies you can implementThe team dynamics to make it in the enterprise marketReadyTechâs brand evolution
Marc Washbourne is the Co-Founder and CEO of ReadyTech (ASX:RDY), a global vertical SaaS powerhouse that has achieved remarkable growth since its inception in 1999.
With over 25 years of leadership in business and technology, Marc is...
2024-03-2054 min
APAC's B2B Growth PodcastUnlocking Company Growth in the B2B Landscape with Sean EllisJoin us for our 200th episode as we celebrate it with Sean Ellis, Growth Hacking legend! He shared with us how companies can unlock growth and how you can visit him on his pitstop Down Under for his 2024 World Growth Tour.
What to expect in the episode...
The core components of a successful growth processThe common mistakes and challenges when implementing growthHigh-velocity testingThe future of growth
Sean Ellis coined the term "Growth Hacking" and is considered the founder of the worldwide Growth Hacking movement. He developed and applied Growth Hacking in the early...
2024-03-1853 min
APAC's B2B Growth PodcastHow Thryv Created Its Highest Performing Acquisition ChannelWant an acquisition channel that gets you an almost 100% conversion rate? Well in our chat with Elise Balsillie, CRO at Thryv Australia & New Zealand, we got to learn about how they accidentally stumbled across their very successful customer referral channel.
What to expect in the episode...
How your company can be customer-focusedThe importance of customer advocacyThe challenges that took place during the initial customer advocacy journey
Through her 18 years of experience - culminating in her role as Head of Thryv Australia - Elise found an innate passion for supporting the lifeblood of our...
2024-03-0625 min
APAC's B2B Growth PodcastThe Journey of NABâs Marketing Technology TransformationSuzana Ristevski, CMO, Executive Group Marketing of NAB chats with Shahin Hoda of xGrowth about how one of the biggest banks in Australia transformed their marketing technology in 5 years.
What to expect in the episode...
What MarTech transformations look like for big companies like NABThe main components of the new NAB MarTech stackGenerative AI for banks
Suzana first joined NAB in January 2017 as General Manager, Business Bank Marketing & Customer Strategy and is currently the Chief Marketing Officer, Executive Group Marketing.
Prior to joining NAB in January 2018, Suzana worked in various marketing a...
2024-01-1032 min
APAC's B2B Growth PodcastState of ABM in APAC, First-Party vs Third-Party Data, and Marketing Advice for 2024Find out what's going on in the marketing world right now with Alex, Shahin & Vinnie.
The episode covers the following:
The State of Account-Based Marketing in APAC Report 2023First-party vs third-party dataHow to plan your 2024 B2B marketing strategy
Resources mentioned in this episode:
The 2023 State of Account-Based Marketing in APAC Report - xGrowthIs first- or third-party audience data more effective for reaching the ârightâ customers? - MIT ArticleWhat's Measured is Managed - Tomasz TunguzThe Diary of a CEO - Steven BartlettLex Fridman PodcastMeditations - Marcus Aurelius
_________________
đ Get you...
2023-12-2140 min
APAC's B2B Growth PodcastHow to Make Messaging the Core of Your ABM StrategyKeen to be a part of something great? Fill out the ABM in APAC survey for exclusive tools, insights and a chance at winning a free customised team consultation with xGrowth's experts to help with your ABM strategy.
https://www.surveymonkey.com/r/ABM-APAC-2023
_________________
Shahin chats with Richard Jacobson, Head of Account-Based Marketing and Strategy for IBM in Asia Pacific, about how to approach messaging for your ABM strategy.
The episode covers the following:
How to craft account messages and value propsThe 3 layers of leadershipHow to approach personalisationCommon...
2023-08-0226 min
APAC's B2B Growth PodcastTelling Stories That Make an ImpactKeen to be a part of something great? Fill out the ABM in APAC survey for exclusive tools, insights and a chance at winning a free customised team consultation with xGrowth's experts to help with your ABM strategy.
https://www.surveymonkey.com/r/ABM-APAC-2023
_________________
Shahin chats with Aurora Sassone, Head of Communications, ANZ at Oracle, about how to approach storytelling in the B2B space.
The episode covers the following:
What makes a good story in B2B marketing?How to bring a story to life through eventsHow...
2023-07-2628 min
APAC's B2B Growth PodcastApproaching an ABM Pilot vs ABM StrategyKeen to be a part of something great? Fill out the ABM in APAC survey for exclusive tools, insights and a chance at winning a free customised team consultation with xGrowth's experts to help with your ABM strategy.
https://www.surveymonkey.com/r/ABM-APAC-2023
_________________
Shahin chats with Robert Norum, ABM consultant & trainer, to chat about the challenges of running ABM pilots and gives suggestions for how B2B markets can get better results.
The episode covers the following:
How to define ABMWorking with a full-stack ABM modelPilots and...
2023-07-1935 min
APAC's B2B Growth PodcastIncrease Your Share of Wallet with ABM and Customer MarketingJoin us as we dive into actionable strategies and tactics that will help you expand your share of wallet through a customer-centric approach.Â
âDuring this session, you will discover the three pillars of success: understanding your customers, leveraging customer marketing, and adopting an ABM mindset.
âđ What you will learn in this session:
How to utilise customer data to design effective ABM and customer marketing programs.How to unleash the power of customer stories and references for trust and influence.How to harness customer experiences and testimonials to convert prospects.How to drive cross-se...
2023-06-2657 min
APAC's B2B Growth PodcastHow Product Marketing Increases Acquisition and RetentionShahin chats with Jessica Turnbull, Director of Marketing & Communications at Sendle, about product marketing and how it can increase acquisition and retention.
Jessica is a senior marketing executive with a strong background across telecommunications, financial services and logistics, and now deeply immersed in the start-up world at Sendle.
With nearly two decades of experience driving marketing efficiency for leading brands like Telstra, Westpac and PayPal, Jessica leads the Australian marketing function for Sendle â driving Sendleâs business objective of being âThe number one delivery partner for small business in Australia and across the worldâ.
Jessic...
2023-05-1729 min
APAC's B2B Growth PodcastHow to Use ChatGPT in Your B2B Marketing StrategyShahin chats with Ed Breault, Chief Marketing Officer at Aprimo, about how marketing teams can leverage generative AI tools like ChatGPT in their day-to-day marketing activities.
As CMO, Ed drives the brandâs go-to-market strategy across all marketing functions to empower the marketing organisations of today to become the genius brands of tomorrow by unleashing the power of content.
Ed combines his growth marketing expertise and extensive background in brand development with his passion for developing intentional account-based experience programs that build awareness, demand, and ultimately, revenue.
The episode covers the following:
2023-05-1031 min
APAC's B2B Growth PodcastStrategies for Success During an Economic DownturnShahin chats with Marcus Oulds, VP of Commercial EMEA & APAC at Salesloft, to discuss how organisations should approach their sales and marketing in an economic downturn.
Marcus is an experienced Head of Sales with a demonstrated history of working in the Digital industry, Marcus graduated from Queensland University of Technology with an MBA. He is skilled in negotiation, advertising, sales, and e-commerce.
Marcus is a strong consulting professional, having previously led the hypergrowth components of businesses across APAC and EMEA such as Groupon, GoCardless & Google.
The episode covers the following:
...
2023-05-0348 min
APAC's B2B Growth PodcastLessons From the Early Days of SalesforceShahin chats with Drew Sechrist, Co-Founder & CEO at Connect the Dots about his experience being employee number 36 at Salesforce and the lessons learnt from his time at the organisation.
A cold email to Marc Benioff in 1999 landed Drew an account executive job at Salesforce, where he became the companyâs highest-producing seller, then the highest-producing sales manager as Salesforce scaled from zero to more than a billion dollars in revenue.
When Drew moved on in 2010, he was the VP of Salesforceâs High Tech vertical, calling on customers such as Apple and EMC. He launched his fi...
2023-04-2644 min
APAC's B2B Growth PodcastHow Cloud Software Group Approaches Account and Vertical Selection for ABMShahin chats with Rachel Teare, Head of Global ABM and Customer Lifecycle Marketing at Cloud Software Group about account and vertical selection for your ABM program.
With 25+ years of experience in B2B marketing, Rachel has built teams, and functions and transformed digital marketing. Sheâs won two SiriusDecisions awards; Sales & Marketing Alignment and Demand Creation Strategy Program of the Year and the ITSMA Marketing Excellence Award â Embedding ABM Programs.
Responsible for ABM across the entire customer journey with a maniacal focus on account-based growth, Rachel has always been incredibly passionate about people, also shown throug...
2023-04-1941 min
APAC's B2B Growth PodcastHow to create content for a new product categoryShahin Hoda chats with Lachlan James, Chief Marketing Officer at VisualCortex, about the differences marketers need to take into consideration when developing content for new and upcoming categories, compared to an established space.
Joining VisualCortex in November 2021 as its inaugural CMO, Lachlan was most recently CMO at Australian start-up Operoo (formerly known as CareMonkey), which was acquired by US-based EdTech company, SchoolStatus, in October 2021.
Lachlan has held Head of Marketing roles at other Australian technology start-ups, including CAMMS, Linius, and was the founding member of the marketing team for global success story, Yellowfin - an Aus...
2023-04-1230 min
APAC's B2B Growth PodcastHow Veeam fosters a culture of creativity in marketingShahin chats with Belinda Pervan, Vice President, APJ marketing at Veeam about how Veeam's marketing team stays creative while constantly testing new ideas and pushing boundaries.
Belinda is passionate about leadership and enabling her teams be the best marketers and human beings possible. Living through example, she measures her success on how she can enable her teams' own achievements and growth to reach their career and business goals.
In our information-driven economy, Belinda believes in a data-driven approach to marketing to enable insights, make informed decisions, and demonstrate true business value. However, she equally invests...
2023-04-0527 min
APAC's B2B Growth PodcastHow ServiceNow uses Executive Briefing Centres to grow relationships with C-level clientsShahin chats with Imogen Broomhead, Director of the Executive Briefing Program, Asia Pacific Japan at ServiceNow, discussing the strategies for building an effective Executive Briefing Center in the APAC region to engage and grow relationships with c-suite executives.
With 15+ years in the industry, Imogen is a passionate and dedicated Tech Marketer who doubles down on sales partnering to build and strengthen relationships within the C-suite and drives deal acceleration.
She launched the âEBCâ or Executive Briefing Program for ServiceNow in APAC + Japan 5 years ago. The program annually hosts hundreds of customers in Innovation Centres in major c...
2023-03-2932 min
APAC's B2B Growth PodcastPurpose-Driven Marketing: How Your Brand Can Make a DifferenceShahin chat's with Joanne Woo, Global VP, Division Head of Marketing & Communications at ABB about purpose-driven marketing and how brands can be a force for good.
From global conglomerates to fast-growing start-ups, Joanne is an award-winning marketer with deep experience building brands.Â
She is the first Australian to sit on the global leadership team for one of the companyâs largest divisions, where she leads a global team of communications experts and oversees the full marketing and communications function across more than 50 countries.Â
Prior to ABB, Joanne held roles as Vice President, Communications, at GE...
2023-03-2231 min
APAC's B2B Growth PodcastStrategies to Achieve More with LessShahin chats with Luca Destefanis, Head of Marketing, APAC at Kyndryl about how to make your budget go further in 2023, especially with the recent layoffs and budget cuts occurring in the industry.
Luca is a senior marketing executive with a strong business background, rooted in 25 years of international experience across Asia, Europe and the US. He transforms organisations, develops talents, and simplifies complexity to create purpose-driven brands and high-impact marketing campaigns.Â
Luca is passionate about exploring trends in contemporary art; better-understanding humans through behavioural and neurosciences, and wellness.
The episode covers:
H...
2023-03-1537 min
APAC's B2B Growth PodcastThe Key Financial Discussions to Have with Your CFOShahin chats with Bronwyn Karaoglu, Global VP of Marketing at Ignition about the important conversations to have and building rapport with your CFO.Â
With over a decade of experience driving marketing competency for leading B2B global technology companies like SiteMinder (ASX:SDR) and Genbook (acquired by Booksy in May 2021), Bronwyn leads the marketing function for Ignition globally, serving over 6,000 customers in over 20+ markets.Â
The episode covers:
Understanding financial metrics.How to approach your budget.How to justify a new headcount.Building rapport with your CFO.
Resources mentioned in this ep...
2023-03-0830 min
APAC's B2B Growth PodcastHow Palo Alto Networks Grew in the JAPAC MarketShahin chats with KP Unnikrishnan âUnniâ, Vice President of Marketing (APJ), at Palo Alto Networks, about the basic fundamentals of how to drive growth strategy in your business.
Unni has worked in the technology sector for over 2.5 decades including management roles in marketing, strategy, partnership and sales. He has held senior leadership roles in high-growth environments in both multi-billion-dollar organisations and early-stage companies/ businesses.
Unni was named in the Future B2B CMO 100 in 2022 and the 100 Most Talented Global Marketing Leaders by the World Marketing Congress in 2014. He frequently speaks at industry forums and has been...
2023-03-0136 min
APAC's B2B Growth PodcastHow to Build Your SDR Team in APACShahin chats with Dan Sutic, a seasoned marketing professional in B2B SaaS space about how to effectively run sales development across the APAC region while recognising the diversity of markets and cultures in the region.
Dan is a seasoned marketing professional with 13+ years of experience. He has worked across ANZ and APJ regions and has held a variety of roles, including individual contributor and leadership positions in people management.
Dan's passion lies in demand generation, and he enjoys working closely with sales teams to drive results.
The episode covers:
M...
2023-02-2235 min
APAC's B2B Growth PodcastHow to Humanise Your Digital Customer ExperienceShahin chats with Matthew Robinson, Vice President of Marketing, APJ, at Contentsquare about how to humanise your digital customer experience in 2023.
Matthew Robinson is the Vice President of Marketing, APJ at Contentsquare, a leading digital experience analytics platform. He has over a decade of experience as a tech marketer and his out-of-office status rotates between 'away scuba diving' and 'on the beach' but what he'll rarely admit is most of this time is spent eating pizza.
The episode covers:
The trends in digital customer behaviourThe successful tacticsThe differences between small-market and enterpriseHow to...
2023-02-1538 min
APAC's B2B Growth PodcastThe Unified Commercial Engine: The Gold Standard of Sales & Marketing AlignmentShahin chats with Jenna Pipchuk, Chief Sales Officer at 3P Learning, about the Unified Commercial Engine (UCE) and how it can completely transform sales and marketing alignment.
Jennaâs commitment to excellence and innovation is turning heads for good reason. With a reputation for transparent leadership and building great teams, she is an influential force within the tech industry.Â
Former CSO of SMART Technologies, her insights and management transformed the SMART organisation to one driven by customer-centric, data-driven decision-making.
Her relationship-driven approach to her role, and emphasis on building better ways of working, ear...
2023-02-0830 min
APAC's B2B Growth PodcastOffice Hours: Made Redundant? How to Bounce Back Even StrongerProducer, Lysa, chats with Shahin Hoda, Director of Growth at xGrowth, all about his experience of being made redundant and the current economic situation.
Shahin is the Founder of xGrowth, a B2B growth agency helping organisations close more mid-market and large enterprise deals. He's making that happen by popularising Account-Based Marketing (ABM) in Australia, working alongside B2B leaders implementing ABM strategies and building predictable revenue engines.Â
When he's not busy building ABM campaigns, he's either playing a game of Tennis (which he usually loses) or looking up smoothie recipes (because let's be honest, w...
2023-02-0622 min
APAC's B2B Growth PodcastHow Fujitsu Approaches Deal-Based MarketingShahin chats with Andrea Clatworthy, former Global Head of Account-Based Marketing (ABM) at Fujitsu about how to approach pipeline acceleration and Deal-Based Marketing (DBM).
Andrea is B2B Tech marketing veteran, currently at Fujitsu leading the Account-Based Marketing and Deal-Based Marketing approach globally.
ABM at Fujitsu is mostly 1:1, some 1:few, and Andrea has been driving the approach across geographies since starting it originally in the UK in the last decade.Â
A regular keynote speaker and occasional podcaster, Andrea has a wealth of experience which she generously shares.
The episode covers:
2023-02-0139 min
APAC's B2B Growth PodcastHow to Optimise Your Sales Outreach SequenceShahin chats with Mark McInnes, Outbound Sales Trainer and Founder of Sales Development Australia, about how to build a sales development sequence. They talk about calls, emails, LinkedIn, direct mail and how to leverage them in your sequences so you can grab the attention of your prospects.Â
A sales trainer and coach with over 25 years of experience in B2B selling environments, Mark helps his clients start new conversations, find new customers and start that first part of the pipeline.
Mark is the author of Tactical Pipeline Growth, host of the Best of Social Selling pod...
2023-01-2533 min
APAC's B2B Growth PodcastHow to Build a Marketing Function for B2B StartupsShahin chats with Nirosha Methananda, VP of Marketing at Influ2, about her experience in growing a marketing function from one person to a full team of 20 people.Â
Driven by a strong urge to Always Be Learning (ABL), Nirosha is a proud marketing generalist. With a career spanning close to 15-years, across many marketing disciplines and industries, sheâs currently the VP of Marketing at Influ2.
Prior to this, Nirosha was responsible for creating Bombora's distinctive brand and establishing it as the leading global provider of B2B Intent data. She also led marketing for PwC Aust...
2023-01-1833 min
APAC's B2B Growth PodcastWhy Attribution Issues Can Ruin Your Relationship with SalesShahin chats with Debra Sutton, Regional Vice President of Marketing for Asia Pacific at WalkMe, about how B2B marketers should change their view when it comes to attribution and approach it in a way that will strengthen their position in the organisation and help them build a stronger relationship with the sales team.
Debra is an innovative and creative senior marketing executive with 20 years of experience and a proven track record of achievement with leading technology brands; Adobe, HP, Oracle, ServiceNow and currently WalkMe.
She has won multiple "MVP" awards and was a finalist in...
2023-01-1143 min
APAC's B2B Growth PodcastRebroadcast | EP #81 Lubaina Rangwala from Thoughtworks: How to Run Account-Based Marketing Across APACIn this episode, host Shahin Hoda chats with Lubaina Rangwala, Global Account-Based Marketing Lead at Thoughtworks, about how organisations can successfully run account-based marketing in the APAC region.
During the conversation, Lubaina mentions the factors that govern the kind of ABM strategy to use per country. She emphasises the importance of thought leadership and partnering-for-content as a key strategy to engage with top-of-the-funnel accounts.Â
She concludes the discussion by sharing some learnings from her past ABM campaigns at Thoughtworks and future initiatives in the pipeline.
Read the show notes: https://xgrowth.com.au/b...
2023-01-0432 min
APAC's B2B Growth PodcastRebroadcast | EP #82 Jon Miller from Demandbase: Why You Should Start Moving Away From ABMIn this episode, host Shahin Hoda chats with Jon Miller, CMO of Demandbase, about the current state of account-based marketing and why organisations should consider moving to its more grown-up sibling.Â
Based on his years of experience founding and managing global companies such as Marketo and Engagio, Jon highlights the mistakes marketers make while executing their ABM strategy and why Account-Based Experience (ABX) is the next frontier.Â
Jon discusses how ABX uses the tools provided by ABM hand-in-hand with the customer experience focus of demand generation.
Jon concludes the discussion by sharing his ta...
2023-01-0232 min
APAC's B2B Growth PodcastRebroadcast | EP #78 Stephanie McCredie: Account-Based Marketing at SalesforceIn this episode, host Shahin Hoda chats with Stephanie McCredie, Senior Marketing Director at Salesforce, about her journey with account-based marketing.
Stephanie talks about ABM at Salesforce and the criteria she uses to determine the tiers of ABM an account should fall in.  Â
She also advises marketers to think big, start small and move fast when executing their ABM strategy and shares some practical tactics to engage with the sales team to ensure success.
Read the show notes: https://xgrowth.com.au/blogs/salesforce-abm-campaigns/
_________________
For your copy of the Sta...
2022-12-2835 min
APAC's B2B Growth PodcastRebroadcast | EP #106 Neil Berry: Craft a Stunning ABM Campaign ThemeIn this episode, host Shahin Hoda chats with Neil Berry, Head of Global Account & Deal Based Marketing Centre of Excellence at Atos, about how and why marketers need to build a theme for their ABM campaigns.
During the conversation, Neil defines the purpose of a theme and what it is supposed to achieve.Â
He recommends starting with the priorities of the target accounts and building the campaign theme around them. He advises marketers to be thorough with their research, encourages them to take intelligent risks with messaging and go all out in getting buy-in from s...
2022-12-2623 min
APAC's B2B Growth PodcastHow to Prepare Your Marketing Team for the New YearShahin chats with Tracy Gawthorne, Vice President & Chief Marketing Officer for Asia Pacific at Capgemini, about how to prepare your marketing team for the new year.
Tracy has more than 20 yearsâ experience building great brands and great teams, connecting with clients and driving growth in markets across the globe.
She is a passionate advocate for inclusion and diversity; constantly curious about life and leadership; forever grateful for family and friends.
Tracy is involved in many initiatives to advance gender equity and has a long history of supporting women in leadership.
Th...
2022-12-1938 min
APAC's B2B Growth PodcastHow to Build a Data-Driven Customer Onboarding StrategyShahin chats with Jon Amery, Head of Marketing at Australian Finance Group (AFG) about building data-driven customer communications and onboarding strategies.
Jon has worked for some of the UK and Australia's biggest brands, including BSkyB, AOL, Virgin Media, VOCUS and now AFG across Executive Marketing, Commercial and Customer experience roles.
Heâs been twice recognised by CMO50 in the top 10 Chief Marketing Officers in Australia and spent 5-plus years advising (mostly B2B) start-ups through all stages of growth.
The episode covers:
How to build the onboarding processRepurposing research-based contentHow to re...
2022-12-1433 min
APAC's B2B Growth PodcastValues-Based Leadership in Your Marketing OrganisationShahin chats with Jade Meara, Director of Marketing (APCJ) at F5, about values-led organisations and how you as a marketing leader can create a values-based culture.
Jade has over 15 yearsâ experience in B2B Marketing leadership roles, specialising in IT. Her career has spanned the IT channel including roles in Distribution and vendor-side, with roles at start-ups and publicly listed companies.Â
She is an award-winning APCJ & ANZ tech marketing leader, and is a diversity advocate and mentor for aspiring marketing talent.
The episode covers:
The fundamentals of retaining talent Approaching comp...
2022-12-0730 min
APAC's B2B Growth PodcastHow to Make Your HQ Campaigns Regionally RelevantShahin chats with Suzanne Pelizzari, APAC Marketing Director at CSG about how, as an APAC marketer, you can take your HQ campaigns and make them relevant for the region.
The episode covers:
The challenges faced with international campaignsHow to customise campaigns for the regionHow to approach the different markets within APACThe common mistakes regional marketers make when pursuing personalisation
Suzanne is a proactive, results-focused, global marketing executive who specialises in demand generation and pipeline marketing. She has a track record of achieving results by implementing innovative marketing strategies to help organisations tel...
2022-11-3025 min
APAC's B2B Growth PodcastHow to Retain Your Best Talent for DecadesShahin chats with Norm Jefferies, Managing Director at Truis about his approach to staff retention.
The episode covers:
Having a legacy mindsetNormâs 3 pillars of sustainabilityHow to approach staff retention
Having joined Truis 30 years ago, fresh out of university, Norm now sits as the Managing Director and respected thought leader within the IT space. He is a committed advocate of bringing change and transformation to the IT industry through his thought leadership, always looking for opportunities to work smarter, improve efficiency, and build a better world.
As a leader, Normâs motto i...
2022-11-2352 min
APAC's B2B Growth PodcastHow to Build a B2B Acquisition Strategy from ScratchShahin Hoda talks with Theo Nasser, Chief Executive Officer at Right-Hand Cybersecurity about how Right-Hand built its customer acquisition channel and managed to land large enterprise customers as a new startup.Â
Theo is the CEO and Co-Founder of Right-Hand Cybersecurity. Right-Hand provides a modern and interactive security awareness platform to help organisations quantify and reduce their employee cyber risk, build cyber culture and meet compliance standards. Prior to founding Right-Hand, Theo was a Sales Leader at FireEye and SonicWall, helping them expand their businesses across Asia-Pacific into Singapore, Australia, and Japan. Â
_________________
Download your copy of the...
2022-11-1634 min
APAC's B2B Growth PodcastHow to Build Your Personal Brand on Social MediaShahin chats with James Wrigley, Principal at First Financial about his experience growing an audience on both LinkedIn and TikTok.
The episode covers:
How to start building a personal brand onlineThe differences between TikTok and LinkedInAdvice for building a personal brand on social media
James has been with the core group at First Financial for over 10 years, and he has worked his way through the planner training system through multiple roles.
He primarily works with two demographics of clients; wealth builders in their late 30âs and 40âs who are looking ahead into th...
2022-11-0932 min
APAC's B2B Growth PodcastWhat You Should Know About Product-Led Growth (PLG)Shahin chats with Hamish Grant, Vice President Marketing at SafetyCulture about product-led growth.
The episode covers:
The PLG modelThe importance of company culture in regard to PLGThe importance of all customers
Hamish is an experienced marketer, strategist and business leader with a passion for new technologies and hyper-growth companies. He specialises in category-defining growth strategies from startup to enterprise, and has held a number of senior leadership roles in technology companies in Australia and around the world.
Resources mentioned in this episode:
Play Bigger: How...
2022-11-0240 min
APAC's B2B Growth PodcastHow to Roll Out Programmatic (one-to-many) Account-Based MarketingProgrammatic Account-Based Marketing, or one-to-many, is one of three tiers of ABM, the other two being one to few and one-to-one. It is focused on a large number of accounts and tailoring campaigns at scale.Â
The key to this style of ABM is having the right balance between personalisation and scale.
Compared to the other tiers, this one-to-many approach is more reliant on technology. This is because a one-to-many campaign can require targeting and delivering a personalised message to a large number of accounts, sometimes in the thousands.
If you are targeting upper m...
2022-10-3157 min
APAC's B2B Growth PodcastOffice Hours: How to Build a Successful ABM CampaignShahin chats with Dean McGuinness, ABM Strategist at xGrowth, about where to start with ABM and the foundational elements to make sure your ABM is a success for your organisation.
Dean creates, manages and scales ABM programmes for fast-growing companies like Zoom, OutSystems and Commvault. He takes clients on a journey to discover ABM and apply it to their own businesses.
In addition to working on the principles of ABM with clients, Dean also has a strong background and knowledge in sales and marketing activation motions.
_________________
For your copy of the...
2022-10-1725 min
APAC's B2B Growth PodcastHow Boomi Runs Programmatic ABM in APACShahin chats with APJ Marketing Director, Stephanie Dechamps, from Boomi about running programmatic (one:many) ABM programs in the APAC region.
From Journalism to AdTech to MarTech, Stephanieâs career took a new turn when she decided to explore how performance data can drive revenue.Â
Building and leading the APJ marketing team, she also covers all aspects of marketing (events, digital, integrated demand, partner, customer, brand, PR, operations, and product).Â
Stephanie believes in the power of a fully integrated and personalised customer journey. She counts on AI and ML to improve targeting and optimi...
2022-10-1333 min
APAC's B2B Growth PodcastHow to Turn Webinars Into a Revenue EngineShahin chats with Kylie Wing, CMO at ApprovalMax about how they have turned webinars into a primary source of pipeline creation.Â
Kylie is an inquisitive and strategic leader with 15 years of marketing insights. Her areas of expertise are encouraging marketing teams to become truly data-driven, understanding funnel metrics, optimising processes, and communicating how marketing is positively impacting business revenue.
She is passionate about creating tighter alignment between Marketing and Sales teams, and fine-tuning strategies and tactics to achieve marketing and business KPIs.
Resources mentioned in this episode:
On Mental Tough...
2022-10-0532 min
APAC's B2B Growth PodcastFounder Series: How to Build Your Sales TeamShahin chats with David Schlosberg, Business Advisor at Ferguson Alliance about how to start building your sales team at your organisation
As a former sales executive for several large family agribusiness companies, he has substantial experience serving on leadership teams and leadership committees - developing the vision and strategic plans for business development and revenue growth.
Most of Davidâs career experience has been in sales and business development as well as product development and commercialisation.
He has worked directly with owners and investors who are taking the risk, their management teams, and th...
2022-09-2828 min
APAC's B2B Growth PodcastHow to Market to the Public Sector Like GoogleShahin chats with Scott Combes, Head of JAPAC Public Sector Marketing at Google Cloud about how marketers should think about marketing to the public sector.Â
Being a Senior SaaS Marketing Leader who thrives on bringing Sales and Marketing organisations together to deliver results, Scottâs key focus is on using cutting-edge digital campaigns and marketing technology to drive real ROI.
He has extensive experience in B2B marketing throughout Australia and the Asia-Pacific region by leading marketing teams in Dell, Oracle and Temasek backed cybersecurity start up - SHIELD.Â
Resources mention...
2022-09-2132 min
APAC's B2B Growth PodcastHow to Progress into Marketing Leadership RolesShahin chats with Nick Flude, CMO at Sekuro about how to plan your career progression as a marketer.Â
As CMO, Nick has overall accountability for the companyâs marketing strategy and execution; as well as leading and inspiring a talented and motivated marketing team. Prior to his role at Sekuro, Nick was CMO for Secure Code Warrior, a hyper-growth VC funded cyber security start-up, and has held a variety of Marketing roles at vendors, integrators, tech start-ups, and major Telcos in the UK and Australia.
Nick is known as having a ready grasp of new and...
2022-09-1443 min
APAC's B2B Growth PodcastHow Micro Changes Can Transform Your MarketingShahin chats with Kelly Harvey, Head of Marketing at IntelliHR about how to leverage micro changes to completely transform marketing output and hit your KPIs one after another.
A natural-born storyteller, Kelly knows what it takes to build a B2B brand. Her career spans 15 years driving results across the full gamut of strategic marketing, public relations and communications. Having spent the last ten years working in SaaS she's a big believer in making data-driven marketing decisions and putting the customer at the forefront of everything she does. She is passionate about building high-performing teams that deliver tang...
2022-09-0733 min
APAC's B2B Growth PodcastKarina Guerra: Conversations You Need to Have With Your CFOShahin chats with Karina Guerra, Global Group GM - Customer Intelligence & Marketing at Xref about how marketing leaders should set themselves up for success when dealing with the Chief Financial Officer of their company in regards to showing ROI, asking for budget, and more.Â
With over 20 years of experience across multiple industries, Karina has always adopted a hands-on approach to reaching audiences with meaningful messages. She has also developed great analytical skills that have become key to her data-driven decision-making. Prior to joining Xref, Karina spent almost four years with Cochlear APAC, where she led digital transformation marke...
2022-08-3132 min
APAC's B2B Growth PodcastOren Cohen: How to Calculate Your Lifetime Value (LTV)Shahin Hoda chats with Oren Cohen, COO at Voyantis, about how marketers in SaaS companies should calculate the lifetime value of their customers and what pitfalls they should avoid.
Using ML to activate zero- and first-party data, and target the right customers from the onset, Voyantis have shown some remarkable success with substantial players such as Miro and Notion, and as Oren attests, this is just the beginning.
Before joining Voyatis, Oren was the VP of Demand and Operation at Iron Source. He is an optimistic vegan, excited about solving growth challenges using AI.
2022-08-2441 min
APAC's B2B Growth PodcastWhat can Account-Based Marketers in APAC learn from other regionsListen to our second session further unpacking the State of Account-Based Marketing in APAC Report â the first in-depth study focusing on ABM in the APAC region.
Get your copy here to find out how APAC's top B2B growth teams approach Account-Based Marketing.
You will learn:
What are the top APAC countries ABM is being rolled outWhat are the top industries being targeted with ABMHow is ABM being deployed in APAC and what is the most popular styleWhat can APAC marketers learn from EMEA and North America
âWe are joined by spec...
2022-08-1858 minAPAC's B2B Growth PodcastThe State of Account-Based Marketing in APACListen to unpack the State of Account-Based Marketing in APAC Report as we analyse the results from the first in-depth study focusing on ABM in the APAC region.Â
Get your copy here to find out how APAC's top B2B growth teams approach Account-Based Marketing.
âOur panel will discuss the results from the report, the best practices for rolling out ABM in APAC, how to optimise, and how to deal with the biggest pain points in the region.
Joining us on the panel includes Ronan Bray from Draft, Jade Meara from F5, Shahin Hod...
2022-08-1056 min
APAC's B2B Growth PodcastTim Rowell: The Challenges Facing the Publishing & Media SectorDiscover the State of Account-Based Marketing in APAC with xGrowth's State of ABM in APAC Report.
Get your copy here to find out how APAC's top B2B growth teams approach Account-Based Marketing.
_________________
Shahin chats with Tim Rowell, General Manager, APAC at Piano.io about what is happening in the media and publishing industry and the challenges the sector is facing.
Tim has worked in and around the digital media business for 20 years. He began his career as a business journalist in the UK contributing to titles such as Man...
2022-08-0334 min
APAC's B2B Growth PodcastPaul Gibson from Demandbase: How to Recession-Proof Your Marketing Strategy With ABXDiscover the State of Account-Based Marketing in APAC with xGrowth's State of ABM in APAC Report.
Get your copy here to find out how APAC's top B2B growth teams approach Account-Based Marketing.
_________________
Shahin chats with Paul Gibson, Vice President International at Demandbase about how to recession-proof your marketing strategy with ABM and ABX.
Paul is passionate about helping businesses harness the power of technology. With over 15 years in the digital martech space and a proven track record of entering a new region, bui...
2022-07-2736 min
APAC's B2B Growth PodcastRonan Bray from Drift: The Role of Conversational Marketing in ABMDiscover the State of Account-Based Marketing in APAC with xGrowth's State of ABM in APAC Report.
Get your copy here to find out how APAC's top B2B growth teams approach Account-Based Marketing.
_________________
Shahin Hoda chats with Ronan Bray, Head of Marketing (APAC) at Drift about the role of conversational marketing and ABM.
With over 15 years of experience in B2B tech with a focus on growth, automation, digital and strategy, Ronan has founded three companies, two of which he sold, with the third still operating, where he delivers...
2022-07-2030 min