Shows
Make It Happen Mondays - B2B Sales Talk with John BarrowsHacking Human Psychology with MichaelAaron FlickerIn this mind-expanding episode, John sits down with MichaelAaron Flicker—entrepreneur, behavioral science strategist, and CEO of XenoPsi Ventures, where he oversees a portfolio of nine companies. He’s also the co-author of Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World’s Best Brands, a must-read for anyone serious about sales, branding, or influence.They explore how behavioral science drives real-world buying behavior, why most sales tactics miss the mark, and how we can ethically use psychological principles to build trust, guide decisions, and grow businesses. From Five Guys’ focused menu strategy to the Sunken Cos...
2025-10-201h 01
The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving591: Founder and CEO of Xenopsi Ventures on Behavioral Science That SellsMichaelAaron Flicker, founder and CEO of Xenopsi Ventures and coauthor of Hacking the Human Mind, explains how applied behavioral science transforms insight into repeatable commercial advantage across brands, products, and customer experiences. Drawing from his experience building multiple Inc. 5000–recognized companies, Flicker illustrates how understanding "the unconscious biases that drive our actions" can make marketing, consulting, and organizational strategy more effective. The discussion links behavioral research to real-world business practice, naming, positioning, experience design, and sales behavior, so leaders can test small, evidence-based changes that have outsized impact on recall, adoption, and loyalty. ...
2025-10-0649 min
Travis Makes MoneyMake Money by Hacking the Human Mind | MichaelAaron FlickerMichaelAaron Flicker is founder and CEO of XenoPsi Ventures, a brand incubator that generates millions in annual revenue and celebrates four-time Inc. 5000 honors. Launching his business at 14, MichaelAaron has expanded XenoPsi into nine thriving companies—including DTC success story Wellow ($20 million in revenue, self-funded)—while also consulting for Fortune 500 clients and co-authoring Hacking the Human Mind. Flicker's work centers on applying behavioral science to marketing, growth, and brand strategy, making him a go-to advisor for high-growth businesses and political campaigns alike.
On this episode we talk about:
Starting and scaling a brand incubator from a teena...
2025-09-3026 minTravis Makes MoneyMake Money by Hacking the Human Mind | MichaelAaron FlickerMichaelAaron Flicker is founder and CEO of XenoPsi Ventures, a brand incubator that generates millions in annual revenue and celebrates four-time Inc. 5000 honors. Launching his business at 14, MichaelAaron has expanded XenoPsi into nine thriving companies—including DTC success story Wellow ($20 million in revenue, self-funded)—while also consulting for Fortune 500 clients and co-authoring Hacking the Human Mind. Flicker's work centers on applying behavioral science to marketing, growth, and brand strategy, making him a go-to advisor for high-growth businesses and political campaigns alike.
On this episode we talk about:
Starting and scaling a brand incubator from a teena...
2025-09-3026 min
Call To ActionRichard Shotton and MichaelAaron Flicker on hacking the human mind.This week we broke a golden rule and crossed podcast streams with a pair of excellent guests, Richard Shotton and MichaelAaron Flicker, hosts of the Behavioural Science for Brands podcast and co-authors of the soon-to-be released (and definitely-to-be brilliant) Hacking The Human Mind.
Richard is, of course, returning for a record third appearance on Call To Action® although we have respectfully honoured his request to not be left alone with Giles. Responsible for opening industry eyes to the potential of behavioural science, Richard is the author of two books that serious marketing types like you and I could n...
2025-08-291h 03
The Duct Tape Marketing PodcastThe Brain Science Behind Successful MarketingMichael Aaron Flicker, founder of XenoPsi Ventures and co-founder of the Consumer Behavior Lab with behavioral scientist Richard Shotton, joins John Jantsch to explore how psychology shapes the world’s most successful brands. Drawing from their book Hacking the Human Mind, Michael shares insights into the hidden science behind consumer decisions and brand loyalty. Listeners will learn how to apply behavioral science to create more effective campaigns, craft memorable messages, and drive real business growth. Today we discussed: 00:00 Start 01:03 Meet Michael Aaron Flicker 01:46 Hacking the Human Mind 02:47 Do Brands Know Psychology? 04:05 Ch...
2025-08-2822 min
The Jeff Bradbury ShowLeveraging Artificial Intelligence to Understand Your Customer JourneyIn this episode of the Jeff Bradbury Show Podcast, Jeff welcomes Kyle Hoffman, Director of Growth Strategy at Function Growth on the podcast to discuss the importance of knowing your customer journey for building a successful brand and the role that Artificial Intelligence plays on understanding behavior patterns of your customers.
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In This Episode …
Company vs Brand … What is the difference?
How does a company become a brand?
What se...
2024-06-1329 min
Just Minding My BusinessJMMB With Kyle Hoffman Directory of Growth Strategy at Function GrowthKyle Hoffman - Director of Growth Strategy at Function Growth, a growth accelerator that provides business strategy and execution to scale some of the fastest-growing D2C brands in the country.As an executive at XenoPsi Ventures, Kyle sits on the leadership team for two portfolio companies - Function Growth and Wellow. He runs the strategy department at Function Growth and operates as CMO for Wellow. Function Growth and Xenopsi Ventures specialize in using behavioral science to drive growth for their clients. Wellow, on track to profitably exceed 8 figures in its second year as a business, is a...
2023-07-1426 min
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.The Power of Creative: How Wellow Became a $20 Million Brand - Kyle HoffmanIn this podcast, John Golden interviews XenoPsi Ventures CEO Kyle Hoffman on digitally building direct-to-consumer (DTC) and e-commerce firms post-iOS 14. Kyle discusses Wellow, a compression sock business, and their DTC strategy. He stresses creativity, behavioral science, and excellent customer service. Kyle encourages $5-25 million firms to contact Function expansion for expansion assistance. John congratulates Kyle at the end.
2023-05-2320 min