Shows
The Jeff Bradbury ShowLeveraging Artificial Intelligence to Understand Your Customer JourneyIn this episode of the Jeff Bradbury Show Podcast, Jeff welcomes Kyle Hoffman, Director of Growth Strategy at Function Growth on the podcast to discuss the importance of knowing your customer journey for building a successful brand and the role that Artificial Intelligence plays on understanding behavior patterns of your customers.
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In This Episode …
Company vs Brand … What is the difference?
How does a company become a brand?
What se...2024-06-1329 min
Just Minding My BusinessJMMB With Kyle Hoffman Directory of Growth Strategy at Function GrowthKyle Hoffman - Director of Growth Strategy at Function Growth, a growth accelerator that provides business strategy and execution to scale some of the fastest-growing D2C brands in the country.As an executive at XenoPsi Ventures, Kyle sits on the leadership team for two portfolio companies - Function Growth and Wellow. He runs the strategy department at Function Growth and operates as CMO for Wellow. Function Growth and Xenopsi Ventures specialize in using behavioral science to drive growth for their clients. Wellow, on track to profitably exceed 8 figures in its second year as a business, is a...2023-07-1426 min
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.The Power of Creative: How Wellow Became a $20 Million Brand - Kyle HoffmanIn this podcast, John Golden interviews XenoPsi Ventures CEO Kyle Hoffman on digitally building direct-to-consumer (DTC) and e-commerce firms post-iOS 14. Kyle discusses Wellow, a compression sock business, and their DTC strategy. He stresses creativity, behavioral science, and excellent customer service. Kyle encourages $5-25 million firms to contact Function expansion for expansion assistance. John congratulates Kyle at the end. 2023-05-2320 min