Shows
yaylive, the loyalty podcast for DTC brandsBeyond glamour: mastering the unsexy side of ecommerce is the key to brand growth, with Jordan from We Make WebsitesEpisode 11 of season 2 welcomes Jordan Philip who is part of the sales team at We Make Websites, a globally recognised Shopify Plus Agency that builds amazing shopping experiences. In parallel, Jordan combined his passion for golf and entrepreneurship to fund his DTC brand Fuze Golfwear.
In this episode, Jordan guides us through the unsexy side of e-commerce and the challenges and opportunities that modern brands face:
✔️ Automation is not the solution to your operational problems. First, you need to learn how to optimise and streamline operations for maximum efficiency and growth
✔️...
2023-10-1040 min
THE ECOMMERCE EDGE Podcast with Jason GreenwoodE257: HOW FASHION BRANDS CAN TURN RETURNS INTO A STRATEGIC CUSTOMER LOYALTY ADVANTAGE - Sophie Aubard, yayloh - THE ECOMMERCE EDGE Podcast - 18 August 2023Sophie is the Co-Founder & CEO of yayloh - https://www.yayloh.com
yayloh is an end to end returns platform for fashion brands
yayloh is laser focused on how brands can turn returns into a strategic customer retention advantage vs just an expensive part of doing business
yayloh believes that returns are a crtitical customer touch point, one that can build brand value, give customers joy and stand out as a reason to return to the brand again and again
In this episode, Jason & Sophie discuss how brands need to change their mindset and strategy around returns so that it...
2023-08-1858 min
yaylive, the loyalty podcast for DTC brandsThe superpower of subculture brands to take the world by storm, with Moon-Suck from PanagoraEpisode 10 of season 2 welcomes one of Sweden’s most recognised names in the e-commerce space, Moon-Suck Song. He is the visionary founder of Panagora, a trailblazing e-commerce agency he co-founded over 20 years ago. He is a seasoned force in the DTC space in Europe and Asia, and his passion drives him to empower brands and guide them towards unparalleled success.
Tune in to learn:
✔️ How carving a unique niche can help you grow globally: what is a subculture brand and how to create one
✔️ Cross-border e-commerce: effective operational management, inventory, returns, a...
2023-06-2138 min
yaylive, the loyalty podcast for DTC brandsHow to hit €1M revenue in your first year with a team of two, with Kousha and Ben, founders of NinepineEpisode 9 of yaylive welcomes Kousha and Ben, the founders of Ninepine an athleisure and activewear founded in 2019 with Swedish and Australian roots. The label specialises in functional, technical activewear with a minimalistic and contemporary look, where aesthetics meet technical sensibilities.
In under three years, Ben and Kousha have managed to grow Ninepine to a multi-million € revenue brand that sells worldwide. Want to know the most incredible fact? They run it all by themselves.
In this episode, the founders reveal their secrets to exponential growth with just a team of two and how th...
2023-06-1538 min
yaylive, the loyalty podcast for DTC brandsFrom Green to Gold: How sustainability can boost loyalty & drive profitability with Mikko Rekola, Chief Evangelist at WoolmanEpisode 8 of yaylive welcomes Mikko Rekola, Chief Evangelist at Woolman, a leading e-commerce agency that helps brands build and optimize their online store.
With over a decade of experience in digital marketing and business development, Mikko has made a name for himself in the e-commerce industry. He has captivated audiences at renowned events like Shoptalk and the prestigious DTCx Talks, where he shares his knowledge to empower direct-to-consumer brands in optimizing their online stores.
This episode explores how brands can make a positive impact at every stage of their product's life cycle. From production to...
2023-05-3037 min
yaylive, the loyalty podcast for DTC brandsCreating a winning content strategy for your DTC brand with Antoine Goret, CMO at Crisp ChatEpisode 6 of Season 2 welcomes Antoine Goret. With ten years of experience in marketing and e-commerce, Antoine joined Crisp, a multichannel customer support software whose primary industry is e-commerce.
In this episode, we will dive deep into one of the most underrated marketing practices in ecommerce: content marketing. Antoine will take us on the content marketing journey from drafting the customer lifecycle to content creation and distribution. Furthermore, we discuss the website as a communication channel alongside other channels and briefly discuss sustainability and fast fashion. These two topics are related, and Antoine is quite interested in them...
2023-05-1622 min
yaylive, the loyalty podcast for DTC brandsCracking the sustainability paradox: when producing less means growing more with Johan Munck, CEO of Polarn O. PyretEpisode 6 of Season 2 welcoms Johan Munk, CEO of Polarn O. Pyret. He has over 25 years of experience in e-commerce and a very diverse profile. He has worked in management, sales, marketing and global expansion departments in international retail and wholesale companies like Esprit, H&M and New Look.
He's the current CEO of Polarn O. Pryet, a Swedish brand for baby and childrenswear that started in 1976 with the goal of making clothes that let kids be kids.
Popularly known as PoP, the brand has been named Sweden's greenest clothing brand every year since 2011 and is...
2023-05-0323 min
Le Panier#223 -Série spéciale Retail : Passer à la vente prompto pour optimiser sa production B2C et B2B, avec M. Moustache“La méthode pour ouvrir une boutique c’est de regarder nos ventes sur Analytics au niveau géographique et de voir le classement des villes. On va se positionner sur le top 10. La boutique ne cannibalise pas le CA, au contraire !”
Laurent Kretz et Michael Weisz reçoivent Guillaume Alcan, cofondateur de la marque de chaussures à mission M. Moustache. Il nous explique comment il a complètement inversé son modèle de production et fusionné ses objectifs B2B et B2C pour gagner en agilité. Dans ce nouvel épisode spécial Retail, on apprend aussi comment convaincre l...
2023-04-251h 09
yaylive, the loyalty podcast for DTC brandsHuman touch or chatbot automation, an e-commerce dilemma, with Henrik Fabrin, CEO of CertainlyEpisode 5 of Season 2 welcomes Henrik Fabrin, CEO and Co-Founder of Certainly, a conversational AI for digital commerce that helps brands sell better by helping their customers through the customer journey.
Henrik is an AI specialist and a popular keynote speaker on a national and worldwide scale, where he provides his expertise and thoughts on the most recent developments and best practices in ecom and AI. Further than speaking at conferences, his expertise and knowledge are helpful in politics; Henrik is an adviser to the Danish government on AI and digitisation.
In this episode, we will dive deep...
2023-04-1828 min
yaylive, the loyalty podcast for DTC brandsHow to champion commerce everywhere, with Susanne Holmsäter, Nordics Country Lead at ShopifyEpisode 3 of Season 2 welcomes Susanne Holmsäter, Nordics Country Lead at Shopify, the leading e-commerce platform for online stores and retail point-of-sale systems.
Susanne has many years of experience in marketing, PR and e-commerce, working with top Swedish e-commerce SaaS companies such as Tic Tail before their acquisition in 2018 by Shopify.
With Susanne, we explore the e-commerce space in Sweden and the Nordics and look into how local brands can aim for global domination with Shopify. We will also take a deep dive into the role of customer loyalty in this new era of e-commerce a...
2023-03-2120 min
yaylive, the loyalty podcast for DTC brandsHow to leverage user-generated content to build a community and drive sales, with Victor Emilson, CEO of ROIROIEpisode 3 of Season 2 welcomes Victor Emilson, CEO of ROIROI. It's an e-commerce agency that offers many services tailored for e-commerce brands, from platform migration to performance marketing and SEO strategy.
Victor has been dominating the e-commerce world for over a decade, earning him the well-deserved title of an e-commerce ninja! With his extensive knowledge and expertise in the field, he possesses a 360º understanding of the space, which has enabled him to assume roles as an investor and advisor in various companies.
As a brand, driving revenue is certainly one of your primary goals. While there ar...
2023-03-0722 min
yaylive, the loyalty podcast for DTC brandsAll you need to know to nail your global expansion, with Martin Jensen, CEO of CentraEpisode 2 of Season 2 welcomes Martin Jensen, CEO of Centra, a headless commerce platform for fashion & lifestyle brands. Founded in 2016, Centra strongly focuses on the Nordics and is scaling internationally.
In this episode, Martin provides a step-by-step guide to launching a DTC brand and shares insights on how B2B e-commerce can be leveraged to expand globally.
By starting with building the brand locally and using a hybrid approach that includes B2B sales and direct sales, brands can use customer data to inform their global expansion strategies. The key is implementing the right strategy, technology, a...
2023-02-2136 min
yaylive, the loyalty podcast for DTC brandsHow to Harness the Superpower of a Strong Brand, with Jonas Skommevik CEO of GrandpaEpisode 1 of Season 2 welcomes Jonas Skommevik, CEO of Grandpa, a Swedish brand that goes beyond the concept of a store.
Jonas has an amazing track record in ecommerce, with over a decade of experience working in different positions at well-known international brand WESC, followed by taking on as Head of Sales at Happy Socks and, later on, founding his own brand, DePalma Workwear. In 2021, he took the helm at Grandpa to carry the brand to new heights and expand it globally.
We will squeeze out his knowledge in ecommerce sales, his experience as a brand...
2023-02-0829 min
yaylive, the loyalty podcast for DTC brandsNew season, new theme: Let’s talk sustainable growthIt's been a year since we last recorded season 1, and the environment in ecommerce and the world, in general, has changed significantly.
In 2022 the economy faced many challenges that affected e-commerce in particular. The main issue is inflation, which increases prices for goods and services, making people rethink spending on non-essential products. The current economic environment has presented many challenges for ecommerce businesses, making it more important than ever to have a robust strategy for acquiring new customers and a solid plan for customer retention.
Throughout the season, we will explore various acquisition channels, including s...
2023-02-0602 min
yaylive, the loyalty podcast for DTC brandsHow to win the race in ecommerce: profitability vs. exponential growth, with Cian Wright from JuniEpisode 10 welcomes Cian, Director of Partnerships at Juni, the financial service platform for ecommerce and media buyer businesses. Before joining Juni, Cian founded an apparel store called Swallows & Daggers and worked in different positions at Shopify for four years. We'll use his expertise to talk about staying on top of your ecommerce store finances and maximising cash flow management. We also touch upon the dos and don'ts when building a brand and question if it's more important to focus on profitability or growth nowadays.
yaylive generally stays in the DTC space. To spice things up a little...
2022-09-2143 min
yaylive, the loyalty podcast for DTC brandsIt’s all about delivering a WOW customer service, with Emilie and Joakim from wowserviceIn this episode of yaylive we sit down with Joakim and Emilie, founders of wowservice, a consulting firm centred on the service professions. We talk about how their years of experience in customer service have helped them coin a new way of referring to great customer experience: a wow customer service.
We also look closely at customer support and how to provide an authentic customer experience to turn customers into ambassadors. Emilie and Joakim explain how to build a customer service team, from hiring to training, what a wow customer service is, and how it can help...
2022-07-1918 min
yaylive, the loyalty podcast for DTC brandsA discussion about caps, inclusivity and brand responsibility, with Asim from StiksenIn this episode of yaylive we sit down with Asim Khandker, co-founder of Stiksen, a Swedish brand that designs premium caps. It's a really interesting and unique episode where we talk about the environmental duties of brands and dig in on an equally important and often forgotten topic: social responsibility.
We also take a closer look at content marketing and how it can be paired up with influencer marketing and collaborations to help grow a brand further. As an early-stage brand, we ask Asim about Stiksen's tech stack and some of the processes they have built to...
2022-05-2437 min
yaylive, the loyalty podcast for DTC brandsDrive loyalty by investing in post-purchase experience, with Paloma Truong from MiintoIn this episode of yaylive we sit down with Paloma Truong, Head of Customer Experience and Intelligence at Miinto, an online marketplace that aims to be the most customer-centric fashion platform for premium, luxury and hand-picked local brands.
In this episode, we will use Paloma’s expertise in eCommerce, particularly in customer experience to learn how to be more data-driven in all aspects of the customer journey, which KPIs to focus on to improve CX and loyalty and how to work with them to continuously drive revenue for your business. In addition, we will also deep dive in...
2022-04-2826 min
yaylive, the loyalty podcast for DTC brandsHow to foster customer loyalty with email marketing, with Céline Dibert from KlaviyoThis episode welcomes Céline, Partnerships Manager at Klaviyo, an email marketing platform created for online businesses — featuring powerful email automation. This episode will take a deep dive into how communication is key for an online business. We’re going to take a close look at email marketing and SMS and how these two communication mediums can help turn one-time customers into customers for life.
We emphasised the two most important factors to building effective, meaningful and highly actionable conversations: segmentation and personalisation. In the same way we know things and talk to other people in our lives...
2022-04-1228 min
yaylive, the loyalty podcast for DTC brandsThe power of co-creation to launch and grow a brand, with John-Ruben Holtback from UNNAThis episode welcomes John-Ruben, founder of UNNA, a Swedish sportswear brand that launched recently. We’re going to deep dive on the long road to launch day, from the ecommerce platform to choose, how to use social media to your advantage and the must-have tools to grow an online store.
We’re specially going to explore co-creation, an activity that is starting becoming popular between the DTC and DNVB space because of it’s many benefits, like customer loyalty from the beginning and creation of products based on (potential) customer’s insight.
Related to this episode...
2022-03-2935 min
yaylive, the loyalty podcast for DTC brandsHow to increase loyalty with great Customer Support, with Louis from GorgiasThis episode welcomes Louis, Senior Strategic Partner Manager at Gorgias, to help us navigate how a great customer service is so crucial to drive customer loyalty and give you some concrete tips to stand out from the crowd. We specially deep-dived into the importance of building effective communication channels and how to find the perfect balance between personalization and automation to drive customer loyalty and be more effective.
Check out yayloh, return management software: www.yayloh.com
Follow yayloh on social media:
Linkedin Instagram Facebook
Check out Gorgias...
2022-03-1416 min
yaylive, the loyalty podcast for DTC brandsHow to leverage Social Media to increase retention, with Jemina Pomoell from Astrid WildThis episode, welcome’s Jemina Pomoell, Co-Founder and CEO of Astrid Wild, a Nordic outdoor wear brand designed for female shapes. With Jemina, we talk about the early days of launching a brand, the importance of creating a community to ensure long-term customer loyalty and the role of social media marketing, paid and organic, when building and scaling a brand.
Check out yayloh, return management software: www.yayloh.com
Follow yayloh on social media:
Linkedin
Instagram
Facebook
Check out Astrid Wild: https://www.astridwild.com/
Facebook
Instagram
Pinterest
2022-03-0227 min
yaylive, the loyalty podcast for DTC brandsWhy & how the right payment solution is a backbone for growth, with Benjamin Lang from MollieThis episode welcomes Benjamin, Country Manager France, at Mollie, a checkout solution that helps companies scale through effortless payment methods. With Benjamin, we will talk about how the industry is evolving, new trends and we’ll also use his expertise in payments to help you understand how to set up a good foundation for scalability and also very concretely what to focus on when choosing a payment solution provider.
00:00 -1:42 — Introduction of the podcast and the episode’s guest, Benjamin
1:43 - 2:39 — eCommerce is shifting from customer acquisition to customer loyalty. How and why do y...
2022-02-0825 min
yaylive, the loyalty podcast for DTC brandsHow to Build a Successful Brand, with Sebastian Öhrn from MyrqvistThis episode welcomes Sebastian Öhrn, founder of Myrqvist, a handcrafted shoe brand ready to disrupt the traditional business model by selling direct to consumer. We're going to look back at the start of Myrqvist, what has been key to the brand success and more particularly what have been the main drivers to Myrqvist customer's loyalty and how to apply them to your brand.
2022-01-2525 min
yaylive, the loyalty podcast for DTC brandsWelcome to yayliveAre you an eCommerce merchant? Do you dream of launching your own brand one day? Or are you just really into ecommerce and want to be all ears about the latest ecommerce trends? Well, you’re in the right place! Hello everyone, we're really excited to welcome you to yaylive, the loyalty podcast for DTC brands.
2022-01-2003 min
Feminvest109. yayloh - Lösningen på ett globalt problemI det sista avsnittet av Feminvestpodden inför sommaren har vi bjudit in Sophie Aubard som är Co-founder & CEO för den digitala plattformen yayloh.
yayloh grundades med målsättningen att göra den jobbigaste delen av e-handel bättre, både för kunder och e-handlare: returer. I avsnittet får veta allt om Sophies entreprenörsresa och vad som väntar framgent.
__
ENG
In this episode of the Feminvest Podcast we´ve invited another female founder, Sophie Aubard who is the Co-founder & CEO of the digital platform yayloh.
yayloh was founded with the aim of fixing one of the biggest pr...
2021-07-0135 min
The Business DeveloperThe Un-Learnings from 2020 Happy New Year 2021! The beginning of a New Year may be the time for resolution for many of us. In those resolutions, we include many new learnings we would like to imbibe into our lives. As we plan to execute on that, one important point we have to remember - more often than not, for us to gain new learnings, we need to make an effort to Un-learn some of our past learnings, to make space for new learnings to come in and we are able to absorb those. And Un-learning is...
2021-01-1135 min
The Business DeveloperChristmas Special - Part 1Welcome to this Christmas Special - Part 1 episode of The Business Developer Podcast with Sujay. This podcast serves as a source of inspiration for Business Developers. By listening to this podcast, you may gain some ideas, inspirations or food for thought towards your own journey of developing your business successfully - now or in the future.It’s Christmas time, which means it's time for Gifting. So, this Christmas Special - Part 1 episode of 2020 takes you through the Journey of The Business Developer Podcast in this year and present to you the snippets from...
2020-12-2016 min
The Business DeveloperAccepting imperfection in developing a business - First year of the journey w/ Sophie AubardPerfection cannot be achieved! Accepting imperfection is a key character trait of a Founder. Whatever situation you are in, is not perfect and hence can be improved upon! That philosophy would take you on a continuous improvement journey, which would be key to your continued success.In this episode, listen to the interview with Sophie Aubard, Co-Founder and CEO of yayloh, to get inspired from her journey and learnings.Sophie also shared a job offer in her company - the new Sales Executive role she is looking to hire for, to participate in the next...
2020-09-1900 min