actionageaudiencesbehaviourbehindbrandingbrandsbuildbuildingbusinesscolourconnectionconsumercreatingculturalcustomersdesigndifferenteffectemotionaleveryevolutionforgetidentityimpactinfluenceknowlastloyaltymakesmarketmarketingmemorynailingpeopleperceptionpersonalpositioningpowerpsychologyrockrolesalesshiftssocialsocietalsolidstorystrategicstrategiesstrategytacticaltrust