aiattentionb2bbrianbuildbusinesscareerchangeschangingchelseachriscodecontentcostcreateculturedatadavedaviddemanddondrewfamilyfocusgenerationgrowthhardinsteadjeffkimlaunchleadleaderleadershipmarketingmedianicheolsonpayspersonalreferralsrelationshipsresultssalesscalesecretshiftsmallstopstrategysuttonteamtoddtryingwallacewantswinwithoutwon