Shows
How To Protect The OceanUS oil and gas drilling: How This Plan Could Put America's Coasts at Risk for a GenerationUS oil and gas drilling is once again at the center of a high-stakes decision that could shape America's coastlines, marine life, and coastal communities for decades. This episode asks a critical question: should the U.S. lock itself into new offshore drilling just as climate risks and ocean damage are accelerating, or is there still time to choose a safer path for the ocean and future generations? Offshore drilling impacts go far beyond fuel production, and Oceana campaign director Joseph Gordon explains why oil spills are not short-term disasters but long-term crises. One of the most...
2025-12-1958 minHow To Protect The OceanUS oil and gas drilling: How This Plan Could Put America's Coasts at Risk for a GenerationUS oil and gas drilling is once again at the center of a high-stakes decision that could shape America's coastlines, marine life, and coastal communities for decades. This episode asks a critical question: should the U.S. lock itself into new offshore drilling just as climate risks and ocean damage are accelerating, or is there still time to choose a safer path for the ocean and future generations? Offshore drilling impacts go far beyond fuel production, and Oceana campaign director Joseph Gordon explains why oil spills are not short-term disasters but long-term crises. One of the most...
2025-12-1958 min
Franchise ThisSpeed To Lead, Liquid Capital, And Proper Qualification For Franchise Leads | Ep. 17Lighting money on fire with franchise leads that never get a call is a huge miss. On Franchise This, the show where we talk all about franchising, Sean McKay and producer Joseph Lewin are super excited about the qualification piece and what winning actually looks like when you bring in paid media to generate franchise leads.ㅤThey walk through hundreds of leads that never get called, negative brand reputation, and why speed to lead within a few minutes, under five minutes, with a personal phone call or text message has to be the number one th...
2025-12-0510 minFranchise ThisFranchising Is Complicated: Common Questions from Franchise Owners | Ep. 16Common questions from franchisees and franchise owners keep coming up around franchising as complicated, getting this stuff off the ground, and how to find franchisees. Host Sean McKay welcomes producer Joseph Lewin for something a little different on Franchise This, a show about franchising, and turns the focus to the questions they hear all the time.ㅤJoseph shares how franchise owners are trying to figure out all kinds of different stuff while they work to get things off the ground and look for franchisees. Together, Sean and Joseph highlight learnings picked up along the way fr...
2025-11-2809 minFranchise ThisValidate That Your Business Is Even Franchisable Before Hiring An Agency | Ep. 15Engaging with an agency can be a scary proposition because you are immediately incurring monthly cost, so you want to be ready. On Franchise This, Sean McKay and producer Joseph Lewin do a little something different today and go over common questions from franchisees and franchise owners and some of the learnings that they picked up along the way from the show. They talk about how to validate that your business is even franchisable with more than one corporate location, a test somewhere else, standard operating procedures, and a well documented plan and procedure for everything in the business...
2025-11-2108 min
The Leeds View Podcast and NewsLeeds United Open To Sales | Calvert-Lewin On Leeds Start🔔 Leeds United News – 19/11/25Today’s headlines: • Leeds Open to Player Sales• Calvert-Lewin On Leeds United Start• Mateo Joseph On Leeds Future• International Round Up 🧢New Leeds View Merch Link Below:https://backfour.shop/?ref=pgfifhceRetro Home Keeper Replica Topshttps://leedsunited.sjv.io/N9reebRetro Keeper Away Replica Topshttps://leedsunited.sjv.io/K0DPPy🎽New Launched Match WearBlue Hoodie: https://leedsunited.sjv.io/N9xmJVBlack...
2025-11-1913 min
Sell Through Social Live!Stop Blending In: Building a Human Brand in an AI World | Devin Paxton : 70Host: Joseph LewinGuest: Devin Paxton⸻Episode originally aired live on Jul 1, 2025 on LinkedInProduced by Sell Through Social📌 Episode SnapshotJoseph and Devin break down what brand really means in 2025 and why it matters even more now that AI is everywhere. They unpack why relying solely on ChatGPT makes you blend in, how to build a brand that actually resonates with humans, and the steps for developing a clear, authentic brand foundation.⸻🎯 Why This MattersAI is making content cheap, fast, and imposs...
2025-11-1420 minSell Through Social Live!Emotional Intelligence: The Superpower AI Can’t Replace | Sidney Evans : 69Host: Joseph LewinGuest: Sidney Evans Episode originally aired live on Jun 30, 2025 on LinkedIn,Produced by Sell Through Social.🎯 Episode SnapshotAs AI becomes part of everyone’s daily workflow, technical skills are getting commoditized. What won’t be commoditized? Your ability to understand people, lead them, and connect with them.In this episode, Joseph and Sidney dig into emotional intelligence (EQ) as a competitive advantage in an AI-driven world—especially for leaders.🤖 AI Is Rising. EQ Just Got More Valuable.Sidney’s core argument...
2025-11-1333 minSell Through Social Live!Sales Sorcery: Stop Pushing, Start Connecting | Dr. Deepak Bhootra : 68Host: Joseph LewinGuest: Dr. Deepak BhootraEpisode originally aired on Jun 27, 2025 on LinkedIn,Produced by Sell Through Social🎯 Episode SnapshotMost people default to “salesy” because their only models are bad ones—pushy tactics, pressure, and performance. Dr. Deepak reframes selling as connection, clarity, and service. We bust seven common sales myths, then unpack “Sales Sorcery”—a mindset and method to sell with quiet confidence, test fast, and build resilience.🧠 Why We Get “Salesy”We copy the worst examples (Wolf-of-Wall-Street vibes, hard closes, pressure).Owners think they’re “running...
2025-11-1243 minSell Through Social Live!Your Culture Lives or Dies in the Middle - Why Mid-Level Leaders Matter Most | Kejal Shah : 67Host: Joseph LewinGuest: Kejal Shah — Talent Consultant • Certified Career Coach • Founder, KeepWay ConsultingThis episode was originally aired on Sep 24, 2024 on LinkedIn🎯 Episode SnapshotJoseph and Kejal unpack why so many businesses struggle to hire and keep good people, and why your mid-level managers are the make-or-break layer for culture, retention, and growth. Kejal shares a practical framework (ADR: Attraction, Development, Retention) and talks about why owners have to stop pretending hiring is “just an HR thing.”This episode was produced by Sell Through Social. 🧠 Begin With the End in...
2025-11-1138 minSell Through Social Live!The Ownership Model That Doubles Growth and Pays Zero Tax |Tim Rettig : 66Host: Joseph LewinGuest: Tim Rettig — Founder & CEO, Intrust IT • Second-Generation ESOP Owner • ESOP AdvocateThis show was originally aired on Aug 28, 2024 on LinkedIn.📌 Episode SnapshotJoseph and Tim unpack how selling a company to your employees—through an ESOP (Employee Stock Ownership Plan)—can create financial freedom for founders, long-term wealth for teams, and lasting stability for the business. Tim explains what ESOPs are, how they work, and why they’re one of the most overlooked exit strategies in business.This show was produced by Sell Through Social. 🎯 What Is...
2025-11-1039 minSell Through Social Live!Trying vs Training: The One Shift That Makes Change Stick| Chris Cirullo : 65Host: Joseph LewinGuest: Chris Cirullo — Founder, Mission Fit Dads (helping busy Christian business leaders build healthy, lasting habits)This show was originally aired on Aug 21, 2024 on LinkedIn. The show is produced by Sell Through Social.📌 Episode SnapshotJoseph and Chris unpack why smart, driven entrepreneurs still struggle to build healthy habits—and how to rewire your brain so change actually sticks. They walk through practical frameworks, a simple daily scorecard, and a 15-minute morning routine that can work in any season of life.🎯 Why This MattersAmbitio...
2025-11-0957 minSell Through Social Live!Lead So Their Dinner-Table Story Changes | Stephen Black : 64Host: Joseph Lewin — sellthroughsocial.comGuest: Stephen Black — Founder/CEO, abrighterday.life • Author, The Five RulesThis show was originally aired live on Jul 29, 2024 on LinkedIn.📌 Episode SnapshotJoseph and Stephen distill 40 years of team leadership into a practical framework—The Five Rules—that strengthens culture, improves performance, and carries over into family life.This show is produced by Sell Through Social🎯 Why This MattersLead, don’t just manage: KPIs matter, but behaviors drive results.People > process: How leaders treat the team becomes how the team treats custom...
2025-11-0638 minSell Through Social Live!The Cost of Success: What Entrepreneurs Miss Until It’s Too Late | Cory Carlson : 62This episode originally aired live on Jul 23, 2024, on LinkedIn.In this heartfelt and practical conversation, Joseph Lewin sits down with leadership coach Cory Carlson to explore what it truly means to win at home first. Cory has coached over 175 leaders to build meaningful impact both at work and at home, and he shares lessons from his own journey of rediscovering balance, purpose, and presence.Together, they unpack why so many entrepreneurs feel they must choose between career success and family life—and why that’s a false choice. Cory believes you can win in both the...
2025-10-2337 min
Dream Job CafeFacing the Chasm of Graduation and Career Change | Ep. 1What should I do with my life? It is a question almost everyone has asked. Larry Port opens the conversation by exploring the difficult transition from school to the workforce and the overwhelming chasm that graduates face when trying to figure out what comes next. He reflects on the challenges of standing out with a degree that looks like everyone else’s while automation and AI reshape white collar jobs.ㅤLarry shares his own experience of discovering that photojournalism, though exciting on paper, conflicted with the family life he wanted. He highlights how overlooked careers, from...
2025-10-2214 min
Scrappy ABM$2M in 2 Years Through Account-Based Podcasting | Ep. 212Most agencies are stuck in a cycle of referrals, one-off Google searches, or being carried by a few loyal clients. That reality often leaves growth out of your control, pricing in a race to the bottom, and revenue unpredictable. In this live episode of Scrappy ABM, host Mason Cosby sits down with Joseph Lewin, head of podcast strategy at Scrappy ABM, to reveal how agencies can flip that script through account-based podcasting.ㅤWith data, real client results, and behind-the-scenes process, Mason and Joseph walk through the exact steps to generate conversations with best-fit decision makers, bu...
2025-10-1356 minSell Through Social Live!The Career Cheat Code You Can't Live Without | Jeff Winter : 61This episode originally aired live on Jul 22, 2024.In this episode of Sell Through Social Live, host Joseph Lewin, founder of Sell Through Social, is joined by Jeff Winter, a global thought leader in Industry 4.0 and LinkedIn powerhouse with over 110,000 followers. Jeff has mastered the art of personal branding—positioning himself as a trusted voice in a complex industry while driving massive visibility and influence online.Joseph and Jeff dive into the big question: Should professionals and business leaders build a personal brand? Together, they unpack why personal branding is no longer optional, how to stand ou...
2025-10-0449 minSell Through Social Live!The Leadership Shift That Changes Everything | Drew Sutton : 60This episode of Sell Through Social Live originally aired live on Jul 22, 2024.In this episode of Sell Through Social Live, host Joseph Lewin, Founder of Sell Through Social, welcomes back Drew Sutton, founder of Drew Sutton Leadership and former chief engineer at Lockheed Martin. Drew has taken decades of corporate leadership experience and transformed it into a coaching and consulting practice designed to help small business owners grow their income while reclaiming joy in their work.Joseph and Drew dig into what it really means to lead with excellence—why so many leaders unintentionally slip in...
2025-10-0355 minSell Through Social Live!Can You Really Build a B2B Audience? | Kim Umbstead : 58This episode originally aired live on July 11th, 2024.In this episode of Sell Through Social Live, host Joseph Lewin sits down with Kim Umbstead, Social Media Manager at Clark Schaefer Hackett, to talk about what it really takes to create and grow a B2B audience in today’s digital landscape.This episode is produced by Sell Through Social.While B2C marketers often have the playbook filled with tactics, B2B firms face a different challenge: relationships drive business, but how do you scale relationships through content and social media?Jo...
2025-10-0131 minSell Through Social Live!The Cost of Hustle Culture No One Talks About: Your Family | Jeremy Pryor : 57This episode originally aired live on July 8th, 2024.Entrepreneur and family coach Jeremy Pryor joins host Joseph Lewin to challenge the default script of modern work and identity. Instead of optimizing life around career or “hustle culture,” Jeremy makes the case for a family-centered model—ordering our identities (father/mother first, worker/entrepreneur second), designing businesses that integrate home life, and building assets that create time freedom across generations. They unpack why Western individualism often strains marriages and children, how to recalibrate using “identity dials,” and a practical three-business path (freedom, scale, legacy) to support a multi-generational family tea...
2025-09-3045 minSell Through Social Live!Build a Culture No One Wants to Leave | Hosanna Hanson : 56This podcast originally aired live on 7/03/25. Produced by Sell Through Social.In this episode, host Joseph Lewin welcomes Hosanna Hanson, founder of Hosanna Noelle Consulting, for an insightful conversation about creating a workplace culture that no one wants to leave. Drawing from her years of experience in corporate leadership and consulting, Hosanna shares how true culture goes far beyond beanbags, ping pong tables, or flashy perks. Instead, it begins at the team level with leaders who make people feel known, valued, and connected to a mission larger than themselves.Together, Joseph and Hosanna explore the...
2025-09-2531 minSell Through Social Live!Why Your Book Could Be Worth Millions (Even If It Doesn’t Sell) | David Hancock : 54This episode originally aired live in June of 2024.In this episode of Sell Through Social Live, Joseph Lewin welcomes David Hancock, founder of Morgan James Publishing, to unpack the journey of writing and publishing a book as an entrepreneur. David shares how his own career shifted when he wrote his first book, why publishing choices matter, and how entrepreneurs can use books to build credibility, authority, and opportunity.This podcast is produced by Sell Through Social.Key Topics CoveredDavid shares his story of moving from banking into authorship and eventually...
2025-09-2323 minSell Through Social Live!Referrals Won’t Save You: The Hard Truth About Scaling a B2B Business | Chelsea Olson : 53In this episode of Sell Through Social Live, Joseph Lewin sits down with Chelsea Olson, who helps agencies and B2B service-based companies scale and grow with sustainable sales strategies. Together, they dig into why so many companies plateau and what leaders can do to break through those barriers.Sell Through Social produced this podcast.Key Topics CoveredChelsea explains that growth challenges vary depending on company size. For businesses under $5 million in revenue, CEOs are stretched too thin, juggling sales, marketing, and operations, which leaves no room to create a repeatable sales...
2025-09-2228 minSell Through Social Live!The Secret That Turns Everyday Connections Into Lifelong Business Growth | Kim Angeli : 52This episode originally aired in May of 2024.What if the key to unlocking referrals, loyalty, and once-in-a-lifetime opportunities isn’t more cold calls or bigger ad budgets—but gratitude?In this episode, host Joseph Lewin sits down with Kim Angeli, a business growth strategist and gratitude expert, to explore how practicing thankfulness can transform not only your business, but your life. From never making a cold call in 30 years of sales to landing an $8,000-a-night Ritz-Carlton suite simply by thanking a concierge, Kim shares real-world stories that show how “always be thanking” is more powerful than “al...
2025-09-2037 minSell Through Social Live!Profit Feeds Your Family, Not Revenue | Drew Sutton : 51This episode originally aired live in May of 2024.In this episode, Joseph Lewin sits down with Drew Sutton of Drew Sutton Leadership to dig into how business owners can scale profitably and retain joy. Drew shares his corporate-engineering-rooted systems thinking, and they talk through concrete strategies to help you stop being cash- and time-strapped. From reworking meetings, costs, pricing, and mindset—this episode is about more than revenue. It’s about making business work for your life.What You’ll Learn in This Episode:The invisible cost of inflation & what many business owners aren’t raisin...
2025-09-1913 minSell Through Social Live!Stop Trying to Make Perfect Videos — Do THIS Instead | Naftuli Kraus : 50This episode originally aired live in May of 2024.Host Joseph Lewin (Founder of Sell Through Social, also at Scrappy ABM) sits down with Naftuli “Tuli” Kraus, Founder of Blackbird Recruiting, to explore how being authentic and consistent on LinkedIn can drive real business growth. In just three years, Tuli has grown his recruiting firm to 10 employees, worked with over 500 companies, and surpassed $1M in revenue — thanks to creating video content, adding value, and building relationships.What You’ll Learn:Why authenticity beats perfection — embrace imperfections like stutters, sneezes, etc.How LinkedIn can be leveraged as a growt...
2025-09-1815 minSell Through Social Live!The Hidden Cost of Doing It All Yourself | Jonathan Barnes : 48This episode originally aired on 5/20/24Joseph Lewin, from Sell Through Social, and Jonathan Barnes dive into a crucial issue many leaders face: the challenge of relinquishing control in their businesses. They discuss how the mindset of needing to manage every detail can ultimately stunt growth and opportunities, both for the individual and the organization. Jonathan, the founder of Work Heartily, shares insights on the importance of trusting others and the benefits of leveraging external expertise to foster growth. The conversation covers practical strategies for leaders to identify their strengths and focus on what truly drives their business...
2025-09-1239 minSell Through Social Live!Why Brilliant Experts Freeze on Camera (and How to Break Free) | Alison Lewin : 46This episode originally aired live on 5/14/24.Joseph Lewin is joined by his sister-in-law, Alison Lewin, an expert in performance training, to discuss the crucial art of effective communication on video. Right from the outset, Alison emphasizes that technical prowess alone isn't enough to capture opportunities; it’s the ability to connect emotionally with your audience that truly matters. Throughout the conversation, we explore the challenges many face when transitioning from technical expertise to engaging presentation, especially on video platforms where the stakes can feel even higher. Alison shares practical strategies to overcome stage fright, enhance vocal variety, an...
2025-09-1036 minSell Through Social Live!Personal Brands Turn Hard Work Into Open Doors | Eddie Saunders Jr. : 44This episode originally aired live on 4/16/25Joseph Lewin welcomes the remarkable Eddie Saunders Jr. in a conversation that dives deep into the transformative power of personal branding. They unpack how cultivating a personal brand not only opens doors but can also create substantial opportunities, both professionally and personally. Eddie shares his journey of building relationships through content creation, emphasizing the importance of authenticity and connection in a digital world. As they explore the nuances of leveraging social media to foster genuine interactions, both Joseph and Eddie highlight that the effort put into personal branding can yield unexpected...
2025-09-0823 minSell Through Social Live!Increase sales by changing your words | McKay Savage : 43This episode originally aired live on 4/12/24.Joseph Lewin welcomes sales and messaging consultant McKay Savage to discuss the critical importance of effective messaging in sales and marketing. They dive into the nuances of how the words we use can make or break our ability to connect with prospective clients. McKay emphasizes that often, small businesses may not fully grasp the jargon used in marketing, which can lead to miscommunication and missed opportunities. They explore how aligning messaging with prospects' perceptions is essential to ensure that sales conversations are engaging rather than overly persuasive. By tuning into the...
2025-09-0748 minSell Through Social Live!Avoid reactive marketing | Deanna Shimota : 42This episode originally aired live on 4/10/24.Joseph Lewin engages in a thought-provoking conversation with Deanna Shimota, CEO of Growth Mode Marketing, delving into the pitfalls of reactive marketing. They explore how organizations often fall prey to the chaotic cycle of "random acts of marketing," where strategic plans are abandoned in favor of urgent requests from sales teams. Deanna emphasizes the importance of maintaining a focused marketing strategy that aligns with long-term business goals, rather than succumbing to immediate pressures. The discussion highlights the necessity for marketers to educate their sales counterparts about the value of a measured...
2025-09-0638 minSell Through Social Live!Can trust be a market differentiator? David Hoos : 41Joseph Lewin from Sell Through Social welcomes David Hoos, founder of Haus Advisors, to delve into a compelling discussion on whether trust can serve as a market differentiator. They explore how trust functions as a lubricant in sales, easing the friction often encountered during the buying process. David articulates that in a world where consumers are increasingly skeptical of brands, establishing trust is paramount, especially when selling high-ticket items. The conversation also highlights the importance of authenticity and personal connections in building trust, particularly in professional services. Join us as we uncover strategies for fostering trust, including the power...
2025-09-0535 min
Ground Floor GovernmentWhat does it really take to get PhoneLive up and running? | Ep. 3Joseph Lewin, producer of Ground Floor Government, sits down with David Plappert, the regular host of the show, for a special behind-the-scenes conversation about what it really takes to get PhoneLive running. Many communities struggle to connect with the 20% of people who cannot access livestreams due to broadband barriers. David explains how PhoneLive bridges that gap by integrating seamlessly with existing streaming platforms, provisioning dedicated toll-free phone numbers, and making participation as simple as answering a call.ㅤ📌 What We CoverWhy PhoneLive matters for the 20% of people without broadband accessThe simple 15-minute setup with no ha...
2025-09-0213 minSell Through Social Live!Welcome to Sell Through Social Live!Join us as we dive into the world of business growth and leadership with our host, Joseph Lewin, in this enlightening episode of Sell Through Social Live. Joseph shares his journey from launching the Strategic Marketer podcast in 2021 to hosting engaging conversations with entrepreneurs, coaches, and industry leaders. The central theme revolves around the importance of learning from others to enhance your own business strategies and leadership skills. We’re excited to bring you insights from thought-provoking discussions that not only aim to elevate your career but also foster a community of growth-oriented professionals. So, buckle up and get re...
2025-09-0101 min
The Leeds View Podcast and NewsLeeds Sunday Session: Calvert-Lewin, Mateo Joseph Speaks Out, The Window and Premier League Kick OffThe Leeds United Sunday Session with American In Leeds Alex Simon.Alex and Ger talk Dominic Calvert-Lewin arrival, Mateo Joseph Speaking Out, Premier League and Everton. The Leeds View Is a Leeds United Podcast#leeds #leedsunited #lufc #leedsnews #transfers #football #leedsunitednewsOfficial Leeds United Store Affiliate LinksNEW LEEDS BLUE AWAY KIT: https://leedsunited.sjv.io/ra1VMRTraining Wear : https://leedsunited.sjv.io/kOPbYvOfficial Home Kit: https://leedsunited.sjv.io/EEYV7nRetro Range: https://leedsunited.sjv.io/zxDqY7
2025-08-1759 minGround Floor GovernmentWhy 20% of Americans Still Can’t Access City Meetings | Ep. 1Local government meetings shape communities, but for one in five Americans, participation is out of reach. In this first episode of Ground Floor Government, producer Joseph Lewin hosts a conversation with David Plappert about why access to city meetings matters and who is being left out. They uncover overlooked groups struggling to connect, including households without broadband, elderly residents, blue collar workers, and families living below the poverty line. The discussion highlights barriers such as resource limitations, technology gaps, and time constraints that keep people disconnected. David shares stories of residents whose lives changed when access became possible, why...
2025-08-1224 minFranchise ThisThe Hidden Costs of Franchisee Marketing No One Talks About | Ep. 3Franchise marketing can be a tough puzzle, especially when you’re early in the process of landing your first franchisee. Joseph Lewin, producer and guest host, sits down with Sean McKay to unpack some of the biggest misconceptions and confusing lingo around franchisee marketing. They discuss why most franchise marketing tactics are universal but require thoughtful customization based on factors like investment cost, business maturity, and lead qualification.ㅤListeners will learn how the timeline to landing your first franchisee can vary widely depending on budget, business stage, and sector, why predictable billing models matter when work...
2025-08-0824 min
A Paranoid's History of the United StatesReport From Iron MountainEpisode 13: Report from Iron Mountain explores the bizarre journey of a 1967 satirical hoax that became a foundational text for American conspiracy theorists. Created by left-wing satirists led by Viktor Navasky (later editor of The Nation) and writer Leonard Lewin, Report from Iron Mountain purported to be a leaked government study concluding that peace would be catastrophic for American society and that war was essential for social stability. The dry, academic prose perfectly mimicked Cold War-era think tank reports, suggesting disturbing alternatives to war including reintroducing slavery, implementing eugenics, and creating fake UFO scares to maintain social control. Published as...
2025-07-1229 minScrappy ABMWhy Your Show Hasn’t Launched Yet—And How to Fix It in 30 Days | Ep. 182Scrappy ABM host Mason Cosby sits down with Joseph Lewin, Head of Podcast Strategy at Scrappy ABM, for a tactical breakdown of launching a revenue-generating show in just 30 days. If you’ve ever stalled on getting a podcast off the ground—or struggled to prove its value—this episode delivers an exact playbook.Joseph Lewin shares why podcasting is the most effective networking and sales tool that’s hiding in plain sight. By focusing on speed-to-launch, identifying high-value guests, and using cold outreach that actually converts, Joseph has completely reshaped how Scrappy ABM gets client s...
2025-06-3019 min
The Content CrowdHow to Start a Podcast That Actually Drives Growth (with Joseph Lewin)What if your next podcast episode closed a $500K deal?In this inaugural episode of The Content Crowd, host Trevor Grimes sits down with Joseph Lewin, Head of Podcast Strategy at Scrappy ABM, to talk about why creating content with people you want to know is the fastest way to meaningful results.Joseph breaks down the mindset shift that changed everything: stop chasing audience growth and start building real relationships—with future clients, partners, collaborators, even employers. From account-based podcasting to low-lift live shows, he shares the strategies that helped clients close over $2M in de...
2025-06-1949 min
Account Based BeveragesMake Friends, Make Revenue (with Joseph Lewin)The secret to winning in ABM? It’s not pipeline. Not content. Not even attention. According to Joseph Lewin, it’s something you learned back in kindergarten: make friends. In this episode of Account-Based Beverages, host Jim Gilkey sits down with Joseph Lewin, the podcast pro behind over 30 successful show launches and millions in closed revenue. Together, they unpack how starting a show can do what cold outbound never will — build authentic relationships that lead to faster deals and long-term influence. If you’re looking for a refreshingly effective ABM strategy that puts connection over conversion, this one’s for you....
2025-06-1804 min
The In-BetweenHow To Reinvent Yourself When Ministry and Life Take Unexpected Turns with Joe LewinIn this conversation, Joseph Lewin shares his journey of redefining calling, navigating unexpected career shifts, and finding purpose outside of traditional ministry.Growing up, he believed that full-time ministry was the only way to serve God. But as doors to traditional ministry remained closed, he found himself working manual labor jobs, launching businesses, leading marketing strategies, and even serving as the executive director of a nonprofit in Kenya.Joe discusses the tension of wanting to serve in ministry while needing to provide for his family, how he overcame the identity crisis that often comes with...
2025-03-2550 min
The SpotOn SpotlightSocial Selling Secrets: Top Tips for Success with Joseph Lewin of Sell Through SocialJoseph Lewin from Sell Through Social shares expert insights on social selling strategies, tools, and trends. Learn how to measure success, overcome challenges, and stay ahead in the digital sales landscape. Whether you're a beginner or looking to refine your approach, this episode promises valuable tips to elevate your social selling game. Tune in to The SpotOn Spotlight for a session that could transform your business's sales tactics in the social media age.
2024-07-0930 min
OUTBOUNDEp. 20 Melissa Wexler - Be AuthenticIn this episode of Outbound, host Joseph Lewin interviews Melissa Wexler, a seasoned sales leader with over 10 years of experience leading sales teams. They discuss Melissa's unique career journey from being a lawyer to getting into sales, as well as practical tips for building authentic relationships with customers.Main Discussion Points:- Making the transition from being a lawyer to a sales leader- The importance of listening and discovery in the sales process- Being authentically interested in your customers and their industries- Researching...
2024-03-2619 min
OUTBOUNDEp. 19 Bob Burg - Make it about themIn this episode of Outbound, host Joseph Lewin interviews Bob Burg, author of The Go-Giver and keynote speaker, about his approach to building relationships and providing value to ideal customers through a giving mindset.Main discussion points:- The importance of focusing on serving others and discovering their needs in order to build trust and likability (00:01:07)- How constantly providing value to others is the most financially profitable way to conduct business (00:01:29)- An example of Bob asking thoughtful questions to uncover a prospect's needs even when they...
2024-03-1921 min
Business MakersGrowth Through Connection w/ Joseph LewinGrowth takes intentionality and care. The guest on this on this evangelist of that very message. In his role as Director of Growth at Proofpoint Marketing, Joseph Lewin plays a crucial role in fostering opportunities to establish valuable connections with ideal clients.He is also involved in producing multiple shows, crafting company content, and nurturing relationships with potential customers.Beyond his responsibilities at Proofpoint, Joseph holds the position of Director at the Waweza Movement, an organization situated in Kakamega, Kenya. The mission of the Waweza Movement is to rescue, restore, and empower the most...
2024-03-0851 min
OUTBOUNDEp. 17 Brian Walsh - Bring alignment within target accountsIn this episode of OUTBOUND, we are doing something a little different. This is an excerpt from another Proofpoint Marketing show, Relationship-Led Growth Live. Joseph Lewin is joined by Proofpoint’s CEO, Mike Grinberg, for a discussion with Brian Walsh from Force Management.The conversation focuses on how to create alignment within your client's organization during the sales process. They talk about why every person on your team needs to be able to communicate value effectively and how the most important conversations often happen without you in the room.Gu...
2024-03-0517 min
OUTBOUNDEp. 16 Jon Salisbury - Build trust by being your authentic selfIn this episode of OUTBOUND, host Joseph Lewin interviews entrepreneur and CEO of Nexigen, Jon Salisbury, about strategies for building deeper relationships with customers through vulnerability and trust. Jon shares stories and examples from his experience founding multiple companies, including a cybersecurity firm and a smart city startup. Key Discussion Points:- Leading with complete vulnerability and exposing who you are builds trust and empathy with customers (00:01:58)- Focusing on understanding the customer's needs rather than pushing your own agenda leads to better outcomes (00:02:20) - Improving yourself and em...
2024-02-2631 min
OUTBOUNDEp. 15 Neil Barrow - Maximize event ROIIn this podcast episode, host Joseph Lewin talks with Neil Barrow, founder of RevOps Advisors, about effective conference planning and follow-up strategies for business development in professional services.Neil shares practical tips about attending business conferences, including doing advance research, carefully planning your calendar, and coordinating meetings with speakers, sponsors, and key stakeholders beforehand. They also discuss best practices for accountability when working with partners and "doer sellers," emphasizing the importance of setting clear expectations and getting alignment.Key Takeaways:- Start planning for conferences 6+ weeks in advance by researching the agenda and...
2024-02-2021 min
OUTBOUNDEp. 14 Chad Nikazy - Find Common GroundIn this episode, Joseph interviews Chad Nikhazy, the EVP of Business Development at Provisions Group, about strategies and tactics for building deeper relationships with ideal customers. Chad shares his "secret sauce" for successful sales over his 25-year career, which boils down to focusing on genuine relationships instead of transactions.Key Discussion Points:- The importance of relationship-based sales, especially in professional services (00:11:25)- Practical tips for switching to an authentic, relationship-focused approach (00:19:54)- Stories of proactively adding value to networking contacts, which sometimes leads to business down the...
2024-02-1335 min
OUTBOUNDEp. 13 Max Traylor - Make a noble contributionIn this episode of Outbound, Joseph Lewin interviews Max Traylor, a consultant and creator of the "Beers with Max" podcast. They discuss strategies and tactics for building deeper relationships with ideal customers through content creation, collaboration, and providing value.Main discussion points:- Why providing value through a "noble contribution" is key for business development- How to leverage content creation like a podcast or book to have valuable conversations and build relationships- Practical steps anyone can take to start making a noble contribution, even without an audienceGuest bio:
2024-02-0521 min
OUTBOUNDEp. 12 Matt Dixon - Be a rainmaker in professional servicesIn this episode, Joseph Lewin interviews Matt Dixon, co-author of "The Challenger Sale" and founding partner at DCM Insights, about business development strategies for professional services firms. They discuss Matt's recent research on what today's rainmakers in professional services do differently to drive business. Guest Bio: Matt Dixon is a bestselling author and expert on B2B sales effectiveness. He co-wrote the book "The Challenger Sale" and co-founded DCM Insights. Main Discussion Points:- Overview of Matt's recent research on 1800 professional services partners to un...
2024-01-2939 min
OUTBOUNDEp. 11 Mickeli Bedore - Don't lead with friendship, lead with respectIn this episode of Outbound, host Joseph Lewin interviews Mickeli Bedore, an enterprise sales expert known for turning around underperforming sales territories. They discuss tactics and mindsets for building trust and respect with prospects to drive sales conversations and close deals. Listeners can expect to learn best practices for discovery calls, avoiding the "friend zone," and maintaining an organized sales process.Guest Bio: Mickeli Bedore is a top sales closer with over 20 years of experience "cleaning up" territories for companies like IBM, Oracle and Verizon. After hitting his pinnacle as a sales rep and having a c...
2024-01-2231 min
OUTBOUNDEp. 10 Andy Rogers - Be interestingIn this episode, Joseph Lewin interviews Andy Rogers, VP of Business Development at Key Tech. They discuss strategies and tactics for building deeper relationships with ideal customers, with a focus on being interested, being interesting, and establishing common ground. Andy shares stories of successful relationship-building that have led to long-term business partnerships.Key Takeaways:- Building relationships starts with being genuinely interested in the customer as a person (00:00:33)- Do your homework like you're going on a date to determine shared interests/experiences (00:00:33)- Position your offering or...
2024-01-1625 minHow To Protect The OceanExploring the Impact of Microplastics in Rivers: A Deep Dive into Species InteractionsAndrew Lewin interviews Joseph Barnes, a recent Master's graduate from American University, about his research on microplastic behavior in the Potomac River. They discuss the abundance of microplastics based on seasons and the presence of organisms, as well as how microplastics are used within the ecosystem. Tune in to learn more about this important topic and how we can protect the ocean from the impacts of microplastics. Link to Joseph's paper: https://doi.org/10.1016/j.heliyon.2023.e23239 Follow a career in conservation: https://www.conservation-careers.com/online-training/ Use the code SUFB to g...
2024-01-151h 08How To Protect The OceanExploring the Impact of Microplastics in Rivers: A Deep Dive into Species InteractionsAndrew Lewin interviews Joseph Barnes, a recent Master's graduate from American University, about his research on microplastic behavior in the Potomac River. They discuss the abundance of microplastics based on seasons and the presence of organisms, as well as how microplastics are used within the ecosystem. Tune in to learn more about this important topic and how we can protect the ocean from the impacts of microplastics. Link to Joseph's paper: https://doi.org/10.1016/j.heliyon.2023.e23239 Follow a career in conservation: https://www.conservation-careers.com/online-training/ Use the code SUFB to g...
2024-01-151h 08
OUTBOUNDEp. 9 Mark Colgan - Curate content to start conversationsIn this episode, Joseph Lewin interviews Mark Colgan about his strategies for building relationships with ideal customers through thought leadership and content creation. Mark shares how he leveraged thought leader interviews and curated content to start conversations with prospects who recently raised funding, ultimately leading to new business. Mark Colgan has 14 years of experience in B2B sales and marketing. He previously ran an agency focused on securing podcast guest interviews through outbound tactics. Now helps agency owners generate more pipeline and optimize their sales processes as the founder of Agency Sales Design. ...
2024-01-0818 min
OUTBOUNDEp. 7 David Mussan-Levy - Research your prospectsIn this episode of Outbound, Joseph Lewin interviews David Mussan-Levy, a 15-year sales veteran currently the Director of Sales at Synechron. They discuss David's approach to building deeper relationships with customers through personalization, persistence, and bringing value. Listeners can expect to gain tangible tips for researching and understanding their ideal customers.Guest Bio: David Mussan-Levy has over 15 years of sales experience. He is the Director of Sales at Synechron, a professional services company focused on IT consulting for the financial services industry. Key Discussion Points:...
2023-12-1319 min
The Purposeful Marketing Podcast#72: What stops you from creating new types of content? Ft. Joseph Lewin, Director of Growth, Proofpoint MarketingWhat stops you from creating new types of content?
Welcome back, Purposeful Marketers! In this exciting Season 3 episode of the Purposeful Marketing Podcast, your hosts, Aaron, Mary, and James, ask the big questions about content creation, focusing on the changing landscape going into 2024. Joined by returning guest Joseph Lewin, Director of Growth at Proofpoint Marketing, the conversation takes an adventurous turn as they explore why marketers should be daring to try new types of content.
🚀 Episode Highlights:
🔍 Unpacking the Big Question:Aaron kicks off the episode with a broad yet essential question: Why ar...
2023-11-2936 min
OUTBOUNDEp. 6 Alex Garner - Who doesn't love donuts?In this episode of Outbound, host Joseph Lewin speaks with Alex Garner, an account manager at Prosource Technologies, about strategies for building genuine relationships with potential customers before trying to make a sale. They discuss the importance of prioritizing face-to-face interactions, finding ways to show you care about the customer beyond just making a sale, asking questions to understand pain points, and adapting your approach to connect better with each unique customer. Listen in to gain actionable tactics to establish rapport and trust that pave the way for sales success.
2023-11-2116 min
OUTBOUNDEp. 5 Dee Acosta - Be neurotic to win at salesIn this episode of Outbound, Joseph Lewin talks to Dee Acosta, Director of Sales and Strategic Growth at Modigi, about the best strategies and tactics for building deep relationships with customers. They discuss taking an all-bound approach, getting into the mindset of buyers, leveraging relationships through networking and referrals, and being authentically yourself in sales. Listeners will learn tips for developing trust and rapport with prospects to drive successful sales.- Dee Acosta is the Director of Sales and Strategic Growth at Modigi. He previously held sales leadership roles at Hockeystack, Metadata, and Aberdeen. Dee brings a...
2023-11-1419 min
OUTBOUNDEp. 4 Matt Hall - Be where your customers do businessIn this episode, Joseph Lewin interviews Matt Hall about finding and engaging with relevant ecosystems, asking current customers about their ecosystems, and slowly building relationships in those ecosystems over time.Key Discussion Points:- Finding ecosystems where your ideal clients do business and becoming part of them by understanding different players, pain points, and needs (01:01)- Example of manufacturer ecosystem with channel partners and how Matt interjected himself into it (01:31)- Using current trusted customers as a starting point to ask about their ecosystems (14:00)- Getting into complex ecosystems like engineering standards...
2023-11-0619 min
OUTBOUNDEp. 3 Logan Lyles - Creating content with your ideal customersIn this episode of Outbound, Logan Lyles shares how content-based networking has helped him build stronger relationships and generate more pipeline. Listen as he outlines practical tactics any salesperson can use to start creating more content with their ideal customers. Main Discussion Points:- What is content-based networking, and how it enabled Logan to combine content marketing and sales relationship building (00:00 - 02:30)- A story of how Teamwork.com used content-based networking at a conference to create buzz and initiate sales conversations (02:30 - 07:35) - Why salespeople should consider creating more content wi...
2023-10-3022 min
OUTBOUNDEp. 2 Juan Arcila - The power of radical honestyIn this episode of Outbound, host Joseph Lewin speaks with Juan Arcila about effective outbound strategies and tactics to build relationships with your ideal customers. They discuss Juan's approach of "radical honesty" and transparency in sales and how being upfront builds trust and rapport with prospects.Juan provides examples of how he implements radical honesty through cold calling, discovery calls, and addressing pricing and other objections early on. He shares anecdotes of times this strategy has worked well. Listen in to gain actionable tips on using honesty and transparency to move deals forward fa...
2023-10-2315 min
OUTBOUNDEp. 1 Hailey Wilson - Using video outreach to build relationshipsIn this episode of Outbound, host Joseph Lewin interviews Hailey Wilson, an account executive at HubSpot, about tactics she's found effective for building relationships through outbound sales. Listeners can expect to learn Hailey's "secret sauce" for outbound success, how to leverage video in different stages of the sales process, and actionable tips for getting started with video outreach.Main Discussion Points:- Hailey relies heavily on video for outbound outreach because it allows her to be personable and show emotion, and it can be utilized in all stages of the sales funnel.
2023-10-1612 min
OUTBOUNDIntroducing OUTBOUND The most successful salespeople don't wait around for somebody else to build their pipeline.They actively go out and find new customers. But they're also consistent. They consistently nurture existing relationships,close current deals,And build future pipeline.Finding and securing new business is one of the most valuable skills you can build.But it isn't easy.That’s why we’re launching a new show called OUTBOUND.I’ll interview sales leaders weekly to uncover their secretsTo build lasti...
2023-10-0500 min