adaptiveaiapproachb2bbarrybeyondbusinesscasechangecollaborationcompoconstraintscontentcorporatecriticaldonenougheustanceexecutionfailfailuresgaphiddenhumanibpimpactsimplementationinnovationlaunchlaunchesleadershipleadinglessonsmodelneedsoporganisationorganisationspeoplepeteplanningproblemproductproductssalesscottstrategysuccesssupplyteamstechnicaltransformstrapvoiceswinwrong