adaptiveaiapproachb2bbarrybeyondbusinesschangecollaborationcompocontentcorporatecriticaldonenougheustanceexecutionfailfailuresgaphiddenhumanibpimpactsimplementationinnovationlaunchlaunchesleadinglessonsmodelneedsoporganisationorganisationspeoplepeteplanningproductproductssalesscottstrategysuccesstechnicaltransformstrapvoiceswinwrong