Shows
Arkaro InsightsAI & the Octopus Organization with Stephen WunkerWhat if the smartest way to lead through AI isn’t more tech, but a new anatomy for your organisation? We bring on innovation strategist and author Stephen Wunker to unpack a vivid blueprint inspired by an unlikely teacher: the octopus. Instead of sprinkling “AI fairy dust” on old processes, we dig into how distributed intelligence, clear guardrails, and human-centred leadership can turn a mass-disruption moment into a durable advantage.Stephen contrasts the adaptable octopus with the heavily armoured ammonite to show why resilience beats rigidity when the environment shifts. We explore nine brains (distributed decision-making connected by a n...
2025-10-1631 min
Strategic MindsThe Octopus Approach to AIThe Octopus Approach to AI
In this episode, Rich sits down with Stephen Wunker, innovation strategist, author, and Managing Director at New Markets Advisors. As the co-author of AI and the Octopus Organization, Steve brings decades of experience helping companies harness innovation to drive real strategic change.
Together, Rich and Steve explore how artificial intelligence is transforming the way organizations think, decide, and lead. They discuss the octopus as a metaphor for distributed intelligence—where agility at the edges connects seamlessly to alignment at the core—and share a practical framework for building the “superintelligent firm.”
From s...
2025-10-0748 min
Currently ReadingSeason 8, Episode 7: Small-Town Escapes + Reading - Why So Serious?On this episode of Currently Reading, Meredith and Kaytee are discussing:Bookish Moments: a budding book collector + a favorite book wins the Hugo AwardCurrent Reads: all the great, interesting, and/or terrible stuff we’ve been reading latelyDeep Dive: reading — why so serious?The Fountain: we visit our perfect fountain to make wishes about our reading livesShow notes are time-stamped below for your convenience. Read the transcript of the episode (this link only works on the main site).. . . . 1...
2025-09-1500 min
Currently ReadingSeason 8, Episode 7: Small-Town Escapes + Reading - Why So Serious?On this episode of Currently Reading, Meredith and Kaytee are discussing: Bookish Moments: a budding book collector + a favorite book wins the Hugo Award Current Reads: all the great, interesting, and/or terrible stuff we've been reading lately Deep Dive: reading — why so serious? The Fountain: we visit our perfect fountain to make wishes about our reading lives Show notes are time-stamped below for your convenience. Read the transcript of the episode (this link only works on the main site). . . . .
2025-09-1559 min
Explore: This Powerful Full Audiobook For Knowledge Hunters.The Innovative Leader by Stephen Wunker, Jennifer Luo Law, Hari NairPlease visithttps://thebookvoice.com/podcasts/2/audible/96455to listen full audiobooks.
Title: The Innovative Leader
Author: Stephen Wunker, Jennifer Luo Law, Hari Nair
Narrator: Stephen Wunker
Format: mp3
Length: 6 hrs and 44 mins
Release date: 05-19-25
Ratings: Not rated yet
Genres: Leadership
Publisher's Summary:
The Innovative Leader cracks the code to how industry leaders get ahead of the curve. How do leaders such as Microsoft's Satya Nadella, Panera's Ron Shaich, and Levi's Chip Bergh make themselves and their organizations innovative, year after year? Authors Wunker, Law, and Nair, celebrated experts in innovation themselves, unveil the secrets that make these industry giants...
2025-05-196h 44
Sunday Book ReviewThe Top Business Ethics Books from 2024 EditionIn the Sunday Book Review, Tom Fox considers books that interest the compliance professional, the business executive, or anyone curious. These could be books about business, compliance, history, leadership, current events, or anything else that might interest Tom. In December, Tom will review the top books in some key areas of interest for compliance professionals and the four top books on business ethics from 2024.
There’s No Such Thing as Business Ethics by John Maxwell
Business Kung-Fu by Craig Cooke
The Innovative Leader by Stephen Wunker
Team Building by Pat Sullivan
For more information on the Ethico Toolkit...
2024-12-2205 min
Partnering Leadership346 The Innovative Leader: Step-By-Step Lessons from Top Innovators For You and Your Organization with Stephen Wunker | Partnering Leadership Global Thought LeaderIn this episode of the Partnering Leadership podcast, Mahan Tavakoli engages in a thought-provoking conversation with Stephen Wunker, the renowned author of The Innovative Leader: Step-By-Step Lessons from Top Innovators For You and Your Organization. Drawing from his extensive experience in innovation consulting and his collaboration with thought leaders like Clay Christensen, Steve shares practical insights on how organizations can cultivate a culture of innovation, build frameworks that support creative thinking, and navigate the complexities of today’s business environment.Stephen Wuncker challenges the conventional myth of the 'lone genius' and emphasizes that true innovation is not ab...
2024-09-2431 min
ManagementAngelo Leogrande-Innovation Management: Business Practices and Entrepreneurial ModelsDiscussione dell'articolo intitolato "4 Pillars of Innovation Every Organization Needs" di Stephen Wunker del 5/09/2024 pubblicato nell'Harvard Business Review. Link: https://hbr.org/2024/09/4-pillars-of-innovation-every-organization-needsDiventa un supporter di questo podcast: https://www.spreaker.com/podcast/management--4213190/support.
2024-09-1009 min
Authentic Leadership for Everyday People4th Annual Business Jargon That Drives You Crazy - Part 2In today's episode we revisit all the answers to the question: what is the business expression or jargon that drives you crazy. If you missed it, make sure you check out 4th Annual Business Jargon that Drives You Crazy - Part 1, which came out on Memorial Day.Here are our featured guests:Ginevra Bersani FranceschettiJason ThompsonDr. Amanda BlakeAnna GoldsmithJason DownieAmy VaughanStephen Klein Steve WunkerChristian "Boo" BoucusisPam Prior
2024-07-0136 min
2024-06-0331 minAuthentic Leadership for Everyday PeopleStephen Wunker - Innovative LeadershipToday's guest is Stephen Wunker. He is the founder of New Markets Advisors, a firm that specializes in new product introductions. He is also the author of 4 books on innovation and disruption. In our conversation we discussed his career, from consulting to successful global tech entrepreneur and back to consulting, and how he developed his vision of leadership.Stephen worked closely with Clay Christensen for a number of years, and he shared an episode that taught him a lot about what authentic leadership was for Clay. Finally, we discussed Stephen's upcoming book, The Innovative Leader....
2024-03-1146 min
BTG Insights on DemandGenerative AI Benefits and Best Practices for BusinessesIn this episode of BTG Insights on Demand, author, entrepreneur, and innovation expert Stephen Wunker of New Markets Advisors joins Business Talent Group’s Rachel Halversen to discuss generative AI, one of today’s most promising and disruptive technological developments. Together, they’ll explore the benefits companies may be able to unlock with generative AI, how business leaders can best begin to experiment with this rapidly developing technology, and the broader impacts it may present for the economy, labor market, and the world at large. Hosted on Acast. See acast.com/privacy for more information.
2023-08-2428 min
Gerente de los sueños podcastGer Sue # 178 Pista de carreras - Validación de la necesidades de los clientesLas necesidades de nuestros clientes cambian todos los días y debemos modificar nuestros productos o servicios para ajustarse a estos cambios, pero ¿Cómo logró conocer esos cambios de nuestros clientes? ¿Cómo modifico mi producto o servicio al trabajo que el cliente desea que se realice? O ¿qué es un producto mínimo viable? En este episodio de la nueva serie “los 5 aprendizajes de los 5 mejores libros” usamos como referencia los siguientes libros en el tema “validación de las necesidades de nuestros clientes”: · "Hackear el crecimiento: cómo las empresas de más rápido crecimiento de la actu...
2023-08-1235 min
Prime Venture Partners Podcast#125 A Masterclass on Building SaaS Products That Customers Adopt with Stephen Wunker, Author Jobs To Be DoneStephen Wunker Managing Director New Markets Advisors chats with Shripati Acharya, Managing Partner Prime Venture Partners.Stephen is a frequent writer and speaker on how firms can create new growth platforms. His award-winning books include Capturing New Markets, Jobs to be Done , and Costovation.Listen to the podcast to learn about02:00 - Jobs to be done for SaaS Companies11:30 - How to Find Underlying Motivations of Your Customers22:00 - How NOT to use Jobs to be done Framework34:45 - How Often Should a SaaS Company Talk...
2023-02-1741 minPrime Venture Partners Podcast#125 A Masterclass on Building SaaS Products That Customers Adopt with Stephen Wunker, Author Jobs To Be DoneStephen Wunker Managing Director New Markets Advisors chats with Shripati Acharya, Managing Partner Prime Venture Partners.Stephen is a frequent writer and speaker on how firms can create new growth platforms. His award-winning books include Capturing New Markets, Jobs to be Done , and Costovation.Listen to the podcast to learn about02:00 - Jobs to be done for SaaS Companies11:30 - How to Find Underlying Motivations of Your Customers22:00 - How NOT to use Jobs to be done Framework34:45 - How Often Should a SaaS Company Talk...
2023-02-1741 min
Reel Talk: The Customer Insights Show83: How to use Jobs to Be Done to make progressOn this episode of "Reel Talk: The Customer Insights Show," we are talking about Jobs to be Done - a topic that has come up here and there on many episodes. So in this episode, let’s discuss that subject a bit more in-depth.
Host Jennifer Vogel is joined by Stephen Wunker - author of “Jobs to Be Done: A Roadmap for Customer-Centered Innovation" to get our questions about Jobs to be Done answered.
Join us and check out Stephen's book here: https://lnkd.in/gS_ryv9h
2022-07-1448 min
BTG Insights on DemandFutureCasting Through Disruption and UncertaintyIn this time of frequent and intense disruption, it’s clear that organizations must be prepared to act nimbly and strategically on any unlikely scenario the future throws their way. Yet while executives have long sought a way to reliably plot the future, traditional forecasting techniques frequently come up short as leaders focus on dealing with immediate crises, fail to spot potential disruptors as they arise, and struggle with linking long-term scenarios to short-term actions.As the Managing Director and Principal of New Markets Advisors, a boutique consulting firm specializing in innovation opportunities and capabilities, Stephen Wu...
2022-02-0940 min
APQC PodcastsInnovation After DisruptionIn this APQC podcast hosted by Marisa Brown, Senior Principal Research Lead, Supply Chain Management, talks to Stephen Wunker and Charlotte Desprat from New Markets Advisors, and they discuss five ways that organizations have changed their approach to innovation as a result of the disruptions from COVID-19. Leveraging these principles enabled organizations to move rapidly to build and sustain innovation strengths:
1. Embrace uncertainty
2. Innovate with a purpose
3. Think beyond the product
4. Experiment and scale fast
5. Learn by doing
Register for our complimentary Webinar on Innovation
Remember to follow APQC on...
2021-04-1336 min
Prime Venture Partners Podcast28: Stephen Wunker MD, New Markets Advisors on Building Solutions That Help Your Customers Get Things DoneStephen Wunker (https://www.linkedin.com/in/stephenwunker/) Managing Director New Markets Advisors (https://www.newmarketsadvisors.com/) chats with Shripati Acharya (https://www.linkedin.com/in/shripatiacharya/) , Managing Partner Prime Venture Partners (https://primevp.in/) .Steve Wunker led development of one of the world’s first smartphones, has built and sold several successful businesses, and advises companies worldwide.He is Managing Director of New Markets Advisors and the author of several books including Costovation: Innovation That Gives Your Customers Exactly What They Want and Jobs to be Done: A Roadmap for Customer-Centered Innovation.He also writes for Forbes, Harvard Bu...
2020-07-0932 minPrime Venture Partners Podcast28: Stephen Wunker MD, New Markets Advisors on Building Solutions That Help Your Customers Get Things DoneStephen Wunker (https://www.linkedin.com/in/stephenwunker/) Managing Director New Markets Advisors (https://www.newmarketsadvisors.com/) chats with Shripati Acharya (https://www.linkedin.com/in/shripatiacharya/) , Managing Partner Prime Venture Partners (https://primevp.in/) .Steve Wunker led development of one of the world’s first smartphones, has built and sold several successful businesses, and advises companies worldwide.He is Managing Director of New Markets Advisors and the author of several books including Costovation: Innovation That Gives Your Customers Exactly What They Want and Jobs to be Done: A Roadmap for Customer-Centered Innovation.He also writes for Forbes, Harvard Bu...
2020-07-0932 min
Unleashed - How to Thrive as an Independent Professional309. Stephen Wunker on understanding jobs to be doneSteve Wunker worked closely with Harvard Business School professor Clayton Christensen, who first popularized the concept of "jobs to be done." After serving for over five years as a Senior Partner at Innosight, the consulting firm founded by Christensen, in 2009 Steve started his own firm, New Markets Advisors. In 2017, Steve co-authored the book Jobs to be Done: A Roadmap for Customer-Centered Innovation. In this episode, Steve provides an overview of the Jobs to be Done approach. For more info on Jobs to be Done visit: https://www.newmarketsadvisors.com...
2020-07-0737 min
Work Pod | Work 2.0 & Future Of Work UpgradesStephen Wunker on intersection of cost and innovation successIn this podcast Stephen Wunker spent time in discussing the future of organization via cost innovation. He sheds light on what some of the successful companies do to stay competitive and keep innovating their cost strategies to find effective customer connections. He shares some challenges that leadership face in adopting an successful cost innovation strategy. The book "Costovation" and this podcast is relevant for anyone seeking to learn about innovative ways to define their cost strategies.
Timeline:
0:30 Stephen's journey
6:25 Introducing "costovation".
10:10 Cost management in the age of "freemium" and opensource.
12:35 Key points of "Cost-o-vation".
15:40 Resolving issues between cost and innovation.
18:26 ...
2019-01-0351 min
The Future of Data Podcast | conversation with leaders, influencers, and change makers in the World of Data & AnalyticsStephen Wunker on future of customer success through cost innovation& dataIn this podcast, Stephen Wunker spent time discussing the future of organizations via cost innovations and how some enterprises connect a successful pricing strategy with their data strategy. He sheds light on what some successful companies do to stay competitive and keep innovating their cost strategies to find effective customer connections. He shares some challenges that leaders face in adopting a successful cost innovation strategy. The book "Costovation" and this podcast are relevant for anyone seeking to learn about innovative ways to define their cost strategies. It is especially relevant for data science leaders to understand how they could transform...
2018-11-0151 min
The Innovation Engine Podcast146. Costovation: Innovation That Gives Your Customers Exactly What They Want (& Nothing More) - with Stephen WunkerOn this episode, we'll be looking at “cost-ovation,” or innovation that gives your customers exactly what they want – and nothing more. We'll look at how companies like Planet Fitness have become wildly successful by challenging long-held assumptions about what their customers actually want and need, the three core traits shared by companies that excel at costovation, and why setting a vision with strategic objectives is such a key component for any innovation effort.Joining us for this episode to talk about all that and more is Stephen Wunker, the Managing Director and US Market Head of New Market...
2018-10-1020 minThe Innovation Engine Podcast146. Costovation: Innovation That Gives Your Customers Exactly What They Want (& Nothing More) - with Stephen WunkerOn this episode, we'll be looking at “cost-ovation,” or innovation that gives your customers exactly what they want – and nothing more. We'll look at how companies like Planet Fitness have become wildly successful by challenging long-held assumptions about what their customers actually want and need, the three core traits shared by companies that excel at costovation, and why setting a vision with strategic objectives is such a key component for any innovation effort.Joining us for this episode to talk about all that and more is Stephen Wunker, the Managing Director and US Market Head of New Market...
2018-10-1020 min
Secrets of SuccessStephen Wunker - CostovationBill Horan talks with Stephen Wunker, author of COSTOVATION. Stephen will discuss; what is costovation, why he says Planet Fitness is an example of costovation, why costovation repeatedly appears, what are the 3 traits of costovation, and 5 questions that will help us see our industry in a new light.
2018-10-0827 min
SuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring IdeasCL190: Costovation And Wowing Customers With Less - Interview with Stephen WunkerStephen Wunker is a noted author, entrepreneur, and consultant whose new book Costovation solves the dilemma of how to spend less and innovate more. He led the team creating one of the first smartphones in the 1990s, teamed with Harvard’s Clayton Christensen to build out consulting practices, and since 2010 has led New Markets Advisors, whose clients include Nestlé and Nike. His writing appears in Forbes, Harvard Business Review, and The Financial Times In this episode, we cover: 1:37 – Costovation 8:43 – Why are you innovating? 10:00 – Innovation alignment 10:43 – Innovation labs 11:19 – Innovation process 12:53 – Planet Fitness case st...
2018-09-2135 min
Press Play On Into A Eye-Opening Full Audiobook On Your Commute.Costovation by Stephen Wunker, Jennifer Luo LawPlease visithttps://thebookvoice.com/podcasts/2/audible/96297to listen full audiobooks.
Title: Costovation
Author: Stephen Wunker, Jennifer Luo Law
Narrator: Van Tracy
Format: mp3
Length: 4 hrs and 45 mins
Release date: 09-18-18
Ratings: 4.5 out of 5 stars, 6 ratings
Genres: Forecasting & Strategic Planning
Publisher's Summary:
Cut costs - it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers? Costovation solves the dilemma of how to spend less and innovate more. The book's revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let...
2018-09-184h 45Dive Into A Ground-Breaking Full Audiobook On Your Commute.Costovation by Stephen Wunker, Jennifer Luo LawPlease visithttps://thebookvoice.com/podcasts/2/audible/96297to listen full audiobooks.
Title: Costovation
Author: Stephen Wunker, Jennifer Luo Law
Narrator: Van Tracy
Format: mp3
Length: 4 hrs and 45 mins
Release date: 09-18-18
Ratings: 4.5 out of 5 stars, 6 ratings
Genres: Forecasting & Strategic Planning
Publisher's Summary:
Cut costs - it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers? Costovation solves the dilemma of how to spend less and innovate more. The book's revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let...
2018-09-184h 45
Mastering InnovationCostovation: When Less is More in InnovationStephen Wunker, author of the new book “Costovation,” explains how some companies have found innovation success by simplifying their offerings and bringing costs down for everyone. Read more: https://mackinstitute.wharton.upenn.edu/2018/costovation-steve-wunker/ Hosted on Acast. See acast.com/privacy for more information.
2018-08-1630 minMastering InnovationCostovation: When Less is More in InnovationStephen Wunker, author of the new book “Costovation,” explains how some companies have found innovation success by simplifying their offerings and bringing costs down for everyone. Read more: https://mackinstitute.wharton.upenn.edu/2018/costovation-steve-wunker/ Hosted on Acast. See acast.com/privacy for more information.
2018-08-1630 min
Sales Tuners065: Cory Bray | Sales Enablement: The Ecosystem that Extends Throughout an Organization Takeaways Develop your Persona/Pain/Feature Content Matrix: Think through each persona you sell to. What pain or pains do you solve for that specific type of person or company? Then list out the features of your product that directly correlate to that pain and that person. Lastly, determine what content and stories you have that match all of the above. Don’t Conflate Sales Training with Sales Coaching: A good sales trainer can teach you what to do. A great sales coach can help you understand how to do it, bu...
2017-11-2832 min
Discover A Riveting Full Audiobook On Your Commute.Jobs To Be Done: A Roadmap for Customer-Centered Innovation by Stephen Wunker, Jessica Wattman, David FarberPlease visithttps://thebookvoice.com/podcasts/1/audiobook/333400to listen full audiobooks.
Title: Jobs To Be Done: A Roadmap for Customer-Centered Innovation
Author: Stephen Wunker, Jessica Wattman, David Farber
Narrator: Tim Andres Pabon
Format: Unabridged Audiobook
Length: 4 hours 53 minutes
Release date: November 7, 2016
Genres: Business & Career Development
Publisher's Summary:
In a challenging economy filled with nimble competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. Only 1 in 100 new products are successful enough to cover development costs, and even fewer impact a company's growth trajectory. So how do you pinpoint the winning ideas that customers will love? Sifting through purchasing data...
2016-11-074h 53Power-Up With Your Day With A Spellbinding Full Audiobook.Jobs To Be Done: A Roadmap for Customer-Centered Innovation by Stephen Wunker, Jessica Wattman, David FarberPlease visithttps://thebookvoice.com/podcasts/1/audiobook/333400to listen full audiobooks.
Title: Jobs To Be Done: A Roadmap for Customer-Centered Innovation
Author: Stephen Wunker, Jessica Wattman, David Farber
Narrator: Tim Andres Pabon
Format: Unabridged Audiobook
Length: 4 hours 53 minutes
Release date: November 7, 2016
Genres: Management & Leadership
Publisher's Summary:
In a challenging economy filled with nimble competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. Only 1 in 100 new products are successful enough to cover development costs, and even fewer impact a company's growth trajectory. So how do you pinpoint the winning ideas that customers will love? Sifting through purchasing data for...
2016-11-074h 53
Get Lost In The Full Audiobook That Keeps Thriller Fans Hooked.Jobs to Be Done by Stephen Wunker, David Farber, Jessica WattmanPlease visithttps://thebookvoice.com/podcasts/2/audible/98537to listen full audiobooks.
Title: Jobs to Be Done
Author: Stephen Wunker, David Farber, Jessica Wattman
Narrator: Tim Andres Pabon
Format: mp3
Length: 4 hrs and 52 mins
Release date: 11-07-16
Ratings: 4 out of 5 stars, 110 ratings
Genres: Customer Service
Publisher's Summary:
2016-11-074h 52Experience A Full Audiobook That Is Simply Edge-Of-Your-Seat.Jobs to Be Done by Stephen Wunker, David Farber, Jessica WattmanPlease visithttps://thebookvoice.com/podcasts/2/audible/98537to listen full audiobooks.
Title: Jobs to Be Done
Author: Stephen Wunker, David Farber, Jessica Wattman
Narrator: Tim Andres Pabon
Format: mp3
Length: 4 hrs and 52 mins
Release date: 11-07-16
Ratings: 4 out of 5 stars, 110 ratings
Genres: Customer Service
Publisher's Summary:
2016-11-074h 52Grab the Essential Full Audiobooks in Business & Economics, Management & LeadershipJobs To Be Done: A Roadmap for Customer-Centered Innovation by Stephen Wunker, Jessica Wattman, David FarberPlease visithttps://thebookvoice.com/podcasts/1/audiobook/333400to listen full audiobooks.
Title: Jobs To Be Done: A Roadmap for Customer-Centered Innovation
Author: Stephen Wunker, Jessica Wattman, David Farber
Narrator: Tim Andres Pabon
Format: Unabridged Audiobook
Length: 4 hours 53 minutes
Release date: November 7, 2016
Genres: Management & Leadership
Publisher's Summary:
In a challenging economy filled with nimble competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. Only 1 in 100 new products are successful enough to cover development costs, and even fewer impact a company's growth trajectory. So how do you pinpoint the winning ideas that customers will love? Sifting through purchasing data for...
2016-11-074h 53Find Best-Selling Full Audiobooks in Self-Improvement, Career DevelopmentJobs To Be Done: A Roadmap for Customer-Centered Innovation by Stephen Wunker, Jessica Wattman, David FarberPlease visithttps://thebookvoice.com/podcasts/1/audiobook/333400to listen full audiobooks.
Title: Jobs To Be Done: A Roadmap for Customer-Centered Innovation
Author: Stephen Wunker, Jessica Wattman, David Farber
Narrator: Tim Andres Pabon
Format: Unabridged Audiobook
Length: 4 hours 53 minutes
Release date: November 7, 2016
Genres: Career Development
Publisher's Summary:
In a challenging economy filled with nimble competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. Only 1 in 100 new products are successful enough to cover development costs, and even fewer impact a company's growth trajectory. So how do you pinpoint the winning ideas that customers will love? Sifting through purchasing data for...
2016-11-074h 53
Find Best-Selling Full Trial Audiobooks in Self-Improvement, Career DevelopmentJobs To Be Done: A Roadmap for Customer-Centered Innovation by Stephen Wunker, Jessica Wattman, David FarberPlease visit https://thebookvoice.com/podcasts/1/audiobook/333400 to listen full audiobooks. Title: Jobs To Be Done: A Roadmap for Customer-Centered Innovation Author: Stephen Wunker, Jessica Wattman, David Farber Narrator: Tim Andres Pabon Format: Unabridged Audiobook Length: 4 hours 53 minutes Release date: November 7, 2016 Genres: Career Development Publisher's Summary: In a challenging economy filled with nimble competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. Only 1 in 100 new products are successful enough to cover development costs, and even fewer impact a company's growth trajectory. So how do you pinpoint the winning ideas that customers will love? Sifting through purchasing data...
2016-11-0730 minUnlock Top Full Audiobooks in Business & Economics, Business & Career DevelopmentJobs To Be Done: A Roadmap for Customer-Centered Innovation by Stephen Wunker, Jessica Wattman, David FarberPlease visithttps://thebookvoice.com/podcasts/1/audiobook/333400to listen full audiobooks.
Title: Jobs To Be Done: A Roadmap for Customer-Centered Innovation
Author: Stephen Wunker, Jessica Wattman, David Farber
Narrator: Tim Andres Pabon
Format: Unabridged Audiobook
Length: 4 hours 53 minutes
Release date: November 7, 2016
Genres: Business & Career Development
Publisher's Summary:
In a challenging economy filled with nimble competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. Only 1 in 100 new products are successful enough to cover development costs, and even fewer impact a company's growth trajectory. So how do you pinpoint the winning ideas that customers will love? Sifting through purchasing data...
2016-11-074h 53