Shows
Looking Sideways Action Sports PodcastThe Announcement: MAD//FEST Live Special - Effective Activism for BrandsIn this fourth follow-up episode of The Announcement, which was recorded live at MAD Fest in early July 2025, I’m exploring a question that is directly related to the topics I explored in The Announcement series proper - what does effective activism for brands actually look like?MAD Fest is a huge festival for brands and agencies that takes place each year in East London, and I was invited to take part in this year’s event by organiser Dan Brain, who it turns out is an avid Looking Sideways and Announcement listener. As he put...2025-08-1133 minLooking Sideways Action Sports PodcastThe Announcement: MAD//FEST Live Special - Effective Activism for BrandsIn this fourth follow-up episode of The Announcement, which was recorded live at MAD Fest in early July 2025, I’m exploring a question that is directly related to the topics I explored in The Announcement series proper - what does effective activism for brands actually look like?MAD Fest is a huge festival for brands and agencies that takes place each year in East London, and I was invited to take part in this year’s event by organiser Dan Brain, who it turns out is an avid Looking Sideways and Announcement listener. As he put...2025-08-1133 min
GoodGeistEffectively Good, with Thomas KolsterSend us a textIn this episode we're talking once again to Thomas Kolster, founder of Goodvertising and author of "The Hero Trap," who joins us to discuss groundbreaking research conducted with the WARC consultancy.WARC have analysed ten years of data around award-winning ad campaigns and their themes to look at how many of those campaigns were about ethical or progressive issues. The data-crunching shows that between 30-39% of the most effective global advertising campaigns have featured social or environmental messaging throughout the 2014-2024 period. So far from being a passing trend, p...2025-05-0730 min
The Courageous Podcast with Ryan BermanThomas Kolster - Author, Advisor, and International Keynote SpeakerWhy settle for corporate ‘mission statements’ when you can spark a movement? Thomas Kolster has made it his life’s work to help Fortune 500 companies, start-ups, and governments discover exactly who they can help their audiences become. As the founder of the Goodvertising Agency, a recognized global thinker at the intersection of marketing, business, and sustainability, and author of two provocative books—Goodvertising and The Hero Trap—he challenges companies to stop obsessing over their “why” and focus instead on empowering people to own their own transformations. A frequent speaker at TEDx and SXSW, a judge at D&AD and Cannes Lio...2025-04-0252 min
2050 Investors — Economic and markets megatrends, ahead of 2050’s global sustainability targetsThe Dual Power of Advertising: From Ad-diction to Good-vertising (ft. Thomas Kolster, author of Goodvertising)Think about the last advert you saw. Was it the first or the 100th time you saw it? Today, the average person sees around 5,000 to 10,000 ads a day - a significant jump from the 500 ads a day in the 1970s. So, with all these ads - from social media to cable TV - vying for our attention, it's time for a reckoning. In this episode of 2050 Investors, we ask: has advertising been a force for good, or has it contributed to patterns of over-consumption? Join host Kokou Agbo-Bloua on a journey th...2025-03-2726 min
2050 Investors (en français) — Les tendances économiques et de marché de demain, au regard des objectifs de neutralité carbone de 2050Les deux facettes de la Publicité : de la « pub à clic » à la « pub éthique » (avec Thomas Kolster, auteur de Goodvertising)Quand vous pensez à une publicité, à votre avis vous l’avez vu 1 fois ou 100 fois ? Aujourd'hui, une personne est en moyenne exposée à environ 5 000 à 10 000 publicités par jour, ce qui représente une augmentation exponentielle par rapport aux 500 publicités vues par jour dans les années 70’.Avec toutes ces publicités - les réseaux sociaux, et la télévision - qui se disputent notre attention, il est temps de faire le point sur le sujet ! Dans cet épisode de 2050 Investors, nous nous posons la question suivante : la publicité a-t-elle un impact positif ou a-t-elle contribué...2025-03-2726 min
Disruptivo con Juan del CerroEstrategias Empresariales para un Futuro Sostenible¿Crees que se pueden alcanzar los Objetivos de Desarrollo Sostenible si trabajamos solos por nuestra cuenta? Yo estoy convencido de que no, es por eso que me dio mucho gusto participar en el encuentro anual Pacto Global es una iniciativa de las Naciones Unidas en la que reunen a grandes empresas multinacionales para trabajar y comprometerse en conjunto a alcanzar las metas globales de la Agenda 2030. En este encuentro, tuve la oportunidad de platicar con 3 de los muchos expertos que asistieron. El día de hoy te quiero compartir fragmentos de estas conversaciones con Claire Ba...2024-10-1733 min
GoodGeistHow to Escape from the Hero Trap, with Thomas KolsterSend us a textIn this episode we're talking to Thomas Colster, the visionary behind 'Goodvertising', who shifted from traditional advertising to fervently advocating for sustainability and published a genre-defining book of the same name in 2012.Thomas recounts the frustration leading up to that first book, ignited by the inertia surrounding the 2010 Copenhagen climate summit. Discover his perspective on the value of human-centric leadership and empowering individuals to effect change - the topic of his second book 'The Hero Trap'. We also talk about optimism, the UN Sustainable Development Goals and, of course, t...2024-07-0334 min
The Responsible Edge PodcastEpisode 24: A Call to Arms | Leading the Charge in Advertising for GoodThis week, we sat down with Thomas Kolster, founder of Goodvertising Agency and author of “Goodvertising” and “The Hero Trap.” Thomas shares his insights on the evolving landscape of advertising and its potential to drive positive change. He delves into the challenges of balancing consumer engagement with sustainability, emphasising the need for transparency and accountability in the industry. Through a candid discussion, Thomas offers practical advice for marketers and brands striving to make a genuine impact in today’s complex digital environment.2024-06-2554 min
The SMARTA PodcastGoodvertising: Advertising with Purpose with Thomas KolsterWhat brand impacted your life? Which ones add value to your everyday routine?
In today's episode, learn how brands influence your life and the importance of powerful campaigns.
What you'll learn by listening until the end:
- What advertising means for Thomas
- Goodvertising and what it is
- What a post-purpose market is
- Why it's a critical shift for brands
- The Climate Punk Show
- Purpose-driven campaigns
- Tips to drive positive change
...2024-06-171h 05
Sustainable FuturesWhat does it take to lead a sustainable marketing revolution?In our next Sustainable Futures episode, our host Jonathan Hall interviews marketing and sustainability legend, Thomas Kolster. Hear about how Thomas kickstarted a sustainable marketing revolution in 2012 by publishing his first book “Goodvertising” that inspired brands to lead with environmental and social purpose. Understand how advertising as a force for good has evolved over the past decade which prompted Thomas to publish his second book “The Hero Trap” that explores how, in a post-purpose world, brands can make positive impact whilst improving their bottom line. The conversation explores how marketers need to push for brand bravery in the sustainability space wh...2024-05-2948 min
The WARC PodcastRethinking brand purposeWARC Strategy's content director Lena Roland talks to Nick Asbury, creative writer and author, and Thomas Kolster, marketing activist and author. Discussing the rise of purpose, what post purpose looks like, and the role awards can play in changing the narrative around purpose. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.2024-05-2832 min
Stemmer i LedelseEpisode 20: “Vi skal turde kaste os ud i AI – men ikke for teknologiens skyld”Thomas Kolster, der har det kommercielle ansvar for Danfoss’ softwareforretning, står i spidsen for to succesrige satsninger baseret på kunstig intelligens. Selvom han er overbevist om, at AI kommer til at fylde endnu mere i de kommende år, advarer han mod at forelske sig hovedkulds i teknologien. Fokus skal ikke være på AI, men derimod på de udfordringer, som AI eventuelt kan bruges til at løse.2024-05-1732 min
Advertising Week Europe 2024 in AudioHow to Build and Maintain a Legacy BrandFew brands manage to stay meaningful and relevant in the purpose space. Purpose guru Thomas Kolster and Clarissa Pantoja discuss Corona's journey and how the brand has stayed on the purpose throne for more than a decade. Learn about AB InBev's sponsorship of the Olympics with its no-alcohol brand Corona Cero, marking a new era for Corona reaching hearts and minds with purpose-driven marketing.Speakers:Clarissa Pantoja, Global VP of Marketing, CoronaThomas Kolster, Mr. Goodvertising, Author, Speaker, Sustainability ExpertTake Aways:Strategies for building a legacy brand.Purpose-driven marketing insights.Maintaining relevance in...2024-05-1529 minAdvertising Week Europe 2024 in AudioHow Oatly is Leading the Way in a Post-Purpose MarketChief Creative Officer John Schoolcraft and sustainability expert Thomas Kolster discuss Oatly's innovative journey in a post-purpose market. This session highlights Oatly's creative strategies and forceful responses to emerging trends. Learn about their commitment to sustainability, the challenges they face, and how they maintain brand relevance. The discussion provides valuable lessons for brands navigating the complexities of purpose-driven marketing.Speakers:John Schoolcraft, Global Chief Creative Officer, OatlyThomas Kolster, Mr. Goodvertising, Author, Speaker, Sustainability ExpertTake Aways:Oatly's approach to sustainability and creativity.Strategies for maintaining brand relevance in a post-purpose market.Insights into...2024-05-1435 min
Future Ready CMOWhy Brand Efforts to Drive Positive Change are Falling Short and How CMOs Can Lead the WayThis episode of the Future Ready CMO podcast features Thomas Kolster, founder and Creative Director of the Goodvertising Agency. The discussion revolves around the role of marketing leaders in driving positive change in business and society, focusing on the concept of a post-purpose world and the need for brands to facilitate change in consumers' lives.2023-08-2245 min
Better Bolder BraverThe Future of Coaching according to Thomas Kolster - GoodvertisingThomas Kolster's 'Zone of Genius' is where marketing, business and sustainability meet.He continuously challenges the status-quo with his vocal, and often provocative, views on values, purpose, and leadership."In an over-crowded do-good market," he says, "people don’t buy your values or your “why”, but rather who you can help them become... Change begins with you!"We are looking forward to talking to Thomas, a dear member of our ‘Marketing Family’, about how the pressure of being a global citizen can be both exciting and inspiring, and can also feel overwhelming.We want to inspire co...2023-04-061h 01
Ad Age Marketer's BriefPurpose marketing hits and missesWe continue our monthly look at purpose ads with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency. This episode explores ads from Volvo, Kraft as well as some transportation work. And more.2023-03-1517 minAd Age Marketer's BriefPurpose marketing hits and missesWe continue our monthly look at purpose ads with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency. This episode explores M&M’s Super Bowl stunt and a ‘subvertising’ move by climate activists that targets BMW and Toyota.2023-01-3017 minAd Age Marketer's BriefPurpose Marketing Hits and Misses Vol. 3Purpose marketing expert Thomas Kolster breaks down a winning campaign from Mentos that involves raccoons and a couple losers from P&G and HSBC. Plus, how BrewDog crashed the World Cup.2022-11-1617 min
What Next?Forget everything you know about brand purposeThomas Kolster, recognised marketing and sustainability expert and author of “Goodvertising” and “The Hero Trap”, discusses the ‘brand purpose’ movement he helped to kick-start and his disappointment about what it is today. Hear how brands have gone from being “heroes” to falling into “hero traps” and how they need to move from being the answer to becoming an enabler, from a brand-centric to people-centric model and at the very heart, how brands should be less about their stories than the stories they enable people to tell about themselves.2022-10-2226 minAd Age Marketer's BriefPurpose Marketing Hits and Misses Vol. 2In our latest look at purpose ads, Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising, explains why Heineken and Lidl scored with environmental efforts—and how Apple missed the mark with its “Dear Apple” watch ad. Plus, we discuss Patagonia’s bold new move.2022-10-0319 minAd Age Marketer's BriefPurpose Marketing Hits and Misses Vol. 1Purpose marketing expert Thomas Kolster breaks down a winning campaign from a German nonprpofit and a couple losers from Mercedes and Luftansa. Plus, how brands should prepare for World Cup.2022-08-2916 minAd Age Marketer's BriefHow to avoid GreenwashingIn the latest installment of our purpose marketing series, Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency, shares tips on environmental marketing.2022-07-1820 min
The Experience Strategy PodcastBig Brands and the Hero TrapHow can you turn your customer into a superhero? In today's episode, we are joined by Thomas Kolster, the Author of The Hero Trap and Goodvertising and one of the most recognized thinkers globally, where marketing, business, and sustainability meet. This week's episode covers experiences, why they are more sustainable than things, and how to make them truly transformational. Tune in to learn more about why you should be putting your customers in charge and turning them into superheroes instead of your brand. IN THIS EPISODE: [01:48] Thomas’s career background. [03:56] Why Thomas chooses sustainability to...2022-06-0837 min
The Experience Strategy PodcastBig Brands and the Hero TrapHow can you turn your customer into a superhero? In today's episode, we are joined by Thomas Kolster, the Author of The Hero Trap and Goodvertising and one of the most recognized thinkers globally, where marketing, business, and sustainability meet. This week's episode covers experiences, why they are more sustainable than things, and how to make them truly transformational. Tune in to learn more about why you should be putting your customers in charge and turning them into superheroes instead of your brand. IN THIS EPISODE: [01:48] Thomas’s career background. [03:56] Why Thomas chooses sustainability to...2022-06-0837 minAd Age Marketer's BriefPride marketingWe look at how brands are approaching LGBTQ+ advocacy with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency.2022-06-0623 minAd Age Marketer's BriefEarth Day marketing wins and lossesWith this episode we kick off a new monthly series looking at purpose marketing with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency. We start with a look at Earth Day campaigns, and also examine Hellmann’s ongoing campaign against food waste.2022-05-0224 min
The Remarkable Project033: 4 Simple Questions to Supercharge your Impact with Thomas KolsterThomas Kolster has been described as a ‘post-purpose preacher’, thanks to his writing and speaking on the collision of marketing and sustainability, and advisory work for global businesses such as Facebook, Proctor & Gamble and IKEA around the topic. In this episode of The Remarkable Project, Jay speaks with Thomas about the distraction of virtue signalling, the intrinsic link between customer transformation and trust, and how brands and causal investment are converging. Thomas Kolster is a frontrunner and one of the most recognised thinkers globally where marketing, business and sustainability meet. He continuously challenges the status-quo with his vocal, and o...2022-04-2545 min
Inspiring Futures - Lessons from the Worlds of Marketing and AdvertisingPost-Purpose- Thomas KolsterThomas Kolster is a former ad agency copywriter who when the climate conference came to his hometown, Copenhagen- asked himself some serious questions and went off to investigate how advertising could do more good. The result was the book "Goodadvertising" which was a bold attempt to change the role of advertising from just selling to being able to promote good. In 2020, Thomas wrote another book "The Hero Trap" which argues that brands need to understand how they can motivate people to change and become better versions of themselves. Thomas is a globally recognized key...2022-03-2953 min
Call To ActionOne of Britain's most awarded copywriters, Nick Asbury, dismantles brand purposeThis week, we laid bait of lofty vision statements and years of intricate tax dodging, to lure one of Britain’s most-awarded copywriters from the shadows. Locked and loaded to lob a few volleys at brand purpose, he’s Nick Asbury.
A brilliant writer and a thoroughly good bloke to boot, Nick crafts witty and charming words for branding and design.
Pile your plate high as Nick talks to us on how a poem about the England football team got him in real trouble, differentiating between writing for design versus writing for ads, Paul Newman’s salad dressing, using wi...2022-03-111h 12
Cor PotcastDe mythe van de zandbak (ft. Nasser El Khayati) | Cor Potcast | S03E31Met een WK in Qatar op komst, de geldproblemen van Fockert en Verhaar sinds ze gestopt zijn in het heden en de dramatische aflevering over salarissen in het verleden leek het ons eens goed om te praten met een echte ervaringsdeskundige. Ras-Rotterdammer Nasser El Khayati ging even harken in de zandbak (dit bleek best anders te liggen) en vertelde ons alles over deze mythe.Hij bleek een goede prater, die bovendien door niemand minder dan Thomas Verhaar was uitgenodigd. Waar Verhaar zich normaal gesproken wat afzijdig houdt van het draaiboek, bleek heel snel waarom hij Nasser wel...2022-03-1157 min
Cor PotcastDe mythe van de zandbak (ft. Nasser El Khayati) | Cor Potcast | S03E31Met een WK in Qatar op komst, de geldproblemen van Fockert en Verhaar sinds ze gestopt zijn in het heden en de dramatische aflevering over salarissen in het verleden leek het ons eens goed om te praten met een echte ervaringsdeskundige. Ras-Rotterdammer Nasser El Khayati ging even harken in de zandbak (dit bleek best anders te liggen) en vertelde ons alles over deze mythe.Hij bleek een goede prater, die bovendien door niemand minder dan Thomas Verhaar was uitgenodigd. Waar Verhaar zich normaal gesproken wat afzijdig houdt van het draaiboek, bleek heel snel waarom hij Nasser wel...2022-03-1159 min
The Brand Activism PodcastWhy Brands Must Fuel People's Creativity to Drive Positive ChangeThomas Kolster aka Mr. Goodvertising talks about why brands need to transform and how the advertising industry needs to shift from fast ideas to entrepreneurial ideas. Host: Christian Budtz Shortcuts:03:10 How the Copenhagen Climate Summit triggered Thomas to take action / 06:00 Thomas' mission behind his first book "Goodvertising" / 08.00 The influence from Oliviero Toscani / 12:00 How P&G CMO Mark Pritchard championed the company's sustainability agenda / 16:00 The challenge of sustainability wear-out and trust decline / 19:50 How brands need to move from 'purpose' to 'transformation' / 21:40 Thomas talks about his latest book "The Hero Trap"...2022-02-2743 min
Can Marketing Save the Planet?Episode 23: It’s not about Purpose - it’s about who you can help me become! Thomas Kolster, Author, Founder.“The ultimate proof point is answering the question… who can you help people become?”
In this episode we speak to the inspirational Thomas Kolster, author of The Hero Trap and Founder and Creative Director of Goodvertising.
Thomas has been championing sustainability in the advertising and marketing industry for over a decade - he tells us that when he wrote his first book, Goodvertising, back in 2012, no one in ‘the industry’ was really interested in what he had to say - his main audience were those already embracing sustainability. However, jump a decade forward - and he spends...2021-12-2336 min
Inside InfluenceThomas Kolster - The Hero Trap: Why purpose is done and what's coming nextHow do you feel about the word purpose?Does it light you up, make you feel aligned and on fire to make a difference?Or does it leave you feeling a little disconnected and wanting to change the subject?For me, I’ve always been in the latter camp.I’ve always understood the need for clarifying purpose in a directional sense. Who are we as an individual or collective, where we’re going and how we get there in a way that aligns.After...2021-12-151h 24
Brand - Lyden av merkevareThomas Kolster! - "Screw your purpose"Thomas Kolster inspire leaders around the world on the importance of branding and not to put your purpose first. Hear our interview of the Danish marketing guru in this podcast episode.Thomas Kolster is a marketing activist on a mission to make business put people and planet first. As a seasoned branding and sustainability professional counting more than 18 years he’s advised Fortune 500 companies, small start-ups, governments, agencies to non-profits. He’s the founder of the global Goodvertising movement that’s inspired a shift in advertising for the better. He’s also the author of two books “Goodvertising” (2012) and “The hero...2021-12-1544 min
Beyond Profit PodcastBeyond Profit - Has Purpose Failed?This week on "Beyond Profit" host Ken Beaulieu catches up with author and purpose pioneer Thomas Kolster to discuss growing consumer cynicism toward brand claims about the good they do, the evolution of purpose, and the importance of responding to cultural movements.2021-12-1333 min
DNA Of Purpose PodcastThomas Kolster: The Hero Trap - How To Win In A Post Purpose Market By Putting People (Not Brands) In ChargeWelcome to another episode of the DNA Of Purpose Podcast, and the last episode for 2021. A year that has been defined by a way of thinking that we at Future Crunch call the Adaptability Quotient. With that in mind, I want to share a few words that sum a year of Adaptability for Future Crunch.This has been a year where life has happened, in all its ups and downs, and through it all, every single one of us, did what we do best. We adapted, gained survival skills, expanded our horizons, and harnessed the strength to overcome one...2021-12-131h 02
Shelf Impactors™ Branding and Packaging Design#S2E23 Shelf Impactors™ Thomas Kolster#S2E23 Shelf Impactors™
Guest Episode with Mr Goodvertising Thomas Kolster
It’s another guest episode - Acclaimed Ted speaker and Change Activator Thomas Kolster joins us fresh from a Panel Debate on Purpose & Sustainability for Brands.
Author of The Hero Trap (available at thomaskolster.com) joins Lisa to discuss the role of Purpose and Branding.
KEY AREAS OF DISCUSSION:
1. BRAND PURPOSE
- We’re all striving for purpose - what is it, do brands need one to make change happen?
2. THE HERO TRAP
- we all want to save the planet, save humanity - be the hero archetype - is bra...2021-11-1648 min
Değer Yaratmanın FormülüKonuklarımın Değer Yaratma Formülleri- IBu hafta ilk 50 bölümde ağırladığım konukların değer yaratma formüllerini bir araya getirdim.İmza sorusunu ilk konuklu bölümden itibaren sormaya başladığımda aklımda olan, yapmak istediğim bir şeydi bu derleme. Bu hafta ilk 50 bölümdeki konuklarımın değer yaratma formüllerini çıkardım. Bu sayede siz de konuklarımın yaklaşımlarını bir arada dinleyebilir ve ilginizi çeken bölümlerin tamamını dinleyebilirsiniz.Bu bölümde formüllerine yer verdiğim konuklar: Paul Garrison, Andy Reid, Coonoor Behal, Gülay Özkan, Mustafa Aydın, Zuhal Baltaş, Barış Müstecaplıoğlu, Nid...2021-11-1527 min
Brand Tuned - Rounded Business DesignCreating a Meaningful Brand with Thomas KolsterThomas Kolster is the founder of the Goodvertising Agency, one of the pioneers in shaping brands. In this episode, we discuss his book The Hero Trap, and how companies should be clear about their role when carving a niche in the marketplace and understanding how they can be better than anybody else. He shares his insights on mass marketing, how it affects today’s generation of young people and the key issues brands need to do to claim a role in people’s lives. In brief this episode covers:What are transformative brands?What a...2021-09-1742 min
Call To ActionMeet Thomas Kolster the brand purpose expert who thinks Patagonia is full of sh*tThis week we’ve got our longship out of dry dock and nipped North to Nyhavn to snare Danish marketing activist and author, Thomas Kolster.
Hell-bent on making businesses put people and the planet first, Thomas is a branding and sustainability professional, the founder of the global Goodvertising movement, and the author of two books, Goodvertising and The Hero Trap.
He talks to us about joining the industry with dreams of helicopters and Ogilvy’s Chateau, frustration, getting brand purpose all wrong, the problem when megalomanic brands try to do good, Simon Sinek’s self-glorifying exercises, dinosaurs, what he real...2021-09-1759 min
The ContraMinds Podcast: Unlocking Personal Growth, Mastery And A Professional Excellence Mindset For Success.#015: Thomas Kolster on The Unmarketing Code for Meaningful BrandsThomas Kolster is the Founder and Creative Director of Goodvertising Agency, one of the pioneers in turning environmental, societal and health risks into market opportunities where growing the bottom line goes hand in hand with creating better communities and a better planet.In this episode, Thomas speaks to Swami about the new Unmarketing Movement, why Sustainability has a Storytelling Problem, and his latest book, "The Hero Trap".Selected Links and Show Notes: https://www.contraminds.comSubscribe to our Weekly Newsletter: https://blog.contraminds.comFollow Us2021-08-241h 29
The ContraMinds Podcast#015: Thomas Kolster on The Unmarketing Code for Meaningful BrandsThomas Kolster is the Founder and Creative Director of Goodvertising Agency, one of the pioneers in turning environmental, societal and health risks into market opportunities where growing the bottom line goes hand in hand with creating better communities and a better planet. In this episode, Thomas speaks to Swami about the new Unmarketing Movement, why Sustainability has a Storytelling Problem, and his latest book, "The Hero Trap".2021-08-241h 29
Unlock(ed)Episode 13 - Unlock(ed) - WDNR PACK series with Thomas Kolster - Mr. Goodvertising, pirate in a parrot world.In our THIS WDNR-PACK Series episode, we welcomed Thomas Kolster - marketing activist, impact-creator, Mr. Goodvertising, and valued WDNR Pack member. In our conversation, we talked about purpose, motivation, authenticity, but also about parrots vs pirates where sustainability, marketing, and leadership meet.
Finally, Thomas also shared an 'untold' story that tells everything about him. We hope you enjoy this episode in our We Don't Need Roads PACK series.
If you want to check out Thomas or his platforms:
his LinkedIn profile https://www.linkedin.com/in/thomaskolster/
His website www.thomaskolster.com
About Goodvertising...2021-05-2746 min
Socialt IndblikArtikel: Udsatte unge vinder fodfæste, når terapien rykker ud i naturenVed et knitrende bål, med en snittekniv i hænderne eller på vandring gennem skoven, er det lettere at nå ind til anbragte unge end i det traditionelle terapirum. Med behandlingsforløbet ”EmpowerMe – Friluftsterapi til unge” har et hold af psykologer, lærere, socialpædagoger og friluftsvejledere hjulpet unge fra en nordsjællandsk kostskole for anbragte unge med at finde ro i naturen og genfinde troen på sig selv.Anne Anthon Andersen har mødt psykolog Sigrid Reinhard Kølster og friluftsvejleder i Gribskov Kommune Thomas Lindum ved lejrpladsen Kulsvierhytten i Aggebo Hegn ved Græsted i Nordsjællan...2021-05-0318 min
Değer Yaratmanın FormülüCeren Sağlam ve Erol Batislam ile Marka İletişimiBu bölümde hem iki değerli profesyoneli hem de bir podcasti ağırlıyorum. Ceren Sağlam ve Erol Batislam ve podcastleri "Taş Kağıt Makas". Onların bildiğimiz tatlı atışmalarına benim de dahil olduğum şen şakrak bir bölüm oldu.Ceren ve Erol ile reklamcılığın geçirdiği dönüşüm hakkında konuştuk. Dijitalin erişim ve hedeflemeyi kolaylaştırırken içeriğin artan önemini vurguladılar. Reklamların büyük ihtimalle bildiğimiz haliyle devam etmeyeceğini ama markanın dünyasını oluşturan iletişimin insan yaratıcılığıyla devam e...2021-01-2541 min
Taking the Temperature on HVACRCool Talk: The future of Connected CoolingIn this special episode, Jens hands over the reins to Thomas Kolster and Julian Hall, sharing the audio from their recent livestream. The two of them discuss the future of connected cooling solutions, exploring exciting trends and current technologies. Tune in to get a fascinating look at where the future of the cooling industry is headed.Mentioned in this episode:Download Ref Tools app for Free!The essential, all-in-one mobile app for air conditioning and refrigeration technicians. You can subscribe and listen to Chilling with Jens and other local Danfoss Climate Solutions podcast...2020-12-1754 min
42courses PodcastThomas Kolster & Steve Latham: A conversation about our new Goodvertising courseAuthor and speaker, Thomas Kolster, joins Steve Latham, head of learning at Cannes Lion, to discuss our latest course, Goodvertising.
To find out more about Thomas and his Goodvertising work visit www.thomaskolster.com or to take the course head to www.42courses.com.
2020-12-1629 min
Podcast PivoIn conversation with Thomas Kolster author of Goodvertising & The Hero TrapThomas Kolster is an internationally-recognised marketing & sustainability expert , author of two books Goodvertising & The Hero Trap and keynote speaker. This is going to be a "good" one! Thomas Kolster is a marketing activist on a mission to make business put people and planet first. As a seasoned branding and sustainability professional counting more than 18 years he’s advised Fortune 500 companies, small start-ups, governments, agencies to non-profits. He’s the founder of the global Goodvertising movement that’s inspired a shift in advertising for the better. He’s also the author of two books “Goodvertising” (2012) and “The hero Trap” (2020).2020-11-191h 04
Ask The ExpertThomas Kolster recorded live on 30 September 2020Thomas Kolster is a marketing activist on a mission to make business put people and planet first. As a seasoned branding and sustainability professional of more than 18 years’ standing, he’s advised everything from Fortune 500 to small start-ups. He’s a globally experienced keynote speaker, author of two books Goodvertising (Thames & Hudson, 2012) and The Hero Trap (Routledge, 2020) and a columnist for Adweek and several other publications. Thomas’s belief is simple: change begins with you!
Join our fully interactive Q&A sessions hosted by a different business expert every day. Pick up valuable tips and advice a...2020-10-2300 min
Değer Yaratmanın FormülüThomas Kolster ile "Neden"den "Kim"eBu bölümde Thomas Kolster ile yaptığımız söyleşinin Türkçe özetini sizinle paylaşıyorum. Kolster, pazarlama aktivisti ve danışmanı, uluslararası konuşmacı ve Goodvertising ve The Hero Trap kitaplarının yazarı. Goodvertising kitabını 2012 yılında yayınladığında sürdürülebilirlik ve marka amacı konuları pazarlama iletişimi ve reklamda kendini göstermeye başlamıştı. Simon Sinek'in dünya çapında pazarlamacılara ilham veren meşhur "neden ile başla" videosu yayılıyordu. O günden bu yana Thomas "amaç"ın evrildiğine inanıyor. BBMG ve Globalscan'in yaptığı bir araştırmaya göre insa...2020-10-1514 min
Değer Yaratmanın FormülüFrom "Why" to "Who" with Thomas KolsterMy special guest in this episode is Thomas Kolster, a marketing activist & advisor, an international speaker and author of Goodvertising (2012) and The Hero Trap (2020).When he wrote his first book Goodvertising, sustainability and purpose was emerging in advertising and marketing communication. Simon Sinek's "start with why" inspired many marketers around the world. Since then Thomas believes purpose has evolved. According to BBMG & GlobalScan research 65% of people say they want to buy from purposeful brands but only 26% actually buy them. He's underlining that consumers don't "buy" the world-bettering claims, further it goes, so do the disblief.Meanwhile we are all a...2020-10-1238 min
Lægens ord... med Imran RashidOm reklamer, gode formål - og heltefælden - Thomas Kolster“Der er to måder at se reklame på, det er dels et spejl af samfundet - og så påvirker det samfundet.”Hvis der er noget, som påvirker den verden vi lever i, så er det reklamebranchen. Det, at kunne trænge igennem den kakafoni af støj, der idag fylder verden er jo nærmest en kunstart og samtidig et ekstremt værdifuldt marked med ubegribelige summer på spil. Men når først man behersker den kunstart at kunne markedsføre produkter, så kan der med tiden opstå et behov for at markedsføringen bliver mere substanti...2020-08-101h 00
Voice Marketing with Emily BinderBrands Shouldn't Be Heroes (Part 1 of 2)Brands trying to heroes (in the archetypal sense of the word) are making a mistake. In a recent article in Adweek, Thomas Kolster, the author of 2012 book Goodvertising says he has changed his mind. In his new book, The Hero Trap, he explores how brands try to become heroes—and unwittingly (or knowingly) end up being selfish in the process.Customers should be the heroes, not brands, in my opinion. Tomorrow we'll explore examples of successful brands whose archetypes are not the hero. Hosted on Acast. See acast.com/privacy for more information.2020-07-2702 minAsk The ExpertThomas Kolster recorded live on 21 May 2020Join our fully interactive Q&A sessions hosted by a different business expert every day. Pick up valuable tips and advice and discover practical positive steps you can take in the weeks ahead. You ask all the questions — add yours in the comments section of YouTube or Facebook or use the #QBATE hashtag on Twitter.
Thomas Kolster is a marketing activist on a mission to make business put people and planet first. As a seasoned branding and sustainability professional of more than 18 years’ standing, he’s advised everything from Fortune 500 to small start-ups. He’s a globally...2020-06-0528 min
Design kan… En branding og design podcastDesign Kan - Portræt Thomas KosterKristina May Pries tager i dette afsnit lytteren med på Thomas Kolsters lange og inspirerende rejse, fra København til Cape Town og tilbage igen. Thomas Kolster er kreativ direktør hos Goodvertising Agency, marketingsaktivist og –rådgiver, foredragsholder og forfatter. Men han er først og fremmest en mand på en mission og med en klar vision.
2020-05-061h 05
Circl podcastDe marketeer van de toekomstHoe voorkom je dat jouw duurzame onderneming wordt beschuldigd van ‘greenwashing’. Duurzaam ondernemen is niet uniek. Maar oprechtheid wel. Tijdens de Week van de Circulaire Economie gaan we in op de veranderende wereld en de impact op verschillende bedrijfsonderdelen. Zo ook de die van de marketeers. Welke skillset heb je nodig om het verhaal juist te vertellen? Onder andere de internationaal bekende Thomas Kolster vertelt hoe je purpose-washing kunt voorkomen. Luister je mee?2020-03-121h 48
42courses PodcastGoodvertising with Thomas KolsterThis week we chat with Thomas Kolster, author of the book Goodvertising.
Thomas shares some insights about the world of Goodvertising and some insights from his time on the Jury at the Cannes Lions Sustainable Development Goals Lions.
You can read more about Thomas at thomaskolster.com and you can also watch the Cannes Lions winning Carbon Limit Credit Card case study mentioned in the podcast here - https://vimeo.com/357866773/edd54278102019-10-2109 min
Telltale StoriesTelltale Stories Episode #2 (part 1): The role of brands and the advertising industry in the climate emergencyIn this episode we explore the role of brands and the advertising industry in the climate emergency. We interview Extinction Rebellion, William Skeaping about why they've targeted the advertising industry with an open letter, we discuss the sentiment of the letter with CED of the advertising agency W+K, Ian Tait, and with Cannes Lions Jury Member, Thomas Kolster.2019-09-1428 min
The NTM Growth Marketing PodcastSFH #70: Advertising for a Better World with Thomas Kolster -- Mr. Goodvertising, author, speaker, and sustainability expert of GoodvertisingIn this episode of The School For Humanity, we chat about how Goodvertising started as an idea, turned into a book and then turned into a movement with the aim of inspiring the world to spark new and better solutions. Mr. Goodvertising himself shares how this company is setting out to prove that doing good for people and planet is good for the brand and bottom line. Thomas Kolster explains how it can be that simple as there is definitely a fundamental shift happening in business right now. Ready for some inspiration? Definitely an episode to dive in...2019-03-1834 minThe NTM Growth Marketing PodcastSFH #70: Advertising for a Better World with Thomas Kolster -- Mr. Goodvertising, author, speaker, and sustainability expert of GoodvertisingIn this episode of The School For Humanity, we chat about how Goodvertising started as an idea, turned into a book and then turned into a movement with the aim of inspiring the world to spark new and better solutions. Mr. Goodvertising himself shares how this company is setting out to prove that doing good for people and planet is good for the brand and bottom line. Thomas Kolster explains how it can be that simple as there is definitely a fundamental shift happening in business right now. Ready for some inspiration? Definitely an episode to dive in...2019-03-1834 min
The Mix Bag PodcastNov 2018 Funky House Mix Pt. 1(Ep. 76) “It’s a 1 hour non-stop musical journey into Funky, Innovative, Energizing and Uplifting House Music from Around the World.” – DJ MIDIMACK
Nov 2018 Funky House Mix Pt. 1 Playlist:
From Jamaica to Brasil by Silvano Del Gado (Italy)
Doin’ The Hustle by Sugarstarr (Austria)/Wolf Kolster (Germany)
Come On Get Up by Lexa Hill (Italy)
Welcome 2 The Club by Peter Brown (Spain)
Shack Up by Gary Caos (Italy)/Lion Pink (Italy)
No School Rules by JedX (USA)
Lola’s Theme Recut by The Shapeshifters (UK)
The Disco BOMB by Disko Junkie (UK)
Jack Used To Live Here by Nine-O-Ni...2018-11-111h 01
Radiovagabond98 INTERVIEW: Mr. Goodvertising gav mig et skubI denne episode kan du møde Thomas Kolster. Den er optaget i Cape Town for et par måneder siden mens byen oplevede den største vandkrise i mands minde og helt tilfældigt var Thomas og jeg i byen på samme tid. Det var netop her i Cape Town, at han skrev bogen Goodvertising. En bog, der blev så stor en succes, at han siden 2011 har været Key Note Speaker ved omkring 100 events verden over. Derfor oplagt at stikke hovederne sammen i netop den by, der på mange måder var starts...2018-06-1931 min
HyperTalksSeason 3 E7 - Sustainable Marketing with Thomas KolsterIn this episode Thomas Kolster, also known as Mr. Goodvertising, joins us in the studio to talk about sustainability when working with marketing and advertising. We discuss topics such as sustainable brands, overconsumption, responsibility when working with advertising and how you can actually make a difference in this industry. Thomas Kolster is one of the early pioneers in the do-good space coining the term Goodvertising to describe the changing advertising landscape that’s become a growing movement in itself. He’s a globally-recognized keynote speaker and his book Goodvertising is the most comprehensive book to date explo...2018-06-1740 min
Ricky Richards RepresentsThomas Kolster: Goodvertising - Using creativity to do good in the world.In this episode myself and Thomas talk about how you can use creativity to do good in the world, and we also discuss many of the challenges that face creatives whose aspiration is to do good. We also discuss how to create lasting change in people.2018-06-0600 min
Bæredygtig BusinessEpisode 12: Bæredygtig markedsføring med Thomas Kolster aka Mr GoodvertisingHuffington Post har udnævnt ham til “Inspirational Leader”, og en stor del af sin tid bruger han som keynote speaker på scener verden over - og så er han i øvrigt bedøvende ligeglad med din virksomheds purpose. Reklamebranchens globale bæredygtighedsfortaler og forfatter til bogen Goodvertising, Thomas Kolster, har besøgt Bæredygtig Business, og det blev så absolut til 40 inspirerende minutter. Lyt med og find ud af, hvordan du håndterer en generation, der hellere vil købe selvrealisering end produkter, og hvorfor det ikke altid er nok at starte med “The Why?”.
Du kan i øvrigt blive meget klogere...2018-05-2742 min
Disruptor SeriesAdvertising Week Special: Meet The DisruptorsWe're thrilled to share some terrific LIVE conversations we had with 6 Disruptors: Jon Bond of Tomorro, Abigail Posner of Google, Thomas Kolster, writer of Goodvertising, Professor Anthony Kalamut of Seneca College, Glisten McCrary of UTA and Shelley Zalis of The Girl's Lounge. Listen in as we unpack everything from AI to VR to Storytelling_2.0 and every buzzword in between.
Credits
Host - Rob Schwartz
Executive Producer - Dan Bradbury
Audio Engineer/Sound Design - Corey Bauman
2017-10-0559 min
Den Digitale NomadeThomas Kolster. En mand med en mission episode 0014 - Den digitale nomadeDen digitale nomade er nået til Calgary i Canada, men dagens afsnit skal ikke handle om mig, men om Thomas Kolster. Hvis du ikke kender Thomas Kolster endnu, så er det på tide du lærer ham at kende. For Thomas har en mission. En mission om at forandre reklameverdenen og få virksomheder til at tage mere ansvar. Thomas bliver kaldt Mr Goodvertising, et reklameord ja, men som beskriver at reklame godt kan være positivt, og være med til at gøre noget godt i verdenen.
Thomas rejser rundt i hele verden for at holde foredrag, om hvordan...2017-08-2833 min
Fabiola ShareJesper Synnestved: Marketing Der Betyder NogetDenne udsendelse fra Fabiola Share, handler om kærlighed, kunder og dit formål med det du laver. Faktisk den vigtigste podcast til dato! Jeg håber du vil lytte med og tager godt imod Jesper Synnestved fra WEVOLUTION Fortsæt søgningen: Læs Goodvertising af Thomas Kolster – Creative Advertising that Cares Start With Why af Simon Sinek Se […]2013-07-2900 min