Shows
The PeerSignal PodcastTricia Gellman's CMO Secrets (CMO, Box. ex-CMO Drift, Checkr, Salesforce Canada)Most CMOs get stuck on "the ings."Reporting. Optimizing. Automating. Emailing. Campaigning. MQL-ing. Tricia Gellman thinks this is backwards.She's led marketing at startups, big tech (Adobe, Salesforce), VCs, and is now the CMO at Box. Her mindset: Be the "Chief Market Officer" instead of Chief Marketing Officer.She walked through what that means on my podcast.Takeaways:1️⃣ Rep quota attainment is the CMO's real metric."The number one place where companies grow is when reps are confident and they like pick up the...
2025-09-1151 min
THI's Live Transformed Podcast46: The Busy Person’s Blueprint for Fitness That Actually Fits: (Part 1) - The Real Minimum Effective Dose — How Little is Enough to See Results?Send a textEver wonder, “What’s the least I can do and still see results?” You’re not alone—and the answer is better than you think.The fitness industry glorifies more: more workouts, more sacrifice. But research proves otherwise. Just 150 minutes of moderate activity weekly can reduce disease risk by 40%, and 2–3 strength sessions a week builds muscle. It’s not about doing more—it’s about doing what matters consistently.That’s the power of the Minimum Effective Dose (MED) approach. We offer three commitment levels:Baseline Builder: 3–4 days/week (~2 hrs tota...
2025-09-0220 min
The PeerSignal PodcastThe AI CMO (Tom Wentworth, CMO @ incident.io)Tom Wentworth (CMO @ incident.io) is replacing himself with an AI CMO. It's scary good.He came on my podcast to talk about how he's actually using AI in marketing, and:* Why he moved from 'big company CMO' to a scrappy team of 5. * How they're using AI to drive pipeline right now.* How to build a culture of AI adoption. * His formula: Marketing Output = AI × Taste²* Where the AI puck is going.* And of course, how he's replacing himself with his Claude Code AI...
2025-08-2845 min
The PeerSignal PodcastGong's Legendary CMO on courageous marketing, story-audience-fit, and more.Udi Ledergor was employee #13 at Gong and the first marketer. He's a legendary CMO.Not only did he help build one of the most impressive businesses in SaaS, he built one of the most impressive teams.People like Russel Banzon (now CMO @ Cresta), Chris Orlob, Devin Reed, Sheena Badani came out of his talent factory.He came on my podcast to talk about: * Best practices marketing vs. corageous marketing.* How to keep boldness in the culture as your team grows. * Why "different is better than...
2025-08-0750 min
The PeerSignal PodcastHubSpot CMO: AI killed our metricsKipp Bodnar, HubSpot's CMO (scaled marketing from startup to $30B leader), told me something uncomfortable for marketers:"The types of metrics that people cared about a couple years ago are far less relevant today than they have ever been."Marketing math is getting rewritten with AI. And Kipp says it's the most fun he's had in the last decade. He was my guest for episode 9 of the PeerSignal.org podcast.What we covered:* Why he's 10X more productive than pre-AI (with details).* His "Express, Feedback, Tailor, Amplify" framework for...
2025-07-1746 min
The PeerSignal PodcastHow to win in the Agent Economy w. Outreach's $4B founder, Manny MedinaManny Medina built Outreach from $0 to $4B+. He created the sales engagement category by riding the SaaS wave from 2014 - 2024. Now he's on the cutting edge of a new wave: The Agent Economy.While most of us are in the fog of AI war, Manny has inspiring clarity on what this new world will look like, why, and how to win in it. That’s what we cover in this episode. If you care about winning with AI, it's a must-listen.What you'll learn in our conversation: * Ho...
2025-06-2649 min
Get Paid with Manny MedinaS2E5: Will AI Kill the SDR or Just Make Them Smarter? | Adam Schoenfeld (Keyplay)We sat down with Adam Schoenfeld, co-founder and CEO of Keyplay, to explore how AI is transforming account selection and go-to-market strategies. Adam has taken his years of experience building Simply Measured and turned it into solving one of B2B's most persistent problems: figuring out which companies to actually sell to.While everyone else is trying to use AI to spam more people, Adam sees a different future. "The biggest trap that a lot of people are falling into is they're seeing this as kind of a volume game. The best people are gonna use it...
2025-06-1331 min
Get Paid with Manny MedinaWill AI Kill the SDR or Just Make Them Smarter? | Adam Schoenfeld (Keyplay)We sat down with Adam Schoenfeld, co-founder and CEO of Keyplay, to explore how AI is transforming account selection and go-to-market strategies. Adam has taken his years of experience building Simply Measured and turned it into solving one of B2B's most persistent problems: figuring out which companies to actually sell to.While everyone else is trying to use AI to spam more people, Adam sees a different future. "The biggest trap that a lot of people are falling into is they're seeing this as kind of a volume game. The best people are gonna use it...
2025-06-1331 min
The PeerSignal PodcastHow to CMO w. Kyle LacyThis podcast is sponsored by Keyplay. Check out their new AI Agents for ICP Targeting. You can use them to answer any question about every account in your market and find ICP accounts that your competitors are missing.If you're a marketing leader, you should be studying Kyle Lacy's career. * Pioneered content marketing in B2B at ExactTarget (acq. for $2.5B by Salesforce)* Scaled Lessonly's marketing team from 7-80 people. * Drove 20X revenue growth with marketing consistently sourcing 70%+ of revenue.* Now CMO at a publicly traded company (Docebo, $1.1B...
2025-06-1240 min
The PeerSignal PodcastCarGuru's $900M ICP framework, "sales math" and more CRO lessons ft. Josh Allen“Sales is hard again… Good.” That’s what Josh Allen (ex-CRO of Drift, Owl Labs, VP Sales CarGurus) told me on this week's episode of the PeerSignal podcast. We talked about what WON’T change in GTM. His sales fundamentals and insights learned from 20+ years as one of the best CROs in the industry, and how he's applying them as CRO at Quickbase.What we covered:* His "sales math" framework for predictable revenue growth.* The outbound that actually works (still).* How to build a culture where salespeople control th...
2025-05-2949 min
The PeerSignal PodcastTealium's CMO on Marketing Leadership, ABM, Story-Audience-Fit and MoreThis podcast is sponsored by Keyplay. Check out their new AI Agents for ICP Targeting. You can use them to answer any question about every account in your market and find ICP accounts that your competitors are missing. Heidi Bullock has been the CMO of Tealium for the last 5+ years (Engagio & Marketo before that). She's widely regarded as one of the top CMOs in SaaS. I wanted to learn how she got to be so good, and what GTM Excellence looks like on the inside for Tealium.That’s what we cover in to...
2025-05-0852 min
Revenue DiariesEpisode 11: High Expectations, Honest Parenting, & How Time is Nothing with Adam Schoenfeld“I do not think about legacy. I just hope that my kids will carry forward a few of the values that will be important forever, like honesty.”In this episode, I sit down with Adam Schoenfeld, CEO and co-founder of Keyplay, multi-time founder, ICP obsessive, and proud dad of two. We dive deep into what it means to build something meaningful—both in business and at home.Adam opens up about raising entrepreneurial kids, why he deletes every app from his phone during vacation, and how his 92-year-old grandfather contin...
2025-05-0622 min
The PeerSignal PodcastJeff Wharton on how to lead a marketing team upmarket. From 100% inbound to landing logos like 7-Eleven, Blue Cross Blue Shield, and Cox Automotive.Going upmarket is always attractive, but never easy.Jeff Wharton is doing it right.He walked me through his approach, moving from 100% inbound to landing logos like 7-eleven, MGM, Cisco, and Shake Shack.This interview is a perfect ICP Marketing story.Jeff went deep on the specific challenges LogRocket faced in their trek upmarket and how he overcame them (with lots of details). What you'll learn in our conversation:* How he turned a failed 'donut campaign' into a machine that consistently penetrates 25% of target accounts....
2025-04-1750 min
The PeerSignal PodcastTalkDesk, Gong, and Cresta’s secret weapon: Russel Banzon’s CMO playbook. Enterprise marketing, differentiating with customer proof, bullseye account selection, and the 3 acts of growth.TalkDesk ($10B+), Gong ($7.25B+), and Cresta ($1.6B+) had a secret weapon.Russell Banzon.As CMO at Cresta (an AI unicorn), he's building an enterprise marketing machine that's powering incredible growth in a competitive market. And it’s built on a foundation of learnings he acquired at some of the most effective marketing organizations in tech.He shared this ‘unicorn-building GTM playbook’ with me on episode 2 of our PeerSignal Podcast. What you'll learn in our conversation:* How they close 7 figure deals by getting Fortune 500 executives to eat helium-filled sugar balloons....
2025-04-0350 min
The PeerSignal PodcastThe "CMO Whisperer" Elissa Fink on scaling Tableau $5M to $1B, rethinking brand vs demand, how to get fired as CMO, why vendors can't be the hero.Elissa Fink is the former CMO of Tableau, where she led the company from roughly $5 million to over $1 billion in ARR. After a storied career building one of the most beloved brands in B2B software, Elissa now sits on multiple boards and advises CMOs on how to combine brand and demand into unstoppable growth. In this episode, she joins host Adam Schoenfeld to unpack lessons learned on everything from marketing’s role in the boardroom to preventing small “trash can fires” from turning into full-blown “house fires.”What You’ll LearnHow to communicate with the boa...
2025-03-2056 min
The PeerSignal PodcastIntroducing: The PeerSignal Podcast with Adam SchoenfeldIntroducing the PeerSignal Podcast with Adam SchoenfeldWe all know what bad looks like in B2B.Spray and pray, turn and burn, growth at all costs. Vendor-centric mindset drives buyer-second behavior.For the last decade, eager SaaS buyers have tolerated mediocre sales & marketing.We're now seeing a return to rigor. As buyer rigor returns, great products with “good enough” sales & marketing will no longer thrive.Winning now requires GTM excellence.GTM excellence is not a "new way" tactic, channel, or motion. It's not a platform that you...
2025-03-1201 min
LaunchPod | Product Management PodcastHow to build a $1M ARR startup (x3) | Adam Schoenfeld (Keyplay)Today, we’re talking with Adam Schoenfeld, CEO at Keyplay, a SaaS solution to help B2B marketers make GTM more efficient.
In this episode, Adam talks about:
How he built 3 startups to over $1m ARR
His process that’s allowed him to reliably reach Product Market Fit again and again
And the critical mistakes founders always make...and how you can avoid them
Links
LinkedIn: https://www.linkedin.com/in/adamschoenfeld/
Chapters
00:00 Intro
01:19 Adam Schoenfeld's Journey to Keyplay
01:59 How to Build A Startup
02:33 Building a Prod...
2025-01-2836 min
Retirement Evolved With Adam & LaurenEpisode 54: Estate Planning with Special Guest: Attorney, Kevin KyleSend a text In the latest episode of The Retirement Evolved Podcast, we sit down with Kevin Kyle, an estate planning attorney and partner from Green, Schoenfeld & Kyle LLP, to dive into the essentials of estate planning. Kevin shares insights on how to protect your legacy, minimize tax burdens, and ensure your assets are distributed according to your wishes. This episode is packed with expert advice to help listeners navigate the complex but crucial aspects of planning for the future. Get your hands on a copy of Private Wealth Manager and Certified Financial Fiduciary Adam Br...
2024-10-3150 min
VJOncology PodcastiwCAR-T sessions: clinical advances in lung cancerWelcome to another episode of VJOncology! In this episode, we dive into cutting-edge CAR-T cell therapies for the management of lung cancers, discussed at the sixth International Workshop on CAR-T in Miami, Florida.
Join Julian Molina from the Mayo Clinic, Ben Creelan from Moffitt Cancer Center, and Adam Schoenfeld from Memorial Sloan Kettering Cancer Center as they explore innovative CAR-T strategies and their applications in thoracic oncology. They address the challenges of integrating cell therapies in clinical practice, the potential for tumor cell banking, and the implications of tumor microenvironment modulation.
Discover insights into the...
2024-07-1214 min
The Outpost by UserEvidenceWhat does ‘ICP fit’ actually mean?Adam Schoenfeld woke up and chose violence with his hot take on this one.Adam (Keyplay) joins Trinity Nguyen (UserGems) and Jarod Greene (Vivun) to dig into some of the most common misconceptions around TAM, ICP, and ID’ing fit.What’s working when defining your ICP:LET DATA LEAD THE WAY Set it up in your CRM. Track your customers. What’s changed? Who’s churned? Why? Is our hypothesis for who’s a fit actually our best fit?What’s not working when defining your ICP: OBSESSION OVER INTENT...
2024-04-0344 min
Dan "Jungleman" CatesHigh Stakes Dating - Bold Confessions featuring "Jungleman" Dan Cates and Melanie WeisnerGTO Wizard - The best way to learn and practice GTO!Use this link to sign up: https://gtowizard.com/junglemanPart two of my interview with Melanie Weisner. Check out part one here: https://youtu.be/IETu6pkBLFo Melanie Weisner is an American professional poker player. She is also known by her PokerStars online screen name Callisto 5. Born in Houston, Texas, Weisner studied vocal performance at New York University before pursuing poker full-time. She was introduced to poker when her brother had success playing online. She has had several notable online tournament wins and...
2023-09-021h 05
The GTMnow PodcastGTM 49: "What Got You Here Won't Get You There" with Adam SchoenfeldAdam Schoenfeld is the Co-Founder & CEO at Keyplay, as well as the Co-Founder & Analyst at PeerSignal.org. Adam is a 4th time SaaS founder. His past includes Siftrock (acquired by Drift), Simply Measured, Product & Strategy VP at Drift, and a board member at Bizible.What You Will Learn:The importance of having alignment with your cofounder.The concept of building a media channel as a part of every brand.Being overly structured doesn't bring you the best outcomes over time.Never stop interfacing with your customers as a founder.Highlights:(2:57...
2023-07-1842 min
The Casted PodcastInterpreting Brand Podcasting Data with Keyplay's Adam SchoenfeldReady to revolutionize your brand's content strategy? It's time to unveil the untapped power of podcasts and how they can catapult your business to new heights of influence and thought leadership.In this episode, Adam Shoenfeld and our host Lindsay Tjepkema dive into the world of podcasting and the evolving landscape of content creation for brands. They discuss how young companies can leverage podcasts to tap into expertise, engage with their audience, and establish themselves as thought leaders. Join us as Lindsay and Adam share their insight on the changing dynamics of building a...
2023-06-2032 min
Dan "Jungleman" CatesMaster Your Mental Game To Master POKER! | "Jungleman" Dan Cates and Melanie WeisnerGTO Wizard - The best way to learn and practice GTO!Use this link to sign up: https://gtowizard.com/junglemanMelanie Weisner is an American professional poker player. She is also known by her PokerStars online screen name Callisto 5. Born in Houston, Texas, Weisner studied vocal performance at New York University before pursuing poker full-time. She was introduced to poker when her brother had success playing online. Weisner has had several notable online tournament wins and has had notable win and strong performances in live tournament play as well. In addition to multi-table tournaments...
2023-06-1755 min
The Gut DoctorHigh Quality Colonoscopy with Drs. Canavan, Kopec, and SchoenfeldWe have discussed colon cancer screening on this podcast before but what techniques make for a high quality colonoscopy? In this episode, Dr. Parikh interviews three community gastroenterologists to answer this question. Drs. Sarah Canavan, Krzysztof Kopec, and Adam Schoenfled discuss the tips, tricks, and tools that make them high quality endoscopists.
2023-05-3028 min
Marketing UnpluggedAdam Schoenfeld — Marketing in the Early Stages of a StartupAdam Schoenfeld is a serial entrepreneur who has founded four companies, including his latest ventures, KeyPlay.io and PeerSignal, both of which are disrupting the marketing and sales space. In this episode, we'll dive into Adam's insights on marketing's crucial role in early-stage startups, such as the initial marketing functions to prioritize and the traits that make for great hires. We'll also explore Adam's experience as a board member during the acquisition of Bizible by Marketo, discuss the significance of community-led growth and how PeerSignal's community-first approach has been successful in the first two years. K...
2023-04-2753 min
The Dave Gerhardt Show (from Exit Five)#60: From Building an Audience to Launching a SaaS Company - Adam Schoenfeld (CEO at KeyPlay.io) & Camille Trent (Director of Content & Community at Peersignal.org)Dave is joined by Adam Schoenfeld (CEO at Keyplay.io) and Camille Trent (Director of Content & Community at Peersignal.org). They talk about community building for B2B SaaS, what it means to "build a media company", and how creating the Peer Signal community eventually led to building a new SaaS company called Keyplay.io, the "return to rigor" and other observations from the current landscape in B2B sales & marketing and more. Prior to KeyPlay Adam was co-founder & CEO at Siftrock (acquired by Drift) and VP Strategy at Drift.Send guest pitches and ideas to hello...
2023-03-0153 min
Achieve Results Nutrition and Wellness PodcastEpisode 5: Strength Training for All Body TypesIn this episode, I sit down with Melody Schoenfeld and Lee Boyce for an awesome conversation about how to train at any body size or shape!
They have an incredible new book out on this exact topic, and we sat down to talk about the specifics of how every person needs to take an individualized approach to training safely and effectively.
These two offer a wealth of knowledge with over 35 combined years of industry experience, and are a breath of fresh air when it comes to finding exercises that are not only safe, keeping you...
2023-02-171h 02
Mind Pump: Raw Fitness Truth1866: The Truth About Fat Burning Supplements, How Massage Can Improve Performance, Ways to Protect Your Back When Deadlifting & More (Listener Live Coaching)In this episode of Quah (Q & A), Sal, Adam & Justin coach four Pump Heads via Zoom. Mind Pump Fit Tip: Vegan diets are some of the WORST diets for building muscle! (3:25) Why is D.B. Cooper a cultural icon? (10:37) Brown noise, and why you should care about it. (21:03) Audi’s awesome new tech to save you time. (27:30) Sal’s dad loves Ned! (32:53) Maximus is a BIG Magic Spoon guy. (36:11) What’s wrong with men?! (38:31) Be wary of getting your news from social media. (46:10) Toys R Us is making a COMEBACK! (49:08) #ListenerLive question #1 - Do fat burners have side effect...
2022-07-271h 39
Healthy Competition: Product Marketing | Competitive Intelligence | StrategyAdam Schoenfeld: Building a Community in PublicAdam is the Co-Founder of PeerSignal, an organization that creates free datasets to help you benchmark GTM, discover role models, and own your category. In this episode, we chat about building an audience, PeerSignal's future, and the "why" behind its unique positioning.
Follow Adam: https://www.linkedin.com/in/adamschoenfeld/
Check out PeerSignal: PeerSignal.org
Continue the conversation with me: LinkedIn | TikTok | Twitter
This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Competitive Playbook
The Competitive Playbook has helped 50+ founders, product marketers, and enablement pro...
2022-05-2322 min
Built in Seattle with Adam SchoenfeldLaura Jennings (Founder & CEO at Knack) on developing a vision, responding to failure, and letting go of other what other people thinkOn this episode of The Built in Seattle Podcast, I talked with Laura Jennings, Founder & CEO & at Knack (KnackShops.com).For more stories and lessons from startup life in Seattle, subscribe to my weekly emailEpisode HighlightsLaura's 20+ years exploring consumer behavior.How Knack discovered the gifting market on route to a related vision.Thinking about consumers a creative force.How Laura learned an entirely new business model out of her basement.Why in-person tests were key to creating the right user experience.The choice to bootstrap and unbundling VC.Lessons from leading new...
2021-11-1137 minBuilt in Seattle with Adam SchoenfeldJulian Alvarez (Co-Founder & CEO at Logixboard) on building conviction, handling rejection, and blocking out the noiseOn this episode of The Built in Seattle Podcast, I talked with Julian Alvarez, CEO & Co-Founder at Logixboard.For more stories and lessons from startup life in Seattle, subscribe to my weekly emailEpisode HighlightsHow to stay sane when people say you're crazy.No tech founder + No domain expertise = ??Selling first customers from PowerPointMoving to Columbia to sit with an early customer.The 50+ rejections, 7 months, and 6 flights that it took to land the first customer.Smiling about mistakes. The formula for raising money. Behind the scenes on Logixboard series A.Why Symbol.ai is...
2021-10-2836 minBuilt in Seattle with Adam SchoenfeldJessica Eggert (Founder & CEO at LegUp) on redefining success, creating a category, and saying yesOn this episode of The Built in Seattle Podcast, I talked with Jessica Eggert, CEO & Founder at LegUp (legup.care).For more stories and lessons from startup life in Seattle, subscribe to my weekly emailEpisode HighlightsMaking a 15-year life plan and why it doesn’t work.Entering the workforce at 19 while hiding her age.Moving forward without knowing what success looks like.How she learned to say "yes" and open to possibilities. How solving her own problems and wining it led to a business.Why she kept asking "let's see what this can...
2021-10-1435 minBuilt in Seattle with Adam SchoenfeldGordon Hempton (Co-Founder & CEO at Spot.xyz) founder lessons from Outreach to Spot, establishing culture, and remote workOn this episode of The Built in Seattle Podcast, I talked with Gordon Hempton, CEO & Co-Founder at Spot.xyz.For more stories and lessons from startup life in Seattle, subscribe to my weekly emailEpisode HighlightsThe early decisions that helped Outreach thrive. Why he was determined to return to the early stage. The different problems between startup and scale-up.Why it can help to have nothing to lose.The importance of using your own products, drinking your own champagne.The process of relearning 8 years later.How to hire early engineers and how it's got...
2021-09-3035 minBuilt in Seattle with Adam SchoenfeldLaura Clise (Founder & CEO at Intentionalist) on building partnerships, managing change, and lessons from small business ownersOn this episode of The Built in Seattle Podcast, I talked with Laura Clise, Founder & CEO at Intentionalist.For more stories and lessons from startup life in Seattle, subscribe to my weekly emailEpisode HighlightsHow a small startup formed partnerships with professional sports teams and top tier consumer brands.What Laura learn from running corporate social responsibility programs (before becoming an entrepreneur)How change management actually works.Why consumers should consider speningd with more intention.Reframing buying to ask "who benefits?" from our choices.How to craft a story based on human connection.T...
2021-09-1646 minBuilt in Seattle with Adam SchoenfeldKatie Curnutte (Founding Partner at KMG, Former SVP at Zillow) on data-driven PR, patience, and startup marketingOn this episode of The Built in Seattle Podcast, I talked with Katie Curnutte, Founding Partner at KMG and former SVP of Corp Communications & Public Affairs at Zillow.For extras from this interview, subscribe to my weekly emailEpisode HighlightsWhy she likes to be behind the scenes building other people up.How a love for story telling got her into journalism.Why patience was key to Zillow's brand building success.How Zillow rose above the noise with data.How she saw leaders shine in a layoff.Why leads need to deliver the hardest m...
2021-06-1040 minBuilt in Seattle with Adam SchoenfeldDave Rigotti (Inflection CEO & Co-Founder) on the path from marketer to founder, managing energy, and asking the right questionsOn this episode of The Built in Seattle Podcast, I talked with Dave Rigotti, co-founder & CEO at Inflection (inflection.io) and former VP of Marketing at Bizible.For extras from this interview, subscribe to my weekly emailEpisode HighlightsWhy he makes a habit of sharing hard lessons.The transition from Microsoft to a 6-person startup.A day in the life of a "first marketing hire."How he scaled from contributor to people manager to executive.Why learning to "let go" led to surprising results.How he shifted mindsets between big companies and small c...
2021-05-2733 minBuilt in Seattle with Adam SchoenfeldOmri Mor (Routable Co-Founder & CEO) on customer discovery, fundraising, and avoiding assumptionsOn this episode of The Built in Seattle Podcast, I talked with Omri Mor, Co-Founder & CEO at RoutableFor extras from this interview, subscribe to my weekly emailEpisode HighlightsHow he raised a $30M series B in about 1 week.Why he did 300+ interviews before writing any code.Why proving the product in enterprise was critical.Why engineering velocity won investor confidence.How to validate a replacement solution.Why "assumption is the mother of all fuck-ups"How Routable has been inspired by Steven Segal movies.Why YC asked him "what the hell were you d...
2021-05-1335 minBuilt in Seattle with Adam SchoenfeldRobert Wahbe (Highspot CEO & Co-Founder) on category definition, listening harder, and thinking from first principlesOn this episode of The Built in Seattle Podcast, I talked with Robert Wahbe, CEO & Co-Founder at Highspot. For extras from this interview, subscribe to my weekly emailEpisode HighlightsHow Highspot found the "oldest new category on the planet" with sales enablement.What Robert learned from working under Satya Nadella at Microsoft.The power of "listening hard." How to know when you actually have a new category.Finding the path from a nice to have to a should have to a must have.Why clarity and resonance is the key to category creation.The...
2021-04-2946 minBuilt in Seattle with Adam SchoenfeldRebekah Bastian (OwnTrail CEO & Co-Founder) on opening to possibility, assessing risk, and blazing your own trailOn this episode of The Built in Seattle Podcast, I talked with Rebecca Bastian, CEO & Co-Founder at OwnTrail (owntrail.com)For extras from this interview, subscribe to my weekly emailEpisode HighlightsHow she joined a 20-person startup called Zillow.The journey from PM to VP of Product over 15 yearsWhy she built an "Equity and Belonging" program in 2017.How writing a single guest blog post led to writing a book.Why she has avoided a master plan in blazing her own trail.How "accidental entrepreneurship" pulled her away from Zillow.Why your goal shouldn't...
2021-04-1539 minBuilt in Seattle with Adam SchoenfeldNick Martin (Joe Coffee CEO & Co-Founder) on avoiding sameness, overcoming anxiety, and connecting with the workOn this episode of The Built in Seattle Podcast, I talked with Nick Martin, CEO & Co-Founder at Joe Coffee (Joe.Coffee)For extras from this interview, subscribe to my weekly emailEpisode HighlightsHow the pandemic flipped Joe's business model from outbound to inbound.What happened when growth when from 15%/month to 3x in a month.Coming to terms with anxiety and self-doubt to become a founder.Why having a "burn the boats" moment helped clarify the path forward.How building storage sheds with his parents taught him the value of family businesses.Why...
2021-04-0134 minBuilt in Seattle with Adam SchoenfeldMichael Lagoni (Stackline CEO) on profitable growth, living on the frontlines, building trust, and thinking in betsOn this episode of The Built in Seattle Podcast, I talked with Michael Lagoni, CEO at Stackline.For extras from this interview, subscribe to my weekly emailEpisode HighlightsHow Stackline bootstrapped to profitability and 10s of millions.Why he raised a $50M series A as a profitable business.How his personal motivation changed from survival to duty and service.The answers he keeps finding in "the bottom of a spreadsheet."Why real-time customer feedback was the key to early growth.How getting carpel tunnel led to a popular product.The challenge in finding...
2021-03-2537 minBuilt in Seattle with Adam SchoenfeldHeather Redman (Co-Founder & Managing Partner at Flying Fish) on the psychology of investing, the power of community, and lessons in diversity, equity, and inclusionOn this episode of The Built in Seattle Podcast, I talked with Heather Redman, Co-Founder & Managing Partner at Flying Fish Ventures.For extras from this interview, subscribe to my weekly emailEpisode HighlightsHow ice cream can be a platform.Why "necessary" beats "fun and sexy." The rare attributes needed for startup founders.Why the immigrant mindset is a strong indicator for founder success.How to know if an entrepreneur is "just crazy enough."The psychology of early-stage investing.Why/how Heather is taking a broad view on DEI as an investor.The aha m...
2021-03-1138 minBuilt in Seattle with Adam SchoenfeldHoward Behar (former Starbucks President) on servant leadership and building Starbucks from startup to iconOn this episode of The Built in Seattle Podcast, I talked with Howard Behar, former Starbucks President of North America, Founding President of Starbucks International, and Starbucks Board Member. Howard is the author of It's Not About the Coffee and The Magic Cup.For extras from this interview, subscribe to my weekly emailEpisode HighlightsWhat it was like joining Starbucks in 1989 as a startup.Why it wasn't about the coffee.Why Howard spent 4 days per week visiting stores"The Person Who Sweeps the Floor Should Choose the Broom""Only the Truth Sounds Like...
2021-02-2544 minBuilt in Seattle with Adam SchoenfeldNBA legend Detlef Schrempf on winning cultures, lifelong learning, and giving backOn this episode of The Built in Seattle Podcast, I talked with Detlef Schrempf, Director of Business Development at Coldstream and NBA legend.For extras from this interview, subscribe to my weekly emailTo learn more about Detlef's Erase the Hate campaign on Cauze.Episode HighlightsHow the Sonics built a winning culture in the 90s.Why he got locked out of local gyms in college.How he learned to calm down, focus, and do less.Why he stopped trying to get a bigger house and car.How the Sonics defensive strategy g...
2021-02-1141 minBuilt in Seattle with Adam SchoenfeldJames Coyle (RealSelf CEO) on taking risks, mentors, transitioning from Amazon to startups, and learning to listenOn this episode of The Built in Seattle Podcast, I talked with James Coyle, CEO at RealSelf.For extras from this interview, subscribe to my weekly emailEpisode HighlightsHow he made the transition from Amazon to startup executive.The unconventional career choices that have paid off.Lessons from watching great leaders at Amazon.How he creates frameworks for self-improvement.Why and how he does hiking meetings. How he learned to be a better listener.How great mentors changed the way he thinks.Finding the balance between results and kindnessLessons from Amazon's leadership principles.W...
2021-02-0442 minBuilt in Seattle with Adam SchoenfeldPeter Hamilton (former TUNE CEO) on profitable growth, team vs family, and his path from CMO to CEO and $80M ARROn this episode of The Built in Seattle Podcast, I talked with Peter Hamilton, former CEO at TUNE and startup advisor.For extras from this interview, subscribe to my weekly emailEpisode HighlightsHow responding to a Craigslist post changed his life. Why you can't predict the future. The transition from CMO to CEO.How they bootstrapped a chef program and served meals to 200+ employees every day.Why TUNE became two businesses inside one. How to build a culture around customer service.The transition from bootstrapping to VC-backed. How opera singing is similar to compa...
2021-01-2146 minBuilt in Seattle with Adam SchoenfeldMaria Colacurcio (Syndio CEO, Smartsheet Co-Founder) on category creation, leadership lessons from parenting, skills over experience, and the power of focusOn this episode of The Built in Seattle Podcast, I talked with Maria Colacurcio, CEO at Syndio (synd.io)For extras from this interview, subscribe to my weekly emailEpisode HighlightsThe precision required to create a category.The parallels and differences between Smartsheet and Syndio.Why pay equity matters / why now.What really matters when serving big enterprisesHow parenting 6 kids helped Maria become a simplifier at work.Why skills matter more than experience.Lessons from working with veterans and "team over self."How to let people fail, but not become a failure.The t...
2021-01-1344 min
Seeking Wisdom with David Cancel#161: Go All in with Great Opportunities (They Are Rarer than You Think)Great opportunities are much rarer than you think. When they do come your way, go all-in. That's the takeaway DC shares on this episode of Seeking Wisdom and it's just one secret behind Charlie Munger's success. Tune in for more wisdom plus lessons from Jeff Bezos and Bill Ackman. And, is this the episode DC finally gets on Twitch? You'll have to listen to find out.
Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC and his co-host, Adam Schoenfeld, on Twitter @dcancel @schoeny @HYPERGROWTH_Pod
For more learnings from DC, check...
2021-01-1116 minBuilt in Seattle with Adam Schoenfeld[Cross-Post] Me on Revenue Diaries with Kyle Lacy - habits, ice cream, tidiness, and managing stressWHAT IS REVENUE DIARIES?Join Kyle Lacy as he interviews the top revenue leaders from some of the fastest growing companies in the world about everything OTHER than work. 5 questions about family, life, fears, challenges and faith. No wrong questions. No wrong answers. Anything goes. The only catch? The questions are not shared ahead of the interview.Join Kyle Lacy as he interviews the top revenue leaders from some of the fastest growing companies in the world about something other than work.https://feeds.transistor.fm/revenue-diaries
2020-12-2419 minSeeking Wisdom with David Cancel#160: The Psychology Episode (Essential Listening for Marketers)If you only listen to one episode of Seeking Wisdom, this should be it. Why? Because this next lesson is essential to understanding everything else. Here, DC and Adam dive into psychology – the science of how and why we make decisions. Together they unlock how to gain influence, how to persuade, how to avoid past mistakes, and so much more. Essential reading / listening for this episode: - Influence: The Psychology of Persuasion (Robert Cialdini)- Thinking, Fast and Slow (Daniel Kahneman)- Human Misjudgment (a talk by Charlie Mun...
2020-12-2114 minBuilt in Seattle with Adam SchoenfeldElissa Fink (Board Director, Former Tableau CMO) thinking in bets, teams that last, and building brandOn this episode of The Built in Seattle Podcast, I talked with Elissa Fink, Board Director and Former CMO at Tableau.For extras from this interview, subscribe to my weekly emailEpisode HighlightsThe joy of building something from nothing in the long-term.Why the Tableau leadership stayed together from startup to IPO.What motivated Elissa to move across the country and take a risk on a startup.Why the Tableau CEO became a student of other tech companies.The common patterns Elissa sees on startup Boards.Why business is more like Poker than C...
2020-12-1740 min
Surf and SalesS1E185 - Balancing a long-term strategy with customer requests with Adam Schoenfeld of DriftAdam does not describe himself as a salesperson. In fact, he thinks he's not. We think he is, what do you think? Topics include: How to navigate annual long term strategies with short term goals. Playing to win Elon Musk - The Master Plan Focus on who are we best for How does a VP of sales work internally with a strategy team? How to test the values of a company when a merger could happen.
2020-12-1439 minBuilt in Seattle with Adam SchoenfeldGrant Goodale (Convoy co-founder & CTO) on facing complexity, thinking bigger, and innovating deliberately.On this episode of The Built in Seattle Podcast, I talked with Grant Goodale, Co-Founder and CTO at Convoy (convoy.com)For extras from this interview, subscribe to my weekly emailEpisode HighlightsHow Grant scaled himself by being humble and asking for help.Why title shouldn't define your work as a founder.How getting into the weeds outside his function helped hire the right executives.Why "innovate deliberately" rather than innovate everywhere.How to use values for decision-making and avoid "refrigerator values." The importance of "prevalence and repetition."How Amazon's leadership principles influenced Co...
2020-12-1041 minSeeking Wisdom with David Cancel#159: Learning from History (AKA You Aren't Special)On this episode of Seeking Wisdom, DC and Adam dive into the lesson that inspired the show – why we all need to learn from history. Unfortunately, this is a lesson that's hard to learn and one that DC found especially difficult to internalize. Despite what we're told as children, we're not inherently special. The lessons learned by our parents and grandparents do apply to today. Tune into the full episode to learn how you too can prioritize learning from history.
Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC and his co-host, Adam S...
2020-12-0717 minBuilt in Seattle with Adam SchoenfeldThemes, Thanksgiving, and what's nextFor more content from me and updates on this podcast, subscribe to my weekly emailFeedback? Suggestions on who to interview? Email me anytime - adamseattlepodcast@gmail.comOr connect with my on LinkedIn - https://www.linkedin.com/in/adamschoenfeld/
2020-11-2518 minSeeking Wisdom with David Cancel#158: Prioritize the Biggest Rocks (and Don't Feel Guilty if You Never Get to the Small Ones)On this episode, DC and Adam dig into the next lesson DC wishes knew when he was younger – how to prioritize what matters most and why it doesn't actually matter if you never get to any of the "the small rocks." In other words, do the one thing that will move you closer to your goal. That might take five minutes or it could take many days. Either way, this method of working is the anti-checklist. Tune in to find out why.
Required reading for this episode:
The 7 Habits of Highly Effective People by Stephen Covey
The ONE Thing by Ga...
2020-11-2319 minBuilt in Seattle with Adam SchoenfeldGalen Ward (Founder, Former CEO at Estately) profitable growth, getting acquired, and finding the next ideaOn this episode of The Built in Seattle Podcast, I talked with Galen Ward, co-founder and former CEO at Estately, Startup Advisor, and builder.For extras from this interview, subscribe to my weekly emailEpisode HighlightsWhy he had no business starting a company.The co-founder dynamics that worked for Galen and Doug.Why creative people need a good "editor"The path to profitably.How he created a culture that avoided "sandcastles."Lessons from a year focused on parenting.Learning to send himself an email when angry.How he decided to sell.The challenges...
2020-11-1939 minBuilt in Seattle with Adam SchoenfeldKristen Hamilton (2x founder, SVP at Guild) on the value of inquiry, overcoming fear, and honesty in the struggleOn this episode of The Built in Seattle Podcast, I talked with Kristen Hamilton, co-founder of Onvia and Koru, SVP at Guild, and startup Board member.For extras from this interview, subscribe to my weekly emailEpisode HighlightsHow she realized that experience matters.Why she was operating from fear and what happened.The real magic of teamwork and recognizing emotions.The questions Kristen asked to get clarity of purpose during her time off.How she found calm and ease in her work.The problem with "swagger" in startup founder.How Kristen is learning f...
2020-11-1233 minSeeking Wisdom with David Cancel#157: Scaling & Selling a $100M Company with Kyle York (Former Dyn CRO)On this episode of Seeking Wisdon, DC sits down with Kyle York, former CRO, CMO, and General Manager of Dyn and current founder and CEO of York IE. Together they discuss Dyn's path to becoming a $100 million business and its ultimate sale to Oracle. Plus, the importance of working through "the Dips," mental health and well-being, the future of field sales and marketing in a post-COVID world, and much more.
Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC and his co-host, Adam Schoenfeld, on Twitter @dcancel @schoeny @HYPERGROWTH_Pod
2020-11-0933 minBuilt in Seattle with Adam SchoenfeldJoe Heitzeberg (Crowd Cow CEO) on picking the right idea, validating with strangers, and scaling a marketplaceOn this episode of The Built in Seattle Podcast, I talked with Joe Heitzeberg, CEO & Founder at Crowd Cow (crowdcow.com).For extras from this interview, subscribe to my weekly emailEpisode HighlightsWhy tech insiders laughed at the idea.What it looks like when you have more demand than supply.How to test a startup by talking to strangers at Starbucks.Why the idea for Crowd Cow broke Joe's spreadsheet.The phases of validation *before* prototyping.The secret to getting PR without doing PR.Balancing your north star while testing along the way.W...
2020-10-2941 minSeeking Wisdom with David Cancel#156: The Optimization Trap (and How to Avoid It)On this episode of Seeking Wisdom, DC and Adam touch on one of DC's vices – shiny distractions. In fact, it's DC's self-proclaimed weakness. As an eternal optimist, DC is always optimizing. But that puts your outlook only a day, week, or month out. So he's learned to set guardrails to help him avoid the next new thing and instead focus on the bigger picture. Find out how he does it in this episode. Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC and his co-host, Adam Schoenfeld, on Twitter @dcancel @schoeny @
2020-10-2613 minBuilt in Seattle with Adam SchoenfeldJuliana Stancampiano (Oxygen CEO) on the turnaround, sales hiring, publishing her book, and managing energyOn this episode of The Built in Seattle Podcast, I talked with Juliana Stancampiano, CEO at Oxygen (oxygenexp.com)For extras from this interview, subscribe to my weekly emailEpisode HighlightsThe value of a beginner's mind when making big decisions.The story behind Oxygen's turnaround from bankruptcy to serving clients like Microsoft, F5, Red Bull, Starbucks, and more.How companies get stuck on content and frameworks.How to find founder/seller fit when building a sales team.What to look for in early sales hires.What is Sales Enablement and why does it m...
2020-10-2238 minBuilt in Seattle with Adam SchoenfeldKelly Breslin Wright (Board Director, Former Tableau EVP) on making values work, the missionary sale, and what really mattersOn this episode of The Built in Seattle Podcast, I talked with Kelly Breslin Wright, Board Director and Former EVP of Sales at Tableau.For extras from this interview, subscribe to my weekly emailEpisode HighlightsWhat really mattered in the journey from $0 to $850M in revenue.How long-term relationships were the biggest pay-off from success.Why having the right people is a practical imperative.What matters more than optimizing operations.How to make company values useful and fit the personality of a business.What it looks like when companies practice what they preach.H...
2020-10-1546 minSeeking Wisdom with David Cancel#155: The Importance of Selecting the Right Mentors (and How to Do It)Show me your friends and I'll show you your future. It's a common refrain because it's true – you are the average of those you spend the most time with. That's why it's so important to choose your personal and professional mentors wisely. DC and Adam tell you how to choose the best mentors, where to look, what to expect, and more in this episode of Seeking Wisdom. Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC and his co-host, Adam Schoenfeld, on Twitter @dcancel @schoeny @HYPERGROWTH_Pod
2020-10-1218 minBuilt in Seattle with Adam SchoenfeldKirby Winfield (Ascend VC) on shifting mindset, investing in founders, and finding love in the gameOn this episode of The Built in Seattle Podcast, I talked with Kirby Winfield, Founding General Partner at Ascend (ascend.vc)For extras from this interview, subscribe to my weekly emailEpisode HighlightsHow his identity and ego got into an unhealthy state.How he hit reset on his mental and physical healthWhy founders should be able to ask for help and let their guard down.The power imbalance for founders pitching VCs.What matters after the pre-seed round.How a writing and marketing background has helped Kirby as an investor.The value of b...
2020-10-0839 minSeeking Wisdom with David Cancel#154: Double Down on What's WorkingAs an eternal optimist, DC believes in the power of ideas. Which is one reason he’s always jumping to that next ‘shiny object’. In this week’s episode, DC and Adam talk about how to avoid shiny object syndrome (spoiler alert, you’ve got to sleep on it) and instead double down on what’s working. Plus, DC shares what he’s doubling down on right now. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with DC and his co-host, Adam Schoenfeld, on Twitter @dcancel @schoeny @HYPERGROWTH_Pod
2020-09-2810 minBuilt in Seattle with Adam SchoenfeldMatt McIlwain (Madrona) on lessons from 20 years of VC investing, traits of top entrepreneurs, and building a bigger pieOn this episode of The Built in Seattle Podcast, I talked with Matt McIlwain, a Managing Director at Madrona Venture Group.For extras from this interview, subscribe to my weekly emailEpisode HighlightsAssessing founder/market fit and why it matters.Lessons from the dot-com boom and bust.Why Madrona wants to build a bigger pie of success in the community.How a multigenerational team has defined Madrona's values for 25 years.Why founders explaining complex ideas simply is an investor signal.How founders become the Chief Sales OfficerHow "the learning loop" works for the be...
2020-09-2445 minBuilt in Seattle with Adam SchoenfeldYadhu Gopalan (Esper CEO) on changing strategy, following passion, and the builder's mindsetOn this episode of The Built in Seattle Podcast, I talked with Yadhu Gopalan, CEO & co-founder at Esper (esper.io).For extras from this interview, subscribe to my weekly emailEpisode HighlightsWhy the pandemic forced quick changes at Esper.How shifting strategy led to new, bigger opportunities.Day in the life of startup CEO managing a global team and still writing finding time to write code.How Yadhu's builder mindset got him obsessed with solving this problem.The "what if" questions he asked to find a market insight.Why he likes have a c...
2020-09-1743 minSeeking Wisdom with David Cancel#153: Read Every DayDC and Adam are back on Seeking Wisdom to talk about the importance of reading every day – one of DC’s favorite topics. But he’s changed his tune a bit. Since COVID, DC understands that so much of the important stuff happens in the “space in between” – when you’re not reading or writing or listening, but rather just being. So on this episode, DC shares why he still thinks you need to read every day – and how to accomplish that goal – but also why you need to give yourself permission to be less intense about the practice.
Like this episode? Be sure...
2020-09-1412 minBuilt in Seattle with Adam SchoenfeldSidney James (Inyore Founder) on discrimination in hiring, rethinking feedback, and early stage user researchOn this episode of The Built in Seattle Podcast, I talked with Sidney James, Founder at Inyore (inyore.com).For extras from this interview, subscribe to my weekly emailEpisode HighlightsThe experiences that led to the idea for Inyore.Transitioning from school teacher to tech founder.The results of his A/B test to indicate race (and not) on job applications.How he interviewed others to find related problems.His surprising discoveries from user interviews.Why people don't speak up inside companies and the fear of judgement.The scrappy first product that led...
2020-09-1044 minSeeking Wisdom with David Cancel#152: Seeking Wisdom Is Back: How Disruption Leads to OpportunitySeeking Wisdom is back! During this 25-episode season, David Cancel shares what he wishes he knew when he was younger – and the stories behind the lessons – to help you avoid making the same mistakes. But first, in this very special episode, DC shares his thoughts on the COVID pandemic, how to pull out silver linings when possible, and why massive external events can trigger personal and professional behavioral changes. And why that just might be a good thing for you and your business. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with DC and his...
2020-08-3107 minBuilt in Seattle with Adam SchoenfeldVetri Vellore (Ally.io CEO) on context over control, betting on human potential, and finding an uncommon insightOn this episode of The Built in Seattle Podcast, I talked with Vetri Vellore, CEO & Founder at Ally (ally.io).For extras from this interview, subscribe to my weekly emailEpisode HighlightsWhat really matters in the long-term and why it's easy to lose track.Why messing up values is hard to fix later.The tactics of values. How he builds values into every part of the operations.Why context matters more than control when setting goals.How a book from 20 years ago planted the seed for Ally today.Why the job of CEO i...
2020-08-2740 min
CHURN FMEP 76 | How retention helped Drift’s VP of strategy, Adam Schoenfeld build and sell 2 companiesToday on the show we have Adam Schoenfeld, VP of Strategy at Drift, and GM of Drift Video.In this episode, we talked about how a customer-centric approach helped him build and scale two successful businesses, why he talks to his customers every single day, and why everyone at Drift has chat duty.We also discussed the importance of churn & retention when a company is being acquired, and how Adam views churn and retention now as VP of strategy at Drift vs his previous views as CEO of his own company.As usual...
2020-08-2639 minBuilt in Seattle with Adam SchoenfeldLeslie Feinzaig (Female Founders Alliance CEO) on the business of FFA, finding market fit, and authenticity as an advantageOn this episode of The Built in Seattle Podcast, I talked with Leslie Feinzaig, Founder & CEO at Female Founders Alliance (FFA).For extras from this interview, subscribe to my weekly emailEpisode Highlights:Leslie's personal experiences raising VC that inspired FFA.Why FFA is a business, not a non-profit or "charitable cause."How Leslie knew she had founder/market fit.What needs to change in 20 years and how we'll know it's working.Why FFA started an accelerator to create a flywheel.How Leslie pivoted her way to product market fit and evolved with the c...
2020-08-2039 minBuilt in Seattle with Adam SchoenfeldCraig Unger (Hyperproof CEO) on how to bring rigor to startup founding, market selection, and hiringOn this episode of The Built in Seattle Podcast, I talked with Craig Unger, Founder and CEO at Hyperproof (hyperproof.io).For extras from this interview, subscribe to my weekly emailEpisode Highlights:Hyperproof raised $5.8M early on and pilled up customer logos almost overnight. They made it look fast + easy from the outside.It turns out it was hard…Craig had the idea marinating for 15 years.He did 50+ customer interviews before writing a line of codeAnd 100+ interviews before hiring a head of sales.And that was after 20 years at Mi...
2020-08-1341 minBuilt in Seattle with Adam SchoenfeldLiz Pearce (Fresh Chalk CEO) on how to avoid unhealthy comparison, leading as a connector, and building trust with co-foundersOn this episode of The Built in Seattle Podcast, I talked with Liz Pearce, co-founder and CEO at Fresh Chalk (freshchalk.com).For extras from this interview, subscribe to my weekly emailEpisode Highlights:How a spreadsheet that everyone wanted led to the insight for Fresh Chalk.Why Liz believes in "getting your fingernails dirty," even when you've had success.Why comparison happens, but doesn't work.How to get out of the losing game of comparison.How Liz became a connector and what that means.The role of CEO as a conductor.Building trust...
2020-07-2333 minBuilt in Seattle with Adam SchoenfeldPrem Kumar (Humanly.io CEO) on fundraising during COVID, standing out with honesty, culture as a productOn this episode of The Built in Seattle Podcast, I talked with Prem Kumar, co-founder and CEO at Humanly (humanly.io).For extras from this interview, subscribe to my weekly email Episode Highlights:How he got accepted to Y Combinator from Seattle.The story that led Lisa Brummel to become an advisor.How culture can be built like a product.Thinking about diversity and remote work from the start.Why being honest about flaws helped raise money.How he stopped boiling the ocean.The importance of getting out of "sales mode" to listen.G...
2020-07-1640 minBuilt in Seattle with Adam SchoenfeldAmbika Singh (Armoire CEO) on pitching friends, building a dream closet, and learning from othersOn this episode of The Built in Seattle Podcast, I talked with Ambika Singh, the founder and Chief Bosslady at Amoire (amoire.style).Highlights:The controversy of her "Chief Bosslady" title.Getting the confidence to share her ideas.Learning to pitch her product to friends and why it's important.How the idea for Amoire stood out from her other ideas.Ambika's religion of learning from others.Why "buddies" instead of mentors.Business school vs Microsoft vs startups.The obstacles in getting started.The logistics of moving 10s of thousands of garments.Finding positive in the pandemic
2020-07-0248 minBuilt in Seattle with Adam SchoenfeldAaron Bird (Bizible CEO) inside the acquisition - how Bizible sold to MarketoOn this episode of The Built in Seattle Podcast, I talked with Aaron Bird, former CEO and co-founder at Bizible.Highlights:0:00 - 1:41 - Introduction2:16 - 4:28 -Aaron is an epic grinder, was his company an overnight success?5:03 - 7:30 - How the acquisition of Bizible happened7:55 - 10:50 - The mechanics of building relationships with third party executive teams as partners and potential acquirers.10:58 - 16:00 - How did Aaron drive customers and partners to his platform? 17:00 - 24:00 - How did Aaron plant the seed to provide an option for the future acquisition of Bizible?24:00 - 26:00 - Aaron disregarded negotiating adv...
2020-06-2550 minBuilt in Seattle with Adam SchoenfeldEmily Carrion (Rubica CMO) on startup marketing, beginners mind, and how to talk to customersEpisode NotesOn this episode of The Built in Seattle Podcast, I talked with Emily Carrion, CMO at Rubica.Highlights:A day in the life of a the elusive startup CMO.How Emily made the transition into a new, complex industry.How she learned a new space and why her lack of inside knowledge was a benefit.How the Rubica leadership team put a focus on health and family.Why avoid a marketing message focused on fear. And how Emily developed the market message for Rubica around agency instead of fear.Marketing and story...
2020-06-1045 minBuilt in Seattle with Adam SchoenfeldMatt Oppenheimer (Remitly CEO) on finding things that piss you off, willful ignorance, taking the road less traveled, and COVID-19On this episode of The Built in Seattle Podcast, I talked with Matt Oppenheimer, CEO and co-founder at Remitly.Highlights:Matt's path on the road less traveled from Business School to Kenya to finding a customer problem."Willful ignorance" and the irrational decision to start.Uncommon differentiation - respecting customers more than the competition.The "does it pisses you off" test for worthwhile problems.Pivoting without ego when people weren't using the product.Serving people in ways that doesn't scale during COVID-19.Guest Bio:The inspiration behind Remitly came when Matt was working...
2020-05-2142 minBuilt in Seattle with Adam SchoenfeldDan Shapiro, 5x founder, on how Glowforge and Robot Turtles set crowdfunding records, contrarian segmentation, and following curiosityOn this episode of The Built in Seattle Podcast, I talked with Dan Shapiro, CEO and co-founder at Glowforge.Guest BioDan Shapiro is the CEO and cofounder of Glowforge, the iconic 3D laser printer. Starting with the biggest 30-day crowdfunding campaign on record, designers have now used their Glowforge printers to create millions of products like wallets, lamps, and furniture. Dan is also the author of Hot Seat: The Startup CEO Guidebook, published by O'Reilly.Before founding Glowforge, Dan launched the bestselling boardgame in Kickstarter history, Robot Turtles, a game that teaches...
2020-04-3052 minBuilt in Seattle with Adam SchoenfeldJulie Sandler (PSL) on how humanity & mental health are driving business decisions in this crisisOn this episode of The Built in Seattle Podcast, I talked with Julie Sandler, Managing Director at Pioneer Square Labs (PSL). Links Mentions:Brad Feld on "The Thee Crises" https://feld.com/archives/2020/03/the-three-crises.htmlThe Founder's Dilemna by Noah Wasserman: https://www.amazon.com/gp/product/B007AIXKUM/ref=dbs_a_def_rwt_bibl_vppi_i0The Intentionalist: https://intentionalist.com/Shipium: https://www.shipium.com/Guest BioJulie Sandler joined PSL as a managing director in June 2017, and spends most of her time running the venture capital arm, PSL Ventures. Pr...
2020-04-2439 minBuilt in Seattle with Adam SchoenfeldAviel Ginzburg on navigating early stage companies during the COVID-19 pandemicOn this episode of The Build in Seattle Podcast, I talked with Aviel Ginzburg, General Partner at Founders Coop. FC is an early stage VC dedicated to the Pacific Northwest. Aviel is a founder turned investor. Links:https://twitter.com/avielhttps://www.trymystery.com/
2020-04-2238 minBuilt in Seattle with Adam SchoenfeldSara Itucas on serving immigrants and employees during the COVID-19 pandemicOn this episode of The Build in Seattle Podcast, I talked with Sara Icutas, COO and Co-Founder at LegalPad (legalpad.io). She's an immigrant founder herself and her story is at the core of the company’s mission.They just raised $10M and tripled the team size. The team felt like the world was their oyster.Then a global pandemic started.We talked specifically about how she's navigating the current environment, finding new opportunities, and delivering the right message for her team.Sara mentioned the book "Decisive" by Chip Hea...
2020-04-1725 minBuilt in Seattle with Adam SchoenfeldMichel Feaster on running toward fear, 7-figure deals, and category creation at Usermind & ApptioOn this episode of The Built in Seattle Podcast, I talked with Michel Feaster, CEO and Co-Founder at Usermind. Before Usermind, Michel was VP of Products at Apptio.Highlights:Michel's learnings from her famous mentor, Ben Horowitz.Mistakes and learnings in making the transition from operator to founder. Michel's journey building enterprise software for 20 years at places like Mercury, HP, and Apptio. Why "running toward fear" is now baked into Michel's philosophy. How she sees the job of founder to build a learning machine and how she's learned to let go of fear and inner shaming to...
2020-03-1242 minBuilt in Seattle with Adam SchoenfeldJoe Davy on bootstrapping Banzai to a multimillion-dollar, 50-employee businessJoe Davy's first venture was feeding chickens in North Carolina. He came to Seattle to join Avalara. Then, at 26 years old, he co-founded Banzai. In just 4 years, he's bootstrapped the business to millions of ARR, grown his team to 50 employees, and been named to Forbes 30 under 30. We got behind the scenes on Joe's journey, the benefits and challenges of bootstrapping, and Joe's mental models for building his business.Highlights:How Joe has developed patience and long term view after hearing "no" from 80 investors.How Banzai decided to bootstrap their business, where they are today, and how...
2020-02-2743 minBuilt in Seattle with Adam SchoenfeldSandi Lin on how Skilljar raised $16.5M with her car breaking down on Sand Hill RoadOn this episode of The Built in Seattle Podcast, I talked with Sandi Lin, CEO and co-founder at Skilljar.Highlights:How she struggled to raise a seed round, but then had a highly competitive series A.The mechanics of fundraising and the challenges for Seattle companies getting money from Sand Hill Road.The crazy story of her car breakking down between pitches.What happens when the tables turn and the VCs want you.Why she left Amazon, but doesn't see others doing the same.Sandi's lessons from building Skilljar and grinding out the enterprise sale.Her...
2020-02-2033 minBuilt in Seattle with Adam SchoenfeldGlenn Kelman on humility & leadership in Redfin's 14-year journeyOn this episode of The Build in Seattle Podcast, I talked with Glenn Kelman, CEO at Redfin.The highlights:The ways Glenn reinvents himself and challenges himself with each stage of growth to become a new CEO every year.Why humility matters for leaders.The 14-year journey of building Redfin, the big mission, and why Glenn is more motivated than ever.Questions Glenn has asked role models and other leaders, how Glenn has taken in other perspectives and even changed his mind about some things!How Glenn is starting to think like an investor and allocator...
2020-02-1339 minBuilt in Seattle with Adam SchoenfeldDaniela Luzi Tudor on solving the $440B substance abuse problem that she experienced first-handOn this episode of The Build in Seattle Podcast, I talked with Daniela Luzi Tudor, CEO and co-founder at WEconnect Health. The highlights:Daniela's personal story of substance abuse that led to the idea for WEconnect.How she met her co-founder, Murphy Jensen, former professional tennis player while on Richard Branson's island.The challenges building as a B2B2C business that doesn't fit the typical mold.How the principles that Daniela learned in recovery have helped influence her company culture, the way she runs meetings, and how she treats people.Raising money, growing the business, and building...
2020-02-0649 minBuilt in Seattle with Adam SchoenfeldManny Medina on how Outreach.io pivoted from near death to a $1B+ unicornOn this episode of The Build in Seattle Podcast, I talked with Manny Medina, CEO and co-founder at Outreach.io. The highlights:The story behind Outreach's successful pivot after struggling with their first business.Why keeping the team together after 2 years of "nothing" was Manny's proudest moment as CEO.Life as a $1B+ SaaS unicorn.How Manny hires for energy.How Outreach is building their culture.Manny's lessons on Seattle, founding, and growth.Guest Bio:Manny co-founded Outreach in 2014 and now serves as CEO. Prior to Outreach, Manny was employee number three on Amazon’s AW...
2020-01-2345 min
Operations with Sean LaneHow Drift’s Marketing Ops Team Got 18% Of Its Time Back (With Drift's Adam Schoenfeld and Lynn Tan)Imagine you are inviting a friend to a party. You call them up, tell them all of these amazing things about the party, and then immediately hang up before you tell them how to get there or when it is. This isn’t far off from the way some people approach marketing email today. That’s where Siftrock comes in. In this week’s episode, Sean takes you inside Drift’s own operations team with Drift’s VP of Strategy Adam Schoenfeld and Marketing Operations Manager Lynn Tan. They explore how a new addition to the tech stack is driving mo...
2019-11-2632 min
How to Get a Meeting With Anyone66: Adam Schoenfeld and Email Automation StrategiesLearn more about your ad choices. Visit megaphone.fm/adchoices
2019-08-1223 min
Sales Pipeline RadioDatabase Mgmt Tips to Increase Email Deliverability - Adam SchoenfieldClick to Listen - You'll be surprized!
Join Matt this week with his guest, Adam Schoenfeld, CEO of Siftrock, Inc.
Adam explained, "When you send emails, marketing emails or prospecting emails on the sales side, you get a lot replies back. Auto replies, bounce backs, out of office messages and of course real people sometimes raising their hand or asking questions.
Typically, what we've found is that marketers and marketing office folks handle that manually. So, we built some machine learning that works for all those replies, figure out what they are and t...
2018-10-0823 min
The Sales Technology PodcastEp 64 Adam Schoenfeld - From CEO to SDR - What I Learned Doing Sales Development at SiftrockAdam Schoenfeld has documented an incredible journey over the past few months. He’s the CEO who became an SDR at his company and lived to tell the story. Check out the posts here https://www.linkedin.com/in/adamschoenfeld/ and here https://siftrock.com/blog/from-ceo-to-sdr-what-i-learned-why-ceos-should-pay-attention/ During this experience, Adam got a taste of what Sales Development professionals go through on a daily basis. The calling, emailing, rejections and triumphs of our lives. And he lived to tell about it! What did he learn? For one thing, that the whole organization needs to ge...
2018-06-2143 min
If You Market#21: The SDR Experiment, with Adam SchoenfeldCold calling is usually the job of the newest least experienced team members. We talked with Adam Schoenfeld, CEO of Siftrock, about developing an SDR team and his experiment getting in the trenches as an SDR. Learn more about your ad choices. Visit megaphone.fm/adchoices
2018-06-1947 min