Shows
Looking OutsideLIVE from SXSW: Staying human in the age of AIEnough with the “Delving” – Staying Human in the Age of AI.Is AI making us better or worse at communicating? On one hand, platforms like ChatGPT have unlocked the ability to instantly create and customize vast reams of messaging – emails, social posts, and more. But the telltale fingerprints of AI, from overused words like “innovative” and “delve,” its preference for middle-of-the-road conclusions, and its tendency to yap at length, are also hurting our ability to actually connect with our audience. In this panel, explore how both individuals and brands can be better communicators in the age of AI.Panel...2025-03-3153 min
Negotiate AnythingBen Guttmann: Why Clear Messages Win and How to Design ThemWant to share your thoughts?Fill out our listener formRequest A Customized Workshop For Your CompanyIn this episode of "Negotiate Anything," host Kwame Christian invites guest Ben Guttmann to delve into the importance of simplicity in effective communication. Ben shares his journey from running a marketing agency to writing his first book, "Simply Put: Why Clear Messages Win and How to Design Them." They discuss the challenge of keeping messages simple and its significant impact on various aspects of life, from professional settings to personal conversations. Tune in to discover why...2024-12-1832 min
PR: Done & DonerAuthor Ben Guttmann on Designing Simple and Impactful MessagesWe invited Ben Guttmann, author of Simply Put, on the podcast. It's a book about how to intentionally design simple, clear and effective messages.
Ironically, getting simple is not necessarily easy. His book is a great guide, with practical, actionable tips, anectodes, and research behind the ideas.
In 30 minutes, Ben took us on a tour of the challenges, benefits and cornerstones of designing messages that can rise above the noise and hit home. We covered these topics and others:
The disconnect between message senders and receivers
Cornerstones of simple messages
Putting the ideas into...2024-11-1231 min
Your Digital Marketing Coach with Neal SchafferThe Power of Clear Communication in Digital Marketing with Ben GuttmannUnlock the secrets to mastering clear communication in digital marketing with insights from my guest, Ben Gutmann, a former marketing agency owner and professor. Ben shares his journey from leading a successful agency to penning his book "Simply Put: Why Clear Messages Win and How to Design Them," emphasizing the profound impact of simplicity in messaging. Discover how clear and fluent messages not only resonate with audiences but also drive successful marketing campaigns.Explore the art of crafting simple yet powerful messages, as we dissect the common traps of overcomplicating communication and the science behind why simplicity...2024-11-0751 min
Living A Life In FullBen Guttmann on the Power of Simplicity We are not as smart as we think we are. We're busy and distracted in a world that is incentivized to continually make us more of both. The only things that work, the only messages that cut through the noise, are sharp, clear, and direct. We’ve all been advised to “not judge a book by its cover,” to “not count your chickens before they hatch,” and that “Rome wasn’t built in a day.” Maybe for you, what comes to mind is something political, like Patrick Henry’s revolutionary “Give me liberty, or give me death!” or more re...2024-10-011h 18
Leaders Of Transformation511: Crafting Messages That Connect with Ben GuttmannHow can you make your message clearer and more impactful? In this episode, host Nicole Jansen speaks with Ben Guttmann, author and marketing expert, to break down the essentials of clear communication. They explore the 5 keys to effective messaging, including how simplicity, empathy, and focus impact your ability to connect with your intended audience. Ben shares lessons from his career, moving beyond flashy taglines to emphasize the importance of everyday communication. Through practical examples and actionable tips, they reveal how clear messaging can enhance leadership and inspire teams. This episode also covers balancing features and benefits, AI's...2024-09-1731 minLeaders Of Transformation511: Crafting Messages That Connect with Ben GuttmannHow can you make your message clearer and more impactful? In this episode, host Nicole Jansen speaks with Ben Guttmann, author and marketing expert, to break down the essentials of clear communication. They explore the 5 keys to effective messaging, including how simplicity, empathy, and focus impact your ability to connect with your intended audience. Ben shares lessons from his career, moving beyond flashy taglines to emphasize the importance of everyday communication. Through practical examples and actionable tips, they reveal how clear messaging can enhance leadership and inspire teams. This episode also covers balancing features and benefits, AI's...2024-09-1731 min
The Toastmasters Podcast#258: Breaking Down Nice vs. Kind: A Deep Dive with Ben Guttmann[24:39] The words "Kind" and "Nice" are simple words often used interchangeably as synonyms without thought, but they can often carry entirely different connotations. In the episode we speak with marketing executive, communications expert and author Ben Guttmann, who will explore the differences, explain when and how each can be used, and how why one of them is key to better communication.2024-09-0100 min
Get Hooked On Into A Binge-Worthy Full Audiobook Right Now.[Spanish] - En pocas palabras: Por qué los mensajes claros ganan y cómo diseñarlos by Ben GuttmannPlease visithttps://thebookvoice.com/podcasts/1/audiobook/809069to listen full audiobooks.
Title: [Spanish] - En pocas palabras: Por qué los mensajes claros ganan y cómo diseñarlos
Author: Ben Guttmann
Narrator: Bobby Sánchez
Format: Unabridged Audiobook
Length: 5 hours 33 minutes
Release date: August 22, 2024
Genres: Marketing & Advertising
Publisher's Summary:
¿Por qué algunos mensajes funcionan y otros no? ¿Por qué algunas ideas se abren paso y otras no prosperan? ¿Por qué algunas frases se nos quedan en la memoria y otras las olvidamos por completo? ¿Por qué, mientras algunos líderes inspiran el cambio, otros pasan desapercibidos? La respuesta es simple. Literalmente. Todos los com...2024-08-225h 33Indulge In This Edge-Of-Your-Seat Full Audiobook And Feel The Difference.[Spanish] - En pocas palabras: Por qué los mensajes claros ganan y cómo diseñarlos by Ben GuttmannPlease visithttps://thebookvoice.com/podcasts/1/audiobook/809069to listen full audiobooks.
Title: [Spanish] - En pocas palabras: Por qué los mensajes claros ganan y cómo diseñarlos
Author: Ben Guttmann
Narrator: Bobby Sánchez
Format: Unabridged Audiobook
Length: 5 hours 33 minutes
Release date: August 22, 2024
Genres: Communication Skills
Publisher's Summary:
¿Por qué algunos mensajes funcionan y otros no? ¿Por qué algunas ideas se abren paso y otras no prosperan? ¿Por qué algunas frases se nos quedan en la memoria y otras las olvidamos por completo? ¿Por qué, mientras algunos líderes inspiran el cambio, otros pasan desapercibidos? La respuesta es simple. Literalmente. Todos los com...2024-08-225h 33
Top Full Audiobooks in Self-Improvement, Communication Skills[Spanish] - En pocas palabras: Por qué los mensajes claros ganan y cómo diseñarlos by Ben GuttmannPlease visit https://thebookvoice.com/podcasts/1/audiobook/809069 to listen full audiobooks. Title: [Spanish] - En pocas palabras: Por qué los mensajes claros ganan y cómo diseñarlos Author: Ben Guttmann Narrator: Bobby Sánchez Format: Unabridged Audiobook Length: 5 hours 33 minutes Release date: August 22, 2024 Genres: Communication Skills Publisher's Summary: ¿Por qué algunos mensajes funcionan y otros no? ¿Por qué algunas ideas se abren paso y otras no prosperan? ¿Por qué algunas frases se nos quedan en la memoria y otras las olvidamos por completo? ¿Por qué, mientras algunos líderes inspiran el cambio, otros pasan desapercibidos? La respuesta es simple. Literalmente...2024-08-2205 minDownload Top Full Audiobooks in Self-Improvement, Communication Skills[Spanish] - En pocas palabras: Por qué los mensajes claros ganan y cómo diseñarlos by Ben GuttmannPlease visithttps://thebookvoice.com/podcasts/1/audiobook/809069to listen full audiobooks.
Title: [Spanish] - En pocas palabras: Por qué los mensajes claros ganan y cómo diseñarlos
Author: Ben Guttmann
Narrator: Bobby Sánchez
Format: Unabridged Audiobook
Length: 5 hours 33 minutes
Release date: August 22, 2024
Genres: Communication Skills
Publisher's Summary:
¿Por qué algunos mensajes funcionan y otros no? ¿Por qué algunas ideas se abren paso y otras no prosperan? ¿Por qué algunas frases se nos quedan en la memoria y otras las olvidamos por completo? ¿Por qué, mientras algunos líderes inspiran el cambio, otros pasan desapercibidos? La respuesta es simple. Literalmente. Todos los com...2024-08-225h 33Listen to the Best Full Audiobooks in Business & Economics, Marketing & Advertising[Spanish] - En pocas palabras: Por qué los mensajes claros ganan y cómo diseñarlos by Ben GuttmannPlease visithttps://thebookvoice.com/podcasts/1/audiobook/809069to listen full audiobooks.
Title: [Spanish] - En pocas palabras: Por qué los mensajes claros ganan y cómo diseñarlos
Author: Ben Guttmann
Narrator: Bobby Sánchez
Format: Unabridged Audiobook
Length: 5 hours 33 minutes
Release date: August 22, 2024
Genres: Marketing & Advertising
Publisher's Summary:
¿Por qué algunos mensajes funcionan y otros no? ¿Por qué algunas ideas se abren paso y otras no prosperan? ¿Por qué algunas frases se nos quedan en la memoria y otras las olvidamos por completo? ¿Por qué, mientras algunos líderes inspiran el cambio, otros pasan desapercibidos? La respuesta es simple. Literalmente. Todos los com...2024-08-225h 33
Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)S2E9: Why Clarity is King: The Power of Simple Messaging, ft. Ben Guttmann, author of 'Simply Put'Main Insight:Effective B2B marketing hinges on clarity; the clearer the message, the greater its impact.Guest Bio:Ben Guttmann is a seasoned marketing entrepreneur, educator, and author known for his expertise in clear communication. He authored "Simply Put: Why Clear Messages Win and How to Design Them." Over a decade, he managed Digital Natives Group, a marketing agency that evolved from small local projects to prestigious collaborations with major entities like the NFL and Comcast.The Five Principles of Simple Messaging: beneficial, or matters t...2024-08-0645 min
SIMPLE brand With Matt LylesPrinciples for Effective and Simple Communication - Ben GuttmannIn this week’s episode of the SIMPLE brand podcast, I talk with Ben Guttmann.Ben’s a marketing and communications expert who’s on a mission to train leaders in effective connection through simplified messaging. Ben’s the former co-founder of Digital Natives Group, a professor at Baruch College, and the best-selling author of Simply Put: Why Clear Messages Win - and How to Design Them.Here’s what we discuss:Why simplified messaging is necessaryWhy your messages aren’t breaking through the noiseThe different roles of communication “senders” and “receivers”How empathy should be used in co...2024-07-3140 min
The Third Way. Hosted by Justin Foster3D Conversation with Ben GuttmannIn this episode, I do something I’ve never done on a podcast episode: talked directly about branding and marketing! Thanks to an introduction from our mutual friend, Kelly Campbell, I was able to have a 3D conversation with brand communication expert, Ben Guttmann. We discuss his new book, our mutual advocacy for simplicity in branding, and how marketing has eroded the power of language and the need to return to clear, authentic communication. Ben’s links:“Simply Put” bookHis websiteHis LinkedIn This is a public episode...2024-07-1842 min
Start. Scale. Exit. Repeat.: Serial Entrepreneur: Secrets Revealed!EP158: Mastering Clear Business CommunicationDigital Age Messaging Strategies (Recorded Live on Clubhouse May 31, 2024) In this episode, host Colin C. Campbell converses with Ben Guttmann, author of "Simply Put: Why Clear Messages Win and How to Design Them." They explore the significance of clear, concise communication in business, emphasizing the principles of simplicity and empathy in effective messaging. Tune in for insights on improving your startup's communication strategy in the digital age. Hosts: Colin C. Campbell, Michele Van Tilborg Guest: Ben Guttmann2024-06-2657 min
Higher Ed Marketing LabHow to Craft Clear Messages that Win with Ben GuttmannJarrett sits down with author Ben Guttmann to discuss practical ways to simplify your marketing communication strategies. An expert on simplicity, Guttmann explains why simplicity is essential if you want to reach and move audiences—and shares plenty of tips and tactics you can use immediately to craft simpler, more effective communications. Read Ben Guttmann’s book, Simply Put: Why Clear Messages Win―and How to Design Them 2024-06-2648 min
SPEAK LIKE A CEO243: Simple is a Superpower - The 5 Factors to Get Your Message Heard. Ben GuttmannHow do you craft simple messages that win big?
That’s the question Ben Guttmann will answer in this episode.
Ben built, ran, and sold an award-winning marketing agency, teaches marketing at the largest business school in the US, and just published an outstanding book called “Simply Put: Why Clear Messages Win―and How to Design Them”
A clear and simple message is sticky, convincing, and moves others to act. In one word, simple is effective.
You probably already know that.
But the issue is: Simple is not easy. Fortunately...2024-06-0649 min
The Tony DUrso Show - Journey to Success!Design Winning Messages! | Ben Guttmann & Tony DUrso | EntrepreneurBen Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He’s an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast, NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Listen to The Tony DUrso Show every Friday at 2pm Pacific or listen on Spotify https://tonydurso.com...2024-05-311h 01
Six-Figure Speaker Spotlight49 - Exploring the Intersection of Expertise and Communication with Ben GuttmannYour host, Kelley O'Hara, talks with the Marketing Executive, Author, and Educator, Ben Guttmann. Starting a marketing agency fresh out of college is a daunting endeavor, but Ben Guttman did just that. With little experience and few connections, he faced the uphill battle of establishing credibility in a competitive industry. Despite these challenges, Ben saw the advantage of his youthful position—the freedom to take risks without the burden of significant personal overhead. His tenacity paid off as he grew his agency into a successful business, boasting an impressive roster of clients including the NFL, Comcast, NBC Universal, and th...2024-05-3032 min
No BS Agency PodcastEp 197: Ben Guttmann on Why Certain Messages Work and How to Design ThemWhat makes messaging stick?Today, I’m digging into that question with marketing and communications expert, Ben Guttmann. Plus we’ll talk about his experience of growing and then selling an agency, and the opportunities that have opened up as a result.Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win–and How to Design Them. He’s an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-found...2024-05-3036 min
Becoming Your Best | The Principles of Highly Successful LeadersEpisode 430. Simply Put. Why Clear Messages WIN and How to Design Them with Ben GuttmannHave you ever wondered why certain TV commercials, political campaign slogans, or advertisements stuck in your head and a million others simply went through you from ear to ear?In this episode, Ben Guttmann teaches us the secrets behind clear messaging and how to become better communicators. Ben is a Marketing Entrepreneur, Educator, and Author. He is the Principal at Unisphere Ideas, teaches marketing at the nation's largest business school, and authored one of the best books ever written on messaging, "Simply Put: Why Clear Messages Win―and How to Design Them." Right after college, Ben bu...2024-05-1428 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders118 - Ben Guttmann on How to Design Messages that Actually WorkIn a world overflowing with notifications and updates, how do you cut through the noise? Ben Guttmann emphasises on clear messaging as a way to get attention, salience and salience. Clarity or simplicity emerges as the beacon guiding us toward effective communication. Ben also gives his insights on how to design simple & clear messages. He answers questions like
What defines a simple message? Why is clear messaging essential in various contexts?
What are the five dimensions of clear messaging?
How does design play a role in crafting clear messages?
What strategies can minimize friction in communication?
How does empathy...2024-04-1849 min
Business is Blumin!How To Enhance Your Creativity And Communicate Your Brand Clearly - #72 | Ben GuttmannBen Guttman is a marketing entrepreneur, educator, and author who talks about messaging, communication, creativity, and business; he built and ran an award-winning marketing agency for ten years before recently selling it, wrote a book about communicating with clarity titled Simply Put: Why Clear Messages Win – and How to Design Them, and has taught marketing in the Zicklin School of Business at Baruch College for the past ten years as an adjunct professor
Episode Links:
Ben's LinkedIn - https://www.linkedin.com/in/benguttmann/
Ben's Website - https://www.benguttmann.co...2024-03-0844 min
Bombshell Business Podcast with Amber HurdleGet Simple in Your Messaging with Ben GuttmannY’all know I’m constantly teaching that when it comes to branding, you should focus on defining and positioning your value, whether as an individual, a business, an employer, or all of the above. So, as you can imagine, I was thrilled to interview someone who also honors the sublime simplicity of branding.
In fact, today’s brilliant guest, author of Simply Put: Why Clear Messages Win — and How to Design Them, Ben Guttman, says, “Simple ideas stick. Simple messages win.”
Glory, glory!
Let’s break that down even further in this interview!
Key Takeaways from Ben Guttman
*Why you need to twe...2024-03-0733 min
The Author's CornerEpisode #140: Simple, Clear, & Empathetic: 3 Keys to Effective Communication with Ben GuttmannSummary:Why is it that some messages connect, and others don’t? The answer is simple. I mean, the answer is simple, or rather, simplicity. But simple doesn’t mean it’s easy to do.In episode #140 of The Author’s Corner, Robin is joined by marketing expert Ben Guttmann, to share some of his best design principles that enable us to communicate clearly and simply with our readers. Key takeaways:The simple difference between successful and unsuccessful marketing messagesWhat it means to be “simple”How empathy and simplicity work togetherThe id...2024-03-0737 min
Live the Width of Your LifeSimply Put: Overcoming Complexity and Creating Effective Messages with author Ben GuttmannJoin me and my guest Ben Guttmann, the author of 'Simply Put: Why Clear Messages Win and How to Design Them.' From navigating the world of marketing to teaching digital marketing,Ben shares insights and practical expertise on why simplicity is key to effective communication. Discover how we can refine our messaging strategy by applying five key design principles.Highlights from this episode:The crucial role of clear messaging in marketing, enhancing the receiver's understanding and trust.Ben's five attributes of clear communication: beneficial, focused, salient, empathetic, and minimal.The significant impact of...2024-03-0539 min
People and Projects Podcast: Project Management PodcastPPP 407 | How to Get Your Message Read, Understood, and Acted Upon, with author Ben GuttmannSummary In this episode, Andy interviews Ben Guttmann about his book, Simply Put: Why Clear Messages Win and How to Design Them. They discuss how to design and deliver messages that not only capture attention but also evoke meaningful responses. They delve into concepts like simplicity, fluency, and minimal messaging. Ben demonstrates how linguistic complexity can impact a message's success. Additionally, he shares practical examples, shedding light on how to make your communication more effective, regardless of your role in a project. Overall, the conversation highlights the importance of clear and effective communication in all aspects of life and...2024-03-0537 min
The Art of ManlinessThe 5 Factors for Crafting a Simple (Read: Effective!) MessagesWhether you’re a teacher, parent, or entrepreneur, you want to be able to persuade your students, children, and customers with your messages. That’s a tall task in the modern age, when people are bombarded with 13 hours of media a day. How do you cut through all that noise to make sure you’re heard? My guest would say it’s all about keeping things simple.Ben Guttmann is a marketing educator and consultant who’s helped promote everything from the NFL to New York Times-bestselling authors. He is himself the author of Simply Put: Why Clear Mess...2024-03-0449 minNegotiate AnythingThe Power of Simplicity with Ben GuttmannRequest A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/In this episode, Ben shares his expertise on the art of simplicity in communication, exploring the reasons why keeping messages simple is challenging, and providing actionable tips for maintaining simplicity in high-stakes conversations. Listeners will also learn about the psychological impact of language fluency and its correlation with trust and receptiveness in negotiation scenarios.You will learn how to simplify complex messages, enhance your communication skills, and utilize the psychology of persuasion to create compelling messages. 2024-03-0430 min
The Innovation Meets Leadership Podcast20. Simply Put: Why Clear Messages Win with Ben GuttmannHave you ever considered how the simplicity of your message could be the key to breakthrough communication? Discover how to cut through the noise and connect more effectively.In this insightful episode of "Innovation Meets Leadership," host Natalie Born sits down with marketing communications expert and author Ben Guttmann to explore the power of simplicity in messaging.
Gutman shares his journey from starting a marketing agency to teaching and writing, emphasizing the critical importance of clear, concise communication in our cluttered world. Through engaging stories and practical advice, this episode uncovers the secrets to...2024-03-0324 min
Brand Retro with CyberdogzSimply Put with Ben GuttmannIn this captivating episode of the Brand Retro Podcast, we're thrilled to welcome Ben Guttmann, a distinguished figure in the marketing world known for his innovative approach to simplifying complex concepts. Together, we dive deep into the essence of simple marketing and clear messaging, exploring how these principles can radically transform brands and their connection with audiences. Ben also gives us an exclusive look into his latest masterpiece, 'Simply Put,' sharing invaluable insights and strategies that readers can apply to make their messaging resonate more effectively. Whether you're a marketing professional, business owner, or just passionate about clear...2024-02-1324 min
Neil Wilkins PodcastWhy Clear Messages Win, with Ben GuttmannBen Guttmann, author of Simply Put, talks to Neil Wilkins about his book that guides us in ways of simplifying our often over-complicated marketing, messages and propositions.
Visit Ben Guttmann http://benguttmann.com to view where you can buy this inspirational and informative book and to download a free chapter, to get you started.2024-02-1233 minNeil Wilkins PodcastWhy Clear Messages Win, with Ben GuttmannBen Guttmann, author of Simply Put, talks to Neil Wilkins about his book that guides us in ways of simplifying our often over-complicated marketing, messages and propositions.
Visit Ben Guttmann http://benguttmann.com to view where you can buy this inspirational and informative book and to download a free chapter, to get you started.2024-02-1233 min
Leading to WinBonus Episode - Communicating with Clarity - Ben GuttmannOn this Bonus Episode of the Lead to Win Podcast, we visit with Ben Guttmann about Communicating with Clarity. Ben is a marketing entrepreneur and educator who has helped hundreds of clients, ranging from the NFL to Nobel Laureates, from I Love NY to #1 New York Times best-selling authors. He is a co-founder of Digital Natives Group, which has worked with more than 60 authors. Since 2014, he has taught at Baruch College and has been a full time community leader in New York City--active in Long Island City Partnership, Queens Economic Development Corporation, Queens Community Board and Queens Tech Night.2024-02-0128 min
Beyond Curious ™#172: Simply Put: Why Clear Messages Win… and How To Design Them w/ Ben GuttmannKey Takeaways:[1:26] – Introducing Ben [4:27] – Ben talks about his relationship with a college professor that changed his life [6:51] – Why being a “Happy Warrior” is important to Ben[11:49] – What Neil Gaiman said in his commencement speech that resonated with Ben[13:46] – Why Ben started flossing[15:12] – What’s the problem with writing a book about simplicity?[18:09] – The correlation between simplicity and fluency and how it affects communication[23:51] – Figuring out benefits instead of features[33:00] - How to distill a message into a valuable gift to the audience [41:46] – The power of constraints to craft salient messages[45:00] – Be...2024-01-3059 min
Exitology: Unlock Your Profits, Unlock Your PotentialS15 E20: Living a Portfolio Life - How to Create Meaning Before, During, and After Your Exit with Ben Guttmann & Jason Wally WaldronStarted out of college, hired employees, got a bigger office, woke up after 10 years and asked the question - do I want to do this for the next 10 years?
Being young and at the beginning of our careers, we wanted to explore different things.
Our guiding piece was we wanted to make sure our clients had a home and employees had a job.
Hire a broker.
Competitors may some day make you an offer.
If an internal successor does not exist, look in your industry for a potential buyer....2024-01-2512 minExitology: Unlock Your Profits, Unlock Your PotentialS15 E19: 5 Timeless Design Principles to Support Clear Communication with Ben Guttmann & Jason Wally Waldron“We have to speak in a language based on stories and create a common one that we can connect with each other.”
Explore the 5 Design Principles: Benefit, Focus, Salient, Empathetic & Minimal
Many businesses know their stuff, know the language around it. They know why they care about it but they have a hard time translating it outside of their walls.
If you can communicate to the marketplace, that’s the difference between multi-million dollar company growth and value versus probably going out of business.
Constraints breed creativity.
Choose constraints based o...2024-01-2512 minExitology: Unlock Your Profits, Unlock Your PotentialS15 E18: So What? The Case for Simplicity in Communication with Ben Guttmann & Jason Wally Waldron“People don't want a quarter inch drill. They want a quarter inch hole.” - Theodore Levitt
Make sure that there is as little friction as possible between what you are trying to say and what the receiver wants to hear.
Understand the motivators of what people care about and be more effective in sales, marketing and communication.
Ask So What? - find the functional, emotional, physiological benefits and features.
Find the emotional hook that’s actually going to drive a person to pay attention.
Ben Guttmann, profess...2024-01-2412 minExitology: Unlock Your Profits, Unlock Your PotentialS15 E17: The Fundamental Breakdown in How We Communicate Today with Ben Guttmann & Jason Wally Waldron“Communication is the fundamental act of being a human”
Explore the reasons for breakdowns in communication.
When we are the receiver, we want communication. We want fluency in our messaging as a receiver. Every time something is easy, something is fluent. If something is not fluent, it takes a lot of mental processing power to make sense of it.
What is additive bias in our own head?
Lead with simplicity in your business - emails, proposals, slogans, communications, stock ticker symbols.
Research has proven there is actual value in being f...2024-01-2412 min
Clowning Around PodcastSimplicity with Ben GuttmannSimplicity with Ben Guttmann How can we make our lives more simple? How can we make our businesses more simple and why should we? Join Em as she chats to Ben about all things Simple and why it will help you in your life and your business! Follow Ben: Instagram: https://www.instagram.com/ben.guttmann/ LinkedIn: https://www.linkedin.com/in/benguttmann/ About Ben Guttmann: Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and Ho...2024-01-1655 min
On Branding PodcastWhy Clear Brand Messaging Wins with Ben GuttmannIn this episode, Arek chats with the marketing entrepreneur and author Ben Guttmann. They discuss the importance of clear, simple messaging in branding and the strategies to achieve it. Guttmann shares key principles for developing effective messages and anecdotes from successful campaigns. Don’t miss out on this insightful conversation about enhancing your brand’s communication!
2024-01-1517 min
On Brand with Nick WestergaardSimplify Your Messaging with Ben GuttmannBen Guttmann is the author of the new book Simply Put: Why Clear Messages Win — and How to Design Them. Ben is on a mission to get leaders to more effectively connect through clear and concise messages. We discussed all of this and more this week on the On Brand podcast.About Ben GuttmannBen Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He’s an experienced marketing executive and educator on a mission to get leaders to more effect...2024-01-1528 min
Play Big Faster Podcast#71: The Clear Communication Blueprint │ Ben GuttmannUnlock the secrets to impactful communication in this episode featuring Ben, an author, professor, and marketing executive. Delve into the core principles outlined in his latest book, "Simply Put: Why Clear Messages Win - And How to Design Them." Explore the art of crafting compelling messages that resonate, perfect for marketers, communicators, and anyone intrigued by the power of clear expression. Subscribe for weekly insights into the world of effective communication!2024-01-1117 min
Play Big Faster PodcastThe Clear Communication Blueprint │ Ben GuttmannUnlock the secrets to impactful communication in this episode featuring Ben, an author, professor, and marketing executive. Delve into the core principles outlined in his latest book, "Simply Put: Why Clear Messages Win - And How to Design Them." Explore the art of crafting compelling messages that resonate, perfect for marketers, communicators, and anyone intrigued by the power of clear expression. Subscribe for weekly insights into the world of effective communication!2024-01-1117 min
SPARKEDHow to Simplify Your Message So People Get ItWhat story will your audience notice and act on? How do you cut through noise to connect? And why does it seem so difficult for people and organizations to communicate clearly? In today’s SPARKED hot take episode, messaging expert Ben Guttmann joins me to explore simplifying communication to ensure it resonates. Together, we tackle why most messages fail and how to design ones that compel action. Ben reveals the gap between hyper-distracted modern brains and Stone Age instincts. And why must we meet audiences where they are? He also offers interesting insights on how to use con...2024-01-0932 min
The Unmistakable Creative PodcastBen Guttman | The Power of Simplicity: How to Craft Clear and Compelling MessagesDive into the digital world with Ben Guttmann, a master of marketing and communication, in this enlightening episode. Ben shares his expertise on effective messaging in our fast-paced digital era, emphasizing the importance of simplicity and clarity. He explores the critical aspects of communicating in a way that resonates and connects, offering invaluable insights for anyone looking to succeed in the digital realm. Whether you're an entrepreneur, marketer, or just keen on mastering digital communication, this episode is packed with actionable strategies and thought-provoking ideas. Subscribe for ad-free interviews and bonus episodes https://plus.acast.com/s/the-unmistakable-creative-podcast.
2024-01-0858 min
IDEAS+LEADERS175. Why Clear Messages Win - Ben GuttmannIn the episode 175 of IDEAS+LEADERS podcast I am speaking with Ben Guttmann about clear and simple messaging in marketing. We are speaking about structuring your message, using Chat GPT, the tools for simplifying your message and making it more attractive.
Ben Guttmann is a marketing entrepreneur and educator. He is the author of “Simply Put: Why Clear Messages Win and How to Design Them”.
Simply Put book link:
https://www.benguttmann.com/simply-put-book
Free Chapter Download:
https://www.benguttmann.com/simply-put-book/download
Ben’s LinkedIn:
http...2024-01-0819 min
Behavioral Grooves PodcastCracking the Communication Code | Ben GuttmannKurt and Tim kick off the new year with communications expert Ben Guttmann in an episode on simplifying messages.
Ben's seemingly simple lessons pack a punch, offering a treasure trove of insights into mastering clear and concise communication for both personal and professional success. Join Kurt and Tim as they navigate through Ben's five key principles, uncovering the secrets to crafting communications that truly hit the mark. From prioritizing benefits to maintaining focus, ensuring salience, embracing empathy, and adopting minimalism, the trio explores how these principles can transform your messaging strategy.
Discover how large organizations...2024-01-0857 min
The Unmistakable Creative PodcastBen Guttman | The Power of Simplicity: How to Craft Clear and Compelling MessagesDive into an insightful conversation with Ben Guttmann, a digital marketing expert and author. In this episode, Ben shares his expertise on effective communication in the digital age, emphasizing the importance of simplicity and clarity. He discusses the power of aligning messages with audiences' needs and interests, and how to leverage design principles to enhance message delivery. This episode is a must-listen for professionals and enthusiasts interested in marketing, design, and effective communication strategies. Subscribe for ad-free interviews and bonus episodes https://plus.acast.com/s/the-unmistakable-creative-podcast.
Hosted on Acast. See acast.com/privacy for more...2024-01-0456 min
Inside Personal Growth with Greg VoisenPodcast 1072: Simply Put with Ben GuttmannWelcome to another episode of Inside Personal Growth! We're joined here today by marketing entrepreneur, educator and bestselling author Ben Guttmann featuring his new book Simply Put: Why Clear Messages Win―and How to Design Them.2023-12-2844 min
Unleash Your Imagination, Through Free AudiobookSimply Put: Why Clear Messages Winand How to Design Them Audiobook by Ben GuttmannListen to this audiobook in full for free onhttps://hotaudiobook.com/freeID: 719806
Title: Simply Put: Why Clear Messages Winand How to Design Them
Author: Ben Guttmann
Narrator: Brian Wiggins
Format: Unabridged
Length: 04:31:44
Language: English
Release date: 12-26-23
Publisher: Ascent Audio
Genres: Self Development, Health & Wellness
Summary:
How do you break through the noise?
Why do some messages work when others don't? Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change—when others don't?
The answer is simple. Literally.
The most effective communicators in the world all structure th...2023-12-264h 31
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral EconomicsThe Key to Effective Communication: Simplify and Connect with Ben GuttmannIn this episode of The Brainy Business podcast, you will hear an insightful conversation between host Melina Palmer and guest Ben Guttmann, author of Attention!: The Power of Simple Decisions in a Distracted World. Guttmann shares his expertise on the importance of simplicity in communication and offers practical advice on creating messages that resonate with the audience. Through examples and analogies, Guttmann highlights the "Frankenstein problem" of overloading messages with too much information, stressing the need for focus and clarity. He emphasizes the concept of fluency in messaging and how it leads to simplicity and resonance. The e...2023-12-2249 min
Deliberate Leaders Podcast with Allison DunnEffective Messaging with Ben GuttmannBen Guttmann is a marketing and communications expert and author of “Simply Put: Why Clear Messages Win — and How to Design Them”.Ben is an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients.Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of tho...2023-12-2024 min
Business BrosUnraveling the Power of Simplicity in Marketing and Decision-Making with Ben Guttmann1279 We have a thought-provoking guest with us today, a marketing entrepreneur, educator, and author. He's on a mission to uncover the secrets behind why we make the decisions we do and how simplicity plays a pivotal role in marketing. In this episode, we'll dive into the fascinating world of marketing, decision-making psychology, and entrepreneurship. His extensive experience running a successful marketing agency and educating aspiring professionals has given him unique insights into the power of clear and concise messaging. Let's welcome to the show Ben Guttmann.
Website: https://www.benguttmann.com/
Social Media: https://www.linkedin.com/in/benguttmann...2023-12-2026 min
Free Time with Jenny BlakeSimply Put—Reducing Friction on Sales Pages and in Business Communication with Ben GuttmannJust because you use pretty words that sound nice doesn’t mean they are effective. Although we know what we do because we do it all the time; it’s hard to separate that from what your audience wants and experiences. Thankfully, today’s guest is here to help.Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them.We discuss why business owners often muck up their sales pages (what I call invitation letters), how to reduce friction when attracting clients and customer...2023-12-1936 min
Seek Go Create - The Leadership Journey for Christian Entrepreneurs and Faith-Driven LeadersEmbracing Simplicity: Ben Guttmann Shares Nuggets of Wisdom for Clear and Impactful MessagingHave you ever felt overwhelmed by the constant barrage of information and messages in today's world? Do you find yourself longing for simplicity and clarity? In this episode of Seek Go Create, join host Tim Winders as he sits down with Ben Guttmann, author of "Simply Put: Why Clear Messages Win and How to Design Them." They discuss the power of simplicity in communication, the impact of artificial intelligence, and how to effectively reach your audience in a noisy world. If you're searching for practical insights on cutting through the clutter and creating clear messages, you won't want to...2023-12-1859 min
Your Working LifeSimply Put with Ben GuttmannBook: Simply Put: Simply Put: Why Clear Messages Win - and How to Design Them Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He’s an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teache...2023-12-1625 min
Do Good WorkHow to Craft Clear Messages That Remove Friction & Drive Action with Ben GuttmannRaul interviews Marketing Expert Ben Guttmann who discusses the importance of clear and simple messaging in marketing in a podcast episode. He argues for messages that are beneficial, focused, salient, empathetic, and minimal, and suggests that trying to communicate too much at once can detract from a message's impact. Ben also addresses changes in attention spans in an increasingly distracted society, stating that this is not a new phenomenon but is impacted by data optimization and capitalist incentives that seek to fragment attention. However, he asserts that human attention spans fundamentally have not changed over time, and that ineffective...2023-12-1524 min
Serial Entrepreneur ShowHow to Write Clear Messages That Win, with Business Author, Ben GuttmannWhy are some business messages effective — while others fall flat? This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here. Meet Ben Guttmann. He is a marketing executive, a Baruch College professor, and the author of his book, Simply Put: Why Clear Messages Win and How to Design Them. Ben has worked with some of the biggest brands like the NFL, I Love NY, and TLC...2023-12-1427 min
The HERO ShowThe Portfolio Life and Memos on Marketing that Let You Win!In this episode of The Hero Show, Richard Matthews speaks with Ben Guttmann — seasoned marketer and author of “Simply Put: Why Clear Messages Win―and How to Design Them."This week, Ben takes us through his unique journey from founding a thriving agency to his role as an educator at Baruch College in New York City.Together, Richard Matthews and Ben Guttmann explore the concept of a portfolio life, delving into Ben's experiences and insights on maintaining a healthy work-life balance. The discussion also delves into crucial aspects of connecting with audiences through...2023-12-131h 04
Podcast | Write Your Book in a Flash Podcast with Dan Janal#203 – Ben Guttmann on Enhance Your Writing with Visual ElementsBen Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them.
He’s an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message.
Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients.
Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a ra...2023-12-1014 minTop Business Leaders | Write Your Book in a Flash Podcast with Dan Janal#203 – Ben Guttmann on Enhance Your Writing with Visual ElementsBen Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them.
He’s an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message.
Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients.
Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a ra...2023-12-1014 min
Rounding The Bases With Joel GoldbergEp. 904 Ben Guttmann | The Simple CommunicatorBen Guttman, an award-winning marketing entrepreneur, is an educator, curator of ideas and now, the author of Simply Put. It’s a project that streamlines years of success blending technology with humanity into a rallying cry for better communication. With simplicity ever at the forefront, he helps leaders, teams and businesses cut through clutter so they can connect more clearly - and effectively - than ever before.Website: https://www.benguttmann.com/ Instagram: https://www.instagram.com/ben.guttmann/ Facebook: https://www.facebook.com/guttmann Don't forget to check out ou...2023-12-0548 min
We Are VIP PodcastBen Guttmann ,Marketing Entrepreneur, Advisor, WriterBen Guttman, Marketing Executive, Educator and Author of Simply Put: Why Clear Messages Win – And How to Design Them, joins VIP's Casey Hasten in a discussion about creative messaging. Ben has built, ran, and sold an award-winning marketing agency, he teaches marketing at the nation's largest business school, and he's written a book on communication. In between all of that, he consults with startups, leading brands, and government agencies. About The We Are VIP Podcast:This podcast is brought to you by VIP to add value to your job or candidate search. Each week, we'll bring you he...2023-12-0424 min
The Thoughtful Entrepreneur1748 - Cracking the Code of Clear Messages with Ben GuttmannIn this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to Marketing Entrepreneur, Educator, & Author, Ben Guttmann.
In a world filled with constant noise and messaging, Ben emphasized the importance of simplicity. He explained that effective messages are simple and easy to understand. Fluent messages that require less mental load tend to perform better in terms of trust, likability, and buying behavior.
Ben mentioned Apple as a prime example when asked about brands that excel in simple messaging. Apple effectively communicates benefits rather than focusing on features, contrasting with Microsoft's struggles in marketing their Zune product.
He also...2023-12-0416 min
TheInquisitor Podcast with Marcus CauchiProf Ben Guttman: Simplicity is the Ultimate Sophistication: Embrace Minimalism and Unleash Your True BrillianceDiscover how simplicity can be the key to unlocking your inner sophistication and brilliance.
In this episode of TheInquisitor Podcast, join Marcus Cauchi as he interviews Ben Guttmann, a marketing executive and professor at Baruch College. They dive into the topic of clear communication and its importance in messaging and design.
Ben shares insights from his book, "Simply Put: Why Clear Communication Matters and How to Achieve It," where he outlines five principles:
beneficial
focused
salient
empathetic
minimal
Do you waffle? Is your communication confusing?
The meaning of your communication means...2023-12-0248 min
The ClawThe Claw Podcast | Why Clear Messages Win, with Ben GuttmannWhen we're receiving messages, we want simplicity - and yet, when we're on the other side, as the sender, we have a propensity to push over-complicated, redundant, and jargon-laden messages out into the ether. In this episode, Eric sits down with Ben Guttmann, the Founder of the Digital Natives Group and author of "Simply Put," to talk about why this is and what we as marketers can do to bridge this divide. To connect with Ben, click HERE. To connect with the show's host - Eric Holtzclaw - click HERE. To su...2023-11-2924 minThe ClawThe Claw Podcast | Why Clear Messages Win, with Ben GuttmannWhen we're receiving messages, we want simplicity - and yet, when we're on the other side, as the sender, we have a propensity to push over-complicated, redundant, and jargon-laden messages out into the ether. In this episode, Eric sits down with Ben Guttmann, the Founder of the Digital Natives Group and author of "Simply Put," to talk about why this is and what we as marketers can do to bridge this divide. To connect with Ben, click HERE. To connect with the show's host - Eric Holtzclaw - click HERE. To su...2023-11-2924 min
Transform Your WorkplaceSimplify to Amplify - The Power of Clear Messaging with Ben GuttmannWe’re all marketers at heart — at least, we hope to be when it comes to trying to communicate a clear message. In this episode of Transform Your Workplace, Brandon Laws sits down with Ben Guttmann, marketing expert and author, to discuss the why and the how of effective communication. Tune in to learn how to reduce friction, strike out the fluff, and clarify your message from the author of Simply Put: Why Clear Messages Win. TAKEAWAYS Simplicity in messaging is not just about minimalism but minimizing friction for easy understanding. Easy...2023-11-2830 minPodcast | Write Your Book in a Flash Podcast with Dan Janal#202 – Ben Guttmann on Why Your Writing Needs to Be “Simply Put”Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them.
He’s an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message.
Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients.
Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a ra...2023-11-2617 minTop Business Leaders | Write Your Book in a Flash Podcast with Dan Janal#202 – Ben Guttmann on Why Your Writing Needs to Be “Simply Put”Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them.
He’s an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message.
Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients.
Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a ra...2023-11-2617 min
Communicate Like You Give A DamnCrafting Clarity: Unveiling The Power Of Simple Messaging With Ben GuttmannOn the next episode of Communicate Like You Give a Damn, host Kim Clark connects with Ben Guttmann for an insightful conversation surrounding messaging, marketing and digital communications as a whole in reference to his new book, Simply Put: Why Clear Messages Win — and How to Design Them. As Kim and Ben take a deep dive into the foundation of his book, Ben shares his valuable insights on the power of simplicity in communication, highlighting the importance of minimalism. Ben also shares his five principles communicators can use that provide a framework for crafting powerful messages that resonate with th...2023-11-2150 min
Keys To The Shop : Equipping Coffee Shop Leaders443: Keep Your Communication Simple! w/ Author Ben GuttmannWhy do we overcomplicate things? Certainly details matter with SOPs , recipes, etc...but communication to our customers and staff can often be more confusing than helpful in delivering the impact and purpose we intend. The coffee shop is a dynamic place with a ton of inputs and noise swirling together. Having a simple clear way to communicate will help cut through the noise. Today we will be exploring how to do just that, and in turn how simple communication and messages can bring big results for cafes. I am happy to be joined today by author and e...2023-11-2049 min
My Wakeup Call with Dr. Mark GoulstonEp 565 - Ben GuttmannIn this episode I speak with Ben Guttmann, marketing and communications expert and author of "Simply Put: Why Clear Messages Win — and How to Design Them". He’s an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. His wakeup call or rather his underlying driving force was coming from a family of "make your own job" people who were supportive of his making his own way. https://www.benguttmann.com/simply-put-book2023-11-1047 min
The Marketing Book Podcast460 Simply Put by Ben GuttmannSimply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann About the Book: How do you break through the noise? Why do some messages work when others don't? Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change - when others don't? The answer is simple. Literally. The most effective communicators in the world all structure their messages the same way, by designing for simplicity. But the problem is, simple is h...2023-11-031h 11
The Duct Tape Marketing PodcastThe Importance of Simple Messaging for Marketing SuccessIn this episode of the Duct Tape Marketing Podcast, I interviewed Ben Guttmann, a marketing and communications expert, professor, and author of Simply Put: Why Clear Messages Win — and How to Design Them. He’s an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Key Takeaway: From the design of his book cover to the c...2023-11-0121 min
THRIVE: Your Agency ResourceEp 160: How to Design Clear Messages, with Ben GuttmannOn this episode of THRIVE — sponsored by E2M Solutions— Kelly and Ben Guttmann discuss how we may be making our messaging unnecessarily complicated for our audience and how to address that.Ben Guttmann and I cover these points and more:How we experience fluency in messaging as consumers;The difference between complicated and complex;Five design principles to achieve the goal of fluent messaging; andFocusing on benefits, not features, to resonate with an audience.Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, grow...2023-11-0120 min
The Good Advice Podcast: Do Business Better with Blake Binns#373 - Simply Put with Ben GuttmannWhat makes a clear and compelling message for your buyer? Ben Guttman joins the show to answer exactly that. As the author of Simply Put, Ben walks through the most important key insights for effective messaging.
Get your copy of Simply Put:
BenGuttmann.com
This episode is sponsored by Equity Business Solutions, LLC. Go to EquityBusinessSolutionsLLC.com and gain value beyond the numbers.
More on the show! If you like the episode, feel free to subscribe or follow the podcast for more content. We also have a Patreon where you can...2023-10-3139 min
TALRadioThe Power of Simple Communication | Business Influencers - 102Communication is the key to establish a good relationship - be it among humans or businesses alike. However, that is where a lot of us overdo. Simple communication, using simple words and not too much of rollercoasters is the most effective. In this episode, host Chris Salem explores the strategies of simple and effective comunication with our expert Ben Guttmann. Don't miss listening to this enlightening episode only on TALRadio!
Host: Chris Salem
Guest : Ben Guttmann
You Can Reach Ben Guttmann2023-10-2027 min
My Perfect FailureHow To Simplify Your Message with Ben GuttmannMPF Discussion with Ben GuttmannHow to Simplify Your Message with Ben Guttmann About Ben Ben is Passionate about understanding what motivates people's decisions, he has gained insights from years of running a marketing agency, teaching, and collaborating with influential brands. Ben’s core belief is in the power of simplicity, a principle he explores in his insightful and impactful new book. “Simply Put” Ben is the founder of DigitalNatives Group, an award-winning NYC marketin...2023-10-1850 min
Excellent Executive Coaching: Growing Your Business and Enhancing Your Craft.EEC 300: Biggest Mistakes Bad Communicators Make, with Ben GuttmannBen Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He’s an experienced marketing executive and educator on a mission to get leaders to simplifying their message to connect effectively. What are the biggest mistakes that bad communicators make? What are the tenants of effective messaging? Why do we always complicate things? How can we develop practices to simplify our work? How should we design our messages visually? Ben Guttmann Ben Guttmann is a marketing and communications expert and author of Simply Put...2023-10-1721 min
Bound & Determined101. Why Simple Messaging Wins GUEST: Ben GuttmannAccording to Ben Guttmann, it’s actually kind to be simple, and his new book Simply Put: Why Clear Messages Win—and How to Design Them tells us exactly how to do it. In this eye-opening interview, we chat about what authors can do to help their messaging stand out in a crowded market, the mistakes he sees people make in their communication, and tools for writers to keep their messaging on track.2023-10-1639 min
The xMonks DriveS2 E28: Clear Communication Is Uncomfortable with Ben GuttmannHow many times have you struggled to get your message across, to understand what someone else is saying, or to deal with a conflict or a misunderstanding? How many times have you wished you could communicate better, clearer, and more effectively?If you can relate to any of these situations, then this episode is for you. Our guest, Benjamin Guttmann, is a renowned expert in the field, and they're here to provide us with invaluable tips and insights on becoming an outstanding communicator. He is the author of the bestselling book "...2023-10-1345 min
Agency BytesEp 040 – Ben Guttmann, AuthorFeaturing: Ben Guttmann, Author
In this episode, I had a fascinating conversation with Ben Guttmann, the author of "Simply Put: Why Clear Messages Win – and How to Design Them." We delved into Ben's journey of founding, managing, and eventually selling his agency, Digital Natives. He discussed the strategic steps they took during the agency's exit, including segmenting sales with different partners to ensure every employee found a new job and every client had a smooth transition. Ben also shared valuable insights into the reasons and goals behind exiting and acquisitions, offering guidance for those considering a similar path.
...2023-10-1227 min
Business Growth TalksMarketing entrepreneur Ben Guttmann shares insights on clear messaging and business growthSend us a textBen Guttmann is a marketing entrepreneur, educator, and writer. He started Digital Native Group in 2011 and grew the digital agency to work with clients such as the NFL, Comcast, and NBC Universal. Ben is also a lecturer at Baruch College, teaching digital advertising. He has recently written a book called "Simply Put: Why Clear Messages Win and How to Design Them," which provides instruction on how to create simple and effective messages.Summary:Ben Guttmann, marketing entrepreneur and author of "Simply Put: Why Clear Messages Win and...2023-10-0950 min
Being Human#272 Simply Put - with Ben Guttmann> Sign Up For Our Newsletter: http://www.firsthuman.com/being-human-newsletter/
This week, I speak with Ben Guttmann, an author, marketing expert, former CEO of a successful marketing agency and educator at Baruch College. He has worked with the biggest brands in the world and came to the conclusion that the most successful ideas are simple.
In his book 'Simply Put', he provides a guide to designing simple messages that encourage action - an invaluable skill whether you're a professional marketer or just want to be a better influencer.
We talk:
Why...2023-10-0651 min
Feisworld Podcast345. Ben Guttmann: Why Clear Messages Win and How to Design ThemBen Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He’s an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed star...2023-09-2855 min
The Self-Employed LifeBen Guttman – Keep it Simple: Clear Messages in MarketingLet's keep these show notes simple – because simplicity wins, especially in marketing and messaging. I'm joined by Ben Guttman, marketing entrepreneur and author, as we dive deep into this concept. Ben highlights the challenges of communicating effectively in today's world filled with distractions, emphasizing the need to break through the brain's natural filtering process. We discuss the importance of delivering messages that are noticed, remembered, and understood. Tune in to learn why embracing simplicity in communication is crucial for connecting with your audience. Ben Guttmann is a marketing and communications expert and author of Simply Put...2023-09-1342 min
Join Up Dots - Business Coaching Made Easy (With A Bit Of Life Coaching Too)BUSINESS INTERVIEW: Ben Guttman: Simplicity, Clarity And Biz SuccessBUSINESS INTERVIEW: Ben Guttman: Simplicity, Clarity And Biz Success Ben Guttman is out guest today on the Join Up Dots business podcast. Today, we’re diving into the world of marketing and human connection. Our guest isnt just a marketing entrepreneur; he’s an educator, writer, and curator of the dance between people and ideas. Ben is here to guide us through his journey, where simplicity reigns supreme in a noisy world. His career, from marketing agencies to collaborations with industry giants, has led to a profound revelation: simplicity cuts through the clutter and paves the path to success. As we e...2023-09-0352 min
Zicklin GCMC PodcastEffective and Simple Messaging (Communication) with Ben Guttmann (BBA ‘11)Episode Notes
The world is layered, complex, and noisy – especially when we’re talking about all forms of communication that we not only receive, but that we send out as well.
In this episode, we speak Baruch College alum Ben Guttmann (BBA ’11 - https://www.linkedin.com/in/benguttmann/) about some of the elements of effective messaging and communication. Ben built, ran, and sold an award-winning marketing agency, and he teaches marketing at Baruch. He also wrote a book on messaging and communication called Simply Put, and will be out in October 2023.
Topics covere...2023-08-2522 min
The Digital Agency Growth PodcastBen Guttmann on SimplicityIn today’s world, marketing and advertisements are cluttered and busy. With so much information being thrown at us every day, how are you supposed to put out strong marketing strategies that actually catch people's attention? According to Ben Guttmann, author of the forthcoming book Simply Put, the answer is simple, clear messaging that doesn’t try too hard. Ben is here to talk about his start in marketing, his five-part framework for simplicity, and more. This week, episode 196 of The Digital Agency Growth Podcast is about simplicity!Are you leaving money...2023-08-2356 min
Experience-Focused Leaders9 - Mastering Effective Marketing Communication Principles with UniSphere Ideas' Ben GuttmannYour host, Alex Shevelenko, talks with the Advisor and Fractional CMO of UniSphere Ideas and author of the book Simply Put, Ben Guttmann. Ben Guttmann is a Marketing Entrepreneur, educator and writer. He assists good individuals and well-known brands in communicating their importance to the world. He frequently gives talks on marketing, branding, business, and technology at conferences, businesses, and universities.Ben ran the Digital Natives Group for 10 years. The group started as a small town business and then grew into a partnership with various well-known organizations. They published over 60 best-selling books from major publishing...2023-08-1656 min
Skins Agency PodcastBrand & Psychology Ep.5 - Ben Guttmann
I had the absolute pleasure to talk to Ben Guttmann. Ben has worked in our industry, has exited an award-winning company with which he's worked with the National Football League (NFL), I Love NY, Comcast, and many more!His writing has appeared, among others, in the The New York Times, The Wall Street Journal.Now he's teaching, and has a great book up and coming.
Tune in!
2023-07-0744 min