Shows
Scaling WellnessAvoiding SELLING? The secrets sales mechanism behind successful digital wellness businessesWelcome back to another episode of Scaling Wellness.Today we’re talking about something that so many wellness experts get stuck on - how to actually sell your digital product once it’s built.Even the biggest brands in the world aren’t just “hoping” people buy. They are running planned, strategic campaigns over and over again - and we need to be doing the same in wellness.In this episode, I break down:Why putting your product on your website and waiting doesn’t workWhat a sales funnel actually is (without the jargon)A...
2026-02-0923 min
Scaling WellnessYour clients aren’t buying your method - They’re buying your promiseIn this episode of Scaling Wellness, I’m talking about one of the most important (and most misunderstood) elements of building a successful digital wellness business: the promise.So many wellness experts believe their clients are buying Pilates, yoga, coaching, nutrition, or strength training. They’re not. They’re buying a future outcome.They’re buying relief, confidence, clarity, consistency, safety, freedom - and the belief that this time, it’s going to work.In this episode, I break down what the promise really is, why it matters so much, and how getting this right...
2026-02-0222 min
Scaling Wellness[Q&A Episode] What wellness experts are really struggling with onlineWelcome back to another episode of Scaling Wellness.Today’s episode is a little different - I’m answering real questions that came directly from my Instagram audience.Here’s what we cover 👇1. Can You Overdeliver (and Overwhelm) in a Membership?2. How Do I Build an Audience Without Burning Out?3. Can I Have More Than One Niche?4. How Do I Grow Without Paying for Ads?This episode is for you if:You’re building (or rebuilding) a membershipYou’re tired of feeling like...
2026-01-2622 min
PR Made Simple53. PR Success Story: Getting Known by Doing What Actually Works with Caroline CoppSmall Biz PR strategist Pippa Goulden sits down with wellness business coach and Get Known alumni Caroline Copp to discuss why waiting to be discovered doesn't work, how to build your profile strategically (without doing ALL the things), and why sending the email is the only thing standing between you and the opportunities you want.Connect with Caroline:https://www.carolinecopp.co.uk/https://www.instagram.com/carolinecopp/https://www.carolinecopp.co.uk/scaling-wellness-podcastAnd once you've had a listen you can: Follow me...
2026-01-2036 min
Scaling WellnessHigh Effort, High Reward: The traits that win in online wellnessIn today’s episode of Scaling Wellness, I’m giving you a little trigger warning: this episode is PUNCHY and will walk you through what succeeding in the online space is really going to take.Because I see it all the time - wellness experts stepping into the online space thinking it’ll be the easier route.But I’m here to tell you that building a digital wellness business is not the easy option. It’s a different kind of hard. And if you’re committed to freedom, scalable income, and bigger impact… it’s also the right...
2026-01-1935 min
Scaling WellnessWhy your expertise alone isn’t enough in the AI eraIn today’s episode of Scaling Wellness, I’m sharing a really honest reflection on where the wellness industry is heading, and why, despite AI and free information being everywhere, experts are more needed than ever.I share a very real example from my own life right now as I prepare for my first HYROX event. Like most people, I turned to ChatGPT to create a training plan, and honestly? It did a great job.But it also highlighted something crucial.The problem isn’t access to informationEverything we know as wel...
2026-01-1229 min
Scaling WellnessIf your wellness business felt messy in 2025… This episode will change your yearWelcome to the first episode of 2026!If 2025 left you feeling like your digital offer should have worked… but didn’t? This episode is exactly what you need to hear.Many wellness experts go into the year with beautiful plans - a course, a membership, a video library, a programme - full of hope that “this will be the thing.”But without the right system behind it? Even the best ideas fall flat.In this episode, I break down:✓ Why your digital offer didn’t grow in 2025 (and it has nothing to d...
2026-01-0518 min
Scaling WellnessWhat actually happened in my business this year (The 2025 Debrief)In this final episode of 2025, I’m taking you properly behind the scenes of my business – the highs, the lows, the “what on earth was I thinking?” moments, and what I’m taking with me into 2026.I love a behind-the-scenes moment (hello terrible reality TV), and I know so many of you do too. So this is my honest debrief on what this year has actually looked like as a digital wellness business owner – beyond the Instagram highlight reel.In this episode, I share:My biggest high of the year: launching and growing the Scaling Well...
2025-12-2940 min
Scaling Wellness“I don’t want to prey on insecurities” – Marketing Face Yoga without the toxic beauty narrative, with Charlotte MurrayIn today’s episode of Scaling Wellness, I’m joined by one of my clients, Charlotte Murray – a Pilates teacher and face yoga teacher who built something incredibly powerful… and then hit the exact point where so many wellness experts get stuck.Charlotte’s story will feel very familiar if you’ve ever:Created a digital course that sold… then stalledFelt pulled in too many directions between in-person work and online offersFelt uncomfortable with “salesy” or fear-based marketingWondered whether you should start again instead of scaling what you already haveWe talk honestly about what happens after...
2025-12-2237 min
Scaling Wellness5 Big wins my clients are celebrating this weekWelcome to episode 50 of the Scaling Wellness Podcast!What started in January as my slightly wobbly attempt to share the “how” behind building a scalable wellness business has now become 50 episodes of real strategy, and real transformation.So today felt like the perfect moment to celebrate… but not by listing 50 things (nobody needs that level of chaos in their earbuds).Instead, I’m sharing five BIG wins my clients have achieved in just the last five weeks - so you can truly see what’s possible when you build a digital offer and start scal...
2025-12-1518 min
Scaling WellnessThe viral post that did nothing for my business (and what to do instead)This week on Scaling Wellness, I’m taking you behind the scenes of a viral moment… that went absolutely nowhere.Back in 2020, one of my posts unexpectedly blew up - 2 million views, 2,000 new followers, comments flying, notifications buzzing… and zero sales.Not one enquiry.Not one email sign-up.Not even a curious DM.Why?Because visibility without strategy is just noise.In this episode, I’m breaking down:What actually went wrong with that viral postThe real metrics that matter when you’re building something...
2025-12-0824 min
Scaling WellnessLisa B on how Pilates became a real career path for teachersIn today’s episode of Scaling Wellness, I’m joined by someone many of you will already know (and adore!)… the incredible Lisa Bradshaw - aka Lisa B Pilates.Lisa has been in the Pilates world for 30 years and is one of the most respected teacher-trainers in the industry. She runs her own academy, specialises in continuing education, and has taught everyone from brand-new teachers to fully fledged educators looking to deepen their craft.And today… we’re having a real, honest conversation about what’s happening inside the Pilates industry right now.Inside the e...
2025-12-0135 min
Scaling WellnessStill helping “everyone”? This is why you’re invisible onlineIn today’s episode of Scaling Wellness, I’m pulling back the curtain on something BIG… and very close to my heart.🎉 STAND OUT is officially LIVE.If you’re a wellness expert who’s tired of dancing around your niche, second-guessing every decision, and feeling like your online business is stuck in “almost there”… this episode is your turning point.I’m sharing the messy, chaotic journey that led me here - including the 6 years I spent circling my niche, the hilarious overthinking loops I got stuck in, and the moment I realised:👉 You...
2025-11-2426 min
Scaling WellnessCleaning before the cleaner? Let's start messy!Ever caught yourself tidying up before the cleaner comes, or washing your hair before the hairdresser? 🙋♀️If so, this episode is for you - because the same mindset that keeps your house spotless might be the one keeping your business stuck.In this week’s Scaling Wellness, I’m diving into why perfectionism masquerading as “preparation” is the biggest brake on your business growth, and why messy, imperfect action is the real secret to success online.I share:✨ The hilarious (and slightly painful) story of my £2,000 “perfect” first launch that went nowhere✨ Why your...
2025-11-1720 min
Scaling WellnessBTS - What I learned on retreat. 3 secrets from inside the 6-figure roomI’ve just got back from a two-night mastermind retreat on the Gloucestershire–Welsh border, and I’m bringing you right into the room with me. In this behind-the-scenes debrief, I share three lessons that landed hard, and how I’m applying them in my own business (so you can, too).What I cover:Six-figure owners have revenue gaps too. The difference? They spot them early and plug them on purpose - cash-injection campaigns, bundles, upsells, reactivations, and faster pivots.New level, new devil. Mindset blocks don’t disappear; they evolve. I share the exact questions I’m asking m...
2025-11-1031 min
Scaling WellnessYou don’t need more followers - You need more leadsIn this episode, Caroline dives into one of the least glamorous (but most vital) parts of growing your digital wellness business: lead generation.If your audience has plateaued, your emails get crickets, or your launch felt harder the second time around, this episode will help you see exactly what’s going on - and how to fix it.You’ll learn:💡 Why every business needs a constant flow of new people - and what a healthy lead pipeline looks like💡 The 3 most common audience problems💡 Why unsubscribes are a good thing (a...
2025-11-0325 min
Scaling WellnessWhat's keeping you stuck? It’s not your strategy, it’s your subconscious - with Rebecca HaydonWelcome to Scaling Wellness - the podcast for wellness experts, teachers, and coaches who are ready to break free from trading time for money and build something scalable online.This week, I’m joined by someone very special in my own journey: my former coach, Rebecca Haydon. Rebecca is a subconscious business mentor, NLP trainer, and the founder of The Subconscious Institute, where she certifies coaches and practitioners in NLP and hypnotherapy.In this episode, we go deep into what’s actually keeping so many smart, hardworking wellness professionals stuck - and spoiler: it’s almost...
2025-10-2736 min
Scaling WellnessBuilding a wellness business that gets taken seriouslyIf you’ve ever felt like your wellness business isn’t taken seriously, by friends, family, or even yourself...this episode is for you.I’m sharing the honest truth about what it really takes to go from “nice little side business” to credible, sustainable company. Because so many of us start our wellness careers full of passion and purpose… but somewhere along the way, it can start to feel more like a hobby than a business.In this episode, I dive into:✨ The moment I realised I was running a job, not a business...
2025-10-2024 min
Scaling WellnessBuilding successful digital wellness offers - Luck, Hustle or Ease?Welcome back to Scaling Wellness! In this episode, I’m pulling back the curtain on what it really takes to build a successful digital wellness business - “luck”, hustle or “ease”?For years I’ve been brilliant at hustle, head down, hard work, do-the-thing energy. But ease? That’s something I’ve had to consciously create. And what I’ve learned (and now teach my clients) is that success happens in seasons. There are times to push and times to pause, times to build and times to optimise.In this episode, I share:💡 The four distinct pha...
2025-10-1325 min
Scaling WellnessThe “perfectionist tax” that kept me stuck for 6 years!Welcome to Scaling Wellness - the podcast for wellness experts ready to break free from time, energy, and revenue caps. I’m Caroline Copp, business coach for wellness entrepreneurs.Today I’m talking about the Perfectionism Tax - the hidden cost you pay when you make your offer, launch, or growth plan harder than it needs to be. If you’ve ever found yourself endlessly tweaking your About page, adding “just one more module,” or waiting for life to calm down before you launch… this one’s for you.In this episode, I cover:Classic perfec...
2025-10-0626 min
Scaling WellnessFreedom First (from Barcelona!): Designing a Wellness Business That Works for YouWelcome back to another episode of Scaling Wellness! As you’re listening to this, I’ll be in Barcelona so it felt like the perfect moment to talk about something I know so many of us crave in business and life: freedom.I’ve been teaching Pilates since 2004 and like many wellness professionals, I started with evenings, weekends, and classes that fit around my family. But I’ll never forget lying on a unicorn float in a pool one summer, realising that my income stopped the moment I left the studio. That was the spark that led me to di...
2025-09-2919 min
Scaling WellnessStop chasing new leads 24/7 - keep the clients who already love youToday I’m diving into the most underrated growth strategy in our space: retention. If you’re tired of feast-or-famine launches, this episode will help you turn one great programme into a simple, scalable client journey that people want to stay in.In this episode, I cover:Why retention matters in wellness: lower acquisition costs, better results, stronger testimonials, and a stable revenue baseline.Three retention models you can use now:Re-signing into your evergreen programme (e.g., repeat your 12-week with fresh goals, clear milestones, progress reviews).Levelling up to the next stage of supp...
2025-09-2222 min
Scaling WellnessSuccess Story: Karen Wilson on niche breakthroughs, launch plans, and building a front-end offer that grew her membershipWelcome back to Scaling Wellness. Today I’m joined by Karen Wilson of Samanya Yoga—and full disclosure, this episode nearly didn’t happen thanks to some heroic tech gremlins. Third time lucky! But i’m so glad it did, because Karen’s story will resonate with so many of you who’ve “done it all” in-person and are ready to grow online without giving up family evenings or burning out.Karen shares how she moved away from in-person group teaching to have a sell-out first launch and thriving membershipWe dig into the messy middle most peop...
2025-09-1531 min
Scaling WellnessEvergreen vs Cohort vs Hybrid: What’s really working in wellness (right now)In todays episode I’m unpacking a question I hear constantly: Should I run my digital program as live cohorts or go fully evergreen?I’ve done all three, and in this episode I share what’s worked, what hasn’t, and the hybrid model I’m using (and teaching) to keep enrolments steady and client results high.In this episode, I cover:Live Launch / Cohort Model- When it works and the downsidesEvergreen Model - The promise vs. the pitfalls Hybrid Evergreen - the middle-ground approach im using in my business and with my clientsCho...
2025-09-0826 min
Scaling WellnessStuck at 15 members? How to niche without losing your communityIf you’ve poured your heart into building a membership or digital product, only to hit a plateau at 10, 20, maybe 30 members, listen up!When you first launch, most of your sign-ups come from your warm network - friends, family, and your local clients who already know and trust you. But when it comes to scaling, being a generalist often keeps you stuck.In this episode, I’m talking about:Why so many wellness memberships stall around the 15–50 member markThe fears that keep us from niching down like “What if I offend or lose people I care a...
2025-09-0129 min
Scaling WellnessThe FLOW Series: Your roadmap to a scalable wellness business. BONUS episode - R is for RETAIN - How to keep clients coming backWelcome back to Scaling Wellness! This week, we’re wrapping up our FLOW(r) series with a bonus episode - and it’s all about R is for RETAIN.Retention might not sound sexy, but it’s the secret strategy that makes your business sustainable.Because if you're always focused on getting new clients, you're missing the easiest, most profitable path to growth — keeping the ones you've already got.In this episode, we’ll cover:Why client retention boosts your income and your impactHow to build a seamless next-step journey for your clientsSim...
2025-08-2522 min
Scaling WellnessThe FLOW Series: Your roadmap to a scalable wellness business. Episode 4: Retention, Referrals & Raving FansWelcome back to Scaling Wellness! We're in part 4 of the FLOW series, where I walk you through the five essential steps to marketing and scaling your digital product as a wellness expert.This episode is all about the W or the "WOW" - the magic that happens after someone buys.The success of your offer isn’t just about the launch. If your clients aren’t engaged, getting results, or raving about their experience, your business will always feel like a grind to grow.Inside this episode I cover:How to create a po...
2025-08-1815 min
Scaling WellnessThe FLOW Series: Your roadmap to a scalable wellness business. Crafting a product that sells itselfWelcome back to Scaling Wellness! This is part three of our five-part FLOW series — the framework I use inside the Scaling Wellness Accelerator to help wellness professionals scale their digital offers with clarity, confidence, and ease.In today’s episode, we dive into “O is for Offer” — the step where we move from nurturing to converting leads into paying clients. You’ll learn why most digital offers don’t sell, how to position your offer to make it irresistible, and what kind of launch strategy works best for your energy and your audience.We explore:Why features...
2025-08-1121 min
Scaling WellnessThe FLOW Series: Your roadmap to a scalable wellness business. Episode 2 - How to turn followers into paying clientsWelcome back to Scaling Wellness and the second episode in my 5-part FLOW series. Today we’re diving into L for Lead — where the magic of nurturing and connection-building happens.You’ve have an audience, but if you're wondering why your digital product still isn’t selling, the missing link might be this step.Inside this episode, I share:How to build trust online without giving away the farmWhy storytelling is your secret marketing weaponWhat your email list is really for (hint: not just launches)The invisible, consistent work most people skip, and why it costs...
2025-08-0426 min
Scaling WellnessThe FLOW Series: Your roadmap to a scalable wellness business. Episode 1 - Getting foundIn this episode, I’m kicking off a brand new 5-part series breaking down the FLOW system I teach inside the Scaling Wellness Accelerator, starting with the first step: FIND. If you’re struggling to grow your audience, feel like your content is falling flat, or just aren’t sure how to reach the right people online, this one’s for you.You’ll learn:How to clarify your message so it attracts your ideal clientThe difference between content that just fills space and content that builds authorityWhere to focus your energy when growing your audienceWhat makes an e...
2025-07-2823 min
Scaling WellnessSuccess Story: Zero to digital product in 6 weeks - Deborah’s classical pilates success storyWelcome back to Scaling Wellness! In this episode, I’m joined by the incredible Deborah Williams – a Pilates teacher with over 25 years of experience, a music career, and a big vision for building financial freedom through digital products.Debs shares her honest, inspiring journey of stepping back into the Pilates world, this time not to teach by the hour – but to create a digital course that reflects her deep embodiment of the method and her desire to mentor others. We talk about how she refined her idea, built a classical mat Pilates course from scratch, launched her founde...
2025-07-2137 min
Scaling WellnessThe #1 thing you need to build trust in a crowded marketThis week on Scaling Wellness, I’m talking about the power of your origin story, and why it’s more important than you might think.I’ll walk you through:Why your story builds instant trust and connectionWhat happens when you don’t have one (or aren’t sharing it)What to do if you're not your ideal clientA simple framework to uncover and shape your storyI share a powerful example from a recent Q&A where a coach’s story left such a mark on me that I would’ve bought anything he was offerin...
2025-07-1421 min
Scaling WellnessSuccess Story: Failing fast - The power of the pivot with Jane LefeverWelcome to another episode of Scaling Wellness! This week I’m joined by the brilliant Jane Lefever – a former corporate professional turned Pilates teacher and now a digital course creator.Jane shares her full journey with us – from discovering Pilates while juggling motherhood and a demanding career, to launching her first digital membership during lockdown... and why that model stopped working.We talk about:How motherhood led Jane to seek flexibility in wellness workWhy her first online product (a Pilates course for bowel cancer survivors) didn’t take off – and why that wasn’t a failureThe...
2025-07-0736 min
Scaling WellnessDesigning a wellness business that supports the life you actually wantIn todays episode, I’m asking a question that might feel uncomfortable—but is absolutely essential: Is your wellness business helping you build the life you want, or is it blocking it?As wellness professionals, we often enter this industry with the dream of more balance, more impact, and more freedom. But too often, we find ourselves recreating burnout in a new form...still overworking, still time-poor, and still stuck.This episode is a powerful reminder that you get to choose what your business looks like. I share my own journey, from early experiences of burn...
2025-06-3022 min
Scaling WellnessSuccess Story: No email list or website - How Jo created a wellness program that sold out in 36 hoursIn this episode of Scaling Wellness, I’m joined by the amazing Jo Steele — a yoga teacher, school teacher, and now proud digital course creator.Jo joined the Digital Course Creator with no email list, no website, and zero digital product experience WHILST STILL WORKING AS A TEACHER! But within weeks, she created and sold out her very first course, Strong & Centered, a strength-focused yoga program designed specifically for midlife women who want to future-proof their health.We talk about:How Jo found her niche and crafted a message that truly landedBuilding her audience from...
2025-06-2334 min
Scaling WellnessWant more sales, less stress? Here’s the ‘boring’ business secretIf you’re constantly tempted by new offers, fresh ideas, and exciting directions... this one’s for you.In today’s episode of Scaling Wellness, I’m making the case for a “boring” business. But spoiler alert — boring does not mean uninspiring or dull. It means repeatable. Predictable. Scalable. And honestly? That’s where the freedom lives.I’m sharing:Why having one core offer is the secret to sustainable growthHow to rewire your brain to get dopamine hits from results (not distractions)What happens when your business runs on simplicity — and how that unlocks massive crea...
2025-06-1620 min
Scaling WellnessThe real reason you're holding back from giving a guaranteeIn this episode of Scaling Wellness, we’re talking about one of the biggest fears wellness experts face when trying to grow online: promising a result.If you’ve ever thought, “I don’t want to overpromise” or “What if someone doesn’t get the result?” this one’s for you.I’m sharing why this fear often has less to do with ethics… and more to do with a lack of clarity around your niche.We’ll cover:Why not promising a result actually hurts your businessHow vague messaging keeps you stuck and sales stagnant...
2025-06-0918 min
Scaling WellnessThe truth about wellness membershipsThis week on Scaling Wellness, I’m talking about wellness memberships, the truth, the pitfalls, and whether they’re still a smart move in 2025.You might be wondering whether launching or scaling a membership is the right next step for your wellness business. Maybe you’ve already got one ticking along, or perhaps you’re dreaming of passive income and recurring revenue. Either way, this episode is for you.I’m sharing:Why memberships boomed during the pandemic...and why many aren’t working nowThe biggest mistakes I see wellness pros making (including the myth of “jus...
2025-06-0230 min
Scaling WellnessHow to legally protect your wellness business online — contracts, refunds & scaling safely with Lucy LegalIn this episode of Scaling Wellness, I’m joined by the incredible Lucy Wheeler (better known as Lucy Legal) to unpack everything wellness entrepreneurs need to know about legally protecting their business online.If you’re creating a digital product like a course or membership, or you're coaching, teaching, or leading wellness sessions in person or online, this conversation is a must-listen.Lucy is a former city lawyer turned legal entrepreneur, and she brings a unique perspective as someone with deep roots in the fitness industry herself. She now runs a successful legal template shop and...
2025-05-2635 min
Scaling WellnessWhat’s really holding you back from moving online?Welcome back to Scaling Wellness! In this episode, I’m diving into something that holds so many wellness professionals back from scaling their business: fear...and the sneaky excuses that come with it.If you've ever thought:“What if no one buys it?”“I don’t have time.”“The tech overwhelms me.”“What will people think?”…then this episode is for you. I’ve been there too—and I’m sharing the exact mindset shifts and practical strategies that helped me (and my clients) move through fear, validate digital offers before building them, and launch with confidence.
2025-05-1928 min
Scaling WellnessIs the wellness space too saturated to start a digital product?Hello and welcome back to Scaling Wellness, today we’re tackling one of the biggest mindset blocks I hear from so many wellness professionals:“Isn’t the digital space too saturated for me to launch something now?”If you’ve ever scrolled through Instagram and felt like everyone is already out there selling a digital course or online programme, this episode is here to remind you: the wellness space isn’t full...it’s waiting for you.In this episode, I share:Why your experience as a wellness expert is needed now more than ever...
2025-05-1227 min
Scaling WellnessClient Success Story: How to create and sell out your first online wellness programIn this inspiring episode of Scaling Wellness, I'm interviewing Natasha, a Pilates teacher who successfully transitioned from a corporate career to building a thriving wellness business. Natasha shares her journey of creating "The Core Club," a digital program designed specifically for busy working mums seeking to rebuild their core strength after having children. Learn how proper market research, understanding her ideal client, and being open to feedback led to a sold-out launch and a sustainable business model.Natasha has over 10 years experience teaching Pilates in a range of settings throughout London. As a mum of 2, she is...
2025-05-0535 min
Scaling WellnessWhat to do if nobody buys!In this honest and vulnerable episode of Scaling Wellness, we tackle a reality many wellness entrepreneurs face but few discuss - what to do when your digital product launch doesn't meet expectations. Using personal experience from my Core Revival program launch, I share how an initial disappointment transformed into a 10k success through strategic pivoting and mindset shifts. Learn why your first launch is often your hardest, why "overnight successes" are usually anything but, and the exact framework to analyze your launch data objectively.Resources Mentioned:Scaling Wellness Accelerator (doors close May 5th) https://www.carolinecopp...
2025-04-2834 min
Scaling WellnessHelp Your Wellness Clients To Say Yes! 4 Touch Points Your Marketing Must IncludeWellness clients make purchasing decisions differently!In this value-packed episode, I explore the four critical touchpoints wellness entrepreneurs need to master to authentically connect with potential clients and help them to say YES! Moving beyond marketing tactics, we dive into the emotional journey clients experience before committing to their wellness transformation.WHAT YOU'LL LEARNWhy sharing specific moments of understanding your clients' struggles creates stronger connections than listing credentialsHow to present transformation stories that feel genuinely achievable rather than unrealistically dramaticTechniques for creating judgment-free spaces where clients feel safe being vulnerableMethods for identifying and...
2025-04-2128 min
Scaling WellnessFinding Your Tribe: How the Right Community Accelerates Business GrowthIn this episode, I explore the power of finding the right business community and how it can dramatically accelerate your growth as a wellness entrepreneur. I discuss why traditional networking often falls short, the three dimensions of effective community support, and how to choose the right people to surround yourself with as you scale.Key Topics Covered:Why traditional networking can be draining for many entrepreneursThe difference between surface-level connections and deep, meaningful business relationshipsThe three dimensions of community support: peer accountability, expert guidance, and implementation supportHow to choose the right community based on your business...
2025-04-1424 min
Scaling WellnessFrom Feast or Famine to Consistent Revenue: How to SCALE your digital productIn this episode of Scaling Wellness I chat through the challenges of scaling a digital product after an initial successful launch (or even a flop!) Here are some highlights...When you experience a "meh" second launch how to keep moving forwardsThe struggle of the feast or famine launch cycleFeeling stuck after initial product successThe challenges of growing a new audience of raving fansI share 4 key elements to scaling1. Audience Building2. Conversion 3. Scaling Systems4. Mindset And if you get to the...
2025-04-0725 min
Scaling WellnessMember Questions Answered - "How do I overcome niche paralysis?"In this episode of Scaling Wellness, I address a common challenge faced by wellness experts: choosing the right niche for your digital course!Key TakeawaysNiching is crucial for online business success, especially when targeting a broader audienceSpecificity in your target market helps create more resonant and effective marketingChoosing a niche is not a permanent decision, but a strategic testThe importance of understanding specific pain points for your ideal clientHow broad offerings can actually reduce your appeal to potential customersResources MentionedDigital Course Creator Waiting List https://www.carolinecopp.co.uk/DCCwaitlist...
2025-03-3117 min
Scaling WellnessTransforming Postnatal Support One Instructor at a Time with Alice JohnstoneIn this inspiring episode of Scaling Wellness, I interview Alice Johnstone, a passionate postnatal Pilates coach who transitioned from the corporate world to creating a meaningful business supporting new mothers and training Pilates instructors. Alice shares her journey of identifying a critical gap in postnatal care, building her one-to-one Pilates practice, and expanding into online education for instructors.Key TakeawaysThe importance of specialised, personalised postnatal supportStrategies for building an online business alongside in-person workOvercoming imposter syndrome and finding your ideal clientThe value of patience, persistence, and continuous learning in entrepreneurshipPricing your services based on the...
2025-03-2439 min
Scaling WellnessYour Path to Press Features: PR Strategy Simplified with Pippa GouldenIn this episode of Scaling Wellness, I am joined by Pippa Goulden, a seasoned PR expert with over 20 years of experience, as she demystifies Public Relations (PR) for small business owners. Pippa shares her journey from managing big brand PR to focusing on small businesses where she can make a tangible impact. She highlights how leveraging third-party endorsements through various channels like magazines, podcasts, and collaborations can significantly boost a business's visibility and credibility. Pippa provides actionable steps on getting started with PR, focusing on networking, building a strategy, and overcoming mindset barriers...
2025-03-1731 min
Scaling WellnessThe Digital Course Creator - everything you need to knowJoin the DCC today https://www.carolinecopp.co.uk/DCC-infoAsk me a question about the DCC (DM me here) https://www.instagram.com/carolinecopp/
2025-03-1415 min
Scaling WellnessClient Success Story - From Corporate Lawyer to Wellness Expert: From Corporate Lawyer to Wellness Expert: Launching a Digital Course in the “Saturated” Perimenopause Market with Carly CorrigallIn this inspiring episode, Carly Corrigall shares her transformative journey from corporate lawyer to successful wellness entrepreneur, detailing how she created a digital course in the perimenopause space despite initial doubts and perceived market saturation.Key TakeawaysTransitioning from in-person to digital offeringsOvercoming the fear of entering a "saturated" marketThe power of community in course developmentImportance of tailoring content to actual client needsMemorable Quotes"Everything we do, everything we teach, someone can look up. But that's not what they're buying.""Life is too blimmin' short to feel so-so and just be like...
2025-03-1036 min
Scaling WellnessClient Results | How to Promise Without OverpromisingIn this episode, I explore the often challenging topic of offering guarantees for wellness digital products. Many wellness experts hesitate to promise specific outcomes to clients, but this reluctance can impact sales and client trust. Learn how to ethically frame guarantees while setting realistic expectations.Key PointsUnderstanding the Ethical Tension: Why wellness professionals (like personal trainers) struggle with guaranteeing specific outcomes due to factors outside their controlThe Power of Niching Down: How knowing your exact audience makes it easier to confidently guarantee results within specific parametersThe GPS Analogy: Your digital product works like a GPS—it gu...
2025-03-0333 min
Scaling WellnessGUEST EPISODE: Money Mindset in Wellness: Why It's OK to Profit from Helping Others With Ray DoddIn this value-packed episode, we're joined by money mindset and business strategy coach Ray Dodd to discuss the complex relationship between money and wellness businesses. Ray shares profound insights on pricing, receiving money, and breaking free from societal conditioning around wealth.Key Discussion Points:Why wellness practitioners often struggle with charging their worthHow we unknowingly make decisions about what clients can affordThe concept of "money gunk" and how it manifests in businessMoving beyond time-for-money pricing in digital productsThe relationship between pricing and client commitment🔑 Quotable Moment: "Women, people who've been conditioned to care for peo...
2025-02-2435 min
The Subconscious Expert219. Client Success Story: When You Finally Make That Massive Business Pivot with Caroline CoppWelcome to another powerful client success story! Today I sit down with one of my 1:1 clients, Caroline Copp, who made a massive business pivot after 20 years. This transition didn't happen overnight; it took time, deep clarity, and a whole lot of bravery! And that is exactly what we'll be talking about in the episode.When Caroline came to me, she was using strategies in her business that no longer felt aligned, and she was sitting on the edge of a business pivot that she hadn't fully admitted to herself yet. But during our time together, she gained...
2025-02-1847 min
Scaling WellnessHow to price a digital productJoin me, Caroline Copp, for an eye-opening discussion about the psychology of pricing and value perception. Learn why "expensive" is relative and how understanding this can transform your approach to pricing your wellness offerings.🔑 KEY HIGHLIGHTS:Why price needs context for value perceptionReal-world examples of how wellness brands sell value, not productsPractical applications for digital products and coaching servicesThe psychology behind perceived value in wellness offerings💡 PRACTICAL TAKEAWAYS:How to determine your offering's true valueWays to communicate value effectively to potential clientsStrategies for pricing digital products and coaching packagesTips for overcoming "expensive" objectionsFramework for va...
2025-02-1722 min
Scaling WellnessQuality Over Quantity: Why audience size is irrelevant when selling your digital productIn todays episode discover why your current audience size shouldn't hold you back from creating a successful digital product. Learn how focusing on quality over quantity can accelerate your wellness business growth through real-world success stories and actionable strategies. 🔑 KEY HIGHLIGHTS:Success stories Why niching down amplifies your impact and attracts ideal clientsThe importance of understanding deep client pain points and motivations and how this creates a following of people who will actually buy!💡 ACTIONABLE TAKEAWAYS:Identify your specific niche and ideal client avatarSet up a basic CRM system to track client interactionsCreate target...
2025-02-1018 min
Scaling WellnessClient Success Story - Ali DL - Niching a Pilates Digital productIn this episode of Scaling Wellness, I'm joined by Ali, a former corporate HR professional who transformed her career to become a Pilates instructor and digital business owner. Ali shares her inspiring story of pivoting during COVID, finding her niche, and building a thriving online business.Discover how Ali’s "Pilates for the Passionate Gardener" course became a hit, the challenges she faced in the early days, and how she leveraged coaching and the Digital Course Creator program to overcome obstacles. This episode is packed with actionable insights into market research, audience targeting, and creating impactful wellness cou...
2025-02-0329 min
Scaling WellnessHow to Sell Your First Wellness Digital Product (Without Feeling Pushy)Welcome to Episode 4 of Scaling WellnessJoin me, Caroline Copp, as I dive into why selling digital wellness products doesn’t have to feel “icky” and how you can make it easier by shifting your mindset and approach. Whether you’re a wellness expert just starting to explore digital offerings or looking to refine your strategy, this episode is for you!Episode HighlightsWhy Selling Feels Difficult for Wellness ExpertsSelling often feels unnatural because wellness professionals are passionate about helping people and may not be motivated by profit. We’re in the business of service, n...
2025-01-2716 min
Scaling WellnessDo you need to choose a niche for your digital wellness product?Title: Do you need to choose a niche for your digital wellness product?Episode Description:In this episode of Scaling Wellness, we dive into a game-changing concept for wellness experts looking to succeed in the online space: niching down. While it may feel counterintuitive to focus on a specific audience when you can help "everyone," honing in on a niche is the key to standing out in the crowded digital wellness market.We explore:Why niching is essential for creating impactful digital products.Real-world examples of successful brands that started niche.How ni...
2025-01-2022 min
Scaling WellnessEscaping the Wellness Time-for-Money TrapEpisode 1 – Overcoming the Time-for-Money Trap in Your Wellness BusinessWelcome to the very first episode of Scaling Wellness: Build, Grow, and Thrive in the Online World! If you’re a Pilates teacher, health coach, yoga instructor, or wellness professional feeling stuck in the time-for-money cycle, this episode is for you.In this introductory episode, host Caroline Copp shares her personal journey through 20+ years in the wellness industry. From running studios to navigating the challenges of scaling a wellness business, Caroline discusses the limitations of trading time for money and how these restrictions impact your revenue, free...
2025-01-2019 min
Scaling WellnessThe Tech You Need (and Don’t!) to create and scale your digital productWelcome to Episode 2 of Scaling WellnessIn this episode, we’re diving into a topic that keeps many wellness experts stuck: technology. From fears about costs and complexity to comparisons with online influencers, the tech side of creating digital products can feel overwhelming. But it doesn’t have to be!What You’ll Learn in This Episode:Common Tech Fears: Why wellness experts often feel intimidated by technology and how to overcome those mental blocks.Simple Tech Solutions: The basic tools you need to create, deliver, and manage your first online course or membership—without bre...
2025-01-2024 min
Scaling WellnessWelcome to Scaling WellnessWelcome to Scaling Wellness: Build, Grow, and Thrive in the Online World!In this introductory trailer, meet your host, Caroline Copp—a seasoned Pilates teacher with over 20 years of experience who took the leap to scale her wellness business online. Now a business coach for wellness entrepreneurs, Caroline shares her journey of breaking free from the time-for-money model and building a thriving digital business.If you’re a wellness expert, coach, or teacher looking to scale your business, create impactful digital products, and increase your income without burnout, you’re in the right place!This...
2024-11-2701 min
Brooklands Radio Just Women InterviewsJust Women 21st August 2024Repeat - Jackie Mitchell and Samantha Carr and guests: Bianca Effemy OBE, founder and CEO of Momentum Children’s Charity which supports thousands of children with cancer or life-challenging conditions raising more than £1 million a year www.momentumcharity.org, Caroline Copp is a health coach helping women in perimenopause and menopause to lose weight and prioritise their health for more energy, less stress and more confidence www.mindbodymeno.co.uk and Dorte Johanson is a personal transformation mentor specialising in Nordic calm and creativity www.dortejohansen.com
2024-08-2200 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs171: Grow Your Sales Funnel with Strategic PodcastingSend us a textIn this episode, I chat with Caroline Hull, a podcasting expert and CEO of Wild Home Podcasting. Caroline shares why long-form content is so important for marketing and how podcasts can really help you build your brand and make more money. She gives great tips on how to fit podcasts into your marketing plan without burning out.We also cover practical advice on making the most of your podcast, from creating content to setting up funnels. Plus, we talk about common mistakes people make when starting a podcast and how to...
2024-06-0424 min
Take A Breath#103 How Pilates Changed My Life with Caroline CoppThis week I chat to Caroline Kopp, a master Pilates trainer and health coach, about her personal story of overcoming chronic fatigue and pain through Pilates. Pilates literally changed Caroline’s life as it allowed her to move in a way that maintained and and even increased her energy levels without the burnout associated with high-intensity workouts. It also helped her to become pain free.In this episode, Caroline shares how pilates is a sustainable approach to health that can support you through the various changes your body goes through, particularly during midlife and menopause.
2024-04-3049 min
The Goode Health: Functional Medicine, Longevity & AutoimmunePilates for Life: Strengthening Body and Mind with Caroline CoppCaroline Copp is a Master Pilates Trainer and Health Coach with over 20 years experience of working with women in midlife, menopause and beyond. She works exclusively with women aged 40+ to help them to understand the impact of menopause and teach them the simplest solutions for an immediate transformation, whilst paying particular attention to the future benefits for metabolic health and risk of chronic disease.In this episode, Nicole invites Caroline onto the show to discuss the importance of pilates for women who experience changes due to menopause, highlighting its benefits for musculoskeletal issues, mental health, and overall...
2024-04-2238 min
Brooklands Radio Just Women Individual InterviewsJackie Mitchell and Samantha Carr talk to Caroline Copp 12th September 2023Caroline Copp is a health coach helping women in perimenopause and menopause to lose weight and prioritise their health for more energy, less stress and more confidence. She runs a 21 Day Body Reset which is a body and movement plan designed to help women lose weight, increase tone and strength and improve their health. www.mindbodymeno.co.uk
2023-09-1814 minBrooklands Radio Just Women InterviewsJust Women 12th September 2023Jackie Mitchell and Samantha Carr with their guests: Bianca Effemy, founder and CEO of Momentum Children’s Charity has been awarded an OBE. She set up the charity 19 years ago. www.momentumcharity.org, Caroline Copp is a health coach helping women in perimenopause and menopause to lose weight and prioritise their health for more energy, less stress and more confidence www.mindbodymeno.co.uk and Dorte Johanson is a personal transformation mentor specialising in Nordic calm and creativity www.dortejohansen.com
2023-09-1800 min
Inspiring 40 with Leanne LandEpisode 4 - The Benefits of PilatesIn this episode, I am joined by Caroline Copp who is the founder of Mind Body Meno. Caroline is a Pilates Instructor inspiring women in midlife, menopause and beyond to thrive, pain free for good. During the episode we discuss the importance and the benefits of pilates during your 40s, 50s and beyond. We also discuss what to look out for when looking to get started on your pilates journey.
2022-01-2519 min
Females in FitnessFemales in Fitness Episode 8 - How pilates Helps Women Through Menopause With Caroline CoppIn this week's episode I'm discussing all things menopause and Pilates with Caroline Copp, founder of Mind Body Meno.
2021-10-1028 min