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Casey Meraz

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Lawyer Mastermind PodcastLawyer Mastermind PodcastThe 6-Month Scaries in SEO: What Law Firms MissIn this episode of the Lawyer Mastermind Podcast, Casey, Rob, Leann, and Steve break down the “Six-Month Scaries” in SEO. Learn why law firms often don’t see results in the first six months, how to spot red flags, track progress, and build a strategy that delivers long-term value.Casey Meraz is the Founder and CEO of Juris Digital, where he leads law firm growth through strategic SEO, content marketing, and digital innovation. With over 15 years of experience in legal marketing, Casey has helped firms nationwide build high-performing online presences that generate real, trackable ROI. He beg...2025-04-2132 minLawyer Mastermind PodcastLawyer Mastermind PodcastWhy Showing Up 4x on Google Is the New SEO Goal with Rob Claybon Leann Pickard and Steve KingRanking #1 on Google isn’t enough anymore. In this Lawyer Mastermind Podcast episode, Casey, Rob, Leann, and Steve dive into how personal injury firms can drive real growth through brand strategy, community engagement, PPC, LSAs, and smart SEO. It’s all about strategy, intent, and connecting with real people. The team also explores content quality, zero-click searches, accident blogging, and why consistency beats chasing trends.💡 Watch now to move beyond rankings and build real marketing momentum!Chapters:00:00 – Intro: Why Ranking #1 Isn’t Enough in 202500:39 – Rob’s Take: Full-Page...2025-04-0331 minLawyer Mastermind PodcastLawyer Mastermind PodcastWhat Smart PI Firms Do That You Probably Don’t with Law Firm SEO Expert Steve KingIn this episode of the Lawyer Mastermind Podcast, Casey Meraz sits down with law firm SEO expert Steve King to unpack why personal injury SEO is so competitive—and how to win in 2025. From ranking myths to intake systems and multi-channel strategies, this episode is packed with real-world advice to help law firms grow smarter and sign more cases.Steve King, Director of Existing Growth at Juris Digital, brings years of experience in legal SEO and content marketing. With a background in copywriting and digital strategy, he specializes in helping law firms increase visibility, generate le...2025-03-2532 minLawyer Mastermind PodcastLawyer Mastermind PodcastWinning Local SEO in 2025 – Proven Strategies with Steve KingIn this episode of the Lawyer Mastermind Podcast, Casey Meraz and SEO expert Steve King dive into the evolving world of local SEO in 2025. From AI-driven search changes to the impact of E-E-A-T and backlink strategies, we break down what law firms must do to stay competitive. Whether you're looking to dominate local search, improve website conversions, or build a stronger brand, this episode has actionable insights to help your firm grow.Steve King, Director of Existing Growth at Juris Digital, brings years of experience in legal SEO and content marketing. With a background in...2025-03-1733 minLawyer Mastermind PodcastLawyer Mastermind PodcastBreaking the Growth Plateau: Digital Marketing for PI Law Firms with Leann PickardIs SEO Dead? What PI Firms Must Know in 2025!In this episode of The Lawyer Mastermind Podcast, Casey Meraz and Leann Pickard dive into innovative strategies to break past growth plateaus. From SEO and PPC to AI’s impact on LSAs, we explore proven tactics to generate more high-value cases. Watch now to unlock new growth opportunities!👉 Subscribe for more legal marketing insights!⏱ Chapters:00:00 – Intro & Episode OverviewMeet Casey Mraz & Leanne Pickard and preview today’s discussion on digital marketing for PI firms.02:15 – Is SEO Dead...2025-03-1141 minLawyer Mastermind PodcastLawyer Mastermind PodcastThe Digital Edge: Elevating Your Law Firm with SEO, Web Design, and User Experience with Wade CarlsonWade Carlson is an expert in SEO and digital marketing, known for delivering impressive ROI on hundreds of campaigns. With a focus on data-driven strategies, Wade consistently develops tailored solutions that produce measurable results. A proud veteran of the US Coast Guard, he has served in diverse locations including Alaska, the Great Lakes, the Florida Keys, and California. Outside of his professional work, Wade enjoys fatherhood and spends his free time writing and recording music.LinkedIn: https://www.linkedin.com/in/wade-l-carlson/2024-09-1624 minLawyer Mastermind PodcastLawyer Mastermind PodcastAchieving Growth in Personal Injury Law Through Trial Excellence with Sharif GraySharif Gray is a dedicated trial lawyer with extensive experience in the courtroom, having served as a United States Army JAG Officer, a Drug and Vice Prosecutor, and now as a personal injury lawyer. He is known for his meticulous preparation, persuasive advocacy, and a strong commitment to achieving justice for his clients.A valedictorian from the Virginia Military Institute and a graduate of the University of Virginia School of Law, Sharif has a proven track record in securing significant verdicts and settlements. He also holds a master's degree in trial advocacy from Temple University and has...2024-09-0223 minLawyer Mastermind PodcastLawyer Mastermind PodcastPodcasting for Law Firms: Turning Conversations into Conversions with Robert IngallsRobert Ingalls is a trailblazing entrepreneur, recovering attorney, and the visionary founder of LawPods, one of the pioneering podcast marketing agencies specifically tailored for law firms. After confronting the immense pressures of legal practice that jeopardized both his career and mental health, Robert made the bold decision to exchange the courtroom for the entrepreneurial world. What began as a humble podcasting hobby in his spare bedroom evolved into a thriving marketing agency that now serves some of the most prominent law firms in the industry.Robert’s journey is a testament to resilience and innovation, showcasing his ab...2024-08-2834 minLawyer Mastermind PodcastLawyer Mastermind PodcastThe Staff Training Trifecta: Boost Profits, Retain Talent, & Satisfy Clients with Eda RosaEda Rosa is the driving force behind Eda Rosa LLC, a legal consulting company specializing in operations management and staff training. With over two decades of experience aiding attorneys nationwide in efficient caseload management, creating reliable legal education programs, and improving client relationships, Eda founded Eda Rosa LLC on the principle of universal professionalism. Through her operational analysis plans and strong work ethic, she’s saved firms millions while achieving optimal legal case outcomes. Eda’s background includes 15 years as a paralegal in Florida, which inspired her to establish her own venture in 2017.She’s the host of the...2024-08-1231 minLawyer Mastermind PodcastLawyer Mastermind PodcastLegal Productization: Revolutionizing Legal Services with Dorna MoiniDorna Moini is the CEO and founder of Gavel (www.gavel.io), a no-code platform for building document automation and client-facing legal products. Prior to starting Gavel, Dorna was a litigator at Sidley Austin. There, in her pro bono practice, she worked with legal aid organizations to build a web application for domestic violence survivors to complete and file their paperwork, which led to the idea for Gavel.Gavel has been named Best Technology by the American Legal Technology Association and Disruptive Technology of the Year by Law.com. Dorna is on the Legal Services Corporation Emerging...2024-07-2926 minLawyer Mastermind PodcastLawyer Mastermind PodcastProfitable Delegation: Boost Profits and Reduce Workload with Dan WarburtonDan Warburton specializes in enabling law firm owners to dramatically increase their profits while reducing their workload, and he has an extraordinary track record for doing so. From working with Dan, a law firm partner, one of his US clients, took his firm from being valued at $3.5 million to over $8.5 million in less than 12 months. A UK client of his increased her firm's revenue by over 400% in 6 months, and another went from billing £13K to over £80K per month in less than a year. These are just a snapshot of the results his clients achieve, but not onl...2024-06-2931 minTraffic to LeadsTraffic to LeadsCasey Meraz: Effective Legal Marketing for Generating Leads and Signing CasesAbout Casey Meraz: Casey Meraz, with over 15+ years of legal marketing experience, is the CEO of Juris Digital, a company dedicated to enhancing law firms' client acquisition strategies efficiently. Renowned for his proficiency in SEO, PPC, and lead generation, Casey has pioneered a proven system empowering attorneys to dominate their practice areas ethically. As CEO of Juris Digital, Casey's transparent, results-driven approach has garnered acclaim, with his visionary leadership propelling the company to the forefront of the industry. Additionally, as the host of the Lawyer Mastermind Podcast, Casey is dedicated to empowering law firm owners to achieve their goals...2024-05-2123 minEpictastic Live with Epictastic JoshuaEpictastic Live with Epictastic JoshuaTwilight Saga: Breaking Dawn Part 1 is Boring & Inconsequential | Epictastic JoshuaThe Twilight Saga: Breaking Dawn - Part 1 is the first one a two part conclusion to the Twilight saga and besides New Moon, this is in competition for the second worst one but also the most inconsequential of the films - despite some guilty pleasure enjoyment. #BreakingDawnPart1 #TwilightSaga Sypnosis At last, Bella and Edward are getting married. When Jacob finds out that Bella wants to spend her honeymoon as a human, he is horrified -- for Edward's passion could accidentally kill her. Bella does indeed survive her honeymoon, but a new complication arises when she discovers that she's pregnant...2024-04-2924 minLawyer Mastermind PodcastLawyer Mastermind PodcastCultural Competence in Legal Marketing: Tailoring Your Approach for Spanish-Speaking Audiences with Hugo E. GomezIn his pursuit of justice, Hugo has received recognition from various entities. He was named Marketing Professional of the Year by the Hispanic Chamber of Commerce and was given the prestigious Trailblazer Award by the National Association of Minority Attorneys. Having achieved significant success in the marketing world, Hugo remains grounded and committed to his mission. He believes in the power of leveraging digital innovation to help law firms reach untapped markets and to bring justice closer to those who need it. Join us as we delve into the world of Spanish legal marketing for la...2024-04-1830 minLawyer Mastermind PodcastLawyer Mastermind PodcastThe Impact of Social Media on Trust and Reputation with The Georgia Injury Attorney Joshua BranchThe legal world, often perceived as rigid and slow-moving in the face of digital innovation, is currently undergoing a seismic shift. Law firms, now more than ever, recognize the necessity of modernizing their content marketing strategies to maintain relevance and competitiveness.Welcome to the newest episode of our podcast series, where today's topic is the novel content marketing strategies custom-made for law firms as we progress through 2024. Our guest today is not just any professional but Joshua W. Branch, a luminary in the sphere of personal injury law.Joshua W. Branch is a...2024-04-0427 minLawyer Mastermind PodcastLawyer Mastermind PodcastInnovative Content Marketing Strategies for Law Firms in 2024 with Maxine HarrisonThe legal industry, traditionally viewed as conservative and slow to adapt to digital trends, is undergoing a transformation. Law firms now recognize the need to innovate their content marketing strategies to stay relevant and competitive.Welcome to our latest podcast series, where today's focus shines on pioneering content marketing strategies tailored for law firms as we go through 2024. Joining us in this enlightening dialogue is none other than Maxine Harrison, a vanguard in the realm of legal marketing strategy.Maxine Harrison is the Director of Content for Juris Digital. “Max” is a purveyor of all thin...2024-03-0527 minLawyer Mastermind PodcastLawyer Mastermind PodcastTransform Your Law Firm's Client Acquisition and Conversion with Aaron Weiche of LeadFernoWelcome to today's episode of our podcast, where we delve into the art of mastering lead generation and conversion, specifically for law firms. In this episode, Casey is joined by Aaron Weiche, the brain behind LeadFerno, a tool revolutionizing how businesses connect with their clients.Aaron Weiche is the co-founder and CEO of Leadferno, a conversion platform for businesses to close more leads faster with text messaging. He is an entrepreneur, founding and leading multiple software companies and digital marketing agencies over the past 25 years.Prior to Leadferno, he was CEO of GatherUp, growing it...2023-12-2834 minLawyer Mastermind PodcastLawyer Mastermind PodcastImproving Intake for Law Firms with Legal Intake Pro Yani SmithDo you have a LEAD problem at your law firm? Or an Intake problem?Welcome to the first episode of the second season of our podcast, where we delve into the intricacies of legal intake processes and the transformative role of data intelligence in law firms.Today, we're thrilled to have Yani Smith, a renowned expert from Legal Intake Pros, joining us.As the visionary founder of Legal Intake Pros, Yani's mission is crystal clear: Empower law firms with efficient and effective intake teams for exponential growth. With over a decade of experience...2023-12-1834 minThe Shot Caller PodcastThe Shot Caller PodcastInterview with Cpt. Richard Meraz The Rampart ScandalIn this episode Casey has a very detailed conversation with Captain Richard Meraz of the L.A.P.D. Captain Meraz has since retired and now shares his story nation wide. He educates both veteran and rookie cops of what they truly signed up for as sworn officers. His story is one for the books. You will hear him take us back in time as a new police officer and the rise in ranks through one of the finest law enforcement departments in the world. But then he leaves no stone unturned and reveals what really happened in the...2022-05-061h 47The SEO Insider: Law Firm Digital Marketing and BeyondThe SEO Insider: Law Firm Digital Marketing and BeyondSeth & Casey Meraz: Remote Law Firm Marketing And Long-Term Growth StrategyOn today’s episode of SEO Insider, Seth is joined by Casey Meraz, founder of the law firm marketing company Juris Digital. The two discuss working remotely and how Casey transitioned his team to this before COVID-19, the training process for their marketing firms and how it has evolved, and Casey’s lessons learned from acquisition of a company. Seth and Casey speak on the digital landscape of the legal industry today, long-term growth strategy, and Casey’s experience with managing a team internationally. They talk about the importance of having valuable content and improving older pages, updates coming with G...2021-06-0129 minThe Unbenched PodcastThe Unbenched PodcastThe Power of Connection with Alana MerazSit down with Casey for a conversation with Alana Meraz, the founder and CEO of LatinX in Sports and general power house. Dive deep into Alana's experience being a Latina in the sports world, what it was like for her as the only woman in her Master's porgram, and what made her fall in love with sports in the first place.  LatinX in Sports - Twitter Alana's Twitter Unbenched Twitter Unbenched Instagram Unbenched Website Unbenched Store Casey's Twitter Casey's...2021-04-1247 minLawyer Mastermind PodcastLawyer Mastermind PodcastRev Up Your Newsletter with Janet FalkJanet Falk is a communications professional with more than 25 years experience in-house and at public relations agencies. Prior to launching Falk Communications and Research in 2009, she served as Media Relations Counsel for more than 350 attorneys in the Corporate & Securities, Private Equity, Financial Industry, Bankruptcy, Securities Litigation and New York Commercial Litigation practice groups at Reed Smith LLP. Janet arranged for these attorneys to speak on timely legal and business issues with reporters at The New York Times, The Wall Street Journal, The New York Law Journal, CNBC and Time magazine, among other top-tier legal, business and trade media. These...2021-02-0922 minLawyer Mastermind PodcastLawyer Mastermind PodcastYouTube Marketing for Law Firms with Aiden DurhamAiden Durham is the founding attorney at 180 Law Co. in Colorado. Aiden is a business and branding attorney who focuses on helping entrepreneurs and aspiring entrepreneurs to start, grow, and protect their businesses. 180 Law Co. offers done-for-you services such as entity formation, contract drafting, and trademark registration, as well as low-cost DIY programs for entrepreneurs that wouldn't normally be able to afford to work with an attorney. 180 Law Co.'s goal is to make legal services accessible and understandable for entrepreneurs of all levels. Aiden is also the creator and host of the popular YouTube series, All Up In...2020-12-1537 minLawyer Mastermind PodcastLawyer Mastermind PodcastPaid Search Advertising with Leann PickardLeann Pickard is the Director of Advertising at Juris Digital. Leann brings extensive PPC experience is backed by a fundamental understanding of SEO, which all contributes to exceptional success for Juris Digital clients. With over 10 years running pay-per-click + social media campaigns, she prides herself on optimizing campaigns so attorneys can sign more clients.In this episode, Leann talks to Casey about the importance of paid search and how it can put your law firm in front of your competition.Make sure to listen to the episode and follow us on social media.Read...2020-10-2733 minLawyer Mastermind PodcastLawyer Mastermind PodcastLocal SEO with Joy HawkinsJoy Hawkins is the founder and owner of  Sterling Sky. She has been working in the Local SEO industry since 2006 and loves being a Google Top Contributor. She also loves spending time managing Google Ads accounts and has been certified in both Google Search & Display. She is also a speaker at various search engine marketing conferences such as SMX & LocalU, Pubcon & Mozcon.In this episode, Hawkins talks to Casey Meraz about how law firms can use Local SEO to gain more visibility and clients for their business.Make sure to listen to the episode and f...2020-09-2937 minLawyer Mastermind PodcastLawyer Mastermind PodcastMarketing Automation That Works with Gyi TsakalakisGyi Tsakalakis founded AttorneySync because lawyers deserve better from their marketing people. As a non-practicing lawyer, Gyi is familiar with the unique considerations of ethically and effectively marketing a law practice online. He regularly writes and speaks about online legal marketing. In this episode of Lawyer Mastermind Podcast, Gyi talks with Casey about the most effective ways to go about marketing automation as a law firm.Make sure to listen to the episode and follow us on social media.Read the full transcript on our website here.This Podcast is sponsored...2020-08-1822 minLawyer Mastermind PodcastLawyer Mastermind PodcastHow to Grow a Large, Profitable Law Firm with Stewart GussGrowing a large, albeit profitable law firm is no easy feat. In this episode of Lawyer Mastermind Podcast, Stewart Guss talks about how he grew his law firm and the important concepts he has learned on his journey to success.Stewart J. Guss has been practicing personal injury law for over 20 years, representing clients from all over the world in the most serious and catastrophic injury claims. After many years of nationally recognized professional accomplishments, Stewart has been recognized by the National Association of Distinguished Counsel as one of the top one percent of personal...2020-08-1132 minLawyer Mastermind PodcastLawyer Mastermind Podcast5 Keys to a Profitable Law Firm with Justin HillJustin Hill is a trial lawyer whom has been representing individuals and businesses in and around South Texas since 2007. Justin serves as an advocate for those who have been injured or those who have lost loved ones as a result of a drunk driver, he is an active supporter and participant in the activities of the South Texas chapter of the Mothers Against Drunk Driving, and performs many hours of pro bono services for the Rape Crisis Center in San Antonio, Texas.In this episode Casey talks to Justin about what he names as the five keys...2020-08-0423 minLawyer Mastermind PodcastLawyer Mastermind PodcastHow Did Your Law Firm Adapt to COVID-19 with Kay Van WeyKay Van Wey is a Board Certified Personal Injury Trial Lawyer and Patient Safety Advocate at her firm Van Wey, Presby & Williams. She has over 30 years of experience and has received many accolades in her time practicing law.In this episode, Casey talks with Kay about how her law firm adapted to COVID-19 and Kay offers her expertise on how to adapt to the new normal. Make sure to listen to the episode and follow us on social media.Read the full transcript on our website here. This Podcast is sp...2020-07-2823 minLawyer Mastermind PodcastLawyer Mastermind PodcastHow Do You Manage Your Firm for Remote Employees with Kristin TylerIn this episode, Casey talks to Kristin Tyler about how she has been able to manage her firm remotely and some tips and tricks to make the transition to remote working smooth.Kristin Tyler is the co-founder of LAWCLERK and founding partner at her  firm Garman Turner Gordon that is based out of Las Vegas. She chairs the firm’s Estate Planning, Probate & Guardianship Practice Group. Her practice is focused primarily on estate planning, asset protection, probate and guardianship matters. She has authored a number of published articles and is a regular speaker at local seminars regarding est...2020-07-2118 minLawyer Mastermind PodcastLawyer Mastermind PodcastLaw Firm Culture - How to Motivate Your Employees with Philippe DanielidesCulture is crucial is crucial for any company to thrive. Law firms should be especially cognizant of the way they motivate their employees while promoting a healthy workplace culture.On this episode of Lawyer Mastermind Podcast, Casey talks with Philippe Danielides who is a former Wall Street attorney and is now a life coach, about creating a healthy workplace culture within a law firm.2020-07-1427 minLawyer Mastermind PodcastLawyer Mastermind Podcast5 Keys to a Profitable Law Firm with Joesph HoelscherWould you consider your law firm to be profitbale? If not, do you know how it can be?In this episode, Casey talks to Joesph Hoelscher of Hoelscher Gebbia Ceppedia, PLLC about the five keys to a profitable law firm.Hoelscher is an award-winning criminal and family law trial lawyer whose tireless dedication to his clients had earned him national recognition. He has successfully represented clients in high-profile civil and criminal cases covered by outlets such as Crime Watch Daily with Chris Hansen, The New York Daily News, Washington Times and America's Most Wanted. Joe...2020-07-0726 minLawyer Mastermind PodcastLawyer Mastermind PodcastHow Do You Manage Your Firm for Remote Employees with Thomas GardinerThe COVID-19 pandemic has involuntarily caused organizations to move to working remotely. Law firms that were originally all in office have had to find ways to manage their firms remotely.In this episode, Casey talks with Thomas Gardiner of Gardiner Koch Weisberg & Wrona about some tips and tricks on how to manage a law firm remotely.Tom’s many years of litigation experience and ability to connect with judges and jurors has allowed has allowed him to achieve tremendous results for those who have experienced catastrophic injuries. Teaming up with John Wrona and other members of...2020-06-3027 minLawyer Mastermind PodcastLawyer Mastermind PodcastHow Did Your Law Firm Adapt to COVID-19 with Adam FlagerLaw firms have had to become creative when it came to adapting to the COVID-19 pandemic.In this episode, Casey talks with Adam Flager of Flager & Associates about how his law firm adapted to the pandemic and some tips for other firms that are struggling to adapt to the new normal.Adam D. Flager is an associate in the firm, with his practice focused on litigation. Adam represents clients primarily in personal injury cases, including motor vehicle, slip & fall, defective products, and construction/worksite accidents. He also assists with the firm’s municipal clients. Adam is...2020-06-2322 minLawyer Mastermind PodcastLawyer Mastermind PodcastMarketing Tactics During the Pandemic with Adam RossenDespite being immersed in a pandemic, there are plenty of ways to use this time to market your law firm.In this episode, Casey talks with Adam Rossen of the Rossen Law Firm talks about different marketing tactics they have been using while coping with the pandemic.Adam Rossen, an award-winning trial attorney, approaches criminal defense with one goal in mind – results. Mr. Rossen is an AV® Preeminent Rated“, “AVVO perfect 10.0 rated”, “Top 100 DUI Attorney.” The National Association of Distinguished Counsel considers him among the nation's top 1% of all attorneys. These peer, client, and legal association en...2020-06-1629 minLawyer Mastermind PodcastLawyer Mastermind PodcastHow Did Your Law Firm Adapt to COVID-19 with Faith FoxCOVID-19 has forced all industries to adapt rapidly in a world of a global pandemic. Law firms were no exception to this change and have had to find ways to continue to serve without risking the health and safety of the firm.In this episode, Casey is joined by Faith Fox of The Cochran Firm Charlotte to discuss how her office adapted to COVID-19.As the single mother of two boys, Ms. Fox defied the odds, and not only worked while attending law school part-time, but completed the rigorous program in just two years, graduating...2020-06-0924 minLawyer Mastermind PodcastLawyer Mastermind PodcastNever Lose a Customer Again with Joey Coleman & Casey MerazJoey Coleman is the author of the book "Never Lose a Customer Again", but the book isn't just about losing customers - it's about building a sustainable business. In this episode Casey Meraz interviews former "recovering" attorney Joey Coleman and the author of Never Lose a Customer Again.In this episode, Casey & Joey cover a wide range of topics including why law firms struggle to get clients, how they can catapult the number of cases they sign monthly through culture changes, and inherent issues lawyers can fix at their law firms that will facilitate growth....2020-05-2842 minPodcast Nikolev Dj SchoolPodcast Nikolev Dj SchoolDj_Stas_Latishev_-_Podcast_1601-Gal Meraz Ft. AND & Razzo - Deep In My Mind (Original Mix) 02 - Grotesque feat. SevenEver - Stay With Me (Original Mix) 03- Mert Eser - Immortal (Original Mix) 04 - Misha Pioner feat Annet - Addicted (Serge Devant Cover) (Treptills Remix) 05 - Sting - Desert Rose (MY remix) 06- WASABI, NYTRON & MOB vs. SUGAR HILL - Close To You (Original Mix) 07- Casey, Boris Roodbwoy, Andrew Rai - First Day (Original Mix) 08- Weeknd - Cant Feel My Face (DJ Savin Remix) (Radio Version) 09 - BRYAN FERRY - Love Is The Drug...2015-11-011h 05