Shows
The MindShare Real Estate PodcastBranding with Impact: How to Build a Real Estate Business People Know, Like & Trust – with Special Guest: Christine GeorgeJoining me on this week’s MindShare Podcast is Christine George, a nationally recognized real estate branding expert, Founder of Post & Beam Creative, and Host of the Know Like Trust for Real Estate podcast. She’s helped countless agents elevate their marketing, amplify their voice, and grow their sales by 25%–40% - just by building a personal brand that actually connects with people.We break down the full branding journey - from uncovering your “superpower” to designing your visuals, crafting your messaging, staying consistent on social, and even launching authority platforms like a podcast or YouTube channel.2025-04-251h 06
Know Like Trust for Real EstateThe AI Revolution and What it Means for Your Personal BrandSeth Price is back! And he's not holding back. In this episode, we talk about how AI is transforming real estate, the renewed importance of personal branding, and the tools that are giving professionals an unfair advantage. As CMO of RealScout, Seth brings a thoughtful, experience-backed perspective on how to future-proof your business, amplify your brand, and navigate change with clarity and confidence. Pearls in this episode include: Why Seth says brand is your only differentiator in the AI era How agents can build scalable systems to stay top-of-mind ...2025-04-1740 min
Be a Marketer with Dave CharestThe Art of Real Estate Branding with Christine GeorgeBeing a successful real estate agent demands a clear and authentic personal brand. Christine George, CEO and Founder of Post & Beam Creative, didn’t set out to help agents sell more homes. Instead, she focuses on helping them uncover their unique identities and stand out in a crowded market.Christine has spent over 15 years in the real estate industry, refining strategies that empower agents to market themselves with confidence. In this episode, she shares her journey and her "three A's" framework: Awaken, Activate, and Amplify. Through this process, agents can define their niche, craft in...2025-02-1829 min
Know Like Trust for Real EstateMaster Personal Branding with Wendy ForsytheIn this episode, we kick off the new year with real estate industry icon Wendy Forsythe, Chief Marketing Officer at eXp Realty. Wendy shares her unique perspective on personal branding, including how to uncover your authentic self, create meaningful content, and stay relevant in a rapidly changing industry. She also highlights eXp’s groundbreaking partnership with Canva, empowering agents to build their brands with powerful, accessible tools. Tune in to learn how to leverage your story, connect authentically, and navigate the evolving real estate landscape. Learn more about eXp Realty: https://www.exprealty.co...2025-01-2327 min
Know Like Trust for Real EstateElevate Your Business in 2025 with the Power of Personal BrandingIn this episode of Know Like Trust, Christine kicks off 2025 with a powerful message about personal branding—the key to standing out in real estate and attracting the right clients. She shares her perspective on what personal branding really means and how it can transform your business and life. Plus, she introduces an exciting new format for the podcast: each month will focus on a new big idea, complete with expert interviews and free webinars designed to give you actionable insights.2025-01-0906 min
Know Like Trust for Real EstatePlan It, Brand It, Rock It: Mapping Your 2025 Success!Hey friends, today I've got a quick mini-episode about my love for mapping out the year ahead—aka my favorite season: business planning season! Inspired by childhood road trips and my mom’s old-school maps, I’ll walk you through practical tips to set yourself up for a successful 2025. Here’s what we cover: ✨ Why business planning is a must (and how it saves time and stress). ✨ The importance of awakening and articulating your personal brand. ✨ How to amplify your brand with a marketing strategy that works. Plus, I’m introducing ELEVATE—my 3-week coaching pro...2024-12-0506 min
Know Like Trust for Real EstateReplay Episode: Kristine Newell on Mindset, Success, and Real EstateHey friends, it’s Christine, and I’m back with a Know Like Trust replay of my fantastic discussion with real estate leader Kristine Newell. Tune in and learn how you can keep your head in the game during tough times in real estate—because, let’s face it, the market is never perfect. Kristine shares her top tips for staying focused, building genuine relationships, and keeping an abundance mindset, no matter what the headlines say. She also drops some wisdom on why gratitude is the secret sauce to staying happy and successful—not just in business, but in lif...2024-11-2830 min
TrueLifeDr. Christine Gibson - Modern TraumaSupport the show:https://www.paypal.me/Truelifepodcast?locale.x=en_USBuy Grow kit: https://modernmushroomcultivation.com/This Band willl Blow your Mind! Codex Serafini: https://codexserafini.bandcamp.com/album/the-imprecation-of-anima🎙️🎙️🎙️Today’s guest is a visionary at the intersection of healing, equity, and systems change. Dr. Christine Gibson is a family physician and trauma therapist based in Calgary, Canada, whose work transcends borders—both literal and figurative. With a career steeped in global health, medical education, and equity advocacy, Christine has spent her life weaving narrat...2024-11-231h 30
Know Like Trust for Real EstateLeading with Punctuation: Julia Douglas on Building Connection & Clarity Welcome back to Know Like Trust! Today, I’m joined by Julia Douglas, creator of Behavioral Punctuation—and wow, you're in for a fresh perspective! Julia introduces us to her fascinating concept of using punctuation as a tool to elevate leadership and communication. From knowing when to “put a period” on projects to using an “exclamation point” to celebrate team wins, Julia’s method offers simple but powerful ways to connect with others and lead with intention. She also dives into the “question mark” as a gateway to curiosity and collaboration, and explains how understanding these “punctuation...2024-11-1429 min
Know Like Trust for Real EstateReignite Your Purpose: Michelle Goodridge on Community, Connection & Joy in Real Estate Welcome back to Know Like Trust! Today, I’m chatting with Michelle Goodridge, Founder and CEO of Real MG, a global networking community for women in real estate—and you’re in for something special! Michelle talks about building a supportive, meaningful community and how small acts, like sound baths at her events, bring fresh energy to real estate. We also dive into setting boundaries, avoiding burnout, and staying true to what brings you joy in this fast-paced industry. If you’re looking to reignite your purpose and deepen connections, get comfy and hit play! And don’...2024-10-3140 min
Run With It by Christine BlanchetteHealthy eating advice with certified nutritionist and professional musician George Batista
(SE11E11) George Batista is a certified nutritionist and wellness specialist who is also has his own podcast, Wellness Talk. Plus, he is a professional musician for over 30 years. George talks about his nutrition advice for runners and musicians on the road/tour.
Check out his podcast https://www.georgebatista.com/
Before starting an exercise program see your doctor first. Medical information, fitness advice, food information provided on the show by guests are intended for educational purposes only and should not replace or substitute diagnosis or treatment..
Plus my review on running socks from the Runn Inn store.
2024-10-1826 min
Know Like Trust for Real EstateCreative Success Unlocked: Darnell Brown on Curiosity, Empathy, and Building Authentic ConnectionsWelcome back to Know Like Trust! Today, I’m chatting with creative entrepreneur and business strategist Darnell Brown— and my goodness, you're in for a treat! Today, we’re diving into how to unleash your creativity to grow your business and connect with your audience. Darnell shares his best tips for staying curious, being resourceful, and approaching clients with empathy — whether you’re an introvert or extrovert. Darnell also shares how to stay top-of-mind with clients, even when transactions are slow— SPOILER ALERT: it’s all about genuine care and connection! Plus, we talk about anticipating obj...2024-10-1732 min
Know Like Trust for Real EstateReplay Episode: Jocelyn Vas on Trust, Transparency, and Final Offer's Game-Changing Real Estate PlatformIn this REPLAY episode of Know Like Trust, I sit down with Jocelyn Vas, a rockstar real estate agent, licensed clinical mental health counselor, and the Chief Knowledge Officer at Final Offer. Jocelyn is on a mission to fix the broken home buying process. She gives us the scoop on how she’s using this game-changing tech platform to revolutionize the industry with transparency and clarity. By bringing real-time offer alerts and negotiations front and center, Final Offer is making the experience better for both agents and clients. Tune in to discover the current challenges in the ho...2024-10-0324 min
Know Like Trust for Real EstateThe Power of Gratitude: Kristine Newell on Mindset, Success, and Real EstateHey friends, it’s Christine, and I’m back with another episode of Know Like Trust! Today, I’m sitting down with real estate leader Kristine Newell, and trust me, you’ll want to take notes on this one! We’re diving into how you can keep your head in the game during tough times in real estate—because, let’s face it, the market is never perfect. Kristine shares her top tips for staying focused, building genuine relationships, and keeping an abundance mindset, no matter what the headlines say. She also drops some wisdom on why gratitu...2024-09-1915 min
Know Like Trust for Real EstateAudit Your Brand: Because First Impressions Don’t Get a Do-OverHey friends! It's Christine here with a mini pod episode of Know Like Trust for Real Estate. Let's get straight to the point: it’s time to audit your personal brand—and don't worry—no accountant necessary! Your personal brand is so much more than a logo or a catchy tagline. It’s the vibe you’re putting out, the story you’re telling, and the value you bring to your clients every day. REALTORS, your brand is the first impression you make, and if it’s not working for you, it’s definitely working against you. In under 10 m...2024-09-1206 min
Know Like Trust for Real EstateFrom Startup to Success: Katie Lance’s Secrets to Business Growth In this episode of Know Like Trust, I chat with my good friend and mentor, the fantastic Katie Lance, CEO and Co-Founder of Katie Lance Consulting, about navigating growth and embracing change in the real estate industry. Katie shares her journey from early startup struggles to remarkable success, emphasizing the critical role of consistency, discovering your unique voice, and staying adaptable to industry changes. We talk about real, actionable strategies for crafting a powerful brand, mastering intentional social media management, and "fighting the overwhelm" to drive business growth. Tune in for an insightful conversation packed...2024-09-0524 min
Uncluttered and Unfiltered: The Podcast For Women Over 50ENCORE EPISODE: CHANGE YOUR CLOTHES, CHANGE YOUR LIFE WITH GEORGE BRESCIAHow about a midlife wardrobe shakeup! Women over 50, get ready! Unlock the potential of your wardrobe with insights from fashion icon George Brescia, as we discuss the transformative power of clothing in your life. Join us on a style journey that reveals how selecting the right outfit can make everyday an occasion and why it's critical to dress not just for others, but for the joy of your own reflection in the mirror.In the dynamic world of fashion, the importance of color and accessories often goes underappreciated. This episode sheds light on how a...2024-09-0425 min
Know Like Trust for Real EstateThe Power of Connection: Colleen Barry's Blueprint for Real Estate SuccessIn this episode of Know Like Trust, I chat with Colleen Barry, CEO of Gibson Sotheby’s International Realty in Massachusetts, about the transformative power of connection in the real estate industry - and in life. Colleen shares her inspiring journey of building a successful real estate firm by fostering genuine connections. We discuss everything from what positive leadership can look like, being present as a parent, some good books, and more! Tune in for a great conversation proving that real connections and a positive mindset aren’t just nice to have, but essential for thri...2024-08-2245 min
Know Like Trust for Real EstateNavigating the New Normal in Real Estate with Mike DelRose Sr. & Mike DelRose Jr.Hey everyone! Buckle up because in this episode of Know Like Trust, I’m chatting with the powerhouse real estate duo from Watertown, Massachusetts: Mike Delrose Sr. and Mike Delrose Jr. These guys are not just veterans in real estate—they’re legends. Together, we dive into the change in real estate commissions that’s hitting Massachusetts. Mike Sr. shares his no-nonsense perspective on how seasoned pros can handle these changes. Mike Jr. jumps in with a fresh perspective on educating clients and adjusting strategies in this new landscape. From first-time homebuyers to luxury markets, these guys have see...2024-08-0818 min
Know Like Trust for Real EstateFrom Ritz to Real Estate with Cynthia Cohn: Secrets to Seamless Client ServiceIn this episode of Know Like Trust, I chat with Cynthia Cohn, a top-performing real estate pro from Pasadena, California, and former Ritz-Carlton hospitality expert. Cynthia shares how her experience in luxury hotel service has shaped her meticulous approach to real estate. We explore how the Kaizen Method informs her approach to setting and acheiving her goals. And we dive into how she manages seamless client experiences - including remote property sales during the pandemic! Tune in to hear how Cynthia’s client-centric mindset, strategic systems, and resilience have driven her success, and gain insights in...2024-07-2537 min
Know Like Trust for Real EstateMini-Pod: Bridging Yoga and Real Estate Through Authentic Personal BrandingToday, I'm bringing you a super quick but power-packed mini pod all about personal branding, inspired by my recent meeting with two fantastic yoga teachers. What do yoga teachers and real estate pros have in common? Both are trusted advisors who create safe, transformative spaces for their clients. The trust built in the yoga studio can easily extend to other significant life events—like buying or selling a home. Creating trust and comfort with clients to guide them through yoga and make the practice positive and meaningful, is exactly what clients want when they are buying and se...2024-07-1804 min
Know Like Trust for Real EstateRevolutionizing Real Estate with Jocelyn Vas: Trust, Transparency, and Final Offer's Game-Changing Platform In this episode of Know Like Trust, I sit down with Jocelyn Vas, a rockstar real estate agent, licensed clinical mental health counselor, and the Chief Knowledge Officer at Final Offer. Jocelyn is on a mission to fix the broken home buying process. She gives us the scoop on how she’s using this game-changing tech platform to revolutionize the industry with transparency and clarity. By bringing real-time offer alerts and negotiations front and center, Final Offer is making the experience better for both agents and clients. Tune in to discover the current challenges in the home bu...2024-07-1124 min
Rev Real Estate School | Top Real Estate Agent Training314 - Interview: Christine George on BrandingJoin Michael Montgomery as he interviews Christine George, co-founder of Post and Beam and host of the Know Like Trust Podcast. In this episode, they dive deep into real estate branding and marketing strategies that can elevate your business. Christine shares actionable tips and insights on how to create a strong brand presence and connect with your audience. Timestamps 01:20 Importance of Branding in Real Estate 03:45 Creating a Strong Brand Presence 06:10 Marketing Strategies for Real Estate Professionals 08:50 Social Media Tips 11:15 The Know Like Trust Podcast 13:45 Common Branding Mistakes 16:30 Building Trust with C...2024-07-0440 min
Know Like Trust for Real EstateBreaking the Box with Heather EliasIn this episode of Know Like Trust, I sit down with Heather Elias, a dynamic force in the real estate world. Heather shares her incredible journey from journalism to real estate, her passion for authenticity and transparency, and her insights on how agents can elevate their value. We dive deep into the changing landscape of real estate, the importance of content creation, and how to redefine success on your own terms. Tune in for a conversation filled with actionable advice and inspiring stories that will leave you feeling empowered and optimistic about the future. Rate, R...2024-06-2729 min
The Mind Of George ShowIt’s Your Turn to Drop the Armor with Christine JewellJoin George in this powerful conversation, as he interviews Christine Jewell about the transformative journey of dropping the armor and aligning with God's purpose. Christine emphasizes the importance of releasing the limiting beliefs and programming holding you back, dropping the protective armor and walls to embrace true intimacy and connection.In this episode you will feel encouraged to make the decision to operate from peace and stillness, and to align your physiology with your spiritual body. Find out about Christine's new book, “Drop the Armor”.Tune in and learn how to…Release the weight of wor...2024-06-071h 03
Do Well by Doing GoodBe Prepared Be Ready: Meet the Board - Christine George, 'Post & Beam Creative'Welcome back to "Doing Well by Doing Good," the podcast where we explore the intersection of success and social impact. In this episode, we have the pleasure to chat with Christine George, Founder of Post & Beam Creative, a Branding and Marketing Agency for real estate professionals.Christine is not only a board member of our nonprofit but also the co-founder of Post & Beam Creative. With over 30 years of marketing experience, Christine has seen it all—from consumer products to real estate. In this episode, we'll dive into her journey from corporate America to entrepreneurship, the un...2024-06-0420 min
Know Like Trust for Real EstateEmpowerment Through Community: Debra Trappen and Red Threads CollectiveIn this episode, I spoke with my very dear friend, mentor - the fabulous Debra Trappen. Debra is an empowerment coach and visionary, and in this conversation, she's sharing all the details about her newest creation: Red Threads Collective. Red Threads is an amazing community where you can be your unapologetic self, speak your truth, and develop confidence to grow and become everything you were meant to be. We dive deep into what it truly means to belong, not just blend in. And let me tell you, Red Threads Collective is the place to make i...2024-05-3043 min
Know Like Trust for Real EstateDiscovering the Instagram Goldmine with Michelle Berman-MikelIn episode 80 of the Know Like Trust Podcast, Christine welcomes Instagram expert Michelle Berman, founder of Berman Media PD. Michelle shares her journey from leaving Corporate America to entrepreneurship driven by a passion for personalized client care. Discover why Instagram is more than just a social media platform for businesses, and how its versatility sets it apart from other platforms like Snapchat and TikTok. Christine and Michelle dive into why real estate professionals should focus on Instagram, emphasizing its role as a dynamic website offering a personal touch. Learn about common mistakes agents make on Instagram and...2024-05-1638 min
Know Like Trust for Real EstateThe Power of Active Listening: Five Tips to Boost Your BusinessWhether you're a seasoned agent or just getting started, mastering active listening is a game-changer. It's one of those skills that's deceptively simple yet absolutely crucial. But don't worry, I've got your back—In this episode, I share five practical tips to help you become a listening pro, build trust with clients, and boost your business. Hey, it's Christine, and welcome to episode 79 of the Know Like Trust podcast! Today, we're exploring a topic that's been on my mind for a while: the art of listening. Because let's be real, we all want to feel heard, seen, an...2024-05-0909 min
#VOTEHOMEChristine 'Stine' Bosse from Moderaterne / The Moderates Party Christine 'Stine' Bosse from _Moderaterne_ / The Moderates Party sat with us to talk about her bid for the EU parliament.1:33 - Part I: The Candidate - who is Stine ?16:23 -⏱️Yes/No Questions20:42 - Part II The Union 🇪🇺32:30 - 🎯 EU Trivia37:23 - Part III: The Citizen 49:36 - 💡 Fact/Fiction Challenge51:32 - Part IV: The IdentityFollow Stine on X/Twitter, Facebook or Instagram!As an EU citizen residing in Denmark, have you considered voting for candidates in Denmark? VOTEHOME is a series where...2024-05-0153 min
REALTOR® Hacks, Tips and TricksReal Estate Marketing with Post & Beam Creative Founders, Carrie Edwards & Christine GeorgeWe are honored to have Carrie Edwards & Christine George on our podcast!
Join us as this brand & marketing duo share brilliant ideas & solutions for real estate professionals wanting to take their business to the next level. With Carrie as an experienced graphic designer specializing in brand identity & strategy, and Christine as a seasoned real estate marketing expert, this is a can’t miss episode!
Carrie and Christine had their “first date” at a local pizza shop in Arlington, MA, during the summer of 2021. Carrie had come to Leading Edge Real Estate to work with Christine and he...2024-04-0944 min
Know Like Trust for Real EstateREPLAY Shifting from Hustle to Holism with Kathleen BlackWe are replaying one of our most beloved episodes! Kathleen Black is a globally recognized high-performance and mindset expert, bestselling author, and speaker. Kathleen's journey has been showcased in the two-time Emmy-nominated documentary, "The Relentless One," her inspiring story is the catalyst for her holistic approach to leadership and mindset training. This holistic approach is what sets her apart and has contributed to her clients' monumental success, adding billions of dollars to their sales. Kathleen's story is not just inspiring; it's a testament to the...2024-04-0432 min
Know Like Trust for Real EstateEmpowering Authentic Success in Real Estate with Sam HewitIn this podcast episode, we dive into the world of Sam Hewit, a real estate pro from Toronto with 25 years under her belt. Sam's story is about growth and empowerment, from her early days answering phones to selling homes and now mentoring agents for long-term success. She gives agents strategies to avoid the highs and lows of real estate and stay a steady course. Sam leads the team at Royal LePage Signature, the biggest Royal LePage franchise in Canada, and she's got some innovative strategies to share. Her connectivity plan is a game-changer for increasing...2024-03-2133 min
Coffee and Questions - Instagram, Realtors, Loan OfficersEpisode 53: Where Instagram and Email Marketing Merge w/Christine GeorgeEver thought about the crucial intersection between your Instagram strategy and email marketing efforts?Though 'consistency' is key, there's much more beneath the surface. It's not solely about the words you choose; the visuals matter just as much. To ensure your emails are opened and read, they must be visually appealing, engaging, and dynamic. Similarly, to keep followers engaged on Instagram, mastering the art of storytelling is crucial, alongside maintaining a visually attractive and consistent feed.In this episode I interview long time friend, Christine George, Co-Founder of Post and Beam Creative, and we dive...2024-03-1546 min
Life & Listings: Balancing Real Estate, Scaling Your Future w/ Jennifer Staats17. Building Your Brand in Real Estate: Lessons from Post and Beam Creative with Christine GeorgeToday, we're delving into the world of real estate branding and marketing strategies. Whether you're a seasoned agent or just starting out in the industry, this episode is packed with insights to help you elevate your game and stand out in a crowded market. Joining us today is Christine George, co-founder of Post and Beam Creative, a leading marketing and branding firm specializing in the real estate niche. With over 30 years of marketing experience, Christine brings a wealth of knowledge and expertise to the table. She's passionate about helping real estate professionals hone their brand, identify their...2024-03-0426 min
Small Town MysteriesGeorge Carroll & Jackalin ThompsonThis week, Rachael dives into two shocking murder cases - both technically still unsolved! George Carroll Sources:1) https://www.washingtonpost.com/nation/2018/12/13/he-was-told-his-father-walked-out-then-he-started-digging-up-basement/2) https://www.fresherslive.com/latest/articles/george-carroll-disappearance-1961-what-happened-to-george-carroll-was-george-carroll-found-15552248393) https://www.findagrave.com/memorial/195154157/george_gaffney-carroll4) https://www.findagrave.com/memorial/169642123/dorothy_ethel_darress5) https://en.wikipedia.org/wiki/Lake_Grove,_New_YorkJackalin Thompson Sources:1) https://www.bendbulletin.com/localstate/detectives-searching-for-clues-in-homicide/article_8613d6a0-74ac-5be6-b692-398655005f86.html2) https://www.bendbulletin.com/localstate/remains-identified-as-missing-woman/article_e1293d33-8c89-590f-9f67...2024-02-2735 minUncluttered and Unfiltered: The Podcast For Women Over 50CHANGE YOUR CLOTHES, CHANGE YOUR LIFE, WITH STYLIST AND AUTHOR GEORGE BRESCIAUnlock the potential of your wardrobe with insights from fashion icon George Brescia, as we discuss the transformative power of clothing in your life. Join us on a style journey that reveals how selecting the right outfit can make everyday an occasion and why it's critical to dress not just for others, but for the joy of your own reflection in the mirror.In the dynamic world of fashion, the importance of color and accessories often goes underappreciated. This episode sheds light on how a splash of color or a carefully chosen accessory can redefine your entire l...2024-01-2429 min