Shows
Humans of Martech160: Mac Reddin: How to leverage dinosaurs to get warm intros and drive better pipelineWhat’s up everyone, today we have the pleasure of sitting down with Mac Reddin, Founder and CEO of Commsor. Summary: Mac treks through the Jurassic wilderness of modern sales, where outbound campaigns cannibalize themselves while AI-powered sequences are degrading response quality by the day. Real marketing power flows through human networks, forward-thinking companies are transforming their SDR teams into relationship architects who measure success through network depth and authentic engagement. Be the team that does better. Your competitive edge lives in human connections that no algorithm can replicate, requiring a complete rethinking of how we incentivize an...2025-03-111h 03
Revenue MindDare to be Fun | Mac Reddin, Founder of Commsor
Commsor founder Mac Reddin swears fun is a feature, not frosting. From the Lego‑Brontosaurus viral stunt to #DinoFacts swag, he shows how deliberate play powers remote teams, why “Zoom‑ifying the office” fails, and how pacing beats sprinting for marathon startups.
Key Takeaways
• Intentional remote > copy‑pasted office culture.
• Fun embedded in work beats after‑hours “culture add‑ons.”
• Sprint sparingly, pace always—marathon rules for startups.
• Founder habits set the only culture that sticks.
• Community flywheels outlast paid‑ad budgets.
Timestamps
00:01 – Intro: Lego Bronto origin story
05:19 – Fun‑first operating principles
09:32 – Avoiding look‑good drift in Slack
13...2025-01-0539 min
Dear TwentysomethingMac Reddin: Founder and CEO of CommsorThis week we chat with Mac Reddin!Mac Reddin is the Founder and CEO of Commsor. At Commsor he's focused on building tools to enable companies to embrace Go-to-Network, a more sustainable way to grow compared to traditional direct Go to Market motions.Prior to Commsor he bootstrapped and exited various businesses across gaming, fashion, and software.2024-12-0351 min
GTM News DeskStartup Growth Expenses, Network Effects, & NDRs (with Commsor Co-Founder & CEO, Mac Reddin)How is AI making it easier and more affordable to start a business?What are network effects and how do they drive business growth?Do Go-to-Network strategies, a twist on traditional go-to-market approaches, enhance go-to-market effectiveness?Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by Mac Reddin, Co-Founder & CEO of Commsor, to share his insights on building authentic business connections, driving growth through introductions, and how new companies can tap into network effects for long-term success.Jump into the action:(00:00) Welc...2024-10-2930 min
Sales Stories IRL 2.0Episode 73: Rayna van BeuzekomRayna van Beuzekom (Video Producer at Commsor) shares a memorable experience buying music, and gives advice on best practices for using video in B2B.
Check out Leadfeeder: https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=ssirl 2024-08-2833 min
GTM AI Podcast with Coach K and Jonathan MossThe Human Edge in AI: Relationship-Building in the Age of Automationhttps://www.gtmaiacademy.com/ https://www.commsor.com/ https://www.linkedin.com/in/mac-reddin/ I just had a great chat with Mac Reddin, the guy behind Commsor. He's got some strong opinions on AI and how we're using it in business. Mac's not anti-AI, but he's definitely skeptical. He thinks we're putting too much faith in AI, especially in sales and marketing. His main point? AI should help us connect with people, not replace those connections. We talked about how AI can be useful, but also how it can go wrong if we're...2024-08-2735 min
Dear Bri: Community Strategy, Fiascos, and DramaWhere is the best place to build my community? With Community Strategy Consultant, Noele FlowersIn this episode, we’re hearing from Community in a Conundrum. Our letter today deals with the question of where to host a new community. Specifically, as it relates to Slack and all-in-one platforms like Heartbeat.To better help Community in a Conundrum, I invited Noele Flowers **as my guest expert. No one better to talk about whether or not to host your community on Slack than the Slack-slayer, herself, Noele Flowers. I thought of Noele specifically after reading a newsletter she sent out with the subject ‘Why are we still using Slack to run...2024-08-2037 min
The 20% Podcast with Tyler Meckes209: Taking Action And Having Fun Solving Problems with Commsor Founder, Mac ReddinThis week’s guest is a Master at Going-To-Network. What started as a Hack-A-Thon entry has turned into Commsor, a platform that helps companies turn their network of investors, advisors, champions and more into their #1 revenue channel.
In this week’s episode, I had the opportunity to chat with Mac Reddin, the Founder of Commsor. During our conversation, we discussed:
Starting A Lego Business As A Child
Moving to Denmark
Taking Micro Breaks
Having Fun And Solving Problems Leads To Business
The Importance Of Building Blocks
Tak...2024-08-191h 00
The Proof PointThe future of GTM focuses on what your buyers wantThe TL;DRFeeling overwhelmed by outdated playbooks and rigid sales processes?Kevin White (Common Room), Mac Reddin (Commsor), and Natalie Marcotullio (Navattic)—leaders in modern go-to-market strategies—dive deep into transforming your approach to align with today’s buyer expectations, leveraging cutting-edge signals, and fostering long-term relationships.What’s working in B2B marketing:ADOPTING A BUYER-FIRST APPROACHPutting your buyer at the center isn’t just a trend—it’s a necessity. From understanding buyer signals to ensuring seamless experiences, aligning your sales process with buyer preferen...2024-08-0747 minGTM News DeskDemand Gen, Video Ads, and Network Development Reps (with Movable Ink's Justin Keller)What are Google's surprising findings on video advertising?What is a Network Development Representative role (NDR)?What frameworks can elevate demand generation strategies?Those are the 3 big topics we’re covering on this episode of GTM News Desk. And we’re joined by Justin Keller (you know him from Terminus, Drift, and now Movable Ink) to share his insights on building demand generation strategies that align with modern buying behaviors. Justin emphasizes the importance of storytelling, avoiding misguided tactics, and fostering a collaborative, creative marketing culture to drive impactful results, offe...2024-07-2328 min
Dimmo's 10 Minute Tech PitchEp. 016: Commsor - Turn Your Network to RevenueOn this episode, Troy Munson chats with Mac Reddin, CEO of Commsor, a technology that turns your network into warm leads and revenue.
You'll learn why Commsor was created, the types of companies that use their solution, challenges they solve for, and how they're different. 2024-07-0816 min
B2B Pipeline PioneersPioneering Tactical Partnership PlaysMark Kilens, CEO and co-founder of TACK, is pursuing partnerships with creators and customers to penetrate new audiences. While investing heavily in community, partnerships, and brand for pipeline generation, Mark plans to avoid two traditional approaches to building pipeline.About this Pioneer > 0:35Biggest Challenges > 2:26Looking Forward > 5:43100 Pennies Game > 7:56Final Thoughts > 12:34View the 100 Pennies Game: Click Here!Follow Mark Kilens on LinkedInFollow Manoj Ramnani on LinkedInAbout this PioneerMark Kilens, CEO and Co-founder of TACK ⛵️, pioneers a People-first GTM...2024-05-2414 min
Ashley & Katrine's Infinite Revenue PlaylistHiring the Right People Starts with Removing Unconscious BiasesHiring the right people and promoting a great culture is the only foundation that matters to business execution. Without the right people on your team, how can you expect to be aligned to achieve your goals?Today we welcome Co-Founder and CEO of Blueprint Expansion, Krissy Manzano, to talk about how making the GTM space more inclusive for women and other minorities, all starts with how we hire.Krissy is a transformative leader with 13 years of experience reshaping businesses across middle Tennessee. Starting as an individual contributor, she ascended to sales leadership before making the...2024-05-2251 minAshley & Katrine's Infinite Revenue PlaylistA Sales Leader With A Crush On Marketing With Laura ErdemToday’s guest is a ‘sales leader with a crush on marketing”. Welcome to the stage Laura Erdem, all the way from Copenhagen! Like many sellers, Laura describes finding herself in a sales career as a total accident. And yet, she now runs the North America Sales team at a startup called Dreamdata, a fully automated B2B Customer Data Platform. While Laura is a first time sales leader, she has a ton of experience in enterprise sales and excels in helping reps build their own personal brand on LinkedIn to bring in inbound l...2024-05-0846 min
2 Pizza MarketingUnleashing Great Video on Fast-Growing B2B Teams with Rayna Van Beuzekom (Commsor)We all know video's important, but not all of us have a video producer and expert on hand. Join host Melissa Moody to talk with video expert Rayna van Beuzekom from Commsor about all things video. Including: "Retention editing" and early days of B2B videoThe foundational importance of storytelling, authenticity, and building trust in B2B videoWhat your video and creative teams need... and don't needHer best budget request every - for Rayna's Morgan Freeman voiceoverHow video experts use AI most effectively A hot take on 'Creator Houses' and the best way to record content in batches...2024-05-0536 min
The Cheat Code & FriendsMac Reddin on People-Powered Partnerships - Season 2: Partnerships - Episode #35Today’s guest is a pragmatic thinker, a first-principles type of Founder, and an endless source of dinosaur facts. Mac Reddin is the Founder of Commsor, the company behind Matcha.so and Bronto. Mac joins Hosts Justin Gray and Josh Wagner to dive into why the future of partnerships is people-first, how cultivating your own community drives conversions in the long run, and what to do to leverage mistakes in great marketing campaigns. Takeaways:Prioritize building relationships with individuals over traditional brand-to-brand partnerships. Personal connections lead to stronger, more meaningful collaborations.Focus on creating val...2024-05-0440 minAshley & Katrine's Infinite Revenue PlaylistYou Get What You Give: Sales Enablement With Paty AraizaIf you're a seller, you've probably rolled your eyes or huffed and puffed at having to do a sales training at some point during your career (we've all been there). But according to Paty Araiza, you get what you give when it comes to sales trainings. To have a successful sales enablement program, you need both leadership and individual sellers to invest effort.Paty is the Sales Enablement Manager at iMatrix, a sales coach, and a brand new founder of her SDR training academy, Ignite Sales Academy. Throughout her sales career, she has been an...2024-04-2442 min
B2B Pipeline PioneersPioneering a Relationship-First StrategyMelissa Moody, General Manager at Commsor, learned to shift away from traditional marketing channels and instead focus on relationship-driven growth in 2024. Mass targeting may have worked in the past, but revenue leaders need to get back to the basics of deepening relationships or risk getting left behind. About this Pioneer > 0:41Biggest Challenges > 4:07Looking Forward > 6:34100 Pennies Game > 8:52Final Thoughts > 14:47View the 100 Pennies Game: Click Here!Follow Melissa Moody on LinkedInFollow Manoj Ramnani on LinkedInAbout this PioneerMelissa Moody, a...2024-04-2216 minAshley & Katrine's Infinite Revenue PlaylistAll Things ABM With Corrina OwensIt's not everyday that you're joined by "The GTM People's Champion".And luckily, that's exactly who today's guest is, Corrina Owens.Corrina is an award-winning revenue marketer with 13+ years of experience. Her specialities lie in account-based marketing, demand generation, content creation, and go-to-market strategies. She currently co-hosts the GTM podcast, [Direct], formerly the Chief Evangelist Officer of Purple Cork, and advises several tech start-ups such as Aptivio and Postal.Corrina joins us to talk about all things Account-Based Marketing, GTM first strategies, as well as her experience as a woman working in revenue.2024-04-1044 min
2 Pizza MarketingReviewing April Fool's Day Jokes from Brands like Barstool, Chili Piper, & Scotch Tape (Pizza Bite)Join us for a laid-back chat about April Fool's Day jokes. From clever marketing antics to downright silly stunts, your hosts Ashley McGovern and Melissa Moody talk about the best April Fools' Day pranks from notable brands.— Scotch Tape— Chili Piper— Barstool— CommsorLearn more about Nut Tree: https://nuttr.ee/Support the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com2024-04-0207 minAshley & Katrine's Infinite Revenue PlaylistCombatting Biases and the Scarcity Mindset With Christina BradyAccording to Christina Brady, women, especially at work, can possess a scarcity mindset. And there is a reason. Women tend to protect "what they have". It stems from being biologically wired to grow and nurture. So when roles, especially leadership roles, are far and few between, it's unsurprising that some women feel like there's only "room for one at the top".Why? Because only 15.7% of founders are women. Becayse only 2.3% of VC funding goes to all-female founding teams. Because only 31.7% of top executive positions across all industries are women. Because for every $1 a man makes, on a...2024-03-2754 min
2 Pizza MarketingCreating Standout Moments & Partnerships to Build Brand Affinity with Katrine Reddin (Commsor)A bar-setting leader in partnerships, sales, and content marketing - Katrine Reddin from Commsor sits down with host Melissa to explore some of the campaigns that you can't have missed in the last year - and topics including: How Hot Intros (at GTM 2023) was conceived and still remains the standard for how to do event booths wellUnderstanding the challenges of events and how to stand outWhere marketing ideas come from at CommsorThe critical importance of partnerships at a small companyThe role of company vision in shaping marketing strategy and cultureThe stellar Secret Santa campaign in partnership with Sendoso ... an...2024-03-2731 min
The TransactionThe Vibe-First Approach to Marketing with Mac Reddin - The Transaction - Ep #2Welcome back to The Transaction! In our second episode, you’ll hear from a truly classic Founder who is full of marketing ideas that are disrupting the status quo of B2B marketing. Mac Reddin is the Founder and El Rey de Dinos at Commsor, the company behind both Matcha and Bronto. Mac joins co-hosts Craig Rosenberg and Matt Amundson to save go-to-market teams from the 99% of what they do that is wrong or misguided. Mac dives into his Vibe-First Marketing approach, how a few hundred chicken wings upended event marketing, and what it tak...2024-03-2149 minAshley & Katrine's Infinite Revenue PlaylistThe Best Sellers Are Multifaceted With Mafalda JohannsenIt's tough out there as a seller right now. So what can you do to stand out? According to Mafalda Johannsen, the best sellers bring lot of different skills and qualities to the table. Everything from top-notch organizational skills to copywriting to dabbling in social selling to having a decent understanding of technical matters is required if you want to be the best. Mafalda is the Director of Growth at Wonderway, a German Sales Enablement Startup that just developed an AI coaching tool called Wonderway COACH. She has reviewed and improved hundreds of sales onboarding...2024-03-1351 minAshley & Katrine's Infinite Revenue PlaylistCyclical Bodies in A Linear World - With Danielle Keiser & Haley WhiteHappy International Women’s Day!March 8th serves as a global day to celebrate the achievements of women and marks a call to action for accelerating women's equality.This years theme, as set by the United Nations, is “Invest in Women: Accelerate Progress”, and what better way to invest in women than by understanding how women’s health is impacted by the workplace and how we can make it better?Which is why cohosts Ashley and Katrine have invited women’s health experts, Danielle Keiser and Haley White, to talk about how we can build...2024-03-081h 05
POD OF JAKE#164 - JACOB PETERSJacob is the Founder and CEO of Superpower, a personal healthcare startup with an all-in-one app focused on preventing disease, optimizing performance, and promoting longevity. Previously, Jacob co-founded and sold Commsor, a user engagement software startup. He also co-founded Launch House, a cohort-based incubator program for founders, and continues to invest through Launch House which now functions as a more traditional venture fund. Follow Jacob on X @J__Cub.
[0:00] - How his mother's battle with chronic illness drove Jacob to build in the healthcare industry
[7:35] - Why Jacob was originally drawn to entrepreneurship
[10:00...2024-03-0745 min
Revenue RehabUnleashing Potential: Women Empowering WomenThis week our host Brandi Starr is joined by Melissa Moody, GM at Matcha. A full-stack marketing executive with a profound commitment to user-centric innovation, Melissa followed her 14-year tenure in large-partner marketing at Google with a role as Founder and CMO at tech start-up Gated. In her current role at Matcha, a Commsor brand, she champions the concept of “go-to-network” with a focus on the role of building connections for professional growth. Additionally, she is host of the 2 Pizza Marketing podcast for small-team marketers and recently launched a bootstrapped social advocacy tool. Melissa lives and wor...2024-03-0640 minAshley & Katrine's Infinite Revenue PlaylistBreaking Barriers: Founding Uncapped with Zoya SegelbacherOnly 15.7% of founders in North America are women. Our good friend Zoya Segelbacher joins that small percent of women this week as she formally announces the launch of her company, Uncapped. Uncapped is a sales platform designed to bring more diversity into tech sales and improve sales rep retention by providing networking opportunities and B2B sales education to individuals and company sales teams.It's important for Ashley & Katrine's Infinite Revenue Playlist to constantly feature and highlight women founders and entrepreneurs, because there are so few of them but we know there are s...2024-02-2842 minAshley & Katrine's Infinite Revenue PlaylistProfessional Wing Woman: Winning Business By Making Real Connections With Shaena HarrisonHave you ever heard of a "Professional Wing Woman"? Until meeting Shaena Harrison, we hadn't either. But given it's Valentine's Day, a day all about connection, we figured it would be a great time to figure out what exactly it means. On this weeks episode, Shaena Harrison breaks down how she became the tech spaces's go-to "Professional Wing Woman". Her unique roll is all about weaving powerful connections between ideas and individuals, drawing from her experiences with iconic events like TEDx and roles at places like LinkedIn and Singularity University. She harnessed her superpower launching Tj...2024-02-1447 minAshley & Katrine's Infinite Revenue PlaylistHow This AE Hit President's Club in 2023 With Christie YoungSelling in the tech space in 2023 was an incredibly difficult job. Some reports show only 28% of sellers actually hit quota. Yet, cohosts Ashley and Katrine had the opportunity to sit down with Christie Young, an Account Executive (AE) who not only hit her ramping new hire quota - she went on to hit a fully ramped sellers quota to qualify for President’s Club.At the time of this recording, Christie was a Senior Enterprise Account Executive at Collibra, a data intelligence cloud. She began her tech sales career almost four years ago as a Bu...2024-01-3156 minAshley & Katrine's Infinite Revenue PlaylistUsing Video In Your Sales Outreach With Bethany StachenfeldThere is a TON of noise in the world of selling.To cut through that noise, sellers must find creative, meaningful, and effective ways to reach prospects. According to Bethany Stachenfeld, the key is video prospecting. Bethany Stachenfeld is a co-founder & CEO of Sendspark, a video based platform built for sellers. Prior to founding Sendspark, Bethany was Head of Marketing for two B2B SaaS Startups: Filestack and VidGrid. Bethany is deeply involved in the startup community, and has been part of Venture for America, 500 Startups, OnDeck, and the Stage2 Accelerator (Catalyst). Bethany currently lives...2024-01-1644 minAshley & Katrine's Infinite Revenue PlaylistTeaching Ladies How to Get Paid (& other things) With Ashley LouiseWe're back and kicking off Season 2 of Ashley & Katrine's Infinite Revenue Playlist with a topic that most women shy away from (but want to learn how to navigate better): money. Ashley Louise, Co-Founder and CEO of Ladies Get Paid, isn't scared of answering the question, "Ladies, are you sick and tired of being underpaid and undervalued at work?" Ashley's mission is to provide the space, resources, and community needed to help teach women how to succeed in their careers, negotiate their salaries, land jobs, and build their wealth. From learning how to negotiate ea...2024-01-1051 min
Bridge the Gap™ by Revenue ReimaginedEpisode #22 "Slow is Smooth, Smooth is Fast" ft. Mac ReddinIn today's episode, Mac Reddin joins us to reveal the in-and-outs of being a VC-backed Founder.Mac currently is Founder & CEO of Commsor - a solution that empowers individuals and companies of all sizes to grow, engage, and activate the networks that drive their growth.Today we discuss why Mac has coined the term "Go-to-NETWORK" instead of "go-to-market" - and how companies should think about creating their products and launching them.Also, Mac shares his insider perspective on what it's like to be a Founder of a venture-backed startup in the tech space...2023-12-1335 minAshley & Katrine's Infinite Revenue PlaylistCombating Toxicity at Work and on LinkedIn With Zoe HartsfieldWelcome back to another episode of Ashley & Katrine's Infinite Revenue Playlist!Today's guest, Zoe Hartsfield, is the Senior Manager of Evangelism & Community at Apollo.io. She describes herself as "a salesperson trapped in a marketer's body" because if sales is batman, then she is Robin. Zoe is an advisor, keynote speaker, and content creator. She has extensive experience in sales, community, marketing, and all things Go-To-Market. In her 9am-5pm you can find her running executive presence and evangelism at Apollo on their community team but during her 5pm-9am you might run into her a...2023-11-2954 min
Marco LabsEpisode 11: Discovering the Invisible Threads of Community with Mac ReddinMac Reddin stands out as a dynamic force in the realm of community building and remote work. As the CEO of Commsor, his journey is marked by a decade of shaping diverse communities across gaming, tech, and fashion sectors. His early venture, The Chunk, a Minecraft gaming network, showcases his talent for community-led growth, having successfully bootstrapped it to an exit in 2016. Mac is dedicated to forging authentic connections and pioneering innovative go-to-market strategies. His newsletter, "The Good, the Bad, and the We...2023-11-2844 minAshley & Katrine's Infinite Revenue PlaylistThe Reality For Women Founders - With Jessie ShipmanOnly 2% of VC funding goes to women founders. This isn’t shocking news for Jessie Shipman, Founder & CEO of Fluincy, given women and other minority groups don’t fit the “pattern” when it comes to a VCs vision of a startup opportunity worth investing in. In this episode of Ashley & Katrine's Infinite Revenue Playlist, Jessie breaks down the reality women face as founders by sharing her own journey of entrepreneurship. According to Jessie, while male founders typically must only prove they have potential (a creative idea), women founders are expected to prove they have an in...2023-11-1453 minAshley & Katrine's Infinite Revenue PlaylistHow To Be A Marketer That 'Gets' Sales with Trinity NguyenThe story of sales and marketing teams feuding with each other over metrics, processes, and credit is a tale as old as time. According to Trinity Nguyen, VP of Marketing at UserGems, it’s not surprising considering sales and marketing teams are taught to speak ‘different languages’ at most companies. Her solution? Set up your entire revenue function to work together with the right incentives and shared metrics.Trinity’s process for aligning sales and marketing comes from her 10+ years in B2B marketing, sales, and go-to-market. She's passionate about helping technology companies accelerate...2023-10-3146 minAshley & Katrine's Infinite Revenue PlaylistShow Me You Know Me: Modern Selling With Sam McKennaB2B sellers currently live in a world where the same cold outreach strategies and cold calling tactics that have been taught for decades, are simply repackaged and re-shared as "the best new tactics" year after year.This week we are privileged to be joined by a guest who shares a refreshing perspective on the state of sales that does not simply give a retelling of the status quo. We welcome to the stage the queen of "Show Me You Know Me" herself, Sam McKenna, Founder & CEO of #samsales Consulting. Sam is an award-winning sales le...2023-10-1855 minAshley & Katrine's Infinite Revenue PlaylistWhat it Takes to be a Good Sales Manager with Lori HarmonThere’s more to being a good manager than making sure your team is hitting their goals, and in this episode of Ashley & Katrine’s Infinite Revenue playlist, Lori Harmon shares what it takes from the perspective of a sales leader.Lori is an experienced sales leader who specializes in helping customers maximize their returns, driving sales innovation, and empowering teams in a digital era. She is also the author of the book 42 Rules for Building a High Velocity Inside Sales Team and speaks frequently at events. Currently, Lori is the VP & Global Head of Business Development at C...2023-10-0351 min
HOW THEY DID IT! Unique stories partnerships-led sales and success.What the young CEO of a $50M startup thinks about sales and partnerships w/ Mac Reddin of CommsorIn today’s sales climate, account executives and partnerships teams need to collaborate more than ever before to win deals.
Enter Mac Reddin, CEO of Commsor which is pivoting into sales enablement with their product Bronto.
Mac has been an outspoken contrarian this past year (follow him on LinkedIn) and is joining me today to share his views on partnerships, sales, and go-to-market.
On today’s episode, Mac and I discuss:
How Mac interprets “The people are your partners” as a strategy
Why partner people talking to partner about partnership...2023-10-0253 minAshley & Katrine's Infinite Revenue PlaylistEnterprise Sales: Lessons from a Trailblazer — With Amy VolasIn this episode of Ashley & Katrine's Infinite Revenue Playlist, we talk all things enterprise sales with trailblazer Amy Volas, (otherwise known as Amy 007, International Selling Agent).With more than $100MM in revenue sold, a LinkedIn Insider and Top Sales Voice, Founder, Strategic Advisor, and LP at Stage 2 Capital, Amy Volas is a sales fanatic turned entrepreneur. While she once dreamt of becoming a secret agent, she was bitten by the “startup bug” many moons ago and couldn't imagine spending her time anywhere else. She’s currently the Founder & CEO of Avenue Talent Partners, a group dedicated to helpin...2023-09-1950 minAshley & Katrine's Infinite Revenue PlaylistNavigating Tough Conversations with Confidence — With Kate ReedIn this episode of Ashley and Katrine's Infinite Revenue Playlist, we welcome to the stage Kate Reed, Head of Customer Experience at Commsor, an expert on handling tough conversations.Whether you’re dealing with a difficult customer, discussing sensitive topics with an employee, or trying to manage upwards, Kate reminds us that maintaining confidence and the right mindset is key. Kate has a diverse professional background that includes everything from being a music journalist, to sales, to marketing, and then of course, Customer Success. She has over 10 years experience managing enterprise and mid-market clients, inc...2023-08-3147 minAshley & Katrine's Infinite Revenue PlaylistTalking With Prospects (Not At Them) - With Leslie VenetzIn this episode of Ashley & Katrine’s Infinite Revenue Playlist, hosts Ashley and Katrine explore the philosophy of “talk with prospects, not at them” with Leslie Venetz, the founder of Sales Team Builder LLC. A LinkedIn Top Sales Voice of 2023, Leslie has headed up sales departments at three different organizations, spent 15 years in C-Suite enterprise selling, and has closed enterprise deals at companies like Walmart and JP Morgan herself.Now the founder of Sales Team Builder, a corporate sales trainer and sales-led GTM consulting firm, Leslie specializes in empowering sales teams to engage with pr...2023-08-2253 minAshley & Katrine's Infinite Revenue PlaylistCoaching BDRs in Social Selling — With Cynthia HandalOn this week's episode, our hosts Ashley and Katrine dive into the world of business development and social selling with Cynthia Handal, Head of Global Sales at Simera. Cynthia, an experienced business development leader, is a founding member as well as the first sales hire at Simera, an AI-powered on-demand supply and demand matching platform. There she has built the BDR team from the ground up, bringing in over $5MM in pipeline and over 1000 demos over just 6 months.Cynthia has been named on multiple lists such as Crunchbase's 2023 Women in Sales, Demandbase's 25 Sales Executives to L...2023-08-0343 minAshley & Katrine's Infinite Revenue PlaylistNavigating the Buyer's Journey — With Hannah AjikawoMeet Hannah Ajikawo, CEO & Founder of Revenue Funnel! In this value-packed episode, Hannah shares her deep (and down-to-earth) insights on the buyer's journey. She explains how to influence and nurture early-stage prospects, ensuring that when they're ready to buy, they turn to you.Hannah also digs into how she balances work and life, highlighting the challenges and pressures from the workplace, rather than prospects. She shares a personal anecdote about prioritizing her son over work — and how people reacted! ✨ Follow Ashley✨ Follow Katrine🎵 Jam to our walk-up song playlist on Spotify2023-07-2450 minAshley & Katrine's Infinite Revenue PlaylistHow Gong Made Community a Touchpoint in Their Sales Cycle — With Nisha BaxiWe have Gong's Visioneer's community to thank for connecting us — so how could we not have the mastermind behind it on the show? As the Head of Community and Digital Customer Success at Gong, Nisha knows how a community impacts business growth. She unpacks exactly how the community impacts every point in the Gong sales cycle, and the simple way her team tracks the ROI of their work. As always, we dig into the challenges faced by women leaders and how communities can help them overcome them (Nisha's got some great advice on this, too!)2023-07-1135 minAshley & Katrine's Infinite Revenue PlaylistFrom AE to CEO in 10 Years — With Alexine MudawarCEO within your first 10 years in sales? Impossible! Well, not for Alexine Mudawar. In this episode, the seasoned sales leader unpacks her journey from AE all the way to the top. And true to form, Alexine doesn't shy away from talking through the good, bad, and ugly of her career. She also explores how being a CEO is actually not that different from a sales role (transferable skills, anyone?).Alexine heads up one of our favorite communities, Women in Sales, so naturally we had to dig into that too — what made her start the community? How...2023-06-2643 min
Community PulseWho are the Ops Behind the DevRel Curtain? (Ep 80)Many see DevRel practitioners as up front, in the spotlight, on stage, or at least with their name on lots of content. What if we told you there were people behind the scenes making community operations their priority? What does that look like, and who are the people making the lives of DevRel folks easier? That’s the topic of today’s Community Pulse episode.
Show Notes
Blogposts about Community Operations roles:
What do Community Operations Managers do? from CMX
What does a community operations manager do? from Common Room
Community Operations: A Beginner’s Guide...2023-06-2347 minAshley & Katrine's Infinite Revenue PlaylistWe Need to Talk About Representation in Sales — With Ashley ZagstIn this episode, we sit down with Ashley Zagst, Senior Account Executive 2 at Chili Piper. Ashley shares her journey, challenges, and victories — from her first sales job to buying her own house. As President of Proud Pipers, Ashley digs into the importance of representation and diversity in the industry. She argues that a diverse sales team is a game-changer in catering to diverse buyers.✨ Follow Ashley✨ Follow Katrine🎵 Jam to our walk-up song playlist on Spotify2023-06-1445 minAshley & Katrine's Infinite Revenue PlaylistMastering Mindset, Moxie, and Magic in Sales With Nikki IveyIn this episode of Ashley & Katrine's Infinite Revenue Playlist, we welcome guest Nikki Ivey, sales veteran and Contributing Writer at Sistas in Sales. From her personal framework — Mindset, Moxie, and Magic — to the importance of connecting on an authentic level with prospects, Nikki unpacks a host of topics and has plenty of insights to share.✨ Follow Ashley✨ Follow Katrine🎵 Jam to our walk-up song playlist on Spotify2023-05-3039 minAshley & Katrine's Infinite Revenue PlaylistThe Art of Social Selling: Finding Your Authentic Voice With Jen Allen-KnuthIn this episode of Ashley and Katrine’s Infinite Revenue Playlist, we're joined by Jen Allen-Knuth, a sales and marketing expert who is passionate about empowering women in the sales industry. Jen candidly shares her experiences, the challenges she faced, and the importance of elevating women's voices in sales. In this conversation, Jen encourages women to be loud, support one another, and break away from the traditional sales stereotypes.The discussion also dives into the use of artificial intelligence in sales, especially when it comes to email communication. Jen emphasizes the importance of maintaining the human touch wh...2023-05-1547 min
Adventure Capital by WefunderCommunity Led Growth with Mac ReddinIn this interview, we chat with Mac Reddin, founder & CEO of Commsor, a platform helping organizations to become community-led. https://www.commsor.com/Hosted by Jonny PriceProduced by Amalia Stern "Wefunder does not endorse, recommend, or advise investing in any company”2023-04-2652 min
Fisher Philbrick: The Show64. Remote Workers ClubHey there! So excited your here and ready to listen to this episode.
Even more exciting, is that I am trying out a new method and format in this episode!!
Here's what I talk about:
Story Time: Sexy Vietnamese Coffee Shop
Fun & Interesting Fact: Benefits to Nasal Breathing
Remote Workers Club & Community Building
Songwriting: "Worth Fighting For"
Here are the show links mentioned in the episode:
Sexy Vietnamese Coffee Shop: www.instagram.com/reel/Cp5XrzoraWk
PhysiologyFirst: www.instagram.com/physiologyfirst
Nasal Breathing Post: https://www.instagram.c...2023-03-2257 min
Design Instrucional Talks com Alan DantasJen Medeiros e tudo sobre comunidades no Design Instrucional TalksHoje não podemos falar de educação sem falar de comunidades. Para isso, trouxe um dos principais nomes da gestão de comunidades para nos apresentar o tema.
Como DIs, é importante entender como diferentes profissões funcionam não só para implementarmos em nosso trabalho, mas para eventuais projetos e cursos sobre estes temas.
Jen É Professora, palestrante, empreendedora e mentora de comunidades. Tem mais de 10 anos de experiência em Criação e Gestão estratégica de comunidades. Ex-Head Of Community da EBAC. Fundou e administrou a Comunidade de s...2023-02-271h 06
Beginner MapsFrom the US Marine Corps to community-led sales at a top startup - How Ben Regier did itBen Regier’s career is unique. Previously, he has served in the US Marine Corps and has been a store manager at Starbucks. Now, he is pioneering community-led sales as the Community Development Representative at Commsor.
In this episode we talk about -
00:00 The client that will buy only from Ben
09:17 One thing you absolutely need to do in a community-led sales role
11:56 How to handle NOs
15:15 Most difficult part of his job
16:53 Lessons carried over from service in the US Marine Corps
24:27 Hard lessons learnt as a Starbucks Store Manager
28:19 Getting his first remote job
41:24 Future of...2023-02-0759 minBeginner MapsHow Mac Reddin started Commsor, Community Club and the community-led movementMac is the founder/CEO of Commsor and Community club - 2 names that everyone in the community industry is familiar with. He is an entrepreneur, a visionary and the originator of the community-led movement.
Commsor provides software, strategic services and education to help companies unlock the power of community-led growth. Every guest that we’ve talked to has attributed getting help from their "Community Club" community when they were starting out in the industry.
In this episode:
(01:21) - The stupid little hackathon idea called “Commsponsor”
(08:52) - Starting Community Club before even having a LinkedIn account...2022-12-0555 min
The Casey Adams ShowJacob Peters - Co-Founder of Launch HouseToday on the podcast I sat down with Jacob Peters. Jacob is the Co-Founder of Launch House, Commsor, and Community Club.
Follow Jacob on Twitter: https://twitter.com/J__Cub
Learn more about Jacob Peters: https://jacobpeters.com/
Learn more about your ad choices. Visit podcastchoices.com/adchoices2022-11-1335 min
Gain Grow RetainThe Vault - Beyond the Traditional Thinking of CommunityMac Reddin, Founder and CEO of Commsor joins us in looking at how community can help companies adopt strategies that increase organic customer (and potential customer) relationships in a way that strengthens business goals. From looking at community as a potential first touchpoint to creating communities of practice that allow anyone to join in sharing knowledge and resources, organizations can move beyond the algorithmic advertisement model and into conversations.
You can find Mac here
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Gain Grow Retain exists to connect people, knowledge, and ideas to advance the state of customer success.
2022-10-3139 min
In Before The Lock🔓 85: A map of your brainErica and Brian dive deep on how to translate your strategy into action. Community Industry News: Danhel Fajardo joined Vyond as Senior Community Specialist Jephtah Abu joined AhoyConnect as Product Community Manager Krystal Wu joined OpenSpace as Sr. Community Program Manager Dani Weinstein joined SAP as Director, Community Strategy Jennifer Hudnet was promoted to Sr. Community Manager at Salesforce Karolina Linda was promoted to Director of Community Management at Dynatrace Sabrina Hockett was promoted to Manager, Community Advocacy and Marketing at Mulesoft Aaron Weiss joined Procore Technologies as Senior Community Manager Corey Denis was promoted to Head of C...2022-08-161h 02
In Before The Lock🔓 83: Expert elitismErica and Brian explore how Autodesk, Splunk, and Salesforce built pages for their superuser programs. Community Industry News: DL Grant joined Commsor as Community Operations Manager Isabel Ruiz joined Mews as Community Manager Cody A. was promoted to Community Support Specialist at Reddit Mike H. was promoted to Community Engagement Manager at Reddit Leah Knowles joined Vanta as Community Lead Thea Silayro joined G2i as Community Manager Melissa Ly joined Auditboard as Community Manager Emily Hanssen Arent joined Hibob as Head of Community Jessica Hobbs joined CMX as Director of Community Programming Community Launch Guide — now in Ge...2022-08-021h 04
Humans of Business (former Community Life)Community Life #4 with Holly FirestoneWelcome to Community Life! Here we talk with the community experts about their lives, and today our guest is Holly Firestone, baby and doggy mama, a great charity donater, VP of community and exec team at Venafi, and investor at Commsor and Bevy. 🤩
From this episode, you'll know:
👉 how did Holly meet her soulmate dog Zeus and how did he become a national star of Sprinkles Cupcakes,
👉 why did she feel like an outcast at the school,
👉 why she likes to be prepared, and what is the right amount of preparation,
👉 how Holly feels about maki...2022-07-071h 02
Humans of Business (former Community Life)Community Life #3 with Brian OblingerWelcome to Community Life! Here we talk with the community experts about their lives and today our guest is Brian Oblinger, an almighty 1999 forum moderator, SVP of new products at Commsor, and the co-host of the In before the lock podcast! 🤩
From this episode, you'll know:
👉 Brian's spy training experience;
👉 earliest version of fake it till you make it
👉 Brian's love for different interesting facts and how it's connected to lunch;
👉 back-to-the-church trouble story with Scott, Brian's brother
👉 if Brian likes capybaras!
Follow Brian on social media:
ht...2022-06-2956 min
The Revenue PodcastThe Revenue Podcast #19 - leveraging a podcast to level up your sales game & how to be a better sales leader with Collin Mitchell, CRO @ Salescast & Advisor to startupsCollin's linkedin profile: https://www.linkedin.com/in/collincmitchell/
Recommendation for recording: riverside.fm (use code Salescast for a discount)
Hosting - anchor (free option), Simple Cast (low-cost, solid option)
free podcast community - https://salescast.commsor.com/2022-06-2846 min
CHAOSScastEpisode 60: Lessons Learned in Implementing Community Management MetricsHello and welcome to CHAOSScast Community podcast, where we share use cases and experiences with measuring open source community health. Elevating conversations about metrics, analytics, and software from the Community Health Analytics Open Source Software, or short CHAOSS Project, to wherever you like to listen. Venia is super excited about this episode because you may know our guests from around the community. Today, we have Brian Oblinger, Senior Vice President of New Products at Commsor, and Lori Goldman, Community Manager at ForgeRock. Our conversations touch on how Brian and Lori found themselves in community and their experiences with measuring...2022-06-0436 min
Marketing School - Digital Marketing and Online Marketing Tips7 Marketing Tools For Q3 2022 #2084In episode #2084, Neil and Eric talk about 7 Marketing Tools For Q3 2022. Discover the best new tools for managing your social media, including Taplio for all your LinkedIn needs as well as Tweet Hunter for scheduling and managing tweets, threads, and more. Learn how Orbit.love can help you organize your community and how Commsor unlocks the power of community-led growth. For all the latest on tips, tools, and gadgets, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Marketing Tools For Q3 2022. [00:25] Learn how Tweet Hunter allows you to schedule tweets, threads, and mo...2022-05-0306 min
Cut to the CryptoWhy are Software Companies Creating NFT Projects? Mac Reddin ExplainsIn this episode of Cut to the Crypto, we’re talking to Mac Reddin, Co-Founder and CEO at Commsor — a full-stack company that provides companies with everything they need to unlock community-led growth.Together, we’re going to dive into the question, “Why are software companies creating NFT projects? And what does community building look like in Web3?”Mac talks about what drove him to launch Commsor and why they are launching their own NFT. We discuss whether more companies will start to create their own NFTs and what might spark them to start doing so....2022-04-0415 min
The Community ExperienceWhen Free Community Is Good Business with Mac Reddin of Commsor#033 Mac Reddin runs a company called Commsor, which builds software for community teams, and runs a community for community builders called the Community Club. They're showing community leaders how to “flip the script,” to build communities at the core of the business rather than in service of the business or the product. And their software helps put community data in one place so it's easier to work with. They're even using NFTs in ways that help people feel like more valued members of the community. Show notes and more at SmartPassiveIncome.com/cx033.See Privacy Policy at http...2022-03-2947 min
In Before The Lock🔓 62: Read the roomPresenting your strategy to an executive audience. Community Industry News: Sweta Shetty joined Hindustan Times as Community Manager Amanda Martin was promoted to Head of Community at Unbounce Kemi Kale was promoted to Head of Community Management, Community and Impact at Meta Jelena Zanko was promoted to Director, Community Management at Imply Commsor raises $50M in a Series B round Brian joined Commsor as SVP, New Products Community-Led Product Ideas Survey Executive readouts and alignment: 23: Be bold. Be brief. Be gone. Elements we discussed: Opportunity Statement/Why Scope Research Company/Community Goals Business ROI Health Metrics/Benchmarks Integrated A...2022-03-151h 45
EquityYou can't buy a community, so make it worth itThis is our Wednesday show, where we niche down to a single topic, think about a question and unpack the rest. This week, Natasha and Alex connected a slew of seemingly-unrelated news items to answer a big question:How do we balance community and capitalism?The original question we sought to explore was "can you buy a community?" The answer to that question, after further exploration, felt obvious enough: no, so no what? Combining Epic Games' recent acquisition of Bandcamp, Commsor's latest raise, and Lolita Taub's new venture firm, community has a set of sharper stand...2022-03-0925 min
In Before The Lock🧵 61: We have a couple“What are the top reasons you see new communities fail?” — Vishwas Katti Brought to you by Commsor.2022-03-0801 min
In Before The Lock🧵 59: A big difference“What differentiating values, if any, do you see in having a new customer join a community versus one who has been using your product for a good amount of time?” — Avi Lekowsky Brought to you by Commsor.2022-02-2202 min
In Before The Lock🧵 57: Don’t take the bait“How do I deal with competitors in my community?” — Seth Wylie Brought to you by Commsor.2022-02-0805 min
In Before The Lock🧵 55: Fractions of fractions“Do you think there is a minimum size of customers/users that you need to have to make a community successful?” — Yeori Hokken Brought to you by Commsor.2022-01-2506 min
In Before The Lock🔓 54: A secret weaponHow motivating Partners to engage in your community can accelerate outcomes. Community Industry News: Gainsight acquired inSided Sofia Losada joined Sisense as Community Content Manager Katie Bapple joined Building Brave as Chief Community Officer Zoe Hartsfield joined Spekit as Community Manager Christine Gritmon joined Agorpulse as Senior Editor, Community Kelly Schott joined Pragmatic Institute as Manager of Community Programs Noele Flowers was promoted to Director of Community Education at Commsor Chris Detzel was promoted to Director of Customer Community and Engagement at Reltio Kannaa Chilla joins InVision as Community Manager Celina Zamora joins Cypress.io as Director of C...2022-01-181h 04
In Before The Lock🧵 53: What’s in it for me?“What is the best way to get stakeholders excited about getting involved and engaging in your company community?” — Tessa Kriesel. Brought to you by Commsor.2022-01-1104 min
In Before The Lock🔓 46: Make learning a team sportHow you can integrate learning and community to drive product affinity, customer happiness, and retention. Community Industry News: Facebook was down Erik Martin joined Commsor as VP of Services Nádia Vieira was promoted to Senior Global Program Manager, Community at LinkedIn Tim Lopez joined Saviynt as Director, Community Cindy Au joined Reddit Andreia Tulcidas was promoted to Community Advocacy Lead at Outsystems Patrick O’Keefe joined CNN full-time as Community Lead Brad Fitzgerald joined UCLA Anderson School of Management as Community Manager Community & Learning: Salesforce Trailhead Alteryx Academy Joe Miller Sponsored By: Super Forum 2021 is the largest and...2021-10-121h 13
In Before The Lock🔓 40: The unsexy reality of launch planningErica and Brian dive deep into the tasks required to get a community off of the ground. Community Industry News Rich Millington’s new book: Build Your Community: Turn your connections into a powerful online community Emily Dunn joined ServiceTitan as Senior Customer Community Manager Alex Pisani was promoted to Senior Manager, Trailblazer Community at Salesforce Nic Tolstoshev joined StackHawk as Community Management Lead Maria Ogneva joined Invoca as Director of Community and Customer Marketing Philippe Beaudette was promoted to VP, Community at StackOverflow Launch Planning: Community Launch Guide Alteryx Community Explainer Video New Incentives to join the Tri...2021-07-201h 26
MegaMaker 2022Is truly possible to validate a product idea before launch?In this episode, we answer some questions from MegaMaker members:Val asks: "I'm super curious about this: How much of starting Meeps was a "hunch" rather than a structured discovery?"Ben asks: "Validation, what are ya'll trying right now/soon to get a signal if you're onto something? Also, is there a "company-wide" donut Friday? 😉"Tom asks: "Yes, specifically user discovery: how do you validate that the customer has, knows about, and will pay to solve the problem?"Jon: "(From our remote work discussion in MegaMaker): I'm interested in learning how you work together. Pros/cons?"Show...2021-07-121h 15
In Before The Lock🔓 38: More of an AND than an ORShould you host your community on Slack, Discord, or a purpose-built community platform? Community Industry News: Jenny Weigle launched her community consulting business Taylor Harrington joined Groove as Head of Community Jocelyn Hsu was promoted to Senior Manager, Creator Community at PicsArt Shaveta Sharma was promoted to Deliver Manager Online Communities at Grazitti Slack vs. Community Platforms Forums are over! “But one of the things that I think it takes people a while to wrap their heads around is Slack is specifically designed for some group of people who are aligned around the accomplishment of some goal or se...2021-07-061h 00
Women with Cool JobsChief Community Officer Helps Create Industry Standards for Community Managers, with Alex AngelAs the Chief Community Officer at Commsor, Alex Angel is a community-management expert for online environments. She manages a community of community managers. Accordingly, she helps define best practices and guidelines for her entire industry along with industry colleagues (who are part of her community.) Alex previously worked at Reddit and Nike, and did community management consulting.Community managers ensure community health for private, online communities established by a business or a brand. Responsibilities include: transformation, amplification, engagement, and retention.The community management field is growing and there is a l...2021-06-3056 min