Shows
The Transaction10x Pipeline Using The New AI-First Go-To-Market Playbook with David Boskovic, CEO & Founder of Flatfile - Ep 63The old go-to-market playbook is broken, but in this episode we have a B2B SaaS founder who has actually figured out the new GTM playbook to grow in the current market.This SaaS savant is none other than the one and only David Boskovic, the CEO and Founder of Flatfile, which is the AI-powered data migration solution trusted by enterprise customers like ClickUp, HubSpot, Amazon, ADP, and Toast. David joins co-hosts Matt Amundson and Craig Rosenberg to outline how he and the GTM team at Flatfile developed their new AI-first go-to-market strategy, which...
2025-08-1853 min
The TransactionHow To Show up in ChatGPT Results & More B2B Marketing Secrets with Sydney Sloan, CMO of G2 - Ep 6280% of B2B buyers are already using AI in some part of their research process. Yes, you read that correctly, and we’ve got a special, repeat guest on the show to help you understand that shift in buyer behavior, how to capitalize on it, and much more.We are thrilled to welcome back AI and marketing expert Sydney Sloan, the Chief Market Officer of G2, to the program on this episode. Sydney joins Co-Hosts Matt Amundson and special Co-Host Scott Albro to explore how AI is being used by buyers when making purchasing de...
2025-08-0852 min
The TransactionBuilding B2B Buyers’ Self-Confidence & Selling WAY More with Brent Adamson - Ep 61Imagine you created a sales process so amazing that it was the only one customers actually enjoyed. Impossible? Today’s guest says no.Returning once again to grace this humble GTM-focused podcast with his immense intellect and immaculate presence is Brent Adamson, the co-author of The Challenger Sale and the upcoming new release, The Frame-Making Sale. Brent is back alongside Co-Hosts Matt Amundson and Craig Rosenberg to share how sellers can help B2B buyers become more confident in their own buying decisions, why “frame making” needs to be part of every seller's mindset, and ho...
2025-08-0257 min
The New GTM Playbook: Winning in the Margins for B2B TechEverything’s Back on the Table: Why AI is Revolutionizing GTM with Craig RosenbergIn this game-changing episode, Craig Rosenberg, Chief Platform Officer at Scale Venture Partners, explains why we’re experiencing the most revolutionary period in go-to-market history. With 25 years of experience and a front-row seat to GTM innovation through Scale’s 60+ portfolio companies, Craig reveals how AI has forced even the most experienced executives to completely rethink their approach.Craig shares incredible stories of founders like David Boscovich who rebuilt their entire sales process from scratch, using AI to generate 30-page prospect research reports and hiring unconventional profiles like theater actors for demo specialists. He explains why the traditional disc...
2025-08-0141 min
The TransactionAI-Powered Cold Calling & SaaS Sales Strategy with Justin Michael & Charles Needham - Ep 60What if cold calling isn’t dead—but everything we know about it is?From dissecting permission-based openers to dunking on dated tactics, sales experts Justin Michael and Charles Needham make a bold case for why the phone isn’t dead as a sales channel—it’s just misused. Justin Michael, aka the John Wick of executive coaching, is a longtime B2B seller and sales trainer, as well as the Founder of the Justin Michael Method and co-author of The Cold Call Algo. Along with being Justin’s Co-Author on...
2025-07-2259 min
The TransactionExplosive Growth of AI Startup Cursor 🔥 - The Direct Deposit - Ep 2In the second episode of 'The Direct Deposit,' Matt Amundson and Craig Rosenberg dive into the astonishing growth of Cursor, a startup providing an AI code editor for software developers, that has secured three funding rounds and achieved $500 million ARR in less than a year—all without a traditional marketing strategy. Matt & Craig explore how Cursor's product-led growth go-to-market model and simple SaaS pricing tiers contribute to their success in both raising new funding rounds and recurring revenue. Plus, there's a debate over the relevance of a traditional Go-To-Market team for such early-stage startups creating AI products. We al...
2025-07-1306 min
The TransactionActually Actionable Advice For Implementing AI with Jake Dunlap - Ep 59Everyone's talking about how amazing AI can be, but there’s a real dearth of actionable advice on how to actually put generative AI to work for your sales, marketing, customer service, or other go-to-market team. Well, that was until we talked to this week’s incredible guest…Jake Dunlap is truly a thought leader on using AI in B2B go-to-market strategies and is the CEO of Skaled Consulting, a revenue performance agency dedicated to helping B2B companies scale smarter. Jake joins Matt Amundson and Craig Rosenberg to delve into the tactical and pr...
2025-07-0652 min
The TransactionWhat Made RevFest 2025 Such a Great B2B Event? - The Direct Deposit by The Transaction - Ep 11. We are testing a new The Transaction product - The Direct Deposit. The idea is to take something that happened that week and one host asks the other host 5 questions. The result is a 5 minute quick hit.2. For this week's Direct Deposit, we cover RevFest. I'll give you the high level: 🐰 Jen Igartua and the Go Nimbly team killed it. Also, I am leading an unauthorized effort to rename it LoveFest 2026 but Matt Amundson keeps killing it. Lesss go! This is the first edition of The Direct Deposit presented by The Transaction.========================================Subscribe to the...
2025-07-0605 min
The TransactionFounder-Led GTM, Growth Bets, & Why Stories Win With Scott Albro - Ep 058Scott Albro is back in The Transaction hot seat—and he’s not here to play nice. Scott brings a flame-thrower to traditional playbooks, urging GTM leaders to experiment wildly, think like founders, and stop chasing MQLs like it’s still 2014.Craig and Matt get Scott talking about everything from AI-driven storytelling to "vibe marketing," with detours through SDR history lessons, Red Bull stunts, and the existential crisis of printer ownership. If your go-to-market motion still depends on intent data and white papers… this episode might hurt (in a good way).Als...
2025-06-2447 min
The TransactionOvercoming Your 'Go-To-Market Midlife Crisis' with Craig & Matt - Ep 57That’s right, no guest on this one, but not to worry, it’s just as insight-filled, yet off the rails, as all of our other episodes that you’ve come to know and love. Co-Hosts Matt Amundson and Craig Rosenberg discuss coming to terms with their go-to-market mid-life crises and how they have gotten up to speed on the latest AI advancements to help them get back in the game. Craig and Matt dig into how they’re using AI tools to create things like AI buyer personas, the impact B2B events are having, and what the new go t...
2025-06-1355 min
The TransactionCrafting an Exceptional Event Marketing Strategy with Amy Holtzman, CMO of CHEQ - Ep 56B2B marketers keep making the same mistakes when it comes to events, only to end up asking why they didn’t see any ROI. Thankfully, we knew just the right person to help you improve your field marketing game…Amy Holtzman is the Chief Marketing Officer of CHEQ, the leader in go-to-market security, and one of the best B2B marketing leaders in SaaS, especially when it comes to creating unforgettable experiences. Amy joins co-hosts Craig Rosenberg and Matt Amundson to explore how to plan an event marketing strategy that doesn’t suck, why yo...
2025-05-2652 min
The TransactionInverting your Go-To-Market Strategy Thinking with Jordan Crawford - Ep 55AI use cases & tactics are moving at a million miles per hour which can make it hard to adopt some of these amazing innovations into your go-to-market strategy. Thankfully, we knew just the guy to have on the show to help us put into practice what otherwise could seem like technological mumbo, and or jumbo.That man’s name is Jordan Crawford, the Founder of Blueprint GTM and one of the foremost go-to-market engineers innovating B2B sales and marketing on the cutting edge of AI advancements.Jordan joins co...
2025-05-1751 min
The TransactionHow to Implement AI in Your Go-To-Market with Matt Heinz - Ep 54Matt Heinz, the President of Heinz Marketing, is a top 50 Sales & Marketing Influencer and a prolific thought leader in the B2B marketing space. Matt digs into why B2B marketers should invest more in brand as the AI Age progresses, whether the Chief Marketing Officer should report to the Chief Revenue Officer, and why B2B marketers are so terrible at naming products and concepts.Also, Craig ponders the meaning of parabolas, Matt ranks the best men’s hair in B2B Marketing, and Producer Sam gets confused by Craig talking about bats....
2025-05-0957 min
The TransactionSetting up Successful B2B SaaS Sales Development Orgs with Lars Nilsson - Ep 53Not a long time ago in a Silicon Valley not too far away, the sales infrastructure of almost every startup was an immature, undisciplined mess… Until a certain former printer salesman turned up in town…Lars Nilsson is the Founder and CEO of SalesSource, but you probably know him from his legendary run as the VP of Global Sales Development at Snowflake. To Craig, Lars is, “one of the masters of the universe in sales development and inside sales and business, and clearly very fit.” Lars joins co-hosts Craig Rosenberg and Matt Amundson to discuss...
2025-05-031h 00
The TransactionBuilding a Customer-Centric Go-To-Market Strategy with Lauren Goldstein - Ep 52Most B2B brands (yes, probably yours) think that they’re ‘customer-centric’, and yet none of them ever stop droning on and on about their product and its ‘revolutionary’ features.Lauren Goldstein is the Chief Growth Officer of Winning by Design and Co-Founder, Board Member, Chair of the Board of Directors for Women in Revenue. Lauren joins co-hosts Craig Rosenberg and Matt Amundson to chat how B2B sellers and marketers can connect with buyers in the way buyers want them to, why having a diverse leadership team is an invaluable asset for any startup, a...
2025-04-2552 min
The TransactionInsight-Driven Outreach Beats Personalization with Ana Leyva, Go-To-Market Advisor at Pear VC - Ep 51Ana Leyva advises early-stage startups at Pear VC on their go-to-market strategy to help them build stunning sales motions that set them up to scale. Ana provides pre-seed and seed startups with her first-hand experience as a seasoned operator with past roles at tech unicorns Box, ServiceTitan, and Vanta. Ana joins Co-Hosts Craig Rosenberg and Matt Amundson to delve into how to transition beyond a founder-led sales motion without losing their special perspective, why insight-driven outreach beats crappy sales personalization in B2B, and the two foundational pillars that you need to have in place to build a strong...
2025-04-1952 min
The TransactionSelling to the Enterprise From the Start with Sheila Stafford, Founder of TeamSense - Ep 50Sheila Stafford is the Founder and CEO of TeamSense and joins Co-Hosts Matt Amundson and Craig Rosenberg to dig into how to land enterprise clients as a startup, how to build out a B2B sales team from scratch, and why NRR (Net Revenue Retention) is the most important metric for founders to focus on. Shelia also shares why she thinks email is a dead sales channel and why she is betting on modern PR tactics for growing TeamSense.Also, Craig shares his Instagram Shopping habits, Matt shows off his support for the Dodgers...
2025-04-1453 min
The TransactionDouble Down on What’s Working & Stay Focused with Eric Spett - Ep 49Is your main go-to-market channel driving sustainable growth? Good, double down on it, don’t start splitting up your resources into a bunch of other directions.Eric Spett is the Founder and CEO of Scalebound, providing operator-led coaching that helps CEOs scale with clarity and lead with confidence. Many in the audience may know Eric better as the Co-Founder of Terminus and his work evangelizing Account-Based Marketing. Eric joins co-hosts Craig Rosenberg and Matt Amundson to discuss the importance of focus for founders, why you shouldn’t wait to start selling until you find the...
2025-04-0349 min
The TransactionSocial Selling Secrets to Supercharge Your Sales with Sam McKenna - Ep. 48It’s painfully pitiful what passes as personalized prospecting presently. However, we’ve got just the guest to help sales reps get back on the right track.Sam McKenna is the Founder of SamSales Consulting and is the foremost expert on social selling and leveraging LinkedIn to drive revenue. Sam and her team are redefining the go-to-market status quo for modern organizations through unmatched sales training and LinkedIn branding. Sam joins co-hosts Craig Rosenberg and Matt Amundson for a very fun and fascinating dive into how to improve your personalized sales messages to prospects, the...
2025-03-2856 min
The TransactionSteak Dinners Don’t Close Deals with Maria Boulden - Ep 47You’ll be hard pressed to find a more energetic and experienced sales expert than our special guest, Maria Boulden!Maria Boulden has spent over 3 decades creating and leading world-class sales teams at leading enterprise organizations like DuPont and Gartner. She brings her incredible experience in multiple verticals and truly unstoppable energy to one of the best conversations yet with co-hosts Matt Amundson and Craig Rosenberg. Maria drops some serious insight bombs in this one, including why steak dinners aren’t the deal closer that they once were, why top execs need to get down...
2025-03-2058 min
The TransactionOvercoming Epilepsy & How to Hire with Michael King - Ep. 46Michael King is one of the leading marketing executive recruiters working today and is also the author of a new book, Be There When I Return, a memoir of epilepsy, love, and success. Michael joins co-hosts Craig Rosenberg and Matt Amundson to discuss his personal journey with both epilepsy and his career, along with crucial career advice for marketing leaders looking for their next roles. Michael shares how the CEO should factor into your job search, why you shouldn’t chase titles, and the state of the job market for B2B marketing executives.Also, Craig tries ou...
2025-03-1756 min
The TransactionFixing Your Awful Onboarding & Problematic Pipeline Progression with Katherine Andruha, VP of Business Development at Fivetran - Ep 45Employee churn is a serious problem that is seldom discussed, especially given how much of a detrimental impact it has on even the best companies. To help illuminate this problem and how to fix it at your organization, Katherine Andruha joins co-hosts Craig Rosenberg and Matt Amundson for a much-needed conversation filled with tips, tricks, and a few flamingos.Katherine Andruha is the Vice President of Business Development at Fivetran and has led top-performing sales teams for decades at cutting-edge SaaS companies such as Simpplr, Cloudflare, Coursera, Eightfold.ai, A...
2025-03-0752 min
The TransactionThe Commercial Efficiency Crisis in B2B SaaS Sales with Nick Toman - Ep. 44There are more people than ever involved in deals on both the vendor side and customer side, and it’s having a massively negative impact on B2B growth.Nick Toman is the Chief Product and Transformation Officer at SBI (Sales Benchmark Index) and is the third and final co-author of The Challenger Sale we’ve had on the show. Nick brings some amazing new sales and business research to dive into with co-hosts Matt Amundson and Craig Rosenberg. Nick unveils the effect that having more sellers involved has on win rates, the three beha...
2025-02-2757 min
The TransactionIdentifying & Developing a Champion Buyer with Krysten Conner - Ep. 43There’s a lot of confusion about how to find the champion of your product within a buying group.To help sort things out for B2B sellers, we invited Krysten Conner on the show! Krysten is an extraordinary sales coach who is hired by top SaaS revenue organizations to train their sales teams into incredible teams. Krysten has also made a number of courses available for purchase through her website and through pclub.io. Krysten joins co-hosts Matt Amundson and Craig Rosenberg to break down three ways to identify and develop strong champions wi...
2025-02-2055 min
The TransactionPositioning is a Key Pillar of SaaS Growth with Bob Wright - Ep. 42Without a real point of view, your company, your product, and all of your amazing features will drift into irrelevance amidst the soothing currents of the sea of sameness we see in the state of SaaS. (Just learned about this thing called alliteration!)To help you avoid that terrible fate and aid you in developing your positioning, we are thrilled that Bob Wright, the Founder of Firebrick Consulting, joined co-hosts Craig Rosenberg and Matt Amundson on the show. As a B2B Marketing expert, Bob has helped hundreds of B2B companies define and...
2025-02-1449 min
The TransactionSelling like a Real Human Being with Scott Barker - Ep. 41Selling B2B has always been hard. The crazy buying frenzy of the ZIRP era was the exception, not the rule, so if you’re expecting the current buying climate to change any time soon, you need to readjust your perspective.Scott Barker, Partner & Co-founder of GTMfund and Host of The GTM Podcast, joins Host Craig Rosenberg and special guest-host Scott Albro to talk all things sales, venture capital, and go-to-market. Scott (Barker) shares why focus can give sales reps superpowers, the outsized impact of warm introductions when building pipeline, and how focusing on un...
2025-02-0656 min
The TransactionReframing B2B Sales to Drive Buyer Confidence with Brent Adamson - Ep. 40When your buyer isn’t confident in the decision they’re making, they will choose not to decide. Meaning, that you’re not going to close that deal, which is a serious problem in B2B.To help solve that problem, we’re thrilled to welcome Brent Adamson, the co-author of The Challenger Sale and renowned sales speaker, to the show. Brent joins hosts Matt Amundson and Craig Rosenberg to discuss the crucial sales topics in his new upcoming book, The Framemaking Sale. They get into the problem with value-selling, why sellers need to teach bu...
2025-01-301h 00
The TransactionLeading in Your Own Voice with Dia Bondi - Ep. 39When you can tell your story in a compelling, confident way, you can change the lens through which everyone views you, your accomplishments, and your potential.Dia Bondi, a TEDx speaker, author of Ask Like An Auctioneer, and executive coach, joins Hosts Craig Rosenberg and Matt Amundson for an exceedingly energetic and entertaining conversation focused on communicating effectively as a leader. In between some fun tangents, they dig into how to uncover and craft your origin story to tell a more compelling narrative, why doing live demos on stage needs to go the way...
2025-01-2352 min
The TransactionUnlocking the Cheat Code for Go To Market with Justin Gray - Ep. 38Justin Gray, author of the brand new The Go-to-Market Cheat Code and Co-Founder of In Revenue Capital joins Hosts Matt Amundson and Craig Rosenberg to share how to build more effective and efficient B2B partnership programs, why nothing seems to be working in marketing, and his cheat codes to go-to-market success in B2B. Justin explains how and why LeadMD evolved from being a competitor to building an extremely strong partnership with Marketo. There’s also a great discussion about what VCs and other investors look for in founders when investing in startups and how this has changed in...
2025-01-161h 06
The TransactionHelping Every Startup Founder Tell Their Story with Scott Albro - The Transaction - Ep. 37Every Founder has a story to tell and by telling that story in a compelling way, they can give their company an outsized advantage and the leg up they need in order to grow.The founder of multiple companies and a veritable thought leader in his own right, Scott Albro, joins Hosts Craig Rosenberg and Matt Amundson, for a rollicking romp through the big AI questions now getting asked, the fundamentals for building a successful founder brand, and how to create high-quality content that is worthy of your buyers’ time and attention.
2025-01-091h 03
The TransactionTHE Blueprint for B2B Go-To-Market with Adam B. Needles - The Transaction - Ep. 36What is your GTM strategy built on? The cool new motion that's popular this minute? Tons of research on users? Well, it should be built from a blueprint and this guest just so happens to know how to create said blueprint. Adam B. Needles, the CEO of ANNUITAS, joins Craig Rosenberg and Matt Amundson for a barn burner of an episode that starts off with Adam’s seriously spicy take that the CMO’s role is a major part of the problem in the current B2B buying experience (Sounds like someone got into the C...
2024-12-191h 00
The TransactionYour Buyers Are People Too with Mini Peiris, CMO of Nintex - The Transaction - Ep. 35If people are the ones buying software, then it’s probably important that your brand appeals to those people.Fresh off a successful Dreamforce, Mini Peiris, the Chief Market Officer of Nintex, joins co-hosts Craig Rosenberg and Matt Amundson for an examination of how a brand should make buyers feel about themselves, the problems they face, and the solution provided. Mini also gets into when is the best time to ask customers for referrals, why playing nice with sales is key to being a successful Chief Marketing Officer, and how to reinforce a brand in...
2024-12-1256 min
The TransactionNarrow Down Your Damn ICP with David Politis - The Transaction - Ep. 34What would you say if your CEO told you they wanted to speak with 100 customers in 100 days? That’s exactly what our guest, David Politis, did and he still thinks it’s one of the best things he’s done in his career.David, the Founder and Executive Chairman of BetterCloud and Host of Not Another CEO Podcast, joins co-hosts Craig Rosenberg and Matt Amundson for a must-listen episode for founders, CEOs, and B2B execs. David explains why having a smaller TAM (Total Addressable Market) is actually good for smaller or newer-stage companies. There...
2024-12-0550 min
The TransactionInsane Startup Marketing Stunts & Loving Your Customers with Kyle Porter, Founder of Salesloft - Ep 33How do you steal the spotlight from Marc Benioff at Dreamforce? By hiring a Benioff impersonator. Yes, Kyle Porter and the Salesloft team ACTUALLY did that. But they didn’t stop there…Joining co-hosts Matt Amundson and Craig Rosenberg to chat about the amazing stunts pulled in the early days of Salesloft and how to build a healthy company culture is Kyle Porter himself, the Founder and Board Chair of Salesloft. Beyond bringing a Benioff doppelganger to Dreamforce, Kyle shares some brilliant plays his team used to drive brand awareness and become the biggest stor...
2024-11-2158 min
The TransactionDefining Metrics & Aligning Goals Between Sales & Marketing with Tricia Gellman, CMO of Box - Ep 32What does a sales opportunity mean to you? Would the rest of your company give the same answer? Probably not. But not to fear, GTM leader, because Tricia Gellman, the Chief Marketing Officer of Box joins hosts Matt Amundson and Craig Rosenberg to explain how to fix the cracks between sales and marketing in B2B. Tricia outlines the importance of having shared goals across B2B sales and marketing teams, why defining terms clearly is so critical, and what it’s like for those selling AI tools to B2B buyers.Also, Craig re...
2024-11-1445 min
The TransactionAI Idea Starters, B2B Influencers, & Organic LinkedIn Tactics with Dave Gerhardt - Ep 31Wow, Season Two is kicking off strong with this incredible episode with Dave Gerhardt, an astonishing marketer and the Founder & CEO of Exit Five. Dave joins Craig Rosenberg and Matt Amundson to share how he approaches using AI for B2B marketing, why LinkedIn influencers present a huge opportunity for B2B brands, and the outsized impact that building a strong Founder Brand can have for startups. Also, Matt shares his innermost feelings about Dave and Craig examines his own facial hair.Critical TakeawaysSocial media should be treated as the p...
2024-11-0753 min
The TransactionAlign and Conquer with Carlos Hidalgo - The Transaction - Ep # 30Today Matt and Craig open the floodgates to actionable marketing insights with seasoned guest, Carlos Hidalgo Co-Founder and CEO of Digital Exhaust. The episode focuses on the landscape of marketing, shedding light on the challenges and missteps related to AI, new technologies, and the tendency to chase after shiny objects. It examines the struggles CMOs face in balancing short-term demands with long-term strategies, emphasizing the significance of mutual respect and alignment between marketing, sales, finance, and product teams for sustainable success. Takeaways:Treat sales, finance, and product teams as partners. Spend dedicated time t...
2024-10-2449 min
The TransactionBuilding Trust and Reputation in Today's Market with Jon Miller - The Transaction - Ep # 029In this episode, Matt and Craig welcome Jon Miller, Co-Founder of both Marketo and Engagio, who discusses the evolution of B2B marketing and sales strategies. They critique traditional methodologies like MQLs and programmatic email marketing, stressing the need for creativity and relationship-building. Key themes from this episode include the significance of content quality over quantity, customer-centric approaches, and the foundational role of market positioning and core fundamentals. The conversation explores the strategic shift required of modern CMOs, the importance of proprietary research, personal branding, and community building for reputation, and the necessity of evolving marketing metrics and reporting...
2024-10-1748 min
The TransactionAdvisor Avengers: Assembling Your Network with Carilu Dietrich - The Transaction - Ep # 28In this episode, Matt and Craig explore the role of advisors in driving B2B business growth with Carilu Dietrich, an ex-CMO and current hypergrowth advisor to CEOs and CMOs. Carilu shares her insights on the importance of having a skilled team of advisors to support executives, highlighting the need for different types of advisors at various growth stages. The discussion also delves into the nuances of building valuable professional networks and how to effectively seek and maintain advisory relationships. The episode emphasizes that the right advisory connections can be pivotal in determining the success and growth trajectory of...
2024-10-1045 min
The TransactionTriple T POV with Dan Gottlieb- The Transaction - Ep # 27In this episode, Craig and Matt host Dan Gottlieb, Vice President Analyst at Gartner. They discuss sales strategies, highlighting the need for modern sales organizations to rethink their talent strategies, simplify sales processes, and intelligently apply technology. Dan shares insights from Gartner research on the competencies of high-performing sales reps and the importance of adaptability, tactical flexibility, and AI partnership. They also discuss the challenges and opportunities in adopting AI in sales, the value of point-of-view selling, and how technology can enhance sales tactics.Takeaways:Focus on hiring and developing talent that exhibits...
2024-10-0357 min
The TransactionNavigating Market Success with AJ Gandhi - The Transaction - Ep # 26In today’s episode, Matt and Craig are joined by AJ Gandhi, Chief Growth Officer at Marlin Equity. The discussion is an in-depth exploration of go-to-market (GTM) strategies. They cover the importance of core selling skills, the impact of over-reliant sales enablement tools, and the undervalued power of creative marketing. AJ emphasizes the critical role of coherent, cross-functional collaboration in GTM strategies and the need to reassess current methods to align with today's discerning buyers. They also discuss the importance of accurate marketing spend, talent development, and the overlooked strategic role of customer and partner funnels in driving business gr...
2024-09-2653 min
The TransactionFrom Siloed Heroics to Aligned Growth Playbooks with John Common - The Transaction - Ep # 25In this episode of 'The Transaction,' Matt and Craig are joined by John Common, CEO of Intelligent Demand, to discuss various aspects of B2B growth strategy. The conversation focuses on the importance of different go-to-market motions, ICP targeting, and the implementation of cross-functional alignment. John stresses moving beyond tactical focus to strategic integration, operationalizing alignment, and realistically tackling people problems to achieve scalable growth. The episode wraps up with a focus on practical steps for CEOs and ELTs to improve business performance through clearly defined roles and metrics, and learning from successful case examples.
2024-09-1957 min
The TransactionPitching the Promised Land with Andy Raskin - The Transaction - Ep # 24Today Craig and Matt welcome guest Andy Raskin, a renowned figure in the B2B space. The discussion revolves around the importance of creating impactful sales narratives. They discuss the structure and strategy behind compelling sales decks, leaning on examples like the famous Zuora deck. Andy shares insights on transitioning from founder-led sales pitches to scalable narratives and emphasizes the significance of CEO involvement in crafting these stories. The conversation also explores how narratives can frame market changes and embody a movement, making them more relatable and engaging for diverse audiences. Takeaways:Emphasize u...
2024-09-1250 min
The TransactionBecoming a LinkedIn Master with Alec Paul - The Transaction - Ep # 23In this episode, Matt and Craig delve into the evolving landscape of LinkedIn as a key platform for B2B thought leadership and brand building with the insights of Alec Paul, a LinkedIn strategist and Founder of SalesBrand. Alec discusses the significance of authenticity, audience engagement, and the potential of LinkedIn video. The conversation also covers the limitations and strategies for optimizing LinkedIn profiles, promoting podcasts, and understanding LinkedIn's algorithm. This episode is a deep dive into actionable strategies that can transform LinkedIn into a powerful tool for business growth.Takeaways:Encourage executives...
2024-09-0556 min
The TransactionWhich Metrics ACTUALLY Matter for B2B Marketers with Ray Rike - Ep 22In this episode of The Transaction, Hosts Matt Amundson and Craig Rosenberg are joined by Ray Rike, the Founder and CEO of BenchmarkIt and the Co-Host of SaaS Talk, to delve into the world of metrics. Ray shares his passion for allowing SaaS operators to make metric-informed and benchmark-validated decisions by looking at metrics across the entire customer journey. He highlights key metrics such as CAC ratio, inbound hand raisers, and expansion CAC ratio, emphasizing their crucial roles in making informed business decisions. The conversation also explores the significance of shared goals among go-to-market teams and the need for...
2024-08-2956 min
The TransactionThe New Playbook: Signal Based Selling with Jen Igartua - The Transaction - Ep # 21The Transaction’s guest today is one of many talents. Jen Igartua, who is not only the CEO of GoNimbly but also a side hustler in both comedy and board game designing, provides her insights on the sales and marketing world today. The conversation covers transforming B2B sales strategies using signal-based selling and PLG (Product-Led Growth) insights. Jen shares her innovative approach of using algorithmic scoring and playbooks to refine lead scoring and offering specific actionable insights for sales teams. She emphasizes the importance of integrating data from diverse sources and creating systems in Salesforce to optimize outcomes. Th...
2024-08-2248 min
The TransactionUnlocking Sales Success: Creativity Over Volume with Mark Kosoglow - The Transaction - Ep # 20Today Mark Kosoglow, an experienced sales professional and an advisor at HockeyStack, discusses with Craig and Matt his insightful perspectives on sales strategies. He emphasizes the importance of creativity over sheer volume in outreach and the challenges posed by current sales practices. Mark highlights his approach to sales from his time at Outreach, underscoring the significance of business acumen, the use of relevant buyer experiences, and the concept of a 'buyer room.' The discussion also explores the effectiveness and potential drawbacks of digital sales rooms and inbound-led outbound strategies, concluding with a reflection on the importance of helping...
2024-08-1552 min
The TransactionPeople Strategy: Hiring, Firing, and Leadership with Dennis Lyandres - The Transaction - Ep # 19This episode brings on Dennis Lyandres as the guest. He is currently an advisor at ICONIQ Capital and has many years of sales, marketing, and strategy experience. Along with Craig and Matt, Dennis discusses effective leadership techniques and the importance of relentless learning in the sales and marketing world. He emphasizes the importance of hiring curious, humble, and growth-oriented individuals. The conversation covers critical aspects of scaling a business, such as proactive hiring and firing practices, leadership development, and leveraging unique people strategies. They stress the need for purposeful learning and personalized development plans to foster great leaders and...
2024-08-0853 min
The TransactionUnlocking Strategic Marketing with Sydney Sloan - The Transaction - Ep # 18Today’s episode welcomes Sydney Sloan, former CMO of Drata and newest CMO of G2, to sit down with Craig and Matt to give strong insights on the evolving strategies being used in marketing. Sydney discusses the shift from account-based to segment-based strategies, and elaborates on how triangulation of data points can enhance targeting and campaign effectiveness. The discussion also covers practical approaches centered on data-backed decision-making, the importance of regular updates, and optimizing digital channels. Sydney emphasizes the necessity of clean data, strong branding, and a focused organic LinkedIn strategy. Listen now to hear her personal insights and he...
2024-08-0146 min
The TransactionMastering Value and ROI in SaaS with Matt Harney - The Transaction - Ep # 17Today’s episode showcases Craig and Matt as they hear powerful insights from the Founder of Cloud Ratings, Matt Harney, as he discusses the importance of ROI and value selling within the software industry. The conversation begins with a discussion on the underutilization of ROI calculators by software companies, emphasizing how personalized ROI can be a game-changer for sales. This episode also highlights AI potential and how that might look in the future. Listen to hear Matt Harney’s fascinating insights into the world of software research analysis.Takeaways:Emphasizing quantified ROI is cruc...
2024-07-2554 min
The TransactionReally Knowing Your Customer with Dave Brock - The Transaction - Ep # 16In today’s episode of The Transaction, hosts Craig and Matt sit down to talk with sales expert Dave Brock. Dave is a well-established sales consultant, the founder and CEO of Partners in EXCELLENCE, and the author of “Sales Manager Survival Guide”. They discuss the pivotal changes required in the sales approach, focusing on customer engagement, win rates, and efficient prospecting methods. Dave shares his insights on getting involved earlier in the buying cycle, understanding customer problems, and the importance of business acumen. He also shares multiple inspiring and informative stories from his many years of experience. Tune in for in...
2024-07-1846 min
The TransactionThe Power of Category Design with Kevin Maney - The Transaction - Ep # 15In this engaging episode of The Transaction, hosts Matt Amundson and Craig Rosenberg welcome Kevin Maney, renowned author of “Play Bigger” and expert in category design. Kevin shares his insights on the importance of creating a unique market category, how to effectively communicate a company’s value, and why businesses need to focus on solving specific problems rather than just showcasing their products. The conversation delves into the evolution of tech categories, the role of innovative messaging, and practical strategies for standing out in a crowded market. Whether you’re an entrepreneur, marketer, or business leader, this episode is packed w...
2024-07-1152 min
Experience-Focused Leaders53 - The Evolution of B2B Content: From Data Sheets to Digital Salesrooms with Scale Venture Partners' Craig RosenbergYour host, Alex Shevelenko, talks with the Chief Platform Officer of Scale Venture Partners, Craig Rosenberg. Craig discusses the importance of providing content that is both easily digestible and actionable. In today's fast-paced digital world, buyers are inundated with information, making it crucial to deliver content that stands out and meets their specific needs. To achieve this, it's essential to segment your audience, understand the different segments within your target audience, and tailor your content to meet their unique needs and preferences. Personalize content using data and insights to ensure it resonates with the individual buyer's journey. Additionally, incorporate...
2024-07-0956 min
The TransactionSales Tech Showdown with Alastair Woolcock - The Transaction - Ep # 14In this episode of The Transaction, Matt Amundson and Craig Rosenberg are joined by Alastair Woolcock, a renowned expert in sales tech and AI. Together, they explore the current trends and future disruptions in sales technology, the importance of user experience, and the concept of signal-based selling. Alistair shares his insights on how enterprise buyers are adapting to new technologies and the vital role of data in driving sales and marketing strategies. Tune in for a deep dive into the future of sales tech and actionable advice on staying ahead in the competitive business world.
2024-06-2746 min
The TransactionAsymmetrical Marketing and Personal Branding with Adam Robinson - The Transaction - Ep # 13In this episode of The Transaction, Co-Hosts Matt Amundson and Craig Rosenberg chat with Adam Robinson, founder of a $20 million ARR bootstrapped SaaS company. Adam shares his journey of leveraging LinkedIn for marketing, discussing the power of personal branding and asymmetrical marketing in today’s competitive business environment. He offers insights on content creation, audience engagement, and the future of sales strategies.Takeaways • Personal branding on LinkedIn can significantly impact business growth. • Authenticity and transparency build strong audience connections. • Asymmetrical marketing allows smaller companies to outmaneuver larger competitors. • Sha...
2024-06-1953 min
The TransactionDiagnosing Sales with Becc Holland - The Transaction - Ep #12In this episode of The Transaction, Co-Hosts Matt Amundson and Craig Rosenberg sit down with Becc Holland, a sales expert known for her innovative approaches to diagnosing and solving sales challenges. They delve into the nuances of effective sales strategies, emphasizing the importance of proper diagnosis over traditional sales tactics. Becc shares her insights on understanding buyer metrics, discovering hidden problems, and delivering real value.TakeawaysEffective selling is about diagnosing problems the buyer is unaware of.Understanding and leveraging buyer metrics are crucial.Sellers should focus on delivering insights, not just pitching products.Discovery...
2024-06-0846 min
The TransactionBold Moves: Bold Results with John-Henry Scherck - The Transaction - Ep # 11In this episode of The Transaction, Co-Hosts Matt Amundson and Craig Rosenberg sit down with John-Henry Scherck, a strategic marketing expert with a knack for bold, game-changing moves. Together, they dive into the evolving landscape of content marketing and the importance of taking risks for big wins. John shares his insights on why dipping your toes in the water just won't cut it anymore and how significant investments and bold strategies lead to remarkable results.Takeaways:Small, iterative approaches often lead to mediocrity; bold moves yield bold results.Companies must have a unique...
2024-05-3052 min
The TransactionDecoding Sales Indecision with Matt Dixon -The Transaction - Ep # 10In this insightful episode of The Transaction, Craig Rosenberg and Matt Amundson are joined by Matt Dixon, renowned author and sales expert, to delve into the complexities of sales indecision. Matt Dixon shares profound insights from his book, The Jolt Effect, and discusses the significant challenges salespeople face today. He breaks down his innovative strategies for overcoming customer indecision, offering practical advice on how to navigate the nuanced sales landscape. Tune in for a masterclass on modern sales techniques and learn how to convert hesitation into confident decision-making.Takeaways:Salespeople must move beyond...
2024-05-2355 min
The TransactionOvercoming Outbound Challenges with Doug Landis - The Transaction - Ep # 9As a GTM leader, you’re probably working every day to improve your playbook and you’re not alone. If improving your sales motions is a serious priority, you should probably check out this episode. Doug Landis is the CEO of DL Advisory and both a renowned sales professional and storyteller. Doug joins Co-Hosts Craig Rosenberg and Matt Amundson for a B2B sales and messaging masterclass, including an explainer of his Hypothesis Selling methodology. Doug dives into why outbound sales motions have become so ineffective, the value of verticalization in competitive markets, and how much of an impact the...
2024-05-0948 min
The TransactionApplying Design-Thinking to Sales with Ashley Welch - The Transaction - Ep #8Please welcome a phenomenal sales thought leader that is bringing some much-needed fresh ideas to the world of B2B sales. Ashley Welch is the Co-Founder of Somersault Innovation and the author of Naked Sales. Ashley joins hosts Craig Rosenberg and Matt Amundson to discuss the core idea of “Selling by Design”, how to craft a collaborative co-creating process with your buyers, and why you need to know how to navigate your customer’s customer map.Also, Craig gives an update on his son’s Instagram followers and Matt takes a sip of something scrumpti...
2024-05-0257 min
The TransactionDecoding The CRM and Database Infrastructures with Nicolas de Kouchkovsky - The Transaction - Ep #7Our special guest today is a three-time CMO and seasoned veteran in the customer experience and SalesTech world who offers CX and sales software companies a wealth of expertise that he has accumulated over several decades. Nicolas de Kouchkovsky is a Fractional Chief Marketing Officer & Industry Analyst at CaCube Consulting. Nicolas joins Hosts Craig Rosenberg and Matt Amundson to discuss the transition from traditional methods to Signal-based Selling and the urgent need for precision and relevance in outbound sales efforts. They also dive into the critical role of modern data architectures, such as cloud data warehouses, in enabling efficient...
2024-04-2552 min
The TransactionEmpowering The Agile, Tech-Enabled Salesforce with Mary Shea - The Transaction - Ep #6To help you wrap your head around the rapidly evolving technological landscape as a revenue leader, we have a very special guest today. Mary Shea is the former Principal Analyst at Forrester and is currently advising and coaching multiple high-growth companies. Mary joins Hosts Craig Rosenberg and Matt Amundson to discuss the technology-enabled future of B2B sales organizations, which stages of the funnel should be automated first, and understanding “Signal-based Selling.”Also, Craig relishes getting a great compliment and Matt is put on the hot seat for one of his takes on B2B sa...
2024-04-1850 min
The TransactionTo Gate or Not to Gate Content with Chris Orlob - The Transaction - Ep #5Joining Craig Rosenberg and Matt Amundson in Episode 5 is special guest Chris Orlob, the Co-Founder & CEO of pclub.io. Many of you probably know about Chris or his awesome work early on at Gong which helped the company reach hockey stick level growth. Chris shares his “unqualified” thoughts on when to gate content, how to get deals done on demo calls, and what prime sales prospecting outreach should look and feel like.Also, Craig compares himself to a cartoon image on a coffee mug and Matt mixes up two timeless classic holiday films.
2024-04-1257 min
The TransactionBack to The Fundamentals of Sales with John Barrows - The Transaction - Ep #4Joining Hosts Craig Rosenberg and Matt Amundson is John Barrows, the CEO of JB Sales and Author of I Want To Be In Sales When I Grow Up. John outlines what led to the current poor performance amongst sales reps and what leaders can do about it to increase performance today and in the long run. They also get into why buyers dread demos, whether marketers should control all of the messaging from sales, and how smart sellers will approach incorporating AI into their workflows.Also, Craig tells a story about...
2024-04-0455 min
The TransactionRemixing MarTech & Gen AI Explained with Scott Brinker & Esteban Kolsky - The Transaction - Ep #3Today’s episode is a real treat because we have multiple amazing guests joining Craig Rosenberg and Matt Amundson for a deep dive into the state of MarTech today and how to think about generative AI within the larger AI conversation. Scott Brinker & Esteban Kolsky are two of the foremost thinkers and analysts in the B2B world and are here together to volley high-value concepts and insights. Scott, Esteban, and Craig dissect the challenges and potentials of generative AI (Gen AI), the proliferation of MarTech vendors, and the critical need for democratized data in use versus data in st...
2024-03-2859 min
The TransactionThe Vibe-First Approach to Marketing with Mac Reddin - The Transaction - Ep #2Welcome back to The Transaction! In our second episode, you’ll hear from a truly classic Founder who is full of marketing ideas that are disrupting the status quo of B2B marketing. Mac Reddin is the Founder and El Rey de Dinos at Commsor, the company behind both Matcha and Bronto. Mac joins co-hosts Craig Rosenberg and Matt Amundson to save go-to-market teams from the 99% of what they do that is wrong or misguided. Mac dives into his Vibe-First Marketing approach, how a few hundred chicken wings upended event marketing, and what it tak...
2024-03-2149 min
The TransactionPeople, People, People! - Kelly Breslin Wright - The Transaction - Ep #1Welcome to the first full episode of The Transaction! We’re kicking things off right with an amazing guest who is known for her time as President and COO of Gong, and as Executive Vice President, Sales at Tableau. Kelly Breslin Wright is now the Founder of Culture Driven Sales and an Adjunct professor at the University of Washington. Kelly joins Host Craig Rosenberg for a fantastic conversation about the shift from traditional sales methods towards a 'Culture Driven Sales' approach, how a company’s mission and values are crucial for internal alignment, and how c...
2024-03-141h 00The TransactionThe Transaction - Official Podcast Trailer 2Welcome to The Transaction! This is just a taste of what you can expect from the first four episodes of the show. First Episode drops 3/14Learn more at https://thetransactionpod.com/Follow The Show!Social Media:~LinkedIn: https://www.linkedin.com/company/the-transaction/~Substack: https://thetransaction.substack.com/===============================================Podcast Players:~YouTube: https://www.youtube.com/@Th...
2024-03-1408 minThe TransactionWelcome to The TransactionWelcome to The Transaction.From ABM to PLG, from MEDDIC to MEDDPICC, the world of business is constantly evolving. We’ll cover the who, what, where, when, why and most importantly how you get… The Transaction.Hosted by Craig Rosenberg and Matt Amundson.Presented by Ringmaster Conversational Marketing, the go-to branded podcast team. To discover how your company can leverage B2B podcasts to deliver outsized ROI, visit ringmaster.com.
2024-03-0500 min
GTM UnfilteredHow To Survive As A StartUp Founder - David Politis - GTM Unfiltered - Episode # 018There’s a lot going on when you’re the Founder of a startup, so how do you keep yourself from going insane? Lucky for you, we’ve brought on someone who has not only survived founding multiple startups but has been able to thrive. Our special guest is David Politis, the Founder and Executive Chairman of BetterCloud. David joins Craig Rosenberg in the first half of the episode to share the most important advice from the 63-page paper he published titled, The StartUp Founder Survival Guide. In the second half of the episode (34:49), Judd Borakove and Matt Amundson hop on...
2024-02-091h 16
GTM UnfilteredApproach Vectors & Understanding Futurism - Lauren Vargas - GTM Unfiltered - Episode # 017Special guest Lauren Vargas, a Digital Dragon wrangler and Principal at Your Digital Tattoo, joins Host Craig Rosenberg in the first half of this episode for an enlightening conversation on the ways organizations should think about the future, how the place of communities in the B2B world has evolved, and the "new" growth of influencers in B2B. Lauren became a significant figure in the era of social media's emergence and over her career, has worked at firms like Radiant Six, Aetna, and Fidelity.In the second half of this episode, Craig is...
2024-02-021h 15
GTM UnfilteredThe Lost Episode: Re-Energizing MarTech & Unification Through Data - GTM Unfiltered - Episode # 016Get ready to dive into the game-changing role that the right data used with the cloud data warehouse plays in revamping the B2B marketing experience. Host Craig Rosenberg, Judd Borakove, and Matt Amundson touch on the power of integrating creativity with data-driven strategies, the current state of sales development reps (SDRs), and how improved targeting and messaging can revitalize outbound motion. Also, Craig brags about his retention rate with friends, Judd says something to the crowd, and Matt repositions his microphone.Chapters:00:00 - The Real Draw Behind t...
2024-01-2644 min
GTM UnfilteredThe ChatGPT Marketplace & LinkedIn Reach Issues(?) - Neil Harrington - GTM Unfiltered - Episode # 015It’s time to rethink how we work with AI from the ground up! Joining this episode is special guest Neil Harrington, the Vice President of Sales and Alliances at Stack Moxie. Craig chats with Neil about the emerging trends he’s noticed in generative AI, from exploring the feasibility of incorporating AI-driven features in existing products to the idea of vertical disruption. Hosts Craig Rosenberg, Matt Amundson, and Judd Borakove discuss what UPS eliminating the CMO role means for GTM leaders going forward, the drastic changes impacting organic reach on LinkedIn, and a few NFL-related storylines.
2024-01-1959 min
GTM UnfilteredSparking a Movement with a Strategic Narrative - Andy Raskin - GTM Unfiltered - Episode # 014Today's guests wrote The Greatest Sales Deck I’ve Ever Seen, one of the most famous blog posts in the history of B2B go-to-market and has worked with some of the largest B2B SaaS companies on the planet. Special guest Andy Raskin joins Host Craig Rosenberg to discuss the power of strategic narratives and how to create a movement around your company. Andy shares the importance of shifting from an "arrogant doctor" approach to messaging to a strategic narrative that sparks a movement of dire importance. Additionally, Host Matt Amundson explains how a veteran CMO thinks about st...
2024-01-1250 min
GTM UnfilteredB2B Lessons From Streaming & What It Takes To Be Disruptive - GTM Unfiltered - Episode # 013This week, Co-Hosts Matt Amundson, Craig Rosenberg, and Judd Borakove dive into the importance of focusing on your core product, the significance of innovation in tech companies like Salesforce, Marketo, and HubSpot, and what to do when old playbooks fail. They also wrap up the year with each of their key takeaways: 1. Focus, 2. Test your butt off, and 3. Stop Firing Talent.Also, Craig texts his son, Judd mentions bundling more than Patrick Mahomes, and Matt shares his love for Die Hard 2.Chapters:00:00 - Judd welcomes everyone back!01:32...
2024-01-0541 min
GTM Unfiltered2023 Takeaways & Getting Maniacally Focused with Anna Baird - GTM Unfiltered - Episode # 0122023 had a lot of ups and downs, from the explosion of AI to the endless layoffs. This week, Hosts Craig Rosenberg, Matt Amundson, and Judd Borakove say goodbye to 2023 and remember a few of their favorite memories. Craig is joined by special guest Anna Baird, Operating Partner at Madrona and Board Member of companies such as SeatGeek and Semrush. Within Anna’s incredible career so far, she has been a CFO, CRO, and COO. She was also a Partner at KPMG and helped take Google public. Anna and Craig dive into the three thi...
2023-12-291h 04
GTM UnfilteredTrekking Across The MarTech Landscape - Scott Brinker - GTM Unfiltered - Episode # 011Join us for an expedition into the harsh and ever-changing world of MarTech with special guest Scott Brinker as our guide. Scott Brinker is the creator of chiefmartec.com and the MarTech Landscape all while also being the VP of Partner Ecosystem at HubSpot. Scott breaks down the rapid acceleration and complexity of MarTech, touching on the burgeoning role of AI and the importance of data in the evolving ecosystem. Co-hosts, Craig Rosenberg, Judd Borakove, and Matt Amundson dive into the idea of Super Apps and how to rehumanize B2B customer interactions.Also...
2023-12-221h 03
Growth Driver5 Must-Know GTM Trends for Your 2024 Growth Plan with Craig RosenbergThe GTM game is changing quickly, and if you’re focusing your efforts on outdated plays, you run the risk of being left behind. That’s why we’re talking through the most important trends in GTM as we head into 2024. It’s time to step back, review the GTM landscape, and make sure you’re not stepping over dollars to pick up nickels. In this episode we explore 5 strategically important trends with the perfect guest: Craig Rosenberg, a veteran of B2B sales, marketing, and technology and Chief Platform Officer at Scale Venture, where he helps portf...
2023-12-191h 19
GTM UnfilteredFrom Corporate To Comedy - Alexis Gay - GTM Unfiltered - Episode # 009Joining the GTM Unfiltered crew today is a hilarious comedian who actually started out in B2B working at companies like FEVO, Twillio, and Patreon. Special guest Alexis Gay is a professional funny person and Host of the Non-Technical podcast. Co-hosts Craig Rosenberg, Judd Borakove, and Matt Amundson talk with Alexis about her journey from managing GTM roles into comedy, how to make mature decisions about your future, and the absurdity of trends in business that make for such great comedy.Also, Craig dissects the mind of travel baseball dads, Matt gawks at a $102...
2023-12-0850 min
GTM UnfilteredThe Power of Partner-Led - Justin Gray & Josh Wagner - GTM Unfiltered - Episode # 008Congratulations! You’ve found the ever-elusive Show Notes for this awesome episode of GTM Unfiltered, featuring special guests Justin Gray & Josh Wagner. Justin and Josh are Co-Founders of In Revenue Capital and Hosts of The Cheat Code Podcast. Justin and Josh join Co-Hosts Craig Rosenberg, Judd Borakove, and Matt Amundson for an awesome conversation about the immense potential of a Partner-Led motion for B2B companies, how to optimize your existing Partner-Led strategy, and what they think are the best gifts they’ve gotten as part of a salescycle.Chapters:00:00 - This is D...
2023-12-0155 min
The GTM Pack ShowEpisode #43: Craig Rosenberg, Chief Platform Officer at Scale Venture PartnersIn this episode of The GTM Pack podcast, we interview Craig Rosenberg, Chief Platform Officer at Scale Venture Partners based in San Mateo, CA.
In this conversation, we dig into:
💡 The impact that content creation has on helping you learn within your industry
💡 The use cases that Craig finds AI most helpful for and how it will really impact GTM strategies
💡 Craig's journey from entrepreneur to now working at a venture capital fund
#b2b #gtm #saas #artificialintelligence
2023-11-3028 min
GTM UnfilteredSkill Development & Dueling Hotwings - Chris Orlob - GTM Unfiltered - Episode # 007Sit down and buckle up for a new episode featuring special guest Chris Orlob, the Co-Founder & CEO of pclub.io. Many of you probably know about Chris or his awesome work early on at Gong which helped the company reach hockey stick level growth. Chris joins Hosts Craig Rosenberg, Matt Amundson, and Judd Borakove to discuss how to sell to and through CFOs, the right approach to skill development for sales organizations, and how to make discovery calls deliver value for everyone involved.Also, Matt gets publicly shamed, Judd uses air quotes offensively, and...
2023-11-1758 min
GTM UnfilteredBuilding Trust Through Grit-Based Authenticity - Ted Purcell - GTM Unfiltered - Episode # 006Curious about what a longtime, successful, and well-respected revenue leader thinks are the most important things to look for when hiring? Well, you’re in luck! Today’s guest is Ted Purcell, the Chief Revenue Officer at Tealium. Ted has over 20 years of experience leading sales and marketing teams at the highest level at companies such as SAP, Marketo, and Clarizen. Ted joins Craig Rosenberg, Matt Amundson, and Judd Borakove to discuss why grit and curiosity are key to hiring for GTM roles, why sellers are faced with such a challenging market landscape, and even a little college football.
2023-11-1059 min
GTM UnfilteredUnderstanding The Slump in SaaS Sales - Matt Dixon - GTM Unfiltered - Episode # 005Matt Dixon is the Founding Partner at DCM Insights and the Co-author of The Jolt Effect, The Challenger Sale, The Challenger Customer, and The Effortless Experience. Matt joins Hosts Craig Rosenberg and Judd Borakove to discuss the reasons behind the slowdown in B2B sales cycles (4:53), how sellers can build trust with wary buyers (14:42), and the changing role marketing needs to play in educating customers (20:46). Matt, Craig, and Judd also get into the current business trends they’re keeping an eye on.Quote of the Show:“Marketing has a big role to play in t...
2023-11-0354 min
GTM UnfilteredWelcome To Campobasso - Matt Rizzetta - GTM Unfiltered - Episode # 004Benvenuti al nuovo episodio! Today’s guest started one of the 50 most powerful PR agencies in the US and then decided to follow his lifelong passion and bought a professional soccer team in Italy. He is also the author of The Death of Irrelevant PR and Embrace the Pace.Matt Rizzetta, Chairman of the North Sixth Group, joins Hosts Judd Borakove, Matt Amundson, and Craig Rosenberg to share how he bought the team and brought them to the championship in his first year. Matt gets into the process of how they selected the club, th...
2023-10-2755 min
Category ThinkersDone Properly, Category Design Creates Demand w/ Craig RosenbergScale Venture Partners’ Craig Rosenberg joins us on the show to talk about how category design drives demand, how he mentors founders, and a handful of stories from the startup and VC trenches.Craig is the Chief Platform Officer at Scale and long-time friend and collaborator of our co-host, Damp.In this episode, we'll discuss:Category design stories from Scale's portfolio.How Craig teaches young founders category design principles.Is it ever too late or too early to pursue category design?Common Point of View pitfalls.If you want to join a fr...
2023-09-1246 min
The Cheat Code & FriendsCraig Rosenberg on the Power of Consistency and Referrals in BusinessStrategic decisions. Consistent effort. Valuable connections. Intentional referrals. Building a successful business - and reputation - requires all these and more. The payoff is worth it, as these tactics can benefit B2B leaders at any stage of their business journey. Hosts Josh Wagner and Justin Gray welcome Craig Rosenberg to the podcast to learn how B2B startup entrepreneurs can set themselves up for long-term growth, personal fulfillment, and a thriving business ecosystem by embracing these practices. Between Craig’s work at TOPO, Gartner and now Scale Venture Partners, he’s an expert at building relationships and being a he...
2023-06-1436 min
Modern SaaS Finance with SageCraig Rosenberg (Chief Platform Officer at Scale) on the Modern SaaS Finance PodcastWelcome to a new episode on the Modern SaaS Finance Podcast hosted by David Appel, head of Software/SaaS at Sage Intacct. On today's episode, we are excited to have Craig Rosenberg, Chief Platform Officer at Scale Venture Partners. At Scale, Craig manages the Scale GTM Platform which leverages data and community to deliver the expertise SaaS companies require in their move from founder-led growth to becoming a repeatable high-growth GTM machine.
Craig shares on this episode the top 3 things Sales Leaders need to focus on right now, gives more insight on typical roadblocks and what can...
2022-12-0818 min
Metrics that Measure UpCustomer Lifecycle Metrics - With Craig RosenbergCraig Rosenberg has worked with hundreds, if not thousands of B2B SaaS companies as the co-founder of TOPO, Distinguished analyst at Gartner, and now as Chief Platform Officer at Scale Venture Partners.Across Craig's roles, he was able to take an expensive view across each stage of a SaaS company's growth including strategy, people, process, technology, tactics, and over time METRICS!Craig highlighted that the best companies in the world were/are "metrics" driven, and as Craig started to work with larger, enterprise-class companies beyond SaaS being "metrics and data" driven was even more...
2022-11-0138 min
OriginationEpisode 37: Craig Branton, Vice Chairman with Cushman & WakefieldSummary:On this episode, Mordecai speaks with Craig Branton, who is a vice chairman with Cushman and Wakefield, recorded at the end of October 2022. The multifamily market is kind of in turmoil, interest rates are up by several points, and so sales have grounded to a halt and refinancing has slowed. So what do you do as a salesperson? What do you have, when you don't have something to sell at that current moment where the where the market is not very transactional. We dive into these questions with Craig, who shares really great ideas...
2022-10-2859 min
B2B Marketing Exchange#B2BSMX Sneak Peek: Gartner’s Craig Rosenberg Shares How The 2020 Pivot Influenced Martech, Data & GTM Strategies“Alexa, play ‘The Final Countdown’ by Europe.” OK, now that we’ve set the scene, welcome back to the B2BMX Podcast! We’re just days away from #B2BSMX, our first in-person event since the pandemic, so Host Klaudia Tirico sat down with Craig Rosenberg, Distinguished VP & Analyst at Gartner, to get the audience excited for the big return to in-person events. Rosenberg has the honor of kicking off the first keynote of the event and closing out this season of the #B2BSMX podcast. As the pair dive into all ele...
2021-08-0445 min
OnBase: Smashing Sales and Marketing MisalignmentsEp. 133 | The Revenue Framework for 2021. Ft. Craig Rosenberg, TOPOIn this episode, Craig Rosenberg talks about the revenue framework for 2021. He shares the effect of the pandemic on today's buying environment. Craig adds how much the effect will last in 2021. Craig explains about his team’s new framework for Product-Market-Fit as a result of the buying environment. He also adds some valuable initiatives that marketers should focus on.
Contact Craig Rosenberg | Follow us on LinkedIn.
2020-12-1640 min
APAC's B2B Growth PodcastFounder Story | Craig Rosenberg: How TOPO Became a Dominant Player in B2BIn this episode, host Shahin Hoda welcomes Craig Rosenberg, Co-Founder of TOPO for a candid chat about the early days and how the team built the organisation from the ground up.
Join them for a discussion about starting a B2B business, how they broke through and became a dominant player in B2B. Craig also unveils the secret sauce that made his company what it is today while providing a masterclass on personal branding.
Read the show notes: https://xgrowth.com.au/blogs/dominant-b2b-player/
Join the Slack channel: https://growthcolony.org/slac...
2020-11-1832 min
The ABM PodcastHow to Stabilize, Reinvent, and Grow Your Company During a Pandemic w/ Craig RosenbergJust five months ago, no pandemic had shut us down. You could still shake hands with friends and shop without a mask on. You could also do marketing and sales the same way you'd been doing them for the past eight years. Then COVID happened. For the first three-and-a-half months of the pandemic, your company probably found itself in the stabilization phase, just doing emergency management. Now, however, it's time to move into reinvention. In this episode of The ABM Podcast, Craig Rosenberg, co-founder and chief analyst at TOPO, talks about stabilizing, reinventing, and growing your business during the pandemic. B...
2020-07-1730 min
talkingsenseFrom the Age of Digital to the Age of Account-Based Everything Craig Rosenberg - Cofounder & Chief Analyst at TOPO#CMO #B2B #martech #ABM
Who are B2B marketers supposed to be selling to, anyway?
Latané Conant, CMO of 6sense, and Craig Rosenberg, Cofounder & Chief Analyst at TOPO, ask (and answer!) that, and burning marketing questions like:
-Do you really need to make 10 meetings a week to grow a business?
-Are we still supposed to be Selling to VITO?
-How many martech platforms do you need?
-What are the success stats on ABM?
-How can Latané get invited to more cool sales dinners?
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Sneak preview:
Craig Rosenberg: This is a customer that, just to set the context, when I me...
2019-09-1118 min