Shows
Agentic ShiftJessica Chase, CEO and Co-Founder of GetAboveTheFold.comIn this episode of the Agentic Shift podcast, we talk to Jessica Chase, co-founder of Above the Fold, a programmatic advertising agency. Transitioning from journalism to marketing, Jessica emphasizes the importance of programmatic advertising for business growth. Chase shares her experiences at 1-800-CONTACTS and Rakuten, highlighting her focus on creating efficient processes within her agency. She underscores the necessity of emotional and psychological well-being for agency owners and the evolving landscape of marketing analytics amidst technological change.2025-05-2837 min
Agentic ShiftMark Zamuner, CEO and Founder of Juice MediaWe talk to Mark Zamuner, founder of Juice Media. Mark shares his journey from founding the marketing agency Two Nil to evolving it into Juice. He discusses his experiences at eHarmony, the process of merging with Blackwood Seven, and the lessons learned from buying back his company. He emphasizes the importance of clear communication and alignment in partnerships, the need for long-term thinking in business decisions and the value of support systems in entrepreneurship.2025-05-1535 min
Agentic ShiftJon Morris, Founder of Fiscal AdvocateWe talk to Jon Morris, a returning guest, about the importance of strategic planning and innovation in agency budgeting. Jon emphasizes that every agency has a strategic plan reflected in their spending and highlights the need to connect budget allocations with strategic goals. He discusses the significance of identifying an ideal client profile (ICP) for targeted innovation and the necessity of adhering to standard operating procedures (SOPs) to ensure consistent service delivery. The conversation also touches on the challenges of predicting business growth and the role of technology in enhancing operational efficiency.2025-04-1530 min
Agentic ShiftErik Huberman, Founder of Hawke MediaWe talk to Erik Huberman, founder of Hawke Media. Erik discusses his journey from building and selling e-commerce companies to creating a marketing agency focused on small and medium-sized businesses. Hawke Media, now with 300 employees, operates as an "outsourced CMO," emphasizing accessibility and innovation. Erik shares insights on scaling while managing challenges like client churn, leveraging a $20 million venture fund to invest in MarTech, and building Hawke AI for predictive analytics. He predicts AI will have a growing impact on marketing, emphasizing adaptability and strategic advantage. Enjoy the show.2025-04-0239 min
Agentic ShiftCarrie Kerpen, Founder of The Whisper GroupIn this episode of the Agentic Shift podcast, we talk to Carrie Kerpen, founder of the Whisper Group. Carrie shares her journey from marketing to founding one of the first social media agencies, inspired by her creative, unconventional wedding at a Brooklyn Cyclones game. She discusses the challenges of constant reinvention in social media, her agency's growth, and its eventual sale in 2021. Now leading The Whisper Group, Carrie advises female entrepreneurs on building sellable businesses and navigating exits. She emphasizes purpose-driven planning to avoid post-exit regret and champions women in business through mentorship and her upcoming book, The Whisper Way.2025-03-2039 min
Agentic ShiftNed MacPherson, Founder of Endrock Growth and AnalyticsNed MacPherson, founder of Endrock Growth and Analytics, shares how he scaled and sold his agency. Starting as a data consultant in 2014, he built a CRO-focused agency, growing 60-100% annually before being acquired by Power Digital in 2023. He emphasizes cultural fit in M&A, the challenges of scaling a data-driven business, and using AI for execution but not analysis. Post-sale, his team continues growing rapidly within Power Digital, reinforcing the importance of strategy, execution, and the right partnerships.2025-03-0335 min
Agentic ShiftPhil Case, President and Chief Client Officer of Max DigitalWe talk to Phil Case, President and Chief Client Officer of Max Connect Digital. Phil shares his journey from studying Arabic for diplomacy to pivoting into marketing. He led a successful agency before joining Max Connect Digital, growing it from $17M to over $50M in revenue. He emphasizes audience-driven marketing, long-term brand building, and balancing performance with strategy for sustainable success.2025-02-0633 min
Second Bite PodcastCreating Winning Business Deals: A Compilation of StrategiesTodd Taskey is an M&A Advisor for CEOs and Entrepreneurs at Potomac Business Capital. He has been an entrepreneur, business owner, investment banker, and business finance advisor for more than 20 years. In addition to providing M&A advice, Todd has been a founding investor, board member, or part of the management team of several business ventures. He helps CEOs and entrepreneurs develop a successful exit strategy through his knowledge of the mid-market investment banking process. In this episode… Maximizing business value through transactions requires considering factors like selecting investment bankers and partners, structuring equity, an...2025-01-3008 min
Agentic ShiftJerome Myers, Founder of DreamCatchersWe talk to Jerome Myers, the founder of DreamCatchers, who shares his journey from a corporate career to entrepreneurship and his mission to guide founders through successful business exits. The conversation explores Jerome’s personal and professional transformation, emphasizing the importance of purpose, identity, and preparation in the exit process.
Jerome highlights the challenges entrepreneurs face post-exit, such as identity crises, lack of purpose, and unfulfilling use of newfound freedom. Jerome introduces the “Founder’s Exit Paradox” and shares a four-step framework, NEXT—Nourish, Evaluate, Explore, and Transcend—designed to help founders transition successfully after exiting their businesses. He underscores the signific...2025-01-1442 min
The Internet is CrackSilicon Valley: Tech, Marketing, and PowerIn this episode of The Internet is Crack, we talk to David Rodnitzky, founder of 3Q Digital, a leading marketing company in Silicon Valley. David shares insider insights on the culture, power dynamics, and the realities of success in the tech world.
2025-01-0657 minSecond Bite PodcastSelling Your Marketing Agency - Lessons From a Remarkable Story Part 2David Rodnitzky is the Founder of David Rodnitzky Consulting, a boutique firm that helps agency owners scale and exit their businesses through M&A. Before becoming a consultant, he founded 3Q Digital, which he bought and sold multiple times. David is also the author of Selling Your Marketing Agency. In this episode… Selling a business requires more than valuing it and selecting a seller. What additional factors should you consider during the process? David Rodnitzky, the Founder of David Rodnitzky Consulting, shares insights from his agency sale. With host Todd Taskey, David covers tr...2024-12-1827 minSecond Bite PodcastSelling Your Marketing Agency - The Remarkable Story Behind the Book Part 1David Rodnitzky is the Founder of David Rodnitzky Consulting, a boutique firm that helps agency owners scale and exit their businesses through M&A. Before becoming a consultant, he founded 3Q Digital, which he bought and sold multiple times. David is also the author of Selling Your Marketing Agency. In this episode… When your initial acquisition fails, you may try again with another method. What can you learn from an entrepreneur who sold his agency three separate times? David Rodnitzky, the Founder of David Rodnitzky Consulting, talks about his agency’s sales, from priva...2024-12-0519 min
Agentic ShiftTodd Taskey, Founder of Potomac Business CapitalWe talk to Todd Taskey, founder of Potomac Business Capital and host of the Second Bite Podcast. The conversation dives deep into the intricacies of mergers and acquisitions in the digital marketing and agency space, with a particular focus on companies in the $1 million to $5 million EBITDA range.
Todd shares his firm's unique approach to sell-side transactions, emphasizing the importance of strategic deal structuring, fostering competition among buyers, and addressing key challenges like founder dependency and infrastructure gaps. He illustrates these points with real-world case studies, highlighting successful transactions that propelled companies to new heights.2024-11-2145 min
Your Next: A Guide to Finding Fulfillment After Your Exit Hosted by Jerome MyersFrom Coffee Shop Beginnings to CEO Success - David RodnitzkyWhat if achieving your ultimate business goals isn’t the end but just the beginning of a new journey? In this compelling conversation, Jerome Myers and David Rodnitzky dive into the reality of building, scaling, and ultimately exiting a successful business. David reveals what it’s like to reach the pinnacle, only to face new challenges: redefining success, handling the emotional weight of leaving something he built, and finding purpose beyond profit. Expect to hear insights on resilience, identity shifts, and the deeper meaning of success that often goes unnoticed in entrepreneurial journeys.Tune in t...2024-11-1154 min
Agentic ShiftAdam Edwards, Co-Founder of Metric TheoryI interview Adam Edwards, co-founder of Metric Theory, about the company’s founding journey, challenges, and eventual sale to S4 Capital. Adam shares insights into the evolution of Metric Theory, from its beginnings as a pivot from Meltwater Reach's unsuccessful SMB-focused strategy to becoming a successful digital marketing agency.
The interview provides a behind-the-scenes look at the growth of Metric Theory, highlighting how process-driven strategies, client-focused sales, and commitment to employee development contributed to the agency’s success and eventual acquisition.2024-11-0741 min
Business Buying AcademyHe Sold His Business for $65 Million - And Bought It Back for $5 MillionDavid Rodnitzky sold his agency for $65 million - and then bought it back for $5 million. And then he sold it again for way more than $65 million. Listen to this fascinating conversation about how to scale a marketing agency, how much you can sell your agency for, and what his margins are. 0:00 Intro3:20 How David sold and re-bought his agency11:05 How much can you sell an agency for?13:50 Fire yourself from jobs before you sell18:03 Raising his prices from $5k to $25k per month22:10 What kind of agencies would you buy?2024-11-0638 min
Agentic ShiftMarcel Petitpas, CEO and Co-Founder of ParakeetoMarcel Petitpas, CEO and Co-Founder of Parakeeto, talks about how his firm helps agencies and professional service firms measure and improve profitability. He outlines the primary reasons agencies struggle with profitability, which often boils down to "poor delivery margins." He discusses key issues like underpricing, inefficient use of labor, and poor utilization of staff as common causes for low profitability. He explains how agencies should focus on improving operational efficiency by either lowering labor costs or increasing revenue from labor.2024-10-0331 min
The One Away ShowDavid Rodnitzky: One Perspective-Shattering Event Away From a New BeginningDavid Rodnitzky is the Founder of David Rodnitzky Consulting, a boutique consulting firm dedicated to helping agency founders scale and potentially exit their business through mergers or acquisition. Prior to becoming a consultant, David founded 3Q Digital, a team of 500+ online marketing pros specializing in helping savvy, growing companies realize massive profit through online advertising, as well as offering expertise in online analytics, decision science, strategic consulting, creative, and conversion rate optimization. David sold 3Q Digital in 2015 to a publicly-traded company, bought the company back in 2018, sold it again in 2019 to pri...2024-09-2047 min
Agentic ShiftMatt Widdoes, Founder of MAVANWe talk to Matt Widdoes, founder of MAVAN. Matt tells us how he has been able to effectively and profitably work with startups, often with less than 10 F/T employees, how he recovered from the sudden loss of several large clients simultaneously, how he successfully spent years as a professional poker player and how it helped him become a better marketer, and why we should all be playing backgammon!2024-09-1646 min
Agentic ShiftKris Tait, Managing Director, US, of CroudWe talking to Kris Tait, managing director, US for Croud. Kris tells us what he learned from door-to-door sales in the early days of Croud business, how he grew the US presence of Croud from nothing to a leading agency, why he believes in hustle and a bias for action, what a Croudie is and how it has differentiated their agency, and lastly, how to deliver a smart acquisition strategy to grow your agency.2024-08-2137 min
Fundraising: Demystified! True Stories Direct From FoundersEp 52: When to Sell To Your Business, Exit Strategies and Selling Your Marketing Agency By David RodnitzkyJoin us as we sit down with David Rodnitzky, the founder and former CEO of 3Q Digital. He built his company from the ground up, sold it, then in a rare move, bought it back, only to sell it again.
David breaks down the challenges and opportunities he encountered during multiple rounds of fundraising and acquisitions, offering real insights in agency growth and M&A transactions.
For entrepreneurs eyeing the exit, David's story is a wake-up call. He emphasizes that building and selling a service-based business is far from s...2024-08-0148 min
Agentic ShiftJon Morris, Founder of Fiscal Advocate and Rise InteractiveWe talk to Jon Morris, formerly the founder of Rise Interactive and currently the founder of Fiscal Advocate. Jon tells us how he created a screening test that only 22% of applicants passed, how to navigate the four stages of of a CEO, how his algorithm called CPR measures the effectiveness of an agency and the two most important financial metrics every agency should focus on.2024-07-3025 min
Agentic ShiftBryan Wish, CEO of ArcboundWe talk to Bryan Wish, founder and CEO of Arcbound, a full service personal branding firm. Bryan tells us why publishing a book doesn’t magically build your personal brand, why getting press in major news outlets is sometimes great and sometimes not, the importance of building a community around you, the importance of hiring a great operator to partner with a visionary partner, and the number one lesson he’s learned in scaling his business.2024-06-2525 min
Agentic ShiftMichael Seidler, Madison AlleyTo download the Madison Alley "Value Drivers" PDF, use this link: https://file.io/XZ8DyQzVkZny
2024-06-0344 min
Agentic ShiftJonathan Smith, EOS and The Black Swan GroupWe talk to Jonathan Smith, EOS Implementer and Negotiations Trainer and Coach with the Black Swan Group. Jonathan tells us why the EOS system is so powerful, the importance of having an EOS implementer, and how to make EOS work for you for years after your initial implementation. He also tells us how he met and agreed to work with Chris Voss, the founder of the Black Swan Group and the best selling negotiating book, Never Split the Difference, and he teaches us some great negotiating tips from the book. I also share my riveting story about how I...2024-04-0545 min
Agentic ShiftPatrick McKenna, DMI PartnersWe talk to Pat McKenna, CEO of DMI Partners, a 100 person agency based in Philadelphia that focuses on affiliate and CRM marketing. Pat tells us why they tend to offer a single solution service offering to clients, why it’s important to maintain quality as you scale, the one sentence that describes his agency culture, what he means when he says you should avoid a zero sum agency, why differentiation matters, and how COVID forced him and a client to make an incredibly fast pivot.
2024-03-1830 min
Agentic ShiftSherrick Murdoff, Former VP of Partner Investments and M&A, SalesforceWe talk to Sherrick Murdoff. Sherrick ran worldwide alliances and channels at Salesforce. Over more than a decade, he invested in over 80 different companies across 13 countries. Sherrick tells us why Salesforce was open to making minority investments in service companies, why he always wanted to make sure that everyone involved in a transaction felt it was a good deal for them, why so many of his investments did not have competitive bids from other investors, what he thinks distinguishes great private equity firms, and how he ended by investing in service companies alongside Sequoia Capital. Enjoy the show!
2024-02-2642 min
Agentic ShiftKeith McCracken, CEO of McCracken Advisory PartnersIn this episode of Agentic Shift, we talk to Keith McCracken, founder of McCracken Advisory Partners, an international M&A advisory firm. Keith tells us about his early life in Liverpool, England (yes, he did cross paths with the Beatles on many occasions), his experience growing, selling, and then buying back an agency, as well as buying other agencies as part of a roll-up, why team members leave after an acquisition (and whether you should be worried), why selling a factory is easy, but selling an agency is hard, and why timing really is everything in agency M&A. 2024-01-2438 min
The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow ProfitsE338: From selling an agency to starting an M&A firm – with David RodnitzkyDavid Rodnitzky is the founder of Agentic Shift, a consulting firm that helps marketing agency founders through the mergers and acquisitions process.
Prior to Agentic Shift, David founded 3Q Digital. He grew 3Q from one person in a coffee shop to more than 325 people in 11 offices, managing more than $2 billion of online media spend.2024-01-2332 min
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing AgenciesNavigaNavigating the Highs and Lows of SELLING YOUR AGENCY with David Rodnitzky #661ting the Highs and Lows of SELLING YOUR AGENCY with David Rodnitzky #661Are you getting ready to sell your agency? Are you looking into potential buyers? How will you protect your interests in an M&A process? Today’s guest has a lot of experience, and even a book, in this area having sold the same agency twice and coming out mostly unscathed from the initial failed deal. He’ll share some of the good, the bad, and the ugly aspects of selling your agency and the challenges of managing a large agency team. Tune in to gain valuable insights on navigating the process of selling your agency. David Rodn...2024-01-1024 min
Always Be Testing#22 Navigating the Performance Marketing Agency Maze with David Rodnitzky, Founder, Agentic Shift and 3Q DigitalGuiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: David RodnitzkyHype man & Announcer: John PotitoTimestamps:00:06 Meet David Rodnitsky00:47 Past Collaborations Revisited01:14 Yoga and Life Changes02:37 PPC Discovery Journey03:59 Startup Life in Silicon Valley06:03 Scaling with Diverse Services07:41 Core Values Highlighted09:54 Branding and Strategy Insights13:21 Marketing Trends Discussion18:04 Culture and Talent Retention24:10 Emotional Aspects...2024-01-0943 min
Agentic ShiftJesse Pujji, Co-Founder of Ampush and Gateway XIn this episode of the Agentic Shift podcast, we talk to Jesse Pujii, co-founder of Ampush and Gateway X, and the first person to be on two episodes of this podcast. Jesse tells us about the long and twisted path he took to eventually selling Ampush to Tinuiti, including several different business pivots, taking minority investment from Red Ventures, firing himself as CEO, hiring and then firing an investment banker, and working through the most challenging negotiating points to get the final deal done. He also shares what he’s been doing post-acquisition. Enjoy the show.
2023-12-2139 min
Agentic ShiftPatrick Patterson, Co-Founder of Level AgencyPatrick discusses his background and how Level Agency was founded in 2010. He talks about their initial focus on the education vertical and expanding to other verticals like B2B, financial services, home services, and e-commerce. Patrick emphasizes the importance of being experts in a specific vertical while also having the ability to learn from different accounts. He mentions that agencies have an advantage in learning about channels due to their exposure to various clients. The conversation then shifts to M&A activity, specifically the management buyout of one of their partners. Patrick describes how he approached the idea of...2023-12-1246 min
The Robot Report PodcastTangram launches new HiFi 3D sensor; Next Generation Robotics on the cutting edge of optimizationIn this podcast episode, we learn about the new Tangram Vision HiFi 3D sensor with Adam Rodnitzky and Brandon Minor from Tangram Vision. The company recently launched a Kickstarter for their new hardware product and the specs on this new sensor are promising to disrupt the depth sensor market for price and performance. Listen to the interview to learn more about this new product and search “HiFi 3D Sensor” on Kickstarter to see the complete product specs and get in the queue for your own camera.
Also on this episode, we sit down with David Pepper, cofounder and CEO of Next...2023-11-211h 15
Agentic ShiftRichart Ruddie, Founder of The Reputation Management CompanyRichart Ruddie, the founder of The Reputation Management Company, talks about how he sold his business and the journey leading up to it. He discusses the importance of due diligence on potential buyers and shares an interesting story about a competitor who quit the industry to become a pastor. Richart also explains how he accidentally got into the online reputation management space and how his business grew over time. He mentions that he brought in a professional management team to make the business less reliant on him before eventually selling it in 2023. Throughout the conversation, Richart highlights the challenges...2023-11-2033 min
Agentic ShiftPhil Palazzo Jr, President & Founder of PALAZZOPhil Palazzo, founder of PALAZZO, discusses various aspects of selling agencies in an interview. He highlights that growth is the most important metric for agency buyers and explains the complexity of due diligence. Phil shares his own experience of selling and buying back his agency twice. He emphasizes finding the best fit with a buyer rather than focusing solely on financial outcomes. Phil also mentions red flags when assessing compatibility between buyers and sellers, including falling asleep during a meeting. He differentiates his investment bank by emphasizing their industry experience and understanding from both sides of the M&A...2023-11-0126 min
The Digital Agency Growth PodcastDavid Rodnitzky on Scaling 3Q to 500 People, Selling the Agency Three Times, and Finding MeaningSelling an agency can be a time-consuming, lengthy process full of large decisions. Now imagine going through that three times. David Rodnitzky has done just that, selling his agency 3Q Digital (now part of DEPT) multiple times, to several different types of owners until finding the right fit. He’s here to talk about what he’s learned from this journey and how he’s helping other business owners prepare to sell their businesses. This week, episode 202 of The Digital Agency Growth Podcast is about David’s journey of scaling his agency to 500 people, selling the agency three times, and find...2023-11-0145 min
Agentic ShiftBrian Bowman, Consumer AcquisitionBrian Bowman, founder of Consumer Acquisition, talks about the shocks that impacted his business and led him to sell it. He discusses the challenges faced due to changes in Facebook's Value Bidding, the impact of COVID-19 on the app business, and Apple's removal of their tracking ID called IDFA. Brian shares his decision-making process for selling the company and highlights the importance of working with an investment banker during this process. He also emphasizes the need for thorough preparation before putting a business up for sale and offers insights into contract negotiation, describing it as a challenging experience.2023-10-1635 min
Agentic ShiftSanjay Chadda, Canaccord GenuityWe talk to Sanjay Chadda, Managing Director of Canaccord Genuity. Sanjay tells us how to prepare for the marathon of selling your agency, why M&A is like a marriage, how a sale changes the way a founder runs his business, and how Sanjay's sale of his own business helped him become a better banker. Enjoy the show!
2023-10-0531 min
Agentic ShiftSanj Parikh, Position SquaredWe talk to Sanj Parikh, head of client growth at Position Squared, a 200 person performance marketing agency based in Santa Clara, CA. Sanj tells us how he went from Lehman Brothers to Hollywood (including a role on Hannah Montana) and then to online marketing. He also shares the genesis of the name Position Squared (Google nerds will enjoy the story), how the mnemonic RAMP describes great client service, and whether you should be worried about algorithms taking your job someday.
2023-01-1228 min
Agentic ShiftKevin Lord Barry, Founder of Right PercentKevin Lord Barry is founder of Right Percent, a B2B performance agency. Kevin tells us why doing B2B social media is so challenging, what a visual headline is and why it is so important, how he has grown a team where everyone has a minimum of eight years of experience, and why he values a low touch, high trust culture. Enjoy the show.
2022-11-1328 min
Agentic ShiftAndreas Mueller, Co-Founder of BloofusionAndreas Muller is co-founder of BlooFusion, a performance marketing agency based in the US and Germany. Andreas tells us how he started an agency to avoid moving to Houston Texas, how he won a Fortune 500 company shortly after starting his agency, why he gives away tons of information to potential clients via his Blooprint audits, and how cool and valuable it was to have a company wide retreat in Portugal this year!
2022-10-0431 min
Agentic ShiftJosh Krakauer, Founder of SculptJosh Krakauer is the Founder of Sculpt, a B2B social media agency. Josh tells us why he thinks focusing too much on one metric is a recipe for disaster, the five roles required for social media expertise, how he builds great culture in a fully remote environment, and why he believes in hustle and heart as two of his core metrics. An important note: Josh started his agency after graduating from the University of Iowa - Go Hawks!
2022-09-1331 min
Agentic ShiftChris Goward, Managing Director of Wider FunnelWe talk to Chris Goward, manager director of Wider Funnel, a conversion rate optimization and experimentation agency founded in Vancouver. Chris tells us how he got fired from an agency for being too scientific, what he considers the five levers of success in CRO, why test results are often countchrierintuitive, why he believes in the hedgehog principle, why he looks for mavericks with grit when he is hiring team members, and he explains Thursday awesomes and awfuls.
2022-08-1534 min
Agentic ShiftJohn McKusick, Founder of NextLeftJohn McKusick is founder of NextLeft, a digital agency based in San Diego. John tells us about his days on the high school surfing team what is was like running a digital agency in 1999, why he is making his agency a B corp, how he created amazing content for a client to get them ranked #1 for the competitive term, baseball bats, and how he came up with the name NextLeft (hint, it is surfing related!)
2022-06-2934 min
Agentic ShiftJean Ginzburg, Founder of Alpenglo DigitalJean Ginzburg is Founder of Alpenglo Digital. Jean tells us why she encourages team members to invest five hours a week in learning, why and how she responds to all client requests in 24 hours of less, how she went from being an international relations major to running an agency, and why she was recruited by the CIA out of college (and for the record, we aren’t 100% sure that she isn’t actually in the CIA!)
2022-06-2230 min
Agentic ShiftMatt Quirie, Founder of ROI DNAMatt Quirie is Founder of ROIDNA, a B2B digital marketing agency. Matt tells us why every hire - even his EA - is given classes in ad tech, how client focus drove massive growth, what he means by “bring your whole self” as a core value, why he believes content is the future of marketing, and how he manages campaigns with very long lead to close times.
2022-06-1531 min
Agentic ShiftMartin Woolley, CEO of What's Possible GroupMartin Woolley is CEO of The What’s Possible Group, a London-based marketing group focused on growing dynamic emerging brands. Martin tells why he embraces making mistakes and the power of black box thinking, why he likes the Goffee and Jones culture model, why he’d say no to Coca Cola (and most other large companies) as a client, why he believes agencies are in the client happiness business, why he emphasizes passion, inquisitiveness, caring and knowledge with his team, and he even recommends a great indie rock band that everything should be listening to!Martin Woolley Link...2022-06-0837 min
Growth Marketing CampThe Performance vs. Brand Advertising Battle with David RodnitzkyAfter graduating from law school in 1999, the one thing that David Rodnitzky knew for sure was that he didn’t want to be a lawyer. So he packed up his bags and moved to San Francisco, searching for his next great opportunity.After landing a job in tech, he volunteered to dive into the advertising world. After trial, error and many lessons learned, David set up his first consulting agency at a coffee shop that eventually turned into the well-known 3Q Digital growth marketing agency.David joins us on Growth Marketing Camp to share insights on...2022-06-0634 min
Agentic ShiftSoso Sazesh, Founder of Growth PilotsSoso Sazesh is the founder of Growth Pilots, a performance marketing agency he sold to Wpromote in 2019. Soso tells us why most agencies aren't equipped to work with startups, why it's hard to scale an agency with startup clients, how firing one of his largest clients created a great culture, what he means by people, partnership, and adaptability, why performance marketers are convinced branding doesn't work and vice versa, and what it was like to sell his 20-person agency to a 600-person agency.
2022-06-0137 min
Agentic ShiftAgatha Chang, Co-Founder of Grain GroupAgatha Chang is co-founder of GRAIN Group, a 40-person data-driven performance agency. Agatha tells us what Type 2 fun means and why she looks for it in hiring, how a brainstorming session about vodka led to the founding of the agency, the importance of architecting data when delivering reports to clients, why she is the first interviewer for every new hire, why she's built a culture that emphasizes collaboration over bosses, and the true story of the indie rock song Agatha Chang by the Eels.Agatha Chang LinkedInGRAIN Group WebsiteWinning Now, Winning...2022-05-2635 min
Agentic ShiftPrashant Puri - Co-Founder of AdLiftPrashant Puri is co-founder of AdLift, a 120-person performance agency. Prashant tells us how he signed PayPal as a client in his first year of business, why he interviews 75 people before he makes a hire, why focus is key to agency success, and why he emphasizes empathy and humility as core values.Prashant Puri LinkedInAdLift WebsiteZero to One: Notes on Startups, or How to Build the Future, a book by Peter Thiel and Blake MastersLeaders Eat Last: Why Some Teams Pull Together and Others Don't, a book by...2022-05-2331 min
Agentic ShiftStephanie Harris, CEO of PartnerCentricStephanie Harris is CEO of PartnerCentric, a 60 person affiliate marketing agency. Stephanie tells us the difference between being an agency COO and agency CEO, why her top core value is professional intimacy (and what exactly that means), how to measure speed to value for customers, why she sees negative feedback as a gift, and how to identify people who want to work remote for the wrong reasons.LinksStephanie Harris LinkedInPartnerCentric Website
2022-05-1843 min
Agentic ShiftMike Nelson, Co-Founder of Four15 DigitalMike Nelson is co-founder of Four15 Digital, a performance marketing agency with offices in Long Beach and Walnut Creek, California. Mike tells us how he went from being a high school math teacher to an SEM expert, why he loves auditing potential clients’ accounts, why he values mindset diversity in this company, how COVID has made people more comfortable with agencies, and why he thinks client relationships would be better if clients that sometimes presented to agencies instead of vice versa. LinksMike Nelson LinkedInFour15 Digital WebsitePurple Cow, a boo...2022-05-0459 min
Agentic ShiftSteve Weiss, Founder of MuteSixWe talked to Steve Weiss, founder of MuteSix, a performance marketing agency that is now part of iProspect and Dentsu. Steve tells us how he was borderline homeless when he started learning Facebook ads to promote his standup comedy with jeans in LA, why he invented a holiday called National Dry Cleaning Day for one of his clients, how a vacation convinced him to make his first hire, and how sneaking into a Facebook party in Las Vegas eventually led to his company's acquisition. LinksSteve Weiss LinkedInMuteSix WebsiteDaniel R...2022-04-2733 min
Listen by Jean Ginzburg"The Future of Digital Marketing: Data and Analytics" with David RodnitzkyDavid discusses the future of digital marketing: "I do think that more and more the value is gonna be on your strategic ability to manipulate machines rather than just like your ability to crunch numbers in Excel sheets".
Join my Digital Marketing Method Group Coaching Program. Grow your business and your social media following. Go to www.DMGroup.Online to sign up today for only $29/mo!
Link to my website: www.jeanginzburg.com2022-04-2527 min
Agentic ShiftJesse Pujji and Jon Oberlander, Ampush MediaJesse Pujji is Co-founder of Ampush, and Jon Oberlander is CEO of Ampush. Jesse and Jon tell us how they scaled their agency to $25 million in revenue in five years, why Jesse decided to step down as CEO, and how he chose Jon to replace him, how they utilized their 427-person-strong alumni network, why discovering your zone of genius is so important, and why they like their team to always be on a light, uncomfortable learning curve.LinksJessi Pujji LinkedInJon Oberlander LinkedInAmpush Media Website
2022-04-2045 min
Agentic ShiftTim Ringel, Founder of Meet the PeopleTim Ringel is Founder and CEO of Meet the People, a 500+ person agency group that started in late 2021. Tim tells us why working at a boring job at a German bank inspired him to become a startup founder, why he believes in-housing comes in waves, why he gives all of his employees equity, why he believes agency should go after the next 500 companies after the Fortune 500, how to build a great culture in large organizations, and why he believes agencies will never die.Tim Ringel LinkedInMeet the People WebsitePurple Cow: Transform Y...2022-04-131h 08
Agentic ShiftTim Ash, Founder of TimAsh.comWe talk to Tim Ash, founder of TimAsh.com. Tim tells us about the pros and cons of being 10 years ahead of key marketing trends, why working with clients sometimes feels like marrying an insane person, why one of his clients turned down a clear $17 million optimization opportunity, what his time as a child in the Soviet Union taught him about account management, and why he believes ageism is a problem in online marketing.
2022-04-0657 min
Agentic ShiftJanel Laravie, Founder of Chacka MarketingJanel Laravie is Founder of Chacka Marketing, a performance marketing agency based in Tampa, Florida. Janel tells us about some of her unusual, but effective hiring questions, why she thinks Zoom calls are beautiful, how the ugly side of business prompted her to start her agency, how her agency work directly led to 50 new jobs in a small Ohio town, and what exactly Chacka means. Sadly, it’s not a reference to the ‘70s TV show Land Of The Lost.LinksJanel Laravie LinkedInChacka Marketing WebsiteTraction: Get A Grip On Y...2022-03-3045 min
Agentic ShiftAlex Porter, CEO of Location3Alex Porter is CEO of Location3, an 80-person Denver-based agency that helps franchises with their online marketing. Alex tells us how he went from snowboarding bum to CEO, how he overcame digital advertising skepticism in the franchise space, why he wants to make sure his clients’ kids can go to summer camp, why he applies his company's core values to clients, what a TSS budget is and why it's so important, and why he takes tart cherry supplementsAlex Porter LinkedInLocation3 WebsiteTraction: Get A Grip On Your Business, a book by Gi...2022-03-2337 min
Agentic ShiftJoe Lakin, Co-Founder of Objective MediaJoe Lakin is a partner with Victory Enterprises. Victory does online marketing for political campaigns and social causes and is based in Davenport, Iowa. Joe tells us why he calls his clients guaranteed to go broke startups, the similarity between a startup’s founder story, and that of a politician, how his agency helped defeat Steve king, the controversial longstanding Iowa Congressman, and why he values being Midwestern nice. I also share a story about a guy who told me back in college not to act like Bill Clinton who was eventually pardoned by President Trump last year. Enjoy th...2022-03-1658 min
Agentic ShiftDavid Canington, Co-Founder of Ardent CreativeDavid Canington is co-founder of Ardent Creative, a web design and creative agency based in Fort Worth, Texas. David tells us how past jobs as a car salesman and Christian rock musician influenced his career, why he believes process is more important than the product, why he hires for fit over talent, why he calls back inbound leads within five minutes, and why a prospective employee showed up for an interview in an apron and sent the office fresh cookies.LinksDavid Canington LinkedInArdent Creative WebsiteThe 22 Immutable Laws of...2022-03-0950 min
Agentic ShiftIsaac Rudansky, Founder of Adventure Media GroupIsaac Rudansky is founder of Adventure Media Group, a 40 person performance agency based in New York City and Philadelphia. Isaac tells us how his challenges selling his impressionist art led him to discover online marketing, why he covered his ceiling with tinfoil in the name of marketing education, what he means by idiotic optimism, the difference between giving everyone a voice and valuing experience, how content marketing has fueled his growth, and how he responded when a client called him at 11pm and lobbed personal attacks against him.
2022-03-0255 min
Agentic ShiftLance Loveday, Founder of Closed LoopLance Loveday is the founder of Closed Loop, a performance marketing agency based in Sacramento, CA. Lance tells us why he decided to build his own technology, what it means to have an anti-fragile organization, why he believes in the power of no, how assuming the best in people reduces his stress, and how he evaluates candidates based on the GWC methodology from the Entrepreneur’s Operating System.Lance Loveday LinkedInClosed Loop WebsiteTraction: Get A Grip On Your Business, book by Gino WickmanRocket Fuel: The One Essential Combination Th...2022-02-2346 min
Agentic ShiftMarty Weintraub, Founder of AIMCLEARMarty Weintraub is the founder of Aimclear. Marty will tell us his novel approach to winning new business at conferences, what prompted him to embrace Facebook ads more than a decade ago, how and why he eschewed the big city to start his agency in Duluth, Minnesota, and how he transitioned from being a New Wave rock star in the 1980s to selling Dolphin sound CDs at Target in the 9os to eventually building a performance marketing agency.Links & ReferencesMarty Weintraub’s LinkedInAimclear WebsiteWhy We Buy, a book by...2022-02-1658 min
Agentic ShiftJohn Gargiulo, Co-Founder of Ready SetJohn Gargiulo is co-founder of Ready Set, a leading performance creative agency. John tells us how six microseconds can make or break a Facebook ad, why he has a full time shipping and logistics coordinator, why he’d never take on Apple as a client, what drop shading is and why its a red flag for him, how he plans to scale to 3,500 people and maintain his culture, and how AirBnB reinforced its culture when employees swiping their badge to get into the office.John Garguilo LinkedInReady Set WebsiteThe Everything Store boo...2022-02-0958 min
Agentic ShiftEric Facas, Co-Founder of Media CauseEric Facas is founder and CEO of Media Cause, a digital agency focused on serving nonprofit and social good clients. Eric left a comfortable job at Google to start working on nonprofits. He tells us how he originally gave away his time for free, how he has embraced Bill Gates’ giving pledge, even though he is a self-professed thousandaire, why he tries to fire himself from jobs, why he limited his team members to no more than 30 hours of client work a week, and his strategy behind hosting daily office hours available to anyone at his company
2022-02-0249 min
Agentic ShiftFrank Lee, Co-Founder of Real Eyes DigitalFrank Lee is co-founder of Real Eyes Digital, a fast-growing social media agency based in Santa Monica, California. Frank spent almost two decades working at companies like Facebook and Yahoo before starting his agency in 2020. In this episode, he talks about his agency's unique "graduation" program, through which he transitions his clients in-house, he tells us about the four stages of partnership, why he wants to be more like a speakeasy than a Times Square billboard, and importantly, how he got invited to Paris Hilton's wedding.
2022-01-2642 min
Agentic ShiftAdam Lovallo, Founder of Thesis TestingAdam Lovallo is founder and CEO of Thesis Testing. Adam tells us why he hates account managers but loves reading the TikTok API documentation, how he happily pays out more than one million dollars a year of referral fees, why he shares 100% of his financial information with his entire team, why the most popular metric digital agencies share with their clients is deceptive, and why your agency should be profitable from day one of the business.Adam Lovallo LinkedIn - https://www.linkedin.com/in/adamlovallo/Thesis Testing - https://www.thesistesting.com/N...2022-01-1954 min
Agentic ShiftDaniel Pearson, CEO and Founder, BambooDaniel Pearson is founder and CEO of Bamboo, one of the world’s leading mobile commerce agencies. Bamboo is almost eight years old, has 70 team members and has helped scale juggernauts like Uber, DoorDash and Coursera.In this show, Daniel opines on why fast-growing companies should never choose just in-housing or just agency support, why growth marketers should probably leave their jobs more frequently than they actually do, what it means to be in “Hero mode” at Bamboo and how too much Hero mode can turn into Zombie mode, why he never calls his team a family, and wh...2022-01-1158 min
Rockstar CMO FMThe How Did I Tech Here, We Are All Liars and Output after an Epic Fail Cocktail EpisodeThis week Ian Truscott is joined by Jeff Clark, Rockstar CMO Advisor and former Sirius Decisions/Forrester Research Director who is inspired by last weeks discussion with Christina Del Villar and they chat about the evergreen topic on this show - marketing technology and he chooses a classic track to accompany as we wonder how did we get here? David Rodnitzky, CEO and founder of 3Q Digital returns to the show. In episode 75, we chatted about his book Unfair Marketing and his fascinating journey from law school to a senior marketer at various silicon valley internet companies, th...2021-09-251h 14
Explore New Full Audiobooks in Business & Economics, Marketing & AdvertisingUnfair Marketing: Drive Marketing Success by Leveraging Your Company's Unique Strengths by David RodnitzkyPlease visithttps://thebookvoice.com/podcasts/1/audiobook/547435to listen full audiobooks.
Title: Unfair Marketing: Drive Marketing Success by Leveraging Your Company's Unique Strengths
Author: David Rodnitzky
Narrator: Mike Rylander
Format: Unabridged Audiobook
Length: 4 hours 55 minutes
Release date: September 6, 2021
Genres: Marketing & Advertising
Publisher's Summary:
Your company has an unfair advantage over the competition—and it’s an advantage just waiting for you to leverage it. It could be proprietary data, or connections to influential people. Maybe it’s your standout marketing expert who can run circles around other marketing teams in the industry. No matter what your advantage is, you’re not alone in...2021-09-064h 55
Let Your Ears Be the Gateway to Knowledge With Full AudiobookUnfair Marketing: Drive Marketing Success by Leveraging Your Company's Unique Strengths Audiobook by David RodnitzkyListen to this audiobook in full for free onhttps://hotaudiobook.com/freeID: 547435
Title: Unfair Marketing: Drive Marketing Success by Leveraging Your Company's Unique Strengths
Author: David Rodnitzky
Narrator: Mike Rylander
Format: Unabridged
Length: 04:55:17
Language: English
Release date: 09-06-21
Publisher: Authors Republic
Genres: Business & Economics, Marketing & Advertising
Summary:
Your company has an unfair advantage over the competitionand its an advantage just waiting for you to leverage it.
It could be proprietary data, or connections to influential people. Maybe its your standout marketing expert who can run circles around other marketing teams in the industry. No matter what your advantage is...2021-09-064h 55
Rockstar CMO FMThe Plan to Plan, David Rodnitzky, and Coordinating Thinner Diapers over a Cocktail EpisodeThis week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester is back and we dive into what you need to start your marketing plan.David Rodnitzky, the founder of 3Q Digital is our guest and discusses his book Unfair Marketing and we dive into the five areas marketers can find an unfair advantage; data, knowledge, access, brand, and money. David also talks about his path into marketing, from studying law at the University of Iowa College of Law, his early career, experience, and success with performance marketing to founding 3Q Digital...2021-08-141h 11
Bowery Capital Startup Sales PodcastGrowth Marketing During COVID-19 with David Rodnitzky (3Q Digital)David Rodnitzky, Founder & CEO of 3Q Digital, joins the Bowery Capital Startup Sales Podcast to discuss "Growth Marketing During COVID-19."2020-05-1541 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 135: Auren Hoffman on Why Raising Prices Is Not A Good Idea, How Fewer Employees Can Mean Fast Growth & Why The CEO Must Never Delegate HRAuren Hoffman is the Founder & CEO @ Safegraph, the startup that is unlocking the world’s most powerful data so that machines and humans can answer society's toughest questions. They have backing from likes of Naval Ravikant and prior guests of the show including SignalFire, IDG Ventures and David Rodnitzky just to name a few. Prior to Safegraph, Auren has an astonishing 5 successful exits under his belt with one being, LiveRamp (sold to Acxiom for $310m in 2014). If that was not enough, Auren is also a prolific angel investor with a portfolio including the likes of ThumbTack, Rainforest QA, Brightroll...2017-07-2425 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 135: Auren Hoffman on Why Raising Prices Is Not A Good Idea, How Fewer Employees Can Mean Fast Growth & Why The CEO Must Never Delegate HRAuren Hoffman is the Founder & CEO @ Safegraph, the startup that is unlocking the world’s most powerful data so that machines and humans can answer society's toughest questions. They have backing from likes of Naval Ravikant and prior guests of the show including SignalFire, IDG Ventures and David Rodnitzky just to name a few. Prior to Safegraph, Auren has an astonishing 5 successful exits under his belt with one being, LiveRamp (sold to Acxiom for $310m in 2014). If that was not enough, Auren is also a prolific angel investor with a portfolio including the likes of ThumbTack, Rainforest QA, Brightroll an...2017-07-2425 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 115: Why Not All Companies Should Invest in SEM? Why No Demand Channel Is An Island & How To Ensure For Dollar Efficiency with SEM with David Rodnitzky, Founder @ 3Q Digital and Loretta Jones, VP of Marketing @ DelightedDavid Rodnitzky is founder and CEO of 3Q Digital, a leading digital agency that was acquired by Harte Hanks in 2015. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including Rentals.com (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. Loretta Jones is the vice president of marketing at Delighted, the fastest way to gather customer feedback and put it into the hands of those who can act on it. Prior to Delighted, Loretta's...2017-04-2121 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 115: Why Not All Companies Should Invest in SEM? Why No Demand Channel Is An Island & How To Ensure For Dollar Efficiency with SEM with David Rodnitzky, Founder @ 3Q Digital and Loretta Jones, VP of Marketing @ DelightedDavid Rodnitzky is founder and CEO of 3Q Digital, a leading digital agency that was acquired by Harte Hanks in 2015. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including Rentals.com (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. Loretta Jones is the vice president of marketing at Delighted, the fastest way to gather customer feedback and put it into the hands of those who can act on it. Prior to Delighted, Loretta's m...2017-04-2121 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 082: What Really Is SaaS Marketing? What Are The Big Factors Startup Founders Should Consider Before Spending Big On Marketing @ What Are The 'Must Have' Marketing Channels Today in SaaS with David Rodnitzky, Founder & CEO @ 3Q DigitalDavid Rodnitzky is founder and CEO of 3Q Digital, a leading digital agency that was acquired by Harte Hanks in 2015. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including Rentals.com (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. In Today’s Episode You Will Learn: How did David enter the world of B2B SaaS marketing? What was the entry point for him? What really is SaaS marketing? Is it more...2016-12-1221 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 082: What Really Is SaaS Marketing? What Are The Big Factors Startup Founders Should Consider Before Spending Big On Marketing @ What Are The 'Must Have' Marketing Channels Today in SaaS with David Rodnitzky, Founder & CEO @ 3Q DigitalDavid Rodnitzky is founder and CEO of 3Q Digital, a leading digital agency that was acquired by Harte Hanks in 2015. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including Rentals.com (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. In Today’s Episode You Will Learn: How did David enter the world of B2B SaaS marketing? What was the entry point for him? What really is SaaS marketing? Is it more co...2016-12-1221 min
Digital Marketing RadioDigital Marketing Predictions for 2016 from 54 Different Experts | DMR Christmas SpecialIt’s the Digital Marketing Radio Christmas special 2015! For this mammoth 2-hour episode I'm joined by 54 experts who share with me – and you – their number one digital marketing prediction for 2016.
Remember to subscribe to the audio podcast in iTunes.
https://www.youtube.com/watch?v=oNdFiv5WGLQ
Taking part in this episode were:
Saul Colt from Hubba
Calin Yablonski from Inbound Interactive
Alexandra Tachalova from AlexTachalova.com
Amy Schmittauer from Savvy Sexy Social
Kevin Krason from BizNet
Susan Baroncini-Moe from Business in Blue Jeans
David Horne from DavidHorne.me
Ilise Benun from Marketing Mentor
Liam Martin from Staff.com
Kamila Gornia...2015-12-162h 04Digital Marketing RadioDigital Marketing Predictions for 2016 from 54 Different Experts | DMR Christmas SpecialIt’s the Digital Marketing Radio Christmas special 2015! For this mammoth 2-hour episode I'm joined by 54 experts who share with me – and you – their number one digital marketing prediction for 2016.
Remember to subscribe to the audio podcast in iTunes.
https://www.youtube.com/watch?v=oNdFiv5WGLQ
Taking part in this episode were:
Saul Colt from Hubba
Calin Yablonski from Inbound Interactive
Alexandra Tachalova from AlexTachalova.com
Amy Schmittauer from Savvy Sexy Social
Kevin Krason from BizNet
Susan Baroncini-Moe from Business in Blue Jeans
David Horne from DavidHorne.me
Ilise Benun from Marketing Mentor
Liam Martin from Staff.com
Kamila Gornia...2015-12-162h 04Digital Marketing RadioAre Keywords Dying in SEM? – DAVID RODNITZKY | DMR #102Back in October 2014 David Rodnitzky wrote an article called “Preparing for a keyword-less SEM world” – on the face of it that sounds an incredible thing to say. But of course Google’s advertising opportunities extend much further than pay per click ads beside search results now. Find out more in my interview with David Rodnitzky from 3QDigital.
Today on Digital Marketing Radio we discuss whether or not keywords are dying in SEM, with topics including:
How would you say Google are actually killing keywords?
Why are keywords not as important as they used to be in search engine marketing?
When did you ge...2015-05-1935 minDigital Marketing RadioAre Keywords Dying in SEM? – DAVID RODNITZKY | DMR #102Back in October 2014 David Rodnitzky wrote an article called “Preparing for a keyword-less SEM world” – on the face of it that sounds an incredible thing to say. But of course Google’s advertising opportunities extend much further than pay per click ads beside search results now. Find out more in my interview with David Rodnitzky from 3QDigital.
Today on Digital Marketing Radio we discuss whether or not keywords are dying in SEM, with topics including:
How would you say Google are actually killing keywords?
Why are keywords not as important as they used to be in search engine marketing?
When did you ge...2015-05-1935 min
PPC RockstarsUsing First-Party Data For SEM On Google with David RodnitzkyUsing First-Party Data For SEM On Google and Way Beyond as David Rodnitzy, founder and CEO of 3Q Digital, discusses how you can use the data you already have about your best (and worst) customers to improve your online marketing ROI.2014-04-1233 min
The Free COO#0026 – David Rodnitzky – 3Q DigitalDavid Rodnitzky is the CEO and founder of 3Q Digital (formerly PPC Associates) an internet marketing consulting firm specializing in PPC, SEO and SEM for web and mobile clients. We’ll talk about PPC, what it is, why it’s an important part of a startup’s marketing and advertising budget, how to get it right, and what 3Q Digital can do to help. Live from Spreaker.com in San Francisco on The Free COO.2012-09-211h 31