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Showing episodes and shows of
Jeff Korhan Interviews Leading Business Growth Experts.
Shows
Running Longevity with Jeff Korhan
Zone 2 Training: How It Enhances Metabolic Health And Running Longevity
Regular aerobic exercise that builds and maintains healthy mitochondria is key to sustaining longevity. Known as our body’s engines or powerhouses, mitochondria are responsible for converting fuel into energy that powers our daily activities. Global metabolic health expert, Inigo San Milan, PhD, suggests a minimum of 3 hours of weekly aerobic exercise, sometimes known as Zone 2 activity, to achieve the maximum longevity benefits. If you are unfamiliar with the concept, Zone 2 is the 2nd of 5 ascending heart rate levels we all experience during intense exercise. The desired outcome of Zone 2 activity for runners is our bod...
2024-03-16
09 min
Running Longevity with Jeff Korhan
How To Fuel For Marathons And Long Training Runs
In this episode we break down the practices successful elite and amateur runners are using to fuel before, during, and after marathons and the longer training runs leading up to them. This seems to be a sensitive topic for some people, based on conversations in online running groups. This may be partly due to misunderstandings with respect to the science, which is always evolving. More importantly, I can appreciate that people do not want to be judged by what they put into their bodies. So, my purpose with this episode is to contribute to that c...
2024-02-26
07 min
Running Longevity with Jeff Korhan
Muscle and Fascia Pain: What Older Runners Need To Know
The scientific understanding of fascia is still evolving, and we are discovering that its role is quite complex, but for now, the general understanding is this: Fascia is a band or sheath of connective tissue that separates and binds together muscles, organs, and other soft structures of the body. Some have described it as a Saran Wrap-like layer that holds these soft-tissue elements together. It’s like a thin skin that holds organs and muscle tissues together, protecting them from internal and external forces. To accomplish this, it must be healthy, receiving proper hydration, nutrients, and...
2024-02-07
09 min
Running Longevity with Jeff Korhan
Running Shoes Are Tools: Buying Tips for Avoiding Injuries
There is no gear more important to this sport than running shoes that translate our skill and training into productive outcomes. Running shoes protect and support, but those qualities are secondary to making us faster, stronger, and less prone to injuries. To put this into perspective, this means if the right running shoes make you better, the wrong shoes can do exactly the opposite. Shoes are like a lever. They translate your skill and training into something more. They are a tool that must be properly paired for the job at hand. Let’s get on...
2024-01-22
11 min
Running Longevity with Jeff Korhan
Proprioception: Your Self-Coaching Friend And Guide
Proprioception is the body’s ability to sense its position, movement and action. It involves the coordination of sensory feedback from nerves within the muscles, tendons, and joints, as well as from the inner ear’s balance systems. This system allows us to move without having to consciously think about our environment or the movements we are making. However, when we give greater attention to our body’s signals, it informs our training for making real-time adjustments … and that reduces injuries and enhances running performance. Try this the next time you are running into a s...
2024-01-10
07 min
Running Longevity with Jeff Korhan
Warm Up To Prevent Injuries And Maximize Performance
If you are a lifelong runner, you may remember the days when you were young and nimble, and warming up wasn’t necessary. However, as we get older, warming up becomes vitally important for preventing injuries and maximizing performance. These are your goals when warming up: #1. Warm up the entire body. Growing up you learned jumping jacks in school. That’s one example of a low-impact, full body movement to warm up the body. #2. Activate running muscles and soft tissues by simulating running movements. We’ll talk about that in detail. #3. Load joints to redi...
2023-12-31
09 min
Running Longevity with Jeff Korhan
Run Slow To Run Fast And Free
My goal with this podcast is simple: Help you achieve your running goals, regardless of your age, experience, or level of skill. So, let’s get into this week’s expert tip. One of the toughest lessons for runners is learning to slow down when training so that our bodies can adjust to its demand. Experts agree you want to run at least 30% of your miles SLOW. Here are the top three reasons why. 1. Running slow proves your body’s capacity for using oxygen efficiently 2. It teaches your body to prioritize burning fats...
2023-12-20
06 min
Running Longevity with Jeff Korhan
Running Longevity with Jeff Korhan
Running Longevity with Jeff Korhan is a podcast for people who want to experience the joys and benefits of running in their 40s, 50s, 60s and beyond. Expect inspiring stories and science-based practices from like-minded runners and longevity experts. Join us to enhance your running journey and discover the remarkable aliveness and longevity this sport promises. We’ll go in depth with the following topics: 1. Training methods and practices, such as heart-rate training and how to avoid overtraining. 2. Nutrition tips for health, longevity, and running efficiency, and how to properly fuel for races. ...
2023-12-19
05 min
Late Starters Club
41: Changing Your Mindset About Running a Marathon - Top Takeaways from Jeff Korhan
Are you thinking about running a marathon later in life? But you think "I'm too slow", "I'm too old", "It's too late", or "I'm gonna get injured". Well, maybe it's time to change your mindset about running. In episode 40, I talked to my friend Jeff Korhan, who in his mid-sixties ran three marathons in 2022 and has qualified for the 2024 Boston Marathon. And when I was talking to him, I was really inspired because while I consider myself a runner, I also think, well, I'm slowing down, I'm getting slower, maybe it's time to not do half marathons anymore. But J...
2023-01-04
04 min
Late Starters Club
Running a Marathon in Midlife an Interview with Jeff Korhan
Is running a marathon on your bucket list? Maybe you haven't gotten to it (yet). Maybe you think you are too busy (it does take a lot of time to train). Or maybe you think running a marathon is something only the young can do. If this is you then my guest today is perfect for you, he is here to tell you that not only is it not too late...but you might find that you run FASTER as you age. In today's episode, I interview my speaker, marketing, and author friend Jeff Korhan, about how...
2023-01-02
25 min
Fuel Your Imagination Through Your Ears With Full Audiobook
Built-In Social: Essential Social Marketing Practices for Every Small Business Audiobook by Jeff Korhan
Listen to this audiobook in full for free onhttps://hotaudiobook.com/freeID: 464906 Title: Built-In Social: Essential Social Marketing Practices for Every Small Business Author: Jeff Korhan Narrator: Jeff Korhan Format: Unabridged Length: 05:25:35 Language: English Release date: 07-20-20 Publisher: Ascent Audio Genres: Business & Economics, Business Development Summary: Marketing today is driven by the customer. The old mindset was one of finding customers for your products and services. The new one is to find products and services for the customers whose trust you have earned. Businesses that are succeeding today have acknowledged that as a result of new media they are...
2020-07-20
5h 25
"Everyone's in Sales" Todd Cohen's Sales Culture Toddcast!
Todd Cohen's Tuesday Toddcast with Jeff Korhan
Jeff Korhan is the host of two podcast shows, the bestselling author of Built-In Social, and the founder of Landscape Digital Institute.
2018-08-14
21 min
Rainmaker.FM Elsewhere
Jerod Morris on This Old New Business with Jeff Korhan
Jerod Morris chats with Jeff Korhan on This Old New Business about the importance of audience engagement and what an “audience of one” means for content marketers. In this 37-minute episode, Jerod and Jeff discuss: Jerod s top audience engagement tip Understanding your audience Why you should trust the fundamentals of audience engagement The Show Notes... Listen to episode
2016-09-20
00 min
Digital Marketing Keynote Speaker, Author and Consultant – Jeff Korhan
Marketing Systems: How Guiding the Customer Journey with Content Works
This is Episode 74 of This Old New Business weekly business podcast with Jeff Korhan and John Jantsch. In this episode, we are thrilled to have John Jantsch back on the show to discuss marketing systems. John is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine, and also the founder of the Duct Tape Marketing Consultant Network. Think of Marketing as Value (Like a Product) When John Jantsch developed the Duct Tape Marketing system he solved a problem for himself and h...
2016-07-20
26 min
This Old New Business with Jeff Korhan
Marketing Systems: How Guiding the Customer Journey with Content Works
John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine, and also the founder of the Duct Tape Marketing Consultant Network. Think of Marketing as Value (Like a Product) Instead of thinking of marketing as something you do for or with your prospective buyer, consider it to be value that is baked into your products and services. Marketing content is the voice that conveys your core message to ideal customers. It guides their experience with your business, holding their attention a...
2016-07-20
26 min
Digital Marketing Keynote Speaker, Author and Consultant – Jeff Korhan
Audience Engagement: The Content Secret of The Audience of One
This is Episode 73 of This Old New Business weekly business podcast with Jeff Korhan and Jerod Morris. In this episode, we have a conversation with Jerod Morris, VP of Marketing for Rainmaker Digital. Jerod manages the ongoing education at Digital Commerce Institute, which is hosted on the Rainmaker platform. He also hosts The Showrunner, The Digital Entrepreneur, and Assembly Call podcast shows. As you would expect, Jerod knows a few things about using the digital channels to build community and audience engagement. It turns out the foundation of his approach is bas...
2016-06-27
37 min
This Old New Business with Jeff Korhan
Audience Engagement: The Content Secret of the Audience of One
Jerod Morris is VP of Marketing for Rainmaker Digital. Jerod manages the ongoing education at Digital Commerce Institute, which is hosted on the Rainmaker platform. He also hosts The Showrunner, The Digital Entrepreneur, and Assembly Call podcast shows. Trust the Fundamentals of Engagement Early in his career, Jerod Morris found himself selling a product door-to-door. Those one-to-one selling experiences are great teachers. According to Jerod, "You learn to listen, ask a question, and patiently watch and observe to then intelligently respond." The fundamentals of engagement work equally well online if you adopt an...
2016-06-27
37 min
Digital Marketing Keynote Speaker, Author and Consultant – Jeff Korhan
Owners Mindset: Getting Programmed for Customer Success
This is Episode 72 of This Old New Business weekly business podcast with Jeff Korhan and Chris Brogan. In this episode, Chris Brogan and I continue the conversation we started in Episode 2 on entrepreneurship. If you don’t know Chris Brogan, he has worked with some of the biggest brands, like Disney, Microsoft, and Google. He is also the CEO of Owner Media Group, a sought after public speaker, and the New York Times bestselling author of eight books which all have been printed by these Managed Print Services. Listen to the audio...
2016-06-14
28 min
This Old New Business with Jeff Korhan
Owners Mindset: Getting Programmed for Customer Success
Chris Brogan has worked with some of the biggest brands, like Disney, Microsoft, and Google. He is also the CEO of Owner Media Group, a sought after public speaker, and the New York Times bestselling author of eight books and working on his ninth, How to Win. Brogan provides education and tools to help you make your life and your business thrive, by teaching you which actions will get you what you want. Chris Brogan believes our core duty as owners is to serve. That mindset can belong to the owner of a business or any of i...
2016-06-14
28 min
Digital Marketing Keynote Speaker, Author and Consultant – Jeff Korhan
Small Town Marketing: What Businesses Need to Know
This is Episode 71 of This Old New Business weekly business podcast with Jeff Korhan and Tom Egelhoff. In this episode, we have a conversation with small town marketing expert Tom Egelhoff to learn what businesses need to know. In addition to being a Vietnam veteran, Tom is also a veteran of 25 companies in 18 industries. His experience includes selling sewer piping, retail furniture, technology, commercial buildings, and being the founder of his own successful marketing agency. Today he is a radio talk show host, blogger, podcaster and small town marketing and advertising cons...
2016-05-24
36 min
This Old New Business with Jeff Korhan
Small Town Marketing: What Businesses Need to Know
Tom Egelhoff believes the best marketing is happening somewhere every day and all you have to do is find what works and apply that to your market. In addition to being a Vietnam veteran, Tom is also a veteran of 25 companies in 18 industries. His experience includes selling sewer piping, retail furniture, technology, commercial buildings, and being the founder of his own successful marketing agency. He is also a radio talk show host, blogger, podcaster, and small town marketing and advertising consultant. Tom Egelhoff recommends using social media and the Internet to research successful s...
2016-05-24
36 min
Digital Marketing Keynote Speaker, Author and Consultant – Jeff Korhan
Content Strategy: Takeaways from Social Media Marketing World 2016
Content Strategy is Episode 70 of This Old New Business weekly business podcast with Jeff Korhan. Frank Kenny has twice been a guest on the show. This week he graciously interviews me to discover and share the top takeaways from Social Media Marketing World 2016 hosted in San Diego, CA last week. The key was having a strategy and following it, and that is also my top takeaway from the event. Content strategy isn’t sexy, but it is indeed what everyone was talking about. Here are a couple of examples from...
2016-04-25
31 min
This Old New Business with Jeff Korhan
Content Strategy: Takeaways from Social Media Marketing World 2016
Frank Kenny has twice been a guest on the show. This week he graciously interviews me to discover and share the top takeaways from Social Media Marketing World 2016, which was hosted in San Diego, CA last week. Now that Social Media Marketing World has grown to over 3,000 attendees from around the world, one might imagine it would be difficult to get results. However, with over 200 volunteers, hundreds of educational sessions, and many networking opportunities, just a little planning made it possible for me to accomplish my objectives. The key was having a strategy and following i...
2016-04-25
31 min
Digital Marketing Keynote Speaker, Author and Consultant – Jeff Korhan
Small Business PR: How to Build Relationships with Journalists
Small Business PR is Episode 69 of This Old New Business weekly business podcast with Jeff Korhan. Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Build Your Owned Media Hub Getting the attention of awol academy inc is an ongoing process that requires an investment of time. You should check som...
2016-04-15
32 min
This Old New Business with Jeff Korhan
Small Business PR: How to Build Relationships with Journalists
Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. How to Reach out To Journalists You can find journalists on Twitter or LinkedIn, but one of the best ways is to simply Google a topic or category to find journalists that are writing on topics relevant to your expertise. Your pitch to...
2016-04-15
32 min
Digital Marketing Keynote Speaker, Author and Consultant – Jeff Korhan
Marketing Systems: How to Take the Actions that Get Results
This is Episode 68 of This Old New Business weekly business podcast with Jeff Korhan. David Newman is a nationally-recognized marketing systems expert and author of the Amazon #1 bestseller, Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition. He runs a marketing and training firm dedicated to helping speakers, authors, consultants, and high-fee experts maximize their influence, impact, and income. David’s instant-action marketing advice has been featured and quoted in The New York Times, Fortune, Entrepreneur Magazine, and hundreds of media outlets throughout North America. Be Sought...
2016-03-31
35 min
This Old New Business with Jeff Korhan
Marketing Systems: How to Take the Actions that Get Results
David Newman is a nationally-recognized marketing systems expert and author of the Amazon #1 bestseller, Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition. He runs a marketing and training firm dedicated to helping speakers, authors, consultants, and high-fee experts maximize their influence, impact, and income. David's instant-action marketing advice has been featured and quoted in The New York Times, Fortune, Entrepreneur Magazine, and hundreds of media outlets throughout North America. Be Sought After for Your Expertise David Newman is the creator of the Do It! model for helping...
2016-03-31
35 min
Digital Marketing Keynote Speaker, Author and Consultant – Jeff Korhan
Get Motivated: How to Turn Setbacks into Success
This is Episode 67 of This Old New Business weekly business podcast with Jeff Korhan. Dr. Willie Jolley is the host of the #1 motivational radio show on SiriusXM Radio, The Willie Jolley Wealthy Ways Show. He is also a hall of fame speaker and author of a number of bestselling books, including It Only Takes a Minute to Change and A Setback is a Setup for a Comeback. His goal in this show is helping you to get motivated to live better and achieve more. Develop an Entrepreneurs Mindset to Make Your Own Breaks...
2016-03-18
33 min
This Old New Business with Jeff Korhan
Get Motivated: How to Turn Setbacks into Success
Dr. Willie Jolley is the host of the #1 motivational radio show on SiriusXM Radio, The Willie Jolley Wealthy Ways Show. He is also a hall of fame speaker and author of a number of bestselling books, including It Only Takes a Minute to Change and A Setback is a Setup for a Comeback. His goal in this show is helping you to get motivated to live better and achieve more. Willie Jolley started his career as a musician, but despite making nightclub owners wealthy his band was fired. He said the key to overcoming that early setback...
2016-03-18
33 min
Digital Marketing Keynote Speaker, Author and Consultant – Jeff Korhan
Podcast Guest: How to Be the One that Gets Invited Back
This is Episode 66 of This Old New Business weekly business podcast with Jeff Korhan. Mark Sanborn is a hall of fame speaker and author of the international bestseller The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary. His expertise on leadership, team building, and customer service has been shared with thousands of audiences around the world. Make it Your Goal to Serve the Audience Mark Sanborn shares seven steps to follow that will make your podcast guest appearance one that is memorable and val...
2016-03-11
26 min
This Old New Business with Jeff Korhan
Podcast Guest: How to Be the One That Gets Invited Back
Mark Sanborn is a hall of fame speaker and author of the international bestseller The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary. His expertise on leadership, team building, and customer service has been shared with thousands of audiences around the world. Mark Sanborn shares seven steps to follow that will make your podcast guest appearance one that is memorable and value-packed, so that you become the one that gets invited back and recommended to others. Know the Purpose of the Show Understand the Audience Be Aware of...
2016-03-11
26 min
Digital Marketing Keynote Speaker, Author and Consultant – Jeff Korhan
Google Analytics: How to Build Better Website Traffic
This is Episode 65 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, we continue the conversation we started with Andy Crestodina on how to use Google Analytics to improve website SEO. Mike Gingerich gives us the essentials that small businesses need to use Google Analytics well to learn about the visitors interacting with their websites. Mike Gingerich is President of web agency Digital Hill Multimedia and co-founder of TabSite.com contest app for Facebook. He has a passion for business development, marketing, and travel. Learn to Def...
2016-03-04
28 min
This Old New Business with Jeff Korhan
Google Analytics: How to Build Better Website Traffic
Mike Gingerich is President of web agency Digital Hill Multimedia and co-founder of TabSite.com contest app for Facebook. He has a passion for business development, marketing, and travel. In this episode, we continue the conversation we started with Andy Crestodina on how to use Google Analytics to improve website SEO. Mike Gingerich details the essentials you need to know for using Google Analytics to discover the behaviors of visitors interacting with your websites. Get in touch with Mike and learn more about his work at DigitalHill.com, MikeGingerich.com, his HalfTimeMike.com podcast and...
2016-03-04
28 min
This Old New Business with Jeff Korhan
Business Networking: The Art of Connecting, Learning and Helping
Michael Goldberg has been teaching the art of business networking and referral marketing at Rutgers University for more than a decade. An amateur boxer, Goldberg uses boxing metaphors to get some of his points across in a memorable way. He notes that just as in boxing, more and better connections leads to success in business networking. Social media gives everyone the power to make numberless connections, but if there is no personal interaction and exchange of genuine value, successful outcomes are unlikely. How this works in practice, as you probably know, takes some practice. To...
2016-02-19
31 min
This Old New Business with Jeff Korhan
Professional Speaker: How to Get Paid to Speak to Your Target Audience
There are thousands of live events hosted daily that are in search of talented speakers that can bring value to an audience, with the most in demand speakers paid handsomely for that responsibility. If this sounds like something you have wanted to learn more about, listen in to this episode with Lois Creamer. She works with speakers to book more business and monetize their intellectual property, including top professional speakers like New York Times bestselling authors Jeffrey Gitomer, Jack Canfield and Shep Hyken. You will learn how the business of professional speaking has changed, and h...
2016-02-12
36 min
This Old New Business with Jeff Korhan
Editorial Guidelines: How to Publish Content that Builds an Audience
Many small businesses understand and use an editorial calendar to plan the consistent publishing of content. Consistent publishing is essential, but it is also vital to have guidelines for assuring that content meets the expectations of its targeted audience. In this, our first 2016 episode of This Old New Business Jeff Korhan discusses why breaking your publishing schedule is not a good thing to do, but it's better than publishing content that does not merit the attention of your audience. In addition to recommitting to this show, we are starting a new podcast show for landscaping...
2016-02-06
20 min
This Old New Business with Jeff Korhan
Website SEO: How to Use Analytics and Content to Improve Google Rankings
Andy Crestodina is a co-founder of Orbit Media, an award-winning 38-person web design company in Chicago. Andy has written hundreds of articles on topics like content strategy, search optimization, social media and Google Analytics. He is also the author of Content Chemistry: An Illustrated Handbook for Content Marketing.
2015-12-29
35 min
This Old New Business with Jeff Korhan
Digital Productivity: How to Grow a Loyal Community
Frank Kenny is a longtime entrepreneur and former chamber of commerce CEO. He is the founder of a number of educational communities designed exclusively for chambers and their members, including an active Facebook Group and Business Pros Insider, which provide strategies and advice on social media and digital marketing.
2015-12-18
32 min
This Old New Business with Jeff Korhan
Data Visualization: How to Tell Stories with Data
Cole Nussbaumer Knaflic tells stories with data. She is the author of Storytelling with Data: A Data Visualization Guide for Business Professionals (Wiley) and writes the popular blog storytellingwithdata.com. Her well-regarded workshops and presentations are highly sought after by data-minded individuals, companies, and philanthropic organizations all over the world.
2015-12-09
31 min
This Old New Business with Jeff Korhan
Expert Niche: How to Build a Profitable Speaking and Consulting Business
Steve Coscia helps his mechanical trades clients make more money through improved customer retention and increased upselling. He is a customer service, supply chain and logistics management expert and author of numerous business books, videos and audio programs.
2015-12-02
30 min
This Old New Business with Jeff Korhan
Magnetic Marketing: The Art of Attracting Business
Joe Calloway is a speaker, business author, and is the Executive In Residence at Belmont University's Center For Entrepreneurship. Joe helps entrepreneurs and owners improve performance and grow their business.
2015-11-25
30 min
This Old New Business with Jeff Korhan
Authentic Speaking: How to Master Every Stage Performance
Michael Port has been called “an uncommonly honest author" by the Boston Globe, a "marketing guru" by The Wall Street Journal, and a “sales guru” by the Financial Times. Michael Port is a NY Times bestselling author of six books including, Book Yourself Solid, and his hot new release, Steal the Show.
2015-11-18
41 min
This Old New Business with Jeff Korhan
Digital Innovation: How Millennials are Redefining Work
Ryan Jenkins is a speaker, author, and podcaster whose insights have been shared in Forbes, Fast Company and Mashable. He helps organizations better lead, communicate, engage, and market to the Millennials and Generation Z (the post-Millennial generation).
2015-11-11
35 min
This Old New Business with Jeff Korhan
Intentional Selling: How to Plan for Sales Productivity
Mark Hunter is known as "The Sales Hunter" because of his global reputation for helping sales teams and sales professionals find better prospects and close them at a higher price. He is the author of High-Profit Selling and watch for his next book in 2016, High-Profit Prospecting.
2015-11-04
34 min
This Old New Business with Jeff Korhan
Network Influence: How to Use LinkedIn to Grow Your Business
Stephanie Sammons is a Gen X corporate renegade turned entrepreneur and author of Linked to Influence, an Amazon #1 bestseller. Stephanie is also a speaker, coach, and online thought leader who teaches entrepreneurs how to build digital (and real-life) influence to achieve their ideal work life.
2015-10-19
34 min
This Old New Business with Jeff Korhan
Content Experiences: How to Create More Impact with Less
Robert Rose is in the business of helping marketers become stellar storytellers. As a strategist, Robert is the Chief Strategy Officer for the Content Marketing Institute, and Senior Contributing Consultant for Digital Clarity Group. As an author, Robert’s new book Experiences: The 7th Era Of Marketing has been called "a treatise, a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.”
2015-09-28
33 min
This Old New Business with Jeff Korhan
Buyer Personas: Insights for Experience Driven Marketing
Adele is CEO of the Buyer Persona Institute and author of Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business. She offers a compelling strategy for marketers seeking the confidence to say: “This is what really matters to our buyers. So here’s the plan.”
2015-09-21
38 min
This Old New Business with Jeff Korhan
Content Movement: How to Get Your Share of the Conversation
2015-08-31
33 min
This Old New Business with Jeff Korhan
Instinctive Action: How to Maximize Personal Productivity and Energy
Jason Cupp is a former entrepreneur turned Kolbe Certified growth consultant, team builder and motivational speaker. His knowledge and experience on everything from sales and marketing to crisis management have put him in front of businesses across North America and Western Europe, including extensive work within the real estate investment community.
2015-08-21
40 min
This Old New Business with Jeff Korhan
Buyers Journey: Mining Insights that Drive Results
John Ferrara has over 20 years of experience in customer relationship management (CRM) and sales force automation (SFA). An entrepreneur at heart, Jon founded Goldmine in 1989 with a college friend, which he turned into a highly successful venture that he eventually sold to FrontRange. In 2009 he founded Nimble Inc, which produces the popular Nimble Social CRM.
2015-08-14
38 min
This Old New Business with Jeff Korhan
Social Selling: Taking Action for Your Customers
Jeffrey Hayzlett is the former CMO of Kodak and host of The C-Suite with Jeffrey Hayzlett. He imparts lessons that dare companies and their leaders to define where they want to go and fearlessly do what it takes to get there, by caring less about conventional wisdom, re-framing limitations, and steamrolling obstacles.
2015-08-05
28 min
This Old New Business with Jeff Korhan
Meditation Practice: How to Be a Better You
Jeff Korhan is the author of Built-In Social and host of This Old New Business podcast. He helps organizations adapt traditional business growth practices to a digital, social and global world. Jeff is a trainer and coach for small business, and a keynote speaker for the associations and member organizations that support them. Connect with him on Twitter @jeffkorhan and learn more at JeffKorhan.com
2015-07-16
21 min
This Old New Business with Jeff Korhan
Personal Branding: How to Achieve Consistent Marketing Clarity
Larry Winget is a bestselling author, television personality, social commentator and internationally acclaimed speaker. His newest book, Grow A Pair: How To Stop Being a Victim and Take Back Your Life, Your Business and Your Sanity is a New York Times and Wall Street Journal bestseller. In addition to starring in his own television series on A&E, Larry has appeared on Dr. Phil, The Today Show, and in three national television commercials. Larry’s expertise extends from business success to parenting, and he is well known as the Pitbull of Personal Development®.
2015-06-29
29 min
This Old New Business with Jeff Korhan
Adaptive Content: How to Map and Manage The Buyers Journey
Jeff Korhan is the author of Built-In Social and host of This Old New Business podcast. He helps businesses adapt traditional sales and marketing practices to a digital, social, and global world. Jeff is a trainer and coach for small business, and a keynote speaker for the associations and member organizations that support them. Connect with him on Twitter @jeffkorhan and learn more at JeffKorhan.com
2015-06-15
26 min
This Old New Business with Jeff Korhan
LinkedIn Publishing: Build Your Influence with Customer Facing Media
Viveka von Rosen is the author of LinkedIn Marketing: An Hour a Day, and known internationally as the “LinkedIn Expert”. Her seminars, workshops and programs have trained over 100,000 people, including executives at several Fortune 500 Companies. Forbes listed her as a top social media influencer for 3 years running, and she has been cited and featured in Money Magazine, CNN, Fortune, Mashable, Social Media Examiner and many other leading publications and events.
2015-06-02
35 min
This Old New Business with Jeff Korhan
Direct Marketing: Using Education as a Competitive Advantage
2015-05-26
35 min
This Old New Business with Jeff Korhan
Distinction Marketing: How to Attract Customers with Clarity
Scott McKain is an internationally known authority who helps organizations create distinction in every phase of business and teaches how to deliver an Ultimate Customer Experience®. His book, "Create Distinction" was named by 30 major newspapers as one of the "Ten Best Business Books" of the year -- and he is member of the Professional Speakers Hall of Fame.
2015-05-19
34 min
This Old New Business with Jeff Korhan
Live Events: Delivering the Social Media Marketing World Experience
Phil Mershon is the director of events for Social Media Examiner, where he oversees two signature events: Social Media Marketing World and Social Media Success Summit. Previously, Phil was a training consultant with Koch Industries, a systems analyst for Boeing, and spent over 18 years working for churches and non-profits in leadership roles. Phil is also a jazz saxophonist and songwriter.
2015-05-11
39 min
This Old New Business with Jeff Korhan
Podcasting Style: How One Successful Podcast Attracts Listeners
Joel Boggess is the host of the award-winning “ReLaunch” podcast show, and the author of the #1 Amazon bestselling book – Finding your Voice. Joel is passionate about sharing fresh ideas, success tips and inspiration through real life stories, and has a personal goal to help millions.
2015-05-04
34 min
This Old New Business with Jeff Korhan
Team Building: How to Train for Productivity and Profits
Shelia Butler is a growth strategist, team-builder, and host of To The Trade Radio and Successful Women Talk. She works hands-on with To-The-Trade professionals helping them solve their toughest and most critical business challenges. Shelia was formerly Co-Owner and Chief Operating Officer of Aidan Gray Home. After selling that business in 2010, she started a consultancy to help other businesses build more repeatable profits.
2015-04-24
37 min
This Old New Business with Jeff Korhan
Business Leadership: Moving from Connections to Relationships
Mark Sanborn is president of Sanborn & Associates, Inc., an idea studio dedicated to developing leaders in business and in life. Mark is a hall of fame speaker, bestselling author, and noted expert on leadership, team building, customer service and change. Mark is the author of eight books, including the international bestseller: The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary Into the Extraordinary.
2015-04-17
32 min
This Old New Business with Jeff Korhan
Nurture Marketing: How to Be Remembered When Buyers are Ready
Randall Craig helps organizations land their digital strategy airplane through a more integrated approach to marketing. Randall has been advising on Web Strategy since 1994, and he is the author of 7 books, including The Everything Guide to Starting an Online Business, Social Media for Business, and Online PR and Social Media.
2015-04-10
34 min
This Old New Business with Jeff Korhan
Small Business Taxes: How to Pay the Right Amount
Barbara Weltman is an attorney and a nationally recognized expert in taxation for small businesses, as well as the author of many top-selling books on taxes and finance, including J.K. Lasser's Small Business Taxes 2015: Your Complete Guide to a Better Bottom Line.
2015-04-03
29 min
This Old New Business with Jeff Korhan
Social Selling Tips: Converting Trust into Profits
Jeff Korhan, MBA is the author of Built-In Social and host of This Old New Business podcast. He helps businesses adapt their traditional sales and marketing practices to a digital, social, and global world. Jeff is a trainer and coach for small business, and a keynote speaker for the associations and member organizations that support them. Connect with him on Twitter @jeffkorhan and learn more at JeffKorhan.com
2015-03-27
21 min
This Old New Business with Jeff Korhan
Social Selling: Getting Buyers to Know, Like and Trust Your Business
Jeff Korhan, MBA is the author of Built-In Social and host of This Old New Business podcast. He helps businesses adapt their traditional sales and marketing practices to a digital, social, and global world. Jeff is a trainer and coach for small business, and a keynote speaker for the associations and member organizations that support them. Connect with him on Twitter @jeffkorhan and learn more at JeffKorhan.com
2015-03-23
28 min
This Old New Business with Jeff Korhan
Business Blogging: How to Build Trust and Gain Customers
Linda Dessau is the author of Write Your Way to More Clients Online. She launched Content Mastery Guide in July 2005 to help business owners grow their blogs and be more effective on social media. Her work has appeared at Content Marketing Institute, Social Media Examiner, and Costco Connection Canada.
2015-03-13
42 min
This Old New Business with Jeff Korhan
Subscription Relationships: How to Build Sustainable Business Value
John Warrillow is the creator of The Value Builder System, a statistically proven methodology for improving a company’s value. John is also the creator of The Sellability Score, and the author of the bestselling book Built to Sell: Creating a Business That Can Thrive Without You, which was recognized by both Fortune and Inc Magazine as one of the best business books of 2011. Johns new book, The Automatic Customer: Creating A Subscription Business In Any Industry was released by Random House in February 2015.
2015-03-06
32 min
This Old New Business with Jeff Korhan
Content Warfare: Writing a Marketing Anthem
Ryan Hanley is the Vice President of Digital Marketing for TrustedChoice.com, a national lead generation platform delivering over 7,000 leads a month to insurance agents across the country. Ryan also produces the Content Warfare Podcast -- and recently published his first book, Content Warfare: How to find your audience, tell your story, and win the battle for attention online.
2015-02-27
40 min
This Old New Business with Jeff Korhan
Podcasting for Events: How to Create Valuable Content and Networking
Craig Price is the host and producer of the popular Reality Check with Craig Price podcast. Each week Craig Price sits down to discover the "reality" of someone's profession or expertise. You can listen to past episodes and subscribe to his podcast at realitycheckpodcast.com
2015-02-20
42 min
This Old New Business with Jeff Korhan
Planning is Everything: How to Improve Business Performance
Joe Calloway is a consultant, speaker, and author who helps successful businesses improve performance and grow. Joe is the author of the books Be The Best At What Matters Most and Becoming A Category of One.
2015-02-12
33 min
This Old New Business with Jeff Korhan
International Selling: How to Be Ready for The Next Opportunity
Martin Limbeck is an international sales authority, sought after keynote speaker, and the author of NO Is Short for the Next Opportunity. He draws on real-life sales experiences to help business owners and sales professionals develop pride, passion, and perseverance so they will love their work and close more deals.
2015-01-30
38 min
This Old New Business with Jeff Korhan
Modern Media: How To Build Your Business Reputation
Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and the founder of Spin Sucks Pro.
2015-01-19
29 min
This Old New Business with Jeff Korhan
Business Communication: How to Build Relationships with Technology
Terry Brock is a communicator. He is a columnist with Business Journals (which includes 43 papers that receive 40 million monthly page views). He is also a Hall of Fame speaker, former Editor-in-Chief for AT&T's blog, and former Chief Enterprise Blogger for Skype. He helps organizations leverage technology and build business relationships with time-honored principles.
2015-01-13
41 min
This Old New Business with Jeff Korhan
Business Podcasting: How to Start a Podcast
Jeff Korhan, MBA is the author of Built-In Social and host of This Old New Business podcast. He helps businesses adapt their traditional sales and marketing practices to a digital, social, and global world. Jeff is a trainer and coach for small business, and a keynote speaker for the associations and member organizations that support them. Connect with him on Twitter @jeffkorhan and learn more at JeffKorhan.com
2015-01-03
23 min
This Old New Business with Jeff Korhan
Business Podcast: How Every Business Can Benefit from Podcasting
Jeff Korhan, MBA is the author of Built-In Social and host of This Old New Business podcast. He helps businesses adapt their traditional sales and marketing practices to a digital, social, and global world. Jeff is a trainer and coach for small business, and a keynote speaker for the associations and member organizations that support them. Connect with him on Twitter @jeffkorhan and learn more at JeffKorhan.com
2014-12-27
21 min
This Old New Business with Jeff Korhan
Content Marketing: How Anyone Can Build an Audience
Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in per...
2014-12-19
46 min
This Old New Business with Jeff Korhan
Facebook Marketing: How to Target the Right People Every Time
Jon Loomer is an educator, struggling public speaker, business and youth baseball coach, tortured Brewers fan, and father of three boys. JonLoomer.com was launched more than three years ago and is now the go-to source for training courses, webinars, ebooks, free content, and a private community on advanced Facebook marketing.
2014-12-12
39 min
This Old New Business with Jeff Korhan
Pinterest Marketing: How to Build Sustainable Website Traffic
2014-12-05
33 min
This Old New Business with Jeff Korhan
Visual Storytelling: Business Marketing with Instagram
Sue B. Zimmerman, otherwise known as the #InstagramGal and #TheInstagramExpert is a master at Instagram for Business. She teaches entrepreneurs, business executives, and marketing professionals how to leverage the power of Instagram for business marketing. Sue B. is the author of Instagram Basics for Your Business, a speaker, business coach, and the founder of Sue B. Do and a number of other businesses.
2014-11-28
39 min
This Old New Business with Jeff Korhan
Content Marketing Tools: How to Get Relevant Website Traffic
Ian Cleary is the founder of RazorSocial, which helps companies become more productive and get results with content marketing and social media through the use of technology. He is a speaker, award-winning blogger, and a regular contributor to sites such as Social Media Examiner, The Huffington Post, and VentureBeat.
2014-11-21
32 min
This Old New Business with Jeff Korhan
Relationship Focused: How to Successfully Run Any Business
Marty Grunder discovered his entrepreneurial spirit as a young man with a lawn mower and grew that passion into a multi-million dollar company. Along that journey his success story was amplified by The New York Times and acknowledged with numerous Entrepreneur of the Year honors. Marty continues to serve as CEO of Grunder Landscaping Co. in Dayton, OH, but his true passion lies in working with business owners and organization leaders to help them drive results.
2014-11-14
31 min
This Old New Business with Jeff Korhan
Content Strategy: Get Ready for The Next Generation of Social Media
Rich Brooks is the founder and president of Flyte New Media, a web design and marketing firm in Portland, Maine. He is also the founder of The Agents of Change Digital Marketing Conference and host of The Marketing Agents Podcast, where he interviews marketing experts from around the world on search, social & mobile marketing. Rich is an expert blogger, frequent television guest, and a web marketing and social media teacher for entrepreneurs.
2014-11-07
36 min
This Old New Business with Jeff Korhan
Business Storytelling: How to Overcome Your Writing Demons
Jeff Korhan, MBA is the author of Built-In Social and host of This Old New Business podcast. He helps businesses adapt their traditional sales and marketing practices to a digital, social, and global world. Jeff is a trainer and coach for small businesses, and a keynote speaker for the associations and member organizations that support them.
2014-11-01
33 min
This Old New Business with Jeff Korhan
LinkedIn Influence: How to Build a Profitable Digital Presence
Stephanie Sammons is an entrepreneur, a digital business and marketing strategist, and a Certified Financial Planner. She teaches entrepreneurs, business owners, and professionals how to build personal digital influence and create a more powerful, productive, and profitable digital presence. Stephanie was recently named one of the Top 10 Most Influential women on Twitter and a Top 25 Social Media Expert by LinkedIn.
2014-10-24
37 min
This Old New Business with Jeff Korhan
Business Niche: How to Build a Predictable Income Business Model
Mike Rorie has been actively involved in the green industry for over 30 years. He started Cincinnati, OH based commercial grounds management company GroundMasters with one truck, and grew it into a highly profitable, multi-branch, regional platform that ranked among the largest landscape companies in the country, before selling to a national firm in 2006. Mike is now the CEO of Go iLawn, the go-to online property measuring system for landscape contractors.
2014-10-17
38 min
This Old New Business with Jeff Korhan
Community Value: How to Grow Your Business Audience
John Lee Dumas is the Founder and Host of EntrepreneurOnFire, a top ranked podcast named "Best in iTunes 2013". John interviews today's most inspiring and successful Entrepreneurs 7-days a week, and has been featured in Forbes, TIME and Inc. Magazines. He is also the Founder of Podcasters' Paradise, a community where podcasters learn to create, grow, and monetize their podcast.
2014-10-10
25 min
This Old New Business with Jeff Korhan
Customer Experience: How to Use Social Media to Be Amazingly Helpful
Shep Hyken is a speaker and both a New York Times and Wall Street Journal best‐selling business author who has been entertaining audiences with his unique presentation style for over 25 years. As a customer service expert, he works with companies that want to build loyal relationships with their customers and employees. His programs combine important information with entertainment.
2014-10-04
36 min
This Old New Business with Jeff Korhan
Micro-Business Economy: The Future of Social Media for Employers
Laura Madison is an enormous Toyota enthusiast and a salesperson at Ressler Toyota. Laura has created a thriving micro-business within that of her employer, and it is anchored around social media and her website: LauraToyota.com. Originally from the East Coast, she now lives in beautiful Bozeman, Montana.
2014-09-26
39 min
This Old New Business with Jeff Korhan
Everybody Writes: How to Tell Your Business Story
Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company. In addition to being named by Forbes as the most influential woman in social media, she is also a monthly columnist for Entrepreneur magazine, a member of the LinkedIn Influencer program, and the co-author of Content Rules - the all-time best-selling book on content marketing. Her new book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, will help your business tell its story.
2014-09-19
32 min
This Old New Business with Jeff Korhan
Google+ Communities: Amplify Your Content in Search
Martin Shervington is an executive coach, business consultant, and marketing psychologist whose work centers on communication, people, and technology in modern life. He splits his time between the UK and the United States working on a number of web marketing projects, with a great majority of them involving Google and Google+.
2014-09-12
34 min
This Old New Business with Jeff Korhan
Facebook Marketing: Attracting Your Ideal Audience
Mike Gingerich is best known as the co-founder of Tabsite, a leading Facebook Page app platform for contests and lead capture. He is also a Facebook marketing speaker, strategist, and writer for notable business publications. Mike hails from the Hoosier heartland of Indiana, and therefore is naturally an avid basketball fan. His small business digital podcast is appropriately named Halftime Mike.
2014-09-05
36 min
This Old New Business with Jeff Korhan
Social Business: Managing Relationships to Build Personal and Business Brands
John Ferrara has over 20 years of experience in customer relationship management (CRM) and sales force automation (SFA). An entrepreneur at heart, Jon founded Goldmine in 1989 with a college friend, which he turned into a highly successful venture that he eventually sold to FrontRange. In 2009 he founded Nimble Inc, which produces the popular Nimble Social CRM.
2014-08-29
37 min
This Old New Business with Jeff Korhan
Find Your Audience: How to Grow Sales with Digital Media
Ryan Hanley is a consultant, speaker, the host of the Content Warfare Podcast, and soon to be published author of Content Warfare. He helps brands and businesses find their audience, tell their story, and win the battle for attention online.
2014-08-20
37 min
This Old New Business with Jeff Korhan
Modern Chamber Marketing: How to Successfully Build a Digital Community
Frank Kenny is a longtime entrepreneur and former chamber of commerce CEO. He is the founder of a number of educational communities designed exclusively for chambers and their members, including the very active Chamber of Commerce Professionals Facebook group, and Chamber Pros Insider, both of which provide strategies and advice on social media and digital marketing.
2014-08-12
37 min
This Old New Business with Jeff Korhan
Agile Selling: How to Quickly Win with Buyers Today
Jill Konrath is the bestselling author of SNAP Selling, Selling to Big Companies – and recently released, Agile Selling. Jill’s expertise has been featured by ABC News, Fortune, Forbes, The New York Times, Inc, and many others. She’s full of great advice and fresh strategies for winning NEW customers in today’s evolving sales environment.
2014-08-06
31 min
This Old New Business with Jeff Korhan
Entrepreneurship is New: And Old and New Again
Chris Brogan is the CEO of Human Business Works, the publisher of Owner Magazine, and a New York Times bestselling author of multiple books, including The Impact Equation, Trust Agents (co-authored with Julien Smith), Social Media 101, Google+ for Business, and most recently published, The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators.
2014-08-01
26 min
This Old New Business with Jeff Korhan
Superstar Selling: How to Think Like a Marketer and Sell Smarter
John Jantsch is the founder of The Duct Tape Marketing System, and a recognized small business expert. He is the author of a number of books, including Duct Tape Marketing, The Referral Engine, The Commitment Engine, and recently released, Duct Tape Selling: Think Like a Marketer - Sell Like a Superstar. Jeff Korhan and John Jantsch discuss smart selling and building digital marketing assets to establish trust early in the buyer's journey.
2014-07-27
30 min
Cigar PEG Radio
Jeff Korhan - Google Authorship
Jeff Korhan joins host Craig Price to discuss Google+ Authorship You can learn more about Jeff at http://www.JeffKorhan.com What is Cigar PEG? It's a 501(c)3 charity founded by Ed Rigsbee dedicated to making a difference by employing "Philanthropy through Fun." Each week Ed will be assigning Craig with a mission. Maybe it's to introduce you to some of the Cigar PEG staff or some of our High Roller contributors. Maybe it's one of our many donors who support us year after year; maybe it's just for fun! But jus...
2014-04-07
00 min
The Agents of Change Digital Marketing Podcast
Built In Social Media with Jeff Korhan
Social media can be the secret weapon for small businesses, allowing them to build loyalty and make deeper connections with their customers. However, most small business owners don't know how to bake social media into their regular marketing activities. In this episode, social media author and consultant Jeff Korhan joins us to show how small business owners can use social media in all aspects of their business. http://www.themarketingagents.com/13
2013-09-23
30 min
The Pubcast with Jon Loomer
PUBCAST: Going Fishing for Facebook Hashtags with Jeff Korhan
Jeff Korhan pulls up a barstool on this week's Social Media Pubcast, and we get drunk on Facebook Hashtags and Graph Search. Here are a few of the topics we covered: The dangers of hashtag spam The great potential of Facebook hashtags for businesses Hashtag best practices Narrow vs. broad hashtags The potential of Graph Search Content marketing and the realities regarding small business Content attracts, media engages and sales processes convert Here are a few of the links that were mentioned: 3 Facebook Hashtag Marketing Tips How to Use Facebook Graph Search to Learn...
2013-06-21
40 min