Shows
The Digital Agency Growth PodcastJosh Ledgard on Unlocking the Power of Word-of-Mouth and Effective Referral MarketingAlmost all businesses start getting clients based on referrals. And while that might feel less necessary as your business grows, referral marketing offers you a lot of options to make yourself stand out among your competitors, grow your email lists, and so much more. Josh Ledgard, founder of KickoffLabs, is here today to talk about how to take advantage of referral marketing for your business every step of the way! This week, episode 223 of The Digital Agency Growth Podcast is about unlocking the power of word-of-mouth and effective referral marketing!Watch our latest video training,
2024-07-2434 min
eCommerce Marketing PodcastTurning Fans into Influencers with Smart Giveaway Tactics - with Josh LedgardJosh ledgard is the founder of KickoffLabs.com, an audience growth platform that focuses on lightweight referrals and viral giveaways. In this episode, you will learn How giveaways can be a powerful tool for audience growth and what makes them so effective compared to traditional marketing methods Key strategies or best practices for creating a giveaway that has the potential to go viral How can businesses leverage giveaways to not just grow their audience but actively engage them and turn them into brand influencers When running a giveaway, what metrics should businesses focus on to measure...
2024-01-0238 min
Startup HustleHow to Build Your Startup's WaitlistJoin Matt Watson and Josh Ledgard, Founder of KickoffLabs, as they discuss crafting a killer startup waitlist. Josh tells Matt how KickoffLabs evolved through customer feedback and insights. Explore the pivotal role a waitlist plays in generating diverse buzz for your offerings, unraveling the secrets of strategic product and service launches.
Find Startup Hustle Everywhere:
https://gigb.co/l/YEh5
This episode is sponsored by Full Scale:
https://fullscale.io
Learn more about KickoffLabs:
https://kickofflabs.com
See...
2024-01-0245 min
THE ECOMMERCE EDGE Podcast with Jason GreenwoodE308:🎙️HOW TO GAMIFY YOUR ECOMMERCE GROWTH THROUGH VIRAL SWEEPSTAKES, CONTESTS AND GIVEAWAYS | JOSH LEDGARD KICKOFFLABS | THE ECOMMERCE EDGE PodcastJosh is the Founder of KickoffLabs - https://kickofflabs.com
KickoffLabs is a viral marketing gamification platform for eCommerce brands
KickoffLabs saves money and drives sales by turning fans into influencers using viral giveaways, leaderboards, referral rewards, or product launches
In this episode, Jason & Josh discuss how brands can create more engaging customer experiences by making them more novel, fun and rewarding
2023-12-1656 min
KickoffLabs On GrowthUsing Giveaways to Promote TourismIn this episode of the On Growth Podcast, Josh Ledgard sits down with Anna Fraiberg from the Bay of Quinte Regional Marketing Board. Fraiberg shares the nuts and bolts of their successful marketing campaign that has been driving tourism to the Bay of Quinte region. Get ready to learn about ingenious regional marketing techniques designed to make a significant impact using giveaways.Anna discusses how the Bay of Quinte Regional Marketing Board leverages giveaways to increase tourism and how these strategies have shaped the growth of their brand and the businesses in their region. You'll hear about...
2023-11-0723 min
KickoffLabs On GrowthCollecting over 20,000 Leads with Santana SnacksJoin us as we talk to Victor Macias, the entrepreneurial spirit behind Santana Snacks and learn how they've collected over 20,000 leads so far. Victor shares the secrets about how they built a commanding prelaunch brand, manipulated Facebook ads to achieve a phenomenal CPC of just 30 cents, and established a reward system that powerfully encouraged viral growth even before they had a product!Perhaps, one of the most exciting moments in Victor's journey was their stint on the popular show, Shark Tank, which is discussed in-depth, giving viewers an insider's perspective on what it's really like to be...
2023-11-0135 min
Social Media Entrepreneurs370: Running an Instagram Giveaway Could RUIN your Account if you Don't Make These Tweaks In today's episode, we're diving deep into the world of Instagram giveaways and uncovering the hidden dangers you might encounter if you decide to run one without following the instructions we're about to share.Instagram giveaways can be an incredible tool for boosting engagement, growing your following, and increasing brand awareness. However, if you're not careful, they can also be a double-edged sword, potentially harming your brand and reputation. That's why this episode is a must-watch if you're planning a giveaway or if you've ever considered it.BOOK A CALL WITH ME: https://calendly.com/i...
2023-10-1219 min
The Shopify Growth ShowHow to Get Your First 1000 Customers with the KickOff Labs CEO, Josh Ledgard (#118)This week, Jim is joined by Josh Ledgard of Kickoff Labs as they chat about validating startup ideas, being your own angel investor, and scrappy growth tactics to get you to your first 1000 customers. TOPICS DISCUSSED IN TODAY’S EPISODELearning while being paidIdentifying the inflection pointValidating startup ideasGetting the first 100 customersScrappy growth after the first 100 customersAngel funding yourselfManaging a lean teamFighting feature bloatTactics working right nowPricing strategiesNavigating the visionResources:KickoffLabsJosh Ledgard BlogJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookSponsor: This episode is sponsored by Remotely Talents. Hire ridiculously talented offshore st...
2023-03-0655 min
KickoffLabs On GrowthContest Marketing Trends for 2023 & a Mic GiveawayDerek Videll and I discuss content marketing trends for 2023 and also announce our latest BOSS Marketer contest at https://grow.kickofflabs.com/boss.
2023-02-0931 minSocial Media Entrepreneurs302: Social Media Contests that Actually Work [w/ KickOff Labs CEO, Josh Ledgard]Josh Ledgard is the founder of KickOff Labs, a website builder that generates professional social media contests in the fastest way possible.Enter the KickOff Labs Giveaway Here: grow.kickofflabs.com/bossGuest: Josh Ledgard-----Hosted by Derek VidellLearn How to Run Profitable Facebook Ads Yourself: socialbamboo.com/30 (free call) social bamboo.com/5roas (free course) socialbamboo.com/dwy (paid program) I have DWY and DFY Meta Ads services available. Book a free call to start.
2023-02-0938 min
KickoffLabs On GrowthKickoffLabs Most Asked Contest Questions VS ChatGPTChatGpt has gotten very popular for asking all kinds of challenging and even conversational questions. We decided to ask some of our most popular customer questions and decide if the answers really match up with our advice.
2022-12-2136 minKickoffLabs On GrowthGrow With Confidence- Advice From Launch and ScaleGrow your audience for your next launch with Kheirstyn Ross of Launch and Scale. Learn more about the value of influencers, micro-marketing, audience engagement, and everything in between leading to product launch day.
2022-12-0648 minKickoffLabs On GrowthProduct Testing, Building a Community, and Growing Socials Through a Waitlist With Maven PetMaven Pet launched a waitlist campaign for their unique AI pet vet tech. Starting with a growing community, early adopters/ product testers, and a passion for helping pets live a better life- Maven Pet was able to grow exponentially before its official launch with KickoffLabs. Learn how product testing through a waitlist can lead to a wildly successful launch and the brand awareness you're looking for.
2022-11-2238 minKickoffLabs On GrowthPreparing for Holiday Contests- Easy Ideas to Get You StartedWith the big holiday season quickly approaching, it's time to start preparing for your marketing strategy to stand out. Thanksgiving, Black Friday, Christmas, and New Year's eve are great times to quickly generate leads with a holiday giveaway contest! Get started in no time with these helpful tips and ideas.
2022-11-0920 minKickoffLabs On GrowthHow to Choose the Best Giveaway Prizes for Your Goals and BudgetIt doesn't have to be expensive.You can give away anything that you think your ideal audience will like, regardless of the cost. Often samples of your product, experiences, or simply being the first to get something is enough to capture an audience. This also means themed simple items such as fireworks on the Fourth of July or a limited edition of your product to bring the audience back to you.Give a complete gift or experience.It is often best to offer a complete experience for...
2022-10-1131 minKickoffLabs On GrowthHow Share to Click used a Milestone Rewards Waitlist for a New Product Launch With Limited SpendListen to hear how a creator engagement space, CLICK, used a milestone rewards waitlist campaign to grow their web3 audience before launching a new product. They used crypto as an enticing reward during the waitlist and only spent $300 on ad-spend so far while exploding on authentic social engagement.
2022-09-2740 minSocial Media Entrepreneurs261: Launching a KickStarter Campaign: How to Build a Massive Preorder ListThinking of running a KickStarter campaign?Here's what you need to know and the order we're covering it:- When does KickStarter makes more sense than running a pre-order campaign through your own website?- What fees does KickStarter take?- Various methods of building a pre-order list- Step by step instructions on how to run the most recommended list building strategy- What to do if your KickStarter doesn't hit it's goal the first timeGet a Free KickOff Labs Account with 2x the Allowed Impressions:http://g...
2022-09-1524 minKickoffLabs On GrowthHow to use a waitlist to drive audience growth for your beta launchLaunching a beta means getting your audience ready and excited for the release to be as successful as possible. Gambit Games chose to use a waitlist campaign to do just that. Learn why they chose KickoffLabs for this large-scale campaign and how Gambit games turned their waitlist into profit.
2022-09-1332 minKickoffLabs On GrowthHow to Choose the Right Giveaway for Your GoalsGet your giveaway started using our quick launch guide, checklist, and brand-new template quiz! Listen in to learn more about different contest types and find resources to get your next giveaway ready in just 10 minutes.
2022-08-3127 minKickoffLabs On GrowthRunning a Successful Pre-Launch Subscription Box (and resources to succeed!)All Girl Shave Club grew their audience through a KickoffLabs contest with a Milestone Rewards Waitlist contest. Jessica gives advice on nurturing your audience and converting your email list goals into active subscribers in order to run your most successful prelaunch campaign. Listen to hear more about her success running a prelaunch waitlist!
2022-08-1638 minKickoffLabs On GrowthRunning a Successful Giveaway in a Highly Regulated IndustryLearn how NOBO uses creative advertising and a KickoffLabs giveaway to successfully market to a demographic surrounded by challenging advertising laws. Also, find out why clarity is key in your next sweepstakes.
2022-08-0320 minKickoffLabs On GrowthHow Social Bamboo uses KickoffLabs to Help Businesses GrowListen in to find out how Derek, host of the well-known business marketing podcast Social Bamboo, has used KickoffLabs not only for his own business but to help others grow through running contests. Learn more about his tactics, marketing advice, and what has been helpful for his clients in past contests along with why he recommends KickoffLabs to his followers.
2022-07-1937 minKickoffLabs On GrowthHow Grizzly Gained 50k+ Leads With a Giveaway by Keeping it SimpleFind out how Grizzly.fi kept their contest, actions, and communication simple, which led to tremendous growth for their waitlist giveaway campaign. While they are still in the midst of their campaign, their lead generation is growing daily and is currently at 50,000+ new people with a 40% conversion rate. Listen to their advice on how to make it happen here.
2022-07-0647 minKickoffLabs On GrowthOur Boss Marketing Contest Results and AdviceJosh and Hannah discuss KickoffLab's recent contest results, goals, and advice for future giveaways. Get a full recap as well as screenshots, email copy, and our contest checklist from the full show notes here: https://kickofflabs.com/podcast/our-final-contest-results-and-advice
2022-06-2122 minKickoffLabs On GrowthLearn How to Use Smart Marketing and Client Relationships to Create Your Best Contest Yethttps://kickofflabs.com/podcast/learn-how-to-use-smart-marketing-and-client-relationships-to-create-your-best-contest-yet
2022-06-0640 minKickoffLabs On GrowthQuick and Dirty Checklist for Launching a ContestFor the quick guide and an example of how we applied it to our own contest check out the post here: https://kickofflabs.com/blog/4-day-simple-giveaway-checklist
2022-05-2422 minKickoffLabs On GrowthHow Dappery uses Testing, Lookalike Audiences, and a Waitlist to Promote NFTsFor pics of the landing pages used, key takeaways and a fill transcript go to https://kickofflabs.com/podcast/how-dappery-used-testing-lookalike-audiences-and-a-waitlist-to-promote-nfts
2022-05-1023 minKickoffLabs On GrowthHow customer feedback can get the leads you want with your marketing campaignsSee the full show notes and transcript here: https://kickofflabs.com/podcast/how-customer-feedback-can-get-the-leads-you-want
2022-04-2635 minKickoffLabs On GrowthBuild a waitlist, validate your idea, and generate early sales by pitching a webinar!For images of the waitlist and ads used check out the full show notes here. https://kickofflabs.com/podcast/waitlist-and-idea-validation-with-a-sales-webinar-signup
2022-04-1231 minKickoffLabs On GrowthHow Swingly Toys used a waitlist promotion to reach above their $15k Kickstarter goalFor the full notes check out our post here: https://kickofflabs.com/podcast/how-waitlist-campaign-helped-swingly-toys-raise-17k-kickstarter
2022-03-2934 minKickoffLabs On GrowthDrive massive growth with customer research and social media!Click here to get the full transcript, images, and other resources from the campaign. Market ResearchThe Pronti.AI team spent countless hours interviewing hundreds of people and taking in all of the responses and reviews the app received.ExperimentThey experimented hundreds of times on social platforms leading to their TikTok platform going viral.Dig Deep + Understand MarketingUnderstand what works best for your brand and know the differences in what content to push for various platforms. Pronti.AI had a...
2022-03-1542 min
Leveling Up with Eric SiuHow Morning Brew Grew Into A $75M+ E-mail Juggernaut (And The Future of Media)This week on Leveling Up Eric talks with Alex Lieberman about how Morning Brew grew into a $75M+ email juggernaut, and the future of media. Morning Brew is a media company that has redefined the business news landscape through approachable, digestible, and downright funny content! Co-founded by Alex Lieberman and Austin Rief in 2015 at the University of Michigan, the company has grown from producing an exceptional daily newsletter for business leaders, to so much more. Tuning in you’ll hear from Alex about how they built Morning Brew from the ground up, their continually evolving marketing strategies, and what it...
2022-02-2432 min
Leveling Up with Eric SiuHow Morning Brew Grew Into A $75M+ E-mail Juggernaut (And The Future of Media)This week on Leveling Up Eric talks with Alex Lieberman about how Morning Brew grew into a $75M+ email juggernaut, and the future of media. Morning Brew is a media company that has redefined the business news landscape through approachable, digestible, and downright funny content! Co-founded by Alex Lieberman and Austin Rief in 2015 at the University of Michigan, the company has grown from producing an exceptional daily newsletter for business leaders, to so much more. Tuning in you’ll hear from Alex about how they built Morning Brew from the ground up, their continually evolving marketing strategies, and what it...
2022-02-2434 minKickoffLabs On GrowthTriple Your Email List in a Month Running a ContestYou can watch the video for this episode on YouTube and get the images and full transcript on our episode page. Here are some key lessons from this episode... Listen to CustomersListen to what your customers are looking for. Note their comments and use that data to refine your product.Promote to Your AudienceMatt has an active YouTube following so when sharing about his campaign, he mentioned it in his YouTube content daily to get them engaged and sharing.Audience Growth is SciencePay attention to what works...
2022-02-1737 min
The Subscription Box ShowEpisode 189 - Josh Ledgard - Founder, KickoffLabs - How to create real sales, leads and viral engagement!Send us a textIn this episode, I have on the show for you all the founder of one of the most used and utilized tools in the subscription industry. This tool is multifaceted and praised by many of my past guests. I’m of course talking about the founder of KickOffLabs, Mr Josh Ledgard!Josh Ledgard was a Former VP of Engineering who promoted himself to founder. Josh has experience implementing social software solutions, building engineering teams, and growing online communities for both large and small brands. In his...
2021-09-211h 08KickoffLabs On GrowthHow Woof 'N Meow is winning in the cutthroat world of cat litterValentina Lin, from Woof 'N Meow joined me to share how they blew past their indigo launch, got almost 3k people into a private group about cat litter, and signed up over 10,000 people to their email list... before launch.
2021-09-0734 minKickoffLabs On GrowthHow did BlackSteel get 10k signups in 6 weeks with $10 a day?Get the full transcript, a summary of tips and tricks used, and the images from their landing pages on the episode page here: Here's a short run down of things you'll learn. **Call 10-20 signups a day**Learn more about them and get them engaged. **Do reach out on Instagram/Facebook**Follow people who comment on competitors and suggest your product. **Advertise on Instagram**$10 a day bringing 200-300 signups a day. **Make referrals worth it**1 referral worth $30 credit. 2 gets early access to the card.
2021-08-2424 min
The Marketing Guide#64 - 12 Ways To Leverage Social Media To Grow Your Email ListWe all know that email is super effective but it can be hard to get people on to your email list. I've bad news for you nobody wants to sign up to get your newsletter! People want something in exchange for their email addresses. we've covered lead magnets also known as freebies in a couple of previous episodes of the podcast and today I am giving you some tips as to how you can use social media to grow that email list and convert followers to buyers. What you will learn:what...
2021-07-2626 min
Nathan Barry Archive040: Alex Lieberman - Building a 3M Subscriber Media EmpireAlex Lieberman is the co-founder and chairman of Morning Brew. Morning Brew is a media company bringing informative and digestible business news to your inbox every morning. They educate nearly 3,000,000 daily readers on the latest news from Wall Street to Silicon Valley.Alex also hosts The Founder’s Journal Podcast where he gives listeners a “backstage pass” into building Morning Brew, and in turn, helps them build a better business or career.Morning Brew is considered to be the largest email newsletter on the web. Business Insider recently acquired a major stake in Morning Brew at a r...
2021-06-2859 minKickoffLabs On Growth20,000 Leads in 30 Days with £1,000, a Water Bottle, and KickoffLabsGet the full transcript, screenshots, detailed copy, and more here: https://kickofflabs.com/podcast/how-swheat-collected-over-20k-leads-kickofflabs-prelaunch/
2021-06-1842 minKickoffLabs On GrowthHow did Conor Lewis raise 2.5 million dollars for a pillow fort?Get the full transcript, copy, key takeaways, and landing pages used to build their audience here: https://kickofflabs.com/podcast/how-get-the-fort-raised-over-two-million-on-kickstarter
2021-02-1056 min
Successfully FundedEpisode 228 - Josh Ledgard of KickoffLabs (Rebroadcast)Episode 228 is a rebroadcast of an episode when we talked with Josh Ledgard, founder of KickoffLabs. KickoffLabs helps you grow your audience so you can reach new customers. They believe in simple tools that create smarter campaigns to amplify your audience by delivering higher conversion rates and social engagement. Their goal is to help established businesses grow and new businesses to launch. Any dumb tool can generate a landing page for you. But running a smarter campaign with KickoffLabs creates engagement and delivers more return on investment than traditional techniques. Their campaigns leverage the combined power of conversion-focused landing...
2021-01-2157 minKickoffLabs On GrowthWhat does the journey from corporate life to passion project to thriving business look like?For the full transcript, key takeaways, and images from their campaign check out the episode home page.
2020-10-121h 07KickoffLabs On GrowthHow Big Island Coffee Roasters Built a Successful Online Business in a few MonthsKelleigh Stewart is amazing. Her coffee roasting business could have disappeared after the pandemic killed off the hotel wholesale and local retail business. Instead they went online, grew their fanbase, collected over 18,000 emails with a KickoffLabs giveaway, and have now grown business over 460% since the start of the year.
2020-09-2333 minKickoffLabs On GrowthTravlwear successfully funds over $95,000 on Indigogo after amazing KickoffLabs CampaignToday I’m talking to Luke Rafla-Yuan from Travlwear. They had recently wrapped up a successful KickoffLabs campaign and launched their travel backpack for photographers on Inidgogo. By the time you’re hearing this they were successfully funded at 95 thousand dollars.
In this episode you’ll learn how KickoffLabs helped them validate the business, how they ran a referral campaign by keeping the rewards simple, built a product they wanted to buy, what percentage of your ideal crowdfunding raise you should spend on marketing, and how you could use Facebook Messenger to answer questions from potential customers during your launch.
2020-04-2326 minSuccessfully FundedEpisode 178 - KickoffLabsOn this episode of the Successfully Funded Podcast, we talked with John Ledgard, Founder of KickoffLabs. KickoffLabs helps you go beyond landing pages. Quickly and easily setup giveaways, sweepstakes, and product launches where fans earn points and rewards for referring friends and promoting your brand. Check out the webpage here!
2020-04-161h 04KickoffLabs On GrowthHow Passfolio Went from Zero to 16,000 People on their App WaitlistGet the full show notes, key takeaways, and the transcript here: https://kickofflabs.com/podcast/how-passfolio-went-from-zero-to-16000-people-on-their-app-waitlist
2020-03-3126 minKickoffLabs On GrowthHow Esports One Mobilized a VIP Influencer Program to Crush Their Marketing GoalsCheck out the full show notes including all of the emails, landing page templates, and key takeaways here: https://kickofflabs.com/podcast/how-esports-collected-25000-leads-without-advertising-with-a-kickofflabs-contest
2020-01-2931 minKickoffLabs On GrowthHow Zenus collected 25,000 leads without ads using KickoffLabsFor full show notes including all the images, emails, and landing pages used in their campaign check out https://kickofflabs.com/podcast/how-zenus-collected-25000-leads-without-advertising-with-a-KickoffLabs-contestThanks!
2020-01-2139 minKickoffLabs On GrowthQualifying leads, choosing weekly winners, and setting your own rules!Confirm by Location - Don't Restrict AccessIf knowing a leads location important for your business then ask in a dropdown with limited choices or confirm with a checkbox.You Set the RulesConsider making the rewards for referrals generous, but limited to the first 10-50 people that earn them.A Winner Every Week?Great idea! Conssider announcing weekly winners to your whole list to keep them engaged and excited.Worried About Qualified Leads?Have enough copy...
2020-01-1411 minKickoffLabs On GrowthFounder Chat: Launching Shopify Reward Campaigns for KickoffLabsFor full show notes check out https://kickofflabs.com/podcast/launching-shopify-reward-campaigns-at-kickofflabs
2019-11-0617 minKickoffLabs On GrowthHow do I improve my conversion rate and get more people sharing my campaign?For full show notes check out https://kickofflabs.com/podcast/how-do-i-improve-my-conversion-rate-and-get-more-people-sharing-my-landing-pages
2019-10-0242 minKickoffLabs On GrowthHow do you launch a new product line at your company?For detailed notes, landing page screenshots, a full transcript, email copy, and more check out https://kickofflabs.com/podcast/how-to-build-anticipation-for-a-new-product-line-at-your-company
2019-09-1846 minKickoffLabs On GrowthLength of Prelaunch, User Surveys VS Waitlists, and Driving Traffic Outside of Ads"I have a couple of questions about running a pre-launch..." "Are there risks if the value prop changes a few times between now and launch with folks who have already seen this?""Is it ok if I do this 3-4 months?""I'm not sure what the right CTA should be? ""What do you think is the best way to get audiences to the landing page?"Get all the answers in this episode and find the full transcript at https://kickofflabs.com/podcast.
2019-08-2818 minKickoffLabs On GrowthHow do you raise $100,000 in one day for a product that doesn't exist yet?Full show notes, transcripts, and key takeaways can be found here: https://kickofflabs.com/podcast/how-to-crowdfund-a-100k-launch-without-a-product-yet
2019-08-1433 minKickoffLabs On GrowthHow would you teach a 9 year old how to position their product?This was the most challenging interview I've done so far. I take for granted so much knowledge that it's hard to look at things through the eyes of a complete beginner. Someone that's never done any marketing built a website or created a product for sale. That's precisely the task I set myself up for when I said they'd have a summer project like this—one where they create and ultimately sell something. The summer is winding down, and we're getting closer to the launch. This conversation was taken the day we walked through setting up the fi...
2019-08-0716 minKickoffLabs On GrowthHow did Rossa generate 100k leads, crowdfunding, and 300k fans for an app that wasn't even out yet?Today I’m going to share an interview we did with Rossa Shanks of Great Little Place from 2015. They ran a KickoffLabs campaign ahead of the launch of their first mobile application. Their KickoffLabs campaign ultimately collected over 100,000 email addresses for them with a significant viral boost. Since we recorded the interview they’ve gone on to launch the service in 6 countries and over 100+ cities. They’ve also leveraged their larger audience as social proof to raise a larger funding round. It’s been a success and when you listen to Rossa you’ll understand...
2019-07-2446 minKickoffLabs On GrowthFounder Chat - How to Build a Business that Supports Your Life PlanKey Takeaways: Flip the script! Design a business with a revenue stream that supports your life and not a life that supports a business.Bootstrap for freedomNo one gives you 20 million in funding without some sort of strings and expectations attached.Understand your personal prioritiesIf it's important for you to spend time with your family then make sure your business is setup to support that as a founding principle.Turn practicality into a strengthEliminate...
2019-07-1737 minKickoffLabs On GrowthWhat if 65% of your leads came from referrals?You learn how much they had to iterate on their product and how they made their prelaunch on KickoffLabs such a huge success, gathering over 18,000 emails with a conversion rate over 50% and a viral boost of 65%. They've passed their Kickstarter funding goal in the first 48 hours. All this for their version of a product you'll use every day.Remember, if you enjoy this episode, write us a review in the podcast listening app of your choice and send any feedback to josh@kickofflabs.com
2019-07-0930 minKickoffLabs On GrowthCan this entrepreneur help solve the American gun epidemic?Full transcript and notes available here https://kickofflabs.com/podcast/can-capitalism-help-solve-the-american-gun-epidemic/Set Marketing GoalsDo some research and understand what success would mean for you at the end and work backwards from that to set goals.Get In Front of PeopleTim never missed an opportunity to present his idea to school competitions, online forums, and even when he was pulled over by the police!Build, Demo, and IterateTimmy has built 30 different prototype versions of their product before landing on...
2019-07-0228 minKickoffLabs On GrowthBehind the scenes: A startup approach to design and user experienceLauralee Flores is the designer at KickoffLabs. We're a tiny company so she wears a lot of hats... from user experience, design, to conversion rate optimization. Today we go behind the scenes at Kickofflabs and walk you through our design process for some of the recent feature releases.
2019-06-2643 minKickoffLabs On GrowthHow do you validate your startup business on $20 a day?During their KickoffLabs campaign they captured thousands of email addresses at a 56% conversion rate with an 88% viral boost… meaning 88% of their leads came from KickoffLabs sharing tools. Here’s just a sample of what you’ll learn in this episode. Use Google Trends to Validate People Looking for an idea. Track cost for lead generated, conversion rate, and whether or not people shared using KickoffLabs. You can do influencer marketing without paying for influencer marketing. Engage communities where your customers hang out.Optimize your campaigns by testing fewer, but more meaningful changes to ads and landing pages. Tak...
2019-06-1930 minKickoffLabs On GrowthHow Metal Pay collected over 60,000 emails for the next version of their app!You'll learn how they leveraged an existing audience, built out a referral program, and rewarded people for telling their friends to dramatically lower the cost of their app launch. Mass adoption requires simplicity. If you are going for a mass market like the payment app space you need a dead simple message with a value proposition that's easy to explain.You need to overcome objections. With a financial product people are going to be skeptical. Doubly so if it's a space like crypto. They needed to explain how a users money would be safe. ...
2019-06-1231 minKickoffLabs On GrowthFounder Chat: How we doubled the speed of our marketing site, app, and customer landing pagesWhy should you stop to focus on the page speed, download size, and overall performance of your landing pages, application, and marketing site? 1. A huge number of your first impressions are going to be from a mobile device with a slower browser and network than you think. 2. If any part of your customer experience is slow it will impact the customer perception of your business. You want to get out of the way of your customer and let them get down to business ASAP. 3. SEO. Google will rank you higher. 4. When you...
2019-06-0533 minKickoffLabs On GrowthHow to Launch the Biggest 30-day Crowdfunding Campaign in HistoryIt’s not an exaggeration. Glowforge raised $27.9 million dollars during their 30-day crowdfunding campaign. By any measure, it’s a phenomenal success.To be clear, this was not on Kickstarter. There was no huge Kickstarter community to draw from. Starting from a small list, Glowforge needed to build up their audience size to good condition before the official launch.They used KickoffLabs to generate more than 10,000 emails to seed their initial list and kickoff the crowdfunding campaign.Here’s how they did it…Lots of images from the interview can be found he...
2019-05-2952 minKickoffLabs On GrowthBeat the odds at crowdfunding with a reusable process from Will RussellWill Russell has been running successful pre-launch campaigns on KickoffLabs for years to build an audience for his clients Kickstarter and Indigogo campaigns. Three years ago Will started his own agency that specializes in managing these crowdfunding launches for companies, has grown to 7 employees, and helped their clients raise millions of dollars. We’ll go step by step through the system they’ve developed, how they’ve used KickoffLabs, and important lessons like how you get people to signup and share your campaign before you’ve even launched the pre-sale. I...
2019-05-1732 minKickoffLabs On GrowthHow Nicolas Aagaard raised over $700k on KickstarterHow do you raise over $700k on Kickstarter for a product that competes with something most people use every day? Nicolas Aagaard and his co-founders learned from their previous mistakes to design a simple solution that's good for the earth and good for consumers. Then they went ahead with a referral campaign to generate emails ahead of their Kickstarter Launch using KickoffLabs. Using the emails they generated from KickoffLabs they've gone on to raise a ton on money on Kickstarter for LastSwab. An easy to clean, sanitary, and reusable alternative to the cotton swab.
2019-05-1535 min
The Food Blogger Pro PodcastHow to Build a Plane with Alexa, Jasmine & Raquel from Food Blogger ProOur best advice for new (or experienced) bloggers, how to manage an affiliate program, and where you can find what to blog about in the coming month. ----- Welcome to episode 89 of the Food Blogger Pro podcast! This week, Bjork interviews FBP team members Alexa, Jasmine, and Raquel about what goes on behind the scenes, and what they’ve learned about blogging during their time as FBP employees. ----- Alright, alright. This episode is not really about building a plane. Not a real one, at least! But “building a plane” is an anal...
2017-03-141h 04
Bootstrapped#14: Now you have to do stuffDownload this episode, in which Ian and Andrey are joined by special guest Scott Watermasysk. We get the back story on KickoffLabs Scott’s company, Andrey laments about having to do “stuff”, we don’t get Quora, we go deep on Uberdeck pricing strategy, how Agant went back to being a one person shop, starting solo or with a co-founder, Ship It!, a few landing page tips from Scott.
Special guest Scott Watermasysk of KickoffLabs
IBM Ideating commercial
CampaignMonitor pricing
What Next for Agant
Rise of the Millon Dollar One Person Business
2013-07-111h 16
Entrepreneurs on Fire Business PodcastJosh Ledgard of KickOffLabsJosh is the co-founder of KickoffLabs. They make online lead generation and landing pages simple for anyone. He's a husband and father of two kids under 4. He left a job leading an engineering team to start this business when his oldest was just one.
2013-05-1239 min