Shows
Revenue DiariesEpisode 14: Workplace Vulnerability, Childhood Lessons, and Mental Clarity"Just because you go to therapy doesn’t mean something’s wrong with you—it means you’re building tools to navigate life."In this episode, I sit down with Mark Huber, VP of Marketing at UserEvidence, former hockey captain, and one of the most thoughtful voices in B2B. Mark opens up about the experiences that shaped him—from hiding his ADHD diagnosis to embracing therapy after personal and professional burnout.We talk about how routine and team sports built grit, the pressure of competitive environments, and the silence ar...2025-07-2233 min
Wake Up Call#7 Kyle Lacy | The Quiet Fall After The Big RiseKyle Lacy sold the company. Made the money. Got the title. But the moment didn’t land the way he thought it would.In this conversation, we explore what comes next. The quiet reckoning that follows external success. The pull to be more present - for your kids, for your partner, for yourself - even when your mind won’t stop reaching for what’s next.Kyle opens up about sobriety, self-doubt, and the slow work of becoming the kind of person you hope your kids remember. It’s not about fixing everything. It’s about faci...2025-07-1759 minRevenue DiariesEpisode 13: AI Experiments, Brand Clarity, and the Art of Reinvention“Brand is the one thing you can control to be different from the rest.”In this episode, I sit down with Drew Brucker, creative marketer, AI experimenter, and Head of Brand and Content at Goldcast. Drew shares the journey behind his unconventional leap from VP-track leadership to solopreneur exploration—all while raising twin daughters and tinkering with Midjourney prompts.We talk about the hard conversations that come with leaving stability behind, the rise of AI-assisted creativity, and the real meaning of career success. Drew opens up about his philosophy on foc...2025-07-0346 min
The PeerSignal PodcastHow to CMO w. Kyle LacyThis podcast is sponsored by Keyplay. Check out their new AI Agents for ICP Targeting. You can use them to answer any question about every account in your market and find ICP accounts that your competitors are missing.If you're a marketing leader, you should be studying Kyle Lacy's career. * Pioneered content marketing in B2B at ExactTarget (acq. for $2.5B by Salesforce)* Scaled Lessonly's marketing team from 7-80 people. * Drove 20X revenue growth with marketing consistently sourcing 70%+ of revenue.* Now CMO at a publicly traded company (Docebo, $1.1B...2025-06-1240 minRevenue DiariesEpisode 12: Curious Minds, Courageous Experiments, & The Mixology of Life“Failure is not a word that I use very often. It's not even a word that comes up in my negative self-talk.”In this episode, I sit down with LeTísha Shaw, a transformational marketer and former mechanical engineer turned product marketing leader at UserTesting. She shares her nonlinear career path—from building decks with her dad and shaping Disney’s early streaming strategy to learning quantum physics on YouTube and perfecting gluten-free Belgian waffles through trial and error. LeTísha opens up about parenting, self-reflection, and the lessons she’s picked up from experimentin...2025-06-1232 minRevenue DiariesEpisode 11: High Expectations, Honest Parenting, & How Time is Nothing with Adam Schoenfeld“I do not think about legacy. I just hope that my kids will carry forward a few of the values that will be important forever, like honesty.”In this episode, I sit down with Adam Schoenfeld, CEO and co-founder of Keyplay, multi-time founder, ICP obsessive, and proud dad of two. We dive deep into what it means to build something meaningful—both in business and at home.Adam opens up about raising entrepreneurial kids, why he deletes every app from his phone during vacation, and how his 92-year-old grandfather contin...2025-05-0622 minRevenue DiariesEpisode 10: Cold Emails, Foster Dogs, and Finding Your Voice with Jen Allen-Knuth"What's more important—helping someone write a cold email or paying attention to a kid who's excited to come home and tell you the score on their test?"In this episode, I speak with Jen Allen-Knuth, founder of DemandJen, sales educator, LinkedIn powerhouse, and rescue dog evangelist. We talk about what it means to truly show up—not just in work, but in family, in grief, and in life. Jen opens up about becoming a stepmom to four kids, how that role helped her finally disconnect from hustle culture, and what losing her dad taug...2025-04-2932 min
The RevOps ReviewThe Art & Science of Go-To-Market Strategy with Kyle Lacy, CMO at JellyfishIn this episode, we sit down with Kyle Lacy, CMO of Jellyfish, to explore the intersection of marketing, revenue operations, and go-to-market strategy. We discuss the challenges of cross-functional alignment, the ongoing debate between brand vs. demand, and how marketing leaders can earn a seat at the revenue table. Plus, Kyle shares his insights on pipeline forecasting, revenue modeling, and why every team should invest in creative, unmeasurable "moonshot" ideas. Tune in for a deep dive into the art and science of scaling a GTM strategy in 2025.2025-04-2534 minRevenue DiariesEpisode 9: Legal Tech, Layered Paint, and Early Mornings with Rob Joyner“You have to show up. Creativity doesn’t just happen—you make it happen.”In this episode, I speak with Rob Joyner, Senior Vice President of Business Development at Centerbase and a self-taught artist who turned a garage experiment into a thriving creative career. By day, Rob helps lead a legal tech company. By early morning, he’s in his studio, pushing the boundaries of abstract art with layers, texture, and movement.Rob shares how painting became his way to manage anxiety, why early mornings are his secret weapon, and how a...2025-04-1526 minRevenue DiariesEpisode 8: Go-To-Market Jesus, Shiny Object Syndrome, & Smarter Selling with Jordan Crawford“I’m not dying for your cold email sins.”In this episode, I speak with Jordan Crawford, founder of Blueprint and an advisor at Clay, who’s shaking up the world of B2B sales with a data-driven approach to outbound strategy. By day, Jordan helps revenue teams escape broken outreach models. By night (and probably early morning), he’s deep in the world of AI, segmentation, and scalable personalization.Jordan shares why most outbound sales motions are fundamentally flawed, how AI is both the problem and the solution, and why th...2025-04-0138 min
Fixing the Game Podcast by Luke#35 The Evolving Role of the CMO: Strategy, Brand, and Leadership with Kyle LacyIn this episode, I sit down with Kyle Lacy CMO at Jellyfish, book author, and seasoned growth advisor to unpack what it really takes to succeed in today’s CMO role. Kyle shares the key traits that separate average marketing leaders from great ones, the importance of tying marketing to revenue, and why strong alignment with sales, customer success, and product is non-negotiable.We dive into brand building beyond buzzwords how internal culture and employee engagement fuel external brand success and why CMOs should revisit positioning regularly, not annually. Kyle also offers honest takes on how AI is...2025-03-2726 minRevenue DiariesEpisode 7: Startup Juggling, Ruthless Prioritization, & Life at 3X Speed with Elaine ZelbyElaine Zelby is the co-founder of Tofu, a former mechanical engineer, and a mom of two. Her husband is also a startup founder, so yes—they’re building two companies and raising two kids at the same time.In this episode, we talk about:Ruthless prioritization as a founder and parentLiving life at 3x speed (literally)Why she shut down her podcast and newsletter to focusThe dream of starting a maker camp for adultsThe best career advice she gives to anyone early in their journeyElaine’s energy is contagious, her ideas...2025-03-1827 minRevenue DiariesEpisode 6: Startup Grit, Dodging Burnout, and Figuring It Out with Natalie Marcotullio“No one has a perfect answer. You might as well just try something and see versus getting hung up on always doing things perfectly.”In this episode, I speak with Natalie Marcotullio, Head of Growth and Operations at Navattic. From launching a laptop rental side hustle in college to leading growth at a high-speed startup, Natalie is no stranger to uncertainty, and she wouldn’t have it any other way. Natalie shares how she keeps burnout at bay, sets boundaries in a fast-paced world, and why her parents (a Fortune...2025-03-0425 min
ToplineSPOTLIGHT: Kyle Lacy of Jellyfish on Improving Pipeline Quality and Forecasting PredictabilityHow do you build a revenue engine that doesn’t just generate pipeline—but generates the right pipeline? In this episode, Kyle Lacy, CMO of Jellyfish, shares how his team tackled one of the biggest challenges in B2B go-to-market: pipeline predictability. In this episode of Topline Spotlight, Kyle explains why traditional metrics like Stage 1 pipeline weren’t cutting it, how Jellyfish revamped its approach with deeper segmentation and leading indicators, and the impact of launching a Pipeline Council to align sales and marketing around quality, not just volume. Sam, Asad, and Kyle also touch on the...2025-02-2717 min
2 Dudes, 1 God PodLT Kyle Stowers: how to avoid a ticket 😉Kyle has had a wild life and claims he's always known God was with him! After almost 20 years serving local communities in a law enforcement capacity, God has led him to run for Justice of the Peace Precinct 3 in Smith County. Take some time and get to know Kyle Stowers. We didn't cut him any slack!https://www.kylestowersforjp3.com/https://www.facebook.com/kylestowersforjp32025-02-212h 35
Revenue DiariesEpisode 4: The Raw DNA of a Competitive Psycho & Loving FatherIn this episode of The Revenue Diaries, Kyle Lacy talks with Kyle Norton, a CRO balancing the competitive drive of a sales leader with his commitment to being a present and thoughtful father. From martial arts to mindfulness, they explore how physical and mental health drive performance at work and home.Kyle Norton shares his journey from competitive martial arts to rediscovering his fitness and identity during the pandemic. With insights on habit-building, family life, and the philosophy of "slow is smooth, smooth is fast," this episode is packed with practical advice for leaders...2025-01-2528 min
Best Story WinsEp. 58 Kyle Lacy of JellyfishThe biggest mistake B2B marketers make today is prioritizing metrics over creativity. Brands that play it safe and shy away from bold risks are destined to fade into the background. In this episode, we are joined by Kyle Lacy, CMO of Jellyfish, as he shares actionable insights on how to pair creativity with strategic alignment to drive both brand resonance and measurable success. Kyle also explores the pitfalls of ROI-driven brainstorming and why bold bets like “Cards Against Engineering” create lasting impressions. Kyle also discusses the evolving role of B2B marketers, revealing how storytelling, good taste, and d...2025-01-0939 min
Revenue DiariesEpisode 3: Fitness, Family, and Resilience in the Face of SuicideIn this deeply moving episode, Kyle Lacy speaks with Dave Sims, Chief Marketing Officer of Austin Fitness Group and a lifelong triathlete. Dave shares his journey through the challenges of navigating family trauma, including his ex-wife’s struggle with borderline and narcissistic personality disorders, her tragic suicide, and the lasting impact on their family.The conversation highlights the importance of fitness as a tool for mental health, the complexities of coping with trauma, and the strength it takes to rebuild relationships. Dave also discusses his podcast, Over the Borderline, which serves as both a therapeutic outlet and a...2025-01-0830 min
The Revenue Leadership Podcast with Kyle NortonE15: The Blueprint for Sales and Marketing Alignment with Kyle Lacy, CMO of JellyfishIn this episode of the Revenue Leadership Podcast, host Kyle Norton sits down with Kyle Lacy, CMO of Jellyfish, to explore the complex relationship between sales and marketing and how to foster better alignment. They dive into the evolution of brand marketing as a key driver of growth, blending creative storytelling with measurable revenue impact. The conversation also touches on the new (old?) world of AI, with Lacy offering insights on leveraging technology while preserving the human touch that fuels authentic creativity. If you like what you heard from Kyle today, make sure to follow T...2025-01-081h 16
Executive EvolutionREPLAY: Put People First and Success Follows with Kyle Lacy“Leaders are meant to serve. It's not an ego trip. It's how you serve your team.” When Kyle Lacy, now CMO of Jellyfish, took on his first leadership role, it was all about him and his performance. But over time, he's learned to check his ego at the door and focus on pouring into his people instead to achieve more success than he ever thought possible. In this episode, Kyle shares his insights on investing in team members' career growth, managing stress, and understanding how to effectively lead and motivate people. Listen in for a deep...2024-12-1921 minRevenue DiariesIntroduction to Season 2 of the Revenue DiariesRevenue Diaries is a podcast and videocast hosted by Kyle Lacy, offering a raw and unfiltered look into the personal lives of the country's top revenue leaders. They discuss everything but work—no topic is off-limits, and there are no wrong questions or answers.The twist? They never see the questions in adv2024-12-1001 min
The Cheat Code & FriendsKyle Lacy on How To Do Everything You Want To - Season 3: Marketing - Episode # 58Join us for the Season 3 finale! Kyle Lacy dives into the pivotal role marketing plays in achieving goals across the business and how owning a number is key. From navigating top-down and bottom-up revenue goal setting to empowering founders in the process, Kyle unpacks strategies that keep marketing leaders agile and data-driven. Plus, hear about Kyle’s latest venture, The Revenue Diaries, where he shares lessons on scaling software businesses and personal growth. If you’re ready to supercharge your marketing efforts, this episode is a must-listen! Takeaways: Marketing Owns a Reven...2024-12-0333 min
Harder Than It Looks: Parking UncoveredEP 20: Parking Pros and Marketing Must Knows with Dani Crain, John Conway and Kyle LacyTo kick off the episode Brian invites Dani Crain and John D. Conway, industry legends and podcast hosts of ‘All Things Parking with Dani and John,” to share their experiences, hot industry takes, and diversity and supporting women in parking. In Segment 2, Heidi Barber, our VP of Marketing, sits down with Kyle Lacy, CMO of Jellyfish, who shares his journey in marketing growing and scaling leading tech companies. In his segment, we discuss balancing creativity with revenue, the alignment between marketing and sales, personal branding, and strategies to avoid burnout. Here are so...2024-09-181h 40
NexGen CMO PodcastKyle Lacy on Crafting your Path to CMOTune in as Kelly Hopping, CMO of Demandbase, chats with Kyle Lacy, CMO of Jellyfish, on the importance of pushing through challenges of self-doubt and owning a number, like pipeline. In this conversation, Kelly and Kyle share advice on being less reactive and more mindful, and how to properly ask for promotions. Together they also discuss the role of having “good taste” and how that helps B2B brands to stand out from the competition. 2024-09-1738 min
Startup DadWhat's So Great About The 'Pee Pee Tee Pee' (and other important advice) | Kyle Lacy (Dad of 2, Jellyfish)Kyle Lacy is the Chief Marketing Officer of Jellyfish—a platform that helps developers make data-backed decisions on resource investments. Across two decades he has built companies like Lessonly, Openview, Salesforce and ExactTarget. He’s also a husband and the father of two kids. In our conversation today we discussed:* Managing work, life and parenting appropriately* Handling stress across the different facets of your life* Dispelling the myth about separation of ‘church and state’ between family and work* Learning how to put your kids before yourself* The role of nature v...2024-09-1257 min
Revenue Mavericks PodcastRevenue Alignment: Eliminating Silos for Efficient Growth with Kyle Lacy, CMO at JellyfishKyle Lacy is a seasoned marketer and has over 14 years of professional experience working in marketing roles in early-stage startups as well as big giants like Salesforce and Seismic. He is currently the Chief Marketing Officer at Jellyfish and also serves as a strategic advisor to multiple companies.
In this episode, he talks about the importance of alignment across revenue teams in driving the growth and success of a business. He shares tips and techniques that can help companies foster better alignment across sales, marketing CS and finance teams such that all of them speak to the...2024-09-0631 min
Reed Between the LinesHow to Build Your Brand & Pipeline at the Same Time with Kyle Lacy (CMO, Jellyfish)2x CMO. 2 acquisitions. 3 books. 1 llama merch line.Meet Kyle Lacy, current CMO of Jellyfish. Not only is he a renowned CMO and thought leader in marketing, but he’s also a family man who's managed to strike an enviable balance between his professional and personal life. He’s authored a couple of successful books and has over 45,000 LinkedIn followers, and Kyle stands out not just for his marketing brilliance but also for his down-to-earth insights on work-life balance. And his creativity for marketing (specifically merch drops) is one of the most memorable and impactful things he has brou...2024-07-0354 min
BRANDEDEP 77: Kyle Lacy, Jellyfish - 'The Art of Experiential Marketing'In this episode of TOP CMO, Jackson Carpenter sits down to chat with Kyle Lacy, CMO of Jellyfish, about his journey from founding a marketing company to leading marketing at top firms. Kyle shares insights on the importance of great design, experiential marketing, and balancing creativity with ROI. He also discusses the impact of AI on marketing and the effectiveness of direct mail and in-person events. Tune in for practical tips and expert advice to elevate your marketing strategy.Marketing, AI, Design, Branding, Customer Experience, Direct Mail, In-Person Events, Jellyfish, Kyle Lacy2024-06-1438 min
The SaaS Revolution ShowMarketing Leaders: 5 Ways to Not Get Fired, with Kyle Lacy CMO at JellyfishLive from the SaaStock USA 2024 Scale Stage, Kyle Lacy (CMO, Jellyfish) tells marketing leaders the five ways to not get fired.
"I believe marketing should have a seat at the table for all four of these to force alignment, because you are the hub and spoke of the go to market model - in my opinion. So that's why it's important that you at least help own, or at least help report, on these things."
The average tenure of a marketing and sales leader at a high-growth startup is short, and it’s short for a reason. How do you bu...2024-06-1328 min
Digital BanterBuilding a Marketing Team for Sales Led Companies | Kyle LacyMarketing should own a revenue number—that's a mantra we've all heard before. It's an enticing idea, imagining marketing taking charge beyond just funneling leads to sales. Yet, putting this into practice is often a rarity.We as marketers come up with crazy excuses like “attribution is hard” or “the goal was to drive awareness”.This week on Digital Banter, we're thrilled to have Kyle Lacy join us. With his wealth of experience leading marketing teams in sales-led environments, Kyle has always advocated for marketing teams to own revenue targets. Join us as we dive deep into...2024-04-1633 min
The GTMnow PodcastGTM 88: Know Your Numbers to Create Alignment and Unlock Scale with Kyle LacyKyle Lacy spent the last 17 years building, scaling, failing, and winning in high-growth software. He is currently serving the Jellyfish team as their CMO, and before joining the Jellyfish ‘bloom’, He had the pleasure of building a company called Lessonly, employing over 230 people and changed the lives of many more after the acquisition. He has also been fortunate to lead teams at Seismic, OpenView, Salesforce, and ExactTarget. Most importantly, he is the father of two wonderful boys, an energetic dog, and one too many books on World War II.Discussed in this Episode:Alig...2024-04-0238 min
Remarkable Content with Ian FaisonChristopher Nolan: B2B Marketing Lessons from the Oscar-Winning Director of Oppenheimer with Jellyfish CMO Kyle LacyDirector Christopher Nolan once said:“You have to do something that really excites you. It’s the things that you can bring to what you’re doing that maybe not everyone else is doing. That’s what’s going to distinguish the thing.”That's the energy we’re taking into this episode of Remarkable. Guided by our guest this week, Jellyfish CMO Kyle Lacy, we’re taking marketing lessons from the Oscar-winning director, Christopher Nolan. Together, we talk about mastering each channel, building the day-to-day life of your buyer into your content, and much more....2024-04-0246 min
The Startup ExecutiveHow Marketing and Culture Drive Real Enterprise Value (w/ Kyle Lacy of Jellyfish)In this episode, Kyle Lacy's success in building world-class marketing organizations, authoring books, and transitioning to tech companies showcases his strategic vision and adaptability. His emphasis on leadership, mentorship, and innovative marketing strategies has been instrumental in driving his career forward. Kyle's ability to connect with audiences, foster strong relationships, and take calculated risks has set him apart as a thought leader in the industry. His journey serves as an inspiration for aspiring marketers and executives seeking to achieve success in their careers.
Time Stamps:
[00:03:12] Rapid Fire Fun Questions
[00:07:21] Extracurricular...2024-03-0659 min
The Marketing MillennialsCreating Campaigns that Generate Demand in 2024, with Kyle LacyIn this throwback episode, step into the world of marketing mastery as Daniel chats it up with Kyle Lacy, the brains behind Jellyfish's marketing machine. Get ready to delve into the nitty-gritty of prepping for marketing in the New Year.In this jam-packed episode, Kyle spills the tea on the magic formula for budgeting and planning your way to marketing triumph. Ever heard of the three-budget strategy? We’re talking good, better, best – and trust us, it's a game-changer. Plus, learn the golden ratio of a 70/30 split between pipeline power and brand allure that’s guarant...2023-12-2648 min
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.150: Driving GTM Alignment (w/ Kyle Lacy, Jellyfish)Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreKyle Lacy shares a powerful framework to drive alignment across go-to-market team, so they aim at the same target together.LinksFollow KyleVisit Jellyfish2023-09-2738 minThe Marketing Millennials193 - Marketingland Sneak Peek: How to Plan Your Marketing Budget for 2024, with Kyle LacyJoin Daniel in this insightful episode as he sits down with Kyle Lacy, the Chief Marketing Officer at Jellyfish. They dive deep into the intricacies of prepping for 2024 and the essential aspects of budgeting and planning for marketing success. Discover why working with three budgets (good, better, best) is a game-changer and how allocating your budget with a 70/30 split between pipeline and brand placement can yield remarkable results.Kyle also sheds light on the significance of swag in today's marketing landscape and gives a glimpse into his predicted marketing future as he and Daniel discuss th...2023-09-2049 min
The Content Cocktail HourTurning Left When Everyone Else is Moving Right During Your Job Search with Kyle Lacy of Jellyfish Scrolling through LinkedIn, it feels like everyone in marketing is transitioning jobs, but what makes a great candidate stand out? Today, Kyle Lacy tells you how to turn left when everyone else is turning right. Kyle Lacy is the CMO at Jellyfish and has an extensive history in marketing and has hired dozens of marketers. Candidates should think creatively, use numbers in their resume, find connections in common, and reach out thoughtfully and intentionally. He shares examples of candidates who went theextra mile. Approach the job search like you approach accounts based marketing and don’t yo...2023-09-0121 min
The Hype Within: Journeys of Authentic LeadershipUnraveling the Threads of Leadership, Ego, and Personal Development With Kyle Lacy, CMO at JellyfishEpisode Summary: In this illuminating episode, we explore the multifaceted leadership journey of Kyle Lacy, CMO at Jellyfish. Kyle unravels his leadership journey and transitions that have led him to his current executive role at Lessonly. He candidly discusses his leadership evolution, challenges, and lessons he learned along the way. Kyle also shares his unique insights on personal and professional development, ego's role in leadership, hypnosis's impact on his leadership style, and the intricacies of scaling teams.
Key Themes:
The Interplay of Personal and Professional Development: Kyle discusses how his personal life...2023-07-2734 minExecutive EvolutionPut People First and Success Follows with Kyle Lacy“Leaders are meant to serve. It's not an ego trip. It's how you serve your team.” When Kyle Lacy, now CMO of Jellyfish, took on his first leadership role, it was all about him and his performance. But over time, he's learned to check his ego at the door and focus on pouring into his people instead to achieve more success than he ever thought possible. In this episode, Kyle shares his insights on investing in team members' career growth, managing stress, and understanding how to effectively lead and motivate people. Listen in for a deep...2023-06-2221 min
The Exit Five CMO Podcast (Hosted by Dave Gerhardt)#76: Pipeline Slowdown, First 90 Days as CMO, Brand vs Demand & more with Kyle Lacy (CMO, Jellyfish) and Shauntle Barley (Dir. Marketing, Demandwell)Dave is joined by Kyle Lacy (CMO at Jellyfish) and Shauntle Barley (Director of Marketing at Demandwell) to chat about what business is like right now Q2 2023 for B2B SaaS, Kyle's new role as CMO at Jellyfish, what the CMO does in the first 90 days of a new job, talking through marketing budget and spending on brand vs demand, and more.Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exitfiveco***Thanks to...2023-05-3049 min
Building With Buyers: Startup Marketing and Growth Fueled By Customers147 - Why A Great Buyer Experience Is The Only Thing That Makes Us Relevant As Marketers (Kyle Lacy, CMO at Jellyfish)I hope everyone had a nice holiday weekend!
Lately I've been thinking about this simple equation: Marketing = Experience + Revenue
(credit: Drew Brucker)
I just love the simplicity of it. Something you can explain to a 7-year-old.
I brought back Kyle Lacy (CMO at Jellyfish) to talk about creativity, testing new ideas, brand vs. demand, giving your team the space to be creative, and more. Kyle is also an advisor to startups including Demandwell and Postal.io. Prior, Kyle was the CMO at Lessonly (got acquired by Seismic). Kyle has led teams...2023-04-1026 min
You Should Talk ToKyle Lacy, CMO at JellyfishThe CMO leads brand management, marketing communications, market research, product marketing, distribution channel management, pricing, customer success, and customer service and manages the marketing team. And one of the primary responsibilities of a CMO is to bridge the gap between the company and technology by setting the requirements for the management of and access to customer data.But tech, in general, is having a rough time, with layoffs, etc. We have seen a lot of depressing news lately, and it's hard to get through this situation; it's hard for CMOs to manage the expectations of scared and worried teams. 2023-03-0642 min
The Marketing Millennials131 - How To Make Impact and Get Promoted, Kyle LacyHow do you set yourself up for success in marketing? You show impact. Kyle Lacy unwraps exactly how to make that happen.Kyle is CMO at Jellyfish, an author, and speaker.Daniel and Kyle get into why showing impact is essential for your personal and professional success, why you must align revenue to marketing, and the one thing marketers get wrong.Follow Kyle:LinkedIn: linkedin.com/in/kylelacyTwitter: https://twitter.com/kyleplacyKeep up to date with the latest news from The Marketing Millennials:....2023-01-1230 min
How to Win podcast with Peep LajaSix tips for building your business with Jellyfish's Kyle LacySummary:This week on How To Win: Kyle Lacy, Chief Marketing Officer at Jellyfish and former CMO at Lessonly, a sales training and coaching platform. Lessonly was acquired by Seismic in 2021. Kyle also served as the Director of Global Content Marketing at Salesforce after its acquisition of ExactTarget in 2014. Before its acquisition, Lessonly made $24M in revenue and had a team of 230 that migrated over to Seismic. Lessonly was used by 1,200 B2B customers. In this episode, Kyle breaks down six important lessons he’s learned throughout his career. We discuss making the customer the hero, why you sh...2022-11-2128 min
Ops CastHow to Elevate Marketing Ops from a CMO's Perspective with Kyle LacyText us your thoughts on the episode or the show!In this episode, we talk How to Elevate Marketing Ops from a CMO's Perspective with Kyle Lacy. Most recently, Kyle was the SVP of Marketing at Seismic after Seismic acquired Lessonly, where Kyle was the CMO. Kyle has held several marketing leadership roles at several different companies. In addition, Kyle is an advisor to several organizations, a speaker and author of three books [this is something I just learned]. And, I think it is safe to say that Kyle believes in the power of community to accelerate...2022-11-0751 min
Marketing Technology Podcast by Marketing GuysHow sales enablement can help to achieve revenue marketing goals - Kyle Lacy, SVP of marketing at Seismic** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
In this episode, Elias has a chat with Kyle Lacy. He's the SVP of marketing at Seismic, a sales enablement platform. Kyle is an industry veteran and also a published author.
Topics we discuss:
Why is revenue marketing important?
What is Sales Enablement and how can software support here?
What can B2B learn from B2C marketing?
Tips on a great martech stack
LinkedIn Kyle Lacy: https://www.linkedin.com/in/kylelacy/
Website Seismic:: https://seismic.com/ ...2022-08-0222 min
The StackCreating Unforgettable Stack Experiences with Kyle Lacy, SVP of Marketing at SeismicIn August of 2021, Seismic made a big move and acquired Lessonly for $170 million dollars. Lessonly was and continues to be a teaching and enablement service, now operating under the Seismic umbrella. One of the big gains Seismic got from that acquisition was perhaps Kyle Lacy himself, who had formerly been the CMO of Lessonly. Kyle believes strongly in the power of enablement. He explained that if you’re not enabling your team, you’re not utilizing all of your tools and resources to the best of your abilities. He tells us more about how he’s utilizing his stack to cre...2022-07-2738 min
Building With Buyers: Startup Marketing and Growth Fueled By Customers91 - Marketing Planning Series (Kyle Lacy, SVP Marketing at Seismic)Happy Memorial Day if you're in the US!
WOWZA these episodes are popular...so let's keep this going! Sprinkling in another episode for the "Marketing Planning Series" where I invite back top startup founders and marketing leaders to talk about their marketing plans going into 2022. We'll dive into marketing channels, budget, resources and so much more.
Kyle Lacy is SVP of Marketing at Seismic (Series G). Prior, Kyle was CMO at Lessonly (Series C) for almost 5 years where he 20X’d revenue growth (70% sourced by marketing).
I've had Kyle on before - check out...2022-05-3023 min
GTM Made SimpleKyle Lacy is certain marketing owns go to marketAsk a group of go to market leaders who owns go to market, and most will say the CEO. But this leader? He confidently says otherwise. In this episode, Sangram sits down with Kyle Lacy, SVP of Marketing at Seismic (formerly CMO of Lessonly, which was acquired by Seismic) to dive into his answer to the big GTM question. Kyle confidently says that marketing owns go to market, and he’s sharing his reasoning–from his passionate standard for BDRs reporting up through marketing, to the power of brand on an entire customer lifecycle. 2022-05-2618 min
GTM Made SimpleKyle Lacy is certain marketing owns go to marketAsk a group of go to market leaders who owns go to market, and most will say the CEO. But this leader? He confidently says otherwise. In this episode, Sangram sits down with Kyle Lacy, SVP of Marketing at Seismic (formerly CMO of Lessonly, which was acquired by Seismic) to dive into his answer to the big GTM question. Kyle confidently says that marketing owns go to market, and he’s sharing his reasoning–from his passionate standard for BDRs reporting up through marketing, to the power of brand on an entire customer lifecycle. 2022-05-2618 min
Breaking B2B - B2B Marketing & Demand Generation Podcast#238 Why Marketing Should Be Bonused On Revenue And Pipeline - Kyle Lacy► What marketing should be responsible for?
Kyle Lacy is SVP of Marketing @ Seismic. He's also
Written 3 books and is a seasoned B2B tech marketer!
🎧 Have a listen to Kyle & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 How to build brand authority
👉 How to make it easier for people to buy
👉 Creating top-tier digital and website experiences
👉 What’s working NOW when it comes to B2B marketing?
👉 Why marketers should be responsible for sales pipeline?
👉 How to bonus marketers succes...2022-05-0935 min
Demand and Ops UnboxedLeadership Series: Navigating Change with Kyle LacyKyle Lacy was the CMO at Lessonly...before they were acquired by Seismic within the last six months. Now he leads all of marketing as Seismic's SVP of Marketing. Kyle talked about what that transition was like and why one of the most important strengths a leader can have is adaptability. We also talked about hiring people and the importance of being able to look beyond a resume. Why having a niche as a leader is critically important and why there's no such thing as an end game. ----------------2022-03-1630 min
B2B GrowthEvolve Your Marketing Team with Kyle LacyIn this episode Benji talks to Kyle Lacy, SVP of Marketing at Seismic.
What levers can we pull to evolve our marketing teams? How can we best utilize our tools and align our teams as we scale? Kyle provides the questions and framework necessary to move your marketing team forward.2022-01-2500 min
Full-Funnel B2B Marketing ShowEpisode 79: Building a great marketing team with Kyle LacySign up to all live workshops and podcasts here: https://lu.ma/fullfunnelJoin me and Kyle Lacy, SVP of Marketing @Seismic talking about building a great marketing team and discussing lessons learned after growing Lessonly for 5 years.We cover:- The most important skills of VP of marketing- How to build a great marketing team- How to onboard and serve new team members to help them to deliver asap- Lessonly growth breakdown: what made Lessonly so successful in the SalesTech space?---------------------------------------------------------------------------------------------------------------------RESOURCESOn...2022-01-1741 min
FINITE: B2B Marketing Podcast for Tech, Software & SaaS#83 - Why marketing should own revenue targets with Kyle Lacy, SVP Marketing at SeismicIn B2B tech, marketing and sales are sometimes seen as rivals, even when alignment between the functions is a proven key to success. Our guest on the podcast today believes that to achieve this alignment, marketing should own the entire pipeline and have their own revenue targets. On this episode of the FINITE Podcast, we sat down with Kyle Lacy, SVP Marketing at Seismic. Alex and Kyle discussed whether BDRs should live in marketing, whether marketers should get commission on conversions and why sales leaders are the first to get fired. The...2021-12-0627 min
Life of And[Fear Journey] I am a failure with Kyle Lacy“I think fear is telling me what will happen when all these people that seek advice or work with me or my friends and family find out that I have no idea what the fuck I’m doing.” - Kyle. In episode one of Kyle Lacy’s Fear Journey, Kyle goes through his Fear Interview with Nathaniel McGuire, a Life Coach and Family Counselor in Indianapolis, exploring the role fear is playing in his life. Whatever the message fear is speaking, one thing is clear–the narrative of fear is a lie. As we go deeper into his journey...2021-11-1136 min
Pipeline VisionariesThe ABM Stack That Wins with Kyle Lacy, SVP of Marketing at Seismic“A very important part of demand gen is the alignment between marketing, product, sales, and customer service.” — Kyle Lacy--------------Episode Timestamps:*(2:00) - How Kyle got started in demand gen*(2:55) - Kyle’s current role at Seismic as SVP of Marketing*(3:53) - The Trust Tree*(6:10) - Selling to sales teams*(7:50) - What getting acquired is like and what changed from Lessonly to Seismic *(13:20) - Playbook - Kyle’s most uncuttable budget items*(15:10) - Digging into SEO strategies Kyle uses*(18:40) - The ABM s...2021-10-2636 min
B2B Made Simple: A B2B Marketing Podcast166: Three Things Every Marketing Team Should Be Doing w/ Kyle LacyKyle Lacy, the SVP of Marketing at Seismic joins the podcast. He walks us through what he believes are the three main responsibilities of a marketing team:
1. Crafting the best story possible for the company and the market
2. Building a culture (and movement) that scales
3. Creating new revenue and pipeline
Tune in as Kyle dives into each responsibility in detail and lays out the foundation needed for every marketing team.
Kyle's LinkedIn: https://www.linkedin.com/in/kylelacy/
Seismic Website: https://seismic.com/2021-10-1835 min
20MinuteLeadersEp499: Kyle Lacy | Chief Marketing Officer, LessonlyKyle Lacy brings over 14 years of experience in marketing with a slice of revenue. He is currently Chief Marketing Officer at Lessonly. Prior to joining Lessonly, Kyle held senior positions at OpenView, Salesforce and ExactTarget. He is also the author of three books, Twitter Marketing for Dummies, Branding Yourself and Social CRM for Dummies. He wears monotone, loves history and hates onions.2021-07-2220 min
This New WayJob vs. Career Growth: Serving Your Team Through Open Dialogue, Bottom Up Ideas, and 1:1s with Kyle Lacy (Chief Marketing Officer, Lessonly)In episode 57, Kyle Lacy shares how to communicate ideas in an effective way and why he believes the best ideas come from irrationality.
Kyle Lacy serves the marketing team at Lessonly as the Chief Marketing Officer. Prior to Lessonly, Kyle grew his leadership skills at ExactTarget, Salesforce, and OpenView.
In this episode, Kyle discusses servant leadership and the difference between job growth and career growth.
Kyle also shares how he encourages cross-collaboration with his team and why you should always be looking towards the future.
Tune in to hear all about...2021-07-0842 min
The Revenue EngineAccelerating the Revenue Engine with Kyle Lacy, CMO of LessonlyThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30How do you accelerate your career and grow? “Take risks. If it feels uncomfortable, do it”.That is just one of the pieces of advice from Kyle Lacy, Chief Marketing Officer at Lessonly.Kyle has built an amazing brand for Lessonly, he also has an amazing personal brand.In this episode of The Revenue Engine Podcast, Kyle’s talks about his first start up, how he created a revenue engine at Les...2021-06-0732 min
Creating Distance225: Kyle Lacy, CMO of LessonlyKyle Lacy is the Chief Marketing Officer at Lessonly. In this conversation, we talk about why Marketing owns the SDR function at Lessonly, how to run your business like an entrepreneur, and how reading military history helps Kyle with perspective.
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? It takes less than 60 seconds, and it really makes a difference in helping to grow this show and find the best guests possible for you.
Follow The Podcast:
Apple/Spotify: Millennial Sales
Twitter: TommyTahoe
Instagram: TommyTahoe
YouTube: TommyTahoe
Website: Millennialmomentum.net2021-05-1236 min
Millennial Sales225: Kyle Lacy, CMO of LessonlyKyle Lacy is the Chief Marketing Officer at Lessonly. In this conversation, we talk about why Marketing owns the SDR function at Lessonly, how to run your business like an entrepreneur, and how reading military history helps Kyle with perspective.
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? It takes less than 60 seconds, and it really makes a difference in helping to grow this show and find the best guests possible for you.
Follow The Podcast:
Apple/Spotify: Millennial Sales
Twitter: TommyTahoe
Instagram: TommyTahoe
YouTube: TommyTahoe
Website: Millennialmomentum.net2021-05-1236 minBuilding With Buyers: Startup Marketing and Growth Fueled By Customers31 - Kyle Lacy, CMO at Lessonly, Talks About The Power of Irrational Ideas and Golden LlamasKyle Lacy, CMO (and Chief Mario Officer!) at Lessonly, joined me on the Modern Startup Marketing podcast.
Kyle has been recognized as one of Indiana’s Forty-under-40, is the author of 3 books, built the content marketing team from scratch at ExactTarget (acquired by Salesforce for $2.6B), led marketing at OpenView Venture Partners, and advises a couple of tech startups besides his full-time role.
Lessonly was founded in 2012, has 200+ people, and is based out of Indianapolis, Indiana. They've raised Series C ($30.2M total).
Lessonly is the powerfully simple way for teams to learn, practice, an...2021-05-1043 min
Point of View (POV) Business Podcast by Andrew TranEP34 - MARKETING AND LEADERSHIP: Interview with Kyle LacyThis episode talks about leadership and marketing with Lessonly Chief Marketing Officer, Kyle Lacy.Kyle is well respected marketing leader having published three books, talking at various marketing summits on a range of topics including: content marketing, collaborative consumption, consumer behavior, email marketing and more.Here are the key chapters of our podcast 0:00 - Intro 3:05 - Lessonly during COVID-19 situation regarding the remote training industry 4:30 - The fundamentals in becoming world-class in marketing 4:55 - Why being irrational is a good thing as a marketer 5:20 - Displaying empathy as a marketer 5:48 - Storytelling 7:00 - The...2021-03-3020 min
No Milk No SugarLeadership Not Perfection, with Lessonly's Kyle LacyIn this episode, Seth talks to Kyle Lacy — not only an author and public speaker on marketing and digital trends, but who also leads marketing as CMO for Lessonly, a team-learning software company based in Indianapolis. Kyle is no stranger to real talk. He and Seth dive into the failure of his early company, what impostor syndrome looks like as a leader, and they peel back the lid on their own weaknesses. Realism and empathy don't have to be mutually exclusive, and using that balance to create a community is the lifeblood that will pump you to th...2021-03-2437 min
The 0 To 5 Million PodcastKyle Lacy: VC Funding, Product-Market Fit & Weighted BlanketsWhere else will you hear about weighted blankets, growing in double quick time and taking your BDR team under Marketing's wing? Kyle Lacy, CMO of Lessonly joins us to talk about all of the above.
Want to hear more conversations with Founders, CEOs and Revenue Leaders who are growing their business? Make sure you Subscribe to the podcast and leave us a review!
Connect with Kyle: https://www.linkedin.com/in/kylelacy
More about Lessonly: lessonly.com
Connect with Shawn: www.linkedin.com/in/shawnfinder/
Connect w...2021-03-1819 min
This Next Song‘s About - A Songwriter‘s Podcast"Creating My Signature Solo Sound" ft. Kyle LacyFor the first episode of a brand new season of TNSA, Stevie kicks it all off with inimitable rockabilly musician, Kyle Lacy.
Originally from Atlanta, Georgia but now an NYC transplant, Kyle's unmistakable sound and energy will have you chair-dancing at the very least! Kyle notes his influences from the 50s and 60s sounds of blues, soul and rock from Sam Cooke and Aretha Franklin to the swing of Brian Setzer. Kyle tours tirelessly and his band deliver the kind of Rock'n'Roll excitement that the music world has mourned for decades. “The Road To Tomorrow” is his firs...2021-03-0334 min
What Is Your Legacy?Ep. 15: Compartmentalize Your Legacy with Kyle LacyKyle Lacy, CMO at Lessonly joins me to talk about his intended legacy. We talk about how he wants to be remembered, what his intended legacy is, and if he thinks it will matter for the next generation to come. Ever wondered why Kyle would choose to spend his last 48 hrs on this earth at The Great Wolf Lodge Water Park?Or why he's so good at compartmentalize a lot of things, and what impact that has on his life and those around him? You will find out so much about...2021-03-0239 min
Built in Seattle with Adam Schoenfeld[Cross-Post] Me on Revenue Diaries with Kyle Lacy - habits, ice cream, tidiness, and managing stressWHAT IS REVENUE DIARIES?Join Kyle Lacy as he interviews the top revenue leaders from some of the fastest growing companies in the world about everything OTHER than work. 5 questions about family, life, fears, challenges and faith. No wrong questions. No wrong answers. Anything goes. The only catch? The questions are not shared ahead of the interview.Join Kyle Lacy as he interviews the top revenue leaders from some of the fastest growing companies in the world about something other than work.https://feeds.transistor.fm/revenue-diaries
2020-12-2419 min
The First 100 DaysThe First 100 Days as a First Time CMO with Kyle Lacy, LessonlyGoing from VP of Marketing to Chief Marketing Officer is a goal many of us in the revenue world aim to achieve. For this first guest, Kyle Lacy, he set out to accomplish this by the time he turned 35, which, of course he did. In the first episode of The First 100 Days, Kyle, CMO of Lessonly, candidly shares how he’s worked to overcome imposter syndrome. You’ll also learn the one mistake he wishes he never made in his first 100 days of taking on the role of Chief Marketing Officer.2020-12-0931 min