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Lee Salz

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Founders FutureFounders FutureMastering Sales Growth with Lee SalzIn this episode of Founders, Future, host Joe Fitzgerald sits down with Lee Salz, the founder of Sales Architects and a renowned sales strategist. Lee shares his journey from working in the fitness industry to becoming a leader in sales consulting. He discusses how he built Sales Architects, the challenges he faced in the early days, and the strategies he used to establish his brand, including writing books and leveraging LinkedIn groups.Lee also dives into the evolving landscape of sales, emphasizing the importance of AI adoption, thought...2025-02-2416 minMastering Modern SellingMastering Modern SellingMMS #123 - The Custom Sales Playbook: From Chaos to Consistency with Lee SalzSend us a textIn this episode of Mastering Modern Selling, Lee Salz, sales strategist and author, joins Tom Burton and Brandon Lee to discuss the importance of a structured sales playbook. He challenges the belief that hiring "great salespeople" is enough, emphasizing that success depends on having the right system, not just talent. Without a structured playbook, even top performers can struggle.Lee shares a framework for building a custom sales playbook, helping organizations reduce chaos, improve consistency, and d...2025-02-061h 05Accelerate Your Business GrowthAccelerate Your Business GrowthEffective Prospecting and Relationship ManagementWelcome to another insightful episode of Accelerate Your Business Growth, hosted by the ever-inspiring Diane Helbig. In today's episode, we have the privilege of diving deep into the worldof sales and customer service with our distinguished guest, Lee Salz. As a globally renowned sales management strategist and the CEO of Sales Architects, Lee brings a wealth ofknowledge and transformative strategies to help businesses differentiate their sales tactics.We explore concepts like personalized customer service, effective relationship management, and the art of prospecting with a focus on authenticity. Lee also introduces innovative2025-01-1343 minRethink The Way You SellRethink The Way You SellBook Review: Sell Different! by Lee B. SalzWhile we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy!If you've been paying attention to what I've been saying for the last few years, you know how important differentiation is. And I think as we get into a more crowded market it's getting more and more difficult to differentiate. But I believe that's because most s...2024-10-2410 minWINNING AT SELLINGWINNING AT SELLINGOct 2024 - Lee Salz - The Sales Contrarian As sales professionals we are inundated with “how to” selling advice. There are hundreds of sales books in print and even more sales blogs and podcasts. For example, the Winning at Selling podcast has over 200 weekly shows spanning more than 4 years. But is all of this advice useful or even true?  Decide for yourself by joining Bill and me as we welcome author and selling expert, Lee Salz the Sales Contrarian to discuss, Commonly Accepted Sales Concepts That Are Just Wrong on episode 636 of the Winning at Selling Podcast.2024-10-0241 minRethink The Way You SellRethink The Way You SellLee Salz on DiscoveryWhile we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy!Jeff welcomes acclaimed author and sales expert Lee Salz for some deeper thought on discovery including Lee's horizontal and vertical questions paradigm, why discovery is a major sales game-changer, introductory questions and why the reason for the meeting can be more important than the meeting itself2024-09-1914 minService MVP Sales Training Podcast with Joe CrisaraService MVP Sales Training Podcast with Joe CrisaraEpisode 86 - Sales Contrarian with Lee SalzWelcome to the Service MVP Podcast, hosted by Joe Crisara, America's Service Sales Coach. In this insightful episode, Joe is joined by esteemed colleague Lee Salz, a renowned sales contrarian and author. Despite knowing each other for 12 years, this marks their first face-to-face discussion, making the conversation even more special.Lee shares his unique perspectives on sales, emphasizing the importance of empathetic expertise and understanding the emotional needs of clients. He recounts a touching story about a recent experience with a veterinary service, illustrating the significance of compassionate communication in sales.The discussion dives deep...2024-09-1637 minSales Game Changers | Tips from Successful Sales LeadersSales Game Changers | Tips from Successful Sales LeadersUse Compensation Right to Get Optimal Sales Rep Performance Says Lee SalzThis is episode 672. Read the complete transcription on the Sales Game Changers Podcast website. This is a Sales Story and a Tip episode! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with sales management strategist and best-selling author Lee Salz. LEE'S TIP:  "T...2024-06-2605 minThe Sales Problem PodcastThe Sales Problem PodcastS3 Ep #5- Lee Salz- How to win more deals at the prices you want!Are you winning deals at the prices you want? or, are the 'other players' winning the clients YOU want and always beating you on PRICE,PRICE,PRICE? Sales contrarian, Lee Salz is an author, speaker and master Sales Architect who will teach you how to win, sell more and create your best version. In this episode- Lee drops so many of the secrets to sales success......so grab your CRANK coffee and settle in for a Sales Masterclass from a true sales guru! Lee Salz delivers the goods on this Episode! Enjoy! 2024-05-1448 minSales [UN]TrainingSales [UN]TrainingTrust Me, Your Product Isn't Good Enough with Lee SalzIn this episode of Sales [UN]Training, host Kelly Riggs welcomes Lee Salz, a sales management strategist and author, to delve into the critical importance of sales differentiation. The discussion begins with a provocative question about the inherent value of products and services in a competitive market, setting the stage for a deep dive into why and how sales professionals should differentiate themselves and their offerings. Salz shares insights from his books, focusing on strategies to win more deals at desirable prices by standing out in a crowded marketplace. Riggs and Salz challenge conventional sales training methods, advocating for...2024-03-0428 minMastering Modern SellingMastering Modern SellingMMS #74 - Reimagining Sales: A Journey from Sales Contrarian to Sales Champion with Lee SalzSend us a textIn this week's episode, hosts Brandon Lee and Carson V. Heady explore the transformative journey in sales methodologies with Lee Salz, author of "Sell Different!" and "Sales Differentiation."Delving into the concept of a sales contrarian, the discussion unveils how traditional sales tactics are being reevaluated for modern effectiveness.Key Points Discussed:◾ Value-Driven Discovery Calls: Emphasizing the importance of making discovery calls interesting and focused on the buyer rather than the sale◾ Maturity Assessment in Sales: Introducing an innovative approach to assessing and enhancing sales team maturity for...2024-02-2357 minThe Predictable Revenue PodcastThe Predictable Revenue Podcast330: The Anatomy of a Successful Sales Organization with Lee SalzIn an insightful episode of the Predictable Revenue Podcast, host Collin Stewart engages with Lee Salz, Best Selling Author and Sales Management Strategist at Sales Architects They explore a critical yet often neglected aspect of business: the pitfalls commonly encountered in building robust sales organizations. This conversation sheds light on the importance of moving from a people-centric approach to a process-driven strategy in sales, revealing critical insights for lasting success in this dynamic field. Highlights include: "I Remember Being In Sales For The First Time" (08:14), "I Didn't Get Good at Sales Until I Had to...2024-01-0450 minThe Predictable Revenue PodcastThe Predictable Revenue Podcast330: The Anatomy of a Successful Sales Organization with Lee SalzIn an insightful episode of the Predictable Revenue Podcast, host Collin Stewart engages with Lee Salz, Best Selling Author and Sales Management Strategist at Sales Architects They explore a critical yet often neglected aspect of business: the pitfalls commonly encountered in building robust sales organizations. This conversation sheds light on the importance of moving from a people-centric approach to a process-driven strategy in sales, revealing critical insights for lasting success in this dynamic field. Highlights include: "I Remember Being In Sales For The First Time" (08:14), "I Didn't Get Good at Sales Until I Had to...2024-01-0450 minThe Pete Primeau ShowThe Pete Primeau ShowBuilding a Company That Wins Today - Lee Salz: Episode 151In this episode, Pete is joined by a true sales visionary and management strategist, Lee B. Salz. As the Founder and CEO of Sales Architects, Lee has dedicated his career to helping executives tackle the pressing challenges that keep them up at night. With a wealth of experience spanning various industries and company sizes, Lee has become a go-to expert in creating marketplace disruption and driving explosive, profitable growth.   Lee doesn't just provide solutions; he challenges executives to break through the artificial barriers that hinder their success. His entrepreneurial spirit and results-driven consultancy have made h...2023-12-2654 minSelling From the Heart PodcastSelling From the Heart PodcastLee Salz - Sales Organization Maturity Assessment: Elevating Your Sales GameLee Salz is a sales expert, author, and speaker. He is the author of two international bestsellers on sales differentiation and the architect of the Sales Organization Maturity Assessment. Lee helps companies understand their current sales state and provides strategies for exponential growthSHOW SUMMARYIn this episode of Selling From The Heart, Larry Levine and Darrel Amy interview Lee Salz about the Sales Organization Maturity Assessment. Lee explains that sales organizations go through different stages of maturity, starting with a sales department and progressing to a sales team and eventually a sales force. He...2023-12-1631 min“Simply” Remarkable!“Simply” Remarkable!“Simply” Remarkable! with encore guest Lee SalzJoin us for our weekly Live Streaming Show, “Simply” Remarkable! with host Sue Falcone and this week's encore guest, sales management strategist Lee Salz!A recognized specialist in Sales Differentiation, Lee helps organizations Win More Deals at the Prices You Want®. Working across all industries and sales types, he creates winning sales strategies for companies around the globe. Lee is a featured columnist in The Business Journals and a media source on sales and sales management.Lee’s audiences include Blue Cross Blue Shield of Arizona, EO – Western NY, EO – Knoxville, Rose Paving, Royal Brass...2023-11-1529 minDugout CEO with Casey CavellDugout CEO with Casey CavellThe Sales Architect: Creating a Winning Sales Blueprint (Lee Salz)Join us in this episode as we welcome sales expert and author Lee Salz. Discover how to differentiate yourself from competitors, create memorable experiences, and build strong relationships with customers, prospects, and employees.Lee emphasizes the importance of a prescriptive sales approach, asking strategic questions, and teaching others to replicate successful strategies. Learn about the "target client profile" and how it can help you focus on those who will truly benefit from your offerings.TOPICS FROM THIS EPISODE:The importance of a well-defined sales process and the challenges businesses face in implementing itThe need...2023-09-2836 minSales Made EasySales Made EasyEP 110 | Sell Different With Author and Strategist, Lee B SalzIn this episode of Sales Made Easy, host Harry Spaight introduces the renowned author and sales specialist, Lee Salz. With his books "Sell Different" and "Sales Differentiation" as the backdrop, Lee shares his insights on how to sell differently and win more deals.Lee Salz is an internationally renowned sales management strategist, bestselling author, and award-winning speaker specializing in building world-class salesforces. He has written six bestselling business books, including Sales Differentiation and Sell Different!, which have been called “the one-two punch” every salesperson needs to differentiate what and how they sell to win more deals at the...2023-08-2928 minLifesciences ProfessionalLifesciences ProfessionalSales Differentiation Strategies with Lee SalzWhen salespeople aren’t winning deals at desired levels or price points, executives and business owners turn to Lee B. Salz, a world-renowned sales management strategist and CEO of Sales Architects®. A recognized specialist in Sales Differentiation, Lee helps organizations win more deals at the prices they want. Working across all industries and sale types, he creates winning sales strategies for companies around the globe. A featured columnist in The Business Journals and a media source on sales and sales management, Lee has been quoted and featured in The Wall Street Journal, CNN, The New York Times, MSNBC, ABC New...2023-03-081h 00The Big Skip Energy PodcastThe Big Skip Energy PodcastMaking Gains on Discovery with Lee SalzAn often-overlooked part of the modern sales process, discovery sets every sale on the right path from the beginning.  Listen to Lee break that down along with some of the Sales Differentiation topics that he is best known for and prepare to take notes!2023-02-1740 minThe Selling ShowThe Selling ShowSell Different! with Lee SalzLee returns to the podcast to share his thoughts on how you can stand out selling your services from creating a differentiator, closing sales, finding relevance, and much more!2023-01-2647 minHigh Tech Freedom Sales PodcastHigh Tech Freedom Sales Podcast70 - Why you should not start with the CxO – Lee SalzLee challenges executives to blast through the artificial barriers that impede their success. He is an entrepreneur, results-driven consultant, and dynamic keynote speaker. Clients say he has a gift for architecting sales success by helping them:   He is the bestselling, award-winning author of six books, including Sales Differentiation and Hire Right, Higher Profits. In September 2021, his sixth book, Sell Different!, was published by HarperCollins which presents all-new Sales Differentiation strategies to outsmart, outmaneuver, and outsell the competition. Sell Different! achieved bestseller status in the US and Canada, was ranked top new sales book around the w...2023-01-1840 minHigh Tech Freedom Sales PodcastHigh Tech Freedom Sales Podcast70 - Why you should not start with the CxO – Lee SalzLee challenges executives to blast through the artificial barriers that impede their success. He is an entrepreneur, results-driven consultant, and dynamic keynote speaker. Clients say he has a gift for architecting sales success by helping them:   He is the bestselling, award-winning author of six books, including Sales Differentiation and Hire Right, Higher Profits. In September 2021, his sixth book, Sell Different!, was published by HarperCollins which presents all-new Sales Differentiation strategies to outsmart, outmaneuver, and outsell the competition. Sell Different! achieved bestseller status in the US and Canada, was ranked top new sales book around the w...2023-01-1840 minSales Strategy & Enablement by Revenue.ioSales Strategy & Enablement by Revenue.ioA Conversation with Lee SalzLee Salz is a sales management strategist and author of several books including Sell Different! and Sales Differentiation which helps sellers win more deals at the prices they want. Lee discusses why this is important especially when the differences between your product and the competitor's product are very slim.Lee explains that how you sell is equally important as what you sell, if not more so. He shares how to sell to decision influencers, as well as the reasons why top sellers put their buyer's needs before their own. Lee also digs into the...2023-01-1252 minThe Selling WellThe Selling WellSell Different with Lee SalzLee Salz is a leading sales management strategist and the Founder and CEO of Sales Architects. Sales Architects is a business consulting firm specializing in sales, marketing, and sales management, helping clients develop processes to hire the right salespeople, effectively onboard them, and achieve business objectives. He is also the author of six books, including Sales Differentiation, Hire Right, Hire Profits, and Sell Different! Join us as Lee shares insights from his latest book, with practical examples and strategies for salespeople to differentiate themselves from their competitors and secure more deals. Highlights Lee’s...2022-11-1848 min“Simply” Remarkable!“Simply” Remarkable!“Simply” Remarkable! with Lee SalzJoin us for our new weekly Live Streaming Show, “Simply” Remarkable! Learn to Be and Live Remarkable! with Sue and this week's guest, Lee Salz. Hosted on Acast. See acast.com/privacy for more information.2022-09-1431 minThe Sales Pro NetworkThe Sales Pro NetworkLee Salz - Author of Sales DifferentiationJeff Goldberg interviews Lee Salz, Author of Sales Differentiation, Award-winning keynote speaker and Sales Management Strategist.Connect with Lee Salzhttps://www.linkedin.com/in/leesalz/Connect with Jeff Goldberghttps://jgsalespro.com/https://www.linkedin.com/in/jeffgoldbergsalescoach2022-06-3058 minSales Game Changers | Tips from Successful Sales LeadersSales Game Changers | Tips from Successful Sales LeadersSelling Different with IES Sales Speaker of the Year Lee SalzThis is show 510. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website. LEE'S TIP: "Look at every touchpoint in the buyer-seller relationship and identify ways to outsmart, outmaneuver and outsell the competition. That’s what this new book helps you do."2022-05-1830 minCatalyst Sale PodcastCatalyst Sale PodcastSell Different with Lee SalzMy Catalyst this week is Lee Salz.  We get pretty deep into what it means to "Sell Different" - and how you can do it in your organization and your territory. When salespeople aren’t winning deals at desired levels or volumes, executives turn to Lee B. Salz. Lee is a leading sales management strategist and founder of Sales Architects®. He has helped hundreds of companies, in various industries and sizes, create marketplace disruption – leading to explosive, profitable growth. Lee challenges executives to blast through the artificial barriers that impede their success. He is an entrep...2022-05-1746 minFind My Catalyst PodcastFind My Catalyst PodcastSell Different with Lee SalzMy Catalyst this week is Lee Salz.  We get pretty deep into what it means to "Sell Different" - and how you can do it in your organization and your territory. When salespeople aren’t winning deals at desired levels or volumes, executives turn to Lee B. Salz. Lee is a leading sales management strategist and founder of Sales Architects®. He has helped hundreds of companies, in various industries and sizes, create marketplace disruption – leading to explosive, profitable growth. Lee challenges executives to blast through the artificial barriers that impede their success. He is an entrep...2022-05-1746 minWelcome to \Welcome to "The New Selling of Sales" PodcastA Sales Conversation with Lee SalzLee Salz, author of Sale Different! and Sales Differentiation joins Marty Holmes to share his expertise. This discussion focuses on creating meaningful value, words to stay away from and the one skill top salespeople master. You'll learn some tips from Lee the 2022 Institute for Sales Excellence Speaker of the Year and hear how Lee offers his expertise to universities teaching Professional Sales.2022-05-1738 minManage SmarterManage SmarterLee Salz: How Do I Sell Different!?Lee Salz is CEO of Sales Architects, business consultant and an expert in sales differentiation. When salespeople aren’t winning deals at desired levels or price points, executives and business owners turn to him. He is the bestselling, award-winning author of six books, including Sales Differentiation. His sixth booked is entitled Sell Different!, which presents all-new sales differentiation strategies to outsmart, outmaneuver, and outsell the competition.In this podcast and vodcast for sales managers, Audrey, Lee and Lee discuss:  ·-How to identify your unique differentiators·-Analysis of touchpoints you have with...2022-05-0824 minBrand Tuned - Rounded Business DesignBrand Tuned - Rounded Business DesignLee Salz - Sales Differentiation StrategyLee Salz is the Founder and CEO of Sales Architects where he helps clients develop processes to hire the right salespeople, effectively onboard them and align their sales activities with business objectives.In this episode,  we talk about differentiation, Lee shares his insights on two types of differentiation which are marketing differentiation and sales differentiation. He also shares why the word "unique" is one of the biggest causes of frustration in sales. This episode covers:Why is it important to differentiate What does a business need to do to differentiate itself and what examplesWhy the word "un...2022-05-0628 minThe Quarterback DadCastThe Quarterback DadCastLee Salz - Wisdom, Mindset & CuriositySend us a textAs you've seen, Season 3 is dedicated to my father, Mike Jacox, who passed away late in 2021. I Love and miss you, Dad.Today's guest is a sales specialist, a featured columnist who has been featured in #The Wall Street Journal, #CNN, #MSNBC, #ABC News, and numerous other outlets.  His name is Lee Salz, and he is a bestselling author of six books, including Sales Differentiation and Hire Right, Higher Profits.  In September 2021, his sixth book, Sell Different! was published by Harper Collins, which presents all-new sales differentiation strategies to outsmart and ou...2022-04-141h 02