Shows
Entrepreneur ConundrumLogan Lyles: How to Turn Webinars Into Sales Conversations (Without a Bigger Audience)In this episode, Virginia talks with Logan Lyles about:Logan’s path from journalism (2008) to B2B tech sales, then podcasting and demand genWhy webinars still work—when you treat them like a conversion system, not a one-off eventLogan’s best-fit clients: B2B (especially agencies, professional services, SaaS)Client acquisition on LinkedIn“Starting a new position” post + profile optimizationResearch survey outreach as a conversation starter (and pipeline generator)Webinar promotion that actually worksLinkedIn Event strategy (including inviting up to 1,000 connections/week)Boosting event posts with event adsCold email as a webinar registration driverPartnerships/newsletter placements to reach warm audie...
2026-02-0218 min
Hands-Off CEOFrom Zero to Booked Out: Build a High-Converting B2B Webinar Strategy w/ Logan LylesIn this episode of the Hands-Off CEO Podcast, Mandi Ellefson talks with Logan Lyles, founder of Demand Shift. Logan helps B2B agencies and brands turn simple marketing into predictable growth using webinars that actually convert and authentic outreach that builds trust.Together, they unpack how Logan went from launching his agency to booking dozens of sales calls in just weeks, all without complicated funnels or big ad budgets. He shares exactly how he used LinkedIn, a short survey, and value-first webinars to build relationships and win clients fast.You’ll learn why most agencies ov...
2025-10-0840 min
EGGS! The PodcastEggs 433: Transforming webinars from simple sales tools into thought leadership opportunities with Logan LylesSummaryIn this conversation, Ryan Roghaar interviews Logan Lyles, founder of DemandShift, about the evolution of webinars in B2B marketing. They discuss the importance of authenticity, delivering value, and building trust with audiences. Logan shares insights on creating engaging content, overcoming barriers to entry, and the technical aspects of running successful webinars. The conversation also covers the benefits of repurposing content, automation tools, and the differences between live and pre-recorded webinars. Logan emphasizes the need for marketers to adapt to new technologies and strategies to maximize their impact.TakeawaysWebinars...
2025-09-2552 min
Agency BytesEp 128 – Logan Lyles, DemandShift – Build a Thought-Leadership Engine that SellsFeaturing: Logan Lyles, DemandShift
In episode 128, I sit down with Logan Lyles, founder of DemandShift and longtime B2B sales and marketing pro. Logan’s career has spanned brand side, agency side, and now his own consultancy—giving him a unique perspective on what it really takes to grow pipeline.
We unpack his journey from scaling Sweet Fish Media to Inc. 5000 status, building the Agency Life series at Teamwork, and leading growth at Business Builders. Most importantly, Logan shares how he turned disappointing webinar results into a repeatable framework that consistently converts registrations into booked sales calls.
2025-09-1528 min
Sell Through Social Live!Create Content That Builds Relationships | Logan Lyles : 40This episode originally aired live on Wed, Apr 3, 2024. Logan Lyles worked at Teamwork.com and has since moved on to start his own company, DemandShift.Joseph Lewin dives into creating content with people you want to know. Our guest, Logan Lyles, shares how this approach not only fosters genuine connections but also serves as a strategic tool for business development. By shifting the focus from traditional cold outreach to content-based networking, we explore how to build trust and cultivate relationships that extend beyond mere transactions. Logan offers insightful anecdotes from his own career journey, illustrating how this...
2025-09-0528 min
The Marketing Millennials5 Webinar Mistakes to Avoid with Logan Lyles, Founder of DemandShift | Ep. 344Webinars are everywhere, but most marketers are doing them wrong.
In this episode, Daniel sits down with Logan Lyles, founder of Demand Shift, to break down the Webinar Fast Track Framework and how to turn sign-ups into real results.
From the #1 mistake B2B brands make, to building a series that actually converts, Logan shares how to rethink promotion, registration flows, live engagement, and repurposing content.
You’ll learn:
> Why most webinar strategies fail to deliver sales opportunities
> How to desi...
2025-08-2951 min
Level Up BusinessThe New Webinar Playbook for B2B Entrepreneurs with Logan LylesMost B2B entrepreneurs have a love–hate relationship with webinars. You put in the effort, drive registrations, and even see strong attendance—only to face the dreaded “conversion cliff” with little to no ROI. It’s frustrating and leaves many founders questioning whether webinars are even worth it anymore.Logan Lyles, founder of Demand Shift, joins JR Lay to share how he's helping B2B entrepreneurs book 5x more sales calls with his Webinar Fast Track framework. Together, they explore why unique wisdom is quickly becoming more valuable than commoditized knowledge—and how webinars can bring together con...
2025-08-1929 min
Scrappy ABMTripling Revenue in Six Months: Podcasting as an Account-Based Playbook with Logan Lyles | Ep. 177Scrappy ABM welcomes Logan Lyles, Director of Growth at Business Builders, for a candid look at how podcasting can unlock revenue and real relationships for agency owners and service businesses. Host Mason Cosby shares how many founders look to build ABM programs but find podcasting is the better fit, especially for those with founder-led expertise.Logan Lyles walks through his journey from technology sales to running Sweet Fish Media’s podcast and closing their first guest as a client within 35 days. Listeners will hear how Logan and the team tripled business in just six mo...
2025-06-1220 min
Growth Success StoriesLogan Lyles - Personality Led Growth: Transforming Your Team into Content PowerhousesLogan Lyles
Introduces the concept of personality-led growth and how it transforms traditional B2B marketing. Logan explores the importance of personal branding, leveraging individual profiles over company pages, and building trust in a noisy market. He shares actionable insights on converting sales calls into content goldmines, using tools to streamline content creation, and fostering genuine engagement on social platforms like LinkedIn. Learn how to create impactful content, avoid common pitfalls, and measure success in this innovative approach to marketing.
Key Takeaways:
Personality-Led Growth Defined: Focus on individual profiles over corporate branding to create authentic connections.
T...
2025-03-2542 min
Agency BuildersOne Client Almost WIPED OUT Their Agency (& How They Survived)Send us a textGet one of the last remaining tickets for Agency Builders Retreat 2025: https://agencybuilders.com/ticketIn this episode of the Agency Builders podcast, Logan Lyles and Michael Davern discuss a challenging experience faced by Davern's agency, Incept, with a startup health plan client. They explore the initial success, the impact of leadership changes, and the lessons learned about client dependency and the importance of strategic partnerships. The conversation emphasizes the need for agencies to adapt their approach to client relationships and to prepare for potential churn in revenue. In this conversation...
2025-02-0439 min
Content Is ProfitTop LinkedIn Strategies, 3X Your Sales & Podcast Growth with Logan LylesReady to talk content growth? And by growth, we mean sales… and authority on the best platform to do business on, LinkedIn!Today, we talk with the one and only Logan Lyles! From taking over sales and tripling a company's revenue in just 6 months, to growing a 20K following on LinkedIn, and even earning the coveted LinkedIn Top Voice badge—Logan's story is nothing short of inspiring.Curious how he did it...
2025-01-3048 minAgency Builders7 Ways to Avoid TOXIC Agency Culture w/ Kyle DufordSend us a textIn this conversation, Logan Lyles and Kyle Duford discuss the challenges and transformations within agency culture, focusing on the importance of grace in leadership and the unique needs of the new workforce, particularly Gen Z. They explore how fostering a supportive environment can lead to happier employees and better client outcomes, while also addressing the mental health challenges faced by younger generations. In this conversation, Logan Lyles and Kyle discuss the evolving needs of the workforce, particularly focusing on Gen Z. They explore the importance of trust, empathy, acceptance, and vulnerability in creating...
2024-12-1753 minAgency BuildersThe 2 Keys to Scaling (Based on a Successful Exit) w/ John GhiorsoSend us a textIn this episode of the Agency Builders podcast, Logan Lyles interviews John Ghiorso, who shares his journey from founding and exiting Orca Pacific to launching five new agencies in two years. John discusses the challenges and philosophies behind his ambitious plans, emphasizing the importance of operationalizing delivery and growth. He provides insights into creating systems that enhance client satisfaction while avoiding common pitfalls like scope creep and commoditization. The conversation highlights the balance between maintaining operational efficiency and fostering strong client relationships, ultimately aiming for healthy delivery margins. In th...
2024-11-2647 minAgency BuildersThe Framework That 10X'd This Small Agency w/ Cassie SheaSend us a textIn this conversation, Logan Lyles and Cassie Shea discuss the importance of leveraging time, money, and energy for agency growth. They introduce the Resource Triangle framework, emphasizing the need for personal development alongside business growth. Cassie shares insights on how to avoid becoming a bottleneck in business, the significance of accountability, and the power of weekly sprints to achieve goals. The discussion highlights the balance between productivity and personal well-being, advocating for a disciplined approach to creativity and energy management. In this conversation, Logan Lyles and Cassie Shea explore the importance of time...
2024-11-1242 minAgency BuildersThe No. 1 Agency Challenge (100+ Agencies Surveyed) w/ Tyler PigottSend us a textIn this conversation, Logan Lyles and Tyler Pigott discuss the significant challenges agencies face, particularly in client acquisition. They explore insights from a recent poll of agencies, highlighting common pain points and strategies for overcoming them. Tyler shares his experience in building and selling an agency, emphasizing the importance of understanding agency goals, strengths, and crafting effective offers to attract clients. The discussion also touches on the evolving landscape of marketing and the role of AI in research and strategy development. In this conversation, Logan Lyles and Tyler Pigott discuss the...
2024-11-0544 minAgency BuildersThe New Client Acquisition Strategy You’re Missing w/ Russell GoldsmithSend us a textIn this conversation, Logan Lyles and Russell Goldsmith explore the strategic use of podcasting as a tool for networking and building genuine relationships with prospective clients. They discuss the evolution of podcasting, especially in a post-COVID world, and how agencies can leverage events to create meaningful connections. The conversation emphasizes the importance of content-based networking, the do's and don'ts of event-based podcasting, and strategies for maximizing post-event engagement through social media. In this conversation, Logan Lyles and Russell Goldsmith discuss various strategies for leveraging social media, particularly TikTok and LinkedIn, for B...
2024-10-2944 min
B2B Pipeline PioneersDon’t Hug a StrangerLogan Lyles, Evangelism & Content Marketing at Teamwork.com, focuses on brand awareness and demand generation rather than immediate demand capture, likening it to "trying to hug a stranger." His content team is testing paid ads to get their content in front of the right audience, engaging the 97% well before they’re ready to buy.About the Pioneer > 00:43Biggest Challenge > 02:39Looking Forward > 05:07100 Pennies > 06:50Final Thoughts > 10:04View the 100 Pennies Game: Click Here!Follow Logan Lyles on LinkedInFollow Manoj Ramnani on LinkedIn
2024-07-2911 min
Agency Forward008 Logan Lyles: The State of Agency OperationsHey everyone, today I’m joined by Logan Lyles.Logan is the former VP of Sales & Customer Experience at Sweetfish, and now handles evangelism and content at Teamwork.com.Logan has interviewed hundreds of agency owners and experts as the host of the podcast, Agency Life, and has countless insights from those conversations.For a lot of today’s episode, we get into the findings from Teamwork.com’s State of Agency Operations report from 2023. I’ve added a link to the show notes so you can get a copy to follow along and see...
2024-06-1140 min
Creative OutcomesGrowth Tips for Agencies and Service-Based Businesses with Logan LylesContent-based networking, the shift from the "how" to the "who" economy, and the importance of building trust through personalized outreach. Logan Lyles, from the evangelism and content marketing team at Teamwork.com, shares insights on effective marketing strategies for agencies and service-based businesses. Hear about his experience leveraging LinkedIn and podcasting to drive growth, and learn how to create a tight feedback loop to power your marketing efforts. For more, contact us: https://www.upsourcedaccounting.com/contact-us/?utm_campaign=loganpodcast TIMESTAMPS: 0:00 - The Personalization Playbook: Secrets to Supercharge Your Agency Growth
2024-04-1024 min
Breaking B2B - SaaS Marketing and B2B Marketing Podcast#376 Why B2B Companies Need Evangelists (B2B Evangelist Breakdown)► What is a B2B Evangelist? Sam talks to Logan Lyles, Evangelist @ teamwork.com They cover: 👉 Why do B2B companies need them?👉 How does evangelism drive sales pipeline and revenue?👉 How to choose the right evangelists👉 A step-by-step breakdown of driving results for your company👉 How to measure results 📌 Logan Lyles📢 LinkedIn🔗 Web link======================The show is brought to you by... RevenueHero — 3X your inbound conversions this quarter with the same traffic: 🔗 RevenueHer...
2024-04-081h 04
UploadingMastering LinkedIN Growth for Small Teams: Insights from Content Evangelist Logan LylesAbout The Episode:Logan Lyles, is the Head of Evangelism & Content Marketing at Teamwork.com, and host of the "Agency Life" and "Nearbound Marketing" podcasts. Logan walks us through the importance of audience research, why LinkedIn could be a goldmine, and how a bit of authenticity can transform your strategy. Logan also breaks down the art of turning conversations into impactful content, and gives us a front-row seat to his strategic approach towards building an engaged audience.Today, we'll cover: - Journalism, B2B tech sales & content creation strategy.- LinkedIn and ho...
2024-02-1440 min
Nearbound Marketing3 LinkedIn Thought Leader Ad Types (& How to Run Them)In this episode, Logan speaks with Justin Rowe with Impactable about:What are LinkedIn Thought Leader Ads?Justin's "pond theory" about LinkedIn3 types of Thought Leader Ads you can run (& how to execute them)Some Extra Resources You'll Enjoy: Thought Leader Ad Example #1 (Cold) Thought Leader Ad Example #2 (Cold)Thought Leader Ad Example #3 (Retargeting)Thought Leader Ad Example #4 (Retargeting)Thought Leader Ads: A Step-by-Step Intro7 High-Performing LinkedIn Thought Leader Ads Examples to Boost ConversionsTo see t...
2024-01-1953 minNearbound Marketing8 Steps to Execute Nearbound ABMIn this episode, Logan speaks with Jessica Fewless with Inverta about:What is Nearbound ABM?How is it different from "standard" ABM strategy?Why is Nearbound ABM important right now?The 8 steps to execute a Nearbound ABM strategy this yearTo see the full video version of this conversation, check out: Nearbound Marketing on YouTubeIf you enjoyed this conversation & want easily search through past episodes, check out:LoganLyles.com------...
2024-01-1246 minNearbound MarketingFrom Funnel to Bowtie: The Total Impact of Nearbound MarketingIn this episode, Jessie Shipman discuss the critical importance of partnerships in the SaaS (Software as a Service) industry. We explore associations in relation to the 'Bowtie' recurring revenue and impact model, emphasizing how partnerships span across the entire 'funnel'. The conversation includes insights into the strategies and metrics for partner awareness and value development. They also underscore how partnerships can drive long-term customer relationships and contribute to the growth of mature SaaS products. To see the full video version of this conversation, check out: Nearbound Marketing on YouTube
2024-01-0534 minNearbound Marketing120% More Referral Revenue (With One Small Tweak) w/ Michael ColeIn this episode, Logan Lyles talks to Michael Cole, the SVP of Marketing at Everflow, about successfully scaling referral partner programs. Michael shares how Everflow, a partner marketing platform, has seen a 120% increase year over year in their referral channel by making one small tweak to how they compensate their referral partners within the program.He also underscores the importance of creating cost-efficient customer acquisition channels, with a big emphasis on referral programs, and the need for a low-friction, high-trust environment that encourages referrals. Additionally, Cole highlights the significance of having good data and tracking t...
2023-12-2238 minNearbound MarketingAvoid This Common Webinar Mistake w/ Justin ZimmermanIn this episode, Justin Zimmerman, founder of PartnerWebinar.com lays out a new solution to a common mistake in webinar execution for B2B marketing teams. They discuss the effectiveness of webinars in Nearbound marketing and the need for a 'test-first' mindset in both partnerships and marketing. Zimmerman's strategy focuses on capturing native demand from in-market customers immediately at the point of registration. He emphasizes taking the time to understand customers' problems and communicating in a conversational manner that resonates with them. He also shares his approach to creating multi-step registration processes that gather first-party data, allowing for targeted...
2023-12-1644 minNearbound Marketing$14MM in Net-New ARR through LinkedIn Evangelism w/ Chris WalkerIn this episode, Logan talks with Chris Walker, the CEO of Refine Labs, the importance of personal brand building using LinkedIn, and implementing a demand creation strategy. Chris emphasizes the need for executives to be engaged in the marketing process, posting content regularly and harnessing key opinion leaders for their insights. He discusses the importance of self-reported attribution, the critical difference between demand creation and demand capture, and how to revamp marketing strategies with customer insights. He suggests operationalizing the system by prioritizing content creation to reach a wider audience, and stresses that the product is as i...
2023-12-0842 min
OUTBOUNDEp. 3 Logan Lyles - Creating content with your ideal customersIn this episode of Outbound, Logan Lyles shares how content-based networking has helped him build stronger relationships and generate more pipeline. Listen as he outlines practical tactics any salesperson can use to start creating more content with their ideal customers. Main Discussion Points:- What is content-based networking, and how it enabled Logan to combine content marketing and sales relationship building (00:00 - 02:30)- A story of how Teamwork.com used content-based networking at a conference to create buzz and initiate sales conversations (02:30 - 07:35) - Why salespeople should consider creating more content wi...
2023-10-3022 min
Creative Agency Success ShowUnleashing the Power of Agency Marketing with Logan Lyles"Most agencies try to market the solution and convince clients that they're the best. What they should do is market the problem, and then they become the default solution." - Logan LylesThe finer details of this episode:Challenges in allocating resources for agency marketing efforts, especially during uncertain economic timesSystematic approach to generating new pipeline and positioning in the marketLeveraging people as the product and face of the brand, thought leadership, client testimonials, and case studies to build credibility and attract businessEpisode resources:Summit Virtual CFO by Anders website – https://www.summitcpa.ne...
2023-10-0940 minNearbound Marketing34: Building Trust in the Age of Data Overload - Dan SanchezHow do you build trust amidst the data overwhelm?Dan Sanchez joins the show to help us navigate the infocalypse.Dan dives into the changing landscape of marketing on Linkedin. He says we need to shift away from pontification to trust-building.Dan and Logan Lyles explore the recent changes on LinkedIn, and discuss audience building, content strategy, and concerns about the platform's shift towards becoming pay-to-play. They also talk about the power of relationships, networking, and the art of asking insightful questions.Dan also shares his 30-30-30 plan—his system fo...
2023-10-0635 minNearbound Marketing33: The Nearbound ABM Play You Can Run Today - Blake WiliamsIs Nearbound Marketing all hype, or can you actually put it into play?Blake Williams, CEO of Amp Factor, came on the podcast to discuss creating and capturing demand in marketing. We explore how Nearbound Marketing can harvest existing demand and close the gap between unmet expectations and potential solutions. We discuss the importance of Nearbound marketing and co-selling.Plus, Blake shares the specific ABM marketing tactics he’s used to target specific accounts.00:15 The myth of creating demand01:34 We don't create demand; we meet customers unmet expectations02:54 Marketers are too va...
2023-09-2927 min
How Leaders Think with Kenny LangeS2:E13 | How Logan Lyles Thinks About The Evolution Of Marketing to Nearbound and the "Who Economy"
In this episode of "How Leaders Think," host Kenny Lange sits down with guest Logan Lyles from Teamwork.com to discuss the evolution of marketing. They dive into the concept of Nearbound marketing and the importance of defining your Ideal Client Profile (ICP). They explore the benefits of co-marketing and refining your business strategy, emphasizing the power of having a strong point of view. They also touch on building relationships with sales reps and the shift from the "how economy" to the "who economy." Overall, this episode offers valuable insights into the future of marketing and how to effectively...
2023-09-2747 minNearbound MarketingTwo Ways to Drive Intros with New Partners with Sam DunningHow do you find partners that make sense for your business? Logan Lyles and Sam Dunning discuss two effective strategies to drive collaborations and build long-term partnerships.Sam Dunning, co-owner of WebChoice, gives strategies for driving introductions and creating long-term partnerships with new partners. They explore tactics for identifying potential partners, engaging with them, and creating content together. Sam and Logan talk about the benefits of collaboration through articles, listicles, and playbooks, to optimize websites for better search rankings.He also shares how you can use trust to collaborate with partners to help y...
2023-09-2234 min
B2B Revenue LeadersNearbound Is The New Inbound | Logal Lyles (Teamwork.com)Logan Lyles, Lead of Evangelism & Content Marketing at Teamwork.com, joins Dustin on this week's episode to deep dive into Nearbound Marketing. They discuss what Nearbound actually means and the right way to go about it, why Inbound needs to evolve, and how you can work with partners, customers and influencers to amplify your message.
You can reach out to Logan via his LinkedIn profile if you have any questions or insights on the topics discussed today. Also, check out Teamwork.com's website to learn more about their work.
Links mentioned:
Tru...
2023-09-1923 min
Blasphemous#77 Interesting WeekAfter a week's hiatus drinking their sorrows after a tough end to the season, the boys are back. On the agenda we have Lleyton's son, maybe Noah Lyles was right after all, the Jets' disaster, Holmes' prank gone wrong plus much more NRL and some random thoughts to finish off the episode.Marathon 0:50 - 1:41F1 1:42 - 2:10Tennis 2:11 - 3:13Football 3:14 - 3:55LA Olympics 3:56 - 5:10Cricket 5:11 - 7:44UFC 7:45 - 9:28Boxing/Gorgeous George 9:29 - 11:40Rugby 11:41 - 13:09Basketball 13:10 - 18:56NFL 18:57 - 20:21AFL 20:22 - 23:12Cleary-Fowler 23:14 - 24:30Knights CEO 24:31 - 25:04Shane Flanagan/Angus Crichton 25:05 - 26:28NRL Rules 26:29 - 28:01Val Holmes 28:02 - 29:22Week 1 Finals 29:23 - 33:47Alex Twal 33:48...
2023-09-1745 minNearbound MarketingThree Nearbound Marketing Tactics to Start Using NowLogan Lyles just got back from HubSpot’s INBOUND 2023. He shares three Nearbound tactics he used to make an event he hosted a killer success. Logan tells how he used partnerships, influence, and dark social to sell out an event at INBOUND within 24 hours. Logan breaks it down step by step. This is where Nearbound theory meets reality. Listen to how he leveled up his marketing by using a Nearbound motion.Highlights:00:00 Intro00:34 GTM is changing - the future is Nearbound01:58 Nearbound matters because buyers have changed02:22 We've moved to the WHO...
2023-09-1514 minNearbound MarketingMastering LinkedIn: Profile Essentials, Content Strategies, and Maximizing ConnectionsLinkedIn is a powerful tool to connect with new prospects. But, creating content for LinkedIn can be tough. Fortunately, Ali Schwanke, founder of Simple Strat shares all the details for mastering LinkedIn.Ali joins Logan Lyles on the Marketing Together podcast to talk about the nuances of posting, commenting, and optimizing your profile on LinkedIn. Ali shares insights on getting her team to post regularly and helping them overcome their fear of appearing boastful. She emphasizes the importance of consistency and provides tips for overcoming common challenges.Highlights from the show: 00:40 How to eq...
2023-09-011h 03
Hoop TheoryWorld Champion of What? | Hoop Theory Ep.49#49 - The Vlatko Cancar Episode (draft pick). Recorded at 5:45 PM CDT on Monday, Aug 28th. Timestamps: Noah Lyles says NBA champs aren't world champs (0:00). 2024 season schedule (25:35). FIBA update: Austin Reaves is unending (49:43). Barstool trivia game (1:20:28). Links: Patreon: patreon.com/hooptheory | Buy Me A Coffee: https://www.buymeacoffee.com/HoopTheory | YouTube: https://www.youtube.com/channel/UCWgCLIJJEDng1EAVIFb8O1A | TikTok: https://www.tiktok.com/@hoop_theory?is_from_webapp=1&sender_device=pc | Twitter: https://twitter.com/HoopTheory_Pod | Instagram: https://www.instagram.com/hoop.theory_pod/ | Facebook: https://www.facebook.com/lojowo17/reels/ | Spotify: http://open.spotify.com/show/5...
2023-08-301h 29Nearbound Marketing3 Ways to Market with Your Community Members | Sidney WaterfallSidney Waterfall, Senior Vice President of Growth at Refine Labs, joins the show to discuss The Vault, Refine Labs’s collection of marketing resources. Sidney dives into how they are actively creating the vault. This includes everything from employee incentive programs for creating content to strategic community engagement and peer reviewing data. Sidney shares tactics they’ve come up with to balance the creation of the vault alongside client work.To see the full video version of this conversation, check out: Nearbound Marketing on YouTubeIf you enjoyed this conversation & want easi...
2023-08-2533 minNearbound Marketing4 Steps to Execute Survey Co-Marketing | Jakub (Kuba) GrajcarJakub (Kuba) Grajcar, Content Marketing Manager at ZenPilot, joins the show to discuss his experience running a survey campaign to create original research hand-in-hand with strategic partners.ZenPilot, Kuba explains how he incorporated partners at each step of the campaign. He tells how he identified good partners, strategized content, collected responses, and shared insights with partners. Kuba also divulged the promotion strategy for the survey, which included PPC promotion and partnering with a PR firm.To see the full video version of this conversation, check out: Nearbound Marketing on YouTube
2023-08-1841 min
The Newly PodcastShould You Pivot Into Sales To Grow Your Career - Logan LylesHave you been considering a career change or career pivot? Have you explored if pivoting into sales might be for you?Listen to the latest episode of the Newly Podcast with special guest Logan Lyles. Logan shares about how his pivot into sales shifted the trajectory of his career. He will also share some of his wealth of knowledge and experience in the sales and marketing realm. Logan's passion for creating compelling content as a part of his sales journey will blow you away. With his expertise as a sales and marketing evangelist, he delves into the...
2023-08-1333 minNearbound MarketingActivating the Hidden Evangelists Within Your Company | Jess CookJess Cook, Head of Content at Lasso, shares her approach for finding employees who used to be customers of your brand and using their insights to inform your marketing content. She unpacks how to document who these customers-turned-employees are and gives tips for how to work with them. She emphasizes the need to make them feel like the ‘rockstar,’ by making it a low lift for them. She also divulges what she’s learned about how to help them feel comfortable on camera.To see the full video version of this conversation, check out: Nearbo...
2023-08-1130 minNearbound MarketingHow to Identify the Nearbound Evangelists in Your Ecosystem | Kevin HospodarKevin Hospodar, Sr. Director of Marketing & Demand at Mindmatrix, discusses how to evaluate evangelist partners in your niche. Kevin shares strategies he’s seen work for better collaboration between sales and marketing, as well as tips for in-person networking. He reveals tactics for optimizing for micro-content, scaling marketing efforts, and making existing partnerships more effective.To see the full video version of this conversation, check out: Nearbound Marketing on YouTubeIf you enjoyed this conversation & want easily search through past episodes, check out:LoganLyles.com...
2023-08-0429 minNearbound MarketingGo Past the 1st Date with Marketing Partners | Kenny LangeKenny Lange is a business coach for agency owners. He joins the show to discuss how he’s using nearbound marketing to generate leads and how he approaches relationships in his business. He discusses what’s worked for him, his mindset when it comes to partnerships, and prioritizing your clients’ needs. He shares how his mission of bringing value to his clients is his top priority, whether that be by doing it himself or connecting them to partners.To see the full video version of this conversation, check out: Nearbound Marketing on YouTube
2023-07-2834 minNearbound MarketingHow Partners Made This Event Series More Efficient | JK SparksJK Sparks, Head of Marketing at AudiencePlus, discusses a recent event series he partook in with Mutiny, Clearbit, and Sweet Fish Media. He dives into logistics, from choosing cities and speakers to communicating with everyone pre, during, and post event. JK shares how they kept the content fresh at each stop and tactics for getting speakers to promote the events. JK even adds some information about an offline acquisition tracking strategy he came up with for some of his own in-person promotion.To see the full video version of this conversation, check out: Nearbound...
2023-07-2133 minNearbound MarketingThe 4 Missing Pieces of Your Employee Evangelism Program | Ryan MusselmanRyan Musselman, Founder and CEO of Parade Studio, discusses how you can empower employees to be evangelists for your brand. He discusses specific LinkedIn strategies, how to keep employees engaged, and incentive structures to ensure everyone is bought in.To see the full video version of this conversation, check out: Nearbound Marketing on YouTubeIf you enjoyed this conversation & want easily search through past episodes, check out:LoganLyles.com------Reveal can power your Nearbound Marketing efforts with insights into which...
2023-07-1434 minNearbound MarketingTrust + Scale: Where Partnerships & Marketing Come Together | Tyler CalderTyler Calder, CMO at PartnerStack, talks about what partnerships can learn from marketing. “The people who go furthest in their careers,” says Tyler, “are the ones that step outside of their function and say, ‘We have limited chips to place. I think we should place them over here, even though that isn’t in my technical function as it’s defined.’” Check out a previous episode featuring Jen Spencer, CEO at SmartBug, that touches on similar themes here: https://www.youtube.com/watch?v=Il4QYSyVPjYTo see the full video version of this conversation, che...
2023-07-0733 min
B2B Strategy04: Inbound and Outbound Are Out, Nearbound Is In with Logan LylesInbound marketing is a magnet. But nearbound marketing is an even bigger magnet. In this episode, we dive into how Logan Lyles and Teamwork are implementing a nearbound marketing strategy, taking advantage of content co-creation in their ecosystem.
2023-06-3028 minNearbound MarketingGoing-To-Market through Community | Kathleen BoothToday's Marketing Together episode is a cross-pod takeover from PartnerUp. The episode features Kathleen Booth, CMO at Pavilion. She defines community, unpacks the delicate balance between fueling and squelching one, and explains the "community revolution" where early stage companies are focusing on building communities before products. To see the full video version of this conversation, check out: Nearbound Marketing on YouTubeIf you enjoyed this conversation & want easily search through past episodes, check out:LoganLyles.com------Reveal can power your N...
2023-06-3048 minNearbound Marketing3 Ways to Market with Creators in Your Niche | Nick BennettIn today’s episode, we look back at a previous episode featuring Nick Bennett, host of the Anonymous Marketer podcast and co-founder of ClubPF. This episode dives into influencer marketing. We cover how to evaluate potential people to work with, understanding their motivations, and how to structure incentives to create long-term relationships and creative ideas. How do you build your brand into one creators are jumping out of their seats to work with? Tune in to find out more!Check Nick out on LinkedIn here: To see the full video version of this conversation, che...
2023-06-2331 minNearbound MarketingThe Relationship Focus Most Marketers are Missing | Ethan BeuteEthan Beute, Chief Evangelist at BombBomb, emphasizes focusing on who over how many. While some solely emphasize the size of the audience they’re reaching, Ethan shares tactical tips for account-based marketing and co-creating content with potential buyers. His strategies, which include podcasting and writing books, can allow you to reach the people who will actually impact your company’s revenue in a way that resonates. Ethan covers everything from working with sales and CS to select guests to reaching out to guests and following up after with personalized videos and strategies for helping to ma...
2023-06-1643 minNearbound MarketingThe 5 Phases of Marketing Together (& Why You Need to Start Now)Logan shares a framework he’s put together based on everything he’s learned from hosting Marketing Together so far. He shares background about the term ‘nearbound’ and explains how it connects to the framework he developed.The framework helps you understand how connecting with and activating partners, advisors, customers, and employees can help you to surround your ideal buyers with relevant information from trusted sources. Logan shares tactics for making this play work, such as how to evaluate who to work with and how to educate them on content creation.Check ou...
2023-06-0943 minNearbound MarketingForget Employee Advocacy (Do This Instead) | Zoë HartsfieldZoë Hartsfield, Head of Marketing at Swantide, joins the show to discuss the right way to go about employee evangelism campaigns. She shares strategies that have led the Swantide team to get 500,000 to a million LinkedIn impressions across all employee posts for particular campaigns. Zoë breaks down creating unique content for different people to post, making it simple for lots of people to participate, encouraging those wary of social media, getting people to engage with each other's posts, and tracking analytics.To see the full video version of this conversation, check out:
2023-06-0243 minNearbound MarketingThe 3 Marketer Personas Of the FutureLogan shares his take on where hiring lists may be headed in the near future. Logan argues one of the three personas, buyers, can allow marketing teams to strategically ‘reach into the market.’ He adds color to the discussion with various comments he got on a LinkedIn post covering the same topic. You can check out that LinkedIn post here: https://www.linkedin.com/posts/loganlyles_b2b-marketing-journalism-activity-7058500155452379136--B9S?utm_source=share&utm_medium=member_desktopCheck out a previous Marketing Together episode covering a similar topic with guest...
2023-05-2612 minNearbound MarketingNew LinkedIn Ad Feature That Changes the Game (for Marketing with Employees) | Tim Davidson & Bryttney BlankenTim Davidson, Senior Director of Marketing at Directive, and Bryttney Blanken, Senior Demand Gen Manager at Metadata, discuss a new feature allowing companies to sponsor employee LinkedIn posts. This allows you to boost the performance of organic content.Bryttney shares her promising results from participating in the beta trial.Check out Bryttney’s LinkedIn post here: https://www.linkedin.com/feed/update/urn:li:activity:7061419529368715265/To see the full video version of this conversation, check out: Nearbound Marketing on YouTubeIf you enjoyed this co...
2023-05-1933 minNearbound MarketingThe Total Account Checklist (& Why You Need One) | Isaac MorehouseIsaac Morehouse, co-founder of PartnerHacker and CMO at Reveal, joins the show to discuss his total account checklist. He covers the process he and the team at Reveal are using to foster organic relationships with partners and customers at every step of the way.To see the full video version of this conversation, check out: Nearbound Marketing on YouTubeIf you enjoyed this conversation & want easily search through past episodes, check out:LoganLyles.com------Reveal can power your Nearbound Marketing...
2023-05-1236 minNearbound Marketing5 Steps to Webinars that Don't Suck | Casey HillLet’s make webinars suck less! Casey Hill, Head of Growth at Bonjoro, joins the show to share what he’s learned about making webinars uniquely valuable. He shares strategies for combining pre-recorded content with a live audience as well as tips and tricks for personalized follow-ups at scale.What if you’re a smaller brand partnering on a webinar with a larger company? How can you assess what about your team and audience will be valuable to the larger company even though you’ve got a bit less human-power? No matter the size of each...
2023-05-0544 min
Finding Focus | Protecting Your Attention in a Noisy Digital WorldRecognizing the Stories We Tell Ourselves w/ Logan LylesLogan Lyles, Head of Partnerships at Teamwork, sits down with Gated CMO Melissa Moody to explore how he finds focus as a busy thought leader in product management, partnerships, and storytelling. What does it all come down to? Asking the right questions of ourselves, to ensure we're building a story that supports our goals and what we know is most important.
The episode touches on:
the important skill of storytelling and the rise of journalism as a valuable background experience
setting time as a boundary for focus and goals
Tiago Forte's "building a second brain": https...
2023-05-0137 minNearbound MarketingThe YouTube Strategy that Actually Works in B2B | Gaetano DiNardiHow can you display your product and expertise in a compelling, engaging way? While TikTok is gaining attention in B2B, today’s guest, Gaetano DiNardi, formerly the VP of Growth at Aura and currently a growth advisor to many brands, argues YouTube is the better choice. It allows for in-depth product-showcasing as well as being a great place to target key search terms.While some brands ignore YouTube because it’s cumbersome to produce video content, Gaetano reminds us that viewers aren’t looking for incredible production quality. “They want someone who knows their pr...
2023-04-2842 minNearbound MarketingHow Strategic Advisors Help You Live In Market | Brandon RedlingerDo you have strategic advisors in your corner or are trying to bring some on board? Today’s episode features Brandon Redlinger, VP of Marketing at Crosschq. We unpack how to approach advisors to get them on board as well as how to engage them once they’ve started working with you. Gain insights about how to position the networking opportunity of becoming a strategic advisor, approaches to vesting schedules, where to leverage advisors’ domain expertise on content strategy, and how to run effective ‘working session’ calls to keep advisors updated and engaged.To see th...
2023-04-2134 minNearbound Marketing6 Do's & Don'ts of Partner Marketing You Can't Ignore | Jen SpencerJen Spencer, CEO of SmartBug, a full-service revenue-driving digital agency, shares her essential tips and tricks for partner marketing. She gives insights that will help you learn how to effectively map out the conversion process early with partners, bring multiple partners together, and understand the success or failure of a co-marketing campaign. If you’re trying to figure out how to effectively add partner marketing to your strategy to further extend the reach of your brand, this episode will give you strategies you can implement now.To see the full video version of...
2023-04-1429 minNearbound MarketingHow to Leverage the Weirdos on your Partnerships Team | Cory SnyderGot a few weirdo’s on your partnerships team? Often us partnerships folks are our own unique blend of sales, marketing, and other previous experience. We can take that mixture, super charge it with a bit of training and connections to other smart partner professionals, and apply it to solve problems in unique ways, figuring out how to slot partners into sales and marketing plays.As Cory Snyder, VP of Partnerships at Sendoso, says, “bringing in different partners is like getting to pull different levers.” It can allow you to have greater reach while spending less money...
2023-04-0732 minNearbound MarketingThe 7-State Jeep Tour That was Partner-Powered | Nick CapozziA 30 day Jeep tour?!? Recently, guest Nick Capozzi embarked on a tour around the western United States where he partnered with various brands and influencers. He and his team made content along the way, capturing video of raw, authentic moments and bringing fresh scenery to people’s LinkedIn feeds. Nick is head of storytelling at Demostack. With a background in sales, Nick discusses the activation step that marketers sometimes miss. He covers what went well on the Jeep tour, what he’d do differently next time, and marketing and outreach tactics he’s seen others...
2023-03-3126 minNearbound MarketingUnderstanding the Will of Your Users’ Existing Communities | Jen AllenJen Allen does community growth at Lavender. Lavender has had success using fresh marketing and community engagement tactics to leverage social media to better understand their target users and get them excited about the Lavender product. On today’s show, Jen discusses how her background in sales and being an online creator prepared her for her current community growth role. (Or, as Lavender likes to call it, “area,” instead of “role.”) How do you find the communities your target users (not buyers, a distinction we highlight throughout this episode) are hanging...
2023-03-2429 minNearbound MarketingNot Your Grandma’s Co-Marketing Campaign | Rachel GianfrediRachel Gianfredi, Sr. Manager of Partner and Product Marketing at G2, joins us to discuss a recent co-marketing campaign she and the team at G2 executed with ZoomInfo. Rachel covers how to secure executive buy-in, the importance of understanding the priorities of each of the members of your external and internal teams, and the fact that partnerships are not one-off projects, but long-term strategies and relationships. The campaign for the G2 and ZoomInfo integration utilized a wait list, which has been somewhat unusual thus far in partner marketing. We dive into all the strategies t...
2023-03-1732 minNearbound MarketingMarket Together with Creators Who Already Know Your Audience | Nick BennettWe know that we go further faster when we’re marketing together. But, marketing with who? How do we evaluate strategic groups and individuals in the market and figure out how to partner with them in ways which make both parties feel like they’re winning? In today’s episode, we dive into the nuts and bolts of influencer marketing, from how to evaluate potential people to work with, to understanding their motivations, to how to structure incentives and deals in ways that lead to long-term relationships, more creative ideas, and better end products. How do...
2023-03-1030 minNearbound MarketingB2B Influencer Campaigns that Actually Work | Arthur CastilloAre you thinking about implementing an influencer marketing strategy? You may be wondering which influencers to approach, how to approach them, and how to structure the deal in a way that actually leads to results. If you’ve already started using this lucrative strategy, you’re probably trying to figure out which metrics are most important and how to analyze and share results to make the partnership stronger next time ‘round.Today’s guest, Arthur Castillo, is head of evangelism and dark social at Chili Piper. We dive into how Chili Piper has approached influenc...
2023-03-0345 minNearbound MarketingWhy you shouldn't go it alone on events┃Mark KilensToday, CMO of Airmeet Mark Kilens joins me to talk about using events to drive your marketing. Events are not about you and your business. Events are about your customers! During the episode, we touch on how you can go further and faster with an event-led growth strategy. Events can bring in leads - of course. But great events are about playing the long game, building a reputation, and creating trust.Create a great experience for them that builds trust with you and your brand.If you want a bite-sized summary o...
2023-02-2441 minNearbound MarketingBuilding a Brand with Zero Network┃James CarbaryWelcome to the second-ever episode of Market[ing] Together!Today, Sweet Fish Media Founder James Carbary joins me to talk about the category he came up with, content-based networking. During the episode, we touch on how he uses content to build relationships, the 3 content marketing motions every B2B brand should hold, and why his company has gone from marketing together with lots of individuals that fit their buyer persona, to fewer more strategic relationships. If you want a bite-sized summary of each episode delivered straight to your inbox, subscribe here: https://podcasts.p...
2023-02-1740 minNearbound MarketingWhy Scaling Your Content Engine Requires You to Market like a Journalist┃Pete CaputaWelcome to the first-ever episode of Market[ing] Together!Today, Databox CEO Pete Caputa joins me to talk about content marketing. His small team of marketers managed to ship over 1,000 articles and bring together over 30,000 contributors. That's not easy. Today, Pete's giving us an inside look into the system that made that possible. Pete shares Databox's process for creating a scalable content engine, how they managed to involve so many people in their content, why marketers need to think like journalists, and much more. I hope you enjoy the episode!
2023-02-1042 minNearbound MarketingWelcome to the Market[ing] Together PodcastYou may have heard it said that your marketing should position your company as a guide, rather than the hero of the story. Your Prospects are the hero and you're the guide. You're the Obi wan to their Luke Skywalker, the Gandalf to their Frodo or my personal favorite, the Dumbledore to their Harry Potter. But what if you don't have the experience to actually be that guide? What do you do then? You see a lot of marketing leaders right now are trying to position their brand as that guide, wizard, staff, lig...
2023-02-0701 min
The PartnerHacker Audio ExperienceMarket[ing] Together - Why YOU Need to be a Content Creator in 2023 & How to Pull it Off with Logan LylesLogan Lyles, ex-host of the most popular B2B podcast on marketing, is sharing his guide to nailing your personal creator strategy for 2023.Market[ing] Together - Why YOU Need to be a Content Creator in 2023 & How to Pull it Off with Logan Lyles was originally a part of the remote experience 2023 Partner Ecosystem Kickoff Event brought to you in partnership with PartnerStack.Speakers include: Logan LylesPartnerStack is a PRM that accelerates the growth of your partner ecosystem by simplifying every step of your partnerships journey, so you c...
2023-01-1828 minThe PartnerHacker Audio ExperienceMarket[ing] Together - Why YOU Need to be a Content Creator in 2023 & How to Pull it Off with Logan LylesLogan Lyles, ex-host of the most popular B2B podcast on marketing, is sharing his guide to nailing your personal creator strategy for 2023.Market[ing] Together - Why YOU Need to be a Content Creator in 2023 & How to Pull it Off with Logan Lyles was originally a part of the remote experience 2023 Partner Ecosystem Kickoff Event brought to you in partnership with PartnerStack.Speakers include: Logan LylesPartnerStack is a PRM that accelerates the growth of your partner ecosystem by simplifying every step of your partnerships journey, so you ca...
2023-01-1828 min
The Modern Selling PodcastWinning Content Based Marketing Strategies with Logan Lyles, #223With the oversaturation of cold calling, messaging, sales emails – the modern buyer is savvy to all the ways that sellers reach out. That's why, according to our poll of sales professionals, prospecting is THE most time consuming step of the sales cycle. But, there's a loophole that sales leaders and their teams can use to not only find the ideal prospect, but to make it even easier to engage them in conversations that actually build relationships and lead to sales. It's Content Based Marketing and when done right it can turn online content into a co...
2022-11-2928 min
HOW THEY DID IT! Unique stories partnerships-led sales and success.Partner marketing 102 with Logan Lyles from TeamworkLogan Lyles, Head of Partnerships at Teamwork, and former VP of Revenue at a top B2B agency called Sweetfish (important context to know about him going into this), is joining us because he is having to ideat, present, gain buy-in and execute on partner marketing as we speak in his first year at Teamwork.
On this episode, Logan and I will discuss:
How to get partner marketing approved and executed
What’s the benefit of doing a content collaboration with *potential* partners (not just existing ones)?
How to convince your bosses you should include non-signed pa...
2022-11-1754 min
Growth Marketing CampFrom Podcasting to Partnerships (And Everything in Between) with Logan LylesOn this week’s episode of Growth Marketing Camp, Logan Lyles, Head of Partnerships at Teamwork, chats with our host, Jass, about all things podcasting!Logan shares his love for the podcast world and how he started off his career; What it took for him to find his voice and how he built a strong personal brand on LinkedIn with a large network of around 15k raving fans. He answers a fundamental question that many companies & marketing teams are asking: is podcasting for everyone? You’ll learn the answer to that question and bonus content on why you...
2022-10-1150 min
B2B GrowthThe Audience Growth Flywheel (2 of 2) with Dan Sanchez and Logan LylesToday’s episode is taken from a recent live event hosted by Dan Sanchez & Logan Lyles. They’re breaking down the first section of our audience growth flywheel, content optimization.
2022-02-0338 minB2B GrowthThe Audience Growth Flywheel (1 of 2) with Dan Sanchez and Logan LylesToday's episode is taken from a recent live event hosted by Dan Sanchez & Logan Lyles. They're breaking down the first section of our audience growth flywheel, content optimization.
2022-02-0124 min
The 20% Podcast with Tyler Meckes61: Logan Lyles - Content Based Networking and The Power of B2B PodcastsThis week’s guest is Logan Lyles. After studying Journalism and Photojournalism in college, Logan dove into the sales world prior to his current role as The VP of Customer Experience at Sweet Fish Media, where they help purpose driven leaders with their personal brand through podcasts and written content. Along with this, Logan is also the Co-Host of The B2B Growth Podcast, a show that is dedicated to helping B2B Marketers achieve explosive growth.
Logan truly believes in the power of B2B podcasting and written content, because they allow you to:
Establishing tho...
2021-10-1840 min
The Unwritten PlaybookEpisode 36: The Status Quo of Sellers with Logan LylesThis week on The Unwritten Playbook, Megan talks with Logan Lyles, the VP of Customer Experience at Sweet Fish, about the old status quos of sales, how salespeople are changing, and how salespeople need to adapt and evolve to meet the needs of buyers that are more educated than ever.
2021-07-1233 min
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.91: Reducing Revenue Churn Rate by 12% (w/ Logan Lyles, Sweet Fish Media)In this episode of the Metrics & Chill podcast, Logan Lyles, VP of Customer Experience at Sweet Fish Media, talked about how they lowered revenue churn from 15% to 3% in 12 months despite the pandemic.
2021-06-0423 min
The Customer Experience Podcast136. So, You've Just Been Named VP of CX... Now What? w/ Logan LylesEveryone’s looking to you as the new dedicated CX leader to structure the customer experience. What are your two functions? What three practices will help you achieve them?In this episode, I interview Logan Lyles, VP of Customer Experience at Sweet Fish Media, about being the pioneer of the CX role at his company.Logan & I talked about:- How our mutual friend James Carbary introduced us in Colorado Springs- The two halves of Logan’s CX team: customer success and content production- What the first 90 days as VP o...
2021-05-1141 min
LEADERS IN SALESEp 01 - Logan Lyles - How to start your own B2B podcast & win leads through it"That's in it for you":05:25 - How Sweet Fish Media got into podcasting12:45 - How do you get in touch with potential podcast guests and convince them to come on the podcast 15:35 - How to brand your podcast17:35 - Why weekly podcasts are more successful than less frequent ones22:06 - Batch production of podcast episodes to overcome the difficulty of weekly podcasting23:54 - The creative process behind podcasting to find new topics every week31:14 - How to turn podcast guests into potential leads
2020-11-0455 min
Sweet TalkLogan Lyles: The (Former) Copier SalesmanNext up on Sweet Talk is Logan Lyles, Director of Partnerships at Sweet Fish. In this one, we discuss... How he discovered Sweet Fish by following our content. Tips & tricks for staying present with family outside of work. How confident he feels passing off new clients to our team. Why we should move our fake Sweet Fish headquarters to Colorado (even though James will never sign off on it).
2020-11-0238 min