Shows
Humans of Martech160: Mac Reddin: How to leverage dinosaurs to get warm intros and drive better pipelineWhat’s up everyone, today we have the pleasure of sitting down with Mac Reddin, Founder and CEO of Commsor. Summary: Mac treks through the Jurassic wilderness of modern sales, where outbound campaigns cannibalize themselves while AI-powered sequences are degrading response quality by the day. Real marketing power flows through human networks, forward-thinking companies are transforming their SDR teams into relationship architects who measure success through network depth and authentic engagement. Be the team that does better. Your competitive edge lives in human connections that no algorithm can replicate, requiring a complete rethinking of how we incentivize an...2025-03-111h 03
Revenue MindDare to be Fun | Mac Reddin, Founder of Commsor
Commsor founder Mac Reddin swears fun is a feature, not frosting. From the Lego‑Brontosaurus viral stunt to #DinoFacts swag, he shows how deliberate play powers remote teams, why “Zoom‑ifying the office” fails, and how pacing beats sprinting for marathon startups.
Key Takeaways
• Intentional remote > copy‑pasted office culture.
• Fun embedded in work beats after‑hours “culture add‑ons.”
• Sprint sparingly, pace always—marathon rules for startups.
• Founder habits set the only culture that sticks.
• Community flywheels outlast paid‑ad budgets.
Timestamps
00:01 – Intro: Lego Bronto origin story
05:19 – Fun‑first operating principles
09:32 – Avoiding look‑good drift in Slack
13...2025-01-0839 min
Dear TwentysomethingMac Reddin: Founder and CEO of CommsorThis week we chat with Mac Reddin!Mac Reddin is the Founder and CEO of Commsor. At Commsor he's focused on building tools to enable companies to embrace Go-to-Network, a more sustainable way to grow compared to traditional direct Go to Market motions.Prior to Commsor he bootstrapped and exited various businesses across gaming, fashion, and software.2024-12-0351 min
The TransactionAI Idea Starters, B2B Influencers, & Organic LinkedIn Tactics with Dave Gerhardt - Ep 31Wow, Season Two is kicking off strong with this incredible episode with Dave Gerhardt, an astonishing marketer and the Founder & CEO of Exit Five. Dave joins Craig Rosenberg and Matt Amundson to share how he approaches using AI for B2B marketing, why LinkedIn influencers present a huge opportunity for B2B brands, and the outsized impact that building a strong Founder Brand can have for startups. Also, Matt shares his innermost feelings about Dave and Craig examines his own facial hair.Critical TakeawaysSocial media should be treated as the p...2024-11-0753 min
GTM News DeskStartup Growth Expenses, Network Effects, & NDRs (with Commsor Co-Founder & CEO, Mac Reddin)How is AI making it easier and more affordable to start a business?What are network effects and how do they drive business growth?Do Go-to-Network strategies, a twist on traditional go-to-market approaches, enhance go-to-market effectiveness?Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by Mac Reddin, Co-Founder & CEO of Commsor, to share his insights on building authentic business connections, driving growth through introductions, and how new companies can tap into network effects for long-term success.Jump into the action:(00:00) Welc...2024-10-2930 min
GTM AI Podcast with Coach K and Jonathan MossThe Human Edge in AI: Relationship-Building in the Age of Automationhttps://www.gtmaiacademy.com/ https://www.commsor.com/ https://www.linkedin.com/in/mac-reddin/ I just had a great chat with Mac Reddin, the guy behind Commsor. He's got some strong opinions on AI and how we're using it in business. Mac's not anti-AI, but he's definitely skeptical. He thinks we're putting too much faith in AI, especially in sales and marketing. His main point? AI should help us connect with people, not replace those connections. We talked about how AI can be useful, but also how it can go wrong if we're...2024-08-2735 min
The 20% Podcast with Tyler Meckes209: Taking Action And Having Fun Solving Problems with Commsor Founder, Mac ReddinThis week’s guest is a Master at Going-To-Network. What started as a Hack-A-Thon entry has turned into Commsor, a platform that helps companies turn their network of investors, advisors, champions and more into their #1 revenue channel.
In this week’s episode, I had the opportunity to chat with Mac Reddin, the Founder of Commsor. During our conversation, we discussed:
Starting A Lego Business As A Child
Moving to Denmark
Taking Micro Breaks
Having Fun And Solving Problems Leads To Business
The Importance Of Building Blocks
Tak...2024-08-191h 00
The Proof PointThe future of GTM focuses on what your buyers wantThe TL;DRFeeling overwhelmed by outdated playbooks and rigid sales processes?Kevin White (Common Room), Mac Reddin (Commsor), and Natalie Marcotullio (Navattic)—leaders in modern go-to-market strategies—dive deep into transforming your approach to align with today’s buyer expectations, leveraging cutting-edge signals, and fostering long-term relationships.What’s working in B2B marketing:ADOPTING A BUYER-FIRST APPROACHPutting your buyer at the center isn’t just a trend—it’s a necessity. From understanding buyer signals to ensuring seamless experiences, aligning your sales process with buyer preferen...2024-08-0747 min
Dimmo's 10 Minute Tech PitchEp. 016: Commsor - Turn Your Network to RevenueOn this episode, Troy Munson chats with Mac Reddin, CEO of Commsor, a technology that turns your network into warm leads and revenue.
You'll learn why Commsor was created, the types of companies that use their solution, challenges they solve for, and how they're different. 2024-07-0816 min
The Cheat Code & FriendsMac Reddin on People-Powered Partnerships - Season 2: Partnerships - Episode #35Today’s guest is a pragmatic thinker, a first-principles type of Founder, and an endless source of dinosaur facts. Mac Reddin is the Founder of Commsor, the company behind Matcha.so and Bronto. Mac joins Hosts Justin Gray and Josh Wagner to dive into why the future of partnerships is people-first, how cultivating your own community drives conversions in the long run, and what to do to leverage mistakes in great marketing campaigns. Takeaways:Prioritize building relationships with individuals over traditional brand-to-brand partnerships. Personal connections lead to stronger, more meaningful collaborations.Focus on creating val...2024-05-0440 min
Ops CastUsing the Go to Network Motion with Mac ReddinText us your thoughts on the episode or the show!Discover the transformative strategies that are rippling through MarketingOps as I, Michael Hartman, am joined by the astute Mac Reddin, founder of ComSore/Community Club. Together, we tackle the emerging go-to-network models that are reshaping how we think about and execute marketing strategies. We're unpacking the essentials of human-centric marketing and the power of trust in building long-lasting customer relationships. Forget about the days of impersonal, sales-driven tactics—today's marketing is all about creating genuine connections that value people over simple transactions.Dive into a co...2024-04-0852 min
Friends with Benefits39 - Mac Reddin on Building and Activating NetworksSend us a textIn this episode, Jason, Sam, and Mac Redding discuss the concept of go-to-network (GTN) and how it can revolutionize sales and marketing strategies. Mac explains that GTN is about building a network of champions to pull the market to you, rather than pushing your product or service onto the market. In this conversation, Mac discusses the misalignment between words and actions in leadership, the need for a shift in traditional sales playbooks, and the importance of building networks and activating them. He emphasizes the value of authenticity in building a personal brand and...2024-04-0456 min
The TransactionThe Vibe-First Approach to Marketing with Mac Reddin - The Transaction - Ep #2Welcome back to The Transaction! In our second episode, you’ll hear from a truly classic Founder who is full of marketing ideas that are disrupting the status quo of B2B marketing. Mac Reddin is the Founder and El Rey de Dinos at Commsor, the company behind both Matcha and Bronto. Mac joins co-hosts Craig Rosenberg and Matt Amundson to save go-to-market teams from the 99% of what they do that is wrong or misguided. Mac dives into his Vibe-First Marketing approach, how a few hundred chicken wings upended event marketing, and what it tak...2024-03-2149 min
Giant Robots Smashing Into Other Giant Robots505: Commsor with Mac ReddinMac Reddin is the CEO of Commsor. He discusses Commsor's evolution from community-led growth software to a go-to-network model, emphasizing the importance of various overlapping networks in a company's ecosystem. He shares his journey from running a Minecraft-based company as a teenager to founding Commsor, which initially began as a newsletter and evolved into a community and then a product.
Mac stresses the effectiveness of authentic community building and relationship-based growth over traditional sales and marketing strategies. He criticizes cold calling and email tactics, advocating for genuine interactions and relationship-building. Commsor’s approach, including personal onboarding of ev...2023-12-2140 min
Bridge the Gap™ by Revenue ReimaginedEpisode #22 "Slow is Smooth, Smooth is Fast" ft. Mac ReddinIn today's episode, Mac Reddin joins us to reveal the in-and-outs of being a VC-backed Founder.Mac currently is Founder & CEO of Commsor - a solution that empowers individuals and companies of all sizes to grow, engage, and activate the networks that drive their growth.Today we discuss why Mac has coined the term "Go-to-NETWORK" instead of "go-to-market" - and how companies should think about creating their products and launching them.Also, Mac shares his insider perspective on what it's like to be a Founder of a venture-backed startup in the tech space...2023-12-1335 min
Marco LabsEpisode 11: Discovering the Invisible Threads of Community with Mac ReddinMac Reddin stands out as a dynamic force in the realm of community building and remote work. As the CEO of Commsor, his journey is marked by a decade of shaping diverse communities across gaming, tech, and fashion sectors. His early venture, The Chunk, a Minecraft gaming network, showcases his talent for community-led growth, having successfully bootstrapped it to an exit in 2016. Mac is dedicated to forging authentic connections and pioneering innovative go-to-market strategies. His newsletter, "The Good, the Bad, and the We...2023-11-2844 min
HOW THEY DID IT! Unique stories partnerships-led sales and success.What the young CEO of a $50M startup thinks about sales and partnerships w/ Mac Reddin of CommsorIn today’s sales climate, account executives and partnerships teams need to collaborate more than ever before to win deals.
Enter Mac Reddin, CEO of Commsor which is pivoting into sales enablement with their product Bronto.
Mac has been an outspoken contrarian this past year (follow him on LinkedIn) and is joining me today to share his views on partnerships, sales, and go-to-market.
On today’s episode, Mac and I discuss:
How Mac interprets “The people are your partners” as a strategy
Why partner people talking to partner about partnership...2023-10-0253 min
Adventure Capital by WefunderCommunity Led Growth with Mac ReddinIn this interview, we chat with Mac Reddin, founder & CEO of Commsor, a platform helping organizations to become community-led. https://www.commsor.com/Hosted by Jonny PriceProduced by Amalia Stern "Wefunder does not endorse, recommend, or advise investing in any company”2023-04-2652 min
Beginner MapsHow Mac Reddin started Commsor, Community Club and the community-led movementMac is the founder/CEO of Commsor and Community club - 2 names that everyone in the community industry is familiar with. He is an entrepreneur, a visionary and the originator of the community-led movement.
Commsor provides software, strategic services and education to help companies unlock the power of community-led growth. Every guest that we’ve talked to has attributed getting help from their "Community Club" community when they were starting out in the industry.
In this episode:
(01:21) - The stupid little hackathon idea called “Commsponsor”
(08:52) - Starting Community Club before even having a LinkedIn account...2022-12-0555 min
Gain Grow RetainThe Vault - Beyond the Traditional Thinking of CommunityMac Reddin, Founder and CEO of Commsor joins us in looking at how community can help companies adopt strategies that increase organic customer (and potential customer) relationships in a way that strengthens business goals. From looking at community as a potential first touchpoint to creating communities of practice that allow anyone to join in sharing knowledge and resources, organizations can move beyond the algorithmic advertisement model and into conversations.
You can find Mac here
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Gain Grow Retain exists to connect people, knowledge, and ideas to advance the state of customer success.
2022-10-3139 min
Okie BookcastBehind the Rain Poetry Anthology, Volume OneText the Bookcast and say "hi"!Welcome to Volume One of Behind the Rain: An Audio Anthology of Oklahoma Poetry. I'm excited to share with you the work of these 10 Oklahoma poets. Cotton Candy Skies - Hallie McGrathInstagram: @jackrabbit_spiritualCoyote Communion - Brand RackleyInstagram: @brandrackley Worse than My Bite - Rob SturmaTwitter: @ratpackslim Website: freezeraypoetry.comThe City Dump - Benjamin MyersTwitter: @BenMyersPoet Website: benjaminmyerspoetry.comSpare Change - MAC WoodsInstagram: @mac_since1985In Oklahoma, You Don't Need to be...2022-06-1524 min
Cut to the CryptoWhy are Software Companies Creating NFT Projects? Mac Reddin ExplainsIn this episode of Cut to the Crypto, we’re talking to Mac Reddin, Co-Founder and CEO at Commsor — a full-stack company that provides companies with everything they need to unlock community-led growth.Together, we’re going to dive into the question, “Why are software companies creating NFT projects? And what does community building look like in Web3?”Mac talks about what drove him to launch Commsor and why they are launching their own NFT. We discuss whether more companies will start to create their own NFTs and what might spark them to start doing so....2022-04-0415 min
The Community ExperienceWhen Free Community Is Good Business with Mac Reddin of Commsor#033 Mac Reddin runs a company called Commsor, which builds software for community teams, and runs a community for community builders called the Community Club. They're showing community leaders how to “flip the script,” to build communities at the core of the business rather than in service of the business or the product. And their software helps put community data in one place so it's easier to work with. They're even using NFTs in ways that help people feel like more valued members of the community. Show notes and more at SmartPassiveIncome.com/cx033.See Privacy Policy at http...2022-03-2947 min
In Before The Lock🔓 49: Gratitude and thankfulnessErica and Brian deliver messages of gratitude and thankfulness across the community industry. Community Industry News: Emily Wirth joined Paper as Senior Manager, Community Jamie Cantrell joined Unusual Ventures as Sr. Director of Community Ana Visiliuk joined Aiven as Community Manager Saksham Taneja joined Scaler as Community Associate Katie Ray joined Clari as Community Manager Rachael Silvano joined Zapier as Community Operations Manager Blake Ethridge joined Netdata as Director of Community Kat Jarvis was promoted to Senior Community Consultant, IBM Community at Higher Logic Lauren Clevenger joined Salesloft as Head of Community Giving Thanks: Adrian Speyer Alex Angel...2021-11-2352 minGain Grow RetainBeyond the Tradititional Thinking of Community w/ Mac ReddinMac Reddin, Co-Founder and CEO at Commsor, comes to the Gain Grow Retain CS Leadership Office Hours to talk to us about community.
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If you want to join the discussion with thousands of other customer success leaders, join Gain Grow Retain: http://gaingrowretain.com/
This podcast is brought to you by Jay Nathan and Jeff Breunsbach...
Jay Nathan: https://www.linkedin.com/in/jaynathan/
Jeff Breunsbach: https://www.linkedin.com/in/jeffreybreunsbach
2021-04-1237 min
Roll RadioRoll Radio E013: Community-led Companies with Mac ReddinMac Reddin is the co-founder and CEO of Commsor, a community operating system for brands. Mac Reddin on Twitter: https://twitter.com/TheTeaGuns Commsor on Twitter: https://twitter.com/commsor2021-03-1128 min
Caffeine with DavidMac Reddin – Community Metrics that Matter (Commsor)Mac Reddin is the founder of Commsor, which is a tool that puts all of your community data into one place. Mac also runs a Slack community for community leaders called Community Club. In this episode, we spoke about the rapid growth of Mac's company, how it feels when everything starts to take off, and Mac's perspective on the community metrics that matter.You can check out Mac at...https://www.commsor.com/https://the.community.club/https://twitter.com/TheTeaGuns2020-12-0239 min
Action: The Pursuit Of Acting ExcellenceWelker White & Damian YoungWelker White is an actor with deep roots in theatre, film, and television. Most recently Welker completed shooting her third film with Martin Scorsese, The Irishman, opposite Al Pacino and Robert DeNiro. On stage Welker has performed on and off-Broadway as well as regionally, originating roles by playwrights Lisa Kron, John Patrick Shanley, Craig Lucas, Mac Wellman, David Ives, Keith Reddin, and many others. Welker holds an MFA in Directing from Brooklyn College, where she teaches in the MFA Acting program.Damian Young is a career actor with over 100 credited film and television appearances. His work spans the films...2019-09-2557 min
Missing the JokeHomeschooledWe have a three hour long episode packed with topics such as Stranger Things, Chick-Fil-A's new Mac and Cheese, more UCA campus drama, and being homeschooled. We welcome our next guest Kevin Urdaneta in the fifteenth episode of Missing the Joke.
Join us on Patreon: https://missingthejoke.com
We need ONE MORE patron so we can start selling stickers!
Call or text us if you have anything to add while you are listening to this episode: (501) 291-22182019-09-212h 36