Shows
The Agency Profit PodcastThe Untapped Lever: Maximizing Agency Value Through People & Leadership, with James FrielPoints of Interest0:00 – 1:25 – Guest Introduction: Marcel welcomes James Friel, serial entrepreneur, investor, and leadership expert, to discuss building scalable, profitable businesses through effective operations and leadership.1:26 – 3:08 – Journey from Corporate to Entrepreneurship: James shares his transition from aerospace and software engineering into consulting, entrepreneurship, and acquiring businesses, driven by a curiosity for how businesses function.3:09 – 4:48 – Building a Sellable Business: James outlines his core focus—helping founders create businesses that generate cash flow and are structured for potential exit through strong infrastructure and operational clarity.5:00 – 6:46 – The First Principle: Customer-Perceived Value: A business is only viable if customers see genuine value in its offerings...2025-08-0640 min
The Agency Profit PodcastThe Most Common Agency Pricing Mistakes, With Kristen KellyPoints of Interest0:00 – 0:13 – Introduction: Marcel Petitpas introduces the importance of pricing in agency profitability, emphasizing that even great delivery and project management can’t compensate for poor pricing strategy.1:00 – 1:39 – The Problem with Pricing Guesswork: Kristen Kelly explains that most agencies lack a formal pricing framework, often relying on gut feelings, competitor comparisons, or outdated rate cards.2:09 – 3:49 – “Vibe-Based” Pricing Explained: Marcel highlights how pricing decisions are frequently made without math or structure, leading to unclear expectations and poor profit outcomes.4:00 – 5:35 – Budget-First Pricing Pitfalls: Agencies that accept client budgets without recalibrating scope or checking for margin risk setting themselves up for failure from the o...2025-07-3026 min
The Agency Profit PodcastRecurring Revenue, More Freedom: Navigating the "Let's Build a SaaS" Trap, With Stephen NevillePoints of Interest0:00 – 1:05 – Introduction: Marcel introduces Stephen Neville, CEO of BugHerd, highlighting his background in agency work and his transition into running a SaaS company that helps agencies streamline QA and client feedback.2:24 – 3:10 – The Dream of SaaS: Marcel and Stephen discuss the allure many agency owners feel toward building a product, inspired by success stories like 37signals—often without fully grasping the implications.5:30 – 7:10 – Major Model Differences: Stephen outlines key contrasts between service and product businesses, including delayed ROI in SaaS, the shift from clients to customers, and the challenge of proving value before seeing returns.8:02 – 9:09 – Saying No at Scale: Product bus...2025-07-2338 min
The Agency Profit PodcastFractional COO vs. Operational Intelligence: What Agencies Actually Need , With Kristen KellyPoints of Interest0:00 – 1:20 – Guest Introduction: Marcel introduces Kristen Kelly and sets the stage for a deep dive into the roles of fractional COOs versus building operational intelligence within growing agencies.1:21 – 2:25 – The $1M Growth Threshold: Kristen explains how agencies crossing the $1M mark often face operational strain and confusion about whether to hire help or improve their systems.2:26 – 5:05 – Defining a Fractional COO: Marcel outlines what a fractional COO typically does—bridging strategy and execution—and highlights the lack of standardization across ops roles in agencies.5:06 – 7:59 – Scope Differences by Agency Size: The team discusses how the expectations and responsibilities of a COO differ dramati...2025-07-1632 min
The Agency Profit PodcastGoing from Solo Consultant to Firm Builder, With Michael ZipurskyPoints of Interest0:31 – 1:09 – Welcome & Guest Intro: Marcel introduces Michael Zipursky, founder of Consulting Success, highlighting his global impact helping consultants build six- and seven-figure businesses that align with their ideal lifestyles.2:33 – 4:11 – Consulting Success Origins: Michael shares how his early ventures led to launching Consulting Success with his cousin, aimed at sharing lessons learned and helping others avoid common pitfalls in consulting.6:02 – 6:24 – Agencies vs. Consulting Firms: Marcel and Michael discuss the blurring lines between agencies and consulting firms, noting how business models are converging and overlapping more than ever.6:30 – 9:39 – AI in Consulting: Michael unpacks the impact of AI on consulting, emph...2025-07-0939 min
The Agency Profit PodcastHow to Choose the Right Project Management Tool for Your Agency , With Carson PiercePoints of Interest0:00 – 1:14 – Introduction & Context Setting: Marcel introduces Carson Pierce, Parakeeto's Head Consultant, to discuss project management tools in the agency space and the fundamentals that remain relevant despite ever-changing software options.1:14 – 4:01 – Common Tools Used by Agencies: Carson outlines the most frequently used project management tools among Parakeeto clients, highlighting Asana, ClickUp, and Teamwork, and noting the emergence of all-in-one solutions like Scoro.4:01 – 6:02 – Complexity of the Tool Landscape: Marcel emphasizes the oversaturated, overlapping software market and categorizes tools by function—core PM, all-in-one, and emerging database-like tools like Notion and Airtable.6:02 – 8:20 – Evolution & Blurring Tool Categories: Discussion on how tool capabilities...2025-07-0236 min
The Agency Profit PodcastThe 3 Key Financial Metrics for Agency Success, With Jon MorrisPoints of Interest0:00 – 1:00 – Opening: Marcel introduces the episode’s focus on financial visibility and growth, and welcomes returning guest Jon Morris, CEO of Fiscal Advocate and creator of EngineBI.1:00 – 2:55 – Jon’s Background: Jon shares his journey from founding Rise Interactive to launching Fiscal Advocate, emphasizing the value of financial insights in scaling agencies.3:00 – 4:30 – Overview of Fiscal Advocate & EngineBI: Jon explains the core services of Fiscal Advocate—bookkeeping and FP&A—and how EngineBI enables forward-looking budgeting, forecasting, and business intelligence.4:30 – 6:45 – Clarifying the Relationship Between Fiscal Advocate & Parakeeto: Marcel and Jon outline how their services complement each other—Fiscal Advocate focuses on compan...2025-06-2533 min
The Agency Profit PodcastThe Role of Timesheets in Agency Profitability, With Kristen KellyPoints of Interest1:08 – 2:17 – Why Time Tracking Still Matters: Kristen and Marcel introduce the episode’s goal—to reframe time tracking from a frustrating chore into a strategic advantage for agencies.2:28 – 4:59 – Debunking Common Misconceptions: Marcel breaks down the three common arguments against time tracking, particularly the mistaken belief that it's only relevant for time-and-materials billing.5:04 – 6:19 – Understanding the Agency Business Model: Marcel explains why all service businesses, regardless of pricing model, must measure time to truly understand costs and profit margins.6:33 – 8:39 – When Time Tracking Becomes Non-Negotiable: The hosts argue that the ideal conditions for skipping time tracking rarely exist—most agencies operate in to...2025-06-1833 min
The Agency Profit PodcastProper Revenue Recognition for Agencies, With Rich BrettPoints of Interest1:09 – 2:28 – Meet Rich Brett: Rich shares his background in agency finance and how he now serves 12–15 agencies monthly by bridging gaps between finance, operations, and strategy.2:29 – 4:03 – The FinOps Mindset: Rich defines FinOps as the intersection of finance and operations—connecting financial data with the reality of agency delivery for more meaningful insights.4:04 – 6:02 – Rate Cards and Data Integrity: The duo explores how operational metrics like utilization and recovery must align with financial planning, especially when building rate cards.6:03 – 9:03 – Revenue Recognition Fundamentals: Rich explains revenue recognition as booking revenue based on delivery progress rather than invoice or payment dates, providing a m...2025-06-1138 min
The Agency Profit PodcastTop-Down vs Bottom-Up Forecasting, With Kristen KellyPoints of Interest0:00 – 1:00 – Introduction to Forecasting Challenges: Marcel and Kristen set the stage by identifying forecasting as a critical but often misunderstood aspect of agency operations, particularly in scaling businesses.1:06 – 2:30 – Defining Forecasting’s Importance: They explain how forecasting provides the necessary visibility to manage capacity, revenue, and key metrics, forming the foundation for informed decision-making.2:47 – 3:48 – Forecasting as a Management Function: Marcel discusses how balancing workload and staffing is a core leadership task, becoming more complex and high-stakes as agencies grow in size.5:05 – 6:17 – Bottom-Up Forecasting Explained: Marcel describes the traditional method of forecasting via detailed task-level planning, often used by project manager...2025-06-0434 min
The Agency Profit PodcastTaking Action on Profitability Improvements, With Mandi EllefsonPoints of Interest0:00 – 1:18 – The Real Growth Blocker: Mandi kicks off by addressing how many agency owners avoid growth-driving actions not due to lack of knowledge, but due to fear and discomfort. Commitment to transformation must outweigh resistance.2:22 – 3:53 – Mandi’s Mission at Hands-Off CEO: Mandi shares her focus on helping service-based agencies scale sustainably and profitably by building systems that allow businesses to grow without the owner being in the weeds.4:00 – 5:15 – Understanding Delivery Margin: Marcel introduces delivery margin as a core profitability metric—the portion of revenue left after delivering services, which can fund growth, overhead, and profit.5:23 – 7:23 – Charging More for the Same Wo...2025-05-2840 min
The Agency Profit PodcastDriving Agency Profitability Through Smarter Contracting, With Tiffany KempPoints of Interest1:14 – 2:53 – Introduction: Marcel introduces Tiffany, who explains her firm’s mission to help agencies use contracts as strategic tools rather than just legal formalities.3:06 – 4:08 – Why Contracts Get a Bad Rap: Many agencies view contracts purely as legal protection, missing their potential to strengthen client relationships and reduce future conflicts.4:38 – 6:02 – Misguided Legal Focus: Agencies often waste time on low-risk legal scenarios instead of focusing on practical issues that more commonly disrupt projects, like miscommunication.7:01 – 8:56 – Real Risks Are Operational: Most issues arise not from lawsuits, but from unclear responsibilities and client misunderstandings about what’s required to get good results.9:02 –...2025-05-1430 min
The Agency Profit PodcastPricing & Scoping for Agencies, With Marcel PetitpasPoints of Interest0:00 – 0:14 – Introduction to Pricing Framework: Marcel introduces a universal pricing formula that applies across all billing models, setting the stage for simplifying agency profitability assessments.0:54 – 1:38 – Solo Episode Overview: Marcel explains that the episode will draw from his All Agency Summit presentation, covering how to price profitably and choose optimal pricing models.1:50 – 3:08 – The Best Pricing Model: Marcel emphasizes that the "best" pricing model is the one that consistently delivers the best margin, not a specific method like value-based or hourly billing.5:22 – 6:59 – Differentiating Pricing and Scoping: He defines pricing as determining what the client will pay and scoping as calculating w...2025-05-0726 min
The Agency Profit PodcastProfit First for Agencies, With Mike MichalowiczPoints of Interest0:30 – 1:31 – Meet the Guest: Marcel introduces Mike as a prolific author and entrepreneur, best known for Profit First, and previews their deep dive into simplifying profitability for service businesses.2:00 – 3:36 – From Struggle to Simplification: Mike shares how his own entrepreneurial failures led him to journal his learnings, become an author, and dedicate his work to simplifying business for fellow entrepreneurs.4:00 – 4:58 – A Framework for Entrepreneurs: Mike explains the core business needs he addresses in his books—sales, profit, order, impact, and legacy—and how each book offers practical tools to tackle one of these pillars.5:06 – 6:31 – Rethinking Growth: Mike critiques the glorif...2025-04-3038 min
The Agency Profit PodcastThe Three Immutable Laws of Profitability, With Marcel PetitpasPoints of Interest1:02 – 1:38 – Intro: Marcel introduces the session as a condensed version of his All-in Agency Summit talk, aimed at equipping agencies with the key levers to diagnose and improve profitability.3:05 – 3:18 – 80/20 Profitability Focus: The goal is to give agencies 20% of the knowledge that provides 80% of the insight needed to take control of profitability, regardless of market conditions.4:28 – 6:27 – The Growth Trap Cycle: Agencies often get stuck in a cycle of hiring during growth, losing profitability, scaling again, and repeatedly encountering the same financial challenges at larger scales.6:42 – 7:01 – Identifying the Real Problem: Founders are urged to identify whether their agency's issue is ineffic...2025-04-2348 min
The Agency Profit PodcastHow to Appeal to More Clients Without Diluting Your Niche, With John MeyerPoints of Interest1:04 – 1:46 – Introduction of John Meyer: Marcel introduces John Meyer, highlighting his experience as a successful agency owner, seller, and current business coach.2:10 – 2:30 – John's Current Focus with Leadmore: John explains his mission with Leadmore: coaching agency owners to avoid solopreneur traps and scale their businesses.2:30 – 3:11 – "No More Solo" Coaching Program: Details of John's group coaching for agencies in the $100k-$400k range focused on delegation and growth.3:11 – 3:37 – Coaching for Scaling Agency CEOs: Information on John's one-on-one coaching for CEOs aiming to delegate and further scale their agencies beyond $500k.4:32 – 5:30 – The Founding Story of Lemonly: John recounts the pivot from a broad d...2025-04-1633 min
The Agency Profit PodcastHow to Downsize Your Agency, With Carson PiercePoints of Interest0:00 – 0:23 – Small Cuts, Big Impact: Marcel explains how trimming small recurring expenses added up to $7K/month in potential savings.1:32 – 2:44 – Market Uncertainty Hits Everyone: Carson highlights how client indecision is stalling agency pipelines across the industry.3:04 – 3:23 – Opportunity in Unstable Times: Marcel frames uncertainty as a chance to optimize, streamline, and future-proof the business.4:02 – 4:36 – Sales Slowdowns and Staffing Pressure: Agencies must balance shrinking pipelines with existing team and overhead costs.5:02 – 5:25 – Avoiding Cost-Cutting Traps: Downsizing without strategy can hollow out delivery capacity and worsen long-term profitability.6:02 – 6:36 – Overhead First, Not Production: Carson shares a personal lesson on the importance of reducing overhead ove...2025-04-0948 min
The Agency Profit PodcastFinancial Planning for Agency Owners, With Jason PeckPoints of Interest01:01 – 01:46 – Meet Today’s Guest: Jason Peck: Jason, a certified financial planner at EverWise Wealth Management, joins the show to share how agency owners can build wealth, protect their families, and stop relying solely on their business for financial freedom.05:00 – 06:10 – Unique Challenges for Agency Owners: Jason outlines what makes agency finances different—volatile income, illiquid equity, and a heavy reliance on the owner’s involvement in day-to-day operations.08:56 – 10:21 – Why You Must Build Wealth Outside the Business: Jason explains the risks of having all your financial eggs in the agency basket and how diversifying can protect you from unexpected li...2025-04-0232 min
The Million Dollar Agency#26 AI, Automation & Profit: The Future of Agency Growth with Marcel PetitpasWant to know more? Message us here!Your agency isn’t a cash machine… YET.Most agencies leak money without even realizing it. You think you’re crushing it, but your margins are shrinking, your team’s overworked, and profits aren’t scaling with revenue.💡 Enter Marcel Petitpas—head coach at SaaS Academy and co-founder of Parakeeto—who’s breaking down the exact metrics and systems that separate struggling agencies from scalable, high-profit businesses.🔥 Here’s what you’ll learn:✅ The 3 key metrics you MUST track to keep your agency profitable✅ Why most ag...2025-04-0154 min
The Agency Profit PodcastBuilding a Model for Your Agency, With Carson PiercePoints of Interest00:51 – 01:14 – Meet Today’s Guest: Carson Pierce: Carson, a fan favorite at Parakeeto, joins the show to discuss a key challenge for agency owners—transitioning from expert to CEO while managing financial complexities.02:01 – 03:10 – The Common Agency Struggle: Many agency owners are incredible at their craft but struggle with the financial side of running a business, leading to inefficiencies and profit loss.05:01 – 06:40 – The Knowledge Gap in the Agency World: Historically, there hasn’t been much comprehensive content available to help agency owners understand the financials of their business, making it difficult to navigate profitability challenges.09:01 – 11:00 – Breaking Down Agency Finances: Marce...2025-03-2635 min
The Agency Profit PodcastProve Your Value & Increase Retention, With Mari-Liis VaherPoints of Interest01:09 – 01:46 – Meet Today’s Guest: Mari-Liis Vaher: Marketing pro, entrepreneur, and author of The Greatest Marketer in the World, Mari-Liis is here to help agencies prove their value and keep clients happy.03:04 – 03:40 – The Big Marketing Trust Issue: Ever had a client drop you out of nowhere, even though you were hitting all their goals? Mari-Liis explains why so many agencies struggle to prove their worth.07:10 – 07:57 – Marketing Is More Than Just Ads: Think marketing is just running social media and ad campaigns? Mari-Liis breaks down why it’s actually a full system that needs to align with sales and leader...2025-03-1941 min
The Agency Profit PodcastUnderstanding Your Agency Model, With Carson PiercePoints of Interest00:55 – 01:14 – Meet Today’s Guest: Carson Pierce: Carson, a fan favorite at Parakeeto, joins the show to chat about a big shift in the agency world—why more agencies are ditching big teams in favor of lean, contractor-driven models.01:34 – 02:29 – Agencies Are Shrinking Their Core Teams: Carson talks about a growing trend—agencies are keeping their leadership and strategy teams small while outsourcing most of the production work to contractors, freelancers, and offshore talent.03:08 – 05:05 – Why Agencies Are Outsourcing More Work: Marcel breaks down the big reasons behind this shift, including rising salaries, AI shaking things up, a tough economy, and...2025-03-1232 min
Sell With AuthorityHow to Avoid Profitability Traps, with Marcel PetitpasI am over the moon excited to have today’s brilliant guest expert returning to this episode of Sell With Authority. If you’re meeting Marcel Petitpas for the first time — he was my guest generously sharing his wisdom in episodes 95 and 111 of the SWA podcast. He’s off the charts awesome! If you don’t already know Marcel, he’s the CEO and Co-Founder of Parakeeto — and an expert on agency profitability. Today, we dive deep into a critical topic: why scaling your agency without keeping a close eye on profitability can actually do more harm than good.2025-03-0548 min
The Agency Profit PodcastBalancing Creativity and Profitability, With Tim ThompsonPoints of Interest0:00 – 0:32 – Show Introduction & Guest Introduction: Marcel introduces Tim Thompson, Owner and Chief Revolution Thinker at RevThink. He shares how they met at the MYOB conference, where they bonded over deep discussions on agency profitability and creative business management.0:33 – 2:25 – Tim’s Background & The Journey to RevThink: Tim shares his career transition from Hollywood production, where he worked with legends like Ridley Scott and Steven Spielberg, to consulting creative studios. His firm, RevThink, now supports 750+ creative agency owners worldwide in building financially stable businesses.2:26 – 5:00 – The Challenge of Balancing Creativity & Profitability: Tim explains how many creative entrepreneurs struggle to balance financ...2025-03-0541 min
Powerful Marketing Tips podcastEP133: Why Most Marketing Efforts Fail and How to Boost Agency Profitability With Marcel PetitpasMany agencies think their biggest struggle is revenue. In reality, the real challenge often lies in profitability. Without understanding their true costs and margins, agencies can fall into the trap of chasing more clients without improving their bottom line.
In this episode of the Powerful Marketers podcast, Mari-Liis Vaher, co-founder of Powerful Marketers, sits down with Marcel Petitpas, CEO and co-founder of Parakeeto. Marcel specializes in helping agencies track the right metrics to improve profitability and make data-driven decisions.
💭 Key discussion points:
1️⃣ Why profitability matters more than revenue?
2️⃣ The Four MVPs Process (mi...2025-02-2742 min
The Agency Profit PodcastThe Process Behind Profit Management, With Kristen KellyPoints of Interest0:24 – 0:54 – Show Introduction & Guest Introduction: Marcel introduces Kristen Kelly, highlighting her expertise in operations and agency profitability management.1:01 – 1:45 – The Three-Part Profitability Management System Overview: Kristen recaps the framework discussed in previous episodes: the right data, ensuring financial, delivery, and sales data are clean; the right framework, having clear metrics and understanding relationships; and the right process, implementing structured cadences for decision-making.1:46 – 3:07 – Why Process is Often the Missing Piece in Profitability Management: Marcel explains that many agencies mistakenly view profitability management as an event rather than an ongoing process. He highlights common pitfalls, such as assuming data will always...2025-02-2640 min
The Agency Profit PodcastVisual Client Communication & Building SaaS in an Agency, With Mikael DiaPoints of Interest01:04 – 01:35 – Guest Introduction – Mikael Dia of Funnelytics: Mikael Dia, former agency owner turned SaaS entrepreneur, shares his journey from running an agency to founding Funnelytics, a tool designed to visually map and analyze digital marketing funnels.06:24 – 08:20 – How Funnelytics Was Born: Funnelytics emerged from the need to overlay real marketing data on top of strategic visualizations, allowing agencies and marketers to prove and optimize their funnel strategies effectively.08:25 – 10:05 – The Importance of Visual Communication in Business: Marcel and Mikael discuss how visual communication aids in client understanding, enhances learning, and fosters trust, a principle rooted in adult learning theory.10:42 –...2025-02-1938 min
The Agency Profit PodcastWhy Most Reporting Systems Fail, & What to Do Instead, With Ben ZittlauPoints of Interest01:00 – 01:45 – Guest Introduction: Marcel welcomes back his co-founder, Ben Zittlau, highlighting his expertise in data operations and agency growth strategies.03:35 – 05:50 – Scaling Data Operations: Lessons from Jobber: Ben shares insights from his experience at Jobber, detailing the challenges of building and scaling a data operations team in a fast-growing company.08:43 – 13:14 – Why Agencies Struggle to Get Insights from Their Data: Discussion on how agencies collect vast amounts of data across multiple tools but fail to derive meaningful insights due to fragmentation and inconsistency.13:15 – 16:05 – The Myth of a “Single Source of Truth: Marcel and Ben challenge the common belief that pushing all d...2025-02-1251 min
The Agency Profit PodcastIs White Label The Future of Agencies?, With Manish DudharejiaPoints of Interest01:02 – 01:28 – Introduction to Manish Dudharejia: Manish Dudharejia, founder of E2M, is introduced as a leader in white label agency services, serving over 300 agencies globally with a focus on profitability and scalability.01:34 – 02:45 – Manish’s Journey and E2M’s Growth: Manish shares how E2M evolved from serving diverse clients to specializing in white label services for agencies, growing to a 270+ member team over 12 years.03:04 – 04:36 – Building a Culture of Excellence: Manish credits E2M’s success to a strong team and culture, emphasizing the importance of effective communication, realistic expectations, and timely delivery of high-quality services.07:01 – 08:15 – Shifts in the White La...2025-02-0537 min
The Agency Profit PodcastBreaking Down Earned Revenue to Drive Better Agency Decisions, With Ben ZittlauPoints of Interest01:00 – 01:50 – Episode Kickoff and Guest Introduction: Marcel introduces Ben Zittlau, his co-founder and the “brains behind the operation” at Parakeeto, highlighting Ben’s instrumental role in shaping the company’s philosophies and tools.01:51 – 04:25 – Ben’s Background and Early Career: Ben shares his journey from studying electrical engineering to becoming deeply involved in startups, entrepreneurship, and eventually co-founding Parakeeto, along with his notable work at Jobber.04:26 – 06:44 – Lessons from Jobber and Shaping Profitability Frameworks: Ben reflects on his time at Jobber, where he observed how businesses transformed when they understood profitability over revenue, a realization that shaped Parakeeto’s focus.06:45 – 07:22 –...2025-01-2942 min
The Agency Profit PodcastFirst Principles Software Implementation In Your Agency, With Henrik BeckerPoints of Interest00:51 – 01:29 – Introduction to Henrik Becker: Marcel introduces Henrik Becker, an expert in agency coaching, EOS implementation, and CRM systems, now leading Rev Hops to improve agency sales and marketing systems.01:30 – 02:13 – Henrik’s Career Journey: Henrik details his evolution from systematic marketing in 2010 to specializing in CRM platforms like Salesforce and HubSpot, emphasizing management systems for success.03:42 – 04:48 – Aligning CRM with Operations: Marcel and Henrik stress that CRMs and operational tools should address fundamental business issues, adopting a first-principles approach to technology.04:49 – 07:04 – Common CRM Problems: Henrik identifies signs of ineffective CRM use, such as Excel dependency, poor adoption, and data inaccurac...2025-01-2237 min
The Agency Profit PodcastFrom Silos to Synergy: Building an Integrated Approach for Your Agency, With Kristen KellyPoints of Interest00:52 – 01:17 – Guest Introduction and Episode Overview: Marcel introduces Kristen Kelly, a member of the consulting team, and previews the episode’s focus on agency management trends, particularly on improving profitability and breaking down silos.02:57 – 05:00 – Challenges with Siloed Agency Models: Kristen explains how siloed operations between sales, delivery, and finance lead to fragmented data, inefficiencies, and breakdowns during planning and execution.05:00 – 07:30 – Modern Agency Realities and Challenges: Marcel highlights the need for integrated systems due to changing client relationships, dynamic pricing models, and rising economic pressures, which strain traditional agency structures.07:30 – 10:00 – What Integrated Agency Management Looks Like: Marcel introduces the con...2025-01-1538 min
Seven Figure Agency Podcast with Josh NelsonHow to Improve Your Agency’s Profitability with Marcel PetitpasRunning a digital marketing agency is no small feat, and Marcel Petitpas knows this better than most. Through his journey from struggling margins to agency profitability expert, Marcel’s story is filled with lessons, insights, and actionable strategies. Let’s dive into how he overcame challenges, discovered his niche, and maximized success with the help [...]
The post How to Improve Your Agency’s Profitability with Marcel Petitpas appeared first on Seven Figure Agency.2025-01-1454 min
The Agency Profit PodcastLessons From the Operations Trenches, with Ryan McNamaraPoints of Interest00:49 – 01:50 – Introduction to Ryan McNamara: Marcel introduces Ryan McNamara, Head of Operations at Rise at Seven, and highlights his impressive journey from startup founder to agency leader.01:51 – 03:00 – Building Rise at Seven: Ryan discusses the rapid growth of Rise at Seven, their creative-first, search-driven approach, and their international presence in the UK and US.04:21 – 05:40 – Defining Operational Leadership: Ryan explains the challenges and responsibilities of operational leadership, emphasizing the importance of understanding finance, team dynamics, and business goals.08:11 – 09:20 – The Rise of Operations in Agencies: The growing emphasis on operations and finance as key to agency survival is discussed, with insights on...2025-01-0844 min
The Agency Profit PodcastThe Problem With Benchmarking and What to Do InsteadPoints of Interest00:00 – 00:47 – Intro and Gratitude: Marcel thanks listeners and sets up the episode's focus on benchmarking traps and performance evaluation.00:47 – 01:33 – The Benchmarking Trap: Marcel introduces the risks of relying on external benchmarks instead of understanding your agency’s internal performance model.01:33 – 02:53 – Rate Benchmarking Limitations: Marcel explains why comparing rates fails to provide meaningful insights, especially with modern pricing models.02:53 – 05:00 – Flat Fees and Efficiency: He discusses the rise of value-based and project pricing, and how efficiency affects realized rates.05:00 – 06:08 – Realized Rates vs. Rate Cards: Marcel highlights that listed rates (rate cards) rarely reflect the actual rates agencies earn.06:08 – 07:29 – The Power of Average Billa...2025-01-0132 min
The Agency Profit PodcastHow to Prove Your Impact to Clients, with Chris TaylorPoints of Interest00:47 – 01:38 – Chris’s Background: Chris shares his experience supporting consultants and facilitators in achieving measurable impact.02:07 – 03:04 – The Challenge of Change Management: Agencies face difficulty educating stakeholders and driving meaningful organizational change.04:03 – 05:26 – Behavior Change Precedes Results: Chris explains the importance of tracking behavior shifts that lead to KPI improvements.05:26 – 06:33 – Ambiguity in Brand Strategy: Marcel highlights challenges caused by subjective opinions and delayed results in brand strategy.08:31 – 09:44 – Three Requirements for Behavior Change: Chris identifies a clear path, motivation, and knowledge as key to driving behavioral change.13:43 – 15:06 – Chunking Tasks into Smaller Steps: Chris emphasizes reducing ambiguity with small, actionable steps to drive progress.19...2024-12-2535 min
The Agency Profit PodcastPreparing Your Agency for 2025: Lessons from 2024 and Future Trends, with Carson PiercePoints of Interest00:42 – 01:16 – Industry Stats Nerd: Marcel highlights Carson’s expertise in analyzing agency reports and introduces the core topic of navigating the agency world’s "new normal."03:00 – 04:10 – Financial Challenges in 2024: Carson explains how financial tightening, including cash flow and reserve issues, has become a significant pain point for agencies in the past year.04:11 – 06:15 – The “New Normal” for Agencies: Discussion about how the agency landscape is stabilizing into a "new normal," marked by consistent challenges and tighter margins.06:16 – 10:10 – Impact of Market Maturity and Global Trends: Marcel outlines how market maturity, globalization, AI, and freelancing trends are reshaping the competitive environment...2024-12-1834 min
The Agency Profit PodcastKeys to Becoming a Profitable Creative, with Patrick O'ConnellPoints of Interest00:47 – 01:46 – Meet Patrick O’Connell: Marcel introduces Patrick and previews their discussion on building a profitable design or creative services business.01:46 – 02:41 – Patrick’s Journey to Success: Patrick shares how he transitioned from a nine-to-five to running a design agency, helping clients bring physical products to market while mentoring other designers.02:41 – 03:44 – The Chocolate and Broccoli Approach: Marcel and Patrick discuss the balance between delivering what clients want (chocolate) and the deeper strategies they need (broccoli).03:44 – 07:07 – Two Key Challenges for Creatives: Patrick outlines common struggles—spending too much time on craft over strategy and not understanding the math behind profitability.0...2024-12-1152 min
The Agency Profit PodcastWhy Managing Ops Data is so Damn Hard... , With Kristen KellyPoints of Interest00:01 – 00:43 – Welcome and Introduction: Marcel introduces Kristen Kelly, Parakeeto's newest team member, highlighting her quick ramp-up and prior involvement with the company.00:44 – 01:40 – Kristen's Background: Kristen shares her 20 years of agency experience, spanning six agencies, with a focus on account/project management and operations.01:41 – 02:50 – The Role of Operations: Kristen reflects on falling in love with operations at a startup agency, emphasizing its analytical and leadership demands.02:51 – 03:48 – Challenges of Operations: Marcel describes the ambiguous and multifaceted nature of operations roles, with operators often stepping in to resolve the business's weak areas.03:49 – 05:07 – The Complexity of Data Integration: Marcel explains how operators are of...2024-12-0435 min
Independence by Design™#417: Mastering Profitability in a Professional Services Firm with Marcel PetitpasIn this episode of Independence by Design™, I sit down with Marcel Petitpas, a visionary in operational clarity and profitability for professional services. Marcel's journey as the CEO of Parakeeto has been marked by solving one of the most complex puzzles in professional services—mastering profitability through operational data. We explore his personal story, dive deep into the challenges of scaling service businesses, and uncover practical insights that any owner-operator can use to create scalable, profitable growth. Watch on YouTube
Marcel shares actionable frameworks for understanding and improving delivery margins, aligning operations and finance, and t...2024-11-281h 22
The Agency Profit PodcastThe Future of Agency Positioning, with Chris DuBoisPoints of Interest02:02 – 02:20 – The Prism Model: Chris introduces his "Prism Model," a framework for evaluating if a problem is worth solving. The model focuses on identifying problems that are painful, recurring, impactful, solvable, and marketable, helping agencies vet business ideas and align their offerings with market needs.05:21 – 05:40 – Service Saturation: Chris discusses the dangers of service saturation, where agencies compete on price and deliverables instead of outcomes, often leading to commoditization and reduced profitability.09:32 – 09:50 – Niching Down with a Purpose: Marcel and Chris explore the common mistake agencies make when niching based on services or verticals, emphasizing the importance of centering on...2024-11-2743 min
The Agency Profit PodcastWhy You're Failing at Profitability ReportingPoints of Interest00:01 – 01:00 – Introduction to Data Systems: Marcel introduces the episode’s focus on designing data systems that empower agencies and businesses to make data-driven decisions with clarity and alignment.01:00 – 02:30 – Why Agencies Struggle with Data: Marcel explains why many agencies face challenges in getting value from their data, often due to incorrect frameworks and a lack of process around data management.03:00 – 04:20 – The Pendulum of Tools: Marcel discusses how agencies often swing between using specialized tools and all-in-one platforms, creating unnecessary change management that doesn’t solve core data issues.05:00 – 06:15 – Outdated Billing Models in Agency Systems: Marcel explains how traditional agency f...2024-11-2024 min
Entrepreneur ConundrumProfitability Made Simple: Insights from Marcel Petitpas on Metrics That MatterEpisode Notes:Guest Introduction: Marcel Petitpas, CEO and co-founder of Parakeeto, specializing in agency profitability optimization.Background: Marcel’s journey from identifying a key gap in agency metrics to creating Parakeeto, which provides actionable data for agencies.Ideal Clients: Agencies in the digital and creative spaces, typically working on website and digital design projects and looking to optimize profitability.Organic Growth: Marcel’s approach to audience building by partnering with industry influencers, rather than focusing on paid ads.Operational Insight: Parakeeto’s framework simplifies understanding profitability, future planning, and project estimation, especially for agencies.Time Tracking & Team Engagement: Marcel...2024-11-1832 min
The Agency Profit PodcastHow to Use Narrative Psychology in Service Design, With Kristian AlomaPoints of Interest00:01 – 00:42 – Introduction to Guest: Marcel introduces Dr. Kristian Alomá, PhD, an expert in narrative psychology and author of Start With the Story, to discuss the power of storytelling in agency service design.00:48 – 01:14 – Background on Narrative Design: Kristian introduces his agency, Threadline, and explains narrative design as applying storytelling principles to branding, marketing, and business strategy.01:52 – 02:18 – What is Narrative Psychology? Kristian describes narrative psychology as the study of how people make sense of experiences through storytelling, emphasizing its importance in understanding client relationships.03:10 – 04:20 – Power of Storytelling: Marcel and Kristian discuss how storytelling resonates with both logical and emotional thinkin...2024-11-1335 min
The Agency Profit Podcast20 Years of Agency Wisdom: Insights for Maximizing Client Success, with Carson PiercePoints of Interest00:01 – 00:41 – Introduction: Marcel kicks off the episode with excitement, announcing the podcast's new weekly schedule, alternating between general content and Parakeeto-focused episodes.00:42 – 01:27 – Introducing Carson Pierce: Marcel introduces Carson Pierce, Parakeeto’s head consultant, with over two decades of experience in the agency world, emphasizing his popularity and unique career journey.02:02 – 03:00 – Carson’s Background: Carson shares his unconventional path, starting as a daycare owner before transitioning into agency work, becoming a developer, and eventually leading in project management.06:21 – 07:03 – Struggles in Resourcing: Carson recounts the challenges of resource management early in his career, highlighting the stress and inefficiency caused by a lack of...2024-11-0638 min
The Agency Profit PodcastThe State of Selling Fractional CMO Services, With John JantschPoints of Interest00:44 – 01:55 – Evolution of Duct Tape Marketing: John explains how he developed a structured marketing system that focuses on strategy before tactics, addressing the unique challenges of smaller businesses.02:43 – 03:09 – Growth of the Duct Tape Marketing Ecosystem: John talks about the expansion of his framework, which has now been adopted by over 400 certified agencies and consultants.03:09 – 04:31 – Research on Fractional CMOs: John introduces his latest research on fractional CMOs and the increasing demand for this part-time, high-level marketing leadership role in the industry.05:06 – 06:51 – Solo Consultants vs Larger Firms: John and Marcel discuss how fractional C...2024-10-3033 min
The Agency Profit PodcastHow to Transition from Entrepreneur to CEO, with Jason SwenkPoints of Interest00:01 – 00:44 – Marcel’s Introduction: Marcel Petitpas welcomes listeners to the Agency Profit Podcast and introduces Jason Swenk, a returning guest and friend of the show, known for his agency expertise and role as the founder of Agency Mastery 360.00:44 – 01:33 – Jason’s Background: Jason Swenk shares his journey of starting his first agency by accident in 1999, growing it to eight figures, and eventually selling it. He reflects on how he transitioned from agency founder to advisor and coach.02:20 – 02:55 – Success with Major Clients: Marcel highlights Jason’s success with major clients such as Lotus Cars and Hitachi, as Jason reflects on growin...2024-10-1638 min
The Digital Agency Growth PodcastMarcel Petitpas on Strategies for Improving Delivery Margin and Agency ProfitabilityEvery agency owner wants to make sure that their business is as profitable as possible. But as an agency grows and there are more clients and employees to take care of and line items to consider, how do we peel back the layers to discover what’s holding us back from being more profitable? Marcel Petitpas is back again this week to share his insights into improving your profitability, positioning your agency, and more. This week, episode 230 of The Digital Agency Growth Podcast is about strategies for improving delivery margin and agency profitability!Watch ou...2024-10-0250 minThe Agency Profit PodcastUsing Client Stories to Increase Retention, With Ian GarlicPoints of Interest00:01 – 00:44 – Marcel’s Introduction: Marcel Petitpas welcomes listeners to the Agency Profit Podcast and introduces his guest, Ian Garlic, founder of Video Case Story and author of Video Testimonials That Land the Big Fish.01:11 – 02:54 – Ian’s Background: Ian shares his journey, including nearly 20 years in marketing, starting in commercial real estate and evolving to become a marketing consultant for attorneys and agencies, focusing on YouTube and video case stories.03:35 – 04:53 – Understanding Client Impact Through Storytelling: Ian emphasizes the importance of understanding the transformation businesses create for clients, and how telling compelling stories of that transformation can attract new business and...2024-10-0230 minThe Agency Profit PodcastHow Positioning & Go to Market Impacts Agency Valuation, With Shiv NarayananPoints of Interest00:49 – 01:52 – Shiv's Background: Shiv shares his journey from building and selling a company to now running How To SaaS, where he works with private equity investors and software companies on marketing strategies.01:53 – 02:51 – Marketing for Private Equity: Shiv explains his company’s focus on providing marketing due diligence, strategy consulting, and fractional CMO services to private equity firms and software companies.02:52 – 03:41 – The Power of Positioning: Marcel highlights the uniqueness of Shiv’s focus on private equity, differentiating How to SaaS in the market by addressing specific investor needs.06:06 – 07:40 – Product Market Fit: Shiv talks about the creation of a new market categor...2024-09-1835 minThe Agency Profit PodcastSales Philosophies to Help Boost Your Agency, With Taylor WelchPoints of Interest00:01 – 00:48 – Introduction: Marcel Petitpas welcomes Taylor Welch, a seasoned sales and marketing expert, to discuss aligning sales incentives with client success, sharing insights from Taylor’s extensive experience.00:48 – 01:20 – Background: Taylor Welch introduces himself, sharing his journey from a touring musician to building a portfolio of companies, and the challenges he faced balancing business growth with family life.01:20 – 03:43 – Early Business Struggles: Taylor discusses his initial struggles with scaling businesses, the pitfalls of rapid growth, and the realization that he needed to prioritize both business and family.03:43 – 04:44 – Scaling Challenges: Marcel and Taylor explore the challenges of scaling businesses too quickly, the r...2024-09-0440 minThe Agency Profit PodcastGetting your EOS Scorecard Right, with Mark O’DonnellPoints of Interest00:01 – 00:41 – Introduction: Marcel Petitpas welcomes Mark O'Donnell, the leader of EOS Worldwide, to discuss the Entrepreneurial Operating System (EOS) and its impact on businesses, focusing specifically on data and scorecards.02:04 – 03:38 – What is EOS?: Mark O'Donnell provides an overview of EOS, explaining its core components—Vision, Traction, and Healthy—and how it helps businesses align their leadership teams and execute their vision effectively.04:37 – 07:08 – Mark’s Journey to EOS Leadership: Mark shares his background, including his transition from running a vertically integrated pharma and biotech services business to becoming the CEO of EOS Worldwide.07:08 – 08:18 – Data and Scorecards in EOS: The conversation...2024-08-2138 minThe Agency Profit PodcastExit Planning Strategy, with David TobinPoints of Interest00:01 – 00:36 – Introduction: Marcel Petitpas welcomes David Tobin, a mergers and acquisitions expert, to discuss strategies for successful business exits.01:09 – 02:52 – David’s Background: David shares his journey from starting his first business in college to founding TobinLeff, focusing on his niche in financial services and exit planning.04:26 – 06:37 – Exit Strategies: David outlines various exit strategies, including selling to another agency, management buyouts, ESOPs, and financial sponsors.08:20 – 10:13 – Planning for Exit: David and Marcel discuss how firm owners can think through and plan for their exit, considering different options and what might be most applicable to them.13:58 – 15:58 – Current Market Conditions: David talks about how...2024-08-0734 minThe Agency Profit PodcastIndependence By Design, with Ryan TansomPoints of Interest02:02 – 02:20 – Ryan's Framework: Marcel explains how Ryan Tansom's "Independence by Design" framework has transformed his view on his own business.03:32 – 05:03 – Owner-Operator Challenges: Ryan describes the challenges of owner-operators and the importance of achieving true independence through sustainable business practices.05:09 – 06:47 – Systems for Independence: Ryan highlights various systems (EOS, scaling up, OKRs) that help owner-operators achieve freedom of time and money.08:13 – 09:19 – Understanding the Game: Ryan discusses the importance of understanding the true purpose of one's business and aligning it with personal goals.13:33 – 15:32 – Reverse Engineering Goals: Ryan and Marcel discuss the importance of reverse engineering lifestyle goals to determine necessary financial...2024-07-2437 minThe Agency Profit PodcastHow to Leverage M&A as a Growth Strategy for Your Agency, With Matt BodnarPoints of Interest00:54 – 01:39 – Matt’s Journey: Matt Bodnar shares his background, mentioning his experience at Goldman Sachs and his move to Nashville in 2011, where he bought his first IT service company.02:24 – 03:07 – M&A Realization: Matt explains how he stumbled into mergers and acquisitions and the importance of creative deal structures and the independent sponsor model.05:00 – 06:29 – Independent Sponsor Model: Matt discusses the independent sponsor model, which involves raising capital on a deal-by-deal basis, allowing him to start doing deals without needing a large fund.07:02 – 08:32 – Business Giveaway Deal: Matt shares an example of a 'business giveaway' deal where they acquired a data center, pay...2024-07-1038 min
Build a Vibrant Culture PodcastBoosting Business Efficiency: From Time Tracking to Profit Margins with Marcel PetitpasIn the latest episode of the "Build a Vibrant Culture" podcast, host Nicole Greer engages in a thought-provoking conversation with Marcel Petitpas, the CEO and co-founder of Parakeeto. Marcel is an expert in agency profitability optimization and serves as the head strategic coach at SaaS Academy by Dan Martell. They delve into the controversial topic of time tracking in service-based businesses, discussing its impact on company culture and profitability. Marcel shares strategies for implementing time tracking to foster trust and collaboration, emphasizing the importance of accurate data, clear expectations, an...2024-07-0238 minThe Agency Profit PodcastBuilding a Vibrant Agency Culture, With Nicole GreerPoints of Interest00:01 – 00:58 – Introduction: Marcel Petitpas introduces the episode and guest Nicole Greer, founder and CEO of Build a Vibrant CultureTM.00:59 – 02:14 – Guest Background: Nicole shares her journey and experience, highlighting her work with notable brands like State Farm and The Ohio State University.02:15 – 04:05 – Importance of Culture: Discussion on why culture is crucial for any organization and how it impacts team performance and business success.04:06 – 06:27 – Defining Culture: Marcel and Nicole explore what culture means in a workplace context, emphasizing behaviors, actions, and organizational values.06:28 – 08:11 – Challenges in Building Culture: Common challenges agencies face when trying to build and maintain a positive culture, es...2024-06-2646 minThe Agency Profit PodcastHow to Identify the Right Leadership Style, with Audrey Joy KwanPoints of Interest00:01 – 00:40 – Introduction: Marcel Petitpas introduces Audrey Joy Kwan, a seasoned leadership coach and agency consultant, discussing her extensive experience in agency leadership development. Audrey shares her transition from law to marketing, leading to a significant career in agency leadership.06:57 – 08:26 – Leadership Styles: Audrey discusses the selection of appropriate leadership styles for different agency scenarios, addressing common misconceptions.10:24 – 12:33 – Practical Example: Audrey provides an example from event management to demonstrate how leadership styles are adapted based on team competencies.14:51 – 16:00 – Leadership Framework: Discussion on a quadrant framework that helps identify appropriate leadership styles based on team member confidence and competence.18:50 – 20:09 – Flexibility in Leade...2024-06-1240 minThe Agency Profit PodcastHow to Design the Perfect Client Experience, with Joey TackettPoints of Interest00:00 – 05:32 – Opening Discussion: Marcel and Joey highlight the critical role of clear communication and the art of building client relationships in agency settings.05:34 – 08:36 – Joey's Insights: Sharing his journey as an agency owner and creative director, Joey delves into why effective communication is foundational to strong client relationships.08:38 – 12:30 – Trust Building: Marcel and Joey explore the importance of understanding client needs and establishing trust at the start of any client engagement.12:33 – 16:34 – Vision and Communication: Early client meetings focus on clear communication and vision setting to foster trust and understand clients’ needs, as emphasized by Joey.16:36 – 20:34 – Managing Scope Creep: The duo addresses the...2024-05-2945 minSell With AuthorityStrategic Moves for Agency Profit, with Marcel PetitpasThis episode of Sell With Authority is one I have been eagerly anticipating! I’m excited to reintroduce you to our special guest expert — because this conversation has been about 6-months in the making. When Marcel Petitpas, the Co-Founder and CEO of Parakeeto, joined us for Episode 95, the insights he shared were just the tip of the iceberg. That’s why I immediately extended the invitation for an encore. Marcel has an unparalleled understanding of agency profitability and the essential metrics we need to focus on as agency owners to ensure not just growth — but profitable...2024-05-1547 min
The Deep Specialization™️ PodcastWhat a Profitable Agency Is Made Of w/ Marcel Petitpas"The higher that gross margin is, the more optionality you have to make deliberate decisions about your agency." – Marcel Petitpas, Co-Founder & CEO of Parakeeto
Agency founders are often incredible visionaries when it comes to their core competency, but financials are rarely something they enjoy or excel at (pun intended). Between billable hours, shifting client scopes, clients scaling up or down, time-tracking, and pass-through costs, it’s no easy feat, either.
In that vein, today’s guest has seen seven-figure agencies being run fully out of spreadsheets (and he’s here to change that). Marcel Petitpas, agency fi...2024-05-1552 minThe Agency Profit PodcastWhen, Who, and How to Hire for Success, With Jamie Van CuykPoints of Interest00:01 – 00:40 – Introduction: Marcel Petitpas introduces the episode and guest Jamie van Cuyk, an expert in hiring and onboarding, who shares her extensive experience in helping entrepreneurs effectively grow their teams.01:20 – 02:43 – Company Overview: Jamie describes her role and the objectives of her company, Growing Your Team, emphasizing its focus on teaching small business owners to hire like professionals.02:43 – 05:12 – Hiring Challenges: The conversation shifts towards the challenges of hiring, the negative impacts of poor hiring decisions, and the potential positive outcomes of effective hiring practices.05:12 – 06:47 – Profitability through Hiring: Discussion on how proper hiring can lead to increased profitability and efficiency w...2024-05-1540 minThe Agency Profit PodcastRevolutionizing Leadership Through Trauma Healing, with Kelly CampbellPoints of Interest00:01 – 00:58 – Introduction: Marcel Petitpas introduces the episode and guest Kelly Campbell, a trauma-informed leadership coach. Discussion about Kelly’s new book, “Heal to Lead,” and their approach to trauma, leadership, and consciousness.01:03 – 01:21 – Kelly Campbell’s Professional Background: Kelly shares their professional journey from owning a digital marketing agency to becoming a trauma-informed leadership coach, focusing on the deeper motivations and fears that impact leaders.03:03 – 04:38 – The Importance of Addressing Trauma in Leadership: Marcel highlights the personal relevance of the discussion on trauma in leadership and its impact on personal development and business effectiveness.04:38 – 07:54 – Impact of Trauma on Leadership Styles: Kelly...2024-05-0138 min
The SaaS Academy PodcastThe Art of Profitability in SaaS and Service Businesses (with Marcel Petitpas) | Ep 22“We understood the problem very well, and it was a very real problem in the market.”Today, Johnny (@johnnypage13) and Matt (@mattverlaque) are joined by Marcel Petitpas, co-founder and CEO of Parakeeto as well as head strategic coach at SaaS Academy, as they explore Marcel's journey from a service business owner to a SaaS entrepreneur, emphasizing the importance of understanding one's business model and mastering operations for success. Marcel explores the transition from service to SaaS, emphasizing the importance of identifying real problems, strategic positioning, and efficient service delivery for profitability. The discussion offers valuable insights for SaaS...2024-04-2344 minThe Agency Profit PodcastHow to Price, Deliver & Sell Performance-Based Retainers, With Chris RudolphPoints of Interest00:01 - 00:21 - Introduction: Marcel introduces the episode and guest Chris Rudolph, a business coach specializing in helping agency owners grow their businesses and improve their lifestyles.00:21 - 01:05 - Chris’s Background: Chris shares his journey from starting in the fitness industry to coaching agency owners, emphasizing his accidental entry into the agency space.01:05 - 02:41 - Why Agencies?: Chris explains his focus on agencies, driven by their unique challenges and his passion for helping agency owners develop CEO skills they typically lack.02:41 - 03:11 - Changes in the Agency Landscape: Discussion on how COVID-19 and economic changes ha...2024-04-1735 minThe Agency Profit PodcastUnlocking Profits with Recurring Services, With Pete EverittPoints of Interest00:01-00:23 – Marcel kicks off the podcast by introducing Pete Everitt, a friend of the show, multi-agency owner, and coach specializing in helping agency owners with client acquisition and retention through recurring revenue.00:24-02:04 – Pete details his professional journey, from agency work in the UK to launching SEO Hive during the pandemic, and his coaching role for agency owners.02:04-02:25 – Discussion on the unique insights Pete offers by managing firms and coaching simultaneously.02:25-03:31 – Pete shares his career trajectory, including his start in agencies post-university and the eventual launch of his own agency in 2016.03:31-05:50 – The conversati...2024-04-0334 minThe Agency Profit PodcastBuilding Systems that Grow with Your Agency, With David JenynsPoints of Interest00:01-00:46 – Marcel kicks off the podcast by introducing David Jenyns, the genius behind a global agency that specializes in building business systems.00:47-02:12 – David opens up about his journey in the business world and what inspired him to pen down the book SYSTEMology.02:13-03:07 – Marcel and David get real about the struggles small businesses face when trying to grow, and how SYSTEMology swoops in to save the day.03:08-06:33 – David shares his own rollercoaster ride of running a digital agency, tackling hurdles like delegation and scalability head-on.06:34-08:27 – They dive into the telltale signs that scream, “H...2024-03-2036 minThe Agency Profit PodcastHow to Build a 5 Million Dollar Agency, With Michael WarkPoints of Interest00:01 – 00:40 – Introduction to the Episode and Guest: Marcel introduces Michael Wark and his expertise in finance for agencies.00:40-01:00 – Michael’s Background and Passion for Agency Finance: Michael shares his excitement for the topic and his background in financial services.01:00-01:45 – The Role of a Virtual CFO for Agencies: Discussion on how Michael serves as a virtual CFO for agencies worldwide, blending operations with finance.02:10-03:18 – Why Michael Started Trimline and Focus on Agencies: Michael’s journey from corporate to entrepreneurship, focusing on creative agencies.04:15-05:15 – The Importance of Management Accounting Over Tax Accounting: Insights on how focusing on...2024-03-0639 minSell With AuthorityStrategic Planning for Growth & Profit, with Marcel PetitpasFor this episode of Sell With Authority, we invited a guest expert to help us navigate the critical intersection between growth and profitability in the agency world. Joining the podcast is Marcel Petitpas, CEO and Founder of Parakeeto. Not only is he the brains behind Parakeeto, but he’s also a sought-after speaker, podcast host, and consultant specializing in agency profitability optimization. Marcel helps agencies measure and improve their profitability by simplifying operations and reporting systems. As we charge forward into 2024, we’re all about growing revenues, expanding our teams, and achieving new heights. But here’...2024-01-2443 minThe Agency Profit PodcastThe 3 Steps for Creating Clarity in Your Agency Operations, With Melissa MorrisPoints of Interest0:00 - 2:26 - Introduction: Marcel introduces Melissa Morris and her background.2:26 - 4:48 - Importance of Operations: Discussion about the role of operations in agency success.4:48 - 8:21 - Common Challenges: Melissa talks about common challenges agencies face.8:21 - 11:30- The Scope Creep Issue: Marcel discusses the issue of scope creep.11:30 - 13:45 - Team Clarity and Training: Melissa emphasizes the importance of team clarity and training.13:45 - 15:27 - Integrating Operations Early: The conversation touches on integrating operations early in an agency.15:27 - 16:02 - Starting with Conversation: Melissa talks about starting with a conversation when dealing with agency owners.16:02...2023-12-1326 min
EGGS! The PodcastEggs 338: Profit or Perish - Marcel Petitpas Reveals Agency Success SecretsThis week on Eggs! The Podcast, we have an engaging chat with the amazing Marcel Petitpas, CEO of Parakeeto. Get ready for an energizing dive into the world of agency profitability and business savvy!
Journey alongside Marcel as he shares his rollercoaster ride from a sales novice to a successful agency founder and software visionary. His real-life tales are not just inspiring but loaded with nuggets of wisdom for any aspiring entrepreneur.
Marcel demystifies complex topics like value-based pricing and efficient agency management, turning them into easy, actionable strategies. It’s like getting a crash course in financial success, but wa...2023-11-3059 minThe Agency Profit PodcastIncreasing Agency Profits With Client Lifetime Value, With Robert PatinRobert Patin is the founder of Creative Agency Success, a consulting firm dedicated to helping creative agencies scale. Robert is known for being a deeply inquisitive and analytical leader with a distinct ability to devise solutions that elevate companies and lifestyles.He is a two-time international best-selling author and is passionate about sharing his next-level strategies so that creative agency leaders will find fulfillment and growth.Find his books here:The Agency BlueprintThe Practical AgencyPoints of Interest00:01:06 – 00:01:26Meet Robert PatinMarcel highlights Ro...2023-11-2129 min
The Strategic SolopreneurKPIs all marketing agencies need to focus on for success - with Marcel PetitpasOn this episode, we went deep with Marcel about the metrics required to truly measure the profitability of your company. He talks about the practical methods required to begin taking your business from a freelancer mentality into a scalable company. This episode covers how to mentally and strategically structure your services and pricing in order to ensure profitability in your projects.
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Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems, a problem he discovered while running his own a...2023-11-1525 minThe Agency Profit PodcastThe Ultimate Guide to Understanding Agency Rates, With Marcel PetitpasCheck out the full blog post for this solocast here! ** FREE DOWNLOAD** The Agency Profitability Toolkithttps://parakeeto.com/toolkitGet the templates, formulas and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice!https://lovethepodcast.com/AgencyProfit
2023-09-2727 min
The First CustomerThe First Customer - Feathered Fortune Flying High in Business with Parakeeto CEO Marcel PetitpasMarcel Petitpas is a driven entrepreneur who embarked on his business journey with a fervent passion for building companies. However, his early ventures faced significant challenges as he navigated different industries, trying to find the right product-market fit. Despite initial setbacks, Marcel's resilience and determination led him to co-found Parakeeto, a company that assists creative and digital services firms in streamlining their operations. With a focus on pre-selling and customer validation, Marcel learned invaluable lessons that would shape his approach to entrepreneurship.In the pursuit of success, Marcel Petitpas honed his skills in marketing and customer interaction...2023-08-0339 minThe Agency Profit PodcastUnpacking The Truth Behind The 4-Day Workweek, With Marcel PetitpasQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogMARCEL'S LINKS:ParakeetoAgency Profit PodcastLinkedInParakeeto’s LinkedInTwitterABOUT MARCEL: Marcel is co-found...2023-08-0222 min
Agency BytesEp 027 - Marcel Petitpas, ParakeetoFeaturing: Marcel Petitpas, Parakeeto
In this episode, Marcel talks about how Parakeeto was born – how can smaller agencies leverage their data without enterprise software. Marcel talks about the value of the democratization of data within an organization where the cost of creating data has gone to zero and how to develop data management practices. We dug into systemic profitability issues in small agencies and the key metrics agencies should be watching out for to track predictable profitability. Marcel details the differences between delivery margins or the fundamental profitability of the offer and the cost of your services and what ca...2023-06-0226 min
The Fearless Business PodcastThe Data Driven Agency - Marcel PetitpasMarcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems, a problem he discovered while running his own agency back in his early 20’s.
He’s also the fractional COO at Gold Front, an award-winning creative agency in San Francisco working with brands like Uber, Slack, Keap and more. As well as the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world.
In his work as a speaker, podc...2023-02-2237 minThe Agency Profit PodcastHow Account Managers are The Key to Growing Client Relationships, With Jennifer PlantQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Jennifer’s Linkedin @jennyplantAccountManagementSkills.comCreative Agency Account Management Podcast accountmanagementskills.com/podcast/Ma...2023-02-2222 min
The Agency AcceleratorREWIND: Pricing, Margins And Profits with Marcel PetitpasThis is a REWIND episode, updating one of the most popular podcasts. So in this episode of the podcast, I am excited to be joined by Marcel Petitpas and we are discussing everything to do with your agency’s profits, pricing and margins. Another action-packed episode so grab a pen and paper and be sure to take notes!
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[1:17] Let’s start by welcoming Marcel Petitpas, our guest for today’s episode. He is the founder of Parakeeto, which aims to help agencies become more profitable. Parakeeto is a software platform that helps...2022-11-0339 min
The Digital Agency Growth PodcastMarcel Petitpas on Trends in Agency ProfitabilityIf you’ve ever said “Holy cow, we’re so busy, and yet we don’t have any money in our bank account,” this is the episode you don’t want to skip over. There is a difference between profit efficiencies that you need to know, and Marcel Petitpas is here to help deliver that information to us today. This week, episode 132 of The Digital Agency Growth Podcast is about outsourcing to profitability! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth...2022-05-2542 minThe Agency Profit PodcastHow to Identify the Right Pricing Strategy for Your Agency, With Marcel PetitpasQuick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Marcel's Links:My LinkedInParakeeto’s LinkedInTwitterAbout Me…I am co-founder and CEO of Parakeeto and fractional COO at Gold Front – a creative agency working with top tech companies in San Francisco, including Uber...2021-08-2515 minThe Agency AcceleratorPricing, Margins And Profits with Marcel PetitpasIn this episode of The Agency Accelerator Podcast, I am excited to be joined by Marcel Petitpas and we are discussing everything to do with your agency’s profits, pricing and margins. Another action-packed episode so grab a pen and paper and be sure to take notes!
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[1:02] Let’s start by welcoming Marcel Petitpas, our guest for today’s episode. He is the founder of Parakeeto, which aims to help agencies become more profitable. Parakeeto is a software platform that helps users to create data-driven estimates.
[1:40] The importance of focusi...2021-06-0339 min
Talking with the Experts: Business InsightsEp #127 Marcel Petitpas - How to make services profitable and scalableMarcel Petitpas is the CEO & Co-Founder of Parakeeto, a software company that helps agencies increase profitability by generating accurate, data-driven estimates in seconds using their existing time-tracking data. He’s also the fractional COO at Gold Front, an award-winning creative agency in San Francisco working with brands like Uber, Slack, Keap and more. As well as the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world.In his work as a speaker, podcast host and consultant, specializing in Agency Profitability Optimization, he's helped hundreds of agencies around the world im...2021-04-1224 min
Talking with the ExpertsEp #127 Marcel Petitpas - How to make services profitable and scalableMarcel Petitpas is the CEO & Co-Founder of Parakeeto, a software company that helps agencies increase profitability by generating accurate, data-driven estimates in seconds using their existing time-tracking data.
He’s also the fractional COO at Gold Front, an award-winning creative agency in San Francisco working with brands like Uber, Slack, Keap and more. As well as the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world.
In his work as a speaker, podcast host and consultant, specializing in Agency Profitability Optimization, he's helped hundreds of agencies around the world im...2021-04-1224 min
Dichotomy Podcast with Mike ReidExploring Mental Models with Marcel PetitpasMarcel Petitpas is the CEO & Co-Founder of Parakeeto, a software company that helps service businesses increase profitability and close more deals by generating accurate, data-driven estimates in seconds using their existing time-tracking data. He’s also the fractional COO at Gold Front - an award-winning creative agency in San Francisco working with new-age brands like Slack, Uber, Adobe, Keap and more. In this episode, we talk about the dichotomy of focus and the periphery , going wide vs going deep , how to turn pain into power and how to know if you’re on the right track...2021-01-291h 12The Agency Profit PodcastHow to Make Processes So Good You Can Sell Them, With Trent Dyrsmid – Episode 53.Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:PodcastSpecial Parakeeto Offer including $300 of FREE processesFlowsterBright IdeasTrent’s LinkedInAbout Trent:As you may (or may not be) aware; I pride myself on delivering energetic introductions to each guest we ha...2021-01-2721 min
INspired INsider Podcast[Top Agency Series] How to Run Your Agency Profitably with Marcel Petitpas of ParakeetoMarcel Petitpas is the CEO and Co-founder of Parakeeto, an agency profitability platform that modern digital and creative agencies use to scope and measure more profitable projects in record time. They help agencies and consultancies automagically create accurate and data-driven estimates for their projects in seconds. They utilize information gathered from the Harvest time-tracking data of their clients to get the results they need for their project estimations. Harvest data allows Parakeeto to view all information from past projects to show you exactly how much time it's likely to take you to complete your next one. Their...2020-11-2643 min
The Freelancers' ShowTFS 385: The Principles of Profitability with Marcel PetitpasIn this episode of The Freelancers Show,we talk with Marcel Petipas and he shows us how you can analyze your business and figure out which factors are driving your profit (or lack of) and what to do about it. Panel Joel SchaubertCharles Max Wood Guest Marcel Petitpas Sponsors Audible.comCacheFly Links https://www.linkedin.com/in/marcelpetitpas/https://www.facebook.com/mpetitpas Picks Joel: https://en.wikipedia.org/wiki/Krav_Maga Chuck: LightbringerPodcast Playbook Marcel Petitpas: https://miro.comAffiliate link for The Design of Everyday Thingshttps://parakeeto.com/toolkit Follow The Freelancers Show on Twitter > @freelancershow2020-11-0339 minThe Agency Profit PodcastMaking Your Estimates Fast and Accurate, with Marcel Petitpas – Episode 46.Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Marcel Links:ParakeetoAgency Profit PodcastMy LinkedInParakeeto’s LinkedInTwitterAbout Me:I am co-founder and CEO of Parakeeto and fractional COO at Gold Front – a creative agency working with top tech companies in San Fran...2020-10-1410 minThe Agency Profit PodcastCollaborative Process Improvement, with Marcel Petipas – Episode 44.Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.About Me:I am co-founder and CEO of Parakeeto and fractional COO at Gold Front – a creative agency working with top tech companies in San Francisco, including Uber, Slack, and Google.In addition to...2020-09-1612 minThe Agency Profit PodcastLessons From Documenting over 100K Processes, with Chris Ronzio – Episode 43.Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:LinkedInTwitterYouTubeTrainual.comAbout Chris:Chris Ronzio is the founder and CEO of Trainual, the leading SaaS company helping fast-growing businesses automate their onboarding and training.Chris is also the...2020-09-0216 minThe Agency Profit PodcastThe Right Way to Track Time, with Marcel Petipas – Episode 42.Parakeeto Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Marcel's Quick Links:ParakeetoAgency Profit PodcastMy LinkedInParakeeto’s LinkedInTwitterAbout Me:I am co-founder and CEO of Parakeeto and fractional COO at Gold Front.In addition to being an agency pr...2020-08-2616 minThe Agency Profit PodcastThe Agency Profitability Flywheel, Marcel Petipas – Episode 40About Marcel:Marcel Petitpas is co-founder and CEO of Parakeeto.In addition to being an agency profitability consultant – specializing in helping agencies get a handle on their gains – Marcel is also a renowned keynote/virtual speaker and podcaster.Expect to see more from Marcel over the coming weeks, as he shares important insights for agency owners who want to earn more while working less. Points of Interest…There’s more information regarding each point in our blog notes beneath below.Identifying high ROI processes 2:12Four-step Flywheel Framework 3:20The Benef...2020-08-1209 min
CredoCast Marketing Consultants and Agencies | CredoHow to optimize your agency for profitability – Marcel Petitpas from Parakeeto
https://getcredo.com/wp-content/uploads/2020/04/Marcel-Petitpas-on-Agency-Operations-to-Optimize-Profitability.mp3
Is your service business optimized for profitability? Do you know where you are making money and where you are bleeding money?
Making the agency model work comes down to three things:
Hiring good people who get clients results and help you retain those clients;
Charging the right prices for your services;
Getting proper data on work to know which teams and projects are profitable and which are not.
Marcel Petitpas is the cofounder and CEO of Parakeeto, which is a soon-to-launch agency software company...2020-04-2100 minThe Agency Profit PodcastThe Top Three Time Wasters for Agencies, with Jennifer Kikkert – Episode 31In Episode 31, Jennifer and Marcel address three potential time traps: superfluous meetings, email distraction, and issues around functional silos.Buckle up as we do a deep dive on making communication more efficient; how to map processes so they work optimally; plus how to implement them so they become part of your agency’s long-term process.About Jennifer Kikkert:Jennifer is a seasoned process facilitator and energizing public speaker, with 15 years of experience in process improvement and optimization, culture change, and operational excellence.Having spent 12 years working in the public sector, and the...2020-04-1542 minThe Agency Profit PodcastThe Metrics that Matter During COVID-19 with Marcel Petitpas - Episode 30About Marcel:Marcel Petitpas is co-founder and CEO of Parakeeto. Indeed you do recognize him from The Agency Profit Podcast!In addition to being an agency profitability consultant – specializing in helping agencies get a handle on their gains – Marcel is also a renowned keynote/virtual speaker and podcaster. Time Stamps: points of interest• Intro 0:00• Behind The Agency Profit Podcast 3:35• Focusing on the numbers 6:37• Where should your focus be right now? 9:42• Implementing and utilizing changes 10:55• Identifying goals 13:27• Importance of both internal and billable t...2020-04-0132 min
Chats with ChipCWC 55: Metrics and benchmarks to improve agency profits (featuring Marcel Petitpas)It’s one thing to believe you need to improve profitability at your agency, but where do you go for the metrics and benchmarks that help you grow your profits smartly?
One resource is Marcel Petitpas and The Agency Profit Podcast. He’s also the CEO and Co-Founder of Parakeeto, a software company that helps agencies improve their service — and their margins.
On this episode of Chats with Chip, Marcel explains some of the numbers that every agency owner should be watching, including why each is important. He also has some suggested guidelines for how to ben...2020-02-0224 min