Shows
Advertising Industry News DailyPowering Personalized Campaigns: Martech Breakthroughs and Shifting Consumer Trends in the Evolving Advertising LandscapeThe global advertising industry has seen significant movement over the past 48 hours, marked by new strategic partnerships, product innovations, and a clear shift in consumer engagement channels. One of the biggest news stories is the alliance between OSN, the major Middle Eastern streaming platform, and The Trade Desk, a US-based ad tech company. This partnership gives brands direct programmatic access to OSN’s connected TV and on-demand video inventory, believed to reach millions of viewers across 22 countries. OSN’s Director of Advertising said the collaboration will provide a transparent, data-driven experience for advertisers, allowing for precise audience targeting and measurement—a resp...
2025-08-1503 min
Focus On BrandThe Debrief: An Open-Minded Rebrand with MessageGearsIn our latest episode of The Debrief, we're sitting down with MessageGears VP of Marketing, Will Devlin. After 10 years with the same logo, the MessageGears team's rebrand mantra was "anywhere but here" — and their rebrand project benefited greatly from that mindset.
Will and Bill touch on so many important topics such as:
The inflection point for the MessageGears rebrand
The challenge of the unknown when entering a brand project
The benefits of setting expectations when committing to something new
The importance of a strong strategy in a rebrand
And so much more!
You won't wa...
2024-12-0336 min
Business To Human4 Things You Can Do To Achieve Your Marketing DreamsIt’s no secret that it’s a hard time to be a marketer.Our latest guest, Elizabeth Weddle, Director of Product Marketing for MessageGears is on a mission to fulfill marketing dreams. We delve into the challenges faced by marketers today and the role of MessageGears, a purpose-built platform for customer-facing brands tackling complex marketing issues. We explore AI adoption, trends like no-code personalization, as well as practical tips for success and latest strategies to elevate your marketing game.Join as we discuss:
2023-11-1623 min
Humans of Martech89: The viability of warehouse-native martech: Insights from 10 industry expertsWhat’s up folks, today we’ll be joined by various martech pros sharing their opinions on the topic of warehouse-native martech.The landscape of marketing technology architecture has been undergoing – what you might call – a seismic shift and many don’t even realize it. In this transformation, there’s a remarkable development - warehouse-native marketing technology, an innovative breakthrough that promises to reshape the entire industry for the better, but comes with plenty of questions and skepticism. Here’s today’s main takeaway: As we navigate the potential transformation to warehouse-native martech, the single most crit...
2023-09-1959 min
Love Your People Podcast27. Fueling Cultural Growth While Developing Cutting Edge Marketing TechnologyIn today’s episode, Prem Bhatia speaks with Roger Barnett, CEO of MessageGears, a customer engagement startup based in Atlanta GA, about the importance of culture in building and scaling a business. Roger shares that every company has a culture, and leaders who do not prioritize culture are neglecting an essential part of their business that affects everyone's daily working environment. At MessageGears, Roger and his team have defined nine core values that guide the kind of business they want to run and the kind of environment they want to create for their people and customers. Prem talks with Ro...
2023-05-0322 min
Email's Not Dead from Sinch MailgunS4 Ep 06 - The BIG deliverability episode with Brad Gurley of MessageGears and Nick Schafer of MailgunWe got two of the biggest names in deliverability and we had to bend their ears on all deliverability topics in the last 6 months. There's a lot going on right now in the deliverability world such as Spamhaus evolving to better serve their users, how people classify types of bounces and what is truly the best way to protect your email reputation. This is why you really need to listen to this episode because this is the BIG deliverability episode.
Email’s Not Dead is a podcast about how we communicate with each other and the broader wo...
2023-03-1434 min
intricity101Data Sharks #33: Craig Pohan, CTO at MessageGearsMeet today's Sharks:
- Craig Pohan, CTO at MessageGears
- Jared Hillam, EVP of Emerging Technologies at Intricity
- Rich Hathaway, Senior Solution Architect, Snowflake Expert at Intricity
Watch the Video on YouTube
Sign up for future live sessions intricity.com/datasharks
Talk with a Data Shark: intricity.com/intricity101
www.intricity.com
youtube.com/intricity101
2022-10-1158 min
Atlanta Business RadioRoger Barnette With MessageGearsRoger Barnette has spent the past two decades leading companies in the Atlanta tech scene, growing multiple businesses from inception to acquisition. He is currently the CEO of MessageGears, a unique cross-channel campaign management provider that's a homegrown Atlanta startup. He's received numerous awards, including Atlanta Internet Marketer of the Year and Emory's Goizueta Business [...]
2022-09-2619 min
Humans of Martech55: India Waters: The path to promotions is raising your hand upWhat’s up folks, today on the show we are joined by India WatersBased in Atlanta Georgia, she’s a community management expert with a deep appreciation for startups. She got her start running community at Memoir, a NY-based startup that built a photo sharing app. The startup eventually pivoted to focus on photo sharing for the wedding industry and was later acquired by The Knot – one of the biggest wedding brands. India currently leads growth and technology partnerships at MessageGears, a customer marketing platform for enterprise customers. India thanks for taking some time to chat with us today!
2022-05-0339 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingDetermining in-market prospects w/ Will DevlinWillDevlin, VP of Marketing at MessageGears, talks with Jeremy about marketing to in-market prospects.Highlights:Strategies for figuring out which of will prospects are in-market How knowing who is in-market affects MessageGears' content and messagingThe marketing value of podcasting Learn more about MessageGearsConnect with Willon LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more inf...
2022-04-2024 min
IN GEAR: Conversations with Marketing + Technology LeadersThe Critical Role of Marketing Operations w/ Heap's Scott GroveFew people understand like Scott Grove the importance and impact the growing field of marketing operations can have on a business. Scott is a marketing, technology, and operations thought-leader with over 20 years of experience at brands like Expedia, GoDaddy, Zillow, and now Heap. In this episode, we chat about how marketing operations can (and should) fundamentally improve how a business communicates with their customers and what kind of mindset someone looking to break into the field needs to be successful.
2022-03-1433 min
The Next CMOCustomer Marketing Best Practices with Will Devlin, VP of Marketing for MessageGearsIn this episode of The Next CMO podcast, I speak to Will Devlin, the VP of marketing for MessageGears. MessageGears provides a customer marketing platform that connects directly to your data and helps you reach millions of customers with the right message at the right time and place.Message Gears powers consumer conversations across email and mobile for leading consumer brands like OpenTable, Home Depot and Chick-Fil-AWill and I talk about the evolution of messaging, Will’s strategy for marketing to large enterprises, and how Will grew from the first marketer at a high gro...
2022-03-0841 minIN GEAR: Conversations with Marketing + Technology LeadersWhat It Takes To Make It In Email Marketing w/ SmileDirectClub's Scott CohenOn this episode, we’re joined by a longtime friend and familiar face in the email marketing industry Scott Cohen. After spending years on the agency side, Scott’s since been running email and CRM programs at 1-800-CONTACTS, Purple, and now SmileDirectClub, where he’s the Director of CRM Lead Conversion. He’s also on the board of the ANA’s Email Experience Council and was named the Email Marketer of the Year by the organization in 2021. We talked about the evolution of email marketing, Scott's unique experience working for unique eCommerce brands, and what it takes to make it in...
2022-02-2633 minIN GEAR: Conversations with Marketing + Technology LeadersCreating Personalized Content by Understanding Consumer Behaviors w/ Persado's Alex OlesenPersado is a content generation and decisioning platform powered by artificial intelligence. Using machine learning, The AI platform uses sophisticated AI, data science, computational linguistics, and ML to generate targeted messages by leveraging the world’s most advanced language knowledge base of more than 1 million tagged and scored words and phrases. In this episode, Will Devlin speaks with Persado's Alex Olesen about how the company unlocks insights from consumer behaviors before and after someone becomes a customer to maximize benefits for both parties.
2022-02-1623 min
IN GEAR: Conversations with Marketing + Technology LeadersUnlocking Insights and Driving Action from Data w/ Affinio's Tim BurkeAffinio is a marketing strategy platform that helps marketers better connect with people using rich interest and affinity data. Using machine learning, Affinio reveals naturally-forming behavioral-based segments in any consumer data set. Affinio's co-founder and President, Tim Burke, joins host Will Devlin for the Season 2 premiere of IN GEAR to talk about their journey and how they're helping big brands use their data more effectively.
2022-01-1331 min
Mind the GapBridging the Gap Between Marketing and Sales as a One-Person Team, with Will DevlinHow do you bridge the gap between just two people? In the first episode of 2022, Nick sits down with Will Devlin, head of marketing at MessageGears, to talk through life as a marketing team of one, bridging the gap between marketing and sales as your organization grows, and key deliverables to look out for and how to stay in-sync with sales along the way.
2022-01-0522 min
Retention PodcastRetention Podcast #25: CDP | ESP | CRM | DMP | AMP | B2B и много других трехбуквенных терминов👉 Посмотреть предыдущие выпуски можно тут:http://surl.li/zrym👉 Анонсы офлайн и онлайн-мероприятий в нашей Telegram-группе:https://t.me/es_events👉 Подкасты еSputnik на других площадках:Apple Podcast https://apple.co/3bvygzDGoogle Podcast https://bit.ly/3bvQDVbCastbox FM: https://castbox.fm/channel/Retention-Podcast-id3639451?country=ruМатериалы, которые упоминали в выпуске:✔️ Вебинар о CDP https://messagegears.com/resources/webinars/cdpconfusion/✔️ Статистика от MessageGears https://messagegears.com/wp-content/uploads/2021/08/MessageGearsWP-CDPresearch-082021.pdf✔️ Разница между CDP и CRM https://esputnik.com/blog/cdp-i-crm-v-chom-otlichiya✔️ Литмус о времени прочтения https://www.litmus.com/blog/whats-the-best-time-to-send-email-we-analyzed-billions-of-email-opens-to-find-out/✔️ Как использовать AMP для B2B https://esputnik.com/blog/kak-ispolzovat-amp-v-rassylkah-b2b✔️ Новость не в тему: https://donttakefake.com/prodazhi-belyh-sliponov-vans-vyrosli-na-7800-posle-premery-igry-v-kalmara/Тайм-коды0:00 - Intro0:33 - О CDP2:25 - Другие слова на 3 буквы3:32 - Говорим о Value Proposition4:05 - еSputnik ESP5:00 - Система автоматизации6:00 - Omni-channel6:24 - Появление Customer Data Platform6:32 - Определения СDP по Gartner
2021-10-2552 minIN GEAR: Conversations with Marketing + Technology LeadersChris Marriott and a couple of MessageGalsThe MessageGals, India and Danielle, chat all things ESPs, changing industry standards, and next-gen platforms with special guest and industry expert, Chris Marriott. They may or may not also dive into whether aliens exist? Tune in to see how out of this world MessageGears gets today!
2021-08-2326 minIN GEAR: Conversations with Marketing + Technology LeadersUnderstanding Customer Data Platforms with David Raab from The CDP InstituteCustomer data platforms (CDPs) are among the most buzzworthy topics among marketing technology users and enthusiasts in recent years. Lots of companies have already invested in a CDP, and many that haven’t are looking to do so in the near future.Still, there’s confusion in the marketplace about what problems CDPs alleviate and what the real definition of a customer data platform should be. That’s part of what martech guru David Raab, founder and CEO of The CDP Institute, set out to clarify.In this episode of IN...
2021-07-2119 minIN GEAR: Conversations with Marketing + Technology LeadersWhat to Know About Apple’s Mail Privacy Protection (MPP) Announcement from WWDCLast week at their annual Worldwide Developers Conference (WWDC) event, Apple announced a set of new privacy features for the upcoming iOS 15. Perhaps the most controversial (at least according to Marketing Twitter) is called Mail Privacy Protection. Apple asserts that MPP is designed to prevent “third parties” from accessing tracking data in email, primarily through tracking pixels placed in the message code. Apple says the new feature will “prevent senders from knowing when [users] open an email, and masks their IP address so it can’t be linked to other online activity or used to determine their location.”...
2021-06-1421 minIN GEAR: Conversations with Marketing + Technology LeadersUsing AI to Help Marketers Say it Better — with Parry Malm, CEO of PhraseeMarketers strive to deliver the right message to the right person and the right time. Over the years, technology has been able to help them reach the right person at the right time, but in 2015, Parry Malm saw that there was still a major gap in being able to help marketers get the right message. Soon after, Phrasee was born. On this episode of IN GEAR, India and Nick (on his final IN GEAR appearance) speak with Parry about how Phrasee helps businesses generate fluent, human-sounding language at scale. They also dive in a b...
2021-06-0243 minIN GEAR: Conversations with Marketing + Technology LeadersHow SaaS is Evolving to Serve Marketers’ Ever-Changing Needs — with Rishi Shah, CEO and Co-Founder of DigiohData (and understanding how to use it effectively) is the lifeblood of an organization. Marketers want to work quickly and do things fast, and going through I.T. to get access to the data they need can be slow and painful. On this episode of IN GEAR, India and Nick speak with Rishi Shah (CEO and Co-Founder of Digioh) about how SaaS tools will continue to move to models where they don’t store data, in order to make it easier and better for both I.T. and marketing. Also discussed:Controlling communications whi...
2021-05-1929 minIN GEAR: Conversations with Marketing + Technology LeadersCreating Data-Driven Moments That Captivate Your Customers — with Lalit Chopra and Bill Reinwald of Movable InkCustomers don’t experience data, they experience content. The mission of Movable Ink is to provide tools that connect data with the right creative and deliver it at the right moment for customers. In this episode of IN GEAR, India and Nick talk with Lalit Chopra, SVP of Product, and Bill Reinwald, Director of Business Development at Movable Ink about how marketers are delivering data-driven creative in real-time at scale. You’ll also hear:How to manage loyalty programs and branding elements while delivering captivating real-time experiencesHow Movable Ink and MessageGears are working together to give marke...
2021-05-0532 minIN GEAR: Conversations with Marketing + Technology LeadersHow to Turn an Idea Into an Enterprise Software Company featuring Tech Entrepreneur Dan RoyOn this week’s episode, India and Nick speak with career technologist and tech entrepreneur Dan Roy, who founded the enterprise customer marketing platform provider MessageGears after career stints at Delta Air Lines, Accucast, PGi, and more. The gang talks about:Why the world needed another piece of marketing technology in 2010Where the idea behind why MessageGears would work came fromWhat the biggest challenge is in building a company as a tech entrepreneurWhere marketing tools and technology are heading in the future
2021-04-1528 minIN GEAR: Conversations with Marketing + Technology LeadersWhy a Warehouse-First Approach to Data Matters with Rachel Bradley-Haas and Alex Dovenmuehle, Co-Founders of Big Time DataIn this episode, India and Nick are joined by Rachel Bradley-Haas and Alex Dovenmuehle, co-founders of Big Time Data. Together they cover why businesses are moving to a warehouse-first approach when it comes to storing and activating data, the future of data management, and what has accelerated the push to modern data warehouses in recent years. Plus, India has an ice pack on her face the whole time and Rachel and Alex have the best lightning round yet.
2021-03-3051 minIN GEAR: Conversations with Marketing + Technology LeadersThe Future of Distributed Marketing with Bernice Fung, Sageflo’s Head of GrowthSageflo's Head of Growth, Bernice Fung, joins India and Nick to talk about what distributed marketing is and why it's crucial for businesses to allow local operators to connect with their local customers while still upholding corporate branding and messaging guidelines.
2021-03-0928 minIN GEAR: Conversations with Marketing + Technology Leaders3 Major Digital Marketing Trends to Watch ForOn this episode, we'll discuss three major trends to watch for in 2021: the growth and takeover of SMS, with introduction of RCS and 10DLC, marketers propelling the continued industry shift towards modern and cloud-based data warehouses, and shifts in message frequency - enterprise marketers reigning in messaging with smaller companies growing at a high rate.
2021-02-2530 minIN GEAR: Conversations with Marketing + Technology LeadersDeconstructing the Rebrand with Will Devlin, MessageGears' VP of MarketingJoin India and Nick as they speak with Will Devlin, VP of Marketing at MessageGears, and dive deep on the recent company rebrand, how to take your company through a brand overhaul, and marketing themes for the year ahead.
2021-02-2531 minIN GEAR: Conversations with Marketing + Technology LeadersHoliday Messaging that WorksOur inaugural episode is a fun, casual discussion, as Nick Ziech-Lopez (Director, Product Marketing) and India Waters (Senior Growth Manager) lead an eclectic holiday-themed panel on successful (and not-so-successful) holiday marketing strategies, how to plan for holiday volume surges as a technology provider, and great examples of holiday-themed creative and what makes them work so well.
2021-02-2533 min
The ABM PodcastHow ABM Can Transform Your Marketing w/ Jeff Haws and David FortinoMessageGears, a customer marketing platform, launched out of the Georgia Tech incubator in Atlanta in 2010. The company has grown extremely fast and now employs 50 people. In the early days, MessageGears took a spray-and-pray approach to marketing. About three years ago, however, they started to get strategic and develop an ABM approach. In this episode of The ABM Podcast, Jeff Haws, senior marketing manager at MessageGears, talks with Christine and co-host David Fortino about how ABM transformed marketing at MessageGears. Jeff, David, and Christine discuss: How MessageGears got started The ways ABM ties into a content strategy How content syndication can h...
2020-11-1744 min
The Data Stack Show12: Building a CDP on your Data Warehouse with Nicholas Ziech-Lopez of MessageGearsIn this episode of The Data Stack Show, hosts Kostas Pardalis and Eric Dodds talk with Nicholas Ziech-Lopez, director of product strategy at MessageGears. MessageGears is designed to reduce data friction for marketers by connecting directly to a brand’s data source and using their live data. This episode centered around the world of CDPs and where MessageGears fits in that space.Highlights from this week’s episode include:Nicholas’ arrival at MessageGears and the company’s background (2:20)MessageGears data sources (6:52)Accessing the data warehouses (9:19)Coordination and crossover of data and marketing roles (20:57)Being a customer marketin...
2020-10-2855 min
ATL Career JourneyEpisode 11 - Will Devlin, Vice President, MessageGearsThis week's guest is Will Devlin, Vice President of MessageGears. Will and I worked together at a small eCommerce company called ShopVisible. He was instrumental in getting our clients set up with an online strategy, marketing plan, and best practices. He has since moved into the world of email marketing and has demonstrated his leadership in that industry. He offered up some great advice about knowing your strengths and being open to new opportunities. We both highly value integrity and character and his strategy for embracing your current path can be applied to all of us. I always learn someth...
2020-08-2751 min
Ink TankHow Successful Brands Create Meaningful Digital Experiences During a CrisisAlong with the rest of the world, the way that brands market to their customers has changed dramatically in 2020. Now more than ever, brands are under scrutiny - and rightfully so. In this episode, Rachel Cowlishaw from Movable Ink’s Strategy Team and Nick Ziech-Lopez, Product Owner at MessageGears, discuss how brands have pivoted to develop creative, customer-centric digital experiences and meaningful content.
2020-06-1626 min
People at WorkFrom player to leader with Will DevlinRockstar individual contributors aren’t always the best leaders, yet they’re usually the ones who get promoted. So why is that transition from player to leader such a difficult one? Because it’s an entire mind-shift and you have to unlearn so many old habits.
Will Devlin from MessageGears has been through that transition and made it out the other side, but not without some speed bumps along the way. I had a candid chat with Will about why that transition is so difficult and what you can do to help prepare yourself for it.
We a...
2020-06-1025 min
GTM Made Simple619. Account-Based Marketing for Small TeamsThere's a myth out in the universe that small teams cannot excel at ABM. Well, Charles Kollo of MessageGears is here to break that myth. As Terminus' Customer of the Month, Charles shares his team's best insights regarding their ABM program. ------------ Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE. Here's the one-click invite: https://evt.mx/mSGV4Ka8
2020-06-0122 minGTM Made Simple619. Account-Based Marketing for Small TeamsThere's a myth out in the universe that small teams cannot excel at ABM. Well, Charles Kollo of MessageGears is here to break that myth. As Terminus' Customer of the Month, Charles shares his team's best insights regarding their ABM program. ------------ Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE. Here's the one-click invite: https://evt.mx/mSGV4Ka8
2020-06-0122 min
GTM Made Simple110: Account-Based Marketing for Small Teams w/ Charles KolloThere's a myth out in the universe that small teams cannot excel at ABM. Well, Charles Kollo of MessageGears is here to break that myth. As Terminus' Customer of the Month, Charles shares his team's best insights regarding their ABM program.
2019-08-2722 minGTM Made Simple110: Account-Based Marketing for Small Teams w/ Charles KolloThere's a myth out in the universe that small teams cannot excel at ABM. Well, Charles Kollo of MessageGears is here to break that myth. As Terminus' Customer of the Month, Charles shares his team's best insights regarding their ABM program.
2019-08-2722 minDan Roy, MessageGears CEO/Co-Founder & Guest Host Globalspeak President Frank Baia070114 Roy<div class="feedflare">
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2014-07-0100 min
TAGTV Online - TAG RadioDan Roy, MessageGears CEO/Co-Founder & Guest Host Globalspeak President Frank Baia070114 Roy
2014-07-0114 min