Shows
Sci-Fi Book PodBook Review: 'Too Like the Lightening' by Ada Palmer - with Michael F. Schein What happens when the world's most powerful leaders secretly collude at a gender-bending brothel run by the woman who really pulls the strings? Welcome to Ada Palmer's mind-bending Too Like the Lightning, the first book in her Terra Ignota series. In this episode of our speculative fiction podcast, Space Admiral Kandas and Space Cadet Shane 2nd Class welcome Michael F. Schein—author of The Hype Handbook and the catalyst behind Sci-Fi Book Pod's creation—to dissect this challenging, brilliant, and utterly unique novel. We dive into Palmer's Renaissance historian background, her complex non-binary future society, the flying car network that...
2025-10-0942 min
Saving AmericaInterview with Michael Hingson (9/11 Survivor) (part 3 of 3)Michael Hingson’s escape from the World Trade Center on 9/11 changed the trajectory of his life. Learn how he went from selling tech to selling life on Saving America!
Thanks for joining me for this episode! I’m a Houston- based attorney, run an HR Consulting company called Claremont Management Group, and am a tenured professor at the University of St. Thomas. I’ve also written several non-fiction political commentary books: Bad Deal for America (2022) explores the Vegas-style corruption running rampant in Washington DC, while The Decline of America: 100 Years of Leadership Failures (2018) analyzes – and grades –...
2025-09-2308 minSaving AmericaInterview with Michael Hingson (9/11 Survivor) (part 2 of 3)Michael Hingson, a blind businessman, was inside the Twin Towers at the World Trade Center on September 11, 2001 when the planes crashed into them. His guide dog, Roselle, led him to safety. Listen to the story of their escape, this week on Saving America!
Thanks for joining me for this episode! I’m a Houston- based attorney, run an HR Consulting company called Claremont Management Group, and am a tenured professor at the University of St. Thomas. I’ve also written several non-fiction political commentary books: Bad Deal for America (2022) explores the Vegas-style corruption running rampant in Wa...
2025-09-0920 min
IntangifyEngineering Obsession: Michael F. Schein on Hype, IP, and the Psychology of InfluenceCan hype be engineered? Author, speaker, and founder of MicroFame Media, Michael F. Schein joins Intangify host Matthew Asbell for a provocative discussion on the power—and peril—of hype. Drawing from his book The Hype Handbook and decades of experience working with thought leaders and companies, Michael unpacks how strategic emotional triggers can catapult a brand or idea to mass attention.They also explore the role of intellectual property in storytelling, how to protect big ideas once they catch fire, and why creators often struggle to balance authenticity with influence.In this episode, you’ll hea...
2025-08-2750 minSaving AmericaInterview with Michael Hingson (9/11 Survivor) (part 1 of 3)Michael Hingson is blind, which is challenging even today, but in the 1960s was substantially more so. Learn how he transcended the world’s expectations to become a New York Times bestselling author and international lecturer, this week on Saving America!
Thanks for joining me for this episode! I’m a Houston- based attorney, run an HR Consulting company called Claremont Management Group, and am a tenured professor at the University of St. Thomas. I’ve also written several non-fiction political commentary books: Bad Deal for America (2022) explores the Vegas-style corruption running rampant in Washington DC, whi...
2025-08-2617 min
Apfeltalk Editor's PodcastLiquid Glass statt KI-Revolution? Apple unter DruckIn der aktuellen Apfeltalk Live-Sendung wird die WWDC 2025 kritisch aufgearbeitet – mit gewohntem Witz, aber auch schonungsloser Analyse. Im Fokus: „Liquid Glass“ – Apples neues iOS-Design – und die ernüchternde Rolle, die künstliche Intelligenz in Apples Strategie (noch) spielt.
Apple und AI – verschlafen oder vorsichtig?
Gast Sascha Pallenberg bringt es deutlich auf den Punkt: Apple hat nicht nur den KI-Zug verpasst, sondern über Jahre hinweg versäumt, echte AI-Fachkräfte und Infrastrukturen aufzubauen. Während Google, Microsoft und Meta ihre KI-Strategien seit über einem halben Jahrzehnt vorantreiben, schweigt Apple im Glanz seiner selbstauferlegten Perfektion – mit einem AI-Chef, der mittlerw...
2025-07-1150 min
Saving AmericaSaving America Week in Review with Guest Michael Hingson Part 2Trump is the first Republican in 20 years to win the popular vote, and the first person since Grover Cleveland to win a non-consecutive term as president, completing what some are calling the greatest comeback in American political history!Los Angeles showed a little common sense by ditching their Soros-backed DA – but not a lot since they elected Adam Schiff to the Senate. Houston was a mixed bag too, keeping Ted Cruz in the Senate but electing Sly Turner to Congress.Alaska, Missouri, and Nebraska – all traditionally red states – have voted in favor of increasing their minimum wage and forcing paid sick l...
2024-11-161h 00Saving AmericaSaving America Week in Review with Guests Michael Hingson and Dom EinhornThe final days of this far-to-long election season have been characterized mostly by name-calling and personal attacks. #Election2024 has definitely earned the moniker “the Garbage Election.” Americans deserve better.Amazon’s Jeff Bezos stopped the Washington Post from endorsing Kamala Harris this election cycle. Why, you ask? He says that politics have gone too far in the newspaper industry. Pardon me, I’ll just be over here, laughing my butt off…In the latest insanity from New York City, they’ve just prosecuted a former marine for defending a subway car full of passengers from a crazed person with a long criminal...
2024-11-091h 00
The Biz Book BroadcastThe Hype Handbook | Author Interview with Michael F ScheinToday’s guest is author, Michael F. Schein, a true expert in the art of hype and marketing. Michael's insights into how to create emotional connections and drive action are both fascinating + practical, making him a valuable resource for anyone looking to elevate their business presence. Plus, he’s just plain fun to talk to.
We delved into the nuances of hype, exploring how it can be harnessed ethically to promote meaningful work. Michael shared his thoughts on the importance of creating memorable experiences + clear messaging, as well as the power of building relationships with influential figures in y...
2024-11-0531 min
Changing Minds with Owen FitzpatrickHow Hype Can Win An Election: Michael F Schein on Trump, Harris, and Jordan Peterson.In this episode of Changing Minds, I dive deep into the world of hype, political polarization, and media influence with Michael F. Schein, author of The Hype Handbook. Michael and I explore how hype has shaped the careers of leaders from Donald Trump to David Bowie and the role media and social media play in reinforcing tribalism. We tackle the rise of cancel culture, propaganda from both sides and how curiosity can bridge the divide. Get ready for an eye-opening conversation that challenges the way we see hype, media, and politics. Visit my website: https://owenfitzpatrick.com/
2024-10-071h 03
Inside Personal Growth with Greg VoisenPodcast 1077: The Hype Handbook with Michael F. ScheinWelcome back to Inside Personal Growth! My guest for this episode is writer, speaker, business owner, and hype artist all in one, Michael F. Schein. He is also the author of the book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers.
2024-01-1050 min
The Dov Baron ShowPart 2 of 2: Tapping Mass Psychology for The Business of Hype! Michael F ScheinWhat does it take to get attention? As long as you don’t care what kind of attention, Not much. But, what does it take to get the right kind of attention? Is there a step-by-step strategic plan, a handbook you could follow to get the kind of attention you actually want or need for yourself, your ideas, your organization? A handbook that would lay out all the dirty tricks so that you can be aware of them, so that you can use them for the good of humanity; the kind of attention that has people discover you...
2023-11-2232 min
The Dov Baron Show1/2 Michael F. Schein: The World’s Greatest Hype Artists:What does it take to get attention? As long as you don’t care what kind of attention, Not much. But, what does it take to get the right kind of attention? Is there a step-by-step strategic plan, a handbook you could follow to get the kind of attention you actually want or need for yourself, your ideas, your organization? A handbook that would lay out all the dirty tricks so that you can be aware of them, so that you can use them for the good of humanity; the kind of attention that has people discover you...
2023-11-1928 min
Welcome To Eloma#72: Becoming a Hype Artist with Michael F. ScheinHype. The definition can vary wildly depending on who you’re talking to. Today’s guest Michael F. Schein, founder and president of MicroFame Media and author of “The Hype Handbook,” defines it as “any set of activities that get a large number of people highly emotional, so that they'll take the action that you want them to take.” From Virgil to the Punks and the Beatles–and of course the South Bronx where hip-hop and the term as we know it today was born–artists throughout history have used human behavior, particularly group behavior, to create propaganda and what we now know...
2023-09-2745 min
The Unmistakable Creative PodcastListener Favorites: Michael F. Schein | How to Get Everything You Want Without Having to Sell Your SoulMichael F. Schein deploys the latest research in psychology, sociology and neuroscience to dissect the concept of hype and how the worlds most successful people use it to get what they want. Subscribe for ad-free interviews and bonus episodes https://plus.acast.com/s/the-unmistakable-creative-podcast.
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2023-09-151h 15
Exitology: Unlock Your Profits, Unlock Your PotentialS13 E21: Why Hype Gets a Bad Reputation with Michael F. Schein and Jason Wally WaldronMichael F. Schein is the Head Hype Artist at MicroFame Media, a company that specializes in making idea-driven businesses famous.
The word “Hype” originates from hyperbole or exaggeration
In the Hip Hop community, the hype man is responsible for energizing the group.
People and businesses find creative ways to get your name out there.
It is easy to say this is how you are successful. When you are dealt a certain set of cards, you have no option to find unusual solutions to get the word out there.
Optim...
2023-07-1512 min
Experience-Focused Leaders4 - Hyping Up Idea-Driven Businesses with MicroFame Media's Michael F. ScheinYour host, Alex Shevelenko, talks with the Founder of MicroFame Media, Michael F. Schein. Michael is the author of the book The Hype Handbook. At MicroFame Media, they have spent years analyzing the methods of history’s most effective persuaders, promoters, and benevolent mischief-makers. They've taken all of this research and distilled their findings into a comprehensive system that lets them generate fanatical attention for your best ideas. Their mission is to hype up their clients, so they can focus on what they do best. Learn more about Michael's work HERE and HERE.Check out Mic...
2023-07-131h 10
#ThisWeekWithSabir - eCommerce Mastery with Sabir Semerkant#086 Secret Societies | Michael F. Schein X Sabir SemerkantDiscover the art of "Building and Growing Secret Societies" in this captivating episode of #ThisWeekWithSabir. Join us as we delve into the secrets of success with renowned author and founder of MicroFame Media, Michael F. Schein. Get ready to elevate your business game as Michael shares his insider tips and strategies for creating thriving secret societies that captivate audiences and drive remarkable success.
During this insightful 60-minute interview, Michael unveils the power of hype, marketing, and the concept of secret societies. Gain a deep understanding of differentiating hype from marketing, overcoming misconceptions, and leveraging experimentation to achieve...
2023-06-071h 01
Living A Life In FullThe Ever Erudite Michael F. Schein on Secret Societies (and Why You Should Start One)Freemasons, Skull and Bones, Rosicrucians, the Illuminati, 5 Hertford Street, the Bohemian Club, and more, are all so-called secret societies. Not so much because no one knows about them, but more so the question as to what do they do, who belongs to them, and how do you join? Is membership in the Soho House the modern day variant of such societies? What's the psychology behind their creation and their intrigue? Well, Michael F. Schein, author, and CEO of MicroFame Media, knows a lot about that, and in fact, he's created his own secret society that we'll be di...
2023-04-221h 02
SaasHoles "Rev Ops with an edge"WHAT IS HYPE?!?!? Interview With Michael F Schein Author of the Hype Handbook#revenueoperations #hype #marketing
Michael F Schein Author of the Hype Handbook joins the SAASholes Revenue Podcast to discuss his book "The Hype Handbook" and in the opening clip he tells Pete Jansons and Marcus Cauchi his definition of Hype
Other Topics:
Punk Rock, the Act, Sex Pistols, Sonic Youth, Definition of Hype, Secret Societies, Van Bismark, Dress who you want to be, Gary Vanderchuck, We are all in Sales, We are all performers, Negative Bias, Social Dilemma, juice guru institute, meet me in the bathroom, Hip Hop Hype, Tupac, Biggie, The Colonel
htt...
2023-01-1953 min
Chattinn CyberHow The Russia-Ukraine War Is Bolstering Ransomware Gang Attacks With Sherri Davidoff and Michael KleinmanIn this episode of CHATTIN CYBER, Marc Schein interviews Sherri Davidoff and Michael Kleinman about the rising ransomware attacks in cyberspace and the legal and operational ways to confront them. Sherri Davidoff is the CEO of LMG Security, and the author of three books, including “Ransomware and Cyber Extortion” and “Data Breaches: Crisis and Opportunity.” Michael Kleinman is Special Counsel in the Data Strategy, Security, and Privacy Practice at Fried, Frank, Harris, Shriver & Jacobson LLP.
The Russian-Ukrainian war has given us an open window into ransomware gang operations, thanks to some gangs facing internal discord, like the Conte ra...
2023-01-0929 min
The Innovation Meets Leadership Podcast25. Innovation and Hype 2.0 with Michael F. Schein“Just because an idea's not original doesn't mean it's not effective.” - Michael F. Schein
Welcome to Innovation Meets Leadership! I’m your host, Natalie Born. In this episode, we are catching up with Micahel F. Schein.
Michael is the founder and president of MicroFame Media, a company that specializes in making consultants and coaches famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psycho...
2022-12-1127 min
Behavioral Grooves PodcastWant To Join A Secret Club? With Michael F. ScheinIf you were sent an exclusive invite to a secret society, would you accept? If you knew only a few people in the world had been approached to join, would it spark a scarcity curiosity? What is more alluring: the society itself or the mere fact that it’s a secret?
Creating hype is the forte of our returning guest on this episode, Michael F. Schein. In our previous chat with Michael back in episode 212, he was telling us about his book “The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischi...
2022-11-2848 min
The Digital Agency Growth PodcastMichael F. Schein on the Power of HypeHow can you stand out from the competition in your industry? This is a question we’re all trying to answer through our marketing. We want a dedicated following of people who love our products and services, but how can we achieve that? This week, episode 157 of The Digital Agency Growth Podcast with Michael F. Schein is about the power of creating hype for your business! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Grow...
2022-11-2353 minThe Digital Agency Growth PodcastMichael F. Schein on the Power of HypeHow can you stand out from the competition in your industry? This is a question we’re all trying to answer through our marketing. We want a dedicated following of people who love our products and services, but how can we achieve that? This week, episode 157 of The Digital Agency Growth Podcast with Michael F. Schein is about the power of creating hype for your business! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Grow...
2022-11-2353 min
People Business w/ O'Brien McMahonCreate Your Own Secret Society w/ Michael F ScheinMichael F. Schein returns to the podcast to talk about his experience building a "secret society", a term from his book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. Michael shares practical advice everyday people can use to build a network that works for them, elevating their status and increasing their odds of success.Mentioned in this Episode: Michael on LinkedIn - https://www.linkedin.com/in/michaelfrancisschein/Michael’s first appearance on People Business - https://peoplebusinesspodcast.com/michaelfschein/The Hype Handb...
2022-11-0828 min
The Michael Brian ShowINSPIRE w/ David Schein: Combining Education & Business EP266Inspire, Empower & Educate with David Schein (@David Schein) where they share their biggest lessons learned and words of wisdom!
Find out more about them at
Book: Bad Deal for America
Editor In Chief: International Journal of Cultural Management
Podcast: Saving America on Apple Podcasts
Get your 2-month free trial of my Inner Circle here https://bit.ly/InnerCircle2MTrial
Join the FREE Facebook group for The Michael Brian Show at https://www.facebook.com/groups/themichaelbrianshow
Follow Mike...
2022-11-0407 min
The Front Row Podcast for EntrepreneursBuild a Secret Society with Michael F. ScheinToday, we’re talking about building a secret society.I know…you’re probably thinking “that's a weird topic”...…but when Michael F. Schein (Head Hype Man at MicroFame Media, and author of the “Hype Handbook”) emailed me and shared that he had been exploring secret societies as a way of building relationships and scaling business, I knew I wanted to hear more. I mean, if you put “secret” in front of something, doesn't it kind of force you to want to know more???So I took the bait and I'm so glad I did. Mike shares s...
2022-10-0442 min
Dealing with Goliath: Psychological Edge for Business LeadersWhy to Start Your Own Secret Society with Michael F Schein (#056)Michael F. Schein is the Head Hype Man at MicroFame Media, a company that specializes in making consultants and coaches famous in their fields. (Often through bold, creative and playful methods). Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China.His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Le...
2022-09-011h 01
The Action CatalystUpdate: Michael F. Schein Takes On the Freemasons (Hype, Promotion, Marketing, Branding)We catch back up with Michael F. Schein, writer, speaker, and Founder & President of Microfame Media, who recounts the success of his book “The Hype Handbook”, explains why forming your own secret networking society might yield big results, and spills the beans on the secrets of the Freemasons. Uh-oh! Hear more from Michael in his original appearance on Episode 382 of The Action Catalyst.
2022-08-1110 min
Unstoppable MindsetUnstoppable Guy with Dr. David ScheinBy now, regular listeners to this podcast have observed that I begin episodes with the word “Unstoppable”. I stole the idea from the old-time radio show Dragnet which began every show with the words “The Big” followed by other title words. Hey, it worked for Dragnet so why invent something new? You will hear near the end of this episode why I used “Unstoppable Guy” as the title.
Anyway, meet Dr. David Schein, JD, Ph.D. who currently is a Professor, Endowed Chair of Management and Marketing, and Director of Graduate Programs at the Cameron School of Business at the Universit...
2022-08-051h 10
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 83 : Michael F. Schein on Creating Hype - Generating Attention & Excitement For Businesses & BrandsWhat is hype? What it is not? Why is it so mis-understood? What about us humans, makes us so susceptible to ‘hype’?
What are some of the hype strategies from the The Hype Handbook ? Any examples of brands or business that have built in hype as an integral part of their marketing?
What is common between hype generation and marketing; and how are these two different?
What is it that Oprah, Tim Ferris, Kim Kardarshan instinctively know, that marketers can learn from?
Michael answers the above & more questions as he ta...
2022-07-2858 min
Beyond Curious ®#84: Here’s How To Make a POSITIVE Impact… By Using Success Principles Used By Propagandists & Cult Leaders w/ Michael F. ScheinWhat if you could master the art and science of using shameless propaganda…… for creating a bigger and more positive impact in the world?Michael F. Schein can teach you how.In today’s episode, you’ll learn:1. Why Shep Gordon — American Talent Manager who’s managed talent like Pink Floyd, Pointer Sisters, Alice Cooper, etc — paid a driver to have their truck that had a picture of Alice Cooper posing naked with only a boa constrictor covering his genitals “break down”…2. How bacon an...
2022-05-311h 09The Action CatalystBelieve the Hype, with Michael F. Schein (Hype, Promotion, Marketing, Branding)Michael F. Schein, writer, speaker, Founder & President of Microfame Media, and author of "The Hype Handbook”, covers learning his marketing chops from his time in a punk rock band, the importance of taking side doors in your work, how to perfect your packaging by embracing your quirks and insecurities, starting a “secret society”, and tips on becoming your own “hype artist”.
2022-05-1719 min
Catching the Next WaveS11.E4. Michael F. Schein. Strategies versus Tactics.What is hype and how mischiefs and propagandists can help you build it? Or, in other words, how do you get people to hear and follow you? This is one of the many topics we discuss with our guest Michael F. Schein -- a writer and the author of the book “The Hype Handbook”. We also talk about thinning in bets, the future of social media, and the trap of following the rules others live by. LINKS“The Hype Handbook” by Michael F. Schein “The Medici Effect” by Frans Johansson“The Click Moment” by...
2022-05-101h 25People Business w/ O'Brien McMahonBe Your Own Hype Man w/ Michael F. ScheinMichael F. Schein is the Head Hype Man at MicroFame Media, a company that specializes in making consultants and coaches famous in their fields. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers published by McGraw Hill, appears wherever books are sold.Mentioned in this Episode:Michael Schein on...
2022-05-031h 05
Saving AmericaPolitics in Education and "Thought Criminal" (w/ Dr. Michael Rectenwald)On Saving America 135, Dr. Michael Rectenwald of American Scholars joins me to discuss how higher education is being impacted by increased politization, and his futuristic yet timely debut novel “Thought Criminal.”
You can find Michael online at https://www.michaelrectenwald.com/. He is also the co-founder and Chief Academic Officer of American Scholars: https://americanscholars.com/.
As always, the opinions expressed in this podcast are mine and my guests’ and not the opinions of my university, my company, or the businesses with which I am connected.
I am an attorney and speaker as well as...
2022-03-0311 minDealing with Goliath: Psychological Edge for Business LeadersThe Hype Handbook: Influence & Persuade for Positive Purposes with Michael F ScheinHere is my talk with Michael F Schein:How promoting his band in his 20s taught him key lessons in positive Hype; much of which wouldn't quite fly todayThe chasm of difference between standard marketing and hypeHype: a set of activities that gets large number of people really emotional1st Key Principle: Don't be afraid to pick a fightWe define ourselves by our tribes, by what we're againstAnti-Hustle Culture: Getting under Gary Vee's skinPunk rock mischief got far better resultsPolarising with playfulness and irreverenceThe Basecamp ExampleWhat is the point of view held by the majority of your field...
2022-03-0245 min
Coaching for LeadersHow to Attract Attention, with Michael F. ScheinMichael F. Schein: The Hype Handbook
Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making ideabased companies famous in their industries. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the US to China. He is also the creator of the popular Hype Book Club, which provides regular recommendations of books about hype artists and hype strategies.
Michael is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World’s Gr...
2022-02-2136 min
The Innovation Meets Leadership Podcast2. The Hype Handbook with Michael F. ScheinWelcome to Innovation Meets Leadership! I’m your host, Natalie Born. In this episode, Michael F. Schein redefines the effective manner of marketing or getting the hype. Why is it that those who do not consider themselves marketers turn out to have a bigger following? From this conversation, Michael points out the power of utilizing psychology and how it should be used responsibly by keeping our motives in check.
Michael F. Schein is the founder and president of MicroFame Media, a company that specializes in making consultants and coaches famous in their fields. Some of his clients ha...
2022-01-1632 min
The Dov Barron ShowLeadership and Loyalty - 2/2 Tapping Mass Psychology for The Business of Show! Michael F ScheinWhat does it take to get attention? As long as you don’t care what kind of attention, Not much. But, what does it take to get the right kind of attention? Is there a step-by-step strategic plan, a handbook you could follow to get the kind of attention you actually want or need for yourself, your ideas, your organization? A handbook that would lay out all the dirty tricks so that you can be aware of them, so that you can use them for the good of humanity; the kind of attention that has people discover you an...
2022-01-1234 minThe Dov Barron ShowLeadership and Loyalty - 1/2 Leadership Secrets from The World’s Greatest Hype Artists: Michael F. ScheinWhat does it take to get attention? As long as you don’t care what kind of attention, Not much. But, what does it take to get the right kind of attention? Is there a step-by-step strategic plan, a handbook you could follow to get the kind of attention you actually want or need for yourself, your ideas, your organization? A handbook that would lay out all the dirty tricks so that you can be aware of them, so that you can use them for the good of humanity; the kind of attention that has people discover you an...
2022-01-1229 min
GAT Podcast: Force Multiplier011 - GAT Podcast: Force Multiplier - It Really Is All About the Hype with Michael F ScheinToday, I'll be speaking with Michael F. Schein, who is the head hype man at MicroFame Media. Michael specializes in making consultants and coaches famous in their fields. He's worked with eBay, Magento, the Medici Group, University of Pennsylvania, and many others. And his writing has appeared in Fortune, Forbes, Psychology Today, and The Huffington Post. He's the author of The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. Today, we'll be discussing how hype is not only valuable but a major differentiator in reaching your target market. I...
2022-01-0734 minChattinn CyberExploring Fraud Resolution, Identity Theft Protection, And Security Incident Notifications With Michael BruemmerIn this episode of CHATTINN CYBER, Marc Schein interviews Michael Bruemmer, VP of Consumer Protection and Global Data Breach at Experian Consumer Services, CA. Marc and Michael discuss the latter’s education, upbringing, unexpected journey into cyberspace, and unique business model and services.
Michael entered the cyber industry fifteen years ago, after quitting working on the tech side for Dell and Lenovo. After returning to Austin, he joined CSIdentity, leading the sales, data breach, and identity theft departments, and hasn’t looked back since.
Michael attributes Experian’s success in insurance cybersecurity with three things — their Pr...
2022-01-0414 min
The Recognized AuthorityMarketing is for Morons - and What You Should Do Instead with Michael F. ScheinFor consultants, traditional marketing can often feel like an inappropriate tool for the job. In fact, sometimes it even feels like we're screaming into the void. But what's the alternative?
In this episode, Michael F. Schein and Alastair McDermott discuss how to use hype to grab attention, create curiosity, and build a tribe of like-minded people. They cover some fundamental strategies to achieve your business goals, including lessons from rock stars, cult leaders and business "celebrities".
They also discuss working on your point of view, networking, and why doctors recommended bacon as part of a h...
2021-12-2052 min
State Of ReadinessMichael F Schein; Author of "The Hype Handbook" Video Version https://vimeo.com/653243654 About the Podcast In this episode of "State of Readiness", I welcome Michael F. Schein; the Head Hype Man at MicroFame Media. We met at a "non-conference" in Saratoga Springs in the summer of 2021 where Michael was speaking about "hype". When Michael graduated from university (much to his parent's chagrin) he announced that he was going to be in a rock-band. Even though the band didn't...
2021-12-1841 min
Mind Your LeadershipLeading by Creating Hype with Michael F. ScheinToday's guest is Michael F. Schein, author of The Hype Handbook, published by McGraw Hill. Michael is the head Hype Man at MicroFame Media.
He's worked with clients ranging from The Medici Group to Magento and has spoken to audiences from the Northeastern United States to the southeastern coast of China.
This conversation is an especially fun one. We are speaking about hype marketing. We explore how to lead our marketing activities from passion and spark to offer our unique services and products.
To find more about the book: https://www.amazon.com/H...
2021-12-0532 min
Grounded Content - content strategy, marketing, and content creationWhy Hype? with guest Michael F. ScheinWhy Hype? with guest Michael F. Schein "In a perfect world, the best work would attract the most attention on its own merits. Unfortunately, it doesn't work that way. Instead, the single most important factor that determines whether something becomes a phenomenon or a flop is arguably the least understood and ephemeral combination of manufactured drama, media manipulation, and behind the scenes maneuvering." says Michael F. Schein. He has made a study of "HYPE" and how we can use these tactics and strategies to gain traction for our own products and ideas. RESOURCES: The Hy...
2021-12-0236 min
The Future of Influence46 - Building Beyond Your Network with Microframe Media's Michael F. ScheinIn this episode, your host Sandy Fowler speaks with Microframe Media's Michael F. Schein about being an idea-driven business, engaging emotionally, building beyond your network, and more. Check out Microframe Media at https://microfamemedia.com/
2021-09-2921 min
The Heartification PodcastEP 48: Writer, Speaker, Business Owner, Author and Hype Artist Michael F. ScheinIn this podcast episode, I interview writer, speaker, business owner, author, and hype artist Michael F. Schein. He is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. His articles have appeared in Fortune, Forbes, Inc., Huffington Post, and Psychology Today and he speaks to international audiences spanning from the northeastern United States to the southeastern coast of China. Find Out More About Micheal Website: https://michaelfschein.com/ Facebook: https://touch.facebook.com/MichaelScheinOfficial/ Lin...
2021-08-1328 min
imperfect: The Heart-Centered Leadership PodcastEpisode 114: Utilizing Hype as a Leadership Superpower with Michael F. ScheinThis episode is sponsored by Davwill Consulting. Emotional agility? Yep, it's needed more now than ever. Let's chat! Click HereMichael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern...
2021-07-1630 minChattinn CyberCyber Security Threats and Strategies – with Hon. Michael A.L. BalboniIn this episode of CHATTINN CYBER, Marc Schein interviews Michael A.L. Balboni, CEO of Redland Strategies Inc. Prior to Redland Strategies, Mike worked as a New York State Senator and chairman of Homeland Security and Law Enforcement committee.
Born in Burns Town New York, Mike studied law and had a unique experience of serving in the New York State Senate for 10 years. Afterward, he went to Albany where he was appointed the first chairman of the Senate homeland security committee. As a chairman of the 9/11 homeland security committee, he learned all aspects of homeland security including...
2021-06-2926 min
The Corporate Escapee108. How to Use Hype to Break Through the Noise and Get Your Startup Noticed with Michael F Schein
For years, entrepreneurs focus on the benefits and features of their products and services. However, many are equally baffled why they are hardly hitting their sales targets. In this episode, Michael F. Schein brings to the discussion table how the Power of Hype is making people act on something with much gusto. Being good enough at what you do is not enough to make people buy from you these days. Entrepreneurs must find that formula to set themselves apart from the norm and make a solid following from like-minded, loyal followers. Find out the strategies on...
2021-06-2244 min
Intuitive BrandingHe Went From A Corporate Career to Becoming a Hype-master | Michael F. ScheinWith tons of competition, what would you use to have your business stand out? Michael F. Schein has found the answer, and it has to do with Hype. You might think hype is bad, but in Michaels's book, The Hype Handbook, he shares a number of case studies that show how hype can help businesses rise above the competition.
2021-06-0336 min
Always Better than Yesterday with Ryan Hartley | A Podcast for Heart Centred LeadersEp 129 Interview Sessions with Michael F. ScheinThis week I am joined by Michael F. Schein, author of The Hype Handbook and President of MicroFame Media. Michael is a writer, speaker, business owner, and hype artist.
His articles have appeared in Fortune, Forbes, Inc., Huffington Post, and Psychology Today. He speaks to international audiences spanning from the northeastern United States to the southeastern coast of China.
As founder and president of marketing agency MicroFame Media, he has launched campaigns and created content for companies including eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing...
2021-05-2641 min
The Front Row Podcast for EntrepreneursHype Artists with Michael F. ScheinIn this brand new podcast episode, I chat with Michael F. Schein SEO, the founder and president of MicroFame Media, and author of his recent book, “The Hype Handbook”.
2021-05-1250 min
Leveraging Thought LeadershipLeveraging Thought Leadership | Michael F. Schein | 311Today's guest is Michael F. Schein, the author of The Hype Handbook, founder and CEO of MicroFame Media a company that turns consultants into celebrities. Very few people ever become worldwide famous, but is that really what you need to be a known entity in your field? Michael shares why micro fame is a better goal to seek when you are selling ideas. Michael and Peter discuss how hype is can be more effective than traditional marketing by relying on centuries-old psychological principles you can create a highly emotional reaction that will allow you to...
2021-05-0623 min
DirectShiftsEP- 026 - What are the Secrets from the Science of Persuasion for Exponential Success? with Michael F. Schein | Author of The Hype Handbook (McGraw Hill) Founder & President : MicroFame MediaKnow the Smart Strategies to take Your Marketing to the Next Level as our Innovation Strategist @Fay-Louise Hayden will be speaking with Michael F. Schein. Michael is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. His client list includes eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California - Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix – just to name a few. Before that, Michael was the VP of Solution Development at The Results Companies, where he developed and launched the company's first...
2021-04-0837 min
Feisworld Podcast269. Michael F. Schein: How YOU can be micro famousMichael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears everywhere books are sold on...
2021-04-021h 04Chattinn CyberGetting Smart Against Ransomware with Sherri Davidoff and Michael A. Kleinman – part 2In part two of our Chattinn Cyber with with host Marc Schein, our guests, Sherri and Michael, continue talking about ransomware. They start with the question of whether or not you should actually pay the ransom. Sherri recommends making sure you have backups. Have a plan to resecure your data even if you have to engage with the hackers. From the legal side, Michael recommends contacting law enforcement—but not the local police. These days, the FBI works really hard to help. It also helps to have built a relationship with federal police ahead of time. Sherri suggests looking in...
2021-03-3137 min
Behavioral Grooves PodcastScrutinizing Hype: Powerful lessons from The Hype Handbook with Michael F. ScheinMichael F. Schein is a hype specialist and the author of The Hype Handbook: 12 Indispensable Secrets from the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. He is also the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their industries.
We caught up with Michael recently to talk about his book about how hype can be a very good thing. In and of itself, hype can be a powerful tool of promotion and its bad reputation may be well deserved, but it’s not carve...
2021-03-311h 22
#ThisWeekWithSabir - eCommerce Mastery with Sabir Semerkant#028 Anatomy of Hype with Michael F. Schein: $100,000+ Expert InsightsJoin me host Michael F. Schein as we dive into THE ANATOMY OF HYPE.
Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast...
2021-03-2556 min
Super Humans with Ina Coveney#50 Propagandists and Cult Leaders Marketing Strategies with Michael F. ScheinWith Michael F. Schein, Author of The Hype HandbookMichael F. Schein has made a name for himself for taking on the biggest names in the online world: Gary Vaynerchuck, Simon Sinek, and other thought leaders. But he’s not just a writer with a literary hit list. Michael is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields.He wrote the book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boun...
2021-03-2545 min
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral EconomicsThe Hype Handbook, an Interview with Author Michael F. ScheinDo you think that hyping up yourself or your business is a good thing, or does it feel a little shady to you? Join me in this episode of The Brainy Business as I interview Michael F. Schein, author of the book The Hype Handbook: 12 Indispensable Success Secrets from the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, who, among many other topics, discusses his take on that and how he personally believes hype to be a good thing. After Michael featured The Brainy Business in Psychology Today as the #1 psychology podcast that every...
2021-03-1255 min
The Marketing Book Podcast322 The Hype Handbook by Michael F ScheinThe Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers by Michael F. Schein Master the art and science of using shameless propaganda for personal and social good. Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world. Imagine if you could generate and leverage hype for positive purposes―like legitimate business success, helping people, or effecting positive change in...
2021-03-121h 38Chattinn CyberGetting Smart Against Ransomware with Sherri Davidoff and Michael A. Kleinman – part 1In this episode of Chattinn Cyber Marc Schein interviews guests; Sherri Davidoff, CEO of LMG Security and author of the recently released book, “Data Breaches.” And Michael A. Kleinman, Special Counsel, Fried Frank. Sherri started working in cyber security before that was even a term. And Michael, on the other hand, comes from the legal world. A litigator, Michael started to see more and more clients needing counsel with regard to cyber and use privacy issues.
They begin their conversation digging into the issue of ransomware. Sherri explains what ransomware is and moves into how ransomware continues to ev...
2021-03-1031 min
Rain or Shine | Marketing & Entrepreneurship Podcast155 Michael F. Schein | Marketing Secrets from Propagandists & Cult LeadersToday, we’re talking about mischief makers, propagandists, con artists, boundary breakers & hype artists.Sounds pretty juicy, eh?Our guest of the show is Michael F Schein who has spent the better part of the past 5 years studying all things HYPE.Yepp, you heard that right!Michael wants you to know that if you are a business owner, entrepreneur, executive, artist, activist, or thinker who is trying to make the world a better place, it is your moral imperative to learn how to harness raw emotion and irrational thinking to your be...
2021-02-1400 min
Human Factor SecurityMichael F. Schein On this episode Jenny is joined by author of "The Hype Handbook" Michael F Schein. They talk all about punk rock, psychotic traits and why applying "badguy" tactics to good guy goals is a legitimate marketing strategy. To find Michael's book on Amazon, click the link here for the UK and click here for the US. To follow Michael on LinkedIn, click this link here. To follow Michael on Twitter, click the link here. To follow Michael on Facebook, click this link here. To get in touch try th...
2021-02-1257 min
The Deep DiveEpisode 53: Hyping the Hype Handbook: A Conversation w/Michael F. ScheinIn this conversation, Philip talks to the author of The Hype Handbook, Michael F. Schein. They discuss his new book and what he has learned from studying the principles, practices, pros and cons of those who practice the craft of hype.
The Drop – The segment of the show where Philip and his guest share tasty morsels of intellectual goodness and creative musings.
Philip’s Drop: All About Love by bell hooks
Michael’s Drop: History Has Begun: The Birth of a New America by Bruno MacaesSpecial Guest: Michael F. Schein.
2021-02-1151 min
The Unmistakable Creative PodcastMichael F. Schein | How to Get Everything You Want Without Having to Sell Your SoulMichael F. Schein deploys the latest research in psychology, sociology and neuroscience to dissect the concept of hype and how the worlds most successful people use it to get what they want.Visit Michael's website | https://michaelfschein.comMichael's book, The Hype Handbook, is available now | https://michaelfschein.com/the-hype-handbook/Listener TribeWe have our own private social network for listeners of the Unmistakable Creative podcast. You can meet other listeners, discuss episodes, and engage with the creative community! Just visit https...
2021-02-031h 15
TradeshowGuy Monday Morning CoffeeTradeshowGuy Monday Morning Coffee, January 18, 2021: Michael F. ScheinOn this week's TradeshowGuy Monday Morning Coffee, I catch up with marketer and author Michael F. Schein of Micro Fame Media about social media marketing and his new book, The Hype Handbook.
http://microfamemedia.com/
https://www.amazon.com/Hype-Handbook-Indispensable-Propagandists-Self-Promoters/dp/126047013X
TradeshowGuy's main online hub: https://tradeshowguy.net
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https://tradeshowguyexhibits.com
http://tradeshowexhibitbuyerskit.com
https://tradeshowsuccessbook.com - get your free copy of my book!
New book: https://tradeshowsuperheroes.com
Tim's Amazon Author Page: https://www.amazon.com/-/e/B00CHQ99XO
2021-01-1822 min
Opinion Science#29: Hype with Michael F. ScheinMichael F. Schein is a writer, speaker, and founder of the marketing agency, MicroFame Media. In his new book, The Hype Handbook, he explores the antics of historically successful “hype artists”—cult leaders, music promoters, propagandists, etc.—to extract 12 common strategies that get people excited about and committed to new ideas.In our conversation, we talk about how “hype” is or is not the same as “persuasion,” how much we’re able to learn from stories of historical hype artists, and the ethical and practical limits of hype.Check out my new audio course o...
2021-01-1854 min
"Conversations LIVE!" with Cyrus WebbMichael F. Schein talks The Hype Handbook on #ConversationsLIVEHost Cyrus Webb welcomes Michael F. Schein to #ConversationsLIVE to discuss what his book THE HYPE HANDBOOK shares about lessons and tips for both personal and professional life.
2021-01-1424 min
imperfect action (with broc edwards)109: Michael F. Schein: The Hype HandbookMichael F. Schein, President of MicroFame Media, discusses his new book, “The Hype Handbook”, the end of mega fame and his approach to becoming micro…
2021-01-1238 min
The TonearmMichael F. ScheinMichael F. Schein is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers (McGraw Hill, January 12, 2021).His articles have appeared in Fortune, Forbes, Inc., Huffington Post, and Psychology Today..He speaks to international audiences spanning from the northeastern United States to the southeastern coast of China.As founder and president of marketing agency MicroFame Media, he has launched campaigns and created content for companies including eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, Un...
2021-01-121h 28
Personality Hacker PodcastThe Usefulness Of Hype (with Michael F. Schein)In this episode, Joel and Antonia talk with guest Michael F. Schein about his new book "The Hype Handbook" and the usefulness of hype to create change in the world. https://personalityhacker.com
2021-01-1135 min
Try And Stop MeYou Don't Need Attention, You Need HYPE with guest Michael F. ScheinCult Leaders, Mischief Maker and Boundary Breakers– what do they all have in common whether we like to admit it or not? They understand what attracts likeminded individuals and tap into those strengths to get HYPE from humans.
Michael F. Schein has been studying individuals for years gathering some interesting facts. As he says, "never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world."
Now what if we could tap into the hype and use the strategies for good in the world and impactful bu...
2021-01-1152 min
Broken SalespeopleMichael F. Schein: The Hype Handbook for My BusinessMichael F. Schein, the Author of The Hype Handbook, joins me to take apart Red's business in a way that few other could. Taking lessons from the greatest hype artists and propagandists in history, Michael F. Schein talks through building a hype business from the ground up. To get Michael's book, go to https://www.amazon.com/Hype-Handbook-Indispensable-Propagandists-Self-Promoters/dp/126047013X. To learn more about Broken Salespeople go to Brokensalespeople.comSupport the show
2021-01-111h 03
Access To Anyone with Michael RoderickATA257 - Michael F. Schein: Get HypeWhat do cult leaders, propagandists, and hip-hop artists all have in common? Hype. Oh, and they’re also some of Michael F. Schein’s favorite topics. Yes, my former co-host Michael is back to break down all things hype, including how we can all harness its power in positive and meaningful ways. During our conversation, he also reveals some of the most fascinating—and surprising—insights from his new book, The Hype Handbook.
2021-01-0739 min
No BS Agency PodcastEP 36: Michael F. Schein – Secrets to Successful Propaganda, Bold Marketing Techniques, and Why You Need ThemThink about a group, organization, or—yes—even a cult that you find repulsive yet seem to attract a TON of attention.
Instead of focusing on what you don’t like, look at what they’re doing that engages their audience that turns them into (and sometimes psychotically) loyal fans.
Any marketing strategy that is used for bad can also be wielded for good. That’s why, as entrepreneurs, we need to be responsible in how we use these tactics to ultimately create MORE value in the world.
I believe...
2021-01-071h 21
Access to AnyoneMichael F. Schein: Get HypeWhat do cult leaders, propagandists, and hip-hop artists all have in common? Hype. Oh, and they’re also some of Michael F. Schein’s favorite topics. Yes, my former co-host Michael is back to break down all things hype—including how we can all harness its power in positive and meaningful ways. During our conversation, he also reveals … Continue reading Michael F. Schein: Get Hype
2021-01-0739 minAccess to AnyoneMichael F. Schein: Get HypeWhat do cult leaders, propagandists, and hip-hop artists all have in common? Hype. Oh, and they’re also some of Michael F. Schein’s favorite topics. Yes, my former co-host Michael is back to break down all things hype—including how we can all harness its power in positive and meaningful ways. During our conversation, he also reveals some of the most fascinating (and surprising) insights from his new book, The Hype Handbook.
Topics include:
Why sometimes hype is all you’ve got (and making it work for you)
Picking a fight with ideas vs. picking a fight wi...
2021-01-0739 min
Reading And Writing PodcastMichael F. Schein interview - Episode 328The 328th episode of the Reading & Writing podcast features an interview with Michael F. Schein, author of the new book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. Support this podcast at — https://redcircle.com/reading-and-writing-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
2021-01-0332 min
Women Your Mother Warned You AboutThe Hype Handbook with Michael F. ScheinThere's never been more ways to seen, but it's never been harder to break through all the clutter and noise to actually get noticed. Today's guest is a master of promotion, marketing and yes - hype. Michael F. Schein is an international speaker, the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields, and author of The Hype Handbook: 12 IndispensableSuccess Secrets From the World’s Greatest Propagandists, Self-Promoters, CultLeaders, Mischief Makers, and Boundary Breakers, coming January 12, 2021. Rachel and Gina have an eye-opening conversation with Michael ab...
2020-12-171h 09
Legal Marketing StudioThe Hype Handbook with Michael F ScheinMichael F. Schein returns to the podcast to discuss his forthcoming book: The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. We revisit how Hype can be applied in the professional services context and draw lessons from his research. More info on his website: https://michaelfschein.com/.
2020-12-0734 min
Biz Book Pub Hub PodcastOTS 224: Believe the Hype - Michael F. ScheinToday’s guest turns consultants into celebrities by making them thought leaders. He is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. As the creator of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields, some of his clients have included eBay, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc, Psychology Today, and Huffington Post. He is the author of “The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Bo...
2020-12-0654 minLiving A Life In FullMichael F. Schein on How to Learn the Science and Master the Art of HypeImagine if you could generate and leverage hype for positive purposes―like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches us how. Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world. Citing the latest research in psychology, sociology and neuroscience, Schein breaks the concept of hype down into a simple set of strategies, skills, and techniques―and illustrates his methods through stories of the wo...
2020-12-0159 minSaving AmericaStimulus Talks, Michael Moore, & the VP DebateDavid Schein and Sandy Lawrence discuss the most recent round of economic stimulus talks, Michael Moore's claim that Trump never actually had COVID, and the vice-presidential debate.
Join Dave and Sandy Tuesdays at 11 AM Central on Facebook Live as they discuss current events, politics, and solutions for saving America. https://www.facebook.com/authordavidschein/
Dr. David Schein is an attorney, speaker, and a professor and Associate Dean at the University of St. Thomas. He is the founder and CEO of Claremont Management Group, a consulting firm in Houston, Texas. Dr. Schein has written and published The De...
2020-10-2616 min
Funny People TalkingMichael F. Schein of Microfame Media - F-ing Hype!An important middle initial, an ice cream extravaganza, celebrities mess up Dresden's name, the concept of hype and why it is neither good nor bad, how marketing and PR have transformed over time, and an improv game about a big f-ing announcement brings a movie trailer, a preacher, a horror movie, and 1930's radio! Michael F. Schein, founder of Microfame Media, and author of the upcoming book The Hype Handbook is our guest!
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
2020-10-121h 10
The Insider Outsider Podcast3. The Dean of Organizational Culture, Edgar Schein, on White Male Culture in the US Part 2Recently identified in The New York Times as the dean of organizational culture, Edgar Schein recently published with his son Peter a 3rd edition of The Corporate Culture Survival Guide, Culture Change Leadership. Just prior to that he wrote Humble Inquiry and Humble Leadership. He is a professor emeritus at MIT and author of many seminal books in the field of Organization Development. In 2016 Ed reviewed and wrote a testimonial for Michael Welp's book Four Days to Change.
2020-04-0238 minThe Insider Outsider Podcast2. The Dean of Organizational Culture, Edgar Schein, on White Male Culture in the USRecently identified in The New York Times as the dean of organizational culture, Edgar Schein recently published with his son Peter a 3rd edition of The Corporate Culture Survival Guide, Culture Change Leadership. Just prior to that he wrote Humble Inquiry and Humble Leadership. He is a professor emeritus at MIT and author of many seminal books in the field of Organization Development. In 2016 Ed reviewed and wrote a testimonial for Michael Welp's book Four Days to Change.
2020-04-0241 min
Call of Cthulhu PodcastTangaroa - Teil 2Was ist hier passiert? Auf der Forschungsstation Tangaroa in 5.000 m Tiefe unter dem Meeresspiegel, hat der Rettungstrupp bislang eine Leiche und einen Schwerstverletzten gefunden. Dazu dann auch noch das merkwürdige Schreien einer Frau hinter einer der geschlossenen Schleusen.Die Station liegt stromlos im Dunkeln und selbst dem Ingenieur gelingt es nicht den Defekt zu beheben. Also tasten sich die vier Spezialisten nur im Schein ihrer Taschenlampen voran.Vielleicht finden sich auf dem Laptop in der Kommandozentrale weitere Informationen darüber, was hier vorgefallen ist.
2020-01-261h 23Jaegers.NetCastTangaroa - Teil 2Was ist hier passiert? Auf der Forschungsstation Tangaroa in 5.000 m Tiefe unter dem Meeresspiegel, hat der Rettungstrupp bislang eine Leiche und einen Schwerstverletzten gefunden. Dazu dann auch noch das merkwürdige Schreien einer Frau hinter einer der geschlossenen Schleusen.
Die Station liegt stromlos im Dunkeln und selbst dem Ingenieur gelingt es nicht den Defekt zu beheben. Also tasten sich die vier Spezialisten nur im Schein ihrer Taschenlampen voran. Vielleicht finden sich auf dem Laptop in der Kommandozentrale weitere Informationen darüber, was hier vorgefallen ist.
2020-01-261h 23Access to AnyoneThe 3 Biggest Networking Mistakes (And How To Avoid Them) (out of the archives)In this special episode, I’m diving into the archives to explore one of my favorite topics!
We all know by now that going to networking events, mixers, and cocktail parties hoping for the universe to drop new business into our laps simply doesn’t work. In fact, sometimes things at live events can go wrong. Really wrong. In today’s episode, we explore what Michael Roderick calls the three biggest Party F-Ups, and reveal how you can avoid these pitfalls – and up your overall networking game – by building better awareness.
Topics include:
Why p...
2019-07-0326 min
Jaegers.NetCastDer marsianische Patient - Teil 1Draußen, im Schein der Gaslaternen, flanieren die edlen Damen in langen Kleidern und im Arm eines stolzen, hohen Herrn durch die Altstadt. Das geschäftige Treiben des Tages ist verklungen und während die arbeitende Bevölkerung daheim hockt, genießen die wohlhabenden den Weg ins Theater oder die Oper an der angenehmen Luft an diesem lauen Herbstabend des Jahres 1891.
Die Hufe der Pferde eines Fiakers schlagen vernehmlich auf das Kopfsteinpflaster Wiens. Drinnen, in der Kutsche, sitzen vier Herren, die an ihren Heimstätten an den verschiedensten Orten der Stadt abgeholt wurden.
Sie sind auf dem Weg eine private Einladung wahrzun...
2018-12-091h 20Access to AnyoneThe Reciprocity Timeline (out of the archives)In today’s special episode, I’m reaching into the archives to look at one of my favorite concepts – the reciprocity timeline.
What is it? How does it work? And how can it help you make major career moves and connect with influential people? My former co-host Michael Schein and I answer all of these questions and more.
Topics include:
Differences in individual timelines and how these affect reciprocity
How to square the generosity game with the ideals of business
Lessons on networking from old forms of reciprocity
Collective sacrifice vs. individual or per...
2018-08-1527 minAccess to AnyoneAccess To Anyone’s Bold New EraIn today’s special episode, we say goodbye to co-host Michael Schein and enter Access To Anyone’s bold new era.
Topics include:
Why Michael Schein is leaving the podcast
Knowing when your bets are catching fire
The idea of context shifting in order to enable deeper work
The inside scoop on Michael S’s Hype book project
More about Michael S’s new podcast on the horizon
How to move on from great partnerships
How to have those hard conversations
The future of Access To Anyone
Learn more about Michael Schein:
microfamem...
2018-06-2023 minAccess to AnyoneAccess To Anyone’s Bold New EraIn today’s special episode, we say goodbye to co-host Michael Schein and enter Access To Anyone’s bold new era. Topics include: Why Michael Schein is leaving the podcast Knowing when your bets are catching fire The idea of context shifting in order to enable deeper work The inside scoop on Michael S’s Hype book project More about … Continue reading Access To Anyone’s Bold New Era
2018-06-2023 minAccess to AnyoneWhat It Really Takes To Make Immersive Experiences featuring Michael Borys and Alex LieuToday’s guests are 42 Entertainment’s Michael Borys and Alex Lieu.
Topics include:
What it really takes to make immersive gaming experiences
How to use what’s new (and weird) to create successful projects
Enticing an audience with mystery and fearlessness
Deciding on the right time to go public with a project
How the joy of discovery generates organic publicity
How to balance money, fair payment, and artistic integrity in the creative world
The relationships between business, entrepreneurship, and art
What is 49 Boxes?
The excitement of viscerally connecting with real historical artifacts
Alex and Michae...
2018-01-1044 minAccess to AnyoneWhat It Really Takes To Make Immersive Experiences featuring Michael Borys and Alex LieuToday’s guests are 42 Entertainment’s Michael Borys and Alex Lieu. Topics include: What it really takes to make immersive gaming experiences How to use what’s new (and weird) to create successful projects Enticing an audience with mystery and fearlessness Deciding on the right time to go public with a project How the joy of discovery … Continue reading What It Really Takes To Make Immersive Experiences featuring Michael Borys and Alex Lieu
2018-01-1044 min