Shows
The Dental MarketerAchieving Dental Startup Excellence with These Unmissable Tips | Alan Withall | 539What does it take to have an unmistakably excellent startup?In this episode, we're exploring the world of dental practice management with Alan Withall, a seasoned dental consultant with Henry Schein Dental. Alan shares his remarkable journey from Wisconsin to New Jersey, tackling the initial hurdles of the dental supply industry that led him to establish the F.Y.I. Study Club. This initiative has blossomed into a vital resource for dentists, aimed at educating and equipping them with the tools needed to start and expand their practices successfully. Alan reveals how he bridges the ga...2025-01-2300 min
Brushwood Media NetworkThe Hype Handbook | Author Interview with Michael F ScheinToday’s guest is author, Michael F. Schein, a true expert in the art of hype and marketing. Michael's insights into how to create emotional connections and drive action are both fascinating + practical, making him a valuable resource for anyone looking to elevate their business presence. Plus, he’s just plain fun to talk to.
We delved into the nuances of hype, exploring how it can be harnessed ethically to promote meaningful work. Michael shared his thoughts on the importance of creating memorable experiences + clear messaging, as well as the power of building relationships with influential figures in y...2024-12-0431 min
Saving AmericaSaving America Week in Review with Guest Michael Hingson Part 2Trump is the first Republican in 20 years to win the popular vote, and the first person since Grover Cleveland to win a non-consecutive term as president, completing what some are calling the greatest comeback in American political history!Los Angeles showed a little common sense by ditching their Soros-backed DA – but not a lot since they elected Adam Schiff to the Senate. Houston was a mixed bag too, keeping Ted Cruz in the Senate but electing Sly Turner to Congress.Alaska, Missouri, and Nebraska – all traditionally red states – have voted in favor of increasing their minimum wage and forcing paid sick l...2024-11-161h 00Saving AmericaSaving America Week in Review with Guests Michael Hingson and Dom EinhornThe final days of this far-to-long election season have been characterized mostly by name-calling and personal attacks. #Election2024 has definitely earned the moniker “the Garbage Election.” Americans deserve better.Amazon’s Jeff Bezos stopped the Washington Post from endorsing Kamala Harris this election cycle. Why, you ask? He says that politics have gone too far in the newspaper industry. Pardon me, I’ll just be over here, laughing my butt off…In the latest insanity from New York City, they’ve just prosecuted a former marine for defending a subway car full of passengers from a crazed person with a long criminal...2024-11-091h 00
The Biz Book BroadcastThe Hype Handbook | Author Interview with Michael F ScheinToday’s guest is author, Michael F. Schein, a true expert in the art of hype and marketing. Michael's insights into how to create emotional connections and drive action are both fascinating + practical, making him a valuable resource for anyone looking to elevate their business presence. Plus, he’s just plain fun to talk to.
We delved into the nuances of hype, exploring how it can be harnessed ethically to promote meaningful work. Michael shared his thoughts on the importance of creating memorable experiences + clear messaging, as well as the power of building relationships with influential figures in y...2024-11-0531 min
Changing Minds with Owen FitzpatrickHow Hype Can Win An Election: Michael F Schein on Trump, Harris, and Jordan Peterson.In this episode of Changing Minds, I dive deep into the world of hype, political polarization, and media influence with Michael F. Schein, author of The Hype Handbook. Michael and I explore how hype has shaped the careers of leaders from Donald Trump to David Bowie and the role media and social media play in reinforcing tribalism. We tackle the rise of cancel culture, propaganda from both sides and how curiosity can bridge the divide. Get ready for an eye-opening conversation that challenges the way we see hype, media, and politics. Visit my website: https://owenfitzpatrick.com/2024-10-071h 03
IDEAS+LEADERS193. How to Make a Hype Around Your Brand - Michael ScheinIn the episode 193 of IDEAS+LEADERS podcast I am speaking with Michael Schein…
Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in turning consultants, financial services professionals, and venture-funded start-ups into celebrities. Some of his clients have included Lockton, Kasha, University of Pennsylvania, United Methodist Publishing House, Magento, LinkedIn, and Citrix, to name a few.
His writing has appeared in Fortune, Forbes, Inc., Psychology Today, Huffington Post, and Kitces, and he speaks regularly to U.S. and international audiences.
His book The Hy...2024-05-1325 min
Inside Personal Growth with Greg VoisenPodcast 1077: The Hype Handbook with Michael F. ScheinWelcome back to Inside Personal Growth! My guest for this episode is writer, speaker, business owner, and hype artist all in one, Michael F. Schein. He is also the author of the book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers.2024-01-1050 min
The Dov Baron ShowPart 2 of 2: Tapping Mass Psychology for The Business of Hype! Michael F ScheinWhat does it take to get attention? As long as you don’t care what kind of attention, Not much. But, what does it take to get the right kind of attention? Is there a step-by-step strategic plan, a handbook you could follow to get the kind of attention you actually want or need for yourself, your ideas, your organization? A handbook that would lay out all the dirty tricks so that you can be aware of them, so that you can use them for the good of humanity; the kind of attention that has people discover you...2023-11-2232 min
The Dov Baron Show1/2 Michael F. Schein: The World’s Greatest Hype Artists:What does it take to get attention? As long as you don’t care what kind of attention, Not much. But, what does it take to get the right kind of attention? Is there a step-by-step strategic plan, a handbook you could follow to get the kind of attention you actually want or need for yourself, your ideas, your organization? A handbook that would lay out all the dirty tricks so that you can be aware of them, so that you can use them for the good of humanity; the kind of attention that has people discover you...2023-11-1928 min
Welcome To Eloma#72: Becoming a Hype Artist with Michael F. ScheinHype. The definition can vary wildly depending on who you’re talking to. Today’s guest Michael F. Schein, founder and president of MicroFame Media and author of “The Hype Handbook,” defines it as “any set of activities that get a large number of people highly emotional, so that they'll take the action that you want them to take.” From Virgil to the Punks and the Beatles–and of course the South Bronx where hip-hop and the term as we know it today was born–artists throughout history have used human behavior, particularly group behavior, to create propaganda and what we now know...2023-09-2745 min
The Unmistakable Creative PodcastListener Favorites: Michael F. Schein | How to Get Everything You Want Without Having to Sell Your SoulMichael F. Schein deploys the latest research in psychology, sociology and neuroscience to dissect the concept of hype and how the worlds most successful people use it to get what they want. Subscribe for ad-free interviews and bonus episodes https://plus.acast.com/s/the-unmistakable-creative-podcast.
Hosted on Acast. See acast.com/privacy for more information.2023-09-151h 15
Exitology: Unlock Your Profits, Unlock Your PotentialS13 E21: Why Hype Gets a Bad Reputation with Michael F. Schein and Jason Wally WaldronMichael F. Schein is the Head Hype Artist at MicroFame Media, a company that specializes in making idea-driven businesses famous.
The word “Hype” originates from hyperbole or exaggeration
In the Hip Hop community, the hype man is responsible for energizing the group.
People and businesses find creative ways to get your name out there.
It is easy to say this is how you are successful. When you are dealt a certain set of cards, you have no option to find unusual solutions to get the word out there.
Optim...2023-07-1512 min
Experience-Focused Leaders4 - Hyping Up Idea-Driven Businesses with MicroFame Media's Michael F. ScheinYour host, Alex Shevelenko, talks with the Founder of MicroFame Media, Michael F. Schein. Michael is the author of the book The Hype Handbook. At MicroFame Media, they have spent years analyzing the methods of history’s most effective persuaders, promoters, and benevolent mischief-makers. They've taken all of this research and distilled their findings into a comprehensive system that lets them generate fanatical attention for your best ideas. Their mission is to hype up their clients, so they can focus on what they do best. Learn more about Michael's work HERE and HERE.Check out Mic...2023-07-131h 10
#ThisWeekWithSabir - eCommerce Mastery with Sabir Semerkant#086 Secret Societies | Michael F. Schein X Sabir SemerkantDiscover the art of "Building and Growing Secret Societies" in this captivating episode of #ThisWeekWithSabir. Join us as we delve into the secrets of success with renowned author and founder of MicroFame Media, Michael F. Schein. Get ready to elevate your business game as Michael shares his insider tips and strategies for creating thriving secret societies that captivate audiences and drive remarkable success.
During this insightful 60-minute interview, Michael unveils the power of hype, marketing, and the concept of secret societies. Gain a deep understanding of differentiating hype from marketing, overcoming misconceptions, and leveraging experimentation to achieve...2023-06-071h 01
Living A Life In FullThe Ever Erudite Michael F. Schein on Secret Societies (and Why You Should Start One)Freemasons, Skull and Bones, Rosicrucians, the Illuminati, 5 Hertford Street, the Bohemian Club, and more, are all so-called secret societies. Not so much because no one knows about them, but more so the question as to what do they do, who belongs to them, and how do you join? Is membership in the Soho House the modern day variant of such societies? What’s the psychology behind their creation and their intrigue? Well, Michael F. Schein, author, and CEO of MicroFame Media, knows a lot about that, and in fact, he’s created his own secret society that we’ll...2023-04-221h 02
SaasHoles "Rev Ops with an edge"WHAT IS HYPE?!?!? Interview With Michael F Schein Author of the Hype Handbook#revenueoperations #hype #marketing
Michael F Schein Author of the Hype Handbook joins the SAASholes Revenue Podcast to discuss his book "The Hype Handbook" and in the opening clip he tells Pete Jansons and Marcus Cauchi his definition of Hype
Other Topics:
Punk Rock, the Act, Sex Pistols, Sonic Youth, Definition of Hype, Secret Societies, Van Bismark, Dress who you want to be, Gary Vanderchuck, We are all in Sales, We are all performers, Negative Bias, Social Dilemma, juice guru institute, meet me in the bathroom, Hip Hop Hype, Tupac, Biggie, The Colonel
htt...2023-01-1953 min
Chattinn CyberHow The Russia-Ukraine War Is Bolstering Ransomware Gang Attacks With Sherri Davidoff and Michael KleinmanIn this episode of CHATTIN CYBER, Marc Schein interviews Sherri Davidoff and Michael Kleinman about the rising ransomware attacks in cyberspace and the legal and operational ways to confront them. Sherri Davidoff is the CEO of LMG Security, and the author of three books, including "Ransomware and Cyber Extortion" and "Data Breaches: Crisis and Opportunity." Michael Kleinman is Special Counsel in the Data Strategy, Security, and Privacy Practice at Fried, Frank, Harris, Shriver & Jacobson LLP.
The Russian-Ukrainian war has given us an open window into ransomware gang operations, thanks to some gangs facing internal discord, like the Conte ransomware gang...2023-01-0929 min
The Innovation Meets Leadership Podcast25. Innovation and Hype 2.0 with Michael F. Schein“Just because an idea's not original doesn't mean it's not effective.” - Michael F. Schein
Welcome to Innovation Meets Leadership! I’m your host, Natalie Born. In this episode, we are catching up with Micahel F. Schein.
Michael is the founder and president of MicroFame Media, a company that specializes in making consultants and coaches famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psycho...2022-12-1127 min
Behavioral Grooves PodcastWant To Join A Secret Club? With Michael F. ScheinIf you were sent an exclusive invite to a secret society, would you accept? If you knew only a few people in the world had been approached to join, would it spark a scarcity curiosity? What is more alluring: the society itself or the mere fact that it’s a secret?
Creating hype is the forte of our returning guest on this episode, Michael F. Schein. In our previous chat with Michael back in episode 212, he was telling us about his book “The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischi...2022-11-2848 min
The Digital Agency Growth PodcastMichael F. Schein on the Power of HypeHow can you stand out from the competition in your industry? This is a question we’re all trying to answer through our marketing. We want a dedicated following of people who love our products and services, but how can we achieve that? This week, episode 157 of The Digital Agency Growth Podcast with Michael F. Schein is about the power of creating hype for your business! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Grow...2022-11-2355 min
People Business w/ O'Brien McMahonCreate Your Own Secret Society w/ Michael F ScheinMichael F. Schein returns to the podcast to talk about his experience building a "secret society", a term from his book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. Michael shares practical advice everyday people can use to build a network that works for them, elevating their status and increasing their odds of success.Mentioned in this Episode: Michael on LinkedIn - https://www.linkedin.com/in/michaelfrancisschein/Michael’s first appearance on People Business - https://peoplebusinesspodcast.com/michaelfschein/The Hype Handb...2022-11-0828 min
The Michael Brian ShowINSPIRE w/ David Schein: Combining Education & Business EP266Inspire, Empower & Educate with David Schein (@David Schein) where they share their biggest lessons learned and words of wisdom!
Find out more about them at
Book: Bad Deal for America
Editor In Chief: International Journal of Cultural Management
Podcast: Saving America on Apple Podcasts
Get your 2-month free trial of my Inner Circle here https://bit.ly/InnerCircle2MTrial
Join the FREE Facebook group for The Michael Brian Show at https://www.facebook.com/groups/themichaelbrianshow
Follow Mike...2022-11-0407 min
The Front Row Podcast for EntrepreneursBuild a Secret Society with Michael F. ScheinToday, we’re talking about building a secret society.I know…you’re probably thinking “that's a weird topic”...…but when Michael F. Schein (Head Hype Man at MicroFame Media, and author of the “Hype Handbook”) emailed me and shared that he had been exploring secret societies as a way of building relationships and scaling business, I knew I wanted to hear more. I mean, if you put “secret” in front of something, doesn't it kind of force you to want to know more???So I took the bait and I'm so glad I did. Mike shares s...2022-10-0442 min
Dealing with Goliath: Psychological Edge for Business LeadersWhy to Start Your Own Secret Society with Michael F Schein (#056)Michael F. Schein is the Head Hype Man at MicroFame Media, a company that specializes in making consultants and coaches famous in their fields. (Often through bold, creative and playful methods). Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China.His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Le...2022-09-011h 01
The Action CatalystUpdate: Michael F. Schein Takes On the Freemasons (Hype, Promotion, Marketing, Branding)We catch back up with Michael F. Schein, writer, speaker, and Founder & President of Microfame Media, who recounts the success of his book “The Hype Handbook”, explains why forming your own secret networking society might yield big results, and spills the beans on the secrets of the Freemasons. Uh-oh! Hear more from Michael in his original appearance on Episode 382 of The Action Catalyst.2022-08-1110 min
Unstoppable MindsetUnstoppable Guy with Dr. David ScheinBy now, regular listeners to this podcast have observed that I begin episodes with the word “Unstoppable”. I stole the idea from the old-time radio show Dragnet which began every show with the words “The Big” followed by other title words. Hey, it worked for Dragnet so why invent something new? You will hear near the end of this episode why I used “Unstoppable Guy” as the title.
Anyway, meet Dr. David Schein, JD, Ph.D. who currently is a Professor, Endowed Chair of Management and Marketing, and Director of Graduate Programs at the Cameron School of Business at the Universit...2022-08-051h 10
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 83 : Michael F. Schein on Creating Hype - Generating Attention & Excitement For Businesses & BrandsWhat is hype? What it is not? Why is it so mis-understood? What about us humans, makes us so susceptible to ‘hype’?
What are some of the hype strategies from the The Hype Handbook ? Any examples of brands or business that have built in hype as an integral part of their marketing?
What is common between hype generation and marketing; and how are these two different?
What is it that Oprah, Tim Ferris, Kim Kardarshan instinctively know, that marketers can learn from?
Michael answers the above & more questions as he ta...2022-07-2858 min
Leaders Of ConsultingMichael Schein: Creating Hype and How To Take Advantage of ItIn this episode, we are joined by Microfame founder, writer, speaker, business owner, and “The Hype Guy” himself, Michael F. Schein. He talks about the 12 Hype Strategies and his journey in playing with mass psychology to attract a lot of attention. He tells the story of how he started applying the Hype strategies as a marketing agency, and also gave emphasis on the Make War, Not Love strategy. Furthermore, Michael shares an interesting story of how he was able to make millions and transform his life by embarking on a free trip to China.Mentioned on the epis...2022-07-2530 min
Beyond Curious ™#84: Here’s How To Make a POSITIVE Impact… By Using Success Principles Used By Propagandists & Cult Leaders w/ Michael F. ScheinWhat if you could master the art and science of using shameless propaganda…
… for creating a bigger and more positive impact in the world?
Michael F. Schein can teach you how.
In today’s episode, you’ll learn:
1. Why Shep Gordon — American Talent Manager who’s managed talent like Pink Floyd, Pointer Sisters, Alice Cooper, etc — paid a driver to have their truck that had a picture of Alice Cooper posing naked with only a boa constrictor covering his genitals “break down”…
2. How bacon and eggs became the stereotypical American breakfast because of a hype artist… and what that has to do with you buildin...2022-05-311h 08The Action CatalystBelieve the Hype, with Michael F. Schein (Hype, Promotion, Marketing, Branding)Michael F. Schein, writer, speaker, Founder & President of Microfame Media, and author of "The Hype Handbook”, covers learning his marketing chops from his time in a punk rock band, the importance of taking side doors in your work, how to perfect your packaging by embracing your quirks and insecurities, starting a “secret society”, and tips on becoming your own “hype artist”.2022-05-1719 min
Catching the Next WaveS11.E4. Michael F. Schein. Strategies versus Tactics.What is hype and how mischiefs and propagandists can help you build it? Or, in other words, how do you get people to hear and follow you? This is one of the many topics we discuss with our guest Michael F. Schein -- a writer and the author of the book “The Hype Handbook”. We also talk about thinning in bets, the future of social media, and the trap of following the rules others live by. LINKS“The Hype Handbook” by Michael F. Schein “The Medici Effect” by Frans Johansson“The Click Moment” by...2022-05-101h 25People Business w/ O'Brien McMahonBe Your Own Hype Man w/ Michael F. ScheinMichael F. Schein is the Head Hype Man at MicroFame Media, a company that specializes in making consultants and coaches famous in their fields. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers published by McGraw Hill, appears wherever books are sold.Mentioned in this Episode:Michael Schein on...2022-05-031h 05
The Adapter’s Advantage: Breakthrough Moments that Lead to SuccessCreating Hype | Michael F. ScheinMichael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix.
His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Gre...2022-04-2636 min
Saving AmericaPolitics in Education and "Thought Criminal" (w/ Dr. Michael Rectenwald)On Saving America 135, Dr. Michael Rectenwald of American Scholars joins me to discuss how higher education is being impacted by increased politization, and his futuristic yet timely debut novel “Thought Criminal.”
You can find Michael online at https://www.michaelrectenwald.com/. He is also the co-founder and Chief Academic Officer of American Scholars: https://americanscholars.com/.
As always, the opinions expressed in this podcast are mine and my guests’ and not the opinions of my university, my company, or the businesses with which I am connected.
I am an attorney and speaker as well as...2022-03-0311 minDealing with Goliath: Psychological Edge for Business LeadersThe Hype Handbook: Influence & Persuade for Positive Purposes with Michael F ScheinHere is my talk with Michael F Schein:How promoting his band in his 20s taught him key lessons in positive Hype; much of which wouldn't quite fly todayThe chasm of difference between standard marketing and hypeHype: a set of activities that gets large number of people really emotional1st Key Principle: Don't be afraid to pick a fightWe define ourselves by our tribes, by what we're againstAnti-Hustle Culture: Getting under Gary Vee's skinPunk rock mischief got far better resultsPolarising with playfulness and irreverenceThe Basecamp ExampleWhat is the point of view held by the majority of your field...2022-03-0245 min
Coaching for LeadersHow to Attract Attention, with Michael F. ScheinMichael F. Schein: The Hype Handbook
Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making ideabased companies famous in their industries. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the US to China. He is also the creator of the popular Hype Book Club, which provides regular recommendations of books about hype artists and hype strategies.
Michael is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief...2022-02-2136 min
The Innovation Meets Leadership Podcast2. The Hype Handbook with Michael F. ScheinWelcome to Innovation Meets Leadership! I’m your host, Natalie Born. In this episode, Michael F. Schein redefines the effective manner of marketing or getting the hype. Why is it that those who do not consider themselves marketers turn out to have a bigger following? From this conversation, Michael points out the power of utilizing psychology and how it should be used responsibly by keeping our motives in check.
Michael F. Schein is the founder and president of MicroFame Media, a company that specializes in making consultants and coaches famous in their fields. Some of his clients ha...2022-01-1632 min
The Dov Barron ShowLeadership and Loyalty - 2/2 Tapping Mass Psychology for The Business of Show! Michael F ScheinWhat does it take to get attention? As long as you don’t care what kind of attention, Not much. But, what does it take to get the right kind of attention? Is there a step-by-step strategic plan, a handbook you could follow to get the kind of attention you actually want or need for yourself, your ideas, your organization? A handbook that would lay out all the dirty tricks so that you can be aware of them, so that you can use them for the good of humanity; the kind of attention that has people discover you an...2022-01-1234 minThe Dov Barron ShowLeadership and Loyalty - 1/2 Leadership Secrets from The World’s Greatest Hype Artists: Michael F. ScheinWhat does it take to get attention? As long as you don’t care what kind of attention, Not much. But, what does it take to get the right kind of attention? Is there a step-by-step strategic plan, a handbook you could follow to get the kind of attention you actually want or need for yourself, your ideas, your organization? A handbook that would lay out all the dirty tricks so that you can be aware of them, so that you can use them for the good of humanity; the kind of attention that has people discover you an...2022-01-1229 min
GAT Podcast: Force Multiplier011 - GAT Podcast: Force Multiplier - It Really Is All About the Hype with Michael F ScheinToday, I'll be speaking with Michael F. Schein, who is the head hype man at MicroFame Media. Michael specializes in making consultants and coaches famous in their fields. He's worked with eBay, Magento, the Medici Group, University of Pennsylvania, and many others. And his writing has appeared in Fortune, Forbes, Psychology Today, and The Huffington Post. He's the author of The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. Today, we'll be discussing how hype is not only valuable but a major differentiator in reaching your target market. I...2022-01-0734 minChattinn CyberExploring Fraud Resolution, Identity Theft Protection, And Security Incident Notifications With Michael BruemmerIn this episode of CHATTINN CYBER, Marc Schein interviews Michael Bruemmer, VP of Consumer Protection and Global Data Breach at Experian Consumer Services, CA. Marc and Michael discuss the latter's education, upbringing, unexpected journey into cyberspace, and unique business model and services.
Michael entered the cyber industry fifteen years ago, after quitting working on the tech side for Dell and Lenovo. After returning to Austin, he joined CSIdentity, leading the sales, data breach, and identity theft departments, and hasn't looked back since.
Michael attributes Experian's success in insurance cybersecurity with three things -- their Program and Events Manager, their family...2022-01-0414 min
The Recognized AuthorityMarketing is for Morons - and What You Should Do Instead with Michael F. ScheinFor consultants, traditional marketing can often feel like an inappropriate tool for the job. In fact, sometimes it even feels like we're screaming into the void. But what's the alternative?
In this episode, Michael F. Schein and Alastair McDermott discuss how to use hype to grab attention, create curiosity, and build a tribe of like-minded people. They cover some fundamental strategies to achieve your business goals, including lessons from rock stars, cult leaders and business "celebrities".
They also discuss working on your point of view, networking, and why doctors recommended bacon as part of a h...2021-12-2052 min
State Of ReadinessMichael F Schein; Author of "The Hype Handbook" Video Version https://vimeo.com/653243654 About the Podcast In this episode of "State of Readiness", I welcome Michael F. Schein; the Head Hype Man at MicroFame Media. We met at a "non-conference" in Saratoga Springs in the summer of 2021 where Michael was speaking about "hype". When Michael graduated from university (much to his parent's chagrin) he announced that he was going to be in a rock-band. Even though the band didn't...2021-12-1841 min
Mind Your LeadershipLeading by Creating Hype with Michael F. ScheinToday's guest is Michael F. Schein, author of The Hype Handbook, published by McGraw Hill. Michael is the head Hype Man at MicroFame Media.
He's worked with clients ranging from The Medici Group to Magento and has spoken to audiences from the Northeastern United States to the southeastern coast of China.
This conversation is an especially fun one. We are speaking about hype marketing. We explore how to lead our marketing activities from passion and spark to offer our unique services and products.
To find more about the book: https://www.amazon.com/H...2021-12-0532 min
Grounded Content - content strategy, marketing, and content creationWhy Hype? with guest Michael F. ScheinWhy Hype? with guest Michael F. Schein "In a perfect world, the best work would attract the most attention on its own merits. Unfortunately, it doesn't work that way. Instead, the single most important factor that determines whether something becomes a phenomenon or a flop is arguably the least understood and ephemeral combination of manufactured drama, media manipulation, and behind the scenes maneuvering." says Michael F. Schein. He has made a study of "HYPE" and how we can use these tactics and strategies to gain traction for our own products and ideas. RESOURCES: The Hy...2021-12-0236 min
The Future of Influence46 - Building Beyond Your Network with Microframe Media's Michael F. ScheinIn this episode, your host Sandy Fowler speaks with Microframe Media's Michael F. Schein about being an idea-driven business, engaging emotionally, building beyond your network, and more. Check out Microframe Media at https://microfamemedia.com/2021-09-2921 min
The Heartification PodcastEP 48: Writer, Speaker, Business Owner, Author and Hype Artist Michael F. ScheinIn this podcast episode, I interview writer, speaker, business owner, author, and hype artist Michael F. Schein. He is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. His articles have appeared in Fortune, Forbes, Inc., Huffington Post, and Psychology Today and he speaks to international audiences spanning from the northeastern United States to the southeastern coast of China. Find Out More About Micheal Website: https://michaelfschein.com/ Facebook: https://touch.facebook.com/MichaelScheinOfficial/ Lin...2021-08-1328 min
imperfect: The Heart-Centered Leadership PodcastEpisode 114: Utilizing Hype as a Leadership Superpower with Michael F. ScheinThis episode is sponsored by Davwill Consulting. Emotional agility? Yep, it's needed more now than ever. Let's chat! Click HereMichael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern...2021-07-1630 min
Demand and Ops UnboxedAuthor Series: Michael F. Schein and "The Hype Handbook" (001)Welcome to the very first episode of Marketing:Unboxed. In this episode, Travis talks with Michael F. Schein, the author of The Hype Handbook, to talk about his book and the psychology behind hype and influence in marketing. The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.Want to stay up to date with the latest from RainierDigital and Travis? Learn more about RainierDigital Follow Travis on LinkedIn Follow RainierDigital on LinkedIn 2021-07-0742 minChattinn CyberCyber Security Threats and Strategies – with Hon. Michael A.L. BalboniIn this episode of CHATTINN CYBER, Marc Schein interviews Michael A.L. Balboni, CEO of Redland Strategies Inc. Prior to Redland Strategies, Mike worked as a New York State Senator and chairman of Homeland Security and Law Enforcement committee.
Born in Burns Town New York, Mike studied law and had a unique experience of serving in the New York State Senate for 10 years. Afterward, he went to Albany where he was appointed the first chairman of the Senate homeland security committee. As a chairman of the 9/11 homeland security committee, he learned all aspects of homeland security including cybersecurity. By acknowledging...2021-06-2926 min
The Corporate Escapee108. How to Use Hype to Break Through the Noise and Get Your Startup Noticed with Michael F Schein
For years, entrepreneurs focus on the benefits and features of their products and services. However, many are equally baffled why they are hardly hitting their sales targets. In this episode, Michael F. Schein brings to the discussion table how the Power of Hype is making people act on something with much gusto. Being good enough at what you do is not enough to make people buy from you these days. Entrepreneurs must find that formula to set themselves apart from the norm and make a solid following from like-minded, loyal followers. Find out the strategies on...2021-06-2244 min
Intuitive BrandingHe Went From A Corporate Career to Becoming a Hype-master | Michael F. ScheinWith tons of competition, what would you use to have your business stand out? Michael F. Schein has found the answer, and it has to do with Hype. You might think hype is bad, but in Michaels's book, The Hype Handbook, he shares a number of case studies that show how hype can help businesses rise above the competition.2021-06-0336 min
Always Better than Yesterday with Ryan Hartley | A Podcast for Heart Centred LeadersEp 129 Interview Sessions with Michael F. ScheinThis week I am joined by Michael F. Schein, author of The Hype Handbook and President of MicroFame Media. Michael is a writer, speaker, business owner, and hype artist.
His articles have appeared in Fortune, Forbes, Inc., Huffington Post, and Psychology Today. He speaks to international audiences spanning from the northeastern United States to the southeastern coast of China.
As founder and president of marketing agency MicroFame Media, he has launched campaigns and created content for companies including eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing...2021-05-2641 min
Curiosity BitesMichael F. Schein Part4 of 4:The Hype HandbookHype, Bringing Outsiders into Mainstream.......What do Donald Trump, Mother Teresa, The Sex Pistols and Sigmund Fraud’s nephew all have in common? Well, that’s the rabbit hole we are about to enter on this delicious series of episodes of Curiosity Bites. So, grab a beverage, find a cozy corner, because our guest today is Michael F. Schein. Michael is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of Michael...2021-05-2132 min
Curiosity BitesMichael F. Schein Part3 of 4:The Hype HandbookWoke, MAGA and The Hard Truth about the Moral Dilemma!Warning! You may be triggered by this controversial episode!.....What do Donald Trump, Mother Teresa, The Sex Pistols and Sigmund Fraud’s nephew all have in common? Well, that’s the rabbit hole we are about to enter on this delicious series of episodes of Curiosity Bites. So, grab a beverage, find a cozy corner, because our guest today is Michael F. Schein. Michael is the founder and president of MicroFame Media, a marketing agen...2021-05-2136 min
Curiosity BitesMichael F. Schein Part2 of 4:The Hype HandbookCreate Your Enemy and Pick a Fight!.....What do Donald Trump, Mother Teresa, The Sex Pistols and Sigmund Fraud’s nephew all have in common? Well, that’s the rabbit hole we are about to enter on this delicious series of episodes of Curiosity Bites. So, grab a beverage, find a cozy corner, because our guest today is Michael F. Schein. Michael is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of Michael’s clie...2021-05-2136 min
Curiosity BitesMichael F. Schein Part1 of 4:The Hype HandbookHype as a force for good.....What do Donald Trump, Mother Teresa, The Sex Pistols and Sigmund Fraud’s nephew all have in common? Well, that’s the rabbit hole we are about to enter on this delicious series of episodes of Curiosity Bites. So, grab a beverage, find a cozy corner, because our guest today is Michael F. Schein. Michael is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of Michael’s client...2021-05-2128 min
The Front Row Podcast for EntrepreneursHype Artists with Michael F. ScheinIn this brand new podcast episode, I chat with Michael F. Schein SEO, the founder and president of MicroFame Media, and author of his recent book, “The Hype Handbook”.2021-05-1250 min
Leveraging Thought LeadershipLeveraging Thought Leadership | Michael F. Schein | 311Today’s guest is Michael F. Schein, the author of The Hype Handbook, founder and CEO of MicroFame Media a company that turns consultants into celebrities. Very few people ever become worldwide famous, but is that really what you need to be a known entity in your field? Michael shares why micro fame is a better goal to seek when you are selling ideas. Michael and Peter discuss how hype is can be more effective than traditional marketing by relying on centuries-old psychological principles you can create a highly emotional reaction that will allow you to...2021-05-0623 min
DirectShiftsEP- 026 - What are the Secrets from the Science of Persuasion for Exponential Success? with Michael F. Schein | Author of The Hype Handbook (McGraw Hill) Founder & President : MicroFame MediaKnow the Smart Strategies to take Your Marketing to the Next Level as our Innovation Strategist @Fay-Louise Hayden will be speaking with Michael F. Schein. Michael is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. His client list includes eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California - Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix – just to name a few. Before that, Michael was the VP of Solution Development at The Results Companies, where he developed an...2021-04-0837 min
Feisworld Podcast269. Michael F. Schein: How YOU can be micro famousMichael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears everywhere books are sold on...2021-04-021h 04Chattinn CyberGetting Smart Against Ransomware with Sherri Davidoff and Michael A. Kleinman – part 2In part two of our Chattinn Cyber with with host Marc Schein, our guests, Sherri and Michael, continue talking about ransomware. They start with the question of whether or not you should actually pay the ransom. Sherri recommends making sure you have backups. Have a plan to resecure your data even if you have to engage with the hackers. From the legal side, Michael recommends contacting law enforcement—but not the local police. These days, the FBI works really hard to help. It also helps to have built a relationship with federal police ahead of time. Sherri suggests looking into co...2021-03-3137 min
Behavioral Grooves PodcastScrutinizing Hype: Powerful lessons from The Hype Handbook with Michael F. ScheinMichael F. Schein is a hype specialist and the author of The Hype Handbook: 12 Indispensable Secrets from the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. He is also the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their industries.
We caught up with Michael recently to talk about his book about how hype can be a very good thing. In and of itself, hype can be a powerful tool of promotion and its bad reputation may be well deserved, but it’s not carve...2021-03-311h 22
#ThisWeekWithSabir - eCommerce Mastery with Sabir Semerkant#028 Anatomy of Hype with Michael F. Schein: $100,000+ Expert InsightsJoin me host Michael F. Schein as we dive into THE ANATOMY OF HYPE.
Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast...2021-03-2556 min
Super Humans with Ina Coveney#50 Propagandists and Cult Leaders Marketing Strategies with Michael F. ScheinWith Michael F. Schein, Author of The Hype HandbookMichael F. Schein has made a name for himself for taking on the biggest names in the online world: Gary Vaynerchuck, Simon Sinek, and other thought leaders. But he’s not just a writer with a literary hit list. Michael is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields.He wrote the book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boun...2021-03-2545 min
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral EconomicsThe Hype Handbook, an Interview with Author Michael F. ScheinDo you think that hyping up yourself or your business is a good thing, or does it feel a little shady to you? Join me in this episode of The Brainy Business as I interview Michael F. Schein, author of the book The Hype Handbook: 12 Indispensable Success Secrets from the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, who, among many other topics, discusses his take on that and how he personally believes hype to be a good thing. After Michael featured The Brainy Business in Psychology Today as the #1 psychology podcast that every...2021-03-1255 min
The Marketing Book Podcast322 The Hype Handbook by Michael F ScheinThe Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers by Michael F. Schein Master the art and science of using shameless propaganda for personal and social good. Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world. Imagine if you could generate and leverage hype for positive purposes―like legitimate business success, helping people, or effecting positive chan...2021-03-121h 38Chattinn CyberGetting Smart Against Ransomware with Sherri Davidoff and Michael A. Kleinman – part 1In this episode of Chattinn Cyber Marc Schein interviews guests; Sherri Davidoff, CEO of LMG Security and author of the recently released book, “Data Breaches.” And Michael A. Kleinman, Special Counsel, Fried Frank. Sherri started working in cyber security before that was even a term. And Michael, on the other hand, comes from the legal world. A litigator, Michael started to see more and more clients needing counsel with regard to cyber and use privacy issues.
They begin their conversation digging into the issue of ransomware. Sherri explains what ransomware is and moves into how ransomware continues to evolve. She share...2021-03-1031 min
Visionary Life | Marketing & Business Podcast155 Michael F. Schein | Marketing Secrets from Propagandists & Cult LeadersToday, we’re talking about mischief makers, propagandists, con artists, boundary breakers & hype artists.Sounds pretty juicy, eh?Our guest of the show is Michael F Schein who has spent the better part of the past 5 years studying all things HYPE.Yepp, you heard that right!Michael wants you to know that if you are a business owner, entrepreneur, executive, artist, activist, or thinker who is trying to make the world a better place, it is your moral imperative to learn how to harness raw emotion and irrational thinking to your be...2021-02-1400 min
Human Factor SecurityMichael F. Schein On this episode Jenny is joined by author of "The Hype Handbook" Michael F Schein. They talk all about punk rock, psychotic traits and why applying "badguy" tactics to good guy goals is a legitimate marketing strategy. To find Michael's book on Amazon, click the link here for the UK and click here for the US. To follow Michael on LinkedIn, click this link here. To follow Michael on Twitter, click the link here. To follow Michael on Facebook, click this link here. To get in touch try th...2021-02-1257 min
The Deep DiveEpisode 53: Hyping the Hype Handbook: A Conversation w/Michael F. ScheinIn this conversation, Philip talks to the author of The Hype Handbook, Michael F. Schein. They discuss his new book and what he has learned from studying the principles, practices, pros and cons of those who practice the craft of hype.
The Drop – The segment of the show where Philip and his guest share tasty morsels of intellectual goodness and creative musings.
Philip’s Drop: All About Love by bell hooks
Michael’s Drop: History Has Begun: The Birth of a New America by Bruno MacaesSpecial Guest: Michael F. Schein.2021-02-1151 min
The Social-Engineer PodcastEp. 139 - Don't Believe This Podcast with Michael F. Schein In this episode, Chris Hadnagy and Maxie Reynolds are joined by writer, speaker, business owner, and hype artist, Michael F. Schein. Michael shares the social engineering tactics he was able to learn from cult leaders and mischief makers. Find out how these often-manipulative tactics can be used for good. - Feb 8, 2021 00:09 – Introduction Social-Engineer.com 01:44 – Introduction to Michael F. Schein 02:30 – How Michael figured out that we can learn from cult leaders and mischief makers 10:38 - Influence through disruption 11:44 – Make war not love 13:21 – Basecamp: Simplicity by hating complexity 16:2...2021-02-0851 min
The Unmistakable Creative PodcastMichael F. Schein | How to Get Everything You Want Without Having to Sell Your SoulMichael F. Schein deploys the latest research in psychology, sociology and neuroscience to dissect the concept of hype and how the worlds most successful people use it to get what they want.Visit Michael's website | https://michaelfschein.comMichael's book, The Hype Handbook, is available now | https://michaelfschein.com/the-hype-handbook/Listener TribeWe have our own private social network for listeners of the Unmistakable Creative podcast. You can meet other listeners, discuss episodes, and engage with the creative community! Just visit https...2021-02-031h 15
TradeshowGuy Monday Morning CoffeeTradeshowGuy Monday Morning Coffee, January 18, 2021: Michael F. ScheinOn this week's TradeshowGuy Monday Morning Coffee, I catch up with marketer and author Michael F. Schein of Micro Fame Media about social media marketing and his new book, The Hype Handbook.
http://microfamemedia.com/
https://www.amazon.com/Hype-Handbook-Indispensable-Propagandists-Self-Promoters/dp/126047013X
TradeshowGuy's main online hub: https://tradeshowguy.net
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Tim's Amazon Author Page: https://www.amazon.com/-/e/B00CHQ99XO2021-01-1822 min
Opinion Science#29: Hype with Michael F. ScheinMichael F. Schein is a writer, speaker, and founder of the marketing agency, MicroFame Media. In his new book, The Hype Handbook, he explores the antics of historically successful “hype artists”—cult leaders, music promoters, propagandists, etc.—to extract 12 common strategies that get people excited about and committed to new ideas.In our conversation, we talk about how “hype” is or is not the same as “persuasion,” how much we’re able to learn from stories of historical hype artists, and the ethical and practical limits of hype.Check out my new audio course o...2021-01-1854 min
"Conversations LIVE!" with Cyrus WebbMichael F. Schein talks The Hype Handbook on #ConversationsLIVEHost Cyrus Webb welcomes Michael F. Schein to #ConversationsLIVE to discuss what his book THE HYPE HANDBOOK shares about lessons and tips for both personal and professional life.2021-01-1424 min
"Conversations LIVE!" with Cyrus WebbMichael F. Schein talks The Hype Handbook on #ConversationsLIVEHost Cyrus Webb welcomes Michael F. Schein to #ConversationsLIVE to discuss what his book THE HYPE HANDBOOK shares about lessons and tips for both personal and professional life.2021-01-1425 min
imperfect action (with broc edwards)109: Michael F. Schein: The Hype HandbookMichael F. Schein, President of MicroFame Media, discusses his new book, “The Hype Handbook”, the end of mega fame and his approach to becoming micro…2021-01-1238 min
Spotlight OnMichael F. ScheinMichael F. Schein is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers (McGraw Hill, January 12, 2021).His articles have appeared in Fortune, Forbes, Inc., Huffington Post, and Psychology Today..He speaks to international audiences spanning from the northeastern United States to the southeastern coast of China.As founder and president of marketing agency MicroFame Media, he has launched campaigns and created content for companies including eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, Un...2021-01-121h 28
Personality Hacker PodcastThe Usefulness Of Hype (with Michael F. Schein)In this episode, Joel and Antonia talk with guest Michael F. Schein about his new book "The Hype Handbook" and the usefulness of hype to create change in the world. https://personalityhacker.com 2021-01-1135 min
Try And Stop MeYou Don't Need Attention, You Need HYPE with guest Michael F. ScheinCult Leaders, Mischief Maker and Boundary Breakers– what do they all have in common whether we like to admit it or not? They understand what attracts likeminded individuals and tap into those strengths to get HYPE from humans.
Michael F. Schein has been studying individuals for years gathering some interesting facts. As he says, "never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world."
Now what if we could tap into the hype and use the strategies for good in the world and impactful bu...2021-01-1152 min
Access To Anyone with Michael RoderickATA257 - Michael F. Schein: Get HypeWhat do cult leaders, propagandists, and hip-hop artists all have in common? Hype. Oh, and they’re also some of Michael F. Schein’s favorite topics. Yes, my former co-host Michael is back to break down all things hype, including how we can all harness its power in positive and meaningful ways. During our conversation, he also reveals some of the most fascinating—and surprising—insights from his new book, The Hype Handbook.2021-01-0739 min
No BS Agency PodcastEP 36: Michael F. Schein – Secrets to Successful Propaganda, Bold Marketing Techniques, and Why You Need ThemThink about a group, organization, or—yes—even a cult that you find repulsive yet seem to attract a TON of attention.
Instead of focusing on what you don’t like, look at what they’re doing that engages their audience that turns them into (and sometimes psychotically) loyal fans.
Any marketing strategy that is used for bad can also be wielded for good. That’s why, as entrepreneurs, we need to be responsible in how we use these tactics to ultimately create MORE value in the world.
I believe...2021-01-071h 21