Shows
Under Embargo PodcastRewriting Corporate Culture: How Chili Piper Scales with Humans, AI Agents, and Radical Decision-Making w/ Alina Vandenberghe, Co-Founder at Chili PiperSend us a textWhat happens when an engineer-turned-entrepreneur brings B2C energy to B2B enterprise software and a borderline obsession with fixing broken meetings? You get Alina Vandenberghe—co-founder and Co-CEO of Chili Piper, the woman who turned scheduling software into a billion-dollar empire while managing teams across 38 countries (and somehow still finds time to make her employees build AI agents).From starting work at 8 years old to building stealth iPad apps that caught Steve Jobs' attention, Alina's journey is equal parts inspiring and remarkable. In this episode, Becca sits down solo with on...2025-06-1849 min
Under Embargo PodcastIt’s Not Just Strategy: Emotional Labor and the Need for Community in Comms with Gabrielle Ferree, Founder at Off the RecordSend us a textWhat happens when comms pros finally take their own advice—and build platforms for themselves?In this episode of Under Embargo, we sit down with Gabrielle Ferree—former VP of Global Comms at Bumble, Slack, and Salesforce—who's stepping off the corporate ladder to launch Off the Record, a new coaching and community space for comms professionals who are tired of doing it all in isolation.We dig into:— Emotional labor and why it never shows up in your promotion packet— Post-COVID loneliness, leadership, and the death of swivel...2025-06-1151 min
Under Embargo PodcastAR is Not Pay-for-Play: 25 Years in Comms w/ Alyssa Stone, Leading Analyst Relations at WizSend us a textIn this episode of Under Embargo, Becca and Parry sit down with one of the best-kept secrets in enterprise comms—Alyssa Stone, head of Analyst Relations at Wiz (the cybersecurity darling recently acquired by Google).With 25 years across SAP, Okta, and Ariba, Alyssa's seen it all—massive analyst tours, impossible PR expectations, and the slow but steady evolution of how we engage the people who influence tech buying.She breaks down:— Why AR is not pay-for-play (and what it actually is) — How a single slide can prep execs bet...2025-06-0451 min
Citizen RebelPR Pro Parry Headrick: On Speaking Out & Corporate Messaging“The most pleasant thing that has happened since I started talking out about this administration on LinkedIn is that I can live with myself.”In this episode, we talk with Parry Headrick, founder of Crackle PR, about what it means to speak truth to power on LinkedIn. We’ll also dig into his advice for Comms teams within Corporate America. Parry shares how he went from keeping politics off his profile to becoming one of LinkedIn’s boldest voices against MAGA. He opens up about navigating backlash, finding his moral compass, and how speaking...2025-05-2925 min
Under Embargo PodcastAuthenticity Isn’t a Tactic, It’s the Whole Damn Strategy with Ashley Faus, Head of Lifecycle Marketing at AtlassianSend us a textThis episode is equal parts spicy comms truth and high-functioning marketing chaos (with a little ADHD sparkle on top).We’re joined by Ashley Faus, Atlassian’s Head of Lifecycle Marketing and the author of Human-Centered Marketing: How to Connect with Audiences in the Age of AI.We cover a lot of ground — and none of it is snackable. Modular, yes. Snackable, absolutely not. Human connection vs. AI-generated sameness The power of authenticity (real authenticity, not LinkedIn-polished perfection) Why MQLs need to die Brand vs. demand...2025-05-2156 min
Under Embargo PodcastComms Shouldn’t Report to Marketing—Here’s Why with Roberto Munoz, CEO & Founder at Munoz CommunicationsSend us a textThe phrase “fractional comms leader” might sound like consulting fluff—but Roberto Muñoz is here to tell you it’s anything but.In this episode, Becca and Parry get real with Roberto about:— The rise of the fractional Chief Communications Officer — Why comms gets sidelined while marketing gets the glory — The C-suite’s collective misunderstanding of what comms actually does — How comms should never be reporting to marketing (we said what we said) — And what AI means for the future of measurement, media, and the PR pricing model2025-05-0748 min
Under Embargo PodcastPR for PR: The Meta Magic (and Madness) of Comms at Muck Rack with Linda Zebian, VP of Comms at Muck RackSend us a textIn this episode of Under Embargo, we’re joined by Linda Zebian, newly-minted VP of Communications at Muck Rack, for a conversation that’s equal parts insightful and unhinged—in the best way possible.Linda breaks down what it’s like to do PR for a PR tech company (spoiler: it’s very meta), how her time at The New York Times shaped her leadership, and why the work she’s doing now is the most meaningful of her career.We cover:— Building a comms function from scratch inside a fast...2025-04-2347 min
Under Embargo PodcastLeading with Empathy: A Comms Imperative with Robin Daniels, CBO of ZensaiSend us a textWhat is a Chief Business Officer, anyway?This week on Under Embargo, Parry and I sat down with Robin Daniels—Chief Business & Product Officer at Zensai—for a conversation that honestly left me thinking about everything from go-to-market strategy to workplace happiness to ethical leadership. (No big deal, right?)If you don’t know Robin, he’s held exec roles at LinkedIn, WeWork, Salesforce, Box, Matterport—the man’s got receipts. But what stood out most in this convo wasn’t the resume. It was how dee...2025-03-2646 min
The Agency Leadership Podcast with Gini Dietrich and Chip GriffinALP 237: Who Should PR Agencies Report To?In this episode, Chip and Gini discuss whether PR agencies should report to the head of communications or the head of marketing. They reference a LinkedIn post by Parry Headrick, which suggests that PR agencies should ideally report to the communications lead.
Chip and Gini explore various considerations such as the size and structure of the client’s organization, the types of projects being handled, and the importance of having someone who understands PR work. They also emphasize the need for agencies to adapt and possibly integrate the PESO model to better serve modern client needs. [read the tr...2024-07-1521 min
Agency Leadership PodcastWho Should PR Agencies Report To? In this episode, Chip and Gini discuss whether PR agencies should report to the head of communications or the head of marketing. They reference a LinkedIn post by Parry Headrick, which suggests that PR agencies should ideally report to the communications lead. Chip and Gini explore various considerations such as the size and structure of the client's organization, the types of projects being handled, and the importance of having someone who understands PR work. They also emphasize the need for agencies to adapt and possibly integrate the PESO model to better serve modern client needs.2024-07-0921 min
Хронічно онлайн№8: тренди 2024 у SMM та PR, TikTok Trend report, чи AI є маст-хевАктуальні, мінливі, «вічнозелені»… Новий епізод присвятили обговоренню трендів 2024-го у PR та SMM! Переглянули найновіші дослідження, відрефлексували, додали власний досвід і принесли вам основне. Висновок такий: у 2024-му — не AI єдиним! Дізнавайтеся більше в епізоді: Які соціальні мережі є найпопулярнішими серед брендів, і на які з них бізнесам варто звернути увагу цього рокуЩо TikTok пропонує робити брендам у новому році? TikTok Trend ReportЯк побудувати довірливі стосунки з вашою аудиторією в TikTok у 2024Найпопулярніша задача, з якою до AI-асистента звертаються піарники (ні, не написати пресреліз)Тренди-фаворити у PR та SMM, та що ми забираємо собі в роботу на 2024 рікНаскільки часто змінюються тренди та чи варто за ними гнатися 🏃♀ Дослідження про тренди у TikTok: https://www.tiktok.com/business/en/trends-whats-nextДослідження Hootsuite: https://www.hootsuite.com/research/social-trendsРепорт про AI від Muck Rack: https://info.muckrack.com/state-of-ai-pr-2023 Parry Headrick, засновник Crackle PR у LinkedIn: https://www.linkedin.com/in/parryheadrick/ Ми в Instagram:Аріна: https://instagram.com/shapraanНіна: https://www.instagram.com/nina_bohush Дякуємо, що слухаєте 🫶
2024-02-291h 01
The PR Podcast156. Parry Headrick, Crackle PR on Big Idea PRParry Headrick founded Crackle PR to help grow companies in an efficient and cost-effective way, using creative strategies that.. well, CRACKLE. He’s a big idea guy. A spit-baller. A dot-connecter. He’s worked alongside a “who’s who” of Silicon Valley companies and tech startups on media relations strategy, media training, and crisis communications. Names like Bing. Google. Yelp. Logitech. You get the idea.
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business g...2023-12-0825 min
Unpopular OpinionMarketing Should Report to PRParry Headrick, Founder at Crackle PR, says marketing should report to PR for a strong brand narrative. Challenges in execution are explored in this show.
The post Marketing Should Report to PR first appeared on Content Storytelling And Consulting.2023-09-2134 minUnpopular OpinionMarketing Should Report to PRParry Headrick, Founder at Crackle PR, says marketing should report to PR for a strong brand narrative. Challenges in execution are explored in this show.
The post Marketing Should Report to PR first appeared on Content Storytelling And Consulting.2023-09-2134 min
The PR Maven PodcastPR’s Role in Your Marketing Strategy, With Jason Mudd, CEO and Managing Partner at Axia Public Relations Jason Mudd brings his PR expertise to this episode as he talks about PR’s role in your marketing strategy. Jason starts by giving some background about himself and then dives into some common PR mistakes, topics, tips and trends. Jason explains the difference between PR and advertising and why PR is so effective compared to advertising. Jason also shares an example of how it is important to take a holistic approach to your marketing or PR strategy. 3:18 – Jason explains how he took the “traditional” path to PR by starting his career as a journalist. 12:34 – Jason shares s...2023-07-1848 minThe PR Maven PodcastPR’s Role in Your Marketing Strategy, With Jason Mudd, CEO and Managing Partner at Axia Public Relations Jason Mudd brings his PR expertise to this episode as he talks about PR’s role in your marketing strategy. Jason starts by giving some background about himself and then dives into some common PR mistakes, topics, tips and trends. Jason explains the difference between PR and advertising and why PR is so effective compared to advertising. Jason also shares an example of how it is important to take a holistic approach to your marketing or PR strategy. 3:18 – Jason explains how he took the “traditional” path to PR by starting his career as a journalist. 12:34 – Jason shares s...2023-07-1848 min
The PR Maven PodcastThe Future of AI in Public Relations, With Parry Headrick and Chris Penn This episode covers what you need to know about AI in public relations and marketing. Parry Headrick, founder of Crackle PR, talks about how his agency is adapting to the age of AI and working with experts like Chris Penn, co-founder and chief data scientist at Trust Insights. Parry and Chris explain how AI will be used to streamline data and coverage reporting, content creation and other lower-level tasks. Chris also gives two helpful lists of the different types of machine learning and what agencies must do to survive the shift to AI. 3:08 – Parry explains how he star...2023-04-2546 minThe PR Maven PodcastThe Future of AI in Public Relations, With Parry Headrick and Chris Penn This episode covers what you need to know about AI in public relations and marketing. Parry Headrick, founder of Crackle PR, talks about how his agency is adapting to the age of AI and working with experts like Chris Penn, co-founder and chief data scientist at Trust Insights. Parry and Chris explain how AI will be used to streamline data and coverage reporting, content creation and other lower-level tasks. Chris also gives two helpful lists of the different types of machine learning and what agencies must do to survive the shift to AI. 3:08 – Parry explains how he star...2023-04-2546 min
The Newly PodcastThe Improbable Rise of a PR Influencer - Parry HeadrickIn a special episode of our podcast, we sat down with Parry Headrick, founder of the successful PR agency, Crackle. Join us as Parry shared his inspiring story of how he started out as a hard-hitting journalist transitioning his way to PR. In this episode, we explored Parry's vision and the unconventional path he took to grow his career. He shared valuable insights on how he overcame the challenges in his youth. From hitchhiking to Florida to unexpectedly winning prestigious journalism awards, Parry talks about how he built a thriving career from humble beginnings. We learned about t...2023-04-0333 min
Marketing Spark (The B2B SaaS Marketing Podcast)Beyond the Buzz: Strategies for Successful Technology PRFor many B2B SaaS companies, PR is a mysterious creature.They like the idea of media coverage to drive brand awareness and new business, but they're not sure how PR works and how to approach it.In this episode, Crackle PR's Parry Headrick provides great insight into the inner workings of technology PR and how companies can create win-win partnerships with PR agencies.We also talk about why entrepreneurs don't understand PR, why PR (and marketing) are among the early budget victims, and why Parry is excited about the work from home...2023-03-1443 min
Make The Connection With Melanie BordenEpisode 5: Make the Connection By Providing ValueToday, PR Leader Parry Headrick and I talk about how bringing value across all forms of media will drive inbound clients. We will talk through his journey to creating his voice online, specifically on the LinkedIn platform strategies and tips for you and your business to do the same, and some key takeaways for the audience to step into their own voice by providing value throughout their media.5:00 Most common PR Myths7:01 Benefits of Shield analytics in business12:05 Why LinkedIn is a good platform for PR14:51 What PR...2022-05-1018 min
The Brief by MEPRAThe Importance of MeasurementIn this episode of The Brief, MEPRA Executive Board Member & CEO of Acorn Strategy, Kate Midttun, speaks to Parry Headrick, the Founder of Crackle PR; Elise Misse, Global Communications Measurement Manager and Double‐Gold AMEC Award Winner for Global Communications Measurement and Evaluation, and last but not least Annabel Amann, Global Head of Client Experience at Acorn Strategy, to discuss the importance of measurement in PR and how it is an integral part within the communications industry.2022-04-2739 min
Marketing RevisitedPR Revisited - Parry HeadrickWe've been getting PR wrong for some time now. The media landscape changed drastically over the last 10 years, but, in the last couple, it's only changed more rapidly. Now brands must apply a considered strategy to communities, social media, as well as traditional earned media. In this episode, I spoke with Parry Headrick, the founder of Crackle PR, to learn what the 'new rules' of PR are and how we need to best adopt them.2022-04-1138 min
Full-Funnel B2B Marketing ShowEpisode 86: How to build a media machine for B2B tech companies wich Parry HeadrickSign up to all live workshops and podcasts here: https://lu.ma/fullfunnelWe sat down with Parry Headrick to share a framework on how to build a media machine with limited resources in 2022.We cover:- How to build a media machine for B2B tech companies- How to get featured in the top industry media- Why do lots of B2B companies suck at doing PR- How to measure PR efficiencyLast year at Fullfunnel.io we developed a media machine that generated:2022-03-2143 min
Full-Funnel B2B Marketing ShowEpisode 64: Telling a story that gets you acquired with Parry HeadrickSign up to all live workshops and podcasts here: https://lu.ma/fullfunnelThree deadly misconceptions about PR:🚫 PR is about which reporters you know𝙏𝙝𝙚 𝙩𝙧𝙪𝙩𝙝: Everyone has access to the same lists of reporters.🚫 PR needs a relentless bulldog who'll plow reporters' inboxes till he gets you published𝙏𝙝𝙚 𝙩𝙧𝙪𝙩𝙝: There are 7 PR people for each reporter. Volume approach is doomed.🚫 All you need is a creative storyteller to get you coverage𝙏𝙝𝙚 𝙩𝙧𝙪𝙩𝙝: PR isn’t magic. It can’t fix a weak brand.And it can’t make reporters write about your company if the story’s weak.But a PR can...2021-09-2039 min
EthicalVoicesFighting Sensationalism and Greed – Parry HeadrickPerry Headrick, the founder of Crackle PR, discusses a number of important ethical issues including: 1)What should you do when you don’t believe in your client? 2) Why we need to fight sensationalism 3) The need for greater diversity in public relations2021-02-0815 min