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Get It, Together
Getting Partner-Committed in 2026 with Jason Yarborough
Partnerships require more than just a willingness to collaborate. Partner programs that thrive are built on consistent effort, data-driven insights and strong internal alignment across teams.In this episode, Jason Yarborough (Co-Founder of Arcadia and Head of Partnerships at Knak) joins Tyler Calder (CMO at PartnerStack) to discuss the shift from being partner-curious to partner-committed. Jason has extensive experience in leading partnerships at companies like Drift, Terminus and PFL, and he explains how to create an ecosystem that supports partners from the very start.He breaks down his Three I’s framework for transforming pa...
2026-02-04
36 min
Partnership Mastermind Podcast
The CEO's Playbook: How AI and Ecosystems are Reshaping B2B SaaS Growth | Bryn Jones (PartnerStack)
Join Partnership Mastermind for this exclusive, candid conversation with Bryn Jones, CEO and Co-Founder of PartnerStack, the world's largest B2B partner ecosystem platform.In this exclusive episode of Partnership Mastermind, Bryn Jones, CEO and Co-Founder of PartnerStack, breaks down what’s really driving the next era of B2B SaaS growth. As one of the original pioneers of the partner led movement (founding PartnerStack out of Y Combinator in 2015), Bryn shares a rare CEO-level perspective on Go-to-Market strategy, AI, and why partnerships are emerging as the most efficient growth engine in the modern GTM stack....
2026-02-04
39 min
Get It, Together
How AEO Changes Partnerships with Guy Yalif
Search is changing as B2B buyers increasingly turn to answer engines such as ChatGPT, Perplexity, and Gemini. Visibility is now about how your brand shows up when AI reaches your buyers first.In this episode, Guy Yalif (Chief Evangelist at Webflow) joins Tyler Calder (CMO at PartnerStack) to unpack the rise of answer engine optimization (AEO) and why it’s becoming a company-level priority. Guy shares how AEO builds on strong SEO foundations, how AI can reshape brand narratives, and how partnerships and affiliates are playing a growing role in AI visibility. He also offers actionable st...
2026-01-21
40 min
Customer Champions
Driving NRR With Customer Marketing
Net revenue retention doesn’t get fixed at renewal, it’s shaped long before the deal is signed.In this episode, Tyler Calder, Chief Marketing Officer at PartnerStack, breaks down why NRR starts with marketing and how poor pipeline quality quietly creates churn months later. Drawing from hard-earned lessons across B2B, partnerships, and customer marketing, Tyler explains why targeting the right customers matters more than hitting pipeline numbers, and how ICP discipline can radically change retention, expansion, and CS efficiency.Tyler zooms into the operational backbone behind strong customer marketing: segmentation, enablement, measurement, and sayi...
2026-01-07
35 min
Get It, Together
Partnership GTM Predictions for 2026 with Bryn Jones and Mike Head
Partner programs are entering a new era. AI is reshaping go-to-market motions, PRM is shifting toward Partner Revenue Management, and B2B influence is expanding beyond traditional channels. The playbooks that defined the last decade won’t carry teams through 2026.In this episode, Bryn Jones (CEO at PartnerStack) and Mike Head (CRO at PartnerStack) join Tyler Calder (CMO at PartnerStack) to share their predictions for the year ahead. They dig into how AI will automate parts of the buyer journey, how influencers and content will shape AI visibility, and why teams need to experiment faster as GTM mo...
2026-01-07
54 min
Get It, Together
Co-Selling with Precision with Rob Moyer
Partnerships can’t rely on hope, handshakes, or high-level alignment. To prove real impact, partner teams need the same discipline, data, and operational rigor found in RevOps.In this episode, Rob Moyer (Founder of BlueThread.io) chats with Tyler Calder (CMO at PartnerStack) to break down what it means to co-sell with precision. Rob draws on his experience scaling successful partner programs at Microsoft, TD Synnex, and Gong to show how partner teams can orchestrate better collaboration, run tighter processes, and demonstrate exactly where partners create value. He also walks through his six-step framework fo...
2025-12-17
45 min
Get It, Together
How to Build Revenue-Ready Partnerships from Day One with Cory Snyder
Moving fast is a necessity in partnerships, not a luxury. When your headcount is small, expectations are high, and the revenue clock is ticking, there’s pressure for your program to succeed.In this episode, Cory Snyder (Head of Sales & Partnerships at Outbound Funnel) joins Tyler Calder (CMO at PartnerStack) to share strategies for scaling partner programs faster. Backed by experience overseeing partnerships in companies like Sendoso and Teamwork.com, Cory has built a partner playbook that balances practical planning with ideal impact. He explains how leading and lagging indicators, partner knowledge, and internal sa...
2025-12-03
43 min
Get It, Together
How PartnerOps Turns Strategy Into Revenue with Antonio Caridad
Scaling a partner program takes more than creating incentives and attracting diverse partner types. It relies on strong alignment across the org and day-to-day support from partner ops.In this episode, Antonio Caridad (Senior Director of Channel Revenue Operations at LogicMonitor) joins Tyler Calder (CMO at PartnerStack) to discuss the integral role of partner operations in modern go-to-market strategies. With experience spanning partner ecosystems and driving operations and strategy, he highlights how partner ops works with cross-functional teams to unlock wins. Antonio also shares how partner program structures are evolving as partnerships become increasingly important in shaping...
2025-11-19
40 min
Get It, Together
How Affiliates Help SaaS Companies Scale Strategically with Ben Meyer
B2B marketers often overlook affiliate partnerships. Without a clear understanding of the value of affiliates, they miss out on different channels for sustainable growth.In this episode, Ben Meyer (VP of Digital Marketing Services at Cleverbridge) sits down with Tyler Calder (CMO at PartnerStack) to break down effective affiliate strategies in the e-commerce space. Ben draws on nearly 15 years of experience in customer service and digital marketing to show how companies can leverage well-structured referral and affiliate programs, from unlocking new territories to turning customers into “micro sales teams”. He also highlights effective but underutilized affiliate stra...
2025-10-29
37 min
Always Be Testing
#104 Rewriting the B2B Playbook: Bryn Jones on Scaling Through Partnerships
In this episode of Always Be Testing, host Tye DeGrange sits down with Bryn Jones, Co-founder and CEO of PartnerStack, a leading B2B SaaS partner marketing platform. Bryn has spent the past decade redefining how companies scale through partnerships, drawing from his experience growing PartnerStack from its early days at Y Combinator to becoming an industry leader. The conversation dives into the evolution of B2B partnerships and how PartnerStack is helping companies move beyond traditional sales and marketing models toward sustainable, efficient growth. Bryn shares lessons from the company’s journey—emphasizing the importance of customer feedback, cult...
2025-10-14
34 min
Get It, Together
How to Crack Modern Affiliate Strategy in B2B SaaS with Tye DeGrange
Affiliate marketing has often been misunderstood in the B2B space. Outdated perceptions and poor execution have kept it from becoming the performance channel it has the potential to be.In this episode, Tye DeGrange (Founder and CEO of Round Barn Labs) joins Tyler Calder (CMO at PartnerStack) to break down how affiliate and influencer strategy work today. With years of experience across eBay and startups alike, Tye shares how trust, creative testing, and partner-first thinking are helping brands scale through content creators and communities. He also discusses the role AI now plays in affiliate visibility and...
2025-10-08
42 min
The 20% Podcast with Tyler Meckes
268: From First Business Hire to VP of Sales: 8 Years of Growth at PartnerStack with Nikita Zhitkevich
In this week’s throwback episode of The 20% Podcast, I had the pleasure of sitting down with Nikita Zhitkevich, VP of Sales at PartnerStack. Nikita’s journey into entrepreneurship started with online reselling and side hustles before pursuing biomedical sciences. But instead of following the traditional path into medicine, he took a leap into startups, building a marketplace for retired professionals before becoming the first business hire at PartnerStack.Key topics include:Growing up in an immigrant family and how it shaped his mindsetEarly entrepreneurial lessons from selling online and ski instructing
2025-10-06
42 min
The Unexpected Lever
AI Exposes the Gap Between Good and Great Reps, with Mike Head, CRO of PartnerStack
Most reps won’t get better with AI. They’ll just get lazy.That’s what Mike Head, CRO at PartnerStack, tells Jarod Greene in this episode of V5, as he shares his two bold takes on the future of sales teams.Mike argues that AI is creating a wider gap between top sellers and everyone else. With prep work and research now outsourced to tools, many reps are starting to lean too hard on automation and skipping the fundamentals. This results in many people doing just enough to get by, but those who still put in...
2025-10-02
07 min
Get It, Together
Navigating Partnerships in the Age of AI with Katie Landaal
Many partnership programs fail because they lack alignment with broader company goals. Without clear communication and a unified strategy, it’s easy for the value of partnerships to be overlooked.In this episode, Katie Landaal (SVP of Strategic Alliances at ZoomInfo) joins Tyler Calder (CMO at PartnerStack) to explore how partnerships can be a catalyst for both growth and innovation. Katie shares her journey from agency work to leading partnerships at a major tech company, and how her experience taught her to see early on how a partnership can unfold. From spotting potential M&As to bridging ga...
2025-09-24
44 min
Partnership Mastermind Podcast
Inside Tyler Calder’s Data-Driven Marketing Playbook at PartnerStack
In this insightful episode of the Partnership Mastermind podcast, host Chris Lavoie sits down with Tyler Calder, CMO of PartnerStack, to unpack the secrets behind building a successful partner program and driving growth through strategic marketing. With over 5 years at the helm of PartnerStack's marketing efforts, Tyler shares candid stories of both triumphs and challenges in scaling the company's go-to-market strategy.Listeners will gain valuable insights into Tyler's innovative "affiliate to flywheel" playbook, which leverages influencers and creators to build demand before routing leads to the right sales channels. Tyler also dives deep into the critical importance...
2025-09-17
51 min
Get It, Together
How to Build a CFO-Proof Partner Model with Brian Jambor
Too many partner leaders build programs with no way to prove their impact. And when it comes time to justify headcount or budget, the conversation falls apart.In this episode of Get It, Together, Brian Jambor (Head of Partnerships at Synthesia) joins host Tyler Calder (CMO at PartnerStack) to break down the real mechanics behind modeling a partner program that finance leaders support. From making and clearly communicating assumptions to course-correcting when things go sideways, Brian shares the exact approach he’s used to win executive trust.You’ll learn:How to buil...
2025-09-10
47 min
Get It, Together
How Partner Managers Can Activate the Salesforce Ecosystem with Sam Yarborough
Most ISVs enter the Salesforce ecosystem expecting revenue to come easily. But only a few understand what it actually takes to succeed.In this episode of Get It, Together, Sam Yarborough (Co-Founder at Arcadia) joins host Tyler Calder (CMO at PartnerStack) to explore the real work behind building a partner motion inside Salesforce. From aligning your entire company around one ecosystem to capturing the attention of Salesforce AEs, this conversation maps out what it means to be ecosystem-ready.You’ll learn:What partner teams must do before listing on the AppExchangeWhy AE re...
2025-08-27
40 min
Get It, Together
Building Partnership Programs That Scale with Chris Lavoie
Most partner programs don’t fail because of strategy, but by simply scaling too early.In this episode of Get It, Together, Chris Lavoie (Founder and CEO of Partnership Mastermind) joins host Tyler Calder (CMO at PartnerStack) to talk about what it takes to build a revenue-generating tech partnership motion. From identifying your most valuable integration to owning a sourced number and making the leap from IC to leadership, Chris shares the playbook behind top-performing partnership programs at Gorgias and AfterShip.You’ll learn:How to choose and activate your first tech partnerWhen to h...
2025-08-13
51 min
Get It, Together
The (Next) Decade of the Partner Ecosystem with Jay McBain
Did you know there are 28 crucial moments in a buyer’s journey that can make or break a sale?In this episode of Get It, Together, Jay McBain (Chief Analyst at Canalys) and host Tyler Calder (CMO at PartnerStack) discuss the power of partnerships. Discover why we’re now in the "Decade of the Ecosystem”, where strategic partnerships can influence customer decisions and drive revenue. Plus, learn the 6 questions you need to ask to structure your ecosystem for predictable, repeatable success.You’ll learn:Why ecosystems are non-negotiable in modern GTMHow strategic partners...
2025-07-30
48 min
Get It, Together
Introducing Get It, Together
Ready to make your SaaS partnerships actually work?Get It, Together is your backstage pass to the real people behind partner programs that drive revenue. Get insights from their rookie mistakes, how they overcame them, and what they learned along the way. No fluff, just practical advice you can use right now.We want to help you launch, scale, and crush your partner goals.
2025-07-15
01 min
The Startup CEO Show
Athlete to Entrepreneur: PartnerStack Founder's Winning Mindset
In this episode of the Startup CEO Show, Mark MacLeod sits down with Bryn Jones, co-founder and CEO of PartnerStack, to explore the world of B2B partnerships and scaling a successful SaaS company. As PartnerStack approaches its 10-year anniversary, Bryn shares valuable lessons from his journey as a competitive swimmer turned entrepreneur. He discusses how the discipline and resilience he developed as an athlete translated into building a thriving business. Bryn provides a candid look at the challenges of creating a new category in the partnership space, including navigating relationships with analysts and adapting to market volatility.
2025-05-05
54 min
Always Be Testing
#77 Building a Thriving Partner Ecosystem | Sid Nagpal, Customer Marketing Lead at PartnerStack
In this episode, we talk with Sid Nagpal, Director, Customer & Field Marketing at PartnerStack, about the power of community in B2B SaaS marketing. Sid breaks down PartnerStack’s four pillars of customer marketing—expansion, engagement, education, and advocacy—highlighting how their thriving community drives success. He discusses the impact of the Stacked Conference and various meetups, emphasizing how community plays a role in every stage of the customer journey. The conversation also explores PartnerStack’s partner ecosystem platform (PRM) and its integrations with tools like HubSpot, as well as the rise of B2B creator marketing and the importan...
2025-03-24
30 min
The 20% Podcast with Tyler Meckes
238: From First Business Hire to VP of Sales: 8 Years of Growth at PartnerStack with Nikita Zhitkevich
In this week’s episode of The 20% Podcast, I had the pleasure of sitting down with Nikita Zhitkevich, VP of Sales at PartnerStack. Nikita’s journey into entrepreneurship started with online reselling and side hustles before pursuing biomedical sciences. But instead of following the traditional path into medicine, he took a leap into startups, building a marketplace for retired professionals before becoming the first business hire at PartnerStack.Key topics include:Growing up in an immigrant family and how it shaped his mindsetEarly entrepreneurial lessons from selling online and ski instructingPi...
2025-03-10
42 min
AI for Business
AI Advancements: Figure Helix, Spotify AI Audiobooks, Goolge Co-Scientist Superbug Discovery, and PartnerStack
In Today's AI for Business News:Figure unveils Helix, a model that helps humanoid robots understand voice commands and handle new objects with ease.Spotify now allows AI-narrated audiobooks using ElevenLabs' technology, expanding its audiobook selection.A new AI tool from Google solved a decade-long microbiology mystery in just two days, offering fresh insights into superbug resistance.Prompt Tip - Before sending an email, have ChatGPT review it to ensure it sounds polite and professional.AI Tool to Try - PartnerStack – a platform that helps businesses run and manage af...
2025-02-21
04 min
The Content Cocktail Hour
Redefining Partnerships to Drive Revenue with Tyler Calder, PartnerStack
“If partnerships aren’t a top priority, maybe revenue isn’t either,” says Tyler Calder, CMO at PartnerStackIn this episode of The Content Cocktail Hour, Tyler Calder, Chief Marketing Officer at PartnerStack, talks about the evolving role of partnerships in B2B marketing. Tyler shares his approach to redefining partnerships as a key driver of indirect revenue, explains why companies should shift focus from tactics to outcomes, and explores the parallels between partnerships, marketing, and entrepreneurship. He highlights how PartnerStack applies its own principles, from co-marketing to account-based strategies, and why bias toward action i...
2025-01-16
29 min
The Update Algorithm By Sidekick Strategies
Essential Apps for Sales Hub 2024
HubSpot Launches "Essential Apps for Sales Hub 2024" Collection in App MarketplaceHubSpot announced the launch of its "Essential Apps for Sales Hub 2024" collection within its App Marketplace. This curated list highlights recommended apps designed to integrate seamlessly with HubSpot Sales Hub, providing a more powerful and connected tech stack for sales teams.Here are some key takeaways:Focus on connectivity: The curated list emphasizes the importance of a "connected tech stack" for sales leaders to gain a "complete view of prospects and customers" and ultimately "sell smarter and accelerate revenue growth."Wide range of...
2024-10-03
13 min
The Cheat Code & Friends
Cory Snyder on Moving from Quantity to Quality Mindset - Season 2: Partnerships - Episode # 40
Tune in as hosts Josh Wagner and Justin Gray sit down with Cory Snyder, Head of Partnerships at Teamwork.com. Cory brings 15+ years experience in creating, launching, accelerating and scaling partner & sales orgs. Together they discuss Cory’s experience building partnerships and advice for moving from a quantity to a quality mindset. Notedly, Cory was awarded Partnerships Leader of the Year in 2022 by PartnerStack. Takeaways: Data Collection and Application: Cory discusses the critical role of data in shaping their partnership strategy. By collecting detailed information about their partners, such as industry focus, team size...
2024-06-11
32 min
B2B Revenue Leaders
Traditional SaaS reviews aren’t what they used to be | Joe Kevens (PartnerStack)
Joe Kevens, Director of Demand Generation at PartnerStack and Founder at B2B SaaS Reviews, joins Dustin on this week's episode to discuss the role of reviews in the software buying process. They explore the limitations of peer communities for software buying advice and the issues with review sites, such as inflated ratings and lack of authenticity. They also share strategies for buyers to effectively ingest reviews, including filtering for certain star ratings and finding in-depth reviews. Joe shares his thoughts on the future of review sites and the potential for personalized recommendations. They also touch on the importance...
2024-04-23
22 min
A-Team (Alex & Andra)
Behind The Scenes: Learnings From Our First Podcast
It's a wrap! Season 1 of our A-Team Mini Series has come to an end. In this episode, we share some behind the behind the scenes along with Cory (our video producer). This was filmed back in May 2023 and so much has evolved since we filmed this already. When we filmed this, we were just starting out on YouTube, had no idea what our channel would turn into. At this stage, we hadn't pitched any sponsors so far, but knew there was a way we could partner with software companies and share some of our Top Picks with viewers of...
2023-11-29
44 min
The Business Gay
Is Affiliate Marketing Legit? With Chloe Tse from PartnerStack
In this episode of The Business Gay Podcast, host Calan Breckon speaks with Editor-in-Chief of the PartnerStack Publisher, Chloe Tse. Chloe considers herself a gaysian journalist, media critic, and social justice warrior with a background in print and digital magazines. In addition to running content marketing for PartnerStack, Chloe has been published in The Toronto Star, Curve, Fashion, and the Food Network Canada just to name a few. When she's not promoting ecosystems in the SaaS world (Software as a service) or intersectional feminism and emphasizing the importance of positive representation, she's enjoying lesbian rom coms and...
2023-10-25
38 min
Market Genius AI
PartnerStack: Powering Revenue Growth and Redefining Partner Programs
We explore the power of partner programs with a deep dive into PartnerStack—a dynamic platform renowned for propelling businesses toward revenue growth. Whether you're a budding startup or a Fortune 500 giant, PartnerStack offers many tools to streamline your partner program journey. We discuss its vast marketplace of over 80,000 partners, its knack for simplifying partner relationship management, and its automated marketing functionalities. With noteworthy clientele like Zoominfo, Freshworks, and Monday.com, this platform's prowess is undeniable. Delve into how businesses capitalize on benefits like increased revenue, reduced marketing costs, enhanced customer satisfaction, and rapid growth. Don't miss this insightful br...
2023-10-15
55 min
Game Set Matchup!
EP 8 - Game Set Matchup featuring Chloe Tse, Senior Content Marketing Manager at PartnerStack
Which unexplored industries have you considered branching out to? On Episode 8 of Game Set Match Up Season 4, we were thrilled to welcome Chloe Tse, Senior Content Marketing Manager at PRM platform, PartnerStack 🤝 Tune in as Chloe shares… 🏳️🌈 How she amplifies LGBTQ voices across the partnerships sphere 🔎 The importance of being open-minded when considering new partnerships 🤝 Her experience leveraging tech to support long-lasting partnerships
2023-08-15
35 min
Sales Players
SaaS Sales Side Hustles... Should You Start One?
Jesse talks side hustles, and whether or not you should focus on one, while also sharing some rep friendly side hustle ideas. SPONSORS: • Surfe (Connect your CRM with LinkedIn in 60 seconds) - https://www.surfe.com/?kfl_ln=jesse-woodbury use this link with promo code JWSURFE5 for a 5% discount on your first year EPISODE LINKS: • Check out PartnerStack for managing affiliate partnerships: https://partnerstack.com/ CONNECT WITH JESSE: • Linkedin: https://www.linkedin.com/in/jessewoodbury/ • Twitter: https://twitter.com/jessewoodbury • Website: https://jessewoodbury.com/
2023-08-10
24 min
Transform Sales Podcast
Don’t Be Left in the Dark Ages of Partner Programs - Use PartnerStack!
In episode #71 of the Transform Sales Podcast: Sales Software Review, Amir Reiter interviews Nikita Zhitkevich, Director of Channel Sales and Alliances at PartnerStack, a centralized tool that helps organizations launch and manage their partner programs. They discuss the benefits of joining PartnerStack's marketplace as an affiliate or partner, and how it solves the problem of paying commission-only reps who drive traffic and bring customers to a product. Nikita explains how PartnerStack helps organizations scale their partner programs by providing technology to work directly with partners in a centralized place. He also demonstrates how PartnerStack offers different experiences for different...
2023-06-19
20 min
The PartnerHacker Audio Experience
Scaling Through Marketplaces & Distribution with Nicolette Lopes
Scaling revenue is hard. It's going to be even harder in 2023. Tapping into distribution networks and cloud marketplaces is your cheat code. Here's how to get ready for global reach through distributors and marketplaces.Scaling Through Marketplaces & Distribution with Nicolette Lopes was originally a part of the remote experience 2023 Partner Ecosystem Kickoff Event brought to you in partnership with PartnerStack.Speakers include:Nicolette LopesTyler CalderPartnerStack is a PRM that accelerates the growth of your partner ecosystem by simplifying every step of your partnerships journey, so you can:
2023-02-22
25 min
The PartnerHacker Audio Experience
Market[ing] Together - Why YOU Need to be a Content Creator in 2023 & How to Pull it Off with Logan Lyles
Logan Lyles, ex-host of the most popular B2B podcast on marketing, is sharing his guide to nailing your personal creator strategy for 2023.Market[ing] Together - Why YOU Need to be a Content Creator in 2023 & How to Pull it Off with Logan Lyles was originally a part of the remote experience 2023 Partner Ecosystem Kickoff Event brought to you in partnership with PartnerStack.Speakers include: Logan LylesPartnerStack is a PRM that accelerates the growth of your partner ecosystem by simplifying every step of your partnerships journey, so you c...
2023-01-18
28 min
The PartnerHacker Audio Experience
Measuring Your Impact Without Fighting for Attribution with Ty Lingley
Lets talk about how you set your operating OKRs. You'll get real-life examples of how partner leaders are crafting their OKRs and learn how to align your initiatives around the person who holds the most trust with the customer and answering the question if they are in the room.Measuring Your Impact Without Fighting for Attribution with Ty Lingley was originally a part of the remote experience 2023 Partner Ecosystem Kickoff Event brought to you in partnership with PartnerStack.Speakers include:Ty LingleyPartnerStack is a PRM that accelerates the...
2023-01-18
25 min
The PartnerHacker Audio Experience
How to Rescue The Affiliate Program as Your Highest ROI With The Fastest Time to Value with Lee-Ann Johnstone and Isaac Morehouse
Affiliates aren't what they used to be. Now, the affiliate is the driving force behind some of the fastest-growing B2B SaaS companies in the world. Here's how you can do what they do.How to Rescue The Affiliate Program as Your Highest ROI With The Fastest Time to Value with Lee-Ann Johnstone and Isaac Morehouse was originally a part of the remote experience 2023 Partner Ecosystem Kickoff Event brought to you in partnership with PartnerStack.Speakers include: Lee-Ann JohnstoneIsaac MorehousePartnerStack is a PRM that accelerates the growth of yo...
2023-01-18
26 min
The PartnerHacker Audio Experience
A CRO, CMO, CCO, and CEO Walk Into a Room (with Partners) with Blake Williams, Matt Cameron, Justin Gray, and Jared Fuller
What happens when you have your head of sales, marketing, customer success, and partnerships all aligned on driving value with your ecosystem? Let's find out.A CRO, CMO, CCO, and CEO Walk Into a Room (with Partners) was originally a part of the remote experience 2023 Partner Ecosystem Kickoff Event brought to you in partnership with PartnerStack.Speakers include:Blake WilliamsJustin GrayMatt CameronJared FullerPartnerStack is a PRM that accelerates the growth of your partner ecosystem by simplifying every step of your partnerships journey, so you can:🌱 Find new...
2023-01-18
29 min
The PartnerHacker Audio Experience
What Over 1 Billion Data Points Tells Us About 2023 with Tyler Calder
Never seen before data from the over 1 billion data points in PartnerStack network -- what is it telling us about 2023 and where we should be focused?What Over 1 Billion Data Points Tells Us About 2023 with Tyler Calder was originally a part of the remote experience 2023 Partner Ecosystem Kickoff Event brought to you in partnership with PartnerStack.Speakers include:Tyler CalderPartnerStack is a PRM that accelerates the growth of your partner ecosystem by simplifying every step of your partnerships journey, so you can:🌱 Find new customers🌱 Grow yo...
2023-01-18
31 min
The PartnerHacker Audio Experience
Scaling Through Marketplaces & Distribution with Nicolette Lopes
Scaling revenue is hard. It's going to be even harder in 2023. Tapping into distribution networks and cloud marketplaces is your cheat code. Here's how to get ready for global reach through distributors and marketplaces.Scaling Through Marketplaces & Distribution with Nicolette Lopes was originally a part of the remote experience 2023 Partner Ecosystem Kickoff Event brought to you in partnership with PartnerStack.Speakers include:Nicolette LopesTyler CalderPartnerStack is a PRM that accelerates the growth of your partner ecosystem by simplifying every step of your partnerships journey, so you can:
2023-01-18
25 min
The PartnerHacker Audio Experience
Market[ing] Together - Why YOU Need to be a Content Creator in 2023 & How to Pull it Off with Logan Lyles
Logan Lyles, ex-host of the most popular B2B podcast on marketing, is sharing his guide to nailing your personal creator strategy for 2023.Market[ing] Together - Why YOU Need to be a Content Creator in 2023 & How to Pull it Off with Logan Lyles was originally a part of the remote experience 2023 Partner Ecosystem Kickoff Event brought to you in partnership with PartnerStack.Speakers include: Logan LylesPartnerStack is a PRM that accelerates the growth of your partner ecosystem by simplifying every step of your partnerships journey, so you ca...
2023-01-18
28 min
The PartnerHacker Audio Experience
How Outreach.io used "Strategic Engagement" to Partner Pill the Entire Company with Scott Barker
The fastest past to results is driving referrals from those that already love you -- your customers, your employees, and your tech partners. Here's how you can do referrals, better than you've ever done them before.How Outreach.io used "Strategic Engagement" to Partner Pill the Entire Company with Scott Barker was originally a part of the remote experience 2023 Partner Ecosystem Kickoff Event brought to you in partnership with PartnerStack.Speakers include:Scott BarkerWill TaylorPartnerStack is a PRM that accelerates the growth of your partner ecosystem by simplifying...
2023-01-18
30 min
The PartnerHacker Audio Experience
Leveraging a Reciprocal Referral Engine to Unlock the full potential of your Tech Partner with Allan Adler
Learn the secrets used to leverage referral engines and unlock the full potential of your tech partner.Leveraging a Reciprocal Referral Engine to Unlock the full potential of your Tech Partner with Allan Adler was originally a part of the remote experience 2023 Partner Ecosystem Kickoff Event brought to you in partnership with PartnerStack.Speakers include:Allan AdlerPartnerStack is a PRM that accelerates the growth of your partner ecosystem by simplifying every step of your partnerships journey, so you can:🌱 Find new customers🌱 Grow your market share
2023-01-18
25 min
The PartnerHacker Audio Experience
Measuring Your Impact Without Fighting for Attribution with Ty Lingley
Lets talk about how you set your operating OKRs. You'll get real-life examples of how partner leaders are crafting their OKRs and learn how to align your initiatives around the person who holds the most trust with the customer and answering the question if they are in the room.Measuring Your Impact Without Fighting for Attribution with Ty Lingley was originally a part of the remote experience 2023 Partner Ecosystem Kickoff Event brought to you in partnership with PartnerStack.Speakers include:Ty LingleyPartnerStack is a PRM that accelerates the g...
2023-01-18
25 min
The PartnerHacker Audio Experience
EXCLUSIVE RELEASE: The Partner Ecosystem Roadmap with Jared Fuller
For the first time ever, Jared Fuller will exclusively release a visual Partner Ecosystem Roadmap. Proven to turn even the toughest skeptics into partner believers, he will teach you how to use it to fully "partner pill" your company on the path to becoming partner-led.EXCLUSIVE RELEASE: The Partner Ecosystem Roadmap with Jared Fuller was originally a part of the remote experience 2023 Partner Ecosystem Kickoff Event brought to you in partnership with PartnerStack.Speakers include:Jared FullerPartnerStack is a PRM that accelerates the growth of your partner ecosystem...
2023-01-18
30 min
The PartnerHacker Audio Experience
Leveraging a Reciprocal Referral Engine to Unlock the full potential of your Tech Partner with Allan Adler
Learn the secrets used to leverage referral engines and unlock the full potential of your tech partner.Leveraging a Reciprocal Referral Engine to Unlock the full potential of your Tech Partner with Allan Adler was originally a part of the remote experience 2023 Partner Ecosystem Kickoff Event brought to you in partnership with PartnerStack.Speakers include:Allan AdlerPartnerStack is a PRM that accelerates the growth of your partner ecosystem by simplifying every step of your partnerships journey, so you can:🌱 Find new customers🌱 Grow your market share
2023-01-18
25 min
The PartnerHacker Audio Experience
EXCLUSIVE RELEASE: The Partner Ecosystem Roadmap with Jared Fuller
For the first time ever, Jared Fuller will exclusively release a visual Partner Ecosystem Roadmap. Proven to turn even the toughest skeptics into partner believers, he will teach you how to use it to fully "partner pill" your company on the path to becoming partner-led.EXCLUSIVE RELEASE: The Partner Ecosystem Roadmap with Jared Fuller was originally a part of the remote experience 2023 Partner Ecosystem Kickoff Event brought to you in partnership with PartnerStack.Speakers include:Jared FullerPartnerStack is a PRM that accelerates the growth of your partner ecosystem...
2023-01-18
30 min
The PartnerHacker Audio Experience
2023: Path to the Promised Land with Jill Rowley
2023: Path to the Promised Land with Jill Rowley was originally a part of the remote experience 2023 Partner Ecosystem Kickoff Event brought to you in partnership with PartnerStack.Speakers include:Jill RowleyPartnerStack is a PRM that accelerates the growth of your partner ecosystem by simplifying every step of your partnerships journey, so you can:🌱 Find new customers🌱 Grow your market share🌱 Boost demand for your products🌱 Scale new verticals, segments, and geographies…all at lower costs and effort.
2023-01-18
13 min
The PartnerHacker Audio Experience
A CRO, CMO, CCO, and CEO Walk Into a Room (with Partners) with Blake Williams, Matt Cameron, Justin Gray, and Jared Fuller
What happens when you have your head of sales, marketing, customer success, and partnerships all aligned on driving value with your ecosystem? Let's find out.A CRO, CMO, CCO, and CEO Walk Into a Room (with Partners) was originally a part of the remote experience 2023 Partner Ecosystem Kickoff Event brought to you in partnership with PartnerStack.Speakers include:Blake WilliamsJustin GrayMatt CameronJared FullerPartnerStack is a PRM that accelerates the growth of your partner ecosystem by simplifying every step of your partnerships journey, so you can:🌱 Find new...
2023-01-18
29 min
The PartnerHacker Audio Experience
What Over 1 Billion Data Points Tells Us About 2023 with Tyler Calder
Never seen before data from the over 1 billion data points in PartnerStack network -- what is it telling us about 2023 and where we should be focused?What Over 1 Billion Data Points Tells Us About 2023 with Tyler Calder was originally a part of the remote experience 2023 Partner Ecosystem Kickoff Event brought to you in partnership with PartnerStack.Speakers include:Tyler CalderPartnerStack is a PRM that accelerates the growth of your partner ecosystem by simplifying every step of your partnerships journey, so you can:🌱 Find new customers🌱 Grow y...
2023-01-18
31 min
SaaS Connect - SaaS Partnerships & SaaS Leaders
How To Launch a Partner Program in 4 Weeks or Less
In this episode, Cory Snyder, VP of Partnerships at Sendoso, shares his methodology for launching a partner program in less than four weeks. Sendoso provides a platform for companies to send the right gift to the right person at the right time to increase customer loyalty. Cory speaks from experience; he’s launched his own partner program in three weeks while building out an entire PRM, generating 1.3 million in the first year. He explains how to launch fast and what makes it a viable id...
2022-10-03
22 min
SaaS Connect - SaaS Partnerships & SaaS Leaders
My Keys to Scaling a SaaS Affiliate Program
In this episode, Dustin Howes, Sr. Affiliate Manager at PeopleConnect, discusses scaling a SaaS affiliate program. Dustin has 12 years affiliate marketing experience and recently joined PeopleConnect which provides better ways to explore, find and manage information about people. Dustin explains the keys to performance marketing and discusses: What performance marketing is. Establishing realistic expectations and goals, and understanding that affiliate marketing is a long-term approach. Why research is the foundation of success, and what to include in your research. Why focusing on the fundamentals such as your partner signup page, network description, SEO and...
2022-09-26
30 min
SaaS Connect - SaaS Partnerships & SaaS Leaders
Reimagining Partnerships as the Future of SaaS
In this episode, Bryn Jones, Co-Founder & CEO at PartnerStack, shares lessons learned from building a collaborations platform and failing, then going on to build a successful partnership program based on real partnership insights. PartnerStack was created to connect businesses with software companies; It’s the only partnerships platform built for B2B SaaS that supports affiliate, referral and reseller partnerships. What they learned from the failure of their first business venture equipped them for the success of their second, PartnerStack. The lessons learned resulted in them speaking with more th...
2022-09-06
22 min
Red Beard Radio with Brian Keith
How to Get New Leads Through PartnerStack | Katie Clark
Katie Clark has been working at PartnerStack since 2019, and in that time has helped well over 100 companies set up a successful, scalable partner program. LinkedIn: https://www.linkedin.com/in/katie-clark-35b99a170/ 3:19 "There's nobody who can be a better advocate for you than somebody who is already using you and understands the value that you drive." -Katie Clark 5:25 "They know who to refer to your business; they know who is going to make the best customer of yours." -Katie Clark 6:32 "You yourself know what is...
2022-08-16
13 min
The Revenue Podcast
The Reveune Podcast #4 Ethan Parker x Amanda Wilde
Enjoy an information packed episode #4 Ethan and the Senior Business Development Manager, Amanda Wilde, dive into the sales process and how to optimize every interaction that you have in sales and life. Go and check out Amanda's platforms LinkedIn- https://www.linkedin.com/in/amanda-wilde/ Instagram- @partnerstack Website- https://partnerstack.com/
2021-12-06
40 min
The PARTNERNOMICS Show
Ep 74 - Bryn Jones, the Co-Founder & CEO @PartnerStack
In this week's episode, Mark Brigman chats with Bryn Jones, Co-Founder & CEO @ PartnerStack, a platform that enables companies like Intuit, Monday.com, and Webflow to accelerate growth through partnerships. PartnerStack is a Y Combinator-backed company that has raised $40 million in financing. Listen to hear Bryn share his insights and recommendations on structuring partnering teams, among other powerful topics that ultimately accelerate partnership success. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional. (https://partnernomics.com/splp-lp/)
2021-10-12
32 min
Growth Marketing Today
How to Grow Your Twitter Followers from 700 to 45k in 9 Months with Blake Emal (GMT152)
No matter how many thought leaders complain that it’s a vanity metric, we all care about increasing our Twitter followers. And for good reason. A respectable follower ratio is fundamental to your brand’s credibility and authority—not to mention organic reach on Twitter’s timeline. Plus, if you build an engaged audience, you can validate product ideas quicker, get your first 100 customers, and gather valuable feedback. In episode 152, you’ll learn from Blake Emal, CMO of Copy.ai and Founder of Float.so: The benefits of growing your audience on Twitter How Blake grew his Twitter followers from 700 to 45k in...
2021-09-18
55 min
The 0 To 5 Million Podcast
Bryn Jones: Partnerships, A Changing ICP and Pioneering Your Category
You may have heard, we launched our partner program on the ParnterStack marketplace. Bryn Jones is the Co Founder of the platform, leading them through the early days and into some very big funding rounds recently. Here's how he grew the company, in a market people didn't really understand... Interested in partnering with Autoklose? Want to get 20% monthly commissions on clients you refer us? Apply at: https://autoklose.com/affiliates Want to hear more conversations with Founders, CEOs and Revenue Leaders who are growing their business? Make sure you Subscribe to the podcast and leave...
2021-08-03
20 min
HOW THEY DID IT! Unique stories partnerships-led sales and success.
Ironing out "Partnerships" so you can have better internal conversations and board buy-in, w/ the Partnerstack team
The word “Channel” is lost on many. The word “Partner” is broad and encompasses so many types. And you cannot call your “Partners” affiliates. Further, “You do not discuss partnerships in the same way to your team as you would your board.” This is the premise for our discussion with Bryn Jones, CEO of PartnerStack and Nikita Zhitkevich, their Director of Channel Partnerships. In this episode, we discuss: What are agencies thinking about related to partnerships today. Any litmus tests for if/when you should launch your program. Nomenclature of partnerships and what you should be using. Why conv...
2021-07-08
51 min
HOW THEY DID IT! Unique stories partnerships-led sales and success.
How to discuss "Partnerships" strategy with team and board, w/ the Partnerstack team
The word “Channel” is lost on many. The word “Partner” is broad and encompasses so many types. And you cannot call your “Partners” affiliates. Further, “You do not discuss partnerships in the same way to your team as you would your board.” This is the premise for our discussion with Bryn Jones, CEO of PartnerStack and Nikita Zhitkevich, their Director of Channel Partnerships. In this episode of "Make Them Famous!" The partner enablement podcast., we discuss: What are agencies thinking about related to partnerships today. Any litmus tests for if/when you should launch your program. N...
2021-07-08
51 min
High Tech On The Low
High Tech on the Low ft. Nikita Zhitkevich - Partners Are Your Path to Success
Partners are an often undervalued source of business revenue and opportunities. Yet, there is one startup out there looking to change up that reality, and that is PartnerStack. I was pleased to sit down with the Director of Partnerships at PartnerStack, Nikita Zhitkevich, to hear what makes partnerships so useful and how startups should be leveraging partnerships and PartnerStack's unique management solution to grow thier businesses. He also shared with me some personal anecdotes about his time in the startup ecosystem and what he recommends for those just entering the space. Listen here!
2021-06-29
23 min
The Bishnu Mahali Show Hindi
This Page Makes Me $$$$... 🤑 - Affiliate Marketing Tips 💰
Here's the discussion on my most profitable page on my website BloggerSelf.com.Let me tell you why I created this, how this idea came in my mind, why it's the most profitable page for me and more with affiliate marketing tips here and there.So, listen the complete episode to learn and make some more profit with your website or blog.📋 RECOMMENDED WEB HOSTING:🎯 Rocket Hosting: https://bloggerself.com/goto/rocket🎯 Bluehost: https://bloggerself.com/goto/bluehost🎯 Cloudways: https://bloggerself.com/goto/cloudways📋 RECOMME...
2021-05-29
26 min
TechTO Quick Takes | Canadian tech news and analysis
PartnerStack, Ledn, Tenstorrent Inc., Novisto, 7shifts, Rumble - May 27, 2021
It’s Thursday, May 27th 2021, and today we’re talking about: PartnerStack stacks up $35M with new partners, and Ledn raises $30M to expand its crypto offerings. This week in early stage funding: Tenstorrent Inc., Novisto, 7shifts: Restaurant Scheduling, and Rumble. Also, Canadian startups hit record levels of VC funding in Q1; and today we break down the numbers, and discuss what that means for you.
2021-05-27
34 min
Uncharted Podcast
Uncharted Podcast #84, The Parallels of Competitive Swimming & Startups, How to Keep Your Composure as a Founder, and How to Build a Profitable Partner Ecosystems w/ Bryn Jones, CEO of PartnerStack
Bryn Jones is the CEO and Co-Founder of PartnerStack (PartnerStack.com), the highest-rated and easiest-to-use partner platform that empowers your partners to sell more of your product. Since 2015, PartnerStack has helped companies integrate and grow hundreds of programs, onboarded 450,000+ partners, and launched their own partner program for affiliates, agencies and resellers. Connect with Bryn and PartnerStack: https://www.linkedin.com/in/bryn-jones/ https://www.partnerstack.com/ Connect with Poya Osgouei: https://www.linkedin.com/in/poyaosgouei/ Connect with Robby Allen: https://www.linkedin.com/in/robbyallen/
2021-05-24
22 min
Paris Talks Marketing
Ep. 29 - How to Automate Partnerships and Boost Your SaaS Growth with Tyler Calder, VP of Marketing, PartnerStack
In this episode, I interviewed Tyler Calder, VP of Marketing at PartnerStack. PartnerStack is a platform that automates the most difficult aspects of running a partner program. It is designed to keep partners engaged over time, allowing you to generate predictable, recurring revenue. During our talk, Tyler mentioned how most of their clients see their first sale through partnerships within 30 days. Want to learn more about how partnerships can boost your SaaS business' growth? Here are the top highlights: •Where to start if you are building a career as a marketer. •The role of empathy in understanding user intent behind a ke...
2021-05-21
54 min
PreMarket Prep
Shorting Stocks Into Earnings | May 3, 2021
On Today's PreMarket Prep: - Shorting Stocks into earnings - Highlights from the Berkshire Hathaway annual meeting - Pot stocks get love from Barron's - Jessica Alba Baby Products Honest Company to IPO Featured Guests: Tim Quast, Founder/CEO, ModernIR and Market Structure Edge 35:00 Matt Hammond, IPO Warriors 1:00 Today’s show is sponsored by Market Structure Edge ➡️ https://marketstructureedge.com Meet the Hosts: Dennis Dick Twitter: https://twitter.com/TripleDTrader Joel Elconin Twitter: https://twitter.com/Spus Spencer Israel Twitter: https://twitter.com/sjisrael Get 20% off Benzinga PRO➡️https://benzinga.grsm.io/youtube20 Become a BENZINGA AFFILIATE and earn 30% on new subscriptions➡️...
2021-05-03
1h 28
HOW THEY DID IT! Unique stories partnerships-led sales and success.
Two Incredibly Proactive, and therefore Productive, Partners w/ Gorgias and Electric Eye
Today I’m joined by Chase Clymer, Co-Founder of Electric Eye and Nicole Baqai, Senior Strategic Partnerships Manager at Gorgias. In this episode, we dig out everything these two are doing together, which is a ton. Chase is one of the most proactive agencies with relation to partner enablement and getting bigger endeavors like courses and podcasts done with partners. Nicole and I are just meeting, but they are the best partner of Electric Eye for this subject, so we invited her in. I didn’t know what to expect, but here’s what you will learn: “And if y...
2021-05-02
35 min
SPACs Attack
4/30/21 | How Shapeways became a Leader in 3D Manufacturing
On Today's SPACs Attack Chris & Mitch talk about advancing disruptive technology that is 3d. We will go in-depth with our interview with SHAPEWAYS which just announce SPAC Merger. Shapeways and Galileo Announce Merger to Take Digital Manufacturing to the NYSE GLEO Galileo Acquisition CorpFeatured Guest: Gregory Kress is the Chief Executive Officer at Shapeways https://www.shapeways.com/about/investorsShapeways makes world-class 3D printing more accessible to everyone through automation, innovation, and digitization.This show is...
2021-04-30
1h 02
PreMarket Prep
Should We Buy Tech Stocks? | April 29, 2021
On Today's PreMarket Prep: - Should We Buy Tech Stocks? - Earnings from Apple $AAPL, Facebook $FB, Ford $F, eBay $EBAY and more - Should Amazon $AMZN split their stock? Featured Guests: Marc Chaikin, Chaikin Analytics 25:00 Peter Tuchman, The Einstein of Wall Street, Wall Street Global Trading Academy 1:05 Meet the Hosts: Dennis Dick Twitter: https://twitter.com/TripleDTrader Joel Elconin Twitter: https://twitter.com/Spus Spencer Israel Twitter: https://twitter.com/sjisrael Get 20% off Benzinga PRO➡️https://benzinga.grsm.io/youtube20 Become a BENZINGA AFFILIATE and earn 30% on new subscriptions➡️ https://benzinga.partnerstack.com/ Tune in to the show LIVE or via podcast! iT...
2021-04-29
1h 23
PreMarket Prep
Alphabet ($GOOG) CRUSHES Earnings | April 28,2021
On Today's PreMarket Prep: - Alphabet GOOGL CRUSHES Earnings - Why MSFT Microsoft is trading down despite its earnings beat - Overnight news on TSLA Tesla Featured Guests: Gil Morales, 36:00 author of the Gilmo Report, Virtueofselfishinvesting.com Meet the Hosts: Dennis Dick Twitter: https://twitter.com/TripleDTrader Joel Elconin Twitter: https://twitter.com/Spus Spencer Israel Twitter: https://twitter.com/sjisrael Get 20% off Benzinga PRO➡️https://benzinga.grsm.io/youtube20 Become a BENZINGA AFFILIATE and earn 30% on new subscriptions➡️ https://benzinga.partnerstack.com/ MAIN CHANNEL: https://www.youtube.com/channel/UCqQs28K2zj2dOsc5NfXUKEg BENZINGA CLIPS https://www.youtube.com/channel/UC88NX...
2021-04-28
1h 15
PreMarket Prep
Tesla Earnings Reaction | April 27, 2021
On Today's PreMarket Prep: - Tesla earnings reaction - GME completes its stock offering - GMBL gets an initiation Featured Guests: Anne-Marie Baiynd, Trader, market technician, author, and CEO of thetradingbook.com 35:00 Twitter: https://twitter.com/AnneMarieTrades Meet the Hosts: Dennis Dick Twitter: https://twitter.com/TripleDTrader Joel Elconin Twitter: https://twitter.com/Spus Spencer Israel Twitter: https://twitter.com/sjisrael Get 20% off Benzinga PRO➡️https://benzinga.grsm.io/youtube20 Become a BENZINGA AFFILIATE and earn 30% on new subscriptions➡️ https://benzinga.partnerstack.com/ Tune in to the show LIVE or via podcast! iTunes: itunes.apple.com/us/podcast/benzinga-tv Spotify: https://open.spotify...
2021-04-27
1h 21
PreMarket Prep
How Will A Higher Capital Gains Tax Impact Stocks? | April 23, 2021
On Today's PreMarket Prep: - How Will A Higher Capital Gains Tax Impact Stocks? - SNAP crushes its earnings - Cathie Wood stock investments Featured Guests: Jason Raznick, Founder & CEO, Benzinga 00:45 Meet the Hosts: Dennis Dick Twitter: https://twitter.com/TripleDTrader Joel Elconin Twitter: https://twitter.com/Spus Spencer Israel Twitter: https://twitter.com/sjisrael Get 20% off Benzinga PRO➡️https://benzinga.grsm.io/youtube20 Become a BENZINGA AFFILIATE and earn 30% on new subscriptions➡️ https://benzinga.partnerstack.com/ Tune in to the show LIVE or via podcast! iTunes: itunes.apple.com/us/podcast/benzinga-tv Spotify: https://open.spotify.com/show/7dA6TuZpPoRDj3YyCPP7dn...
2021-04-23
1h 21
PreMarket Prep
New Rally Or Dead Cat Bounce? | April 22, 2021
On Today's PreMarket Prep: - New rally or dead cat bounce? - Goldman Sachs downgrades RIDE and FSR - Earnings from CMG, WHR, and more Featured Guests: Peter Tuchman, The Einstein of Wall Street, Wall Street Global Trading Academy 00:35 Twitter: https://twitter.com/einsteinowallst Meet the Hosts: Dennis Dick Twitter: https://twitter.com/TripleDTrader Joel Elconin Twitter: https://twitter.com/Spus Spencer Israel Twitter: https://twitter.com/sjisrael Get 20% off Benzinga PRO➡️https://benzinga.grsm.io/youtube20 Become a BENZINGA AFFILIATE and earn 30% on new subscriptions➡️ https://benzinga.partnerstack.com/ Tune in to the show LIVE or via podcast! iTunes: itunes.apple.com/us...
2021-04-22
1h 02
PreMarket Prep
Should You Buy The Netflix Earnings Dip? | April 21, 2021
On Today's PreMarket Prep: - Should you buy the Netflix earnings dip? - Value stocks vs growth stocks - Top SPACs to buy Featured Guests: Sean Udall, CIO of Quantum Trading Strategies 00:34 Twitter: https://twitter.com/UdallTechStrat Chris Camillo 1:02 -Independent Investor, Host of DumbMoney on YouTube Twitter: https://twitter.com/ChrisCamillo Youtube: https://www.youtube.com/channel/UCcxZ... Meet the Hosts: Dennis Dick Twitter: https://twitter.com/TripleDTrader Joel Elconin Twitter: https://twitter.com/Spus Spencer Israel Twitter: https://twitter.com/sjisrael Get 20% off Benzinga PRO➡️https://benzinga.grsm.io/youtube20 Become a BENZINGA AFFILIATE and earn 30% on new subscriptions➡️ https://benzinga.partn...
2021-04-21
1h 25
HOW THEY DID IT! Unique stories partnerships-led sales and success.
Jog > Crawl > Sprint Partnerships Strategy w/ Cory and Ross from Maropost
This is another special episode with a team who are going through some massive changes, - they just made a huge acquisition of another ecomm product while growing their new partner program to secure their place as the mid-market solution. And they have one person running partnerships, our friend Cory Snyder, VP of channel at Maropost. With him is Ross Paquette, the CEO. Ross does not have experience with partner programs coming into this, but Cory is a channel master. The two of them have aligned on goals, the strategy, and of course the culture...
2021-03-30
51 min
HOW THEY DID IT! Unique stories partnerships-led sales and success.
Part 2 of SalesLoft + JB Sales: How Morgan Ingram and Chris Merrill from JB Sales run Partnerships
This is part 2 of the two-part episode where we learn how Salesloft & Jbarrows were able to build a strong partnership that is built on the no asshole rule, hard work, and reciprocity. They talk about the importance of working with companies you believe in and how making sure your technologies are complimentary are some of the traits they look for in partners today. “Sometimes you have to lead them to an aha moment of why the two exist together.” Guests: Morgan J Ingram - Director of Sales Execution and Evolution at JB Sales
2021-03-17
28 min
HOW THEY DID IT! Unique stories partnerships-led sales and success.
Part 1 of SalesLoft + JB Sales: How to build lasting relationships with your partners w/ SaleLoft
This is part 1 of a two-part episode where we learn how Salesloft & Jbarrows were able to build a strong partnership that is built on the no asshole rule, hard work, and reciprocity. They talk about the importance of working with companies you believe in and how making sure your technologies are complimentary are some of the traits they look for in partners today. Guests: Sean Kester - VP Platform Strategy at SalesLoft Matt Alvarez - Director, Global Alliances at SalesLoft Sections: [00:02:09] Background [00:03:21] Cross-functional alignment [00:06:10] Who...
2021-03-17
27 min
Podium Stories with Marti Sanchez
Emily Lonetto, Head of Growth & Marketing @ Voiceflow | Episode 25 | Podium Stories w/ Marti Sanchez
Emily Lonetto is the Head of Growth, Partnerships + Community at Voiceflow, a software platform that empowers teams to design, prototype and build conversational interfaces quickly.She is also the Founder of GrowthToronto (GrowthTO), the largest community of growth and product practitioners in Toronto with 2,500 members and counting.Lastly, she's been previously Growth for a few interesting companies, PartnerStack, Clio, and Tilt (Acq. by @Airbnb) amongst them.Things we touched on:- Where does Emily's interest in community building come from?- Why is community important and how can it...
2021-03-15
25 min
HOW THEY DID IT! Unique stories partnerships-led sales and success.
Thinking outside the box in partner enablement w/ Recart & Social Lite
This episode uncovers how the #1 Shopify app runs partner enablement in a unique way - by allowing their top partner Social Lite, an eComm digital marketing agency, to instruct their users on how to use Recart in full funnel traffic and conversion campaigns. I was able to get this conversation right after they had started to test and strategize this new facet to their partnership. We get into the mindset from both sides, what each team required to make this worth doing, and why they are so excited about the future of their partnership. “The burden of su...
2021-03-09
40 min
HOW THEY DID IT! Unique stories partnerships-led sales and success.
How Klaviyo and Hawke Media Operate a Successful Partnership
In this episode, we are lucky enough to have two people with experience on both sides of the partnership equation. Ashley Gomes, Senior Channel Customer Success Manager at Klaviyo, who was formerly customer success at Zaius and as well as a Supervisor and manager at a very large digital agency in Boston. And of course, Ashley Scorpio, VP of Partnerships at Hawke Media who has joined me in courses, masterminds and other podcast episodes. This discussion is all about partner success in large ecosystems - What keeps Hawke Media so close to the Klaviyo partner program
2021-03-02
46 min
HOW THEY DID IT! Unique stories partnerships-led sales and success.
Enabling your partner team to succeed quickly with product and marketing! w/ Zach and Grant from Unstack
Enabling your partner team to succeed quickly with product and marketing! It’s not easy for a small team of a new tech to have the sort of confidence and trust in each other to achieve success in the channel at this early of a stage. This is the perfect team to record on this topic. Grant (CEO) hired Zach (VP of Sales/Marketing/Partnerships) in 2020 and gave him the runway and support to get their new agency-focused partner program off the ground quickly. “You can't set a goal of saying, Hey, in 2021, we want our...
2021-02-22
36 min
HOW THEY DID IT! Unique stories partnerships-led sales and success.
How to spot and nurture valuable agency partners w/ HubSpot and Six & Flow.
From a 1-man shop to Elite HubSpot partner… How Steve from HubSpot nurtured one of their most valuable agency partners. “The number one thing to do is to find out the personal goals of the partner owner.” In this episode, we get to understand the inner-workings of one of the most successful and closest relationships I’ve come across between channel manager and agency owner. This is a 6-year partnership that began with Richard Wood was a 1-man shop. Now, Stave Vahaughn has nurtured Richard into a HubSpot Elite partner (the highest tier in their partner...
2021-02-16
37 min
HOW THEY DID IT! Unique stories partnerships-led sales and success.
What exactly goes into a true partnership from top Shopify Partners Okendo and Loop Club
5This episode is our first partner manager + agency founder interview in one episode. This was a huge success. Tim and Rachel have great rapport and are able to riff on each others’ answers to add more clarity. They both came up in different departments at top agency MuteSix, and now Tim has founded his own successful eComm agency, while Rachel has since joined Okendo.io as their partnerships VP and has Tim as one of her partners. I think you’ll really enjoy this discussion. Main sections: [00:04:19] The state of the partner program at Oken...
2021-02-09
52 min
HOW THEY DID IT! Unique stories partnerships-led sales and success.
How to Form "Partnerships" Not "Vendor-ships" with Brian Jambor
Brian has been in partnerships for 14 years. He was a part of one of the fastest growing SaaS partner programs at Infusionsoft (Keap), and now leads the channel endeavors for Sendoso’s team. He is famous in our minds for reminding us that a partnership is not a vendorship. In this episode, he explains what that means in practice. Main sections: [00:02:40] Brian’s background [00:05:13] Partnership types and differences [00:09:16] Roles and duties for success in a partnership team [00:13:35] If you could only make one hire for a partnership team, what woul...
2021-02-02
27 min
HOW THEY DID IT! Unique stories partnerships-led sales and success.
The Partner Program Development Journey with a Chief Partnerships Officer
The Partner Program Development Journey with a Chief Partnerships Officer Braydan is Chief Partnerships Officer of Sendoso. He’s been growing Sendoso for 5 years and formed numerous partnership types to grow as fast as they have. In this episode, we find out what the journey has been like from his vantage point. Main sections: [00:04:04] The priorities - forming the partnerships agenda [00:06:15] The first partnerships and how/why [00:07:34] KPIs and why [00:09:43] Getting aligned from C-Suite down [00:12:09] Enabling partners [00:15:49] The process of building the program...
2021-02-02
21 min
HOW THEY DID IT! Unique stories partnerships-led sales and success.
What an agency can do when enabled in a prominent partner program
Ryan Ruud, CEO of Lake One Digital, Partner of Vidyard This is part three of our deep dive into how Vidyard is growing their partner program. My guest today is Ryan Ruud, CEO of Lake One Digital, a top Vidyard and HubSpot partner. He and his team solve gnarly technical problems in both marketing and sales. In this session, Ryan is very open and transparent about what he does with his partners. Main sections: [00:06:36] How to choose partners [00:10:59] When to explore a partnership further [00:13:10] Why you want to go d...
2021-02-01
43 min
HOW THEY DID IT! Unique stories partnerships-led sales and success.
The Partner Program from the Head of Revenue's POV
5Now that we have heard from the VP of Alliances (Rob Sale) at Vidyard, it's time to understand what their partner program is from the internal revenue leaders' perspective. Dan Wardle has agreed to share his experience working with Rob to setup and grow their channel program. Main sections: [00:03:46] Most surprising things learned from the partnership program at Vidyard [00:06:21] The checks and balances process [00:09:03] The 3 main purposes of forming partnerships from a revenue standpoint [00:12:00] Main marketing touchpoints you should be hitting [00:13:25] How KPI...
2021-02-01
19 min
HOW THEY DID IT! Unique stories partnerships-led sales and success.
The 5 pillars of an effective partner enablement w/ Rob Sale from Vidyard
This is a great first episode to this new podcast format where Rob Sale discusses what his program is, how it operates, who is necessary, and what they do with their partners daily to achieve partner activation and enablement. Main sections: [00:03:02] Vidyard’s partner program [00:06:08] Vidyard’s partner stack [00:09:13] 5 pillars of an effective partner ecosystem [00:12:26] Creating a successful partner track [00:15:38] How to facilitate successful partnership [00:18:46] Using certification to get partners to the next level [00:22:23] Timeline for partners to be co-selling [00:25:59] Essential steps t...
2021-02-01
34 min
How We Solve
How to Run a Channel Partner Program with Nikita Zhitkevich
Read the detailed show notes on our website.Resources about partner programs that Nikita recommends:Hubspot’s Ultimate Guide to Channel Sales is a great resourceThe CRN website reports on a lot of news in IT partnershipsPartnerstack articlesNikita Zhitkevich has been with Partnerstack for over four years now. Partnerstack is a platform that helps businesses and brands manage their partnerships. They also aid in building new revenue channels by empowering each of their partners to succeed. Partnerstack has made quite a name for themselves since they’ve formed and has grown exponenti...
2021-02-01
32 min
HOW THEY DID IT! Unique stories partnerships-led sales and success.
Aligning with Agency Partners for Co-Marketing Success w/ Maddy Martin @ Smith.ai
This is a clip from an hour strategy session we recorded with Maddy Martin on How Smith.ai uses and converts revenue from free partner accounts. This clip focuses on the strategy of aligning with agencies to co-market successfully. For the full class and course on PARTNER ENABLEMENT strategy, including the assets mentioned, head to: learn.partnerprograms.io Summary: Nothing will make your partners understand and take the time to learn your product inside and out as relying on your tool for their own business. This class is all about partner enablement by giving the...
2020-12-09
26 min
Gainsight GameChanger Podcast
Creating the complete Customer Success team
Welcome to The Gainsight Gamechanger Podcast, a space where we recognize and celebrate people who change the game of customer success and product experience for their companies, customers, teammates, and partners.In customer success, teamwork is certainly a main pillar of the ecosystem. It allows entire businesses to function smoothly and productively, that’s why it is so crucial for leaders to find the perfect fit when it comes to their team’s members. Is there such a thing as a perfect CS team, and if so, how can we build our very own dream team? In toda...
2020-10-22
24 min
Consulting Lifestyle
How Salesflare CRM acquired 2000+ clients in 6 years with Jeroen Corthout
Jeroen Corthout is Co-founder of SalesFlare. Sales Flare is a Belgian B2B SaaS company created in 2014 that sells its own sales CRM tool. The company has grown in 6 years with about 2000+ companies using it. We will be talking more about SAAS than consulting in this episode.In this episode, you will learnHow Jeroen Acquiring clientsHow many setups Jeroen made for himselfHow is the Sales Flare handle the pandemic situation How Jeroen would position his business in the industry How Jeroen know what to choose between B2B or B2C
2020-08-31
37 min
Siddhi Mantra
Affiliate Marketplace VS Individual Affiliate Programs 🔥🔥 (HINDI)
Let's find out which is better and why? -- between Affiliate Marketplaces & Individual Affiliate Programs. I'll also help you to decide what you should be choosing for yourself. RESOURCES MENTIONED: 👉 ShareASale: https://bloggerself.com/goto/shareasale/ (Affiliate Link) 👉 PartnerStack: https://bloggerself.com/goto/growsumo/ (Affiliate Link) 👉 Impact Radius: https://impact.com 👉 Rakuten Marketing: https://rakutenmarketing.com I hope you liked the video, if so please hit that like button and make sure to subscribe!
2020-02-10
13 min
Scale or Die
#24: Bryn Jones, CEO @ PartnerStack, on how to build a profitable partner program
On average, 30% of revenue for SaaS companies comes from partner programs. And huge publicly traded companies such as HubSpot and Shopify rely on their partner channels for nearly 40% of their revenue! Early on with your program, you might feel like a partner channel is growing painfully slow, but in reality, the long-term value of this channel is huge.In this episode, Bryn Jones, founder of PartnerStack, breaks down the ins and outs of how to build a great partner program for your company. Dave talks with Bryn about what investors think of partner programs, how to pitch...
2019-12-17
00 min
The Marketing Automation Discussion
How Unbounce Built and Scaled their Partner Program w/ Ty Lingley
Today we go deeper into partnerships - if you haven’t listened to the first few segments on partnerships with Jay from Forrester.com, Bryn from Partnerstack.com and Sunir from the Cloud software association, check those out after you hear this episode… View the presentation: https://automated.af/automated-sales-and-marketing-processes/podcast-how-unbounce-built-and-scaled-their-partner-program/ My guest today is Tyrone Lingley, the Director of Partnerships at Unbounce.com. Ty is also a board member of the Cloud Software Association where he connects and educates partnership professionals in the B2B SaaS space. Ty is going to answer the H...
2019-07-30
37 min
Bold Journeys Podcast
Bryn Jones: How to Make SaaS Partnerships Profitable
A Modern Way to Manage the Modern Channel Partner ecosystems are very different than they were just 10 years ago. The channel is expanding to the point that potentially anyone, including your customers, could be a channel partner. This creates an awesome opportunity for SaaS partnerships. Yet at the same time, it is a huge challenge to manage such diverse partner types that require different incentives and different compensation models. This week’s guest is Bryn Jones, founder and CEO of the channel tech company Partnerstack. We discuss how Partnerstack was created to recruit, connect and man...
2019-06-26
41 min