Shows
The Morgan Snyder Show9 Principles Every CEO Should Steal From Rory SutherlandNine behavioral economics principles from Rory Sutherland that explain why CEO visibility and thought leadership actually work—beyond the fluffy "personal brand" stuff.About Rory SutherlandVice-Chairman of Ogilvy UKAuthor of Alchemy: The Surprising Power of Ideas That Don't Make SenseTED speaker with millions of viewsSpectator columnistCore insight: Most business problems are problems of perception, not realityRecommended: Watch Sutherland debate Scott Galloway on the Uncensored CMO podcastThe Nine Principles1. The Flower and the Weed...
2026-01-2713 min
A History of MarketingRory Sutherland: 'Capital M' vs. 'small m' Marketing & the Big Mistake the Industry MadeA History of Marketing / Episode 45 Today marks exactly one year since I hit publish on the very first episode of A History of Marketing. I wanted to do something special for the anniversary, so I’m happy to share my excellent conversation with Rory Sutherland.You may know Rory from his Ted Talks which have been viewed by millions, or his TikToks which have been viewed by tens of millions. He is the Vice Chairman at Ogilvy and the founder of their behavioral science practice.I’m a big fan of his book, Alch...
2026-01-151h 09
The Daily HereticRory Sutherland - Inside a WOKE World Triggered By EVERYTHINGSubscribe to Heretics Clips now for explosive interviews that pull no punches: https://www.youtube.com/@hereticsclips/videos
Why does it feel like we’re living in a world where everyone is permanently offended? In this fascinating Heretics interview, advertising legend, author, and behavioural economics expert Rory Sutherland takes us deep inside a culture obsessed with outrage, virtue signalling, and binary thinking.
Known for his role as Vice Chairman of Ogilvy UK and his sharp, witty observations on human behaviour, Sutherland pulls apart the mechanics of “woke” culture — from the way...
2025-12-2312 min
跨国串门儿计划#359.别只看数字，更要懂人心：Rory Sutherland 揭示营销、效率与决策背后的“非理性”真相📝 本期播客简介本期节目，我们克隆了 Global Marketing Expert: The Playbook Behind Every Great Campaign | Rory Sutherland邀请到全球营销专家 Rory Sutherland，深入探讨了在 AI 时代，人类决策的复杂性、企业追求效率的误区，以及营销与客户体验的深层逻辑。Rory 犀利指出，过度依赖量化指标和技术方案，往往会忽视“人”的因素和心理价值，导致企业优化目标与客户真实需求南辕北辙。他通过“门童谬论”、戴森的成功案例，以及对奢侈品消费、社会规范和创新传播的独到见解，揭示了看似“非理性”的人类行为，实则是深层进化和情感驱动的体现。本期节目不仅是一堂营销大师课，更是一次对商业和社会运作底层逻辑的深刻反思。👨⚕️ 本期嘉宾Rory Sutherland，全球营销专家，奥美广告公司（Ogilvy）副主席，行为科学领域的思想领袖，著有《旁观者》（Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life）等畅销书。🌟 精彩内容💡 AI与人类决策的差异Rory Sutherland 质疑 AI 在提供“完美方案”时的局限性，强调人类决策的复杂性，需要比较和选择，因为“没有比较，我们根本没法做选择。”🛠️ 效率的误区与价值创造企业在追求效率时，往往只关注成本降低，而忽视了创造价值和心理因素。Rory 认为“最高效的方式之一，就是雇一个特别特别好的人。”🚀 “门童谬论”与人的价值通过“门童谬论”揭示量化指标如何忽视人的价值。门童的隐性价值远超“开门”功能，包括安保、行李处理、客户关系等，这些“人性化的、潜移默化的”价值在简单定义中无法体现。💻 私营公司与客户信任戴森等私营公司的成功在于其更关注客户价值和长期关系，而非短期股东利益。Rory 认为他们“更好地照顾了消费者，因为他们实际上，在不经意间，成了‘客户价值运动’的实践者，而不是‘股东价值运动’的实践者。”❤️ 营销的本质与行为改变营销的真正目的是发现并盈利地留住客户。Rory 强调“创新的唯一真正衡量标准是行为改变”，大的创新需要更多营销来克服人类的习惯性和从众心理，促进行为改变。🌐 播客信息补充本播客采用原有人声声线进行播客音频制作，也可能会有一些地方听起来怪怪的使用 AI 进行翻译，因此可能会有一些地方不通顺；如果有后续想要听中文版的其他外文播客，也欢迎联系微信：iEvenight
2025-12-161h 53The Daily HereticRory Sutherland - The Hidden Psychology Fueling WOKE MadnessSubscribe to Heretics Clips now for explosive interviews that pull no punches: https://www.youtube.com/@hereticsclips/videos
Why do some people proudly adopt ideas that seem illogical, hypocritical, or even harmful — and then defend them at all costs? In this fascinating Heretics interview, world-renowned advertising executive and behavioural economics thinker Rory Sutherland breaks down the psychology behind the “woke” mindset.
Vice Chairman of Ogilvy UK and one of the sharpest minds in marketing, Rory has spent decades studying how people think, behave, and make decisions — often irrationally. Here, he appli...
2025-12-0210 min
We Have A MeetingYour Brand Is Only as Good as Your Postman: Rory SutherlandRory Sutherland reveals a simple truth about branding: your attitude toward a company isn’t shaped by its logo or marketing - it’s shaped by people.In this clip, Rory shares a Royal Mail insight that changed how he sees branding. After extensive research, they found that people’s opinions of Royal Mail depended almost entirely on one thing… Whether they liked their postman.That discovery exposes a deeper truth about marketing and behavioral science: trust is personal, not corporate.Brands live and die through human interaction: not data, algorithms, or slogans.Ro...
2025-11-0102 min
We Have A MeetingThe Best Rory Sutherland Interview You'll Ever WatchBuy our book! https://amzn.eu/d/74yyQRZRory Sutherland is back on the We Have a Meeting Podcast and this is the MOST insightful Rory Sutherland interview ever recorded. In this episode, Rory, Vice Chairman of Ogilvy and one of the most brilliant minds in behavioural economics and advertising, unpacks how human psychology drives decision-making, creativity, marketing, and influence.Topics covered include:Why attention spans aren’t shrinking - they’re polarisingThe hidden psychology of influencer marketingHow brands can build trust and credibility in the digital age
2025-10-211h 39
Performance Marketing UnlockedRory Sutherland explains everything wrong with performance marketingRory Sutherland famously dislikes much of what performance marketing offers, acknowledging that while the lower-funnel is important, many marketers are "painting themselves into a performance corner" to justify their existence.On this episode of the Performance Marketing Unlocked podcast, Sutherland explains what marketers are doing wrong and how they can better utilise performance-orientated data to generate sustainable brand building. He also outlines retail media's role in generating 'brandformance' and why the success of the frozen paratha should propel a return to frozen food in Britain.This podcast was hosted by PMW's Multimedia Editor...
2025-10-2040 min
The Long & Thick PodcastCardio 101 with Exercise Physiologist Rory SutherlandCardio 101 with Exercise Physiologist Rory Sutherland
We sat down with exercise physiologist Rory Sutherland. Rory is also a performance coach and runs metabolic tests for his company, Sutherly Performance. He is a husband and father, and an all-around badass human being. Our goal was to learn more about Rory and share his story with our listeners while simultaneously educating people about all of the confusing aspects that we hear surrounding cardiorespiratory fitness. Tune in to unpack the basics around cardiovascular training and what actually matters for health, performance, and longevity. From Zone 2 vs. intervals, to VO₂ max tr...
2025-10-171h 13
Jimmy's Jobs of the FutureRory Sutherland | The Future of MarketingGet in touch with Jimmy about EVs and Solar Panels at jimmy@octopus.energy
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Marketing is broken - and Rory Sutherland is here to fix it.
In this unfiltered episode of Jimmy’s Jobs of the Future, legendary ad man Rory Sutherland (Vice Chairman of Ogilvy, TED sensation) returns to dismantle everything you think you know about logic, branding, and business.
Rory dives deep into why rational thinking leads to bad ma...
2025-09-161h 06
Future CommerceRory Sutherland on the Fat Tail of MarketingThe hunt for certainty is killing creativity.Rory Sutherland, chairman of Ogilvy and the poet of persuasion, joins us live from Klaviyo London to challenge marketing's obsession with thin-tailed attribution. Brands are facing an existential crisis in an increasingly brandless, chat-interface powered world, but Sutherland believes that current measurement models are not designed to allow marketers to test, fail, learn, and grow, systematically destroying breakthrough potential.Key takeaways:Technology evolves from option to obligation: Parking apps that liberated us from coin machines now trap those without smartphones, while McDonald's screen-only outlets eliminate human flexibilityMarketing...
2025-07-2549 min
The Year of Magical LearningEpisode 58: Alchemy by Rory Sutherland - Don't Design for Averages, Innovation Focuses on the ExtremesDiscussion Topic: Don't Design for Averages; Innovation Focuses on the Extremes
Book Title: Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland
In Episode 58 of YOML, Chris discusses 'Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life' by Rory Sutherland. The host shares key reflections on how innovation thrives on extremes rather than averages. He explores the human craving for predictability, the randomness of the world, and how thinking outside the box can lead to significant...
2025-06-0613 min
bigcitysmalltown with Bob Rivard121. The Case for Thinking Differently About San Antonio (with Rory Sutherland – Live at Geekdom)This week on bigcitysmalltown, we bring you a special live-recorded conversation with world-renowned behavioral economist and ad executive Rory Sutherland, hosted at the Geekdom Event Center in downtown San Antonio.Known for his provocative ideas on creativity, design, and human behavior, Rory joins host Bob Rivard for a wide-ranging and thought-provoking dialogue about how cities like San Antonio can unlock their potential—not by copying others, but by thinking differently.They discuss:• Why cities should lean into their uniqueness instead of competing on size• How human psychology shapes everything from public transi...
2025-05-091h 35
Origin Story with David McIntosh Jr#134 Rory Sutherland's Hilarious Hidden QuirksRory Sutherland is back and he's as hilariously unconventional as ever. I genuinely think this might be the best we've ever gotten him. As the Vice Chairman of Ogilvy UK and a pioneer in behavioral science, Rory has spent decades unraveling the quirks of human behavior and the illogical decisions that drive us.In this episode, we dive into everything from the economics of nicotine to the psychology behind airport lounges, and even the unexpected lessons gleaned from serial killer investigations. It's a whirlwind tour through the irrationalities that shape our world, all delivered with Rory's signature wit, humor...
2025-05-061h 35
Uncensored CMOScott Galloway vs Rory Sutherland - is the era of brand over?In a world first, Scott Galloway and Rory Sutherland go head to head to talk about some of the biggest topics in marketing. They lock horns on Scott's controversial statement "the era of brand is dead" and why most successful companies don't advertise. You'll also hear the two disagreeing on the Jaguar rebrand, at which point Scott may or may not have called Rory sexy...Timestamps00:00 - Intro02:15 - Be in an industry you get better at as you get older05:41 - Does wealth redistribution need to change?16:22 - Why the most...
2025-04-3044 minUncensored CMORory Sutherland on why marketing is the answer to economic growthRory Sutherland returns to the Uncensored CMO podcast, tackling the economic crisis with his signature wit and wisdom. As ever, he offers a refreshingly unconventional perspective on the world’s biggest problems — and marketing’s role in solving them.In this episode, Rory explores why marketing is more like a casino than a science, how to capitalise on your competitors’ blind spots, and what his unexpected TikTok fame has taught him. Expect laughs, left-field insights, and the kind of brilliantly bizarre anecdotes only Rory can deliver.Timestamps00:00 - Intro01:03 - Are we looki...
2025-04-0951 min
#AudioBookClub'Alchemy: The Surprising Power of Ideas That Don't Make Sense' by Rory SutherlandOn this episode of #AudioBookClub: We unleash our inner Don Drapers with the help of avuncular adman Rory Sutherland Steve Phillips and Matthew Layton present #AudioBookClub - the podcast that reviews and recommends audiobooks. Alchemy The Surprising Power of Ideas That Don't Make Sense A: Rory Sutherland N: Rory Sutherland L: 9 hrs and 38 mins P: Penguin Audio Please get involved in the conversation @SteveKPhillips and @WhingeingPom #AudioBookClub.net ...
2025-02-0345 min
Truth, Lies and WorkRory Sutherland: Unfiltered Full Interview (Part 1) - Special Christmas Eve EpisodeWelcome to Part 1 of our special Christmas Eve episode of Truth, Lies & Work! This isn’t your typical holiday episode — we're taking a break from the usual work chatter to bring you something special.Today, we’re releasing the full, unedited interview with the one and only Rory Sutherland, Vice Chairman of Ogilvy & Mather and the founder of the Behavioral Science Unit at Ogilvy. Rory’s previous episode with us (Episode 83) was one of our most popular, and we’re beyond excited to bring you Part 1 of this extended conversation.This interview div...
2024-12-2458 minUncensored CMORory Sutherland on Jaguar: Madness or Marketing Genius?The marketing world has been dominated by the recent Jaguar rebrand. It's split opinion in the industry with many criticising the bold new approach with Jaguar's move to electrification. Rory Sutherland may be best positioned to give his thoughts on the change, as a six-time Jaguar owner and behavioural science expert. Rory comes at the rebrand with a more positive spin, suggesting that Jaguar needed to make a bold change in the new wave of electrification to save it's dying brand, and many of the critics have never owned a Jaguar and likely never will. As always, chatting with...
2024-12-0942 min
Cleaning Up: Leadership in an Age of Climate ChangeIs It Ever OK to Promote Fossil Fuels? Ep186: Rory SutherlandHow can behavioural science and psychology be leveraged to drive meaningful change around climate action? What unintended consequences might arise from heavy-handed government mandates versus more subtle interventions? And in the face of the climate crisis, is it ethical to actively promote the use of fossil fuels? This week on Cleaning Up, Michael welcomes Ogilvy UK Vice-chair Rory Sutherland to explore the role of psychology and behavioural science in tackling the climate challenge. Rather than relying solely on policy, regulations, and technological solutions, Sutherland argues that understanding human decision-making and tapping into our innate psychological drivers could b...
2024-11-201h 05
Riding Unicorns: Venture Capital | Entrepreneurship | TechnologyMarketing Icon: Rory Sutherland (audio only)Rory Sutherland, Vice Chairman of Ogilvy UK, joins James Pringle and Hector Mason on Riding Unicorns to delve into the fascinating intersection of behavioural science, marketing, and business strategy. With a career dedicated to understanding human decision-making, Rory shares his unique perspective on how psychological insights can unlock growth and create competitive advantages in today's business landscape.In this episode, Rory explores why even the most brilliant ideas can fail without the right marketing approach and how concepts like the Netflix subscription model and the reliability of brands like McDonald's and Five Guys build customer trust through...
2024-11-2051 min
CEORory Sutherland: The Hidden Psychology Behind Apple & Tesla's SuccessIn Episode 165 of The Diary of a CEO, Rory Sutherland—a true maverick in marketing and a voice you can’t ignore—sits down with Steven Bartlett to pull back the curtain on what really drives brand loyalty. Ever wondered why Apple and Tesla seem to have a grip on us, making their products feel somehow more than just products? Rory, vice chairman of Ogilvy UK and author of Alchemy, unpacks it all. He doesn't just talk about products, though; he explores the kind of psychological “moonshots” that go deeper than any tech upgrade could ever achieve.At one mom...
2024-11-0826 min
We Have A MeetingRory Sutherland: His BEST interview EVER | Ep 127In this episode of the We Have A Meeting podcast, legendary advertising thinker and behavioral economics advocate Rory Sutherland joins hosts Jack Frimston and Zac Thompson to explore the psychology and creativity behind game-changing business strategies. Known for his unconventional insights and wit, Rory delves into how understanding human behavior can help businesses unlock new growth pathways that conventional thinking often overlooks.Drawing from his vast experience at Ogilvy and his work in behavioral science, Rory shares thought-provoking ideas on influencing consumer decisions, designing memorable experiences, and embracing "inefficiencies" that can actually be...
2024-11-051h 38
The Incerto PodcastRory Sutherland | Talebian Thinking Applied To MarketingThe Curious Worldview Podcast SpotifyThe Curious Worldview Podcast Apple✍︎: The Curious Worldview Newsletter - the ultimate compliment to the podcast...I am stoked to welcome back one of the most out there and interesting writers, thinkers and speakers, Rory Sutherland.He founded the behavioural science team at the Ogilvy group, he is one of Europe’s most powerful advertising executives and author many many books and articles, his most recent book, Alchemy, coming highly recommended and is a treatise on how great marketing ideas are built around the profoundly irrational… Rory appeared...
2024-10-0157 min
mbanerjeepalmer+listennotes 's Listen LaterWhat most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author) Podcast: Lenny's Podcast: Product | Career | Growth (LS 61 · TOP 0.1% what is this?)Episode: What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)Pub date: 2024-07-21Get Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationRory Sutherland is widely regarded as one of the most influential (and most entertaining) thinkers in marketing and behavioral science. He’s the vice chairman of Ogilvy UK, the author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life, and the founder of Nud...
2024-08-161h 24
Athletic HealthEp. 2: Rory Sutherland: Exercise Physiologist Gives Us the Truth Behind VO2 Max and More"VO2 Max is a product of involved muscle mass." - Rory Sutherland.
After recently getting my VO2 Max tested in a lab, I was shocked to find out how much lower I was than I expected (I tested at about 42 but anticipated being around 50).
In this episode, Rory Sutherland, a San Diego based Exercise Physiologist breaks down everything you need to know about this newly famous data point...VO2 Max.
Don't forget the mission!
How does VO2 Max fit into the larger...
2024-08-0852 minBusiness Podcast Archive and Shows - The Soul of EnterpriseEpisode #501: Rick (Rubin) and Rory (Sutherland)
NEW SHOW FEATURE: If you want to ask Ron or Ed a question and be featured on the show, please submit a voice recording from any device at https://thesoulofenterprise.com/questionsSHOW SUMMARY: In this episode of The Soul of Enterprise, hosts Ron Baker and Ed Kless dive into the world of creativity and innovation with a focus on the work of two remarkable individuals: Rory Sutherland and Rick Rubin. Sutherland, a leading advertising executive known for his unconventional thinking, and Rubin, a legendary music producer celebrated for his minimalist approach, offer unique perspectives on the...
2024-08-0400 min
Lenny's Podcast: Product | Career | GrowthWhat most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)Rory Sutherland is widely regarded as one of the most influential (and most entertaining) thinkers in marketing and behavioral science. He’s the vice chairman of Ogilvy UK, the author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life, and the founder of Nudgestock, the world’s biggest festival of behavioral science and creativity. He champions thinking from first principles and using human psychology—what he calls “thinking psycho-logically”—over mere logic. In our conversation, we cover:• Why good products don’t always succeed, and bad ones don’t necessarily fail• Why le...
2024-07-211h 24
Curious WorldviewRory Sutherland | An Hour Surveying The Worldview✍︎: The Curious Worldview Newsletter - the ultimate compliment to the podcast...I am stoked to welcome back one of the most out there and interesting writers, thinkers and speakers, Rory Sutherland.He founded the behavioural science team at the Ogilvy group, he is one of Europe’s most powerful advertising executives and author many many books and articles, his most recent book, Alchemy, coming highly recommended and is a treatise on how great marketing ideas are built around the profoundly irrational… Rory appeared once before on this podcast in episode 115.And today, for his seco...
2024-07-1657 min
SEG Stories - de podcastRory Sutherland - “Ik was super bang om te stoppen met koersen”De nieuwste aflevering van SEG Stories staat in het teken van de Tour de France. Na de eerdere afleveringen een inkijkje te geven in de voetballerij, spreken we nu met oud-wielrenner en SEG Cycling-agent Rory Sutherland.Als 18-jarige renner kwam Rory Sutherland aan in Nederland en liet hij Australië achter zich. “Het gemis is bijna niet uit te leggen, ik heb vaak teruggedacht om terug te gaan”, aldus Sutherland.Dat deed hij niet; een keuze die hem hoge pieken en diepe dalen opleverde bij onder meer de ploegen van Rabobank, Tinkoff-Saxo en Movistar.Follo...
2024-07-0329 min
Kickoff Sessions#225 Rory Sutherland - The Psychology Behind Great AdvertisingRory Sutherland is an advertising guru and behavioral economist, currently serving as the vice-chairman of Ogilvy UK and co-founder of “Behavioural Science Practice.We explore how marketing and advertising have shaped our lives, from the origins of the two-day weekend to the evolution of automobiles as luxury itemsWe dive into topics like the penny post's impact on the economy, the paradox of reduced friction in communication, and the long-term effects of low-cost email on productivity.Rory also dissects the role of advertising in market dominance. Learn how subtle shifts in business strategy, fr...
2024-06-121h 13
Trust Builders Podcast: for CX, EX and Marketing Professionals ♥ AdoreboardThe Science of Trust with Ogilvy Legend, Rory SutherlandIn this episode of the “Trust Builders” podcast, we’ve had a fascinating conversation with Rory Sutherland, Vice Chairman at Ogilvy UK. Join Chris Johnston and Alex Genov as they embark on a journey through the realm of branding, behavioural science and trust with Rory Sutherland, the visionary Vice Chairman at Ogilvy UK.With 36 years at Ogilvy, Rory is an industry icon who brings unparalleled expertise in consumer psychology and advertising and how to build trust in the digital age.This episode is packed with a lot of valuable topics regarding customer trust and loy...
2024-04-151h 06
THE FLIP SIDE with Andy MaiTFS#176 - Rory Sutherland Talks; Vaping, UK Crime Rates, Madmen, Politics, AI Influence, YT PremiumRory Sutherland is a British advertising executive, author, and behavioral economics advocate. He is best known for his work in the advertising industry, particularly as the Vice Chairman of Ogilvy UK, one of the world's leading advertising agencies. Sutherland is also recognized for his insightful talks and writings on the intersection of human psychology, consumer behavior, and marketing.
He often emphasizes the importance of understanding human behavior and irrationality in marketing and advertising campaigns, drawing insights from behavioral economics, psychology, and evolutionary biology. Sutherland's TED Talks and books, such as "Alchemy: The Dark Art and Curious Science...
2024-04-021h 22Truth, Lies and WorkHow to future-proof your workplace with Rory Sutherland of Ogilvy & MatherWelcome to Part 1 of our in-depth exploration into the future of work. In this episode, we dive into the transformative strategies businesses and professionals can adopt to not just survive but thrive in the ever-evolving work landscape. Join us as we discuss the implications of flexible work arrangements, the rise of remote work, and how to adapt your office and career for the future. With insights from industry experts and thought leaders, this series promises to equip you with the knowledge and tools needed to future-proof your work life.Join us...
2024-03-2149 min
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral EconomicsThe Art and Science of Influence w/ Rory SutherlandIn this episode of The Brainy Business podcast, Melina Palmer delves into the world of behavioral science and marketing with guest Rory Sutherland, vice chairman of Ogilvy UK and a prominent expert in this field. Sutherland's extensive experience in co-founding a behavioral science practice within Ogilvy, where he explores hidden opportunities in consumer behavior, makes him a valuable resource for marketers seeking to understand and leverage consumer psychology. Throughout the conversation, Sutherland provides compelling insights into the significance of unmet needs, the power of small contextual changes, and the limitations of logic in capturing consumers' true desires...
2024-03-0856 min
Having a GAS...Rory Sutherland, the Psychology of Price and the Super BowlToday, advertising executive Rory Sutherland returns to the Having a GAS podcast!
Rory Sutherland is the Vice-Chairman of Ogilvy, author of Alchemy: The Surprising Power of Ideas That Don't Make Sense and the deliverer of TED Talks that have been viewed almost 7 million times. We are delighted to welcome Rory back onto the Having a GAS podcast.
Thank you to our sponsor: Eventide Audio | Studio Processors, Effects Pedals and Plug-ins
GAS Music: Gas Music, production and sound design | Gas Music (gasismusic.co.uk)
Timestamps
(0...
2024-02-261h 56
The Immortal Life of AgenciesRory Sutherland: Where does innovation really come from?In this episode, Robin is joined by acclaimed advertising guru Rory Sutherland. Known for his innovative thinking, particularly in applying principles of behavioural economics to advertising and consumer behaviour, he and Robin explore the barriers to innovation in modern agencies. From accidental innovations like Viagra, to the value of inefficiency, as well as the alignment of briefs to organisational needs, rather than those of the consumer, this far-reaching conversation offers a wealth of inspiration for having a different kind of conversation with your clients. They also share ideas on commercial innovation - like wh...
2024-02-1551 min
Origin Story with David McIntosh Jr#102 Rory Sutherland - Decoding Human BehaviourRory Sutherland is one of the world's leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author.Cancel culture is as prominent as ever before. But, why is everybody so sensitive? Thankfully, Rory has spent decades understanding human motivation and subconscious behaviour to let us know how to avoid it. We dissect the mysteries behind stand-up comedy, navigate the tricky terrain of cancel culture, explore banned words, and hear about the time Rory nearly cracked penis jokes with the Queen's doctor.Discover Rory's fascinating encounters with Def Jam Records founder Rick Rubin, unravel the epic tale of...
2024-01-121h 33
Quest for QuestionsBehavioral Economics Masterclass for Entrepreneurs: Boost Sales with Rory Sutherland [Part 2]
Welcome back to the Quest For Questions Podcast! In Part 2 of our Behavioral Economics Masterclass for Entrepreneurs, we continue our conversation with Rory Sutherland to help you Boost Sales. Don't miss this!
🔥 Uncover these captivating questions: 🔥
00:00 - Intro to Part 2: The Masterclass Continues!
01:46 - Psycho-logical Innovation in Business
11:28 - Map is NOT the Territory
20:03 - Most Underrated Scientific Theory
22:30 - Inefficiency, Growth & Capitalism
27:16 - Marketing & Sales Psychology Hacks
38:03 - Getting Paid for Creative Ideas
51:35 - Solving the Most Challenging Problems
56:00 - Rory's Marketing Course & Upcoming Book...
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📚 RESOURCES: 📚
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💠Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherl...
2023-12-2159 min
Strategy SessionsMad Masters With Rory Sutherland - Rory is Back for Part 2 | Strategy Sessions PodcastRory Sutherland is, perhaps, the closest thing to industry royalty that we have in marketing. He’s Vice Chairman of Ogilvy UK, a best-selling author, owner of one of the best TED Talks you’ll ever see and the man behind MAD Fest a marketing.
Rory crashed straight into the top of the charts on the Strategy Sessions when he was on the first episode, so he came back for part 2.
In this episode we discuss:
• The father of behavioural economics
• What Columbo can tell us about strategy
• Why we should...
2023-12-1252 min
Audience of One#041 - Rory Sutherland on Perception, Innovation, Creativity, & ChangeRory Sutherland is an author and the Vice Chairman of Ogilvy. We talk about perception vs. technological improvements, creativity, the battle between efficiency and invention, how we’re neither rational nor irrational, changes in advertising and social norms, evolutionary biology, and more.
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(00:37) Perceptual arbitrage
(08:23) Making space for randomness, procrastination & creativity
(14:52) Measurement & efficiency over experimentation & invention; the growth of bureaucracy
(27:54) Working from home
(41:55) We aren't rational or irrational
(45:10) Psychology & behavioral science don’t need a theory of everything — just a better map; changing social norms
(49:52) Young people want absolute, context-free rules on everything
(55:20) Shrinking advertising budgets limits unique discover...
2023-11-081h 18
Quest for QuestionsRory Sutherland's Travel Secrets: Unlock The Adventure & Transform Your Travel [Part 1]🔐 Unlock the Adventure: Rory Sutherland's Travel Secrets 🌍
In this episode of the Quest for Questions podcast, we delve into the world of travel with the brilliant Rory Sutherland, Vice Chairman at Ogilvy and author of "Alchemy: The Surprising Power of Ideas That Don't Make Sense." Rory's unique insights will transform the way you explore the world.
👇In this episode, we'll tackle three thought-provoking questions: 👇
* ❓ Why does fame tend to concentrate while magnificence displays a fractal nature? Explore the implications of this phenomenon in our society.
* ❓ What is the 'Satisficer's Way' of travel and how it can transform your explorations
* ❓ How to promote a count...
2023-10-2447 min
Highways Voices: Talking Roads and Transport Technology innovationHighways Voices 20 September - Rory Sutherland talks to the JCT Symposium plus a challenge for the signals industry“I think allowing road pricing schemes to be designed by economists and only economists is really, really dangerous,” says Rory Sutherland on today’s Highways Voices Podcast, “Because there's a huge amount of price being a perception, and one of the big strong, really, really strong evolved instincts in humans is a sense of fairness.”Subscribe to Highways Voices free on Apple Podcasts,Spotify,Amazon Music,Google PodcastsorPocket Castsand never miss an episode!The leading behavioural scientist and commentator gave the keynote speech at the JCT Traffic Signals Symposium, and you’ll hear some of what he had t...
2023-09-1933 min
The Retirement Café Podcast183 A Taster of 'The Retirement Café Handbook', with Rory Sutherland📘 The wait is finally over! My much-anticipated book, The Retirement Café Handbook - Nine Accelerators for a Successful Retirement, is now available to pre-order on Amazon! To explore some of the key themes I am bringing back to the podcast a true maestro of understanding human behaviour and the mind-bending world of advertising - none other than Rory Sutherland, the ingenious UK Vice Chairman of Ogilvy, a global advertising powerhouse that needs no introduction. Hold onto your headphones, because Rory isn't just an advertising titan – he's a TED Talk sensation! Imagine captivating the minds of millio...
2023-08-2928 min
The Human Risk PodcastRory Sutherland, Gerald Ashley & Paul Craven at Abbey Road Part ThreeWhat happens when you put three Behavioural Science gurus in a world-famous music studio? On this episode, we find out as my guests are Paul Craven, Rory Sutherland and Gerald Ashley, who join me for part three of a three-part series recorded at the world-famous Abbey Road Studios. Before listening to it, I highly recommend listening to Parts One and Two, which you’ll find here.Part One 🎧 👉 https://www.humanriskpodcast.com/rory-sutherland-gerald-ashley-paul-craven-at-abbey-road-part-one/Part Two 🎧 👉 https://www.humanriskpodcast.com/rory-sutherland-gerald-ashley-paul-craven-at-abbey-road-part-two/Links to some of the topics discussed on the show, in the order in which...
2023-07-3039 min
The Human Risk PodcastRory Sutherland, Gerald Ashley & Paul Craven at Abbey Road Part TwoWhy do some people become ‘super spreaders’ for fashions and ideas? Why might an acceptance letter from a top University be worth more than a degree from the same establishment? These and many more questions are answered in this episode.My guests are Behavioural Science gurus Paul Craven, Rory Sutherland and Gerald Ashley and this is Part Two of a three part series recorded at the world-famous Abbey Road Studios. Before listening to it, I highly recommend listening to Part One, which you’ll find here.🎧 👉 https://www.humanriskpodcast.com/rory-sutherland-gerald-ashley-paul-craven-at-abbey-road-part-one/Links to som...
2023-07-2347 min
The Human Risk PodcastRory Sutherland, Gerald Ashley & Paul Craven at Abbey Road Part OneWhat happens when you bring three behavioural science gurus into a world-famous recording studio? Find out on three special episodes of the Human Risk podcast.Rory Sutherland, Gerald Ashley and Paul Craven have all been on the show before (links below), both individually and as duets. As the show approaches its 250th episode, I thought I’d invite them all back together for a recording session in Abbey Road Studios. For this first of three episodes, I asked Rory, Gerald and Paul a question that was inspired by our location: what makes things a hit? Why do...
2023-07-1446 minUncensored CMORory Sutherland, the Master of Madfest, on why behavioural science should get awardsLive from Cannes, third time returning guest Rory Sutherland gives us his views on just how good this year’s Festival of Creativity is, what should be awarded, AI vs AI, what we should be looking for as marketeers in current trends and the value that behavioural science brings to creativity.He also talks about what he is looking forward to on the road to another great festival – Madfest, and why he is doing his Mad Masters course.What we covered in this episode:Why Rory thinks this Cannes Lions Festival is the most wond...
2023-06-2741 min
Strategy SessionsAlchemy in Marketing with Rory Sutherland | Strategy Sessions PodcastRory Sutherland is, perhaps, the closest thing to industry royalty that we have in marketing. He’s Vice Chairman of Ogilvy UK, a best-selling author, owner of one of the best TED Talks you’ll ever see and the man behind MAD Fest a marketing, advertising and disruption event taking place in London 4 – 6 July.
In this episode we discuss:
Lionfish, toothfish and pilchards – how rebranding fish drives sales
Humans have strange value systems
The map is not the territory – Alfred Korzybski
The relationship between innovation and marketing
All decisions look different with hindsight
Rory being a heretic
Mercede...
2023-06-271h 04
This Week in StartupsRory's brain vs ChatGPT, outrageous marketing, work trends and MUCH more w/ Rory Sutherland | E1756This Week in Startups is presented by:
Squarespace. Turn your idea into a new website! Go to https://Squarespace.com/TWIST for a free trial. When you’re ready to launch, use offer code TWIST to save 10% off your first purchase of a website or domain.
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Notion just launched Notion Projects, which includes new, powerful ways to...
2023-06-061h 49
Next Wave Leadership PodcastRory Sutherland, the Vice Chairman at Ogilvy, On: Creative Solutions Over Logical Fixes, Avoiding Artificial Optimization, and the Calculus of Risk ManagementRory Sutherland is the Vice Chairman of Ogilvy and co-founded a behavioral science practice within the agency. Ogilvy is a British advertising and consulting agency that has worked with industry titans, including Dove, Samsung, BP, and IBM. Before founding Ogilvy Change, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He is the author of two books: The Wiki Man and the best-selling Alchemy, The Surprising Power of Ideas That Don't Make Sense. In this episode… Every leader is burdened with decision-making and pro...
2023-04-241h 01
Let's Talk Loyalty#351: Loyalty and The Magic of Marketing with Rory SutherlandToday’s episode features Rory Sutherland, the best-selling author of Alchemy, The Surprising Power of Ideas That Don’t Make Sense and the Vice Chairman of Ogilvy Group in the UK. Rory provides a fresh perspective on customer behavior, loyalty and brands – among other things – and it comes at a perfect time, ahead of the Loyalty Summit CXM conference in Zurich and a time when loyalty is in desperate need of innovation. Rory is fascinating to listen to, inspiring in his ability to think differently and today shares his refreshing joie de vivre with listeners of Let's T...
2023-03-0852 min
The Incerto PodcastRory Sutherland | Nassim Taleb Wrote The Book Jacket For AlchemyA Curious Worldview Podcast (My Interview Podcast) - https://curiousworldview.buzzsprout.com/1485736-----🎙️: https://atlasgeographica.com/rory-sutherland/🍻☕: https://www.buymeacoffee.com/ryanhoggThe following is a conversation with Rory Sutherland.He founded the behavioural science team within the Ogilvy group and is one of Europe’s most powerful advertising executives. 00:00 – Introduction.02:02 – How Nassim Taleb Has Influenced Rory Sutherland’s Worldview.33:07 – C Elegans Worm Analogy & Covid.42:27 – Banality In Social Media.47:46 – What Is Taleb Like As A Bloke? + Interesting Questions About Social Engineering.59:02 – System Design Complimenting Marketing & A...
2023-02-281h 33
Curious Worldview115: Rory Sutherland | Alchemy: How Great Marketing Ideas Are Built Around The Profoundly Irrational🎙️: https://atlasgeographica.com/rory-sutherland/🍻☕: https://www.buymeacoffee.com/ryanhoggThe following is a conversation with Rory Sutherland.He founded the behavioural science team within the Ogilvy group and is one of Europe’s most powerful advertising executives. To get a sense for his thinking and his incredibly interesting worldview he wrote a book called Alchemy, that argues great marketing ideas are often built around a core that is profoundly irrational.This podcast touches on the themes of Alchemy but interestingly, Rory has applied them to different domains than those he covered in...
2022-11-281h 32
The Chris Haddad Show#31 - Rory Sutherland - If you don’t believe in magic you never bother looking for itIn today’s conversation, we talk about various interesting topics ranging from synesthesia to the learnings and tragedies in the world of direct marketing. Learn more about Rory's journey, his thoughts, and how he has become one of the most influential men in marketing. “The tragedy of digital marketing is that the amount of creative experimentation and testing is far too low.” – Rory Sutherland Rory Sutherland is the author of The Wiki Man and the best-selling Alchemy. From account manager to vice-president of Ogilvy UK, Rory has more than 20 years of experienc...
2022-11-041h 28
Behavioral Grooves PodcastRory Sutherland: The Opposite of a Good Idea is a Good Idea [Republish]Rory Sutherland is a British advertising executive who became fascinated with behavioral science. Between his TED talks, books and articles, he has become one of the field’s greatest proponents. Rory is currently the Executive Creative Director of OgilvyOne, after gigs as vice-chairman of Ogilvy Group UK and co-founder of the Behavioural Sciences Practice, part of the Ogilvy & Mather group of companies. He is the author of The Spectator’s The Wiki Man column and his most recent book, which we highly recommend, is Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life.
O...
2022-09-121h 38
HUM Curated PodcastsPaul Craven & Rory Sutherland on Magic & Alchemy Podcast: The Human Risk Podcast (LS 38 · TOP 2% what is this?)Episode: Paul Craven & Rory Sutherland on Magic & AlchemyPub date: 2022-08-26Get Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationWhat do Magic and Alchemy have to do with human decision-making?This episode — the 200th! — is the second part of a discussion with Paul Craven and Rory Sutherland. If you missed the first episode, I recommend starting with that, as some topics flow across both halves. You'll find it here:https://www.humanriskpodcast.com/rory-sutherland-paul-craven-on-alchemy-magic/
2022-09-011h 00
The Human Risk PodcastPaul Craven & Rory Sutherland on Magic & AlchemyWhat do Magic and Alchemy have to do with human decision-making?This episode — the 200th! — is the second part of a discussion with Paul Craven and Rory Sutherland. If you missed the first episode, I recommend starting with that, as some topics flow across both halves. You'll find it here:https://www.humanriskpodcast.com/rory-sutherland-paul-craven-on-alchemy-magic/Paul began his career in Finance with over 30 years working for Schroders, PIMCO and Goldman Sachs and now works in Behavioural Science. Rory is the author of Alchemy: The Surprising Power of Ideas That Don't Make Sense and the Vice Chairm...
2022-08-261h 00
The Human Risk PodcastRory Sutherland & Paul Craven on Alchemy & MagicWhat do Alchemy and Magic have to do with human decision-making?
On this episode, I’m joined by two Behavioural Science gurus who have both been on the show before: Rory Sutherland and Paul Craven. Rory is the author of Alchemy: The Surprising Power of Ideas That Don't Make Sense. Paul Craven is a magician and member of the prestigious Magic Circle. So that’s both bases covered!Rory is also the Vice Chairman of Ogilvy, and Paul began his career in Finance with over 30 years working for Schroders, PIMCO and Goldman Sachs. Both are Behavioural Science thought leaders...
2022-08-1952 min
The Soccer Geeks PodcastRory Sutherland: Decoding Myths about Soccer TrainingIt is important to educate parents, players, and coaches about physiology and when to receive proper care from a movement specialist or physio. We chatted with Exercise Physiologist and Kinesiologist Rory Sutherland about decoding and addressing the myths about training and the importance of endurance and posture in the performance and recovery of players. Rory offers insights into injury risk reduction and how players can stay healthy and extend their careers.About Rory SutherlandRory Sutherland, MS, CSCS, EP-C, FRC is the Academy Director of Sports Performance for San Diego Surf Soccer Club and owner...
2022-06-2149 min
MouthwashThe *real* future of work with Rory SutherlandPeople have had to learn a new set of skills, norms and handle different conditions throughout the pandemic. For many, they’ll never step foot in an office again. How is this affecting things like leadership? Management? Are people really reevaluating everything or are we just traumatised after years of uncertainty? How do we move forward? Find out this and more on this episode of Mouthwash.ABOUT RORY (@rorysutherland)Rory Sutherland is the Vice Chairman of Ogilvy, an attractively vague job title that has allowed him to co-found a behavioural science practice within the ag...
2022-06-091h 14
The Danny Miranda Podcast#227: Rory Sutherland – The Wise Philosopher of Marketing & IdeasRory Sutherland is the Vice Chairman of Ogilvy, an attractively vague job title that has allowed him to co-found a behavioral science practice within the agency. Sutherland is a brilliant copywriter and marketing mind, who has an uncanny ability to hold separate ideas simultaneously. (0:00) Once you see it, you can’t look at the world the same (0:54) Electric cars (2:02) Only obvious in retrospect (4:16) Second Life (7:10) Perspective of time (10:10) Too many choices in products (14:30) Typewriter (18:20) Video conferencing (19:43) Mobile phones (21:11) Rory as...
2022-05-091h 36
Behavioral Grooves PodcastTransport Your Thinking; Why We Need To Reframe Travel | Rory Sutherland & Pete DysonTransporting humans from A to B is about more than just speed, efficiency and duration. Comfort, Wi-Fi access, entertainment and our habits, among many other factors, influence our choice of transportation. As we become increasingly aware of the way our travel decisions affect climate change, how can behavioral science positively impact the journeys we make?
Let our entertaining discussion with Pete Dyson and Rory Sutherland take you on a journey through their new book, “Transport for Humans: Are We Nearly There Yet?” Pete is the Principal Behavioural Scientist at the UK Department for Transport and has paired up w...
2022-04-241h 10
heretics.Behavioral Analyst Rory Sutherland: Why we do what we do!Rory Sutherland is an expert in consumer behaviour, trends and online influence. Rory Sutherland links:https://twitter.com/rorysutherlandhttps://www.spectator.co.uk/writer/rory-sutherlandGet Rory's new book clicking here! Andrew Gold links:http://youtube.com/andrewgold1http://instagram.com/andrewgold_okhttp://twitter.com/andrewgold_okSuscribe to the newsletter at http://weeklyedge.substack.com Learn more about your ad choices. Visit megaphone.fm/adchoices
2022-04-211h 15
Brand Tuned - Rounded Business DesignREPOST: Rory Sutherland - On Brand, Advertising & MoreRory Sutherland, Vice Chair at Ogilvy UK and author of the book Alchemy, the Surprising power of ideas that don’t make sense discusses brand, advertising, decision science and more.In this episode, Rory points out why ambiguity in terms like brand and IP are problematic. The word brand is used to mean anything people want. It's even been used to defend advertising, that doesn't work, the episodes touched on many interesting points including:The misunderstanding of the value of brandsThe reasons why brands might change their name and logo Situational examples when brand names can't be p...
2022-04-1537 min
A Load of BS: The Behavioural Science PodcastJohn Cleese & Rory Sutherland on creativity and playBS Referrals & RewardsIf you love A Load of BS, you can invite your friends to subscribe and collect some amazing rewards in the process, all of which will boost your brain power!Take a minute to share A Load of BS and get some extremely cool swag. Click below to get your unique link and share it with friends so they can join here too.The grand giveawayEach time you refer a friend to A Load of BS, you get a ticket into the raffle to win the GRAND...
2022-03-3149 min
A LOAD OF BS ON SPORT033: John Cleese & Rory Sutherland on creativity and playSince launching this podcast, it's been my ambition to interview John Cleese, in part because he has plenty of no BS clear thinking on what it means to be creative and in part because he is my comedy hero.But instead of just interviewing John, I thought I'd add an extra shot of brandy to the conversation and invite behavioural science's very own flame throwing alchemist Rory Sutherland, who also knows a thing or two about creativity. Show notes5.45 mins: understanding creativity and its conditions6.45: money people vs. creative people7.45...
2022-03-3049 min
The Plan for Happy PodcastThe Permanent Wealth Podcast 05: Rory Sutherland, Vice chairman of Ogilvy UK.Today’s episode has a very special guest in Advertising and Behavioural Psychology guru, Rory Sutherland.Join Rory and I on this whirlwind discussion around the psychological biases impacting how we all think about money and investing.For those that know Rory Sutherland, he was in true rambunctious form.In this fascinating conversation, Rory unpacksWhat are the distortions in the current financial system that make it much harder for young people;The biggest issue the pension system gets wrongHow we’re braver in risk when we feel there is safety in numb...
2022-01-111h 04Brand Tuned - Rounded Business DesignRory Sutherland - On Brand, Advertising & MoreRory Sutherland, Vice Chair at Ogilvy UK and author of the book Alchemy, the Surprising power of ideas that don’t make sense discusses brand, advertising, decision science and more.In this episode, Rory points out why ambiguity in terms like brand and IP are problematic. The word brand is used to mean anything people want. It's even been used to defend advertising, that doesn't work, The episodes touched on many interesting points including:The misunderstanding of the value of brandsThe reasons why brands might change their name and logo Situational examples when brand names can't be p...
2021-11-2637 min
The Digital Agency Growth Podcast{THROWBACK} Rory Sutherland on Irrational Problem SolvingIn business, products, workplaces, and even universities, we tend to see this backward. We tend to talk about biases in consumer behavior, but business-to-business decision-making is riddled with biases. It is how we use and change these biases that will change the way we market products and services. That’s why this week on The Digital Agency Growth Podcast, we are featuring the throwback episode: Irrational Problem Solving with Rory Sutherland!Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Pod...
2021-11-241h 21The Digital Agency Growth Podcast{THROWBACK} Rory Sutherland on Irrational Problem SolvingIn business, products, workplaces, and even universities, we tend to see this backward. We tend to talk about biases in consumer behavior, but business-to-business decision-making is riddled with biases. It is how we use and change these biases that will change the way we market products and services. That’s why this week on The Digital Agency Growth Podcast, we are featuring the throwback episode: Irrational Problem Solving with Rory Sutherland!Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Pod...
2021-11-241h 21
A Load of BS: The Behavioural Science PodcastRory Sutherland in jail in QatarFellow BSers,Welcome to a BONUS episode, the final piece in the trilogy, the climax to this interview triptych with ad man, author and BS aficionado Rory Sutherland. I’m linking Parts 1 and 2 here for those of you careless enough to miss them.This bonus is a perfect digestif cum coda, the Thursday eau de vie that you’ve been looking for, a 15 minute morsel to electrify your 574th consecutive tracksuit bottomed home lunch. The Last SupperHanging on rather desperately to gastronomic descriptors (and since Rory was behind bars overnight, I’ll...
2021-09-2314 minA LOAD OF BS ON SPORT010: Rory Sutherland in jail in Qatar (The BONUS episode)Fellow BSers,Many of you have listened to Parts 1 and 2 of my interview with Rory Sutherland; ad man, author and BS aficionado. Links above for those of you careless enough to miss them.This bonus is a perfect digestif cum coda, the Thursday eau de vie that you’ve been looking for, a 15 minute morsel to electrify your 574th consecutive tracksuit bottomed home lunch. This is a final treat from Rory, the BONUS episode in which Rory shares his story of airport arrest and a spine tingling 24 hours in jail in Qatar.
2021-09-2214 min
Funky (B2B) MarketingRory Sutherland: Biases in B2B decision-makingThere are far far more biases in collective and institutionalized decision-making than in consumer decision-making.
Companies pretend that the process is hugely rational when in reality it really isn’t.
That's why we've invited a guest. And what a guest that was!
Rory Sutherland dropped by and we recorded a great episode for the Funky Marketing Show on the topic of Behavior sciences in B2B
In case you've been living under the rock and you have no idea who...
2021-09-1553 min
The Good, The Bad & The AdvertisingRory Sutherland, Vice Chairman of Ogilvy UK, on the art and power of persuasionHumans are persuaded to do things every day - and more often than not, it’s by the advertising industry. Our industry is the architect of desire and whether we are encouraging people to get the 12 millionth new version of the iPhone or to invest 3 months salary in a shiny rock - we’re pretty good at what we do. And yet, when it comes to government policy, persuasion seems woefully underutilised. Our government seems to be stuck between two binary settings. On the one hand, we have heavy-handed enforcement - such as the hefty fines impos...
2021-08-101h 07
The Human FirewallS2-E1 Rory Sutherland: Can advertising make compliance great again?Our guest is Rory Sutherland, and your hosts are Lasse Frost and Jakob Danelund. This episode takes a deep dive into how you can use ideas and tools from advertising and the creative industry to make compliance great again. Follow Rory Sutherland on LinkedIn here. Learn more about Oligvy here. Sign up for Nudgestock 2021 here. Rory’s vision: That the three areas of business – Marketing, HR, and Compliance – will be deeply psychological in accepting complexity and highly admitting to creativity. That they will escap...
2021-05-141h 07
Begin The Full Audiobook Everyone Is Talking About — So Best-Selling!Hacking the Unconscious by Rory SutherlandPlease visithttps://thebookvoice.com/podcasts/2/audible/97824to listen full audiobooks.
Title: Hacking the Unconscious
Author: Rory Sutherland
Narrator: Rory Sutherland
Format: mp3
Length: 4 hrs and 39 mins
Release date: 04-08-21
Ratings: 4.5 out of 5 stars, 49 ratings
Genres: Advertising
Publisher's Summary:
Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess which ideas we hold dear.
2021-04-084h 39
The Six Sells Podcast6 minutes with Rory Sutherland on the power of context in advertisingThere is too much brilliance inside of Rory Sutherland to stick to 6 minutes, so this episode is a little longer than usual, but listening to Rory talk is always worth every minute of your time as I am sure you will agree.
Rory Sutherland is Vice-Chair of Ogilvy, founder of the Ogilvy behavioral science practice, a TED talk star, an author, and an advertising industry legend.
In this episode, Mike Nicholson, founder of Six Sells, asked Rory the question "What Behavioural Science can teach us about the power of context in advertising?"
🎧 - Lis...
2021-02-1116 min
DADICATED.COM - empowering Dads59 THE Rory Sutherland on not losing your marbles as a dad of twins, establishing trust and the fathers-daughter-bond“I think we make the business of parenting disproportionally difficult - if we assume that everything is within our control.” Rory Sutherland on DADicated.comRory Sutherland is one of the most influential men in the advertising world, a charismatic speaker and Dad of twins. He’s the former Vice Chairman of Ogilvy Group, has served as Chair of the Judges in Cannes and is a best-selling author. He is very intelligent, fun and will get your brain and heart to fire up. Do yourself a favour and listen to this lighthearted discussion around the sheer disruption that p...
2021-01-2756 min
Rocket Fuel: Youth MarketingRe: Rory Sutherland (Author, and Vice Chairman of Ogilvy)Rory Sutherland is the Vice Chairman of Ogilvy, a columnist for the Spectator Magazine, and author of the Alchemy series.In ’88, Rory was but another graduate looking to work for any ad agency that would have him. Which, unbeknownst to him at the time, was none of them. Except one: Ogilvy & Mather Direct. Fortunately, Rory's circumstance of limitation birthed his best possible outcome as a visionary, even if some of his peers at the time joked that he was ‘the worst graduate they ever hired.’Since then, Rory has made a name for himsel...
2021-01-211h 20
The Human Risk PodcastGerald Ashley & Rory Sutherland on ProsilienceWhat is Prosilience, and how can organisations ensure their people provide it? That’s where the discussion between my guests on this episode, Gerald Ashley and Rory Sutherland, begins. Where it goes from there, is a joyous adventure in which two great thinkers explore a range of Human Risk related topics. * Listener Warning: the episode contains adult language * This episode is the 100th in the Human Risk podcast series and is a continuation of a discussion which began in the 99th episode. I recommend listening to that first before exploring this one.Yo...
2020-12-2841 min
The Human Risk PodcastRory Sutherland & Gerald Ashley on NetworksHow do networks influence our decision-making?As the Human Risk podcast approached its 100th episode, I thought I’d invite back two guests whose previous appearances have been amongst the most downloaded. And I’m glad I did. Because what Rory Sutherland and Gerald Ashley delivered, wasn’t worthy of a single episode - it was worthy of two!So on this, the 99th episode of the podcast, I’m sharing Part I of their conversation. In it, they explore a subject they’ve both written about - networks. We all naturally like to make connections between th...
2020-12-2645 min
Infinite LoopsRory Sutherland: Human Behavior, Innovation, and AlchemyIn this episode of Infinite Loops we spoke with Rory Sutherland, Author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life, and Vice-Chairman of Ogilvy Group UK. We discuss: The relationship between marketing and innovation. Human psychology and behavioral economics. The importance of framing. "Stated" preferences and "Revealed" preferences Follow Rory on Twitter (https://twitter.com/rorysutherland) and check out his books here (https://www.amazon.com/Rory-Sutherland/e/B07L3WRSWM?ref_=dbs_p_ebk_r00_abau_000000)
2020-07-231h 51
The ValmyRory Sutherland on Alchemy Podcast: EconTalk Episode: Rory Sutherland on AlchemyRelease date: 2019-11-11Get Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationAuthor and Advertising Executive Rory Sutherland of Ogilvy talks about his book Alchemy with EconTalk host Russ Roberts. Sutherland makes the case for the magic (yes, magic!) of advertising and branding in helping markets work well. This is a wide-ranging conversation on consumer choice, public policy, travel, real estate, and corporate decision-making using insights from behavioral economics and decades of experience in the world of advertising.
2020-06-141h 24
The Human Risk PodcastRory Sutherland on ComplianceOn this episode, I speak with Behavioural Science (BeSci) guru and Advertising expert Rory Sutherland. He's the Vice Chairman of Ogilvy and the founder of its BeSci practice. He's also a prolific thought-leader on the subject. It might seem surprising to have an Ad Man talking about Compliance, but as you'll discover, he's got some highly relevant (and entertaining) insights!On the podcast, we mention:Nudgestock, the Ogilvy BeSci festival on 12th June - www.nudgestock.co.ukRory's book 'Alchemy' - https://www.penguin.co.uk/books/110/1108430/alchemy/9780753556504.htmlYou can see his...
2020-05-311h 02
What Does Good Look Like?#24: Human behaviour vs angry bridges with Rory SutherlandRory Sutherland, Ogilvy vice chairman, TED talk superstar and self-acclaimed behavioural science groupie joins us to share his knowledge of human behaviour. Rory and his marketing colleagues use this information to affect how people behave, and we’re keen to learn how we can use this knowledge to improve our own healthy care behaviours. Tune in to learn more about angry bridges, behavioural fatigue, solving problems you don’t know you have and the true reason for why ski trips should be banned.
If you’re curious on the books mentioned in this episode, you can check them o...
2020-05-1229 min
The AGC™ PodcastRory Sutherland: Marketing, Branding, and How to "Make Magic" as Financial Advisors Are you a growth-minded Financial Advisor? Learn more about joining The AGC™ here: www.advisorgc.com --- About Rory Sutherland: Rory is the Vice Chairman of Ogilvy, an attractively vague job title that has allowed him to co-found a behavioral science practice within the agency. Sutherland works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behavior - these are the often small contextual changes which can have enormous effects on the decisions people make - for instance tripling the sales rate of a call center by addi...
2020-03-2410 min
The Behaviour Business PodcastThe Behaviour Business Episode 2 - Coffee and Dessert with Rory Sutherland (Part 2)Rory Sutherland is vice-chair of Ogilvy UK, a TED talk superstar (with talks amassing over 7 million views), author of the brilliant 'Alchemy: The Surprising Power of Ideas That Don't Make Sense' and all-round polymath. He's also one of the best lunch companions you could hope for. The second episode of The Behaviour Business podcast is the longer - perhaps slightly more irreverent, if that's possible - part of a lunchtime chat with Rory recorded in March 2019, after the coffee and dessert arrived. Here he and Richard Chataway continue to talk about applying behavioural science in business, why Google...
2020-02-091h 13The Behaviour Business PodcastThe Behaviour Business Episode 1 - Lunch with Rory Sutherland (Part 1)Rory Sutherland is vice-chair of Ogilvy UK, a TED talk superstar (with talks amassing over 7 million views), author of the brilliant 'Alchemy: The Surprising Power of Ideas That Don't Make Sense' and all-round polymath. He's also one of the best lunch companions you could hope for. In this first episode of The Behaviour Business podcast, you can experience a flavour of just what an educational - and hilarious - experience lunch with Rory is. Recorded in March 2019, this is the starter course of a lunchtime chat with Richard Chataway that covers some of the key themes explored in...
2020-02-0939 min
Risky ConversationsEp.201 - Human to Human Alchemy In The Digital World With Rory SutherlandMeet the ever-charming Rory Sutherland. Wit, humor, and wisdom with a British accent for delivery. In this episode, Rory shows us street magic in the form of Alchemy. If you want to master the art of human to human communication, no one is better suited as a teacher than Rory himself.
Co-Host :: Ahsan Deliri twitter: https://twitter.com/AhsanDeliri
Co-Host :: Ember Sadat twitter: https://twitter.com/ember_sadat
Special Guests:: Rory Sutherland twitter: https://twitter.com/rorysutherland
Edited :: Ember Sadat twitter: https://twitter.com/ember_sadat
Track :: War Music...
2020-02-022h 41
The Marketing Book Podcast263 Alchemy by Rory SutherlandAlchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/alchemy-rory-sutherland HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—"one of the leading minds in the world of branding" (NPR)—explores the art and science of conjuring irresistible products and ideas. "A breakthrough book. Wonderfully applicable to about everything in life." —Nassim Nicholas Taleb, author of The Black Swan "Veins of wisdom emerge regularly and brilliantly from these pages. Don't miss this book." ...
2020-01-241h 13
E-telligenceE-telligence 011 - E-telligence Masterclass – Rory Sutherland: The power of Behavioural Science in email marketing“To find that psychological magic trick, you must embrace the idea that anything -- from consumer behavior to people’s perception of a product -- can be transformed, so long as you’re willing to think like an alchemist.”
We have a slightly longer E-telligence Masterclass episode for you today as we delve into the world of behavioural science and speak to the force that is Rory Sutherland from Ogilvy.
Rory is the Vice Chairman of Ogilvy, and co-founder of a behavioural science practice within the agency. Rory was...
2020-01-1500 min
Behavioral Grooves PodcastRory Sutherland: The Opposite of a Good Idea is a Good IdeaRory Sutherland is a British advertising executive who became fascinated with behavioral science. Between his TED talks, books and articles, he has become one of the field’s greatest proponents. Rory is currently the Executive Creative Director of OgilvyOne, after gigs as vice-chairman of Ogilvy Group UK and co-founder of the Behavioural Sciences Practice, part of the Ogilvy & Mather group of companies. He is the author of The Spectator’s The Wiki Man column and his most recent book, which we highly recommend, is Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life.
2020-01-071h 38
Rocket Fuel: Youth MarketingRory Sutherland - Vice Chairman of OgilvyRory Sutherland is the Vice Chairman of Ogilvy, a columnist for the Spectator Magazine, and author of the Alchemy series.In ’88, Rory was but another graduate looking to work for any ad agency that would have him. Which, unbeknownst to him at the time, was none of them. Except one: Ogilvy & Mather Direct. Fortunately, Rory's circumstance of limitation birthed his best possible outcome as a visionary, even if some of his peers at the time joked that he was ‘the worst graduate they ever hired.’Since then, Rory has made a name for himsel...
2019-11-281h 19
How To Academy PodcastRory Sutherland - How to Be Less Rational (and More Brilliant)In this week’s How To Academy podcast, Matthew Stadlen meets advertising legend Rory Sutherland for a lesson in using the power of psychology to make ideas, products and businesses triumph.
In our data-driven age, businesses usually try to use logic, algorithms and theory to drive sales and solve problems. But there’s a problem with this rational approach: humans are innately illogical, and make unconscious decisions based largely on our emotions. What if there was a deeper, underlying logic to explain our irrational selves? How can leaders tap into this ‘psycho-logic’ to drive their brands, products and businesses to global s...
2019-10-1456 min
Call To ActionPsychologyical hacks for parents with the don of Behavioural Economics, Rory Sutherland [Part 2 of 2]
This episode is the most eagerly anticipated ‘Part 2’ since The Godfather movie series, as we resume our chat with The Don of Behavioural Economics in 2019; the one and only Rory Sutherland.
Rory Sutherland is a copywriter-turned-behavioural science expert and torch-bearer, and Vice Chairman of Ogilvy UK. He’s been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has entertained millions via his unrivalled TED Talks.
Rory writes regular columns for The Spectator, and is the author of two books: The Wiki Man and the recently published Alchemy, The surprising Power...
2019-07-2650 min