Shows
bigcitysmalltown with Bob Rivard121. The Case for Thinking Differently About San Antonio (with Rory Sutherland – Live at Geekdom)This week on bigcitysmalltown, we bring you a special live-recorded conversation with world-renowned behavioral economist and ad executive Rory Sutherland, hosted at the Geekdom Event Center in downtown San Antonio.Known for his provocative ideas on creativity, design, and human behavior, Rory joins host Bob Rivard for a wide-ranging and thought-provoking dialogue about how cities like San Antonio can unlock their potential—not by copying others, but by thinking differently.They discuss:• Why cities should lean into their uniqueness instead of competing on size• How human psychology shapes everything from public transi...2025-05-091h 35
Origin Story with David McIntosh Jr#134 Rory Sutherland: ADHD, Club Penguin, and Run Clubs: The BRILLIANTLY CHAOTIC Mind Of Rory Sutherland (EXCLUSIVE)Rory Sutherland is back and he's as hilariously unconventional as ever. I genuinely think this might be the best we've ever gotten him. As the Vice Chairman of Ogilvy UK and a pioneer in behavioral science, Rory has spent decades unraveling the quirks of human behavior and the illogical decisions that drive us.In this episode, we dive into everything from the economics of nicotine to the psychology behind airport lounges, and even the unexpected lessons gleaned from serial killer investigations. It's a whirlwind tour through the irrationalities that shape our world, all delivered with Rory's signature wit, humor...2025-05-061h 35
LAST MEAL with Tom NashRory Sutherland's LAST MEALWhy do we make irrational decisions? In this episode of Last Meal, I sit down with Rory Sutherland—advertising guru and behavioral scientist—to discuss why logic often fails in life. We explore the psychology of branding, the power of trust, and why the best solutions are often the weirdest ones.Sutherland delves into challenging conventional beliefs about religion, trust, and nicotine. This is a conversation that takes unexpected turns and offers a profound glimpse into the mind of one of advertising's most brilliant thinkers.00:00 Intro01:59 Rory's Last...2025-05-0528 minLAST MEAL with Tom NashRory Sutherland's LAST MEALWhy do we make irrational decisions? In this episode of Last Meal, I sit down with Rory Sutherland—advertising guru and behavioral scientist—to discuss why logic often fails in life. We explore the psychology of branding, the power of trust, and why the best solutions are often the weirdest ones.Sutherland delves into challenging conventional beliefs about religion, trust, and nicotine. This is a conversation that takes unexpected turns and offers a profound glimpse into the mind of one of advertising's most brilliant thinkers.00:00 Intro01:59 Rory's Last...2025-05-0528 min
Uncensored CMOScott Galloway vs Rory Sutherland - is the era of brand over?In a world first, Scott Galloway and Rory Sutherland go head to head to talk about some of the biggest topics in marketing. They lock horns on Scott's controversial statement "the era of brand is dead" and why most successful companies don't advertise. You'll also hear the two disagreeing on the Jaguar rebrand, at which point Scott may or may not have called Rory sexy...Timestamps00:00 - Intro02:15 - Be in an industry you get better at as you get older05:41 - Does wealth redistribution need to change?16:22 - Why the most...2025-04-3044 minUncensored CMORory Sutherland on why marketing is the answer to economic growthRory Sutherland returns to the Uncensored CMO podcast, tackling the economic crisis with his signature wit and wisdom. As ever, he offers a refreshingly unconventional perspective on the world’s biggest problems — and marketing’s role in solving them.In this episode, Rory explores why marketing is more like a casino than a science, how to capitalise on your competitors’ blind spots, and what his unexpected TikTok fame has taught him. Expect laughs, left-field insights, and the kind of brilliantly bizarre anecdotes only Rory can deliver.Timestamps00:00 - Intro01:03 - Are we looki...2025-04-0951 min
HUNGRY.Rory Sutherland: Billion Dollar Marketing Secrets RevealedThe CRAZIEST Rory Sutherland Conversation EVER + 20 New Marketing Rules You’ve Never Heard. Buckle up, strap up for an ADHD Orgy with the G.O.A.T. 🙏WIN free tickets to the next supper club, fill out this form (takes 45 seconds) 👉 ON THE MENU:David Oglivy’s American Express Double Your Money Back Guarantee Rule = Get rid of arseholes + show Skin in the gameWhy are Jack Daniels Tube Posters SO LONG? Brand Depth vs Brand Awareness: Turn a 3 second poster into a 60 second posterHow to Apply Daniel Khaneman’s System 1 vs System 2 in Food & Drink Marketing...2025-03-312h 34
#AudioBookClub‘Alchemy: The Surprising Power of Ideas That Don't Make Sense’ by Rory SutherlandOn this episode of #AudioBookClub: We unleash our inner Don Drapers with the help of avuncular adman Rory Sutherland Steve Phillips and Matthew Layton present #AudioBookClub - the podcast that reviews and recommends audiobooks. Alchemy The Surprising Power of Ideas That Don't Make Sense A: Rory Sutherland N: Rory Sutherland L: 9 hrs and 38 mins P: Penguin Audio Please get involved in the conversation @SteveKPhillips and @WhingeingPom #AudioBookClub.net ...2025-02-0345 min
Truth, Lies and WorkRory Sutherland: Unfiltered Full Interview (Part 1) - Special Christmas Eve EpisodeWelcome to Part 1 of our special Christmas Eve episode of Truth, Lies & Work! This isn’t your typical holiday episode — we're taking a break from the usual work chatter to bring you something special.Today, we’re releasing the full, unedited interview with the one and only Rory Sutherland, Vice Chairman of Ogilvy & Mather and the founder of the Behavioral Science Unit at Ogilvy. Rory’s previous episode with us (Episode 83) was one of our most popular, and we’re beyond excited to bring you Part 1 of this extended conversation.This interview div...2024-12-2458 min
DisruptorsRory Sutherland: Breaking the Property Market DelusionTake the survey now: https://docs.google.com/forms/d/1iHRZvOly_Q7aprlQBF7n38y0EjgvnHw2OdYII8yQElc/edit?ts=670d0111 Rob is joined by advertising maverick Rory Sutherland for a conversation that will make you question everything you thought you knew about property, work, and modern living. Through brilliant analogies, Rory unveils why we're all pouring our wealth into "utterly tedious" houses instead of enjoying life's innovations. From his radical takes on office culture to his fascinating insights on how video calls have changed business forever, this episode is packed with "aha" moments that will stick...2024-12-0955 minUncensored CMORory Sutherland on Jaguar: Madness or Marketing Genius?The marketing world has been dominated by the recent Jaguar rebrand. It's split opinion in the industry with many criticising the bold new approach with Jaguar's move to electrification. Rory Sutherland may be best positioned to give his thoughts on the change, as a six-time Jaguar owner and behavioural science expert. Rory comes at the rebrand with a more positive spin, suggesting that Jaguar needed to make a bold change in the new wave of electrification to save it's dying brand, and many of the critics have never owned a Jaguar and likely never will. As always, chatting with...2024-12-0942 min
Cleaning Up: Leadership in an Age of Climate ChangeIs It Ever OK to Promote Fossil Fuels? Ep186: Rory SutherlandHow can behavioural science and psychology be leveraged to drive meaningful change around climate action? What unintended consequences might arise from heavy-handed government mandates versus more subtle interventions? And in the face of the climate crisis, is it ethical to actively promote the use of fossil fuels? This week on Cleaning Up, Michael welcomes Ogilvy UK Vice-chair Rory Sutherland to explore the role of psychology and behavioural science in tackling the climate challenge. Rather than relying solely on policy, regulations, and technological solutions, Sutherland argues that understanding human decision-making and tapping into our innate psychological drivers could b...2024-11-201h 05
Riding Unicorns: Venture Capital | Entrepreneurship | TechnologyMarketing Icon: Rory Sutherland (audio only)Rory Sutherland, Vice Chairman of Ogilvy UK, joins James Pringle and Hector Mason on Riding Unicorns to delve into the fascinating intersection of behavioural science, marketing, and business strategy. With a career dedicated to understanding human decision-making, Rory shares his unique perspective on how psychological insights can unlock growth and create competitive advantages in today's business landscape.In this episode, Rory explores why even the most brilliant ideas can fail without the right marketing approach and how concepts like the Netflix subscription model and the reliability of brands like McDonald's and Five Guys build customer trust through...2024-11-2051 min
CEORory Sutherland: The Hidden Psychology Behind Apple & Tesla's SuccessIn Episode 165 of The Diary of a CEO, Rory Sutherland—a true maverick in marketing and a voice you can’t ignore—sits down with Steven Bartlett to pull back the curtain on what really drives brand loyalty. Ever wondered why Apple and Tesla seem to have a grip on us, making their products feel somehow more than just products? Rory, vice chairman of Ogilvy UK and author of Alchemy, unpacks it all. He doesn't just talk about products, though; he explores the kind of psychological “moonshots” that go deeper than any tech upgrade could ever achieve.At one mom...2024-11-0826 min
We Have A MeetingRory Sutherland: His BEST interview EVER | Ep 127In this episode of the We Have A Meeting podcast, legendary advertising thinker and behavioral economics advocate Rory Sutherland joins hosts Jack Frimston and Zac Thompson to explore the psychology and creativity behind game-changing business strategies. Known for his unconventional insights and wit, Rory delves into how understanding human behavior can help businesses unlock new growth pathways that conventional thinking often overlooks.Drawing from his vast experience at Ogilvy and his work in behavioral science, Rory shares thought-provoking ideas on influencing consumer decisions, designing memorable experiences, and embracing "inefficiencies" that can actually be...2024-11-051h 38
The Incerto PodcastRory Sutherland | Talebian Thinking Applied To MarketingThe Curious Worldview Podcast SpotifyThe Curious Worldview Podcast Apple✍︎: The Curious Worldview Newsletter - the ultimate compliment to the podcast...I am stoked to welcome back one of the most out there and interesting writers, thinkers and speakers, Rory Sutherland.He founded the behavioural science team at the Ogilvy group, he is one of Europe’s most powerful advertising executives and author many many books and articles, his most recent book, Alchemy, coming highly recommended and is a treatise on how great marketing ideas are built around the profoundly irrational… Rory appeared...2024-10-0157 min
mbanerjeepalmer+listennotes 's Listen LaterWhat most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author) Podcast: Lenny's Podcast: Product | Growth | Career (LS 61 · TOP 0.1% what is this?)Episode: What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)Pub date: 2024-07-21Get Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationRory Sutherland is widely regarded as one of the most influential (and most entertaining) thinkers in marketing and behavioral science. He’s the vice chairman of Ogilvy UK, the author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life, and the founder of Nud...2024-08-161h 24
Athletic HealthEp. 2: Rory Sutherland: Exercise Physiologist Gives Us the Truth Behind VO2 Max and More"VO2 Max is a product of involved muscle mass." - Rory Sutherland.
After recently getting my VO2 Max tested in a lab, I was shocked to find out how much lower I was than I expected (I tested at about 42 but anticipated being around 50).
In this episode, Rory Sutherland, a San Diego based Exercise Physiologist breaks down everything you need to know about this newly famous data point...VO2 Max.
Don't forget the mission!
How does VO2 Max fit into the larger...2024-08-0852 min
Podcast Notes Playlist: StartupWhat most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)Lenny's Podcast: Product | Growth | Career
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Key Takeaways Check out the episode pageRead the full notes @ podcastnotes.orgRory Sutherland is widely regarded as one of the most influential (and most entertaining) thinkers in marketing and behavioral science. He’s the vice chairman of Ogilvy UK, the author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life, and the founder of Nudgestock, the world’s biggest festival of behavioral science and creativity. He champions thinking from first principles and using human psycholo...2024-07-281h 24Lenny's Podcast: Product | Growth | CareerWhat most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)Rory Sutherland is widely regarded as one of the most influential (and most entertaining) thinkers in marketing and behavioral science. He’s the vice chairman of Ogilvy UK, the author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life, and the founder of Nudgestock, the world’s biggest festival of behavioral science and creativity. He champions thinking from first principles and using human psychology—what he calls “thinking psycho-logically”—over mere logic. In our conversation, we cover:• Why good products don’t always succeed, and bad ones don’t necessarily fail• Why le...2024-07-211h 24
Curious WorldviewRory Sutherland | An Hour Surveying The Worldview✍︎: The Curious Worldview Newsletter - the ultimate compliment to the podcast...I am stoked to welcome back one of the most out there and interesting writers, thinkers and speakers, Rory Sutherland.He founded the behavioural science team at the Ogilvy group, he is one of Europe’s most powerful advertising executives and author many many books and articles, his most recent book, Alchemy, coming highly recommended and is a treatise on how great marketing ideas are built around the profoundly irrational… Rory appeared once before on this podcast in episode 115.And today, for his seco...2024-07-1657 min
SEG Stories - de podcastRory Sutherland - “Ik was super bang om te stoppen met koersen”De nieuwste aflevering van SEG Stories staat in het teken van de Tour de France. Na de eerdere afleveringen een inkijkje te geven in de voetballerij, spreken we nu met oud-wielrenner en SEG Cycling-agent Rory Sutherland.Als 18-jarige renner kwam Rory Sutherland aan in Nederland en liet hij Australië achter zich. “Het gemis is bijna niet uit te leggen, ik heb vaak teruggedacht om terug te gaan”, aldus Sutherland.Dat deed hij niet; een keuze die hem hoge pieken en diepe dalen opleverde bij onder meer de ploegen van Rabobank, Tinkoff-Saxo en Movistar.Follo...2024-07-0329 min
Kickoff Sessions#225 Rory Sutherland - The Psychology Behind Great AdvertisingRory Sutherland is an advertising guru and behavioral economist, currently serving as the vice-chairman of Ogilvy UK and co-founder of “Behavioural Science Practice.We explore how marketing and advertising have shaped our lives, from the origins of the two-day weekend to the evolution of automobiles as luxury itemsWe dive into topics like the penny post's impact on the economy, the paradox of reduced friction in communication, and the long-term effects of low-cost email on productivity.Rory also dissects the role of advertising in market dominance. Learn how subtle shifts in business strategy, fr...2024-06-121h 13
Trust Builders Podcast: for CX, EX and Marketing Professionals ♥ AdoreboardThe Science of Trust with Ogilvy Legend, Rory SutherlandIn this episode of the “Trust Builders” podcast, we’ve had a fascinating conversation with Rory Sutherland, Vice Chairman at Ogilvy UK. Join Chris Johnston and Alex Genov as they embark on a journey through the realm of branding, behavioural science and trust with Rory Sutherland, the visionary Vice Chairman at Ogilvy UK.With 36 years at Ogilvy, Rory is an industry icon who brings unparalleled expertise in consumer psychology and advertising and how to build trust in the digital age.This episode is packed with a lot of valuable topics regarding customer trust and loy...2024-04-151h 06
THE FLIP SIDE with Andy MaiTFS#176 - Rory Sutherland Talks; Vaping, UK Crime Rates, Madmen, Politics, AI Influence, YT PremiumRory Sutherland is a British advertising executive, author, and behavioral economics advocate. He is best known for his work in the advertising industry, particularly as the Vice Chairman of Ogilvy UK, one of the world's leading advertising agencies. Sutherland is also recognized for his insightful talks and writings on the intersection of human psychology, consumer behavior, and marketing.
He often emphasizes the importance of understanding human behavior and irrationality in marketing and advertising campaigns, drawing insights from behavioral economics, psychology, and evolutionary biology. Sutherland's TED Talks and books, such as "Alchemy: The Dark Art and Curious Science...2024-04-021h 22Truth, Lies and WorkHow to future-proof your workplace with Rory Sutherland of Ogilvy & MatherWelcome to Part 1 of our in-depth exploration into the future of work. In this episode, we dive into the transformative strategies businesses and professionals can adopt to not just survive but thrive in the ever-evolving work landscape. Join us as we discuss the implications of flexible work arrangements, the rise of remote work, and how to adapt your office and career for the future. With insights from industry experts and thought leaders, this series promises to equip you with the knowledge and tools needed to future-proof your work life.Join us...2024-03-2149 min
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral EconomicsThe Art and Science of Influence w/ Rory SutherlandIn this episode of The Brainy Business podcast, Melina Palmer delves into the world of behavioral science and marketing with guest Rory Sutherland, vice chairman of Ogilvy UK and a prominent expert in this field. Sutherland's extensive experience in co-founding a behavioral science practice within Ogilvy, where he explores hidden opportunities in consumer behavior, makes him a valuable resource for marketers seeking to understand and leverage consumer psychology. Throughout the conversation, Sutherland provides compelling insights into the significance of unmet needs, the power of small contextual changes, and the limitations of logic in capturing consumers' true desires. H...2024-03-0856 min
Having a GAS...Rory Sutherland, the Psychology of Price and the Super BowlToday, advertising executive Rory Sutherland returns to the Having a GAS podcast!
Rory Sutherland is the Vice-Chairman of Ogilvy, author of Alchemy: The Surprising Power of Ideas That Don't Make Sense and the deliverer of TED Talks that have been viewed almost 7 million times. We are delighted to welcome Rory back onto the Having a GAS podcast.
Thank you to our sponsor: Eventide Audio | Studio Processors, Effects Pedals and Plug-ins
GAS Music: Gas Music, production and sound design | Gas Music (gasismusic.co.uk)
Timestamps
(0...2024-02-261h 56
The Immortal Life of AgenciesRory Sutherland: Where does innovation really come from?In this episode, Robin is joined by acclaimed advertising guru Rory Sutherland. Known for his innovative thinking, particularly in applying principles of behavioural economics to advertising and consumer behaviour, he and Robin explore the barriers to innovation in modern agencies. From accidental innovations like Viagra, to the value of inefficiency, as well as the alignment of briefs to organisational needs, rather than those of the consumer, this far-reaching conversation offers a wealth of inspiration for having a different kind of conversation with your clients. They also share ideas on commercial innovation - like wh...2024-02-1551 min
Chris WilliamsonLessons From Psychology For The Real World - Rory Sutherland (4K)Rory Sutherland is one of the world’s leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author.
The advertising industry creates a unique intersection between psychology and creativity. By looking at what works in the world of ad campaigns, we can learn even more about the human mind and Rory might have the best insight on the planet for this.
Expect to learn what dating apps can learn about advertising from property websites, why women actually wear engagement rings, Rory’s thoughts on Jordan Peterson, how you can become more creative every day, what Rory thinks of T...2024-01-222h 12
Chris Williamson“Dating Apps Should Be More Like Property Websites” - Rory SutherlandChris and Rory Sutherland discuss why dating apps should be more like property websites. What does Rory Sutherland like about property websites so much? What facets of property websites can dating apps take notes from according to Rory Sutherland?
Get access to every episode 10 hours before YouTube by subscribing for free on Spotify - https://spoti.fi/2LSimPn or Apple Podcasts - https://apple.co/2MNqIgw
Get my free Reading List of 100 life-changing books here - https://chriswillx.com/books/
Try my productivity energy drink Neutonic here - https://neutonic.com/modernwisdom
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Get in touch in the comments below...2024-01-2114 min
Origin Story with David McIntosh Jr#102 Rory Sutherland - How to Avoid Being Cancelled: Marketing Genius Warns Us of Comedy and It's EnemiesRory Sutherland is one of the world's leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author.
Cancel culture is as prominent as ever before. But, why is everybody so sensitive? Thankfully, Rory has spent decades understanding human motivation and subconscious behaviour to let us know how to avoid it.
We dissect the mysteries behind stand-up comedy, navigate the tricky terrain of cancel culture, explore banned words, and hear about the time Rory nearly cracked penis jokes with the Queen's doctor.
Discover Rory's fascinating encounters with Def Jam Records founder Rick Rubin, unravel the epic tale of...2024-01-121h 33
Quest for QuestionsBehavioral Economics Masterclass for Entrepreneurs: Boost Sales with Rory Sutherland [Part 2]
Welcome back to the Quest For Questions Podcast! In Part 2 of our Behavioral Economics Masterclass for Entrepreneurs, we continue our conversation with Rory Sutherland to help you Boost Sales. Don't miss this!
🔥 Uncover these captivating questions: 🔥
00:00 - Intro to Part 2: The Masterclass Continues!
01:46 - Psycho-logical Innovation in Business
11:28 - Map is NOT the Territory
20:03 - Most Underrated Scientific Theory
22:30 - Inefficiency, Growth & Capitalism
27:16 - Marketing & Sales Psychology Hacks
38:03 - Getting Paid for Creative Ideas
51:35 - Solving the Most Challenging Problems
56:00 - Rory's Marketing Course & Upcoming Book...
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📚 RESOURCES: 📚
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💠Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherl...2023-12-2159 min
Strategy SessionsMad Masters With Rory Sutherland - Rory is Back for Part 2 | Strategy Sessions PodcastRory Sutherland is, perhaps, the closest thing to industry royalty that we have in marketing. He’s Vice Chairman of Ogilvy UK, a best-selling author, owner of one of the best TED Talks you’ll ever see and the man behind MAD Fest a marketing.
Rory crashed straight into the top of the charts on the Strategy Sessions when he was on the first episode, so he came back for part 2.
In this episode we discuss:
• The father of behavioural economics
• What Columbo can tell us about strategy
• Why we should...2023-12-1252 min
Audience of One#041 - Rory Sutherland on Perception, Innovation, Creativity, & ChangeRory Sutherland is an author and the Vice Chairman of Ogilvy. We talk about perception vs. technological improvements, creativity, the battle between efficiency and invention, how we’re neither rational nor irrational, changes in advertising and social norms, evolutionary biology, and more.
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(00:37) Perceptual arbitrage
(08:23) Making space for randomness, procrastination & creativity
(14:52) Measurement & efficiency over experimentation & invention; the growth of bureaucracy
(27:54) Working from home
(41:55) We aren't rational or irrational
(45:10) Psychology & behavioral science don’t need a theory of everything — just a better map; changing social norms
(49:52) Young people want absolute, context-free rules on everything
(55:20) Shrinking advertising budgets limits unique discover...2023-11-081h 18
Quest for QuestionsRory Sutherland's Travel Secrets: Unlock The Adventure & Transform Your Travel [Part 1]🔐 Unlock the Adventure: Rory Sutherland's Travel Secrets 🌍
In this episode of the Quest for Questions podcast, we delve into the world of travel with the brilliant Rory Sutherland, Vice Chairman at Ogilvy and author of "Alchemy: The Surprising Power of Ideas That Don't Make Sense." Rory's unique insights will transform the way you explore the world.
👇In this episode, we'll tackle three thought-provoking questions: 👇
* ❓ Why does fame tend to concentrate while magnificence displays a fractal nature? Explore the implications of this phenomenon in our society.
* ❓ What is the 'Satisficer's Way' of travel and how it can transform your explorations
* ❓ How to promote a count...2023-10-2447 min
Highways Voices: Talking Roads and Transport Technology innovationHighways Voices 20 September - Rory Sutherland talks to the JCT Symposium plus a challenge for the signals industry“I think allowing road pricing schemes to be designed by economists and only economists is really, really dangerous,” says Rory Sutherland on today’s Highways Voices Podcast, “Because there's a huge amount of price being a perception, and one of the big strong, really, really strong evolved instincts in humans is a sense of fairness.”Subscribe to Highways Voices free on Apple Podcasts,Spotify,Amazon Music,Google PodcastsorPocket Castsand never miss an episode!The leading behavioural scientist and commentator gave the keynote speech at the JCT Traffic Signals Symposium, and you’ll hear some of what he had t...2023-09-1933 min
The Retirement Café Podcast183 A Taster of ‘The Retirement Café Handbook’, with Rory Sutherland📘 The wait is finally over! My much-anticipated book, The Retirement Café Handbook - Nine Accelerators for a Successful Retirement, is now available to pre-order on Amazon! To explore some of the key themes I am bringing back to the podcast a true maestro of understanding human behaviour and the mind-bending world of advertising - none other than Rory Sutherland, the ingenious UK Vice Chairman of Ogilvy, a global advertising powerhouse that needs no introduction. Hold onto your headphones, because Rory isn't just an advertising titan – he's a TED Talk sensation! Imagine captivating the minds of millio...2023-08-2928 min
The Human Risk PodcastRory Sutherland, Gerald Ashley & Paul Craven at Abbey Road Part ThreeWhat happens when you put three Behavioural Science gurus in a world-famous music studio? On this episode, we find out as my guests are Paul Craven, Rory Sutherland and Gerald Ashley, who join me for part three of a three-part series recorded at the world-famous Abbey Road Studios. Before listening to it, I highly recommend listening to Parts One and Two, which you’ll find here.Part One 🎧 👉 https://www.humanriskpodcast.com/rory-sutherland-gerald-ashley-paul-craven-at-abbey-road-part-one/Part Two 🎧 👉 https://www.humanriskpodcast.com/rory-sutherland-gerald-ashley-paul-craven-at-abbey-road-part-two/Links to some of the topics discussed on the show, in the order in which...2023-07-3039 min
The Human Risk PodcastRory Sutherland, Gerald Ashley & Paul Craven at Abbey Road Part TwoWhy do some people become ‘super spreaders’ for fashions and ideas? Why might an acceptance letter from a top University be worth more than a degree from the same establishment? These and many more questions are answered in this episode.My guests are Behavioural Science gurus Paul Craven, Rory Sutherland and Gerald Ashley and this is Part Two of a three part series recorded at the world-famous Abbey Road Studios. Before listening to it, I highly recommend listening to Part One, which you’ll find here.🎧 👉 https://www.humanriskpodcast.com/rory-sutherland-gerald-ashley-paul-craven-at-abbey-road-part-one/Links to som...2023-07-2347 min
The Human Risk PodcastRory Sutherland, Gerald Ashley & Paul Craven at Abbey Road Part OneWhat happens when you bring three behavioural science gurus into a world-famous recording studio? Find out on three special episodes of the Human Risk podcast.Rory Sutherland, Gerald Ashley and Paul Craven have all been on the show before (links below), both individually and as duets. As the show approaches its 250th episode, I thought I’d invite them all back together for a recording session in Abbey Road Studios. For this first of three episodes, I asked Rory, Gerald and Paul a question that was inspired by our location: what makes things a hit? Why do...2023-07-1446 minUncensored CMORory Sutherland, the Master of Madfest, on why behavioural science should get awardsLive from Cannes, third time returning guest Rory Sutherland gives us his views on just how good this year’s Festival of Creativity is, what should be awarded, AI vs AI, what we should be looking for as marketeers in current trends and the value that behavioural science brings to creativity.He also talks about what he is looking forward to on the road to another great festival – Madfest, and why he is doing his Mad Masters course.What we covered in this episode:Why Rory thinks this Cannes Lions Festival is the most wond...2023-06-2741 min
Strategy SessionsAlchemy in Marketing with Rory Sutherland | Strategy Sessions PodcastRory Sutherland is, perhaps, the closest thing to industry royalty that we have in marketing. He’s Vice Chairman of Ogilvy UK, a best-selling author, owner of one of the best TED Talks you’ll ever see and the man behind MAD Fest a marketing, advertising and disruption event taking place in London 4 – 6 July.
In this episode we discuss:
Lionfish, toothfish and pilchards – how rebranding fish drives sales
Humans have strange value systems
The map is not the territory – Alfred Korzybski
The relationship between innovation and marketing
All decisions look different with hindsight
Rory being a heretic
Mercede...2023-06-271h 04
This Week in StartupsRory's brain vs ChatGPT, outrageous marketing, work trends and MUCH more w/ Rory Sutherland | E1756This Week in Startups is presented by:
Squarespace. Turn your idea into a new website! Go to https://Squarespace.com/TWIST for a free trial. When you’re ready to launch, use offer code TWIST to save 10% off your first purchase of a website or domain.
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Notion just launched Notion Projects, which includes new, powerful ways to...2023-06-061h 49
The Brand Called YouThe brand naturalist | Rory Sutherland | Vice Chairman | Ogilvy UK | AuthorRory Sutherland Is the Vice Chairman of Ogilvy Group in the UK. He also writes for The Spectator. His main job is to figure out how marketing works and how it can be improved.
00:33- About Rory Sutherland and his journey.
Rory Sutherland is a British advertising executive.
He is the vice chairman of the Ogilvy & Mather group of companies.
He writes a fortnightly column in The Spectator and has written several books, including Alchemy: The Power of Ideas That Don't Make Sense.
Sutherland joined Ogilvy & Mather as a gradu...2023-05-1034 min
Next Wave Leadership PodcastRory Sutherland, the Vice Chairman at Ogilvy, On: Creative Solutions Over Logical Fixes, Avoiding Artificial Optimization, and the Calculus of Risk ManagementRory Sutherland is the Vice Chairman of Ogilvy and co-founded a behavioral science practice within the agency. Ogilvy is a British advertising and consulting agency that has worked with industry titans, including Dove, Samsung, BP, and IBM. Before founding Ogilvy Change, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He is the author of two books: The Wiki Man and the best-selling Alchemy, The Surprising Power of Ideas That Don't Make Sense. In this episode… Every leader is burdened with decision-making and pro...2023-04-241h 01
Let's Talk Loyalty#351: Loyalty and The Magic of Marketing with Rory SutherlandToday’s episode features Rory Sutherland, the best-selling author of Alchemy, The Surprising Power of Ideas That Don’t Make Sense and the Vice Chairman of Ogilvy Group in the UK. Rory provides a fresh perspective on customer behavior, loyalty and brands – among other things – and it comes at a perfect time, ahead of the Loyalty Summit CXM conference in Zurich and a time when loyalty is in desperate need of innovation. Rory is fascinating to listen to, inspiring in his ability to think differently and today shares his refreshing joie de vivre with listeners of Let's T...2023-03-0852 minThe Incerto PodcastRory Sutherland | Nassim Taleb Wrote The Book Jacket For AlchemyA Curious Worldview Podcast (My Interview Podcast) - https://curiousworldview.buzzsprout.com/1485736-----🎙️: https://atlasgeographica.com/rory-sutherland/🍻☕: https://www.buymeacoffee.com/ryanhoggThe following is a conversation with Rory Sutherland.He founded the behavioural science team within the Ogilvy group and is one of Europe’s most powerful advertising executives. 00:00 – Introduction.02:02 – How Nassim Taleb Has Influenced Rory Sutherland’s Worldview.33:07 – C Elegans Worm Analogy & Covid.42:27 – Banality In Social Media.47:46 – What Is Taleb Like As A Bloke? + Interesting Questions About Social Engineering.59:02 – System Design Complimenting Marketing & A...2023-02-281h 33
Curious Worldview115: Rory Sutherland | Alchemy: How Great Marketing Ideas Are Built Around The Profoundly Irrational🎙️: https://atlasgeographica.com/rory-sutherland/🍻☕: https://www.buymeacoffee.com/ryanhoggThe following is a conversation with Rory Sutherland.He founded the behavioural science team within the Ogilvy group and is one of Europe’s most powerful advertising executives. To get a sense for his thinking and his incredibly interesting worldview he wrote a book called Alchemy, that argues great marketing ideas are often built around a core that is profoundly irrational.This podcast touches on the themes of Alchemy but interestingly, Rory has applied them to different domains than those he covered in...2022-11-281h 32
The Chris Haddad Show#31 - Rory Sutherland - If you don’t believe in magic you never bother looking for itIn today’s conversation, we talk about various interesting topics ranging from synesthesia to the learnings and tragedies in the world of direct marketing. Learn more about Rory's journey, his thoughts, and how he has become one of the most influential men in marketing. “The tragedy of digital marketing is that the amount of creative experimentation and testing is far too low.” – Rory Sutherland Rory Sutherland is the author of The Wiki Man and the best-selling Alchemy. From account manager to vice-president of Ogilvy UK, Rory has more than 20 years of experienc...2022-11-041h 28
Behavioral Grooves PodcastRory Sutherland: The Opposite of a Good Idea is a Good Idea [Republish]Rory Sutherland is a British advertising executive who became fascinated with behavioral science. Between his TED talks, books and articles, he has become one of the field’s greatest proponents. Rory is currently the Executive Creative Director of OgilvyOne, after gigs as vice-chairman of Ogilvy Group UK and co-founder of the Behavioural Sciences Practice, part of the Ogilvy & Mather group of companies. He is the author of The Spectator’s The Wiki Man column and his most recent book, which we highly recommend, is Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life.
O...2022-09-121h 38
HUM Curated PodcastsPaul Craven & Rory Sutherland on Magic & Alchemy Podcast: The Human Risk Podcast (LS 38 · TOP 2% what is this?)Episode: Paul Craven & Rory Sutherland on Magic & AlchemyPub date: 2022-08-26Get Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationWhat do Magic and Alchemy have to do with human decision-making?This episode — the 200th! — is the second part of a discussion with Paul Craven and Rory Sutherland. If you missed the first episode, I recommend starting with that, as some topics flow across both halves. You'll find it here:https://www.humanriskpodcast.com/rory-sutherland-paul-craven-on-alchemy-magic/2022-09-011h 00
The Human Risk PodcastPaul Craven & Rory Sutherland on Magic & AlchemyWhat do Magic and Alchemy have to do with human decision-making?This episode — the 200th! — is the second part of a discussion with Paul Craven and Rory Sutherland. If you missed the first episode, I recommend starting with that, as some topics flow across both halves. You'll find it here:https://www.humanriskpodcast.com/rory-sutherland-paul-craven-on-alchemy-magic/Paul began his career in Finance with over 30 years working for Schroders, PIMCO and Goldman Sachs and now works in Behavioural Science. Rory is the author of Alchemy: The Surprising Power of Ideas That Don't Make Sense and the Vice Chairm...2022-08-261h 00
The Human Risk PodcastRory Sutherland & Paul Craven on Alchemy & MagicWhat do Alchemy and Magic have to do with human decision-making?
On this episode, I’m joined by two Behavioural Science gurus who have both been on the show before: Rory Sutherland and Paul Craven. Rory is the author of Alchemy: The Surprising Power of Ideas That Don't Make Sense. Paul Craven is a magician and member of the prestigious Magic Circle. So that’s both bases covered!Rory is also the Vice Chairman of Ogilvy, and Paul began his career in Finance with over 30 years working for Schroders, PIMCO and Goldman Sachs. Both are Behavioural Science thought leaders...2022-08-1952 min
The Soccer Geeks PodcastRory Sutherland: Decoding Myths about Soccer TrainingIt is important to educate parents, players, and coaches about physiology and when to receive proper care from a movement specialist or physio. We chatted with Exercise Physiologist and Kinesiologist Rory Sutherland about decoding and addressing the myths about training and the importance of endurance and posture in the performance and recovery of players. Rory offers insights into injury risk reduction and how players can stay healthy and extend their careers.About Rory SutherlandRory Sutherland, MS, CSCS, EP-C, FRC is the Academy Director of Sports Performance for San Diego Surf Soccer Club and owner...2022-06-2149 min
MouthwashThe *real* future of work with Rory SutherlandPeople have had to learn a new set of skills, norms and handle different conditions throughout the pandemic. For many, they’ll never step foot in an office again. How is this affecting things like leadership? Management? Are people really reevaluating everything or are we just traumatised after years of uncertainty? How do we move forward? Find out this and more on this episode of Mouthwash.ABOUT RORY (@rorysutherland)Rory Sutherland is the Vice Chairman of Ogilvy, an attractively vague job title that has allowed him to co-found a behavioural science practice within the ag...2022-06-091h 14
The Danny Miranda Podcast#227: Rory Sutherland – The Wise Philosopher of Marketing & IdeasRory Sutherland is the Vice Chairman of Ogilvy, an attractively vague job title that has allowed him to co-found a behavioral science practice within the agency. Sutherland is a brilliant copywriter and marketing mind, who has an uncanny ability to hold separate ideas simultaneously. (0:00) Once you see it, you can’t look at the world the same (0:54) Electric cars (2:02) Only obvious in retrospect (4:16) Second Life (7:10) Perspective of time (10:10) Too many choices in products (14:30) Typewriter (18:20) Video conferencing (19:43) Mobile phones (21:11) Rory as...2022-05-091h 36
Behavioral Grooves PodcastTransport Your Thinking; Why We Need To Reframe Travel | Rory Sutherland & Pete DysonTransporting humans from A to B is about more than just speed, efficiency and duration. Comfort, Wi-Fi access, entertainment and our habits, among many other factors, influence our choice of transportation. As we become increasingly aware of the way our travel decisions affect climate change, how can behavioral science positively impact the journeys we make?
Let our entertaining discussion with Pete Dyson and Rory Sutherland take you on a journey through their new book, “Transport for Humans: Are We Nearly There Yet?” Pete is the Principal Behavioural Scientist at the UK Department for Transport and has paired up w...2022-04-241h 10
heretics.Behavioral Analyst Rory Sutherland: Why we do what we do!Rory Sutherland is an expert in consumer behaviour, trends and online influence. Rory Sutherland links:https://twitter.com/rorysutherlandhttps://www.spectator.co.uk/writer/rory-sutherlandGet Rory's new book clicking here! Andrew Gold links:http://youtube.com/andrewgold1http://instagram.com/andrewgold_okhttp://twitter.com/andrewgold_okSuscribe to the newsletter at http://weeklyedge.substack.com Learn more about your ad choices. Visit megaphone.fm/adchoices2022-04-211h 18
Brand Tuned - Rounded Business DesignREPOST: Rory Sutherland - On Brand, Advertising & MoreRory Sutherland, Vice Chair at Ogilvy UK and author of the book Alchemy, the Surprising power of ideas that don’t make sense discusses brand, advertising, decision science and more.In this episode, Rory points out why ambiguity in terms like brand and IP are problematic. The word brand is used to mean anything people want. It's even been used to defend advertising, that doesn't work, the episodes touched on many interesting points including:The misunderstanding of the value of brandsThe reasons why brands might change their name and logo Situational examples when brand names can't be p...2022-04-1537 min
A Load of BS: The Behavioural Science PodcastJohn Cleese & Rory Sutherland on creativity and playBS Referrals & RewardsIf you love A Load of BS, you can invite your friends to subscribe and collect some amazing rewards in the process, all of which will boost your brain power!Take a minute to share A Load of BS and get some extremely cool swag. Click below to get your unique link and share it with friends so they can join here too.The grand giveawayEach time you refer a friend to A Load of BS, you get a ticket into the raffle to win the GRAND...2022-03-3149 min
A LOAD OF BS ON SPORT033: John Cleese & Rory Sutherland on creativity and playSince launching this podcast, it's been my ambition to interview John Cleese, in part because he has plenty of no BS clear thinking on what it means to be creative and in part because he is my comedy hero.But instead of just interviewing John, I thought I'd add an extra shot of brandy to the conversation and invite behavioural science's very own flame throwing alchemist Rory Sutherland, who also knows a thing or two about creativity. Show notes5.45 mins: understanding creativity and its conditions6.45: money people vs. creative people7.45...2022-03-3049 min