Shows
Level Up ClaimsAI and Marketing with Scott BrinkerIn this episode of the Level Up Claims Podcast, host Galen Hair explores the integration of AI with marketing strategies, featuring Scott Brinker, VP of Platform Ecosystem at HubSpot. Scott shares how AI is transforming marketers’ roles, poised to revolutionize both how we market and how consumers purchase. Discover how AI can boost creativity and strategic planning while reducing complexity. Tune in to learn how embracing AI can help you stay ahead in this fast-evolving landscape. Highlights Importance of technology in business. Background of Scott Brinker: merger of tech and marketing. Evolution from landing pag...2025-04-2329 min
10 Minute MartechScott Brinker: Don’t Deploy and Annoy with AIScott Brinker, VP of Platform Ecosystem at Hubspot and Editor at chiefmartec, joins the show to break down what not to do with AI agents, and why the ever-expanding martech landscape is actually a win for marketers.Scott and Sara also dig into the transition from siloed databases to more integrated data warehouses, the growing role of AI in enhancing customer service and content production, and the importance of maintaining human oversight.Scott: “I understand the complex landscape is challenging to navigate but if you pull back the cover of the capitalistic engine tha...2025-04-2211 min
Making Hope HappenEarly Starts, Lasting Change: Celebrating First 5 San BernardinoErin sits down with two rockstars in early childhood—Karen Scott, Executive Director of First 5 San Bernardino, and Dr. Gwen Dowdy-Rodgers, longtime Commissioner and fierce community advocate—to talk about what it really takes to give kids the best start in life.They’re celebrating 25 years of First 5 San Bernardino magic—from big wins to behind-the-scenes stories—and sharing how this powerhouse organization has been changing the game for families across San Bernardino County. If you care about kids, community, or just want a dose of inspiration, this episode’s for you....2025-03-2859 min
Growth Colony: APAC's B2B Growth PodcastComposable Stacks and AI Agents: What’s Next for B2B Marketers? with Scott BrinkerShahin is joined by VP of Platform Ecosystem at HubSpot and the man behind the MarTech 5000 supergraphic, the Godfather of MarTech, Scott Brinker.
This episode covers...
Composable tech stacksThe role of AI Agents in workflows‘Service as a Software’ (not your usual SaaS model)And the future for marketers in this space
About Scott...
Scott Brinker, dubbed the "Godfather of MarTech" by AdAge, has been analysing marketing technology and its impact on marketing organisations for more than 16 years as the editor of the chiefmartec.com blog.
He serv...2025-01-2244 min
RevOps FMScott Brinker on How AI Will Reshape Martech in 2025Earlier this month, Scott Brinker and co-author Frans Riemersma released their latest report: Martech for 2025. It’s 108 pages of dense insights on where Martech is headed—and as you might imagine, it’s largely focused on the core ways AI is re-shaping our discipline. For nearly 15 years, Scott has chronicled the rise of martech as one of its foremost thought leaders, and it was my pleasure to sit down with him to dig into the conclusions. Thanks to Our SponsorMany thanks to the sponsor of this episode - Knak. I...2024-12-1849 min
What If? So What?An Interview With HubSpot’s Scott BrinkerWhat If MarTech Isn’t Just for Marketers? In this episode of What If? So What?, Jim sits down with Scott Brinker, VP of Platform Ecosystems at HubSpot and editor of chiefmartec.com, to explore the rapidly evolving world of marketing technology (MarTech). They discuss how the definition of MarTech is expanding alongside the changing role of marketers, from customer acquisition to retention. Scott delves into the complexities of technology consolidation, the rise of customer data platforms, and the challenge of digital fatigue. He highlights the importance of investing in people and creating space for exper...2024-10-0928 min
Boundaryless Conversations Podcast#99 - The State of Platforms in 2024 with Kelly Sarabyn and Scott BrinkerKelly Sarabyn and Scott Brinker from HubSpot take us through their latest report on the State of Platforms in 2024. HubSpot has always considered industry education as central to developing its business and brand, and - in combination with some of its partners - released this great report earlier this year.The report profoundly covers how firms now adopt platform strategies to thrive in a digital economy ranging from app ecosystems to services marketplaces. Having spearheaded this, Kelly and Scott shared some insider information with us. During the conversation, they highlight the evolution of pl...2024-04-3055 min
The TransactionRemixing MarTech & Gen AI Explained with Scott Brinker & Esteban Kolsky - The Transaction - Ep #3Today’s episode is a real treat because we have multiple amazing guests joining Craig Rosenberg and Matt Amundson for a deep dive into the state of MarTech today and how to think about generative AI within the larger AI conversation. Scott Brinker & Esteban Kolsky are two of the foremost thinkers and analysts in the B2B world and are here together to volley high-value concepts and insights. Scott, Esteban, and Craig dissect the challenges and potentials of generative AI (Gen AI), the proliferation of MarTech vendors, and the critical need for democratized data in use versus data in st...2024-03-2859 min
Tech Marketing TrendsMarTech Trends in 2024 - Scott Brinker🎙️ Are you adapting to the latest trends in Martech? Dive into how the shift towards a universal data layer is transforming the marketing landscape in our latest podcast episode with Scott Brinker, VP Platform Ecosystem at HubSpot and Editor at chiefmartec.com.
"...the acceleration of moving towards a universal data layer feels like a pretty major trend in Martech and it's such a game changer for marketers".
- Scott Brinker
Learn more about this, and about other martech trends in 2024, by tuning into our latest podcast episode of Tech Marketing Trends!
2024-02-0737 min
Ops CastThe Coming Martech Supercollision with Scott BrinkerText us your thoughts on the episode or the show!In todays episode, we talk about the coming (maybe already here) Martech Supercollision, joined by the one and only Scott Brinker. Scott has always been fascinated by the intersection of technology platforms and ecosystems and marketing strategy and operations. He has been called the "godfather of martech" by AdAge, has been analyzing marketing technology and its impact on marketing organizations for more than 16 years as the editor of the chiefmartec.com blog. He serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's c...2024-02-0549 min
Cloud Radio | A SaaS PodcastScott Brinker - Martech in 2024Our Guest: Scott Brinker, VP of Platform Ecosystem at HubSpot, shapes Hubspot's platform strategy and leads business programs for its global technology partner ecosystem. He is also an editor at chiefmartec.com, with over 50,000 readers, analyzing topics at the intersection of marketing, technology, and management. Episode Topics:How much does Scott Brinker see AI impacting marketing headcount?Scott on the need to adapt and rethink categorizations in light of the evolving MarTech landscape.What are some concerns about the sustainability of the current level of saturation in the martech industry? How should companies in...2024-01-1734 min
GTM UnfilteredTrekking Across The MarTech Landscape - Scott Brinker - GTM Unfiltered - Episode # 011Join us for an expedition into the harsh and ever-changing world of MarTech with special guest Scott Brinker as our guide. Scott Brinker is the creator of chiefmartec.com and the MarTech Landscape all while also being the VP of Partner Ecosystem at HubSpot. Scott breaks down the rapid acceleration and complexity of MarTech, touching on the burgeoning role of AI and the importance of data in the evolving ecosystem. Co-hosts, Craig Rosenberg, Judd Borakove, and Matt Amundson dive into the idea of Super Apps and how to rehumanize B2B customer interactions.Also...2023-12-221h 03
The Cheat Code & FriendsScott Brinker on What it (Really) Takes to Become a Subject Matter ExpertSince 2008, Scott Brinker has run the Chief Marketing Technologist blog, chiefmartec.com, to analyze topics at the intersection of marketing, technology, and management. Highly respected in the industry with more than 50,000 readers, Scott says there’s no “cheat” to becoming a subject matter expert. In fact, he says it’s taken him more than 10,000 hours to become a trusted source in his field. On this episode of The Cheat Code, Scott joins co-hosts Justin Gray and Sean Kester to discuss the long-term commitment and passion it takes to truly carve a niche for oneself as a subject matter e...2023-10-0529 min
Tech Talks DailyA Conversation with HubSpot's Scott Brinker, Godfather of MartechIn this episode, I sit down with none other than the 'Godfather of Martech', Scott Brinker. Don't believe the title? A quick Google search will validate that claim! Before HubSpot, Scott's leadership as the co-founder and CTO of ion Interactive set the gold standard for interactive content, serving titans like Cisco, Dell, and Microsoft. Currently steering the ship at HubSpot as the Vice President of its Platform Ecosystem, Scott's vast expertise encompasses shaping platform strategies and fostering global technological partnerships. We discuss the essence of versatility in the tech stack: Why businesses should embrace diverse tools and...2023-08-0931 min
Humans of Martech82: Scott Brinker: Balancing excitement for AI and composability with a renewed focus on the human element in martechWhat’s up everyone, today we have the distinct honor of being joined by the Martech Landscape creator, the Author of Hacking Marketing, The Godfather of Martech himself, mister Scott Brinker.Summary: Scott sees AI as a power boost, not a replacement in marketing. He imagines marketers wielding AI to parse data and enhance specialist roles. AI's potential when combined with composability democratizes technical tool access, letting every marketer glean key insights from huge data. Yet, the human touch in martech is vital; marketing leaders need training and internalcommunication chops. Scott's future martech leaders are tech-savvy, eloquent co...2023-08-0147 min
SaaSMe Unfiltered: The SaaS Management PodcastScott Brinker: An Inside Look at MarTech and Its Impact on SaaS ManagementFrom addressing ever-changing market conditions to driving business growth, marketing teams are often buying new and expensive software. Naturally, it’s important for them to be good stewards of those investments. At the same time, IT and Procurement must understand how marketers are thinking about their tech stack and the impact it has on buying, managing, and optimizing SaaS. In this episode, Scott Brinker, creator of the MarTech Landscape, weighs in on SaaS trends and what he sees ahead for MarTech.Key Takeaways: [00:00 - 03:11] Introduction to Scott Brinker[03:13 - 04:19] Scott and the landscape of SaaS management[04:21 - 06:21...2023-06-1346 min
Boundaryless Conversations PodcastS04 Ep. 10 Scott Brinker – Serving joint customer needs through a modular Platform at HubSpotScott Brinker takes us on a journey exploring Hubspot’s fascinating platform strategy, where competitive overlaps between Hubspot’s own hubs and products and third-party developers in the ecosystem are treated as a good thing, and where recognizing and serving the “joint customer need” is the real focus.
Scott is VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. He writes the chiefmartec.com blog, covering marketing technology management, and is the author of the best-selling book “Hacking Marketing”. Previously, he was the co-founder and CTO of Ion Interactive. He holds degree...2023-02-2156 min
The Partnership EconomyScott Brinker, VP of the Platform Ecosystem at HubSpot, on finding partnerships organically, nurturing the tech community, and delivering results that benefit everyoneIn this episode, host Todd Crawford, Co-Founder and Vice President of Strategic Initiatives at impact.com, sits down with Scott Brinker, VP of the Platform Ecosystem at HubSpot. As someone with an extensive background in the SaaS industry, Scott has plenty of wisdom and sage words of advice to share from his long career in the field. In this episode, Scott shares how at HubSpot, his mission is to grow and nurture the community of tech partnerships integrated within the platform by helping to deliver results for mutual customers. Todd and Scott also dive into HubSpot’s tech ecosystem, ho...2023-01-3132 minThe Partnership EconomyScott Brinker, VP of the Platform Ecosystem at HubSpot, on finding partnerships organically, nurturing the tech community, and delivering results that benefit everyoneIn this episode, host Todd Crawford, Co-Founder and Vice President of Strategic Initiatives at impact.com, sits down with Scott Brinker, VP of the Platform Ecosystem at HubSpot. As someone with an extensive background in the SaaS industry, Scott has plenty of wisdom and sage words of advice to share from his long career in the field. In this episode, Scott shares how at HubSpot, his mission is to grow and nurture the community of tech partnerships integrated within the platform by helping to deliver results for mutual customers. Todd and Scott also dive into HubSpot’s tech ecosystem, ho...2023-01-3132 min
CMO InsightsPart 2 - Scott Brinker, VP Platform Ecosystem at Hubspot/Editor at chiefmartec.comIn Part 2 of a 2-part series, Jeff talks with Scott Brinker about the proliferation of technology and how to navigate the landscape for marketing and sales teams.Discussion points include:
The rise of sales tech
The healthy tension between marketing and sales
Gartner's next prediction on marketing's reporting structure
Marketing and sales collaborating and 'attribution'
Scott's opinion on upcoming trends
Open ai and GPT-3 and GPT-4
Connect with Scott Brinker at https://chiefmartec.com/Connect with Jeff on LinkedIn - https://www.linkedin.com...2023-01-1120 min
CMO InsightsPart 1 -Scott Brinker, VP Platform Ecosystem at Hubspot/Editor at chiefmartec.comIn Part 1 of a 2-part series, Jeff talks with Scott Brinker about the proliferation of technology and how to navigate the every growing landscape.Discussion points include:
Managing your tech stack and aligning with your strategy
The current role of ai in marketing and tools like Jasper.ai and GPT-3
Integrating with your core CRM or MAP
Martech and the cloud data warehouse layer
The 90/10 business rule
Gartner predicted the growth of marketing tech
Connect with Scott Brinker at https://chiefmartec.com/Connect with Jeff on LinkedIn - https://www...2022-12-2821 min
IDTech#30 O que é Martech? E quais os impactos e mudanças geradas pela tecnologia em Marketing Digital? | Com Scott Brinker | IDTech PodcastNo episódio desta semana convidamos Scott Brinker; programador e especialista em ecossistemas de plataforma, Vice Presidente da HubSpot, editor do blog chiefmartec.com e autor do livro 'Hacking Marketing'.
Conversamos com Scott sobre a contínua evolução do marketing, suas novas responsabilidades e funções, como isso afeta o profissional de marketing que tem que acompanhar todas essas mudanças de estratégias de marketing e aprender a usar novas ferramentas e recursos de marketing, e como a fusão de marketing e tecnologia pode trazer produtos, serviços e soluções inovadoras para o mercado, para...2022-09-2123 min
Revenue TodayStaying Out Of The 3rd Party Cookie Jar - Scott Brinker - Revenue Today - Episode # 011Today’s guest writes the chiefmartec.com blog and is the author of the best-selling book Hacking Marketing, published by Wiley. Previously, he was the Co-Founder and CTO of ion interactive. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT. Today’s guest is Scott Brinker the VP of Platform Ecosystem at HubSpot. Scott sits down with Jared to discuss the necessity of lowering your dependency on 3rd party cookies, creating an effective ecosystem of apps, and figuring out which integrations really matter.
Takeaways:
Revenue Myth: “Third-p...2022-08-2447 min
Pit Stops to Podium: B2B RevOps PodcastBuilding Ecosystems // With Scott BrinkerWhat has been the growth of ecosystems within business?. Joining us again in episode 54 of Pit Stops to Podium is Scott Brinker. Scott Brinker is VP of Platform Ecosystem at HubSpot, helping to grow and nurture the company’s community of technology partners. He writes the Chiefmartec.com blog and serves as the program chair of the MarTech Conference Series. He is the author of the best-selling book Hacking Marketing, published by Wiley. Today we are learning about the Breadth,
Depth, and where is HubsPot going to next building ecosystems.
//ENGAGE WITH SC...2022-08-1817 min
Customer Data PerspectivesThe Evolving MarTech Landscape I Scott Brinker, ChiefmartecScott Brinker knows a thing or two about MarTech. After all, he created the MarTech Landscape, the preeminent MarTech industry vendor map. In this episode of Customer Data Perspectives, Brinker shares his insights on how the MarTech evolution is unleashing creativity and productivity, the challenge defining the CDP category, and the value gains across the entire company when customer data is integrated into a common data foundation.
Host: Isaac Sacolick, StarCIO
Guest: Scott Brinker, Chiefmartec & Hubspot
Related reading from CDP.com:
Explore the 2022 Marketing Technology Landscape
See how CMOs are allocating marketing budgets in 2022
...2022-06-2840 min
Customer Data PerspectivesThe Evolving MarTech Landscape I Scott Brinker, ChiefmartecScott Brinker knows a thing or two about MarTech. After all, he created the MarTech Landscape, the preeminent MarTech industry vendor map. In this episode of Customer Data Perspectives, Brinker shares his insights on how the MarTech evolution is unleashing creativity and productivity, the challenge defining the CDP category, and the value gains across the entire company when customer data is integrated into a common data foundation.
Host: Isaac Sacolick, StarCIO
Guest: Scott Brinker, Chiefmartec & Hubspot
Related reading from CDP.com:
Explore the 2022 Marketing Technology Landscape
See how CMOs are allocating marketing budgets in 2022
...2022-06-2840 min
The Hard Corps Marketing ShowMapping Out MarTech - Scott Brinker - Hard Corps Marketing Show - Episode # 288The solutions available to marketers are always evolving through new innovation and integration and finding the right tool can seem like an immense chore. Thankfully, Scott Brinker, the creator of the MarTech 5000 and VP of Partner Ecosystem at HubSpot, has literally created the map of the MarTech wilderness and is here to guide you through it. Get ready to learn about how MarTech is both expanding and consolidating at the same time, why marketers revolve through the same channels over and over, and where the buyer’s emotions in B2B sales come from.
Busted Myt...2022-06-091h 23
Scratch: CMO InterviewsHow to Make Martech Work For Your Team with Scott Brinker of HubSpotScott Brinker, known as the “godfather of martech” and currently VP Platform Ecosystem at HubSpot, talks to Eric about everything marketing technology from how to stay on top of it all to how best to implement changes in your organization.Scott explains that the No Code movement represents a fundamental shift towards empowerment of business users and marketers. It’s not just about letting people build software applications without having to code them, it’s about allowing the average person to self-service their ideas. And while culture change and adoption of new technologies and workflows are neces...2022-03-3043 min
The PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 1 - Scott Brinker, VP Platform Ecosystem @ HubspotThe PARTNERNOMICS team is excited to bring to you our new podcast format, The PARTNERNOMICS Show. The show will include industry thought leaders discussing the hottest topics in partnerships, ecosystems, and innovation. In each episode, our host Mark Brigman debates 4 industry-related topics with one of our contributors.
In this week's episode, Mark chats with Scott Brinker, VP of Platform Ecosystem @ HubSpot. Scott's work includes helping to shape HubSpot's platform strategy and lead business programs for its global technology partner ecosystem. Scott is also considered one of the top thought-leaders in the MarTech space, since 2008 he h...2022-03-0120 min
Rattle & Pedal: B2B Marketing PodcastScott Brinker, Chiefmartec and HubSpot’s VP Platform Ecosystem, Riffs on the Sales and Marketing Trends of the 2020sScott Brinker joins us to discuss the Martech trends and patterns exponentially impacting sales and marketing organizations. Learn how to competitively position your firm’s tech to exploit them and drive broader firm success.
The post Scott Brinker, Chiefmartec and HubSpot’s VP Platform Ecosystem, Riffs on the Sales and Marketing Trends of the 2020s appeared first on Rattle and Pedal.2022-02-1942 min
Masters of MarketingScott Brinker (VP | HubSpot & Editor | Chiefmartec)
"If you get those core applications right, then you get the most value out of them".
Speaking of marketing automation, interactive assessment tools, etc. we're also diving deep into the high-tech MarTech world with our first show guest every now and then.
In our first episode, the editor of Chiefmartec & VP of HubSpot's platform ecosystem, Scott Brinker, talks to us about the increase in the speed, scale and importance of MarTech currently and in the near future. And of course, some other interesting things from the marketing world.
----------------------------------------------------
Further links:2022-02-1820 min
Eric SchwartzmanHow To Stack Marketing Technology with Scott BrinkerIn this episode of the B2B Lead Gen Podcast, Scott Brinker, vice president of platform ecosystem at HubSpot and editor at Chief MarTech talks about stack business value with marketing technology.
Brinker is also chair of the MarTech Conference and an MIT Sloan School of Management graduate.
He launched Chiefmartec.com 13 years ago to explore the intermingling of marketing and technology before B2B customer journeys were well understood and before the concept of B2B content marketing funnels or B2B lead generation evolved.
The site, whose name is an abbreviation of the “Chief Marketing Technologist” job title, covers the latest...2022-01-2038 min
B2B Lead Gen PodcastHow To Stack Marketing Technology with Scott Brinker
In this episode of the B2B Lead Gen Podcast, Scott Brinker, vice president of platform ecosystem at HubSpot and editor at Chief MarTech talks about stack business value with marketing technology.
Brinker is also chair of the MarTech Conference and an MIT Sloan School of Management graduate.
He launched Chiefmartec.com 13 years ago to explore the intermingling of marketing and technology before B2B customer journeys were well understood and before the concept of B2B content marketing funnels or B2B lead generation evolved.
The site, whose name is an abbreviation of the “Chief...2022-01-2038 min
MarTech Podcast ™ // Marketing + Technology = Business Growth2022 MarTech Predictions: Ecosystem Expansion -- Scott Brinker // HubspotScott Brinker, VP of Platform at HubSpot, wraps up discussion on his predictions for 2022. For years, a critical pain-point of the MarTech industry was the lack of integration. MarTech products in the last few years have launched with integration capabilities. With this trend expected to continue throughout 2022, Scott looks at the rise and expansion of systems in the MarTech industry. Show NotesConnect With: Scott Brinker: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy...2022-01-0713 min
MarTech Podcast ™ // Marketing + Technology = Business Growth2022 MarTech Predictions: Ecosystem Expansion -- Scott Brinker // HubspotScott Brinker, VP of Platform at HubSpot, wraps up discussion on his predictions for 2022. For years, a critical pain-point of the MarTech industry was the lack of integration. MarTech products in the last few years have launched with integration capabilities. With this trend expected to continue throughout 2022, Scott looks at the rise and expansion of systems in the MarTech industry. Show NotesConnect With: Scott Brinker: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2022-01-0713 minMarTech Podcast ™ // Marketing + Technology = Business Growth2022 MarTech Predictions: B2B Commerce Revolution -- Scott Brinker // HubspotVP of Platform at HubSpot, Scott Brinker, looks into changing B2B buyer habits. The pandemic caused a massive shift in the way we all do business. For B2B companies, there was a move away from traditional in-person sales to video conferencing and other digital means. So today, Scott covers the B2B Commerce revolution. Show NotesConnect With: Scott Brinker: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2022-01-0613 minMarTech Podcast ™ // Marketing + Technology = Business Growth2022 MarTech Predictions: B2B Commerce Revolution -- Scott Brinker // HubspotVP of Platform at HubSpot, Scott Brinker, looks into changing B2B buyer habits. The pandemic caused a massive shift in the way we all do business. For B2B companies, there was a move away from traditional in-person sales to video conferencing and other digital means. So today, Scott covers the B2B Commerce revolution. Show NotesConnect With: Scott Brinker: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19...2022-01-0613 minMarTech Podcast ™ // Marketing + Technology = Business Growth2022 MarTech Predictions: Advancement of No Code Tech -- Scott Brinker // HubspotVP of Platform, Scott Brinker, from HubSpot, explores how No-Code tools are improving. While non-technical users see the merit of No-Code technology, IT teams and Marketing Ops have long been suspicious of them. If these tools were to be designed with data security and compliance features, we could see more widespread adoption of this technology by large companies in the coming future. Today, Scott addresses the advancement of No-Code technology. Show NotesConnect With: Scott Brinker: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California...2022-01-0511 minMarTech Podcast ™ // Marketing + Technology = Business Growth2022 MarTech Predictions: Advancement of No Code Tech -- Scott Brinker // HubspotVP of Platform, Scott Brinker, from HubSpot, explores how No-Code tools are improving. While non-technical users see the merit of No-Code technology, IT teams and Marketing Ops have long been suspicious of them. If these tools were to be designed with data security and compliance features, we could see more widespread adoption of this technology by large companies in the coming future. Today, Scott addresses the advancement of No-Code technology. Show NotesConnect With: Scott Brinker: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website ...2022-01-0511 minMarTech Podcast ™ // Marketing + Technology = Business Growth2022 MarTech Predictions: Rev Ops Movement -- Scott Brinker // HubspotScott Brinker, HubSpot’s VP of Platform, looks at the shift towards revenue operations. Customer journeys don’t end with purchase and subscription based services mean that customers and businesses are interacting far more frequently. Alignment of these interactions in terms of marketing, sales, and customer service is a must. Today, Scott discusses the rev ops movement of 2022. Show NotesConnect With: Scott Brinker: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2022-01-0416 minMarTech Podcast ™ // Marketing + Technology = Business Growth2022 MarTech Predictions: Rev Ops Movement -- Scott Brinker // HubspotScott Brinker, HubSpot’s VP of Platform, looks at the shift towards revenue operations. Customer journeys don’t end with purchase and subscription based services mean that customers and businesses are interacting far more frequently. Alignment of these interactions in terms of marketing, sales, and customer service is a must. Today, Scott discusses the rev ops movement of 2022. Show NotesConnect With: Scott Brinker: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at http...2022-01-0416 minMarTech Podcast ™ // Marketing + Technology = Business Growth2022 MarTech Predictions: Reintegration of MarTech -- Scott Brinker // HubspotHubSpot’s VP of Platform, Scott Brinker, discusses his predictions for marketing technology in 2022. The pandemic has accelerated the digitization of departments within organizations. However, marketing technology still remains disconnected from the rest of the organization. Today, Scott talks about the need for reintegration of marketing technology. Show NotesConnect With: Scott Brinker: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/pr...2022-01-0312 minMarTech Podcast ™ // Marketing + Technology = Business Growth2022 MarTech Predictions: Reintegration of MarTech -- Scott Brinker // HubspotHubSpot’s VP of Platform, Scott Brinker, discusses his predictions for marketing technology in 2022. The pandemic has accelerated the digitization of departments within organizations. However, marketing technology still remains disconnected from the rest of the organization. Today, Scott talks about the need for reintegration of marketing technology. Show NotesConnect With: Scott Brinker: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2022-01-0312 min
The Marketing Starter PodcastHow Marketers Can Better Leverage Technology with Scott BrinkerIn order to be decisive in the ever-changing MarTech game, marketers must pay more attention to the customer behavior and decide was is relevant to decide what tools you need to adopt. Scott Brinker, Scott is the VP of Platform Ecosystems at Hubspot, Editor and Chief of MarTec blog, and author of Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative, shares his perspective.Connect with Scott at cheifmartec.com and get his book, Hacking Marketing on Amazon.Get Tim's new book, The Marketing Starter on Amazon. Learn m...2021-10-2039 min
Tech Marketing TrendsThe New Rules of Marketing Technology - Scott BrinkerIn this podcast episode, we discussed the new rules of marketing technology with Scott Brinker, VP Platform Ecosystem at HubSpot.
If you want to know more or get in touch with Scott, you find more information in the links below:
https://www.linkedin.com/in/sjbrinker/
https://blog.hubspot.com/marketing/author/scott-brinker
2021-06-1634 min
Reel Talk: The Customer Insights Show032: How to pick your tech stack - a chat with Scott BrinkerWe’ve talked about how to pick your technology on an episode with Khary Campbell which you can listen to here: https://bit.ly/3uPR3vP
On today's episode, Jennifer Vogel dives into this topic again with THE chief mar-tech officer out there. Scott Brinker has been tracking the mar-tech landscape for years and is joining us on "Reel Talk."
Read more of Scott's content: https://chiefmartec.com/
Find out how to add the market research tech to your tech stack here: https://bit.ly/3w1Hprf2021-06-0839 min
Ecommerce Insights by Wicked Reports PodcastMarTech + Data Modern Marketing from the Eyes of ChiefMartec.com's Scott BrinkerResource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Marketing is a truly powerful revenue lever. What’s key is understanding where technology, marketing, and strategy intersect as you drive sales to your business. I have HubSpot’s VP of Platform Ecosystem, Scott Brinker, here to share his expert insights on the world of martech and how it is still evolving and the important role data plays in supporting it. Get into this jampacked conversation with the Chief Martec himself. Episode Highlights: What m...2021-04-0532 min
The Joy of MarketingMarketing technology with Scott Brinker VP Platform Ecosystem at HubSpot and ChefMartech blogScott Brinker is the VP Platform Ecosystem at HubSpot and runs the Chief Marketing Technologist blog which is the authority on marketing technologies.He is the author of Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster and more Innovative.We discuss the way that technology and marketing are merging together and what marketers can learn from software engineers. We cover testing, iterative approaches and the importance of strategy.We also cover No Code for allowing marketers to create automations and workflows without needing to write code. We have a debate on the p...2021-04-0225 min
Sales Tech PodcastHow Technology Has Impacted Sales & Marketing with HubSpot's Scott BrinkerHubspot's Scott Brinker on Sales, Marketing and Technology Episode Summary: Welcome to the Sales Tech Podcast, the show that talks about sales technology, what’s working, what’s not and where the industry is going. In this episode, Scott Brinker joins the show to discuss his background as VP Platform Ecosystem at HubSpot. Scott has a wealth of knowledge in the intersection of technology platforms and ecosystems and marketing strategy and operations. This makes him the perfect candidate to discuss the explosion of marketing technology over the past few years and how that has...2021-03-2924 min
The Marketing RapportHubSpot's Scott Brinker Discusses the MarTech RevolutionWhy is the overall MarTech ecosystem important for business and marketing? What does the future of ‘no-code’ hold? And can ad agencies develop their own in-house software? Who better than Scott Brinker (the mastermind behind the Marketing Technology Landscape) to answer these questions for us?As a leading figure in the MarTech space, Scott explains how marketing has evolved during the last few years. What once was a consistent industry now has seen an incredible digital revolution, especially in how marketers harness technology to improve their results. According to Scott, the pandemic caused a shift in prioritization and...2021-01-2526 min
Agile Coaches' CornerMaking the Shift From Product to Platform with Scott BrinkerIn this episode, Dan Neumann is joined by Scott Brinker! Scott is the VP of Platform Ecosystem at Hubspot, the author of the ChiefMartech blog, and the founding program chair of MarTech Conference. In their conversation today, they explore some topics around approaches with shifting from product to platform, organizational change with distributed agility, and exploring the Flywheel Model at Hubspot. Scott also shares his tips and advice around alignment, distributed authority, and preventing backsliding! Key Takeaways Hubspot’s shift from a product company to a platform company: Hu...2021-01-0132 min
The Quantum Leap. Focused on the Future, Aligned with Today.Quantum Leap Episode 8 with Scott Brinker: Tangible Ways to Digitally Transform Enterprise OrganizationsOn this episode of the Quantum Leap Podcast, our host Justin Michael talks with Scott Brinker, VP of Platform Ecosystem at Hubspot. They discuss tangible ways to digitally transform enterprise organizations, share tips on the importance of compelling content, understanding your customer, and how to get started mapping your customer journey. Scott also shares trends in Martech and where he thinks future innovation is headed. This episode is jam-packed with information. Listen in and take the Quantum Leap!2020-12-0930 min
The Agile Marketing Experience with Rocket WalkMarketing Technology with Scott BrinkerIn this episode of The Agile Marketing Experience with Rocket Walk, we sit down to discuss the development of agile marketing with Scott Brinker. Scott is the author of the popular Chief Marketing Technologist blog with over 40,000 readers, the VP of platform ecosystems at Hubspot, and is a contributor to the Harvard Business Review. Topics of conversation include: what inspired Scott to write is 2016 book Hacking Marketing, why skill acquisition and adaptability is now an essential skill for marketers, how new technologies have and will continue to disrupt traditional approaches to marketing, why being willing to iterate...2020-10-0600 min
The Jam Sessions by Rock Content#1. How to strengthen Marketing Strategies through technology with Scott BrinkerWelcome to the Jam Sessions Podcast!
In The Jam Sessions Podcast we make a full immersion in marketing. We bring the most innovative minds in marketing today for you to learn tips, tricks, ideas and the best strategies to become an indispensable marketer and a master on creating premium content experiences for your audience.
----
In this episode, Diego Gomes interviews Scott Brinker.
DIEGO GOMES
Diego Gomes is CEO and co-founder at Rock Content. He is also an angel investor, creator of SaaSholic, a SaaS market-oriented community, and one...2020-09-2248 min
CMO InsightsScott Brinker, Chiefmartech.comIn this episode, Scott Brinker discusses major trends in modern marketing and the categories that are extremely hot including content marketing, predictive analytics and attribution. Scott is head of the chief marketing technologist blog, chiefmartec.com since 2008. The website covers the intersection of marketing and technology and the effects of that intersection on marketing strategy, management and culture. As co-founder and CTO at ion interactive Scott is responsible for overall business management strategy with two co-founders, and he leads day-to-day product development and technical operations with a team of software engineers, designers and marketing technologists.2020-09-1917 min
Martech Masters: Presented By Nextiny MarketingThe Evolution of the Martech Landscape & The Future of No-Code: Scott Brinker of HubSpotThis week's episode features Scott Brinker, VP of Platform Ecosystem at HubSpot. Gabriel & Scott discuss how the Martech landscape has changed over time and what we've learned about the growth of Martech through the pandemic. Scott also discusses the future of No-Code and how it's shaping how we create and design. There's a ton of valuable information packed in this episode so be sure to stick through!2020-08-1936 minMartech Masters: Presented By Nextiny MarketingThe Evolution of the Martech Landscape & The Future of No-Code: Scott Brinker of HubSpotThis week's episode features Scott Brinker, VP of Platform Ecosystem at HubSpot. Gabriel & Scott discuss how the Martech landscape has changed over time and what we've learned about the growth of Martech through the pandemic. Scott also discusses the future of No-Code and how it's shaping how we create and design. There's a ton of valuable information packed in this episode so be sure to stick through!2020-08-1936 min
Martech Masters: Presented By Nextiny MarketingThe Evolution of the Martech Landscape & The Future of No-Code: Scott Brinker of HubSpotThis week's episode features Scott Brinker, VP of Platform Ecosystem at HubSpot. Gabriel & Scott discuss how the Martech landscape has changed over time and what we've learned about the growth of Martech through the pandemic. Scott also discusses the future of No-Code and how it's shaping how we create and design. There's a ton of valuable information packed in this episode so be sure to stick through!2020-08-1900 min
The Product Marketing Podcast presented by The Product Marketing InstituteProduct Marketing Magazine - Interview with Scott Brinker, VP of Platform Ecosystem at HubspotLink to featured Magazine Issue:
http://productmarketingmagazine.com/product-marketing-magazine-volume-1-issue-4/full-view.html
Youtube video on Product Marketing TV:
https://youtu.be/nOzbrAyJpHc
Editor's Note from Sana Ahmed, Founder of Product Marketing Magazine:
In the digital transformation era, any business goal seems to be conceivable and achievable. The marketplace is moving fast with lots of competition – yet there are opportunities to find and lead a niche beyond measure. Regardless of where business leaders find themselves, their active exercise will always be to differentiate themselves from the cr...2020-07-0152 min
The Big Bright PodcastWe quiz Scott Brinker on his MarTech predictionsLast week we virtually crossed the Atlantic to chat to the King of MarTech, Scott Brinker. Scott is the founder and editor of website ChiefMartech.com which looks at all things that combine marketing and tech. He's also the founder and now Chair of the successful MarTech conference and the author of the best-selling book ‘Hacking Marketing’ which discusses agile marketing - a topic we have previously discussed on the podcast. Based in Boston, Scott is currently working as VP platform ecosystem for HubSpot and is much in demand for his knowledge and insights into the MarTech movement. So we’r...2020-06-1615 min
Masters DecodedEP13: Scott Brinker: A man who defined MartechIn today's episode, I invited Scott Brinker. Scott is currently VP Platform Ecosystem at HubSpot. Before that, Scott was the co-founder and CTO of ion interactive, a SaaS company that pioneered interactive content for global enterprises (Cisco, Dell, DHL, General Mills, Microsoft, etc.) and was acquired in 2017.
Since 2008, Scott is also running the Chief Marketing Technologist blog, chiefmartec.com, with over 50,000 readers, analyzing topics at the intersection of marketing, technology, and management. One of his famous projects on the cheifmartec.com is the Marketing Technology Landscape, mapping the growth of the marketing technology industry from a few...2020-06-0152 minMarTech Podcast ™ // Marketing + Technology = Business GrowthCareer Day: Chief MarTech Scott Brinker Hubspot VP of PlatformToday we rebroadcast our conversation with Scott Brinker, the VP of Platform Ecosystems at Hubspot. Scott is also the Founding Program Chair of the MarTech Conference and the Editor of the Chief MarTec blog. Show NotesConnect With:Scott Brinker: Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2020-04-1247 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthCareer Day: Chief MarTech Scott Brinker Hubspot VP of PlatformToday we rebroadcast our conversation with Scott Brinker, the VP of Platform Ecosystems at Hubspot. Scott is also the Founding Program Chair of the MarTech Conference and the Editor of the Chief MarTec blog. Show NotesConnect With:Scott Brinker: Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter2020-04-1200 min
Meet The Experts PodcastLeading the Martech Mission with Scott BrinkerThis episode of Meet the Experts is presented by Berlin School alumnus and co-founder of SOMMER + SOMMER and martech consultancy, XQ Digital, Leonard Sommer. He spoke to Scott Brinker, Vice President of Platform Ecosystem at Hubspot and a renowned expert in the field of Marketing Technology.
Sometimes referred to as the “Father of Martech”, Scott’s work and research has chronicled the rise of marketing technology and its impact on marketing strategy, management and business culture over the past decade. He spoke to Leonard about the rapid expansion of Marketing Technology, the disruption felt across traditional marketing mediums, and how compan...2019-11-1100 min
Marketing Over CoffeeSpecial Interview with Scott BrinkerIn this Marketing Over Coffee: Scott Brinker talks with us live from he INBOUND Podcast Studio! Direct Link to File Brought to you by our sponsors: Intercom and Trust Insights Photo thanks to Josh Davis! Extending Hubspot out to the rest of the customer experience -building the flywheel What’s hot with Hubspot partners? The Hubspot […] The post Special Interview with Scott Brinker appeared first on Marketing Over Coffee Marketing Podcast.2019-09-0626 min
The Black Line Between Sales & MarketingEpisode 40: Scott Brinker: The Role of Martech in Marketing & SalesWhy are we doing less as a result of a solution that's supposed to enable us to do more? Guest speaker, Scott Brinker, joins us on this episode to discuss Martech in all its glory. Grab some popcorn as Scott, Mike and Doug debate on technology use in the sales and marketing world.2019-08-301h 06MarTech Podcast ™ // Marketing + Technology = Business GrowthWhat is MarTech? -- Scott Brinker // Chiefmartech & VP of Platform at HubspotToday we discuss the evolution of the Martech industry and some of the trends that are happening in the space. Joining us is Scott Brinker, who is the VP of Platform Ecosystems at HubSpot. He’s also the Editor and Creator of Chief Marketing Technologist Blog and Founding Program Chair at the MarTech conference. Show NotesConnect With: Scott Brinker: Website // Chiefmartec Blog // LinkedIn // Twitter The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2019-08-2822 minMarTech Podcast ™ // Marketing + Technology = Business GrowthWhat is MarTech? -- Scott Brinker // Chiefmartech & VP of Platform at HubspotToday we discuss the evolution of the Martech industry and some of the trends that are happening in the space. Joining us is Scott Brinker, who is the VP of Platform Ecosystems at HubSpot. He’s also the Editor and Creator of Chief Marketing Technologist Blog and Founding Program Chair at the MarTech conference. Show NotesConnect With: Scott Brinker: Website // Chiefmartec Blog // LinkedIn // Twitter The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter2019-08-2800 min
OnBase: Smashing Sales and Marketing MisalignmentsEp 38 | Martech with Chiefmartec - In conversation with Scott BrinkerIn this episode, our CEO Meetul Shah discusses martech with none other than chiefmartec– Scott Brinker!
About Scott and Chiefmartec:
Scott is an entrepreneur, technologist, marketer, author and most famously also often referred to as the Father of the Martech Industry, especially because of his martech landscape chart! His popular chief marketing technology blog cheifmartec.com serves as a one-stop-shop for every #martech need.
Top ten takeaways from the episode:
“I would have LOVED to end up somewhere in the music industry! My work is actually easy compared to them!”
“I look back at th...2019-06-2824 min
The Visible Expert PodcastScott Brinker - VP Platform Ecosystem at HubSpot & Program Chair of MarTechOn this episode, Scott Brinker joins the show to talk about his journey to becoming a Visible Expert in the marketing technology (MarTech) space. Our chat is filled with lessons learned, actionable tips, and visions of where the martech landscape is headed. To learn more about Scott, check out his website: https://chiefmartec.com/2019-06-1037 min
Vera Shafiq PodcastScott Brinker - Keeping Up With MartechYou've probably seen the Martech 5000 Supergraphic that lays out all the marketing technology solutions available to date in a segmented format. Last year it featured 6,829 marketing technology solutions and this year's updated version comes out soon!In this podcast, Scott Brinker talks about how to streamline and simplify your marketing technology stack, what the fundamentals of that stack should be, and how best to add new technology. He also gives some good advice on how to strike a balance between technology-based and human marketing.If you're in marketing or business and would like some insights...2019-03-0538 minMarTech Podcast ™ // Marketing + Technology = Business GrowthTrends in the MarTech Landscape & MarTech Conference Topics - Scott Brinker // Third Door MediaJoining us for today's episode is Scott Brinker - the VP of Platform Ecosystem at HubSpot. We discuss the trends in the MarTech landscape and the topics that will be covered at the upcoming MarTech conference which will take place in San Jose, California, between 3rd-5th April this year. Scott is also the editor-in-chief at ChiefMartec blog which covers topics at the intersection of marketing, technology, and management.Connect With: Scott Brinker - MarTec blog // Linkedin // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website ...2019-02-0400 minMarTech Podcast ™ // Marketing + Technology = Business GrowthTrends in the MarTech Landscape & MarTech Conference Topics - Scott Brinker // Third Door MediaJoining us for today's episode is Scott Brinker - the VP of Platform Ecosystem at HubSpot. We discuss the trends in the MarTech landscape and the topics that will be covered at the upcoming MarTech conference which will take place in San Jose, California, between 3rd-5th April this year. Scott is also the editor-in-chief at ChiefMartec blog which covers topics at the intersection of marketing, technology, and management.Connect With: Scott Brinker - MarTec blog // Linkedin // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Pol...2019-02-0421 min
Customer Equity AcceleratorEp. 55 | 2019 Martech Predictions with Scott BrinkerCreator of the MarTech conference and the MarTech infographic, Scott Brinker joins us this week in the Accelerator with his insights about where the marketing technology industry is going. Scott picks up three trends from the platform to ecosystem shift, to the interlocking of services with tech (and vice versa!) to the creation of no-coding apps that increase our ability to get work done. Scott even includes a special promo code for listeners who want to attend the Martech show coming up in San Jose in April 3-5, 2019. Please help us spread the word about building your business’ customer equity throu...2019-01-2436 min
Marketing and Tech Book ClubMarketing & Tech Book Club: Hacking Marketing by Scott BrinkerScott Brinker editor of the chiefmartec marketing technologist blog aka the martech godfather joins our host Carlos Doughty to chat about his latest book, Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative.
In this episode, we chatted with Scott Brinker about Hacking Marketing, his thoughts on agile adoption and what exactly is martech? Influential names such as Scott Brinker and Roland Smart have rallied around the agile approach, pointing out that marketers need to keep pace with the ever-evolving landscape.2019-01-1719 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthCareer Day: Chief MarTech Scott Brinker Hubspot VP of PlatformToday is a special day for the MarTech podcast. Instead of focusing on a single channel of marketing, we're going to do a deep dive into the career of a marketer with a tremendous amount of experience. Joining us for career day is one of, if not the biggest influencer in the MarTech space, Scott Brinker. Scott is the VP of Platform Ecosystems at Hubspot, the Founding Program Chair of the MarTech Conference, and the Editor of the Chief MarTec blog. Episode TranscriptConnect With:Scott Brinker: Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // L...2018-12-0446 minMarTech Podcast ™ // Marketing + Technology = Business GrowthCareer Day: Chief MarTech Scott Brinker Hubspot VP of PlatformToday is a special day for the MarTech podcast. Instead of focusing on a single channel of marketing, we're going to do a deep dive into the career of a marketer with a tremendous amount of experience. Joining us for career day is one of, if not the biggest influencer in the MarTech space, Scott Brinker. Scott is the VP of Platform Ecosystems at Hubspot, the Founding Program Chair of the MarTech Conference, and the Editor of the Chief MarTec blog. Episode TranscriptConnect With:Scott Brinker: Website // Linkedin // TwitterThe...2018-12-0400 min
If You MarketMarTech Won't Save you, with Scott BrinkerThis week on the If You Market podcast we speak with Scott Brinker of ChiefMartech.com and HubSpot about MarTech. If you don't know Scott Brinker then your probably also wondering what MarTech is, and what your listening to, and what a podcast is. :)
Scott publishes the chiefmartec.com blog, programs the MarTech conference, and wrote the book Hacking Marketing. He is VP platform ecosystem at HubSpot and was previously the co-founder of ion interactive. Learn more about your ad choices. Visit megaphone.fm/adchoices2018-11-0654 min
The Marketing Automation DiscussionDemocratization of Marketing w/ Scott Brinker, VP of Platform Ecosystem @ HubSpotI am so thankful to have had the VP of Platform at Hubspot, Mr. Scott Brinker on the show! This is a perfect episode for those marketing technologists who are inside an organization... We spoke mostly about the progress and democratization of MarTech in the last decade, but also touched on: ✔️ What it means to be a "citizen technologist". ✔️ What's coming in MarTech. ✔️ How HubSpot will stay relevant in the coming years. For more on this subject, check out Scott's blog and article: https://chiefmartec.com/2018/05/democratizing-martech-marketing-technologists/
To subscribe for show notes, exclusive access to guests and more, join u...2018-10-2924 min
Internet Marketing: Insider Tips and Advice for Online MarketingThe State of Marketing Technology in 2018/19: Interview with Scott BrinkerOn today's episode of the Internet Marketing Podcast Andy is joined by Scott Brinker, VP Platform Ecosystem of HubSpot and Blogger for Chief Marketing Technologist to talk about the state of marketing technology in 2018/2019.
On the show you'll learn about:
- The ever-expanding marketing technology landscape
- The democratisation of technology in marketing (and business)
- The danger of losing the human side of marketing in a world full of automation
- Whether marketing is getting better or worse due to democratisation of technology
Plus, as usual we ask Scott for his top tip/key takeaway...2018-10-2515 min
The Internet Marketing PodcastThe State of Marketing Technology in 2018/19: Interview with Scott BrinkerOn today's episode of the Internet Marketing Podcast Andy is joined by Scott Brinker, VP Platform Ecosystem of HubSpot and Blogger for Chief Marketing Technologist to talk about the state of marketing technology in 2018/2019. On the show you'll learn about: The ever-expanding marketing technology landscape The democratisation of technology in marketing (and business)The danger of losing the human side of marketing in a world full of automationWhether marketing is getting better or worse due to democratisation of technologyPlus, as usual we ask Scott for his top tip/key...2018-10-2515 min
The SiteVisibility Internet Marketing PodcastThe State of Marketing Technology in 2018/19: Interview with Scott BrinkerOn today's episode of the Internet Marketing Podcast Andy is joined by Scott Brinker, VP Platform Ecosystem of HubSpot and Blogger for Chief Marketing Technologist to talk about the state of marketing technology in 2018/2019.
On the show you'll learn about:
- The ever-expanding marketing technology landscape
- The democratisation of technology in marketing (and business)
- The danger of losing the human side of marketing in a world full of automation
- Whether marketing is getting better or worse due to democratisation of technology
Plus, as usual we ask Scott for his top tip/key takeaway...2018-10-2516 min
Internet Marketing: Insider Tips and Advice for Online MarketingThe State of Marketing Technology in 2018/19: Interview with Scott BrinkerOn today's episode of the Internet Marketing Podcast Andy is joined by Scott Brinker, VP Platform Ecosystem of HubSpot and Blogger for Chief Marketing Technologist to talk about the state of marketing technology in 2018/2019. On the show you'll learn about: The ever-expanding marketing technology landscape The democratisation of technology in marketing (and business)The danger of losing the human side of marketing in a world full of automationWhether marketing is getting better or worse due to democratisation of technologyPlus, as usual we ask Scott...2018-10-2515 min
Demand Gen DialogueHubSpot’s Scott Brinker Discusses Traversing The SaaS Explosion With Efficient Partner EcosystemsIn a quick interview at INBOUND 2018, hosted by HubSpot earlier this September in Boston, Demand Gen Report’s Brian Anderson sat down with Scott Brinker, HubSpot’s VP of Platform Ecosystem. Brinker is also notoriously known for mapping out the martech landscape on the Chief Marketing Technologist blog.During the interview, Brinker shared how he has seen HubSpot’s partner ecosystem grow during his first year at HubSpot. He also discussed how the need for easily integrated solutions has grown evermore important over the past couple of years, as well as where he thinks partner ecosystems need to con...2018-09-2108 min
The Black Line Between Sales & MarketingThe Black Line Episode 8 with Scott BrinkerWe are thrilled to introduce Scott Brinker as our guest for episode 8 of the podcast. Mike and Doug chat with Scott about the MarTech landscape. Companies spend more and more on technology, but across the prism, they're still seeing reducing results. Scott talks about what he thinks the problems are, how to use technology the right way, current trends and the future landscape.2018-02-0248 min
The ClickZ Digital Marketing Podcast25. Scott Brinker: What CMOs need to know about marketing technology, leadership and transformationScott Brinker is the Chiefmartec, the globally recognised authority on the intersection of marketing and technology. In this episode we cover the phenomenal growth of 'marketing technology' and then discuss how CMOs can build processes in their teams to allow them to experiment and innovate, whilst still maintaining business as usual. It's fine to feel a little overwhelmed by the pace of change, and Scott offers some practical advice on how marketers can be the catalyst for change. Along the way we discuss attribution, AI, personalisation, big-data and always putting the customer at the centre.2017-11-0339 minThe ClickZ Digital Marketing Podcast25. Scott Brinker: What CMOs need to know about marketing technology, leadership and transformationScott Brinker is the Chiefmartec, the globally recognised authority on the intersection of marketing and technology. In this episode we cover the phenomenal growth of 'marketing technology' and then discuss how CMOs can build processes in their teams to allow them to experiment and innovate, whilst still maintaining business as usual. It's fine to feel a little overwhelmed by the pace of change, and Scott offers some practical advice on how marketers can be the catalyst for change. Along the way we discuss attribution, AI, personalisation, big-data and always putting the customer at the centre.2017-11-0339 min
DemandGen Radio#30 Interview with Scott Brinker, Chief MarTech & HubSpot VP
I invited Scott Brinker back on the podcast to discuss his recent decision to join Hubspot as their VP, Platform Ecosystem. After a quick check-in on how plans are coming for his upcoming MarTech conference we discuss topics including:
Scott shares why he left Ion Interactive, the company he founded to join Hubspot
What makes a marketing platform a "platform" versus just a marketing tool or system
Why is there a growing popularity of chat bots as website engagement tools and what it takes to implement a solution at a high level.
2017-09-2727 min
Marketing Over CoffeeSpecial Interview with Scott BrinkerIn this Marketing Over Coffee: Learn about his book Hacking Marketing, The MarTech Conference, and the Chief Marketing Technologist Blog! Direct Link to File Brought to you by our sponsors: Infer and Breather Scott Brinker started chiefmartec.com in 2008 Everything changes in 2014 Now Grown into the Martech Conference Why the explosion from 2012-2014? Infer has done it again. First it was hassle free by demonstrating the system - showing you your score to determine if Infer would work for you. Now they are going...2016-09-3021 min
Business Owners Radio28 MARKETING | How to market your business smarter and faster. w/Scott Brinker.Scott Brinker, marketing technology expert, shares insights from his latest book Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative. Learn how to apply the concepts from Scott's years of research and experience as is president and CTO of ion interactive, and author of chiefmartec.com to market your business better.2016-04-2527 min
Business Owners Radio28 MARKETING | How to market your business smarter and faster. w/Scott Brinker.Scott Brinker, marketing technology expert, shares insights from his latest book Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative. Learn how to apply the concepts from Scott's years of research and experience as...2016-04-2527 min
Business Owners Radio28 MARKETING | How to market your business smarter and faster. w/Scott Brinker.Scott Brinker, marketing technology expert, shares insights from his latest book Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative. Learn how to apply the concepts from Scott's years of research and experience as is president and CTO of ion interactive, and author of chiefmartec.com to market your business better.Listen and subscribe on Apple Podcasts, Spotify, Google Podcasts, and Stitcher. Website | Facebook | Twitter2016-04-2527 min
Revenue Marketing Radio with Debbie QaqishS02E05: CMO perspective on technology & Hacking Marketing with Scott Brinker, Chief MarTechWe are drowning in marketing technology! Scott Brinker's MarTech stack grew from 900 vendors to over 3800 in the last 12 months. Join us as Scott talks about what this explosion means for the marketing leader. Scott will also share insights from his new book - Hacking Marketing!2016-04-1100 min
The Marketing Book Podcast063 Hacking Marketing by Scott Brinker"Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative" by Scott Brinker Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/hacking-marketing-scott-brinker2016-03-2544 min
OMCP® Online Marketing Best Practices Podcast‘Take Ten’ Interview with Scott Brinker, Co-founder & CTO of ion interactiveScott Brinker Co-founder & CTO of ion interactive
Editor of chiefmartec.com
Program Chair of MarTech
Author, Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster and More Innovative
“The vision of marketing as the keeper of the relationships between the customers and the market at large is more true than ever, but as a result, marketing now has all this increased responsibility for engaging with the sales team in a deeper way, engaging with the customer service team, working more closely with IT.”
https://omcp.org/wp-content/uploads/2016/08/Scott_Brinker_Interview_Final.mp32016-03-0900 min