Shows
Humans of Martech201: Scott Brinker: If he reset his career today, where would he focus?What’s up everyone, today we have the honor of sitting down with the legendary Scott Brinker, a rare repeat guest, the Martech Landscape creator, the Author of Hacking Marketing, The Godfather of Martech himself.(00:00) - Intro
(01:12) - In This Episode
(05:09) - Scott Brinker’s Guidance For Marketers Rethinking Their Career Path
(11:27) - If You Started Over in Martech, What Would You Learn First
(16:47) - People Side
(21:13) - Life Long Learning
(26:20) - Habits to Stay Ahead
(32:14) - Why Deep Specialization Protects Marketers From AI Confusion
(37:27) - Why Technical Skills Decide the Future of Your Marketing Career
(41:00) - Wh...
2026-01-061h 04
MarTech Podcast ™ // Marketing + Technology = Business GrowthScott Brinker’s 2026 Martech Predictions UnpackedMarTech stack complexity is exploding despite consolidation predictions. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmartec.com, reveals why AI added 1,200 new vendors while eliminating just as many in 2025. He explains how agentic AI is shifting power from marketers to customers, breaking traditional sales playbooks as buyers use AI agents to research pricing and bypass controlled journeys. Brinker outlines context engineering as the evolution beyond prompt engineering, requiring marketers to bundle instructions, data access, and tool permissions for effective AI deployment.See Privacy Policy at https://art19.com/privacy and California Privacy Notice...
2026-01-0547 minMarTech Podcast ™ // Marketing + Technology = Business GrowthScott Brinker’s 2026 Martech Predictions UnpackedMarTech stack complexity is exploding despite consolidation predictions. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmartec.com, reveals why AI added 1,200 new vendors while eliminating just as many in 2025. He explains how agentic AI is shifting power from marketers to customers, breaking traditional sales playbooks as buyers use AI agents to research pricing and bypass controlled journeys. Brinker outlines context engineering as the evolution beyond prompt engineering, requiring marketers to bundle instructions, data access, and tool permissions for effective AI deployment.See Privacy Policy at https://art19.com/privacy and California Privacy Notice...
2026-01-0547 min
Conquer Local Podcast812 | AI Agents Change EVERYTHING in 2026 (And Most Marketers Aren’t Ready) | Scott Brinker▶️ Watch this episode on YouTube🎯Your Martech stack isn’t broken — your mental model is.🎯Your Martech stack isn’t broken — your mental model is.In this episode, we sit down with Scott Brinker, Godfather of Martech, editor of Chief Marketing Technologist and VP of Platform Ecosystem at HubSpot, to unpack a reality most marketers miss:The Martech explosion isn’t chaos — it’s the early stage of an AI-orchestrated system that’s about to collapse thousands of tools into workflows.If you’re feeling crushed by:
2025-12-1823 min
growth path#50 - Scott Brinker: AI Agents & the Next MarTech EraScott Brinker is an analyst and advisor at chiefmartech, widely known as the “godfather of martech,” with over two decades of experience shaping the Martech landscape through research, writing, and industry leadership.Scott came onto growth path to chat about the future of MarTech, cutting through the hype on AI agents, the rise of AEO and GEO beyond SEO, and the major structural shifts reshaping marketing and search.➡️ Key topics- Completing the 2026 MarTech report- What’s happening with the technologies, especially AI agents- Taking a non-hype lens on what’s happening with AI agents- The Three different categories of AI agents an...
2025-12-1626 min
Partnership Mastermind PodcastScott Brinker on MarTech Maps to Platform MasteryIn this episode of Partnership Mastermind, host Chris Lavoie sits down with Scott Brinker, creator of the MarTech Landscape and one of the most influential voices in platform strategy. Together, they explore the mechanics of moving from product to platform, the power of long-tail partners, and the organizational rewiring required to build a truly customer-centric ecosystem.Brinker also shares his perspective on how AI will reshape partner dynamics, developer experience, and the next decade of platform growth. A must-listen for ecosystem leaders, partner operators, and SaaS execs navigating platform maturity.Scott Brinker ---------------
2025-12-1053 min
Digital Transformation Survivors.Scott Brinker on AI agents, AEO and the new buyer journeyWhat happens when your ideal customer never sees your website or your emails—because their AI agent screens everything first?In this episode of Digital Transformation Survivors, Julian Tedstone sits down with Scott Brinker - former VP, Platform Ecosystem at HubSpot and editor of chiefmartec.com - to explore how AI agents, answer engines, and an ever-expanding Martech landscape are reshaping marketing.Scott shares the story behind his iconic Martech supergraphic (from 150 tools to an “infinite fractal” of logos) and explains why SaaS is far from dead, even as AI gives indivi...
2025-11-1942 min
Optimized For HumansSE01E04 - The Human Touch in AI-Driven Marketing | with Scott BrinkerIn this conversation, Usha Gubbala and Scott Brinker explore the intersection of AI and marketing, discussing how AI tools are transforming marketing practices, the irreplaceable human skills in marketing, and the emerging capabilities that marketers need to cultivate. They emphasize the importance of data management, data literacy, and a culture of experimentation within organizations to harness the full potential of AI. The discussion also highlights the need for cultural shifts in organizations to empower individuals and foster innovation.I hope you enjoy this episode! Give it a like, share, and subscribe to not miss the content c...
2025-10-0230 min
Deep Dive into Agile MarketingScott Brinker - Deep Dive into Agile Marketing Podcast (Episode Twenty Six)In this episode of Deep Dive into Agile Marketing, host John Cass interviews Scott Brinker—martech pioneer and co-author of The New Automation Mindset. They explore how AI is reshaping agile marketing, enabling faster experimentation, smarter execution, and a renewed focus on marketing fundamentals.
Scott Brinker, dubbed the "godfather of martech" by AdAge, has been analyzing martech and its impact on marketing organizations for more than 17 years as the editor of the chiefmartec blog. Previously, he served as VP platform ecosystem at HubSpot, building their app partner program to over 2,000 technology partners. Before that he was co-founder and CTO of...
2025-09-2524 min
No Brainer - An AI Podcast for BusinessNB65 - AI & the Future of MarTech with chiefmartec Scott BrinkerIn this episode of No Brainer, hosts Geoff Livingston and Greg Verdino welcome Scott Brinker, one of the world’s leading experts on marketing technology. You may know him from his long-running blog at chiefmartec
and his widely used MarTech landscape “supergraphic”, as the man AdAge has called the “Godfather of MarTech,” or from his time as HubSpot’s VP of Platform Ecosystem.
Scott shares his insights about the evolving role of AI in marketing, the AI opportunities and challenges faced by small and mid-sized businesses, and the importance of data strategy for successful marketing AI implementation. The conversa...
2025-09-1049 min
Mi3 Audio EditionTop ten global martech analyst Scott Brinker says tech vendor consolidation has begun, agentic AI’s impact deep on marketers to master a complex, multi-agent futureHost: Andrew Birmingham, Editor - CX | Martech | Ecom Mi3’s tech editor Andrew Birmingham is joined by global Martech doyenne and Chief Martec's editor-in-chief Scott Brinker to dissect the 2025 Martech Landscape, his famed spaghetti-styled industry maps, now at 15,000 different tech solutions, and what it really means for marketers. From the prolific number of martech vendors and AI-powered tools to the dawn of agentic AI and the quest for a universal data layer to unify fractured data feeds, they unpack the pace, the promise - and the peril - of martech’s accelerating complexity. Brinker explains why martech cons...
2025-07-1439 min
On Scope: The Marketing PodcastHow to Tame Your MarTech Stack with Scott BrinkerAd Age once referred to Scott Brinker as the “Godfather of MarTech.” That reputation is well earned, as Scott has built an entire career on being one of the foremost experts on marketing and technology in the entire industry. On this episode of On Scope, Scott — who serves as VP of platform ecosystem at Hubspot and is the editor of chiefmartec — shared his thoughts on how marketers can get a handle on technology gone wild. Along with host Mike Berberich, Scott covered what he feels are the biggest current challenges with MarTech, how marketers should approach assessing the full stack and sell...
2025-07-1040 min
Print to PixelWhy Marketing Tech Keeps Exploding with Scott Brinker #36In this episode of Print to Pixel, Dennis Kelly chats with Scott Brinker, VP of Platform Ecosystem at HubSpot and editor of Chiefmartec, about the explosive growth of marketing technology, from its niche beginnings to today’s AI-driven landscape. Scott shares candid insights from his accidental career in MarTech, the surprising lack of consolidation in the industry, and groundbreaking research on generative AI adoption.They dive into HubSpot’s evolving partner ecosystem, the resurgence of direct mail in omnichannel strategies, and why human adaptability, not just technology, remains the biggest bottleneck for innovation.Ch...
2025-07-0837 min
PRODUCTEA with Leah, Growth & Senior Leadership110: Scott Brinker - Brand, AI, and the Uncomfortable Future of MarketingScott Brinker, HubSpot's VP of Platform Ecosystems and "Godfather of MarTech," unpacks the chaos of marketing tools, why AI won’t replace human strategy, and how vertical solutions beat bloated platforms. He reveals why marketers must balance brand-building with data myopia and why usage-based pricing is the future.Timestamps & Segments00:03:36 – 00:07:00 | MarTech’s Explosion (And Why It’s Harder Than Ever)Scott explains why marketing has never been more complex despite tech advancements, citing fragmented channels and operational overload.00:10:16 – 00:13:00 | Attribution’s Illusion & Brand Marketing’s ComebackWhy “data-informed” beats “data-driven,” and why brand-building trumps...
2025-06-1043 min
Level Up ClaimsAI and Marketing with Scott BrinkerIn this episode of the Level Up Claims Podcast, host Galen Hair explores the integration of AI with marketing strategies, featuring Scott Brinker, VP of Platform Ecosystem at HubSpot. Scott shares how AI is transforming marketers' roles, poised to revolutionize both how we market and how consumers purchase. Discover how AI can boost creativity and strategic planning while reducing complexity. Tune in to learn how embracing AI can help you stay ahead in this fast-evolving landscape. Highlights Importance of technology in business. Background of Scott Brinker: merger of tech and marketing. Evolution from landing p...
2025-04-2329 min
10 Minute MartechScott Brinker: Don’t Deploy and Annoy with AIScott Brinker, VP of Platform Ecosystem at Hubspot and Editor at chiefmartec, joins the show to break down what not to do with AI agents, and why the ever-expanding martech landscape is actually a win for marketers.Scott and Sara also dig into the transition from siloed databases to more integrated data warehouses, the growing role of AI in enhancing customer service and content production, and the importance of maintaining human oversight.Scott: “I understand the complex landscape is challenging to navigate but if you pull back the cover of the capitalistic engine tha...
2025-04-2211 min
AdoptedNavigating the Shift in Marketing Technology | Scott Brinker - VP at HubspotIn this episode of the Adopted Podcast, Scott Brinker, a leading figure in the martech industry, discusses the evolution of marketing technology, emphasizing the shift from traditional systems of record and engagement to systems of context and truth. He explores the impact of AI on buyer behavior, the changing landscape of martech moats, and the importance of personalized experiences through Concierge AI. Scott also shares insights on product development strategies and the future of pricing models in the industry.TakeawaysThe shift from systems of record to systems of context is crucial.Buyers are gaining control over their...
2025-04-1727 min
The Hope TableEarly Starts, Lasting Change: Celebrating First 5 San BernardinoErin sits down with two rockstars in early childhood—Karen Scott, Executive Director of First 5 San Bernardino, and Dr. Gwen Dowdy-Rodgers, longtime Commissioner and fierce community advocate—to talk about what it really takes to give kids the best start in life.They’re celebrating 25 years of First 5 San Bernardino magic—from big wins to behind-the-scenes stories—and sharing how this powerhouse organization has been changing the game for families across San Bernardino County. If you care about kids, community, or just want a dose of inspiration, this episode’s for you....
2025-03-2859 min
Tech Marketing RewiredBreaking Your Tech Stack: Scott Brinker on AI, Composability, and the Future of MarketingDive into the future of marketing technology with Scott Brinker, the visionary behind ChiefMarTec.com, as we explore the seismic shifts reshaping how marketers build and leverage their tech stacks. Scott reveals why the convergence of universal data layers and artificial intelligence is creating what he calls "a perfect storm" of innovation that's forcing us to rethink fundamental assumptions about marketing operations."We're not just changing tools," Scott explains, "we're changing how marketers think about what's possible." This conversation unpacks why the ability to move data freely between systems has become as critical as the systems themselves...
2025-03-2437 min
Tech Marketing TrendsMartech Trends and Predictions 2025 - Scott BrinkerHow is AI reshaping the martech landscape in 2025?
In this week’s episode of Tech Marketing Trends, we welcome back Scott Brinker, VP of Platform Ecosystem at HubSpot and Editor at ChiefMartec. He shares insights from his Martech for 2025 Report, where AI’s rapid evolution is reshaping the industry faster than ever. In this episode, we discuss:
The explosion of AI-driven martech – Over 3,000 new AI-native products have emerged in just 18 months, dramatically altering the competitive landscape.
The rise of AI automation and AI agents – AI-powered agents are streamlining workflows, integrating systems, and even making autonomous decisions.
Data as...
2025-02-1231 min
APAC's B2B Growth PodcastComposable Stacks and AI Agents: What’s Next for B2B Marketers? with Scott BrinkerShahin is joined by VP of Platform Ecosystem at HubSpot and the man behind the MarTech 5000 supergraphic, the Godfather of MarTech, Scott Brinker.
This episode covers...
Composable tech stacksThe role of AI Agents in workflows‘Service as a Software’ (not your usual SaaS model)And the future for marketers in this space
About Scott...
Scott Brinker, dubbed the "Godfather of MarTech" by AdAge, has been analysing marketing technology and its impact on marketing organisations for more than 16 years as the editor of the chiefmartec.com blog.
He serv...
2025-01-2244 min
RevOps FMScott Brinker on How AI Will Reshape Martech in 2025Earlier this month, Scott Brinker and co-author Frans Riemersma released their latest report: Martech for 2025. It’s 108 pages of dense insights on where Martech is headed—and as you might imagine, it’s largely focused on the core ways AI is re-shaping our discipline. For nearly 15 years, Scott has chronicled the rise of martech as one of its foremost thought leaders, and it was my pleasure to sit down with him to dig into the conclusions. Thanks to Our SponsorMany thanks to the sponsor of this episode - Knak. I...
2024-12-1848 min
What If? So What?An Interview With HubSpot’s Scott BrinkerWhat If MarTech Isn’t Just for Marketers? In this episode of What If? So What?, Jim sits down with Scott Brinker, VP of Platform Ecosystems at HubSpot and editor of chiefmartec.com, to explore the rapidly evolving world of marketing technology (MarTech). They discuss how the definition of MarTech is expanding alongside the changing role of marketers, from customer acquisition to retention. Scott delves into the complexities of technology consolidation, the rise of customer data platforms, and the challenge of digital fatigue. He highlights the importance of investing in people and creating space for expe...
2024-10-0928 min
Købscentret#14 The most interesting trend in martech - with Scott BrinkerIn this episode, we welcome Scott Brinker, Vice President of Platform Ecosystem at HubSpot and Editor of Chief Martec. While HubSpot is a familiar name to many of our listeners, Chief Martec might be new to some. Scott shares his insights into the evolving landscape of marketing technology, highlighting the most exciting trends and innovations shaping the industry today. Whether you're a marketing professional or simply curious about the future of tech in marketing, this conversation is packed with valuable information and forward-thinking ideas you won’t want to miss.
2024-09-0929 min
Boundaryless Conversations Podcast#99 - The State of Platforms in 2024 with Kelly Sarabyn and Scott BrinkerKelly Sarabyn and Scott Brinker from HubSpot take us through their latest report on the State of Platforms in 2024. HubSpot has always considered industry education as central to developing its business and brand, and - in combination with some of its partners - released this great report earlier this year.The report profoundly covers how firms now adopt platform strategies to thrive in a digital economy ranging from app ecosystems to services marketplaces. Having spearheaded this, Kelly and Scott shared some insider information with us. During the conversation, they highlight the evolution of pl...
2024-04-3055 min
The TransactionRemixing MarTech & Gen AI Explained with Scott Brinker & Esteban Kolsky - The Transaction - Ep #3Today’s episode is a real treat because we have multiple amazing guests joining Craig Rosenberg and Matt Amundson for a deep dive into the state of MarTech today and how to think about generative AI within the larger AI conversation. Scott Brinker & Esteban Kolsky are two of the foremost thinkers and analysts in the B2B world and are here together to volley high-value concepts and insights. Scott, Esteban, and Craig dissect the challenges and potentials of generative AI (Gen AI), the proliferation of MarTech vendors, and the critical need for democratized data in use versus data in st...
2024-03-2859 min
Tech Marketing TrendsMarTech Trends in 2024 - Scott Brinker🎙️ Are you adapting to the latest trends in Martech? Dive into how the shift towards a universal data layer is transforming the marketing landscape in our latest podcast episode with Scott Brinker, VP Platform Ecosystem at HubSpot and Editor at chiefmartec.com.
"...the acceleration of moving towards a universal data layer feels like a pretty major trend in Martech and it's such a game changer for marketers".
- Scott Brinker
Learn more about this, and about other martech trends in 2024, by tuning into our latest podcast episode of Tech Marketing Trends!
2024-02-0737 min
Ops CastThe Coming Martech Supercollision with Scott BrinkerText us your thoughts on the episode or the show!In todays episode, we talk about the coming (maybe already here) Martech Supercollision, joined by the one and only Scott Brinker. Scott has always been fascinated by the intersection of technology platforms and ecosystems and marketing strategy and operations. He has been called the "godfather of martech" by AdAge, has been analyzing marketing technology and its impact on marketing organizations for more than 16 years as the editor of the chiefmartec.com blog. He serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's c...
2024-02-0551 min
Operations with Sean LaneWhy "Composability" is the Key to Designing the Modern Tech Stack with HubSpot's Scott BrinkerIf you work in Marketing Technology, chances are you’ve come across the MarTech Map graphic at some point in your career. You know the one – the graphic that depicts the entire marketing technology landscape filled with so many logos that they are impossible to even see with the naked eye.In 2011, there were 150 companies on the graphic. In 2014, 10 years ago, there were just shy of 1,000. Today, that number is over 13,000 martech software tools available in the market. The man behind that famous graphic, Scott Brinker, is the VP Platform Ecosystem at HubSpot and Edit...
2024-01-1936 min
Cloud Radio | A SaaS PodcastScott Brinker - Martech in 2024Our Guest: Scott Brinker, VP of Platform Ecosystem at HubSpot, shapes Hubspot's platform strategy and leads business programs for its global technology partner ecosystem. He is also an editor at chiefmartec.com, with over 50,000 readers, analyzing topics at the intersection of marketing, technology, and management. Episode Topics:How much does Scott Brinker see AI impacting marketing headcount?Scott on the need to adapt and rethink categorizations in light of the evolving MarTech landscape.What are some concerns about the sustainability of the current level of saturation in the martech industry? How should companies in...
2024-01-1734 min
GTM UnfilteredTrekking Across The MarTech Landscape - Scott Brinker - GTM Unfiltered - Episode # 011Join us for an expedition into the harsh and ever-changing world of MarTech with special guest Scott Brinker as our guide. Scott Brinker is the creator of chiefmartec.com and the MarTech Landscape all while also being the VP of Partner Ecosystem at HubSpot. Scott breaks down the rapid acceleration and complexity of MarTech, touching on the burgeoning role of AI and the importance of data in the evolving ecosystem. Co-hosts, Craig Rosenberg, Judd Borakove, and Matt Amundson dive into the idea of Super Apps and how to rehumanize B2B customer interactions.Also...
2023-12-221h 03
The Cheat Code & FriendsScott Brinker on What it (Really) Takes to Become a Subject Matter ExpertSince 2008, Scott Brinker has run the Chief Marketing Technologist blog, chiefmartec.com, to analyze topics at the intersection of marketing, technology, and management. Highly respected in the industry with more than 50,000 readers, Scott says there’s no “cheat” to becoming a subject matter expert. In fact, he says it’s taken him more than 10,000 hours to become a trusted source in his field. On this episode of The Cheat Code, Scott joins co-hosts Justin Gray and Sean Kester to discuss the long-term commitment and passion it takes to truly carve a niche for oneself as a subject matter e...
2023-10-0529 min
Tech Talks DailyA Conversation with HubSpot's Scott Brinker, Godfather of MartechIn this episode, I sit down with none other than the 'Godfather of Martech', Scott Brinker. Don't believe the title? A quick Google search will validate that claim! Before HubSpot, Scott's leadership as the co-founder and CTO of ion Interactive set the gold standard for interactive content, serving titans like Cisco, Dell, and Microsoft. Currently steering the ship at HubSpot as the Vice President of its Platform Ecosystem, Scott's vast expertise encompasses shaping platform strategies and fostering global technological partnerships. We discuss the essence of versatility in the tech stack: Why businesses should embrace diverse tools and...
2023-08-0931 min
Humans of Martech82: Scott Brinker: Balancing excitement for AI and composability with a renewed focus on the human element in martechWhat’s up everyone, today we have the distinct honor of being joined by the Martech Landscape creator, the Author of Hacking Marketing, The Godfather of Martech himself, mister Scott Brinker.Summary: Scott sees AI as a power boost, not a replacement in marketing. He imagines marketers wielding AI to parse data and enhance specialist roles. AI's potential when combined with composability democratizes technical tool access, letting every marketer glean key insights from huge data. Yet, the human touch in martech is vital; marketing leaders need training and internalcommunication chops. Scott's future martech leaders are tech-savvy, eloquent co...
2023-08-0147 min
SaaSMe Unfiltered: The SaaS Management PodcastScott Brinker: An Inside Look at MarTech and Its Impact on SaaS ManagementFrom addressing ever-changing market conditions to driving business growth, marketing teams are often buying new and expensive software. Naturally, it’s important for them to be good stewards of those investments. At the same time, IT and Procurement must understand how marketers are thinking about their tech stack and the impact it has on buying, managing, and optimizing SaaS. In this episode, Scott Brinker, creator of the MarTech Landscape, weighs in on SaaS trends and what he sees ahead for MarTech.Key Takeaways: [00:00 - 03:11] Introduction to Scott Brinker[03:13 - 04:19] Scott and the landscape of SaaS management[04:21 - 06:21...
2023-06-1346 min
Boundaryless Conversations PodcastS04 Ep. 10 Scott Brinker – Serving joint customer needs through a modular Platform at HubSpotScott Brinker takes us on a journey exploring Hubspot’s fascinating platform strategy, where competitive overlaps between Hubspot’s own hubs and products and third-party developers in the ecosystem are treated as a good thing, and where recognizing and serving the “joint customer need” is the real focus.
Scott is VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. He writes the chiefmartec.com blog, covering marketing technology management, and is the author of the best-selling book “Hacking Marketing”. Previously, he was the co-founder and CTO of Ion Interactive. He holds degree...
2023-02-2156 min
The Partnership EconomyScott Brinker, VP of the Platform Ecosystem at HubSpot, on finding partnerships organically, nurturing the tech community, and delivering results that benefit everyoneIn this episode, host Todd Crawford, Co-Founder and Vice President of Strategic Initiatives at impact.com, sits down with Scott Brinker, VP of the Platform Ecosystem at HubSpot. As someone with an extensive background in the SaaS industry, Scott has plenty of wisdom and sage words of advice to share from his long career in the field. In this episode, Scott shares how at HubSpot, his mission is to grow and nurture the community of tech partnerships integrated within the platform by helping to deliver results for mutual customers. Todd and Scott also dive into HubSpot’s tech ecosystem, ho...
2023-01-3132 minThe Partnership EconomyScott Brinker, VP of the Platform Ecosystem at HubSpot, on finding partnerships organically, nurturing the tech community, and delivering results that benefit everyoneIn this episode, host Todd Crawford, Co-Founder and Vice President of Strategic Initiatives at impact.com, sits down with Scott Brinker, VP of the Platform Ecosystem at HubSpot. As someone with an extensive background in the SaaS industry, Scott has plenty of wisdom and sage words of advice to share from his long career in the field. In this episode, Scott shares how at HubSpot, his mission is to grow and nurture the community of tech partnerships integrated within the platform by helping to deliver results for mutual customers. Todd and Scott also dive into HubSpot’s tech ecosystem, ho...
2023-01-3132 min
CMO InsightsPart 2 - Scott Brinker, VP Platform Ecosystem at Hubspot/Editor at chiefmartec.comIn Part 2 of a 2-part series, Jeff talks with Scott Brinker about the proliferation of technology and how to navigate the landscape for marketing and sales teams.Discussion points include:
The rise of sales tech
The healthy tension between marketing and sales
Gartner's next prediction on marketing's reporting structure
Marketing and sales collaborating and 'attribution'
Scott's opinion on upcoming trends
Open ai and GPT-3 and GPT-4
Connect with Scott Brinker at https://chiefmartec.com/Connect with Jeff on LinkedIn - https://www.linkedin.com...
2023-01-1120 min
CMO InsightsPart 1 -Scott Brinker, VP Platform Ecosystem at Hubspot/Editor at chiefmartec.comIn Part 1 of a 2-part series, Jeff talks with Scott Brinker about the proliferation of technology and how to navigate the every growing landscape.Discussion points include:
Managing your tech stack and aligning with your strategy
The current role of ai in marketing and tools like Jasper.ai and GPT-3
Integrating with your core CRM or MAP
Martech and the cloud data warehouse layer
The 90/10 business rule
Gartner predicted the growth of marketing tech
Connect with Scott Brinker at https://chiefmartec.com/Connect with Jeff on LinkedIn - https://www...
2022-12-2821 min
IDTech#30 O que é Martech? E quais os impactos e mudanças geradas pela tecnologia em Marketing Digital? | Com Scott Brinker | IDTech PodcastNo episódio desta semana convidamos Scott Brinker; programador e especialista em ecossistemas de plataforma, Vice Presidente da HubSpot, editor do blog chiefmartec.com e autor do livro 'Hacking Marketing'.
Conversamos com Scott sobre a contínua evolução do marketing, suas novas responsabilidades e funções, como isso afeta o profissional de marketing que tem que acompanhar todas essas mudanças de estratégias de marketing e aprender a usar novas ferramentas e recursos de marketing, e como a fusão de marketing e tecnologia pode trazer produtos, serviços e soluções inovadoras para o mercado, para...
2022-09-2123 min
Revenue TodayStaying Out Of The 3rd Party Cookie Jar - Scott Brinker - Revenue Today - Episode # 011Today’s guest writes the chiefmartec.com blog and is the author of the best-selling book Hacking Marketing, published by Wiley. Previously, he was the Co-Founder and CTO of ion interactive. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT. Today’s guest is Scott Brinker the VP of Platform Ecosystem at HubSpot. Scott sits down with Jared to discuss the necessity of lowering your dependency on 3rd party cookies, creating an effective ecosystem of apps, and figuring out which integrations really matter.
Takeaways:
Revenue Myth: “Third-p...
2022-08-2447 min
Pit Stops to Podium: B2B RevOps PodcastBuilding Ecosystems // With Scott BrinkerWhat has been the growth of ecosystems within business?. Joining us again in episode 54 of Pit Stops to Podium is Scott Brinker. Scott Brinker is VP of Platform Ecosystem at HubSpot, helping to grow and nurture the company’s community of technology partners. He writes the Chiefmartec.com blog and serves as the program chair of the MarTech Conference Series. He is the author of the best-selling book Hacking Marketing, published by Wiley. Today we are learning about the Breadth,
Depth, and where is HubsPot going to next building ecosystems.
//ENGAGE WITH SC...
2022-08-1817 min
Customer Data PerspectivesThe Evolving MarTech Landscape I Scott Brinker, ChiefmartecScott Brinker knows a thing or two about MarTech. After all, he created the MarTech Landscape, the preeminent MarTech industry vendor map. In this episode of Customer Data Perspectives, Brinker shares his insights on how the MarTech evolution is unleashing creativity and productivity, the challenge defining the CDP category, and the value gains across the entire company when customer data is integrated into a common data foundation.
Host: Isaac Sacolick, StarCIO
Guest: Scott Brinker, Chiefmartec & Hubspot
Related reading from CDP.com:
Explore the 2022 Marketing Technology Landscape
See how CMOs are allocating marketing budgets in 2022
...
2022-06-2840 min
Customer Data PerspectivesThe Evolving MarTech Landscape I Scott Brinker, ChiefmartecScott Brinker knows a thing or two about MarTech. After all, he created the MarTech Landscape, the preeminent MarTech industry vendor map. In this episode of Customer Data Perspectives, Brinker shares his insights on how the MarTech evolution is unleashing creativity and productivity, the challenge defining the CDP category, and the value gains across the entire company when customer data is integrated into a common data foundation.
Host: Isaac Sacolick, StarCIO
Guest: Scott Brinker, Chiefmartec & Hubspot
Related reading from CDP.com:
Explore the 2022 Marketing Technology Landscape
See how CMOs are allocating marketing budgets in 2022
...
2022-06-2840 min
The Hard Corps Marketing ShowMapping Out MarTech - Scott Brinker - Hard Corps Marketing Show - Episode # 288The solutions available to marketers are always evolving through new innovation and integration and finding the right tool can seem like an immense chore. Thankfully, Scott Brinker, the creator of the MarTech 5000 and VP of Partner Ecosystem at HubSpot, has literally created the map of the MarTech wilderness and is here to guide you through it. Get ready to learn about how MarTech is both expanding and consolidating at the same time, why marketers revolve through the same channels over and over, and where the buyer’s emotions in B2B sales come from.
Busted Myt...
2022-06-091h 23
Scratch: CMO InterviewsHow to Make Martech Work For Your Team with Scott Brinker of HubSpotScott Brinker, known as the “godfather of martech” and currently VP Platform Ecosystem at HubSpot, talks to Eric about everything marketing technology from how to stay on top of it all to how best to implement changes in your organization.Scott explains that the No Code movement represents a fundamental shift towards empowerment of business users and marketers. It’s not just about letting people build software applications without having to code them, it’s about allowing the average person to self-service their ideas. And while culture change and adoption of new technologies and workflows are neces...
2022-03-3043 min
The PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 1 - Scott Brinker, VP Platform Ecosystem @ HubspotThe PARTNERNOMICS team is excited to bring to you our new podcast format, The PARTNERNOMICS Show. The show will include industry thought leaders discussing the hottest topics in partnerships, ecosystems, and innovation. In each episode, our host Mark Brigman debates 4 industry-related topics with one of our contributors.
In this week's episode, Mark chats with Scott Brinker, VP of Platform Ecosystem @ HubSpot. Scott's work includes helping to shape HubSpot's platform strategy and lead business programs for its global technology partner ecosystem. Scott is also considered one of the top thought-leaders in the MarTech space, since 2008 he h...
2022-03-0120 min
Rattle & Pedal: B2B Marketing PodcastScott Brinker, Chiefmartec and HubSpot’s VP Platform Ecosystem, Riffs on the Sales and Marketing Trends of the 2020sScott Brinker joins us to discuss the Martech trends and patterns exponentially impacting sales and marketing organizations. Learn how to competitively position your firm’s tech to exploit them and drive broader firm success.
The post Scott Brinker, Chiefmartec and HubSpot’s VP Platform Ecosystem, Riffs on the Sales and Marketing Trends of the 2020s appeared first on Rattle and Pedal.
2022-02-1942 min
Masters of MarketingScott Brinker (VP | HubSpot & Editor | Chiefmartec)
"If you get those core applications right, then you get the most value out of them".
Speaking of marketing automation, interactive assessment tools, etc. we're also diving deep into the high-tech MarTech world with our first show guest every now and then.
In our first episode, the editor of Chiefmartec & VP of HubSpot's platform ecosystem, Scott Brinker, talks to us about the increase in the speed, scale and importance of MarTech currently and in the near future. And of course, some other interesting things from the marketing world.
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Further links:
2022-02-1820 min
Eric SchwartzmanHow To Stack Marketing Technology with Scott BrinkerIn this episode of the B2B Lead Gen Podcast, Scott Brinker, vice president of platform ecosystem at HubSpot and editor at Chief MarTech talks about stack business value with marketing technology.
Brinker is also chair of the MarTech Conference and an MIT Sloan School of Management graduate.
He launched Chiefmartec.com 13 years ago to explore the intermingling of marketing and technology before B2B customer journeys were well understood and before the concept of B2B content marketing funnels or B2B lead generation evolved.
The site, whose name is an abbreviation of the “Chief Marketing Technologist” job title, covers the latest...
2022-01-2038 min
B2B Lead Gen PodcastHow To Stack Marketing Technology with Scott Brinker
In this episode of the B2B Lead Gen Podcast, Scott Brinker, vice president of platform ecosystem at HubSpot and editor at Chief MarTech talks about stack business value with marketing technology.
Brinker is also chair of the MarTech Conference and an MIT Sloan School of Management graduate.
He launched Chiefmartec.com 13 years ago to explore the intermingling of marketing and technology before B2B customer journeys were well understood and before the concept of B2B content marketing funnels or B2B lead generation evolved.
The site, whose name is an abbreviation of the “Chief...
2022-01-2038 min
The Marketing Starter PodcastHow Marketers Can Better Leverage Technology with Scott BrinkerIn order to be decisive in the ever-changing MarTech game, marketers must pay more attention to the customer behavior and decide was is relevant to decide what tools you need to adopt. Scott Brinker, Scott is the VP of Platform Ecosystems at Hubspot, Editor and Chief of MarTec blog, and author of Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative, shares his perspective.Connect with Scott at cheifmartec.com and get his book, Hacking Marketing on Amazon.Get Tim's new book, The Marketing Starter on Amazon. Learn m...
2021-10-2039 min
B2B Marketing and More With Pam Didner184 - ft. Scott Brinker: MarTech in Practice: Opportunities, Trends, and ChallengesHello from Portland, Oregon. Welcome to another episode of B2B Marketing & More with Pam. Today, I have an incredibly special guest - Scott Brinker. Scott is the VP Platform Ecosystem at HubSpot, Editor at chiefmartec.com, and Program Chair of MarTech Conference. Today we talk about Martech in practice - MarTech trends, opportunities and challenges. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.
2021-09-0727 min
Passage to Profit Show - Road to EntrepreneurshipMerging Marketing and Technology with Scott Brinker from MarTech, 07-25-2021Scott Brinker is the VP Platform Ecosystem at HubSpot, a leading CRM platform that provides software and support to help companies grow better. Before joining HubSpot, he was the co-founder and CTO of ion interactive, a SaaS company that pioneered interactive content for global enterprises (Cisco, Dell, DHL, General Mills, Microsoft, etc.) and was acquired in 2017. Since 2008, he also runs the Chief Marketing Technologist blog, chiefmartec.com, with over 50,000 readers, analyzing topics at the intersection of marketing, technology, and management. He created the Marketing Technology Landscape, mapping the growth of the marketing technology industry from a few hundred vendors t...
2021-07-2853 min
Tech Marketing TrendsThe New Rules of Marketing Technology - Scott BrinkerIn this podcast episode, we discussed the new rules of marketing technology with Scott Brinker, VP Platform Ecosystem at HubSpot.
If you want to know more or get in touch with Scott, you find more information in the links below:
https://www.linkedin.com/in/sjbrinker/
https://blog.hubspot.com/marketing/author/scott-brinker
2021-06-1634 min
Reel Talk: The Customer Insights Show032: How to pick your tech stack - a chat with Scott BrinkerWe’ve talked about how to pick your technology on an episode with Khary Campbell which you can listen to here: https://bit.ly/3uPR3vP
On today's episode, Jennifer Vogel dives into this topic again with THE chief mar-tech officer out there. Scott Brinker has been tracking the mar-tech landscape for years and is joining us on "Reel Talk."
Read more of Scott's content: https://chiefmartec.com/
Find out how to add the market research tech to your tech stack here: https://bit.ly/3w1Hprf
2021-06-0839 min
Ecommerce Insights by Wicked Reports PodcastMarTech + Data Modern Marketing from the Eyes of ChiefMartec.com's Scott BrinkerResource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Marketing is a truly powerful revenue lever. What’s key is understanding where technology, marketing, and strategy intersect as you drive sales to your business. I have HubSpot’s VP of Platform Ecosystem, Scott Brinker, here to share his expert insights on the world of martech and how it is still evolving and the important role data plays in supporting it. Get into this jampacked conversation with the Chief Martec himself. Episode Highlights: What m...
2021-04-0532 min
The Joy of MarketingMarketing technology with Scott Brinker VP Platform Ecosystem at HubSpot and ChefMartech blogScott Brinker is the VP Platform Ecosystem at HubSpot and runs the Chief Marketing Technologist blog which is the authority on marketing technologies.He is the author of Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster and more Innovative.We discuss the way that technology and marketing are merging together and what marketers can learn from software engineers. We cover testing, iterative approaches and the importance of strategy.We also cover No Code for allowing marketers to create automations and workflows without needing to write code. We have a debate on the p...
2021-04-0225 min
Sales Tech PodcastHow Technology Has Impacted Sales & Marketing with HubSpot's Scott BrinkerHubspot's Scott Brinker on Sales, Marketing and Technology Episode Summary: Welcome to the Sales Tech Podcast, the show that talks about sales technology, what’s working, what’s not and where the industry is going. In this episode, Scott Brinker joins the show to discuss his background as VP Platform Ecosystem at HubSpot. Scott has a wealth of knowledge in the intersection of technology platforms and ecosystems and marketing strategy and operations. This makes him the perfect candidate to discuss the explosion of marketing technology over the past few years and how that has...
2021-03-2924 min
The Marketing RapportHubSpot's Scott Brinker Discusses the MarTech RevolutionWhy is the overall MarTech ecosystem important for business and marketing? What does the future of ‘no-code’ hold? And can ad agencies develop their own in-house software? Who better than Scott Brinker (the mastermind behind the Marketing Technology Landscape) to answer these questions for us?As a leading figure in the MarTech space, Scott explains how marketing has evolved during the last few years. What once was a consistent industry now has seen an incredible digital revolution, especially in how marketers harness technology to improve their results. According to Scott, the pandemic caused a shift in prioritization and...
2021-01-2526 min
The Quantum Leap. Focused on the Future, Aligned with Today.Quantum Leap Episode 8 with Scott Brinker: Tangible Ways to Digitally Transform Enterprise OrganizationsOn this episode of the Quantum Leap Podcast, our host Justin Michael talks with Scott Brinker, VP of Platform Ecosystem at Hubspot. They discuss tangible ways to digitally transform enterprise organizations, share tips on the importance of compelling content, understanding your customer, and how to get started mapping your customer journey. Scott also shares trends in Martech and where he thinks future innovation is headed. This episode is jam-packed with information. Listen in and take the Quantum Leap!
2020-12-0930 min
The Agile Marketing Experience with Rocket WalkMarketing Technology with Scott BrinkerIn this episode of The Agile Marketing Experience with Rocket Walk, we sit down to discuss the development of agile marketing with Scott Brinker. Scott is the author of the popular Chief Marketing Technologist blog with over 40,000 readers, the VP of platform ecosystems at Hubspot, and is a contributor to the Harvard Business Review. Topics of conversation include: what inspired Scott to write is 2016 book Hacking Marketing, why skill acquisition and adaptability is now an essential skill for marketers, how new technologies have and will continue to disrupt traditional approaches to marketing, why being willing to iterate...
2020-10-0600 min
The Jam Sessions by Rock Content#1. How to strengthen Marketing Strategies through technology with Scott BrinkerWelcome to the Jam Sessions Podcast!
In The Jam Sessions Podcast we make a full immersion in marketing. We bring the most innovative minds in marketing today for you to learn tips, tricks, ideas and the best strategies to become an indispensable marketer and a master on creating premium content experiences for your audience.
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In this episode, Diego Gomes interviews Scott Brinker.
DIEGO GOMES
Diego Gomes is CEO and co-founder at Rock Content. He is also an angel investor, creator of SaaSholic, a SaaS market-oriented community, and one...
2020-09-2248 min
CMO InsightsScott Brinker, Chiefmartech.comIn this episode, Scott Brinker discusses major trends in modern marketing and the categories that are extremely hot including content marketing, predictive analytics and attribution. Scott is head of the chief marketing technologist blog, chiefmartec.com since 2008. The website covers the intersection of marketing and technology and the effects of that intersection on marketing strategy, management and culture. As co-founder and CTO at ion interactive Scott is responsible for overall business management strategy with two co-founders, and he leads day-to-day product development and technical operations with a team of software engineers, designers and marketing technologists.
2020-09-1917 min
Martech Masters: Presented By Nextiny MarketingThe Evolution of the Martech Landscape & The Future of No-Code: Scott Brinker of HubSpotThis week's episode features Scott Brinker, VP of Platform Ecosystem at HubSpot. Gabriel & Scott discuss how the Martech landscape has changed over time and what we've learned about the growth of Martech through the pandemic. Scott also discusses the future of No-Code and how it's shaping how we create and design. There's a ton of valuable information packed in this episode so be sure to stick through!
2020-08-1900 min
Martech Masters: Presented By Nextiny MarketingThe Evolution of the Martech Landscape & The Future of No-Code: Scott Brinker of HubSpotThis week's episode features Scott Brinker, VP of Platform Ecosystem at HubSpot. Gabriel & Scott discuss how the Martech landscape has changed over time and what we've learned about the growth of Martech through the pandemic. Scott also discusses the future of No-Code and how it's shaping how we create and design. There's a ton of valuable information packed in this episode so be sure to stick through!
2020-08-1936 minMartech Masters: Presented By Nextiny MarketingThe Evolution of the Martech Landscape & The Future of No-Code: Scott Brinker of HubSpotThis week's episode features Scott Brinker, VP of Platform Ecosystem at HubSpot. Gabriel & Scott discuss how the Martech landscape has changed over time and what we've learned about the growth of Martech through the pandemic. Scott also discusses the future of No-Code and how it's shaping how we create and design. There's a ton of valuable information packed in this episode so be sure to stick through!
2020-08-1936 min
The Product Marketing Podcast presented by The Product Marketing InstituteProduct Marketing Magazine - Interview with Scott Brinker, VP of Platform Ecosystem at HubspotLink to featured Magazine Issue:
http://productmarketingmagazine.com/product-marketing-magazine-volume-1-issue-4/full-view.html
Youtube video on Product Marketing TV:
https://youtu.be/nOzbrAyJpHc
Editor's Note from Sana Ahmed, Founder of Product Marketing Magazine:
In the digital transformation era, any business goal seems to be conceivable and achievable. The marketplace is moving fast with lots of competition – yet there are opportunities to find and lead a niche beyond measure. Regardless of where business leaders find themselves, their active exercise will always be to differentiate themselves from the crowd.
I explore...
2020-07-0152 min
The Big Bright PodcastWe quiz Scott Brinker on his MarTech predictionsLast week we virtually crossed the Atlantic to chat to the King of MarTech, Scott Brinker. Scott is the founder and editor of website ChiefMartech.com which looks at all things that combine marketing and tech. He's also the founder and now Chair of the successful MarTech conference and the author of the best-selling book ‘Hacking Marketing’ which discusses agile marketing - a topic we have previously discussed on the podcast. Based in Boston, Scott is currently working as VP platform ecosystem for HubSpot and is much in demand for his knowledge and insights into the MarTech movement. So we’r...
2020-06-1615 min
Masters DecodedEP13: Scott Brinker: A man who defined MartechIn today's episode, I invited Scott Brinker. Scott is currently VP Platform Ecosystem at HubSpot. Before that, Scott was the co-founder and CTO of ion interactive, a SaaS company that pioneered interactive content for global enterprises (Cisco, Dell, DHL, General Mills, Microsoft, etc.) and was acquired in 2017.
Since 2008, Scott is also running the Chief Marketing Technologist blog, chiefmartec.com, with over 50,000 readers, analyzing topics at the intersection of marketing, technology, and management. One of his famous projects on the cheifmartec.com is the Marketing Technology Landscape, mapping the growth of the marketing technology industry from a few...
2020-06-0152 min
Marketing Over CoffeeSpecial Interview with Scott BrinkerIn this Marketing Over Coffee: Scott Brinker talks with us live from he INBOUND Podcast Studio! Direct Link to File Brought to you by our sponsors: Intercom and Trust Insights Photo thanks to Josh Davis! Extending Hubspot out to the rest of the customer experience -building the flywheel What’s hot with Hubspot partners? The Hubspot […] The post Special Interview with Scott Brinker appeared first on Marketing Over Coffee Marketing Podcast.
2019-09-0626 min
DMN One-on-OneOne on One with "Chief Martec" Scott BrinkerOne on One with "Chief Martec" Scott Brinker by DMN One-on-One
2019-09-0519 min
The Black Line Between Sales & MarketingEpisode 40: Scott Brinker: The Role of Martech in Marketing & SalesWhy are we doing less as a result of a solution that's supposed to enable us to do more? Guest speaker, Scott Brinker, joins us on this episode to discuss Martech in all its glory. Grab some popcorn as Scott, Mike and Doug debate on technology use in the sales and marketing world.
2019-08-301h 06
OnBase: Smashing Sales and Marketing MisalignmentsEp 38 | Martech with Chiefmartec - In conversation with Scott BrinkerIn this episode, our CEO Meetul Shah discusses martech with none other than chiefmartec– Scott Brinker!
About Scott and Chiefmartec:
Scott is an entrepreneur, technologist, marketer, author and most famously also often referred to as the Father of the Martech Industry, especially because of his martech landscape chart! His popular chief marketing technology blog cheifmartec.com serves as a one-stop-shop for every #martech need.
Top ten takeaways from the episode:
“I would have LOVED to end up somewhere in the music industry! My work is actually easy compared to them!”
“I look back at th...
2019-06-2824 min
The Visible Expert PodcastScott Brinker - VP Platform Ecosystem at HubSpot & Program Chair of MarTechOn this episode, Scott Brinker joins the show to talk about his journey to becoming a Visible Expert in the marketing technology (MarTech) space. Our chat is filled with lessons learned, actionable tips, and visions of where the martech landscape is headed. To learn more about Scott, check out his website: https://chiefmartec.com/
2019-06-1037 min
Vera Shafiq PodcastScott Brinker - Keeping Up With MartechYou've probably seen the Martech 5000 Supergraphic that lays out all the marketing technology solutions available to date in a segmented format. Last year it featured 6,829 marketing technology solutions and this year's updated version comes out soon!In this podcast, Scott Brinker talks about how to streamline and simplify your marketing technology stack, what the fundamentals of that stack should be, and how best to add new technology. He also gives some good advice on how to strike a balance between technology-based and human marketing.If you're in marketing or business and would like some insights...
2019-03-0538 min
EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerWhat's Driving the Growth of Marketing Technology? w/Scott BrinkerThere's one thing that is for certain in the marketing technology industry - change. Rather than slowing down, several big changes are accelerating across the industry but what is driving this change? Will it slow down or continue to accelerate? Scott Brinker, the editor of chiefmartec.com and VP of Platform Ecosystem at HubSpot, joins us on the show this week to explore this change in marketing technology and what trends he's seeing in the MarTech Industry. All this and plenty of 301 redirect jokes, today on the EDGE! Sponsor
2019-02-121h 05
The Hard Corps Marketing ShowThe Rise of the Citizen Marketer - Scott Brinker - Hard Corps Marketing Show #63Gear up for some highly insightful tech talk with the VP of Platform Ecosystem at HubSpot, Editor at chiefmartec.com and Program Chair of MarTech, Scott Brinker.
Advances in marketing technology have changed a lot about how marketing is done today. In this episode we discuss what those advances mean for your marketing plan, the benefits of looking into and incorporating new technology into your upcoming strategies and as usual, smash apart some common myths to pieces.
Takeaways:
Don’t pick your technology without first having a strategy of how to use it...
2019-02-081h 02
Customer Equity AcceleratorEp. 55 | 2019 Martech Predictions with Scott BrinkerCreator of the MarTech conference and the MarTech infographic, Scott Brinker joins us this week in the Accelerator with his insights about where the marketing technology industry is going. Scott picks up three trends from the platform to ecosystem shift, to the interlocking of services with tech (and vice versa!) to the creation of no-coding apps that increase our ability to get work done. Scott even includes a special promo code for listeners who want to attend the Martech show coming up in San Jose in April 3-5, 2019. Please help us spread the word about building your business’ customer equity throu...
2019-01-2436 min
If You MarketMarTech Won't Save you, with Scott BrinkerThis week on the If You Market podcast we speak with Scott Brinker of ChiefMartech.com and HubSpot about MarTech. If you don't know Scott Brinker then your probably also wondering what MarTech is, and what your listening to, and what a podcast is. :)
Scott publishes the chiefmartec.com blog, programs the MarTech conference, and wrote the book Hacking Marketing. He is VP platform ecosystem at HubSpot and was previously the co-founder of ion interactive. Learn more about your ad choices. Visit megaphone.fm/adchoices
2018-11-0654 min
The Marketing Automation DiscussionDemocratization of Marketing w/ Scott Brinker, VP of Platform Ecosystem @ HubSpotI am so thankful to have had the VP of Platform at Hubspot, Mr. Scott Brinker on the show! This is a perfect episode for those marketing technologists who are inside an organization... We spoke mostly about the progress and democratization of MarTech in the last decade, but also touched on: ✔️ What it means to be a "citizen technologist". ✔️ What's coming in MarTech. ✔️ How HubSpot will stay relevant in the coming years. For more on this subject, check out Scott's blog and article: https://chiefmartec.com/2018/05/democratizing-martech-marketing-technologists/
To subscribe for show notes, exclusive access to guests and more, join u...
2018-10-2924 min
The Marketing Automation DiscussionDemocratization of Marketing | Alex Glenn & Scott Brinker, HubSpotI am so thankful to have had the VP of Platform at Hubspot, Mr. Scott Brinker on the show! This is a perfect episode for those marketing technologists who are inside an organization... We spoke mostly about the progress and democratization of MarTech in the last decade, but also touched on: ✔️ What it means to be a "citizen technologist". ✔️ What's coming in MarTech. ✔️ How HubSpot will stay relevant in the coming years. For more on this subject, check out Scott's blog and article: https://chiefmartec.com/2018/05/democratizing-martech-marketing-technologists/ This is a public episode. If you would like to discuss t...
2018-10-2924 min
Internet Marketing: Insider Tips and Advice for Online MarketingThe State of Marketing Technology in 2018/19: Interview with Scott BrinkerOn today's episode of the Internet Marketing Podcast Andy is joined by Scott Brinker, VP Platform Ecosystem of HubSpot and Blogger for Chief Marketing Technologist to talk about the state of marketing technology in 2018/2019. On the show you'll learn about: The ever-expanding marketing technology landscape The democratisation of technology in marketing (and business)The danger of losing the human side of marketing in a world full of automationWhether marketing is getting better or worse due to democratisation of technologyPlus, as usual we ask Scott for his top tip/key...
2018-10-2515 minThe Internet Marketing PodcastThe State of Marketing Technology in 2018/19: Interview with Scott BrinkerOn today's episode of the Internet Marketing Podcast Andy is joined by Scott Brinker, VP Platform Ecosystem of HubSpot and Blogger for Chief Marketing Technologist to talk about the state of marketing technology in 2018/2019. On the show you'll learn about: The ever-expanding marketing technology landscape The democratisation of technology in marketing (and business)The danger of losing the human side of marketing in a world full of automationWhether marketing is getting better or worse due to democratisation of technologyPlus, as usual we ask Scott for his top tip/key...
2018-10-2515 min
Demand Gen DialogueHubSpot’s Scott Brinker Discusses Traversing The SaaS Explosion With Efficient Partner EcosystemsIn a quick interview at INBOUND 2018, hosted by HubSpot earlier this September in Boston, Demand Gen Report’s Brian Anderson sat down with Scott Brinker, HubSpot’s VP of Platform Ecosystem. Brinker is also notoriously known for mapping out the martech landscape on the Chief Marketing Technologist blog.During the interview, Brinker shared how he has seen HubSpot’s partner ecosystem grow during his first year at HubSpot. He also discussed how the need for easily integrated solutions has grown evermore important over the past couple of years, as well as where he thinks partner ecosystems need to con...
2018-09-2108 min
The Black Line Between Sales & MarketingThe Black Line Episode 8 with Scott BrinkerWe are thrilled to introduce Scott Brinker as our guest for episode 8 of the podcast. Mike and Doug chat with Scott about the MarTech landscape. Companies spend more and more on technology, but across the prism, they're still seeing reducing results. Scott talks about what he thinks the problems are, how to use technology the right way, current trends and the future landscape.
2018-02-0248 min
The ClickZ Digital Marketing Podcast25. Scott Brinker: What CMOs need to know about marketing technology, leadership and transformationScott Brinker is the Chiefmartec, the globally recognised authority on the intersection of marketing and technology. In this episode we cover the phenomenal growth of 'marketing technology' and then discuss how CMOs can build processes in their teams to allow them to experiment and innovate, whilst still maintaining business as usual. It's fine to feel a little overwhelmed by the pace of change, and Scott offers some practical advice on how marketers can be the catalyst for change. Along the way we discuss attribution, AI, personalisation, big-data and always putting the customer at the centre.
2017-11-0339 minThe ClickZ Digital Marketing Podcast25. Scott Brinker: What CMOs need to know about marketing technology, leadership and transformationScott Brinker is the Chiefmartec, the globally recognised authority on the intersection of marketing and technology. In this episode we cover the phenomenal growth of 'marketing technology' and then discuss how CMOs can build processes in their teams to allow them to experiment and innovate, whilst still maintaining business as usual. It's fine to feel a little overwhelmed by the pace of change, and Scott offers some practical advice on how marketers can be the catalyst for change. Along the way we discuss attribution, AI, personalisation, big-data and always putting the customer at the centre.
2017-11-0339 min
Marketing Over CoffeeSpecial Interview with Scott BrinkerIn this Marketing Over Coffee: Learn about his book Hacking Marketing, The MarTech Conference, and the Chief Marketing Technologist Blog! Direct Link to File Brought to you by our sponsors: Infer and Breather Scott Brinker started chiefmartec.com in 2008 Everything changes in 2014 Now Grown into the Martech Conference Why the explosion from 2012-2014? Infer has done it again. First it was hassle free by demonstrating the system - showing you your score to determine if Infer would work for you. Now they are going...
2016-09-3021 min
Business Owners Radio28 MARKETING | How to market your business smarter and faster. w/Scott Brinker.Scott Brinker, marketing technology expert, shares insights from his latest book Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative. Learn how to apply the concepts from Scott's years of research and experience as is president and CTO of ion interactive, and author of chiefmartec.com to market your business better.
2016-04-2527 min
Business Owners Radio28 MARKETING | How to market your business smarter and faster. w/Scott Brinker.Scott Brinker, marketing technology expert, shares insights from his latest book Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative. Learn how to apply the concepts from Scott's years of research and experience as is president and CTO of ion interactive, and author of chiefmartec.com to market your business better.Listen and subscribe on Apple Podcasts, Spotify, Google Podcasts, and Stitcher. Website | Facebook | Twitter
2016-04-2527 min