Shows
Creative Agency Account Manager PodcastTop 10 tips & insights from the podcast in 2024, with Jenny PlantWelcome to episode 127. Thank you for listening in 2024. Looking back at this year, I’ve been reflecting on the superb guests I’ve had on the show. I thought I’d select a handful of soundbites from this year’s podcast episodes to share with you.This isn’t a comprehensive list - there have been so many standout moments - but these clips include tips, advice, or insights that stayed with me. I’ve shared 10 soundbites that I hope you find as useful or insightful as I did.Stick around until the end to hear a clip from one of...2024-12-0925 min
Own ItHow Sharon Toerek from Legal+Creative, Owns ItOn this week's episode of Own It, we’re talking to Sharon Toerek from Legal+Creative. It is a firm focused on marketing law, advertising law and intellectual property law for creative people. She and the company are based in Cleveland, Ohio.We talked about the legal side of our business, her journey to ownership and so much more. We are super excited to have her on the podcast. We know you’ll learn as much as we did from this episode.Thanks for listening to this episode of OWN...2024-11-1836 min
The Social ComplexEp 57 - Creator Copyright and AI Law Progress with Sharon ToerekEver wondered who really owns that last post you made on social media? Is it yours, or does the platform hold the rights? And what happens when influencers and content creators post on your behalf? The world of content ownership is more complex than ever, especially with the rise of AI in the marketing industry. To help us navigate these murky waters, we're joined by Sharon Toerek, Founder and CEO of Toerek Law, a national law firm specializing in intellectual property and marketing law for agencies and their clients.Sharon is the Founder and CEO of Toerek...2024-08-1344 min
Endless Coffee Cup: Digital Marketing EducationProtecting Your ContentWhether you're a freelancer, consultant, or a full-time employee, you'll deal with contracts that affect content ownership and how you can use what you create. Our guest, IP lawyer Sharon Toerek, highlights the critical elements every content creator needs to consider when drafting contracts, from intellectual property rights to defining deliverables, deadlines, and payment specifics.For those dealing with brand sponsorships, influencer agreements, or creating digital courses, Sharon explains the growing complexities of comparative advertising and the legalities of using memes and other pop culture references in marketing.Website: https://SiteLogic.comLearn...2024-06-1348 min
Build a Better Agency PodcastGetting up to speed with the new FTC non-compete rule with Sharon ToerekThe FTC has recently passed regulations against non-compete clauses on a federal level in all work contracts. Starting in the fall of 2024, agencies will have new rules to comply with regarding their employees and independent contractors. This will be a big shake-up for many agency owners, but luckily, Sharon Toerek is always by our side to walk us through any new legal requirements that hit us unexpectedly. In this episode, she covers a lot of ground on how agency owners can comply with the new FTC non-compete rules for both employees and independent contractors. ...2024-06-1046 min
Destination On The LeftBusiness Growth and Thought Leadership, with Nicole Mahoney and Sharon ToerekOn this episode of Destination on the Left, you’ll hear my conversation with Sharon Toerek about the importance of finding your niche and how growth happens once you commit to it. We also discuss how becoming a thought leader in your niche leads to new relationships and opportunities. While this interview centers around building a marketing agency, I’m sure you’ll find value in the insights we share in our discussion. What You Will Learn in This Episode: Why having a clear vision is crucial for agency leaders and how it helps in mak...2024-06-0556 min
Sell With AuthorityHow to Get Your Money, with Sharon ToerekI am thrilled to welcome our guest expert, Sharon Toerek, back to this episode of Sell With Authority. It’s her fourth time appearing on the show with us, but for those who are meeting her for the first time, she’s the Founder of Toerek Law and the host of the podcast “The Innovative Agency”. Sharon is also Predictive’s wicked smart intellectual property attorney and has reviewed and advised us with our client agreements and created our buy-sell and partnership agreements. She has been helping professionals in the advertising, marketing, and creative services industries p...2024-05-2245 min
The brndBrief PodcastHow to Navigate AI: Balancing Human Connection and Tech Integration Across IndustriesThis special episode of The brndBrief Podcast, we bring together discussions about the integration of AI and technology across various industries, exploring how it impacts creativity, customer experiences, and business operations. Key points include:📌 Balancing Human Connection and Tech Integration: The crucial role of human involvement in shaping technological progress, ensuring alignment with customer needs and preserving authenticity across sectors like beauty, fashion, marketing, and film production.📌 Enhancing Customer Experiences: The role of AI in enhancing customer experiences through...2024-05-1039 min
The Growth FireMitigating the Legal Risks of AI Content With Sharon ToerekSharon Toerek is the Owner and Founder of Toerek Law, where she dedicates her practice to advising independent marketing and creative services agencies on protecting and monetizing their intellectual capital. A marketing law attorney with extensive experience in copyright, trademark, and content protection, Sharon offers strategic counsel on licensing, brand protection, social media, and advertising compliance. She is a sought-after speaker at top industry events, including INBOUND, Content Marketing World, and MAGNET Global Agency Network, empowering professionals to recognize legal risks and uphold their rights. Recognized for her contributions, Sharon was inducted into The American Advertising Federation (A...2024-05-0637 min
Endless Coffee Cup: Digital Marketing EducationAI, Generative Works, and Copyright LawsIf you use AI to generate content, but that content plagiarizes someone else's work - can you be held liable? We answer that question and more with intellectual property attorney, Sharon Toerek. As AI technology evolves at breakneck speed, so do the complexities around the ownership of AI-generated content. We cover the difference between copyright and registered copyrights, and the rights of content creators and their works.Sharon outlines the implications of using AI tools in our creative endeavors. How much can you rely on AI if you plan on protecting your work? Also, can...2024-04-1750 minThe brndBrief PodcastHow to navigate the legal side of creativity with Sharon Toerek of Toerek LawThis episode of The brndBrief Podcast features guest Sharon Toerek, Founder and CEO of Toerek Law, a national intellectual property and marketing law firm that specializes in helping creative professionals in the advertising and marketing industries protect, enforce, and monetize their creative assets. In this conversation, Sharon addresses the legal side of the creative industry, emphasizing the significance of safeguarding intellectual property.Key points include:📌 Importance of Intellectual Property: Sharon discusses the significance of intellectual property as a business asset and highlights the necessity of...2024-03-2919 minSell With AuthorityBuilding Profitable Agency-to-Agency Alliances, with Sharon ToerekI am thrilled to welcome our guest expert, Sharon Toerek, back to this episode of Sell With Authority. It’s her third time appearing on the show with us, but for those who are meeting her for the first time, she’s the Founder of Toerek Law and the host of the podcast “The Innovative Agency”. Sharon is also Predictive’s wicked smart intellectual property attorney and has reviewed and advised us with our client agreements and created our buy-sell and partnership agreements. She has been helping professionals in the advertising, marketing, and creative services industries protect and monetize...2024-02-2140 min
Everything SpeaksHow to Bring Clarity and Positive Relationships to Your Contracts, with Sharon ToerekSharon Toerek is Founder of Toerek Law, where she leads her national law practice on helping advertising, marketing and creative services professionals protect and monetize their intellectual capital and manage the legal implications of their marketing and advertising work. Sharon provides proactive, strategic counsel to communications, marketing, advertising and creative agencies on legal and business issues they face continually in their work, including: -agency-client relationships, including agency service contracts -agency-freelancer relationship management -trademark and brand protection matters -influence marketing, social media and content marketing legal compliance -copyright protection, licensing and transfer of creative...2024-01-2545 min
The Strategic Communicator Podcast with Dan FarkasCarla Vallone and Sharon Toerek on Personal Crisis and Managing Your BusinessHow do strategic communicators manage a crisis when it involves themselves or the people they love?Sharon Toerek and Carla Vallone are two of the bravest people you'll meet. They share how to manage personal trauma while trying to run a business and what we can do to protect ourselves during times of turmoil. From managing staff to figuring out insurance, listeners will leave with a different way of thinking about their business. Bios:https://www.linkedin.com/in/sharontoerek/https://www.legalandcreative.com/https://www...2024-01-2434 min
Leader GenerationEP78: AI In Marketing: Navigating Legal & ComplianceGrab your earbuds and settle in for a conversation with Sharon Toerek, an expert in intellectual property and marketing law. She talks about legal and compliance issues with emerging technologies, with a special focus on generative AI.
Host Tessa Burg joins Sharon to discuss how AI is reshaping the services agencies can offer. Together, they explore how to set up the right policies, use AI responsibly, and have transparent conversations with clients to manage risks.
While legal topics might not usually grab your attention, Sharon makes them interesting while delivering important information for anyone in...2024-01-2333 min
People SolutionsEpisode 52: Legal Implications of Using AIIn our latest podcast episode, Sue talks with Sharon Toerek of Legal + Creative about the legal implications of using AI in business applications. Listen in as we discuss:
Who owns what goes in and how to protect what comes out
Avoiding unintended consequences and liabilities
What you should be thinking about when adopting AI in your work or in your hiring practices
Creating policies and standards
Sharon has provided access to her AI Resource Center for our listeners. If you have questions about using AI in your hiring or performance management process, give Sharon or STM a...2023-12-1421 min
Creative Agency Account Manager PodcastHow agencies are navigating the legalities of AI use, with Sharon ToerekWelcome to Episode 91.This episode is for you if you're interested in how the AI landscape is changing for agencies and what you need to know from a legal perspective about your use of AI. I chatted with Sharon Toerek, Founder and Owner of Legal + Creative| Toerek Law. The topics that we covered include:- the ownership of the outputs- potential protection of your inputs- designing policies and contracts, including clauses that will cover your freelancers and relationships with contractors, and not to mention your strategic partnerships with other agencies. ...2023-08-0837 minBuild a Better Agency PodcastThe legal impact of AI-generated content on your agency with Sharon ToerekAI-generated content is rapidly finding its way into professional spaces and changing the way we work forever. This fact is especially important for creative agencies that are quickly realizing there could be legal implications for using AI to create work proposals, creative IPs, legal documents, and more. And like most legal questions, the answer to “Can I use AI to generate work for clients?” is, “It depends.” We’re in such a gray area with AI right now that the legal system hasn’t had a chance to catch up to technological advances. So how do agencies protect them...2023-05-1546 min
Creative Agency Success ShowLegal Strategies For Protecting Your Brand, Content, and Transactions with Sharon Toerek “I love having the opportunity to help an agency owner see how much easier their lives can be, how much bigger their bank accounts can be, if they put a little time and attention into being proactive about putting measures in place, such as making sure their teams are well trained about the legal issues that matter to them and the work that they put out every day.” -Sharon Toerek The finer details of this episode:Benefits of proactive contract management for agency ownersExploring Common mistakes in agency legal contractsThe benefits of working with a lawyer who un...2023-04-1034 min
Experts SpeakProtecting Your Ideas So They Don't Get Stolen with Sharon ToerekIdeas are a dime a dozen... but they may be worth millions. Attorney Sharon Toerek reveals why you should protect your intellectual property and create a valuable asset for your business. This is a vibrant conversation about a very valuable topic. Learn more about Sharon at: LegalandCreative.com, or listen to her podcast, or connect with her on LinkedIn.
2023-03-0729 min
Hands-Off CEOStreamline Your Legal Decision-Making with Sharon ToerekIn this week’s episode of Hands-Off CEO, Sharon Toerek discusses how to streamline legal decision-making in your business. She joins host Mandi Ellefson to share insights on setting up systems for making informed legal choices and delve into the importance of master service agreements and key components of a legal service agreement. You will also learn practical tips specifically for agencies and gain a deeper understanding of how to separate CEO involvement in day-to-day operations. Sharon Toerek is a marketing law and IP lawyer serving agencies through her company Legal + Creative | Toerek Law. She is also the...2023-02-0239 min
Agency Rainmaker TVHow Agencies Turn IP Into Revenue With Sharon ToerekOur agency rainmaker of the week is Sharon Toerek. Sharon is an intellectual property and marketing law attorney, with a national Firm based in Cleveland, Ohio. She devotes her legal practice at Toerek Law to helping creative professionals protect, enforce and monetize their creative assets. Sharon has a particular concentration of clients in the advertising, marketing and creative services industries, and counsels them on legal issues including copyright and content protection, licensing of creative content, trademark and brand protection matters, marketing agency service contract issues, freelancer contract issues, social media issues, advertising compliance, and direct marketing regulations.
S...2023-01-2630 min
The Agency Profit PodcastHow to Create More Profitable and Less Risky Client Relationships, With Sharon ToerekQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Sharon’s LinkedIn linkedin.com/in/sharontoerekSharon’s Twitter twitter.com/SharonToerek...2022-12-1426 min
The Thoughtful Entrepreneur1361 - Finding the Gold Standard with Legal and Creative's Sharon ToerekIn this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Principal Owner of Legal and Creative and Toerek Law, Sharon Toerek.Legal and Creative work with independent marketing agencies and digital marketing across the US. They help business owners monetize their intellectual capital and advertise and manage its legal implications. Sharon shared examples of rules or laws that people don't take seriously in the business focused issue and peer IP-focused issue perspective. She further explains when marketing agencies would need to consult a legal agency. According to her, agencies' intellectual property is their...2022-10-2818 min
Agency for Change : A Podcast from KidGlovChangmaker Sharon Toerek, Principal Owner, Legal + CreativeToday’s guest is Sharon Toerek, principal owner at Legal + Creative, which helps marketing and ad agencies protect their assets and turn their intellectual property into revenue.Welcome to Agency for Change Podcast! 2022-09-1431 min
Agency TalkThe Importance of Legal in Your Agency (feat. Sharon Toerek)In this episode of Agency Talk, Marcus Murphy and Tim Burke talk with Sharon Toerek. Sharon is an agency lawyer who works with Conduit Digital. In this exclusive interview, Sharon tells us how important it is to have your legal in order at your agency.2022-08-0230 min
The Progressive Agency PodcastTurning Intellectual Capital into Revenue, with Sharon ToerekSharon Toerek, Principal of Toerek Law, focuses her law practice on helping professionals in the advertising, marketing, and creative industries monetize their intellectual capital and manage the legal risks of their work. She joins me on the Progressive Agency podcast to describe how she helps agencies protect their intellectual property. Hear insights about: Why it’s vital agencies negotiate good, solid, strong contracts with their clients How Toerek Law counsels agencies on IP protection issues The ever-evolving landscape of data privacy regulations, why they continue to change, and how they impact social media marketing When growing ag...2022-07-2724 min
The Digital Agency Growth PodcastSharon Toerek on Your Agency Legal ToolkitYou may think you have your contracts for clients and you think you have all your boxes ticked - but you are probably missing something very important. Do you have all the client contracts and other legal bits for your toolkit? You’ll find out in this episode! It’s always helpful to have Sharon Toerek on to talk about the changing landscape of legal, and especially today to discuss why you need more than a contract or your boxes have been ticked. This week, episode 134 of The Digital Agency Growth Podcast is about your business legal toolkit! ...2022-06-0840 min
Marketing Mistakes (And How To Avoid Them)Increase Your Revenue By Leveraging DataIn today’s episode, Stacy sits down with Matt Bailey, who is the Lead Trainer and Founder of SiteLogic, an agency that teaches companies how to leverage both data and logic in their marketing practices. Matt has trained some of the biggest brands around — from Disney to Yamaha, Microsoft, and more. He is also the host of the marketing podcast “Endless Coffee Cup,” and has written three books. The two chat about Matt’s journey from real estate to digital marketing. They also touch on the pros and cons of Google Analytics, as well as the importance of asking questions...2022-02-1534 minMarketing Mistakes (And How To Avoid Them)What To Know About Influencer MarketingIn today’s episode, Stacy sits down with Nathan Piland who is not only one of our agency team members, but a music artist and a social media influencer, who has built a very engaged audience of over 4.2 million on TikTok. The two discuss the ins and outs of influencer marketing. Nathan shares what he thinks influencers should look out for when working with a brand, and also, why he believes brands should generally let influencers have more of a say in creating branded content. He also shares what the first steps are in becoming an influencer, as well as...2022-02-0840 min
Small Agency Talk ShowMust-have legal documents for your agencyThis week, regular panelist Sharon Toerek of Toerek Law joins Chip Griffin to talk about 5 critical legal documents that your agency needs.
Many agency owners don’t spend much time thinking about legal issues until a problem arises, but a little bit of time spent putting the correct paperwork in place can often make those challenges easier to handle — or even prevent them in the first place.
Sharon walks you through the things that you should work with your lawyer to develop and how putting them in place will help you out.2022-01-1736 min
On Top of PR with Jason MuddMarketers and Data Privacy with attorney Sharon Toerek, Toerek LawSend us a textOur guest is Sharon Toerek, intellectual property and marketing law attorney and owner of Toerek Law, a national law firm based in Cleveland, Ohio. Five things you’ll learn from this episode:Common data compliance mistakes companies makeWhat General Data Protection Regulation (GDPR) is and its effects on marketers in the United StatesThe importance of a team that can look at consumer data from a marketing, legal, and technological point of viewQuestions brands should be asking to ensure responsible data practicesWhy marketers should have a response plan in pla...2021-12-2133 minBuild a Better Agency PodcastBeing smart about your agency through the right legal tools with Sharon ToerekEvery week I get an email or three from an agency owner asking me if I have a contract template or some other legal document that they can just copy and use. My response is always the same. For a few hundred or thousand dollars – do not put your entire agency at risk. It’s dangerous and short-sighted for an agency to use someone else’s agreement as a template. They need to be built for your agency, your clients and your particulars. But when is a DIY approach acceptable? What, exactly, is a “done with you” model? And how can yo...2021-03-291h 03
Agency BlueprintSeason 1 | Ep 10 | Creative Ways To Get Into Legal with Sharon ToerekIn this episode, Robert Patin speaks with Sharon Toerek from Toerek Law about legal issues facing creative agencies. Covering Topics of Intellectual Property, MSA Negotiations, Freelancer Agreements and Exclusivity. Legal compliance should be at the core of your agency strategy. To have a legal checkup with Sharon go to: https://mailchi.mp/legalandcreative/donewithyoulegalcheckupLinkedin: https://www.linkedin.com/in/sharontoerek/Website: http://www.legalandcreative.com/Episode Links and Episodes: 00:17 To Download Your Free Copy of The International Best Selling Book "The Agency Blueprint" just click this...2021-03-1922 min
The ClimbEp #63 - Legal advice for Agency owners with Sharon ToerekEp #63 - Legal advice for Agency owners with Sharon Toerek - Jon and David discuss Jon's interview with Sharon about how Agency owners need to approach their legal documents such as Master Service Agreements and Proposals and more.2021-02-241h 10
B2B GrowthInnovating Your Revenue SyndicationIn this featured episode, Sharon Toerek chats with Jeff Pedowitz, President and CEO at The Pedowitz Group.
Use the following links to subscribe in your favorite podcast player:
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If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify. 2020-10-2650 min
B2B Growth#Agency 21: 3 Marketing Strategies to Toss & 3 to Keep w/ Patricia Beitler & Abigail SierraIn this featured episode, Sharon Toerek chats with Patricia Beitler, President at Velocitas and Abigail Sierra, Director of Content Strategy at Velocitas. Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Google Podcasts Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.2020-09-2800 minB2B Growth#Agency 20: 5 Ingredients to Agency Growth w/ Grayson LafrenzIn this featured episode, Sharon Toerek chats with Grayson Lafrenz, Founder and CEO at Power Digital Marketing. Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Google Podcasts Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.2020-09-1400 minB2B Growth#Agency 18: Performance-Based Marketing w/ Robert GlazerIn this featured episode, Sharon Toerek chats with Robert Glazer, Founder and CEO at Acceleration Partners. Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Google Podcasts Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.2020-08-3100 min
Agency JourneyAvoiding Legal Pitfalls for your Agency with Sharon ToerekSharon Toerek joins us on this week's episode of Agency Journey to discuss common legal pitfalls for digital agencies, revenue-sharing relationships, and much more.Sharon operates Toerek Law, based out of Cleveland, Ohio, and specializes in intellectual property and marketing law for agencies.A few of the most common legal areas that cause headaches to digital agencies include:Ownership rights to client workLiability and indemnification issuesPortfolio display rightsIndependent contractor agreementsOwnership Rights to Client WorkWhile it's standard practice that clients will ultimately own the work produced by...2020-08-2436 minB2B Growth#Agency 17: ROI-Driven Marketing w/ Mike KrassIn this featured episode, Sharon Toerek chats with Mike Krass, Co-Founder and CEO at MKG Marketing. Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Google Podcasts Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.2020-08-1700 minB2B Growth#Agency 16: What Being a “Values-Based” Agency Really Means w/ Ben HermanIn this featured episode, Sharon Toerek chats with Ben Herman, President and Co-Founder at Mad Fish Digital. Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Google Podcasts Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.2020-08-0300 min
The Digital Agency Growth PodcastSharon Toerek – How to Stay Ahead of Your Agency’s Legal BlindspotsSharon Toerek is the Principal of Toerek Law. She is an intellectual property and marketing law attorney, with a national firm based in Cleveland, Ohio. She devotes her legal practice to helping creative professionals protect, enforce and monetize their creative assets. Sharon also hosts her own show, The Innovative Agency Podcast. Some things we covered: […]2020-07-2935 minB2B Growth#Agency 15: Lessons in Innovation from a Late Blooming Entrepreneur w/ Keith ScandoneIn this featured episode, Sharon Toerek chats with Keith Scandone, Creator of O3 World. Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Google Podcasts Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here.2020-07-2000 minB2B Growth#Agency 14: Content Paralysis: What It Is & How to Avoid It w/ Xenia MunteanIn this featured episode, Sharon Toerek chats with Xenia Muntean, Co-Founder and CEO of Planable. Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Google Podcasts Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.2020-07-0600 minB2B Growth#Agency 12: Why Niches Are Your Agency’s Path to Innovation w/ David SearnsIn this featured episode, Sharon Toerek chats with David Searns, CEO of Haley Marketing. Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Google Podcasts Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You...2020-06-2200 minBuild a Better Agency PodcastNavigating the complex legal issues that agencies face with Sharon ToerekMost agency owners would put attorneys in the cost column. Until they get into legal trouble. Then, they quickly realize how much they could have ultimately saved if they’d been a little more proactive and worked with an attorney before they got into hot water. But with the right attorney who specializes in agencies and understands our world, you can navigate common legal obstacles while saving hundreds of thousands of dollars. My guest is AMI’s go to attorney, Sharon Toerek. Sharon’s depth of expertise in our world makes her an invaluable resource for agencies who ha...2020-06-0857 min
Chats with ChipCWC 57: How PRSA Counselors Academy helps agency owners (featuring Chuck Norman)Most agency owners find value in talking with their peers and understanding the challenges that they share in running PR firms. The PRSA Counselors Academy is a special interest group within the Public Relations Society of America that brings together agency entrepreneurs through events and other programming.
The Immediate Past Chair of Counselors Academy, Chuck Norman, joined Chip to talk about the group and how it brings benefits to agency owners. In addition to his volunteer role, Chuck is also the owner of S&A Communications.
In this episode, you will learn more about Chuck’s...2020-02-2026 min
Marketing UpheavalProtect your IP and Cover Your Company From Legal IssuesHey, everyone, this is Rudy Fernandez from Creative Outhouse. If you're in marketing, Sharon Toerek is someone you want on your side. She's an attorney who specializes in legal challenges Marketing Agencies run into. For example, she talks about the kinds of legal documents you should have ready to go anytime you pitch or approach a new client, and where people in marketing make their biggest mistakes. This episode will make you ask questions like, “Hmm, if a freelancer does work for me, who owns that work?” Well, you know, if you don't have your legal agreements in order, you...2020-02-1932 min
The Chats with Chip PodcastHow PRSA Counselors Academy helps agency owners (featuring Chuck Norman)Most agency owners find value in talking with their peers and understanding the challenges that they share in running PR firms. The PRSA Counselors Academy is a special interest group within the Public Relations Society of America that brings together agency entrepreneurs through events and other programming.
The Immediate Past Chair of Counselors Academy, Chuck Norman, joined Chip to talk about the group and how it brings benefits to agency owners. In addition to his volunteer role, Chuck is also the owner of S&A Communications.
In this episode, you will learn more about Chuck’s...2020-02-1126 min
2Bobs—with David C. Baker and Blair EnnsWhat Leverage Do You Have With Client Contracts and MSAs?Blair and David share their frustrations around some contracts that they have been asked to sign, making it clear why they are not attorneys. This episode does not contain legal advice. Get a lawyer for that: Sharon Toerek Candice Kersh Jeffrey Dermer Michael Lasky2020-01-0132 minChats with ChipCWC 51: How agencies can avoid common legal mistakes (featuring Sharon Toerek)Nobody likes to think about lawyers until they need one. Agency owners are no different, but planning ahead can make a world of difference in the outcome when it comes to legal matters.
Sharon Toerek, founder of Toerek Law and host of The Innovative Agency podcast brings a wealth of knowledge and experience on agency legal issues to the latest episode of Chats with Chip. She shares her experience and insight with listeners to help avoid common mistakes.
Among the topics that Chip and Sharon discuss:
Client contract structure and principles
Freelancer agreements
Brand...2019-12-3025 min
For Immediate Release PodcastHow agencies can avoid common legal mistakes (featuring Sharon Toerek)Nobody likes to think about lawyers until they need one. Agency owners are no different, but planning ahead can make a world of difference in the outcome when it comes to legal matters. Sharon Toerek, founder of Toerek Law and host of The Innovative Agency podcast brings a wealth of knowledge and experience on agency legal issues to the latest episode of Chats with Chip. She shares her experience and insight with listeners to help avoid common mistakes. Among the topics that Chip and Sharon discuss: Client contract structure and principles Freelancer agreements Brand protection California's new law on independent...2019-12-2325 minThe Chats with Chip PodcastHow agencies can avoid common legal mistakes (featuring Sharon Toerek)Nobody likes to think about lawyers until they need one. Agency owners are no different, but planning ahead can make a world of difference in the outcome when it comes to legal matters.
Sharon Toerek, founder of Toerek Law and host of The Innovative Agency podcast brings a wealth of knowledge and experience on agency legal issues to the latest episode of Chats with Chip. She shares her experience and insight with listeners to help avoid common mistakes.
Among the topics that Chip and Sharon discuss:
Client contract structure and principles
Freelancer agreements
Brand...2019-12-1825 min
Chats with ChipHow agencies can avoid common legal mistakes (featuring Sharon Toerek)Nobody likes to think about lawyers until they need one. Agency owners are no different, but planning ahead can make a world of difference in the outcome when it comes to legal matters. Sharon Toerek, founder of Toerek Law and host of The Innovative Agency podcast brings a wealth of knowledge and experience on agency legal issues to the latest episode of Chats with Chip. She shares her experience and insight with listeners to help avoid common mistakes. Among the topics that Chip and Sharon discuss: Client contract structure and principles Freelancer agreements Brand...2019-12-1825 min
The Customer Experience Podcast33. What Your Marketing Team's Doing That's Probably Illegal w/ Sharon ToerekAfter “What’s the meaning of life?”, here’s the next most important question: Do I need permission to repost this? Can’t answer the first one for you, but the second one is a gigantic yes. I sat down with Sharon Toerek, Intellectual Property and Marketing Law Attorney who helps creative professionals protect, enforce and monetize their creative assets. Her work with small advertising and marketing entrepreneurs is driven by her understanding of customer experience. “Customer experience means to me that at the end of the day, at the end of the transaction, did the customer feel heard? Did they feel see...2019-09-0336 min
Marketing Mistakes (And How To Avoid Them)Influencer Marketing Law with Sharon Toerek | LegalIn the first episode of our brand new “Duo Podcast” series, Stacy sits down with Sharon Toerek of Tourek Law. Sharon is an intellectual property and marketing law attorney and discusses the legal “do’s” and “do not’s” of Influencer Marketing.
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Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support2018-10-3151 min
THRIVE Podcast: Your Agency Resource | Hosted by Kelly CampbellEP 31: Top 3 Contractual Gaps for Agencies, with Sharon ToerekThe post EP 31: Top 3 Contractual Gaps for Agencies, with Sharon Toerek appeared first on Kelly Campbell.2018-10-1700 min
THRIVE: Your Agency ResourceEP 31: Top 3 Contractual Gaps for Agencies, with Sharon ToerekThe post EP 31: Top 3 Contractual Gaps for Agencies, with Sharon Toerek appeared first on Kelly Campbell.2018-10-1718 min
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing AgenciesWhich Areas of Your Agency Need Legal Protection? with Sharon ToerekLegal Protection: Which Areas of Your Agency Need It? It’s not a matter of if but when a legal issue arises for your agency, are you prepared? My guest today is an Intellectual Property attorney who focuses on helping marketing agencies with their legal protection to ensure all aspects of their agency stays protected. In this episode, we’ll cover: What legal mistakes to avoid. Which areas of your agency need legal protection. 3 contract loopholes you need to watch for. Your agency’s biggest asset (other than your team, of course) is your intellectual propert...2017-01-1823 minBuild a Better Agency PodcastEpisode 6: Legal protection for today’s agency, with Sharon Toerek.Sharon Toerek is an intellectual and property law attorney. Her national firm, Toerek Law, works with clients all over the country, devoting time to helping creative professionals protect, enforce and monetize their creative assets. Sharon consults with clients on legal issues surrounding copywriting, content protection, licensing of creative content, trademark and brand protection, and more. She is the former President of the American Ad Federation (AAF) Cleveland and serves on the American Association of Advertising Agencies (4As) Legal Consultant panel. What you’ll learn about in this episode: The most common legal concerns agencies ha...2015-11-1843 min
Onward NationEpisode 69: Prepare for tomorrow, with Sharon Toerek.Sharon Toerek is Principal of Toerek Law, a national intellectual property and marketing law firm focused on helping professionals in the advertising, marketing and creative services industries protect and monetize their intellectual capital, and manage the legal implications of their marketing and advertising work. Toerek is also a frequent speaker to professional organizations, advertising agencies, in-house marketing teams, on marketing industry legal issues.
Secret -- timesaving technique
Sharon prepares for tomorrow with a tactical pen to paper approach, which has a calming effect. ONWARD!
Daily habit that contributes to success
2015-09-1600 min
COSESharon Toerek - WTAM 1100 - May 1, 20122012-05-0103 min
COSESmall Business Summit - Sharon Toerek - February, 20112011-02-0701 min