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The Smart Downloader - Latest Products Reviews & TipsStef Hamerlinck – Brand Strategy Research – Free Download CourseStef Hamerlinck – Brand Strategy Research – Free Download Course Get a deep dive into brand strategy research. Get this course here => https://www.greatxcourses.com/courses/brand-strategy-research-by-stef-hamerlinck-free-download-course All …
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2024-02-2909 minThe Smart Downloader - Latest Products Reviews & TipsStef Hamerlinck – Brand Strategy Fundamentals – Free Download CourseStef Hamerlinck – Brand Strategy Fundamentals – Free Download Course Get deep understanding of the key concepts that drive brand strategy and its relation to marketing and business strategy. …
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2024-02-2902 min
Let's talk brandingThe new reality, key trends in 2024 with Will Posket and Rachael Higgins.Show notes* Discover the full trends report here* Rachael Higgins on LinkedIn* Will Posket on LinkedIn Summary* 🚀 Back to the Pod: Host Stef kicks off the year chatting with Will Posket & Rachael Higgins about 2024's hot branding and marketing trends. Time to dive in and learn!* 🤖 AI & Truth-Seeking: Will and Rachael talk about AI's rise and its impact on branding. Brands need to be authentic and truthful in an "era of cheap fakes." Think Dove's 'Cost of Beauty' campaign – realness is key!* 🤪 Embrace the Absurd...2024-01-2942 min
Merkverhalen#5 Stef Hamerlinck - Van Ontwerper naar Merkstrateeg en de Sea of Sameness ontspringen (o.a. met Brand Mascots).Merkstrateeg en Ontwerper Stef Hamerlinck spreekt de meest interessante merk-experts in zijn eigen podcast Let's Talk Branding. En daarmee is hij natuurlijk zelf een intrigerende gast voor Merkverhalen.In deze aflevering bespreken we zijn groei van ontwerper naar merkstrateeg en hoe onderzoek (kwalitatief en kwantitatief) een belangrijke basis vormt voor zijn no nonsense branding aanpak.Stef ziet een groot gat in de markt waar het gaat om het opnieuw omarmen van de entertaining factor die merken mogen hebben (als tegengif voor het alsmaar serieuzer moeten zijn) en wekt met zijn enthousiasme en praktische inslag de...2024-01-221h 06
Let's talk brandingThe creator mindset with Alex AntolinoIn this episode, we explore the power of the ‘creator mindset’ with creative director turned creator Alex Antolino. It’s a deep dive into the creator economy and what brands can learn from people like Mr. Beast. Looking for a summary? Scroll down and you’ll find the AI summary of the transcript. Find Alex on Instagram, LinkedIn or Youtube.The brand audit templateAs a brand strategist, I’ve often noticed that a brand audit is one of the most overlooked and valuable services for a brand. Check out my fresh brand audit temp...2023-03-1948 min
The BS Show#9: Stef, myself, and ChatGPT discuss the 2023 Super Bowl Commercials.For anyone new here, I’m the founder of Woo Punch, a brand consultancy rooted in evidence-based brand design. I write about the evidence that debunks brand purpose, differentiation, brand love, loyalty marketing, customer personas, color psychology, mission statements, customer engagement, AdTech, and “hustle culture.”Want to chat about your advertising? Schedule a free intro call.Latest Episodes*You can also listen on Google Podcasts, Pandora, Stitcher, or wherever you listen to your favorite podcasts.Watch the Video for a Better Experience.This might be the last episode for a whil...2023-03-0637 min
The BS Show#8: Yes, Design Thinking (& Innovation) is Bullsh*t - Part 3In Part 2 of our Design Thinking series, we discuss why Design Thinking is a poor tool for innovation and Austin reveals his alternative oversimplified hexagons for success.Visit the episode page to watch the video or follow along with any relevant images (by scrolling down to the bottom of the episode page).In Part 3, we discuss:* The three primary pitfalls of Design Thinking as a tool for innovation.* Why Apple and Steve Jobs have never been design thinkers (despite Design Thinking enthusiasts pointing to them as Design Thinking gods)....2022-12-1434 min
The BS Show#7: Yes, Design Thinking (& Innovation) is Bullsh*t - Part 2Austin goes even deeper into the pitfalls of our obsession with innovation for brand growth. He also starts making the case against Design Thinking as a tool for innovation, even if innovation is the magic bullet Clayton Christensen and others say it is.Visit the episode page to watch the video or follow along with any relevant images (by scrolling down to the bottom of the episode page).In Part 2, we discuss:* The reality of innovation.* The myth of IDEO's success.* The biases that led to Innovation's popularity.2022-11-2335 min
The BS Show#6: Yes, Design Thinking (& Innovation) is Bullsh*t - Part 1Visit the episode page to watch the video or follow along with any relevant images (by scrolling down to the bottom of the episode page).Austin has wanted to debunk Design Thinking for years now, but with everyone so sensitive to its critique (including some potential clients), his case had to be very strong. And yet, there are so few critiques of Design Thinking and even less research into its effectiveness.Throughout 3 episodes of The BS Show Austin critiques what few have. Design Thinking and Innovation. He will combines the critiques of Natasha Jen (designer), Le...2022-11-0832 min
The BS Show#5: Do We Really Need Marketing? Yes. Even Tesla.Visit the episode page to watch the video or follow along with any relevant images (by scrolling down to the bottom of the episode page).“Advertising is the price you pay for having an unremarkable product or service.”-Jeff BezosReally???A few thoughts:* Why is Amazon one of the biggest paid advertisers in the world today? Does that mean they are suddenly unremarkable?* Almost every seller on Amazon has always advertised their products, even if Amazon themselves didn’t invest in paid advertising once upon a time.2022-10-0336 min
The BS Show#4: Absurd Branding Press ReleasesVisit the episode page to watch the video or follow along with any relevant images (by scrolling down to the bottom of the episode page).Check out Austin’s slide presentation detailing the most ridiculous lines of recent Toys R’ Us, Velveeta, and KFC press releases below (including his personal translations of what they’re actually saying).For more from Austin Franke, visit brandingbullshit.com & woopunch.com. For more from Stef Hamerlink, visit letstalkbranding.com. This is a public episode. If you would like to discuss this with other subscribers or get access...2022-09-0638 min
The BS Show#3: Critiquing "Clever" BillboardsWe discuss some bad/good examples in OOH (out of home) advertising. We also discuss a Toys R' Us rebrand press release and the ridiculous Staples logo reveal.Visit the episode page to watch the video or follow along with any relevant images (by scrolling down to the bottom of the episode page).For more from Austin Franke, visit brandingbullshit.com & woopunch.com. For more from Stef Hamerlink, visit letstalkbranding.com. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes...2022-08-2333 min
The BS Show#2: Breaking Bad & Better Call Saul Advertising AnalysisVisit the episode page to watch the video or follow along with any relevant images (by scrolling down to the bottom of the episode page).Is Saul Goodman's advertising strategy in Breaking Bad and Better Call Saul effective? You bet it is!Stef and Austin explain why Saul's commercials would have likely killed in real life!We also look at local lawyer David Gruber, a real-life Saul Goodman in Milwaukee, WI (my home), who has leveraged his own cheesy persona and tagline for over 13 years.Bonus: Stef dabbles with AI branding...2022-08-0935 min
The BS Show#1: Naming & Designing the New ShowVisit the episode page to watch the video or follow along with any relevant images (by scrolling down to the bottom of the episode page).In our first live episode, we kept it off the cuff* and jumped in without a name or a brand. Then, after about 15 minutes of chatting, we settled on The BS Show. We even created our first meaningless distinctive brand asset! It’s a duck, by the way…*Staying true to our plan to remain off the cuff, we also forgot to check our audio levels. We’ll #dobetter next time...2022-07-2727 min
Let's talk brandingStef Hamerlinck - Going in houseAlan, the company I'm working for. If you're interested in learning more about brand strategy research, check out my latest course here. Use PODCASTLTB and get a 20% discount. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com2022-03-1425 min
Talking BusinessStef Hamerlinck | The Legend of the Hamerlinck Threshold | Talking Business E7Stef Hamerlinck is a branding specialist & podcast host. He helps you solve problems in marketing & branding.MORE ON STEF• Stef's Courses: https://let-s-talk-branding.teachable...• Stef's Twitter: https://twitter.com/stefhamerlinck• Stef's Podcast: https://www.letstalkbranding.beYR SOCIALS• Site: https://YounglingResearch.com• Twitter: https://twitter.com/YounglingAndCo--- Send in a voice message: https://anchor.fm/talking-business/message2022-02-161h 01
Marketing Today with Alan HartBONUS: Our Biggest Marketing Lessons and Opportunities with Alan Hart and Stef HamerlinckThis is a BONUS episode from Marc Binkley and the Anstice aCast podcast where Alan, Marc, and Stef Hamerlinck discuss the year in review of marketing and their respective podcasts. ----In this year-in-review, Alan, Stef, and Marc share the biggest lessons they've learned from interviewing hundreds of the world's leading thinkers in strategy, marketing, and branding.Alan Hart, Stef Hamerlinck, and Marc Binkley have interviewed hundreds of the world's leading thinkers on business strategy, marketing, and branding. During this entertaining conversation, the three of us share some of the biggest lessons we've le...2021-12-1749 min
Brand Tuned - Rounded Business DesignStef Hamerlinck on Branding and DistinctivenessStef Hamerlinck is a brand strategist and designer living in Belgium, and host of the podcast, Let's Talk Branding. He runs his own branding studio.In this episode, we discuss what a brand is and how distinctiveness is fundamentally about making a brand stand out. Stef also shares his views on how many brand codes a business should have and gives examples for smaller and big brands to look at. We discuss:Brand strategyWhat brand and branding mean to StefDifferentiation and distinctivenessHow the context in which a brand is used impacts the brand codes to createThe 'v...2021-09-2443 min
BRANDERMANStef Hamerlinck | Let´s Define Branding | E25Stef Hamerlinck is a brand strategist and designer living in Belgium. He runs his own branding studio with a wide variety of international clients in the CPG space.In this episode, he defines Branding and explains why it matters. Stef states that not all brands necessarily have to be different and that brand purpose is overrated. He also shares some design lessons he has learned over the years in brand consultancy.His podcast 'Let's Talk Branding' is a critical exploration of all things 'brand'. It features weekly interviews with industry leaders such as Byron Sharp...2021-07-1933 min
Two Red ChairsEP 26 - Becoming a brand strategist - with Stef HamerlinckThis week I have a conversation with fellow branding designer, turned brand strategist, Stef Hamerlinck from Belgium.
Stef shares his journey of how he discovery brand strategy and his transition of thinking from being a designer to uncovering what strategy means to him and for the clients he has worked with. Both in the businesses he’s worked for and now in his own business.
Stef is always a very interesting person to chat with, especially as his perspective on what many of us know as branding may be a little different but also a li...2021-03-0930 min
The Studeo Podcast – Creative Thinking & Strategic DesignS02E06 – Ilya Lobanov, Stef Hamerlinck, Rob Meyerson – Brand Differentiation vs Brand Distinctiveness DebateA few months ago I jokingly suggested to Stef Hamerlinck that we should stage a live discussion on the branding topics we often debated on. Fast forward to today, and we made it happen – huge thanks to Stef for setting up all the technical aspects, artwork and organising us all to actually make this a reality! In this episode, I summarise and break down the key concepts we'd discussed as well as the main takeaways and book suggestions!2021-02-0926 min
Let's talk brandingGreatest hits - What I've learned so far from the podcast.In this compilation episode, I walk you through some of the most valuable lessons I've learned from the last podcast season. I connect the different lessons from brand builders such as Byron Sharp, Jenni Romaniuk, JP Castlin, and many more.Here's a list with all the episodes featured:Byron SharpJenni RomaniukPhil BardenMark PollardClaire StricketDarren ColemanWiemer SnijdersRyan WalmanRory SutherlandIf you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can a...2020-07-3040 min
Sweathead, A Strategy PodcastThe Soft Skills Of Brand Strategy - Stef HamerlinckStef Hamerlinck runs the podcast Let's Talk Branding in which Stef publicly documents his own journey to learning about brand strategy in a deeper way while coming from a design background. In this chat, we discuss Belgium and the soft skills that help brand strategy happen.
You can find Stef here http://stefhamerlinck.be/ and Let's Talk Branding here: https://www.letstalkbranding.be/
Sweathead strategy class is in session: http://courses.sweathead.co2020-07-2845 min
Let's talk brandingEpic fails in branding.In this solo episode, I walk you through some of the most 'epic fails' in branding. Mistakes I made or I see other people in the industry make. How not to execute a branding project and how to avoid those mistakes.Here are the mistakes:Not getting the category cuesGeneric brandingIgnoring the fame of brand assetsTrendy brandingThe one sock approachThe one sock approachHere are some links:Building distinctive brand assets by Jenni RomaniukHeinz rebrandKellogs rebrandIf you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe...2020-07-2141 min
Let's talk brandingRichie Meldrum - Strategy workshops: why, how and what?In this episode, we talk with writer and strategist Richie Meldrum, based in Melbourne. Richie takes us through his brand strategy process and specifically the brand workshop. Richie's thinking on brand strategy makes it very actionable and tangible.Richie's website: http://www.richiemeldrum.com/home/The strategy workshop.Where it fits in the process.Richie's blog post on workshops: http://www.richiemeldrum.com/home/project/strategyworkshopssetupandprepDifferent exercises.If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you...2020-07-1359 min
Let's talk brandingBrand naming crash courseIn this episode, I give a 'crash course' on brand naming. How important is the brand name for a brand? How do we decide whether we need a new name? And how do actually craft a new brand name? Let's find out! We talk aboutThe must-haves for a brand name:Easy to pronounce (multiple languages?)Easy to remember (2 syllables, or simple)Distinctive from competitorsCreates the right 'feeling'Can be owned (legally)Nice to havesPersonal history linksKey themes to explore, for example, 'mountaineering', ....com can be a specific need by a business owner (explore it further)No-go'sCultural s...2020-07-0651 min
Let's talk brandingJo McKinney - The value of strategy for startups.In this episode, I talk with Jo McKinney, CEO of Burns group, a leading brand transformation, and advertising company. We talk about the value of strategy for startups and how 'startup-mentality' can help big brands grow.Show notes:https://www.burnsgroupnyc.com/The value of strategy for startupsWhat startups value brand strategyBrandinformers by Burns Group: https://www.burnsgroupnyc.com/covidbrandinformersinsightsResearch and understanding the categoryWhat can big brands learn from startups? The beginners mind.If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get t...2020-06-2951 min
Let's talk brandingSelling brand strategy.In this episode, we talk about a 'hairy' subject: "selling brand strategy". We take a look at some of the most important aspects of strategic selling: mindset, conversations, pricing, positioning, ...2 bobs podcastPricing creativity, a guide beyond the billable hourIt starts with your positioiningSlowly transition into selling strategyBase your margin on: risk, resources, urgency, input of time and resourcesProposal elements: the challenge (or the problem - the solution - the approach - the investment - example of deliverablesStrategic selling is the opposite of selling.If you liked this episode, I would really appreciate a rating on Itunes. Make...2020-06-2240 min
Let's talk brandingRory Sutherland - Behavioural economics for brand builders.In this episode, I talk with Rory Sutherland, vice chairman at Ogilvy. Rory is an expert in behavioural economics. We talk about the surprising power of ideas that don't make sense and how to build better brands.We talk about:OgilvyRead this book: Alchemy, the surprising power of ideas that don't make sense.Behavioural economicsEconomic scienceCostly signaling theoryRory on TwitterBooktip: The choice factory by Richard ShottonBooktip: Presuasion by Robert Chaldini Booktip: Spent by Geoffrey Miller Booktip: Thinking fast and slowBooktip: NudgeIf you liked this episode, I would really appreciate a rating on Itunes. Make su...2020-06-1558 min
Let's talk brandingMicro and macro in brand strategy.In this episode, we zoom in and out. How can we understand 'the bigger picture' and use it for the micro-level? How macro does a brand strategy need to be? How can we research both layers? How can we find relevant insights? Let's find out!We talk about:https://www.cbinsights.com/https://www.warc.com/Welcomehttps://www.euromonitor.com/Pollfish, Surveymonkey and TypeformFor more reading on statistics: the art of statistics by David SpiegelhalterIf you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast...2020-06-0833 min
Let's talk brandingMark Pollard - Strategy is your wordsWe talk about:Mark's upcoming book: Strategy is your wordsThe amazing strategy community 'Sweatheads'The four point framework"Strategy is an informed opinion about how to win"Mark's strategy summer camp: check out the amazing course hereIf you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform for creative briefs. If you want to subscribe, you c...2020-06-011h 02
Let's talk brandingWiemer Snijders - Understanding patternsWe talk about:Wiemer's book: Eat your greens or read the review hereByron Sharp's book: How brands growSurvey designThe Juster scaleThe art of statistics by David SpiegelhalterLooking for similarities in stead of differencesPhilip Kotler, the godfather of segmentationThe link with politics If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform for creative briefs. If yo...2020-05-251h 14
Let's talk brandingMark Pytlik - Digital creativity for brandsWe talk about:Stink StudiosUsing strategySpotify year in reviewDigitial creativityIf you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount. This is a public episode. If you would like to dis...2020-05-1853 min
Let's talk brandingGiles Edwards - Sensible marketingWe talk about:Gasp! The marketing agencyThe JWT planning guide by Stephen KingGiles podcast, Call to actionGeneralist vs specialist debateThe role of marketingMedia neutrality in marketingHow research can inspire tacticsRory SutherlandBill BernbachBob Hoffman, the ad contrarianGo check out Isolated talks, it's full of amazing talks on branding and marketingHere's my talkIf you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is...2020-05-1158 min
Let's talk brandingBrand strategy for startupsWe talk about:Startups vs Small businessThe lean startupMVP: Minimum Viable ProductBalancing the branding and the marketing spendDividing the organisations in the risk-maturity quadrantCheck out the blog post hereIf you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform
for creative briefs. If you want to subscribe, you can use the code LTB and get a...2020-05-0446 min
Let's talk brandingRyan Wallman - Delusions of brandeurWe talk about:Ryans twitterRyans book: Delusions of brandeurHow brands grow by Byron SharpMark Ritson from marketingweekDave Trott's blogHow to write better copy by Steve HarrisonOgilvy on advertisingGeorge Tannenbaum's blogIf you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform
for creative briefs. If you want to subscribe, you can use the code LTB and ge...2020-04-2736 min
The Futur with Chris DoWhy Branding Matters — with Stef Hamerlinck
This episode is fiery right from the start. Chris talks with brand strategist, Stef Hamerlinck, about the nuance of branding and why it matters. Though, the two don’t necessarily agree about any of it. If you are interested in branding, strategy and enjoy a healthy debate then you will love this episode. Chris and Stef get deep into the weeds of brand purpose, brand differentiation and why it's important for a brand to be just as good as it is unique. Learn more about your ad choices. Visit podcastchoices.com/adchoices
2020-04-201h 06
Let's talk brandingThe virtues of a brand strategist.We talk about:Article by Faris on Strategy: turning uncertainty into riskThe 9 virtues: read the article here.Be curiousBe patientListenBe pragmaticExcite peopleWrite oftenLearn to presentAccept ambiguityIf you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform
for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount. 2020-04-2037 min
Let's talk brandingTom Ross - Honest marketingWe talk about:Tom's business: Design cutsTom's personal brand: InstagramMarketing for designersBuilding a communityTom's Podcast with Michael Janda: Biz BudsIf you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform
for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount. This is a public ep...2020-04-1339 min
Let's talk brandingThe value of brand strategyWe talk about:You can find the full blog post with definitions here.The value of brand strategyMark Pollard's definiton: strategy is an informed opinion about how to winMy definition of brand strategy: Brand strategy is a platform that bridges business strategy with branding & marketing. A couple of important aspects hereIf you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is s...2020-04-0631 min
Let's talk brandingClaire Strickett - the voice of the consumerTalking points: Adam & Eve ddb Customer research, quantitative and qualitativeThe relation between branding & advertising.Differentiation vs disintinctivenessThe concept of saliencyThe little red book: How brands growClaire's upcoming book: Which Wine WhenIf you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform
for creative briefs. If you want to subscribe, you can use the code LTB and...2020-03-3058 min
Let's talk brandingStef Hamerlinck - Defining your target customerWe talk about:The Youtube video Audience vs Customer vs ConsumerSegmentation pyramid by WARCHow to define target market vs customer targetWhat is a perceptual target?If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform
for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount. 2020-03-2335 min
Let's talk brandingPhil Barden - The science behind why we buyWe talk about:HeuristicsThinking fast & slow by Danial Kahneman: bookPhil's book: Decoded, the science behind why we buyThe role of neuroscience in buying decisionsThe power of brandingIf you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform
for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount....2020-03-1649 min
Let's talk brandingStef Hamerlinck - Branding vs. brandHere's the definition: Branding is the deliberate, continuous process of developing observable, distinctive, assets associated with a product or service.A mouthful, let's break that down:Deliberate: You might 'have' a brand whether you like it or not, but the act of 'branding' is intentional. It's a conscious effort to create a brand.Continuous: Branding is not a one-time effort. It's a constant act of refreshing, fine-tuning, and creation, based on consumers perception of the brand.Process: Branding doesn't happen 'randomly'. It's a process with well defined stages, building on a validated strategy process t...2020-03-0932 min
Let's talk brandingDarren Coleman - Building brand experiencesWe talk about:Darren's book: Building brand experiencesDarren's company: WavelengthUnderstanding brand stakeholdersCreating the brand experience environmentHow consumer buy with emotionIf you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform
for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount. This is a public ep...2020-03-0242 min
Let's talk brandingStef Hamerlinck - Differentiate or die?In this episode, I talk about differentiation. In branding, it seems like differentiation is the holy grail, if they zig, you zag. I want to offer a different perspective. Talking points:differentiationthe halo effect (book)how brands grow (book)building distinctive brand assets (book)category entry pointswhopper ad This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com2020-02-2432 min
Let's talk brandingDan Monheit - Understanding heuristicsHardhat, Dan's creative agencyBad decisions: a must-listen to podcast about HeuristicsBooks:Thinking fast and slow by Daniel KahnemanNudge by Richard H. ThalerIf you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform
for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount. 2020-02-1744 min
Let's talk brandingStef Hamerlinck - The purpose of brand purpose.Show notes:The Golden circle by Simon Sinekhttps://www.edelman.com/news-awards/two-thirds-consumers-worldwide-now-buy-beliefshttps://twitter.com/thetenzer/status/1222933004558966784saffron-consultants.com/insights/predictions-for-2020/https://www.forbes.com/sites/johnkoetsier/2019/11/30/record-black-friday-sales-14-growth-to-72b-in-digital-revenue/#187b30de6affIf you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform
for creative briefs. If you want to subscribe, you can use the co...2020-02-1019 min
Let's talk brandingCole Schafer - Selling your goods with pretty words.We talk about:Cole's copywriting shop: Honey CopyErnest Hemingway as an inspirationOgilvy ad with oystersVolkswagen adHow to write solid headlinesHow important copy is for brandsHow to find the right tone of voiceIf you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform
for creative briefs. If you want to subscribe, you can use the code LT...2020-02-0345 min
Let's talk brandingKatie Streten - Brand experiencesWe talk about:Imagination, the agency where Katie worksExperiential vs ExperienceMessaging and experienceHow to collaborate with different creativesResearching and gaining insightsBuilding experiences for car showsFuture of retail: EverlaneThe roller coaster eperience by Google at CESMeasuring the impact of an experienceThank you so much for listening. If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to...2019-12-2349 min
Let's talk brandingStef Hamerlinck - Mistakes in brand strategyIn this solo episode, I walk you through some of the biggest mistakes I've made or see other people make in brand strategy. How can we spot them, avoid them and create a better, more actionable brand strategy? Have fun! Here they are: Fluff: the words in the strategy are so 'floaty' that it's hard to see what you mean. Usually a lot of 'human-centered', authentic storytelling. A lot of 'purpose' driven brands are also bsMagical unicorn thinking: because of our unique story, people will come.Unrealistic: in strategy, finding the balance between 'challenging' the client an...2019-12-1626 min
Let's talk brandingJulius Støback - Understanding distinctive brand assetsWe talk about: Jenni Romaniuk's book: Building distinctive brand assetsJulius his work for Norwegian airlines: article the DrumJulius his websiteHow to research brand assetsDoing online surveys to measure 'fame' of a brand assetSonic branding as an important upcoming assetThe danger of changing a logoThank you so much for listening. If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored b...2019-12-0952 min
Let's talk brandingEls Raemdonck - Lessons from advertisingWe talk about:Dave Trott on Predatory thinkingBook: Al Ries & Jack Trout: Positioning, a battle for the mindBook: BrainsurfingUsing projective techniques to interview customersHappiness, the agency where Els is strategy director.Thank you so much for listening. If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform
for creative briefs. If you want to subscribe, yo...2019-12-0247 min
Let's talk brandingStef Hamerlinck - How to learn brand strategyWe talk about :The four levels of learning: Read - Process - Play - DoBook list herePodcast list herePodcast about restaurants: Fast forward by QSRHow education plays a roll in learning brand strategyArticle about branding vs marketingGoing beyond your bubble of knowledgeHow a brand strategy is similar to actually learning about itThank you so much for listening. If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe...2019-11-2528 min
Let's talk brandingTom Hamling - Let brands entertain youWe talk about:Tom's agency: GSD&MThe Chicken warsEmotional support chickenExperiential advertisingHow to inspire fun ideasBrands should entertainFirst & only advertisingHow to keep your client on boardThank you so much for listening. If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform
for creative briefs. If you want to subscribe, you can use the code LT...2019-11-1854 min
Let's talk brandingStef Hamerlinck - Unlocking strategyTopics discussed:Last weeks episode with JP HansonPositioning as an internal alignment toolThe hierarchy levels of strategy in the Rouser manifestoMarketing effectivenessOur agency: OllieThe different levels of impact of brand strategyThe difference between business and brand strategyHow you should not alter the business based on brand strategyHow we tend to look at companies success from a narrow perspectiveHow smaller companies have less layers of strategyHow a lot of 'meaning' and purpose in companies can be a placebo effectThank you so much for listening. If you liked this episode, I would really appreciate a rating on Itunes...2019-11-1140 min
Let's talk brandingJP Hanson - From business to brand strategyJP Hanson is the chief executive for international consultancy Rouser, a globally recognized authority on business and marketing strategy, columnist for MarketingWeek and a popular headline speaker. He has delivered keynotes at events all over the world, from Reykjavik to Mumbai and London to Dubai, always with an entertainingly no-nonsense approach. Both a marketer and a lawyer, he is known for his firm belief in critical thinking, observable evidence and complete freedom from hype.We talk about:The Rouser manifestoPositioning vs DistinctivenessLong term vs Short term brand buildingThe definition of brandingTactics vs StrategyHow to understand business...2019-11-041h 02
Let's talk brandingMichael Brenner - Content marketingMichael Brenner is a globally-recognized keynote speaker, author of The Content Formula and the CEO of Marketing Insider Group. He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael shares his passion on leadership and marketing strategies that deliver customer value and business impact. He is recognized by the Huffington Post as a Top Business Keynote Speaker and a top CMO influencer by Forbes.We talk about:What is marketing? Michael's latest book: Mean people suckMichaels company: https://marketinginsidergroup.com/A t...2019-10-2857 min
Let's talk brandingStef Hamerlinck - Researching the competitionTopics discussed: Competitor analysisThree main things to look at when listing competitors: Business, Positioning and Distinctiveness. Mapping your competitors: article on HolabriefInterbrand Best Global brand reportByron Sharp's how brands growBuilding distinctive assetsThank you so much for listening. If you liked this episode, I would really apreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here. This episode is sponsored by Holabrief, The go-to platform
for creative briefs. This is a...2019-10-2137 min
Let's talk brandingCamille Baldwin - Pattern BrandsWe talk about:The shift from Gin Lane to Pattern BrandsHow Hims, a great identity project by Gin Lane, created a certain 'style'Purposeful brands and some of the nonsense around 'why'. A funny comic showing the problem with going to high up the brand ladderThe four pillars for building your own company: Process, business, consumer, brand.Thank you so much for listening. If you liked this episode, I would really apreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights y...2019-10-0847 min
Let's talk brandingJasmine Bina - Brands with a storyHere's what we talked about:The concept bureauHow writing about brand strategy can help you attract the right clientsJasmine talks about 'Hims'Four Sigmatic, another brand we discussedIt's not about being better, it's about being different (read the article)The emergent story arc frameworkLooking at history to decide on the future of a brandA brand is an opinionThank you so much for listening. If you liked this episode, I would really apreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier...2019-09-271h 00
Let's talk brandingStef Hamerlinck - Brand performanceIn this solo episode, I talk about brand performance. Why is it important to measure the brand performance, what do we need to measure and how? I talk about some specific tools and techniques we can use. We also look at the key performance indicators for a brand (KPI's). It's a fun ride so I hope you enjoy! Here are some important conversation points:Measuring the impact you have on an organisation is importantMeasuring brand awareness before and after the project to benchmarkIt's our job to asses the current brand equity when doing a rebrandMeasuring the ef...2019-09-1638 min
Let's talk brandingGrant Owens - Beyond brand purposeIn this episode, I talk with Grant Owens, Chief Strategy Officer at Critical Mass, a digital experience design agency. We talk about the future of branding, beyond brand purpose, beyond labels, even beyond brands themselves.We talk about:Brand purposeCustomer insightsDigital experiencesBrand strategyThe future of brandingHow marketeers think to much in labelsI would really apreciate a rating or review on Itunes. If you wish to get more insights on brand strategy, feel free to subscribe to my weekly newsletter...2019-09-0951 min
Let's talk brandingPeter Van Praet - Building a brandIn this episode, I talk with a former client and entrepreneur Peter Van Praet. Peter founded 'Bavet', a successful fast-casual chain in Belgium (10 restaurants and counting). We talk about the importance of branding, how to build a brand and how creative agencies could win more clients.The importance of people: how to attract employer and keep them excitedInhouse VS outhouse creativeHow agencies can become better at serving their clientsThe importance of branding and marketingHow to keep branding freshHow a brand evolvesAs always...2019-09-0246 min
Let's talk brandingKoen Verbrugge: Measuring Brand ImpactWe talk about:Doing the same thing as other designers, but from very different perspectives.Being a bridge between what the company is and something like a creative team.Balance the creative and the business sides.What is branding for Koen, and what is marketing?How can you work better with marketing departments?What are good options from a client’s perspective?Important changes in the industry.How can you measure brands in a good way?Is your brand identity usable?Who are you, what can you do...2019-08-2658 min
Let's talk brandingStef Hamerlinck - The End of PositioningWe talk about:Loyalty: how important is it as a brand strategist?The true way to build loyalty and, more importantly, your income.If you want to re-brand, you need to do it for the right reasons.Distinctiveness versus uniqueness.What is more important than adding meaning to a brand?What is your brand’s purpose?Is being small okay?Important Quotes:“Loyalty is not the holy grail of branding.”“The bigger you are, the more loyal customers you’ll have.”“Just adding meaning...2019-08-1937 min
Let's talk brandingByron Sharp - How Brands GrowWe talk about:Byron’s book: How Brands GrowIf it’s not about positioning, then what should you be doing as a strategist?How can you build a loyal customer base?Small brands VS. big brands.How do you push through and become a brand people recognize?How do you become distinctive?What are the reasons for a re-brand?How do you know what distinctive assets you have?Important Quotes:“The real world is a weird place.”“Some things are much more impor...2019-08-1242 min
Let's talk brandingStef Hamerlinck - The Future Of BrandingWe talk about:How will AI influence jobs, and how can you make sure you’re needed in this changing industry.How the generators will improve over time, and how that relates to you as a brand designer.The argument of creativity against logo design.What kind of tone or vibe do you want to convey with a logo?Craftsmanship as it relates to brand design.We are losing our jobs more to globalization than AI.Important Quotes:“We tend to overreact when it comes to g...2019-08-0522 min
Let's talk brandingJonathan Stark - Value-Based PricingWe talk about:Jonathan’s beef with hourly rates.Clients don’t want your time, they want your results.Time is the wrong thing to focus on. What should you focus on instead?Transitioning your business away from the hourly model and to the value pricing model.The big transition: switching your mindset in the sales interview.You want some urgency from prospects. Why do they want it now?You need to ask them: “why me? Why not someone cheaper?”Be confident that what you deliver is the best out ther...2019-07-2959 min
Let's talk brandingJenni Romaniuk: Building Distinctive BrandsBio: International Director of the world-famous Ehrenberg-Bass Institute and author of Building Distinctive Brand Assets and How Brands Grow Part 2. Jenni is a leading expert in brand equity, mental availability, brand health metrics, advertising effectiveness, distinctive assets, word of mouth and the role of loyalty and growth. Through her work at the Ehrenberg-Bass Institute she has advised many of the world’s biggest brands.Jenni is an engaging and entertaining keynote speaker that has presented her research at leading industry conferences globally. Her new book Building Distinctive Brand Assets is a book for any...2019-07-2247 min
Let's talk brandingJonathan Staines - Gaining InsightsWe talk about:The study of language and how it relates to brand strategy.The ways to communicate besides words.The evolution of messaging and tone of voice.Developing and defining your own personality.What a typical brand strategy project looks like.What is a good insight?The overlap between strategy and creativity.Getting clients involved.Form a good relationship with your clients, and earn their trust.How much should a logo cost?What is the most powerful aspect of branding?If you are a...2019-07-1558 min
Let's talk brandingStef Hamerlinck - Sell Your ThinkingWe talk about:The convincing that needs to be done to help your client see the solution.The three important moments in a brand strategy process:The first is the brand workshop. It is the essential starting point for each project.The second is the truth session. Challenge all of the assumptions made in the workshop with your research.The third is the brand strategy presentation.Involve the clients in the process.First, explore the problems and research, and then begin defining the values and purpose of...2019-07-0828 min
Let's talk brandingCalle Stenqvist - Audio BrandingBio: Calle Stenqvist is the co-founder of Plan8- a design agency for music and sound. What they do is they look for different ways to make a product, experience, or brand more engaging and ultimately more human through the use of sound and music.We talk about:The combination of the music and design worlds.What clients are looking for from Plan8.What has changed since the start of Plan8.People don’t just watch br...2019-07-0143 min
Let's talk brandingStef Hamerlinck - Brand WorkshopWe talk about:Doing “story sessions” in order to learn more about the client, his story, and why he started his business.That was really brand strategy in the workshop, so it became the brand workshop.After implementing the brand workshop, clients trusted us more.Doing your brand workshop physically. You need to see them and talk to them and feel the interactions.Being physically there is an important part of the workshop.If you’ve never done a workshop, do it for a friend or sma...2019-06-2431 min
Let's talk brandingWouter Sel - Brands In MotionBio: Wouter Sel started out as an animation director, until his ambition took over and Volstok was founded with Thijs De Cloedt. Pretty soon the studio was producing intriguing animated content for TV and advertising. Today, Volstok is translating bold ideas into creative animations, producing memorable impact frame by frame.We talk about:How Wouter’s studio grew from nothing to a success.His biggest struggles with expanding.A typical project for Volstok.Instagram story animations.How animation and video relates to branding.Translating the identity into animations- th...2019-06-1742 min
Let's talk brandingStef Hamerlinck - Customer Research In BrandingWe talk about:Ideal client persona and market positioning as a designer.Should you do something you don’t believe in just for more business?Find where you strengths connect to what your clients want.Customer research.What kind of questions are you asking your clients?You need to dig deeper with your questions.See the deeper truth behind their answers.Do you need to adapt your services completely to what a customer wants?Asking questions might not get the answers you’re looking for.Don’t base y...2019-06-1029 min
Let's talk brandingMackey Saturday: Crafting Visual IdentitiesSHOW NOTESIn this episode I talk with Mackey Saturday, he created some iconic visual identities such as Instagram, Oculus and Luxe. We talk about how he creates visual identities with his studio, what he learned from working with design legends Chermayeff & Geismar & Haviv and much more.Bio:Mackey Saturday (born 1985) is an American designer and typographer whose work includes logos for Instagram, Oculus and Luxe. He runs his own design firm and was formerly a principal at New York City design firm Chermayeff & Geismar & Haviv.We talk about:2019-06-0350 min
Let's talk brandingFredrik Öst - Make enemies and gain fansIn this episode I talk with Fredrik Öst, founder of Snask, one of my favorite branding agencies. We talk about creating brands that make enemies and gain fans.Bio:"Freddie" was adopted to Sweden after being found outside a police station where he lived for 6 months. In the army they found out his heart is twisted backwards and an EKG will read it as if he’s dead. His love for design began with a job he took on creating posters and cover art for a local record label. After being told that they nee...2019-04-291h 00
Let's talk brandingQ&A: Getting authority in designIn this episode I answer some of the questions I receive weekly. I talk about the value of design, how to facilitate and build authority with your design clients.Thank you Jeffrey, Ruben and Juliane for the great questions!What is the value of design without strategy?How can you facilitate a workshop with your clients.How can you do a workshop with a company of one.How to translate attributes to design.How you can use moodboarding to define a common language with your clientHow can...2019-04-2034 min
Let's talk brandingMichael Johnson - Branding with purposeIn this episode I talk with one of my branding heroes, Michael Johnson, founder of Johnson Banks, author of Branding in five and a half steps and thought leader on brand strategy and design. We take a deep dive into brand strategy, design and how to bridge that gap.Michael's latest book: Now try something weirder is coming out by the end of may but you can get a chance to win an exclusive hand-signed copy before it releases. Join the give-away here.We talk about:Michael's agency: Johnson Banks2019-04-1459 min
Let's talk brandingStef Hamerlinck - Using your creativity in strategyI talk about:Business language and how it is used to 'fake' expertiseLearning the fundamentals of brand strategy before you can break the rulesHow I started using my designer skills in the strategy phaseHow we are different from business strategistsIf you have any questions about strategy, branding or design, feel free to answer your question here. I will try to answer all your questions in the monthly Q&A episode. Looking forward to hearing your voices! This is a public episode. If you...2019-04-0622 min
Let's talk brandingDouglas Davis - Creative strategy and the business of designIf you would like to get a chance at winning the book, join the give-away on letstalkbranding.be/douglas In this episode, we talk about:Douglas his story, working at multiple advertising agenciesThe end of the DOT.com bubbleDouglas plays the role as my therapist, where we talk about my dilemma being a designer that becomes more and more of a strategistFeatures, benefits, insightsThe article Douglas mentions: https://www.adweek.com/agencies/design-experts-weigh-in-on-ddbs-and-joans-new-visual-identities/What makes a good briefOvercoming the fear and doing...2019-03-311h 02
Let's talk brandingDavid C. Baker - the business of expertiseIf you are interested in learning more about the business of expertise, I'm giving away a free copy of the book, signed by David. You can visit letstalkbranding.be/davidWe talk about:Positioning your creative businessThe 2bobs podcast PricingEntrepreneurshipStrategy vs executionTaking risksDavid's book: the business of expertise (affiliate link)David also recommended 4 sources on positioning:Blair Enns: https://www.winwithoutpitching.com/about/David C. Baker website Philip MorganTim Williams of Ignition...2019-03-2542 min
Let's talk brandingEli Altman - Brand namingWe talk about:Eli's studio: a hundred monkeysNaming mistakesThe importance of naming for logo designHow to protect your name, legallyHow to work with clients on namingEli's book : Don't call it thatIf you are interested in winning a free copy of the book, signed by Eli, visit letstalkbranding.be/eli This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com2019-03-1858 min
Let's talk brandingNeil Barrie - Influential brandsSome of the topics we discuss:A purpose is not a messageThe difference between marketing and brandingTwentyfirstcenturybrandCustomer researchThe competitive value of branding in Neil's whitepaperI would really appreciate it if your rate the show on Itunes. If you are looking for more weekly insights on brand strategy, please subscribe to the newsletter here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com2019-03-1152 min
Let's talk brandingWim Ballieu - Balls & GloryWe talk about:storytellingbranding and marketinginternal brandingrepeating the same message, over and over againlistening to your customershow to be innovativefinding your whythe role of designersidentity designYou can check out Wim's brand, Balls & Glory, here. If you wish to reach out to Wim, you can find him on LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com2019-03-0454 min
Let's talk brandingS03 E06 Geoff McAllister - Transforming your design business> Geoff was a former student of my online course on brand strategy: Activate your strategic brain. After he did the course we started talking and it was inspiring to me how Geoff started transforming his own business Studio Alumni and applying it in his own way.In this episode we take a deep dive into the challenges and benefits of transforming your business from a graphic design studio to a branding studio where strategy is at the essence of what you do.It's amazing to hear how Geoff is evolving his process and...2019-02-2551 min
Let's talk brandingLTB S03 E05 Leland Maschmeyer - Systems thinkingIn this episode I talk with Leland Maschmeyer, chief creative officer at Chobani and co-founder at Collins. Leland is a widely celebrated designer, recognized as most influential designer by HOW magazine, he has worked with brands such as Chobani, Spotify, Instagram and much more. We talk about Leland's experiences when founding Collins, working in house at Chobani and Leland's vision on Systems thinking.Topics:The story of how Leland met Brian Collins and they co-founded CollinsThe rebrand at ChobaniThe Spotify redesignThe difference and similarities between strategy, systems thinking...2019-02-1833 min
Let's talk brandingLTB S03 E04 Adrian Belina - Immersive brand experiencesIn this episode, I talk with Adrian Belina, Partner & Executive Creative Director at Jam3, a studio that creates groundbreaking digital experiences. We talk about how to create work that is 'cutting-edge' and how to stay ahead, the recent Fyre festival doc, where he gets inspired, how to create immersive brand experiences and much more.Here are some of the topics and links:Jam3, Adrian's studioHow Adrian attracts new clientsHow to keep innovatingThe Fyre festival documentary (Netflix)How you need to convince clients to not copy others...2019-02-1151 min
Let's talk brandingLTB S03 E02 Allen Adamson - Shift aheadIn this episode I talk with Allen Adamson, co-founder of marketing agency Metaforce, writer of Shift Ahead and Brand Simple. We talk about how brands can stay relevant in this fast-changing world.It's a nice conversation and Allen brings some great examples and ideas to the table. We talk about:When it's time for a brand to shiftBrands that did not shift in timeHow we as designers can help clients shiftThe evolution of branding, marketing and advertisingIf you are interested, check out Allen's book: Shift...2019-02-0451 min
Let's talk brandingLTB S03 E02 Jefferson Perky - Crafting identities for PerkybrosIn this episode I talk with Jefferson Perky, founder and creative director at, you guessed it, Perkybros. Perkybros is one of my favorite studios and me and Jeff have a wonderfull conversation about finding inspiration, working with clients, choosing the right typefaces, Perkybros weird fascination with animal mascots and much more.Find out more about Jeff and his awesome team at Perkybros.We talk about:Presenting workFinding the right typefaceBuilding a small studio and keeping it smallFinding inspirationHow to build cases2019-01-2948 min
Let's talk brandingLTB S03 E01 Chris Do - The art of conversationIn this episode, I talk with the amazing Chris Do. We have a meaningful conversation about, well... conversations. I asked Chris how he was able to develop his skills as a conversationalist, how he developed 'the art of conversation'. We talk about 'how to prepare' for conversations, how to get in the right mindset, how to shift conversations and much more. In the end, we go on a bit of tangent and talk about user experience, the future of the futur and razorblades. Enjoy!You can find Chris Do at the Futur's website, youtube, twitter or...2019-01-2245 min
Let's talk brandingLTB S02 E15 The most valuable branding lessons from season 2In this episode, I walk you through some of my key takeaways from season 2. This season was jam-packed with great people; from Marty Neumeier to Steve Wolf, Camille Baldwin and much more. In this lesson, I take you through some of the most valuable lessons learned. At the end I drop in a big spoiler for the first episode of season 3.I talk about my conversations with Marty Neumeier, Camille Baldwin, Mark Kingsley, Steve Wolf, Alex Antolino, Graham Robertson, Fabian Geyhrhalter, Armin Vit, Mark Pollard, Summer Teal Simpson Hitch and Melinda Livsey.Have...2019-01-1920 min
Let's talk brandingLTB S2 014 Camille Baldwin - Launching brands at Gin Lane“Brands, Put your money where your mouth is.”In this episode I talk with Camille Baldwin. Camille is a really interesting woman, as director of brand development at Gin Lane, she has created some amazing brands with her team. We talk about launching brands, strategy and much more. You can find the full excerpt below the sponsored message.We talk about:How Camille ended up at Gin Lane, an awesome studioAvoiding cliché’s in strategy and messagingWorking with startupsHow to...2019-01-1652 min
Let's talk brandingLTB S2 013 Mark Kingsley - Strategy director and designerStrategy is the identification of context.In this episode I talk with Mark Kingsley. Having directed at companies such as Collins, Landor and Ogilvy he has a lot of experience. He also did a lot of design work for Blue Note, Atlantic and the Guggenheim museum. We talk about the history and future of strategy and design, Mark’s strategic work for Ogilvy and some really fun anecdotes.You can find the full transcript below the sponsored message on this page.We talk about:2018-11-2256 min
Let's talk brandingLTB S2 012 Graham Robertson - Beloved brandsChange the pace of your thinking.In this episode I talk with Graham Robertson, author of the awesome book 'beloved brands' and over 20 years of experience at companies such as Coca-Cola, Johnson and Johnson, General Mills,… He knows his stuff. We talk about the rise of smaller brands, learning about your consumer, finding brand purpose, Mc-donalds, Nike and much more.We talk about:His amazing book ‘beloved brands’The rise of small and mid-size brands or ‘craft' brands as Graha...2018-11-0743 min
Let's talk brandingLTB S2 011 Haraldur Thorleifsson - Ueno founderBuilding skyscrapers.In this episode I talk with Haraldur Thorleifsson, founder and CEO of Ueno, one of the most inspiring agencies on the map today. We talk about the struggles and joys of building an agency, developing acompany culture and brand and the future of Ueno.We talk about:The unique story of UenoBecoming a CEO as a designerGetting the right type of clients...2018-10-0352 min
Let's talk brandingLTB S2 010 Marty Neumeier - Brand MasteryThe dance between business and design.In this episode I talk with Marty Neumeier, Marty doesn't really need an introduction, he is a true thought leader when it comes to branding. Best-selling author of books such as the Brand Gap, zag and now his lates book Scramble, he is a true inspiration to me.We talk about:The evolution of branding in 4 stagesBooks: Positioning, a battle for the mind and David Aaker2018-09-2753 min
Let's talk brandingLTB S2 009 Melinda Livsey - Building a personal brandTeaching to get better.In this episode I talk with Melinda Livsey, founder of Marks and Maker and online teacher. We talk about building a personal brand, using brand strategy to improve your business, learning to refuse clients and much more. Melinda brings a lot of great stuff to the table so I hope you enjoy!We talk about:How to build a personal brandTeaching people to get betterIf you...2018-09-2049 min
Let's talk brandingLTB S2 008 Mark Pollard - Strategy is your wordsStrategy is your words.In this episode I talk with Mark Pollard, CEO of Mighty Jungle and a brand strategist. Mark has a lot of experience in the field. We talk about the importance of words, avoiding cliché's and how you can write better. Enjoy!We talk about:Mark's own business Mighty JungleWorking at Leo BurnettMarks 'Ask questions, Get answers' articleHis skillshare class, a really nice intro to brand strategyThe importance of wordsThe Jetty brandB...2018-09-0659 min