Shows
The CheckoutHow Tariffs Affect Small Businesses w/Steven Borrelli From Cuts ClothingA 145% tariff isn’t just a price hike—it’s a slow-motion business killer.
In this episode, the crew sits down with Cuts founder Steven Borrelli to talk about his viral open letter to Trump, the fallout from the latest tariffs, and how eCom brands can survive a 145% hit to their margins. We cover survival tactics, pricing strategies, manufacturer loopholes, and why most people on Twitter are getting it wrong.
In This Episode:
Why Steven’s tweet made it to Trump’s inner circle
The difference between a tariff and an embargo (and why this is the latter)
How brands are...2025-05-071h 19
This Week in StartupsCuts CEO Talks Tariffs, Figma's IPO Buzz, and a Nerd Crawler Update | E2113Today’s show: Jason, Alex, and Lon discuss Figma’s surprise IPO filing following its $1B breakup from Adobe, OpenAI’s quiet push into social networking through a Sora image-sharing feed, and how sweeping new China tariffs are wreaking havoc on ecommerce companies—impacting jobs, supply chains, and pricing. Plus: the Substack vs. Patreon battle heats up, Lyft expands internationally, and we talk to the founders of Nerd Crawler and Cuts Clothing about how policy decisions ripple through startup land. A packed show with insights founders can’t afford to miss.Timestamps:(0:00) Tariffs im...2025-04-171h 06
The Steven Borrelli PodcastNavigating Risks and Creativity in Branding with Liam CampbellIn this episode of The Steven Borrelli Podcast, we sit down with Liam Campbell, Director of Content and Brand at Cuts Clothing, to explore the nuances of building a successful brand. Liam shares his experiences and insights, from navigating mistakes in content strategy to executing incredible and innovative ideas. We delve into the lessons learned from always-on campaigns, discuss the ultimate DJ set location, and even recount an adventurous experience involving lighting up sand dunes. Throughout the episode, we discuss the importance of doing cool stuff as a core part of brand building and the dangers of...2024-07-3148 minThe Steven Borrelli PodcastMastering Creativity & Success with Garrett KingJoin us on this episode of The Steven Borrelli Podcast as we sit down with the incredibly talented Garrett King, also known as Shortstache, a renowned photographer, filmmaker, and content creator. Known for his captivating visuals and unique artistic style, Garrett shares his journey to mastering creativity and achieving success in the competitive world of content creation. In this inspiring conversation, we explore Garrett's approach to capturing stunning visuals, the challenges and rewards of a career in photography and filmmaking, tips for staying motivated and creative in a fast-paced industry, the importance of authenticity and personal branding...2024-07-1747 minThe Steven Borrelli PodcastEarly-Stage VC Insights with Kiva Dickinson, Founder of Selva VenturesJoin us as we dive into the world of early-stage venture capital with Kiva Dickinson, the insightful founder of Selva Ventures. In this episode, Kiva shares his experience managing approximately $50 million in capital and his journey in discovering and investing in high-potential startups like Liquid IV.Discover Kiva’s educational background and early career experiences, including his time at Barclay’s Investment Banking, and explore his journey from a Canadian University to becoming a co-founder and Managing Partner at Selva Ventures. Learn about the motivation behind founding Selva Ventures and the firm’s mission focused on early-stage consum...2024-06-1854 minThe Steven Borrelli PodcastBlake Pinsker Reveals Game-Changing Digital Marketing StrategiesJoin us for an in-depth conversation with Blake Pinsker as we explore the journey behind scaling a brand to remarkable success. In this video, Blake shares the strategies and insights that propelled MVMT from a startup to a $100 million acquisition by Movado Group. Discover the innovative marketing techniques that played a pivotal role in MVMT's growth and learn what the acquisition meant for Blake and the brand.We delve into Blake's career progression from VP of Marketing at MVMT to founding his own agency, Dreamlabs. He discusses key achievements and learnings from his tenure at MVMT, as...2024-06-0550 minThe Steven Borrelli PodcastLeading the Pack: Conversation with Steven BorrelliJoin us for a conversation with Steven Borrelli as he shares his journey from startup to success. In this episode, we delve into the challenges and triumphs of building a thriving apparel brand and explore the principles that have shaped Steven's winning mindset.Discover Steven's unique perspective on thought-provoking topics such as the existence of billionaires, the value of education, and the profound impact parents have on their children's futures. From questioning the societal role of extreme wealth to reflecting on the merits of traditional education, Steven offers candid insights that challenge conventional wisdom and inspire critical...2024-05-231h 11The Steven Borrelli PodcastTravisMathew's Rise to the Top: Insights from CEO Ryan EllisJoin Steven Borrelli in Episode #04 of the Steven Borrelli Podcast as he interviews Ryan Ellis, CEO of TravisMathew.Dive into entrepreneurship, leadership, and brand building as Ryan shares insights from his 16.5 years of experience. From navigating challenges to seizing opportunities, this episode is packed with valuable lessons and inspiring anecdotes.Discover the secrets behind Travis Mathew's success, the importance of the family environment in business, and the power of patience in entrepreneurship.Tune in for candid conversations, actionable advice, and exclusive behind-the-scenes stories that will leave you motivated and ready to take on...2024-05-151h 37
Ecommerce Playbook: Numbers, Struggles & GrowthGrowing Profitability ft. Steven Borrelli of Cuts ClothingIn this episode of the eCommerce Playbook Podcast, Taylor is joined by Steven Borrelli of Cuts Clothing. Steven shares how his brand, Cuts, launched as a small team focused on men's T-shirts and rapidly grew into a GQ giant.
He discusses the pivotal post-COVID era, navigating supply chain disruptions, inventory challenges, and the surge in demand for new products. He also reflects on lessons learned from launching products, understanding growth vs. seasonal items, and coordinating marketing, finance, and operations to drive cash-based marketing strategies.
Tune in as we unpack...2024-05-0945 minThe Steven Borrelli PodcastHexclad’s President Talks Growth and Gordon Ramsay | Jason PanzerIn this episode, Jason Panzer, President of Hexclad, sits down with us as we delve into his fascinating journey. Drawing from his background in investment banking, Jason sheds light on how his past experiences have equipped him with invaluable skills that fuel Hexclad's growth and success.The intricacies of investment banking and its transferable skill set, highlighting its role in shaping Jason's approach to business. From navigating complex deals to understanding market dynamics, Jason shares how his investment banking tenure laid a solid foundation for his current endeavors.Explore Hexclad's remarkable growth trajectory, from its...2024-05-081h 07The Steven Borrelli PodcastBuilding a D2C Juggernaut | Sean FrankIn this episode of The Steven Borrelli Podcast, we sit down with Sean Frank, the visionary CEO behind the meteoric rise of Ridge Wallets. From his humble beginnings at a marketing agency to becoming the driving force behind one of the most successful brands in D2C, Sean shares his incredible journey and the secrets to Ridge's unprecedented success.Starting out in the competitive world of marketing, Sean's entrepreneurial spirit led him to establish his own agency. It was here that he first crossed paths with Ridge Wallets, a partnership that would ultimately transform into an acquisition...2024-05-0259 minThe Steven Borrelli PodcastCuts' Story of Innovation & Impact | Sean ChristmanDiscover the inspiring journey of Cuts with founder Steven Borrelli and VP of Operations Sean Christman in this exclusive podcast.From customer support to product development, hear how they navigated building a thriving fashion brand, including overcoming challenges in finding suppliers in China and managing growth uncertainties. Gain insights into what sets Cuts Clothing apart, its customer connection strategy, and its focus on fostering an inspiring workplace.From hiring to the emotional toll of entrepreneurship, dive into valuable lessons for aspiring business leaders and fashion enthusiasts. Tune in for a compelling narrative of resilience and...2024-04-2440 min
The Authority CompanyThe T-Shirt Visionary: How Steven Borrelli Transformed Basic ApparelInnovators like Steve Jobs have a talent for seeing room for improvement in existing products. While computers, tablets, and phones already existed, Jobs took Apple to new heights by enhancing these devices. Similarly, Steven Borrelli tapped into this mindset when he set out to transform the basic t-shirt by founding the apparel company Cuts. In just seven years, Cuts has evolved from a t-shirt startup into a leading apparel brand under Borrelli’s leadership, selling over $250 million worth of products without any outside capital. So, what unique perspective empowered Borrelli to disrupt a ubiquitous clothing item like the t-shirt? Ho...2023-12-1235 min
The Bottom Line: Ecommerce Tactics for Profitable GrowthSteven Borrelli: How Cuts Clothing Leverage InfluencerIn today's episode, we are joined by a very special guest, Steven Borelli, the CEO and founder of Cuts Clothing. Cuts Clothing, an e-commerce fashion brand focused on work leisure, has made waves in the industry with their unique approach to influencer marketing. Steven shares insights into how they started by targeting anyone who followed the Cuts account on Kickstarter, eventually collaborating with minor league athletes like Tyler Wade and Walker Bueller, who went on to become professionals and proudly sported Cuts Clothing. Having established a solid foundation, Cuts Clothing has now been worn by top-tier athletes, including the...2023-11-1536 min
AIM PODCASTEp 112: Building Cuts with Ambition (ft. Steven Borrelli)Doug is joined by the founder and CEO of Cuts Steven Borrelli. Steven talks about his journey stepping into entrepreneurship and starting what is now one of the hottest and fastest growing clothing companies in the industry. He shares how he is able to get buy-in as a leader from not only his internal team but also influential people around the brand. Steven talks about the importance of community building and playing the long game when growing a brand. He also shares some valuable lessons he has learned along the way about business, leadership, and more.
MORE:2023-04-2039 min
Whale Informed by Triple WhaleFrom Apple Sales to Lifestyle Fashion | Steven Borrelli - CUTSSave your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this episode of "You're Not Your Roas" podcast, we speak with Steven Borelli, CEO & Founder of CUTS, a lifestyle e-commerce fashion brand. Steven shares his journey in building the brand and the lessons he learned along the way. He talks about the importance of staying focused, humility, and experience, and how he brought CUTS to the physical world. Steven also discusses the future of...2023-02-0852 min
Don't Be SourEp. 35 - Growing Cuts Clothing to 9 figures in revenueOn this travel episode of the show, we sit down with founder/owner of Cuts Clothing, Steven Borrelli to learn how he took an idea for men's fashion and made it a reality. Listen to how Cuts Clothing has skyrocketed in sales in just a few short years and the growth strategies that Steven implemented to achieve it. He discusses what was wrong in the fashion world that made Cuts a necessity for men as well as how his extreme marketing spend allowed them to hack the social media algorithm and convert sales via ads. Steven also...2023-01-3058 min
Subscribing to WellnessEpisode #61: Steven Borrelli, CutsToday on Subscribing to Wellness we are joined by Cuts Founder and CEO, Steven Borrelli. Cuts is on a mission to inspire those to compete and win in the sport of business. It was in one business meeting that Steven realized there needed to be clothing that fit well, was comfortable, but was not a suit or a button down shirt. Cuts has clothing for both men and women, designed with timeless style, versatility and comfort. We talk to Steven about the competitive landscape, how he even began making clothing and why Cuts is set up to win!
2022-11-3025 min
Stairway to CEOCutting up the Clothing Category with Steven Borrelli, the Founder and CEO of CUTS ClothingDescription: Today, Lee sits down with Steven Borrelli, the Founder and CEO of CUTS Clothing. On a mission to find the perfect t-shirt, Steven started CUTS in 2016 and has since grown the business to a hundred-million-dollar company and created a new category, which he calls work leisure. Steven talks about his childhood growing up in Washington state, to working at an advertising agency and moving back home to start CUTS. We talk about how he got his first 1000 customers, how he leans on OKRs, and why he believes in blind faith.Exclusive Deals from Our S...2022-09-201h 00
Wealthy WayBONUS CLIP: How This Shirt Makes 9 FiguresTo watch the full interview, use the link below! Confronting A $100,000,000 CEO | How Steven Borrelli Built Cuts Clothing - https://youtu.be/OZ-UjHH6wsMUse promo code: RYANPINEDA for a special discount at cutsclothing.comJoin the Wealthy Way today and get access to my free course, planner, and discord community! https://wealthyway.comWant to be coached by me on real estate investing? Apply at https://go.futureflipper.com/?el=yt-description-ff______________________________________________________Here's how my businesses can help you:For a free consultation with my team go t...2022-09-1514 min
Coffee & A Good VibeLIVE from Our Event | Panel of the Top Male Entrepreneurs ON: Scaling Brands, Selling Businesses & Investing | Jake Kassan, Josh Kaplan, Steven Borrelli, David Greenfeld & Nate ForsterJoin us for a Special LIVE Podcast recording from our second LIVE Coffee & A Good Vibe Podcast event ft a powerhouse panel of iconic Male Entrepreneurs in LA.
Meet your panel:
Jake Kassan - Founder of MVMT
Josh Kaplan - CEO of Menlo Club & Melrose Place
David Greenfeld Founder/CEO of Dream Pops
Steven Borrelli, Founder/CEO of CUTS
Nate Forster - Founder/CEO of NEOU
At this event we had founders, entrepreneurs and influencers in LA come out to network, connect and enjoy various brand activations from our incredible sponsors!
Bar sponsored...2022-03-1457 minWealthy WayBonus Clip: EXPOSING THE REAL COST OF LUXURY CLOTHESTo watch the full episode, click the link below!https://youtu.be/OZ-UjHH6wsMOn today’s podcast I had Cuts CEO and founder Steven Borrelli on, and we talked about how he’s built the brand to a nine figure company with a potential billion dollar evaluation in the near future. I’m really excited about this because not only do I get to talk business with someone who is killing it, but I actually love the Cuts brand. Right now, I’m wearing Cuts sweater and pants! Most of the clothes you see me wear in...2022-03-0903 minWealthy WayConfronting A Billion Dollar CEO | How Cuts Clothing Became A Billion Dollar Company In 6 YearsOn today’s podcast I had Cuts CEO and founder Steven Borrelli on, and we talked about how he’s built the brand to a nine figure company with a potential billion dollar evaluation in the near future. I’m really excited about this because not only do I get to talk business with someone who is killing it, but I actually love the Cuts brand. Right now, I’m wearing Cuts sweater and pants! Most of the clothes you see me wear in my Youtube videos are made by Cuts. I was just excited to come down here and see...2022-03-0649 min
The Bridge Podcast with Gabe BeaverHaving Healthy Delusion ft. Chance RileyOn today's episode we had the opportunity to interview Chance Riley. Chance is the Director of Growth at Cuts. Cuts is a growing clothing brand that's "mission is to outfit the world's most ambitious people. They design apparel with timeless style, versatility, and comfort in mind."
In this episode we dove into Chances journey. We discussed how he started at Cuts by cold emailing Steven Borrelli (CEO & Founder) with curiosity about the brand. Chance spoke about the process of delayed gratification with everything they did in the business world & having side hustles while helping build up the...2022-02-0957 min
Up Next In CommerceFeeding the Flywheel, And How to Get it Started in the First Place, with Steven Borrelli, CEO & Founder of CUTSStop me if you’ve heard this before: in business, you always need to keep the flywheel spinning. Okay, wait, don’t actually stop the podcast! I know it sounds cliche, but it’s true — to have a successful business, you need to be constantly churning out products, bringing in customers, making sales, lather, rinse, repeat. That’s the part we all know. What so many founders and business owners can’t quite figure out is how to actually get that wheel spinning at all, let alone continuously. On this episode of Up Next in Commerce, I talked with S...2021-12-2343 min
Passione InterMercato, Inzaghi, Zhang: l'INTER del Futuro secondo Michele BorrelliL'addio di Antonio Conte, l'arrivo di Simone Inzaghi, Suning, Steven Zhang e il calciomercato: tutte le ultime news di casa Inter e il punto con le previsioni sul futuro dell'Inter di Michele Borrelli di Inter Fan TV. Get on the email list at passioneinter.substack.com2021-06-2040 min
It's The Bearded Man76. Steven Borrelli : Always OnSteven Borrelli is the CEO + Founder of CUTS. Topics: Whats kept the fire / passion alive : Creating a brand / movement for his future self Scaling from a 1 man dream team to a team of 26 people and implementing “Best Ideas Win” with the company Biggest challenge as a CEO / Founder : Maintaining culture while scaling the business Limiting Inbox time & using a whiteboard in his office help him stay focused on the day ahead of him Best advice for aspiring brands: Focus on community building “Always On” CUTS YouTube Series Playing catch with Mariano Rivera First CUTS pop up ev...2021-03-221h 15
Coffee & A Good VibeSteven Borrelli: CUTS Clothing | Building A One Billion Dollar Brand, Life & RelationshipsSteven Borrelli is the Founder and CEO of Cuts Clothing. A premium T-Shirt brand based in Los Angeles, California that is worn by top male celebrities, professional athletes and the driven, confident, contemporary men!
From leaving an amazing full-time job F/T job in advertising to move back in with his parents and start a company in his parents basement - this episode is everything to showcase the making of a true entrepreneur and CEO.
Steven walks us through the journey of building a One Billion Dollar brand and following his passion to create the mo...2021-01-1145 min
The Main ThingWho Do You Think You Are?My inspiration today comes from Pastor Steven Furtick and his book "Unqualified." The concept is simple; God uses EVERYONE, even broken people, to do big things!
When we are in quarantine, it can be easy to fill our minds with negative thoughts. I dive into how we can all overcome these thoughts and I explain how the "third words" we say about ourselves really do matter! How you view yourself is key to success in this world.
Don't ever give up, there are greater things still to come.2020-04-0521 min
Tuesday Morning CoffeeThe Process Of Building a Billion Dollar Brand w/ Steven BorrelliFor most people to walk away from an ideal job in advertising , move back into their parents house at 25 and start a T-shirt brand would feel like a massive step backwards, but when you know you've got something special, it's an easy decision. Today on the show I'm sitting down with Steven Borrelli founder and CEO of Cuts Clothing, a premium T-shirt brand based out of Los Angeles, California, that is quickly taking over the closets of entrepreneurial and ambitious guys around the world.
Steven and I chatted about all things creative and business while...2019-11-0548 min
International Business RadioMarc Borrelli with British-American Business Council of Georgia at Atlanta Euro Chamber Mixer on International Business RadioMarc Borrelli with British-American Business Council of Georgia at Atlanta Euro Chamber Mixer on International Business RadioMarc Borrelli, Vistage ChairHelping CEOs grow their businesses, increase their profits, and obtain better work-life balance.https://www.linkedin.com/in/marcborrelliEvents Committee ChairBritish-American Business Council of Georgiawww.babcga.orgThis interview was recorded live at the International Euro Chamber After-Hours Business Mixer in Atlanta. Hosted by members of the Belgian, British, Swedish and Dutch business community in Atlanta, Georgia. Including the Netherlands American...2017-08-1102 min
Baseball Pitching: The FixWill Stephen Strasburg Need Another Tommy John Surgery?In this episode of "The Fix," Joe Janish and Angel Borrelli discuss Stephen Strasburg's elbow soreness and limited range of motion, and why those symptoms could suggest another UCL tear and Tommy John surgery in Strasburg's future. Angel also connects Steven Matz's shoulder strain with his elbow bone spur, and suggests what Nathan Eovaldi could have done to avoid his second Tommy John surgery. In the "Teaching Moment," Angel offers the 7 most important muscle groups a pitcher should focus on in strength training. Finally, in the "Location" segment, Angel has an easy tip t...2016-08-3057 min
Baseball Pitching: The FixThe Fix for Dallas KeuchelAfter winning the AL Cy Young Award in 2015, Houston Astros pitcher Dallas Keuchel is suddenly struggling -- his velocity is down, command is off, and he's fatiguing by the fifth inning. Baseball pitching motion troubleshooter Angel Borrelli investigates Keuchel's mechanics and finds both a flaw that is common with pitchers at all levels and a fix that can be easily applied. Also in this episode, host Joe Janish asks Angel what pitchers should do when they suffer from forearm tightness, citing Mets pitcher Steven Matz's forearm and elbow issues. During the "Teaching Moment," Angel and Jo...2016-05-2857 min