Shows
The Venture PodcastScott Barker - Co-Founder of GTMfundAfter 15 years of running at full speed, Scott Barker recently sold everything he owns to travel the world. We’ve had a lot of founders on the show, but very few are willing to talk openly about the cost of chasing big goals for long periods of time.Scott is the co-founder of GTMfund, an early-stage venture firm backed by 350+ top GTM leaders. In this conversation, Scott talks candidly about:The mentality that made him successful - but also nearly destroyed himHow easy it is to lose yourself in co...
2025-12-2653 min
The GTMnow PodcastVC 2: How Cassie Young Picks Winners Before They Even Leave Their JobsCassie Young is a General Partner at Primary Venture Partners, a $1B AUM early-stage firm in New York backing category-defining SaaS, fintech, and vertical software companies. Before investing, she spent 15 years as a GTM operator, serving as Chief Revenue Officer at Sailthru and later Chief Customer & Commercial Officer at Marigold (Campaign Monitor, Sailthru, and other martech brands), where she scaled global sales, marketing, and customer success organizations.Today, Cassie leads investments while also running Primary’s Impact program, giving founders access to a 30-person team across talent, GTM, and strategic finance, and she continues to teach operators th...
2025-12-151h 09
The GTMnow PodcastVC 1: Inside the New Exit Economy: IPOs, Secondaries & AI with Meritech’s Alex ClaytonAlex Clayton is one of the clearest minds in growth-stage investing, the person elite founders turn to when the market is noisy and the stakes are high. A General Partner at Meritech Capital, Alex has built a reputation for breaking down complex businesses with uncommon clarity, from his legendary S-1 teardowns to his frameworks on power laws, secondaries, and AI-native growth. Before Meritech, he honed his craft at Spark Capital and Redpoint, backing breakout companies like Braze, JFrog, Outreach, Pendo, Duo Security, and RelateIQ. A former ATP tennis pro and Stanford team captain, Alex brings that same discipline, pattern...
2025-11-161h 06
The GTMnow PodcastGTM 168: How ZoomInfo Built a $1B RevOps Engine, The Operating Cadence Behind Breakout Growth | Tessa WhittakerTessa Whittaker is the VP of Revenue Operations at ZoomInfo, where she leads a 70-person global team powering one of SaaS’s most efficient $1B+ revenue engines. Over the past decade, she’s helped architect the systems, cadence, and AI workflows that underpin how ZoomInfo operates at scale.Tessa is known as one of the most thoughtful operators in tech, bringing structure, clarity, and rigor to how GTM organizations run. Her work sits at the intersection of data, process, and execution, proving that with the right operating cadence, even the most complex go-to-market systems can move in rhyt...
2025-10-2850 min
The LeanScale PodcastAvoid These Founder Red Flags: A VC’s Honest PerspectiveWhat do venture capitalists really look for when investing in startups? 🤔In this episode, I sit down with Sophie Buonasissi investor at GTM Fund, who brings a unique background at the intersection of marketing, growth, and venture capital. Sophie works hands-on with portfolio companies to help them scale and win in the highly competitive B2B SaaS market.We dive deep into: • ✅ The “Surfer, Wave, Surfboard” framework VCs use to evaluate startups • ✅ Why earned secrets give founders an unfair advantage • ✅ The biggest red flags investors spot during fundraising • ✅ Why execution and velocity matter more than product alone • ✅ How founders can avoid common mistakes a...
2025-10-2732 min
The GTMnow PodcastGTM 167: Competing with Giants: Inside You.com’s Battle Against OpenAI & Google | Peter GrantPeter Grant is the Chief Revenue Officer at You.com, the AI search and productivity platform reshaping how people find and create information. A veteran GTM leader, Peter has built and scaled revenue engines at some of tech’s most iconic companies — from Siebel Systems to Salesforce to C3.ai — working directly under legends like Tom Siebel and Marc Benioff. Today, he’s leading You.com’s charge against giants like OpenAI and Google, bringing precision, storytelling, and speed to the most transformative era in technology.Discussed in this episodeHow Peter defines “the biggest oppo...
2025-10-221h 09
Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and MarketingSmarter Go-to-Market: AI, Community & Content That ScalesIn this episode of Fuel Your Marketing, Arti Sharma sits down with Sophie Buonassisi, SVP of Marketing at GTMfund & GTMnow, to unpack what it really takes to scale a modern go-to-market strategy in 2025 and beyond. What you'll learn: -Why community is a GTM superpower -How to turn media into a distribution moat (not a cost center) -The 4 pillars of community value that accelerate product-market fit -Why AI helps you scale—but can't replace human creativity -Why narrative-driven marketing is your biggest blind spot -Advice for SaaS founders & marketers on channel focus, experimentation, and growth ...
2025-10-0939 min
Revenue Career LadderFrom Waitress to VP of Marketing with Sophie BuonassisiIn this episode of Revenue Career Ladder, Sophie Buonassisi shares the story of a career built not by rigid planning, but by following curiosity, leaning into experimentation, and saying yes to what felt right—even when it didn’t make obvious sense on paper.From working in public policy and waitressing in Vancouver to building growth strategies for SaaS companies and eventually landing in venture capital at GTMfund, Sophie’s path is a testament to the power of building skills horizontally and trusting the long game. She unpacks how qualitative feedback, self-led learning, and side projects helped her na...
2025-09-291h 43
Spark of AgesThe Moneyball of Go-To-Market (GTM)/AJ Gandhi, Omar Akhtar - Benchmarker, B2B Recession, Coachella ~ Spark of Ages Ep 47The B2B SaaS market is experiencing a significant slowdown with growth rates dropping, while traditional marketing channels deliver diminishing returns in an increasingly saturated landscape.• Marketing benchmarks show companies growing faster than 20% spend 10-15% of revenue on marketing, while slower-growing firms spend only 7-9%• Digital channels like SEO (search engine optimization), PPC (pay per click), and email are seeing declining performance metrics despite increased spending• Today's B2B buyer completes 80% of their journey independently, yet companies still allocate 70% of go-to-market resources to sales• "What's old is new again" – smaller, intimate events and personalized interactio...
2025-09-251h 06
The GTMnow PodcastGTM 164: 28th at Stripe → Billions: Cristina Cordova’s GTM Playbook (Linear, Notion)Cristina Cordova is a seasoned operator who has scaled some of the most iconic companies in tech. At Stripe, she built and led partnerships that became a foundational revenue engine, including the pivotal deal with Shopify. At Notion, she helped turn viral adoption into a durable distribution strategy powered by community. Today, Cristina is the Chief Operating Officer at Linear, where she’s applying her experience building high-velocity GTM engines to the next generation of developer-first tools.Discussed in this episodeWhy Cristina joined Stripe without knowing what an API wasBuilding Stripe’s early part...
2025-09-2459 min
The GTMnow PodcastGTM 163: From $2M to $50M ARR to Unicorn: How Owner Scaled with AI & Talent Density | CRO Kyle NortonKyle Norton is the Chief Revenue Officer at Owner, the fast-scaling restaurant SaaS platform valued at over $1B. Since joining from Shopify, Kyle has helped grow the company from $2M to $50M+ in ARR by instilling a high bar for sales talent, building RevOps early, and driving a disciplined go-to-market strategy. A podcast host himself, Kyle shares deep expertise on sales hiring, leadership, and GTM AI, while keeping his focus on building a generational company.Discussed in This EpisodeWhy Kyle let go of half the sales team just 45 days inThe importance of setting...
2025-09-161h 08
The GTMnow PodcastGTM 162: From PLG to Enterprise: How to Layer Sales Without Breaking What Works | Ghazi MasoodGhazi Masood is the Chief Revenue Officer at Retool, where he leads the go-to-market engine for the low-code developer platform. Previously he served as SVP & GM, Americas at Auth0 after leadership roles at Microsoft, Oracle, Polycom, and Nintex K2, and he advises several high-growth startups on GTM. A field-first operator, Ghazi specializes in layering sales onto product-led motions and building enterprise upgrade paths without breaking self-serve growth.Discussed in this episodeThe moment inbound stops being enough—and how to size the outbound gapWhy to bifurcate SDRs (inbound vs. outbound) and how to define le...
2025-09-0927 min
The GTMnow PodcastGTM 161: How to Build a GTM Roadmap (Lessons from Plaid’s $3M → $300M Scale) | Paul WilliamsonPaul Williamson is a seasoned go-to-market leader and advisor best known for helping Plaid scale from $3M to $300M ARR. As Head of Revenue, he built and evolved Plaid’s go-to-market roadmap across product-market fit, upmarket expansion, and new verticals. With deep experience aligning GTM with product, he now advises founders on sequencing bets, building forward-compatible roadmaps, and scaling revenue organizations with intention.Discussed in this EpisodeWhy GTM roadmaps should be “forward-compatible”Iteration cycles in GTM vs. product roadmapsEarly lessons from Plaid’s rudimentary qualification processRecognizing high-value clients vs. anti-patterns in inbound leadsHow daily st...
2025-09-0238 min
The GTMnow PodcastGTM 158: From Startup to $4B+ Unicorn: How Vanta Scaled Past $100M ARR and Beat 40+ Competitors | Stevie CaseStevie Case is the Chief Revenue Officer at Vanta, the $4B leader in trust management and compliance automation. Since joining in 2021, Stevie has scaled the company from sub-$20M ARR to north of $100M, navigated 40+ copycat competitors, rebuilt both pre- and post-sales engines, and led Vanta’s expansion from SMB into enterprise. A former world’s first female pro gamer turned tech sales leader, Stevie previously held senior roles at Twilio, where she helped grow the enterprise business to a $1B run rate. Discussed in This EpisodeHow Stevie’s path from pro gamer to CRO...
2025-08-1257 min
The GTMnow PodcastGTM 157: How ClickUp Scaled 17x and Cut CAC 3× — GTM Systems, Building Incrementally and Going from PLG to SLG | Gaurav AgarwalGaurav Agarwal is the COO of ClickUp, where he’s helped scale the company 17x in two years and cut CAC by 3x—all while leading across marketing, product, sales, and services. Formerly in banking and product roles, Gaurav brings a rare systems-oriented mindset to growth. He’s known for connecting the dots across GTM, scaling PLG engines, driving incrementality with rigor, and building cultures of experimentation, ownership, and speed.Discussed in this episodeWhy growth is more about systems than marketingHow ClickUp scaled 17x while reducing CAC by 3xThe cultural shifts required to align...
2025-08-0552 min
HeresyHow Max Altschuler Built Sales Hacker, Scaled Outreach, and Is Rethinking Venture CapitalMax Altschuler (Sales Hacker, Outreach, GTMfund) joins us in London to talk about building category-defining companies, investing in breakout startups, and rethinking how venture capital works.We go deep on:Lessons from scaling Outreach with Manny MedinaThe birth of Sales Hacker and the GTMfund storyHow AI is reshaping go-to-market motionsWhy GTM is the last true moat in SaaSThe tension between being a founder vs fund managerHow Max picks winners—and his take on “The Death of VC”This is a m...
2025-08-041h 08
The GTMnow PodcastGTM 156: Revenue Marketing Unpacked: GTM Lessons, AI, and What’s Really Broken in Attribution | John FernandezJohn Fernandez is SVP at Datasite, with a track record as GTM leader at Glia, ContentWise, and Diligent, having scaled teams through IPOs, acquisitions, and $1.4B in equity events. At Glia, John pioneered revenue marketing’s impact, driving 71% of pipeline and 60% of new business revenue from marketing. Connect with him for real-world GTM lessons, scaling playbooks, and unique frameworks for aligning marketing with revenue.Discussed in this Episode:How to architect a B2B marketing org that is truly accountable for pipeline and revenue, not just “influence”Aligning product, content, and campaign teams to ONE go...
2025-07-291h 04
The GTMnow PodcastMOMENT: The Next Digital Revolution: You Optimized for Humans, Now You Have to Optimize for AI | with Mike Walrath (CEO of Yext)This bonus episode explores one of the most important shifts happening in go-to-market right now: the move from optimizing for humans to optimizing for AI.Mike Walrath, CEO of Yext and former founder of Right Media (acquired by Yahoo for $850M), shares why this change is as big — or bigger — than the first wave of digital transformation. You’ll learn how AI agents are changing how customers discover businesses, why your structured data now matters more than your homepage, and what you can do to stay ahead.This is a clip from the full episode with M...
2025-07-1521 min
The GTMnow PodcastGTM 154: How AI is Reshaping Sales Tech | Lessons from Building Sales Cloud, Sales Navigator and now an AI-Native StartupDoug Camplejohn is a serial entrepreneur and seasoned executive with extensive experience in B2B SaaS and go-to-market strategies. He has previously held leadership positions at major tech companies including LinkedIn, Salesforce, and Apple before founding Coffee, an AI-first CRM platform.Discussed in this Episode:AI-powered CRM and sales automationGo-to-market stack optimization and simplificationBuilding and scaling B2B SaaS companiesRevenue operations (RevOps) and AI integrationSerial entrepreneurship and company buildingTransitioning from big tech to startup founderHighlights: 04:35 From Fliptop to LinkedIn: how Doug navigated acquisition and scaled Sales Navigator.
2025-07-0859 min
The GTMnow PodcastGTM 153: Building Technical Growth Machines & Signal-Based Selling with Austin HughesAustin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. Previously, Austin led the growth team at Ramp, where he scaled the org from 1 to 25+ and pioneered a product-led, experiment-driven GTM approach. With a background in investment banking and venture capital, Austin brings a uniquely analytical and first-principles mindset to modern B2B growth.Discussed in this Episode:Why you should run marketing like productDistribution is a startup's best friendHow Austin’s content strategy turned LinkedIn into a hyper-efficient ch...
2025-07-0148 min
Get Paid with Manny MedinaHard is a moat | Max Altschuler (GTMFund)We hosted Max Altschuler, founder of Sales Hacker and GTMfund in our studio to talk about how AI is fundamentally reshaping go-to-market strategies and why he thinks most GTM software companies are in trouble.After a near-death experience, Max made a radical life change - selling his dream home in Scottsdale and going "asset light" to prioritize nature and lifestyle over traditional success metrics. As he explains:"I really am just the happiest person when I'm in nature. I'm a better father, partner, friend, and I'm better at my job. Like I need to be...
2025-06-2046 min
The GTMnow PodcastGTM 150: 80% of Exec Roles Aren’t Posted, Here's How to Land Them Anyway with Andy MowatAndy Mowat is the Co-Founder of Whispered, and is responsible for building incredible RevOps and GTM systems at unicorns like Upwork, Box, and Culture Amp. With over two decades of experience leading marketing ops, sales ops, and go-to-market infrastructure, Andy is a true pioneer of modern RevOps. Today, he’s building tools to help tech executives collaborate on company insights, search strategies, introductions, and the deepest database of unposted GTM roles anywhere.Discussed in this Episode:- Why 80–98% of VP and C-level roles are never posted—and how to access them.- The importa...
2025-06-1148 min
The GTMnow PodcastGTM 149: How to Scale International Sales Teams with Rick KelleyRick Kelley is the former SVP of Gaming & App Monetization Solutions at Meta and Managing Director of Meta Ireland, where he led a $1B+ revenue organization & played a pivotal role in building out Meta’s go-to-market teams across North America & EMEA. Over his 15-year career at Meta, Rick was instrumental in driving international expansion, especially across Europe, the Middle East, & Africa—helping to localize strategy, scale high-performing sales teams, & bring new ad products to market. Today, he advises founders on global GTM execution, sales hiring, & how AI is reshaping the future of commercial organizations.Di...
2025-06-0346 min
Revenue RenegadesCommunity, AI, and the New VC PlaybookMax Altschuler shares his journey from media entrepreneur to VC, revealing how GTMfund leverages a powerful network of go-to-market leaders and AI-driven tools to give startups an edge. He discusses the shift from traditional ICP definitions to dynamic, signal-based targeting, the importance of tailored messaging in sales, and why go-to-market execution is the last true moat in tech. Max also unpacks current funding trends, the challenges of rapid tech cycles, and offers candid advice for founders navigating today's evolving landscape. Learn more at https://www.coffee.ai/
2025-06-0239 min
The GTMnow PodcastGTM 148: Winning Every Tech Shift from a 3X Founder (From Internet to AI)Sean Whiteley is a three-time founder and the Co-Founder of Qualified, the AI pipeline automation platform purpose-built for inbound GTM teams. Previously, he founded GetFeedback (acquired by Campaign Monitor) and Kieden (acquired by Salesforce), where he also served as SVP & GM. With over two decades at the forefront of tech’s biggest transformations—from on-prem to cloud to AI—Sean offers a rare, long-term view on how to build companies and go-to-market engines in the face of massive disruption.Discussed in this Episode:Why the speed of AI adoption outpaces every previous tech waveHow the ro...
2025-05-2754 min
SaaS SessionsS9E4 - From Community to Capital ft. Max Altschuler, General Partner at GTMfundIn this powerhouse episode, Max Altschuler - founder of Sales Hacker, former VP of Marketing at Outreach, and now General Partner at GTMfund - breaks down what it takes to build and scale B2B SaaS companies with speed and substance. Max shares his journey from being an early-stage operator to becoming a SaaS investor, unpacking the real mechanics behind GTM strategy, community-driven growth, category creation, and what founders often get wrong. This is a masterclass in strategic execution and long-game thinking for SaaS leaders.Key Takeaways –1. Betting on Fo...
2025-05-2140 min
The GTMnow PodcastGTM 147: RevOps Is a Hidden Growth Engine with Navin Persaud, VP of RevOps at 1PasswordNavin Persaud is the VP of Revenue Operations at 1Password, where he leads a 30+ person team supporting a GTM org of 450+. With over 20 years of experience across RevOps, SalesOps, and MarketingOps, including time at IBM and high-growth SaaS companies, Navin has built a reputation as one of the sharpest operators in the game. He’s known for building scalable systems, ruthless prioritization, and a clear-eyed view of how AI is reshaping operations.Discussed in this Episode:Why RevOps is the most essential team for scalable growthThe real signs that it’s time to hire your...
2025-05-2042 min
The GTMnow PodcastGTM 146: The Future of Search, AI, and Digital Presence with Mike Walrath, CEO of YextMike Walrath is the CEO and Chairman of Yext, a publicly traded digital presence platform that helps businesses manage and synchronize their digital presence across search engines, maps, apps, and voice assistants by ensuring that information like locations, services, FAQs, and brand content appears accurately and consistently wherever customers search.He also co-founded WGI Group, LLC, to provide growth capital to early and expansion stage startups in enterprise software, consumer internet and digital media industries. Previously, Michael was co-founder and Chairman of Moat Inc. which was acquired by Oracle in April 2017. In 2003, Michael founded Right Media...
2025-05-1338 min
The Hard Corps Marketing ShowMarketing is Not a Line it’s a Loop! ft Sophie Buonassisi | Hard Corps Marketing Show | Ep 426How can feedback loops become your most powerful marketing advantage?In this episode of The Hard Corps Marketing Show, I sat down with Sophie Buonassisi, VP of Marketing at GTMfund. Sophie brings a fresh and strategic perspective on modern marketing, sharing insights into how sophisticated teams are moving beyond linear funnels and embracing dynamic feedback systems to align with revenue goals.Sophie breaks down why marketing isn’t a straight line, and how building feedback loops across sales, customer success, and marketing can unlock continuous improvement and customer-centric growth. Sh...
2025-05-1347 min
The GTMnow PodcastGTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy CampbellMarcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. With over 30 years of experience scaling revenue teams across FinTech, SaaS, cloud computing, and communications, Marcy has held executive roles at Boomi and PayPal—where she led an 800+ person global team. Her deep expertise in aligning sales, customer success, and operations makes her a standout leader in the GTM space.What happens when a CRO owns the entire customer journeyDiscussed in this Episode:Ho...
2025-05-0738 min
The GTMnow PodcastGTM 144: How AI is Rewriting Product and GTM Playbooks | with Oji Udezue (CPO - Typeform, Calendly)Oji Udezue was most recently Chief Product Officer at Typeform, where he led product strategy across the company’s growing suite of tools. Previously, he was CPO at Calendly, where he helped scale one of the most beloved PLG tools in the market. Before that, he was Head of Product for Creation and Conversation at Twitter, leading core features like Tweets, DMs, and Spaces. At Atlassian, he led all communication products, including the launch of Atlassian’s first post-IPO product.Oji also spent years at Microsoft, building foundational experiences across Windows, Outlook, Hotmail, and Internet Explorer.In...
2025-04-2958 min
The GTMnow PodcastGTM 143: Why Most AI Messaging Fails and How to Actually Stand Out in a Crowded Market | Harmony AndersonHarmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. She is currently the VP of Growth and Marketing at Superhuman, the most productive email app ever made for teams. She has also led high-performing teams at Armada, Engine, Outreach, and ThousandEyes.She is deeply passionate about creating world-class marketing campaigns, leveraging data-driven strategies to accelerate customer acquisition, engagement, and retention. She also drives extreme rigor around operational excellence and efficiency, ensuring GTM teams execute with precision using repeatable and predictable playbooks. Discussed in this Episode:
2025-04-2237 min
The GTMnow PodcastGTM 142: Why Most B2B Marketing Fails (And How to Fix It) with Udi LedergorUdi Ledergor served as CMO during Gong’s rise from new SaaS startup to industry dominance. By building a playful, human-centric brand with a lighthearted tone, he captured buyers’ attention and dollars and turned them into raving fans. He helped Gong go from zero to hundreds of millions in revenue, while achieving a multi-billion-dollar valuation. His book Courageous Marketing is officially out and you can buy it below in the show notes. Discussed in this Episode:Why Marketing 'Best Practices' are broken for Brands that want to stand out.Marketers need to consider the long...
2025-04-1556 min
The GTMnow PodcastGTM 141: Timeless Growth Tips From a $7.4B Oracle Exit and Scaling Carta to $450M in Revenue | Jeff PerryJeff Perry is a truly iconic revenue leader and the Chief Revenue Officer (CRO) at Carta, responsible for core software revenue across New Business, Upsell, Cross Sell, and Customer Success. Prior to Carta, Jeff led SMB Sales at DocuSign, and started his career at Oracle, where he rose from Strategic Account Manager to VP of Sales over a decade.Discussed in this Episode:How to turn coworkers into mentors—and why it matters.Moving from enterprise sales leadership to a startup environment.Why and when to build a solutions engineering team.Th...
2025-04-0850 min
The GTMnow PodcastGTM 140: How Microsoft Scaled from $600M to $5B: The Enterprise Playbook with Hayden StaffordHayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more. Prior to joining Seismic, he served as President of Global Field Operations at Pegasystems. Before that, Hayden was Corporate Vice President at Microsoft, leading Global Business Applications (Microsoft Dynamics 365) for six years. Earlier in his career, he was an SVP at Salesforce and spent nearly a decade at IBM, ultimately serving as VP and Managing Director on Wall Street.Discussed in this Episode:
2025-04-0154 min
The GTMnow PodcastGTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray SmithRay Smith is the VP of AI Agents at Microsoft. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. Before that, he was the CEO and Co-Founder of DataHug, which was acquired by Calidus Cloud in 2016. Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies. He also shares real-world use cases from inside Microsoft and partner companies, plus how founders and operators can build or adapt in this new AI-native era.
2025-03-2558 min
The GTMnow PodcastGTM 138: The AI Advantage, Solving Sales & Marketing Alignment for Better GTM Execution with Jaleh RezaeiJaleh Rezaei is the CEO & Co-founder of Mutiny, a company reimagining the B2B buying experience by transforming transactional relationships into meaningful connections through AI-powered personalization. Mutiny helps enterprises restore the human element in modern buying at scale, and is used by some of the fastest growing companies in the world including Amplitude, Snowflake and Qualtrics. The company is backed by Sequoia Capital, Tiger Global, and CMOs of companies such as Uber, Condé Nast and Salesforce. Prior to Mutiny, Jaleh was the Head of Marketing and Business Development at Gusto, where she grew the company from 500 to 50,000 customers over 4 y...
2025-03-1854 min
The GTMnow PodcastGTM 137: The Biggest Business Turnaround You've Never Heard Of & The Growth Levers to Pull When Things Go Wrong | Cassie YoungCassie Young is a General Partner at Primary Venture Partners, a $1B AUM early-stage venture capital firm in New York that has backed category-defining companies such as Chief, Alma, K Health, Latch, Alloy, Dandy and Vestwell. Before joining Primary, Cassie was Chief Customer and Commercial Officer for Marigold (formerly known as CM Group), an Insight Partners roll-up of marketing technology software including Sailthru, Campaign Monitor, Delivra, Emma, Vuture and Liveclicker; Cassie assumed that role when Marigold acquired Sailthru, where she was Chief Revenue Officer.Prior to Sailthru, Cassie served as VP Marketing & Analytics at Gerson L...
2025-03-1156 min
The GTMnow PodcastGTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica GilmartinJessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Prior to that, she led marketing teams at an impressive array of companies, including Asana and Calendly. As the cherry on top, Jessica also built and sold a successful frozen yogurt chain in San Francisco.Discussed in this Episode:Taking an entrepreneurial approach to ownership in an organizationThe difficulty of selling to both midmarket and enterprise customersCultivating a culture of creativity and approachabilityHow to hire your first marketer
2025-03-0459 min
The GTMnow PodcastGTM 135: How Marketing Creates Million-Dollar Exits: 6 SaaS Success Stories | Katrina WongKatrina Wong is the CMO of New Relic and a top marketing leader. She specializes in launching products, entering new markets, and scaling companies to the enterprise. With 15 years of experience at Twilio, Zuora, Salesforce, and SAP, she has led award-winning campaigns and helped six companies exit successfully.Discussed in this Episode:Why you should be using "marketing sprints"Importance of operational excellence and agility in marketingThe role of marketing in preparing for a successful exitIs 'fire fast' the right approach for managing your teamsHighlights: 07:08 S...
2025-02-2555 min
The GTMnow PodcastGTM 134: When to Hire Your First Sales Reps (And How to Get It Right) with Joe DiMentoJoe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit. Before that, he was the first non-founder seller at three startups, turning early traction into a repeatable sales motion. He began his career at Google and Bain & Company and holds an MBA from Stanford GSB.Discussed in this Episode:When to hire your first account executivesKey traits to look for in early sales hiresStructuring compensation for first sales repsShould you 'hire the buyer...
2025-02-1856 min
The GTMnow PodcastGTM 133: Build your AI Outbound Machine with ChatGPT | Jordan CrawfordJordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. Jordan explains how to use AI tools like ChatGPT, Deep Research, and Claude to create your own AI workflow for prospecting accounts and creating highly targeted and extremely valuable messages for target decision-makers. Jordan demonstrates how to use the FIND (Focus, Investigate, Narrate, Deploy) process for your go-to-market strategy and how to speed this up with OpenAI's Deep Research AI tool. Jordan also shares the prompts and processes he uses when researching target accounts, messaging buyers, and driving revenue.
2025-02-111h 05
The TransactionSelling like a Real Human Being with Scott Barker - Ep. 41Selling B2B has always been hard. The crazy buying frenzy of the ZIRP era was the exception, not the rule, so if you’re expecting the current buying climate to change any time soon, you need to readjust your perspective.Scott Barker, Partner & Co-founder of GTMfund and Host of The GTM Podcast, joins Host Craig Rosenberg and special guest-host Scott Albro to talk all things sales, venture capital, and go-to-market. Scott (Barker) shares why focus can give sales reps superpowers, the outsized impact of warm introductions when building pipeline, and how focusing on un...
2025-02-0656 min
The GTMnow PodcastGTM 132: The Rise of the Operator with Casey Woo + Special AnnouncementCasey Woo is the Founder and CEO of Operators Guild, an invite-only community for professionals in strategic finance and operations roles. He is also the General Partner and Founder of FOG Ventures. He is a seasoned, multi-stage operator, bringing over two decades of experience in investment banking advisory, public equity investing, high-growth operational and military leadership roles. His last role was the CFO of Landing, where he oversaw the company’s Finance, Legal and People operations. Prior to Landing, he served as the Global Head of Strategic Finance at WeWork. Discussed in this Episode:The r...
2025-02-0449 min
The GTMnow PodcastGTM 131: Being CMO Under Marc Benioff of Salesforce, the Innovator's Dilemma and AI SDRsKraig Swensrud is the Founder & CEO of Qualified where he provides crucial experience and entrepreneurial energy to create the future of enterprise sales tech. Prior to founding Qualified, Kraig founded GetFeedback which was successfully sold to SurveyMonkey. Kraig also led marketing as the CMO of Salesforce during very formative years of the company's history. Discussed in this Episode:The parallels between the disruption caused by SaaS and AIHow pricing strategies are changing for AI productsWhy SaaS companies need to earning their renewalsThe impact of AI SDRs on your pipelineHighlights:13:26 T...
2025-01-2856 min
The Linkedin Famous PodcastTurning LinkedIn Posts into Books, Takeovers, and Deals with Max AltschulerIn the this episode of LinkedIn Famous, host Brad Zomick sits down with Max Altschuler, a true pioneer in B2B sales and personal branding on LinkedIn. Max shares his journey from founding Sales Hacker to leading marketing at Outreach, starting GTMFund a VC firm, and co-founding Operator. He offers valuable insights into how LinkedIn became a cornerstone of his success, from writing actionable sales content to building community-driven events. Whether you're a founder, marketer, or sales leader, this episode is packed with actionable advice and inspiration.What You’ll Learn in This EpisodeTh...
2025-01-2734 min
The GTMnow PodcastGTM 130: Scaling to Billions: How DocuSign, HubSpot & Canva Built Winning GTM Strategies with Rob Giglio, Canva’s CCORob Giglio is the Chief Customer Officer at Canva, where he oversees Canva’s sales and go-to-market functions. Rob brings to Canva over 20 years of industry experience leading and executing global marketing and sales initiatives. Rob joins Canva from HubSpot, where he was also Chief Customer Officer, and before that, he was the Chief Marketing Officer at Docusign. Prior to Docusign, Rob spent over ten years at Adobe, leading the global sales and go-to-market teams for their Digital Media Business Unit and holding responsibility for over $7B in revenue. Discussed in this Episode:Wh...
2025-01-211h 00
(A)bsolutely (I)ncredible PodcastAI Or Not Raises $5 Million To Stop AI Fraud, Deepfakes, And MisinformationAI or Not, a widely covered AI fraud detection platform, has raised $5 million in a seed funding round to accelerate its use of “AI to detect AI” in images, audio video and deepfakes to prevent fraud and misinformation.Foundation Capital led the round, with participation from GTMFund, Plug and Play, and strategic angel investors. The company noted 85% of corporate finance professionals now view AI scams as an “existential” threat and more than half of them have already become a target of deepfake technology.In the next two years, generative AI scams could be responsible for over $40...
2025-01-1801 min
The GTMnow PodcastGTM 129: 6 Proven Tactics Driving B2B GrowthThere's a ton of talk about what isn't working today in go-to-market. However, companies are still finding ways to grow which means there a some things that are working. In this special episode, Scott Barker is looking at some of the big themes he's seen in how the top go-to-market leaders are driving growth today. You'll hear from founders, sales leaders, and marketing leaders from G2, CrunchBase, GitHub, TestBox, Atrium, Intellimize and Kahua. You'll walk away from this episode with some great ideas from top operators on how to increase revenue, align your teams, and make a huge impact...
2025-01-1423 min
The Revenue LoungeRedefining Demand Generation: A Revenue-Centric Approach to Driving Growth ft. Irina JordanThis episode dives deep into redefining demand generation through a revenue-centric lens. We’ll explore what it takes to build a holistic, 360-degree demand gen strategy that not only fuels new pipeline but also strengthens retention and expansion efforts.Our guest today is Irina Jordan. Irina is the head of Demand Generation at Chowly. She drives Chowly's business growth by developing and executing strategies that increase the market presence and generate demand. She is also a member of GTMFund, WomeninRevenue and Pavillion.
2025-01-1431 min
Outbound Kitchen - B2B Sales PodcastOK14: How build a strong outbound culture with Prospecting Days (Guide) - Ralph Barsi, VP of Sales at Kahua📫 Subscribe to the Outbound Kitchen newsletter
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Ask: Submit your questions here (anonymous)
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📌 Ralph's guide
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Chef's specials:
What's a prospecting day?
Implementing Successful Prospecting Days
Preparing for a Prospecting Day
In this episode, Ralph breaks down how he started prospecting days at ServiceNow and used them to build scalable outbound sales cultures. He’ll walk you through how to run successful prospecting days, tackle common challenges, and get your whole company involved in driving pipeline.
You’ll learn why proactive prospecting is critical, how to avoid common mi...
2025-01-1142 min
The GTMnow PodcastGTM 128: The Death of Demos and Selling What Customers Actually Need with Fred VietFred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company's reach over the last four years. With a background that includes leadership roles at AWS, Microsoft, and Lenovo, Fred brings a wealth of experience in building high-performing teams and driving revenue growth.Discussed in this Episode:The differences between selling in APAC and North America marketsThe evolving role of partnerships and channels in software salesStrategies for effective annual revenue planningThe impact of AI on sales processes and team structuresThe future of SaaS...
2025-01-0749 min
The GTMnow PodcastGTM 127: B2B Bull$*** to AvoidEach week, host Scott Barker asks guests two key questions, and this week, we're diving into their responses to: What is one widely held belief that revenue leaders have that you think is bull$** or no longer serving us?Featuring hot takes from leaders at HubSpot, Brex, GitHub, and more, this compilation challenges the status quo and might just change how you think about volume vs. value, outbound sales, and hiring in 2025.Discussed in this Episode:The problem with putting too much weight on volume over valueIs outbound actually deadShould you hire...
2024-12-3119 min
The GTMnow PodcastGTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy YalifGuy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. As the co-founder and CEO of Intellimize (acquired by Webflow), Guy brings a unique perspective from his journey through iconic companies like Microsoft, Yahoo, and Twitter, as well as his background in aerospace engineering. Guy holds a bachelor's degree in Mechanical and Aerospace Engineering from Princeton University and an MBA from Stanford University.Discussed in this Episode:Learnings from each major company in Guy's 20+ leadership career: Microsoft, Tradeweave (first employee and executive committee), Yahoo, Twitter, BrightRoll and Intellimize. Building...
2024-12-1753 min
SaaShimiSeason C - Ep. 9: Chris Golec, Co-Founder of Demandbase & Channel99, on Account-Based Marketing and Building BusinessesChris discusses account-based marketing and shares stories about building Supplybase, Demandbase, and Channel99. BIOChristopher Golec is a seasoned entrepreneur with a record of fostering innovation and leading successful start-ups. Golec’s journey spans from his early days as a chemical engineer to becoming a key figure in the world of MarTech, with his co-founding of Demandbase, a pioneering B2B marketing platform, serving as a remarkable testament to his visionary leadership. His current venture, Channel99, has attracted funding from top-tier investors like GTMfund, Norwest Venture Partners, Jackson Square Ventures, and Bloomberg Beta.TI...
2024-12-1737 min
The GTMnow PodcastGTM 125: From Flip-Flops to a $500M Exit as CRO, Secrets to Scaling with Martin RothMartin Roth is the former CRO of Levelset, where he led the company from its first dollar in ARR to a $500 million acquisition by Procore in 2021. Currently, he's the founder of MartinRoth.com, specializing in helping startups scale from $1M to $10M in ARR. Martin brings a wealth of experience in building and scaling sales teams, developing effective go-to-market strategies, and navigating the challenges of startup growth. Discussed in this Episode:Martin's journey from selling flip-flops to leading a $500M exitThe challenges and lessons learned in scaling Levelset from $1M to $25M+ ARRInsights on b...
2024-12-101h 02
The GTMnow PodcastGTM 124: The State of Sales with Mark KosoglowMark Kosoglow is the Co-Founder and CEO of Operator.ai, a company incubated by GTMfund. Mark was employee #1 at Outreach and former SVP of Global Sales, where he helped grow the company from zero to over $200 million in revenue. He is joined in this special edition podcast episode by Max Altschuler, Founder and General Partner of GTMfund. Discussed in this Episode:The fallacy of "what got you here won't get you there" in revenue leadership.The current state of sales technology and its impact on buyer engagement.The vision for Operator and how it...
2024-12-0353 min
The Venture PodcastKyle Norton - CRO of Owner.com, Investor, and Sales LeaderKyle Norton is the CRO of Owner, one of Forbes's "Next Billion-Dollar Startups" for 2024. As a limited partner at GTMfund and Stage 2 Capital and with over 15 years of experience leading sales teams at places like Shopify and League Inc., Kyle brings a wealth of insights to the table. He also hosts The Revenue Leadership Podcast, where he interviews top sales leaders, dives deep into growth-driving strategies, and asks radically transparent questions.
In this episode, we dive into Kyle’s approach to scaling startups, hiring and training teams, and using AI in sales—packed with advice for anyone aimi...
2024-10-3155 min
The GTM Pack ShowEpisode 101: Building A Media Company In The VC SpaceIn this episode of #TheGTMPack podcast, we interview Sophie Buonassisi, VP of Marketing at GTMfund & GTMnow based in Vancouver, British Columbia, Canada.
In this conversation, we dig into:
💡 The inspiration behind building a media company in the VC space
💡 How to map media and community strategies to the fund’s overall goals
💡 How to enable sales reps to strategically use the media content created by marketing
& more!
#marketing #vc #leadership #media #gtm #community
2024-10-3026 min
Revenue Reinvention: New Pathways to ProfitabilityCultural Alignment, Driving Agility and Innovation with Eric Gilpin of G2This episode features an interview with Eric Gilpin, Chief Revenue Officer at G2 and a tech industry veteran with over 20 years of experience, including roles at Upwork and CareerBuilder. Eric shares insights on the importance of cultural alignment, the concept of “zero-daylight” for executive decision-making, and practical tips for driving business agility and innovation.About the Guest:Eric Gilpin is the Chief Revenue Officer of G2, overseeing global sales and customer success, with over 20 years of experience in scaling technology businesses, including a pivotal role at Upwork during its successful IPO and subsequent reven...
2024-10-2338 min
The GTMnow PodcastGTM 113: Operator.ai, Solving the Great Ignore and GTMfund Incubating a Company with Mark Kosoglow and Max AltschulerMark Kosoglow is the Co-Founder and CEO of Operator.ai, a company incubated by GTMfund. Mark was employee #1 at Outreach and former SVP of Global Sales, where he helped grow the company from zero to over $200 million in revenue. He is joined in this special edition podcast episode by Max Altschuler, Founder and General Partner of GTMfund. Discussed in this Episode:The current state of sales and marketing tech, with too much automation leading to spam and prospects tuning out messages.The Great Ignore, the place we have reached where buyers are i...
2024-09-1938 min
The GTMnow PodcastGTM 104: Winning with Systems and Relationships in Sales Leadership with Ralph BarsiRalph Barsi is the VP of Sales at Kahua, a leading construction management platform. Prior to Kahua, Ralph held executive roles at Tray.io and ServiceNow. While at ServiceNow, he built and led a team of 230 people across the globe, during thecompany’s growth from from $1 billion to over $4 billion in revenue. Prior to ServiceNow, Ralph was the VP of Field Operations at Achievers (acquired by Blackhawk Network) and the Manager of Sales Development at InsideView (acquired by DemandBase). Ralph serves as an advisor to go-to-market leaders at Aircover, Scale Venture Partners, TopHap, and others. He is also a gr...
2024-07-2352 min
The Revenue Insights PodcastHappy Customers Lead to More Customers with Kathleen Booth of PavilionThis week on the Revenue Insights Podcast, we are joined by Kathleen Booth, SVP of Marketing and Growth at Pavilion.
In this episode, Guy and Kathleen explore community-led marketing and its impact on pipeline growth, how data can be used to drive a community-led GTM strategy, and how to improve customer retention through cohort analysis.
As Senior Vice President of Marketing and Growth at Pavilion, Kathleen leads both marketing and sales departments in their mission to grow topline revenue. She is also a GTMfund Member, as well as an advisor at SkillCat and SmallWorld.
2024-07-0429 min
Sales Ops DemystifiedHappy Customers Lead to More Customers with Kathleen Booth of PavilionThis week on the Revenue Insights Podcast, we are joined by Kathleen Booth, SVP of Marketing and Growth at Pavilion. In this episode, Guy and Kathleen explore community-led marketing and its impact on pipeline growth, how data can be used to drive a community-led GTM strategy, and how to improve customer retention through cohort analysis. As Senior Vice President of Marketing and Growth at Pavilion, Kathleen leads both marketing and sales departments in their mission to grow topline revenue. She is also a GTMfund Member, as well as an advisor at SkillCat and SmallWorld.
2024-07-0429 min
The GTMnow PodcastGTM 100: GTMnow, Building a Media Brand on Top of GTMfundIn this milestone 100th episode, Scott is joined by Sophie Buonassisi, VP of Marketing at GTMfund and GTMnow and a key architect behind the media brand's growth. Sophie leads media, marketing and community across the fund and the media company. Discussed in this Episode:The evolution of GTMfund's media strategy to multi-channel brand.Insights on building a profitable media company within a venture capital firm.Key metrics and growth strategies for the GTMnow brand and assets.Lessons learned from acquiring and rebranding a media property.The power of community-driven content and in-person events.
2024-06-261h 06
The Cheat Code & FriendsMax Altschuler on GTM Partnership Strategies - Season 2: Partnerships - Episode # 39Hosts Josh Wagner and Justin Gray sit down with Max Altschuler, General Partner at GTMfund. In this episode, Max shares insights on category creation, leveraging creative marketing tactics, and the importance of maintaining a scrappy, resourceful mindset. Together they explore how partnerships and constant innovation can drive remarkable growth and competitive advantage.Takeaways: Revenue-Centric Mindset: Max emphasizes that revenue is the ultimate metric of success. While MQLs and SQLs are important, aligning all efforts towards driving revenue is crucial for achieving team goals.Innovative Marketing Tactics: The episode highlights that regular innovation and r...
2024-06-0437 min
The Executive Brand PodcastEarly-stage SaaS GTM with GTMfund's GP Max AltschulerMax Altschuler is the Founder & General Partner at GTMfund. GTMfund is an exclusive network of revenue leaders investing in the next wave of SaaS.In this episode, we talk about: - Early-stage SaaS GTM- Max Altschuler's Playbook for an early-stage SaaS founder trying to figure out your GTM - Common Problems with GTM - and many more topicsPodcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFHLinkedIn: https://www...
2024-05-3143 min
The GTMnow PodcastGTM 95: Going to Market in a Single Platform Ecosystem (HubSpot): Insights from Arrows' Journey with Daniel ZarickDaniel Zarick is the Co-Founder and CEO of Arrows, a collaborative customer onboarding tool built specifically for teams using HubSpot. With funding from Gradient Ventures, HubSpot Ventures, and GTMfund, Arrows. is well-positioned to become a major player in the HubSpot ecosystem.Discussed in this Episode:The benefits and challenges of going to market in a single platform ecosystem like HubSpotHow to gain traction and build relationships with key stakeholders in a crowded partner ecosystemStrategies for leveraging content marketing to punch above your weight as a startupThe power of focus and persistence in achieving outsized...
2024-05-2154 min
The GTMnow PodcastGTM 92: Unlocking $100M+ Deals, Winning in Enterprise and Chasing Customers Not Competitors with Eric GilpinDescription:Eric Gilpin is Chief Revenue Officer of G2, the world’s largest and most trusted software marketplace. In this role he oversees all aspects of G2's revenue generation, including global sales and customer success, enablement, partnerships, and revenue operations. An experienced leader with 20+ years of experience building and scaling large technology businesses, Eric joined G2 from Upwork, where he oversaw a global team of 400+ and helped lead the company to a successful IPO in 2018 (NASDAQ:UPWK) where the business scaled to north of $600 million in annual revenue in 2022 while serving 50% of the Fortune 500. Prior to...
2024-04-3050 min
The Freedom Framework ShowMax Altschuler on Minimizing to Maximize Life QualityJoin Sam Silverman on this episode of the Fully Funded Show as we sit down with Max Altschuler, the founder and general partner at GTLM Fund. Discover Max’s counterintuitive approach to doubling your wealth by simplifying your life. Dive into discussions on strategic wealth management, venture capitalism, and Max's unique insights on scaling businesses. Don't miss these valuable lessons on achieving financial freedom!Key Points From The Episode:1. Max Altschuler advocates for a simplified lifestyle to increase wealth.2. Insights into the GTLM Fund's strategy and Max's role in venture capital.3. Discussion on th...
2024-04-1839 min