Shows
Bridging the Gap: Insights & Innovations in ConstructionConstruction Podcast Journey: How Bridging the Gap Built Trust, Thought Leadership & CommunityWhat does a real construction podcast journey look like—and how can it drive trust and innovation in a traditional industry? In this episode of Bridging the Gap, host Todd Weyandt steps into the guest seat for a special crossover conversation originally aired on the Podcast Gurus podcast.
Todd shares the full behind-the-scenes story of how Bridging the Gap evolved from a rough Facebook Live series into an award-winning podcast with a global audience. He dives into the early missteps, the value of consistency, and why podcasting is such a powerful tool for thought leadership in construction....2025-08-0639 min
Response DriversBuilding High-Impact Marketing Strategies on Lean Budgets With Candace ChapmanCandace Chapman is the Fractional CMO at Pairaphrase, an AI-powered, cloud‑based translation management platform that helps businesses translate documents securely, fast, and efficiently. She excels in B2B marketing leadership, with expertise in demand generation, go‑to‑market planning, and team building for fast‑growing startups. In her role, Candace authors key company updates and thought leadership, including announcements about integrating new translation engines like DeepL into Pairaphrase's platform. In this episode… Many marketers feel the pressure to deliver big results with small budgets. How can you create high-impact campaigns, scale efficiently, and still stay ahead...2025-08-0523 min
Remarkable Content with Ian FaisonStar Wars: B2B Marketing Lessons on Winning as One with CMO at Infinidat, Eric HerzogWhen you're outgunned, under-resourced, and facing giants, success takes more than speed. It takes teamwork, message discipline, and relentless coordination.That’s how the Rebel Alliance defeats the Galactic Empire, and it’s how great B2B marketing teams win in the real world. In this episode, we unpack marketing lessons from the Star Wars saga with special guest Eric Herzog, CMO at Infinidat.Together, we explore what B2B marketers can learn from thinking like a startup, aligning cross-functional teams, and building content strategies that deliver across every touchpoint.About our guest, Eric...2025-07-1734 min
Agency BytesEp 119 – Jessica Malnik – Building Your B2B Content MoatFeaturing: Jessica Malnik
In episode 119, I sit down with Jessica Malnik, a B2B messaging strategist who’s helped over 75 founders and lean marketing teams craft content that actually gets read—and drives results. We talk about the risks of over-commoditized content in the age of AI and why a flood of “cheap” output isn’t a strategy. Jessica walks me through her signature framework, the Marketing MOAT, which focuses on Messaging, Distribution, and Content Efficiency.
She also shares practical, low-lift ways agencies can build content machines, maximize existing assets, and stay consistent without burning out. We even talk...2025-07-1427 min
Our B2B SaaS Journey18: OpenAI and Cursor use WorkOS, should we? Plus, why we are evolving our B2B sales strategy.In this episode, Mitchell and Gavin reflect on a huge milestone: SixSides has hit the six-month mark - and things are finally starting to move. They dive into a brilliant new sales call that reshaped their positioning, reveal how WorkOS helped them ship auth in record time, and unpack what it means to bootstrap while juggling other businesses.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at journey@sixsides.co...2025-07-0158 min
DesignRush PodcastThe Cost of Skipping Validation: What Founders Get Wrong About MVPsLaunching an unvalidated MVP can cost you big — sometimes six figures. In this episode, David Barlev, CEO & Co‑Founder of Goji Labs, pulls back the curtain on a strategy‑first product approach that helps founders test ideas early, fight emotional bias, and build lean, data‑driven prototypes. What you’ll learn: Why “perfect MVPs” waste time and money The powerful “castle vs shack” mindset for lean validation How the North Star Workshop helps rank features by real value Ways to prototype with AI to test early signal Why message‑market fit is as crucial as product features Watch now, and don’t forget to subscr...2025-06-2648 min
CEO Sales StrategiesHow Lean Sales Teams Use AI and WhatsApp to Scale Faster [Episode 192]What’s slowing your sales team down isn’t your people—it’s your process.In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with Frank Sondors, founder of Salesforge.ai, to explore how AI sales agents and WhatsApp automation are helping B2B teams move faster, cut CAC, and scale without overhiring.Here’s what you’ll learn:✅ Why AI sales agents outperform traditional SDRs✅ How WhatsApp delivers 10x more responses than emai✅ What it takes to build systems that...2025-06-2443 min
Funded, Now What?!TFNW Podcast Epsde 31: Marketing Strategies That Actually Drive Growth with Sakura’s Elin BreitholtzIn this episode of The Funded, Now What?! startup podcast, startup marketing expert and GrowthExpertz.com founder Andrew Lee Miller sits down with Elin Breitholtz, the visionary founder and CEO of Sakura, a wellness platform tackling the emotional health crisis through a two-sided mental health marketplace.
Elin shares her journey from personal struggle to startup mission, and how she’s now bridging the gap between wellness practitioners and individuals, while also targeting B2B clients seeking scalable employee wellness solutions.
But the real gold in this episode?
It’s the marketing strategy teardown Andrew delivers, packed with practical, battle-tested tact...2025-06-1754 min
DesignRush PodcastWhat Most Founders Get Wrong About Scaling with AIWhat Most Founders Get Wrong About Scaling with AI Too many service businesses are overhiring, overspending, and still underdelivering. In this episode of the DesignRush Podcast, Pavel Sher — Founder & CEO of FuseBase — breaks down why scaling with AI fails for most teams, and how to get it right from day one. This isn’t just about automation. It’s about building lean, intelligent systems that actually work. In episode #93, you’ll learn: Why AI agents should act like team members — not tools The two biggest mistakes founders make when scaling ops How smart client portals drive trust, retention, and revenue The...2025-06-1127 min
B2B Marketing Excellence & AI PodcastWhy Is It So Hard to Instill Trust in B2B Marketing?Episode Title: Why Is It So Hard to Instill Trust in B2B Marketing?Host: Donna Peterson, President of World InnovatorsPodcast: B2B Marketing Excellence & AIIn this powerful episode, Donna Peterson takes listeners on a personal and professional journey into one of the most important—and elusive—elements of B2B marketing: trust.With over 30 years of experience helping industrial brands build lasting relationships, Donna opens up about the hard lessons she's learned from her own mother, the founder of World Innovators, and how those lessons continue to shape the way she...2025-05-2225 min
Podcast Gurus: Interviews on Podcasting, Podcast Growth, Podcast Marketing, Content Strategy & SEOB2B Content for Niche SaaS Founders to Drive Sales Without SEO Tools Using Webinars - David RobisonLook into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of Podcast Gurus, we’re diving into how niche B2B content can become a long-term growth engine with David Robison, host of The Electrical Building Design Show and CEO of Design Master Software. David breaks down how he uses video-first content, SEO, and monthly webinars to drive sales in the hyper-specific world of electrical building design, an industry so narrow that traditional marketing data barely exists.David has positioned his company as...2025-05-2138 min
B2B SaaS Marketing Snacks86- Video in B2B SaaS marketingVideo isn’t a flashy extra in B2B SaaS marketing anymore, it’s a must-have tool that is driving serious growth and leaving old-school strategies in the dust. 95% of B2B buyers lean on video before buying, and video ads can slash CPLs by ~30%! In Episode 86 of B2B Marketing Snacks, host Brian Graf and guest CMO Julian Revorio deliver the playbook on why video is now non-negotiable in B2B SaaS today. They show you how to leverage both short and long-form videos to engage more buyers and drive conversions.2025-05-2030 min
Ahrefs PodcastAutomate $10K/Month in Tasks with AI (REAL Workflows You Can Steal) | Gael Breton (Authority Hacker)Everyone’s talking about AI in marketing. But most of it is hype, fluff, or screenshots of ChatGPT doing something useless. This episode is different.Gael Breton ( @AuthorityHackerPodcast ) shows the real systems he’s using to replace time-wasting tasks, write high-performing content, and ship more work, without losing quality.We’re talking about AI workflows that actually work in a lean, fast-moving marketing team.We cover: (00:00) Intro(01:35) AI in marketing is broken. Here's how to fix it.(03:22) Use Gemini to uncover B2B AI opportunitie...2025-05-2047 min
WLEI - Lean Enterprise Institute's PodcastGo Fast, Learn a Lot: A Conversation with Phil Green on Product-Centered Entrepreneurship
In this episode of the WLEI Podcast, we speak with product leader and angel investor Phil Green about product-centered entrepreneurship and what it takes to truly create value for customers. Since 2020, Phil has been the senior advisor for B2B and technology at Harvard Innovation Labs. Before the i-lab, Phil spent over 30 years working at various startups as a CEO, COO, CTO, and a product manager.
The conversation explores:
Some of the most exciting products and services Phil has seen come out of Harvard’s entrepreneurial community
What it takes to...2025-05-0826 minWLEI - Lean Enterprise Institute's PodcastGo Fast, Learn a Lot: A Conversation with Phil Green on Product-Centered Entrepreneurship
In this episode of the WLEI Podcast, we speak with product leader and angel investor Phil Green about product-centered entrepreneurship and what it takes to truly create value for customers. Since 2020, Phil has been the senior advisor for B2B and technology at Harvard Innovation Labs. Before the i-lab, Phil spent over 30 years working at various startups as a CEO, COO, CTO, and a product manager.
The conversation explores:
Some of the most exciting products and services Phil has seen come out of Harvard’s entrepreneurial community
What it takes to...2025-05-0826 min
Trust & Influence in B2BAI avatars & authenticity: Redefining trust in B2B marketingIn this thought-provoking episode of the Trust and Influence Podcast, host Joel Harrison speaks with Steve Mudd, CEO of Talentless AI, about the transformative impact of artificial intelligence on B2B thought leadership and marketing.Who is Steve Mudd?With a colorful career spanning roles as Marketing Director at NetApp and positions at Ogilvy & Mather, Mudd has emerged as a prominent voice in the AI marketing space. His company name "Talentless AI" encapsulates his philosophy: "You don't have to be talented to use AI. You don't have to have any particular skill. It kind of...2025-05-0245 min
The Millionaire Real Estate Agent | The MREA Podcast78. Scale the Buyer Side With a Small Team and Big Systems With Kari WyrschHow do you close 264 buyer transactions in a single year—without a massive team? That’s exactly what Kari Wyrsch has done, and in this episode, she’s walking us step-by-step through how she made it happen.Kari’s not just a rockstar agent—she’s a systems thinker, a buyer whisperer, and a deeply intentional business builder. With over 1,445 buyers represented in her career, she’s turned what many agents dread—the buy side—into a predictable, scalable, and thriving operation.We sat down with Kari to explore her exact model for running a high-volume buyer...2025-04-1440 min
VC React PodcastVC React Podcast (E31): Consolidation, Investing In Hardware, Traitorous Eight-MENA Version & More!VC React Podcast:Every week, we bring you insights and reactions from top VCs, LPs, & Angel Investors, reacting to the latest news on MENA startups, VCs, and investment rounds. ---Hosts: Ahmad Takatkah, VCpreneur. Sign up to VCpreneur Newsletter on https://www.vcpreneur.com/Jamie Lane, FWDstart. Sign up to FWDstart Newsletter on https://www.fwdstart.me/---Available on:Youtube:https://www.youtube.com/@VCReactPodcastSpotify:https://podcasters.spotify.com/pod/show/vc-react-podcastApple:https://podcasts.apple.com/us/podcast/vc-react-podcast/id1764834384Amazon:https://music.amazon.com/podcasts/bdc23d6a-4381-405d-bf59-53560c671c11/vc-react-podcast---Guests:1. Ambar Amleh, Founder & Managing Partner @ Ibtikar Fund- LinkedIn Profile: https://www.linkedin.com/in/ambaramleh/- VC Firm...2025-04-1252 min
PRmoment PodcastThe Truth: How the 2022-2024 technology recession impacted the B2B tech PR marketFor those of us who've worked in PR for looong time, there were 3 things you could rely on in public relations:There would be someone at every measurement conference who couldn’t resist the mention of AVE to start a fight/push their personal brand. There would be an endless analysis of the pluses and minuses of PRs 2 UK trade bodies. This would take up an inordinate level of discussion amongst UK PR people.And 3, the B2B tech PR sector would keep growing.Then 2022 happened. And all of that changed. We’ll leave an analys...2025-04-0439 min
Lean MarketingThe B2B Sales Playbook: Effective Strategies for Enterprise Success With David FatuscaAre you struggling to navigate the complexities of B2B sales? Do long lead times and multiple decision-makers leave you feeling stuck? What if you could transform your sales process from a bottleneck into a well-oiled machine? In this episode, Allan Dib and David Fastuca, author of "The B2B Sales Playbook," dive deep into the nuances of business-to-business sales, offering actionable strategies to shorten sales cycles, effectively manage buying committees, and ultimately, close more deals. Discover how to identify key decision-makers, address their specific concerns, and enhance the proposal submission process that makes y...2025-03-2636 min
Sales Questions Show - Brutally Honest Answers - B2B Sales answers regardless of what you sell from saas to private jetsSHOULD I LEAN TO ACTION ALL THE TIME?https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE FULL ACCESS ON DAY ONE Video Emails by Covideo = http://www.Covideo.com — SAMPLE EMAIL TO EXPENSE THE COURSE MGR, I have been listening to the brutal truth about sales podcast for...2025-03-1013 min
Women in B2B Marketing97: Lean Into the Scary: Data, Growth, and Saying Yes in Marketing - with Saima Rashid, SVP Marketing & Revenue Analytics at 6senseLike WIB2BM? Show us some love with a rating or review today! 2025-02-0545 min
Growth League PodcastBreaking Down B2B Marketing Myths | Growth League Podcast ft. Tanya Hage CoburnTanya shares her experiences leading marketing efforts in a traditional industry, her strategies for balancing innovation with lean resources, and how she's leveraging AI strategically while maintaining human creativity.2025-02-0433 min
Rockstar CMO FMThe Giving a Shit About B2B Marketing with Cathy and Robert EpisodeThis week Cathy McKnight and Ian Truscott discuss her recent trip to Adobe Max her recent article Efficiency: How Ticking Boxes Leads to Mediocrity and how some teams are B2B Marketing by numbers and her recent webinar with Salesforce Unleashing the Full Potential of Generative AI.
Adobe Max focuses on creativity and the use of AI tools.
AI can enhance creative processes but should not replace human creativity.
Efficiency in marketing can lead to mediocrity if not balanced with creativity.
Marketers often fall into the quantitative trap, prioritizing quantity over quality.
Continuous learning and...2024-10-191h 03
Lean MarketingOptimize Your Email and SMS Marketing Before Black Friday with Nikita VakhrushevStruggling to keep your audience engaged through email and SMS? You’re not alone! Join Allan as he chats with retention marketing expert Nikita Vakrouchev, who reveals actionable insights to elevate your strategies for e-commerce and B2B success. Learn how to leverage segmentation, tackle deliverability issues, and create compelling campaigns that drive results.In this episode, Allan and Nikita delve into the intricacies of email and SMS retention marketing. They explore the importance of segmentation, content strategy, and deliverability, emphasizing best practices to stay out of spam folders and the crucial role of first-party data....2024-10-1728 min
GrownlearnBuilding A Lean Marketing Engine Strategies For B2B Service Founders with Sarah Noel BlockThis is a chat with Sarah Noel Block, marketing expert and host of the Tiny Marketing Podcast, a Top 100 Marketing show. Sarah specializes in helping B2B consultants, fractionals, and service pros build an organic growth engine to shrink their sales cycle and grow their pipeline.
In this episode of the Grownlearn podcast, Sarah shares her proven strategies for creating a lean marketing engine with 0 marketing staff.
Here is the Gateway Challenge: https://tinymarketing.myflodesk.com/challenge
Promo Code: GROWNLEARN
And here is a doc that digs into the Lean Marketing Engine Accelerator (the 12 week program Sarah talked about on...2024-09-2428 min
Tiny Marketing: Marketing and Sales Systems for Independent ConsultantsEp 102: Transform Your LinkedIn: How B2B Service Providers Can Curate Their Feed with Ready-to-Buy PeopleSend us a textEver wondered how to turn your LinkedIn profile into a lead-generating powerhouse? Join us on this episode of the Tiny Marketing podcast, where we promise you'll discover powerful LinkedIn strategies tailored for B2B service founders. Learn how to identify and connect with hand raisers on LinkedIn, and transform profile views into client relationships with our friendly, casual direct messaging tips. We delve into the nuances of crafting specific calls to action in your messages, following and connecting with industry leaders, and leveraging LinkedIn's search functionality to uncover potential clients actively seeking your...2024-09-1510 min
B2B Marketing Excellence & AI PodcastNavigating Marketing in Manufacturing: Tips for Lean TeamsIn this episode of the B2B Marketing Excellence Podcast, host Donna Peterson discusses the vital role of marketing in today's manufacturing landscape. Joined by Robert Rose, Chief Strategy Advisor for Content Marketing Institute, they explore the importance of storytelling, personalized communication, and building trust with customers. These practical strategies will help you create valuable content that will resonate with your specific audience, and show how leveraging digital tools can help you efficiently and effectively implement a marketing campaign that will increase sales.Timestamps-00:00 Introduction to Modern Marketing for Manufacturers02:45 Creating Valuable Content...2024-09-1334 min
Tiny Marketing: Marketing and Sales Systems for Independent ConsultantsEp 96: Effortless Marketing for Busy B2B FoundersSend us a textClick here to fill out the no-obligation application to work with me.What if you could revolutionize your B2B service marketing without spending a dime? Join me, Sarah Noelle Block, as I share the Lean Marketing Engine Masterclass—a no-nonsense framework specifically crafted for busy B2B service founders who juggle their own marketing despite lacking expertise or enthusiasm. This episode breaks down a six-step system designed to integrate seamlessly into your hectic schedule, focusing on building profitable relationships through referrals, networking, and business development. From pinpointing your dream client to...2024-08-1136 min
The Growth Marketer | Scale your SaaS through innovative and ROI driven growth marketing strategies.E02 - Lean & powerful MarTech can give you the competitive advantage you needIn this episode, we dive into how lean and efficient MarTech can give you the competitive advantage you need. We will also go through an example of a lean and powerful MarTech stack that we built at Oneflow.
We talk about:
Lean MarTech with example of some tools
Ideal MarTech cost %
Some Important Stats/Links:
Most efficient & lean MarTech would cost less than 5% of your overall marketing budget. If it's greater than 10%, then it's definitely a cause of concern.
Loving the show? Hit SUBSCRIBE...2024-08-0716 min
B2B Revenue Rebels0 to $30 Million ARR with 4 Salespeople - Ryan Staley, B2B AI Sales Expert & CEO of Whale BossThe jury is still out on the right way to utilize AI in B2B sales. One thing is sure - AI and automation powered sales teams that stay lean are winning at a much higher rate than those who have gotten comfy over the last few years and have yet to figure out how to delegate gruntwork to machines.Today’s guest is a master of sales efficiency. Over 5 ½ years, his team went from $0 - $30 million in ARR with only 4 salespeople using a truly efficient sales process, and now he’s gone all in on AI...2024-05-3027 min
Tiny Marketing: Marketing and Sales Systems for Independent ConsultantsHow to Build a Lean Marketing Strategy When You Have ZERO Marketing Department | Tiny Marketing Club SeriesSend us a textJoin the Club!Ever feel like you're a one-person army in the marketing world, trying to do it all? Well, gear up for a tactical masterclass in lean marketing that's about to change the game for B2B service businesses. I'm your host, the lean marketing guru and voice behind the Tiny Marketing Show, ready to share my secret blueprint for success. We'll navigate through selecting that one dream client, perfecting a signature offer, and honing in on one social media channel to amplify your presence. Plus, I'll reveal how to...2024-05-2733 min
Remarkable Content with Ian FaisonVideo Games: B2B Marketing Lessons from the Gaming World with the VP of Marketing at Hackuity, Skyler SchmanskiThe fastest growing entertainment industry is not music and it’s not film. It’s video games. And they’re doing a lot of things right when it comes to marketing.Ever since arcades opened in the 1970s and Pong became popular, video games drew in a massive audience. So let’s talk about how the industry draws in all the eyes, ears, and thumbs. In this episode, we’re chatting with the VP of Marketing at Hackuity, Skyler Schmanski. Together, we talk about how spending money doesn’t equal making money, and making money doesn’t equal...2024-05-2140 min
Manage SmarterB2B Is Really P2P for Sales with Frank SommaFrank Somma, a sales and communications expert, shares his insights on the importance of interpersonal communication in the age of AI in this episode. He discusses the findings of a study by Professor Vanessa Bonds from Cornell University, which revealed that in-person communication is the most effective, followed by phone calls, with emails being the least effective. Somma also shares tips on using Neuro Linguistic Programming (NLP) to improve communication and build rapport with clients. He warns against the dangers of relying too heavily on AI in sales and emphasizes the power of listening.SHOW NOTES:2024-05-1922 min
Remarkable Content with Ian FaisonVanderpump Rules: B2B Marketing Lessons on Sexy Unique Content with Director of Content & Communications at UserGems, Amber RhodesVanderpump Rules is proof that a spinoff can not only be hugely successful, but be its own Sexy Unique Content. Not only did the show capitalize on the success of Real Housewives of Beverly Hills, but on the star power of Lisa Vanderpump.Those are a few of the things we’re talking about today with the Senior Content & Communications Manager at UserGems, Amber Rhodes. Together, we explore the marketing lessons of Vanderpump Rules, including capitalizing on the moment, using character-driven storytelling, and much more. About our guest, Amber RhodesAmber Rhod...2024-05-0934 min
FounderVideo PodcastFV 9: Content & AI for Profitable Growth in B2B | Cody Schneider, Swell.aiIn this episode, Will interviewsCody Schneider, the founder and CEO ofSwell.ai, about influencer marketing and the impact of AI. Cody shares his background in e-commerce and B2B marketing, as well as his experience in building audiences and creating top-of-funnel inbound marketing strategies. They discuss the commoditization of knowledge and the value of expertise in the age of AI. Cody explains how Swell.ai helps companies and solopreneurs improve their content marketing workflows by automating tasks and generating various content outputs. They also touch on the future of efficient and profitable growth with AI. The conversation explores the...2024-05-021h 25Women in B2B Marketing57: Leading Your Marketing Team Through Change: Mergers, Acquisitions, and Rebrands - with Erica Morgenstern, CMO at Personify HealthIn this episode of "Women in B2B Marketing," host Jane Serra interviews Erica Morgenstern, CMO at Personify Health, about the intricacies of mergers and acquisitions and the journey of rebranding. Erica shares her accidental entry into marketing and the significance of empathy and communication during organizational changes. She discusses the strategic considerations behind the merger of Virgin Pulse and HealthComp, and the creation of Personify Health's new brand identity. Erica also touches on career growth, advocating for curiosity and the embrace of learning opportunities. Erica walks us through:finding value and growth within organizationsher experience...2024-04-2442 min
B2B Marketing Excellence & AI PodcastLinkedIn Leverage for Lean Manufacturing TeamsIn this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Kait Wilsterman, Marketing & Community Relations Manager at TuscoMFG discuss the strategic use of LinkedIn for B2B marketing in the manufacturing sector. They highlight the importance of aligning LinkedIn content with a company's vision and values, the benefits of personal and company pages, and the need for flexibility in content planning. The conversation also covers the role of employee engagement on LinkedIn and the platform's value for networking and industry engagement. They touch on-Challenges faced by manufacturers with lean marketing t...2024-04-1241 min
A Slice of SaaS#15 - Frank Sondors: Lean Revenue Teams, Efficiency Through AI, and the Demise of the Average PerformerWelcome to Episode 15 of 'A Slice of SaaS', your go-to podcast for insightful discussions on B2B SaaS.In this episode, hosted by Andreas Kongstad, Founder of Hubex, we dive deep into the future of sales with special guest Frank Sondors, Founder of Salesforge & Mailforge. Frank brings a wealth of experience, offering actionable insights into leveraging AI, implementing consumption-based pricing, and embracing lean strategies for sales optimization.Key Insights:AI's pivotal role in modern sales strategiesThe shift towards consumption-based pricing modelsUnlocking efficiency through lean...2024-04-1049 min
The Marketing ArchitectsRevolutionizing B2B Marketing with Salesforce’s Colin FlemingB2B marketing is behind. Research by BrandFinance shows the top 100 B2B brands have $1 trillion in untapped brand potential... It might just be time for a B2B marketing revolution.This week, Elena, Angela, and Rob are joined by Colin Fleming, EVP Global Marketing at Salesforce. Colin leads a team of more than 600 marketers building Salesforce’s brand and customer base. In this episode, he shares how Salesforce identified the need to lean into brand-building, how to balance brand and performance objectives, and why B2B marketers need to spend more time thinking about the humans on th...2024-01-3037 min
Digital Marketing TodayMastering B2B Digital Transformation and E-Commerce Innovation Digital Marketing Today Podcast Description Digital Marketing Today Episode: Navigating the B2B Digital Transformation and Marketing Innovations Welcome to Digital Marketing Today, the podcast where we dive deep into the sea of the latest news, techniques, and innovations in digital marketing. This episode promises to fuel your marketing strategies with insightful discussions and expert analysis. This week, we tackle the ongoing digital transformation shaping the future of B2B interactions. By 2025, it's predicted that digital channels will dominate, a revolutionary shift accelerated by the global pandemic. Join us as we explore how...2023-12-1104 min
The Product Launch PodcastUncovering Real Problems: Key Steps to Building a Successful B2B SaaS ProductIn this episode, Mac Martine discusses topics such as persistence, mental hurdles, and sustainable approaches in business. They talk about the importance of talking to people, understanding customer needs, and following the money in building a B2B SaaS product. The benefits of bootstrapping and the freedom it provides, as well as the ability to pivot quickly, are explored.Meet Mac Martine, a dynamic entrepreneur and co-founder of Aware, a revolutionary platform providing in-depth personal and team analytics for LinkedIn. Mac's journey spans founding and exiting Castanet, an automated outreach SaaS platform, to launching The SaaS Bootstrapper...2023-09-2636 min
Gravitas WINS RadioE78: "Lean video marketing" with Naseef KPOWhen we think about marketing, we need to use all formats of content. That includes text, images, and video. But most small businesses think it is too expensive to market via videos. Naseef, today's guest, says it is possible to have a lean video marketing setup. Let us find out.What you'll listen(00:00) - Start
(02:16) - What are the steps involved in creating a video marketing campaign?
(04:52) - Creating video for IT services company
(08:28) - Tools for lean video marketing
(12:32) - Different ways to repurpose videos
(18:04) - KPIs for video marketing
(22:21) - Examples of B2...2023-09-0535 min
The Small Business Big Marketing Podcast with Tim ReidB2B Sales Tips For Small Business With BindiMaps Mladen Jovanovic | 649Here's some B2B sales tips for small businesses. Afterall, B2B selling can be tricky. Even trickier if you’re selling a complex product or service to an infrequent buyer. Today’s guest is confronted with both these challenges on a daily basis. Poor him, but lucky us as he’s about to share how he does it. It’s a businessy episode 649 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about BindiMaps Co-Founder Mladen Jovanovic ... So I know I’ve set up today’s special guest Mladen Jovanovic of B...2023-09-0453 min
OMR Education#askAndre - Paywalls, Marketing in der Pre-Product-Phase und B2B vs. B2C SEA
Wie lockt man Nutzer*innen eines Nachrichtenportals hinter die Paywall? An welchem Punkt einer Produktentwicklung holt man das Marketing Team ins Boot? Wie vermeidet man Überschneidungen bei B2B und B2C Kampagnen? Andre Alpar hat die Antworten! Andre ist Online-Marketing-Experte und der Mann für deine Fragen! In #askAndre beantwortet er unermüdlich die Fragen der Podcast-Community. Diese Fragen haben es in diese Folge geschafft:
Ulla – Paywalls
Wir bewerben die Inhalte von Nachrichtenportalen. Auf den Portalen gibt es Inhalte, die frei gelesen werden können und welche hinter der Bezahlschranke. Um die „Plus"-Inhalte lesen zu können...2023-08-2824 min
The Sales Syndicate Podcast37: The power of buyer enablement: Meeting modern expectations in B2B sales - Chatting with Rory Sadler, Co-Founder and CEO @ trumpet 🎺Welcome to our 37th episode of The Sales Syndicate Podcast.
In this episode, we sit down with Rory Sadler, Co-Founder and CEO at Trumpet to discuss the evolution of B2B buying journeys and how tools like Trumpet - are centralizing and transforming the process. As Rory Sadler explains, "We built Trumpet to centralize the entire journey from outreach to onboarding and really to increase collaboration and make it feel less of a transaction and more of a journey."
In this conversation, they cover key topics such as:
- From the legacy to the modern...2023-07-1041 min
Vender Diferente (ventas B2B)#161 - Cómo optimizar tu estrategia de ventas B2B para ahorrar tu tiempo y vender más con Blas Martínez“Estrategia sin táctica es el más lento camino hacia la victoria. Las tácticas sin estrategia son el ruido antes de la derrota” (Sun Tzu, El arte de la guerra)
Generalmente en este podcast hablamos de táctica, sin embrago no podemos olvidar que una dependencia de las tácticas de ventas puede ser "el ruido antes de la derrota".
Una empresa DISRUPTIVA tiene estrategias para maximizar su tiempo y resultados.
En este episodio del vender diferente podcast estoy con mi amigo Blas Martinez donde hablamos de cómo aplicar no solo una e...2023-07-101h 07
Innokabi Emprender, marketing online, Lean Startup190# Exprimir Linkedin y otros canales online para aumentar ventas B2B - Entrevista a Javi Consuegra (SalesHackers)Recursos emprendimiento y lean startup:
Curso Lean Startup Innokabi [https://cursoleanstartup.innokabi.com/]
Suscripción Newsletter Innokabi https://innokabi.com/
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MailingYa! Tu agencia de Email Marketing para eCommerce ► https://www.mailingya.com/
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Me alegro que hayas decidido acompañarnos una semana más en el podcast de Innokabi.
Soy Alfonso Prim y quiero ayudarte a lanzar tu marca, producto o servicio con éxito empleando lean startup y las herramientas de marketing online más interesantes y experiencias de otros emprendedores que ya lo han conseguido.
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► DESCRIPCIÓN EPISODIO:
Hoy hablamos con Javi Consuegra, emprendedor, fundador de Sales hackers el lugar donde crear proc...2023-06-271h 08The Product Launch PodcastHow To Build Effective B2B SaaS TiersSummaryIn this episode, Sean discusses how to set up and design effective B2B SaaS tiers to capture the most value. He recommends starting with the basics - identifying the successful outcome that the target market is looking for and using that as the foundation. Sean advises creating different tier options for price testing, even before the product is built. He stresses the importance of gathering feedback from users and suggests using the support channel to ask for questions. Sean recommends staying lean and keeping it simple, to keep development costs lower and help grow the product...2023-05-2604 min
B2B PodcastB2B.012 - Going From The Friend Zone To Training Pro Athletes With Barry VincentBruk Telahun sits down with Barry Vincent, founder of Built By Barry. He is a personal trainer online coach who helps busy parents get lean and strong so that they can keep up with their kids and be confident and comfortable in their bodies.IG: @builtbybarry Follow Us Online:B2B Podcast Instagram - https://www.instagram.com/b2b__podcast/Bruk Telahun Instagram - https://www.instagram.com/brukthebroker/2023-04-1935 min
FrontmatterÉtienne Garbugli, Author of Lean B2B: Build Products Businesses Want (Second Edition)Étienne Garbugli is the author of the Leanpub book Lean B2B: Build Products Businesses Want (Second Edition). In this interview, Leanpub co-founder Len Epp talks with Étienne about his background and career, his love of inventing, startups, business-to-business product development and sales, his book, and at the end, about his experience as a writer.
This interview was recorded on March 2, 2023.
The full audio for the interview is here: https://s3.amazonaws.com/leanpub_podcasts/FM256-E%CC%81tienne-Garbugli-2023-03-02.mp3. The Frontmatter podcast is available on our YouTube channel at https://www.youtube.com/leanpub, in Apple Podcasts he...2023-03-2859 min
Healthy Brand with Howie ChanEP. 15 Dominate the B2B Industry with Brand: A Raw & Unfiltered Conversation with Jason VanaJason Vana is the founder of Shft, a Brand and content strategy agency focused on B2B companies – helping them become the only choice for their customers. He is also an established thought leader in the world of B2B, with over 50K followers on LinkedIn. Learn more about Jason:- Twitter- LinkedIn- https://shft.agency/Top 3 Lessons:1. Branding is not a marketing function; it cuts across everything 2. There are no impulse buys in B2B, branding is the only way to gen...2023-02-121h 12
Innokabi Emprender, marketing online, Lean Startup172# Cómo mejorar la experiencia del cliente en B2B - Entrevista a Alejandro Vázquez (Btrueb)Recursos emprendimiento y lean startup:
Curso Lean Startup Innokabi [https://cursoleanstartup.innokabi.com/]
Suscripción Newsletter Innokabi https://innokabi.com/
PATROCINADOR:
MailingYa! Tu agencia de Email Marketing para eCommerce ► https://www.mailingya.com/
▬▬▬▬ INFO GENERAL ▬▬▬▬▬
► DESCRIPCIÓN:
Me alegro que hayas decidido acompañarnos una semana más en el podcast de Innokabi.
Soy Alfonso Prim y quiero ayudarte a lanzar tu marca, producto o servicio con éxito empleando lean startup y las herramientas de marketing online más interesantes y experiencias de otros emprendedores que ya lo han conseguido.
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► DESCRIPCIÓN EPISODIO:
Hoy hablamos con Alejandro Vázquez fundador de Btrueb. Alejandro es consultor, profesor...2023-02-071h 05
Innovación Sin Barreras120. David Cabrera — Cómo acelerar tu ciclo de venta B2B | Cómo definir tu pricingEn el episodio de hoy tenemos como invitado a David Cabrera, CEO & Co founder de Wise CX, un software de experiencia al cliente omnicanal para grandes empresas.En este episodio David nos ha compartido sus estrategias de aceleramiento de sus ciclos de ventas B2B que han llevado a su negocio a nuevos niveles y más países. Además, nos explica cómo determinaron y refinaron el proceso por el cuál definen los precios de sus productos. Enlaces de interésSaaStrBehind the Cloud por Marc BenioffConversational Intelligence: How Great...2023-02-0348 min
make sense podcastО построении и ускорении процессов Product Discovery, уровнях зрелости, быстрой проверке гипотез«Мышление продакта направлено на то, чтобы минимизировать стоимость ошибки, — и оно приводит к такой модели, где ты поэтапно обогащаешься артефактами и знаниями. В итоге стоимость ошибки у тебя будет низкая и ты будешь делать то, что нужно».«В какой-то момент развития продукта в качестве артефакта появляется дорожная карта рынков: то есть что на таком-то рынке, в таком-то регионе, в такой-то стране у нас такая-то финмодель и дорожная карта. Где-то мы видим, что нужно больше таких усилий, где-то других. Для одного клиента я как-то считал юнит-экономику по каждому рынку, на каждом из которых уже были запущены тесты, чтобы понять нагрузки на сайт, логистику, где нужно и где не нужно открывать шоурумы. В итоге для каких-то регионов мы определили, что нужен офлайн, а где-то это было не нужно и достаточно было запустить онлайн-продажи». Гость: Сергей КолосковСЕО, Akhter Discovery & Design. Опыт работы в Ozon, ЛитРес, IBS. Частное консультирование Яндекс, Ингосстрах, Мегаплан, Sokolov, Рекульт и еще 20 продуктов. Автор телеграм-канала Fresh Product manager https://t.me/FreshProductGo.Ведущий подкаста: Юра АгеевПодписывайтесь на канал анонсов подкаста: https://t.me/mspodcast.Подкаст выходит при поддержке конференции ProductSense https://productsense.ioО чем говорим:3:37 Что такое Product Discovery6:08 Отличается ли емкость процесса исследований в B2B и B2C7:10 Топ-3 заблуждения о Product Discovery11:00 Почему надо смотреть шире своих задач12:51 Кто задает исследовательский вопрос и как он должен звучать15:19 Модель зрелости Discovery-команды. Уровень рождения18:00 Уровень идентификации, Lean Canvas19:14 Уровень превосходства. Product/Market-Fit, юнит-экономика, OKR, KPI21:15 Уровень лидерства. Когортный анализ и анализ по LTV24:12 Уровень масштабирования. Мониторинг28:05 Уровень горизонтов. Сегментация30:50 Как ускорить процесс «созревания» Discovery32:58 Может ли компания жить процесса Discovery. Как проверяют гипотезы предприниматели и продакты36:43 Инструменты для ускорения Discovery на уровне компании40:35 Быстрые проверки и критерии истинности. Чтение отзывов44:30 Кто собирается на Discovery-митинги46:03 Идеальный дашборд для CPOВ подкасте упоминаютсяТелеграм-канал Fresh Product Manager https://t.me/FreshProductGoтелеграм-канал Koloskov: growth, product, analytics https://t.me/sergeyproductRFM-анализ https://bit.ly/2s1VshmПодкаст make sense о выборе фреймворков приоритизации, подходах к принятию решений и командной осознанности https://bit.ly/3YfILMQПодкаст make sense о фреймворке по проверке Product/Market Fit, прокси-метриках, выборе каналов привлечения и опросах https://bit.ly/3XZMA91Подкаст make sense о юнит-экономике и продуктовых фреймворках, границах применимости и заблуждениях с Ильей Красинским https://bit.ly/3HNXs4c2023-02-0149 min
Tech Marketing TrendsActionable Tips for Customer-Driven B2B Innovation and Growth - Étienne GarbugliInterested in discovering the key to B2B success in driving innovation and growth for your company? 🔑
Tune into our latest podcast with Étienne Garbugli, the founder & CEO of Lean B2B and the author of his latest book Lean B2B: Build Products Businesses Want.
In this episode, Étienne gives you an insider’s guide to..
💡… what the crucial elements are when innovating and driving growth in b2b tech companies.
💡... the foundation of lean B2B marketing.
💡… how"re-energizing" your product can benefit you and your customers.
Listen to the full e...2023-01-0529 min
The BIG5D PodcastBIG5D Podcast Episode 32: 'A Super App for Retailers' with MarketForce's Tyler KarahaliosWe are excited to return this week with the BIG5D Podcast. We apologize for the unplanned hiatus we have taken over the past few months with the podcast and newsletter. The pause was due to a health challenge on our team that required taking extensive time off to recover. We are now back to creating unique content about B2B tech in Africa and the Middle East. We are also well into planning our 2023 BigFive Summit, which returns to Cape Town on 15-16 March at the Radisson Blu Waterfront Hotel. Please add “Africa’s leading small busi...2022-12-0128 min
Basketball Conference: The ACC Football Podcast2022 Week 11 Preview - FSU going for B2B blowouts, sneaky line for Wake and North Carolina, can Clemson recover?We're back to discuss we slate in Week 11 and how we think things will shake out:
Louisville travels to Death Valley hoping to pull the upset, but can Clemson recover and continue the home winning streak
Horror show in Durham
Miami might lose again... to the Yellow Jackets?
NC State has a QB in MJ Morris and should dominate BC
Florida State going for back to back blowouts? We lean yes.
and some fun new sound bites and much more!
Use promo code "GOACC" for 10% off your first order of premium, great-looking, officially-logo'd Georgia Tech...2022-11-1155 min
Selling To CorporateSTC085 Podcast Mini Series: The big change: Shifting your sales strategy for epic resultsLearning how to put together an effective B2B sales strategy is a lot of work. That’s why over the course of the Selling to Corporate ® podcast mini series, we’ve worked together to help you set new goals, analyse your existing performance and identify key sales skills to improve so that you can finally create a B2B sales strategy that you’re able to implement in your business before the busy season hits! In this episode of the Selling to Corporate ® podcast mini series, I’m guiding you through what it looks like to pull all t...2022-10-2831 min
Made IT - Storie Italiane di SuccessoApplicare il metodo lean start-up con Martina Capriotti e Ciro Di Lanno, Founders MIRTA (2021)Questa settimana infatti volevamo riportarvi la chiacchierata che abbiamo fatto con Martina Capriotti e Ciro Di Lanno i founders di Mirta.
Nel mondo startup in un anno possono cambiare tante cose, infatti da quando abbiamo registrato quest’episodio il business model di Mirta è cambiato moltissimo.
La startup, partita con un modello di business B2C volto a portare l’artigianato Made in Italy nel mondo, ha poi scommesso sul settore B2B visto la forte crescita del mercato. Oggi Mirta è uno showroom digitale che permette a boutique fisiche, store online e influencers di scoprire ed acquis...2022-10-1739 min
Supercharge MarketingBuilding a B2B Thought Leadership Brand: How to make an impact and get it rightIn the B2B marketing world, organizations that harness the power of thought leadership can leverage this to drive their business forward. However, building a thought leadership brand can be daunting.
Enter Mark Raffan, a highly successful serial entrepreneur and lover of marketing, negotiation and thought leadership. Having coached executives and teams in some of the largest companies in the world, Mark shares some advice on how to get started, as well as some hot takes on some of the things you can do to get it right.
Sneak peek:
"For...2022-07-0626 min
One Knight in ProductBuild Products Businesses Want with the Lean B2B Pyramid (with Étienne Garbugli, Author ”Lean B2B”, ”Find your Market” and ”Solving Product”)An interview with Étienne Garbugli. Étienne is the lead instructor and CEO of Lean B2B, and a three-time startup founder. He's the author of three books: "Find your Market", "Solving Product" and "Lean B2B". The latter book is out for a second edition, and we decided to talk all about it.
We speak about a lot, including:
How the second edition has gone down, why there's a second edition at all and why this book matters to B2B entrepreneurs & product managers
How the book can help both non-technical, subject matter expert startup founders as...2022-07-0345 min
Sleeping Barber - A Marketing PodcastSBP 009: B2B Marketing and the Contrarian Matrix, with Ty HeathIn this episode of the Sleeping Barber, we welcome to the show Ty Heath, Director, Market Engagement at the B2B Institute at LinkedIn, where we discuss the contrarian matrix, the future cash flow model, the importance of content and emotion in B2B marketing and so much more.
While the focus of the discussion revolves around B2B, Ty shares a lot of great information that can apply to B2C as well.
Enjoy the episode!
____________
Our Guest:
Follow Ty on LinkedIn: https://www.linkedin.com/in/tyronaheath/.2022-06-091h 05
The Next 100 Days Podcast#315 Wayne Moloney – B2B SalesB2B Sales with Wayne Moloney
Wayne Moloney is an expert in B2B Sales. So, what do you really want from an expert? The answer is, to share your expertise simply. He's doing that with his novel all about a complex B2B Sales situation. Yes, a novel. It's called: The Wentworth Prospect.
It's Business Development, Not Sales
Wayne started his career as an engineer. He soon realised that wasn't for him. So, he got into sales. And now an author. Previously, he wrote a book about sales management. Why? Because he'd been thrown into sales management. You know, m...2022-03-1852 min
B2B Podcasting | A show about the ultimate B2B sales & marketing strategyHow to use a B2B podcast to become a subject matter expert - with Stewart Hillhouse | B2B PodcastingDo you leverage your podcast to grow your thought leadership? 👀
Business leaders should jump at the opportunity to have their own video podcast—it’s a perfect chance to share their niche expertise and provide value to their audience, all in one go.
The latest episode of B2B Podcasting is full of insight and clarifies how you can maximize your content creation strategy for ALL your social media platforms.
We sat down with Stewart Hillhouse, head of content at Mutiny and host of “Top of Mind” podcast. His experience as a content creator and podcast hos...2022-03-0249 min
Innokabi Emprender, marketing online, Lean Startup129# Ventas B2B. Emplear canales digitales para vender a empresas. Entrevista a Karem TorresRecursos emprendimiento y lean startup:
CURSO LEAN STARTUP - INSCRIPCION ABIERTA [https://cursoleanstartup.innokabi.com/]
CURSO DE 0 A 100 CLIENTES RECURRENTES [https://innokabi.com/0-a-100]
Suscripción Newsletter https://innokabi.com/blog/
PATROCINADOR SEMRUSH:
Prueba Semrush 14 días gratis en ► https://innokabi.com/prueba14dias
▬▬▬▬ INFO GENERAL ▬▬▬▬▬
► DESCRIPCIÓN:
Me alegro que hayas decidido acompañarnos una semana más en el podcast de Innokabi. Soy Alfonso Prim y quiero ayudarte a lanzar tu marca, producto o servicio con éxito empleando lean startup y las herramientas de marketing online más interesantes y experiencias de otros emprendedores que ya lo han conseguido.
▬▬▬▬▬ CONTENIDO ▬...2022-03-011h 05
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthKnowing Your Market Is as Important as Your Product with Daniel Cunningham of Leonardo247Daniel Cunningham, Founder and CEO at Leonardo247, talks about his startup journey: Bringing a software platform to a traditional market. Leonardo247 simplifies property management and maintenance for multi-family residences. Cunningham talks about the challenges he’s had in using lean bootstrap methodology. It would have been much easier if he’d had a technical cofounder. He was able to overcome those challenges by starting with a smaller circle of customers before scaling up.Bootstrapping carries a lot of risks as you cut things close. Cunningham thinks it was worth the pressure as he grew. Strategically, busin...2022-02-1435 min
The Valley PodcastBE LEAN MY FRIEND: EL PODER DEL LEAN MARKETING. Con Ramiro Sueiro, Fundador & CMO de Gestazion➡️ Fórmate en marketing y cambia tu futuro profesional
¿Cómo tener garantías de que nuestras campañas estarán bien planteadas?
¿Cómo reducir al máximo el riesgo de malgastar nuestro (limitado) presupuesto?
El secreto es el Lean Marketing, una filosofía de experimentación y optimización que llega al marketing digital desde le mundo de las startups y que nos permite testear segmentaciones, ofertas y ratios de conversión muy, muy rápido y con muy, muy poco presupuesto. Una metodología que ya aplican las startups pero también las multinacionales. ¿Qui...2022-02-0136 min
A PSFK WeeklyA PSFK Weekly #14 : crypto-powered-community-led brands, bio-engineered everything, and a lean into accessibilityHello, I'm Piers Fawkes and in this episode with PSFK futures : crypto-powered community-led brands, bio-engineered everything, and a lean into accessibility.In the first section: Crypto-Enabled & People PowerCan decentralized autonomous organizations, or DAO's, unleash the power and potential of grassroots investment? Blockchain protocols, like proof-of-work and ledger tracking, offer numerous advantages for coordinating collective community action and driving decentralized and collaborative, user-based change. Crypto-natives are taking notice and taking advantage. In the next section: Bio Engineering for Sustainable Products.Sweeping advances in cellular agriculture methods and nature-based molecule production are a...2021-12-1713 min
B2B Podcasting | A show about the ultimate B2B sales & marketing strategyHow to Rock the Virtual Stage on Your B2B Podcast - With Rich “Trigger” Bontrager | B2B PodcastingIs your audience captivated when they see you on the virtual stage? 🤔
Too often businesses assign a leader to speak for the brand without giving them training on how to properly present the brand voice and engage an audience.
As a result, the brand reputation suffers tremendously. 📉
Rich “Trigger” Bontrager, host of “Rock the Virtual Stage” show and head of podcasts and TV content for the C-Suite Network, has found the solution that most businesses need—coaching.
Rich coaches business leaders across multiple industries on how to bring high energy, passion and vision to an...2021-12-0237 min
Product Innovation Series with Aram MelkoumovB2B vs B2C Product Development - Moshe Mikanovsky, ProcomFollow me on Linkedin for quickest product show updates, new episodes and highlight clips.Highlights: - Moshe’s journey to product management- Difference between B2B and B2C product development- How to get better at managing a product- How Moshe wrote his first novel called “Ressurector” About MosheMoshe is a leader in product management who started his career on the engineering side, specifically within the enterprise real-time B2B software space. He fell in love with product management after seeing the gap th...2021-11-0543 min
B2B Leadership PodcastLean into Learning with Sara RobbaIn this episode of The B2B Leadership Podcast, best-selling author and leadership coach Nils Vinje speaks with Skilljar's VP of Customer Success, Sara Robba.
Podcast Highlights:
0:31 - Sara's current company role - Sara breaks down the Customer Success role, what the customer journey consists of, and how she was able to step into a leadership role.
7:33 - Introduction to a new leadership position - Most new managers can relate to the experience of realizing that something doesn't operate the way you thought it would.
10:07 - From manager to director - W...2021-10-0640 min
Scale Your SaaS177: What is Lean Marketing, and How it Helps Drive Growth - with Jordan BehanEPISODE SUMMARYBeing a software leader is hard. If you want to compete and stand out in today's saturated market, you've got to know all sorts of different areas of your business and master them. In this episode, SaaS-Story in the Making host Matt Wolach interviews Jordan Behan, the CEO of Narrate Creative, specializing in SaaS marketing. He also developed a training program called The Lean Marketing Playbook for SaaS, where he shares a systematic nine-step approach to building out your marketing and sales foundations to help you gain traction.Jordan w...2021-09-1427 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthUsing Lean Startup to Be Flexible with the Market’s Needs with Ted Gutierrez of SecurityGate.ioTed Gutierrez, CEO at SecurityGate.io, joins the show on a great discussion about product creation and pricing strategies that match the market. Gutierrez carries extensive experience in securing critical infrastructure. His startup takes security audits and compliance measures to the next level through a SaaS platform. Sharing key points from his startup journey, Gutierrez and Ledge talk about the importance of pricing in market strategy. It’s essential to study the market and ensure the perfect timing is in place. You can’t raise prices too high, even with a premium product, or you won’t be comp...2021-08-1142 min
El tema que te quemaEp. 20 Cómo ejecutar un MVP hasta la ronda de inversión con Stock AgileDicen que las buenas startups surgen una necesidad y este es el caso de Stock Agile, un Saas que permite a la marcas gestionar su stock de diversas plataformas y tiendas físicas.
Miquel Subirats, Ceo de Stock Agile, nos cuenta cómo surgió la idea, gracias a una necesidad que tenía su padre para mantener el negocio familiar.
Miquel y su hermano, han hecho una ejecución Lean de manual, saliendo a vender su producto, solo con un “front bonito” para poder validar la necesidad y así consiguieron sus primeros clientes, con poco código impl...2021-07-0847 min
Full-Funnel B2B Marketing ShowEpisode 56: The Almanack of The ABM Conversations PodcastSign up to all live workshops and podcasts here: https://lu.ma/fullfunnelMany people discuss B2B marketing topics, but very few can share real case studies and talk about those in-depth. And one of them is Yaagneshwaran Ganesh (Yaag), the Director of Marketing at Avoma and the host of #1 B2B marketing podcast "The ABM Conversations Podcast."Yaag has hosted 80+ episodes and has interviewed Seth Godin, Guy Kawasaki, Rand Fishkin, Jon Miller (Demandbase), Chris Walker, David Cancel (Drift), Sangram Vajre (Terminus), Peep Laja, and of course your host :) on his podcast.As we b...2021-06-2356 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthDesigning a Flexible Product with Customer Feedback with Matt Doyle of ArrayMatt Doyle, CEO of Array, joins host Ledge on today’s Leaders of B2B podcast. Array provides a software as a service solution aimed at operational and process experts. It allows them to create an application to help the process flow without involving the IT department, and it does this through a no-code interface.Doyle discusses the importance of product development, and this podcast features a deep understanding of the product formulation. This includes design-based thinking and lean methodologies. Doyle talks about the global trend on no-code solutions, and the importance of focusing on the...2021-05-1741 min
GROW B2B FASTEREp 16 - Cassidy Shield - How to let your potential B2B customers ask for a meeting instead of you chasing themIn today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Cassidy Shield, VP of Marketing at Narrative Science ($43m funding).That's in it for you1. Narrative Sciences' unconventional way of hiring high performing marketers2. Why B2B marketers should drive pipeline, not leads3. How B2B marketers can let the B2B buyer ask for a call instead of pushing for it 4. How Content-based networking can drive your B2B demand generation5. The competitive advantage small B2B companies should leverage...2021-04-181h 04
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthUsing Influencers to Grow Your Business with Tree McGlown of SideqikHis company Sideqik aims to enhance a company’s marketing and brand presence by leveraging influencers and content creators and integrating them into the brand strategy. This business need is necessitated by the sub-30-year-old demographic dubbed as the Gen Z and Millennials. These younger groups are more likely to lean on highly-engaged content versus traditional broadcast media.Tree shares some key insight on how they grew their platform, how they developed a culture of performance and perfection without resorting to toxicity, and how they arrived at their SaaS platform as it evolved throughout the years....2021-03-3132 min
Uncharted PodcastUncharted Podcast #75, Why scalable growth has nothing to do with speed & “the new eight" P's of marketing with Sheridan GaengerThis week's episode is brought to you by Oracle NetSuite (sign up for a personalized product tour at www.netsuite.com/scale) and Indeed (get a $75 credit for your job post at www.indeed.com/scale).
In this episode of “Uncharted,” we welcome Sheridan Gaenger, growth marketer passionista. She’s shaking up the traditional five P’s of marketing by revealing that today, there’s actually eight and hint, they’re not tactics! How did she discover and why is she preaching “the new eight”? In under 2 years, she marketed separate companies through an IPO and a Fortune 100 acqui...2021-03-2231 min
FINITE: B2B Marketing Podcast for Tech, Software & SaaS#43 - Demolish and rebuild your B2B strategy with Jaime Punishill, CMO at LionbridgeSometimes, an organisation needs a complete transformation to strategically set up their marketing function for long term success. Sometimes, they need to do away with traditional marketing methods and lean into digital. In this episode of the FINITE Podcast, we talked to Jaime Punishill who is currently CMO at Lionbridge, where he undertook a digital transformation upon starting. Jaime tells us how he deconstructed the old marketing function at Lionbridge and reformed it in a modern, dynamic way. Lionbridge is a world leader in localisation and translation for brands, and with over 5000 employees around the wo...2021-03-0140 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthPassing the Test of Time in Technology with Sherif Kozman of Extreme SolutionThis episode goes down memory lane to the 90s, when IT was both exclusive and expensive, with data centers and colocation facilities. He talks about evolving technology then moves onto apps and cloud computing. Kozman’s formula to counter the ever-changing ebbs and flows: focus on the people you have rather than the technology.This formula has worked. They have consistently grown and been successful for the last 20 years - and they’re still going strong. They continue to take the lead with their emphasis on Agile methodologies and a Lean approach to their IT-managed services.An...2021-02-2535 min
Modern Marketing Engine podcast hosted by Bernie BorgesThe Future of B2B Buying and SellingWhat is the future of buying and selling? How do marketing and sales approach digital native decision-makers? That is the topic of this episode of the Modern Marketing Engine with my guest, Dave Boyce. Dave is the Chief Strategy Officer, XANT, where he divides his time between corporate development, corporate strategy, and operational strategy. He is also a board member of Forrester Research Inc. since 2017. This episode was inspired by two articles that Dave published on LinkedIn: The Future of Buying The Future of Sales Join us in this conversation to learn why...2021-02-1738 min
Making It Real#1 Steve Blank | Lean StartupSteve Blank is a serial entrepreneur and recognized for developing the customer development model that launched the Lean Startup methodology. Steve is the author of four significant books in the entrepreneurship world, namely "The Four Steps to the Epiphany", "Not All Those Who Wander Are Lost", "The Startup Owner's Manual" and "Holding a Cat by the Tail". He also teaches entrepreneurship at Stanford University, UC Berkeley Haas School of Business and Columbia University. Steve Blank, Lean Startup | Making It Real Podcast with Jan Brinckmann | Episode #1 00:00 How Steve got started in entrepreneurship07:37 Steve’s evolution as a...2020-12-031h 02
P is for ProfitJohn Corcoran | Secrets of Podcast MarketingJohn Corcoran is a lawyer turned podcaster and podcast guru who found that his broadcasts served as a great source for clients, referrals, strategic partnerships, and other benefits in his career and life. Now, with his agency Rise 25, John teaches B2B businesses how to use a podcast as a marketing tool that brings in more clients, referral partners, and strategic partners. John talks not only about the technical details but also shares some surprising insights for making this medium work at bringing in more, better-quality leads. We get into detail on...2020-11-0424 min