Shows
DTC PodcastDTC Podcast | Ep 584: Building in Pubic: Inspecting Bushbalm’s 70% Growth via Retail & the Pro ChannelSubscribe to DTC Newsletter – https://dtcnews.link/signup
Bushbalm co-founder David Gaylord returns for his third appearance on the pod — and he brought receipts.
The brand just pulled off one of the most impressive growth runs in DTC:
70% YoY revenue growth
18,000+ waxing salon accounts (up from 2,000 in 2023)
Expanded shelf space at Ulta Beauty
Focused DTC growth (+25%) while spending less on Meta
We unpack how they’ve built a growth machine that’s lean, durable, and built on word of mouth — not channel sprawl.
For DTC brands thinking bigger than Meta...
2026-02-0940 min
DTC PodcastEp 584: Building in Pubic: Inspecting Bushbalm’s 70% Growth via Retail & the Pro ChannelSubscribe to DTC Newsletter - https://dtcnews.link/signupBushbalm co-founder David Gaylord returns for his third appearance on the pod — and he brought receipts.The brand just pulled off one of the most impressive growth runs in DTC:70% YoY revenue growth18,000+ waxing salon accounts (up from 2,000 in 2023)Expanded shelf space at Ulta BeautyFocused DTC growth (+25%) while spending less on MetaWe unpack how they’ve built a growth machine that’s lean, durable, and built on word of mouth — not channel sprawl.
2026-02-0940 min
SaaS Marketing Weekly#71: Build a lean SaaS marketing strategy on £3k/month, with Jamie SkeelsRyan and Jamie map out a fast, lean marketing strategy for early-stage B2B SaaS teams with ~20–30 customers and a modest budget. They cover how to segment your ICP using real customer data, build a pipeline model that works back from revenue targets and CAC, and pick channels based on how (and why) your buyers actually purchase. From founder-led content and partnerships to when Google Ads makes sense, they show how to turn insight into action in weeks—not months—and bundle it into a clear TOFU/MOFU/BOFU plan you can execute immediately.TakeawaysStop...
2025-11-1824 min
The Engine - Founders StoriesWhy SaaS Copy Fails for B2B Founders to Unlock Growth using Strategic Messaging with Chris SilvestriWelcome to The Engine Founders' Stories Podcast. Host Donna Owen sits down with Chris Silvestri, a Conversion Copywriter and Founder of Conversion Alchemy, a company helping B2B SaaS businesses grow through customer-focused messaging. Chris shares how he moved from industrial automation in Italy to building a lean and profitable business in the UK. With a background in software engineering and a passion for psychology, design, and user research, Chris explains how he blends these skills to craft copy that converts. He also talks about life outside work, from music and fitness to staying disciplined without losing creativity.
2025-11-1742 min
Remarkable Content with Ian FaisonPenn State Football: B2B Marketing Lessons on Rallying Your Fans with SVP of Marketing and Communications at Unite Us, Jill RansomePenn State Football isn’t just a sport; it’s a tradition, a community, and a way of life. That same mindset should guide how we think about B2B marketing.That’s why in this episode, we’re taking lessons from Penn State’s legacy with the help of our special guest Jill Ransome, SVP of Marketing and Communications at Unite Us.Together, we explore what B2B marketers can learn from building a brand people rally behind, leaning into differentiation, and playing the long game with consistency to drive lasting impact.About our...
2025-10-2140 min
Startup SensationsOld School vs AI: The Changing Face of SEO and Startup MarketingS6 Ep5 – Sam Dunning is a dynamic founder, B2B marketing specialist and host of the Breaking B2B podcast, joining us from the UK with a wealth of experience in SEO, content marketing and scaling tech agencies.
In this episode, Sam shares his journey from web development to launching his own B2B agency, discussing the seismic shifts in online search, the rise of AI, and strategies for standing out in a crowded marketplace. He offers candid insights into the realities of starting and growing a business, from managing cash flow and building a lean, skilled te...
2025-10-0938 min
The Content 10x PodcastHow Smart B2B Marketing Leaders Structure their Teams, Collaborate & OutsourceHow are top B2B marketing teams structured? What are their secrets and what do they outsource?In this episode of The Content 10x Podcast, hosts Amy Woods and Hayley Evans, reflect on the big takeaways and learnings from 20 interviews with senior B2B marketing leaders on our sister show B2B Content Strategist.Instead of Amy interviewing, Hayley turns the tables and interviews Amy to uncover the big themes that emerged.Find out:How B2B marketing teams are structured (and how they stay lean yet agile)Cross-functional collaboration - where...
2025-10-0244 min
DesignRush PodcastHow to Scale a 7 Figure Business with Lean Automation and AI“Any new founder that's spending time in things that are not sales or lead generation is probably wasting their time if they don't have a good business yet.” — Noemi Kis In this episode, Noemi Kis — serial entrepreneur, AI enthusiast, TEDx speaker, and founder of Future Proof Founders — shares the raw truths about scaling lean businesses. She built a seven-figure company with just two people and now teaches non-technical founders how to use AI, automation, and content to grow profitably without the grind. She explains why lead generation and sales must come before everything else, why you should never “automate chaos,” and...
2025-09-0327 min
Women in B2B Marketing117: The Real Work of Partner Marketing: Community, Collaboration, and Growth - with Neha Verma, Founder of the Partner Marketing CommunityIn this episode of Women in B2B Marketing, Jane Serra sits down with Neha Verma, founder of the Partner Marketing Community and a 15+ year marketing leader, to explore the evolving world of partner marketing.Neha shares her journey from studying economics in New Zealand to becoming a global voice in partner marketing - and how an “accidental” career move turned into her passion and purpose. Together, Jane and Neha dive into:How Neha pivoted from economics into marketing and discovered a career in partner marketingThe story behind the Partner Marketing Community and why it’s...
2025-08-2733 min
Social Media for B2B Growth: LinkedIn Strategy for B2B MarketersLinkedIn Marketing for Small Businesses: Profile vs. Company PageIf you're a consultant, solopreneur, or running a lean team, knowing where to focus your LinkedIn efforts can be the difference between staying invisible and building a brand that wins business. LinkedIn expert Michelle J Raymond breaks down the strengths of both your personal profile and your Company Page and how to use them together to build trust, credibility, and consistent results.Key moments in this episode - 00:00 LinkedIn Marketing for Small Businesses00:52 LinkedIn Profile vs. Company Page01:12 Understanding the Power of Two05:46 Practical LinkedIn Tips for Small...
2025-08-2617 min
The TAGLine PodcastSolving the Strategy-Execution Gap with Toyota's Mark ReichKey Takeaways:The Universal Challenge: Learn why many B2B companies, regardless of size, struggle to align their high-level strategy with day-to-day operations and achieve desired outcomes.Hoshin Kanri Explained: Discover Toyota's powerful, yet often unknown, management system for defining, aligning, executing, and continuously improving strategic objectives.Beyond Accountability: Understand how Hoshin Kanri cultivates a true sense of responsibility across all levels of the organization, breaking down silos and fostering shared ownership.The Power of Introspection: Explore why leaders must embrace self-reflection and a "situational approach" to effectively implement strategic change...
2025-08-2038 min
Response DriversBuilding High-Impact Marketing Strategies on Lean Budgets With Candace ChapmanCandace Chapman is the Fractional CMO at Pairaphrase, an AI-powered, cloud‑based translation management platform that helps businesses translate documents securely, fast, and efficiently. She excels in B2B marketing leadership, with expertise in demand generation, go‑to‑market planning, and team building for fast‑growing startups. In her role, Candace authors key company updates and thought leadership, including announcements about integrating new translation engines like DeepL into Pairaphrase's platform. In this episode… Many marketers feel the pressure to deliver big results with small budgets. How can you create high-impact campaigns, scale efficiently, and still stay ahead...
2025-08-0523 min
The Dave Gerhardt Show (from Exit Five)Scaling B2B Marketing at an AI Startup: Channels, Strategy, and Team Ops with Holly Xiao#270 Strategy | Dave is joined by Holly Xiao, Head of B2B Marketing at HeyGen, an AI video generation platform that helps teams produce personalized, high-quality content, fast. Holly has led marketing at high-growth startups and now runs the enterprise GTM motion at HeyGen, where she blends strategy, creative execution, and AI-powered workflows to reach modern B2B buyers.Dave and Holly cover:The 4 channels her lean team is betting on to drive enterprise pipeline (and what’s not working anymore)How B2B marketers are using AI video for event marketing, sales enablement, onboarding, and beyondWhy SE...
2025-08-0446 minThe Dave Gerhardt Show (from Exit Five)Beyond the SaaS Playbook: How Non-SaaS Teams Drive Pipeline with Sandra Rand#265 Non-SaaS Marketing | In this episode, Matt sits down with Sandra Rand, a fractional head of marketing who works with early-stage, non-SaaS B2B companies. She’s led marketing for PE-backed, self-funded, and services-based businesses, where big budgets and SaaS-style playbooks aren’t the norm. She’s also building the Non-SaaS Marketers subgroup inside Exit Five to support others facing the same challenges.Matt and Sandra cover:How non-SaaS teams drive growth without demos, PLG, or huge lead volumeWhy events, word of mouth, and referrals often outperform funnels in these orgsTactical ideas for gifting, partnerships, and pipeli...
2025-07-1754 min
Remarkable Content with Ian FaisonStar Wars: B2B Marketing Lessons on Winning as One with CMO at Infinidat, Eric HerzogWhen you're outgunned, under-resourced, and facing giants, success takes more than speed. It takes teamwork, message discipline, and relentless coordination.That’s how the Rebel Alliance defeats the Galactic Empire, and it’s how great B2B marketing teams win in the real world. In this episode, we unpack marketing lessons from the Star Wars saga with the help of our special guest Eric Herzog, CMO at Infinidat.Together, we explore what B2B marketers can learn from thinking like a startup, aligning cross-functional teams, and building content strategies that deliver across every touchpoint.Ab...
2025-07-1734 min
Agency BytesEp 119 – Jessica Malnik – Building Your B2B Content MoatFeaturing: Jessica Malnik
In episode 119, I sit down with Jessica Malnik, a B2B messaging strategist who’s helped over 75 founders and lean marketing teams craft content that actually gets read—and drives results. We talk about the risks of over-commoditized content in the age of AI and why a flood of “cheap” output isn’t a strategy. Jessica walks me through her signature framework, the Marketing MOAT, which focuses on Messaging, Distribution, and Content Efficiency.
She also shares practical, low-lift ways agencies can build content machines, maximize existing assets, and stay consistent without burning out. We even talk...
2025-07-1427 min
Our B2B SaaS Journey18: OpenAI and Cursor use WorkOS, should we? Plus, why we are evolving our B2B sales strategy.In this episode, Mitchell and Gavin reflect on a huge milestone: SixSides has hit the six-month mark - and things are finally starting to move. They dive into a brilliant new sales call that reshaped their positioning, reveal how WorkOS helped them ship auth in record time, and unpack what it means to bootstrap while juggling other businesses.Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.Got questions or topics you want us to cover? Email us at journey@sixsides.co...
2025-07-0158 min
DesignRush PodcastThe Cost of Skipping Validation: What Founders Get Wrong About MVPsLaunching an unvalidated MVP can cost you big — sometimes six figures. In this episode, David Barlev, CEO & Co‑Founder of Goji Labs, pulls back the curtain on a strategy‑first product approach that helps founders test ideas early, fight emotional bias, and build lean, data‑driven prototypes. What you’ll learn: Why “perfect MVPs” waste time and money The powerful “castle vs shack” mindset for lean validation How the North Star Workshop helps rank features by real value Ways to prototype with AI to test early signal Why message‑market fit is as crucial as product features Watch now, and don’t forget to subscr...
2025-06-2648 min
CEO Sales StrategiesHow Lean Sales Teams Use AI and WhatsApp to Scale Faster [Episode 192]What’s slowing your sales team down isn’t your people—it’s your process.In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with Frank Sondors, founder of Salesforge.ai, to explore how AI sales agents and WhatsApp automation are helping B2B teams move faster, cut CAC, and scale without overhiring.Here’s what you’ll learn:✅ Why AI sales agents outperform traditional SDRs✅ How WhatsApp delivers 10x more responses than emai✅ What it takes to build systems that support human sellers instead of replacing them✅ How Frank scaled Salesforge from $0 to $3M ARR in under...
2025-06-2546 min
CEO Sales StrategiesHow Lean Sales Teams Use AI and WhatsApp to Scale Faster [Episode 192]What’s slowing your sales team down isn’t your people—it’s your process.In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with Frank Sondors, founder of Salesforge.ai, to explore how AI sales agents and WhatsApp automation are helping B2B teams move faster, cut CAC, and scale without overhiring.Here’s what you’ll learn:✅ Why AI sales agents outperform traditional SDRs✅ How WhatsApp delivers 10x more responses than emai✅ What it takes to build systems that support human sellers instead of replacing them✅ How Frank scaled Salesforge from $0 to $3M ARR in under...
2025-06-2543 min
CEO Sales StrategiesHow Lean Sales Teams Use AI and WhatsApp to Scale Faster [Episode 192]What’s slowing your sales team down isn’t your people—it’s your process.In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with Frank Sondors, founder of Salesforge.ai, to explore how AI sales agents and WhatsApp automation are helping B2B teams move faster, cut CAC, and scale without overhiring.Here’s what you’ll learn:✅ Why AI sales agents outperform traditional SDRs✅ How WhatsApp delivers 10x more responses than emai✅ What it takes to build systems that...
2025-06-2449 min
Funded, Now What?!TFNW Podcast Epsde 31: Marketing Strategies That Actually Drive Growth with Sakura’s Elin BreitholtzIn this episode of The Funded, Now What?! startup podcast, startup marketing expert and GrowthExpertz.com founder Andrew Lee Miller sits down with Elin Breitholtz, the visionary founder and CEO of Sakura, a wellness platform tackling the emotional health crisis through a two-sided mental health marketplace.
Elin shares her journey from personal struggle to startup mission, and how she’s now bridging the gap between wellness practitioners and individuals, while also targeting B2B clients seeking scalable employee wellness solutions.
But the real gold in this episode?
It’s the marketing strategy teardown Andrew delivers, packed with practical, battle-tested tact...
2025-06-1754 min
DesignRush PodcastWhat Most Founders Get Wrong About Scaling with AIWhat Most Founders Get Wrong About Scaling with AI Too many service businesses are overhiring, overspending, and still underdelivering. In this episode of the DesignRush Podcast, Pavel Sher — Founder & CEO of FuseBase — breaks down why scaling with AI fails for most teams, and how to get it right from day one. This isn’t just about automation. It’s about building lean, intelligent systems that actually work. In episode #93, you’ll learn: Why AI agents should act like team members — not tools The two biggest mistakes founders make when scaling ops How smart client portals drive trust, retention, and revenue The...
2025-06-1127 min
B2B Marketing Excellence & AI PodcastWhy Is It So Hard to Instill Trust in B2B Marketing?Episode Title: Why Is It So Hard to Instill Trust in B2B Marketing?Host: Donna Peterson, President of World InnovatorsPodcast: B2B Marketing Excellence & AIIn this powerful episode, Donna Peterson takes listeners on a personal and professional journey into one of the most important—and elusive—elements of B2B marketing: trust.With over 30 years of experience helping industrial brands build lasting relationships, Donna opens up about the hard lessons she's learned from her own mother, the founder of World Innovators, and how those lessons continue to shape the way she...
2025-05-2225 min
Consulting LeadersB2B Content for Niche Founders to Drive Sales with David RobisonLook into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of Podcast Gurus, we’re diving into how niche B2B content can become a long-term growth engine with David Robison, host of The Electrical Building Design Show and CEO of Design Master Software. David breaks down how he uses video-first content, SEO, and monthly webinars to drive sales in the hyper-specific world of electrical building design, an industry so narrow that traditional marketing data barely exists.David has positioned his company as...
2025-05-2138 min
B2B SaaS Marketing Snacks86- Video in B2B SaaS marketingVideo isn’t a flashy extra in B2B SaaS marketing anymore, it’s a must-have tool that is driving serious growth and leaving old-school strategies in the dust. 95% of B2B buyers lean on video before buying, and video ads can slash CPLs by ~30%! In Episode 86 of B2B Marketing Snacks, host Brian Graf and guest CMO Julian Revorio deliver the playbook on why video is now non-negotiable in B2B SaaS today. They show you how to leverage both short and long-form videos to engage more buyers and drive conversions.
2025-05-2030 min
Ahrefs PodcastAutomate $10K/Month in Tasks with AI (REAL Workflows You Can Steal) | Gael Breton (Authority Hacker)Everyone’s talking about AI in marketing. But most of it is hype, fluff, or screenshots of ChatGPT doing something useless. This episode is different.Gael Breton ( @AuthorityHackerPodcast ) shows the real systems he’s using to replace time-wasting tasks, write high-performing content, and ship more work, without losing quality.We’re talking about AI workflows that actually work in a lean, fast-moving marketing team.We cover: (00:00) Intro(01:35) AI in marketing is broken. Here's how to fix it.(03:22) Use Gemini to uncover B2B AI opportunitie...
2025-05-2047 min
WLEI - Lean Enterprise Institute’s PodcastGo Fast, Learn a Lot: A Conversation with Phil Green on Product-Centered Entrepreneurship
In this episode of the WLEI Podcast, we speak with product leader and angel investor Phil Green about product-centered entrepreneurship and what it takes to truly create value for customers. Since 2020, Phil has been the senior advisor for B2B and technology at Harvard Innovation Labs. Before the i-lab, Phil spent over 30 years working at various startups as a CEO, COO, CTO, and a product manager.
The conversation explores:
Some of the most exciting products and services Phil has seen come out of Harvard’s entrepreneurial community
What it takes to...
2025-05-0826 minWLEI - Lean Enterprise Institute’s PodcastGo Fast, Learn a Lot: A Conversation with Phil Green on Product-Centered Entrepreneurship
In this episode of the WLEI Podcast, we speak with product leader and angel investor Phil Green about product-centered entrepreneurship and what it takes to truly create value for customers. Since 2020, Phil has been the senior advisor for B2B and technology at Harvard Innovation Labs. Before the i-lab, Phil spent over 30 years working at various startups as a CEO, COO, CTO, and a product manager.
The conversation explores:
Some of the most exciting products and services Phil has seen come out of Harvard’s entrepreneurial community
What it takes to...
2025-05-0826 min
Trust & Influence in B2BAI avatars & authenticity: Redefining trust in B2B marketingIn this thought-provoking episode of the Trust and Influence Podcast, host Joel Harrison speaks with Steve Mudd, CEO of Talentless AI, about the transformative impact of artificial intelligence on B2B thought leadership and marketing.Who is Steve Mudd?With a colorful career spanning roles as Marketing Director at NetApp and positions at Ogilvy & Mather, Mudd has emerged as a prominent voice in the AI marketing space. His company name "Talentless AI" encapsulates his philosophy: "You don't have to be talented to use AI. You don't have to have any particular skill. It kind of...
2025-05-0245 min
The Millionaire Real Estate Agent | The MREA Podcast78. Scale the Buyer Side With a Small Team and Big Systems With Kari WyrschHow do you close 264 buyer transactions in a single year—without a massive team? That’s exactly what Kari Wyrsch has done, and in this episode, she’s walking us step-by-step through how she made it happen.Kari’s not just a rockstar agent—she’s a systems thinker, a buyer whisperer, and a deeply intentional business builder. With over 1,445 buyers represented in her career, she’s turned what many agents dread—the buy side—into a predictable, scalable, and thriving operation.We sat down with Kari to explore her exact model for running a high-volume buyer...
2025-04-1440 min
PRmoment PodcastThe Truth: How the 2022-2024 technology recession impacted the B2B tech PR marketFor those of us who've worked in PR for looong time, there were 3 things you could rely on in public relations:There would be someone at every measurement conference who couldn’t resist the mention of AVE to start a fight/push their personal brand. There would be an endless analysis of the pluses and minuses of PRs 2 UK trade bodies. This would take up an inordinate level of discussion amongst UK PR people.And 3, the B2B tech PR sector would keep growing.Then 2022 happened. And all of that changed. We’ll leave an analys...
2025-04-0439 min
Lean MarketingThe B2B Sales Playbook: Effective Strategies for Enterprise Success With David FatuscaAre you struggling to navigate the complexities of B2B sales? Do long lead times and multiple decision-makers leave you feeling stuck? What if you could transform your sales process from a bottleneck into a well-oiled machine? In this episode, Allan Dib and David Fastuca, author of "The B2B Sales Playbook," dive deep into the nuances of business-to-business sales, offering actionable strategies to shorten sales cycles, effectively manage buying committees, and ultimately, close more deals. Discover how to identify key decision-makers, address their specific concerns, and enhance the proposal submission process that makes y...
2025-03-2636 min
Sales Questions Show - Brutally Honest Answers - B2B Sales answers regardless of what you sell from saas to private jetsSHOULD I LEAN TO ACTION ALL THE TIME?https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM UNLIMITED 1-ON-1'S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE FULL ACCESS ON DAY ONE Video Emails by Covideo = http://www.Covideo.com — SAMPLE EMAIL TO EXPENSE THE COURSE MGR, I have been listening to the brutal truth about sales podcast f...
2025-03-1013 minWomen in B2B Marketing97: Lean Into the Scary: Data, Growth, and Saying Yes in Marketing - with Saima Rashid, SVP Marketing & Revenue Analytics at 6senseLike WIB2BM? Show us some love with a rating or review today!
2025-02-0545 min
Growth League PodcastBreaking Down B2B Marketing Myths | Growth League Podcast ft. Tanya Hage CoburnTanya shares her experiences leading marketing efforts in a traditional industry, her strategies for balancing innovation with lean resources, and how she's leveraging AI strategically while maintaining human creativity.
2025-02-0433 min
The Rockstar CMO F'in' Marketing PodcastThe Giving a Shit About B2B Marketing with Cathy and Robert EpisodeThis week Cathy McKnight and Ian Truscott discuss her recent trip to Adobe Max her recent article Efficiency: How Ticking Boxes Leads to Mediocrity and how some teams are B2B Marketing by numbers and her recent webinar with Salesforce Unleashing the Full Potential of Generative AI.
Adobe Max focuses on creativity and the use of AI tools.
AI can enhance creative processes but should not replace human creativity.
Efficiency in marketing can lead to mediocrity if not balanced with creativity.
Marketers often fall into the quantitative trap, prioritizing quantity over quality.
Continuous learning and...
2024-10-191h 03
Lean MarketingOptimize Your Email and SMS Marketing Before Black Friday with Nikita VakhrushevStruggling to keep your audience engaged through email and SMS? You’re not alone! Join Allan as he chats with retention marketing expert Nikita Vakrouchev, who reveals actionable insights to elevate your strategies for e-commerce and B2B success. Learn how to leverage segmentation, tackle deliverability issues, and create compelling campaigns that drive results.In this episode, Allan and Nikita delve into the intricacies of email and SMS retention marketing. They explore the importance of segmentation, content strategy, and deliverability, emphasizing best practices to stay out of spam folders and the crucial role of first-party data....
2024-10-1728 min
GrownlearnBuilding a Lean Marketing Engine Strategies for B2B Service Founders with Sarah Noel BlockThis is a chat with Sarah Noel Block, marketing expert and host of the Tiny Marketing Podcast, a Top 100 Marketing show. Sarah specializes in helping B2B consultants, fractionals, and service pros build an organic growth engine to shrink their sales cycle and grow their pipeline. In this episode of the Grownlearn podcast, Sarah shares her proven strategies for creating a lean marketing engine with 0 marketing staff. Here is the Gateway Challenge: https://tinymarketing.myflodesk.com/challenge Promo Code: GROWNLEARN And here is a doc that digs into the Lean Marketing Engine Accelerator (the 12 week program Sarah talked about...
2024-09-2428 min
GrownlearnBuilding A Lean Marketing Engine Strategies For B2B Service Founders with Sarah Noel BlockThis is a chat with Sarah Noel Block, marketing expert and host of the Tiny Marketing Podcast, a Top 100 Marketing show. Sarah specializes in helping B2B consultants, fractionals, and service pros build an organic growth engine to shrink their sales cycle and grow their pipeline.
In this episode of the Grownlearn podcast, Sarah shares her proven strategies for creating a lean marketing engine with 0 marketing staff.
Here is the Gateway Challenge: https://tinymarketing.myflodesk.com/challenge
Promo Code: GROWNLEARN
And here is a doc that digs into the Lean Marketing Engine Accelerator (the 12 week program Sarah talked about on...
2024-09-2428 min
B2B Marketing Excellence & AI PodcastNavigating Marketing in Manufacturing: Tips for Lean TeamsIn this episode of the B2B Marketing Excellence Podcast, host Donna Peterson discusses the vital role of marketing in today's manufacturing landscape. Joined by Robert Rose, Chief Strategy Advisor for Content Marketing Institute, they explore the importance of storytelling, personalized communication, and building trust with customers. These practical strategies will help you create valuable content that will resonate with your specific audience, and show how leveraging digital tools can help you efficiently and effectively implement a marketing campaign that will increase sales.Timestamps-00:00 Introduction to Modern Marketing for Manufacturers02:45 Creating Valuable Content...
2024-09-1334 min
The Growth Marketer | Scale your SaaS through innovative and ROI driven growth marketing strategies.E02 - Lean & powerful MarTech can give you the competitive advantage you needIn this episode, we dive into how lean and efficient MarTech can give you the competitive advantage you need. We will also go through an example of a lean and powerful MarTech stack that we built at Oneflow.
We talk about:
Lean MarTech with example of some tools
Ideal MarTech cost %
Some Important Stats/Links:
Most efficient & lean MarTech would cost less than 5% of your overall marketing budget. If it's greater than 10%, then it's definitely a cause of concern.
Loving the show? Hit SUBSCRIBE...
2024-08-0716 min
Traction PodcastBuilding a $47 Billion Rocketship with Dave Pickles of The Trade DeskIn this episode, Dave Pickles, Co-Founder of $47 billion adtech behemoth The Trade Desk, shares lessons from building and scaling the company with little to no funding. Dave explains:- The early challenges and failures they faced, including tech problems and market uncertainties.- How they kept a lean capital structure to stay focused and efficient.- Partnering with agencies and aggregators to grow the business.- The company culture at The Trade Desk, which focuses on contribution, accountability and small-team autonomy....
2024-07-2419 min
Tiny Marketing: Marketing and Sales Systems for Independent ConsultantsHow to Build a Lean Marketing Strategy When You Have ZERO Marketing Department | Tiny Marketing Club SeriesSend us a textJoin the Club!Ever feel like you're a one-person army in the marketing world, trying to do it all? Well, gear up for a tactical masterclass in lean marketing that's about to change the game for B2B service businesses. I'm your host, the lean marketing guru and voice behind the Tiny Marketing Show, ready to share my secret blueprint for success. We'll navigate through selecting that one dream client, perfecting a signature offer, and honing in on one social media channel to amplify your presence. Plus, I'll reveal how to...
2024-05-2733 min
Remarkable Content with Ian FaisonVideo Games: B2B Marketing Lessons from the Gaming World with the VP of Marketing at Hackuity, Skyler SchmanskiThe fastest growing entertainment industry is not music and it’s not film. It’s video games. And they’re doing a lot of things right when it comes to marketing.Ever since arcades opened in the 1970s and Pong became popular, video games drew in a massive audience. So let’s talk about how the industry draws in all the eyes, ears, and thumbs. In this episode, we’re chatting with the VP of Marketing at Hackuity, Skyler Schmanski. Together, we talk about how spending money doesn’t equal making money, and making money doesn’t equal...
2024-05-2140 min
Manage SmarterB2B Is Really P2P for Sales with Frank SommaFrank Somma, a sales and communications expert, shares his insights on the importance of interpersonal communication in the age of AI in this episode. He discusses the findings of a study by Professor Vanessa Bonds from Cornell University, which revealed that in-person communication is the most effective, followed by phone calls, with emails being the least effective. Somma also shares tips on using Neuro Linguistic Programming (NLP) to improve communication and build rapport with clients. He warns against the dangers of relying too heavily on AI in sales and emphasizes the power of listening.SHOW NOTES:
2024-05-1922 min
FounderVideo PodcastFV 9: Content & AI for Profitable Growth in B2B | Cody Schneider, Swell.aiIn this episode, Will interviewsCody Schneider, the founder and CEO ofSwell.ai, about influencer marketing and the impact of AI. Cody shares his background in e-commerce and B2B marketing, as well as his experience in building audiences and creating top-of-funnel inbound marketing strategies. They discuss the commoditization of knowledge and the value of expertise in the age of AI. Cody explains how Swell.ai helps companies and solopreneurs improve their content marketing workflows by automating tasks and generating various content outputs. They also touch on the future of efficient and profitable growth with AI. The conversation explores the...
2024-05-021h 25Women in B2B Marketing57: Leading Your Marketing Team Through Change: Mergers, Acquisitions, and Rebrands - with Erica Morgenstern, CMO at Personify HealthIn this episode of "Women in B2B Marketing," host Jane Serra interviews Erica Morgenstern, CMO at Personify Health, about the intricacies of mergers and acquisitions and the journey of rebranding. Erica shares her accidental entry into marketing and the significance of empathy and communication during organizational changes. She discusses the strategic considerations behind the merger of Virgin Pulse and HealthComp, and the creation of Personify Health's new brand identity. Erica also touches on career growth, advocating for curiosity and the embrace of learning opportunities. Erica walks us through:finding value and growth within organizationsher experience...
2024-04-2442 min
B2B Marketing Excellence & AI PodcastLinkedIn Leverage for Lean Manufacturing TeamsIn this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Kait Wilsterman, Marketing & Community Relations Manager at TuscoMFG discuss the strategic use of LinkedIn for B2B marketing in the manufacturing sector. They highlight the importance of aligning LinkedIn content with a company's vision and values, the benefits of personal and company pages, and the need for flexibility in content planning. The conversation also covers the role of employee engagement on LinkedIn and the platform's value for networking and industry engagement. They touch on-Challenges faced by manufacturers with lean marketing t...
2024-04-1241 min
The Marketing ArchitectsRevolutionizing B2B Marketing with Salesforce’s Colin FlemingB2B marketing is behind. Research by BrandFinance shows the top 100 B2B brands have $1 trillion in untapped brand potential... It might just be time for a B2B marketing revolution.This week, Elena, Angela, and Rob are joined by Colin Fleming, EVP Global Marketing at Salesforce. Colin leads a team of more than 600 marketers building Salesforce’s brand and customer base. In this episode, he shares how Salesforce identified the need to lean into brand-building, how to balance brand and performance objectives, and why B2B marketers need to spend more time thinking about the humans on th...
2024-01-3037 min
Digital Marketing TodayMastering B2B Digital Transformation and E-Commerce Innovation Digital Marketing Today Podcast Description Digital Marketing Today Episode: Navigating the B2B Digital Transformation and Marketing Innovations Welcome to Digital Marketing Today, the podcast where we dive deep into the sea of the latest news, techniques, and innovations in digital marketing. This episode promises to fuel your marketing strategies with insightful discussions and expert analysis. This week, we tackle the ongoing digital transformation shaping the future of B2B interactions. By 2025, it's predicted that digital channels will dominate, a revolutionary shift accelerated by the global pandemic. Join us as we explore how...
2023-12-1104 min
Bootstrapper's ParadiseUncovering Real Problems: Key Steps to Building a Successful B2B SaaS ProductIn this episode, Mac Martine discusses topics such as persistence, mental hurdles, and sustainable approaches in business. They talk about the importance of talking to people, understanding customer needs, and following the money in building a B2B SaaS product. The benefits of bootstrapping and the freedom it provides, as well as the ability to pivot quickly, are explored.Meet Mac Martine, a dynamic entrepreneur and co-founder of Aware, a revolutionary platform providing in-depth personal and team analytics for LinkedIn. Mac's journey spans founding and exiting Castanet, an automated outreach SaaS platform, to launching The SaaS Bootstrapper...
2023-09-2636 min
Gravitas WINS RadioE78: "Lean video marketing" with Naseef KPOWhen we think about marketing, we need to use all formats of content. That includes text, images, and video. But most small businesses think it is too expensive to market via videos. Naseef, today's guest, says it is possible to have a lean video marketing setup. Let us find out.What you'll listen(00:00) - Start
(02:16) - What are the steps involved in creating a video marketing campaign?
(04:52) - Creating video for IT services company
(08:28) - Tools for lean video marketing
(12:32) - Different ways to repurpose videos
(18:04) - KPIs for video marketing
(22:21) - Examples of B2...
2023-09-0535 min
Fabrik der Zukunft | Inspirationen für die Produktion und Logistik von morgen#132 Digitale Wertstromanalyse und Lean Management - mit Yvonne Therese MertensDie Wertstromanalyse ist sehr beliebt. Aber warum ist diese oft noch so wenig digital?Yvonne Therese Mertens ist CEO und Co-Founder von ONIQ. ONIQist ein B2B Software Startup aus KölnDavor war sie u.a. als Gründerin, in der Beratung bei BCG und in der Softwareentwicklung tätig. Heute redet sie mit Tobias Herwig im Podcast über diese Themen: o Wertstromanalyse o Digitales Lean Management o Produktions-KPIs, Bottleneck und Fehler-Ursachen-Analysen in der Produktion o Technologien wie Process Mining und AI o Datenprobleme und Digitalisierungsprojekte Vernetzte dich gerne mit Yvonne Therese Mertens auf LinkedIn: https://www.l...
2023-09-0549 min
The Small Business Big Marketing Podcast with Tim ReidB2B Sales Tips For Small Business With BindiMaps Mladen Jovanovic | 649Here's some B2B sales tips for small businesses. Afterall, B2B selling can be tricky. Even trickier if you’re selling a complex product or service to an infrequent buyer. Today’s guest is confronted with both these challenges on a daily basis. Poor him, but lucky us as he’s about to share how he does it. It’s a businessy episode 649 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about BindiMaps Co-Founder Mladen Jovanovic ... So I know I’ve set up today’s special guest Mladen Jovanovic of B...
2023-09-0453 min
OMR Education#askAndre - Paywalls, Marketing in der Pre-Product-Phase und B2B vs. B2C SEA
Wie lockt man Nutzer*innen eines Nachrichtenportals hinter die Paywall? An welchem Punkt einer Produktentwicklung holt man das Marketing Team ins Boot? Wie vermeidet man Überschneidungen bei B2B und B2C Kampagnen? Andre Alpar hat die Antworten! Andre ist Online-Marketing-Experte und der Mann für deine Fragen! In #askAndre beantwortet er unermüdlich die Fragen der Podcast-Community. Diese Fragen haben es in diese Folge geschafft:
Ulla – Paywalls
Wir bewerben die Inhalte von Nachrichtenportalen. Auf den Portalen gibt es Inhalte, die frei gelesen werden können und welche hinter der Bezahlschranke. Um die „Plus"-Inhalte lesen zu können...
2023-08-2824 min
The Sales Syndicate Podcast37: The power of buyer enablement: Meeting modern expectations in B2B sales - Chatting with Rory Sadler, Co-Founder and CEO @ trumpet 🎺Welcome to our 37th episode of The Sales Syndicate Podcast.
In this episode, we sit down with Rory Sadler, Co-Founder and CEO at Trumpet to discuss the evolution of B2B buying journeys and how tools like Trumpet - are centralizing and transforming the process. As Rory Sadler explains, "We built Trumpet to centralize the entire journey from outreach to onboarding and really to increase collaboration and make it feel less of a transaction and more of a journey."
In this conversation, they cover key topics such as:
- From the legacy to the modern...
2023-07-1041 min
Innokabi Emprender, marketing online, Lean Startup190# Exprimir Linkedin y otros canales online para aumentar ventas B2B - Entrevista a Javi Consuegra (SalesHackers)Recursos emprendimiento y lean startup:
Curso Lean Startup Innokabi [https://cursoleanstartup.innokabi.com/]
Suscripción Newsletter Innokabi https://innokabi.com/
PATROCINADOR:
MailingYa! Tu agencia de Email Marketing para eCommerce ► https://www.mailingya.com/
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Me alegro que hayas decidido acompañarnos una semana más en el podcast de Innokabi.
Soy Alfonso Prim y quiero ayudarte a lanzar tu marca, producto o servicio con éxito empleando lean startup y las herramientas de marketing online más interesantes y experiencias de otros emprendedores que ya lo han conseguido.
▬▬▬▬▬ CONTENIDO ▬▬▬▬▬
► DESCRIPCIÓN EPISODIO:
Hoy hablamos con Javi Consuegra, emprendedor, fundador de Sales hackers el lugar donde crear proc...
2023-06-271h 08Bootstrapper's ParadiseHow To Build Effective B2B SaaS TiersSummaryIn this episode, Sean discusses how to set up and design effective B2B SaaS tiers to capture the most value. He recommends starting with the basics - identifying the successful outcome that the target market is looking for and using that as the foundation. Sean advises creating different tier options for price testing, even before the product is built. He stresses the importance of gathering feedback from users and suggests using the support channel to ask for questions. Sean recommends staying lean and keeping it simple, to keep development costs lower and help grow the product...
2023-05-2605 min
B2B PodcastB2B.012 - Going From The Friend Zone To Training Pro Athletes With Barry VincentBruk Telahun sits down with Barry Vincent, founder of Built By Barry. He is a personal trainer online coach who helps busy parents get lean and strong so that they can keep up with their kids and be confident and comfortable in their bodies.IG: @builtbybarry Follow Us Online:B2B Podcast Instagram - https://www.instagram.com/b2b__podcast/Bruk Telahun Instagram - https://www.instagram.com/brukthebroker/
2023-04-1935 min
Healthy Brand with Howie ChanEP. 15 Dominate the B2B Industry with Brand: A Raw & Unfiltered Conversation with Jason VanaJason Vana is the founder of Shft, a Brand and content strategy agency focused on B2B companies – helping them become the only choice for their customers. He is also an established thought leader in the world of B2B, with over 50K followers on LinkedIn. Learn more about Jason:- Twitter- LinkedIn- https://shft.agency/Top 3 Lessons:1. Branding is not a marketing function; it cuts across everything 2. There are no impulse buys in B2B, branding is the only way to gen...
2023-02-121h 12
Innokabi Emprender, marketing online, Lean Startup172# Cómo mejorar la experiencia del cliente en B2B - Entrevista a Alejandro Vázquez (Btrueb)Recursos emprendimiento y lean startup:
Curso Lean Startup Innokabi [https://cursoleanstartup.innokabi.com/]
Suscripción Newsletter Innokabi https://innokabi.com/
PATROCINADOR:
MailingYa! Tu agencia de Email Marketing para eCommerce ► https://www.mailingya.com/
▬▬▬▬ INFO GENERAL ▬▬▬▬▬
► DESCRIPCIÓN:
Me alegro que hayas decidido acompañarnos una semana más en el podcast de Innokabi.
Soy Alfonso Prim y quiero ayudarte a lanzar tu marca, producto o servicio con éxito empleando lean startup y las herramientas de marketing online más interesantes y experiencias de otros emprendedores que ya lo han conseguido.
▬▬▬▬▬ CONTENIDO ▬▬▬▬▬
► DESCRIPCIÓN EPISODIO:
Hoy hablamos con Alejandro Vázquez fundador de Btrueb. Alejandro es consultor, profesor...
2023-02-071h 05
Innovación Sin Barreras120. David Cabrera — Cómo acelerar tu ciclo de venta B2B | Cómo definir tu pricingEn el episodio de hoy tenemos como invitado a David Cabrera, CEO & Co founder de Wise CX, un software de experiencia al cliente omnicanal para grandes empresas.En este episodio David nos ha compartido sus estrategias de aceleramiento de sus ciclos de ventas B2B que han llevado a su negocio a nuevos niveles y más países. Además, nos explica cómo determinaron y refinaron el proceso por el cuál definen los precios de sus productos. Enlaces de interésSaaStrBehind the Cloud por Marc BenioffConversational Intelligence: How Great...
2023-02-0348 min
make sense podcastО построении и ускорении процессов Product Discovery, уровнях зрелости, быстрой проверке гипотез«Мышление продакта направлено на то, чтобы минимизировать стоимость ошибки, — и оно приводит к такой модели, где ты поэтапно обогащаешься артефактами и знаниями. В итоге стоимость ошибки у тебя будет низкая и ты будешь делать то, что нужно».«В какой-то момент развития продукта в качестве артефакта появляется дорожная карта рынков: то есть что на таком-то рынке, в таком-то регионе, в такой-то стране у нас такая-то финмодель и дорожная карта. Где-то мы видим, что нужно больше таких усилий, где-то других. Для одного клиента я как-то считал юнит-экономику по каждому рынку, на каждом из которых уже были запущены тесты, чтобы понять нагрузки на сайт, логистику, где нужно и где не нужно открывать шоурумы. В итоге для каких-то регионов мы определили, что нужен офлайн, а где-то это было не нужно и достаточно было запустить онлайн-продажи». Гость: Сергей КолосковСЕО, Akhter Discovery & Design. Опыт работы в Ozon, ЛитРес, IBS. Частное консультирование Яндекс, Ингосстрах, Мегаплан, Sokolov, Рекульт и еще 20 продуктов. Автор телеграм-канала Fresh Product manager https://t.me/FreshProductGo.Ведущий подкаста: Юра АгеевПодписывайтесь на канал анонсов подкаста: https://t.me/mspodcast.Подкаст выходит при поддержке конференции ProductSense https://productsense.ioО чем говорим:3:37 Что такое Product Discovery6:08 Отличается ли емкость процесса исследований в B2B и B2C7:10 Топ-3 заблуждения о Product Discovery11:00 Почему надо смотреть шире своих задач12:51 Кто задает исследовательский вопрос и как он должен звучать15:19 Модель зрелости Discovery-команды. Уровень рождения18:00 Уровень идентификации, Lean Canvas19:14 Уровень превосходства. Product/Market-Fit, юнит-экономика, OKR, KPI21:15 Уровень лидерства. Когортный анализ и анализ по LTV24:12 Уровень масштабирования. Мониторинг28:05 Уровень горизонтов. Сегментация30:50 Как ускорить процесс «созревания» Discovery32:58 Может ли компания жить процесса Discovery. Как проверяют гипотезы предприниматели и продакты36:43 Инструменты для ускорения Discovery на уровне компании40:35 Быстрые проверки и критерии истинности. Чтение отзывов44:30 Кто собирается на Discovery-митинги46:03 Идеальный дашборд для CPOВ подкасте упоминаютсяТелеграм-канал Fresh Product Manager https://t.me/FreshProductGoтелеграм-канал Koloskov: growth, product, analytics https://t.me/sergeyproductRFM-анализ https://bit.ly/2s1VshmПодкаст make sense о выборе фреймворков приоритизации, подходах к принятию решений и командной осознанности https://bit.ly/3YfILMQПодкаст make sense о фреймворке по проверке Product/Market Fit, прокси-метриках, выборе каналов привлечения и опросах https://bit.ly/3XZMA91Подкаст make sense о юнит-экономике и продуктовых фреймворках, границах применимости и заблуждениях с Ильей Красинским https://bit.ly/3HNXs4c
2023-02-0149 min
Tech Marketing TrendsActionable Tips for Customer-Driven B2B Innovation and Growth - Étienne GarbugliInterested in discovering the key to B2B success in driving innovation and growth for your company? 🔑
Tune into our latest podcast with Étienne Garbugli, the founder & CEO of Lean B2B and the author of his latest book Lean B2B: Build Products Businesses Want.
In this episode, Étienne gives you an insider’s guide to..
💡… what the crucial elements are when innovating and driving growth in b2b tech companies.
💡... the foundation of lean B2B marketing.
💡… how"re-energizing" your product can benefit you and your customers.
Listen to the full e...
2023-01-0529 min
Selling To CorporateSTC085 Podcast Mini Series: The big change: Shifting your sales strategy for epic resultsLearning how to put together an effective B2B sales strategy is a lot of work. That's why over the course of the Selling to Corporate ® podcast mini series, we've worked together to help you set new goals, analyse your existing performance and identify key sales skills to improve so that you can finally create a B2B sales strategy that you're able to implement in your business before the busy season hits! In this episode of the Selling to Corporate ® podcast mini series, I'm guiding you through what it looks like to pull all the right in...
2022-10-2831 min
Supercharge MarketingBuilding a B2B Thought Leadership Brand: How to make an impact and get it rightIn the B2B marketing world, organizations that harness the power of thought leadership can leverage this to drive their business forward. However, building a thought leadership brand can be daunting.
Enter Mark Raffan, a highly successful serial entrepreneur and lover of marketing, negotiation and thought leadership. Having coached executives and teams in some of the largest companies in the world, Mark shares some advice on how to get started, as well as some hot takes on some of the things you can do to get it right.
Sneak peek:
"For...
2022-07-0626 min
One Knight in ProductBuild Products Businesses Want with the Lean B2B Pyramid (with Étienne Garbugli, Author ”Lean B2B”, ”Find your Market” and ”Solving Product”)An interview with Étienne Garbugli. Étienne is the lead instructor and CEO of Lean B2B, and a three-time startup founder. He's the author of three books: "Find your Market", "Solving Product" and "Lean B2B". The latter book is out for a second edition, and we decided to talk all about it.
We speak about a lot, including:
How the second edition has gone down, why there's a second edition at all and why this book matters to B2B entrepreneurs & product managers
How the book can help both non-technical, subject matter expert startup founders as...
2022-07-0345 min
Sleeping Barber - A Marketing PodcastSBP 009: B2B Marketing and the Contrarian Matrix, with Ty HeathIn this episode of the Sleeping Barber, we welcome to the show Ty Heath, Director, Market Engagement at the B2B Institute at LinkedIn, where we discuss the contrarian matrix, the future cash flow model, the importance of content and emotion in B2B marketing and so much more.
While the focus of the discussion revolves around B2B, Ty shares a lot of great information that can apply to B2C as well.
Enjoy the episode!
____________
Our Guest:
Follow Ty on LinkedIn: https://www.linkedin.com/in/tyronaheath/.
2022-06-091h 05
Traction PodcastScaling From $1M to $500M: Five Strategies To Drive Your Next Wave of Growth with Karen Peacock at IntercomOn this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Karen Peacock, CEO at Intercom which helps more than 25,000 companies including Amazon, Microsoft, and Shopify to engage and support their customers and prospects. Intercom has been named one of the top 100 private cloud companies globally by Forbes for five years in a row. Before joining Intercom, Karen served as the Senior Vice President of Small Business at Intuit, where she helped build one of the world’s largest SaaS product lines and grew it to $2.5B in revenue. On...
2022-05-2722 min
The Next 100 Days Podcast#315 Wayne Moloney – B2B SalesB2B Sales with Wayne Moloney
Wayne Moloney is an expert in B2B Sales. So, what do you really want from an expert? The answer is, to share your expertise simply. He's doing that with his novel all about a complex B2B Sales situation. Yes, a novel. It's called: The Wentworth Prospect.
It's Business Development, Not Sales
Wayne started his career as an engineer. He soon realised that wasn't for him. So, he got into sales. And now an author. Previously, he wrote a book about sales management. Why? Because he'd been thrown into sales management. You know, m...
2022-03-1852 min
B2B Podcasting | A show about the ultimate B2B sales & marketing strategyHow to use a B2B podcast to become a subject matter expert - with Stewart Hillhouse | B2B PodcastingDo you leverage your podcast to grow your thought leadership? 👀
Business leaders should jump at the opportunity to have their own video podcast—it’s a perfect chance to share their niche expertise and provide value to their audience, all in one go.
The latest episode of B2B Podcasting is full of insight and clarifies how you can maximize your content creation strategy for ALL your social media platforms.
We sat down with Stewart Hillhouse, head of content at Mutiny and host of “Top of Mind” podcast. His experience as a content creator and podcast hos...
2022-03-0249 min
Innokabi Emprender, marketing online, Lean Startup129# Ventas B2B. Emplear canales digitales para vender a empresas. Entrevista a Karem TorresRecursos emprendimiento y lean startup:
CURSO LEAN STARTUP - INSCRIPCION ABIERTA [https://cursoleanstartup.innokabi.com/]
CURSO DE 0 A 100 CLIENTES RECURRENTES [https://innokabi.com/0-a-100]
Suscripción Newsletter https://innokabi.com/blog/
PATROCINADOR SEMRUSH:
Prueba Semrush 14 días gratis en ► https://innokabi.com/prueba14dias
▬▬▬▬ INFO GENERAL ▬▬▬▬▬
► DESCRIPCIÓN:
Me alegro que hayas decidido acompañarnos una semana más en el podcast de Innokabi. Soy Alfonso Prim y quiero ayudarte a lanzar tu marca, producto o servicio con éxito empleando lean startup y las herramientas de marketing online más interesantes y experiencias de otros emprendedores que ya lo han conseguido.
▬▬▬▬▬ CONTENIDO ▬...
2022-03-011h 05
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthKnowing Your Market Is as Important as Your Product with Daniel Cunningham of Leonardo247Daniel Cunningham, Founder and CEO at Leonardo247, talks about his startup journey: Bringing a software platform to a traditional market. Leonardo247 simplifies property management and maintenance for multi-family residences. Cunningham talks about the challenges he’s had in using lean bootstrap methodology. It would have been much easier if he’d had a technical cofounder. He was able to overcome those challenges by starting with a smaller circle of customers before scaling up.Bootstrapping carries a lot of risks as you cut things close. Cunningham thinks it was worth the pressure as he grew. Strategically, busin...
2022-02-1435 min
The Valley PodcastBE LEAN MY FRIEND: EL PODER DEL LEAN MARKETING. Con Ramiro Sueiro, Fundador & CMO de Gestazion➡️ Fórmate en marketing y cambia tu futuro profesional¿Cómo tener garantías de que nuestras campañas estarán bien planteadas? ¿Cómo reducir al máximo el riesgo de malgastar nuestro (limitado) presupuesto?El secreto es el Lean Marketing, una filosofía de experimentación y optimización que llega al marketing digital desde le mundo de las startups y que nos permite testear segmentaciones, ofertas y ratios de conversión muy, muy rápido y con muy, muy poco presupuesto. Una metodología que ya aplican las startups pero también las multinacionales. ¿Qui...
2022-02-0136 min
B2B Podcasting | A show about the ultimate B2B sales & marketing strategyHow to Rock the Virtual Stage on Your B2B Podcast - With Rich “Trigger” Bontrager | B2B PodcastingIs your audience captivated when they see you on the virtual stage? 🤔
Too often businesses assign a leader to speak for the brand without giving them training on how to properly present the brand voice and engage an audience.
As a result, the brand reputation suffers tremendously. 📉
Rich “Trigger” Bontrager, host of “Rock the Virtual Stage” show and head of podcasts and TV content for the C-Suite Network, has found the solution that most businesses need—coaching.
Rich coaches business leaders across multiple industries on how to bring high energy, passion and vision to an...
2021-12-0237 min
Product Innovation Series with Aram MelkoumovB2B vs B2C Product Development - Moshe Mikanovsky, ProcomFollow me on Linkedin for quickest product show updates, new episodes and highlight clips.Highlights: - Moshe’s journey to product management- Difference between B2B and B2C product development- How to get better at managing a product- How Moshe wrote his first novel called “Ressurector” About MosheMoshe is a leader in product management who started his career on the engineering side, specifically within the enterprise real-time B2B software space. He fell in love with product management after seeing the gap th...
2021-11-0543 min
B2B Leadership PodcastLean into Learning with Sara RobbaIn this episode of The B2B Leadership Podcast, best-selling author and leadership coach Nils Vinje speaks with Skilljar's VP of Customer Success, Sara Robba.
Podcast Highlights:
0:31 - Sara's current company role - Sara breaks down the Customer Success role, what the customer journey consists of, and how she was able to step into a leadership role.
7:33 - Introduction to a new leadership position - Most new managers can relate to the experience of realizing that something doesn't operate the way you thought it would.
10:07 - From manager to director - W...
2021-10-0640 min
Scale Your SaaS177: What is Lean Marketing, and How it Helps Drive Growth - with Jordan BehanEPISODE SUMMARYBeing a software leader is hard. If you want to compete and stand out in today's saturated market, you've got to know all sorts of different areas of your business and master them. In this episode, SaaS-Story in the Making host Matt Wolach interviews Jordan Behan, the CEO of Narrate Creative, specializing in SaaS marketing. He also developed a training program called The Lean Marketing Playbook for SaaS, where he shares a systematic nine-step approach to building out your marketing and sales foundations to help you gain traction.Jordan w...
2021-09-1427 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthUsing Lean Startup to Be Flexible with the Market’s Needs with Ted Gutierrez of SecurityGate.ioTed Gutierrez, CEO at SecurityGate.io, joins the show on a great discussion about product creation and pricing strategies that match the market. Gutierrez carries extensive experience in securing critical infrastructure. His startup takes security audits and compliance measures to the next level through a SaaS platform. Sharing key points from his startup journey, Gutierrez and Ledge talk about the importance of pricing in market strategy. It’s essential to study the market and ensure the perfect timing is in place. You can’t raise prices too high, even with a premium product, or you won’t be comp...
2021-08-1142 min
El tema que te quemaEp. 20 Cómo ejecutar un MVP hasta la ronda de inversión con Stock AgileDicen que las buenas startups surgen una necesidad y este es el caso de Stock Agile, un Saas que permite a la marcas gestionar su stock de diversas plataformas y tiendas físicas.
Miquel Subirats, Ceo de Stock Agile, nos cuenta cómo surgió la idea, gracias a una necesidad que tenía su padre para mantener el negocio familiar.
Miquel y su hermano, han hecho una ejecución Lean de manual, saliendo a vender su producto, solo con un “front bonito” para poder validar la necesidad y así consiguieron sus primeros clientes, con poco código impl...
2021-07-0847 min
Full-Funnel B2B Marketing ShowEpisode 56: The Almanack of The ABM Conversations PodcastSign up to all live workshops and podcasts here: https://lu.ma/fullfunnelMany people discuss B2B marketing topics, but very few can share real case studies and talk about those in-depth. And one of them is Yaagneshwaran Ganesh (Yaag), the Director of Marketing at Avoma and the host of #1 B2B marketing podcast "The ABM Conversations Podcast."Yaag has hosted 80+ episodes and has interviewed Seth Godin, Guy Kawasaki, Rand Fishkin, Jon Miller (Demandbase), Chris Walker, David Cancel (Drift), Sangram Vajre (Terminus), Peep Laja, and of course your host :) on his podcast.As we b...
2021-06-2356 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthDesigning a Flexible Product with Customer Feedback with Matt Doyle of ArrayMatt Doyle, CEO of Array, joins host Ledge on today’s Leaders of B2B podcast. Array provides a software as a service solution aimed at operational and process experts. It allows them to create an application to help the process flow without involving the IT department, and it does this through a no-code interface.Doyle discusses the importance of product development, and this podcast features a deep understanding of the product formulation. This includes design-based thinking and lean methodologies. Doyle talks about the global trend on no-code solutions, and the importance of focusing on the...
2021-05-1741 min
LEADERS IN SALESEp 16 - Cassidy Shield - How to let your potential B2B customers ask for a meeting instead of you chasing themIn today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Cassidy Shield, VP of Marketing at Narrative Science ($43m funding).That's in it for you1. Narrative Sciences' unconventional way of hiring high performing marketers2. Why B2B marketers should drive pipeline, not leads3. How B2B marketers can let the B2B buyer ask for a call instead of pushing for it 4. How Content-based networking can drive your B2B demand generation5. The competitive advantage small B2B companies should leverage...
2021-04-181h 04
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthUsing Influencers to Grow Your Business with Tree McGlown of SideqikHis company Sideqik aims to enhance a company’s marketing and brand presence by leveraging influencers and content creators and integrating them into the brand strategy. This business need is necessitated by the sub-30-year-old demographic dubbed as the Gen Z and Millennials. These younger groups are more likely to lean on highly-engaged content versus traditional broadcast media.Tree shares some key insight on how they grew their platform, how they developed a culture of performance and perfection without resorting to toxicity, and how they arrived at their SaaS platform as it evolved throughout the years....
2021-03-3132 min
Uncharted PodcastUncharted Podcast #75, Why scalable growth has nothing to do with speed & “the new eight" P's of marketing with Sheridan GaengerThis week's episode is brought to you by Oracle NetSuite (sign up for a personalized product tour at www.netsuite.com/scale) and Indeed (get a $75 credit for your job post at www.indeed.com/scale).
In this episode of “Uncharted,” we welcome Sheridan Gaenger, growth marketer passionista. She’s shaking up the traditional five P’s of marketing by revealing that today, there’s actually eight and hint, they’re not tactics! How did she discover and why is she preaching “the new eight”? In under 2 years, she marketed separate companies through an IPO and a Fortune 100 acqui...
2021-03-2231 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthPassing the Test of Time in Technology with Sherif Kozman of Extreme SolutionThis episode goes down memory lane to the 90s, when IT was both exclusive and expensive, with data centers and colocation facilities. He talks about evolving technology then moves onto apps and cloud computing. Kozman’s formula to counter the ever-changing ebbs and flows: focus on the people you have rather than the technology.This formula has worked. They have consistently grown and been successful for the last 20 years - and they’re still going strong. They continue to take the lead with their emphasis on Agile methodologies and a Lean approach to their IT-managed services.An...
2021-02-2535 min
Modern Marketing Engine podcast hosted by Bernie BorgesThe Future of B2B Buying and SellingWhat is the future of buying and selling? How do marketing and sales approach digital native decision-makers? That is the topic of this episode of the Modern Marketing Engine with my guest, Dave Boyce. Dave is the Chief Strategy Officer, XANT, where he divides his time between corporate development, corporate strategy, and operational strategy. He is also a board member of Forrester Research Inc. since 2017. This episode was inspired by two articles that Dave published on LinkedIn: The Future of Buying The Future of Sales Join us in this conversation to learn why...
2021-02-1738 min
Making It Real#1 Steve Blank | Lean StartupSteve Blank is a serial entrepreneur and recognized for developing the customer development model that launched the Lean Startup methodology. Steve is the author of four significant books in the entrepreneurship world, namely "The Four Steps to the Epiphany", "Not All Those Who Wander Are Lost", "The Startup Owner's Manual" and "Holding a Cat by the Tail". He also teaches entrepreneurship at Stanford University, UC Berkeley Haas School of Business and Columbia University. Steve Blank, Lean Startup | Making It Real Podcast with Jan Brinckmann | Episode #1 00:00 How Steve got started in entrepreneurship07:37 Steve’s evolution as a...
2020-12-031h 02
P is for ProfitJohn Corcoran | Secrets of Podcast MarketingJohn Corcoran is a lawyer turned podcaster and podcast guru who found that his broadcasts served as a great source for clients, referrals, strategic partnerships, and other benefits in his career and life. Now, with his agency Rise 25, John teaches B2B businesses how to use a podcast as a marketing tool that brings in more clients, referral partners, and strategic partners. John talks not only about the technical details but also shares some surprising insights for making this medium work at bringing in more, better-quality leads. We get into detail on...
2020-11-0424 min
Pipoca Ágil#91 Como ser um Lorde no Mundo Ágil - Por Leandro Bodohttps://www.linkedin.com/in/lebodo/
A highly motivated Senior Technical Product Owner | Project Manager | Product Manager who has become passionate about agile and lean software development over the years. Extensive experience leading cross-functional and distributed teams to deliver successful products and projects to a diversity of B2B/B2C clients around the globe. Proven ability mapping out user journeys to build a product backlog that is driven by value as well as managing budget and risks across multiple projects with different complexities and scales.
I have hands-on experience in managing different products and projects at the same time...
2020-05-2951 min
B2B Marketing - A Guidebook for the Classroom to the BoardroomBe A Brand (Part 2) with The Innovative Lean Brand Management Approach for B2B Marketing featuring Vera Muellner (Global Marketing Manager) and Kirsten Ives (Moodly)In this second part of Brand Management in B2B Vera and Kirsten reveal some of their secrets on how to realize brand management even in such a conservative B2B sector. They provide further insights into this new innovative lean model for brand management and describe further details of their article published for the first time on this topic as part of the B2B Marketing Guidebook. If you have always tried to implement brand management in your B2B company, but have failed internally, then you should not miss this second episode of the podcast Brand Management...
2020-05-2315 min