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Carl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Your Business is Only as Strong as Its Weakest SystemHi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Your business will only travel as far and as fast as your worst system. And any frustration you have in your business  is because you lack a reliable and a consistent system in that area, right? So what you, in your business, your goal is to build an assembly line. That's it, to build an assembly line. So today, you and I are doing the interview, right? You already know what you're g...2025-04-2801 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Why Buyers Pay More for Certainty in Volatile TimesHi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.  During volatile times, people defer to experts.They listen to experts. Think about this. If you were in a rush to get to the airport, like, oh my God, I've got to get there. It's an hour away, and I have 50 minutes to get there. So you don't want to take a chance, and you order Uber, and you order Lyft at the same time. Whoever gets here first, I'm, oh man. And t...2025-04-2201 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Client Now vs. Client Later: Staying Engaged & Sealing the DealHi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.   If somebody is a client now, for me, I call every week.  I call, text, follow up, and even if they say, listen Carl, I'm going to be gone for two weeks, let's pick up when I get back. Oh, where are you going? Oh, I'm going to the Amalfi Coast, I'm going on a trip to Italy, I'm going to the Poconos, I'm going to see my mother-in-law, whatever. Next thing I'm going to do...2025-04-2101 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-The Price Test: How to Know If Your Clients Will Pay MoreHi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. I'm going to ask you a question. You tell me in the answer of a number, think of a number for a moment based on my question. My question to you is if you were to go out to your clientele right now and set aside the ones that you already have contracts with that where the pricing is already fixed. But if you basically went out to your clients and your prospects and you...2025-04-1801 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Clients Base 70% of Purchases on Top 2 ComplaintsHi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Your buyers make 70% of their purchasing decision based on your ability to solve their top two problems, okay? For me, it was start date and finish date in contracting. Why start date? Well, any of you commercial real estate owners know that you get paid on progressive payments.So the day I show up and my materials show up on the site and I put my shovel in the ground for the very first time...2025-04-1601 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-The Power of Promises: How Commitment Commands a PremiumHi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. For those of you that either know New Jersey or ever lived in the Northeast or the North, you know that it's a seasonal business. So that's right. In November and October, I was guaranteed I would start on a certain day, even if we got a snowstorm, even if there was a late frost, right? I would start no matter what, I would finish no matter what. And that meant working in the rain...2025-04-1500 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Pricing, Authority, and the Power of Bragging ClientsLet Your Customers Spend Their Way to The Front Row Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. When you buy something you're passionate about and you spend the premium on it, do you complain about it or do you brag about it? You brag about it. How many of your clients are bragging that they pay your premium amount? How many do you have currently? Zero. Zero. It's not because you're not, you don't like them, it's just...2025-04-1401 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Turn Complaints into Opportunity: Understanding Your Industry’s Pain PointsHi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Take a moment, write down what are the top five complaints about your industry, maybe not about you as a company, maybe you as a company, but maybe not, but about your industry? So how would you know that? So think of the customer, negative customers review you’ve gotten, or competitors have gotten, the sales objection you get from a prospect when your telling them about your product or service and when you win a...2025-04-1101 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-The Surprising Comeback of Malls: Why Gen Z Loves In-Person ShoppingIt is Not Enough to Keep the Malls Going Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I'm gonna really age myself now because I, in New Jersey where I live, I grew up in the town that had one of the first big malls, it was called Willowbrook Mall in Wayne, New Jersey. And in the eighties when I was in getting out of grade school and into high school, that's when Willowbrook Mall really came into its own. And at the time, it...2025-04-1001 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO Compete or Create The Key to Industry LeadershipHi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Your business can operate on one of two planes, the competitive plane where you are literally fighting with all the same people for the same dollar, or the creative plane where you create something new or you perfect something that is existing to the point where people seek you out. So, Apple Computer is very innovative, the iPod, the iPhone, for example, and there'll be more. And Starbucks, for example, took a bean and...2025-04-0901 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-The Confidence Premium: Why High-Stakes Guarantees Win ClientsHi everyone, Carl Gould here with your #70sec0ndCEO. Just a little over a one-minute investment every day for a lifetime of results. How many of you have hired a contractor who said, if I don't perform, if you perform as the client, but I don't perform as the contractor, you get to keep the whole thing, and I give you all your money back? How many of you have hired contractors that have done that? Buy a show of hands. No hands, does that mean zero? Zero. So, if I gave you a proposal, who am...2025-04-0701 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Leaders Need to Get Work Done Through OthersLeaders Need to Get Work Done Through Others Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. In order to does through other people that you get done through yourself. I’m saying if I were a coach, you still have to get things done to other people. That's the mark of a leader. Well, how much do other people do after your meetings, not just showing up and being really gung ho in your meetings. And so one of the wa...2025-04-0401 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-The Entrepreneur vs. Employee MindsetThe Entrepreneur vs. Employee Mindset Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So, a main question we’ll ask an owner is, ‘what keeps you up at night?’ Oh my God, and the list is like this long! You know when we ask your team, ‘what keeps you up at night?’ You know what the number one answer is? ‘I sleep fine.’ Seriously, they’re like, ‘What keeps me up at night?’ Nothing, I don’t know, what are you talking about? ‘We...2025-04-0301 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl Gould - #70secondCEO - Operations: Streamlined Success or Total Chaos?Operations: Streamlined Success or Total Chaos? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Here we go, let’s talk about your operations. To what degree are your operations running like a finely tuned machine? Give yourself a score, one being, ‘it’s a train wreck!’ And 10 being, a ‘finely tuned machine.’ I want to hear about that. Now, you are only as good as the worst part of your process so you can only move as fast as the tough...2025-04-0200 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Building a Successful Business Structure Before SystemsBuilding a Successful Business: Structure Before Systems Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Now that you have this understanding of what your style is, what function of a business you might gravitate towards or what industry you might resonate with most, what type of business to be in, how do you then begin–this building this successful business? And what’s interesting is that statistics would say that 10% of independently owned businesses will reach a measure of success afte...2025-04-0101 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Goals to Greatness: Mapping Your Path to SuccessGoals to Greatness: Mapping Your Path to Success Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  Now let's do our goal setting. Very simply, what do we hope to achieve as a business? And as an employee or individual within that business in the following timeframes? In the next 24 hours, what do I hope to achieve? What am I committed to achieving? How about next week? What do I want to achieve in the next 30 days in the next quarter, i...2025-03-2801 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Marketing Mastery Building Your Brand & Growing Your Business Marketing Mastery: Building Your Brand & Growing Your Business Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  Next, you'll do your marketing plan. What means of advertisement will we use to launch our product? What means of promotion? Will we use to build our product name? Who is our ideal customer? What is our message? What is our brand? What is our image? And how do we want to be perceived by the marketplace? What businesses or brand will we align ou...2025-03-2701 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Blueprint for Success: Crafting Your Business PlanBlueprint for Success Crafting Your Business Plan Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  Next, the business plan. Who are we? What is our product? Or service or idea? Who are our customers? What is our market? Who is our competition? Where will we operate? How will we advertise? How will we market ourselves? What is our unique selling proposition? What is our business identity? What size will our company be? And what size will our company eventually become? H...2025-03-2601 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Vision & Values: Defining the Future of Your BusinessHi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  The vision statement, where will we be in five years? 10 years, 20 years from now? Where will we be in one year? Where will we be in three years? What does the future look like for the business in our mind's eye? When we close our eyes and think about our business? What do we see? I know what do you see. Next, our values statement, what do we hope our business will be remembered? A...2025-03-2501 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Potential - From Potential to Performance: Where Legends Are MadeFrom Potential to Performance: Where Legends Are Made Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  Potential is wonderful place to be. I got to tell you in potential, you are a legend. It's amazing–I can't believe how good I am. You know, in potential, I can make no mistakes every idea I have is freaking brilliant, right? And my god, I gotta tell you, not only am I charming and handsome, but boy I’m smart in potential, but p...2025-03-2401 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Building Your Dream Team: From Synergy to SuccessBuilding Your Dream Team: From Synergy to Success Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  Now it's time to build a team, right? You now–you're so busy, you enter the synergy stage and you need an implementation team, you're so busy at what you're doing. You need other people to work elbow to elbow, side by side with you, and to do the work together. If you're an accountant, you need more accountants, if you're a lawyer, you nee...2025-03-2102 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO- The Like Factor Building Rapport, Trust & InfluenceThe Like Factor: Building Rapport, Trust & Influence Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  Somebody to like you and follow you. They have to believe on some level that they are like you. Okay? Does anybody know the definition of rapport? What would you say? What's a working definition of rapport? How would you call? (understanding, it to create a common bond and interest). He's a smarty pants, a common bond. Okay, very good at what else is often y...2025-03-2001 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Mistake Amnesty Mistake Amnesty Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  I do make it clear, you don't have mistake amnesty if you make the same dumb ass mistake over and over again, right? It's not amnesty from being, you know, not doing your job. If you keep making the same mistake, yes, you should be worried, right? But if this is a mistake, honest mistake, you just, you know, you're supposed to do something here, you didn't, or it...2025-03-1801 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-We Can Fix What We Know AboutWe Can Fix What We Know About Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Thats if you make a mistake, but I hear about the mistake Carl, I forgot to send Peyton all the stuff for the meeting. You're going to get there and nothing's going to be there. I'm so sorry, my bad. You have amnesty from that mistake. You will not get in trouble for that mistake. But if I get found here and Peyton's...2025-03-1701 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-As the Manager You Cant Jump In and HelpAs the Manager You Can't Jump In and Help Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. As the manager, you can't jump in and help. Yeah, gosh, I don't know why they don't come to you with solutions. Why would they? You're going to change them anyway. Or you're just going to tell them they're wrong and go do it anyway. So they're like, well, after that, I'm not doing that. Why would I bother...2025-03-1400 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Most Think Your Opinion Doesnt Carry Risk PT 3 Most Think - Your Opinion Doesn't Carry Risk PT 3 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  Perfect example. I have a Jeep, I got those aftermarket tires on, right? It says inflate the tires between 35 and 40 pounds. So I go into the place, and the guy says to me, I go into the oil change place, and he says, oh, your tires could use a little air. I'm like, all right, well, what pressure should I put them at? An...2025-03-1301 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Most Think Your Opinion Doesnt Carry Risk PT 2Most Think - Your Opinion Doesn't Carry Risk PT 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  When you ask them what you would do, right? Test this, if you wanna test this out, next time you go out to dinner, ask the server, what should I get tonight? Oh, well, it depends. It depends on what you're in the mood for, and like, oh my God, I don't know. I just see my tip going away. If I answer w...2025-03-1200 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Most Think - Your Opinion Doesnt Carry RiskMost Think - Your Opinion Doesn't Carry Risk Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Here's a question not to ask, here's a question to ask. Because that's like risk, I'm going to lose my job, if I get this wrong, you're going to blame me, right? Ask them, if it were you, what would you do? That's a totally different question. If that were you, what would you do? Because now I'm not asking...2025-03-1101 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Whats Really Going on HereWhat's Really Going on Here? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  Just keep asking this over and over and over again until your team gives you the answer you like. What's really going on here? Client's not happy, they're just not happy with us. What do you think's really going on here, Bobby? Wow, we got there late. Yeah, so Bobby, what do you think's really going on with that? Frickin' truck is broken down three t...2025-03-1000 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Identify The IssueIdentify The Issue Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  So, identifying the issue, we are looking for the cause, not the symptom. It's good to know the symptoms, but we need the cause, okay? So I'll give you an example, all right? Let's identify what the issue is in this particular situation, okay? A client of ours just built a brand new state-of-the-art building in New York City, okay? Multiple floors that requires elevators. They had the latest a...2025-03-0701 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-The Path To Doing Nothing Pt. 2The Path To Doing Nothing Pt. 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  So our objective is we want them to solve problems independently with minimal input from you other than approval, minimal editing, and then an authorization to go forward with the proposed solution, right? Or if they can't solve it all the way, maybe the problem is way beyond their scope or there's information they're just not aware of or they don't have that budget authority or t...2025-03-0600 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-The Path To Doing Nothing The Path To Doing Nothing Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We want them to come to us with a variety of solutions,  but in a structured way. Because you as the manager, you wanna know how they arrived at that solution. So you can give the tweaks. So it's not just enough to say, hey there's a flat tire, I'm gonna replace the tire. Hold on, what got us here, what are the op...2025-03-0501 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Problem Solving ModelProblem Solving Model Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  Now this is gonna take discipline from you as a team member because, as their manager, because you can't allow them anymore to come to you with just the problem.  They have to come to you with not only the problem, well defined, and then more than one solution. So you can pick your max now. Your job is to have your team come to you, hey, we...2025-03-0401 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-70secondCEO-Responsibility vs. AuthorityResponsibility vs. Authority Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. There's a difference between responsibility and authority. You will delegate authority, but never responsibility, right? At the end of the day, you're still in charge of your team. Your team screws up a year from now, it's on you.  Now, authority is, okay Dan, I give you the authority to make this decision. You bring us to this point in the project and so-and-so will take over f...2025-03-0300 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Your Team Needs to Know What Right Looks LikeYour Team Needs to Know What Right Looks Like  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  Some confidence, they go to moderate to high confidence, and they go to high confidence. That's your job. Your job's on the top row. As their leader, their trainer, their coach, you need to make sure that they start out here and end up there. If they are not high confidence, then you can't trust them to make the right decisions or...2025-02-2801 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-2 Compliments to 1 Piece of Coaching 2 Compliments to 1 Piece of Coaching  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We are specific is the degree you can let go and be a coach. If you haven't prepared them, they don't know the system, and you become high supportive, you are asking for a train wreck. You are asking for big problems  because then they're just gonna be like, oh, oh, okay, we can do what we want now.  And then they'll misinterpret what needs to be done...2025-02-2700 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Reward Them For Doing RightReward Them For Doing Right  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You do take in their feedback, but you're making the decision. You're the leader, and it's important that in the beginning, you take full responsibility. You say, here's our scope of work, or here's our project.  I've taken in, we've all contributed, here's where we're going. And you know, speak now or forever hold your peace, great, now we get started, okay? We're still high di...2025-02-2601 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Want vs. Dont Want. Want vs. Don't Want Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. When you had to explain what you wanted to another person, what you don't want or what you want. But what we want to do going forward is we want to do both. So I would like when we start our meeting today for everyone to have lunch before we get going. But what I don't want is I don't want lunch to go past 1 o'clock...2025-02-2501 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-From High Directive to High SupportiveFrom High Directive to High Supportive  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  Now we get started, right?  We go up to where it says coaching.  We're still high directed, but now we're high supported as well. So they get started, you're still directing their activities, but just capture this in the top right hand corner, you're looking to catch them doing things right. You're looking to catch them doing things right. That's opposite. What's that?  That's oppos...2025-02-2401 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Low Supportive BehaviorLow Supportive Behavior Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  In the beginning, they're gonna say,  all right, I'm in, I get it, just like today's meeting. All right, I get the idea, we wanna be a team, but we've never been a team like this before, so tell us what being a good team looks like. So we're gonna be very high directive in the beginning, and we're gonna have low supportive behavior. It doesn't mean we...2025-02-2100 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-The Leader DecidesThe Leader Decides Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  Now the leader decides, that doesn't mean you're not gonna take in some feedback and put from the team, you may wanna do that. If there's a project you're about to do with your team, you may say, here's the project, here's the scope of work, here are some of the things, the challenges we're looking at. Anybody have any ideas or you wanna share any thoughts? Y...2025-02-2000 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Managers Need to Be Instructive FirstManagers Need to Be Instructive First Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  Direction going in there. Carl, say this, don't say that.  These are all of your non-negotiables and these are all your stuff that are off-limits. I would lean more towards this, because you're going to say that. Convert it into these words.  I needed direction. I didn't get that direction. I got support in the beginning. And that's where a lot of managers will ten...2025-02-1901 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Directive and SupportiveDirective and Supportive Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  It's a little counterintuitive because you say, all right, we want to be better managers and we want to get more done through other people. And the first thing we're going to do according to this  is become a dictator, right? And so familiar, get used to the initials. I'll use them a lot in this sequence. It's D-S, D-S, D-S. In other words, when yo...2025-02-1800 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-70secondCEO-Descriptive v. InstructiveDescriptive v. Instructive Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So you've heard the term over-communicate.  We have to over-communicate. That doesn't mean just talking more. That means being very, very specific in how we give instructions. Okay, and when we do the situational leadership, we'll talk about that some more because we need to stop being descriptive and we need to start being instructive. So as a manager, as a leader, that's what this group needs t...2025-02-1101 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Manage for Hand OffsManage for Hand Offs   Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Anytime there's a handoff, so if you're in sales and someone's engineering, someone's on the service desk, right, those handoffs have to be managed tight and you always cover your teammate's back, right? So that's where, so we have to define how that box runs, okay, and that'll be one of our challenges because we speak American English, that's our challenge, our English is so bad.2025-02-1001 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-70secondCEO-Managing the Lines Pt 2Managing the Lines Pt 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We're going to put Sean on the line right there.  You hit it. Anywhere else, we got it. The problem is it creates two more lines. Mike's going to figure that out pretty quickly. He's going to put the ball right there. The ball goes through. So we say, oh, I got an idea. Rebecca, go here on that line right there. Richard, you got that o...2025-02-0701 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Managing the LinesManaging the Lines Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  He said, listen, think of your company like a tennis match. All right, I'm on one side, I'm hitting the ball over to Mike, Mike's hitting it back, all right. Mike's start getting really good, he's hitting it from one side of the court to the other side and I'm running back and forth like a crazy man trying to cover the court. And I said, wow, Mike is h...2025-02-0601 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-100 Responsibility for the Outcome 100% Responsibility for the Outcome Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So if you're working on something as a team, whether you're the leader, you're the manager, whatever, doesn't matter. Take 100% responsibility for the outcome, which means if Nicole and I are working on something and Nicole has her tasks and I have mine, I'm going to take 100% responsibility for hers, she'll do the same for me, and what that is, that will give enough overlap that m...2025-02-0501 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Shed 20% of Your Job Description Each YearShed 20% of Your Job Description Each Year Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  You should be thinking in your job to shed 20% of your job description every year. So by the time this group is here, you're already at the next step, whatever that is in the business, propelling the business forward.  There's always this thinking that, oh, you're not gonna need me, where am I gonna go? I'm gonna work my way out of a job. That li...2025-02-0400 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Training a New ManagerTraining a New Manager Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. It's the hardest thing for you all that you're going to have to do is actually watch somebody do something in the beginning, at least, worse than you think you do. So when you start to manage somebody, you're doing the work right now. You're the producer. You're doing the work. Things are rising. Things are going good. Now, we train somebody. ...2025-02-0301 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Are You Ready to Let The Systems WorkHi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. That's a system when you have an activity or a group of activities that you can remove yourself from. Now, you remember way back when we're talking about the discovery process, and we said, Every job has a personality. Every industry has a personality. Well, in your business, each job is going to start to assume its own personality. Systems, by their very nature, are predictable, they're consistent, they're reliable, they're scheduled, and they're...2025-01-3101 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Is Business Ownership Lonely and Stressful Is Business Ownership Lonely and Stressful? Do you wish it were more enjoyable?  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. And that's what we're after. It has been said that being a business owner is the toughest and loneliest position in business. Wouldn't you agree? You don't make it tough and lonely, is you're flying by the seat of your pants in the middle of the night with no gauges and no plan and what will make it...2025-01-3001 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Doing The Rights Task Starts With Knowing Yourself.Doing The Rights Task, Starts With Knowing Yourself. Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. To summarize where we’ve been in the business discovery process, you must know yourself, you're the owner, you're leading this, you need to know yourself, then you need to know what's right for your business. Now that you know yourself, and you know what's right for your business, you can then bring in the people that are right for that business. Put the ri...2025-01-2800 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Before you can have alignment you need assessment.Before you can have alignment, you need assessment. Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. And you'll notice as we delve deeper in stage one about what is required, and what are the power tools at each stage where your focus should be, you'll notice that assessments play a role very early on because you need to develop your identity you need to understand where you're at at any given time and you need to know what...2025-01-2701 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-What Motivator Drives YouWhat Motivator Drives You? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   You share your vision with all of the mirrors you're going to hire in your business. By sharing your vision, they will pick the areas that they are very good at to start with. And that's why you'll have a very flexible, quick, nimble organization early on, because people are going to gravitate towards what they like to do. And by definition, they'll be good at i...2025-01-2301 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Operation ChallengeOperation Challenge Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  Same operation challenge in stage 4,5,6 and 7 that’s a dysfunctional problem, that’s a–you should have solved already, so if I were to say cash flow, good problem, bad problem, the answer is it depends, it depends on the stage you’re in. One of the interesting things about the discovery process and a dynamic that’s very very common in our personal life and in our business lives is–is that...2025-01-2201 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Up Strategy-Premium Price-Part 3Up Strategy -  Premium Price- Part 3 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. What kind of buyer would pay for the guarantee? Somebody who needs you to start on a certain date,somebody who needs you to finish by a certain date, they’re undertime distress, and you will say, “gosh who’d on the right mind would pay fifteen thousand dollars extra” ,well if your running a million dollar project and landscaper usually last one in I’m preventing you from ge...2025-01-2101 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Up Strategy-Premium Price-Part 2Up Strategy -  Premium Price - Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.   Cause you know what I did, I took the top five complaints. You keep on never show up on time, you don’t start on time,you don’t finish on time, you change orders us to death you tell me one price and it turns out to be another,you don’t have senior management on site and you don’t stand behind your work...2025-01-2001 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Up Strategy - Premium Price Part 1 Up Strategy -  Premium Price Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.   So in our pricing strategy we need to have our Up strategy. A premium strategy that’s turn key that comes with a premium price. Now you may not end up doubled and double again you might have to bring it back down and find where the market acceptance rate would be. But it’s got to be at least twenty-five to thirty-five percent higher than yo...2025-01-1701 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Why is Calling You UrgentWhy is Calling You Urgent? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Take a moment right down what is that--what is the top five complaints about your industry, maybe not about you as a company, maybe you as a company but maybe not, but about your industry so how would you know that? So think of the a customer negative customer--customers review you’ve gotten or competitors have gotten, the sales objection you get from a prospect when your telling th...2025-01-1601 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-The Client Picked You Because You Are the Best OptionThe Client Picked You Because You Are the Best Option Carl Gould here with your #70secondCEO - just a little over a minute investment every day for a lifetime of results. They're not going to pay a whole bunch of money on the off chance you're good. They're going to think you're really good already.  They're going to think and by the way, if you fire them,  guess what they lose you and they think you're the best option, right? That's why I was in a position one time in my landscaping company where I wa...2025-01-1401 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Consumers Categorize Themselves by The Pricing They PickConsumers Categorize Themselves by The Pricing They Pick Hi everyone, Carl Gould here with your #70secondCEO.  Just a little over a one-minute investment every day for a lifetime of results. Wouldn't it be nice to know and be able to categorize your clients based on their pricing? So I offer a success fee option and I offer a retainer option. Remember I said before that if the industry's sideways you gotta give something for free and you gotta bundle, right? And you say, well how am I gonna know where the industry is? Y...2025-01-1001 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Invisible Pricing - Need a Better OfferInvisible Pricing - Need a Better Offer  Hi everyone, Carl Gould here with your #70secondCEO.  Just a little over a one-minute investment every day for a lifetime of results. A year, that means you're one in 600 people. That is 10 million or more, and we need to walk into a building that has 12,000 people in it to meet a peer. What we do is not easy, right? So you're doing all of this work only to price yourself to where you're invisible. That's got to change. It is unacceptable to me that you sit do...2025-01-0901 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Consumers Value an Expert Consumers Value an Expert  Hi everyone, Carl Gould here with your #70secondCEO.  Just a little over a one-minute investment every day for a lifetime of results. And so here's what I learned. What I learned was if people value what you do, if they really value what they do, and  if they have a need, they want to go with an expert. I had built the reputation of the guy who came in and would bang out a job and get the heck out of there. And we demanded that we had access to your prop...2025-01-0801 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl Gould-#70secondCEO-What Kind of Buyer Buys Your GuaranteeWhat Kind of Buyer Buys Your guarantee Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What kind of buyer buys the guarantee? What about that buyer buys the guarantee? They really need it. They're under some sort of distress. What else? They got the money. How would you like to have a bunch of customers that have the money? We have a client that's a body shop and they're Tesla certified. Right? And you know what they do? They say...2025-01-0702 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-What Are the 7 StagesWhat are the 7 Stages?. Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So what are these 7 stages? We've been talking about them a lot already. Let me give you an overview of each of the 7 stages before we get more into it. Stage one is the strategic planning stage. This is where your dream is born, you're going to focus on the direction, the planning of your company, you're going to sell your business first, then you're going to create it. Well...2025-01-0602 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO Early Stages of your BusinessBusiness in The Early Stage Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. In the early stages you’re focusing a lot on marketing, developing your product, you're taking–you're reinvesting in your business. You should not have mountains of cash flow in the early stages, now take that same symptom of cash flow and let’s say that was a challenge and let’s take that same symptom in the later stages, 5, 6, 7 and you had cash flow challenges, that’s very dys...2025-01-0301 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Goal Setting - Part 2Goal Setting -Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Ah 9 ½ , great! What are we gonna do to make it a 10? Here’s what we got to do bam..bam..bam..bam those are goals and then when you double that you would say “we’re better podcasters”, you know what I mean, you know so that’s how you would do it. So look it you gotta–so what most people don’t understand or they–they don’t go to the process...2025-01-0200 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Goal Setting -Part 1Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  90-day goals that have–that are actual destinations and then separate that from what we call categories of improvement or just the roles you play in your life. So, for example, it will be hard to imagine that you could do this but imagine you set the goal to be a better podcaster like hard to imagine, like this guy is crazy, right? There’s no such thing like there’s a such quantifiable thing...2024-12-3101 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-The Importance of Finding PeersFinding Peers is Extremely Important Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of  investment per day for a lifetime of results. Some statistics for you, 1 in 15 people are business owners, if you, if you do a million dollars or more, you are, you are 1 in 600 people. So, for you to walk in a room, there’s only 4% of businesses ever reach a million dollars or more, alright, so, if you have, that means you have to walk into a room of 12 hundred people to find a peer, because there’s only one i...2024-12-2700 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-YourBONUSOfferingsBONUS Offerings Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of  investment per day for a lifetime of results. What are your benefits and bonuses worth? They are worth something to your clientele. Think of the Mastercard commercial, great commercial, if I want to buy this 20 bucks, if I want to get that 30 bucks, peace of mind? Priceless! Peace of mind is priceless to people who don’t have peace of mind. Yeah, like us right? You ask the kids, peace of mind how much is that worth? They’re like, I’m alrea...2024-12-2601 minCarl Gould #70secondCEOCarl Gould #70secondCEOCarl-Gould-#70secondCEO-Out Of Your Comfort Zone Get Out of Your Comfort Zone Hey Everyone, Carl Gould here your #70secondCEO, just over a one minute investment per day for a lifetime of results.  So, I am at 4000 feet elevation above the elevation I am used to. That was my bed, a little more rough than I am used to, a little bit of rain last night as well. I rappelled down that mountain, a little bit bigger than I’m used to. What you hear in the background is the river we are going to raft down which is a little faster than...2024-12-2300 minThe Gould StandardThe Gould StandardGlenn Gould - The Private TapesHave you ever wondered what it would be like to have received one of the legendary nocturnal phone calls from pianist Glenn Gould? For the first time, Gould Standard listeners will have the chance to eavesdrop on such a conversation, albeit one that took place in the daytime. Pulitzer prize winning music critic, Tim Page, is widely recognized as one of America’s leading writers on music and the arts. From an early age, he was fascinated by the music and ideas of the Canadian pianist, Glenn Gould. In October 1980, Gould agreed to a print interview with him to appear in...2024-06-201h 43The Gould StandardThe Gould StandardGlenn Gould - The Private TapesHave you ever wondered what it would be like to have received one of the legendary nocturnal phone calls from pianist Glenn Gould? For the first time, Gould Standard listeners will have the chance to eavesdrop on such a conversation, albeit one that took place in the daytime. Pulitzer prize winning music critic, Tim Page, is widely recognized as one of America’s leading writers on music and the arts. From an early age, he was fascinated by the music and ideas of the Canadian pianist, Glenn Gould. In October 1980, Gould agreed to a print interview with him to appear in...2024-06-201h 43Jonny Gould\'s Jewish StateJonny Gould's Jewish StateIran's War on Israel: Hostage stories and reaction plus the latest with Jonny GouldSubscribe and follow Jonny Gould's Jewish State podcast now and scroll down for previous episodes.Jonny is back with the latest on Iran's war on Israel including the moment the IDF came to rescue the "diamonds", the code word for the hostages incarcerated in Gazan hell since October 7th.All of the soundbites you’ll hear in this bulletin are compiled from interviews right here - in episodes Jonny Gould’s Jewish State podcast. The IDF continue its operations against Hamas in Gaza, Hezbollah launches drone attacks against Hurfeish and Nazareth in northern Israe...2024-06-1329 minThe Gould StandardThe Gould StandardCornelia Foss - Painting, Music and the Love of Glenn Gould, Pt. 2This episode of The Gould Standard delves into the personal and artistic relationships between Glenn Gould, Cornelia Foss, and her family. We begin with Cornelia relating her first captivating encounter with Gould at a concert during her marriage with famed composer-conductor Lukas Foss, leading to Cornelia and Glenn’s eventual love affair. We explore the complex dynamics between Cornelia, Glenn, and Lukas, highlighting Gould's multifaceted personality - from his perceived reclusiveness to his warm, playful and affectionate side as experienced by the Foss children. Cornelia Foss reflects on the challenges and transformations of their relationships, particularly focusing on Gould's the al...2024-05-0958 minThe Gould StandardThe Gould StandardCornelia Foss - Painting, Music and the Love of Glenn Gould, Pt. 2This episode of The Gould Standard delves into the personal and artistic relationships between Glenn Gould, Cornelia Foss, and her family. We begin with Cornelia relating her first captivating encounter with Gould at a concert during her marriage with famed composer-conductor Lukas Foss, leading to Cornelia and Glenn’s eventual love affair. We explore the complex dynamics between Cornelia, Glenn, and Lukas, highlighting Gould's multifaceted personality - from his perceived reclusiveness to his warm, playful and affectionate side as experienced by the Foss children. Cornelia Foss reflects on the challenges and transformations of their relationships, particularly focusing on Gould's th...2024-05-0958 minThe Gould StandardThe Gould StandardCornelia Foss - Painting, Music and the Love of Glenn Gould, Pt. 1In a compelling episode of the Gould Standard podcast, listeners are treated to an intimate conversation with American painter Cornelia Foss alongside her children, Christopher and Eliza. Delving into the rich tapestry of their family history from Europe to Hollywood to New York, and the life and career of Cornelia’s husband, the great American composer and conductor, Lukas Foss, the trio shares poignant insights into their lives intertwined with art and music. This two-part conversation also includes reminiscences of Cornelia’s almost 5-year love affair with Glenn Gould, which saw her and the children moving to Toronto to be with...2024-04-2552 minThe Gould StandardThe Gould StandardCornelia Foss - Painting, Music and the Love of Glenn Gould, Pt. 1In a compelling episode of the Gould Standard podcast, listeners are treated to an intimate conversation with American painter Cornelia Foss alongside her children, Christopher and Eliza. Delving into the rich tapestry of their family history from Europe to Hollywood to New York, and the life and career of Cornelia’s husband, the great American composer and conductor, Lukas Foss, the trio shares poignant insights into their lives intertwined with art and music.  This two-part conversation also includes reminiscences of Cornelia’s almost 5-year love affair with Glenn Gould, which saw her and the children moving to Toronto to be wi...2024-04-2552 minKaidankai: Ghost and Supernatural StoriesKaidankai: Ghost and Supernatural StoriesFox Hunt by Linda A Gould"Fox Hunt" first appeared in Commuter Lit on September 27, 2022In Japan, foxes are messengers for the god of agriculture. In today’s story, a farmer hates foxes and spends his life hunting them with his dog trained for the hunt. So, how is it that he remains wealthy and unpunished for killing his god's favorite animal?Linda Gould is an American who has lived in six countries. The mythology and folktales from each have inspired her writing-- fiction and non-fiction. Her work has been published in media outlets around the world. Gould is the editor of Wh...2024-03-0615 minThe Gould Mine: Find your Fortune through Real Estate InvestingThe Gould Mine: Find your Fortune through Real Estate InvestingDanny Gould: Why I'm Investing in Hotels (Mini-Episode)Dive into the latest "The Gould Mine" episode, where we explore the thriving hotel investment landscape. Discover why the next 12 to 24 months are prime for entering this market, offering unique growth and profit opportunities. I'll take you through my journey from aspiring hotel owner to reality, a path marked by my long-term vision and strategic planning.Learn about the crucial role of real estate syndications and private equity in navigating the hotel ownership terrain. Hotels stand out in the commercial real estate sector, offering exceptional annual returns that surpass other asset classes.This episode delves...2023-11-2309 min