Shows
Remarkable Content with Ian FaisonSilo: B2B Marketing Lessons on Leading with Curiosity with Chief Strategy & Partnerships Officer at Totango, Karen BudellWhen playbooks go stale and everyone’s chasing the next big AI breakthrough, the standout B2B brands are doing something else entirely. They’re building immersive worlds and inviting their audience in.That’s exactly what happens in Silo, the hit Apple TV+ show, where attention to detail creates a gripping, lived-in universe. In this episode, we explore the marketing lessons behind it with the help of our special guest Karen Budell, Chief Strategy & Partnerships Officer at Totango.Together, we explore what B2B marketers can learn from crafting immersive brand worlds, creating standout brand...
2025-07-2443 min
Focus On BrandThe Debrief: Inside Totango’s M&A Rebrand and Bold Brand ActivationTotango’s CMO Karen Budell joins Focus Lab’s Bill Kenney to unpack how bold branding choices and a tight internal team led to a rebrand that didn’t just look good — it worked.From aligning internal cultures to creating a booth activation that got people talking, Karen shares tactical insights and strategic takeaways that any B2B leader navigating brand change can apply.In this episode, you’ll hear:The role a small, empowered team plays in driving rebrand successHow honest feedback (and base jumping) sparked a bold creat...
2025-06-2431 min
ToplineSPOTLIGHT: Keith Frankel of Totango on Creating a Unified Culture in MergersIn this episode of Topline Spotlight, hosts Sam Jacobs, AJ Bruno, and Asad Zaman speak with Keith Frankel, Chief Product Officer at Totango, to explore the intricacies of merging company cultures post-acquisition. Keith shares his journey from founding enterprise AI companies to leading product teams at Totango, highlighting the challenges of integrating distinct cultures and product lines. The discussion delves into strategies for addressing cultural divides, emphasizing the importance of confronting uncomfortable issues to foster a unified company identity. Keith also outlines operational changes that blend teams across regions and enforce consistent processes. Catch new e...
2025-01-3021 min
BRANDEDCrafting the Perfect Merger: Insights from Totango's CMOIn this episode of TOP CMO, Ben Kaplan sits down with Karen Budell, CMO of Totango, to explore the challenges and opportunities of navigating a high-speed merger with competitor Catalyst. Karen shares her journey from journalist to marketing leader, offering insights on aligning teams, crafting compelling brand narratives, and integrating diverse marketing strategies. Discover how Karen’s background in storytelling and content marketing informs her approach to customer success and growth, and learn why she champions non-traditional career paths. Whether you're a marketing enthusiast or a business leader, this episode is packed with actionable advice on building stronger teams, dr...
2024-12-2725 min
יזמות ופרודקט - Founders & Productפרק 10 - גיא נירפז- Founder & CEO perspective.aiאיך להפוך למכונת צמיחה: גיא נירפז על PLG, מכירת מודולים וניהול מוצר בסטארט-אפבפרק של היום אני מארח את גיא נירפז, היזם של Totango ועכשיו גם של Perspective.ai. גיא משתף בתובנות יוצאות דופן מהמסע היזמי שלו:איך המעבר למודל PLG (Product-Led Growth) הקפיץ את מחזור המכירות של Totango פי 20 והפך את החברה למובילה בתחום.למה מכירת מודולים בודדים במקום מערכת שלמה שינתה את חוקי המשחק בתהליך המכירה.איך מנהלים מוצר בסטארט-אפ בגישה שמשלבת מעורבות עמוקה מצד אחד, וחופש פעולה לצוותים מצד שני.פרק חובה לכל יזם ומנהל מוצר שרוצה להבין איך לנהל צמיחה בצורה חכמה ואפקטיבית!החברה החדשה של גיאwww.getperspective.ai
2024-12-1637 min
CSM Practice - The Customer Success PodcastSecrets to Smooth Renewals and Driving Upsell OpportunitiesSend us a text"Streamlining renewals and driving upsell opportunities aren't just tactics; they're essential strategies for sustainable growth in today's evolving customer success landscape." Chris Dishman, Sr. Vice President of Global CS at Totango, shares the importance of proactive strategies in customer renewals, the benefits of empowering Customer Success Managers (CSMs), and the integration of upsell opportunities to boost revenue.Click here to watch the interview on YouTube!𝐇𝐈𝐆𝐇𝐋𝐈𝐆𝐇𝐓𝐒 - Learn how empowering Customer Success Managers (CSMs) to handle renewals has led to faster, more efficient processes and improved customer satisfaction.
2024-11-2932 min
Breakthrough SaaS Growth with The JasonsGuest: Edward Chiu - Customer Led Growth In this episode of The Jasons Take On, we are exploring a transformative concept that’s reshaping how companies drive sustainable growth: "Customer Led Growth."
This approach emphasizes putting the customer at the heart of your growth strategy, focusing on maximizing customer lifetime value and turning satisfied customers into your most powerful advocates.
Joining us today is a true pioneer in the Customer Success space, Edward Chiu, the co-CEO of Totango + Catalyst. Edward's journey in Customer Success began with building the customer success organization from scratch at DigitalOcean. He...
2024-09-1738 min
Pipeline VisionariesInvest in the Full Marketing Bow TieThis episode features an interview with Karen Budell, CMO, Totango + Catalyst. Totango and Catalyst recently joined forces to build a leading customer growth platform that helps businesses protect and grow revenue, providing businesses with a united platform that drives recurring revenue success and measurable growth.In this episode, Karen talks about leading a marketing team through a merge. She talks about the importance of customer success and investing in the full marketing “bowtie” to focus on retaining customers.Key Takeaways:Post-merger, marketing teams need to harmonize the brand and messaging, the product, the tech stac...
2024-09-1040 min
SaaS Backwards - Reverse Engineering SaaS SuccessEp. 128 - From PLG to Enterprise: Strategic Shifts in SaaS Marketing - with Karen Budell, CMO at Totango + CatalystSend us a textTransitioning from a Product-Led Growth (PLG) motion to an enterprise sales motion requires strategic alignment and effective change management within a SaaS Marketing team.In this week’s episode, we discussed the challenges and considerations in this transition with Karen Budell, the CMO of Totango + Catalyst, two SaaS software companies collaborating to drive sustainable revenue through customer relationships. Budell highlights the significance of grasping the nuances of the buyer's journey and understanding the shift in market dynamics when transitioning from a PLG approach to targeting enterprise customers.She...
2024-06-2130 min
B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer SuccessCustomer-Led Growth Success with Chris Dishman, SVP Customer Success, TotangoTo fuel growth in 2024, organizations need to pivot to a customer-centric model by leveraging a customer growth platform that continuously delivers value and nurtures long-term revenue through exceptional post-sale experiences. Today we're going to talk about how customer success managers can prove tangible value to the C-Suite while adopting a customer-led growth mindset. To help me discuss this topic, I'd like to welcome Chris Dishman, Sr. Vice President, Customer Success at Totango. RESOURCES Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd H...
2024-06-0422 min
Dimmo's 10 Minute Tech PitchEp. 012 - Catalyst/Totango - Drive Customer GrowthOn this episode, Troy Munson chats with Karen Budell, CMO at Totango & Catalyst, a Customer Success Platform that helps retain and grow customer revenue
You'll learn why Catalyst was created, the types of companies that use their solution, challenges they solve for, and how they're different.
2024-04-1010 min
AI to ROI (fka Metrics that Measure Up)The Next Generation of Customer Success - with Jamie Davidson, Founder and CEO Vitally.ioJamie Davidson is a two-time Chief Technology and after his stint as a first Chief Customer Officer decided that Customer Success technology needed a next-generation platform with over 500 customers and funding by A16Z. As a result, Vitally.io was born!Impact of Catalyst and Totango on the Customer Success Technology IndustryThe Future of Customer SuccessThe Evolution of Customer Success MetricsThe Challenges of a Founder in Customer Success TechnologyRecently, two leading players in the Customer Success Platform category, Totango and Catalyst announced their plans to merge. Jamie's perspective is that it could be...
2024-03-2734 min
Backchannel1: Totango and Catalyst Merger, Punching Down, Current State of AI on Marketing, Tweet of the Week00:00 - Totango and Catalyst Merger
07:55 - Punching Down
17:05 - Current State of AI on Marketing
31:09 - Tweet of the Week
2024-03-1240 min
ToplineE46: A New Era in CS - Catalyst CEO Edward Chiu on their Merger with TotangoEdward Chiu, CEO of Catalyst, breaks the news of their merger with Totango, another leading Customer Success platform. Edward sheds light on what led to this decision and the broader implications this merger will have on the CS landscape. Get an in-depth look at Catalyst's approach to nurturing innovation and driving customer value.
2024-03-031h 03
DataGen#109 - Aircall : Augmenter les performances du Customer Success grâce à la DataPhilippe Lima est Head of Customer Success chez Aircall, la licorne française qui propose une plateforme téléphonique à destination des équipes Sales et Support. Cet épisode intervient dans la série “Data User” dont l'objectif est de comprendre comment les autres départements de boîtes très data driven utilisent la data. J’avais déjà reçu Edouard, le Directeur Data d’Aircall, dans l’épisode #14 et avais été scotché par leur maturité data.On aborde :🔥 Le parcours de Philippe et le métier de Customer Success Manager🔥 Les 3 grands chantiers Custo...
2024-02-1426 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthWhy Chief Customer Officers Sit Next To CMOs -- Karen Budell // TotangoKaren Budell, CMO at Totango, explores C-suite partnerships and laying the foundation for CMO success. For far too long in marketing, we've focused on customer acquisition at the cost of our existing customer base. Yet, collaboration between marketing and customer success presents an opportunity to retain customers and maximize their lifetime value, fostering growth from within our existing customer pool. Today, Karen discusses why Chief Customer Officers sit next to CMOs. Show NotesConnect With:Karen Budell: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and C...
2024-02-0724 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthWhy Chief Customer Officers Sit Next To CMOs -- Karen Budell // TotangoKaren Budell, CMO at Totango, explores C-suite partnerships and laying the foundation for CMO success. For far too long in marketing, we've focused on customer acquisition at the cost of our existing customer base. Yet, collaboration between marketing and customer success presents an opportunity to retain customers and maximize their lifetime value, fostering growth from within our existing customer pool. Today, Karen discusses why Chief Customer Officers sit next to CMOs. Show NotesConnect With:Karen Budell: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and C...
2024-02-0724 min
The Digital CX Podcast: Driving digital customer success and outcomes in the age of A.I.Scaling Customer Success the Totango Way with Chris Dishman | Episode 027I absolutely love interviewing guests who are deeply embedded and leading CS teams for companies that primarily serve the Customer Success community. That is why this week's chat with Chris Dishman of Totango was such a joy!It goes without saying that not only does Chris' team run a stellar customer success program, but they also advise clients on best practices and have a birds eye view into how many of their customers are approaching CS.In our chat, we talk a bit about Chris' background and how he went from being a Totango customer...
2023-11-2148 min
SaaS Scaling SecretsMastering the Art of Scale and Customer Success with Guy Nirpaz, Founder of TotangoOn this episode of SaaS Scaling Secrets, we have Guy Nirpaz, founder, Executive Chairman, and former CEO of Totango, as our special guest. Guy shares his experiences and insights on various topics related to customer success, AI, and scaling in the SaaS industry.Guy discusses the importance of surrounding oneself with the right people, having a supportive network, and constantly learning from the best. He also addresses the challenges of customer segmentation and the need for flexibility and individualization within customer segments.The conversation then shifts to the role of AI in customer success and...
2023-08-0847 min
CHURN FMEP 196 - Chris Dishman (Totango) Prioritising Customer Success During Challenging TimesToday on the show we have Chris Dishman, Sr. VP of Customer Success at Totango.In this episode, we discussed Chris's unique transition from being a customer of Totango to becoming a crucial part of its team. We explored how his past experiences as a customer offered invaluable insights to shape the company's approach to customer success.We then dove into an overview of Totango and its innovative customer success platform. Chris shed light on the concept of composable customer success and the importance of refining the customer journey. He shared...
2023-05-2436 min
FunnelStoryPre-Sales for Customer Success | Sumant Pal - Totango, VeritasAlok Shukla, in a conversation with Sumant Pal, Ex-SVP of Sales Engineering at Totango, Ex-Veritas, on why the presales and customer success are converging and why post-sales is the main revenue driver for most saas businesses.
2023-05-0129 min
Real Work, Real LifeCustomer Success ManagerSend us a textIn this episode, we'll talk with Sam, a former Customer Success Manager. The intersection between tech sales and customer support, this role is focused on customer loyalty and building close long-term client relationships. This could be a great role for someone that is empathetic, curious, and a strong communicator. It offers excellent earning potential, some remote options, and great work life balance, but typically requires a four year college degree and a standard, full-time working schedule. Most of Sam's experience was in start ups, which comes with it's own host of challenges and...
2023-03-0836 min
Unchurned - The No. 1 podcast for Customer SuccessWhy Customer Experience Is Critical ft. Robyn Fernandez and Karen Budell (Totango)When it comes to customer success, Totango is one of the first companies you think about.That’s due in large part to it being one of the first companies to prioritize CS – with its software helping companies “design, run, measure, and scale [their] SaaS customer journey to retain and grow customers,” as Totango’s website explains. It’s been a move that has certainly worked out well for the company, which has become a staple of Silicon Valley and raised more than $150 million since being founded in 2010. Totango’s success is due in no small part...
2023-01-1723 min
Breakthrough SaaS Growth with The JasonsGuest: Jamie Bertasi - Customer Success Predictions for 2023Join us when we speak with Jamie Bertasi. Jamie is the President and COO of Totango. Previously she was also the company's Chief Customer Officer.
In this episode, Jamie is going to share her predictions for Customer Success in 2023!
ABOUT JAMIE BERTASI
She is responsible for the go-to-market, onboarding and customer success teams at Totango. A proven and trusted leader, Jamie has a demonstrated track record for building high-value experiences for customers and partners, delivering strong business results and building teams with a positive culture.
Jamie is a recognized...
2022-12-2025 min
CS No BSThe art and science of customer success with Morgan Courtney, Director of Customer Success at TaskrabbitToday’s episode features an interview with Morgan Courtney, Director of Customer Success at Taskrabbit. Taskrabbit is a marketplace platform that makes the neighborhood a little more familiar by conveniently connecting people with Taskers to handle everyday home to-do’s. With expertise that includes strategy and program planning, customer success, behavioral science, product operations, community engagement, and so much more, Morgan enjoys building strategies for long-term goals and developing paths to get there—using operational, product, brand, and community approaches.In this episode, Morgan discusses working from a place of empathy, the methodology behind her recruit...
2022-12-0739 minCS No BSSolving customer problems at scale with Jay Nathan, EVP & Chief Customer Officer at Higher LogicToday’s episode features an interview with Jay Nathan, EVP & Chief Customer Officer at Higher Logic. Higher Logic is an industry leader in cloud-based engagement platforms with a data-driven approach that gives organizations an expanded suite of engagement capabilities.By serving in a variety of executive roles across customer success, product, services, and account management, Jay has developed a powerful methodology for building, leading, and scaling SaaS companies serving a wide range of end markets and customer sizes.In this episode, Jay discusses the proper mindset to scale customer success, the challenges of counting on cu...
2022-11-2344 minCS No BSMaintaining gratitude for the customer with Eran Ashkenazi, Chief Customer Officer at SentinelOneThis episode of CS No BS features an interview with Eran Ashkenazi, Chief Customer Officer at SentinelOne. SentinelOne is a pioneer in delivering autonomous security for the endpoint, data center, and cloud environments to help organizations secure their assets with speed and simplicity. Eran is an experienced business-oriented technology leader with a mind for business development and customer focus. He’s a world traveler and resident speaker in company events and conferences. His technological experience related to pre-sale/post-sale activities includes consulting, design, implementation, and training. In this episode, Eran discusses the importance of maintaining grat...
2022-11-1041 minCS No BSBONUS: The biggest BS in CSWelcome to CS, No BS: Your practical playbook for delivering net revenue retention… the holy grail of customer growth. On our first season of the podcast, we’ve talked to some of the brightest minds and key voices in Customer Success. Today we’re bringing you a bonus episode where our recent guests spotlight the biggest BS in CS and share how to overcome it.--------Timestamp Topics:**(01:06) - Brent Cogswell**(03:10) - Maranda Dziekonski**(06:22) - Shona Fenner **(08:55) - Kerri Brown**(12:09) - Guy Nirpaz...
2022-10-2715 minCS No BSDelivering on customer expectations with Kerri Brown, Head of Customer Success Strategy Execution at SAPThis episode of CS No BS features an interview with Kerri Brown, Head of Customer Success Strategy Execution at SAP. SAP is one of the world’s leading producers of software for the management of business processes, developing solutions that facilitate effective data processing and information flow across organizations.Kerri leads a global team of customer success strategy and execution experts to centralize and unify end-to-end customer engagement roles and processes across all geographies and functions including Sales, Services, Engagement & Renewals. In this episode, Kerri discusses the importance of staying curious, promoting an internal common lang...
2022-10-1339 min
CSM Practice - The Customer Success PodcastCustomer Success Manager SALARY TrendsSend us a textEver wonder how much a Customer Success Manager Salary is?The results of the 2021 State of the Customer Success Industry and Salary Survey Report by Totango places an emphasis on the importance of collaboration between customer success, marketing, sales, and other teams in order to catch up with the latest trends. In this recording, we are privileged to have Robyn Fernandez, Sr. Director of Customer Success at Totango, for an exclusive interview. Robyn breaks down the key findings about the current Customer Success Manager Salary from Totango’s latest Sa...
2022-09-3022 minCS No BSOwning the moment trumps owning the customer with Shona Fenner, Sr. Customer Success Operations ManagerThis episode of CS No BS features an interview with Shona Fenner, Sr. Customer Success Operations Manager at PetDesk. Designed with busy veterinary practices in mind, PetDesk streamlines client communication to keep staff happy, patients healthy, and practices profitable.With more than seven years at PetDesk in a number of roles, Shona has developed a breadth of knowledge across the company. Prior to PetDesk, she garnered wide-ranging expertise in fields such as video production and editing, sales and service, and customer satisfaction. In this episode, Shona discusses shifting from an account management model to customer s...
2022-09-2750 minCS No BSBuilding CS from scratch with Maranda Dziekonski, Chief Customer Officer at SwiftlyThis episode of CS No BS features an interview with Maranda Dziekonski, Chief Customer Officer at Swiftly. Swiftly, the first Connected Transit Platform, helps transit agencies improve their service reliability, passenger information, and operational efficiency. Maranda is a ground-up builder and leader with a passion for setting up the right teams, systems, processes, and overall infrastructure to take both the team and the company to the next level.In this episode, Maranda discusses the importance of finding your inner voice and advocating for yourself, the benefits of geeking out on standard operating procedures, and the b...
2022-09-1544 minCS No BSThe power of being proactive with Brent Cogswell, Head of Customer Success at Schneider ElectricThis episode of CS No BS features an interview with Brent Cogswell, Head of Customer Success at Schneider Electric. Schneider Electric's purpose is to empower all to make the most of energy and resources, bridging progress and sustainability for all. Brent has 27 years of progressive advancement through Schneider Electric, beginning his development through a sales focus. He has held significant leadership positions in regional support, direct accounts, global processes, and the Customer Care Center.In this episode, Brent talks about the difference between customer success and customer support and shares how to harness data for a more...
2022-09-0145 min
Across the FunnelEp#13: Secrets to Totango’s Success: Onboarding and Enablement ft. Jeremy Donaldson (Customer Success Leader, Totango)In this episode, our host Adil Saleh chats with Jeremy Donaldson, Customer Success Leader at Totango, a Composable Customer Success Platform that provides teams with the flexibility, speed, and agility to create and deliver optimal customer outcomes.
The conversation revolves around the processes incorporated at Totango and how various dedicated teams work together to ensure customer success. Jeremy discusses how Totango integrates with all the tools that businesses use to securely connect all their customer data for a single, unified view of their customers. He also covers the tools that are being used by different teams at Totango.
While discussing...
2022-08-1928 minCS No BSCustomer journey as a product with Guy Nirpaz, Founder and CEO of TotangoThis episode of CS No BS features an interview with Guy Nirpaz, Founder and CEO at Totango, the fastest-growing, most trusted Customer Success company in the world. Totango started in 2010 when Guy saw an opportunity to use the cloud to process billions of customer signals and make meaning for customer-facing teams. Since then, he’s been on the forefront, preaching the importance of treating the customer journey as a product, a modern business thought process that many companies have yet to adopt. Needless to say, Guy has a passion for improving the way that people do business. Since founding To...
2022-08-1840 minCS No BSTrailerLet’s face it, customer success is full of it. If you work in CS, you know there’s a lot of fluff and nonsense out there. But you don’t need any more generic advice about putting the customer first or how to run a QBR. You need practical, real world tips to help you solve the problems you’re facing right now.In this podcast, Totango COO and President Jamie Bertasi talks to the top CS leaders in the world about the strategies and tactics they’re using to drive results...
2022-08-1001 min
20MinuteLeadersEp837: Guy Nirpaz | Founder & CEO, TotangoGuy Nirpaz is a Silicon Valley-based entrepreneur and the CEO of Totango, the leading Customer Success solution. A pioneer in the Customer Success field, Guy is a well-regarded industry speaker and community contributor. Guy is also the author of “The Definitive Guide to Customer Success,” and established the Customer Success Summit. He’s passionate about people and technology and has dedicated his career to improving the way in which business is done through innovation.
2022-06-2222 minBreakthrough SaaS Growth with The JasonsGuest: Guy Nirpaz - Customer Success Is Evolving -What Does The Future Look Like?Join us with guest Guy Nirpaz, CEO of Totango, the fastest growing and most trusted provider of modular customer success software and author of the renowned book “Farm Don’t Hunt, The Definitive Guide To Customer Success”. Today we’re talking with Guy to learn about how the world of customer success is changing and evolving and what some of the key forward looking trends in the industry are.
ABOUT GUY NIRPAZ
Guy Nirpaz is a Silicon Valley-based Israeli entrepreneur and CEO of Totango, a Customer Success software platform. A pioneer...
2022-03-0728 min
AI to ROI (fka Metrics that Measure Up)Customer Success and Quarterly Business Reviews - with Guy Nirpaz, Founder and CEO TotangoCustomer Success has been growing in importance across the B2B SaaS landscape for over 10 years.Guy Nirpaz recognized this trend early on and founded Totango in 2010 to deliver a SaaS platform to empower Customer Success (CS) professionals to focus the company around the customer.Guy stated our conversation with his belief that Customer Success is a company strategy - not just a department. If you want a customer to renew and expand their relationship, every interaction with the customer needs to deliver value and deliver upon the promise the relationship began upon.B...
2022-03-0128 min
The Cloudify Tech Talk PodcastEpisode Nineteen: Product ＜＞ (Go-To) Market Fit, ft Guy Nirpaz , CEO @ TotangoThis session explores customer success from a product perspective; the difference between the industry adoption of the term and mapping it into a product adoption a.k.a Product Market fit. This episode features special guest Guy Nirpaz , CEO at Totango - a successful startup aimed at designing and running any customer journey at scale.
2021-11-261h 08
Helping Sells Radio258 Guy Nirpaz on Totango's transformation to product-led growthGuy Nirpaz of the founder and CEO of Totango, a leader in the customer success space. Guy has recently led Totango through a transformation from a sales-led to a product-led growth strategy and has seen tremendous growth of over 300%. He recently posted about it on Linkedin and that’s what we talked about. More about Guy and Totango: * Totango.com* Guy on Linkedin* His Linkedin post* His blog post* His book: Farm don’t hunt: The definitive guide to customer success T...
2021-03-1249 min
SaaS InsiderNaomi Assaraf on Growing Your Business By Knowing Your CustomerHow to target and engage prospective customers? What message does your company need in order to appeal to both small businesses and enterprises? How to grow your company through content and social media marketing? About Naomi Assaraf -Naomi Assaraf is co-founder and Chief Marketing Officer of cloudHQ, a profitable tech startup that makes Gmail productivity tools for clients like Uber, Autodesk, and CapitalOne. In the past two years at cloudHQ, she increased user acquisition by a factor of seven. -Assaraf specificializes in growth and is especially passionate about the process of growing startups to their pro...
2018-01-1048 minSaaS InsiderFerdinand Goetzen on Growth Marketing and ExperimentationWhat is growth marketing? How can you meet KPIs without compromising product quality or customer experience? What is the difference between performance marketing and experimentation? How to make the most out of your experimentation? About Ferdinand Goetzen Ferdinand Goetzen is the head of growth at Recruitee, which provides companies with an all in one tool for managing and streamlining their entire recruitment process. It is one of the fastest growing SaaS startups in the Netherlands and has the goal of expanding to the entire European continent. Ferdinand has been working in various forms of marketing an...
2018-01-0249 minSaaS InsiderWhitney Sales on Growing and Selling in New MarketsHow do you identify your target market? What tools should you be using to attract them? How to introduce a novel product in an established market? What relationships should you be making and questions should you be asking to effectively land and expand your customer base? About Whitney Sales Whitney Sales is a business leader, venture capitalist, and the founder of Sales Method, a consultancy that helps startups grow by identifying their target markets, establishing strong sales teams, and launching their product quickly and successfully. Sales is a fitting surname for Whitney, who has over 10 ye...
2017-12-2646 minSaaS InsiderSteve Tornello on Creative Marketing and AdvertisingHow do you develop a winning idea? What is the secret to making a profound impact on your customers? How to balance quantifiable data with creativity in order to predict client reaction and satisfaction? In this week’s episode of Insider SaaS, Steve Tornello shares his experiences in creative problem solving with host Shira Abel. About Steve Tornello Steve Tornello is an award winning creative director and writer who currently works at Sales Force as Director of Integrated Marketing, where he creates and relays meaningful messages through all aspects of marketing and advertising. His extensive bac...
2017-12-2048 minSaaS InsiderJoshua Ho on Increasing Revenue with Referral MarketingWhat is operational and customer debt? What are some challenges of going from a freemium to a paid subscription offering? How to manage your team and make sure they concentrate on the right things? Joshua Ho shares his successes and failures with the host Shira Abel in building a software company. About Joshua Ho Joshua Ho is the founder of Referral Rock where he leads the product and marketing teams. By his own admission, it is an odd combination of responsibilities but makes use of his primary skillsets as well as providing a vision for the b...
2017-12-1247 minSaaS InsiderAndre Yee on ABM and How the Buyer Behavior Has ChangedWhat is Account Based Marketing and is it right for you? How to implement lead scoring and how is it going to change going forward? How has the buyer behavior changed over the past 10 years? Andre Yee shares some great insight with the host Shira Abel on ABM, content marketing, and B2B selling. About Andre Yee Andre Yee is the CEO of Triblio, a leading ABM platform company. Prior to Triblio, Andre was the SVP Products at Eloqua, where he played a critical role in the emergence of marketing automation platforms. He is applying his s...
2017-12-0547 minSaaS InsiderCarlyn Manly on Marketing for SaaS and ABMWhere to start with your marketing? How to build a marketing department with one person? Why having a process for everything can save you from getting overwhelmed? Carlyn Manly talks to the host Shira Abel about Account Based Marketing and staying on top of your game. About Carlyn Manly Carlyn Manly is the Head of Marketing at Folloze, the leading ABM Engagement platform. She holds 20 years of marketing experience. She is a focused, strategic, high energy CMO who helps bring fast growing startups to the next level. She has repeatedly taken companies, from post Series A w...
2017-11-2850 minSaaS Insider086: Geva Perry on Helping SaaS Companies Focus and SucceedHow can you get companies to focus on one thing? What are some misconceptions in SaaS B2B world? Geva Perry talks to the host Shira Abel about the importance of concentrating on your target market, timing, marketing, and more in this week's episode of SaaS Insider. About Geva Perry • Geva is an advisor and board member at B2B startups. He specializes in strategy and marketing and has worked with many leading SaaS and cloud companies. The companies he has worked with include Heroku (acquired by Salesforce), Twilio (went public this year), New Relic (went pub...
2017-11-2146 minSaaS Insider085: Tal Tsfany on Customer Success in the Subscription EconomyHow can you ensure customer success? Can you re-engage a customer? Should you resign a customer and how do you know if the relationship is not working? Tal Tsfany shares with the host Shira Abel the main concepts for good customer enablement and making sure your business is growing. About Tal Tsfany • Tal Tsfany is an entrepreneur, investor and a business executive with extensive experience in the technology world. He is currently the VP of CS at Mulesoft and formerly the Chief Customer Officer of Base CRM. Prior to Base, Tal served as a VP in Amdo...
2017-11-1445 minSaaS Insider084: Rob Rawson on Team Management and Increasing Conversion RatesWhat are the benefits of working with a remote team from all over the world? How do you build trust in your prospects? How can you increase your conversion rate by forcing people to go to the next step? Robert Rawson talks to the host Shira Abel in this week's episode of SaaS Insider about running a software company, motivating the team, building trust and converting leads. About Rob Rawson • Rob Rawson is a former medical doctor turned Entrepreneur. He has started several successful and failed businesses ventures. Now he is the founder and CEO for the...
2017-11-0746 min
SaaS Insider083: Ian Cleary on Social Media, Content, and Time ManagementHow to manage your time as an entrepreneur? How can you send customers to your site by providing value? What kind of content should you be sharing? Ian Cleary from RazorSocial shares his tips with the host Shira Abel on getting the most out of your day, your content, and your business. About Ian Cleary • Ian Cleary is the founder of RazorSocial which was listed as one of the top 10 marketing blogs globally by INC in 2016. He has a deep knowledge of social media, content marketing and technology and is considered one of the top marketing in...
2017-10-3144 min
SaaS Insider082: Aaron “Air” Ross on Outbound Sales Made PossibleWhy there is a gap between early stage adopters and mainstream customers? How can you succeed in outbound sales? What to do if you have a small team to accomplish everything? Aaron “Air” Ross shares with the host Shira Abel his tips for getting the most out of your outside sales. About • Aaron “Air” Ross is the internationally best-selling author of Predictable Revenue (called “The Sales Bible of Silicon Valley”) and From Impossible To Inevitable. He created the outbound sales methodology that almost doubled Salesforce.com’s growth. He founded Predictable Revenue: The Outbound Success Company, and his team spe...
2017-10-2453 min
SaaS Insider081: Ben Childs on Where to Begin With Your SEO StrategyWhat should your business consider when it comes to SEO? How does PPC work in the B2B SaaS world? What are the most critical things you should know about PPC? Ben Childs, the founder of Digital Reach, talks to the host Shira Abel about Search Engine Optimization, PPC, and the type of content you should concentrate on for your business. About Ben Childs Ben Childs is the founder of Digital Reach Agency. He started it in 2011 by getting a handheld phone from RadioShack, plugging a MagicJack into his computer, and calling people asking to do...
2017-10-1744 min
SaaS Insider080: Josh Haynam on Affiliate Marketing And Growing a SaaS BusinessWhat’s the process for finding and reaching out to affiliates? How can content marketing help you grow your business? Why you should use quizzes as a part of your strategy? Josh Haynam talk to the host Shira Abel about how he grew his SaaS business and what he did to jump start it when it wasn’t moving forward. About Josh Haynam Josh Haynam is the co-founder of Interact Quiz Builder, a tool used by more than 30,000 businesses including The American Red Cross, Home Depot, and Forbes. He's probably seen more quizzes than any other huma...
2017-10-1040 min
SaaS Insider079: Tukan Das on Finding Prospects Based on IntentAre you building your new product too soon? Why take risks when you're meeting the revenue goals and everything seems to be going great? What is the difference between demographic, psychographic, and firmographic data? Tukan Das, the Co-Founder of LeadSift, talks to the host Shira Abel in this episode of SaaS Insider about mining unstructured data to find the signals of intent. About • Tapajyoti Das (Tukan) is the co-founder of LeadSift, a platform to identify actionable business opportunities from social media. • At LeadSift, he is the hacker, hustler and the dreamer where he is working with...
2017-10-0343 min
SaaS Insider078: Dimitar Stanimiroff on Helping Sales People Make Data-Driven DecisionsHave you been doing sales wrong all along? Why basing sales on data and not just intuition is important? What are the challenges when working with different countries? How to get your sales team work as one unit? Dimitar Stanimiroff talks to the host Shira Abel about pushing sales teams into using a new methodology in this week’s episode of SaaS Insider. About Dimitar Stanimiroff • Dimitar is the founder and CEO of Heresy - a workflow and analytics platform that helps salespeople make data-driven decisions and allows sales teams to always stay in sync. • Before...
2017-09-2644 min
SaaS Insider077: Max Pecherskyy On Joining a Startup AcceleratorHow do you make sure you’re not wasting your time in an accelerator? What are some “growth hacks” your startup can use in the early stage? How to figure out your customer segment? Max Pecherskyy, the Co-Founder of PromoRepublic, shares his experience with the host Shira Abel on raising funds through multiple accelerators and working through multiple challenges to start an international business. About Max Pecherskyy • Max is a passionate SaaS entrepreneur whose mission is to connect professionals, SaaS companies, and startup hubs to help them form long-term relationships and sustainable win-win partnerships. Max splits his time...
2017-09-1945 minSaaS Insider076: Cristina Vetere-Saunders on Marketing Operations For B2BHow large should your company be before you start thinking about hiring a marketing operations person? What KPIs should your SaaS marketing team have? Cristina Vetere-Saunders, the Co-Founder of CS2 Marketing, talks to the host Shira Abel about what a B2B company needs to succeed at marketing their own business. About Crissy Vetere-Saunders • Crissy Vetere-Saunders is the Co-Founder of CS2 Marketing, a B2B marketing agency based out of San Francisco, CA. Before starting CS2, Crissy started her career managing marketing operations at Marketo, managed Global Marketing Operations at Jive Software, and and ran revenue op...
2017-09-1259 minSaaS Insider075: Adam Stein on Product Marketing And Satisfying Your Sales TeamHow can you run a marketing department with 2 people and satisfy a sales team of 50? What are the 3 marketing categories you should know about? What goes into a Competitive Battlecard? In this week’s episode of SaaS Insider, Adam Stein, the founder of APS Marketing, and the host Shira Abel discuss product marketing, solving problems for customers, and getting a sales team to buy in. About Adam Stein • APS Marketing and Adam’s marketing leadership of more than 20 years both center on building underlying differentiated product messaging strategy, hands-on writing, and program development. These three ingredients scale...
2017-09-0549 minSaaS Insider074: Elie Khoury of Woopra on Freemium, Data, and Starting a SaaS BusinessHow can freemium be beneficial to your SaaS business? What is the best way to figure out pricing? Which size of business should you be selling to? Elie Khoury, the CEO of Woopra, talks to Shira Abel about starting his business in Lebanon and moving it to Silicon Valley, his challenges and successes along the way. About Elie Khoury • Elie Khoury is the co-founder and CEO of Woopra. An engineer by trade, CEO by profession, Elie built Woopra under the belief that data made accessible to everyone in the organization would empower all employees to make be...
2017-08-2944 minSaaS Insider073: Kurt Shaver on Social Selling and Leveraging ContentShould salespeople blog and create their own content? How to leverage video to improve sales? What are some different types of content that you could be sharing? Kurt Shaver, the Chief Sales Officer (CSO) of Vengreso, talks to Shira Abel about social selling done right and where to begin. About Kurt Shaver • Kurt Shaver is the CSO at Vengreso, a Digital Sales Transformation company. As a former sales rep and VP of Sales, Kurt knows what it takes to reach B2B decision makers. • He is the creator of the Social Selling Boot Camp and has...
2017-08-2242 minSaaS Insider072: Dave Ewart of Oracle on Driving Innovation at an EnterpriseHow do you make a transition from a job at a startup to an enterprise? How to help sales and marketing departments work together towards one common goal? Can you get sales fight for MQLs? Where do you start when trying to sell to an enterprise? Dave Ewart, the Head of Digital Marketing at Oracle, shares with Shira Abel his experience of working for an enterprise, developing a collaborative workspace, and driving innovation. About Dave Ewart • Hailing from the 50th state, Dave is a SaaS Tech Marketer with few known predators but highly allergic to: poor cu...
2017-08-1545 minSaaS Insider071: David Cancel on Enforcing Culture and Setting People up For SuccessHow do you enforce culture and set people up for success? How can you choose the right people to join your team? Can you make sure you have diversity? Shira Abel talks to David Cancel about having five successful exits, company culture, and the importance of building a startup around your customer. About David Cancel • David Cancel is a serial entrepreneur, podcast host (Seeking Wisdom) and angel investor/advisor. • He is best known for creating hyper-growth products and product teams at companies such as Drift, HubSpot, Performable, Ghostery and Compete. David has been featured by medi...
2017-08-0847 minSaaS Insider070: Anders Härén on UX, Gamification and a Customer JourneyWhy you should have an even distribution of UX professionals and developers on your team? How do you fail before you write code? Shira Abel and Anders Härén talk about data, gamification, building an ideal customer persona for your business and much more. About Anders Härén • Anders Härén is the CTO of Leeroy – a Swedish retail tech startup that has been around for 8 years. • Previously Anders was the CTO at MittMedia – Sweden’s largest publisher of local news (28 regional newspapers, 22 free newspapers, 50+ sites and 50+ native apps) where he played an active and st...
2017-08-0143 minSaaS Insider069: Elizabeth Harr on Strategy, Growth, And Building a Marketing SystemWhat is at the very foundation of any brand? What is a marketing system? Where does research come into play? Shira Abel and Elizabeth Harr talk about strategy, A/B testing, branding for professional service firms and more. About Elizabeth Harr • Liz is an accomplished entrepreneur and experienced executive specializing in brand management for successful business growth. • Prior to joining Hinge, Liz co-founded a Microsoft solutions provider company and grew it into a thriving organization that became known for its expertise in Microsoft customer relationship management. • She has worked with clients in the for-profit, non-profi...
2017-07-2545 minSaaS Insider068: Venkat Nagaswamy on Lifelong Learning and Account Based MarketingHow does learning affect the kind of leader you are? What is the most important skill you need to have to efficiently learn? What is Account-Based Marketing? The host Shira Abel and Venkat Nagaswamy share their thoughts on learning, ABM, and converting leads into customers. About Venkat Nagaswamy • As co-founder and CEO of MarianaIQ, Venkat Nagaswamy brings a long and diverse background in high technology to bear on applying artificial intelligence and Deep Learning to help marketers make account-based marketing (ABM) an at-scale reality. • "Big Kat," as he was nicknamed by friends and colleagues, has led...
2017-07-1842 minSaaS Insider067: G Leavitt on Five Biggest Reasons Marketing Departments FailWhy do marketing departments fail? What should your plan consist of? Where to start when evaluating a campaign? Shira Able and G Leavitt get into a discussion about effective marketing, building a successful company, the truth about direct mail and more. About G Leavitt • Gaydon Leavitt (or “G” as he is called), a marketing scientist, has helped over 1,000 businesses with their marketing strategy and execution in nearly 200 industries. G is devoted to helping organizations build marketing departments that produce profitable growth. • The models and software that G has developed are unprecedented for small business. They produce...
2017-07-1151 minSaaS Insider066: Oren Goldschmidt on Innovation as a Product for EnterprisesIs it possible to get customers before you have a product? How do you bring large corporations together and at the same time create new products in a startup like environment? Shira Abel discusses innovation and working with enterprises with Oren Goldschmidt, the President of Pivotus Ventures. About Oren Goldschmidt • Oren is a visionary technologist and innovation expert with twenty years' experience building technology companies and developing models for corporate innovation. • He is President of Pivotus Ventures, a corporate innovation organization in the Bay Area. Pivotus brings financial institutions from different geographies together to create tech...
2017-07-0442 minSaaS Insider065: Peep Laja at CXL on Increasing Your Website’s ConversionHow do you increase conversion? How do you create an experimentation program? What are the most important aspects of building a site? Shira Abel discusses web design, copy, and research with a champion of conversion optimization and testing Peep Laja. About Peep Laja • Peep Laja is the Founder and Principal of CXL. He is from Estonia, but lives in Austin, TX (still spends summers in Europe to escape the Texas heat). • He’s an entrepreneur and a conversion optimization champion. He’s passionate about driving change and growth through digital optimization. • He was voted as #1 most...
2017-06-2747 minSaaS Insider064: Eileen Carey at Glassbreakers on Building an Enterprise GradeIs your company enterprise-ready? How do you define customer success when creating a product that doesn’t exist on the market? Why is it important to have mentorship programs? Today Shira Abel sits down with Eileen Carey to talk about becoming a global company, diversity and inclusion as a macroeconomic strategy, and the importance of choosing the right partners. About Eileen Carey • Eileen Carey is the Founder & CEO of Glassbreakers, a diversity and inclusion enterprise software company. Eileen has spent the majority of her career in corporate communications and public relations. • She was previously at Citigro...
2017-06-2045 minSaaS Insider063: Emily Triplett Lentz on Making Content a Part of Your Business StrategyHow to decide what type of content to produce for your SaaS business? Should you do it at all? What is a great way to find out more about your customer and how they feel about your company? How long before you see the results from your blog? Shira Abel chats with Emily Triplett Lentz about customer success, quality content, and how Help Scout built their blog to grow their business. About Emily Triplett Lentz • Emily Triplett Lentz is the Blog Editor and a content strategist at Help Scout, which makes customer support and email management so...
2017-06-1348 minSaaS Insider062: Marylou Tyler on Zero Cold Calling Outbound SalesHow to warm up the chill of cold conversations with your prospects? What phone habits increase your chances of booking the first meeting? Where do metrics come into play? Today Shira Abel and Marylou Tyler discuss the book Predictable Prospecting, cold calling, the biggest mistakes at the top of the funnel, and how to use marketing in sales to your advantage. About Marylou Tyler • Marylou Tyler is a sales process improvement expert, author, speaker, and as CEO of Strategic Pipeline, she has helped companies like Apple, Bose and UPS consistently grow revenue by increasing their sales pipelin...
2017-06-0642 minSaaS Insider061: Jay Baer On The Future Of Customer Service And MarketingWhat are the biggest mistakes that SaaS companies make? What is Account Based Marketing and is it right for your SaaS business? Should Martech and Customer Service Tech expect a massive shake out? Today Shira chats with Jay Baer, the President of Convince & Convert, about investing in SaaS, the future of Martech, and what SaaS companies need to concentrate on to be successful. About Jay Baer · Digital marketing and online customer service are broken, and Jay Baer brings the repair kit. Jay has created five multi-million dollar companies, and was recently inducted into the Word of M...
2017-05-3045 minSaaS Insider060: Reactional Transactional, Pekka Koskinen on Analytics and making sure you track the right thingsPekka Koskinen has started several companies. Some of those companies have been set up, and then he's set management in place and he stays on the board. Another has been sold. With Leadfeeder, he plans on going to the next level. On today's show Shira Abel talks with Pekka on analytics, how to know if you're measuring the right things, and why you should focus on your strengths (Pekka stays with the companies he starts till they get to a certain size - instead of growing it huge himself.) About Pekka Koskinen Pekka is a serial...
2017-05-2345 minSaaS Insider059: Ryan O'Hara on The Art of Making Someone Like YouUsing humor in marketing is an art, and doing it well means more loyalty, word of mouth, and a higher bottom line. Ryan is a very funny guy who knows how to sell, and he's used that combo to build marketing at LeadIQ. About Ryan O'Hara Ryan O’Hara is VP of Growth and Marketing at LeadIQ. Ryan’s has been an early employee at several startups helping them with marketing and prospecting tactics. Most notably, did marketing and prospecting at Dyn, who was recently acquired Oracle Ryan specializes in branding, business development, prospecting, and...
2017-05-1658 minSaaS Insider058: Brandon Redlinger from Engagio on Account Based MarketingWithout growth your company will die. Growth for an Account Based Marketing methodology is a different kettle of fish than your normal spray and pray technics though. Today's show Shira talks with Brandon about ABM, and how to be effective. About Brandon Redlinger Brandon Redlinger is the Director of Growth at Engagio, the Account Based Marketing and Sales platform that enables teams to measure account engagement and orchestrate human connections at scale. He is passionate about the intersection between tech and psychology, especially as it applies to growing businesses. He’s lead growth and demand gen te...
2017-05-0952 minSaaS Insider057: Max Altschuler on Sales, Cadence, and Your Ideal Customer ProfileSales. Max Altschuler doesn't just run Saleshacker, a company that teaches people how to sell. He has conferences, a book, and a sales community. If you have sales questions, or want to learn more about how to sell - this is the episode for you. About Max Altschuler Max Altschuler is founder and CEO of Sales Hacker, the leading community for modern sales professionals. He’s the author of Hacking Sales: The Playbook for Building a High Velocity Sales Machine. A widely recognized thought leader on sales and technology, Max has been been published by...
2017-05-0257 minSaaS Insider056: Mattermark on What Problem Are You Solving?How do you decide which way to go with your product? What problem are you solving? How do you rank your priorities? Shira talks with Danielle Morrill, the CEO and founder of Mattermark on brand, product, and how veering off from what Sales is telling you is always the wrong way to go. They also talk a bit about account based marketing. Danielle Morrill Danielle is CEO and Cofounder of Mattermark, and formerly led Marketing at Twilio. She is a graduate of Y Combinator, named to Forbes 30 Under 30 and is an angel investor in several companies...
2017-04-2548 minSaaS Insider055: Eric Giesecke on Buying an Existing Company and Growing ItMaybe you are an executive who is looking to start your own company. Or maybe you're a bootstrapped startup and you're looking for a different kind of exit. Eric Giesecke has run a number of Search Funds - funds that look for a single company to focus on and grow. In this episode Shira talks to Eric about Search Funds, and how he found and grew Planet DDS. About Eric Giesecke Eric is the CEO of Planet DDS, responsible for operations, technology, finance, customer success.. Prior to joining the company, he co-founded District Line Partners, a...
2017-04-1839 minSaaS Insider054: Ambassador on Partner and Affiliate programs, Interviewing for CulturePartner and Affiliate programs can be a brilliant way to grow your business without a huge marketing and sales spend - when it's done properly. In today's show Shira talks to Jeff Epstein from Ambassador on Affiliate and Partner programs, Jeff's philosophy on hiring, and how to interview for culture. About Jeff Epstein Jeff Epstein is the founder of Ambassador -- a 40 person, venture-backed startup headquartered in metro Detroit. Ambassador provides relationship marketing software to some of the world’s most recognizable brands. Jeff is also an investor, mentor and advisor to several startups, in...
2017-04-1134 minSaaS Insider053: Klipfolio on Building Engagement, Content Metrics, and Outsourcing WorkBuilding an audience isn't simple, especially when most of your sales are done via the website and clicks are critical. Mychell Mollot is a data-driven CMO who focuses on what brings the most bang for her budget. In this episode we talk about KPIs, audience building, and going from an enterprise to a startup. About Mychelle Mollot Mychelle loves technology and marketing, and marketing and technology… the order depends on the day. Currently she is the CMO of Klipfolio, a Cloud real-time business dashboard company, where she is responsible for Marketing and Product Management. Be...
2017-04-0448 minSaaS Insider052: Zach Barney on Outbound Sales, SDRs, and IncentivesShira Abel chats with Zach Barney, the Director of Sales Development at Teem on: - Outbound versus inbound sales - How to hire an SDR (and what to look for) - Incentives you can use to motivate your team - How they do Account Based Marketing (ABM) Please share this podcast. About Zach Barney Zach has 8 years of SaaS experience and has worked in all aspects of the sales org. He is currently the Director of Sales Development at Teem in SLC where he has a team of 13 SDRs handling...
2017-03-2846 minSaaS Insider051: Dan Hanrahan on Getting Your First Leads, Influencer Marketing, and ReferralsShira Abel chats with Dan Hanrahan, the founder and CEO of Sigstr on: - How Sigstr tested the market and got their first leads - Things you can do to spread content when you have no money - Sigtr's sales and marketing stack - How to build referrals Please share this podcast. About Dan Hanrahan Dan has spent over a decade starting, leading, and growing technology businesses. His experience spans across recruiting, ecommerce, and marketing technology, and he’s played key roles at companies like Brooksource, iGoDigital, and ExactTarget. His la...
2017-03-2143 minSaaS Insider050: ClearCompany on A-Players, Company Culture, & RebrandingShira interviews Colin Kingsbury, the President & Co-Founder of ClearCompany on: - How to build a strong company culture - How to figure out when your culture isn't right - Getting and retaining A-Players - When to know your name and brand aren't working, and how to rebrand Please share and rate this show. About Colin Kingsbury Colin is the President and co-founder of ClearCompany. Prior to joining HRMDirect, Colin served as CTO for empolis North America, a division of Bertelsmann AG, where he helped direct the development of the empolis...
2017-03-1452 minSaaS Insider049: Naming, Interns and Getting Set Up Right for SalesCompany naming is an art, and Steve Benson takes that, and everything else he does, very seriously - but with a great dose of humor. As the CEO of Badger Maps, he's grown his company through a great intern program (that alone makes this episode a Must Listen To). Shira Abel talks to Steve about cleaning data, interns, naming and how to start selling. Please rate this episode. About Steve Benson Steve Benson is the Founder and CEO of Badger Maps, the #1 route planner for field salespeople. After receiving his MBA from Stanford...
2017-03-0744 minSaaS Insider048: Starting from South AfricaStarting an international startup from South Africa isn't the simplest thing. Geographically you're cut off, the funding environment is harder, and your time zone doesn't work great with the US. Yet Bradley Elliott has started four companies from South Africa. Today Shira Abel talks to Bradley about the companies he's started, how he grew them, and how he plans on expanding to the US. About Bradley Elliott Bradley Elliott is the Founder & CEO of Continuon, the personalized marketing & social intelligence platform. He has strong skills in Digital Strategy, Operations Management, Customer Relationship Management (CRM), Product Development...
2017-02-2837 minSaaS Insider047: Ad attribution for SaaS B2B - How to do it rightAdam Berke knows high performance marketing. In this episode, Shira Abel and Adam discuss ads, if they work for enterprise sales (hint: yup) and how attribution should work, as opposed to how so many are doing it. As AdRoll CMO, Adam oversees all aspects of marketing at AdRoll, including performance advertising, product marketing, and developing AdRoll’s brand. Adam is an advertising industry expert with a true passion for performance marketing. He is a published author and frequent speaker at SES, SMX, OMMA and SXSW, a guest author for ClickZ, AdExchanger, and MediaPost, and the author of Th...
2017-02-2145 minSaaS Insider046: How Outgrow manages remote teams and uses event marketing and free products to growThis weeks SaaS Insider Shira talks with Randy Rayess about how he's grown his company with his co-founder from 0 to 25 people located in NYC, India, Boulder, and Los Angeles. This is Randy's second company (the first is still going). They've found events, and using their own products, have been the two best ways to grow. About Randy Rayess Randy Rayess is the cofounder of Outgrow, a growth marketing platform where any marketer can build highly converting calculators & viral quizzes to increase customer engagement and boost demand generation. He is passionate about growth hacking, content marketing and...
2017-02-1446 minSaaS Insider045: Interview with Brody Dorland from DivvyHQThis week Shira talks with Brody Dorland from DivvyHQ, a martech startup located in the heartland. They talk about how DivvyHQ sorted its pricing, how all of its sales come from inbound leads, and how raising money from the mid-west is different. About Brody Dorland Brody Dorland is a digital marketing strategist, blogger, speaker and co-creator of DivvyHQ.com, an editorial calendar application that helps organizations think, act and deliver like publishers. With more than a decade in the trenches of corporate marketing, advertising agencies and business ownership, Brody has emerged as one of country’s to...
2017-02-0745 minSaaS Insider044: Interview with Pierre Lechelle from Startup FriendlyThis week Shira interviewed Pierre Lechelle, the owner of an agency that focuses on growth marketing for SaaS startups post seed, pre-A, that aim for SMBs. We talked about CRO, tactics, and Pierre's preferred marketing stack. Pierre Lechelle Pierre is the CEO of Startup Friendly, an agency that focuses on Growth Marketing for B2B SMB SaaS companies. They work with companies that do at least $600k of ARR and help them grow to $5M ARR. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard...
2017-01-3140 minSaaS Insider043: Interview with Shaul Weisband of JifityThis week Shira interviews Shaul from Jifiti on how Jifiti went from a business to consumer product to a business to business platform. How the pivot happened and how business processed had to change to accommodate sales. About Shaul Weisband Shaul is the Co-Founder of Jifiti.com – an Israeli startup with offices in Tel Aviv and Columbus, Ohio. Jifiti has raised over $7m in funding from leading investors and its technologies are used by partners such as IKEA, Staples, Amazon.com, Barnes and Noble, Evite.com and Dreamworks. Prior to founding Jifiti Shaul spent fi...
2017-01-2441 minSaaS Insider042: Interview with Ben Nunney from MetalogixPlease rate this podcast. SaaS Insider is a podcast about how to grow, market and sell Software as a Service products. The show has featured a wide range of experts from Elizabeth Yin from 500 Startups, Neil Patel from Quick Sprout, to Tim Lynch from Applango. This week Shira interviews Ben Nunney, formerly of Twilio and now of Metalogix on going from a startup back to enterprise. How he focuses on the priorities for a new position and how growth worked back in the day at Twilio. About Ben Nunney https://www.linkedin...
2017-01-1738 minSaaS Insider041: Interview with Alexander Theuma of SaaStockSaastock is a non-vendor conference in Europe about SaaS. Today I talked with Alex Theuma, the founder of SaaStock on what he looks for in a company to be on stage, how he started the SaaScribe SaaStock and his podcast - and how having 3 separate brands is a bit of a handful to handle. About Alex Sold Software for 10+ years, now jumping in to SaaS flavoured Startup life and learning new skills every day. Currently he can be found writing and doing editorial at SaaScribe, Hosting The SaaS Revolution Show Podcast, organising local SaaS...
2017-01-1045 min