Shows
10 Minute MasterclassSWOT for Synthesis – The Step Where The COMPASS Comes TogetherMost teams treat SWOTs as box checking exercises or forget them entirely. In this episode of 10 Minute Masterclass, Trey Sheneman walks through a smarter, strategic SWOT one that helps you synthesize everything you’ve learned from your brand, your avatar, your messaging, and your funnel. If you're running a growth audit or using the COMPASS Method, this is the step you can’t afford to skip.
Key Takeaways
Research without reflection is just noise. SWOT is where reflection creates insight.
The Compass Method’s “S” stands for SWOT for synthesis, not a generic SWOT.
Focus your SWOT speci...2025-07-2210 min
10 Minute MasterclassThe Greatest Leadership Lesson Randy Gravitt Ever Taught meMost leaders obsess over the scoreboard in the boardroom. But the one that really matters is at your dinner table. In this episode of 10 Minute Masterclass, Trey Sheneman shares one of the most personal and important leadership lessons he's learned: if you win at work but lose at home, you still lose. This episode is a call to redefine success beyond business growth and invest in the people who matter most.
Key Takeaways
If you win at work but lose at home, you still lose.
Inspired by Randy Gravitt's book Winning Begins at Home.
Don't trade...2025-07-1510 min
10 Minute MasterclassHow To Make Your Strategic Meetings Not SuckToo many "strategy meetings" are just status updates with snacks. In this episode of 10 Minute Masterclass, Trey Sheneman teaches you how to run high converting strategy meetings that actually produce decisions, clarity, and momentum. Learn the four traits of a real strategic planning session, plus a facilitation framework you can start using with your team immediately.
Key Takeaways
Strategy meetings should work on the business, not just in it.
Bad strategy meetings are expensive procrastination: updates, no decisions, no follow-through.
The 4 traits of effective strategic planning meetings:
Anchored to objectives – Use OKRs or rocks to set go...2025-07-0810 min
10 Minute MasterclassThe Must-Answer Questions For A Sales PageYour sales page isn't converting? Odds are, it's not answering the questions your buyer is actually asking. In this episode of 10 Minute Masterclass, Trey Sheneman breaks down the nine must-answer questions that transform browsers into buyers. Whether you’re writing a digital sales page, crafting a sales script, or improving conversion in a funnel, this checklist will help you close more deals.Key TakeawaysGreat sales pages are written for scanners, not readers.Understanding buyer psychology (System 1 vs. System 2 thinking) helps reduce friction.The 9 essential questions every high-converting sales page must answer:- Wh...2025-07-0110 min
10 Minute MasterclassHow to Build An Ideal Customer Profile that ConvertsMost businesses guess what their customer wants. The best ones? They listen. In this episode of 10 Minute Masterclass, Trey Sheneman teaches you how to use Voice of Customer (VoC) research to build high-converting avatars, clarify your message, and write copy that makes your customer feel seen. If you’re building a brand, running campaigns, or refining your offer, this episode is your blueprint.Key Takeaways Stop guessing who your customer is; listen to what they’re already saying.Voice of Customer research turns your copy from megaphone to mirror.Use 5 golden buckets to guid...2025-06-2410 min
10 Minute MasterclassThe Greatest Leadership Lesson Mark Miller Taught MeGreat teams don’t just happen—they’re built. In this episode of 10-Minute Masterclass, Trey Sheneman shares a powerful leadership lesson from Mark Miller, former SVP of Leadership at Chick-fil-A and author of The Secret of Teams. Trey breaks down how elite teams go beyond talent to build skill, culture, and connection. If you’re building a team that’s not just productive, but powerful—this one’s for you.Key TakeawaysTalent alone isn’t enough—you also need skill development and community.The best teams feel ownership, not just job titles.The 3 ingredients...2025-06-1710 min
10 Minute MasterclassThe 3 Types of 1 on 1’s to MasterIf you only master one meeting format as a leader, make it this one. In this episode of 10-Minute Masterclass, Trey Sheneman reveals why one-on-one meetings are the single most powerful tool for building alignment, culture, and influence in your organization. He shares how to approach them with clarity—whether you're leading up, out, or down—and the three rules that make every 1:1 more impactful and less awkward.Key Takeaways Most meetings are a waste of time—1:1s are the exception when done well.Great 1:1s aren’t status updates—they’re alignment multipliers.There are th...2025-06-1010 min
10 Minute MasterclassOvercome Nos Like A ProObjections aren’t rejection—they’re hesitation. And handling them well might be the single biggest lever for increasing your close rate. In this episode of 10-Minute Masterclass, Trey Sheneman breaks down the four most common objections that stall deals—and the exact way to handle each one with empathy, clarity, and confidence. If you're in sales, marketing, or just trying to grow your business, this episode is pure gold.Key Takeaways: Objections often mean interest—they're just questions you haven't answered yet.Every great closer knows how to turn friction into conversion.The fou...2025-06-0310 min
10 Minute MasterclassThe Magnet and The EngineIf your growth marketing isn’t working, the problem might not be strategy—it might be structure. In this episode of 10-Minute Masterclass, Trey Sheneman walks through the "Personnel" layer of the COMPASS Method and breaks down why most businesses are built upside-down when it comes to marketing teams. Learn how to split your brand and growth functions so each can thrive, and discover why momentum comes from the right balance of magnet and engine.Key Takeaways Growth marketing fails when the wrong people—or the wrong setup—are in place.Most early-stage business...2025-05-2710 min
10 Minute MasterclassThe Greatest Leadership Lesson Brendon Burchard Taught MeWant to grow faster than 99% of the people you meet? Learn from everyone. In this episode of 10-Minute Masterclass, Trey Sheneman shares a game-changing mindset he picked up while working with leadership coach Brendon Burchard: be a "maverick with mentors." Trey breaks down how adopting a posture of humble curiosity and intentional generosity accelerates your growth, expands your influence, and keeps you grounded in any leadership season.Key TakeawaysMost people chase the perfect mentor—instead, become someone who learns from everyone.Trey’s leadership framework: Mavericks with Mentors.- Humble Curiosity – Ask mo...2025-05-2010 min
Path for Growth with Alex JuddRelationships Over Transactions: Understanding the Marketing Flywheel with Trey ShenemanWhat once worked for marketing has stopped working today. But the good news is, relational approaches will win out over the transactional every time. In this episode, Trey Sheneman joins Alex to break down his 5A Flywheel for effective marketing. He explains the key question you need to answer for customers at each stage, and he also provides a state of the union for today’s marketing and sales landscape.Information isn’t the gap between failure and success—action is. Path for Growth’s 1-on-1 coaching helps you create a plan and execute on what...2025-05-2044 min
Let's Talk BusinessTrey Sheneman’s Journey from Debt to Growth Advisor for Top BrandsIf you think success is about having it all figured out… this episode will prove you wrong—in the best way possible. From losing his job and being $95K in debt to leading growth at John Maxwell and Dave Ramsey’s companies, and now running his own firm — Trey Sheneman is a master of turning chaos into clarity. In this episode of Let’s Talk Business, Meny Hoffman sits down with Trey to unpack what really drives growth: from mindset, to systems, to what founders often get wrong when scaling from $3M to $30M. You’ll h...2025-05-1950 min
10 Minute MasterclassIf You Can't See It, You Can't Scale ItIf your team doesn’t know what winning looks like, they’ll aim for staying busy. In this episode of 10-Minute Masterclass, Trey Sheneman unpacks how to build a simple but powerful scorecard that keeps your team focused, aligned, and accountable. Learn the five components of a growth-driven scorecard and the weekly rhythm to keep your business executing, not just planning.Key Takeaways - Vision is exciting, but execution pays the bills—scorecards drive execution.- The moment your team starts measuring, growth becomes predictable.5 components of a powerful scorecard:- Lagging Metric...2025-05-1310 min
10 Minute MasterclassHow To Book More Sales Calls Without Being a PestCold DMs are dead—and your calendar won't fill itself. In this episode of 10-Minute Masterclass, Trey Sheneman breaks down five creative and high-converting appointment-setting strategies that actually work. Whether you're a solo founder or sales pro filling your own pipeline, these techniques help you stand out and start more conversations that convert.
Key Takeaways- Booking sales calls doesn’t come from aggression—it comes from alignment.- Cold messages need personalization, creativity, and real value to stand out.Resources MentionedWant to personalize outreach without being annoying? Below are the five a...2025-05-0610 min
10 Minute MasterclassSpeak Their Language Or Lose Their BusinessIf your message sounds like everyone else in your industry, congratulations, you’re invisible. In this episode of 10-Minute Masterclass, Trey Sheneman shows you how to clarify your messaging so it converts. Learn the five Cs of messaging that will help your brand stand out, build trust, and drive more action from the moment someone lands on your website.
Key Takeaways- Clear messaging beats clever—confused customers don’t convert.- Messaging is your first conversion layer, before pricing or funnels.- Your messaging should answer two questions: Why should I care? Why should...2025-04-2910 min
10 Minute MasterclassThe Greatest Leadership Lesson Dave Ramsey Taught MeGreat leadership isn’t built on titles, it’s built on trust. In this episode of 10-Minute Masterclass, Trey Sheneman shares the most impactful leadership lesson he learned while working under Dave Ramsey at Ramsey Solutions. Trey breaks down how trust is the true accelerator of business growth and walks through a five-part framework to help you become a more trustworthy, effective leader.Key TakeawaysBusiness moves at the speed of trust, without it, everything slows down.Authenticity is non-negotiable for leadership that lasts.Trey’s TRUST framework for leadership:- Transparent – No hidde...2025-04-2210 min
10 Minute MasterclassHow AI Can Make Your Ops More EffectiveAI isn't here to replace business leaders...it's here to make them better. In this episode of 10-Minute Masterclass, Trey Sheneman dives into how founders and operators can integrate AI into their operations to improve efficiency, speed up decision-making, and unlock growth. Whether you're new to AI or already experimenting, this episode will help you level up how you lead and operate.Key Takeaways- AI can be your strategic copilot—not just a tool for automation.- Three categories of AI for operations: Predictive, Analysis, and Automation.- Use predictive AI to spot pa...2025-04-1510 min
10 Minute MasterclassThe 3 Pillars of PersuasionPersuasion isn’t about pressure—it’s about serving. In this episode of 10-Minute Masterclass, Trey Sheneman unpacks the three sales techniques that top-performing teams use to pull people in, not push them over the edge. Drawing on insights from his time with brands like Dave Ramsey’s, Trey explains how authority, contrast, and commitment form the foundation of a high-converting, service-first sales approach.Key Takeaways- The best salespeople don’t convince—they help people conclude on their own.- Authority means showing up as a teacher, not just an expert.- Contrast creates clar...2025-04-0810 min
10 Minute MasterclassThe 5 Parts of an Ironclad OfferGreat marketing doesn’t start with ads—it starts with an offer that’s too good to ignore. In this episode of 10-Minute Masterclass, Trey Sheneman dives deep into offer mapping, one of the most crucial parts of the COMPASS Method. Learn the five components of an ironclad offer and how to craft one that drives conversions and stands out in a crowded market.Found value in this show? Don't forget to leave a review.Key Takeaways- An ironclad offer is the foundation of effective marketing.- Five core components: Promise, Guarantee, Stacked...2025-04-0110 min
10 Minute MasterclassThe Greatest Leadership Lesson John Maxwell Ever Taught MeEvery leader faces failure, but the best ones embrace it as the cost of growth. In this episode of 10-Minute Masterclass, host Trey Sheneman kicks off a new leadership series with the greatest leadership lesson he learned from John Maxwell: "The more you do, the more you fail. The more you fail, the more you learn. The more you learn, the better you get."Trey breaks down how failure can be leveraged as a tool for success and why pushing beyond comfort zones is the key to leadership growth. If you're leading a team or building a...2025-03-2509 min
10 Minute MasterclassOKR You Ready to Grow?Most businesses are great at setting goals but bad at hitting them. In this episode of 10-Minute Masterclass, Trey Sheneman breaks down the Single Framework that Solves 90% of Ops Problems: OKRs. It's a powerful system for turning strategy into execution and ensuring your business achieves what it sets out to do.Found value in this show? Don't forget to leave a review.Key Takeaways:- The difference between vision, mission, strategy, and execution—and why businesses often struggle with the last step.- How OKRs bridge the gap between strategic thinking and operational execu...2025-03-1810 min
10 Minute MasterclassThe 5 Feelings That Drive ConversionPeople don’t buy products—they buy how those products make them feel–Conviction, Belonging, Humor, Hopefulness, Nostalgia.In this episode of 10-Minute Masterclass, Trey Sheneman dives into the psychology of effective selling and how emotion-driven marketing can drive conversions. From years of experience running ads across multiple platforms, Trey reveals the five core emotions that influence purchasing decisions and how to use them to increase sales.Found value in this show? Don't forget to leave a review.Key Takeaways- Why emotion is the first and most powerful driver of sales decisio...2025-03-1110 min
10 Minute MasterclassThe Comp Set Is The Key To Game, Set, MatchEvery business competes, whether they realize it or not. But many brands fail to analyze their competition correctly, limiting their growth potential. In this episode of 10-Minute Masterclass, host Trey Sheneman breaks down the 5 P’s of Competitive Set Analysis—a framework for understanding both direct and indirect competition so you can position your brand to win.Whether you're an early-stage founder or scaling a business, you can’t out-market what you don’t understand. Learn how to evaluate pricing, positioning, product, perception, and promise to identify your unique advantage and dominate your market.Found value in...2025-03-0410 min
10 Minute MasterclassThe Art Of Giving FeedbackThe words you use as a leader can build your team up or break them down. In this episode of 10-Minute Masterclass, Trey Sheneman unpacks the art of giving effective feedback—a critical skill for any business leader. Whether you’re running a startup or leading inside a nine-figure brand, how you deliver feedback directly impacts team performance, culture, and growth. Trey shares his personal journey of learning how to give and receive feedback the right way, breaking down a proven framework to make feedback clear, constructive, and actionable.If you want to strengthen your leade...2025-02-2509 min
10 Minute MasterclassWhat Chick-Fil-A Taught Me About DragThe difference between a chaotic business and a smooth-running machine? Reducing drag. In this episode of 10-Minute Masterclass, Trey Sheneman shares a real-world lesson from Chick-fil-A on how project management can make or break a business. Whether you're a solopreneur or scaling past $5M, optimizing workflow, efficiency, and team bandwidth is the key to unlocking growth. Trey breaks down the two T’s of project management—Technology and Team—and why hiring the right project manager can be a game-changer.If your business constantly feels behind, it’s time to eliminate the bottlenecks.Found val...2025-02-2509 min
10 Minute MasterclassYou Down With ICP, Yeah You Know MeMarketing to everyone is marketing to no one. Growth-focused businesses market to an audience of one. In this episode of 10-Minute Masterclass, Trey Sheneman breaks down how to create your Ideal Customer Profile (ICP)—the key to higher conversion rates, better retention, and scalable sales growth. Using real-world case studies, Trey walks through a four-step process for identifying, refining, and testing your ICP so your sales team can close more deals with less effort. If you’re serious about increasing sales efficiency and customer loyalty, this episode is a must-listen.Found value in this show? Don't...2025-02-2509 min
10 Minute MasterclassThe COMPASS Method OverviewIf you don’t know where you’re going in business, any road will take you there. But what if you had a framework to guide you?In this episode of 10-Minute Masterclass, Trey Sheneman introduces The COMPASS Method, a proven seven-step process for diagnosing and improving your marketing strategy. Built from real-world experience across startups and nine-figure brands, this method helps business owners create a clear, strategic path to predictable growth.If you want to eliminate wasted marketing spend, tighten your positioning, and drive better business results, this episode is for you.Foun...2025-02-2510 min
10 Minute MasterclassWhy This Show ExistsEvery business growth challenge comes down to solving problems in marketing, sales, operations, or leadership—the four core drivers of predictable business growth. 10-Minute Masterclass exists to deliver real-world, no-fluff business strategies that founders and business leaders can apply immediately. In this pilot episode, host Trey Sheneman shares his personal journey—from scaling marketing agencies to leading inside nine-figure brands—and why this podcast is built to serve entrepreneurs, operators, and business leaders looking to grow. If you’re building, this show is for you.Found value in this show? Don't forget to leave a review.2025-02-2506 min
10 Minute Masterclass10 MINUTE MASTERCLASS PREVIEW10 Minute Masterclass = Timeless business principles.This is Trey Sheneman giving everything of himself to this community. As Host and Lead Emcee here’s what he'll deliver: - Bite-sized lessons. - No Fluff. - Bold Strategies. - Solutions to Today’s Business Problems. If you’re a business builder – this show was built for you.|Call to ActionWant to work with Trey and his Team? Then go to Herald:🔗 Herald – https://www.weareherald.co/Want to connect with Trey for a follow up question? Find him on L...2025-02-2401 min
Daily Creative with Todd HenrySeize The MomentIn this episode, we explore the stories of two remarkable individuals who took bold steps to seize opportunities in their lives, despite facing incredible challenges.First, we hear from Trey Sheneman, a marketing consultant and a father whose son, Bear, was born with a unique birth defect that severely impacted his hearing. Trey shares the heartwarming journey of how watching Wheel of Fortune became a therapeutic ritual for Bear and led Trey to audition for the game show. Against the odds, Trey's determination and strategic planning not only landed him a spot on the show but also...2024-10-2927 minPath for Growth with Alex Judd7-Step Framework to Level Up Your Marketing with Trey ShenemanInformation isn’t the gap between failure and success—action is. Path for Growth’s 1-on-1 coaching helps you create a plan and execute on what matters most for your business. Apply today at pathforgrowth.com/coaching. If you want to see your business level up its marketing efforts, you need to understand where you stand today. In this episode, Trey Sheneman returns to the podcast to discuss his 7-step Compass Framework for auditing your brand and casting a strategic vision for the future. He breaks down each step of the framework, which will help you ensure...2024-08-061h 04Path for Growth with Alex JuddStrategic Marketing for Impact-Driven Leaders with Trey ShenemanInformation isn’t the gap between failure and success—action is. Path for Growth’s 1-on-1 coaching helps you create a plan and execute on what matters most for your business. Apply today at pathforgrowth.com/coaching.If you own or run a small business, you also need to be its chief marketer. To that end, Alex talks in this episode with Trey Sheneman about some of the foundational principles of marketing for small, impact-driven businesses. Trey is the founder of the brand strategy and growth firm Herald, and he’s especially passionate about helping entrepreneurs who want...2024-05-071h 03
Don't Ignore the NudgeGoing After Delight with Trey ShenemanWhen you have a list of who you want to do business with, but then God makes HIS list, which list do you think will be bigger and better? Yep, you guessed it! Today you'll hear from Trey Sheneman who has a heart for the Lord, an expertise in all things marketing, and a love to help others. He shares his story about how God expanded his vision for his life and career.Reach Out to Me:Website: www.dontignorethenudge.comPatreon: www.patreon.com/dontignorethenudgeIG: @dontignorethenudgepodcastPrivate FB group to...2024-03-0336 min
Hope in the Process14. Recap, Rhythms, and RamblingsHappy New Year! In this episode, Jenni and Trey Sheneman look back on 2023 and forward to their hopes for 2024. They discuss Ecclesiastes 3, their theological backgrounds, and The Journey to Bethlehem movie! Introduction (00:10) Happy New Year! (00:30) Reflections (00:35) Where we are today (01:05) Trey’s highlights from 2023: A GOAT Year (02:35) Jenni’s 2023 (04:35) What Jenni’s leaving behind in 2023 (06:25) Ecclesiastes 3 (08:00) Trey’s hopes for 2024 (12:30) Jenni’s thoughts on Israel (14:45) Sheneman theological background (15:55) Rhythms for 2024 (19:00) The Journey to Bethlehem movie (22:25) Did the Sheneman’s meet on the internet? A debate. (24:45) Outro (26:00) 2024-01-1527 min
The Community Bank Podcast3 Marketing Strategies to Help Grow Deposits & Loans in 2024This week we sit down with Trey Sheneman, founder of the marketing agency Herald. We discuss the 3 trends in B2B marketing that banks need to embrace in 2024. Want to boost loan yields & NIM in 2024? Sign up for the webinar here ==>> https://southstatecorrespondent.com/event/how-to-boost-loan-yield-increase-nim-now/ The views, information, or opinions expressed during this show are solely those of the participants involved and do not necessarily represent those of SouthState Bank and its employees SouthState Bank, N.A. - Member FDIC2023-12-0434 minHope in the Process13. Sin and SalvationIn this episode, Jenni is joined by her husband, Trey, as they discuss the heart of God and His Word towards sin, salvation, and sanctification. Introduction (00:10) Trey’s back! (01:15) Topic intro (02:30) Genesis 3 (03:05) The communication gap (05:45) The first fall (06:20) The fall of man (07:35) Free will (10:20) A God of order (12:00) Adam and Eve (15:05) The solution in Christ (19:20) On Andy Stanley (21:10) Sanctification (25:40) 1 John 3 on salvation and works (29:45) Trey on overcoming sin (34:00) Emotion and alter calls (38:50) We all struggle differently (40:50) Final thoughts on sin (42:40) Romans 5 and salvation (45:30) The importance on conversation (48:20) Closing prayer (49:00) 2023-10-3050 minHope in the Process12. Cancel Culture and the ChurchIn this episode Jenni and Trey chat with their good friends David and Jason Benham about the Benham brother's experience with HGTV, the silence from churches on hot topics, and standing strong upon God's Word in our world today. Intro (00:10) How Jenni and Trey met the Benham brothers (00:50) Who are the Benham brothers? (02:13) HGTV (04:32) The effects of sin (08:15) Sodom and Gomorrah (11:00) 1 Corinthians 5 (17:05) Unity, Theology, and Andy Stanley (19:10) Standing for truth and letting go (23:23) The Galatian church (26:45 The gates of hell (28:10) Defining the standards (31:53) Demolishing ideas (33:50 The gates of hell context (36:43) Paul on truth vs sacrifice (38:18) Picking up our...2023-10-0242 minHope in the Process10. Our Covid StoryIn this episode, Jenni is joined by her husband Trey Sheneman as they discuss his battle with Covid and the hope they found in God along the way. Introduction (00:13) Trey intro (01:03) Jenni’s inspiration for this episode (01:40) Jenni gets Covid (02:38) Jenni and Trey meet Dr. T (03:22) Backstory (05:45) God’s word about a second healing (07:17) Trey gets a kidney stone (08:30) Trey gets Covid (10:52) Medication red flag (12:48) The calm before the storm (14:00) Trey’s symptoms get worse (14:45) The Circle Maker (17:19) Dr. T pulls through (18:18) God provides medication (20:04) Calling the ambulance twice (20:51) Jenni’s prayer (25:28) Thoughts on Covid (28:38) Thoughts on medicat...2023-09-0443 min
SkilledDad PodcastCutting Through The Noise with Trey ShenemanOn this episode of The Skilled Dad podcast, Zach sits down with Trey Sheneman. A dad of two, Trey has an epic story that exemplifies how you can drive to success by cutting through the noise of adversity. As a leader at home and at work, Trey is a blast to be with and you are sure to walk away inspired, entertained, and left with a pocket full of taglines to use for your next marketing campaign.
While this episode has a bit of an audio hiccup, we invite you to cut through the noise and join in as the...2022-09-1152 min
The KickASK PodcastWhat is 10K Exactly? - Stephanie LicataOn today's episode, Trey Sheneman interviews Stephanie Licata, the Director of the ASK Method Business Coaching Program. In the discussion, Stephanie clues us in on what the program is all about and what the 10K Club is exactly. Stephanie has a rich background in business coaching and she brings a stability and level of professionalism to the program that inspires our clients to pursue even more than they thought possible. If you are interested in learning more about the program, then email Trey Sheneman at Trey@askmethod.com and we will get you connected. 2022-08-1120 min
Expert Ownership PodcastBuilding Digital TrustSend us a text As entrepreneurs who market and advertise, it’s vital to stay updated in today’s current digital practices. In this episode we bring on our strategic advisor and marketing wizard, Trey Sheneman. He gives us the best practices and tactics to successful promotion, and brings awareness to the changing shifts in the marketing world. Make sure to rate and review!Learn more about E/O and take advantage of our one-on-one coaching - https://www.expertownership.comFind out about Christian Healthcare Ministries - https://www.expertownership.com/chmF...2022-07-1933 min
The KickASK PodcastPilotWelcome to The KickASK Podcast, where we teach everyday people how to transform their knowledge into income, unlock their true potential, and build the digital business of their dreams. The podcast is sponsored by The ASK Method Company, a 4-Time INC 5000 Fastest Growing Company from 2017-2021. The company teaches entrepreneurs how to build digital businesses using the power of QUIZ Funnels. Core services include live, virtual training and certification events and the ASK Method Coaching program. The organization currently serves clients on 5 continents and employs a team of nearly 80 people around the world. The KickASK Podcast is hosted by...2022-05-1205 minThe Community Bank PodcastTaking Your Bank's Marketing to the Next Level with Trey ShenemanToday we're sitting down with Trey Sheneman, CEO of The Ask Method Company. We discuss the difference between brand marketing and direct marketing, and also how lending teams and marketing team need to be aligned towards the same goals. Click here to access our Loan Pricing & Relationship Profitability Series The views, information, or opinions expressed during this show are solely those of the participants involved and do not necessarily represent those of SouthState Bank and its employees. SouthState Bank, N.A. - Member FDIC2022-05-0236 minPath for Growth with Alex JuddHealth, Growth, Authenticity, and Acceptance with Trey ShenemanInformation isn’t the gap between failure and success—action is. Path for Growth’s 1-on-1 coaching helps you create a plan and execute on what matters most for your business. Apply today at pathforgrowth.com/coaching.After years of prioritizing his career, Trey Sheneman is excited to direct new levels of focus toward his family and his health. Trey is chief marketing officer at The ASK Method Company, and in this episode, he shares his story of learning to show up as his authentic self in the workplace. Trey also discusses the importance of acceptance instea...2022-03-221h 08
Grow Your B2B BusinessEp. 1- D2C Strategies for B2B w/ Trey Sheneman of Ramsey SolutionsLike many companies, COVID caused marketing to need to pivot. Ramsey Solutions was no exception. But during this transition, Trey Sheneman took the charge of marketing for the SmartDollar B2B product of Ramsey Solution. By transitioning from a lead generation model to a more focused targeted marketing approach, the SmartDollar pipeline and revenue double in just one year.2022-01-2442 min
DemandGen Radio#231 An Agile Guide to Marketing Your (Free) Content w/ Trey Sheneman
Free or gated?
To be honest, most of us are stingy with the free content that we share. That’s not at all the way today’s guest approaches to content.
Trey Sheneman, Executive Director of Marketing at Ramsey Solutions, has hit company goals by providing valuable content for free instead of relying on the paywall.
Listen as we discuss:
How Trey applies the 4 tenets of Agile.
Why you need to up your free content game.
How the D3 framework plays out in marketing content.
Handling your money like God and...2021-11-1652 min
The Marketing LadderEp. 6- You Never Really Lose If You Always Learn w/ Trey Sheneman of Ramsey Solutions2021-11-151h 00
The EntreLeadership PodcastAvoid Failure by Following These Marketing Principles with Seth GodinDid you know one of the top questions we get asked week after week centers around how to scale a business? Everyone wants to increase their opportunities, leads and revenue—and marketing is a great solution to that problem. But where do we start? In this episode of The EntreLeadership Podcast, we sit down with bestselling author Seth Godin as he breaks down the difference between direct marketing and brand marketing and which one your business should invest in. Then in our second segment, George Kamel talks to two of Ramsey Solutions’ top marketing leaders, Jen Sievertsen and Trey Shen...2021-10-2551 min
B2B GrowthHow Ramsey Solutions Organizes Their Marketing Team for Fast Results w/Trey ShenemanIn this episode, Dan Sanchez talks with Trey Sheneman who is an Executive Director of Marketing at Ramsey Solutions about how they are organizing their marketing teams to move fast.
In this episode, you'll discover:
Ramsey's approach to a matrix style organization
The squad marketing model that allows for the kind of cross-functional buy in that allows team to go fast.
How they layer Kanban on top to make for an agile environment.
How to get it started in your own department.
Trey's book recommendations:
Inspired: How to Create Tech Products Customers Love
Empowered...2021-10-1233 min
Expert Ownership PodcastMarketing Done RightSend us a text On today's Episode of the podcast we invite Trey Sheneman - our strategic advising guru - to talk about all things marketing and more. Trey is a ninja-assasin marketer who has built several 8-figure marketing funnels for some of the biggest brands. Needless to say, you don't wanna miss this one! 2021-09-2820 min
Sessions with System & Soul#072: Best of 2020Disclaimer: The Tractionville Podcast and Tractionville Tips are now a part of the System & Soul Podcast. What's System & Soul? We'd love to tell you :) Learn more at systemandsoul.comThis year has been memorable for so many reasons—good and bad—but we want to end 2020 focused on the moments we had that will propel us into 2021 with insight, perspective, and renewed energy. Enjoy these favorite moments from this year with some of our incredible guests. You'll hear from Sam Collier, Chris Voss, Kelly Knight, Nicole Mennicke, Trey Sheneman, and Michael Allosso. This episod...2020-12-2925 min
System & Soul#072: Best of 2020Disclaimer: The Tractionville Podcast and Tractionville Tips are now a part of the System & Soul Podcast. What's System & Soul? We'd love to tell you :) Learn more at systemandsoul.com
This year has been memorable for so many reasons—good and bad—but we want to end 2020 focused on the moments we had that will propel us into 2021 with insight, perspective, and renewed energy.
Enjoy these favorite moments from this year with some of our incredible guests. You'll hear from Sam Collier, Chris Voss, Kelly Knight, Nicole Mennicke, Trey Sheneman, and Michael Allosso.
This episod...2020-12-2925 min
Church CommunicationsPersonas During the Pandemic: An Interview with Trey Sheneman, Executive Marketing Director at Ramsey SolutionsTune in today as Katie Allred talks with Trey Sheneman, the Executive Marketing Director at Ramsey Solutions. Hear more about Ramsey Solutions, and visit daveramsey.com/ccwebinar for more details!
This episode is brought to you by Ramsey+, a money plan for real life. You can start a free trial of the Ramsey+ system over at daveramsey.com/ccwebinar2020-12-0427 min
System & Soul#068: Process, Agility, & Growth with Trey ShenemanDisclaimer: The Tractionville Podcast and Tractionville Tips are now a part of the System & Soul Podcast. What's System & Soul? We'd love to tell you :) Learn more at systemandsoul.com
Trey Sheneman is Executive Marketing Director for Ramsey+. He shares his own experience working in a variety of marketing agencies in very different places in their business journeys. Throughout this journey, Trey explains how EOS has forced him to designate more time for strategizing and problem-solving. He ultimately explains how both process and agility are complementary and vital to any business structure at any stage.
Find a...2020-12-0125 min
Sessions with System & Soul#068: Process, Agility, & Growth with Trey ShenemanDisclaimer: The Tractionville Podcast and Tractionville Tips are now a part of the System & Soul Podcast. What's System & Soul? We'd love to tell you :) Learn more at systemandsoul.comTrey Sheneman is Executive Marketing Director for Ramsey+. He shares his own experience working in a variety of marketing agencies in very different places in their business journeys. Throughout this journey, Trey explains how EOS has forced him to designate more time for strategizing and problem-solving. He ultimately explains how both process and agility are complementary and vital to any business structure at any stage.Find a...2020-12-0125 min
Building a Business that LastsHow Self-Awareness Helps You Lead Well with Trey ShenemanDo you ever ask yourself the hard questions? Questions about your purpose, your feelings, your behavior, your strengths — the things that really matter? Trey Sheneman does. As the executive director of marketing in the financial peace division at Ramsey Solutions, Trey is the epitome of self-aware. As a leader, self-awareness matters. So do vulnerability and humility. In this episode, Trey and I talk about the hard things as leaders and people. We get real. If you could use some real talk right now, this episode is for you. Send us a textSupport the show2020-09-0946 min