Shows
The Digital Marketing Podcast by Exposure NinjaCOPY Hims' $60M/Month Marketing StrategyI've uncovered something fascinating in the digital marketing world, and I need to share it with you.
I'm diving deep into Hims.com – a company that's literally spending half its revenue on marketing and making it work brilliantly.
We're talking $182 million in a single quarter, 77% year-over-year growth, and yes, they're still turning a profit.
But here's what really got my attention.
I'm going to walk you through their entire playbook, showing you exactly how they're breaking every rule we thought we knew about digital marketing.
In this episode:
...2025-01-2730 min
Apptica TalksUGC Ninja: Ads That Convert – Metrics, Trends & Best Practices with Ross Puriasev, CMO at UGC NinjaIn this episode, Apptica Talks delves into UGC Ninja's transformative approach to user-generated content (UGC) advertising. Ross Puriasev, CMO of UGC Ninja, shares insights into the company’s innovative strategies for ad creation, the role of AI in scaling campaigns, and how data-driven decisions drive success across industries—from gaming to fintech.UGC Ninja is a global creative powerhouse specializing in UGC ads tailored for mobile apps, gaming, and diverse industries. The company excels in delivering strategic ad solutions and award winning ad performance.We discussed the advantages, formats, and applications of UGC ads...2024-12-1948 min
Deconstructor of Fun250. Winning with Creators: How Gaming’s Marketing Strategy is EvolvingIn this episode of Deconstructor of Fun, we dive into the shifting landscape of influencer marketing in the gaming industry, focusing on the emergence and impact of creator programs.
Our guests: Patrick "Chief Pat" Carney (Tribe Gaming), Scott Walker (Ninja Kiwi), and Justin Sacks (Nexus.gg) — industry experts and key voices in creator marketing—explore the evolving roles of influencers and creators, moving from short-term campaigns to deeper, sustained partnerships that drive community engagement and revenue.
We discuss how companies like Supercell have pioneered successful creator programs and examine the role of platforms in supporting thes...2024-11-0451 min
UGC Byte Talks by UGC NinjaE 19 | How to Boost User Retention and Engagement through Rewarded Marketing with UGC Byte Talks with Günay🎙️ Welcome to UGC Ninja Podcasts: UGC Byte TalksJoin us in the latest episode of UGC Byte Talks, "Boost User Retention and Engagement through Rewarded Marketing," featuring insights from Günay Aliyeva, Co-founder of Gamelight. Dive deep into the strategies that make mobile games and apps more engaging and effective in retaining users.🔍 Episode Highlights:The Importance of User Retention:Günay Aliyeva explains why user retention is crucial for mobile games and apps.Understand the differences in retention strategies across various app types.Top tips for boosting user retention....2024-05-2713 min
UGC Byte Talks by UGC NinjaE 18 | Creative Trends to Watch in 2024. UGC Byte Talks, Boost Your Performance Marketing with Social Peta🎙️ Welcome to UGC Ninja Podcasts: UGC Byte TalksIn this enlightening episode of UGC Byte Talks, presented by UGC Ninja, we delve into the future of performance marketing with a special focus on "Creative Trends to Watch in 2024." Featuring insights from a leading expert at Social Peta, this episode is essential listening for anyone looking to harness the latest creative trends to elevate their marketing strategies.🔍 Episode Highlights:The Evolution of Ad Creatives:Explore the transformation of ad creatives driven by technological advancements and shifting consumer behaviors.Identify the key factors...2024-05-2711 min
UGC Byte Talks by UGC NinjaE17 | How to Master ASO Strategies for Success, UGC Byte Talks with Altai Zeinalov🎙️ Welcome to UGC Ninja Podcasts: UGC Byte TalksIn this episode of UGC Byte Talks, presented by UGC Ninja, we delve into the essential realm of App Store Optimization (ASO) with industry expert Altai Zeinalov. Altai offers his deep knowledge on how to excel in the fiercely competitive mobile app market through effective ASO strategies.🔍 Episode Highlights:The Importance of ASO in Mobile Development:Discover why ASO is crucial for the success of mobile apps and games.Uncover the fundamental elements of a winning ASO strategy.Overcomi...2024-05-2711 min
UGC Byte Talks by UGC NinjaE 15 | How to Craft Game-Changing Creatives: Tangelo Games Tactics, UGC Byte Talks with AlyssaWelcome to the latest bite-sized episode of UGC Byte Talks, brought to you by UGC Ninja! In this special edition, we delve into the world of creative innovation in user acquisition (UA) with Alyssa Barreau from Tangelo Games. Alyssa shares her unique insights and experiences, revealing how to revolutionize UA strategies with game-changing creatives.🎙️ Join us as we explore cutting-edge UA creative strategies! Here's what's in store:Innovating UA Creatives: Discover Alyssa's approach to innovating creatives in user acquisition and how she develops impactful concept ideas for UA campaigns.Trends and F...2024-05-2409 min
UGC Byte Talks by UGC NinjaE 14 | How To Optimise Mobile Ad Trends and Boost Your Performance Marketing, UGC Byte Talk With KseniaWelcome to the latest bite-sized episode of UGC Byte Talks! In this special edition, sponsored by UGC Ninja, we are joined by an expert from Apptica, who brings a wealth of knowledge in mobile ad creatives and user-generated content (UGC) strategies. This episode is a treasure trove for anyone looking to stay ahead in the fast-paced mobile advertising space.🎙️ Join us as we dive into the world of mobile ad creatives and UGC strategies! Here's what's in store:Evolution of Mobile Ad Creatives: Explore how mobile ad creatives have transformed over the years and t...2024-05-2410 min
UGC Byte Talks by UGC NinjaE 13 | Collaborating for Brand Success: Insights from Top Gaming Creator, UGC Byte Talks with Angad SinghWelcome to the latest bite-sized episode of UGC Byte Talks, where we delve into the world of gaming content creation! In this special edition, sponsored by UGC Ninja, we're joined by Angad Singh, one of the biggest gaming content creators on the scene. Angad shares his insights on the power of gaming content creators in revolutionizing brand marketing and offers tips on crafting successful brand partnerships.🎮 Join us as we uncover the impact of gaming creators on brand marketing! Here's what's in store:Unleashing the Power of Gaming Creators: Angad discusses the unique val...2024-05-2408 min
UGC Byte Talks by UGC NinjaE 12 | How To Spend $50 a Day to Save Millions: Hypothesis Strategies Test UGC Byte Talks with Rustam MaminWelcome to the latest episode of UGC Byte Talks, where we delve into the critical world of pre-development testing! In this special edition, sponsored by UGC Ninja, we're joined by Rustam Mamin, a seasoned expert in app development and hypothesis testing, for an exclusive look into his strategies.🎙️ Join us as we uncover the secrets behind effective app testing and development! Here's what's in store:Inspiration and Hypothesis Testing for App Concepts: Discover how Rustam finds inspiration for new apps and his process for testing hypotheses to determine which app to build. Learn about...2024-05-2410 min
UGC Byte Talks by UGC NinjaE11 | Scaling The Creatives Production to 1000 Per Month, UGC Byte Talks with Jessica from PairedWelcome to the latest episode of UGC Byte Talks, where we delve into the dynamic world of digital marketing! In this special edition, sponsored by UGC Ninja, we're thrilled to host Jessica Gotti, the head of performance marketing at Baird Paired, for an exclusive insight into their incredible journey.🎙️ Join us as we explore the strategies behind Paired's creative revolution! Here's what's in store:Evolving Performance Marketing: Learn how Paired's creative surge has transformed their approach to performance marketing and testing strategies.Creative Production Insights: Discover how Paired managed to signi...2024-05-2410 min
UGC Byte Talks by UGC NinjaE 10 | Mobile Gaming HIT: UGC Byte Talks with HyperBeard's Alex, Female Gamers and Organic Growth Strategy🎙️ Welcome to the latest episode of UGC Byte Talks, where we delve into the fascinating world of mobile gaming! In this special edition, sponsored by UGC Ninja, we're joined by Alex Kozachenko, the mastermind behind HyperBeard, for an exclusive peek into their journey to the top.🎮 Join us as we uncover the secrets behind HyperBeard's monumental success! Here's what's in store:HyperBeard's Rise to Stardom: Discover how Alex's leadership propelled HyperBeard to become a powerhouse in mobile gaming.The Art of Organic Growth: Unveil the strategies that fueled HyperBeard's organic user base expansio...2024-05-0713 min
UGC Byte Talks by UGC NinjaE9 | Strategies for Success in the Gaming Industry, UGC Byte Talks With Mobidictum Batuhan Avucan🎙️ Dive into the World of Gaming Industry Investments with Batuhan Avucan, founder of Mobidictum, in this engaging podcast episode!Join us as we explore:🚀 Investment and Angel Funding:Discover what Batuhan seeks when investing in gaming studios.Learn about current trends in gaming studio investments.Gain insights on securing investment and non-financial support from investors like Batuhan.💼 Consulting and Business Development:Uncover growth areas and effective marketing strategies for gaming studios.Learn how to focus on specific areas for success.🤝 Building and Leveraging Networks:E...2024-05-0711 min
UGC Byte Talks by UGC NinjaE8 | Health&Fitness vertical and the Mastery of Web-to-Web funnels UGC Byte Talk with Sergey Kopanev🎙️ Welcome to UGC Byte Talks Podcast!Dive into the dynamic world of Health & Fitness apps with our special guest, Sergey Kopanev. Sergey, the mastermind behind fasting apps and a seasoned expert in User Acquisition & Funnels, shares invaluable insights gathered from years of navigating the app industry.🔍 In this Episode:Join us as we uncover the challenges and opportunities within the Health & Fitness app sector. From effective monetization strategies to innovative user acquisition methods, we explore it all. Discover the crucial role of web-to-web funnels in app marketing and how they shape su...2024-05-0714 min
UGC Byte Talks by UGC NinjaE7 | Maximizing UA Impact through the Power of Product Community Engagement, UGC Byte Talks with Sergey GolovkoWelcome to UGC Byte Talks, your passport to the world of user-generated content (UGC) advertising, user acquisition, and everything you need to know to elevate your app or game. Brought to you by UGC Ninja, our bite-sized episodes pack a punch, diving deep into the dynamic realm of MarTech and the game-changing potential of product community engagement.In this episode, we're joined by the illustrious Sergey Golovko, a digital marketing guru with over 6 years of expertise spanning e-commerce, apps, travel, edTech, finTech, and SaaS sectors. Together, we explore the secrets behind Maximising Performance Marketing Impact through...2024-05-0714 min
UGC Byte Talks by UGC NinjaE6 | Scaling Your User Acquisition Game. Growth Playbook. UGC Byte Talks with Artem Vidiaev🎙️ Welcome to another riveting episode of UGC Byte Talks, your go-to podcast for all things User Acquisition, Performance Marketing, and industry insights, proudly brought to you by UGC Ninja.🚀 Today, we're diving headfirst into the dynamic world of User Acquisition (UA) with none other than Artem Vidiaev, a seasoned Performance & Growth Marketing Expert. Artem brings over 5 years of invaluable experience to the table, having significantly scaled budgets, slashed Customer Acquisition Costs (CAC), and developed winning UA strategies for apps like Endel.🌟 Meet Artem Vidiaev:With a proven track record of scaling marketing b...2024-05-0710 min
UGC Byte Talks by UGC NinjaE5 | Post-IDFA Era: Navigating the New Landscape of User Acquisition, UGC Byte Talks with Matej LancaricJoin us for a dynamic episode of UGC Byte Talks, where we tackle the intricacies of user acquisition in the gaming industry following significant changes to IDFA. We're thrilled to feature Matej Lancaric, a prominent figure in the gaming world, as he shares his expertise and outlines effective strategies for thriving in this new landscape.🎧 In this episode:Unpacking the IDFA Change: Matej explains the IDFA, its impacts, and how it has revolutionized strategies for user acquisition among game developers.Overcoming Challenges: Learn about the major obstacles arising from the IDFA changes and the innovative app...2024-05-0212 min
UGC Byte Talks by UGC NinjaE4 | Unlocking The Chinese Mobile Market - UGC Byte Talks with Ernest Lebediev From GismartWelcome to this engaging episode of UGC Byte Talks, where we delve into the dynamic world of China's gaming market with Ernest Lebediev, the China Marketing Lead at Gismart. With a wealth of expertise in User Acquisition and Performance Marketing, Ernest shares valuable insights that are especially pertinent for anyone looking to understand or penetrate the Chinese market.🌏 In Today's Episode:China's Gaming Landscape: Ernest paints a vivid picture of current gaming trends in China, exploring how they contrast with Western practices.Challenges & Triumphs: Join us as we explore the unique hurdles and successful strategies in...2024-05-0211 min
UGC Byte Talks by UGC NinjaE3 | Mastering Mobile Subscriptions: Paywalls, Onboarding & Beyond, UGC Byte Talks with Nikita MaidanovJoin us for an enlightening episode of UGC Byte Talks, where we have the pleasure of welcoming Nikita Maidanov, a distinguished expert in mobile subscriptions, paywalls, and user onboarding. In this engaging session, Nikita offers a treasure trove of knowledge and actionable insights from his rich experience, guiding you through the nuances of achieving success in mobile subscription models.🌟In This Episode:The Evolution of Mobile Subscriptions: Explore the crucial role mobile subscriptions play for app developers and businesses, as Nikita traces their transformative impact.Mastering Paywalls: Discover the strategies for creating eff...2024-05-0210 min
UGC Byte Talks by UGC NinjaE2 | From Game Studio to Publisher: Mastering UA Strategies with UDO Games - UGC Byte Talks Türker KarahanJoin us for an enlightening episode of UGC Byte Talks, where we're excited to welcome Türker, the visionary leader at Udo Games. As an expert in User Acquisition and a pivotal figure in guiding his company from humble beginnings to significant success, Türker offers invaluable insights into the gaming industry.🌟 In This Episode:Understanding User Acquisition (UA): Türker delves into why UA is crucial for gaming companies, sharing the early challenges Udo Games faced.Exploring Innovative UA Techniques: Learn about the unique strategies Udo Games uses, balancing organic growth and paid acquisitions.Metric...2024-05-0209 min
UGC Byte Talks by UGC NinjaE1 | Level Up Your Game: Hyper-Growth with Innovative UA Strategies - UGC Byte Talks with Ramiz TrtovacWelcome to this episode of UGC Byte Talks, where we dive into the fast-evolving world of gaming and user acquisition with our distinguished guest, Ramiz Trtovac. Ramiz brings over eight years of experience as the Head of User Acquisition at GameBiz Consulting, where he has shaped innovative strategies and offered cutting-edge advice to clients.🎮 Today’s Insights Include:Exploring the Gaming Industry: Ramiz sheds light on recent shifts and emerging trends that are redefining the landscape.Innovative User Acquisition (UA) Techniques: Uncover groundbreaking methods that distinguish themselves from conventional tactics.Avoiding Common Mistakes: Gain practical tips...2024-05-0209 min
UGC Byte Talks by UGC NinjaE 16 | How to Transform Customer Feedback into Winning Ad Campaigns: UGC Byte Talks with Aniruddha MishraIn this bite-sized episode of UGC Byte Talks, brought by UGC Ninja, we explore the power of customer feedback + ad comments in shaping winning ad campaigns with Aniruddha Mishra. Aniruddha, who manages and scale ads for US-based DTC and Mobile Apps at Node Media., shares valuable insights into leveraging customer reviews and ad comments to drive successful advertising strategies.⚡️ In This Episode:•The Value of Customer Feedback in Ad Development (3-4 minutes):-Ani shares insights on the importance of customer reviews and ad comments in shaping ad strategies.-Learn...2024-03-2010 min
Jake's Take with Jacob ElyacharEpisode #270: Tony Berardo TALKS Content Creation & PodcastingIt is a privilege to welcome Tony Berardo to The Jake’s Take with Jacob Elyachar Podcast. Tony is a content and podcast expert. He offers various services, including sponsorship opportunities for his two successful podcasts and podcast coaching services to help people start a podcast. He also specializes in creating UGC (user-generated content) videos to help customers engage more with their websites and social media channels. Previous clients include AeroTrunk, HighKey, LifePro, Ninja Creami, and Superfat + Whole Foods. He also hosts The Berardo Podcast. On his podcast, Tony takes listeners on a motivational journey to fi...2024-02-1838 min
Add To Cart: Australia’s eCommerce ShowDave Hack and George Brown from Creator Flow | #375In this episode of Add To Cart, we checkout Dave Hack and George Brown, co founders of Creator Flow, a platform that connects brands with UGC-style Ad Creators. The founders saw a gap between those that have a need for social media ad content to be made and those with the talent, experience and availability to make it. They’ve filled their books with high quality Australian creators and are working with some pretty impressive clients - outfits like Shark Ninja, Who Gives A Crap and The Oodie. Links from the episode:Creator Flow...2024-01-2508 min
Add To Cart: Australia’s eCommerce ShowHow to Create Social Video without Influencers with Creator Flow | #364In this episode of Add To Cart, we are joined by Dave Hack and George Brown, co founders of Creator Flow, a platform that connects brands with UGC-style Ad Creators. The founders saw a gap between those that have a need for social media ad content to be made and those with the talent, experience and availability to make it. They’ve filled their books with high quality Australian creators and are working with some pretty impressive clients - outfits like Shark Ninja, Who Gives A Crap and The Oodie. Today, Dave and George get into the detail of exact...2023-12-1747 min
The 1% Better MethodFrom Foster Care to American Ninja Warrior | w/ D.C. BanksD.C. Banks is a UGC content creator, American ninja warrior, and the most explosive person on TikTok.In today's episode, we dive deep into D.C's past, his beliefs, and his inspiring story of coming from nothing, yet always staying hungry, no matter his achievements in life. Follow D.C. on IGFollow D.C. on TikTokShop MYB Apparel (15% Off with code 1BM)Shop 1% Better Method PlannerApply for Online Nutrition/ Lifestyle Coaching Support the showSupport the show2023-04-241h 18
yaylive, the loyalty podcast for DTC brandsHow to leverage user-generated content to build a community and drive sales, with Victor Emilson, CEO of ROIROIEpisode 3 of Season 2 welcomes Victor Emilson, CEO of ROIROI. It's an e-commerce agency that offers many services tailored for e-commerce brands, from platform migration to performance marketing and SEO strategy.
Victor has been dominating the e-commerce world for over a decade, earning him the well-deserved title of an e-commerce ninja! With his extensive knowledge and expertise in the field, he possesses a 360º understanding of the space, which has enabled him to assume roles as an investor and advisor in various companies.
As a brand, driving revenue is certainly one of your primary goals. While there ar...2023-03-0722 min
DTC POD: How The Best Brands Are Built#232 - Ben Grynol, Levels: Using Experiments to Unlock GrowthOn this episode of DTC Pod, Ben joins Blaine & Ramon to talk about the importance of experimentation in growth for startups. They talk about demand gen, building a waitlist, content production, GTM strategy, marketing personas, educational marketing, UGC, in-house content programming, and much more. 8:10 Great Products Make A StatementWe call it levels in the wild. Someone sees the patch on someone else and you give the like head nod, you're like, Hey, you're one of us, right? Because you feel like you're part of this club and it still happens to this d...2022-10-131h 00
ИнституткаДина Мостовая: «Пиар – это ваша репутация»Героиня этого эпизода – Дина Мостовая, эксперт в PR с десятилетним стажем. Благодаря своему опыту на российском и международном рынке, Дина работала с Microsoft, PayPal и eBay, а теперь открыла свое консалтинговое агентство Mindset Consulting.Я пригласила Дину, чтобы поговорить о том, как компании или бренду говорить сегодня о себе. Этот вопрос волнует меня последние несколько месяцев, так как теперь я развиваю собственный бизнес – стартап UGC.Ninja. Мы создаем видео-креативы с помощью креаторов из Тик-Тока для мобильных приложений и игр. А они в свою очередь используют их в своих рекламных целях: закупке платного трафика (Facebook, Google Ads, etc) или собственных социальных сетях. Если вы фаундер или отвечаете за рост продукта и хотите узнать больше про user generated content, пишите на ak@ugc.ninja.Дина объяснила, почему россиян невозможно отменить, возможно ли без эмиграции развивать бизнес на мировой арене, и почему она не доверяет Илону Маску.Книга, которую советует Дина: Эрин Мейер «Карта культурных различий» Instagram* Дины: https://www.instagram.com/dinamostovaya/ Сайт агентства Mindset Consulting: http://mindsetconsulting.ruTelegram-канал Дины: https://t.me/mostovayabusiness Моя страница в Instagram*: https://www.instagram.com/alexkretova/Telegram канал подкаста: https://t.me/the_institytkaПочта для связи: kretova.alexandra@gmail.comБлагодарю команду подкаста:Звукорежиссер - Михаил НиколаичевРедактор - Ирина Волченко*Instagram и Meta признаны экстремистами на территории РФ2022-06-1457 min
The Marketing NinjaUser-Generated Content: What Is It & How Do You Use It?User-generated content (aka UGC) is a hot topic in social media marketing right now and if you think it’s difficult to create then think again.
By the end of this podcast, you’ll know why user-generated content is such a powerful tool and you’ll want to add to your marketing toolbox A.S.A.P.
You’re about to hear:
What user-generated content is?
Why it’s so successful?
The financial benefit of UGC
8 Tips for creating UGC
4 Types of UGC
Why kids make great UGC stars
What kind of results can...2021-01-1117 min
The Marketing Agency Leadership PodcastCreating Cohesive, Crazy Value for E-commerce BrandsLucas DiPietrantonio is CEO and co-founder of Darkroom, a 3-year-old creative e-commerce growth agency that launches new brands to market and grows existing brands to maturity through four robust and specialized verticals: branding, technology, video production, and growth marketing Darkroom often serves as an incubator and marketing partner for companies so new they don’t have a brand, a visual identity, or a tech stack. “But we are selective,” Lucas explains. A typical client company profile would be a consumer-facing, consumer-packaged-goods (CPG) brand with a strong founding team and enough raised capital or the ability to bootstrap that t...2020-12-1030 min
Crashing Up🎙️Crashing Up Podcast - Taylor Hurst🎙️Crashing Up Podcast Meet Taylor Hurst. Taylor is a Senior Associate at Konvoy Ventures where he focuses on investing in video gaming technology. By years end, the 2020 gaming market is expected to bring in over $159 billion dollars from a community of 2.7 billion global gamers. Initial thought of as a lazy hobby, gaming has now transformed into wildly lucrative career. In addition to the gamers and streamers, there are millions of others who work to build the tools and infrastructure necessary to develop, deploy, and market all of the games we know and love. 🎧...2020-12-0733 min
CheckpointXP: On Demand PodcastE-girls and QuarantinesThis week on Checkpoint XP: (0:00) Esports and COVID-19 - Esports has come back following a couple weeks away due to coronavirus. James and Robbie are joined by producer Kali to break down some of the latest in LCS and Overwatch League, as well as give a personal update on their life in quarantine. (12:00) E-Girls Would you pay to play video games with a girl? Robbie shares a website he found where e-girls can charge to play video games one on one. Afterwards, Kali goes through a few profiles to see if she can find the perfect match for Ro...2020-03-271h 27
4 Shot Podcast2 - Preseason Cup #2Show 2 notes:Phade (https://twitter.com/phadeyphade)Fail3n (https://twitter.com/fail3n)Discuss Preseason Cup 2EDIT 4/11 RICOCHET AND FLAG EPICBOROUGH REMOVED for preseason cup 2 / all 4 quarterfinal games went to game 3c9 when they’re clicking, watch outOpTic looks roughFinals Bo5 EG v CLG (all CLG host) EG WINS 3-2Preseason Cup 2 FinishingEGCLGC9ElevateOptic(tied for 5th)Denial (tied for 5th)Noble Black (tied for 5th)Team Randa (tied for 5th)Is th...2015-04-1609 min